TOURISM INDIA DECEMBER 2020

Page 1

ININININCREDIBLE INDIA

WONDERFUL WORLD AVIATION ONLINE TECHNOLOGY

24

th

DECEMBER 2020 VOL. 23 NO. 08 Pages 68

tourismindia.org

tourismindiamagazine

FAITH UNWTO WTTC & IATA MALDIVES TECHNOLOGY

PASS OF

LIGHT Sangla Valley - Switzerland of India

tourismindiamag






6

DECEMBER 2020 TOURISM INDIA


Editor’s Note

Sustainability : A ray of Hope and Long Term Vision

C

OVID-19 revealed the irrelevance of assumptions once held in esteem. In this uncertain world, everyone is in the same boat with different dilemmas and in search and figures out how to survive and to progress. All are learning how to re-adapt onthe-fly and working hard to achieve more stability. The tourism industry has suffered enormous pressure since the COVID-19 outbreak began and as per WTTC research shows that 174 million global Travel & Tourism jobs are now at risk. With its diverse culture, climate, hospitality and uniqueness India has been doing well in all types of tourism and India is the only country that offers different types of tourism. At this point, by using huge potential India can woo the footfalls of international visitors and there is a very bright future for the tourism industry in India. In the new scenario, the window of opportunity to reflect, reimagine, and reset the world should be used wisely. Sustainability and sustainable development are central topics. It is better to consider all forms of tourism should strive to be more sustainable and not be considered Sustainable Tourism a special form of Tourism. Capitalize the opportunities through monitoring of economic social, and environmental impacts and the response to the challenges are very essential to achieve sustainable tourism. The long term sustainability depends on the balance between economical

www.tourismindia.org

environmental and socio-cultural aspects of tourism development. That is why sustainable tourism, in general, was expressed simply as ‘taking full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities.’ As a relatively unique sector Tourism is directly impacted by the different dimensions of sustainability-related to socio-economic and environmental areas, climate change focus on the environmental and socio-cultural pillars of sustainability. In the backdrop of the UN Sustainable Development Goals, sustainability becomes a more central pillar of business. Genuine commitment and an integrated approach from the industry is essential to achieve truly sustainable outcomes As the year ends, we are forced to embrace the reality to7 live in the new normal with Covid-19. No matter how catastrophic events suddenly can make changes in our lifetime interests including travel desires. The effective implementation of sustainable policies and business practices, and the ability to more effectively deliver positive tourism growth for destinations is the necessity for a greater future of the Tourism Industry. Tourism India wishes all our readers a Happy and Prosperous New year 2021 Rajani A Editor DECEMBER 2020 TOURISM INDIA

7


Contents DECEMBER 2020 VOL. 23 NO. 08 Cover : A local women carrying a bundle of fodder grass Photo: T. Narayan

MANAGING EDITOR Ravisankar K V EDITOR Rajani A EXECUTIVE EDITOR Raadia Mukadam ASSOCIATE EDITOR G. Ajithkumar ART EDITOR N Bhattathiri DIRECTOR - DESIGNS Anand Sankar PHOTOGRAPHERS Vivek R. Nair, Murukesh Iyer EXECUTIVE - DIGITAL MEDIA VAISHNAV RAMAKRISHNAN

BUSINESS & EDITORIAL ASSOCIATES NEW DELHI D Anilkumar +91 9868123311 MUMBAI K V Satyanath +91 9745598126 KOLKATA Jayasree Singh +91 943306033 BANGALURU Damodaran K Nair +91 8310955261

70% DESTINATIONS LIFTED TRAVEL RESTRICTIONS BUT GLOBAL GAP EMERGING

10 12

INTERNATIONAL TRAVEL CAN SAFELY RESTART, WITHOUT WAITING FOR VACCINES

14

TRAVEL SECURITY REMAINS A CENTRAL TOPIC WTTC RELEASES NEW GUIDELINES FOR INCLUSION AND DIVERSITY TO AID GLOBAL T&T BUSINESSES FAITH CALL FOR TOURISM PREVACCINE TRANSITION CORPUS

16 18

38

SANGLA VALLEY SWITZERLAND OF INDIA

EDITORIAL & CORPORATE OFFICE TOURISM INDIA PUBLICATIONS PVT. LTD A-29, KUMARA VILAS, ELANKOM GARDENS, VELLAYAMBALAM, SASTHAMANGALAM P.O., TRIVANDRUM, KERALA, INDIA 695010 TEL: +91 471 2315256 MOB: 9847060531 CONTACT US Editorial Enquiries editor@tourismindiaonline.com Mob: +91 9847060531 Advertisement Enquiries marketing@tourismindiaonline.com Mob: +91 9745598126 Circulation & Subscription Enquiries circulation@tourismindiaonline.com Mob: +91 9745598126 Online Edition www.tourismindia.org www.tourismindiaonline.com Digital Edition: https://issue.com/tourismindia No part of this magazine may be reproduced without the written permission of TOURISM INDIA PUBLICATIONS PVT LTD. All rights reserved Copyright @2020 Printed and Published by Ravisankar K V on behalf of TOURISM INDIA PUBLICATIONS PVT LTD, A-29, Kumara Vilas, Elankom Gardens, Vellayambalam, Sasthamangalam P.O., Trivandrum 695010 at Aarsha Offset Graphix, Mettukkada, Thycaud.P.O., Trivandrum- 695014 Editor: Rajani A

8

DECEMBER 2020 TOURISM INDIA

64 20 22 24 25 26

ACCESSIBLE TOURISM AS ‘GAME CHANGER’ FOR DESTINATIONS ATM DUBAI 2021 TO RUN LIVE EVENT ADVANCING AN INTERNATIONAL CODE FOR PROTECTION OF TOURISTS BEST PRACTICES FOR COVID-19 MARKET STIMULATION DEPLOY TECH TO BRING TRAVEL BACK FASTER AND MORE SAFELY

HYUNDAI WELCOMES THE NEXT DECADE WITH ‘GREAT INDIA DRIVE’ 4.0


Contents 28 30 31

RIGHT TIME TO PROMOTE MEDICAL AND WELLNESS TOURISM INTERNATIONAL CONVENTION OF BUDDHIST TOUR OPERATORS

32

MALDIVES TARGETS TO ACHIEVE 2 MILLION TOURIST ARRIVALS BY 2023

34

DISCOVER QATAR ANNOUNCES THE LAUNCH OF ITS VERY FIRST EXPEDITION CRUISE

36

OMAN AIR OFFERS MORE SPACE, COMFORT AND CONVENIENCE

37

VISTARA AND SINGAPORE AIRLINES DEEPEN COMMERCIAL PARTNERSHIP

38

SANGLA VALLEY - SWITZERLAND OF INDIA

46

72-HR QUARANTINE -FREE JOURNEYS WILL REVIVE INTERNATIONAL BUSINESS TRAVEL

47

EXPERIENCE TRANQUILITY AND LUXURY STAYCATION AT JW MARRIOTT BENGALURU

48

ALBA - THE DINING DESTINATION

50 51

www.tourismindia.org

JOINT EFFORTS BY STATES VITAL TO REV UP PANDEMIC-HIT TOURISM

IHCL OPENS THE CONNAUGHT - A SELEQTIONS HOTEL IN NEW DELHI

57

TECHNOLOGY CAN BOOST INDIAN TRAVELER CONFIDENCE CELEBRITIES

60

TOP 10 EMERGING TECHNOLOGIES OF 2020

VISIT MALDIVES COMMENCES AN INSTAGRAM LIVE CONFERENCE WITH INDIAN CELEBRITIES 9

52

UAE & BAHRAIN FIRST TO BENEFIT FROM ISRAELI TOURISM

54

UAE & KSA TOP GLOBAL FOR INTENT TO TRAVEL ABROAD IN 2021

55

FINNAIR VR FLIGHT TO ENJOY A WINTER AND SEE SANTA

56

APPLICATIONS CALL FOR WTFL START-UP INNOVATION CAMP 2021 DECEMBER 2020 TOURISM INDIA

9


NEWS/ INTERNATIONAL

70% DESTINATIONS LIFTED TRAVEL RESTRICTIONS BUT GLOBAL GAP EMERGING

E

urope continues to lead the way in lifting or easing travel restrictions followed by the Americas, Africa and then the Middle East. Meanwhile, Asia and the Pacific continues to be the region with the fewest travel restrictions eased and more complete border closures in place for international tourism. The number of destinations closed to international tourism has continued to fall. Eigth edition of the UNWTO Travel Restrictions Report reveals that 70% of all global destinations have eased restrictions on travel introduced in response to the COVID-19 pandemic. In comparison, just one in four destinations continue to keep their borders completely closed to international tourists. UNWTO Secretary-General Zurab Pololikashvili said: “The lifting of travel restrictions is essential to drive our wider recovery from the social and economic impacts of the pandemic. Governments have an important part to play in giving 10

DECEMBER 2020 TOURISM INDIA

data-led and responsible travel advice and in working together to lift restrictions as soon as it is safe to do so.� Launched by the World Tourism Organization at the start of the pandemic, the Travel Restrictions Report keeps track of measures being taken in 217 destinations worldwide, helping to support the mitigation and recovery efforts of the tourism sector. For this latest edition, the methodology has been updated to offer insights into the tourism flows of destinations, as well as to explore the link between health and hygiene infrastructure, environmental performance and any potential connection to travel restrictions. The report sheds new light on the factors connecting those destinations which have eased restrictions and those where borders remain closed. The study found that destinations with higher scores in health and hygiene indicators as well as on the environmental performance index are among those which have eased restrictions fast-

er. Moreover, these destinations are increasingly applying differentiated, risk-based approaches to implementing travel restrictions. Destinations choosing to keep their borders closed tend to be within emerging economies with relatively low scores in health and hygiene indicators and environmental performance index. The majority of these destinations are in Asia and the Pacific, with many belonging to the SIDS (Small Island Developing States), LDCs (Least Developed Countries) or LLDCs (Landlocked Developing Countries). The report highlights the important role governments can play in restarting tourism. Out of the ten biggest tourism source markets, four (representing 19% of all outbound trips in 2018) have issued guidance advising against all non-essential international travel. The other six (representing 30% of all outbound trips in 2018), however, have issued more nuanced travel advisories, basing their guidance on evidence-based risk assessments.


8th edition of the UNWTO Travel Restrictions Report reveals that 70% of all global destinations have eased restrictions on travel introduced in response to the COVID-19 pandemic

11

www.tourismindia.org

DECEMBER 2020 TOURISM INDIA

11


NEWS/INTERNATIONAL

INTERNATIONAL TRAVEL CAN SAFELY RESTART, WITHOUT WAITING FOR VACCINES, SAYS GLOBAL INDUSTRY BODIES International travel can already restart at minimal risk with a combination of effective testing regimes and robust hygiene protocols; WTTC, ACI, WEF, ICC call for immediate action to save the sector and restore ubiquitous and equal freedom to travel to the citizens of the world

T

he World Travel & Tourism Council (WTTC) and major international industry bodies have joined forces to call for the immediate restoration of international travel using proven processes and without waiting for or requiring vaccinations. WTTC along with Airports Council International (ACI), the World Economic Forum (WEF), International Chamber of Commerce (ICC), says the world cannot wait for the rollout of COVID-19 vaccines. WTTC recognises that public health is paramount and welcomes the recent rollout of the

12 DECEMBER 2020 India TOURISM INDIA 11 DECMBER 2020 Tourism

game-changing vaccines, which in the long-term will play a major role in combating coronavirus and restoring international travel. However, they must not be a requirement to travel as this will further delay the revival of the already ailing Travel & Tourism sector, which needs to restart now to save itself, millions of jobs in the sector and beyond, and the global economy. Getting people back to work will also provide enormous health benefits to those around the world, whose livelihoods have been affected by the devastating COVID-19

pandemic. Recent research from WTTC shows a staggering 174 million global Travel & Tourism jobs are now threatened. The safe opening of existing travel corridors such as London Heathrow – Dubai, with appropriate testing and hygiene protocols, demonstrates that international travel can already take place at minimal and acceptable risk. Together with ACI, WEF, and ICC, WTTC has identified four key measures which need to be implemented to restore international travel safely,


including globally recognised testing regimes before departure, common health and hygiene protocols that are aligned with globally-established standards set out by ICAO (and the WTTC Safe Travels protocols and Airport Health Accreditation), a risk management regime, and internationally consistent and recognised travel passes. WTTC and the industry bodies warn against the introduction of so-called ‘health passports’ – as opposed to internationallyrecognized travel passes currently being considered - which would only further delay the recovery. Gloria Guevara, WTTC President & CEO, said: “WTTC welcomes the incredible developments and hugely encouraging medical advances on COVID-19 vaccines which have seen the beginning of coronavirus vaccinations. “The vaccines currently being rolled out are truly gamechangers, and hopefully just the first of many which could transform the world, mark the beginning of our return to a more normal way of life and see the return of safe and confident international travel. “Safe and effective COVID-19 vaccines will be critical to combatting COVID-19 and restoring confidence for people to interact with one another. However, it will take considerable time to vaccinate the world and for the vaccines to have a significant effect on the global population, and the global Travel & Tourism sector simply cannot wait. Vaccination must not be a requirement to travel but should co-exist with testing regimes and be considered as a progressive enhancement to already safe travel. “Governments must now demonstrate leadership by opening bilateral travel corridors on key international routes www.tourismindia.org

with countries that apply the same robust risk management processes.” Luis Felipe de Oliveira, Airports Council International (ACI) World Director-General said: “While we welcome the rapid development and deployment of vaccines, there will be a considerable period before they are widely available so, during the transition period, tests and vaccines together will play a key role on the industry recovery”. Christoph Wolff, Head of Mobility at the World Economic Forum said: “Given the enormous challenge of achieving widespread vaccine distribution and availability, diagnostics will remain paramount for the foreseeable future. It is imperative that governments and industry collaborate to enable a hybrid regime of risk management interventions which may include testing, vaccines, and other measures as part of a broader hierarchy of controls.” John Denton, Secretary-General of the International Chamber of Commerce (ICC) said: “Global mobility is a powerful economic driver – one that supports many businesses and livelihoods currently facing deeply uncertain

futures. Hinging the revival of international travel on an extended global vaccine rollout would continue to jeopardise the futures of these businesses as well as those who rely on travel to safeguard their livelihoods. As a better approach, rapid and reliable systematic testing can effectively stem the spread of the virus today, allow travel to resume safely, and enable an effective reboot of the global economy.” WTTC, ACI, WEF, and ICC warn against the introduction of socalled ‘health passports’ – as opposed to internationallyrecognized travel passes currently being considered - which would only further delay the recovery. WTTC has identified the four measures such as Globally recognised testing regime on departure, Common health and hygiene protocols, Risk management regime, and Travel passes. According to WTTC’s 2020 Economic Impact Report, in 2019 Travel & Tourism was responsible for one in 10 jobs (330 million in total), making a 10.3% contribution to global GDP and generating one in four of all new jobs.

13

DECEMBER 2020 TOURISM INDIA 13 12 DECEMBER 2020 Tourism India


NEWS / INTERNATIONAL

TRAVEL T SECURITY REMAINS A CENTRAL TOPIC Tourism needs the support of governments and international organizations to grow back stronger and more resilient, benefitting many millions of people and businesses worldwide

14

DECEMBER 2020 TOURISM INDIA

he survey on international travel behaviour in times of Corona conducted by ITB Berlin, IPK International revealed that Germans were very satisfied with their outbound travel experiences in times of Corona. In the summer months, Germans traveled abroad more than the average. Thereby the experiences gained were significantly better than expected. Also, both travel destinations and touristic offers improved their safety image in the last four months. Around one-third of German outbound travelers went on a trip abroad during the summer months June to August despite Corona. This puts Germans well above the European average with 22 percent as well as the global average with 19 percent. Around 60 percent of Germans traveled to a neighboring


country – thus, with 63 percent the car was by far the most popular mode of transport, followed by air with 25 percent and rail with 12 percent. Positive travel experiences despite COVID-19were not only made by Germans but also by European outbound travelers in general. However, travel satisfaction was somewhat lower among Asians and Americans. The pandemic has also led to certain changes in travel behavior among German outbound travelers, whether in terms of choice of transportation, accommodation, or type of holiday. Interestingly, however, for the great majority “traveling cheaper in Corona times� is not an option. Thus, the pandemic has no negative impact on travel budgets, at least so far. The intention of Germans to travel abroad in the next 12 months has again increased and In addition to Germans, Swiss, Dutch, and Austrians are also showing above-average interest in traveling abroad in the next 12 months. According to the survey interest in destinations outside Europe is still well below average and has

barely recovered in recent months. One reason for this is the respective restrictions such as entry and exit regulations for countries. The majority of the destinations were able to achieve better values in terms of their safety image and the Corona risk in relation to the offer such as transport, accommodation, types of holiday, or activities is also rated slightly better than four months ago. The improved safety image combined with positive travel experiences in recent months is also leading to an increased intention to travel in the upcoming months. A positive trend can also be seen for Germans with regard to air travel In general, the fear of flying under Corona conditions is lower among Europeans than among Americans and especially among Asians High-security standards resulting in an increase in personal safety are still of central importance for travelers. According to the latest survey results, measures to reduce the risk of infection have not lost any of their importance compared to four months ago. Besides maintaining minimum distances, wearing mouth and nose protec-

tion, and complying with general hygiene regulations, Germans also value mandatory COVID-19 tests upon returning from a risk area. The general willingness to travel abroad in the next 12 months is particularly high among Europeans and especially among Germans. High safety standards concerning the offer and a positive safety image regarding the destinations influence the travel decision. The rising interest to travel abroad, however, is still faced with travel restrictions. With the availability of a vaccine, a successively lifting of the restrictions is to be expected. According to the latest survey results, travel would then start to increase rapidly and on a widespread base.

15

www.tourismindia.org

DECEMBER 2020 TOURISM INDIA

15


NEWS / INTERNATIONAL

NEW GUIDELINES TO AID GLOBAL TRAVEL & TOURISM BUSINESSES T

Research shows inclusive and diverse workplaces promote good business and greater profitability; Inclusion is key to raising awareness and building tolerance, and ultimately to eradicating discrimination and celebrating diversity

o support businesses of all sizes and provide an inclusive work environment for all employees, The World Travel & Tourism Council has launched its new high-level guidelines for inclusion and diversity in the Travel & Tourism sector. Research has shown that by supporting a diverse and inclusive workplace companies experience benefits such as greater profitability, increased creativity and innovation, and a happier workforce. The ‘Inclusion & Diversity Guidelines’ were compiled from insights and frameworks developed by private sector leaders in Travel & Tourism including Hilton, Accessible Travel Solutions, and JTB Corp, leading DMOs, such as IC Bellagio 16

DECEMBER 2020 TOURISM INDIA

and Greater Fort Lauderdale Convention & Visitors Bureau, and industry organisations, including Travel Unity, a nonprofit organisation focused on increasing diversity in the world of travel, along with major associations from other key sectors. The guidelines are divided into four pillars such as Developing a Supportive System, Creating Safe Spaces Supporting & Agile System, Exemplifying Inclusion & Diversity The examples include in the guidelines are Having a clear, transparent, and bias-free framework that determines how staff are remunerated and how increases are calculated, Integrating diversity and

inclusion goals within regional and department objectives, Incorporating diversity and inclusion into organisational values, and in all aspects of the business. Celebrate commitment to diversity and inclusion, provide frameworks to guide behaviour/ champion fairness, reward successful demonstration of diversity and inclusion values, and create accountability, Providing a safe space for employees to share their feedback, over time, on the organisation and their experience of it, Creating an environment that facilitates difficult but a respectful conversation about diversity and inclusion, among others. Ensuring that decisions made about a certain demographic have


members of that demographic in the room, wherever possible, empowering these individuals to share honest feedback and experiences. Having inclusive marketing, media, and communication standards to dignify representation of all people, elevate authentic voice, avoid cultural appropriation, and recognise dynamic diversity and intersectionality. Regular engagement with industry bodies and local governments to share visitor feedback on diversity and inclusion to enable the destination to enhance customer experiences in the future. Collaboration with pertinent groups and communities around products that relate to local indigenous cultures are also included in the guidelines. Gloria Guevara, President & CEO, WTTC said: “WTTC is proud to release these important highlevel guidelines, which will help Travel & Tourism businesses of all kinds, foster more diverse and inclusive workplaces. “The Travel & Tourism sector is one of the most diverse in the world, employing people from all socio-economic backgrounds regardless of age, gender or ethnicity, with almost 50% of whom are women and up to 30% youths. “Furthermore, throughout its very nature, the sector promotes cultural exchange and understanding, therefore it makes perfect sense for the sector to reflect these values within the workplace as well. We look forward to seeing these guidelines make real change within the workforce.” Chris Nassetta, WTTC Chair, President, and CEO, Hilton said: “Part of what makes our industry so special is our incredible diversity – our teams come from all walks of life, and they are serving travelers from every www.tourismindia.org

corner of the globe. It’s critical that we create a truly inclusive home away from home for our team members and guests, respecting their differences and fostering the unique experiences they bring to every interaction. At Hilton, we’ve made strong commitments in this area and are proud to support WTTC’s Inclusion & Diversity Guidelines.” Stacy Ritter, President, and CEO, Visit Lauderdale said: “Inclusion means that all individuals feel respected, accepted and valued, which is the step that leads to awareness, which in turn leads to greater acceptance, and is ultimately the way to ending discrimination. “We embrace this philosophy in Greater Fort Lauderdale every day and congratulate WTTC on launching inclusion and diversity guidelines to bring this issue to the forefront of all tourism organizations.” Hiromi Tagawa, WTTC Vice Chair and Executive Advisor, JTB Corp said: “We have been making efforts to empower each individual’s diversity as an essential core value of management in order to enhance

the evolution of the JTB Group and link the activities of individual employees to business growth since 2006. This WTTC report contains many of the ideas regarding inclusion and diversity that the JTB Group has been promoting. “I am very pleased that these ideas are being shared with our global tourism industry and business partners through WTTC’s initiative.” Andrea Grisdale, CEO - Sole Founder, IC Bellagio said: “Travel epitomises diversity and inclusion, it is through travel that we can learn from our differences and create a greater understanding of humanity in all its facets. To me, only with continuous learning and understanding can we be truly compassionate.” John Sage, CEO, and Founder, Accessible Travel Solutions said: “Inclusive policies and inclusive travel products are essential to support sustainability and social impact. Accessible Travel Solutions is proud to work with WTTC to make travel more inclusive for people with disabilities.”

17

DECEMBER 2020 TOURISM INDIA

17


NEWS / NATIONAL

FAITH CALL FOR TOURISM PRE-VACCINE TRANSITION CORPUS

18

DECEMBER 2020 TOURISM INDIA


A

lmost all segments of tourism inbound and outbound travel, corporate travel, meetings & events are currently non-performing and will only get unlocked post the deployment of the vaccine. In this scenario, the Federation of Associations in Indian Tourism & Hospitality (FAITH) has urged the Government to set up a Targeted Tourism transition corpus which makes available funds on a direct benefit transfer through the Ministry Of Finance for Indian tourism, travel & hospitality industry, till the vaccine is deployed. Reports across the world indicate that by mid-year of 2021 vaccine will be hopefully deployed across most of the international markets and across India too. Tourism will then only see recovery as people will feel safe to travel post-vaccination. Faith has thus requested till then a bridge fund targeted at the tourism sector be set up to enable tourism travel and hospitality companies to draw down from this corpus set up by MOF on a direct benefit transfer basis on an interest-free which they can utilize to repay their salaries and operating costs till vaccine is fully deployed. This drawdown by the tourism enterprises may be adjustable over 5 years against their GST & income tax liabilities. As the recent Q2 GDP data has indicated, the travel hospitality & trade contracted over 15% almost double the GDP contraction of 7.5% for India. On a stand-alone

www.tourismindia.org

Worst forecast can be avoided if an immediate coordinated response is implemented basis, if seen, the contraction in tourism will be much higher. However, this bridge funding to tourism on an interest-free basis will help in correcting that and will open up a path to recovery led through a stable tourism supply. The drawdown from this corpus will set in motion a virtuous cycle enabling tourism travel & hospitality companies to keep their business and jobs alive and to be ready for the

tourism demand as it begins reviving across international, leisure, and corporate markets. The Government will lose just the time value of money but will benefit from tax-based growth emerging from this revival. Globally countries have already started on the second phase of their support to sectors impacted adversely by tourism. The tourism sector has now seen almost three full quarters of complete distress unlike other sectors and is facing the once in a century crisis of confidence. FAITH, on behalf of the whole tourism industry, engages in key policy and strategy ideation with Central and State Governments of India for the growth of the Indian tourism industry.

19

DECEMBER 2020 TOURISM INDIA

19


NEWS / INTERNATIONAL

ACCESSIBLE TOURISM AS ‘GAME CHANGER’ FOR DESTINATIONS New Inclusive Recovery Guides of UNWTO makes clear the importance of placing inclusivity at the center of recovery plans and provides key recommendations

A

s the world looks to bounce back from the impacts of the pandemic, ensuring accessibility for tourists with specific access requirements

20

DECEMBER 2020 TOURISM INDIA

can be a real ‘game-changer’ for destinations and businesses and will help to recover from the crisis and grow back in a more inclusive and resilient way.

New Inclusive Recovery Guides from the World Tourism Organization makes clear the importance of placing inclusivity at the center of recovery plans and provides key recommendations for achieving this. Launched on the International Day of Persons with Disabilities, the UNWTO Inclusive Recovery Guide is produced in partnership with the European Network for Accessible Tourism (ENAT), the ONCE Foundation of Spain, and Travability from Australia. Socio-Cultural Impacts of COVID-19: Issue I Persons with Disabilities, draws on the expertise of UNWTO’s Ethics Culture and Social Responsibility Department and its partners. While much progress has been made, the publication makes


clear that persons with disabilities and seniors encounter barriers preventing them from fully enjoying tourism experiences, even more so during the pandemic. Now, as UNWTO leads the restart of tourism globally, this guide outlines steps that governments, destinations, and companies should take to build back better, becoming more inclusive and competitive. UNWTO Secretary-General Zurab Pololikashvili said: “Tourism environments and services are often designed without considering the different access requirements that visitors and locals may have. The tourism sector must prioritize accessibility. This can be a real game-changer for destinations and businesses, helping them recover from the crisis and grow back in a more inclusive and resilient way.”

The recommendations advocating for accessibility during the recovery of tourism insist on six main action areas which are Assistance in a crisis, Adaptation of protocols, Inclusivity in postpandemic tourism, Accessibility in business planning, Staff training and inclusion, Innovation, and digital transformation. Including accessibility during every stage of repatriation, which requires the backing of destinations and disabled peoples’ organizations (DPOs). Following UNWTO guidance on adapting general health and safety protocols, considering that customers may have different abilities and requirements. The effective use of data to guide decisions on accessible tourism planning and adjusting accessibility policies and strategies to reflect

post-COVID realities and Treating accessibility as a competitive advantage, improving customer service, and the application of harmonized international standards to enhance the quality of life for all Extending professional training to better cater to tourists with different abilities, and ensuring equal opportunities in the tourism workforce, and Embracing innovation to make travel and tourism safer, smarter, and easier for all are the recommendations. The guidelines are thematic briefs from UNWTO’s Ethics, Culture, and Social Responsibility Department that reflect UNWTO’s ongoing commitment to inclusive tourism, enshrined within The UNWTO Framework Convention on Tourism Ethics, calling on signatories to facilitate tourism for persons with disabilities.

21

www.tourismindia.org

DECEMBER 2020 TOURISM INDIA

21


NEWS / TRAVEL EVENTS

ATM DUBAI 2021 TO RUN LIVE EVENT Live event to take place at DWTC on 16-19 May 2021 and will focus on what the future holds

22

DECEMBER 2020 TOURISM INDIA


A

s the new dawn beckons for the Travel & Tourism industry, ATM 2021 will take place at Dubai World Trade Centre on 16-19 May 2021 and will focus on what the future holds. Reed Travel Exhibitions, organiser of Arabian Travel Market (ATM), has announced that the theme of the show will be ‘A new dawn for travel and tourism’ and the spotlight will be thrown onto the current state of the industry and more importantly, what the future holds. It will also look at emerging trends and how innovation can drive the industry forward. Major destinations such as Dubai and Cairo are leading the way with estimated full-year 2021 occupancy levels of 68% and 65% respectively and closely followed by Abu Dhabi, Riyadh, Jeddah, Muscat, and Amman, with average occupancies of 58%, 56%, 51%, 48%, and 45% respectively. Overall, the average year-on-year growth of the 20 destinations researched was 47%. Prior to the pandemic, the direct contribution of travel and tourism to the Middle East’s GDP was predicted by the World Travel and

“Following the signing of the Israel–United Arab Emirates normalisation agreement, the Israel Ministry of Tourism is planning significant steps to promote Israel as a tourism destination in the UAE. This will include participating for the first time in the Arabian Travel Market with a large booth and a delegation of Israel tourism industry representatives, as well as attending high level conference sessions,” Ksenia Kobiakov, Director of New Markets Development Department, Israel Ministry of Tourism.

Tourism Council (WTTC), to reach the US $133.6 billion by 2028. So, given subdued oil prices and a general economic slowdown due to COVID-19 restrictions, it is clear that the regional economy will be relying on travel and tourism to recover quickly, once a vaccine has been fully developed and rolled out. “It is imperative that we include a virtual element to Arabian Travel Week because many industry professionals from around the world, cannot attend the live event in person every year. It would also be naïve of us to imagine that governments throughout the world will relax their travel restrictions, to the same degree, at the same time and of course reopening airports and flight routes will also vary by country,” said Danielle Curtis, Exhibition Director ME, Arabian Travel Market. ATM 2021 will also play an integral role in Arabian Travel Week and for the first time, a new hybrid format will mean a virtual ATM running a week later to complement and reach a wider audience than ever before

23

www.tourismindia.org

DECEMBER 2020 TOURISM INDIA

23


NEWS/ TRAVEL TRENDS

ADVANCING AN INTERNATIONAL CODE FOR PROTECTION OF TOURISTS

Participants of the Committee for the Development of an International Code for the Protection of Tourists also elected a Brazil as the Chair and Greece as the Vice-Chair.

T

he landmark legal framework of an International Code for the Protection of Tourists is a step closer to being realized. UNWTO hosted the consultative virtual meeting which counted on the participation of 92 Member States, as well as one Associate Member. Joining them to inform the discussions were legal experts from several global regions, all of the members of the special Consultative Group as well as introducing the Observers, international organi-

24

DECEMBER 2020 TOURISM INDIA

zations both governmental and non-governmental that will join forces with UNWTO in the development of the Code and guarantee that the result is a well representative and balanced set of standards The diverse range of observers reflected the strong interest in an International Code designed to offer tourists greater protection as consumers and to spread the responsibility of assisting tourists affected by emergency situations across the whole of

the sector. The European Commission’s Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs, which is responsible for the EU’s tourism policies highlighted its interest in following this project in view of the potential commonalities with the Commission´s work. The representative from the United Nations Conference on Trade and Development (UNCTAD, the International Civil Aviation Authority (ICAO) and the International Organization for Standardization (ISO). Additionally, and highlighting strong interest from the private sector in the work of the Committee, a number of business organizations and member groups took part as observers, among them the International Air Transport Association (IATA) and Hotrec, which represents the European hospitality sector were also Joined them


Since the onset of the COVID-19 pandemic, governments have helped airlines survive the crisis with approximately $173 billion in various forms of financial support

T

BEST PRACTICES FOR COVID-19 MARKET STIMULATION

he International Air Transport Association (IATA) called on governments to add market stimulation measures to the support they are giving to keep aviation financially viable. Such measures would encourage travel while systematic testing protocols enable a safe re-opening of borders. Since the onset of the COVID-19 pandemic, governments have helped airlines survive the crisis with approximately $173 billion in various forms of financial support. More support will be needed in the form of financial stimulus. Airline losses are now forecast to top $118 billion this year and nearly $39 billion in 2021. The industry is expected to continue burning through cash at a rate of almost $7 billion per month in the first half of 2021. Financial support must come in ways that do not further inflate debt which has risen by 51.4% in the crisis to $651 billion. To put this into perspective, total industry revenue in 2021 is expected to be $459 billion. “Financially viable airlines will be needed to lead the economic recovery from the depths of the COVID-19 crisis. Government sup-

www.tourismindia.org

port of $173 billion has helped many survive. With potential to safely re-open borders and revive travel with testing, governments will need to add measures that stimulate demand. Such targeted initiatives will help generate revenues, avoid adding debt to airlines, and immediately generate economic activity across the value chain,” said Alexandre de Juniac, IATA’s Director General and CEO. IATA identified five proven ways that governments can help stimulate the air travel market while avoiding adding more debt to already highly leveraged airline balance sheets: Temporary waivers or suspensions of government charges, taxes and fees to airlines and passengers will reduce flight 25costs and lower travel costs for passengers Route subsidies for flights to local/regional destinations to support connectivity for rural communities and business. Financial incentives in the form of rewards for operating flights, or seats flown, which can support airlines while load factors or yields are too low. Advance ticket purchases that governments can use for future

trips or distribute to the traveling public in the form of vouchers to support travel and tourism. Passenger travel subsidies in the form of vouchers for passengers or as a percentage cash-back on overall travel costs. In normal times, aviation supports more than 87 million jobs and $3.5 trillion in GDP contribution worldwide. But 46 million jobs and $1.8 trillion in economic activity supported by aviation have been put at serious risk by the dramatic fall in travel demand. The potential to re-start travel with testing should be a turning point. And it creates the opportunity for government measures to stimulate demand, taking economic advantage of aviation’s role as an economic catalyst. “A robust economic recovery needs people to start traveling again. Every job in aviation supports a further 29 jobs, demonstrating the broad impact that re-connecting the world will have. There are many good ideas out there. Any government stands to benefit by including proven stimulus measures into their economic recovery plans. When people travel, economies prosper and grow,” said de Juniac. DECEMBER 2020 TOURISM INDIA

25


NEWS/ INTERNATIONAL

DEPLOY TECH TO BRING TRAVEL BACK FASTER AND MORE SAFELY The latest projections from the WTTC show that more than 143 million jobs in travel and tourism have been impacted by the pandemic, and economies have seen a $3.8 trillion economic loss

T

o support the recovery of the travel and tourism sector, the World Travel and Tourism Council (WTTC), is advocating for swift action through its Safe & Seamless Traveler Journey (SSTJ) program, which envisages a seamless, safe, and secure end-to-end journey, encompassing both air and nonair travel. To make the best use of new and emerging technology and established border management principles to deliver an enhanced and touchless international passenger experience globally across borders, WTTC has entered into a partnership with Pangiam, to further work on the growth of travel and tourism, specifically surrounding biometrics. 26

DECEMBER 2020 TOURISM INDIA

Over the past decade, there has been robust growth in personal technology and communication in parallel to robust growth in travel. The pandemic has depressed travel severely, but there remains an expectation that the travel and tourism sector is moving forward to provide, through advanced technology, a more convenient and seamless experience that results in better passenger service, reduced time in transit, and greater profitability for travel-related businesses. Although estimates vary on when domestic and international travel will return to normal, governments and the travel industry should be poised now to meet the resumption of demand and maximize efficiencies through the adoption of biometrics. This is

not only for the benefit of future travel after conditions normalize but to meet the current safety needs of those still traveling. Biometric facial-recognition solutions for airport check-in require no contact with another individual and offer additional capabilities, including temperature checks. Biometric bag drop also limits the number of interactions travelers may have with airport crew or customs officials by automating and securing the passenger’s data. And Biometrics provides a speedier trip through the airport. Although physical distancing of 6 feet between people has become necessary, space limitations become less problematic when travelers move through them at a quicker pace.


That’s why biometrics is so critical at this moment. Touchless solutions and privacy-by-design biometrics play a critical role in restoring traveler confidence and significantly reduce the risk of the spread of the virus. Biometrics will work at every point of the journey to make traveling easier and touchless while providing border services with even greater security. The concept of privacy-by-design is critically important in this respect. As a relatively new technology, accountability, and transparency about the policies governing the use of biometrics are critical to maintaining public trust. The SSTJ program looks toward a future where travelers won’t need to provide the same information or documents multiple times. Instead, their experience will be seamless, fast, and more

WTTC is advocating for swift action through its SSTJ program, which envisages a seamless, safe, and secure end-to-end journey, encompassing both air and nonair travel

enjoyable throughout their entire journey. Biometrics will play a critical role in the resumption of travel and restoration of its economic benefits. In 2019, travel and tourism’s total contribution to global GDP was $8.9 trillion, a staggering 10.3% of the total. The sector also supported 330 million jobs worldwide, which is every one in 10 jobs, and one in every four new jobs created over the last five years. Clearly, travel and tourism is not only a great partner with governments to create jobs but is among the strongest drivers of economic growth. The smart money in the industry realizes that rebuilding travel in a safer and more cost-effective manner through biometrics needs to happen. And it needs to happen now.

27

www.tourismindia.org

DECEMBER 2020 TOURISM INDIA

27


NEWS / NATIONAL

JOINT EFFORTS BY STATES VITAL TO REV UP PANDEMIC-HIT TOURISM Mr. Kadakampally Surendran, Minister for Tourism, Government of Kerala has urged the need of greater co-operation among Indian states by evolving mutually beneficial policies and strategies is vital to revive tourism in the country, battered by COVID-19 pandemic

G

reater co-operation among states by evolving mutually beneficial policies and strategies is vital to revive tourism in the country, battered by COVID-19 pandemic, Mr. Kadakampally Surendran, Minister for Tourism, Government of Kerala said. The Minister was addressing a virtual summit organised by a digital travel magazine. “The Changing Face of Travel� was the core theme of the conclave, attended by leading travel industry figures and policy makers from state tourism boards. The participants deliberated on pressing issues of travel and tourism industry and the way forward, with special focus on domestic tour-

28

DECEMBER 2020 TOURISM INDIA


ism. “A key objective of the summit is to leverage the potential of domestic tourism. This calls for increased co-operation and co-ordination among all states by formulating mutually beneficial policies and strategies,” Mr. Surendran said. Recalling that the state tourism minister’s summit hosted by Kerala last year had come up with a resolution on the need to rationalise taxes and tariffs by striving to evolve a consensus, he said “as we are emerging out of the pandemic-induced crisis, such an approach assumes greater significance now.” A globally renowned brand, Kerala Tourism has been no exception to the global downturn. The state has reopened most of its tourist centres, resulting in a consistent uptick in footfalls. With restrictions being relaxed, the state is hoping that the tourist season that coincides with the year-end and the New Year

Mr. Kadakampally Surendran, Minister for Tourism, Kerala

would further pick up, he said. “There is lot of fatigue in people’s minds due to quarantines, lockdowns, isolation and work from home schedules imposed

by the pandemic. So, people will be looking forward to come out of homes and re-energise themselves,’’ Mr. Surendran noted. Kerala has been strictly following the Standard Operating Procedures (SOPs) put in place by the Ministry of Health & Family Welfare and the Ministry of Tourism, Government of India, for hotels, accommodation units, resorts and transport operators, the Minister said. Kerala Tourism has added more products to its attractive bouquet like Veli Miniature Train in the state capital, flagged off recently. Vellar Craft village, near Kovalam beach, will be opened on 17th December by Mr. Pinarayi Vijayan, Chief Minister of Kerala. Shangumugham, Kovalam and Varkala beaches, Akkulam tourist village and various destinations across the state are being renovated. Around 40 new destinations, which have been beautified recently, are awaiting tourists, he added.

29

www.tourismindia.org

DECEMBER 2020 TOURISM INDIA

29


NEWS / NATIONAL

RIGHT TIME TO PROMOTE MEDICAL AND WELLNESS TOURISM Union Tourism Minister has virtually attended the 5th meeting of the National Medical and Wellness Tourism Promotion Board

M

r. Prahlad Singh Patel, Union Minister of State (IC) for Tourism & Culture has virtually attended the 5th meeting of the National Medical and Wellness Tourism Promotion Board on December 14, 2020. The National Medical and Wellness Tourism Board was formed to address impediments to the growth of Medical Tourism and to provide a dedicated institutional framework to take forward the cause of promotion of Medical Tourism, Wellness Tourism and Yoga, Ayurveda Tourism, and any other format of Indian system of medicine covered by Ayurveda, Yoga, Unani, Siddha and Homeopathy (AYUSH). Eminent doctors like Dr. Naresh Trehan of Medanta, Dr. Randeep Guleria, Director, AIIMS, Dr. Devi Prasad Shetty, Chairman of Narayana Health are among other members of the board. During the meeting, Mr. Patel said that this is the right time to 30

DECEMBER DECEMBER2020 2020Tourism TOURISM IndiaINDIA

promote Yoga, Ayurveda which will be the need of the time for people. India has 34 hospitals that are accredited by the Joint Commission International (JCI) and 578 under the National Accreditation Board for Hospitals & Healthcare Providers (NABH). Mr. Patel said,“The number of hospitals under the international standards of JIC has to increase so that tourists have more hospitals to choose from. Under Ayushman Bharat a lot of hospitals have been upgraded. So now they will be incorporated into NABH and their level is elevated to JIC levels so that people coming to India for medical tourism have more options. In fact, even visas will be granted based on recommendations from these centers and hospitals.” Mr. Patel said, “The Medical and Wellness tourism is rapidly growing. The Global Medical Tourism Market was worth USD 19.7 Billion in 2016 and estimated to be grow-

ing at a CAGR of 18.8 %, to reach USD 46.6 Billion by 2021 (Source: Services Export Promotion Council, Ministry of Commerce). Asia-Pacific accounted for the largest share of around 40% of the global market.”More than 130 countries around the world are competing for a pie of this global business. The popular medical tourism destinations include India, Brunei, Cuba, Columbia, Hong Kong, Hungry, Jordan, Malaysia, Singapore, South Africa, Thailand, and the USA, etc. It encompasses primarily and predominantly biomedical procedures, combined with travel and tourism”. He added that the total number of inward medical tourists doubled in a span of just three years in India. In 2017, around 22 percent of arrivals from West Asia were for medical purposes, followed by 15.7 percent from Africa, according to the Indian Tourism Statistics, 2018 report.


INTERNATIONAL CONVENTION OF BUDDHIST TOUR OPERATORS

Mr. Prahlad Singh Patel has virtually inaugurated the ABTO (Association of Buddhist Tour Operators) International Convention

M

r. Prahlad Singh Patel, Union Minister of State (IC) for Tourism & Culture, Government of India has virtually inaugurated the ABTO (Association of Buddhist Tour Operators) International Convention in New Delhi on December 10, 2020. The three-day event was organized in partnership with the Ministry of Tourism from 10-12 Dec 2020 in Bodhgaya, Bihar. Addressing the occasion, the Union Minister said that Government has been making special efforts to promote Buddhist tourism in the country. Highlighting that over the last six years Government has taken several measures in this regard, he mentioned about Swadesh Darshan Scheme and PRASHAD Yojana. He said that the Ministry has sanctioned more than Rs 350 cr for the development of Buddhist Sites under the Swadesh Darshan Scheme and more than Rs.900 crore have been sanctioned under the PRASHAD Scheme. Talking about other steps taken, Mr. Patel said that Signages in Sinhala language at Sanchi monument in Madhya Pradesh www.tourismindia.org

and Signages in Chinese language at Sravasti and Sarnath have also been installed. The Minister added that the government has decided to place more signages in languages of different countries wherever footfall of foreign tourists from a particular country is more than one lakh for their convenience and comfort. Mr. Patel also said that as ASI is re-listing the Monuments and in the coming days, the number of the Monuments may increase significantly. The Minister added that the government is trying to provide tourist facilitators at significant locations to give correct information to tourists. He assured the stakeholders that the Ministry of Tourism will consider the inputs and difficulties being 31

faced by them as suggestions and try level best to resolve them. Mr. Patel also stated that the Tourism Ministry is making efforts to register accommodation units in the country in the Ministry’s portal National Integrated Database of Hospitality Industry (NIDHI). To date, around 32000 accommodation units have been registered on the portal which was activated this year. The process is underway to have information related to tourism, such as details about hotels and other facilities at tourist destinations. This portal will also provide information about tours and travels, he said. The Minister appealed to tours and travel operators to register themselves for this special portal.

DECEMBER 20202020 TOURISM INDIA DECEMBER Tourism India

31


NEWS/OUTBOUND

MALDIVES TARGETS TO ACHIEVE 2 MILLION TOURIST ARRIVALS BY 2023 MALDIVIAN TOURISM INDUSTRY CELEBRATING ITS 50TH ANNIVERSARY THIS YEAR AND PLANS TO REACH 2 MILLION TOURIST ARRIVALS TO MALDIVES BY THE YEAR 2023 32

DECEMBER 2020 TOURISM INDIA


Dr. Abdulla Mausoom, Minister of Tourism, Republic of Maldives

A

s part of the the 50th

anniversary of the Maldivian tourism industry, Dr. Abdulla Mausoom, Minister of Tourism, Republic of Maldives has revealed ambitious plans to reach 2 million tourist arrivals to the Maldives by the year 2023. Speaking at the TTM Travel Summit 2020, he also stressed the importance of developing local island tourism and promoting it through the joint work of relevant parties involved in the industry. A website specifically targeted for this has been launched under the name “islands. mv”. The website will pave the way for providing detailed information about islands in Maldives, cultural attractions, heritage sites, ecological features, Maldivian cuisine, and diving/snorkeling spots accessible nearby the specific island. Island councils will act as the marketing body for the island and will work closely with the guesthouses to attract more tourists.

www.tourismindia.org

The Minister commented on the creativity of the industry partners and how the ministry wishes to give them room to develop marketing tools and strategies to further enhance the tourist arrival numbers. He stressed the importance of being locally present on all platforms which boosts the destination presence and provides a path for more connection between the Maldives and potential visitors. According to the Minister, the international connectivity will be diverted to the Southern and 33 Northern airports instead of the central area. With the newly developed domestic airports, including the most recently established Hoarafushi Airport, it has become easier to link transport routes. The government is currently working on establishing a domestic transport network in Thiladhunmathi. “Moreover, the capacity of Velana International Airport will be increased by 2020.”

The Minister commended the workforce of the industry and stated that their aim is to empower them through a program where they can attend a few modules specially structured for them. This will allow them to grab new job opportunities in the coming years. He also expressed that in the future, the Ministry will venture into niche areas such as cultural and ecological tourism due to the emergence of “social impact travel” integrated by current travelers; 2020 has become the age for “socially conscious travelers”. The Maldives has recorded over 440,197 tourist arrivals so far this year, with over 56,000 arrivals since the reopening of borders in July; the top market arrivals are Russia and India. The Ministry, together with relevant stakeholders, continue to work alongside to market and promote the travel and tourism industry in the Maldives. DECEMBER 2020 TOURISM INDIA

33


NEWS / AIRLINES

DISCOVER QATAR

ANNOUNCES THE LAUNCH OF ITS FIRST EXPEDITION CRUISE The ‘Whale Sharks of Qatar’ expedition cruise will provide guests with a unique opportunity to observe one of the world’s largest gathering of the world’s biggest fish

D

iscover Qatar, the destination management subsidiary of Qatar Airways, has announced the launch of its very first expedition cruise se-

34

DECEMBER 2020 TOURISM INDIA

ries, which will offer guests an awe-inspiring experience while travelling in luxury and comfort around Qatar’s coastline. The cruises, which are designed for

seasoned and adventurous travellers, provide a unique opportunity to observe the largest gathering of the world’s largest living fish – the Whale Shark – in the Al Shaheen marine zone. Whale Sharks, often referred to as ‘gentle giants’, are estimated to have existed for 60 million years. They can live up to 100 years and grow up to 12 metres in length – about the size of a large school bus. Between the summer months of April and September, during their annual migration to the region, Whale Sharks are found feeding in groups of hundreds in the Al Shaheen marine zone within the Arabian Gulf, which lies 80 kilometres off the northern coast of Qatar. The Discover Qatar expedition cruise will give passengers the privilege of accessing the Al Shaheen restricted marine zone – a diverse ecosystem of immense


natural beauty – to witness the majesty of the Whale Shark gathering, as well as a unique coastal exploration adventure. From observing Whale Sharks, snorkelling in coral reefs, exploring mangroves to gliding through the turquoise waters of Khor Al Adaid channel, a team of expert guides, marine biologists, naturalists and ornithologists will lead guests to identify local wildlife, offer a cultural perspective on the sites explored and ensure a memorable expedition experience. Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “Qatar is a unique setting for expedition cruises and I am hugely excited to launch our first product in this area to show off our country’s beauty to the world. Qatar, with its abundance of rugged, untouched nature, surrounded by crystal waters and a unique biodiverse ecosystem, offers exciting adventures that allow visitors to connect with nature and visit areas of Qatar that

are only accessible by the sea. Also, our guests will have the unparalleled opportunity to observe the biggest gathering of the world’s largest fish – the Whale Sharks.” Discover Qatar offers customers an eight-night, nine-day expedition cruise package on board a luxury expedition ship on full-board basis. Guests will enjoy five-star services, elegant accommodation, sight-seeing discoveries and exploration adventures while the highly trained crew will ensure safe travel in comfort and style. Customers will also have the opportunity to extend their travel to a ten-night, eleven-day package, including a three nights stay in Doha, to explore the city’s cultural heritage and traditions, visit must-see attractions and landmarks, as well enjoy the colourful commerce and culinary offers within Souq Waqif’s vibrant alleyways. Discover Qatar has partnered with PONANT, the world’s lead-

er in luxury expeditions cruising, to offer this cruise series. Guests will travel on board ‘Le Champlain’, one of PONANT’s new explorer-class cruise ships, which boasts innovative features, stylish design and cutting-edge technology. This impressive ship takes elegance and class to the seas offering 92 luxurious staterooms and suites equipped with high-end amenities, a 24-hour butler service, two restaurants and a luxury-level spa. Customers will also enjoy an infinity pool and a multi-sensory futuristic underwater lounge with large observation windows below the waterline. A hydraulic platform will ease disembarking and embarking when guests participate in expeditions. Cruise season will start in March 2021 and will run seven consecutive weekly departures. Prices start from USD 5,295 per person. For more information visit https://www.discoverqatar. qa/whale-sharks-of-qatar

35

www.tourismindia.org

DECEMBER 2020 TOURISM INDIA

35


NEWS / AIRLINES

OMAN AIR

OFFERS MORE SPACE, COMFORT AND CONVENIENCE Guests can choose “My Space”, an option which gives Economy Class guests the opportunity to ensure that the seat next to them is vacant until 3 hours before their flight’s departure time

O

man Air, the national carrier of the Sultanate of Oman, is now offering “My Space”, an option which gives Economy Class guests the opportunity to ensure that the seat next to them is vacant. The airline’s program makes it simple to travel with even more comfort and convenience. When guests check in online 48 hours before their departure, they can select their seats via an interactive seat map and choose the option to ensure at least one seat next to them is vacant. If the option is not available for guests’ chosen seats, they can select another seat that does have adjacent vacancies. More information is available at omanair. com. Guests can choose “My Space” until 3 hours before their flight’s departure time. Oman Air CEO Abdul Aziz Al Raisi said, “We are committed to providing a safe environment for our guests while offering options that will increase their comfort”. While the airline offers this choice, which is convenient and safe, it also continues to maintain its comprehensive safety program throughout all elements of the travel journey, to ensure that guests fly confidently. Oman Air Senior Vice President - Revenue Management, Pricing & 36 36

DECEMBER 2020 TOURISM INDIA

Distribution Umesh Chhiber said, “Our guests appreciate flexibility and choices while they are travelling. In cooperation with our trusted partner, Plusgrade, we are giving them the opportunity to fly with more space around them”. Masks are required when guests are on board the aircraft and in Oman’s airports. Distancing is maintained while guests board and exit the aircraft, which are carefully cleaned after each flight and at the end of every day. Cabin crew all wear a full set of personal protective equipment, meal service has been modified to increase safety

and a number of other steps have been taken to ensure that the airline’s guests and crew are safe at all times. Guests who are planning to depart from Oman should ensure that they are aware of all pre-departure requirements, which are provided at omanair.com, as well as the requirements at their destinations. Guests planning to travel to Oman should ensure they are aware of all requirements, which are posted at the Civil Aviation Authority website, paca.gov.om.


VISTARA AND SINGAPORE AIRLINES DEEPEN COMMERCIAL PARTNERSHIP S

Singapore Airlines (SIA) and Vistara, a joint venture between Tata Sons Private Limited and SIA, have signed a Commercial Cooperation Framework Agreement

ingapore Airlines (SIA) and Vistara, a joint venture between Tata Sons Private Limited and SIA, have signed a Commercial Cooperation Framework Agreement. This agreement will further strengthen SIA’s and Vistara’s existing partnership and enable them to offer seamless services to their customers by harmonising efforts in capacity planning, sales, marketing, joint fare products, customer services and operations. The agreement, which is subject to regulatory approval in Singapore, is an extension of a codeshare partnership that came into effect in 2017. Strengthening the partnership between SIA and Vistara will allow both airlines to achieve further synergies on services between Singapore and India, as well as in the key regions of South East Asia, Australia and New Zealand. This will be important as the aviation industry recovers from the impact of the Covid-19 pandemic, and both international and domestic connectivity are restored in a gradual and calibrated manner in tandem with the demand for air travel. www.tourismindia.org

Ms JoAnn Tan, Acting Senior Vice President Marketing Planning, Singapore Airlines, said: “By bolstering our partnership, Singapore Airlines and Vistara are able to work together to provide additional options for our customers. It also reflects the importance of the Indian market to Singapore Airlines, as well as our commitment to grow our network in the coming years.” Mr. Leslie Thng, Chief Executive Officer, Vistara said: “We are thrilled to further strengthen our partnership with Singapore Airlines. The intent is reflective of our deep-rooted commitment to providing our customers the fin-

est and the most convenient way to fly across the world with the consistency of a five-star travel experience. This is in line with our long-term growth plan of expanding Vistara’s global presence and presenting India’s best airline to the world.” Vistara is India’s highest-rated airline on Skytrax and TripAdvisor, and has been the winner of several ‘Best Airline’ awards. In a short span of five years, Vistara has raised the bar for operations and service delivery in the Indian aviation industry by offering an unparalleled flying experience to travellers. File phto

37

DECEMBER 2020 TOURISM INDIA

37


FEATURE/DESTINATION

Text & Photos by T. Narayan

SANGLA VALLEY

SWITZERLAND OF INDIA S

angla Valley known as the Switzerland of India with Baspa river flowing along is in the Kinnaur District of Himachal Pradesh close to the Indo Tibet border. In Tibetan, the term Sangala means “pass of light� which refers to the valley receiving sunlight during the day. Sangla Valley begins at Karcham and ends at Chitkul the last

38

DECEMBER 2020 TOURISM INDIA

village along the Indo Tibet border. Sangla is the major town in the valley and is surrounded by forested slopes and with magnificient views of the snow capped mountains and lies in the greater Himalayan Range. Till 1989 outsiders were allowed only with special permits in this valley for its close proximity to the china border. The Baspa River flows in

the Sangla Valley which is rich in apple orchards, apricot, Wall-nut, Cedar trees, and glacial streams with trout. The main village in the valley being Chitkul, Rakcham, Batseri, Themgarang, Kamru. The nearby Baspa hydel-project has been completed in 2004. Besides the natural beauty of Great Himalaya Kamru Fort, Mata Devi Temple & Bearing Nag Temples


are the main attractions of the Valley. Sangla Valley is a part of Kinnaur and inhibited by Kinnauris. The main livelihood is agriculture while apples are a major cash crop here. The apples grown here are considered to be the finest in the world. The valley remains closed for six months during winter when the snowfall is heavy. Enjoy undisturbed walks across the valley where one gets to admire the flora and fauna including Apple orchards. For adventure one can try rappelling, rock climbing, River Crossing and Angling. Day treks are a good option one can get to see the beautiful Kinner Kailash peak up-close. There is a glacier trek which will take you to the snowy regions of the mountains though by late sum-

mers they more or less disappear, which is a must. The Kamru Fort is over 800 years old. It houses the famous Kamakshi Devi Temple and the Bering Nag Temple is dedicated to the snake of Lord Shiva. Visit to the Chitkul village is a must as it is the last town on the Indian borderwith Tibet where one can still see the traditional houses though they are being modernized at a rapid pace. Also visit Batseri, Karchem, & Kalpa, all of which are located close to Sangla.

39

www.tourismindia.org

DECEMBER 2020 TOURISM INDIA

39


FEATURE/DESTINATION

40

DECEMBER 2020 TOURISM INDIA


T. Narayan, a well-known Travel & News Photographer has served as senior photographer with The Times of India and as the national photo editor of The Hindustan Times. He has alsobeen the photo editor of India Today and Outlook. Presently Narayan conducts Photography tours and workshops through his venture TNSS Photography Tours and Workshops. www.tnssphotography.com

T. NARAYAN

41

Dangerous Roads to sangla valley www.tourismindia.org

DECEMBER 2020 TOURISM INDIA

41


FEATURE/DESTINATION

SANGLA VALLEY CAN BE REACHED FROM, EITHER DELHI OR CHANDIGARH. FROM DELHI, SANGLA VALLEY IS MORE THAN 500KMS AWAY. FROM CHANDIGARH, IT IS AROUND 350KMS ONE TO PASS THROUGH SHIMLA. FROM SHIMLA IT IS ANOTHER 6-8 HOURS AWAY AS ONE HAS TO DRIVE THROUGH THE MOST DANGEROUS MOTORABLE ROADS AS DESCRIBED BY THE NATIONAL GEOGRAPHIC CHANNEL. SPREAD OVER AN AREA OF OVER 40KMS, IT’S A MAGNIFICENT SIGHT TO BEHOLD. SNOW CLAD MOUNTAINS SURROUND YOU AND YOU GET TO SEE THE KINNER KAILASH PEAK. THE BASPA RIVER FLOWS THROUGH THE VALLEY AND THAT IS WHY IT IS ALSO KNOWN AS THE BASPA VALLEY. BEST TIME TO VISIT SANGLA VALLEY IS ANYTIME BETWEEN MARCH TO NOVEMBER. SO HURRY BLOCK YOUR DATE FOR SANGLA VALLEY AS IT OPENS UP THIS SEASON FOR THE TOURIST 42

DECEMBER 2020 TOURISM INDIA


43

www.tourismindia.org

DECEMBER 2020 TOURISM INDIA

43


FEATURE/DESTINATION

44

DECEMBER 2020 TOURISM INDIA


SANGLA VALLEY HAS MANY THINGS TO OFFER AND ONE CAN ENJOY IT ALL BY STAYING AT THE KINNER CAMPS RUN BY TWO BROTHERS PRADEEP AND DALIP NEGI EXCELLENT HOST WITH COMFORTABLE STAY IN SWISS LIKE TENTS WITH AWESOME FOOD. KINNER CAMPS PROVIDES ALL FACILITIES THAT THE TOURIST NEED TO ENJOY THE VALLEY. FOR DETAILS VISITHTTP://WWW.KINNERCAMPS.COM/STAY AT KINNER CAMPS IS HIGHLY RECOMMENDED. PRADEEP AND DALIP CAN BE REACHED ON +91 9805378324 AND +91 9805841273

One can also join various Photography Workshops counducted by PhotoRoutes for details visit www.photoroutes.in

45

www.tourismindia.org

DECEMBER 2020 TOURISM INDIA

45


NEWS / TRAVEL & HOSPITALITY

72-HR QUARANTINE -FREE JOURNEYS WILL REVIVE INTERNATIONAL BUSINESS TRAVEL EASA/ECDC guidelines recommend quarantine exemption for short stay travel

T

he joint recommendation of the European Union Aviation Safety Agency and the European Centre for Disease Prevention and Control (EASA/ECDC) to call for an exemption on quarantine for people travelling for less than 72 hours, is welcomed by WTTC. The proposal is also under active study by the UK government, according to the Report of the Global Travel Taskforce, of which WTTC is a key contributor, which was prepared for the Department for Transport. WTTC believes it could signal the return of international business travel and provide a significant economic boost. International business travel could restart if an agreement is secured to safeguard journeys of up to 72-hours free from quarantines, says the World Travel & Tourism Council (WTTC).WTTC agrees with EASA/ ECDC who has called for travellers not to be automatically considered as high-risk for possibly spreading the infection. However, the recommendations fall short as they do not address the replacement of quarantines for a testing regime at departure, 46

DECEMBER 2020 TOURISM INDIA

with quarantines causing untold damage to the already struggling global Travel & Tourism sector. Mr. Gloria Guevara, WTTC President & CEO, said: “The revival of international business travel is crucial to kickstarting the global economic recovery, as last year, inbound international business travel across Europe accounted for US$111.3 billion (€99.8 billion), whilst globally it accounted for more than US$272 billion. “The EASA/ECDC proposed guidelines to exempt passengers from quarantines for travel of 72 hours or less would be a significant step in the direction towards the wholesale revival of business travel. “Airlines, hotels, and a vast infrastructure of businesses within the global Travel & Tourism sector, all heavily rely upon business travel. The loss of international business travel leaves airlines especially exposed, particularly on highly competitive short-haul and transatlantic routes, which depend upon them for the bulk of their profits. “While we welcome all initiatives which could lead to the revival of international travel, we hope to

persuade EASA and ECDC to focus on testing at departure, rather than at the point of entry, so as to reduce the possibility of transmission onboard aircraft and reduce unnecessary barriers to travel. “These measures will help ensure the long-term resuscitation of the global Travel & Tourism sector, which, according to WTTC’s 2020 Economic Impact Report, during 2019, was responsible for one in 10 jobs (330 million total), and made a 10.3% contribution to global GDP and generated one in four of all new jobs.” The guidelines from EASA/ECDC considered the reduced likelihood for infection for those travelling for short periods (i.e. those expecting to return within 72 hours or less) and where contacts with the local population are limited and avoiding any social interactions. It suggests such travellers should not be subjected to quarantines and/ or COVID-19 testing unless they show any symptoms of the virus. However, it continued to recommend all of those who travel must still ensure they adhere to local social distancing rules, to protect themselves and others around them, at all times.


EXPERIENCE TRANQUILITY AND LUXURY STAYCATION AT JW MARRIOTT BENGALURU

The hotel offers cuisines from around the world at their award winning restaurants JW Kitchen, ALBA, Merak and UNO

B

engaluru’s most loved 5-star hotel, situated at the posh locale of Vittal Mallya Road, JW Marriott Hotel Bengaluru brings to you a Staycation made just for you. Whether you are a couple, a family or a group of friends there’s so much more exciting in stock for everyone. The hotel is well known for its bespoke hospitality services and incredible F&B offerings that brings back guests to experience the best of services and offerings in town. With the kind of year we have had, it becomes all the more necessary to enjoy a staycation that promises to spoil you with great choices. The hotel offers cuisines from around the world at their award winning restaurants JW Kitchen, ALBA, Merak and UNO. All your wellness needs will be taken care of by SPA by JW that allows one to rejuvenate in style, Yoga Ses-

www.tourismindia.org

sion at the iconic Cubbon Park or Pooliside keep your spirits high, state-of-the-art gym will not make you miss a day of workout. On the other hand, its location allows guests to experience world class brands right in the neighbourhood giving access to the best things in life and beyond. Making the deal all the more lucrative are offers such as three meals, early check in and late check out, Kids stay for free, 1+147on Cocktails or Mocktails among many. Not just that, guests with ICICI Bank Wealth & Private Bank customers will get 20% off on a stay of 2 nights. Whereas, patrons who are HSBC Premier customers pay for 2 nights and avail 1 additional night complimentary as well as 20% off on all meals and spa (subject to availability of Spa facilities) during the stay. DECEMBER 2020 TOURISM INDIA

47


NEWS / HOSPITALITY

ALBA THE DINING DESTINATION A modern and contemporary fine dine restaurant at JW Marriott Hotel Bengaluru is now a destination for the aficionados of Nouvelle European cuisine

I

n the heart of Bangalore city overlooking the iconic Cubbon Park, Alba, a modern and contemporary fine dine restaurant at JW Marriott Hotel is now a destination for the aficionados of Nouvelle European cuisine. Previously known best for its Italian decadent, Alba now celebrates fine dining with European cuisine, which has a natural atmosphere that together brings a fine selection of signature dishes crafted by the hotel’s culinary

48

DECEMBER 2020 TOURISM INDIA

experts. Designed in the form of an amphitheatre, the restaurant provides private and semi-private dining options; the dishes made from the fresh produce will make you smile and leave you spoilt for choice. The new menu not only reflects an authentic European culinary, but also gives the cuisine a much-needed shake-up from old trends. The newly introduced menu is influenced by French, Italian, and Spanish cuisines that come with

an assortment of exotic offerings in the 3 course and 4-course meal options. The dishes in the menu include Local Burrata Salad, New Zealand Asparagus, Torched Sea Scallops, Deer Tongue Lettuce, “18 Hours” Braised Free Range Poultry Broth, Double Surprise Parcels, Capra Milk And Sundried Tomato, Local Reef Cod, Umami Potato Whipped, Strip Tenderloin Steak, Pizza Vesuvio, Gamberi Funghi, accompanied with desserts like Sea Buckthorn, Nutella


And Black Olives, Tiramisu and Goat Yoghurt And Jamson Plum Honey, among other signature dishes. Making the menu complete is some beverages to refresh your palate are classic Virgin Mojito, Michelada, Kalangdi Lemonade, and Peanut Butter & Brownie Shake. One can also try the cocktails, wines, single malts, scotch, vodka, Beers, Liqueurs, and more. Alba also features an interactive live kitchen that allows guests to get a peek into the preparation of the meal. And, understand various nuances that go into the making of an incredible dish at the restaurant. The presence of a tasting prosecco bar only makes for an alluring experience for the guests. Speaking on the occasion, Gaurav Sinha, Director of Operations at JW Marriott Hotel Bengaluru says, “Alba has been one of the favourite dining destinations ever since its launch. With this new menu, we are confident that our guests and food enthusiast at large will revel in the refreshing flavours and tantalizing dishes from Alba” Sharing his excitement, Chef Daniel Koshy, Executive Chef, JW Marriott Hotel Bengaluru says, “The new menu showcases the exceptional range of authentic European cuisine on offer at Alba. It combines Alba classic dishes such as Spring Chicken Pate’ Peruvian Chicken Doughnut Ravioli, Green Norwegian Salmon, using this season’s ripest ingredients. The highlight of this menu is not only its innovative use of great, fresh flavours, but also its commitment to seasonality and responding to the growing trend and demands of our diners” Elegant interiors, combining classic furniture, seating options, overlooking the city’s celebrated green canopy are bound to add to your overall experience. Classic chic décor add to that, the www.tourismindia.org

classic yet contemporary lounge music and candlelight ambiance create a tasteful and unique appeal. It promises an exciting and gastronomically enriching journey that will leave your taste buds crave for more. Each dish is specially crafted to bring you a holistic experience of raw European culinary art, without any compromise on authenticity. A Chef’s table plays host to special occasions with specially curated Chef Menus with beverage pairings.Adding to the long list of must-tries, are Peruvian Chicken Doughnut Ravioli, Green Norwegian Salmon and Goat Yoghurt and Jamson Plum Honey Dessert! Every dish on this new menu boasts of an experiment with flavours and textures gone right

49

DECEMBER 2020 TOURISM INDIA

49


NEWS / HOSPITALITY

IHCL OPENS THE CONNAUGHT - A SELEQTIONS HOTEL IN NEW DELHI A bold new expression of Delhi’s rich heritage

T

he Indian Hotels Company (IHCL), has announced the opening of The Connaught, New Delhi which presents a unique and striking design, combining the art deco charm of Connaught Place and contemporary luxe interiors. Strategically situated in New Delhi’s prime area, Lutyens, The Connaught will be a part of the SeleQtions brand – a named collection of hotels and resorts. Mr. Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL said, “The Connaught is the newest jewel in the crown of the SeleQtions portfolio. With its thoughtfully designed interiors, The Connaught reflects the best of the cultural and social milieu of the city. With the launch of The Connaught, IHCL further strengthens its presence in India’s capital.” Exuding character at every corner, the hotel features 104 spaciously designed rooms conceptualized by the globally renowned Swedish designer, Christian Lundwall, of LWA. Located in the heart of the city, The Connaught is a perfect

50

DECEMBER 2020 TOURISM INDIA

abode for business and leisure travellers. The hotel’s distinctive offerings include an all-day diner, The Hub, which takes guests on a gastronomical journey across global and local cuisines, whilst featuring some of Delhi’s legendary favourites. The restaurant opens into an al-fresco dining venue, and also extends into a stylish cocktail bar that promises to be the city’s most sought after watering hole. The Connaught has state-of-the-art spaces for business conferences or social gatherings, including a 2000 sq. ft. open-air terrace. “The Connaught is a vibrant expression of New Delhi, which includes elements of fun and flamboyance. This is perfectly complemented by our warm and attentive team, who will deliver personalized and immersive experiences. I am looking forward to welcoming guests to our oneof-a-kind hotel,” said Ms. Sonali Chauhan, General Manager, The Connaught, New Delhi. With the addition of this hotel, IHCL will have 15 hotels in Delhi-NCR, including two under development.


VISIT MALDIVES COMMENCES AN INSTAGRAM LIVE CONFERENCE WITH INDIAN CELEBRITIES

V

isit Maldives commences an Instagram conference with five Indian celebrities to create awareness about the new travel guidelines, to build optimism, and keep Maldives top-of-mind during this time further reinforcing Maldives is a safe haven with naturally distanced islands & added health and safety measures. The Instagram live conference was carried out on November 27, 2020, with well- known Indian film and television celebrities, Karishma Sharma, Kishwer Merchant, Tanya Sharma, Abigail Pandes, Pryanca Talukdar. The celebrities shared their experiences from travelling to Maldives and discussed the procedures before arriving in Maldives with their audience which went LIVE from their Instagram account. The virtual live conference aims to educate the Indian audience by leveraging the Indian celebrities to further

www.tourismindia.org

build brand awareness for ‘Rediscover Maldives...The sunny side of life’. Additionally, this will also strengthen engagement and increase brand visibility on the most consumed social media platform -Instagram. With the reopening of Maldives borders and the establishment of the travel bubble between India and Maldives, Indian arrivals have been growing in an upward trend. Currently the Indian market is the second-largest source market in terms of arrivals to Maldives. To strengthen

the growth and increase the market share, Visit Maldives is conducting several marketing activities in the Indian market such as a Radio campaign, familiarization trips, and participating in virtual events. Furthermore, Visit Maldives is currently conducting a global media campaign, Radio Campaign with Al Khaleejiya in the Middle East, an online roadshow in China, Campaign with Skyscanner & CNN in efforts to entice travelers to return to the sunny side of life.

51

DECEMBER 2020 TOURISM INDIA

51


NEWS / INTERNATIONAL

UAE & BAHRAIN FIRST TO BENEFIT FROM ISRAELI TOURISM

ATM EXPECTS INFLUX OF PARTICIPANTS FROM ISRAEL AND ACROSS THE GLOBE AS ABRAHAM ACCORDS OPENS-UP UAE & BAHRAIN TO MASSIVE POTENTIAL; 6 MILLION OUTBOUND TRIPS MADE FROM ISRAEL IN 2019

A

rabian Travel Market (ATM), is expecting a huge influx of exhibitors and visitors from Israel and further afield, wanting to take full advantage of Israel’s participation in its first

52

DECEMBER 2020 TOURISM INDIA

major travel event in the Middle East. ATM, which has already announced that the 2021 edition of its annual showcase, will take place live at the Dubai World

Trade Centre (DWTC) on Sunday 16 to Wednesday 19 May, has witnessed a massive spike, not only in enquiries from Israel, but from travel companies around the world that specialise in tours


to that region. “Following the signing of the Israel–United Arab Emirates normalisation agreement, the Israel Ministry of Tourism is planning significant steps to promote Israel as a tourism destination in the UAE. This will include participating for the first time in the Arabian Travel Market with a large booth and a delegation of Israel tourism industry representatives, as well as attending high level conference sessions,” said Ksenia Kobiakov, Director of New Markets Development Department, Israel Ministry of Tourism. Putting that into context, according to the Dubai Government’s Department of Tourism and Commerce Marketing (DTCM), in 2019, 8.6 million international trips were made by Israelis, a 9% CAGR over the past five years. The prospective length of stay by 2022 is forecast to be 11.5 nights indicating a willingness to embark on longer trips with business and leisure visitors making up 53% of the total outbound market. Currently Poland, France and other European destinations dominate, but Turkey and Egypt are top five destinations, showing potential interest in MENA destinations. “The interest shown by the Israeli Ministry of Tourism as well as other travel professionals based in Israel and international operators specialising in tours to Israel, has been extraordinary. This is a brand new market for both inbound and outbound operators and will provide a much needed boost to regional and international travel,” said Danielle Curtis, Exhibition Director ME, Arabian Travel Market. “However, it is not just about direct travel between Israel and UAE and Bahrain,” she added. “Due to the burgeoning international flight network between El www.tourismindia.org

Al, Emirates, flydubai, Etihad and Gulf Air, there will be massive potential for two-centre holidays or stopovers, either during inbound or outbound legs. “Indeed, according to the Israel Ministry of Tourism, 2019 was a record year for tourism and pilgrimage with over 4,550,000 visitors, a 10.6% increase over 2018 and more than 350,000 arrived in December 2019, another record. “In addition, 5.7 million Jews live in the US, with France, Canada, UK and Argentina each having their own significant Jewish communities of 450,000, 392,000, 292,000 and 180,000 respectively. Many will of course make trips to Israel to see relatives and visit religious sites, who can now take advantage of an expanded international flight network,” added Curtis. Now in its 27th year and working in collaboration with DWTC and the DTCM, the theme of the show next year will be ‘A new dawn for travel and tourism’ and in support, a recent Colliers report – MENA Hotel Forecasts, estimates that 2021 will be a year of recovery, based on the assumption that hotel performance across the region is already improving. The health of the travel and tourism industry is key to the region. Prior to the pandemic, the direct contribution of travel and tourism to the Middle East’s GDP was predicted by the World Trav53 el and Tourism Council (WTTC), to reach US $133.6 billion by 2028. So, given subdued oil prices and a general economic slowdown due to COVID-19 restrictions, it is clear that the regional economy will be relying on travel and tourism to recover quickly, once a vaccine has been FDA approved and distribution has started. Indeed, recently Emirates announced that its fleet of A380

aircraft could be fully operational by the first quarter of 2022. ATM 2021 will also play an integral role in Arabian Travel Week and for the first time, a new hybrid format will mean a virtual ATM running a week later to complement and reach a wider audience than ever before. ATM Virtual, which made its debut earlier this year after ATM 2020 was postponed, proved to be a resounding success attracting 12,000 online attendees from 140 countries. Other notable features of Arabian Travel Week will include International Luxury Travel Market (ILTM) 2021, and Travel Forward, the travel technology vertical. ATM will also be partnering with Arival, which through a series of webinars will cover current and future trends for tour operators and destination managers. Other features will include Buyers Forums dedicated to key source markets including Saudi Arabia, India and China plus a virtual digital influencers’ speed networking session, a hotel summit and a responsible tourism programme. The show will strictly adhere to all DWTC’s stringent health and safety guidelines and will set out to provide a touchless and seamless experience. The team at DWTC has also implemented a range of measures including an enhanced cleaning regime, improved air circulation, multiple hand sanitiser stations and temperature checks. ATM, considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, welcomed almost 40,000 people to its 2019 event with representation from 150 countries. With over 100 exhibitors making their debut, ATM 2019 showcased the largest ever exhibition from Asia. DECEMBER 2020 TOURISM INDIA

53


NEWS / INTERNATIONAL

UAE & KSA TOP GLOBAL FOR INTENT TO TRAVEL ABROAD IN 2021 48% OF UAE & 46% OF KSA RESIDENTS CONFIRMED THEY INTENDED TO MAKE AN INTERNATIONAL TRIP WITHIN THE NEXT 12 MONTHS

A

recent ‘Global Holiday Intent’ survey conducted by YouGov on behalf of Reed Travel Exhibitions, the organiser of Arabian Travel Market (ATM), has revealed that residents in the UAE and Saudi Arabia are the most likely to make an international trip in 2021. The poll, which was conducted during October and November 2020, asked recipients if they were planning to make an international trip within the next 12 months and 48% of those polled in the UAE confirmed their intent to travel, with Saudi Arabia coming in a close second with 46% of respondents confirming their intent to travel abroad in 2021. Danielle Curtis, Exhibition Director ME, Arabian Travel Market said: “This survey was conducted before the most recent announcements about COVID-19 vaccines, so in many respects, 54

DECEMBER 2020 TOURISM INDIA

this is even better news for the Middle East’s aviation sector. “Nearly half of those polled confirmed that they intended to travel in 2021 and once vaccines have been rolled out around the world, those numbers can only increase. “In terms of outbound travel, many expatriates will be looking for a relaxing holiday or hoping to travel home to see family and friends. “In terms of inbound travel, it was welcome news that almost a third of Germans polled said that they intended to travel internationally – Germany is one of largest European feeder markets to the GCC, 1.8 million overnight stays in 2018. Indeed, over 316,000 Germans visited Dubai between January and June 2019.” Denmark, Norway, and Germany rounded off the top five places with 36%, 34%, and 31% respec-

tively, with intent to travel overseas, while Japan at 5%, China at 10%, and the US on 14% were the least likely to travel internationally in 2021. In terms of domestic travel, Thailand came out on top with 68% of residents confirming their intent to travel, with Indonesia (61%), Australia (59%), China (55%), and Malaysia (54%) making up the rest of the top five. “Much of the domestic travel in Asia will no doubt be linked to Chinese New Year, which is due to take place on 12th February,” added Curtis. Singapore was at the bottom of the domestic travel poll with just 14% of respondents saying that they intended to travel in 2021, followed by Canada (27%), UAE (35%), KSA (37%), and Germany (40%).


FINNAIR VR FLIGHT TO ENJOY A WINTER AND SEE SANTA

From 25 December, Finnair will offer eight ‘flights’ using virtual reality to transport lucky families and children to visit Santa in his hometown of Rovaniemi

F

innair offers eight ‘flights’ for an immersive 360-degree experience to customers by using virtual reality to transport lucky families and children to visit Santa in his hometown of Rovaniemi from 25 December 2020. The flights are created by Finnish VR studio Zoan with one of the most advanced real-time 3D graphics tools, Unreal Engine. Virtual customers can enjoy a flight on their mobile phones or laptops where they will experience the thrill of sitting in Finnair’s comfortable Nordic Business Class. You can enjoy refreshments served by the cabin crew, admire the starry skies, and gaze upon the dramatic northern lights from your ‘seat’. The VR experience will also offer familiar flight soundscapes, festive decorations, and perhaps even the glimpse of a familiar festive figure sitting in one of the other seats! After landing in the wintry city of Rovaniemi, customers will be able to cross the Arctic Circle and enter Santa’s cabin to meet Santa Claus himself. Each of the eight VR flights to Lapland lasts about thirty minwww.tourismindia.org

utes and costs just €10 per person. Seats can be reserved from the Finnair Shop. Besides experiencing something wonderfully festive, lucky customers who board the virtual flight will also be giving something to those who are less fortunate and need help. All proceeds will go to supporting UNICEF’s work to slow the spread of COVID-19 and minimize the pandemic’s impact on children worldwide. Mikko Turtiainen, Finnair VP of Global Sales, said: “Thanks to the magic of Virtual Reality, Finnair can ‘fly’ families to Rovaniemi in Lapland – despite the travel restrictions – to enjoy a winter 55 wonderland and meet Santa. I hope this brings a big smile to those participating.” “As Santa’s official airline, we’re excited to harness modern technology to create a truly memorable holiday experience. Our customers around the world will be able to enjoy the timeless wonder and holiday cheer of Finnish Lapland from the comfort of their own homes while enjoying the thrill of sitting in Finnair Business Class. We hope

it will inspire them to travel again once the time is right.” Sanna Kärkkäinen, CEO of Visit Rovaniemi, said: “The time could not be better for a holiday VR experience on the wings of Santa’s official airline. We’ve been developing our VR experience in Rovaniemi for over a year now and joining forces with Finnair is a fantastic way to reach a global audience with a seasonal message – and a heart full of hope.” Tiina Tissari, VP of Customer Experience and Products at Finnair, said: “We think VR is an important tool which could be used to complement the physical in-flight experience. Customers could, for instance, choose their holiday destination or make travel plans by checking out sights and locations through VR. We also believe the inflight experience will become more personalised so that customers can customise and enhance their journey to fit their individual needs and preferences. VR could also be a valuable tool here.” The Covid-19 pandemic acted as a catalyst to speed up the adoption of virtual experiences among consumers. DECEMBER 2020 TOURISM INDIA

55


NEWS/ TECHNOLOGY

APPLICATIONS CALL FOR WTFL START-UP INNOVATION CAMP 2021

World Tourism Forum Lucerne Start-Up Innovation Camp 2021 to take place next year on 25-30 April in Andermatt, Switzerland

W

orld Tourism Forum Lucerne Start-Up Innovation Camp 2021 has officially started their hunt for 15 high-potential start-ups in five categories from around the world that will become the driving force in helping the tourism sector restart faster and move forward in 2021. World Tourism Forum Lucerne, an exclusive platform where the world’s leading tourism, travel and hospitality companies, ministers, start-ups, academia, and the next generation of young leaders and talents meet to shape a more sustainable future, has invited the application from travel, tourism, and hospitality startup companies for their prestigious WTFL Start-Up Innovation Camp 2021 to take place next year on 25-30 April in Andermatt, Switzerland. Applications are invited for the 5 categories- Recovering, Living, Exploring, Savoring, and Impacting. The international jury will select 3 finalists per each of the 5 categories. A total of 15 start-ups will be invited to Start-Up Innovation Camp at Andermatt, Switzerland, and immerse themselves in innovation activities, coaching, and mentoring, and become the driving force helping the tourism sector restart faster and 56

DECEMBER 2020 TOURISM INDIA

move forward in 2021. The Jury will also select 2 Reserves per category and will also notify applicants if they made it into the top ten. The 5-day Start-Up Innovation Camp forms part of a new hybrid event, ‘Moving Forward’ an Innovation Festival by World Tourism Forum Lucerne, an exclusive platform to make valuable connections and showcase your solutions to the world and connect with investors. The Start-Up Camps, powered by WTFL and industry partners, aim to boost the innovation ecosystem in the travel, tourism, and hospitality sector. It helps tourism-related start-ups to connect with investors, learn from industry experts and ac-

ademic thought leaders, as well as grow to global markets, scale and commercialize innovative solutions. The WTFL organizes a bi-annual exclusive Forum in Lucerne, Switzerland and holds annual sub-events such as Start-up Innovation Camps, Think Tanks, and Talent Boost. Innovation, Sustainable Development, Talent, and Diversity are the four core pillars of WTFL activities. The finalist will win a free trip to Switzerland, a 5.000 CHF cash prize, mentoring and coaching customised to their needs, and networking opportunities with top investors, among others. The Dealflow Tool is an exclusive matchmaking tool for investors and start-ups operating in the travel, tourism, and hospitality sector, powered by WTFL. It is an ongoing project and for the moment accepts only new start-ups to register in the tool’s database when opening a call for applications such as the Start-Ups Innovation Camp 2021. By applying for the call, you will also make your project visible for potential investors to contact you directly if interested. Applicants can always adjust the data sharing options for each question before and after the application process. The deadline for the application is on 4 January 2021.


TECHNOLOGY CAN BOOST INDIAN TRAVELER CONFIDENCE & ACCELERATE DEMAND New consumer research survey by Amadeus reveals how technology can boost Indian traveler confidence and accelerate demand

G

lobal traveler study commissioned by Amadeus discovers mobile applications that provide on-trip notifications and alerts is the most appealing technology for 56% of Indian travelers to increase their confidence to travel in the next 12 months. As 2020 comes to an end, all governments around the globe and key industries are working to determine how people can safely return to work, particularly in travel and tourism. To gain more insight into how the travel industry and governments can work to rebuild traveler confidence, Amadeus, has commissioned research to learn more about traveler’s top concerns and what types of technology would help travelers feel safe and comfortable enough to travel and help spur the recovery of the travel sector. Informed by over 6,000 www.tourismindia.org

travelers across India, Singapore, France, Germany, UK, and the US, the study found that technology plays a crucial role in supporting recovery, as over 4 in 5 (84%) travelers said the technology would increase their confidence to travel in the 57 next 12 months by addressing concerns around mixing with crowds, social distancing, and physical touchpoints. Approximately 1,000 respondents came from India. When asked about what would make them more likely to travel, respondents in India said that Access to technology that reduces human contact, queues, and physical touchpoints were the ultimate factor for getting Indian

people traveling again (40%). This was especially important for Baby Boomers, where 73% of respondents cited it as their top concern compared with 28% of Generation Z. This was followed by the need for the effective test, track and trace programmes to contain infections (40%); visibility to and assurance of sanitization, hygiene and safety measures in hotels and accommodations (39%) and limiting the number of passengers on flights (38%). Mobile applications that provide on-trip notifications and alerts emerged as the most appealing technology to increase confidence for Indian travelers (56%). This DECEMBER 2020 TOURISM INDIA

57


NEWS / TRAVEL TRENDS was followed by the need for contactless payments (54%) and the ability to have airline boarding passes on their phones (51%). Baby Boomers were much more open to facial recognition technologies (53%) compared with their Generation Z counterparts (24%) For Millennial and Generation X respondents, automated cleaning processes ranked similarly in the level of importance (49% vs 52%). Meanwhile, passengers taking long-haul flights were more likely to require mobile boarding passes than short-haul passengers (62% vs 53% ), while 50% of leisure passengers would use contactless payments over 47% of business travelers. Long-haul flight passengers were slightly more likely than short-haul flight passengers to be concerned about being stranded (27% vs 31%) or quarantined (39% vs 34%). Technologies that ensure the accuracy and effectiveness of national test, track and trace programmes were most important to Baby Boomers (47%), followed by Generation X (40%), Millennials (33%), and Generation Z (21%). Notably, the survey found that technology receptiveness and preferences differ by country and demographic, underscoring the importance of personalization in gaining traveler trust. Insights include: Almost half (47%) of Baby Boomers said they would need to be able to socially or physically distance throughout the journey, compared to less than 3 in 10 (27%) of Generation Z. Over half (52%) of travelers in Singapore selected contactless experiences at hotels as a technology that would make them 58

DECEMBER 2020 TOURISM INDIA

more likely to travel, while almost half of Indian travelers (47%) selected mobile applications that inform them of the destination city’s safety measures. A quarter (25%) of UK travelers and just over a quarter (26%) of US travelers said they’d most like technology to reduce the need for them to have physical documents. Additionally, three in 10 German and UK travelers (30%) said they’d most like technology to minimize their physical contact with others. Overall, the priorities Indian travelers wanted from technology were Minimize face-to-face or physical contact with others (34%), Reduce queues and congestion in public places (32%), compared to 45% in Singapore, Protect financial data and personal information (32%), slightly less than Singapore (37%), Minimize the requirement for physical documents (31%) Ultimately, as stakeholders work to rethink travel, survey results show that the top five ways to build traveler confidence worldwide include: Provide access to flexible change, cancellations policies, and payment terms to avoid losing money (39%), Limit the number of passengers on a plane (38%). An ability for travelers to socially or physically distance themselves throughout the journey (36%). Having visibility to and assurance of sanitization, hygiene and safety measures in hotels and accommodations (36%) Effective test, track and trace programs in place (34%) Mr. Cyril Tetaz, Executive Vice President of Airlines, Asia-Pacific, Amadeus, says: “India’s travel industry has started to show green shoots for recovery in the past months, and India’s aviation minister recently suggested that domestic passenger traffic could reach pre-Covid levels by the end

of the year. This new consumer research further affirms the optimism for travel as many of the concerns can be addressed by technology available now, at every stage of the traveler experience.” “Beyond technology, collaboration across industry and governments will continue to be key to this recovery. Together, we need to educate and provide travelers with the right information around safety and sanitization measures during the stages of their journey. Giving travelers easy access to the information they need to be assured of their safety is a fundamental tool in order to build traveler confidence and speed up recovery.” Mr. Cyril added Global traveler study commissioned by Amadeus discovers mobile applications that provide on-trip notifications and alerts is the most appealing technology for 56% of Indian travelers to increase their confidence to travel in the next 12 months. As 2020 comes to an end, all governments around the globe and key industries are working to determine how people can safely return to work, particularly in travel and tourism. To gain more insight into how the travel industry and governments can work to rebuild traveler confidence, Amadeus, has, commissioned a research to learn more about traveler’s top concerns and what types of technology would help travelers feel safe and comfortable enough to travel and help spur recovery of the travel sector. Informed by over 6,000 travelers across India, Singapore, France, Germany, UK and US, the study found that technology plays a crucial role in supporting recovery,


as over 4 in 5 (84%) travelers said airline boarding passes on their to require mobile boarding passes than short-haul passengers (62% technology would increase their phones (51%). Baby Boomers were much vs 53% ), while 50% of leisure confidence to travel in the next 12 months by addressing concerns more open to facial recognition passengers would use contactless around mixing with crowds, technologies (53%) compared payments over 47% of business their Generation Z travelers. social distancing and physical with counterparts (24%) For Millennial Long-haul flight passengers touchpoints. Approximately 1,000 and Generation X respondents, were slightly more likely than respondents came from India. automated cleaning processes short-haul flight passengers to be When asked about what would make them more likely to travel, ranked similarly in the level of concerned about being stranded importance (49% vs 52%). (27% vs 31%) or quarantined (39% respondents in India say: Meanwhile, passengers taking vs 34%). Access to technology that long-haul flights were more likely reduces human contact, queues and physical touchpoints were the ultimate factor for getting Indian people traveling again (40%). The conditions that would make travelers The biggest concerns about traveling in This was especially feel comfortable traveling are: light of COVID-19 for Indian travelers are: important for Baby Access to technology that reduces human 40% Boomers, where 73% contact, queues and physical touchpoints of respondents cited 39% 37% 35% Effective test, track and trace it as their top concern 40% programs Increased risk of Safety and cleanliness of Government-imposed compared with 28% of Visible sanitization, catching or transmitting public transport quarantines at either hygiene and safety the virus end of the journey Generation Z. 39% measures in hotels and accommodations This was followed Limiting the number Most Indian travelers responded that technology could address of passengers on by the need for 38% their concerns about traveling in light of COVID-19 including: planes to reduce contact effective test, track 56% M and trace programmes n oto bile ific ap Overall, the four biggest things Indian ati pli o n ca to contain infections s a ti o travelers want technology to do are: n (40%); visibility to and assurance of sanitization, 34% 32% hygiene and safety Reduce queues Minimize face-to-face and congestion in or physical contact measures in hotels public places and accommodations (39%) and limiting the number of passengers 32% 31% on flights (38%). 59 %e Protect financial data Reduce the requirement and personal for physical documents Mobile applications 5ss4paym information tl e tac that provide on-trip n o C Looking ahead: notifications and alerts emerged as the most appealing 43% 37% 31% technology to increase confidence for Indian of Indian travelers expect to said they would expect citing pressure on make fewer trips over the to make fewer trips over household finances as a travelers (56%). This next 12 months due to lack the next 12 months barrier of confidence about safety due to Government was followed by the in travel in light of Covid-19 travel restrictions need for contactless amadeus.com/rethinktravel payments (54%) and the ability to have vid

e on

nt

51%

- t ri p

M o b il e b o a r d i n g p a

ss e

p ro at t h rt s n s ale d

s

Rethink Travel Global Survey India

Censuswide surveyed 6,074 respondents who’ve traveled abroad in the last 18 months in France, Germany, India, Singapore, UK and US between 14.09.2020 - 22.09.2020.

www.tourismindia.org

DECEMBER 2020 TOURISM INDIA

59


NEWS / TECHNOLOGY

TOP 10 EMERGING TECHNOLOGIES OF 2020

Electric planes, pain-free needles and virtual patients, are among the top 10 emerging technologies to watch in 2020; The list is compiled by a group of experts convened by the World Economic Forum and Scientific American.

T

en emerging technologies as the ones most likely to impact the world in the next three to five years were singled out by an international steering group of experts convened by the World Economic Forum and Scientific American. From virtual patients to pain-free needles, synthesizing whole-genomes, and digital

medicine, which are transforming our post-COVID-19 lives. As we now move to clinical trials of a COVID-19 vaccine, virtual patients, instead of living humans, could help identify successful vaccine candidates, reduce costs, and speed up research. It would also prevent the testing of imperfect vaccine candidates on

living volunteers. While the outbreak unfolded, dozens of medical apps and bots were developed, expanding the digital medicine landscape. These apps could detect depression and provided counseling. Bots answered over 200 million inquiries about COVID symptoms and treatments. COVID-19 will continue to shape our lives, and these emerging technologies could fill the gaps created by the pandemic. The list also includes new technologies that can help combat climate change by tackling major polluting industries. These new green technologies include innovative planes, new concrete formulations and using sunlight to power refineries. She’s electric: a visualisation of Alice, one of the prototypes at Paris Air Show in June 2019 Courtesy: Financial Times

60

DECEMBER 2020 TOURISM INDIA


Pain-free needles Courtesy: smithsonianmag.com

of apps that detect and monitor the mental and physical health of patients. These apps and bots Top 10 technologies to can enhance traditional medicine and provide support to patients make the list are: with limited access to healthcare. Virtual Patients Electric Aviation Virtual patients, instead of living Electric propulsion motors humans, could make vaccine would eliminate direct carbon trials quicker and inexpensive. emissions. This technology This technology would could also reduce fuel costs by significantly reduce the number up to 90%, maintenance by up of human subjects needed for to 50% and noise by nearly 70%. experimentation. Currently, about 170 electric Microneedles for Painless airplane projects are underway. Injections and Tests Lower-Carbon Cement These tiny needles promise Concrete, the most widely pain-free injections and blood used human-made material, testing. Microneedles do not shapes much of our built world. touch nerve endings. Since the If cement production61 were a process does not need costly equipment or a lot of training, country, it would be the thirdthey can be used in areas that largest emitter after China and do not normally receive cutting- the US. Researchers are working on lower-carbon approaches edge medical technologies. by changing the recipe, using Whole-Genome Synthesis Whole-genome synthesizing different materials, and using will transform cell engineering. carbon capture and storage The ability to write our genome technologies. Sun-Powered Chemistry will inevitably help doctors to This approach uses sunlight to cure genetic diseases. convert carbon dioxide waste into Digital Medicine needed chemicals manufactured Digital medicine is a collection www.tourismindia.org

from fossil fuel. This approach could reduce emissions in two ways – by using unwanted gas as raw material and using sunlight as the source of energy instead of fossil fuels. Green Hydrogen Current methods of producing hydrogen are not environmentally efficient. Green hydrogen, produced through electrolysis, has no by-product, unlike current processes. Green hydrogen could transform industries that require high-energy fuel. Spatial Computing “Spatial computing” will bring together raise reality apps and sensors to facilitate humanmachine and machine-machine interactions to a new level. It combines these capabilities and controls objects’ movements and interactions, allowing a person to navigate the digital and physical world. Quantum Sensing Quantum sensors enable autonomous vehicles that can “see” around corners, underwater navigation systems, earlywarning systems for volcanic activity and earthquakes, and portable scanners that monitor a person’s brain activity during daily life. The World Economic Forum’s inaugural Pioneers of Change Summit will take place online on 16-20 November. The summit brings together more than 750 leaders from government, business and civil society from more than 90 countries. The summit takes place at a time when there is a rare, but narrow, window of opportunity to reflect, reimagine and reset the world. Key topics discussed include: digital business, sustainable production, infrastructure, health, new work models, financial innovation and frontier technologies. DECEMBER 2020 TOURISM INDIA

61


NEWS / PRODUCTS

ATUM INSTALLED IN SHARJAH ATUM, the world’s first integrated solar roof, sees its first international installation in Sharjah, UAE

V

isaka Industries Limited has installed ATUM, the world’s first integrated solar roof at the Mosque in Khor Fakkan Corniche, Phase 1, Sports Beach and Central Plaza., in Sharjah, UAE. ATUM solar roof generates electricity and is a completely

62

DECEMBER 2020 TOURISM INDIA

integrated, seamless solar roof made with poly or mono-crystalline solar cells and cement boards – a highly durable roofing material making it the world’s first solar panel which can be directly used as a roof. ATUM does not need any roof

underlay like many conventional solar tiles available in the market. As a roof, it has mechanical properties that are far superior to tiles/ shingles/conventional panels. ATUM provides 20-40% higher capacity in a given area which makes it a go-to product for uti-


lizing the roof area for generating solar power. It also generates 2040% more power compared to the traditional solar roofs. Atum also looks aesthetically appealing and gives an additional floor space which is not possible with the traditional systems. This makes the ROI with ATUM less than 4 years and a highly attractable investment. Therefore, a consumer can expect to break-even in less than 4 years and enjoy free power for the next 25 years. The solar roof at the Khor Fakkan Corniche has spread over 1804 Sq ft and generates 26.24 kW of electricity. It took the team from Visaka Industries Limited approx. 5 days to fix the 82 integrated ATUM solar panels. Earlier in the year, Visaka Industries Limited was granted a 20year patent for its ATUM Solar Roof. The patent was granted for the invention titled “Eco-Friendly Energy Generating Roof.” ATUM secured the prestigious UL Certification as per the International Electrotechnical Commission (IEC) standards. ATUM has also been certified by the Campbell Corporation, to take a uniform load of 780 lbs per sqft, a snow load of 2200 lbs and the jointing mechanism is a patented leakproof system as per American www.tourismindia.org

Society for Testing and Material (ASTM) standards. It is a roof that is a class A fire rated and designed to take wind speeds of over 150kmph making it hurricane proof. ATUM uses GreenPro Certified material which makes it a highly sustainable, reliable, and safe solar roof. Speaking about achieving this milestone, Mr. Vamsi Gaddam, Joint Managing Director, Visaka Industries Ltd, said, “ATUM – the world’s first solar roof that generates power, has seen widespread usage in India. The installation of ATUM at the Khor Fakkan Corniche is the first instance of the

ATUM being installed outside India. Today, we are extremely proud that we have a true “Made in India” product being used beyond our shores. The installation of ATUM in Sharjah further strengthens our vision to innovate and focus on sustainable and green technologies.” Compared to a conventional rooftop, which has a lifespan of 15 years, ATUM has a lifespan of 30 years. ATUM has already been successfully installed across many locations in India including Chennai, Mumbai, and Hyderabad.

63

DECEMBER 2020 TOURISM INDIA

63


NEWS / AUTOMOBILE

HYUNDAI

WELCOMES THE NEXT DECADE WITH ‘GREAT INDIA DRIVE’ 4.0 The Blockbuster of 2020, the all-new i20 to propel the campaign, covering N-E-W-S regions of India; 4th Edition of ‘Great India Drive’ to highlight importance of social values in the new world & new normal

H

yundai Motor India Ltd, flagged-off the 2020 chapter of the ‘Great India Drive’ to welcome the Next Decade. Centered around Hyundai’s Global Vision of ‘Progress for Humanity’, the 4th Edition of ‘Great India

64

DECEMBER 2020 TOURISM INDIA

Drive’ will focus on the importance of social values in the new world and new normal. Hyundai conceptualized the ‘Great India Drive’ to capture unique stories across India, connecting people back to their roots

and harmonizing in the symphony of nature, reaching these destinations in modern and advanced Hyundai cars. Exploring an amalgamation of unique and picturesque destinations, the allnew i20 seamlessly synergizes


#BETHEBETTERGUY Road safety narrative aims to connect young India to propagates mandatory health & hygiene norms in the New Normal

H

yundai Motor India Ltd. (HMIL), has announced the commencement of the Road Safety Mass Movement #BeTheBetterGuy phase 4. The #BeTheBetterGuy - Road Safety initiative is a continuous effort from Hyundai Motor India to spread awareness and sensitise masses about the importance of road safety. The initiative highlights the road safety practices through innovative and engaging content to bring behavioural change among all the stakeholders. #BeTheBetterGuy road safety initiative is a flagship campaign of Hyundai Motor India since 2016 highlighting the need to observe safe driving habits such as following speed limits and traffic rules, avoiding the use of mobile phone while driving, usage of seatbelt, avoiding drunken driving, discouraging underage driving and pedestrian safe-

ty. In addition to these, Respecting the New Normal, the campaign strongly advocates safe driving practices, maintaining hygiene & social distance, cultivating the habit of wearing masks when driving or riding in the car and periodic car sanitization for safety. Commenting on the commencement of the #BeTheBetterGuy initiative in 2020, Mr. SS Kim, MD & CEO, Hyundai Motor India Limited said, “Realising our vision of ‘Progress for Humanity’ we are committed towards curating unique social messages that instil Road Safety habits amongst individuals. Since 2016, the #BeTheBetterGuy campaign has become instrumental in generating the much-needed impetus towards Road Safety. In the New Normal where preference for personal mobility has gained more importance,

through its harmonious blend of technology and futuristic design offering convenience, comfort, and an elating drive experience. . In its 4th iteration, the ‘Great India Drive’ will cover locations such as the Atal Tunnel, Dalhousie, Goa, Jaisalmer, Narkhanda, Bhimtika Caves, Indore, Puducherry, Ooty, Kerala, and many more exciting locations. Commenting on the drive, Mr. S. S. Kim, Managing Director & CEO, Hyundai Motor India Ltd (HMIL), said, “Our Global Vision holds a strong significance in today’s context and as we adapt to this new normal, ‘Great India Drive’ 4.0 will encapsulate Humanity’s progress in the face of adversities. As new possibilities emerge, Hyundai is also advancing its product offerings for India and here leading the way is the

all-new i20 a perfect example of modern & advanced technologies for Indian Millennial customers. In this new normal ‘Great India Drive’ 4.0 will mark the progressive journey into the next decade as we emerge stronger out of 2020 and move into 2021.” Envisioned as the most progressive Premium Hatchback, the all-new i20 has been designed to 65 meet and exceed the aspirations of new-age millennial customers. Intricately crafted to resonate the most advanced quintessence of futuristic design, bolstered by enthralling performance and class-leading technologies, the 4th generation of ‘the all-new i20’ has been developed to create superior driving experiences that surpass expectations and set new standards for this segment. Created as a Superstruc-

www.tourismindia.org

it becomes even more important to sensitize the millennial generation about road safety”. ‘Safe Move’ is one of the key pillars of Hyundai Motor Group’s long-term road-safety CSR initiative across the globe. ‘Safe Move’ – Road Safety Campaign in India focuses on spreading awareness about the importance of road safety to bring about a significant behavioural change amongst masses. Past 3 phases of Road Safety Campaign #BeTheBetterGuy was a huge success and has won several accolades from eminent Indian media. Under the ‘Safe Move’– Road safety initiative, Hyundai is also conducting programs with RWAs to enhance awareness and understanding of Road Safety Rules, thereby helping create a safe and happy society, where both drivers and pedestrians can enjoy a safe environment.

ture the all-new i20 has been developed on the all-new Lightweight K platform that features enhanced tensile strength while being lightweight. The all-new i20 offers a host of Comfort and Convenience features including an Electric Sunroof, Wireless Phone Charging with Cooling Pad, Oxyboost Air Purifier, Bose Premium 7 Speaker System to name a few. With the combination of safety, technology, and supreme aesthetics it is undoubtedly the best in its segment, creating a new pinnacle for the discerning Indian Millennial customer. The all-new i20 has magnetized customer aspirations and recorded a superlative booking of over 30 000 since its national launch on November 05, 2020. DECEMBER 2020 TOURISM INDIA

65


66

DECEMBER 2020 TOURISM INDIA


67

www.tourismindia.org

DECEMBER 2020 TOURISM INDIA

67



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.