SHOW PREVIEW
Hong Kong International Licensing Show & Asian Licensing Conference 2022 27 - 29 April 2022 The Hong Kong International Licensing Show is one of the most important exhibitions for the licensing industry in the region. It aims to: •
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Assist licensors and licensing agents to outreach business partners and expand their regional licensing network in Asia, in particular in the Chinese mainland; and Provide a one-stop platform for industry players (licensors, licensing agents, licensees, advertising and marketing agencies, brand owners, design professionals and legal advisors etc.) to promote and source new properties and licensing-related services and explore licensing opportunities across animation and edutainment, arts and design, celebrities, collegiate brands, corporate brands, fashion, lifestyle and sports.
Running in parallel, the Asian Licensing Conference brings together top-notch global licensing executives and Asian entrepreneurs with the aim of shaping an Asian agenda for the worldwide licensing industry. In 2022, the Hong Kong International Licensing Show will be held in hybrid format to connect the licensing community internationally without any geographic boundary. In order to maximise the market opportunities, it will be held concurrently with a series of lifestyle fairs to achieve synergy across various business sectors. A physical exhibition and business matching
Concurrent events:
meetings will be conducted in the Hong Kong Convention and Exhibition Centre, and available via online, to generate more participants’ engagement. A DLAB Hong Kong pavilion will be staged to showcase local creative force with original brands and characters to license around the globe.
the licensing sector under the post-COVID condition. It will also examine topical issues inclusive of non-fungible token (NFT), brand collaborations and sectoral crossovers; Arts and Culture such as Art Tech; Digital Entertainment including e-sports and gaming licensing; and Sustainability in Licensing.
While the Asian Licensing Conference will be held concurrently in online format, all the conference sessions will be available as video-on-demand. The Conference will address market overview and implications to
Highlights from 2021: Hong Kong International Licensing Show 2021: • Over 250 exhibitors from 10 countries and regions; • An attendance of more than 6,200 buyers from 47 countries and regions; • 1,200 online business matching meetings; • Participation from top global licensors and licensing agents including Nickelodeon, Sanrio, CAA-GBG, IMG, etc. Asian Licensing Conference 2021: • 40+ renowned speakers • 23,000+ viewers For details, please visit: Hong Kong International Licensing Show: www.hktdc.com/hklicensingshow Asian Licensing Conference: https://portal.hktdc.com/alc
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TOTAL BRAND LICENSING
