TOURISM INDIA DECEMBER 2014 by TOURISM INDIA

Look back and step forward One more year passed after the global recession started a few years back and global tourism industry show the revival signs now. According to UNWTO’s latest figures, international tourism is set to hit a new record by the end of 2014 with over 1.1 billion international tourists travelling the world in one single year. During the first ten months of 2014, the number of international tourists grew by 5% according to the latest UNWTO World Tourism Barometer, rising above expectations. Between January and October 2014, the volume of international tourists (overnight visitors) reached 978 million, 45 million more than in the same period of 2013. With an increase of 4.7%, international tourism continues to grow well above the long-term trend projected by UNWTO for the period 2010-2020 (+3.8%), and is set to end the year at over 1.1 billion. By region, the strongest growth was registered in the Americas (+8%), followed by Asia and the Pacific (+5%) and Europe (+4%). By subregion, North America (+9%) and South Asia (+8%) were the star performers, as well as Southern and Mediterranean Europe, North-East Asia and Northern Europe (all +7%). International arrivals in Asia and the Pacific increased by 5% (through October), consolidating the region’s growth trend of recent years. The best results came from South Asia (+8%), led by India (+7%), and from NorthEast Asia (+7%) where major destinations such as Japan and the Republic of Korea registered double-digit growth. Arrivals in Oceania grew by 6% owing mostly to the increase of arrivals in Australia and New Zealand. In South-East Asia (+2%), growth slowed down compared to 2012 and 2013 as a result of the decline in arrivals registered in Thailand. Overall, the year comes to end with positive note. Many new destinations emerged as potential rivals for existing giants. Almost all the state increased their budget allocation for tourism and aims high in the coming years. At the same time, current leaders like Goa, Kerala and Rajasthan are experiencing the heat of the stiff competition from neighboring states and countries like Sri Lanka and Maldives. As per the reports from Europe, the brand value of Incredible India and Kerala- God’s Own country are diminishing day by day. The official missionary and Industry leaders and other stake holders must aware of the situation and act accordingly to manage the potential threat in the future. Wish you all very Happy and Productive New Year. Ravisankar K.V. Editor

December 2014 Vol No. 16 No 08

Managing Editor Ravisankar K.V. Executive Editor Rajani A. Sub Editor Anand V. Art Editor N. Bhattathiri Layout Artist Jessy George

Co-ordinator-Circulation Divya N.S Legal Advisor Adv. C.P Udhayabhanu Financial Advisor Bhadrakumar FCA

Kerala’s New Responsible Tourism Campaign inaugurated

Mr. Oommen Chandy, Chief Minister of Kerala inaugurating the Kochi Muziris traditional lamp in the presence of Prof. K.V. Thomas MP, Mr. Bose Krishnamac KMB, Mr. K. Babu, Minister for Excise, Mr. K.C. Joseph, Mnister for Culture, Mr Kochi Muziris Biennale Trust.

Corporate Advisor Krishna prasad

he spirit of the Kochi Muziris second edition of the art festival, Biennale (KMB) was at its braving the rain. "Kerala has of late peak on Friday evening when become a major gateway of arts Business Offices: amid heavy showers, Kerala for the whole world," said Chandy. UK-England: T. Haridas, 86 Tooting High St. London SW 17 ORN. Mob: +7775833754 Germany-Berlin: Thomas Kannankeril, Reiseburo Skyreisen, Potsdamer Str. 189,10783 Berlin, Chief Minister OommenIncredible Chandy "EachIndia artwork atcampaigns: the biennale is a Tel:+49 30/82309240. Fax:+49 30/82309241 finda betterheimpacts Middle East Asia: P.M. Abdul Salam PB No. 14775, Dubai, UAE. Tel: +971 50officially 6747686 inaugurated the Assessment 108-day wonder in itself," added. The New Delhi: D. Anil Kumar Tel: +91 011-24634248, Mobile: +91 98681 23311 on Travellers long festival. Muziris Biennale Chief Minister also said that the Mumbai: K.V. Sathyanath, Sanjith Tel : +91 22 29209285 Kolkata: Jayasree Singh Tel: +91 33-24187750, Mob: 9433060333 is an international exhibition of state government was considering Hyderabad: Premraj A. Mobile: +91 9446514732 Bangalore: Damodaran. K. Nair Mobile: +91- 9035616040 contemporary art held in Kochi, giving the KMB grants more Editorial & Corporate Office: Kerala. The evening began with than the Rs. 2 crore which they Tourism India Magazine, a two-hour traditional ensemble had provided for in this edition. SRL C-36, Sankar Road, Sasthamangalam (P.O.), featuring 305 artistes playing ethnic Kerala Culture Minister KC Joseph Trivandrum, Kerala, India, 695 010. drums, cymbals, pipes and horns. ended the ceremony on a lighter Tel: +91 471 2315256 Fax: +91 471 2315197 Email: info@tourismindiaonline.com In the middle of their performance note saying "we began with rain, it began to drizzle, which was will will end with a thunder". Editorial : editor@ tourismindiaonline.com World Luxury Hotels Award Mob: +91 98470 60531 followed by a slow and continuous Titled "Whorled Explorations", Circulation : circulation@tourismindiaonline.com 2014this edition has been curated by rain. Yet the guests remained seated Mob: +91 99471 60531 Mr. Prasad Manjali, Corporate Director of UDS and Mr. Rajasekharan Nair, MD of RR Hotels and Holidays with the performance Mumbai-based artist Jitish Marketing : email: marketing@tourismindiaonline.comand watched Mr. Rajagopal Iyer, Executive Director & CEO of Raj Hospitality Management Services after receivingKallt the World Luxury Hotel Award at Cape Town, South Africa Mob : +91 9947260531 under umbrellas. However, when who has delved with the theme of H O S P I TA L I T Y S TA R S S H I N E Hotel Management Company’ Vasudevan. Commenting on this Award in Asia Continent, 2014. achievement, Mr. Anil Madhok, BRIGHT AT THIS YEAR’S WORLD the Chief Minister along with a few astronomical spaces and maritime Internet edition: www.tourismindiaonline.com Uday Samudra Leisure Beach Managing Director, Sarovar Hotels L U X U RY H O T E L AW A R D S Digital edition: www.issuu.com/tourismindia Spa, was awarded the World Resorts "It is really other dignitaries arrived, heavyHotel &history of the port &city tosaid,merge itsan honor day Samudra Leisure Beach Luxury Hotel Award for the fifth to receive this award. In terms of showers lashed venue, butconsecutive historical past with outstanding a mystical future. year from 2010 onwards, achievement in service Hotelthe Kovalam, Vasundhara U Sarovar Premiere, Cherthala and Raj The Award was received by the d e l i v e r y Va s u n d h a r a S a r o v a r No part of this magazine may be reproduced without the written permission of they all chose to speak theCMD Mr.Rajashekhran Nair, & Premiere outshined others. World Hospitality Were wonabout this year’s Tourism India Magazine

prestigious World Luxury Hotel All rights reserved. Copyright © 2014 Award 2014 in various categories. Owned, Edited, Printed and Published by K.V. Ravisankar Uday Samudra Leisure Beach at Amara Kerala Industries, Cochin for Arsha Offset Graphix, Thiruvananthapuram - 695 010.

Hotel Kovalam bagged the India’s best Luxury Beach Resort award while Vasundhara Sarovar Premiere, Cherthala awarded best Luxury Spa Hotel in India. Raj Hospitality Management & Consultants Pvt Ltd has won the World Luxury H o t e l Aw a r d s f o r t h e ‘ B e s t

Corporate Director Mr.PrasadManjali Luxury Hotel Awards not only at a glittering ceremony held in set standards of our industry but Cape Town, South Africa. Local also recognize the commitment and international award winning and passion that goes into setting hospitality super stars shone bright Cover this highpage standard of excellence.” at the grand awards ceremony. Over Dr. Vasudevan Parameshwarath, 1,000 hotels from 145 countries were resort's promoter, said, “The World nominated to participate in the world’s Spa Awards stands testimony to most prestigious awards initiative. dedication, enthusiasm and leadership The award for Vasundhara was in the high demand luxury hotel received by the resort's owner, Dr. industry. Open to luxury spas in

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The Leela Hotels Enters Nepal

Ethihad Airways and South African Airways extended cooperation

The Fern Asansol opens

Tourism New Zealand team up with Malaysia AirlinesDebut In Abu Dhabi 9

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r. Rajnath Singh, Union Home Minister along with Dr. Mahesh Sharma, Minister o f S t a t e ( I / C ) , To u r i s m & Culture and Minister of State for Civil Aviation launched the Tourist Visa on Arrival (TVoA) enabled with Electronic Travel Authorization (ETA) Scheme today at New Delhi ( Nov 27, 2014). The facility will be available at nine international airports in the country namely Delhi, Mumbai, Chennai, Kolkata, Hyderabad, Bengaluru, Thiruvananthapuram, Kochi and Goa. The TVoA enabled with ETA Scheme will facilitate nationals of

43 countries including Australia, Brazil, Cambodia, Cook Islands, Djibouti, Federated States of Micronesia, Fiji, Finland, Germany, Indonesia, Israel, Japan, Jordan, Kenya, Kingdom of Tongo, Laos, Luxembourg, Mauritius, Mexico, Myanmar, New Zealand, Niue, Norway, Oman, Palestine, Papua & New Guinea, Philippines, Republic of Kiribati, Republic of Korea (i.e. South Korea), Republic of Marshall Islands, Republic of Nauru, Republic of Palau, Russia, Samoa, Singapore, Solomon Islands, Thailand, Tuvalu, UAE, Ukraine, USA, Vietnam and Vanuatu.

Launching the facility, the Union Home Minister said that India has a unique advantage in tourism sector owing to its geographical location and that no other country offers such abundance of diversity in weather conditions. He also assured that his Ministry would ensure a safe and secure environment for visiting foreign tourists. Speaking on the occasion, Minister of State (Independent Charge) Tourism & Culture and Minister of State for Civil Aviation, Dr. Mahesh Sharma reiterated Government’s priorities: “Our Government is acting swiftly to fulfill the promises

Mr. Rajnath Singh, Union Home Minister and Dr. Mahesh Sharma, Minister of State for Culture & Tourism (Independent Charge) and Civil Aviation, at the launch of the “Tourist Visa on Arrival enabled by Electronic Travel Authorization (ETA)”, in New Delhi . Mr. Anil Goswami IAS, Union Home Secretary, Dr. Lalit K. Panwar IAS, Secretary, Ministry of Tourism and Mr. Subhash Goyal, President, IATO are also seen.

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made to its people. Today’s launch of Tourist Visa On Arrival (TVOA) facility enabled with Electronic Travel Authorization Facility (ETA) is one step in this direction”. It is bound to positively impact the

economy of the country, he added. “The implementation of TVoA enabled with ETA will send a clear and powerful message that India is serious in making travel to the country easy”, the Minister hoped.

The information and instructions for the TVoA enabled with ETA is available on the link: https://indianvisaonline. g o v. i n / Vi s a / t v o a . h t m l

Mr. Rajnath Singh, Union Home Minister lighting the lamp at the launch of the “Tourist Visa on Arrival enabled by Electronic Travel Authorization (ETA)”, in New Delhi on November 27, 2014. Dr. Mahesh Sharma, Minister of State for Culture & Tourism, Mr. Anil Goswami IAS, Union Home Secretary, and Mr. Subhash Goyal, President, IATO are also seen.

r. Mahesh Sharma, Union Culture and Tourism Minister has said that promoting Tourism will be an effective tool to contain extremism in the country. In a press statement the Minister referred to the announcement made by the Prime Minister in the closing ceremony of Sangai Tourism festival in Imphal and said that Tourism Ministry will make special efforts to promote

North Eastern States as a major tourism destination of the country. The Minister said “North East has a great potential to be developed as an important tourist destination due to its varied flora and fauna. Tourism can make significant contribution to the economic development of the region.” The Minister said he will soon visit the North East to discuss various tourism related issues with the concerned States. December 2014 

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– Mr. Oommen Chandy, Chief Minister of Kerala releasing the logo of New Responsible Tourism campaign by handing over to Mr. A.P. Anilkumar, Minister for Tourism, Kerala. Mr. Sheik Pareed IAS, Director of Kerala Tourism and Mr. Shashidhara IAS, PS to Tourism Minister are also seen

tatewide initiative will see RT extended further to rural Kerala Kerala’s statewide campaign focused on Responsible Tourism -titled ‘God’s Own Country, People’s Own Tourism’ - was inaugurated by Mr. Oommen Chandy of Chief Minister of Kerala at the Legislative Assembly complex, Trivandrum today, Dec 18, 2014. The initiative, which is part of Kerala government’s Mission 676, aims to link tourism with the mainstays of rural Kerala including agriculture, traditional trade, village lifestyles and art forms. It will be implemented through 112 selected local self government groups and as a participatory project is expected to strengthen both tourism and the lives of the people touched by it. The Chief Minister released the logo of the new promotional campaign by handing it

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over to the Kerala Tourism Minister Mr. A P Anil Kumar. Mr. Chandy said Prime Minister Mr. Narendra Modi’s praise for Kerala tourism at the recent Chief Ministers’ meeting symbolised recognition for state tourism at the national level. “The Prime Minister has shown special interest in the developing possibilities of Kerala Tourism. The project under the Kerala Government's Mission 676 will be of benefit to the tourism industry as well as the public,” he added. Even though Kerala Tourism has conducted several campaigns at the national and international level to promote RT, this is first of its kind in the state, said Mr. A P Anil Kumar. He also pointed out that an awareness campaign will be launched next week to inform the people on the possibilities of tourism possibilities. "Various

television channels and cinema theatres will serve as a platform for the 'God's Own Country, People's Own Tourism' campaign,” he added. Three films, produced by the Kerala Institute of Tourism and Travel Studies (KITTS), the nodal agency for Responsible Tourism in the state, were screened at the function. The films conceived by Stark Communications and directed by the renowned filmmaker Anwar Rasheed premiered at the special session of World Travel Mart (WTM) held at London last month. The films 'Guide', 'Farmer', 'Chefs' focuses on the rural lives of Kerala and shows how Responsible Tourism has helped the local people, who have excelled as tourist guides, and organic farmers, and culinary experts, market their products to the tourists respectively. Tourism Secretary Mr. G Kamala Vardhana Rao IAS, Kerala Tourism Director Mr. P I Sheikh Pareeth IAS and KITTS Director Dr Rajashree Ajith were present on the occasion.

tudy to assess impact of International Media Campaign of Ministry of Tourism A study â&#x20AC;&#x153;Assessment of International media campaigns of the Ministry of Tourismâ&#x20AC;? was conducted in 3 countries namely USA, France and Australia to assess the impact of media campaigns launched in these countries from August, 2011 to March, 2012. The findings of the study revealed that the campaigns were rated as excellent in terms of quality, theme and appearance with the overall perception being rated as good. The findings also revealed a positive impact of Incredible India campaigns on the targeted masses. The survey covered travellers planning to visit other countries in the coming one year, which revealed significant impact on respondents, who decided to change their travel bookings to visit India in the coming one year after watching the Incredible In-

dia campaign advertisements. To facilitate development of tourism in a systematic and holistic manner, the Ministry of Tourism had commissioned preparation of 20 Year Perspective Plans for States/Union Territories (UTs) at the beginning of the 10th Five Year Plan. During the 10th Five Year Plan, overall allocation of Rs. 20.00 crore was made for the Market Research activities including 20 Year Perspective Plan. However, no separate allocation was earmarked for preparing the 20 Year Perspective Plans for States/UTs. An expenditure of Rs. 2.70 crore was incurred in preparing the 20 Year Perspective Plans for States/UTs. Preparation of 20 Year Perspective Plans was commissioned with the objective of development of tourism in the States in a systematic manner. These perspective plans, which give action plans for tourism development in the short-term and long-term, were sent to the State

Governments/UT Administrations to guide them in initiating action for development and promotion of tourism. This information was given by the Union Minister of State for Tourism (Independent Charge), Dr. Mahesh Sharma in reply to a starred question in the Lok Sabha recently.

Mr. Oommen Chandy, Chief Minister of Kerala inaugurating the Kochi Muziris Biennale by lighting the traditional lamp in the presence of Prof. K.V. Thomas MP, Mr. Bose Krishnamachari, Artist Director of KMB, Mr. K. Babu, Minister for Excise, Mr. K.C. Joseph, Mnister for Culture, Mr. Riyaz Komu, Trustee of Kochi Muziris Biennale Trust.

he spirit of the Kochi Muziris Biennale (KMB) was at its peak on Friday evening when amid heavy showers, Kerala Chief Minister Oommen Chandy officially inaugurated the 108-day long festival. Muziris Biennale is an international exhibition of contemporary art held in Kochi, Kerala. The evening began with a two-hour traditional ensemble featuring 305 artistes playing ethnic drums, cymbals, pipes and horns. In the middle of their performance it began to drizzle, which was followed by a slow and continuous rain. Yet the guests remained seated and watched the performance under umbrellas. However, when the Chief Minister along with a few other dignitaries arrived, heavy showers lashed the venue, but they all chose to speak about the 14

second edition of the art festival, braving the rain. "Kerala has of late become a major gateway of arts for the whole world," said Chandy. "Each artwork at the biennale is a wonder in itself," he added. The Chief Minister also said that the state government was considering giving the KMB grants more than the Rs. 2 crore which they had provided for in this edition. Kerala Culture Minister KC Joseph ended the ceremony on a lighter note saying "we began with rain, will will end with a thunder". Titled "Whorled Explorations", this edition has been curated by Mumbai-based artist Jitish Kallt who has delved with the theme of astronomical spaces and maritime history of the port city to merge its historical past with a mystical future. December 2014 ď §

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S W E N Mr. A.P. Anilkumar, Minister for Tourism, Kerala releasing the brochure of Nishagandhi Dance & Music Festival by handing over the first copy to Mr. Kamal V Rao IAS, Secretary, Kerala Tourism in the presence of Mr. Sheik Pareed IAS, Director, Ms. T.V. Anupama, Addl. Director ( General) and Mr. Zachariya Ayyaneth, Deputy Director ( Marketing) of Kerala Tourism.

ome of the biggest names in the world of art and entertainment including sarod maestro Amjad Ali Khan, singer Kailash Kher, Padmasree Sudha Raghunathan, Suhasini Mani Ratnam, Manju Warrier and dancers Gopika Varma, Krithika Subramanian,Yamini Reddy are among the star-studded lineup of Kerala Tourism’s nineday long Nishagandhi Festival which begins next month. Mr. A P Anil Kumar, Minister for Tourism, Kerala released the brochure of the Nishagandhi annual dance and music festival which will be held from January 20-28, 2015 at Kanakakkunnu in Thiruvananthapuram. “Kerala Tourism has been reaping the benefits of holding such a prestigious cultural event here. It is today an important part of our tourism calendar and of the itinerary of both domestic and foreign tourists,” said Mr. Anil Kumar. Mr. P I Sheik Pareeth IAS, Director of Kerala Tourism said the Nishagandhi festival this year

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will be even more splendid and colourful than before. “It is a privilege to have all these nationally and internationally recognized artists come here and showcase the best of Indian culture before a very appreciative audience,” he added. The fest will kick off with Kailash Kher’s band performing Sufi fusion music, Kailasa, on January 20. The second day of the fest will see a Kuchipudi dance performance by actress a n d d a n c e r M a n j u Wa r r i e r and Manipuri performances by Nimita Devi and group. Arushi Mudgal, a promising Odissi dancer, and the Carnatic Vo c a l i s t P a d m a s r e e S u d h a Raghunathan will take to the stage on the second day of the fest. On January 23, Nishagandhi will see performances by Kuchipudi dancer Payal Ramchandani and a concert by Ustad Amjad Ali Khan and his sons, Amaan Ali Khan and Ayaan Ali Khan. A classical fusion by upcoming Veena artist Nisha Ponni and a

Bharatanatyam recital by dancer Sridhar of Manichithrathazhu fame and his wife Anuradha, will be the highlights of day four Mohiniyattam dancer Methil Devika and Dehi-based contemporary Kathak artist Aditi Mangaldas will perform on the fifth day of the fest. The following day will see Arya Jayadevan rendering Carnatic vocals and a joint Indo-Malaysian Bharatanatyam performance b y R a m a Va i d y a n a t h a n and Ajit Bhaskar Dass. A collage of classical dance and theatre, ‘Antharam’, will be staged by the renowned cine artist Suhasini Maniratnam in collaboration with celebrated dancers Gopika Varma, Krithika Subramanium and Yamini Reddy on January 27th. The fest will conclude with the presentation of the specially choreographed programme ‘Bharatam Keralam’ by the Kerala Sangeetha Nataka Akademi Chairman Soorya Krishnamoorthy. In addition, Kanakakkunnu Palace will host a Kathakali fest from January 27 to February 1, as part of Nishagandhi. Kathakali masters Padmasree Kalamandalam Gopi, Padmabhooshan Madavoor Vasudevan Nair, Prof. Kalamandalam C M B a l a s u b r a m a n i a n , D r. Ettumanoor P Kannan and Sadanam Krishnankutty will be among the performers. The Kerala Tourism Development Corporation (KTDC) will organize a food fest along the sidelines of the Nishagandhi festival.

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Mr. Prasad Manjali, Corporate Director of UDS and Mr. Rajasekharan Nair, MD of RR Hotels and Holidays with Mr. Rajagopal Iyer, Executive Director & CEO of Raj Hospitality Management Services after receiving the World Luxury Hotel Award at Cape Town, South Africa

H O S P I TA L I T Y S TA R S S H I N E BRIGHT AT THIS YEAR’S WORLD L U X U RY H O T E L AW A R D S

day Samudra Leisure Beach Hotel Kovalam, Vasundhara Sarovar Premiere, Cherthala and Raj Hospitality Were won this year’s prestigious World Luxury Hotel Award 2014 in various categories. Uday Samudra Leisure Beach Hotel Kovalam bagged the India’s best Luxury Beach Resort award while Vasundhara Sarovar Premiere, Cherthala awarded best Luxury Spa Hotel in India. Raj Hospitality Management & Consultants Pvt Ltd has won the World Luxury H o t e l Aw a r d s f o r t h e ‘ B e s t

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Hotel Management Company’ Award in Asia Continent, 2014. Uday Samudra Leisure Beach Hotel & Spa, was awarded the World Luxury Hotel Award for the fifth consecutive year from 2010 onwards, The Award was received by the CMD Mr.Rajashekhran Nair, & Corporate Director Mr.PrasadManjali at a glittering ceremony held in Cape Town, South Africa. Local and international award winning hospitality super stars shone bright at the grand awards ceremony. Over 1,000 hotels from 145 countries were nominated to participate in the world’s most prestigious awards initiative. The award for Vasundhara was received by the resort's owner, Dr.

Vasudevan. Commenting on this achievement, Mr. Anil Madhok, Managing Director, Sarovar Hotels & Resorts said, "It is really an honor to receive this award. In terms of outstanding achievement in service d e l i v e r y Va s u n d h a r a S a r o v a r Premiere outshined others. World Luxury Hotel Awards not only set standards of our industry but also recognize the commitment and passion that goes into setting this high standard of excellence.” Dr. Vasudevan Parameshwarath, resort's promoter, said, “The World Spa Awards stands testimony to dedication, enthusiasm and leadership in the high demand luxury hotel industry. Open to luxury spas in

Dr.Vasudevan Parameshwarath & Mrs. Geetha Vasudevan recieving the World Luxury Hotel Awards 2014 the various categories, the World Luxury Spa Awards are recognized and respected on the global front by the public and media at large as the world's leading Spa Awards initiative. The Award truly puts the Award winning spas ahead of their peers from a marketing perspective whilst consumers gradually use the list of winners and finalists as a reliable

overnment of India has launched Tourist Visa on Arrival (TVoA) enabled by Electronic Travel Authorization on 27th November 2014 for 43 countries. Prior to it, the normal TVoA scheme used to operate for 12 countries. The following are the important highlights of VoAs issued during November, 2014. (i) D u r i n g t h e m o n t h o f November 2014, a total of 2,968 VoAs were issued under this Scheme as compared to 1,824 VoAs during the month of November 2013, registering a growth of 62.7%. (ii) During January- November

guide when booking their spa visits.â&#x20AC;? The World Luxury Hotel Awards accounts for all categories in the Luxury Hotel & Spa Industries. Award winners set the benchmark for luxury hotels and spas on the global front in achieving recognition for exceptional service. . WLHA events also offer hoteliers with a unique opportunity to savour and celebrate

2014, a total number of 24,963 VoAs were issued as compared to 17,594 VoAs during corresponding period of 2013 registering a growth of 41.9%. (iii) The number of VoAs issued under this scheme during November 2014 for nationals of the twelve countries were South Korea (837), Singapore (467), New Zealand (427), the Philippines (350), Indonesia (326), Japan (310), Finland (125), Myanmar (64), Vietnam (22), Cambodia (20), Luxembourg (18) and Laos (2) . (iv) The number of VoAs issued under the Scheme, during JanuaryNovember 2014 were South Korea

their achievements of the past year with their industry peers. The winners and finalists were selected by means of an annual voting process where thousands of spa guests from 100+ countries were given the opportunity to vote online based on service excellence, in order to have a fair judging process in place. Award winning categories are announced on a country, continent and global basis.

(5,080), Japan (4,683),New Zealand (3,690), Singapore (3,494), the Philippines (3,346), Indonesia (2,776), Finland (990), Myanmar (391), Vietnam (238), Cambodia (129), Luxembourg (126) and Laos (20). (v) During January- November 2014, the highest number of VoAs were issued at New Delhi airport (11,579) followed by Mumbai (4,897), Chennai (3,512), Bangalore (1,698), Kolkata (1,600), Kochi (839), Hyderabad ( 6 0 0 ) a n d Tr i v a n d r u m ( 2 3 8 ) . December 2014 ď §

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Mr. Ramesh Chennithala launching the web page of Kochi Marriot Hotel in the presence of Mr. M. A> Yusuf Ali, Managing Director of Lulu Group and other dignitaries.

ochi Marriott New Age Hospitality Aw a i t s Yo u r E x p l o r a t i o n Marriott International has officially announced the opening of its fifth hotel under the company’s flagship Marriott Hotels brand in India, Kochi Marriott Hotel. This will be the second Marriott International property in the Kochi city and is located amidst the Lulu Mall campus, Kochi Marriott exteriorone of the largest malls in

the country. Strategically located at just 22 km from the Kochi International Airport and 9 km from the main City Center, the hotel design embraces a wonderful blend of contemporary style, warmth and sophistication, all inspired from the natural landscapes of the city. Mr. Ramesh Chennithala, Minister for Home, Kerala has officialy inaugurated the Kochi Marriot Hotel on December 21, 2014 in the presence of Mr. M. A.

Yusuf Ali, Managing Director of Lulu Group, Mr. Abraham Kunhu, Minister for Public Workds, Kerala, Mr. Benny Behanan MLA and Mr. Rajeev Menon, Area Vice PresidentSouth Asia- Marriott International. Speaking on the occasion of the launch, Mr. Rajeev Menon, Area Vice President- South AsiaMarriott International said, “Kochi Marriott Hotel is an exciting addition to the Marriott Hotels portfolio. This property embodies

Mr. Ramesh Chennithala, Minister for Home, Kerala inaugurating the Kochi Marriot Hotel in the presence of Mr. M. A> Yusuf Ali, Managing Director, Mr. Ibrahim Kunhu, Minister for Public Works, Mr. Benny Behanan MLA and Mr. Rajeev Menon, Area Vice President-South Asia- Marriott International.

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the brand’s drive to enable its guests to Travel Brilliantly. We believe the city of Kochi has tremendous potential for business and hospitality growth, making it an obvious choice for the Marriott Hotels brand.” He further added “The Kochi Marriott Hotel will set new standards in offering guests a dynamic hotel experience.” Kochi Marriott hotel offers its guests 274 spacious and elegantly designed rooms which include 25 club suites, one vice presidential suite and one plush presidential suite. Coupled with state-ofthe-art facilities and services, these rooms provide an elevated standard of design and décor that reflects real comfort and style. Kochi Marriott ballroomThe Kochi Marriott Hotel has been conceptualized to meet the varied tastes of travellers; business and leisure alike. With 720 sq. mts. of stylish banquet and meeting space, equipped with the latest technology and amenities, the hotel would make an ideal venue for large conference’s and intimate gatherings alike. The hotel offers an exciting range of dining options, each one special in its own authenticity and flavours. “Cassava”, the exclusive Kerala Cuisine specialty restaurant, will have on its menu delicacies

from across 3 influential cultures, i.e. Moplah, Syrian- Christian and Sadya that give Southern cuisine its perfect blend of taste and flavours. The menu has been crafted by masters of these respective cuisines, from recipes that have been passed down over many generations. “Kochi Kitchen” the allday-dining, will be the place to spend quality time with friends and family, as the restaurant offers indulgent menu options, of world cuisines across Asian, Continental and Italian specialties. Lit with beautiful, natural sunlight the restaurant pulsates with warmth and energy. From dawn to dusk, we have it all at the Kochi Marriott Hotel, unwind after a long day’s work at “10 Degree’s North”, a classic wine and whiskey bar, with just the right mix of alcoholic and non-alcoholic beverages and delectable finger food accompaniments. Catching up with friends, or just some “me time” on your mind, this is the place to be To complete this holistic experience, t h e wellness floor at the Kochi Marriott

Hotel has the renowned “Quan Spa” offering both Western and traditional Ayurveda treatments, a well-equipped fitness center and a lap size pool. Indulgence has never looked or felt this good. Mr. Vineet Mishra, General Manager, Kochi Marriott Hotels aid, “Kochi Marriott Hotel introduces stylish, modern hotel experience for guests and has been designed to provide the best in-house service and facilities for business and leisure travelers. We are excited to offer our guests fresh, new concepts in service and food & beverage, and the Marriott Hotels’ signature Greatroom Lobby for guests and locals to gather for work or to socialize as a team as we will strive to ensure our guests can travel brilliantly.. As a part of Marriott Hotel’s transformation, the iconic brand has been innovating throughout its hotels globally. The brand new Marriott mobile app makes travel easier than everwith a brand new design, improved user experience, and enhanced features such as Mobile Check-in and Checkout. Reflecting the transformative change, Marriott Hotels has also launched a new multi-year global marketing campaign called “Travel Brilliantly,” a bold move amplifying the brand’s dedication to leading the future of travel. The dynamic campaign reflects the lifestyle of the next generation of travelers, who seamlessly blend work and play in a mobile and global world. The Kochi Marriott Hotel ushers in new age hospitality to the city and look forward to welcoming guests from the 21 December 2014.

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he Ministry of Tourism has issued the Guidelines on Safety and Security of Tourists for State Governments/Union Territories and Tips for Travellers in September 2014. These guidelines are offered to the State Governments/Union Territories and other relevant authorities to stress the importance of safety and risk management, assist in identifying best practices and encourage closer cooperation for ensuring a pleasant experience to the tourists. The Guidelines are indicative references that may be useful to the States in sharing or

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December 2014

adopting the best practices and design their domestic measures to better protect tourists. In addition to these guidelines “Tips to Travellers” are also offered to make the visit of tourists to Incredible India, a memorable experience. The Ministry of Tourism has taken following steps in order to ensure safety and security of tourists, including foreign tourists: i. The Ministry of Tourism had advised the State Governments/UT Administrations to deploy Tourist Police at prominent tourist spots. As a result, the State Governments/

UT Administrations of Andhra Pradesh, Goa, Karnataka, Kerala, Maharashtra, Himachal Pradesh, Rajasthan, Jammu & Kashmir, Uttar Pradesh, Delhi, Punjab, Madhya Pradesh and Odisha have deployed Tourist Police, in one form or the other. ii. The Ministry of Tourism along with all stakeholders, including the Tourism Departments of all States and UTs, have adopted the ‘Code of Conduct for Safe & Honourable Tourism’ which is a set of guidelines to encourage tourism activities to

be undertaken with respect for basic right like dignity, safety and freedom from exploitation of both tourists and local residents in particular, women and children. iii. Ministry of Tourism is running the Social Awareness Campaign on television to sensitize the masses and the stakeholders on the traditional Indian values and concept ‘Atithi Devo Bhava’. The campaign consists of two commercials; one on sensitizing

against misbehavior with tourists and the other against cleanliness of tourist sites and streets. iv. Grant of Central Financial Assistance to the State Governments of Rajasthan, Uttar Pradesh and Andhra Pradesh for setting up of Tourist Facilitation and Security Organization (TFSO) on a pilot basis. v. The National Tourism Ministers’ Conference was convened on 18th July, 2013 and 21st August 2014 in New Delhi which resolved that the Departments of Tourism of

all States and UTs will work for ensuring the safety and security of tourists, especially women. vi. An advisory has been posted on the Ministry of Tourism website www.incredibleindia. org indicating that India remains safe destination for international Tourists including women tourists. This information was given by the Union Minister of State for Tourism (Independent Charge), D r. M a h e s h S h a r m a i n a written reply to the Lok Sabha.

December 2014 

Kuwait Airways Finalize Order for

irplanes will play key role in airline’s fleet renewal, expansion strategy. Boeing and Kuwait Airways have finalized tha order for ten 777-300ERs valued at $3.3 billion at list prices. The order underlines the popularity of the 777-300ER as the preferred long-haul aircraft of many of the world’s leading airlines including those from the Middle East. “Kuwait Airways has plans to renew its fleet as well as expand its operations and the 777-300ER is a perfect airplane for our strategy,” said Rasha Al Roumi, Kuwait Airways CEO.

“The airplane has already validated its position in terms of high reliability, low operating costs and fuel efficiency. We are looking forward to having the 777-300ER join our fleet.” The 777-300ER is the most fuel and cost-efficient airplane in its class today with 99.5 percent reliability, making it the most reliable twin-aisle aircraft in the world. The flagship of the world’s elite airlines, the 777-300ER carries 386 passengers in a standard three-class configuration up to 7,825 nautical miles (14,490 kilometers), on non-stop routes.

“This order marks another feather in the cap for the 777300ER which not only continues to be an integral part of the fleet of many of the world’s airlines but is also being ordered by new customers who see the value of the airplane,” said Ray Conner, president and CEO, Boeing Commercial Airplanes. “The aerospace industry in the Middle East continues to enjoy a phenomenal growth and we are proud to be part of that growth and look forward to an enduring relationship with Kuwait Airways.”

tihad Airways and South African Airways have announced a major expansion of their strategic partnership, marking a new era of cooperation between the two national flag carriers. As a part of the extended cooperation, South African Airways will launch a daily service between Johannesburg and Abu Dhabi on 29 March 2015, which will complement Etihad Airways’ existing flights between the two cities to offer a combined double-daily frequency on the route. As a result, business and leisure travellers will benefit from the convenience of multiple options between Johannesburg and Abu Dhabi within the same day. More than 1,000 connections will also be offered each week over Etihad Airways’ Abu Dhabi hub to key markets including

the GCC region, Middle East, Indian subcontinent, and North and South East Asia. The airlines have also significantly developed their codeshare agreement to include a total of 49 routes, more than double the previous number. Subject to regulatory approval, Etihad Airways will place its ‘EY’ code on South African Airways’ new Johannesburg-Abu Dhabi flights, in addition to 16 of the airline’s other services from Johannesburg to key destinations across the African continent. In return, South African Airways will place its ‘SA’ code on 32 Etihad Airways routes beyond Abu Dhabi to a range of destinations worldwide. In addition, the airlines will enhance the alignment of their Etihad Guest and Voyager frequent flyer programs, with even more opportunities for members

to earn and redeem miles. Mr. James Hogan, Etihad Airways’ President and CEO, said: “our expanded partnership will enhance the benefits that Etihad Airways and South African Airways offer to business and leisure travellers, such as improved connections, enhanced opportunities to earn and redeem miles, and a more seamless experience.” Mr. Nico Bezuidenhout, SAA’s acting CEO, said, “Under the second phase of our cooperation, we will better serve established regions such as North America, Europe and Australia, while strengthening our presence in fast-growing markets across the Middle East and Asia. In particular, the codeshare expansion will support a planned adjustment of our network to strengthen access into the fast-growing China and India markets.” 25

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mirates airlines is set to score a hat-trick next week as the airline prepares for the launch of three new A380 destinations in three days. Hitting the high notes first is the San Francisco flight, where Emirates has been flying since 2008. The Bay City is home to the renowned San Francisco Symphony, which Emirates first 26

started sponsoring in 2011.Kicking off second is Milan, home of AC Milan, the world famous football team which Emirates has sponsored since 2007. Since Emirates launched flights to the city in 2000, the airline has flown 3.1 million people on the route, that’s enough to fill the San Siro stadium 38 times. Emirates launched its daily

service to Houston in 2007, and since then has flown over 1.2 million people on the route. Known as the “Energy Capital of the World” Houston is the last of the trio to take off that week on 3rd December. Between them, the three flights will have travelled 61,784 kilometres to and from Emirates’ A380 hub in Dubai.With these three up-gauges Emirates’ A380

route network will total 33 destinations, spanning from Auckland in the East to Los Angeles in the West. It’s been a busy year for the Emirates A380 programme with 11 of these new double-decked aircraft joining the fleet. The airline has also launched nine new A380 destinations in the past

12 months, including Mumbai, Frankfurt, Dallas and Kuwait. Glasgow, Manila, Tehran and Vienna have also seen the Emirates A380 touchdown on their tarmac for a one off showcase in 2014. Over 32 million passengers have now enjoyed the Emirates A380 experience and many of these are repeat customers, thanks

to the airline’s unique on-board product. Emirates A380 features its signature First Class Suites, 14 luxurious private cabins, giving passengers the most exclusive inflight experience which includes access to the world’s only onboard ShowerSpas. Another world first on the Emirates A380 is the OnBoard Lounge where First Class and Business Class passengers can socialise at 40,000 feet. In addition all Emirates A380s offer wi-fi throughout and the largest selection of movies in the sky, with ice Digital Widescreen screening 500 films - that’s nearly one film per passenger. Emirates’ San Francisco service will operate daily as EK225 departing Dubai at 0850hrs arriving at San Francisco International Airport at 1250hrs the same day. The return flight, EK226, will depart San Francisco at 1530hrs and arrives in Dubai the following day at 1925hrs. Emirates flight EK91 leaves Dubai at 1540hrs and lands at Milan Malpensa Airport at 1935hrs. The return flight EK92 departs Milan at 2120hrs and arrives back at Concourse A, the home of the Emirates A380 and the world’s first purpose-built facility for the aircraft at Dubai International Airport at 0625hrs the following day. Emirates’ daily flight EK211 to Houston will depart Dubai at 0930hrs and arrives at 1605hrs. The return flight, EK212, takes off from George Bush Intercontinental Airport at 1825hrs and lands in Dubai at 1905hrs the next day.

Dr. Mahesh Sharma, Union Minister of State for Culture & Tourism (Independent Charge) and Civil Aviation, holding an interaction with media persons from Star Alliance countries, in New Delhi on December 16, 2014. The Secretary, Ministry of Tourism, Dr. Lalit K. Panwar, Mr. Suman Billa IAS Joint Secretary- Tourism and Dr. ravi Kant Bhatnagar, Addl. DG are also seen.

During the first-ever Star Alliance Chief Executive Board (CEB) meeting held in India recently Mr. Rohit Nandan, CMD Air India said that AI looks at closer interaction with member airlines and have signed a code share agreement with Air Canada besides signing MOUs with Avianca and EVA Air recently. By March AI aims to have code share agreements with most Star Alliance member airlines. He stressed upon the fact that Air India has been vastly improving its performance parameters in all the areas by constantly upgrading its service standards in every area of its operation. Air India has witnessed an in28

crease of 33% in the number of passengers transferring between Air India and other Star Alliance member carriers, mainly through Delhi or Mumbai but also at other airports such as London or Newark. Frequent Flyers are also taking advantage of the Alliance benefits, with over 80,000 having earned miles while flying on Air India since July and more than 20,000 Air India Flying Returns FFP members having miles credited for flights on other Star Alliance member carriers. With its 99-strong fleet, a mix of B787 Dreamliners, B777s, A330s and the A320 family, it is one of the youngest in the world. A key boost to the brand comes from the

comfort that these aircraft offer. Air India introduced its Mobile Application on October 21, 2014 along with the launch of its Twitter handle (@airindiain) in the micro-blogging social media site. This is over and above the Facebook account that has been so popular with the travelling fraternity. Air India sees further opportunities to increase transfer traffic in Delhi and Mumbai and is working with Star Alliance, the member carriers and the airport operators to provide more connecting flights and ease the transfer process at the Subcontinentâ&#x20AC;&#x2122;s main hubs.

Dr Mahesh Sharma , the Minister of State for Culture, Tourism and Civil Aviation has announced that new initiatives will be launched on ‘Suhshasan Divas’ on 25th December this year to promote tourism in the country. The Minister said that tourism will be used to fight terrorism and generate employment in the country. He once again emphasized the need for beautification, security and cleanliness of monuments and well-developed connectivity to boost tourism. Dr Mahesh Sharma also held a meeting with Dr. Raman Singh , the Chief Minister of Chhattisgarh, in which several issues were raised related to promotion of tourism and culture in the state.

The Chief Minister requested the Minister to include the important historical site of Sirpur in the Buddhist circuit. The Union Tourism and Culture Minister promised that the Centre will seriously look into the demand to include Sirpur in its ambitious Buddhist Circuit project. He also assured that funds will be sanctioned for Sirpur site development, especially for the construction of a museum. He also assured that the Rs 48 crores proposal will be sanctioned on priority for the 7 amphitheater projects in the state for which DPRs have already been sent by the state government. The Chhattisgarh Chief Minister also requested that one more tourist circuit should be

sanctioned to Chhattisgarh in addition to the Bastar circuit already sanctioned. He also proposed that an international Tribal festival should be held in Raipur .Mr. Ajay Chandrakar , State Tourism and Culture Minister of Chhattisgarh, was also present at the meeting. In the Civil Aviation sector, the Chief Minister raised the issues of upgrading Raipur airport into an international airport, the issue of Bilaspur airport as well as raising Jagdalpur as green field airport to which Dr Mahesh Sharma assured all possible help. The Minister also sanctioned Swamy Vivekanand’s statue for Swamy Vivekanand airport of Raipur. 29

Christmas brings cheer and jovial mood across all age groups and people celebrate this festival in their own distinct ways throughout the world. A contagious joie de vivre makes Jamaica a natural choice for holiday season celebrations. The island of upbeat festivals, inspired events and delicious cuisine - add a dash of holiday spirit and the recipe becomes irresistible. Although the island has never seen snow and its houses do not have chimneys, Santa Claus and his gifts are very much a part of Jamaicaâ&#x20AC;&#x2122;s tradition, as are Christmas carols, such as Oh Holy Night and Silent Night - some can even be found in a reggae version. 30

Jonkanoo a traditional Christmas celebration in Jamaica which includes a great parade through the streets with Jamaicans dressed in colorful masquerade costumes, continuing a custom brought over from Africa by slaves. Traditionally, men wearing masks play different characters, which include the Cow Head or Horse Head, King, Queen (wearing a veil), Devil, Pitchy-Patchy, Red Indians, Belly Woman (a character dressed to look enormously pregnant) and Policeman, a mock officer of the law to keep the motley crew and crowd in check. The Grand Market is a community fair characterized by food, street dancing, crafts and music.

The weekend before Christmas and particularly on Christmas Eve, markets all over the island are set up with vendors selling small toys, firecrackers, balloons and sweets of all kinds, including pinda (an African word for peanut) cakes, grater cakes and peppermint sticks. Traditionally on Christmas Eve some markets are decorated with streamers, large accordion-style bells, and balloons. People arrive dressed up, in fancy clothes, including bright hats purchased upon entering the Grand Market. The whole town comes to Grand Market and the celebrations last throughout the day and night. The Christmas day meal is

usually prepared on Christmas Eve. Dining in Jamaica over the holidays is a festive experience filled with delectable delights. A traditional dinner is likely to include the specialties like Baked ham, roast beef, chicken, oxtail or curried goat, accompanied by a sweet yam called yampi and Gungo (pigeon) rice and peas. Jamaican fruitcake, made with fruits that are soaked for months in rum or port, with a final dousing at the Christmas table. Sorrel wine, created from the red fruit of the sorrel plant fermented to a sweetened, red-colored drink spiced with ginger, cloves and pimento and laced with white rum. Jamaican red wine and rum fruitcake is

traditional and is eaten in most homes. The fruits in the cake are soaked in red wine and white rum for months before Christmas. The drink of choice for Jamaicans during the Christmas season is sorrel which is made from dried sorrel (a meadow plant), cinnamon, cloves, ginger, sugar, orange peel and rum, the beverage is usually served over ice. It is undoubtedly the most festive season of the year, with nonstop celebrations, special treats, entertainment, parties, festivals and happy gatherings of friends and family. Jamaica offers visitors a great escape and the ideal winter getaway. 31

he Leela Palaces, Hotels and Resorts, India’s premier luxury hospitality brand and Summit Group of Nepal signed a MOUin the presence of Prime Minister of Nepal, Mr. Sushil Koirala, to collaborate on the first of four hotels, to be established across Nepal, marking a new era of partnership in tourism between India and Nepal. The Leela Kathmandu, the first of the series, a 5-star deluxe hotel to be built in the heart of Kathmandu, is expected to be completed within 36 months. Summit Group, which has extensive interests in real estate, hotels and allied businesses, will develop the property, while The Leela will market and manage it as part of its award-winning portfolio of eight iconic properties in prime urban and holiday destinations across India. At the signing ceremony, Nepal Prime Minister Mr. Koirala welcomed the entry of The Leela and urged the Group to establish hotels in other parts of Nepal. 32

Both Prime Minister Koirala and his Indian counterpart, Prime Minister of India Mr. Narendra Modi, have shown serious intent in developing their tourism across the member nations of South Asian Association for Regional Cooperation (SAARC). Emphasizing the crucial role travel and tourism plays in the economic development of the country, Mr. Vivek Nair, Chairman and Managing Director, The Leela Palaces, Hotels and Resorts said: “We are delighted to begin our foray in the international markets with Kathmandu. Given the potential of tourism worldwide, we look forward to expanding our footprint in India and overseas.” Located close to the Narainhity Museum, The Leela Kathmandu will be the first of a series of hotels to be established across Nepal. It will be followed by a hotel in Lumbini, birthplace of the Buddha, as part of The Leela Group’s plans to pave a Buddhist Trail from Nepal to Bodhgaya,

Nalanda, and Varanasi in India. Other places in Nepal where hotels are being planned under the Leela banner include Pokhara. Mr. Amrit Shakya, Chairman and Managing Director of Summit Group said: “The entry of the Leela Group in Nepal would dramatically raise standards and help stimulate tourism. I believe the time has now come for the government and private sector to collaborate in revitalizing the tourism sector. We have to work together with the government to frame policies that attract international expertise and investment to help consolidate the tourism industry.” The Leela Kathmandu will be designed by the internationally renowned architect, Mr. John Gerondolis, of Smallwood, Reynolds, Stewart, Stewart & Associates, Inc, in Atlanta, US. He had earlier created the much admired Leela Palaces in New Delhi and Chennai, each of them drawing strong inspiration from local

architectural and cultural influences. Mr. Gerondolis is currently designing The Leela Palace Agra, where every room will offer a view of The Taj Mahal. The Kathmandu property will draw heavily from the rich Newari tradition that dominates the Kathmandu valley, blending it with modern elements of the highest international excellence in luxury hotels, and adorned by the unmistakeable touch of the Leela grandeur. This high quality branding will be seen in the oversized guest rooms and suites, and will include signature restaurants, lounges, banquet facilities as well as a state-of-art spa and fitness studio. The Leela’s high standards of excellence will also ensure exclusive services for the corporate sector.

“The Leela Kathmandu will be a part of our Group that has established high standards of excellence and personalized service is catering to upscale segments of corporate, leisure, and adventure tourism. It will be even brighter if Nepal augments its infrastructure in terms of enhanced hotel accommodation, world-class airports, and highways.” said Mr Nair. He further added that Nepal could be confident in meeting the forecast of the World Travel and a Tourism Council (WTTC) in its authoritative, 2014 annual report. According to the report, WTTC predicts that the total contribution of the travel and tourism sector to the Nepalese GDP, including jobs indirectly supported by the industry, will rise from Nepali Rupees 145.3 billion to 257.4 billion, by

2024. The report also forecasts employment rising from 1.112 million jobs in 2013 to 1.7 million jobs in 2024. Mr. Nair also emphasized the need to enhance skills development in the sector and establish a world-class hotel and tourism management institute in Nepal. The Leela Palaces, Hotels and Resorts, headquartered in Mumbai, India, and owned by Hotel Leelaventure Ltd, owns and manages properties in India, and soon in other parts of the world too. Its exclusive properties are located in Mumbai, New Delhi, Gurgaon, Bangalore, Chennai, Goa, Udaipur and Kovalam, with new hotels under development in Jaipur, Bangalore, Agra, Lake Ashtamudi, Kerala, and Lucknow.

December 2014 ď §

Ezeego1.com, India’s leading online travel portal has been awarded ‘Travel & Tourism Business of the Year’ at The 5th Annual SME & Small Business Awards presented by Franchise India. These awards recognize unparalleled excellence in micro, small and medium businesses across India. The award ceremony took place on November 27, 2014 at The Lalit, Mumbai. According to Ms. Neelu Singh, COO, Ezeego1.com, “This is a

moment of pride for the entire Ezeego1 family. We feel more honoured to receive the award from a group that has carved a niche for itself in the field of commerce and emerging businesses in India. It is the consistent dedication and perseverance of all our employees that has made this victory possible. It will be our continued effort to set even higher standards for ourselves and the industry in years to come.” Ezeego1.com has surpassed

several other travel & tourism entities including various hotels, theme parks, tour operators and travel agencies to be declared an undisputed winner by the jury. The company is on a high-growth trajectory with all India expansions via the franchise route and conducting road shows to tap tier II & III markets, amongst other plans. Ezeego1.com currently has a total of 21 franchisees in India, all of which are franchise owned and operated.

nternational tourism is set to hit a new record by the end of 2014 with over 1.1 billion international tourists travelling the world in one single year. During the first ten months of 2014, the number of international tourists grew by 5% according to the latest UNWTO World Tourism Barometer, rising above expectations. Between January and October 2014, the volume of international tourists (overnight visitors) reached 978 million, 45 million more than in the same period of 2013. With an increase of 4.7%, international tourism continues to grow well above the long-term 36

trend projected by UNWTO for the period 2010-2020 (+3.8%), and is set to end the year at over 1.1 billion. By region, the strongest growth was registered in the Americas (+8%), followed by Asia and the Pacific (+5%) and Europe (+4%). By subregion, North America (+9%) and South Asia (+8%) were the star performers, as well as Southern and Mediterranean Europe, North-East Asia and Northern Europe (all +7%). “In view of this trend, international tourism is set to end 2014 with record numbers”, said UNWTO Secretary-General, Mr. Ta-

leb Rifai. “These are remarkable results considering that different parts of the world continue to face significant geopolitical and health challenges, while the global economic recovery remains rather fragile and uneven”, he added. “More importantly, we see a growing political commitment to the tourism sector in many countries. This is encouraging, not in the least because tourism is one of the sectors that is best able to deliver on employment at a moment when job creation need to be a priority to all”, he added. The Americas: the best results of the last decade

The Americas (+8%) led growth during the first ten months of 2014, rebounding significantly on last year’s subdued results. This is the region’s best performance since 2004, when international tourism also rebounded strongly, following the 2003 SARS outbreak. All subregions – North America, the Caribbean, Central America and South America –doubled the growth rates of 2013, with particularly positive results in North America in view of the extraordinary performance of Mexico and the United States. International arrivals in Asia and the Pacific increased by 5% (through October), consolidating the region’s growth trend of recent years. The best results came from South Asia (+8%), led by India (+7%), and from North-East Asia (+7%) where major destinations such as Japan and the Republic of Korea registered double-digit growth. Arrivals in Oceania grew by 6% owing mostly to the increase of arrivals in Australia and New Zealand. In South-East Asia (+2%), growth slowed down compared to 2012 and 2013 as a

result of the decline in arrivals registered in Thailand. Europe, the most visited region in the world, posted a 4% increase in international tourist arrivals through October, with strong results in Northern Europe and in Southern Mediterranean Europe (both +7%), where established destinations such as Greece, Portugal, Spain and Malta recorded robust growth. International tourism grew at a more modest pace in Western Europe (+2%) and was stagnant in Central and Eastern Europe (0%), in stark contrast with the last three years, during which arrivals grew at an average of 8% a year. International tourist arrivals in the Middle East are estimated to be up by 4% (in the first ten months of 2014), rebounding on the declines registered since 2011. All destinations in the region with data available report positive growth, with Egypt, Jordan, Lebanon and Saudi Arabia all substantially improving their performance as compared to 2013. Africa’s international tourist numbers grew by 3%

(through October) with North Africa consolidating its recovery (+2%). Subsaharan Africa’s arrivals were up by 3% despite the challenges of the Ebola Disease Outbreak in a few West African countries. Data for Africa and the Middle East, nonetheless, should be read with caution as it is based on limited and volatile data for these regions.

he Myanmar Tourism Federation and Ministry of Hotels and Tourism is all set to host ASEAN Tourism Forum in 2015 (ATF 2015) at Nay Pyi Taw, the capital city of Myanmar, as it will expect to welcome about 3 million visitors in 2014. This is the 34th edition of this annual event which will be held from January 22-29, 2015 at the Myanmar International Convention Centre. ATF 2015 will be a golden opportunity for companies looking to establish brand awareness in the growing Myanmar market. ATF 2015 is hosted by the Myanmar Ministry of Hotels and Tourism, and is organized by the Myanmar Tourism Federation and managed by MP Singapore and Myanmar Ventures Group. It is expected to attract the interest of 1,500 participants from over 40 countries, including tourism ministers and officials, exhibitors, ASEAN international buyers, local and international press, as well as tourism professional and visitors. “We are ready to welcome and share with all our distinguished 38

delegates and visitors, Myanmar’s richness in culture and biodiversity; charm and hospitality of the multi ethnic people with the belief that ATF 2015 will be a special tourism milestone providing interaction of new ideas, knowledge and experiences and sharing products and services for the local tourism players to showcase their products and services to the global market, said Mr. U. Htay Aung, Union Minister, Ministry of Hotels and Tourism of Republic of the Union of Myanmar. In Myanmar, the operators of supply and demand will conduct negotiations for mutual economic benefit and has acquired excellent organizational skills in the field of events and has improved rapidly since the recent opening of the country to the world. The hosting of the 27th Sea Games & World Economic Forum in East Asia in 2013 confirms its belief that ATF 2015 in Naypyidaw is the ideal showcase for tourism, as it is a city with a receptive hotel that has 8,000 rooms in addition to the friendly offer of private accommodation which increases the

capacity to 10,000 rooms, as occurred during the Sea Games in 2013. The continuous evolution of hotel development in Naypyidaw suggests reaching 12,000 rooms by 2015. Meanwhile, housing for the hosted delegations have already been selected. Even international connections have improved in recent months in anticipation of increased demand. Bangkok Airways and Thai Air Asia are already operational. Mr. U Phyoe Wai Yar Zar, Chairman, Myanmar Tourism Marketing (MTM), said, “ATF aims to promoting ASEAN as a single destination and hosting of the event is rotated among the member countries each year. Participation from host country Myanmar is at an all-time high. The local hoteliers, tour operators and other players in the industry are very much looking forward to next year’s event, this being the first time that ATF is coming to Myanmar. It will be our opportunity to share our country’s rich history and culture with the rest of the world.”

The uncertainty over continuation of North East Industrial and Investment Promotion Policy (NEIIPP) 2007 is to hit the growth of tourism industry in North East. Suspension of incentives available under NEIIPP will not only adversely impact industrial growth of North East but it will also amount to a major setback to integrating North East into the mainstream national economy. NEIIPP was introduced by the Government of India in April 2007. The policy provides a special package of fiscal incentives, subsidies and other concessions, with the objective of promoting industrialization of North East. The policy covers Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland,

Tripura and Sikkim. Outlining the positive outcome of NEIIPP, Mr. Sudesh Poddar, President, Hotel & Restaurant Association of Eastern India (HRAEI) said that it played an important role in positioning North East as a viable and competitive investment destination for the hospitality sector and helped in attracting capital investment in manufacturing and services sectors. It has had a positive multiplier effect on the regionâ&#x20AC;&#x2122;s economy, by way of large-scale job-creation, youth empowerment through increased opportunities of skill development, infrastructure augmentation, strengthening social stability. It also generated substantial revenue for the exchequer.

To sustain the growth momentum, it is imperative for the North Eastern states to draw large investment in the hospitality industry. Infrastructure deficit occurring in the regionâ&#x20AC;&#x2122;s tourism industry in a big way needs early correction. The sudden suspension of incentives available under NEIIPP will put in peril prospective investments of a staggering Rs. 30,000 crore. In this context, HRAEI President has submitted a memorandum to Smt. Nirmala Sitharaman, Minister of State (Independent Charge), Ministry of Commerce & Industry urging the government to revoke the suspension at the earliest and dispel any ambiguity over the continuation of NEIIPP. 39

nsight Vacations has announced the new appointment of a General Sales Agent for its Europe and US escorted journeys. Signature Tours by Creative Travel. ‘Signature Tours’ is the outbound holidays division of Creative Travel, one of India’s most well-known and South Asia’s most recognized DMCs. This new appointment will ensure that Indian customers will have access to luxury travel journeys across 40 European countries with specialist tour operator Insight Vacations. Insight Vacations offers an exclusive collection of premium and luxury escorted tours & cruises, each cel40

ebrating the fine art of travel. For over 35 years Insight has been designing the world’s finest escorted touring itineraries and are the experts in touring Europe, visiting more countries in Europe than any other operator. Insight is also the leading escorted tour operator in the Eastern Mediterranean, and also offers the same legendary high standards and perfectly planned touring itineraries to guests travelling to North America. With Insight Gold, guests can enjoy all-inclusive evening dining, sightseeing excursions and Signature experiences, and will stay in some of the finest hotels.

Variety and exclusivity are key characteristics of Insight Gold, so guests may sit down to a gourmet meal one night, a Freestyle Evening of unlimited choices the next, taste rustic country-cooking in an authentic bistro, and delightful dining at the hotel on other occasions. On many itineraries, Insight also offers Dine Around evenings for guests to dine as the locals from a selection of authentic local restaurants located close to their hotels. ‘Signature Tours by Creative Travel’ is a brand that was created to offer a very special style and level of service to the discerning

traveler, a traveler who wants nothing less than the best. ‘Signature Tours’ marks a statement of the company’s position as a specialist in the art of premium travel. Creative Travel has received the coveted World Travel awards 7 times, and most recently received the award for India’s Leading Luxury Travel Agency” at the 2014 World Travel Awards Ceremony. “India has a growing number of luxury outbound travelers who are seeking the best travel experience curated by experts so they can spend less time thinking about the details and more time appreciating their destination and meeting new friends. We are confident that Signature Tours and Insight Vacations will have a great synergy in presenting premium travel products to this group of discerning customers who will pay a premium price for top quality travel experiences,” said Nicholas Lim, President, The Travel Corporation (India). ”The Indian market has many fine players in the outbound space, however Insight Vacations will create a new segment of Premium & luxury group travel across Europe and the US, something that is missing from the Indian market so far. From Insight’s collection of Gold itineraries, for those looking

for a step up in luxury and refinement, to their in-depth regional tours, off-the beaten track Country Road journeys, special interest or gastronomic holidays, we are excited to introduce such a wide range of itineraries and travel styles for our customers who seek authenticity and expert knowledge in their travel experiences,” said Sandeep Kapur, Senior Vice President, Signature Tours by Creative Travel. Insight has always been about offering guests outstanding quality and comfort, where guests can comfortably enjoy the extra legroom, high-deck views and business class comfort of Insight’s 40-seat coaches, the best hotels

and unbeatable service from local Tour Directors; and more importantly, each journey now includes a unique collection of engaging and authentic Signature Experiences that go far beyond run-ofthe-mill tourist fare. Tour Directors are always on hand to ensure the trip is seamless and by sharing expert knowledge of destinations. Bollywood star Lisa Ray, who has Indian and European ancestry, is an internationally acclaimed film actress, TV host, entrepreneur and humanitarian, has been appointed as the new Global Brand Ambassador for Insight’s Exotics and Gold Collections.

he Fern Hotels & Resorts opens its new hotel The Fern Residency, Asansol a Mid-scale business hotel in the Second largest city of West Bengal. The new property is Part of the Galaxy Mal complex with 42 rooms, 2 restaurants and 7000 Sqft. of banqueting space. The hotel is managed by Concept Hospitality & is a unit of Srijan Super facilities LLP. The 42 exquisitely designed guest rooms reflect modern amenities and facilities. There are three types of rooms, Winter Green Rooms the base category 42

which offers 315 Sqft. of space, The Fern club room & The Hazel Suites. Here, food is an experience too, with a wide selection of local and international cuisines available at The Vista All day dining, along with a lounge bar and in-room dining. With the largest banquet halls in Asansol, the Hotel is becom-

ing the preferred venue for rooms &conferences. Asansol in West Bengal is one

of the busiest trading centres in India. According to a recent survey, It is the 11th fastest growing city in In-

dia and the worldâ&#x20AC;&#x2122;s 42nd fastest growing urban centre. Asansol is a coal mining hub, and has a swiftly growing industrial arena.

The city boasts of a huge workforce with its per capita income being much higher than many Indian cities.

ourism New Zealand has announced a new partnership with Malaysia Airlines and Auckland International Airport promoting special airfares for Indian travellers for the travel period of December 2014 to June 2015. The partnership aims to help deliver a target of 50,000 tourist arrivals to New Zealand by 2016. The promotion will target young adventurers, honeymooners and families segments looking 44

to experience a unique holiday in New Zealand. The new campaign will offer special air fares to New Zealand from Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Kochi. With promotional airfares available until December 2014, this new campaign gives tourists another reason to travel to New Zealand this summer ahead of the ICC Cricket World Cup 2015, which New Zealand is co-hosting

with Australia. The tournament opens on February 14 in Christchurch and runs until March 29. Mr. David Craig, General Manager Asia of Tourism New Zealand, says â&#x20AC;&#x153;We are happy to announce our partnership with Malaysia Airlines

and Auckland International Airport. Malaysia is an important gateway for the market and the campaign gives us an opportunity to leverage our strategic partnership to drive growth in the tourists’ arrival numbers from India.” Mr. Azahar Hamid, Regional Senior Vice President - South Asia & Middle East, Malaysia

Airlines said, “We are pleased to be working with Tourism New Zealand and Auckland International Airport to promote New Zealand as a destination to Indian travellers. We provide seamless connections from six Indian cities to Auckland via Kuala Lumpur. Through this campaign we continue to offer our best-in-class

service to Indian cricket fans and globetrotters.” India is one of Tourism New Zealand’s key markets for the ICC Cricket World Cup 2015 and the partnership with Malaysia Airlines makes New Zealand more accessible for travellers from various cities of India.