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MERCEDES-BENZ E450 ALL-TERRAIN THE #1 REASON YOU SHOULD DITCH YOUR SUVS SUVS BY RICHARD POSLUSZNY
I
n a day and age where there’s been a significant shift to sport-utility vehicles across a great swath of buyers, the automotive world has changed. And, to be honest, I am not sure it’s for the better. To better meet demand, manufacturers of all stripes have adjusted their product portfolios. Why? To deliver what the people want. As the auto manufacturers tend to heavily rely on market research to determine what’s the best business case, this doesn’t always wind up being great. I wish they would take more of a Steve Jobs stance. “Some people say, ‘Give the customers what they want.’ But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, ‘If I’d asked customers what they
wanted, they would have told me, A faster horse!’ People don’t know what they want until you show it to them.” 76
