FOOD & COOKING BRANDS
For the love of food!
Chefclub, the eat-ertainment brand, is a French digital cooking brand founded in 2016. The brand has grown rapidly worldwide as a result of its spectacular cooking videos distributed on social media. The company’s mission is to bring people together in the kitchen through the creation of fun, inspirational, and approachable content, products and services. Chefclub’s unique position between food and entertainment resonates well beyond the sphere of cooking enthusiasts: with more than 1 billion organic views every month and 80 million followers, Chefclub is the fastest growing global brand on social media. In France, Chefclub is the number one cooking brand on social media PAGE 36
with over 10 million engaged followers across all social media platforms with 210 million monthly views. Chefclub operates five digital thematic channels, Chefclub Original, Chefclub Light & Fun, Chefclub Kids, Chefclub Daily as well as Chefclub Cocktails addressing key target groups and needs. The brand is already successful on publishing with a 17 titles-collection of in-house cooking books sold D2C and D2R in France. Chefclub Kids new offering launched in July with a cook book based on the World’s Recipes along with the Cheflcub Kids cups and new products to come by the end of the year. New licensees
include Playbac which is releasing a line of stationary products this year and Larousse which has launched a Chefclub cookbook adapted to food processor, Companion from Moulinex in January. Lately, Chefclub has partnered with DoohYouLike in France to offer consumers an engaging omnichannel experience, mixing videos of creative, fun recipes with synchronized multi-broadcasting on social media as well as on 55O screens directly in grocery stores. Together they announce the creation of “The Culinary Advertising Agency” in France. The new culinary advertising service will offer food & beverage brands an innovative, turnkey solution that includes the creation, production and broadcast of cooking videos by Chefclub on social media featuring the advertiser’s product, as well as simultaneous broadcast in small-size grocery stores via DoohYouLike screens. Chefclub will be exhibiting at CoBrandz and is looking for partners in areas including food & beverage, promotion, tableware, home decor, home textile, magazines.
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