An Indian Summer Sponsor Doc

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An Indian Summer 2012

JUNE 16 - 17 Cultural Quarter, Leicester

Sponsorship Proposal

2 - About An Indian Summer

WHAT IS ‘AN INDIAN SUMMER’?

An Indian Summer is an annual festival that gives people of all backgrounds and ages the chance to experience the rich and varied culture of India.

Through an enthralling mixture of film, food, music, dance, literature, talks and exhibitions that you have never seen before, An Indian Summer aims to break down the myths surrounding India and celebrate both the country, its people and their integration within the UK.

85+ ARTISTS

14 DAYS OF

25+ EVENTS

From classical Indian Instrumentalists to electric guitarists; film makers to rangoli artists, An Indian Summer will be packed full of amazing talent.

The exciting festival takes place over one weekend. However, variety of world class exhibitions will be launched and will continue for 2 weeks.

Our events include some of the best musicians in the world, mind blowing digital exhibitions, thought provoking talks, nail biting stunts and so much more...

FESTIVAL FUN

About An Indian Summer - 3

9 VENUES &

15+ WORKSHOPS

5 INDIAN FILMS

£140m+ has been spent for the development of Leicester’s Cultural Quarter. And we have been given the keys to it for the ultimate transformation!

From learning how to cook a curry, drawing mendhi patterns to learning how to meditate, these workshops will engage a diverse range of people.

Using Leicestershire’s best cinema facilities, we will be honoring box office smashers to old classics that will leave viewers amazed.

LOCATIONS

4 - Target Audience & Market

TARGET AUDIENCE & MARKETING FOR 2012* 10,000+ expected to attend

700,000+

page views on website and other social media sites

150,000+

emails and messages sent out

ÂŁ80,000

worth of media coverage

80,000

event guides & leaflets sent out around East Midlands, Birmingham and London

* Estimates based on An Indian Summer 2011

Diversity - 5

DIVERSITY OF AUDIENCE The audience we will attract will range from the South Asian community to the European and British people of England. We are proud to be able to bring together such a wide variety of ethnic backgrounds, enlightening all about the rich and diverse culture of India.

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Sponsor Packages

DIGITAL SPONSOR

COSPONSOR £4,500

AREA SPONSOR £7,000

- Product Placement/ stand at festival

Area Sponsor (branding of one festival location)

£3,000

- Half page advert in event guide

Full page advert in event guide

- e-shout outs

- Logo on website/ event guide

Logo on website/ event guide

- Logo on website/ event guide

- Logo on festival banners

logo on weekend banners

- Half page advert in event guide

- e-shout outs

e-shout outs

S PON S OR

P AC K AG E S

ASSOCIATE SPONSOR

TITLE SPONSOR

£12,000

£15,000

Full coverage in all areas of publications and marketing as an associate including all points from the ‘Title Sponsor’

- Full recognition on all branding and marketing - Radio and Press Release credits - Press release recognition - Editorial in our events guide

NB. Further information on Sponsor Packages can be provided upon request.

- Also includes everything from the ‘Premiere Sponsor’ package

Video Advertisement - 7

OUR PARTNERS To make this a strong project, we have linked up with some of the best partners that the East Midlands has to offer...

Phoenix Square

BBC Radio Leicester

Curve Theatre

Sabras Radio

LCB Depot

Pukaar News

Exchange Bar

Citizens’ Eye

Manhattan 34

Sianbetween

Ramada Encore

Bheja Fry Records

Chutney Ivy

Monkey Basket Films

Leicester City Council

Darbar Festival touchRainbow Productions Only Red

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TO BECOME A SPONSOR Contact Bipin Anand bipin@indiansummer.org.uk +44 7988 877619

www.indiansummer.org.uk an

event

Inspirate is a not for profit organisation whose sole purpose is to inspire creativity, explore cultures of the world and foster collaborations through the various festivals and events.

Suraj Kataria Director suraj@inspirate.org +44 7816 103327

Bipin Anand Director bipin@inspirate.org +44 7988 877619

Company Reg No. 08024328