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An Indian Summer 2013
JUNE 27 - 30, 2013 Cultural Quarter, Leicester
Sponsorship Proposal
2 - About An Indian Summer
WHAT IS ‘AN INDIAN SUMMER’? An Indian Summer is an annual festival, in its third year, that gives people of all backgrounds and ages the chance to experience the rich and varied culture of India. Through an enthralling mixture of film, food, music, dance, literature, talks and exhibitions that you have never seen before, An Indian Summer aims to break down the myths surrounding India and celebrate both the country, its people and their integration within the UK.
28 DAYS OF
200+ ARTISTS
40+ EVENTS
The exciting festival takes place over one long weekend. However, variety of world class exhibitions will be launched and will continue for 4 weeks.
From classical Indian instrumentalists to electric guitarists; film makers to rangoli artists, An Indian Summer will be packed full of amazing talent.
Our events include some of the best musicians in the world, mind blowing digital exhibitions, thought provoking talks, and so much more...
FESTIVAL FUN
About An Indian Summer - 3
9 VENUES &
20+ WORKSHOPS
£140m+ has been spent on the development of Leicester’s Cultural Quarter. And we have been given the keys to it for the ultimate transformation!
From learning how to cook a curry to participating in Indian martial arts; practicing the art of meditation to hand making pottery.
LOCATIONS
10+ INDIAN FILMS Using Leicestershire’s best cinema facilities, we will be honoring box office smashers to old classics that will leave viewers amazed.
4 - Target Audience & Market
TARGET AUDIENCE & MARKETING FOR 2013* 10,000+
expected to attend
700,000+
page views on website and other social media sites
250,000+
emails and messages sent out
ÂŁ80,000
worth of marketing exposure
80,000
event guides & leaflets sent out around East Midlands, Birmingham and London
* Estimates based on An Indian Summer 2011 and 2012
DIVERSITY OF AUDIENCE The audience we will attract will range from the South Asian community to the European and British people of England. We are proud to be able to bring together such a wide variety of ethnic backgrounds, enlightening all about the rich and diverse culture of India.
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S PON S OR
PACKAGE-1 £5,000 PURCHASED
P AC K AGE S PACKAGE-3 £10,000 PURCHASED
Full Page Advert in Event Guide
Includes “Package-2”
Logo on website and event guide Logo on event banners
Logo on the hompage of the website and frontpage of the event guide
Strategic e-shoutout and placed adverts
Brand integration throughout the festival
Stand at Festival
Radio and Press Release credits
PACKAGE-2 £8,000
TITLE SPONSOR £12,000
Full Page Advert in Event Guide
Includes “Package-3”
Product Placement/ stand at festival
Title sponsor recognition
Logo on home page of website
Full coverage in all areas of publications, branding and marketing
Logo on Event Guide/ Banners Included in press-releases Strategic e-shoutout and placed adverts Projections of your brand on Curve Theatre* Brand on 15 screens* across major venues Full page editorial on website *terms apply
Full page advert and an editorial in our events guide Opportunity to talk at the press launch Opportunity to be part of the steering group meetings Exhibition stand at the festival Free tickets to all events*
NB. Once your organisational needs are identified, we can tailor the above packages to your business.
CREATIVE
P A R T N E R S HIP S
An Indian Summer has been pioneered as a ground-breaking festival. Over the coming years, this event will have an impact on the innovation of how festivals are ran, but most importantly - how sponsors and partners take benefit. As our festival grows, so will the rewards for the organisations that we work with. This is a chance to be a part of the development of one of the biggest growing festival brands in the UK. Below are a list of some of the current partners working with us. Phoenix Cinema Curve Theatre LCB Depot Exchange Bar Manhattan 34 Ramada Encore Chutney Ivy Studio 79 Makers Yard
Leicester City Council BBC Radio Leicester Sabras Radio Citizens’ Eye Art Core (Derby) Bheja Fry Records Leicester Adult Skills and Learning Darbar Festival
University of Leicester University of Baroda Phoenix Partners (PR) Big Difference Company Nupur Arts Desi Masti Embrace Arts
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TO BECOME A SPONSOR
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Contact Bipin Anand bipin@indiansummer.org.uk +44 798 8877619
www.indiansummer.org.uk
an
event
Inspirate is a not for profit organisation whose sole purpose is to inspire creativity, explore cultures of the world and foster collaborations through the various festivals and events. Suraj Kataria, Director suraj@inspirate.org +44 7816 103327 Company Reg No. 08024328
Bipin Anand, Director bipin@inspirate.org +44 7988 877619