CELEBRITY
In Safe Hands With Trusted Brands At the time of going to print, one particular celebrity was making headlines – and not in a way some of his brand partners might want. At the same time as announcing his run to be US President, Kanye West went on a series of bizarre rallies and Twitter rants that left many of his fans and detractors confused and rather concerned for his mental health and stability. Last year, Forbes dedicated an article to his ‘second-coming’; this year, demonstrating the fickle nature of working with celebrity brands, his brand seems to be facing what might optimistically be labelled a ‘wobble’. This, of course, is the very risk of working with celebrity brands – you are relying on a popular personality to match the ethos of your products. And anybody can be unpredictable. Given the precarious nature of the world at the moment, with uncertainty rife and more
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and more people turning to trusted brands and partnerships which look to have longevity, in this article we lay out some recent deals that have been signed and that demonstrate some really creative partnerships. And who knows... we could be looking at President West come November! TCL, one of the fastest growing consumer electronics companies in the world and a global brand for television and mobile devices, has announced its partnership with England’s
Football Captain, Harry Kane, as their Brand Ambassador. Following the highly anticipated restart of the football season, the esteemed international footballer and TCL will join forces with the collaborative goal of providing consumers the best possible experience and technological innovations. Through this partnership with Harry Kane, TCL demonstrates a long-standing passion and commitment to excellence through sport. TCL selected Harry Kane as brand ambassador for not only being a game changer on the field, but also because of his strong commitment and leadership within his team. As one of the fastest growing consumer electronics companies in the world, TCL is vertically integrated which allows the company to have a broad view and control over the entire production process, resulting in the latest technology and the highest quality products for the absolute best value. By embodying the company’s philosophy to “Display Greatness”, both Harry Kane and TCL strive to inspire people by distinguishing themselves as leaders in their fields. TOTAL BRAND LICENSING
