TOURISM INDIA FEBRUARY 2016

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February 2016 Vol. 18 No. 10 Price : ` 75 $ 4.99 ÂŁ 2.99

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ISSN 2249-4-2461 February 2016

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February 2016

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Customer is King Smart Technology Redefines Travel

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oday, consumers have access to more information, more choices, and more opportunities to voice their opinions and can be the whistle-blowers for unethical practices or the biggest ambassadors for destinations and service providers. Smart technology is transforming the tourism industry with personalised services that suggest richer and more enjoyable experiences suited to a traveller’s individual preferences and Using mobile technology and big data analytics, companies are now able to suggest interesting activities for travellers at their location, reveals the Global Trends Report 2015 of World Travel market.

The opportunities that smart technology offers travel companies are endless and it just scratched the surface. It won’t be long before personalised suggestions – created from cross-checking consumers’ preferences and current location with online inventories of local travel services and activities – will become the norm. In this context, branding is an ever-more complex challenge requiring destinations and companies to adjust their structures and their policies. It’s not enough to say you are good, you have to be good.

According to Mr. Bernd Fauser, Sales Director of Google UK, Google Now is aiming to proactively bring consumers information before they ask, based on their past behaviour, with geo-localisation keeping suggestions locally relevant. The key lies in providing context-aware information in the moment that matters. OTAs such as Booking.com and Expedia, are currently working on customers’ preferences to increase booking conversions, and they will move to personalised mobile services next.

Companies now have the possibility to collect a wealth of information about consumers that was previously unavailable to them – usually referred to as big data – and this is leading to offers of more personalised experiences. A gradual shift to one-to-one marketing in travel will be evident, with each consumer treated in a different way in terms of the overall marketing mix including pricing.

There will be 1.18 billion tourists in 2015 – that’s four million per day. Mobile travel sales reached US$96 billion in 2014, accounting for 12.5% of global online travel sales, according to Euromonitor International. They are forecast to record a strong compound annual growth of 22% over the period 2014-2019. The rules of the game have changed and the consumer is in command. Now the challenge for a better and sustainable path for the future lies with tourism industry and government.

February 2016

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Managing Editor Ravisankar K.V. Executive Editor Rajani A.

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Sub Editor Anand V.

6.8% growth in Foreign Tourist Arrivals

Art Editor N. Bhattathiri

Dr. Mahesh Sharma Launches 24x7 toll free

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Kerala Blog Express Season 3

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Layout Artist Aju T. Co-ordinatorCirculation Divya N.S Legal Advisor Adv. C.P Udhayabhanu Financial Advisor Bhadrakumar FCA Corporate Advisor Krishna prasad

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24x7 toll free Tourist bilingual Info line

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Editorial & Corporate Office: Tourism India Magazine SRL C-36, Sankar Road Sasthamangalam (P.O.) Trivandrum, Kerala, India, 695 010.

Tel: +91 471 2315256 Fax: +91 471 2315197 Email : info@tourismindiaonline.com Editorial : editor@ tourismindiaonline.com Mob : +91 98470 60531 Marketing : email: marketing@tourismindiaonline.com Mob : +91 9947260531 Circulation : circulation@tourismindiaonline.com Mob : +91 99471 60531 Internet edition : www.tourismindiaonline.com Digital edition : www.issuu.com/tourismindia No part of this magazine may be reproduced without the written permission of Tourism India Magazine All rights reserved. Copyright Š 2014 Edited, Printed and Published by K.V. Ravisankarfor TOURISM INDIA PUBLICATIONS PVT LTD., SRL C-36, Sankar Road, Sasthamangalam (P.O.) Trivandrum, Kerala, India, 695 010. at Arsha Offset Graphix, Janvilla Lane Vellayambalam, Sasthamangalam P.O., Thiruvananthapuram - 695 010.

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Ganga Sanskriti Yatra Love @ Grand Hyatt Goa

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CONTENT

Shopping Tourism crucial for destination marketing

SriLankan Airlines Launches Non-stop Flights to Guangzhou

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Will climate change make your flight longer?

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Whiskin Spirits 'Craft whisky'

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ATTOI launches Navaratana 'Experiessential' 24 Australian to begin "Spirit of India Run"

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Record Tourism Arrivals & Spending BOLSTER TORONTO Regional economy New Zealand’s most isolated love nests

Rajasthan unplugged

February 2016

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Gastronomy in Monaco

QatarAirways ranked among world’s most powerful brands

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Fall in Love in Miami

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Skomer Island Nature Reserve

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Florida Huddle2016

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6.8% growth

in Foreign Tourist Arrivals

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February 2016

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inistry of Tourism compiles monthly estimates of Foreign Tourist Arrivals (FTAs) on the basis of Nationality-wise, Port-wise data received from Bureau of Immigration (BOI).

The following are the important highlights regarding FTAs and FEEs from tourism during the month of January 2016.

Foreign Tourist Arrivals (FTAs): FTAs during the Month of January 2016 were 8.44 lakh as compared to FTAs of 7.91 lakh during the month of January 2015 and 7.58 lakh in January 2014. There has been a growth of 6.8% in January 2016 over January 2015.

FTAs during the Month of January 2016 were 8.44 lakh as compared to FTAs of 7.91 lakh during the month of January 2015 and 7.58 lakh in January 2014. There has been a growth of 6.8% in January 2016 over January 2015.

February 2016

The % share of Foreign Tourist Arrivals (FTAs) in India during January 2016 among the top 15 source countries was highest from USA (15.29%) followed by Bangladesh (11.99%), UK (11.23%), Canada (4.87%), Australia (3.97%), Russian Federation (3.71%), Germany (3.27%), France (2.98%),Sri Lanka (2.97%), China (2.74%), Malaysia (2.59%), Japan (2.38%), Rep. of Korea (1.82%), Nepal (1.76%) and Afghanistan (1.62%).

The Percentage share of Foreign Tourist Arrivals (FTAs) in India during January 2016 among the top 15 ports was highest at Delhi Airport (28.38%) followed by Mumbai Airport (19.59%), Chennai Airport (7.92%), Haridaspur Land check post (6.58%), Bangalore Airport (5.72%), Goa Airport (5.68%), Kolkata Airport (3.92%), Cochin Airport (3.86%), Ahmadabad Airport (3.48%), Hyderabad Airport (2.83%), Trivandrum Airport

(1.84%), Gede Rail (1.51%), Tiruchirapalli Airport (1.26%), Amritsar Airport (0.82%) and Sonauli Land check post (0.76%).

Rs. 13,669 crores Foreign exchange earned through Tourism in January 2016 Ministry of Tourism compiles monthly estimates of Foreign Exchange Earnings (FEEs) from tourism on the basis of data available from Reserve Bank of India. The following are the important highlights regarding FTAs and FEEs from tourism during the month of January 2016.

Foreign Exchange Earnings (FEEs) from Tourism in India in Rupees terms and in US$ terms FEEs during the month of January 2016 were Rs. 13,669 crore as compared to Rs. 12,100 crore in January 2015 and Rs. 11,664 crore in January 2014.

The growth rate in FEEs in rupee terms during January 2016 over January 2015 was 13.0% as compared to a positive growth of 3.7% in January 2015 over January 2014.

FEEs in US$ terms during the month of January 2016 were US$ 2.032 billion as compared to FEEs of US$ 1.945 billion during the month of January 2015 and US$ 1.880 billion in January 2014.

The growth rate in FEEs in US$ terms in January 2016 over January 2015 was 4.5% compared to a positive growth of 3.5% in January 2015 over January 2014.

FEEs during the month of January 2016 were Rs. 13,669 crore as compared to Rs. 12,100 crore in January 2015 and Rs. 11,664 crore in January 2014.

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News

24x7 toll free Tourist bilingual Info line D

r. Mahesh Sharma, the Minister of State (I/C) for Tourism & Culture and Minister of State for Civil Aviation launched the “24x7 Toll Free Tourist Infoline in 12 International Languages including Hindi and English” available on the existing Toll Free Number 1800111363 or on a short code 1363 at a function here today. This project is being implemented by the Ministry of Tourism, Government of India through M/s. TATA BSS who have been associated with the work after open bidding process. The languages handled by the contact centers include ten International languages besides English and Hindi, namely, Arabic, French, German, Italian, Japanese, Korean, Chinese, Portuguese, Russian and Spanish. A “Live Demo” of this Multilingual Infoline Service in Japanese, Chinese, Russian and Italian languages was also presented on the occasion. The Minister also announced that very soon his Ministry will launch an “Incredible India Mobile App.” to facilitate tourists in a better way.

Tourist Infoline in 12 International Languages Incredible India Mobile App to be Launched Addressing on the occasion, the very soon Minister said that the launching 12

rected to the call agents proficient in the respective language.

of this Multilingual Infoline has marked the fulfillment of the promise made to the people by the present Government for according priority for safety and security of tourists. This Infoline service will provide information relating to Travel & Tourism in India to the domestic and International tourists/visitors and to assist the callers with advice on action to be taken during times of distress while travelling in India and if need be alert the concerned authorities.

He said that now Tourists travelling in or planning to travel to India can seek help and information for a hassle free experience.

He said that the calls made by tourists (both international and domestic) while in India will be free of charge. The international tourists in India and also international callers who speak the aforesaid languages will be di-

Shri Vinod Zutshi, Secretary, M/o Tourism in his address said that the focus will be on IEC i.e.

Information, Education and Communication for the Tourists followed by a Helpdesk and then safety and security of the Tourists. The website of Incredible India is also being revived to make it more Tourist friendly. Ministry of Tourism in order to provide information services to the incoming tourists & domestic tourists has setup this Tourist info line. This service will primarily serve those who know very little about India or about travel within India, and those who do not understand Indian systems and often not even English.

Shri Srinivas Koppolu, MD & COO of TATA –BSS gave the details of the functioning of Infoline and how will it be very beneficial for Tourists. Dr. Ravi Kant Bhatnagar, Addl. DG (Tourism) dwelt upon the need for such a valuable Infoline and informed about the various aspects of it.

February 2016

Anupama TV new Director of Kerala Tourism

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s. T.V. Anupama IAS has assumed charge as the Director of Kerala Tourism Department from February 12, 2016. She succeeds Mr. Sheik Pareed IAS, who moved to Local Self Government Department as Secretary.

Ms. Anupama has also holding the full charge of Food safe-

ty Commissioner of Kerala. She was earlier serving as Additional Director (General) of Kerala Tourism Department.

She started her civil service carrier as Assistant Collector, Kozhikode, then Sub Collector, Kasaragod and Sub Collector, Thalassery and also hold the position of Special Officer, Aralam Tribal Development Mission,

'Karnataka Habba' captivates Kolkata audience

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he Department of Tourism (DoT), Karnataka organized ‘Karnataka Habba’, a three-day extravaganza festival in Kolkata from 12-14 February. The event which was held at the City Centre One Mall in Salt Lake was an initiative by Karnataka’s DoT to showcase the best of Karnataka’s culture and tourist attractions for the very first time in Kolkata.

The event was inaugurated by G. Sathyavathi, IAS, Director, Department of Tourism, Vijay Sharma, IFS, Managing Director, JLR, along with other Karnataka Tourism officers

February 2016

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Mr. AP Anil Kumar, Minister for Tourism Kerala flagging off the Blog Express 3.0 at Trivandrum in the presence of Mr. K.R. Jyothilal IAS, Secretaryloggers from Brazil to Tourism and Belgium and Spain to Ms. T.V. ANuSouth Africa took part pama, AddlDirector( Gen- in the Kerala Blog Express Season 3. Mr. A.P Anil Kumar, eral) Kerala Minister for Tourism, Kerala Tourism flagged off this year's edition

Kerala Blog Express

Season 3

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at the Mascot Hotel, Trivandrum which witnessed the participation of 30 leading bloggers from 25 countries.

Launched in 2014, Kerala Blog Express is a two-week

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long road trip that targets the most influential bloggers in the global travelling community, who will share their experiences with readers, recommend destinations and also act as travel agents.

"After two hugely successful editions, the response to the third season of Kerala Blog Express has been remarkable. I hope that this year will be even more successful and

will further help in promoting tourism. He also expressed his gratitude to the Kerala Blog Express partners such as Silk Air, Airtel and other hospitality groups,� said Mr. A.P Anil Kumar, Minister for Tourism, Kerala.

The Kerala Blog Express 1.0 was a great success due to its accurate planning and well designed execution. It created a significant buzz worldFebruary 2016

News wide about Kerala as a tourist destination. The second season, with added attractions, reaped benefits of the impact that the first edition created and sustained the momentum in the tourism sector.

This year, the participant registrations hit a new high with more than 1,000 bloggers from 66 countries registering for the event. The selection of participants is made by travelling enthusiasts themselves online by voting for their favourite bloggers.

Those who get the highest votes are chosen.

The 30 participants of Season 3 were selected on the basis of factors such as nationality, number of votes they received, social media reach and quality of the blog.

February 2016

The participants this year include Carla Boechat and Patricia Schussel Gomes from Brazil, Rebecca Coutant and Brittany Kulick (United States), Els Mahieu (Belgium), Javier De La Cruz Valdemoro (Spain), Verushka Ramasami (South Africa), Matthias Derhake (Germany), Celine Simon (France), Brittany Hemming (Canada) and Aleksandra Swistow (Poland).

"The presence of Keralites are felt across the globe, likewise we want the world to come to Kerala for exploring the beauty of the state," said Mr. K. R. Jyothilal IAS, Kerala Tourism Secretary..

"Kerala, one of the top ten biodiversity hotspots in the world is a land Ayurveda, Yoga, martial arts. We sug-

gest every travel to come to our land for Ayurvedic treatment that will rejuvenate your mind and soul" said Mr. K.R Jyothilal IAS, Tourism Secretary, Kerala.

"The bloggers through this trip will get to know the Kerala products like Kathakali, Sadya, and Village experience. It covers major tourist destinations from Thiruvananthapuram to Wayanad, “said Ms. T V Anupama IAS, Director, Kerala Tourism.

The bloggers shared their joy and excitement on being the part of the Blog Express. Ms. Nidhi Thakur from Himachal Pradesh, the only Indian Blogger said that “she is very eager to explore Kerala that was familiar to her only through movies with the picturisation of songs with dance sequences”.

Mr. AP Anil Kumar, Minister for Tourism Kerala taking a selfie with the travellers of Blog Express 3.0

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News

Dr. Mahesh Sharma

enumerate the achievements of

Ministry of Tourism D

r. Mahesh Sharma, the Minister of State (I/C) for Tourism and Culture and Minister of State for Civil Aviation recently addressed the “All India Conference of Regional Editors” at Jaipur, Rajasthan. The two days Conference has organized by Press Information Bureau, Government of India to familiarize Regional Media persons with the various ongoing programmes and schemes of the Government of India. Dr. Sharma informed the media persons that India has moved 13 positions ahead from 65th to 52nd rank in Tourism

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and Travel Competitive Index as per the World Economic Forum (Davos) Report.

The Ministry of Tourism has announced the constitution of the Medical and Wellness Tourism Promotion Board on 27th September, 2015. The Board has been formed to tap the potential and advantages that India has in the field of medical and wellness tourism.

The ministry launched the ‘Welcome Booklet’ for distribution at immigration counters to tourists arriving at international airports.

The ‘Welcome Booklet’ contains information on Do’s and Don’ts for Tourists, contact details of India tourism domestic offices and ‘Tourist Helpline Number’. The Booklet is intended to be a helpful aid to foreign tourist immediately on arrival.

The Ministry of Tourism has launched a 24x7 ‘Incredible India Help Line’ in December, 2014 to provide the tourist with valuable information and to guide them during emergencies. It is intended to provide a sense of security to the tourists.

February 2016

News Mission and also pay the visa online.

Till December, 2014 e-Tourist Visa was available to the citizens of 43 countries. During the year 2015, 70 more countries were covered under e-Tourist Visa regime. This facility is now available for citizens of 113 countries arriving at 16 Airports in India.

Circuit, Spiritual Circuit, Ramayana Circuit and Heritage Circuit. Three projects were sanctioned under Swadesh Darshan during the year 2014-15 at a total cost of Rs. 153.00 crore. Fifteen projects have been sanctioned under Swadesh Darshan during the year 2015-16 at a total cost of Rs. 1330.82 crores.

The Foreign Tourist Arrivals (Provisional) from January to December, 2015 were 8.02 million, representing an increase of 4.4% over the same period of the previous year, which was 7.68 million. Foreign Exchange Earnings (Provisional) of Rs. 1,26,211 crore during the period January to December, 2015 representing an increase of 2.3% over the same period of previous year, which was Rs. 1,23,320 crore.

The Swadesh Darshan Scheme aims at integrated development of circuits having tourist potential in a planned and prioritized manner, promoting cultural heritage of country, development world-class infrastructure in circuit destinations, pro-poor tourism approach, promoting local arts, handicrafts, cuisine and generating employment. 13 Circuits have been identified for development under the scheme namely Swadesh Darshan.

The e-Tourist Visa launched on 27th November, 2014, which enables the prospective visitor to apply for an Indian Visa from his/her home country online without visiting the Indian

The Circuits are: - North-East India Circuit, Buddhist Circuit, Himalayan Circuit, Coastal Circuit, Krishna Circuit, Desert Circuit, Tribal Circuit, Eco Circuit, Wildlife Circuit, Rural

National Mission on Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD) aims at integrated development of pilgrimage destinations to provide complete religious and spiritual tourism experience. 13 cities identified for implementation in first phase – Varanasi, Amritsar, Ajmer, Mathura, Gaya, Kanchipuram, Velankanni, Dwarka, Puri, Amaravati, Kedarnath, Kamakhya and Patna. Four projects have been sanctioned under PRASAD during the year 2014-15 at a total cost of Rs. 78.57 crore. Five projects have been sanctioned under PRASAD during the year 2015-16 at a total cost of Rs. 150.77 crore.

In the year 2015, the Ministry of Tourism has signed MoUs/Agreements with many countries which include People’s Republic of China; United Republic of Tanzania; Republic of Uzbekistan; Government of Turkmenistan; Arab Republic of Egypt; United Arab Emirates; and Royal Government of the Kingdom of Cambodia.

February 2016

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Ganga

ATTOI launches Navaratana

'Experiessential'

River Ganga is the lifeline and national heritage of India and is also the multiple streams of Indian Culture. Ganga Sanskriti Yatra is to showcase and discover the cultural diversity and heritage of Ganga river basin and also to spread necessary awareness to the masses about its safeguarding and rejuvenating.

Sanskriti Yatra Ganga Sanskriti Yatra showcasing & discovering Culture Heritage of Ganga to begin at Gangotri on 14 February, 2016

News

“G

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anga Sanskriti Yatra” showcasing & discovering culture heritage of Ganga began at Gangotri on 14 February, 2016 at 6:56 am (at the time of sunrise). The Yatra was inaugurated at Gangotri by Mr. K.K. Mittal, Additional Secretary, Ministry of Culture, and Government of India. The closing ceremony will be held at Kapilmuni Ashram, Gangasagar, the summit of Ganga.

dance forms, 200 crafts, 12 styles of folk paintings, 26 languages and dialects grew along the waves of Ganga. In the mythology and epics, Ganga has been considered as a holy river. In view of that, the festival namely, “Ganga Sanskriti Yatra” has been planned. The festival is being organised from Gangotri to Gangasagar from 14 February to 13 March, 2016 in 262 different venues connecting with over 2.5 crore people.

The objective of ‘Ganga Sanskriti Yatra’ is to showcase and discover the cultural diversity and heritage of Ganga river basin and also to spread necessary awareness to the masses about its safeguarding and rejuvenating. Ganga is the lifeline and national heritage of India and is also the multiple streams of Indian Culture. This is the time to safeguard the cultural heritage.

The cultural diversity of the Ganga basin is highly considerable. About 62 tunes, 254 types of songs and ballads, 1 2 2

Apart from the main venues of Yatra i.e., Gangotri, Haridwar, Bijnor, Farukkabad, Kannuj, Kanpur, Allahabad, Mirzapur, Varanasi, Gazipur, Baliya, Buxur, Chhapra, Vaishali, Patna, Begusarai, M u n g e r, S u l -

tanganj, Bhagalpur, Rajmahal, Murshidabad, Baharampur, Dakhineswar and Ganga Sagar, the festival will cover all the confluences of the tributaries of Ganga and the places of historical and cultural importance.

The main concentration of the festival is to present art forms of Ganga basin which are deeply associated with the river, including Folk

February 2016

songs, Folk dances, Folk Theatre, Dance Drama, Documentary/ Films Shows, Street Plays, kavi sammelan, photography exhibitions, film shows, quiz competitions, seminars and Poster campaigns.

In the seminar, cultural diversity and heritage of Ganga river basin and challenges for its safeguarding will be discussed. The venues of the seminars have been finalized - Hemvati Nandan Bahuguna Garhwal University, Srinagar, Garhwal; Banaras Hindu University, Varanasi; Jayprakash Narayan University, Chhapra; Patna University, Bhagalpur University, Tilka Majhi University, Bhagalpur; Presidency University, Jadavpur University and Calcutta University, Kolkata; Kalyani University and Barasat University, West Bengal.

The Ganga is one of the major rivers of the Indian subcontinent; it is the longest river in India and flows for around 1,569 miles (2,525 KM) from the Himalayan Mountains to the Bay of Bengal and heavily populated with over 400 million people living in the basin. From origin to confluence, the Ganga flows through the state of Uttaranchal, Uttar Pradesh, Bihar, Jharkhand, and West Bengal are under the EZCC.

February 2016

The Ganga has been declared as a National Heritage by Government of India and above all is the river of India and above all is the river of India, Ganga has held India’s heart captive and drawn uncounted millions to her banks since the dawn of history. The story of Ganga is the history of Indian civilization and culture.

The great Janpada and Empire was built and flourished on the bank of Ganga. Ganga is also the river of creation. It is regarded by all religions and paths. The Ganga has fascinated several poets and litterateur since ancient times. Today, about 100 festivals and 50 major fairs are celebrated annually at the bank of the Ganga and more than 4-5 billion people yearly visit them.

About 1 crore people make their living.

The Eastern Zonal Cultural Centre (EZCC) under Union Ministry of Culture has Assam, Bihar, Jharkhand, Manipur, Odisha, Sikkim, Tripura, West Bengal and Andaman & Nicobar Islands as the member States. As per the approved scheme, every Zonal Culture Centres have to organize a series of festivals namely- Cultural Yatra, beyond their zone. The Swachh Bharat Abhiyan has also been taken up

by EZCC.

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News

Love @ Grand Hyatt Goa G

rand Hyatt Goa offers an array of romantic options to celebrate Valentines’ day, day of love. Head over to the magnificent resort and take a pick from a selection of Valentine’s specials. Grand Hyatt Goa’s spectacular all-day dining restaurant, The Dining Room will roll out a lavish buffet featuring authentic Asian, Indian, Italian and Middle Eastern cuisine, in a tranquil and contemporary setting. What makes this offering so special is the restaurant’s emphasis on creating a never-forgetting experience. Adding to the mood for the night will be Thelma performing some of the greatest love hits.

The Grand Hyatt also offers the privacy and intimacy of exclusive dining by the bay and celebrates love over a special eight course meal titled ‘The

8 sins’. Under the night sky, twinkling stars and the sound of the quiet waves; it’s the perfect setting for a memorable celebration at a cost of INR 13000 plus taxes per couple at their The Lawns by the Bay. If you don’t have a date this Valentine’s Day, don’t worry head over to Capiz Bar with an entry of only Rs. 600 and enjoy unlimited select drinks and music by DJ Macky a.k.a Mac Attack spinning your favourite tunes.

It’s the ultimate way to celebrate this day of love!

Still you looking for more option, take a dip at their at swimming pool and Celebrate an evening of love and romance at an extra special table situated within the swimming pool at Grand Hyatt Goa. An exquisite eight course meal curated by the Grand

chefs give you the ultimate experience of a luxurious celebration. Celebrate love at Grand Hyatt Goa. This Valentine's Day don't just say it with flowers, chocolates or gifts ... say it with a truly indulgent treatment at the Shamana Spa. Pamper your loved ones with a unique and natural Chocolate experience. Cocoa revitalizes and nourishes the skin as it relaxes the body providing an amazing glow.

A luxurious exfoliation with coconut milk and coconut powder is followed by fondue application. The body is then wrapped in a soft warm blanket to enhance the complete effect. An amazing 90 minute treatment to enjoy with your special one, where candles and champagne add to a memorable experience.

Grand Hyatt Goa resort offers an array of romantic options to celebrate, Valentine’s Day on February 14. On this day of love, head over to the magnificent resort and take a pick from a selection of Valentine’s specials.

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February 2016

Shopping Tourism

News

crucial for destination marketing

“O

ne of the most used tools in the promotion of destinations” this is how Shopping Tourism was described at the opening of the 2nd Conference on this segment, organized by the World Tourism Organization (UNWTO) on the occasion of the Spanish Tourism Fair (FITUR).

Shopping Tourism “is a highly relevant component for travelers when choosing and preparing their trip” said Mr. Yolanda Perdomo, Director of the Affiliate Members Programme at UNWTO. The event included the presentation of the latest figures, trends and strategies on shopping tourism and of how this segment is transforming the promotion of destinations worldwide.

Jorn Gieschen, Researcher at the Instituto de Empresa (IE) and the MasterCard Observatory on Premium Markets and Prestige Products underlined that “shopping tourism is intimately related to city travel which constitutes 58% of the total”.

Maria Jose Perez, from 'Madrid 7 stars', an initiative that engages 300 brands, commented that 80% of Chinese tourists who travel to Madrid position shopping as a major motivation.

Ms. Eva Ruiz Cendon, Director of Marketing at MasterCard indicated that "despite the fact that 80% of payments worldwide are done in cash, electronic and mobile payments offer excellent opportunities for businesses.”

Priceless Cities Programme, that engages cities such as Madrid and New York. The initiative facilitates leisure activities in relevant destinations in cooperation with brands and shops.

One of the most awaited interventions of the 2nd Conference on Shopping

Tourism was Michel Durrieu, Director of Tourism at the Ministry of Foreign affairs and International Development in France, who introduced the issue of sustainability linked to shopping tourism, mentioning a recent innovation: the digital certificate.

Speaking about the most visited city in the world, Paris, Durrieu added that shopping and gastronomy are major criteria to decide on destinations, and therefore should be included in any strategy. Diversity, price and quality, opening hours, customer orientation in shops, handicrafts and souvenirs quality were mentioned by the Director of Tourism in France, as key aspects to advance in shopping tourism.

Shopping Tourism is a highly relevant component for travelers when choosing and preparing their trip and one of the most used tools in the promotion of destinations.

"There is an additional concept about shopping tourism: that of small and local shopping experiences which according to our research is much more attractive for travelers than the big global brands" he added. One of the trends shared was the so-called ‘Bleisure’ - the combination of Business and Leisure. “58% of business travelers add a day or even a weekend to their business trip” he said.

February 2016

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ATTOI launches Navaratana

'Experiessential' T

wo decades after the launch of Kerala Travel Mart, the country's only travel trade show by a state, now tour operators in 'God's Own Country' will team up once again to create a consortium to sell an unprecedented 500 packages for visitors to the state. The highlight of the packages, called Navaratana Experiessential Holidays, is a nine 'gem-like' days of essential experiences in Kerala, including an insight into village life, community interactions and promotion of sustainable tourism practices.

Tourists will be able to launch their holidays by breaking a coconut at a temple, a ritual in Kerala of making an auspicious beginning. Travel in boats on the state's iconic lakes and rivers with the local people, and lunch with a Syrian Christian Orthodox family of central Kerala , fishing in the lakes or make coir with village women are also there as a part of the packages.

The first phase of packages by the consortium, Association of Tourism Trade Organisations India (ATTOI), targeted the foreign tourists was launched by Mr. A. P Anil Kumar , Minister for Tourism, Kerala. He handed over the first copy of the package brochure to Ms. Marianne Hard Af Stegarstad, a reputed tour operator and travel writer from Sweden.

"The public-private partnership in our state's tourism sector has been demonstrating to the world the huge benefits in working together. The new alliance of tour operators in Kerala is yet another example of the commitment to promote tourism and contribute to the growth of all sections of the society. The initiative also underlines the determination to continue to serve our esteemed guests from all over the world and present them with life-changing experiences in our state," he added.

“The state government’s plan allocation to the tourism fund

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has been increased from Rs 100 Crores to Rs 225 Crores in the course of five years. This will be further increased in the coming budget session. It is the first time in India that tour operators are gathering under one umbrella for joint promotion of a package. The move is expected to support the industry partners. It is not only a product updating for Kerala, coming out of the same old repeated itineraries and products, but a step that will help rebrand Kerala as a "new destination" and overcome competition from other destinations," said Mr. Anil Kumar, Minister for Tourism, Kerala.

“It was a collective and focused effort to promote the destination. The Navaratana 'Experiessential' Holidays is going to redefine the way we see Kerala with 99 unique experiences in nine days," said Mr. Anish Kumar P K, President of ATTOI. The Navaratana 'Experiessential' Holidays also envisage interactive cooking demonstrations to experience Kerala's famous culinary culture, eating dosa at local restaurants, having coffee with a Brahmin family to echo the tradition of 'Agraharam' visits, walks through the wavy, lush green paddy fields, and bullock cart rides. Tour to The Muziris heritage project which revives Kerala’s more than two-millennia-old trade and cultural ties with the rest of the world will be another attraction of the package. The packages will also include insights into the state's time-tested tradition of Ayurveda and full body massages. Jungle boat safari, backwater cruises on houseboats and tea factory visits will be the other highlights.

Photo Caption: Mr. A P Anil Kumar, Minister for Tourism, Kerala handing over the first copy of Navaratana 'Experiessential brochure to reputed tour operator and travel writer from Sweden, Ms. Marianne Hard Af Stegarstad. Mr. Anish Kumar P K, President of ATTOI and Mr. K. R. Jyothi lal IAS, Secretary, Kerala Tourism are also seen.

February 2016

News

Tourism Ministers discuss collaboration between

tourism and security M

inisters of Tourism and High Level officials from 86 countries gathered in Madrid to discuss the development of closer collaboration mechanisms between tourism and security administrations to ensure a safe, secure and seamless travel framework (Madrid, 22 January 2016) The meeting stressed the global nature of security challenges and the need to create global solutions while enhancing the collective support to countries affected.

Participants called for the integration of tourism in international and national emergency systems and highlighted the role of public-private sector cooperation, as well as the importance of strong communications and media partnerships.

“The role of tourism is still underestimated and the integration of travel and tourism into national emergency structures and procedures often happens only after a major incident has taken place. Today we are here to discuss how security issues are impacting our sector and what can be done to ensure we continue to advance towards safe, seFebruary 2016

cure and seamless travel.” said UNWTO Secretary-General, Taleb Rifai “Only by working together can we increase the resiliency of the tourism

sector, reduce the risk of damage and loss, and accelerate recovery – and ultimately ensure the sustained growth of our sector and its contribution to economic growth, job creation and development”, he added.

“This meeting addresses a critical question facing us today – namely, how can we harness and expand the benefits of tourism, while safeguarding our societies?“ said Mr Yuri Fedotov, Executive Director of the United Nations Office of Drugs and Crime (UNODC), who also highlighted the need for public-private sector cooperation. “While destinations are under pressure to ensure tourist safety and security, it is essential that both inbound and outbound States

cooperate and put the necessary measures in place to ensure the safety of travelers, including the strengthening public-private partnerships”.

Ignacio Ybañez, Secretary of State for Cooperation of Spain, highlighted the role of tourism as an economic driver and a tool for development but also as an instrument of better understanding among cultures. “Tourism builds understanding between people of different cultures and is thus a factor driving security at the global level” he said.

At the meeting, the Minister of Tourism of El Salvador, Napoleon Duarte, shared a new initiative of the Ministers of Central America and the Dominican Republic, supported by UNWTO and UNODC, that will create a regional taskforce to engage tourism stakeholders and security forces.

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News

Australian to begin

"Spirit of India Run" R ecord-setting Australian endurance runner and former parliamentarian Pat Farmer on Tuesday began his run traversing the length of India – from Kanyakumari to Kashmir – with the primary goal to raise funds for the education of girls.

The first leg of the ‘Spirit of India Run’ will see Farmer journey through Kerala –as a guest of the state Tourism Department – from Poovar on up through Kochi and Kasargod before crossing over into Karwar in Karnataka. He will then hug the western coastline

The run also aims to cement relations between India and Australia; encourage tourism and personal relationships with a view to create awareness of India as a tourism destination and showcase it as a positive country in Australia.

Farmer, 53, was given a rousing reception on the border between Tamil Nadu and Kerala at the township of Kaliakkavilai. Tourism Department officials and Arjuna awardee Smt. Omana Kumari were present. Despite having covered over 50 km in wilting heat, Farmer enjoyed a spirited interaction with curious locals and students from Institute of Hotel Management and Catering Technology Kovalam.

Farmer will travel a distance of 4,600 km from India’s southernmost point to Srinagar over a period of 60 days, covering an average of 76 km a day – or roughly equivalent in length to two marathons –across some 10 states.

26

upwards into Goa, Maharashtra, Gujarat and beyond.

A Kerala Tourism branded vehicle and a liaison officer are accompanying the run. The Tourism Department has already accounted for the run’s logistics in the state, including accommodations for the crew at each halt.

Farmer expects to cross the finish line in Srinagar on March 30, following which he is slated to fly to Delhi for a reception in his honour.

A number of similar gatherings are planned at the various halts on his route to maintain the run’s momentum and message. Kerala Tourism and India Tourism have jointly

arranged ‘India Evening’ functions in Farmer’s honour at Varkala on January 27, Kochi on January 29 and a send-off on February 4, at Kasaragod “I feel very privileged to be here in this beautiful state. I love the palm trees, I love the fact that it’s close to the ocean because my home in Sydney is close to the ocean as well,” Farmer said.

“I look forward to showcasing the best that India has to offer.”

Stopovers will also entail visits to schools and other educational institutions to impart such lessons as the importance of universal education and health.

Two government girls’ schools at Attingal and Tirur will host interactions between Farmer and girl students.

“It’s important that people especially young people are inspired and come to understand that problems can be tackled by ordinary people putting one foot in front of the other,” Farmer said.

The nine locations to be covered in Kerala are Poovar, Varkala, Harippad, Kochi, Guruvayoor, Feroke, Vadakara, Payyanur and Kasaragod.

“It’s a long way. Every day, it’s big mileage and it will be tough February 2016

– especially over the first week to get acclimatised to the heat and humidity,” Farmer said. “But I don’t want it easy. This is not an Australian journey. It’s about the spirit of India.”

“My driving force, what keeps me going, is being able to make a difference. I care about supporting people, about helping people,” he added.

Even among the myriad athletic feats undertaken for worthy causes today, Farmer’s endeavours over a two-decade –long running career have taken things several steps further. Literally.

He has completed ultra-marathons in the Middle East – a 20day campaign spreading the message of peace over a 1,500 km stretch from Lebanon to Jerusalem, and Vietnam. He also holds the record for the longest continuous land run around Australia.

But he is perhaps best known for his astonishing year-long 20,000 km slog in across 14 countries between the Earth’s two poles in 2011. Some five years later, he will keep a similar pace – though Farmer clocked well over two marathon-lengths daily across North, Central and South Americas during the ‘Pole to Pole Run’ – in India.

His runs have also gone the distance in terms of raising funds for their intended charities: the five-stage poFebruary 2016

lar crossing (described as “The Greatest Run in History”) raised $100 million for the International Red Cross in aid of the organisation’s relief programmes in the developing world. Farmer has also netted millions for causes back home, like Lifeline, Cancer Council, Australian Red Cross and Diabetes Australia.

Besides the financial contribution, Farmer hopes his efforts will help promote bilateral ties between India and Australia. The run already enjoys strong support from the Ministry of External Affairs, the Ministry of Tourism, a number of state governments and the various Australian High Commissions in India.

More significantly perhaps they have also facilitated dialogue on pressing issues. The Middle East run, for instance, saw individuals across national, racial and religious divides come together to spread the message of peace.

To this end, embarking on the ‘Spirit of India Run’ on January 26 is particularly symbolic since the date holds meaning to both countries: commemorating the formation of the Indian Republic and the founding of Australia, or Australia Day.

The two-month –long run hopes to do much the same to show that “Education of the Girl Child” can be achieved by taking it “one step at a time”.

“To me, it’s meaningful to start at Kanyakumari, where the three seas meet, and work up to the mountains from the sea – that speaks to the human spirit,” Farmer said. “It’s also practical since Kerala feels a bit more like home, whereas the mountains will be cold.”

Farmer hopes to raise 100,000 AUD (about Rs 48 lakh) through the run. “It costs about 50 AUD (about Rs 2,400) to educate a girl for a year,” Farmer said. “The message is getting across. I’m confident we’ll get there.”

Farmer’s journey, the vistas he enjoys and the places he visits will be captured and catalogued – the route holds some 300 sites deemed of cultural significance – for audiences back home by a crew from Australian television network Channel 9. Also shadowing him throughout the run will be Farmer’s run crew, including his trainer and physiotherapist

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Rajasthan

T

he romantic, remote The Jaisalmer and unspoiled, JaisFestival is a almer Desert Festival medley of culture, is set to the backdrop of folklore, music, dance, traditional the majestic city’s forts, the competitions and Gadisar Lake and then the more, and attracts beautiful dunes of the Thar Desert. It is a one-stop to people across age-groups with a take a deep dive into the colgrowing commu- ours, the sounds, the smells, the sights, the glory and that nity every year. unadulterated bliss that is Rajasthan. The Jaisalmer Desert Festival returns with a melange of eclectic renditions and soulful melodies in a resplendent celebration of awe-inspiring Rajasthani art and culture. The Festival, spread across three days, is a colourful extravaganza of the art, music and culture of Rajasthan with a strong mes-

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sage of revival of local arts and folk music together with women empowerment. True to its legacy this year too the Jaisalmer Desert Festival coincides with the Magh Pournima (full moon day of the Hindu month of Magh that essentially falls in February), as it runs between the 20th to the 22nd of February, 2016.

attracts people across agegroups with a growing community every year. For every participant of this three-day fiesta the promise is an undiluted taste of Rajasthan and Jaisalmer,� said Mr. Shailendra Agarwal, Principal Secretary, the Department of Tourism and Federation of Hospitality and Tourism of Rajasthan

“Jaisalmer Desert Festival presents Jaisalmer in its true glory. Not only is it the pulse of the locals but it also appeals to the well-traveled Indian together with international tourists. The Festival is a medley of culture, folklore, music, dance, traditional competitions and more, and

The festival begins with a ceremonial procession known as Shobha Yatra where local Rajputs and other clans dress in their traditional attire. Men carrying swords atop horses, camels, and elephants are cheered on as they enter the Dedansar Stadium, one of February 2016

unplugged

the main venues of the desert festival. The locals dress in traditional and bright costumes. They sing and dance depicting the tragedies and accomplishments of the desert. The Gair and the fire dance are highlights of the festival among other Indian dance forms like Lavani and Kalaripayattu. The Kalabaz or the Nats are a group of local nomads who are popular for their gymnastic acts. The Bhopa’s Langhas and Manganiars create an enchanting environment with their poignant folk music recitals and ballads.

Be a spectator of rare competitions like camel polo.

Cheer for camel races. GymFebruary 2016

nastic stunts on camel back and camel formation dancing are the crowning jewels of the festival. The Border Security Force Camel Tattoo follows these competitions.

Tug-of-war, turban tying, Maru-Shri (Mr. Desert competition) and the longest moustache competition are other allures seeped both in a rich legacy and equally a contemporary setting.

Folk music is at the very core of the festival and this year performers include the mellifluous Swaroop Khan and the celebrated folk singer Manganiyar Ghazi Khan.

Kutle Khan - the voice of Jaisalmer, would make the desert come alive during

Feature / Destination

the grand finale...an evening set at the majestic Sam sand Dunes.

The festival also takes a plunge into rendition of old folklore Moomal Mahendra wherein Princess Moomal set herself on fire (Sati) to prove her love for Prince Mahendra. This year the highlights include “Jaisalmer’s Got Talent” – a talent hunt and felicitation of local artistes & performers from the fields of art and music.

Ecelectic food, interesting stalls displaying artifacts, handicrafts and other souvenirs will also be a Festival highlight. Desert safari and camping can be also enjoyed at the eve of the festival.

Jaisalmer Desert Festival presents Jaisalmer in its true glory. Not only is it the pulse of the locals but it also appeals to the well-traveled Indian together with international tourists.

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Qatar Airways

ranked among

world’s most powerful brands

Q

atar Airways has been ranked as one of the world’s most valuable brands for the first time, becoming the only Qatari company to be represented in the 2016 top 500 global brand ranking.

Brand Finance, a world-leading independent brand valuation consultancy, listed Qatar Airways as one of the most powerful global brand in the annual ranking. The UK-based company is widely recognised as conducting highly extensive analysis of the world’s most successful businesses to produce a definitive list of valuable brands.

Mr. Akbar Al Baker, Group Chief Executive of Qatar Airways said: “Qatar Airways is one of the world’s fastest growing airlines, operating the youngest fleet in the skies, awarded Airline of the Year on three occasions as well as Best Middle East Airline nine times by Skytrax. Our position as one of the world’s most valuable airline brands is testament to our renowned hospitality and dedication to providing our passengers with outstanding service.”

Ms. Salam Al Shawa, Senior Vice President of Marketing and Corporate Communications at Qatar Airways said: “This honour is especially meaningful, having just launched the latest evolution of our brand in our Going Places Together campaign, which has seen an incredible level of support and engagement from our fans and passengers.

Qatar Airways has distinguished itself as a world-leading brand, representing vision and value. As our airline grows, we expect the bond with our passengers and the communities we serve to grow as well, and we will continue to invest in these very important relationships.”

Qatar Airways is the fourth Middle Eastern company and the ninth airline to earn a spot in the 2016 Global 500 list.

Since its re-launch in 1997, Qatar’s national airline has created a strong global brand identity resonating with

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award-winning service, offering the best experience in the air with the world’s best Business and Economy Class and the most innovative on-board entertainment system with Oryx One. The airline’s propensity to deliver signature service, from celebrity culinary menus to designer on-board comforts, reflects its ambition to pioneer excellence in passenger services.

Mr. Andrew Campbell, Managing Director of Brand Finance Middle East said: “Brand Finance puts thousands of the world's biggest brands to the test every year, evaluating which are the most valuable. The value of a brand makes a contribution to a company beyond that which can be sold to a third party. As part of our analysis we looked at Qatar Airways’ brand equity and measured the goodwill accumulated with customers, staff and other stakeholders and finally the impact of those on business performance.”

Qatar Airways is one of the fastest growing airlines, taking delivery of a new aircraft every 10 days on average throughout 2016. The airline has launched services to Los Angeles and Ras Al Khaimah in the first two months of 2016. The addition of scheduled services to Sydney, Boston, Birmingham, Adelaide, Yerevan and Atlanta will further expand the airline’s global network over the course of 2016.

February 2016

SriLankan Airlines Launches Non-stop Flights to Guangzhou

S

riLankan Airlines introduces thrice weekly non-stop flights from Guangzhou to Colombo from January 2016, on three of its four frequencies, becoming the first airline operating direct flights between Guangzhou and Colombo in the South China market.

menting this facility are the wide screens with superior high resolution picture quality for infinite viewing pleasure. Also available is the air-show with forward and downward cameras; and video games in most seats. Business Class also has an on-demand movie library.

The flying hours of these non-stop frequencies are estimated to be 05 hours and 40 minutes whereas the previous operations via Bangkok took 07 hours and 30 minutes of flying hours. The Guangzhou route will have the highest frequency with 07 weekly flights out of the rest of the destinations operated by SriLankan Airlines in the China market, with the launch of this thrice -weekly direct flights. With this new introduction, SriLankan Airlines will complete its strategy of deploying direct flights to Colombo from all four stations in its China market, Beijing, Shanghai, Kunming and Guangzhou.

SriLankan Airlines celebrates its 10th anniversary of entering the China market this year. With persistence, innovation and diligent teamwork in the past years, SriLankan Airlines created its own mark step by step in China market.

From just one destination to four cities and from 03 flights to 18 (including 3 direct flights) weekly flights, and from joining oneworld to the fleet renewal program, these achievements are attributes of the enormous potential of China market.

In January, 2011, SriLankan Airlines commenced its 03 weekly Guangzhou-Colombo operations via Bangkok and later added a 4th flight in February, 2012. With the commencement of the new non-stop flights this month, SriLankan Airlines will intensify its influence and meet the needs of South China market. The new flights are to be operated with wide body A330-300 and A330-200 aircraft.

SriLankan Airlines aims to offer its customers an enjoyable flight experience onboard its latest A330-330, with 28 Business Class seats and 269 Economy Class seats.

The SriLankan fleet contains luxurious seats that have ample pitch and width. Seating is in a two-class system of Business and Economy. Business classes on long haul aircraft are equipped with flat-bed seats. The latest Thales Avant in-flight entertainment system has the latest Audio / Video On Demand function with games etc. CompleFebruary 2016

On October 8, 2015, SriLankan Airlines was awarded the Superior Achievement in Passenger Experience -Asia Pacific Region, at the APEX Awards – 2015 held in Oregon – USA. SriLankan Airlines was also awarded the “Best Full Service Airline – Central and South Asia by Future Travel Experience (FTE Awards) at the Singapore EXPO in November 2015 and “Superior Achievement Award for Passenger Experience in Asia and Australasia” by APEX at the EXPO in Portland Oregon USA in September 2015.

In 2014, the number of Chinese tourists overseas travel reached over one hundred million times. SriLankan Airlines see China as a very important market in the Far East.

SriLankan Airlines intends on preparing a solid foundation for the whole year, with this strategic plan of introducing the new non-stop flights at the start of 2016, achieving operating goals for the new year and providing an even better product and seamless services to its Chinese customers.

31

Will climate change make your flight longer?

By Emma Luxton

F

lights from the United Kingdom to the United States are expected to take longer in future due to climate change affecting the Atlantic jet stream.

A new study by scientists at the University of Reading looks at how climate change will affect the jet stream, a strong highaltitude wind that blows west to east across the Atlantic. Flights from the US to Europe take advantage of this air flow, but struggle against it on the return journey.

Global warming is set to speed up jet streams, making them 15% stronger and enabling flights heading eastbound to reach their destinations more quickly. However westbound flights will have to push against this stronger stream, resulting in a significant lengthening of overall journey times.

The chances of a US-bound flight lasting more than seven hours will increase by 80%, whereas flights from New York to London are likely to take under five hours and 20 minutes, much quicker than the

32

average six-and-a-half to sevenand-a-half hour journeys usually experienced.

The study, published in the Environmental Research Letters journal, found that these changes, caused by climate change, will increase carbon emissions and fuel consumption. Passengers can also expect to see a rise in ticket prices due to increased fuel usage.

Dr Paul William, lead author of the study, told BBC News: “There is a robust increase in the round-trip journey time, which means planes spending longer in the air. “When you add that up for all transatlantic aircraft you get an extra 2,000 hours of planes in the air every year, with $22 million extra in fuel costs and 70 million kg of CO2.”

These powerful winds, which move weather systems across the globe, are used by air traffic to reduce journey times. The Atlantic jet stream is one of the world’s busiest routes, with over 600 flights every day.

Previous research has found that climate change is likely to increase turbulence on transatlantic flights by up to 40%.

No firm evidence has been found that proves changes are occurring in the jet streams, however scientists are confident that the global increase in temperature will have an effect on the strength of the currents.

Although the study only focuses on flights between London and New York, it is believed jet streams across the world will see similar changes.

Fellow scientists have welcomed the results of the study. Gregor Leckebusch, of the University of Birmingham, said: “I think these results are an important step forward in filling in the overall puzzle that is this intricate relationship that we humans have with the climate system.”

(Author is Content Producer at Formative Content )

February 2016

Destination/Outbound

Whiskin Spirits

'Craft whisky' A

blend of Special Reserve Grain whisky crafted in India with International flavours launched in Delhi, Haryana and Uttarakhand recently. Whiskin Spirits Pvt. Ltd., a producer of fine quality alcohol and spirits in India has announces the launch of Whiskin Craft Whisky, a premium Scotch Blended Whisky crafted in India with International flavours.

Whiskin Craft is a confluence of premium Imported Scotch, rich Indian malts and premium grain spirit made via a triple distillation process which lends it a velvety smooth taste. It has natural flavours of toasted dry fruits, honey and dark chocolate leaving a long, lingering taste and a smooth finish, characteristic of Scotch Blended Whisky.

For a truly international experience, the ingredients of this craft whisky are imported: Scotch from choicest sources in Scotland matured in sherry oak casks; natural flavours from the finest sources in France and crafted together by an expert blender from France.

Mr. Pranav Chawla, JMD, Whiskin Spirits Pvt. Ltd. said, “We are delighted to offer a premium product at an affordable price to discerning customers. Distilled and bottled in India, Whiskin February 2016

Craft Special Reserve Whisky, has a blend comparable to premium Scotch products. Attention to detail is given

at all steps, starting from selection of the right inputs from the wide variety of ingredients, to the ratio of using them and the order and process involved in blending them together to create the desirable and unique tasting whisky which is appreciated by all. Our endeavour is to create a company run by qualified professionals with great emphasis on corporate governance and strong business ethics.”

Mr. Ashok Chawla, Chairman, Whiskin Spirits Pvt. Ltd. said, “We have observed that there is demand for a product that is of premium quality, consistent in flavours, available easily and value for money. Our new product aims to fill this gap giving our discerning customer quality and an unsurpassed experience. In a space dominated by large international players, we had to ensure that we have the blend, pricing and packaging right to operate in a niche market.

We only have to induce the first trial of the product as the repeats would automatically follow.”

Whiskin Craft has been worked on for over one year with an expert blender from France, taking feedback from consumers and connoisseurs of Scotch whisky brands and going back to the drawing board to create an exceptional blend.

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Record Tourism Arrivals & Spending

T

Most international visitors ever, most hotel nights sold as Toronto’s global appeal expands 34

ourism flow to Toronto increased for the sixth consecutive year in 2015 as the destination welcomed a record 14.03 million overnight visitors. A further 26 million people travelled to Toronto for day trips, totaling 40.4 million visitors for the year in Canada’s most-visited destination. Visitors to Toronto spent $7.2 billion during their trips, the highest amount of economic activity the sector has ever generated.

creased for the fifth consecutive year to 2.48 million and produced direct spending in Toronto of $1.32 billion. Overseas travellers, led by China and the U.K., numbered a record 1.75 million and spent $1.49 billion.

According to media release , Toronto surpassed 4 million international visitors for the first time in 2015 as American and overseas travellers continued to visit in greater numbers. Overnight visitors from the U.S. in-

“Every day there are 110,000 visitors in our destination – 38,000 of them staying in a hotel. On average there are 6,800 American travellers and a further 4,800 visitors from other countries in Toronto every single day, and that speaks to the

“Our destination has never looked better or been more attractive to foreign and domestic travellers,” said Johanne Bélanger, President and CEO of Tourism Toronto.

growing appeal of Toronto on a global scale. It also speaks to the hard work our team and our partners do selling and marketing Toronto in key world markets and the results those efforts are producing,” said Ms. Bélanger.

While visits to Toronto by Americans have increased every year since 2010, the 10 per cent growth in 2015 is the strongest year-over-year improvement yet. Arrivals by air have driven the growth in U.S. travel to Toronto and now account for 65 per cent of all trips by Americans to Toronto. In 2015 both air and land crossings surged, resulting in a record number of American visits. Tourism Toronto has intenFebruary 2016

BOLSTER TORONTO

Regional economy

sified marketing efforts in the U.S. including the new Toronto Stopover program for Americans flying overseas via Air Canada, and expanded marketing partnerships with national and provincial partners.

Hotels in the Toronto region sold a record 9,647,500 room nights in 2015, an increase of 2.6 per cent. Over the past three years, increased tourism to Toronto has added 676,000 more annual hotel room nights.

Apart from the U.S., China remained the top international market for tourism with 260,400 travellers visiting Toronto in 2015, an increase of 13 per cent over the prior year. Other key source countries were the U.K. with 237,800 visitors (+10 per cent), India (106,700, +13 per cent), Japan (89,740, +3 per cent), Germany, (83,900, -1 per cent), Brazil (58,600, +24 per cent) and Mexico (37,750, +24 per cent).

There are more than 315,000 people employed in tourism and hospitality in the Toronto region, illustrating the significance of the sector to the broader economy and community.

February 2016

“In addition to hotel stays, visitors spend money on meals, attractions, ticketed events like theatre, live music and sports, nightlife, taxis and shopping.

Our meeting and events industry also generates widespread

economic activity in businesses from convention centres and hotels to offsite venues, transportation companies, audio-visual and staging companies and many others who benefit every time Toronto hosts a meeting, conference or event,” said Ms. Bélanger.

Last year Toronto hosted 725 meetings and events that brought 356,600 delegates to the region and generated spending in Toronto of $417 million. At the same time, Tourism Toronto and its partners booked 751 new meetings and events for future years that will bring 351,900 delegates and $376 million in direct spending to the region.

“Our destination has never looked better or been more attractive to foreign and domestic travellers,” said Johanne Bélanger, President and CEO of Tourism Toronto.

35

RECORD YEAR OF TOURISM FOR

14.03 MILLION OVERNIGHT VISITORS (MOST EVER)

5TH

6TH

CONSECUTIVE

CONSECUTIVE

ANNUAL INCREASE IN U.S. VISITORS

YEAR OF GROWTH

$

($B)

14,027,500

13,365,800

12,921,900

12,703,000

12,414,400

12,228,300

5.4

5.8

6.2

315,000

6.6

7.2

2010 2011 2012 2013 2014 2015 VISITOR SPENDING IN TORONTO OVERNIGHT AND SAME-DAY VISITORS ($B)

SOURCE: TOURISM TORONTO

SeeTorontoNow.com

INTERNATIONAL VISITORS (MOST EVER)

2010: 8,928,958 2013: 9,226,814 2011: 8,936,963 2014: 9,400,099 2012: 8,971,119 2015: 9,647,591

2010 2011 2012 2013 2014 2015

6.0

DESTINATION IN CANADA

4.2 MILLION

HOTEL NIGHTS SOLD

TORONTO’S OVERNIGHT VISITORS

NUMBER OF VISITORS

MOST VISITED

PEOPLE EMPLOYED IN

TOURISM & HOSPITALITY IN THE TORONTO REGION

KEY INTERNATIONAL MARKETS CHINA 260,400 U.K. 237,800 INDIA 106,700 JAPAN 89,740 GERMANY 83,900

FRANCE 79,900 AUSTRALIA 70,300 BRAZIL 58,600 MEXICO 37,750

New Zealand’s most isolated love nests

F

or lovers of life's natural pleasures, New Zealand's pure beauty and wide open spaces throb with romance.

New Zealand offers a myriad of heavenly love nests tucked away from the crowds and designed with star struck lovers in mind. And you don't have to be a millionaire to take your dream romantic break.

Lovers of the great outdoors may find their sweet love nest under canvas in a plush lakeside glamping site, snuggled up in a glass cocoon made for two, in an eco B&B on a dramatic coastal perch, or in cosseted luxury at an exclusive coastal escape in a private bay.

With Valentine's Day almost upon us, here's a snapshot of some of New Zealand's newest and best kept secret hideaways and love nests so you can pick your own level of comfort, luxury or budget.

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Te Rata Bay Glamping – Lake Tarawera, Rotorua Glamping – or glamorous camping – is definitely trending and the last two summers have seen a surge of gorgeous new glamping sites open up across New Zealand. Among this summer’s new destinations are Te Rata Bay (beside Lake Tarawera in the North Island) and Wilding Pines (near Lake Wanaka in the South Island) – both perfect for a memorable romantic tented sojourn.

It’s hard to believe that tranquil Lake Tarawera and sacred Mt Tarawera were once the scene of the devastating volcanic eruption that buried the Pink and White Terraces, known back in the 19th century as ‘the eighth wonder of the world’. These days it’s a popular outdoors conservation area for hiking the Tarawera Trail, fishing and boating, and the latest option of staying over at Te Rata Bay Glamping Site.

Take the boat across Lake Tarawera to a private lakeside location, surrounded by native bush and spectacular views of the mountain. Te Rata is a special place to unwind, switch off and reconnect with each other, and the tented accommodation reflects a rich local Maori culture and history.

Watch the sun rising over the sparkling water or setting on the mountain, relax in the natural hot pool under the stars or just snuggle into the luxurious, queen bed with pure cotton sheets, dreamy pillows and feather quilt.

Explore Life Glamping at Wilding Pines – Wanaka New on the block, the rustic glamping sites at Wilding Pines and Mt Gold – in the hills above Lake Wanaka – come with knock-out views, a down-toearth setting and luxurious accommodation. They’re secluded but easy to get to – by car, mountain bike or kayak across the lake.

February 2016

Wilding Pines is in an idyllic hillside setting nestled in a sheltering grove of pines with views across Lake Wanaka to Mt Gold. You can see for miles, but the world can’t spot you.

The spacious and sumptuously attired canvas tent is mounted on a platform and decorated with soft colours, plush sheepskin rugs, cushions and mink throws, antique furniture and contemporary touches. There’s a comfy queen bed dressed in quality linen and, as dusk moves in, fairy lights, lanterns and solar lights add to the romantic ambiance. A flush toilet, hot shower, hammocks and bean bags, complete the picture. Sit back and relax – you will see rabbits but New Zealand has absolutely no dangerous animals to spoil the experience.

PurePods – Canterbury For an exceptional, at-one-withnature experience, check into your PurePod in Paradise. In this beautiful February 2016

private landscape you can bid farewell to the world and immerse yourselves in nature. Your only companions on this unforgettable romantic break will be birds in the trees and stars in the sky above.

Found nowhere else in the world, PurePod accommodation is a first-ofits-kind glass structure made for two.

The modular build, with surround glass floor, sliding walls and roof, is styled for luxurious off-the-grid comfort (queen bed with crisp linen, fabulous shower and flush toilet, compact kitchen and bbq, outdoor chairs).

The first all-glass unit nestled in a secluded and private situation has only been open for six months and the second two, each in a different location, are just open. Privacy is paramount to this product so you won’t find a signpost on the road but the units are easily accessed by those in the know – just beyond Christchurch in the foothills of Banks Peninsula, or

further north, in the Seaward Kaikouras above the Pacific Ocean.

Kokohuia Lodge – Hokianga, Far North For a perfect romantic tryst, Kokohuia Lodge is a B&B and one of New Zealand’s prettiest eco-luxury retreats.

Perched high above the magnificent Hokianga Harbour in the sub-tropical Northland region, Kokohuia is as exclusive as it gets, providing a secluded retreat for just one couple at a time.

Architecturally designed in accordance with sustainable principles, Kokohuia takes its inspiration from a leaf lying gently on the ground. From your bed, you can feast your eyes on the dramatic seascape and distant, soaring sand dunes. Sophisticated and private, the lodge provides romantic memories you’ll cherish forever, of being lulled to sleep by the sound of the sea. Proud to be off-grid, the owners generate all their own power and hot water, while the surround-

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ing hectare of native bush hosts a wealth of bird life, alongside organically managed orchards and gardens.

Seascape at Annandale – Banks Peninsula, Christchurch Seascape – an ultramodern luxury retreat in a private seaside setting – sets a new standard in utterly romantic getaways. Constructed in glass, stone and turf to blend into the wild coastal landscape, this intimate awardwinning villa has been unashamedly designed and furnished for romance.

With waves lapping at the doorstep and an unimpeded view of the southern night sky from the secluded bay, the views are best enjoyed from the outdoor spa and fireplace.

The jewel in the crown of the newly opened Annandale Farm Escape & Luxury Villa collection, Seascape is located on Banks Peninsula in New Zealand’s South Island. The collection – which was named as the world’s leading experiential luxury property at the 2015 World Travel

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Awards – includes the original Annandale Homestead, the restored Shepherd’s Cottage and seaside Scrubby Bay with outstanding accommodation for family groups.

Annandale gives guests an authentic New Zealand experience on a 4000-acre working farm with a rich choice of outdoor activities, heritage, wildlife and friendly locals. A private chef is available for guests who want to enjoy fine cuisine from the best local produce.

February 2016

Gastronomy in Monaco M

onaco sparkles. Built right up on the scrubby, rocky, Mediterranean coastline, Monaco’s bustling with luxurious yachts, zipping Ferrari, and more Formula 1 fan-wear than anyone can sport in a lifetime.

Standing at the crossroads of Mediterranean and European Civilizations, Monaco is an international destination where the culture meets. The Principality values these ever-present cultural exchanges and represents them through its gastronomy. Monaco is famous for the variety and inventiveness of its cooking offering delicious cuisines. For mouth watering dishes enthusiasts, Monaco is a paradise.

sine too depicts the same. The fine combination of sweet and sour recipes forms the main food of Monaco.

From restaurants with Michelin stars to cafes, Monaco has everything to satisfy ones palate. Seafood and fish are prominent ingredients in the cuisine, not surprising given Monaco’s location on the Mediterranean Sea.

There are many fine dining restaurants; beginning with Nobu recognized worldwide for its amazing cuisine, mixing traditional Japanese dishes and South American spices and aromas.

Often visited by many well known people, Nobus visitors list also includes Rihanna. Nobu is situated in the famous Hotel Fairmont and a dinner at restaurant is an everlasting memory.

Monaco gastronomy is greatly honoured by the great chefs who know well how to share their passion and pass on the richness of the land. The Principality has over 170 restaurants to cater to the tastebuds of Indians.

As Monaco has both the French and Italian influences in the past, the cuiFebruary 2016

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Destination/Outbound

Monaco gastronomy is greatly honoured by the great chefs who know well how to share their passion and pass on the richness of the land.

The Principality has over 170 restaurants to cater to the tastebuds of Indians. As Monaco has both the French and Italian influences in the past, the cuisine too depicts the same. The fine combination of sweet and sour recipes forms the main food of Monaco

A visit to Monte Carlo should definitely include a meal at the famous Cafe de Paris. Opened in 1962, the cafe features both indoor and outdoor seating areas for couples to enjoy a meal together. Le Louis XV is yet another major gastronomic centre that Alain Ducasse got his first three Michelin stars. Other than being a sample of the best Mediterranean

cuisine, the restaurant is also wellknown for its collection of old rare wines. Elsa, a sunny restaurant won the first Michelin star ever awarded to a 100% organic establishment. Elsa is situated in Monte Carlo Beach Hotel and more than 90% of its produce comes from within a radius of 60 miles. One can also discover flavours at Le Vistamar and Yoshi famous for

its refined gastronomy.

Monaco cuisine is synonymous with an eclectic offering which is truly a connoisseur’s delight. Some of the cuisines you can enjoy are Fusion, Italian, Gourmet, Mediterranean, Pizzeria, Traditional French and Exotic. For Indian food lovers, there is something new to taste every day. Not only non-

vegetarian, but Monaco also offers the best to vegetarians. With various restaurants serving to vegetarian guest with delicious dishes, Monaco invites one and all. A privileged lifestyle, deluxe and indulgent services and tranquility are the key words to describe this beautiful destination.

Monaco Monaco is one of the world's most desirable destinations with over 300 days of sunshine a year and mild temperatures, it celebrates with enthusiasm the arts, culture, sumptuous cuisine, spas, beautiful surroundings, spectacular landscapes and high-adrenaline activities like the Formula One Grand Prix, casino gaming, land and water sports and exciting nightlife.

Tourists will be more than happy enjoying luxurious accommodation, family restaurants and exceptional landscape in Monte Carlo. This charming destination adds that magnificence experience to your holiday which everyone dreams for. The place is gorgeously clean, the hotels are a marvel, the people are beautiful and the food is delicious. There are wonderful restaurants, shops, attractions, coast, nightlife, sports facilities and culture all within walking distance. You can have a fulfilling romantic experience with the world class spas, set in gorgeous surroundings and offering a variety of therapies and treatments from around the world.

Destination/Outbound

Fall in

Love in Miami I

f you haven’t been to Miami lately, you haven’t been to Miami! The destination is fast evolving welcoming a growing numbers of visitors each year to enjoy favorite classic spots as well as many new museums, cultural attractions and even

whole neighborhoods. From hotel, restaurant and spa packages to paint nights, contests and a wedding showcase, The Greater Miami Convention & Visitors Bureau (GMCVB) celebrates its sixth annual Miami Romance Month and invites lo-

cals and visitors to take advantage. Sponsored by Citibank, the month-long festivities heat up with savings and special events.

Mr. William D. Talbert, III, CDME, GMCVB President and CEO said

When it comes to planning a romantic milestone from engagements and bridal party celebrations to weddings and honeymoons, Miami and the Beaches is more popular than ever. We’ve been breaking our own records when it comes to tourism numbers and we are proud that our destination inspires so many couples to fall in love and celebrate here,” says GMCVB President and CEO William D. Talbert 44

February 2016

that “When it comes to planning a romantic milestone from engagements and bridal party celebrations to weddings and honeymoons, Miami and the Beaches is more popular than ever. We’ve been breaking our own records when it comes to tourism numbers and we are proud that our destination inspires so many couples to fall in love and celebrate here”.

Lapis Spa. The day package starts at $215 per person.

perature provided. Enjoy a Buy One,

Couple Close-up: The Zoological Wildlife Foundation is giving couples a chance to get close with an outdoor photo session. Featuring the natural and tropical surroundings found in South Florida, the offer is available for $500 with the code Miami Romance Month.

Honeymoon Magic in Coral Gables:

A sampling of Miami Romance Month experiences include

The Couple who paints Together: Pair wine with art to create an inspiring date night at Bottle & Bottega throughout the month. Future Van Gogh’s can enjoy an interactive evening with personal attention from an art instructor while sipping spirits. All supplies and ice/ wine buckets to keep BYOB selections at the perfect tem-

A Day of Rest, Renewal and Romance: Fontainebleau Miami Beach is offerings couples an all-new RELAX + INDULGE + SUN + SWIM day package.

Guests can recharge by spending a full day poolside and at the iconic 40,000-squre-foot

February 2016

For those saying “I do” at the Westin Colonnade in majestic Coral Gables this month, a complimentary honeymoon is being offered. Newlyweds also receive one Starwood Rewards Point for each dollar they spend.

Connect at Emena Spa Couples relax side-by-side during massages followed by individual facials created to make any couple glow. Each couple will receive a complimentary Organic Apricot Body/Massage Oil.

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Destination/Outbound

Skomer Island Nature Reserve

Skomer is internationally important for its seabird populations, and without a doubt it is the best place to see seabirds in southern Britain.

It is a real privilege to care for a nature reserve which is so very important.

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T

he Wildlife Trusts Skomer Island is the UK’s Favourite Nature Reserve. This wildlife haven located less than a mile off the beautiful Pembrokeshire coast was the only Welsh nature reserve nominated in this highly competitive category by LandLove Magazine Awards UK. Dr. Lizzie Wilberforce, Conserva-

tion Manager for The Wildlife Trust of South and West Wales said “Skomer is internationally important for its seabird populations, and without a doubt it is the best place to see seabirds in southern Britain. It is a real privilege to care for a nature reserve which is so very important, but where we are also able to welcome so many visitors, and to

know that the island’s wildlife makes such a profound impression on so many people.”

These are the second LandLove Magazine Awards; they aim to celebrate the very best things about the British countryside.

Last year the awards received over 25,000 votes.

Skomer Island is home to an February 2016

summer as swathes of Campion cloak the landscape.

Gina Gavigan, Marketing and Development Manager for The Wildlife Trust of South and West Wales said, “We are absolutely delighted that Skomer has been recognised as the UK’s Favourite Nature Reserve. It’s an amazing place to visit and stay for a unique wildlife adventure. The island attracts a variety of visitors including wildlife enthusiast, photographers, and walkers. Proceeds raised by visitors and overnight guests support

our vital research and conservation work. We’d like to thank everyone that took the time to vote and we hope to see you on the island soon!

Skomer is managed by The Wildlife Trust of South and West Wales and will be open to visitors from Friday 25th March 2016 until October 2016. Members of The Wildlife Trust of South and West Wales receive free landing on Skomer and priority booking on overnight stays.

abundance of wildlife including 21,000 Puffins, 23,000 Guillemots, 7,000 Razorbills, Harbour Porpoises, Atlantic Grey Seals and has the world’s largest population of Manx Shearwaters.

The island is covered in a carpet of Bluebells during the spring, a spectacular site not to be missed. A shade of pink is added to the island’s colour during the February 2016

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Welcomed Attendees from Across the Globe 48

Florida Huddle2016 F lorida Huddle 2016, recently held at the Tampa Convention Center, was a resounding success in its third year of being owned and operated by VISIT FLORIDA. Three

high scores for this travel trade show continue to tell the story of Florida Huddle: more buyers, more time for appointments, more Florida travel business transactions. Hosted by Visit

Tampa Bay, the show was sold out, reflecting the tourism industry’s interest in the show.

The 678 delegates at Florida Huddle 2016 represented 396 February 2016

Destination/Outbound pliers to conduct 14,658 faceto-face meetings. A 1:1 ratio of appointment-taking buyers and suppliers was maintained to ensure delegates had full, productive appointment schedules.

On day two, VISIT FLORIDA’s Public Relations team hosted Partners for a Meet & Greet event, placing 33 media from 7 countries with public relations pros from Florida destinations. Thirteen PR partners participated in this opportunity, which designated 90 minutes in a reserved space for one-onone meetings with the media.

Media and PR representatives resoundingly endorsed the format as a highly effective way to build relationships and supply information leading to destina- 678 delegates at tion coverage in editorial media Florida Huddle outlets.

2016 represented In conjunction with Visit Tampa Bay, VISIT FLORIDA also hosted three activity tracks for media so they were able to explore the city while in town for Huddle. Journalists had the option to visit the manatee viewing center, taste the culinary creations at some of Tampa’s most famous locally-owned restaurants and ride in the front seat of the only driverless car open to the public at the Museum of Science and Industry.

companies from around the world. More than 220 qualified buyers were in attendance to broker deals with Florida’s travel suppliers. They traveled to the event from across the United States, the United Kingdom, Germany, Canada, India, China, Spain, the Bahamas, Brazil, Honduras, Ireland, Mexico, The Netherlands, Switzerland,

396 companies from around the world. More than 220 qualified buyers were in attendance to broker deals with Florida’s travel suppliers. They traveled to the event from across the United States, the United Kingdom, Germany, Canada, India, China etc

South Africa and the United Arab Emirates.

The bustling trade-show floor exhibited 229 appointmenttaking suppliers presenting information about their destinations, products and services.

Florida Huddle business transactions took place over two full days, allowing buyers and sup-

Edited, Printed and Published by K.V. Ravisankar for Tourism India Publications Pvt. Ltd., Tourism House, PLRA 12/1, Panikers Line Sasthamangalam P.O., Trivandrum, Kerala at Arsha Offset Graphix, Janvilla Line, Vellayambalam, Thiruvananthapuram-695 010, Editor : Revisankar K.V.

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February 2016