BRAINBASE
Greg Holtzman, Marketing Director and Irene Suarez, Digital Marketing Coordinator Can you give us some background to your business – when you began, what led you into this sector etc as well as an idea of staff and offices that you have? Brainbase began in 2016 as a venture between our three co-founders: CEO Nate Cavanaugh, Head of Product Nikolai Tolkatsjov and CTO Karl Vallnar. The company started off as an idea generated from wanting to solve patent trolling based on a talk from Union Square Ventures’ co-founder Fred Wilson and a blog post by Elon Musk touching on the subject. This initial idea then developed into what is now Brainbase: a technology company transforming the licensing industry by providing the tools to simplify and streamline the management of intellectual property. We now have
TOTAL BRAND LICENSING
around 40 employees across the world and continue to grow, with our headquarters in Los Angeles, California and a second office in Europe. Can you give us some information about the services that you offer in terms of contract management, product approvals, contract approvals and royalty reports? Our flagship product that is live right now is called Brainbase Assist. Assist helps companies (brands, licensees and agencies) manage any IP licensing, partnership or sponsorship agreement. The platform helps track legal contracts, IP rights, sales and royalty revenue, product and marketing approvals, your deal pipeline, store brand files and provides predictive analytics on all of your important metrics. It also
integrates with the apps you love, including Slack, Hubspot, Salesforce, Pipedrive, Microsoft Dynamics, SAP and more. Assist has a beautiful and easy to use interface that is loved by brands and agencies such as Kathy Ireland Worldwide, Sanrio, MDR Brand Management and BuzzFeed, to name a few. Simply put, it’s your ultimate brand command center. What other services does your system offer eg audit tracking, data management, brand protection etc? Brainbase Assist also offers data management tools that allow brands to compare progress across partners, products, categories, territories, distribution channels and detect issues with our Red Flags feature before they become
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