TOURISM INDIA DECEMBER 2019

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December 2019, Vol 22, No. 08

ABU DHABI NEW ZEALAND VIRGIN ATLANTIC O BY TAMARA, TRIVANDRUM

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December 2019 Tourism India

Editor’s Note

Technological upgradation key to survival of tourism industry

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s people are more connected to one another with access to the vast pool of information available online, the number of travellers who search the Internet to make an informed decision on their travel itinerary has also gone up tremendously.

The tourism industry has been impacted by the Internet revolution of the last few decades. Travellers around the world are much more techno-savvy than in the past because of the technological influences in their life. It is very important for the tourism industry to adapt and augment practices and skills of its workforce to meet the ever-changing customer behaviour.

According to the forecast of UNWTO regarding the utilisation of technology for the growth of the industry, the appropriate marketing of destinations, products and services is the first area to be tackled. Selling tourism products and services online should be an inspiration to travel for the readers and audience more than to make them money conscious.

ICTs have also led to changes in demand and supply. A higher demand for flexible, individualised options and quality of information has personalised leisure and tourism behaviour; a consequence of increased ICT use. Through new technology and social and economic ratings (e.g. social media platforms such as Facebook, Twitter and blogs) customers have the ability to share information and research ratings on destinations, quality of service in hotels and restaurants and environmental and social conditions.

We live in an era of developments like automatic bridge which allows passengers to walk off the aircraft and into the

terminal, which has been installed at Schiphol, speeding up the disembarkation process for passengers and helping aircraft to be more punctual. Proxy technology redirected an enquiry to a hosted site in the client’s own language would allow for new market penetration. The future of digital travel will be shaped by multi-lingual websites, wearable technology and virtual assistants.

ICT as a major player in the development of tourism and has become an inevitable part of tourism industry’s expansion. Hotels and tourism organisations need to be upgraded with the latest ICT trends and it is essential that the current information and communications technologies should be updated, upgraded and seamless integration\, both internally and externally, be put in place to improve the tourism business operations.

Technology can be of great help in increasing communication and security. Certainly, some in the industry have begun to use technology prudently. When used ethically, technology can be a great help in increasing communication and security. If on the other hand technology is used for selfish or destructive purposes then it can become a nemesis within the travel and tourism industry.

No matter how good the technology may be, technology does not provide human warmth of take-home experiences. Always be aware that tourism industry is about the selling of memories and then ask yourself at what point are you willing to sacrifice memories for efficiency.

Rajani A Editor December 2019 Tourism India

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Contents December 2019

VOL 22 NO 08 MANAGING EDITOR Ravisankar K V EDITOR Rajani A CONSULTING EDITOR Bimal Shivaji EXECUTIVE EDITOR Raadia Mukadam RESIDENT EDITOR- NEW DELHI Anil D Menon ASSOCIATE EDITOR G. Ajithkumar ART EDITOR N Bhattathiri LAYOUT DESIGNER Vijayagopalan ONLINE EXECUTIVE Arshad Sulaiman PHOTOGRAPHERS Vivek R. Nair, Murukesh Iyer

BUSINESS & EDITORIAL ASSOCIATES

USA Anand Sankar A +15083743215

UK T Haridas, London +44 7775833754

GERMANY Thomas Kunnenkeril, Berlin +4915124367982

NEW DELHI D Anilkumar +91 9868123311

MUMBAI K V Satyanath +91 9745598126

KOLKATA Jayasree Singh +91 943306033

BANGALURU Damodaran K Nair +91 8310955261

COIMBATORE Biju Thomas +91 9944562027

PONDICHERY Ramasubramanian +91 9894977161 EDITORIAL & CORPORATE OFFICE TOURISM INDIA PUBLICATIONS PVT. LTD A-29, KUMARA VILAS, ELANKOM GARDENS, VELLAYAMBALAM, SASTHAMANGALAM P.O., TRIVANDRUM, KERALA, INDIA 695010 TEL: +91 471 2315256 MOB: 9947160531 CONTACT US Editorial Enquiries editor@tourismindiaonline.com Mob: +91 9847060531 Advertisement Enquiries marketing@tourismindiaonline.com Mob: +91 9745598126 Circulation & Subscription Enquiries circulation@tourismindiaonline.com Mob: +91 9947160531 Online Edition www.tourismindia.org www.tourismindiaonline.com Digital Edition: https://issue.com/tourismindia No part of this magazine may be reproduced without the written permission of TOURISM INDIA PUBLICATIONS PVT LTD. All rights reserved Copyright @2019 Printed and Published by Ravisankar K V on behalf of TOURISM INDIA PUBLICATIONS PVT LTD, A-29, Kumara Vilas, Elankom Gardens, Vellayambalam, Sasthamangalam P.O., Trivandrum 695010 at Orange Offset Printers Pvt. Ltd. Gandhari Ammankovil Road, Statue, Trivandrum- 695001 for Aarsha Offset Graphix, Mettukkada, Thycaud.P.O., Trivandrum- 695014 Editor: Rajani A

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December 2019 Tourism India

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International tourism continues to grow

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India Tourism Woos Outbond China

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Jyoti Mayal will lead TAAI for 2019-2021

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ITB India All Set to Debut in a Grand Style in 2020

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2020 the year of millennials

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Kerala Tourism goes East Asia

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Tamara Hospitality Group launches 5-star hotel in Kerala capital

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12th edition of Tour of Nilgiris from December 8-15

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Muziris paddle 2020 Kerala’s most incredible nature experiences

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RCI India launches the ‘All Set’ campaign in India

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Earthy flavours of Red Earth

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Pride Group of Hotels Launches ‘Pride Kadamb Kunj Resort’ Bharatpur

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Mumbai Maiden cruise hosts its inaugural event at Hazira Port

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New Zealand welcomes a new kiwi celebrity icon

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Steve Mccurry inducted into Photography Hall of Fame

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Embrace the winter adventure in Mammoth Lakes

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Experience the magic of Christmas in Monaco

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Meet in Sri Lanka

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Louvre Abu Dhabi welcomes two million visitors

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Abu Dhabi Art Beyond announces line-up of Commissioned Artists for 2019

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Festive season with Flydubai

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The Future of Air Travel and Digital Travel

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The World of Travel InFLuencing could be About to Change

December 2019 Tourism India

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NEWS / TRAVEL TRENDS

INTERNATIONAL TOURISM CONTINUES TO GROW ITB Berlin and IPK International release latest global trends of the World Travel Monitor

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nternational tourism continues to grow in 2019, Asia again recorded the highest growth in international travel, while Latin America saw a decline. During the first eight months of this year outbound trips increased worldwide by 3.9 per cent, one percentage point below 2018. Overall, the first trend analyses of IPK’s World Travel Monitor® indicate outbound travel will continue to grow also in 2020. The World Travel Monitor® is based on the results of representative interviews with more than 500,000 people in

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December 2019 Tourism India

over 60 countries worldwide. It has been compiled for more than 20 years and is recognized as the most wide scale continuous survey of global travel trends.

Outbound trips by Asians driving global growth At six per cent, Asia reported the world’s highest growth during the first eight months of this year, as it did in 2018. China, by far the continent’s largest source market, contributed to this upward trend with an above-average growth of nine per cent. During the first eight months

foreign trips by North Americans rose slightly above average, at 4.5 per cent. Foreign travel by Europeans increased too, although at 2.5 per cent they ranked well behind Asia and North America – and below last year’s figure. In contrast, during the first eight months foreign trips by Latin Americans reflected a negative trend with a year-on-year decline of three per cent.

Asia also a popular travel destination Interest in Asia as a travel destination likewise shows an upward

Despite political and economic instability around the world, the data on travel intentions collected by IPK International points to a positive outlook for next year: For the global outbound travel market IPK forecasts for 2020 a plus of four per cent. Outbound trips by Asians are expected to record the highest growth with five per cent. For the European outbound trips a growth rate of three to four per cent will be expected and for the Americans of three per cent. trend. With a six per cent increase in visitors during the first eight months, it recorded higher growth than any other region in the world.

Trips to Europe are popular too, with a global visitor growth by 3.5 per cent, whereas trips to America only rose by two per cent.

Further increase in holiday trips During the first eight months of 2019, holiday trips increased globally by four per cent, while business travel stagnated. However, this reflects two divergent trends. ”On the one hand we have the still-expanding MICE travel market, which during the first eight months grew by two per cent, and in contrast the traditional business travel, which shrank by four per cent over the same period“, said Rolf Freitag, CEO of IPK International.

City breaks are booming again – increase in cruises After moderate increases last year, city breaks came back with strong growth with eight per cent during the first eight months of 2019. With

a global market share of close to 30 per cent now, city breaks rank only slightly behind sun and beach holidays, which recorded a two per cent rise during the first eight months. As well as round trips, which increased by three per cent, the cruise market expanded too. Compared with last year its growth by six per cent and therefore above average.

Safety image of travel destinations Asked about the terror threat of individual destinations, the majority of global outbound travellers still rank destinations like Israel, Turkey, Egypt, Jordan and Tunisia as particularly unsafe. The possibility of terror in these countries is seen as very high. With regard to safety, the USA, Mexico, South Africa and France also have a poor image. In contrast, travel destinations like, Scandinavia, Switzerland, Austria, Ireland, Portugal as well as Australia and Canada are perceived as safe, where the terror threat is seen as low, according to the latest findings from September of this year.

Positive outlook for 2020 Despite political and economic instability around the world, the data on travel intentions collected by IPK International points to a positive outlook for next year: For the global outbound travel market IPK forecasts for 2020 a plus of four per cent. Outbound trips by Asians are expected to record the highest growth with five per cent. For the European outbound trips a growth rate of three to four per cent will be expected and for the Americans of three per cent. These forecasts are based on the findings of the “World Travel Confidence Index” of IPK International, which as part of World Travel Monitor® polls people’s travel intentions for the next 12 months.

December 2019 Tourism India

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NEWS / MARKETING

INDIA TOURISM WOOS OUTBOND CHINA

China International Travel Mart held from 15 to 17 November at Kunming, China

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ith a view to increase Tourism & Trade between India and China, the Ministry of Tourism, Government of India in collaboration with Confederation of Indian Industry (CII) participated in China International Travel Mart (CITM) organised from 15-17 November 2019 at Kunming, China.

The India Pavilion at CITM was inaugurated on 15th November 2019

by Ms. RupinderBrar, Additional Di-

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December 2019 Tourism India

The objective of the large India Pavilion set up at CITM is to promote India’s varied tourism products and services, including the Buddhist Circuit, so as to attract Chinese travellers to India

rector General, Ministry of Tourism, Govt. of India and Mr. Dipak Haksar, Chief Executive, ITC Hotels & Chairman CII National Committee on Tourism &Hospitality along with other members.

Tourism is emerging as a vital link between India and China, fuelled by an increasing level of bilateral trade, business and governmental cooperation between the two sides. The future of tourist travels between the two countries

which represents 40 percent of the world’s population continues to be promising based on the current trajectory of growth.

CITM is one of the largest travel shows in Asia that offers innovative ideas and concepts for travel in Asia. The objective of the large India Pavilion set up at CITM is to promote India’s varied tourism products and services, including the Buddhist Circuit, so as to attract Chinese travellers to visit India. The event will help to strengthen tourism and trade between both countries and facilitate Business to Business (B2B) and Business to Government (B2G) meetings.

Tour operators from India and other service providers like travel agents and hotel operators who will get an opportunity to interact with their counterparts in China and develop help to build stronger tourist circuits between India and China.

A strong 35 member delegation, comprising of prominent Indian tourism players (Hoteliers, Travel agents, Airlines, Railways amongst others), visited CITM. As a part of showcasing Indian heritage ,classical dance performances and Yoga were performed at the India Pavilion during CITM 2019.

The CITM has come at the end of a series of successful Incredible India roadshows organised by the Ministry of Tourism, Government of India in three cities in China, namely, Chengdu, Chongqing and Kunming from November 12-14, 2019.

TheGovernment of India is keen to attract more travellers from China as part of its “Act East”and “China Ready”strategies.

SUDEEP JAIN I

AS MANAGING DIRECTOR, IHG SOUTH WEST ASIA

nterContinental Hotels Group (IHG®), has announced the appointment of Sudeep Jain as Managing Director, South West Asia (SWA) with effect from January 1st 2020. Sudeep who is currently serving as VP Development, SWA succeeds Vivek Bhalla, who has been promoted to the role of Vice President Operations for South East Asia and Korea (SEAK) based out of IHG’s office in Singapore.

In his new role, Sudeep will take ona broader leadership agenda to drive IHG’s business in the region, covering both development and operations responsibilities across the existing portfolio of 39 hotels representing five brands; InterContinental®, Crowne Plaza®, Holiday Inn®, Holiday Inn Express® and Six Senses Hotels Resorts Spas.Sudeep will continue to be based in Gurugram, India and will report to Pascal Gauvin, Managing Director, India, Middle East and Africa, IHG. In his previous role as Vice President, Development SWA, Sudeep was responsible for supporting IHG’s growth ambition and strengthening the company’s pres-

ence in South West Asia. During his tenure, IHG significantly expanded the footprint of its midscale brands and reintroducing the luxury and upscale portfolio to key markets in SWA. Sudeep brings close to two decades of experience in the hospitality sector from roles based in the US and India, working across brand management, asset management, strategy, planning and real estate development. Before joining IHG, he worked with Starwood Hotels & Resorts as Vice President, Acquisitions & Development for South Asia. He has also worked with Starwood in New York, and was involved in developing strategic growth plans in-line with consumer trends and worked with real estate developers in North America.

IHG® currently has 39 hotels operating across five brands in SWA, , including Six Senses, InterContinental Hotels and Resorts®, Crowne Plaza®, Holiday Inn® Holiday Inn Resort® and Holiday Inn Express®, and a strong pipeline of 55 hotels due to open in the next two to three years.

December 2019 Tourism India

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NEWS / ASSOCIATION

JYOTI MAYAL WILL LEAD TAAI FOR 2019-2021 Elected as the President of Travel Agents Association of India.

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rs. Jyoti Mayal, Director New Airways Travels, has been elected as the President of Travel Agents Association of India (TAAI) for the period 20192021 Mrs. Jyoti, former Hon. Secretary General of TAAI has registered thumping victory against the outgoing Vice President Mr. Sanjay Narula, Founder & CEO of Apex Travel & Tour, in the straight contest.

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December 2019 Tourism India

Mr. Lokesh Bettaiah, Triway Travel, Bangalore is the new Hony.

Secretary and Mr. Shreeram Patel, Unicorn Travels, has been elected as the Hony. Treasurer while Mr. Jay Bhatia, Tulsidas Khimji Holidays has been elected unopposed as the Vice President of TAAI. The elected Managing Committee members got elected for the next two year term are Mr. Anoop B

Kanuga (Bathija Travels, Mumbai), Mr. Rajan Sehgal (Airborne Travels Delhi), Mr. P. Murugesan (Pioneer Aero Travels Chennai), Mr. Devesh Agarwal (Victoria Travels Kolkata), Mr. Paras Lakhia (Utopia Travel Services Ahmedabad), Mr. Sunil Notani (Air Amani Travels Bhopal) and Mr. R Venkatachalam (Naveen Air Travels Trichy) Mrs. Mayal, an experienced and

Mrs. Mayal lead the Northern Region of TAAI during 2009 to 2013 period and was elected to TAAI Managing Committee in 2013 and was actively involved in the conduct of the last two annual convention of the association, which was held in Srinagar and China

Mrs. Jyoti Mayal, President, TAAI

industry veteran, is one of the familiar faces of the industry served as the Hon. Secretary General of TAAI for the term 2017-19 with Mr. Sunil Kumar R, the outgoing President, who lead the association for more than 6 years. Mrs. Jyoti was lead the Northern Region of TAAI during 2009 to 2013 period and elected to TAAI Managing Committee in 2013 and actively involved in the conduct of the last two annual convention of the association, which was held in Srinagar – Jammu & Kashmir and Kunming in China. Her husband Mr. Balbir Mayal, Managing Director of New Airways Travels was the President of TAAI in 2003- 2005 term.

While commenting on her election as the President of TAAI, Mrs. Jyoti said, Today history is created, A landslide victory for my team and me, mean a beautiful feeling of leadership to see my full team be-

ing elected and a wonderful sense of pride that first time in history of TAAI in 68 years to have both husband and wife lead the oldest nodal body TAAI as the President. I am humbled and honoured to have the strength of my members to support me to achieve my goals and vision to take TAAI to next level in this testing time.

Mrs. Mayal has also added that, her first and foremost priority as the President of India’s premier travel & tourism body is to recognise, the Tourism and Travel industry sector as an recognised industry by both union and state governments. “To achieve this target, we should have a very strong say with the airline companies and governments. We will fulfill our promise to the industry by constituting a strong board of advisors with Government, Airlines and influencers and Women empowerment in our membership

along with Clarity on GST with the favorable policy and Ease of doing business with Embassies and consulates, We will ensure the proper representations of all regions and chapters of TAAI and total revamp of TAAI Secretariat with a self sufficient manner. The lack of coordination with various central ministries including Ministry of Civil Aviation, Ministry of Tourism, Ministry of Commerce will sorted out with a strong media connect. The awareness to consumer and industry also in our main agenda list,” said Mrs. Mayal.

This year Mrs. Mayal has lead a team named Team Progressive against Mr. Sanjay Narula’s panel and made a clean sweep in the election by winning all seats for the TAAI Executive and Managing Committees with comfortable margins.

TAAI, one of the oldest travel industry associations in the country, held its 68th Annual General Meeting (AGM) on November 28, 2019 at Hotel Sahara Star in Mumbai.

December 2019 Tourism India

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NEWS / TRAVEL EVENTS

ITB INDIA ALL SET TO DEBUT IN A GRAND STYLE IN 2020 ITB India will take place in Mumbai from April 15 - 17, 2020; Exhibitors from around the world have confirmed their participation

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he inaugural edition of ITB India is on track to take place in Mumbai from April 15 to 17, 2020 with big support from the industry. According to organizers, four months before the event, the outstanding number of bookings underline that all signs point to a successful premiere. ITB India will complete the trio of ITB Ber-

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lin, ITB Asia and ITB China, making it a quartet and strengthening the global ITB brand. Messe Berlin and all ITB shows, as well as the tourism industry from around the world are supporting the new ITB India.

The organizers of ITB India are convinced that India’s outbound market will continue to grow and that ITB India will establish itself

Leading minds of the global tourism industry will share their knowledge at the ITB India Conference

as the leading travel trade event for the Indian market. Numerous exhibitors have confirmed their participation at an early stage includes, German National Tourist Office, Germany; Austria Tourism Council, Austria; Ministry of Tourism of the Republic of Indonesia; Sharjah Tourism Council, UAE; Saxony Tourism, Germany; Intercenter

Group, Russia; Carlton Hotel, Switzerland; Kakslauttanen, Finland; Aito Iran Tours, Iran; Rusconi Viaggi, Italy; Isprava Hospitality, India; Onlyone Africa, Kenya; HF Hotels, Portugal; Miracle Asia Travel, Vietnam; KPG Hotels Group, Japan; Ri-Yaz Hotels Group, Malaysia; PKFare, China; Luxrica Pte Ltd, Singapore; Jupiter Legend, USA; Cassia Phuket, Thailand; Travelbook, UK and many more.

Leading minds will take the stage at the ITB India Conference, set to take place parallel to the trade show. During the three-day event, visitors will have the opportunity to be inspired by leaders in the tourism industry and learn from their experiences. Committed top speakers from local and international brands are: Mr. Deep Kalra (Chairman & Group CEO, MakeMyTrip), Ms. Angel Llull Mancas (Vice President & Managing Director, Asia Pacific, Booking.com), Mr. Prakash Sangam (CEO, redBus), Mr. Siew Kum Hong (Regional Director for APAC, Airbnb) and Mr. Bhanu Chopra (Founder & CEO, RateGain).

Visitors will have the chance to learn from top brands and thought leaders of the following companies: Accenture, Airbnb, Amadeus, AMEX GBT, Booking.com, Cleartrip, MakeMyTrip, OYO Hotels & Homes, PayPal India, RateGain, redBus, Skyscanner CWT, Egencia, FCM Travel Solutions India, Flight Centre Travel Group, Ithaka, KAYAK, Thrillophilla, Travel Designer Group, TravelClick, Travelport, TUI India, Yatra and many more.

For more information on ITB India 2020, visit www.itb-india.com

KARNATAKA TOURISM ORGANIZED MULTI-CITY ROADSHOWS

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ith an aim to increase tourists from Gujarat and Madhya Pradesh the Department of Tourism, Government of Karnataka has organized Roadshowsfrom 12th – 16th November in Ahmedabad on 12th Nov, Vadodara on 13th Nov, Suraton 15th Nov and Indoreon 16th November to promote the various products and destinations of Karnataka.

The exclusive B2B Roadshows were attended by more than20stakeholders from Karnataka and attracted 400 discerning tour operators.

The main objective of Karnataka Tourism is to promote the state as a Leisure, MICE and Wedding Destination in the Indian market. The Karnataka Tourism Department organized a One-Day Roadshow in the various cities to meet with travel agents and tour operators.

The Roadshow has B2B interactions and presentations that showcased the destination and also open up new avenues in bringing the destination in a new light to the travel and trade agents. The Roadshow brought together different aspect of the tourism product such as natural beauty, adventure, pilgrimage, cultural heritage and many more to the Gujarat and Madhya Pradesh market.

Some of the stakeholders, who exhibited included KSTDC, Jungle Lodges and Resorts, Wind-

flower Resorts, Arjun Tours, SGR Tours, The Serai Resorts, The Trivik – Chikmagalur, Quality Holidays, Rashi Eco-venture, Country Club – Bandipur, Hamsa Tours – Hampi, Intersight Tours, and The Paul.

November December 2019 Tourism India

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ROUND THE TABLE

2020 THE YEAR OF MILLENNIALS Value propositions will be rewarded with instant success

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espite domestic tourism registering a definitive growth in 2019, augmenting the Average Room Rate (ARR) and Rev Par for the hotel industry this year, the numbers have not been as strong as they were expected to be. There are a host of factors that could have attributed to this scenario, including geo-political, macro-economic factors and weakening of the currency. The truth is that the growth has been shy of the industry’s anticipation. Will 2020 bring in redemption?

Excerpts from the conversation with Ms. Raadia Mukadam, Executive Editor, Tourism India about how 2019 treated the hospitality industry and what trends we can expect to emerge in 2020 with Mr. Simarjeet Singh, General Manager, The Chancery Pavilion, Mr. SrijanWadhera, General Manager, Conrad 18

December 2019 Tourism India

Technology is making its way into the industry. Features like digital check-ins available in the Hilton Honors app allow for conveniences controlled by a phone.

These include selecting a room of your choice pre-arrival, minimal human intervention allowing for express check-in and complete access to all areas in the hotel.

Bengaluru, Mr.Vineet Verma, CEO & Executive Director of Brigade Hospitality Services Limited, Ms. Rachel Ravi, Managing Director, Red Earth Group of Resorts and Mr. SaharshVadhera, Director of Sales and Marketing, Shangri-La Hotel, Bangalore, According to you, how did the hospitality industry perform in 2019?

Which were the segments that contributed highly during 2019?

Simarjeet Singh: The hospitality industry in India performed better in 2019 compared to the last few years. Rising disposable income with the middle class, growing air connectivity and improved road infrastructure, rapid growth in domestic tourism and favourable policy initiatives have pushed the occupancy, ARR and Rev Par this year.

However, the numbers are not as robust as they were expected to

Mr. Simarjeet Singh

be despite the government getting a clear mandate. The slowdown of the economy, geopolitical macro-economic factors, weakening of the currency and shutting down of Jet Airways are some of the factors responsible for the slower than anticipated growth.

While each region or sub-regions will have different segments that contribute significantly. overall consumption of hotel rooms by domestic mid-market segment has seen a steady increase. The leisure travellers have become a significant segment leading to the growth of the travel market. This is being driven by the growth of the middle-income group, improving infrastructure, the growing economy, mobile and internet penetration and regional connectivity.

This segment is looking to holiday frequently and seeking quali-

ty accommodation at value rates.

Hospitality chains are fast grabbing the market share in this segment.

One of the key factors for higher demand is the growth of the corporate sector and the increased mobility of the workforce.

Srijan Wadhera: The industry certainly is cautious owing to the global political environment. The Bangalore market is driven by business travel and has remained largely resilient considering the scale of operations of most MNCs. While occupancies have remained flat or exhibited marginal growths in the last two to three years, the ADRs have shown a YoYo growth despite significant hotel inventory addition.

There has also been a steady growth in the Groups and Meetings segment. Multiple hotel venues with large meeting spaces have opened in the city over the last two to three years. This also is driven by the positive upcycle most organisations have been exhibiting over the last 24+ months. There has been a significant number of medical events/conferences in the city over the last three years.

Vineet Verma: The performance in 2019 was certainly better than the previous year. ARR and occupancies were particularly in certain micro-markets that witnessed increased traffic. It was the business segment that saw a noticeable improvement.

Rachel Ravi: Tourism has been struggling with demonetisation, natural calamities, and global slowdown. However, the hospitality industry stood together to brave the cyclic low. Tourism forums and

Mr. Srijan Wadhera

groups headed by veteran personnel encouraged the industry with positive advice. Women in this industry have become a force of their own and there are many women tourism-related groups supporting and sharing business.

Saharsh Vadhera: 2019 was a buoyant year for hospitality in general. Bangalore received more arrivals and more conferences than previous years fuelling aggressive growth for 5 Star and upscale hotels. Reports state an increase in both FIT’s as well as MICE business.

Q1 and Q4 remained heavy due to conferences while Q2 and Q3 had a steady FIT business.

What were the trends that showed promise and most talked about during the year?

Social Media: Thanks to increased social networking among customers and the influence of social sites, December 2019 Tourism India

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Mr. Vineet Verma

it has become imperative for hotels to embrace social media. Hospitality brands are defining their online personality for improved brand engagement. Hotels need memorable, branded content to tell a story with efficiency and impact. Hotels are continually focusing on publishing relevant content and distinguishing themselves from their competitors. They have dedicated teams to monitor social comments on a daily basis and ensure prompt response to customer issues and feedback.

Simarjeet Singh: The world is moving faster than ever, shifting social attitudes; new consumer requirements are reshaping the industry.

The trends cited below are becoming increasingly relevant, talked about in current times and is shaping guest experiences.

Experiential Travel: The rise of experiential travel is the biggest trend in the hospitality industry.

Travellers are seeking authentic and meaningful experiences. They are looking to explore new places 20

December 2019 Tourism India

through the eyes of a local. Hotel restaurants are also embracing this search for authenticity, as more and more restaurants are offering, genuine, authentic and interesting local dishes. Traditional recipes highlighting fresh and local produce and feature organic wholesome ingredients are what the travellers expect.

Tech Explosion: The hospitality business cannot ignore technology and it is a game-changer in today.

From operations to guest experience, to marketing, smart hotel technology offers a variety of cost savings and revenue opportunities, and it is enabling hotel owners to reach new levels of profitability.

The majority of guests today are self-sufficient, tech-savvy travellers who are comfortable using apps or mobile websites. Hotels need to make ensure their offerings are up-to-date and user-friendly. Keyless room entry systems to smart TV’s, voice-activated devices to open curtains, adjusting room temperature, turning the TV, dim the lights etc are various ways in which technology is enhancing guest experiences.

Sustainability: Customers are increasingly concerned with environmental issues and want to know that the businesses they deal with are behaving ethically. For this reason, sustainability has been one of the most noticeable hospitality trends of recent times, with a growing number of hospitality businesses promoting eco-friendliness. Examples of this range from restaurants promoting their vegetarian and vegan options, to hotels that make use of smart light bulbs and smart heating to save energy.

Millennials: Millennials are a formidable social and economic force.

They desire experiences over things

and travel and adventure are priorities for them. Their consumption preferences will continue to define much of the travel industry’s services and products in future. Companies are defining their strategies based on this demographic group’s personality traits and habits. They travel often, are early adopters of technology, like personalised interactions and are spontaneous. Food remains a strong driver when they travel.

Srijan Wadhera: Technology is making its way into the industry. Features like digital check-ins available in the Hilton Honors app allow for conveniences controlled by a phone. These include selecting a room of your choice pre-arrival, minimal human intervention allowing for express check-in and complete access to all areas in the hotel. This optimises time utility for those on business and often travels with a purpose. Taking this a notch further, the Hilton connected room is a first-of-its-kind, high-tech guest room that enables guests to personalise and control every aspect of their stay from one central point – their mobile device.

Another trending topic was sustainability. A couple of months ago, Hilton has been named the global industry leader in sustainability on the Dow Jones Sustainability Indices (DJSI), the most prestigious ranking for corporate responsibility and sustainability performance.

This recognition marks Hilton’s third consecutive year on the DJSI. Vineet Verma: The entire sector witnessed an increased awareness towards sustainability with a specific focus on reducing carbon footprint and doing away with single-use plastics. Several measures in this direction were taken up during the year and despite initial

challenges, we can look forward to this initiative being adopted by all players in the industry. Another major thrust was to encourage online bookings through their own websites rather than through OTAs. Rachel Ravi: Travellers are looking for the unexplored, offbeat, personalised and, tailor-made holidays.

Boutique properties are of interest now while the 5 stars are for a certain segment that looks for luxury alone. The remaining segment is what I call the aesthetic traveller, one with high promise. His taste is eclectic, from music to food. Intellectual stimulation through interesting conversation and experiences is what he is looking for.

SaharshVadhera: Average daily rate remained the focus for city hotels that were able to cash in on more arrivals in certain months. This year has also shown an increase in food and beverage consumption in the luxury segment.

Please throw light on what can we expect in 2020 in terms of trends to watch out for and upcoming segments that will shape the industry.

Simarjeet Singh: India is a large market for travel and tourism offering a diverse portfolio of niche tourism products. During the last few years, the industry was facing challenges due to oversupply and a slowdown in demand due to macro issues.

While the current demand-supply equation has been favouring growth across most of the markets, the growth has been modest.

In his Independence Day speech Mr Narendra Modi, Prime Minister urged people to visit 15 domestic tourist destinations in the country to promote tourism. The government has also released a medical visa to encourage medical tourism in the country. The government has

also been making efforts to boost investments in the tourism sector. The Ministry of Tourism is also developing several theme-based tourist circuits of Swadesh Darshan Scheme to promote tourism.

The GST rate rationalisation for hotels by GST Council is an extremely positive recent development. With the government’s continued efforts to revive the economy and promote travel and tourism, the industry is expecting a better performance in 2020.

It is expected to witness gradual and sustainable rise in room rates backed with strong occupancies over the next few years.

Going forward, a weaker currency, coupled with an expanding middle-income population and the rising purchasing power of the domestic traveller, will continue to provide an opportunity for a greater number of Indians to travel domestically. In 2020 we will see the best ever performance of the sector riding on the back of a stable government and an improved economy.

Srijan Wadhera: While most organisations are taking a cautious approach owing to recent volatility on both economic and political front, I am a firm believer that our industry will continue to grow. Most metro markets are still hovering between 65% and 70% occupancies and there certainly is headroom for growth on occupancies and ADRs. As long as new investments continue to flourish there will always be a strong demand for hotels. The hospitality industry is focused on creating indigenous yet efficient experiences.

The entire industry is looking at reimagining sustainable business practices.

Vineet Verma: We expect to see growing adoption of several innovative green initiatives, with a spe-

Mr. Saharsh Vadhera

cific focus on Zero plastic, reduction in Carbon footprint, reduced wastage of food and so on. We also see more and more operators adding an ‘experiential’ touch with flavours of ‘local culture and traditions’. Customer experience and convenience are high on the agenda.

Rachel Ravi: 2020 will see Karnataka open up. The state has everything, from mountains, beaches, wildlife, wellness, and most importantly its people who are gentle and genuinely hospitable. Every segment has a market in Tourism.

Provided the product is good and has value for the money spent. The field is now open to innovative and unique experiences.

Saharsh Vadhera: 2020 is going to be the year of millennials where value propositions will be rewarded with instant success. Brand loyalty will be redefined and will be based on convenience. The year may not be thick with MICE events but will definitely see aggressive growth in occupancies and ADR fuelled through a corporate FIT. December 2019 Tourism India

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NEWS / MARKETING

KERALA TOURISM GOES EAST ASIA Road shows organised in China and Japan

K

erala Tourism showcased a wide spectrum of its alluring products and services in thriving markets of China, Singapore and Japan this month as part of its strategy to aggressively pro-

mote the state in the China market.

A high-profile delegation of Tourism Department, which included leading trade partners from the state, participated in China International Travel Mart (CITM) 2019

at Kunming and also organised two roadshows in Shanghai and Beijing.

Ms. Rani George IAS, Secretary, Kerala Tourism, made a presentation on the tourism products and potential of Kerala at the trade

Ms. Rani George IAS, Secretary, Kerala Tourism, at CITM 22

December 2019 Tourism India

meets in Shanghai and Beijing.

Dr. Acquino Vimal, Deputy Chief of Mission, was the Chief Guest at the Beijing show, where India Tourism also participated. The Kerala event was attended by 84 buyers and representatives of prominent media establishments.

As for the roadshow in Shanghai, business sessions were held between tour operators from the Chinese city and members of the Kerala trade. Mr. Anil Kumar Rai, Consul General, was the Chief Guest at this event, which included 80 buyers.

At CITM, Kerala had set up a 36 sq.mt stand at the trade fair, attracting a steady stream of visitors and business stakeholders.

“We are trying to ensure brand visibility in East Asian markets using innovative strategies. China is an important emerging market for Kerala Tourism. In just two de-

In Shanghai, business sessions were held between tour operators from the Chinese city and members of the Kerala trade. cades, it has become the world’s largest outbound travel market, with some 145 million Chinese travellers visiting abroad in 2017,” said, Mr. Kadakampally Surendran, Minister for Tourism, Govt of Kerala “We need to make Kerala hospitable to China’s outbound tourists as the world’s most populous country has the potential to give a fillip to the tourism economy of

the state. We need to pique their interest in Kerala through a multipronged strategy. We are looking into the issues like paucity of guides well-versed in Chinese language.

Additionally, we have to rustle up new products, especially in the adventure segment, promote MICE tourism and latch on to martial arts Kalaripayattu and wellness product Ayurveda in a big way,” he added.

A total of 9,630 tourists from China visited Kerala in 2018 as compared to 7,113 in 2017, registering a 35 per cent increase.

In Singapore, Kerala Tourism participated in ITB Asia 2019, held at the Sands Expo and Convention Centre, Marina Bay Sands. Kerala Tourism also participated in Tourism Expo Japan, which was organised for the first time in Osaka. As part of the promotional activities, a roadshow was organized in Tokyo.

BROOKFIELD ASSETS BUYS LEELA FOR RS 4,000 CRORE

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he Leela , one of India’s iconic luxury hotel Brand started by the late Mr.C P Krishnan Nair in Mumbai in 1986, will be acquired

by Brookfield Asset Management, one of the world’s top infrastructure and real estate investors. One of the largest buyouts in the industry includes the properties of Leela Venture in Delhi, Chennai, Udaipur, Bengaluru and Agra and the rights to the Leela brand for the hospital-

ity business from the promoters, Mr. Vivek Nair and Mr.Dinesh Nair.

The Canada realty investor made

the deal for Rs 3,950-crore and the sale comes after seven years when Leela entered the corporate debt restructuring process in 2012.

The acquisition is being done through an affiliate of Brookfield Assets, which has $350 billion under management globally and the deal is expected to close within 3-6 months and Nair Brothers have agreed to vote in favour of the transaction.

December 2019 Tourism India

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NEWS / HOSPITALITY

TAMARA HOSPITALITY GROUP LAUNCHES

5-STAR HOTEL IN KERALA CAPITAL O by Tamara is the brand’s first flagship property

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amara, a prominent hospitality group with properties in Kodaikanal, Coorg and Bengaluru, has made an aggressive foray into the Kerala market with the launch of their 5-star hotel O

by Tamara. The hotel is the perfect destination for business and leisure, and boasts the biggest hotel Convention Centre in the state capital, at Aakulam.

Ms. Shruti Shibulal, who has grown ‘Tamara’ into a sought-after hospitality group, aspires to hit 1,000 rooms by 2025. She has hammered out a string of plans for Kerala, with upcoming projects in Alappuzha, Guruvayoor and Kannur, with a total investment of Rs 300 crore.

Announcing her plans to start their 152-room ‘O by Tamara’ at Trivandrum, Ms. Shruti Shibulal, CEO and Director, Tamara Leisure Experiences Pvt. Ltd, said that the decision to initiate operations in Kerala was guided by the state’s considerable progress in Tourism and IT sectors.

“Kerala is an evergreen tourism destination and has always attracted visitors from across the globe.

We hope to partner with and contribute to the hospitality ecosystem in the state,” said Ms. Shibulal.

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December 2019 Tourism India

The decision to start operations in Kerala was guided by the state’s considerable progress in Tourism and IT sectors, Ms. Shruti Shibulal said.

“Responsible Hospitality is the foundation of the Tamara group.

My vision is to create a hospitality group that meets the highest standards of corporate governance, workplace ethics, sustainability practices and guest delight,” she added.

“We have diligently followed the green protocol right from the initial phases of the construction of

the project,” said Ms. Shibulal. The project is GRIHA-certified and the hotel is looking forward to receiving its GRIHA certification shortly. (GRIHA, the Green Rating for Integrated Habitat Assessment, is a rating tool that helps people assess the performance of their buildings against nationally acceptable benchmarks).

Highlighting the key features of the hotel, including its 10,000 sq ft Convention Centre, the largest in Kerala’s capital, Shruti said the space can be used entirely or can be divided into two spaces of 7,000 and 3,000 sq ft. The hall can accommodate up to 1,250 people in theatre-style seating and up to 500 people in round-table seating.

Located at the first floor with a dedicated elevator from the lobby, the 1,809 sq ft Business Centre includes a lounge, a bar, a boardroom, and a 1,400 sq ft conference room that offers customizable seating,

accommodating up to 125 people in theatre-style and up to 75 in round table-style. The boardroom for formal business meetings, covering an area of 258 sq ft, can seat up to 12 members.

The hotel also offers a sprawling outdoor, poolside lawn of 7,136 sq ft located on the third floor of the hotel, ideal for outdoor functions with a floating crowd of up to 300350 guests.

There are three categories of rooms: 301 sq ft deluxe and elite rooms and 729 sq ft suite room

which includes a separate living room, powder room, and bedroom.

The rooms are equipped with 43” HD smart TV, 24-hour high speed Internet, electronic safe, stocked minibar, walk-in shower, laundry services and sound-proof windows.

Apart from a 24-hour-room service for house guests, ‘O by Tamara’ has four luxury restaurants: an allday diner called ‘O Café’ and LBV, the lobby pastry shop, are open. A stunning rooftop bar and grill, ‘Take Off’ as well as a Sports Bar, will be

operational shortly.

A spa, equipped with five treatment rooms, steam, sauna, and jacuzzi, and managed by trained therapists and masseuses, a stateof-the-art gym and fitness centre, and an infinity pool are the other highlights.

In line with the Tamara Hospitality Group’s policy of giving back to the society, ‘O by Tamara’ also employs manpower from the local community. Mr. Sarath Sankar, Head (Sales and Marketing), Tamara was present on the occasion.

Ms. Shruthi Shibulal CEO, Tamara Hotels December 2019 Tourism India

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AIRLINE /NEWS EVENTS ADVENTURE

12TH EDITION OF TOUR OF

NILGIRIS

FROM DECEMBER 8-15 60 cyclists to pedal TfN 2019

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our of Nilgiris (TfN), the largest & most loved bike tours in India and also the flagship event of Ride-A-Cycle Foundation (RAC-F), is scheduled between De-

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December 2019 Tourism India

cember 8 and 15, 2019. 12th edition of TfN will witness 60 cyclists pedal 850+ km through some of the astounding terrains of Karnataka, Kerala and Tamilnadu, that

is bound to test their endurance, temperament, physical and mental limits. Starting from Regenta Central Herald, Mysuru on December 8, the

Starting from Mysuru, cyclists to pedal through Hassan, Chikmagalur, Kushalanagar, Sultan Bathery, Udhagamandalam (Ooty) and return to Mysuru cyclists will pedal through Hassan, Chikmagalur, Kushalanagar, Sultan Bathery, Udhagamandalam (Ooty) and return to Mysuru to complete

the tour on December 15. On Day 5, while pedalling from Sultan Bathery to Ooty, cyclists will climb the Kalhatti Ghat which is among the toughest cycling climbs in the world.

TfN has been continuously evolving and each edition has something new for the cyclists – be it the route, terrain or the geography. The 12th edition will see cyclists on Day 2 pedal from Hassan to Chikmagalur and this allows riders to experience the unique topography Malnad offers. For TfN this is a new route and cyclists will have the pleasure to pedal past Belur and Halebidu, the famous tourism spots with a rich historical legacy in art and architecture dating back to Hoysala period.

Commenting on the Tour of Nilgiris, Deepak Majipatil, Co-Founder, RAC-F, said, “Cycling as a healthy, leisure and lifestyle activity has caught the imagination of many and this tribe is growing exponentially. Add to this the thrill of cycling through Nilgiris Biosphere including the three famed wildlife sanctuaries and the pristine countryside of Nilgiris district.

Tour of Nilgiris has all these wrapped in one event.”

Further, he said, TfN has not only emerged as India’s most prestigious multi-day tour for amateur riders but also triggered passion amongst enthusiasts to pursue cycling as an extreme sport with an adventure quotient. RAC-F nurtured talent – Kiran Kumar Raju – current India MTB Champion, will pedal TfN 2019.

A few riders are keen to make their pedals count by giving something back to the society and they ride TfN for a cause as charity riders. This year ‘Charity Riders’ will be pedalling for the following organisations – Kenneth Anderson Nature Society and Sita Bhateja Speciality Hospital, among others – to support their respective social cause.

RAC-F, a non-profit advocacy organisation, is pioneering an initiative to popularise Cycling for Commuting, leisure and as an agent of social change and usher in a Bicycle Freedom Revolution in the country and make it a viable option for daily transportation.

December 2019 Tourism India

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EVENTS / ADVENTURE

MUZIRIS PADDLE 2020 KERALA’S MOST INCREDIBLE NATURE EXPERIENCES on January 4 and 5, 2020.

Explore the historic and oldest spice route of Kerala through kayaking, SUPing and sailing.

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December 2019 Tourism India

M

uziris Backwater Paddle, the two-day kayaking expedition organized by Jellyfish Watersports in partnership with Muziris Heritage Project (Kerala Tourism) will be held on January 4 and 5, 2020. Over 100 paddlers are likely to participate in the event which will be flagged off from the Kotturpuram Jetty in Kodungalloor district and end at Bolgatty Island in Kochi. Paddlers will cover an overall distance of 40 km traversing through backwaters and important Muziris Heritage destinations en route. Each day they will cover an easy distance of 20 km with several fun breaks for sightseeing and to meet the locals.

Muziris, once a bustling seaport and the heart of the historic spice route that used to be the key trade point between southern India and the rest of the world, is the starting point. The region is dotted with numerous monuments that are more

than 3,000 years old. Participants will get an opportunity to visit the legendary Muziris heritage sites.

The paddling event promotes the usage of rivers for recreational usage and creates a connection to the river with youngsters and tourists.

“We think it’s a great idea to combine water sports with conservation. Muziris backwater paddle has been promoting water sports activities like kayaking, SUPing, sailing, and canoeing, by bringing together people from all walks of life and ages. The event targets domestic and international tourists, paddling enthusiasts, people from all walks of life, senior citizens, children, and even non-swimmers. You preserve what you love, and paddling lets people build a strong bond with water bodies, with nature,” Mr. Kaushiq Kodithodi, Founder, Jellyfish Watersports.

The entire expedition will be managed by Jellyfish Watersports and

participants will learn skills from expert trainers and river guides.

The package includes Kayak rental, expert guidance, camping gears, lifeguard support, night camping, team activities and authentic Kerala delicacies and refreshments.

Muziris Paddle is touted as Kerala’s most incredible nature experiences, for it lets people immerse in pure, raw nature. Not just that ,it’s making people bond with water bodies and develop a sense of belonging. Paddle to preserve being the motto, Jellyfish aims at converting paddlers into eco-warriors, by strengthening the connection with nature. The paddlers have been spreading the message of responsible travel as they work towards a plastic negative event and clean the water body, while they paddle.

For more information and registrations visit: https://www.jellyfishwatersports.com

December 2019 Tourism India

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AIRLINE NEWS / HOSPITALITY NEWS

RCI INDIA LAUNCHES THE ‘ALL SET’ CAMPAIGN IN INDIA Move to engage with existing and prospective travellers

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CI India has announced the launch of a new brand campaign – ‘ALL SET’ which is in line with RCI’s core values of keeping customer at the centre and providing informed choices to customers towards fulfilled holidays. RCI’s objective behind the campaign is to engage with existing and prospective travellers, communicating

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December 2019 Tourism India

Mr. Jonathan RCI India

RCI’s key offerings and delivering on providing world-class vacation to travellers.

The digital campaign will be on for three months on the official RCI website and across high-impact social media platforms like Facebook, Instagram and LinkedIn, building awareness and to create engagement. The All-Set campaign

RCI also revealed top 10 destinations that are increasingly seeing tractions from travellers – Within India - Goa, Coorg, Andaman, Munnar and Ooty and also international destinations such Malaga, Dubai, Maldives, Las Vegas and Sri Lanka. is born out of Customer Insights on vacation exchange providing the best options for families. In order to have a fun-filled and relaxed vacation, families look for resorts which needs minimal planning at scenic locations inclusive of great amenities and activities galore. Holidaying with RCI resorts give families a spacious and safe environment with a feel of a second home and choosing a lifetime of vacations where everything is already ‘set’ for the families.

With the campaign, RCI also revealed top 10 destinations that are increasingly seeing tractions from travelers – Within India - Goa, Coorg, Andaman, Munnar and Ooty and also international destinations such Malaga, Dubai, Maldives, Las

Vegas and Sri Lanka. As part of the campaign, RCI is also providing compelling reason for customers to plan experience rich holidays by offering persuasive discounts and incentives. It is focused to increase member transactions by 10% over the same quarter last year.

Commenting on the strategy behind the All Set campaign, Mr. Jonathan Mills, RCI Asia Pacific and DAE Global Managing Director, said, “India continues to be a key market for us in our growth trajectory. We, will look at strengthen our member base in India and this new campaign is in sync with our objective to constantly reinvent and ensure that we follow our brand’s guidelines of customer satisfaction and align our affiliates towards a joint

vision of delivering world-class vacations. We have uniquely designed this campaign basis of customer insights and choosing a lifetime of vacations where everything is all ready and ‘set’ for them.

Over the years RCI has been strategically engaging with affiliates to expand its portfolio to drive vacation ownership growth and provide travellers choices of high-quality properties in premium holiday destinations. The RCI portfolio is affiliated with more than 400 resorts in India and 4,300 resorts across 110 countries as well.

RCI offers an unmatched variety of resorts and destinations like Jungle Resorts, Ski Resorts, Cruise, Beaches, Hill Stations, Adventure, Golf Resorts, Heritage, Casino & Gaming and much more. With the changing dynamics of the travel industry, Vacation Exchange is showing encouraging signs of growth as it offers travellers a unique, personalized, immersive holiday experience where everything is taken care by the resort in the most cost-effective way making it a good travel choice.

December 2019 Tourism India

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FEATURE / HOSPITALITY

By Raadia Mukadam

EARTHY FLAVOURS OF

RED EARTH

Giving back to the earth is the ethos or promise

K

abini, the stunningly beautiful wildlife destination located not more than 220 kms or a 4.5 hour drive away from Bangalore, makes a great weekend getaway.

Red Earth resort that sprawls over 10 acres of lush greenery surrounded by water on three sides and its many amenities will

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be short filmed by guests before they are escorted to one of the 22 well-appointed cottages. The unpretentious resort may have a rustic feel to it, but the cottages spare no effort at giving you a luxe experience with antique four poster beds,a private open air Jacuzzi in every cottage, a well-stocked mini bar and a patio with a view to kill.

Our ecological crisis stems from the fact that as a race we are taking more than what we are giving back to the earth. Giving back to the earth is the ethos or promise that Red Earth stands for. Reciprocating to the abundance of Mother Nature’s many favours; this resort gives back to the earth what they take from it.

The roofs of the cottages are apparently made of bamboo mats crafted by the tribal folk of Wayanad and the outer layer is made of Elephant grass, put together by elderly craftsmen of Tamil Nadu. The furniture in the cottages has outstanding craftsmanship and I was informed that was made from wood which is outsourced from different parts of India. Its eco-friendly practices are reflected in every single feature of the resort, including the glass bottles for drinking water in the rooms or paper bags in the dust bins.

Not quite sure whether it was because of the large comfortable bed or the abundance of nature my spirits and appetite were soaring.

They say silence has a language of its own, if you only cared to listen. hearing the soft swishing of the leaves, and the musical chirping of

the birds that can be sighted in the early hours of the day.

What sets Red Earth Kabini apart from any other property is that at any given time, a member of the family that owns it, is always on the property and per-

The resort does not encourage or allow room service to keep insects at bay, so all the guests have to go to the restaurant for their meals, which turned out to be a lot of fun as we got to have interesting interactions with the other guests.

December 2019 Tourism India

33

manently live in one of the cottages. I was fortunate to have met Aditya Raman, one of the sons who was my personal guide informing me that there were in excess of 350 species of flowering plants and trees that bore fruit on the property, lending the place an almost zen like serene environment along with providing the kitchen with the

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freshest organic produce from their very own backyard.

The resort does not encourage or allow room service to keep insects at bay, so all the guests have to go to the restaurant for their meals, which turned out to be a lot of fun as we got to have interesting interactions with the other

guests. The meandering narrow path to the restaurant or around the resort is flanked on both sides by blossoming flowers and trees laden with fruits ripe for the picking. I was almost tempted to pluck out some papayas and grape fruits but exercised restraint. The lotus pond with more than a hundred lotuses is a mesmerising sight and warrants more than just a fleeting glance. You want to find a place and sit down at leisure to admire them.

When the aroma of the food begins to seduce you making you salivates, you know you are close to ‘Poshini’, the restaurant, even before you reach it. It will be a pleasant surprise to learn that they had a

team of chefs, which includes local housewife to chefs from star hotels. The buffet was generous with soups, salads, fresh whole wheat bread, naan, roti and rice and an array of vegetarian and non-vegetarian fare that included authentic cuisines from Kerala, Karnataka, mouth watering delicious Punjabi food and believe it or not, Continental and Thai cuisine that really hit the ball out of the park. The pastas were good but the shepherd’s pie I had, was outstanding. There was a fish starter and at least three chicken starters at all meals. The most disciplined eater will go back for a second serve. Not to mention the delectable desserts and ice-

creams to give a great meal the perfect end.

All the fruits and vegetables used are organic and locally sourced

whilst the fish that they serve is fresh from the Kabini river and the milk is from the local village and eggs are all from free rang-

December 2019 Tourism India

35

ing poultries only. No MSG, Soda, food colouring, taste enhancers, additives or refined flour is used in their kitchens. You are guaranteed fresh and not recycled food because Red Earth does not have industrial freezers and fridges. All the pastes, sauces, jams, pickles and relishes are organic and made in-house. Interestingly, they have two separate kitchens for vegetarian and non-vegetarian cooking, using separate dishes for cooking and serving vegetarian and non-Vegetarian cuisine. Rain water is naturally harvested into the water bodies at the property whilst all waste water used in the property, goes to an STP plant, where it gets treated and comes back to gardens through drip irrigation.

Take a walk through the bamboo and mango trees to the edge of the resort overlooking the river where Hi-Tea is setup for the guests every evening. If the weather is cold, the tea and coffee will help you to piping hot but the icing on the cake is the breath-taking sun set over the glistening Kabini River which almost look like shimmering liquid gold. After that you could head to the bar ‘Wetland’ right across the restaurant to hang out or have a drink. The bartender Raja knows 36

December 2019 Tourism India

his craft well and makes mean mocktails and cocktails too. The bar also doubles up as the activity room with a snooker table, chess board and a carom board. The atmosphere here is lively with friendly banter amongst guests and high spirits literally!

There are also several other activities the resort offers which include enjoying the beautiful pool with a monstrous jackfruit tree overlooking it and dainty lavender flowers growing around the edge inviting butterflies to play hide and seek.

I enjoyed just lazing by the pool with my book aimlessly gazing in space occasionally trying to take in as much of the splendour I could in my brief stay. Several activities are offered by the resort that includes coracle ride, speed boat rides, bullock cart ride, nature walks and bird watching. Kids enjoy the bicycle rides and the magic shows. Occasionally the resort also has cooking classes and folk dance show at the bonfire area.

As day one came to an end, I was already excited about day two as I was to head to the spa early morning before breakfast and off to the jungle safari in Nagarhole forest post lunch. The entrance to Zvaasti, the spa, has floral climbers hanging

on top of a beam caressing your face as you enter and an immersed Buddha calming your nerves. You naturally proceed for your massage in a calm and happy state of mind.

The spa uses only organic products grown on the property and therapists are welltrained which I learnt as Sumitra, my therapist was literally in a conversation with my body, slowly and gently helping it heal.

Safari through Kabini Wildlife Sanctuary in Nagarhole forest is unique. It is popular for being the home to one of the single largest congregation of Asiatic Elephants and is a paradise for nature lovers.

This has been declared a tiger reserve and is part of the Rajiv Gandhi National Park. You can spot animals

like elephants, leopard, panther, sambar, spotted deer, chital, bison’s and many endangered and rare species too. This sanctuary is home to 250 species of flowers and trees. The safari lasts for almost three hours and you don’t realise it when the time just flies by.

So much more than just a beautiful resort, Red Earth’s sustainable tourism practices and commitment to giving back to society has earned

my respect for life. Their commitment to the local community reflects in the fact that more than 90% of their staff are hired from the local community and surrounding villages creating employment opportunities for them. The gift shop ‘Mukti’ showcases several products made by the local folk and tribal women, again serves as an avenue for generating income and acknowledging their skills.

There are many reasons to visit Red Earth, but above all… just go there to treat yourself to the goodness of nature in all its splendour and living testimony to responsible and sustainable practices, little things that we can also inculcate in our day to day life. Feeling totally rejuvenated, body, mind and soul and left Red Earth Kabini with warm memories and a promise to return sometime soon.

December 2019 Tourism India

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AIRLINE NEWS / HOSPITALITY NEWS

PRIDE GROUP OF HOTELS LAUNCHES ‘PRIDE KADAMB KUNJ RESORT’ BHARATPUR

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An expression of the spirit of Rajasthan and its royal elegance

ride Group of Hotels has launched ‘Pride KadambKunj Resort’ at Bharatpur, its second property in the vibrant state of Rajasthan. Prominently located on NH-11 FatehpurSikri Road, Bharatpur, this upscale ethnic resort is an expression of the spirit of Rajasthan and its royal elegance.

The resort property is spread over 3 acres that gives a feeling of openness and greenery all around. With major tourist attractions namely Fatehpur Sikri, Bird Sanctuary, Museum, Agra, MehendipurBalaji, Deeg Palace, Mathura/Vrindavan,in close proximity, the hotel boasts of 38

December 2019 Tourism India

aesthetically designed rooms and suites ideal for leisure travelers.

Announcing the launch, S.P. Jain, Managing Director, Pride Hotels Limited says, “Rajasthan with its vibrant culture enjoys pre-eminence in attracting large section of leisure tourists from across the world. We are delighted to open our second resort in Rajasthan at Bharatpur to tap the growing potential in this region. ‘Pride KadambKunj Resort’ with a perfect blend of contemporary amenities rooted in customary elegance and excellent services will make every guest’s stay a pleasurable experience”.

Pride Kadamb Kunj Resort offers 42 well-appointed rooms and 2 suites replete with all modern elements. The resort has a main block (reception & lobby block) and 2 wings comprising of rooms. In one wing rooms take shape of Octagon and has a beautiful central court-

yard which is used for puppet show, cultural evenings and bon fire and other activities.Rooms at new wing open towards massive open mustard fields giving a pretty sight to every room. All the three blocks are connected for every ones convenience. All the rooms are equipped with LED TV, mini bar, tea/ coffee maker, Wi Fi, individual air condi-

tioning and comfortable beddings.

The resort facilities include swimming pool, travel desk, laundry services, Library cum TV lounge, Pool Table Room, banquet hall and indoor activities room for kids. Swimming pool area has huge open deck for sunbathing and an adjacent pool side lawn where parties, lunches / dinner can be arranged.

Multi cuisine air-conditioned Fork”N” Spoon is a lively place with a traditional yet chick decor. It serves both Ala-carte and Buffet and can seat upto 80 pax. Indian, Chinese and Continental cuisine along with the local flavours of Rajasthan are served with a smile. The resort also boasts of air conditioned banquet cum conference hall with capacity of 200 persons.

‘Pride KadambKunj Resort’ Bharatpur is most suitable for Leisure guests and wedding function and other social events as it is very close to Delhi.

December 2019 Tourism India

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NEWS / CRUISES

MUMBAI MAIDEN CRUISE HOSTS ITS INAUGURAL EVENT AT HAZIRA PORT The first Commercial voyage

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t was a momentous occasion as Mumbai Maiden, India’s first passenger vessel between Mumbai - Surat - Mumbai returned to its home port at Bandra, Mumbai under the Bandra – Worli Sealink after its inaugural run.

Captain Praveen S Khara from Maharashtra Maritime Board was seen along with Mr. Sanjeev Agarwal, CEO of Mumbai Maiden Cruise.

Actor, Model and Miss India Asia Pacific runner up 2017, Twinkle Se-

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hgal who has been signed as the Brand Ambassador for the cruise ship, was also present at the event.

The inaugural function for the launch of the cruise route between Surat – Mumbai was hosted at Hazira port in Surat on 15th November, 2019 with dignitaries of Gujarat Maritime Board, Essar Bulk Terminal and other trade heads visiting the vessel.

The cruise ship offers passengers travelling between the Mumbai and Surat a fun, luxurious and leisure cruise experience onboard Mumbai Maiden. With two levels and an upper deck, it has all the amenities to make the overnight journey a great experience for its passengers, offering them an impeccable experience of travelling in luxury between the two cities.

“We are sincerely grateful to the Maharashtra Maritime Board, Gujarat Maritime Board and and Essar Bulk Terminal for giving us this opportunity to help enhance the travel between the two iconic cities of India, ” said Mr. Sanjeev Agarwal – CEO Mumbai Maiden Cruise “It is the continuous efforts by

the government towards enhancing tourism experience by exploring and adopting new techniques and Ideas. We welcome any new innovative idea in maritime domain and the Govt is fully committed to make it happen”, said Captain Praveen Khara, Officer, Maharashtra Maritime Board.

“I am excited about being a part of Mumbai Maiden’s venture first in the area of promoting coastal tourism and now this remarkable offering in providing cruise between Mumbai and Surat. Mumbai city has mesmerised people from all walks of life and around the world with its offering of the best in business, hospitality and it is only going to get better with more such infra-

structural and travel and tourism development”, said Ms. Twinkle Sehgal, Brand Ambassador Mumbai Maiden Cruise.

Initially, this service will be weekly and the vessel will be departing from Bandra Worli Sealink every Thursday evening around 1700 hours and arriving at Hazira on Friday morning around 0900 hours.

Departing from Hazira on Friday around 1700 hours and arriving at Bandra Worli Sealink next day morning 0900 hours. Number of trips will be increased as per the requirement.

The ticket fares begin at Rs. 4,000 to Rs.5,000 per passenger, with attractive packages for families and bulk bookings.

December 2019 Tourism India

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GLOBAL DESTINATIONS

NEW ZEALAND

WELCOMES A NEW KIWI CELEBRITY ICON

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National Kiwi Hatchery Aotearoa welcomed its 2,000th chick

n the early hours of November 13 2019, on a widely-and-intensely watched live stream the National Kiwi Hatchery Aotearoa welcomed a fluffy new member to their whÄ nau [family].

Cracking the record as the 2,000th chick to hatch at the National Kiwi Hatchery Aotearoa since it received its first egg in 1995, the chick’s entrance into the world has been no small feat. With no egg tooth to aid the process, over the last couple of days the chick has had the exhausting job of kicking and pecking its own way out.

Starting with a few jiggles, the first signs on the live stream that the hatching was close was

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when the chick made a tiny hole in the air-filled sac inside the end of the egg, poking the pink tip of its beak through, and breathing air for the first time.

The chick then kicked and pushed against the shell wall until eventually it cracked open and was free.

Shortly thereafter, the new chick started to find its way in its new environment using its long beak to find stability.

The baby chick has

had a check-up and is doing well. It weighs a healthy 342.8 grams. The gender of the chick will be unknown for another month until DNA tests is completed.

Having captured the

hearts of people across the globe, the popularity of New Zealand’s fluffiest new celebrity is sure to draw thousands of fans to the National Kiwi Hatchery Aotearoa.

The hatchery is located at Rainbow Springs Nature Park in Rotorua, one of the key partners of the programme.

“This is a wonderful time to visit the hatchery as hatching season is in full swing, visitors can join a guided tour and experience first-hand where the kiwi are incubated, the hatching process and hopefully see some newly hatched chicks,” said National Kiwi Hatchery Aotearoa spokesperson Helen McCormick.

“In New Zealand we are losing 3 per cent of our unmanaged kiwi every year. Out of every 100 kiwi eggs laid in burrows in the forest, only five kiwi chicks will make it to adulthood. Without ongoing support, experts estimate the brown kiwi will be extinct in the wild within two generations.

The National Kiwi Hatchery Aotearoa is the leading kiwi hatchery in the world, incubating and hatching over 130 kiwi chicks each year – about 75 percent of all kiwi incubated and hatched ex-situ in New Zealand.

Welcoming their 2,000th chick is huge testament to the amazing work the team at the National Kiwi Hatchery Aotearoa have been doing. Following the arrival of the special chick Rainbow Springs and the National Kiwi Hatchery are looking for help to find a name. To enter to win the chance to name it click here. Visitors can also see kiwi in the wild in many other places across New Zealand.

SUMAN BILLA

APPOINTED DIRECTOR AT MADRID HEADQUARTERED UNWTO The appointment is for an initial period of two years

M

r. Suman Billa, former Director and Secretary of Kerala Tourism, will join the United Nations World Tourism Organisation (UNWTO) at its headquarters in Madrid, Spain.

A 1996 batch IAS officer from the Kerala cadre, he will assume charge next week as Director, Technical Cooperation and Silk Road Development at D1 level at UNWTO, a specialised agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

Currently, a Joint Secretary in Ministry of Tourism, Govt. of India, Mr. Billa’s appointment has been approved by the PM-headed Appointments Committee of the Cabinet (ACC) at its meeting in New Delhi. He will hold the post for an initial period of two years.

Educated at the Madras Christian College, Jawaharlal Nehru University, New Delhi and the London School of Economics, he has worked in several capacities at the Centre and in Kerala. His postings in Kerala included Sub-Collector, Devikulam; Director, Civil Supplies; Director, Kerala Tourism; District Collector, Palakkad; Commissioner, Commercial Taxes; and Secretary, Tourism and Civil Supplies.

He completed five-year tenure as Joint Secretary in the Ministry of Tourism before his new assign-

ment.

While at Kerala Tourism, he pioneered monsoon tourism and the Spice Route project and fashioned Kerala’s Responsible Tourism (RT) initiative in a global model which won the UNWTO’s Ulysses Award for Innovation in Public Policy and Governance.

As Joint Secretary in the Ministry of Tourism, he is credited with launching the Incredible India version 2 campaign, Swadesh Darshan scheme for developing thematic circuits, and the India Tourism Mart.

He has also actively championed for the e-visa and reduction of GST on hotels.

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GLOBAL DESTINATIONS

STEVE MCCURRY INDUCTED INTO PHOTOGRAPHY HALL OF FAME

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The most momentous milestones reachable by a photographer.

ilversea collaborator and world-renowned photographer Steve McCurry was inducted into the prestigious International Photography Hall of Fame 2019 at an awards ceremony in St. Louis, Missouri. The accolade is among the most momentous milestones reachable by a photographer and commends a lifetime of achievement for the legendary artist.

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Silversea Cruises proudly congratulates McCurry on his accomplishment. Since the launch of the global creative collaboration in 2017, the photographer has undertaken no fewer than 25 immersive journeys with Silversea, capturing more than 500 images of intriguing cultures, breathtaking landscapes, and unique moments around the world.

Commenting on his latest acco-

lade, McCurry says: “It is an honor to have my work recognized by such an important organization as the International Photography Hall of Fame and Museum, which strives to preserve and share the art of photography. Whenever I travel, I am driven to look for unique moments, to capture the expression of the individual human experience.

My travels with Silversea have enabled me to do exactly this; togeth-

er, we’ve journeyed deep into many destinations around the world.”

Among the many places his travels with Silversea have taken him, McCurry counts the Galapagos as his favorite, describing the remote archipelago as “a time capsule and an inspiring place.” He says that to be able to explore the Galapagos Islands on a ship the same way Darwin did “was a childhood dream that came true.”

Other destinations visited by McCurry with Silversea include Mongolia, Svalbard, Papua New Guinea, Bhutan, Kolkata, Russia, Jordan and Vietnam, to name a few.

When asked about his process for taking meaningful pictures of a culture without intruding, McCurry explained: “the best way to capture the essence of a culture is to

The best way to capture the essence of a culture is to treat people with respect treat people with respect. Establish a friendly smile. Most people like to be photographed. You need to make them comfortable around you, with humor.”

“We are thrilled to learn of Steve’s induction into the International Photography Hall of Fame, and we congratulate him on this outstanding career milestone,” says Barba-

ra Muckermann, Silversea’s Chief Marketing Officer. “A curious traveler with an insatiable passion for discovering the authentic beauty of the world, Steve McCurry is the perfect ambassador for our cruise line. Our guests share Steve’s desire for complete immersion into destinations, experiences and moments. The results of our pioneering collaboration are exceptional: his images not only take travelers on a journey, but they changes us forever.”

Silversea Cruises also congratulates the seven other photographers who were inducted into the International Photography Hall of Fame in 2019: Bruce Davidson, Elliott Erwitt, Ralph Gibson, Mary Ellen Mark, Paul Nicklen, Olivia Parker, and Tony Vaccaro.

RAHUL RAJ

APPOINTED AS GENERAL MANAGER AT HYATT REGENCY TRIVANDRUM

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r. Rahul Raj has been appoineted as the General Manager for Hyatt Regency Trivandrum, the latest addition of Hyatt gotels in Kerala, which will scheduled to open by end of 2020. Rahul’s last assignment was with Courtyard by Marriott Ahmedabad as the General Manager of the hotel. He has been associated with Marriot International, Taj and the Oberoi group for over 15 years.

Rahul is a strategic business and operations head which is sure to establish a reputation for excellence and mark Hyatt Regency Trivandrum a market leader its right blend of service

and luxury.

A graduate in Hotel Management from IHM, Chennai, Rahul has come a long way with his excellent record of contributions in streamlining operations and enhancing customer experience.

Adroit at planning as well as implementing the quality parameters for service areas in line with the standard and international guidelines to improve service performance, Rahul is committed to ensure highest level of guest service at all times, resolving complaints & issues efficiently.

His belief and hands-on experience

in developing a work environment high in employee morale and his motto of providing constant learning & development opportunities at all levels of hotel operations has won him many a heart.

While Joining at Hyatt Regency Trivandrum as the General Manager, je said that it gives me opportunity to cater towards the quality of hotels & service that I have witnessed across all Hyatt hotels. And I am excited to unfold the preopening stories at Hyatt Regency Trivandrum soon to all.

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GLOBAL DESTINATIONS

EMBRACE THE WINTER ADVENTURE IN

MAMMOTH LAKES 360-DEGREE VIEWS FROM 11,053 FT. UP

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f a charming mountain town surrounded by larger-than-life, truly awe-inspiring natural wonders sounds good to you, then Mammoth Lakes is the perfect playground for your next winter adventure. The unreal, wow-worthy

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natural beauty of Mammoth Lakes makes every moment feel wonderful and wonder-filled, whether you’ve been here before or are looking to catch a new experience.

While adventure knows no season, for now, let’s focus on winter.

Skiing & Snowboarding In Mammoth Lakes For adventurous sorts, skiing and snowboarding at Mammoth Mountain is the place to start. Boasting the tallest lifts in California, Mammoth Mountain has more than 3,500 acres of unique ski-able terrain, including runs for all levels.

Whether advanced or beginner, there’s a trail with your name on it.

An annual average of 400 inches of snow — fresh powder — puts a typical season, spanning November to May. Though, with one of the longest skiing & snowboarding seasons in the country, you may even find yourself on the mountain through August.

360-Degree Views From 11,053 Ft. Up If skiing & snowboarding isn’t your thing (let’s say you’re more of a hot chocolatier), a scenic gondola ride will take you to the top of the mountain – 11,053 feet – where an Interpretive Center welcomes

Mammoth Lakes is a town of 4 square miles with a backyard of more than 3 million acres of wilderness. you to the legendary summit. Here, you’ll learn about the area’s history and find some of the most unforgettable 360-degree views in North America. Encountering this serene, natural beauty is guaranteed to leave you feeling joyful, inspired, even transformed. Head back down the mountain and get on with the day’s adventures.

Off - The - Beaten - Path Winter Activities Mammoth Lakes is a town of 4 square miles, but with a backyard of more than 3 million acres of wilderness, we suggest grabbing snowshoes and taking in the majestic views on foot. There is free public access to roughly 140 miles of winding track and the expansiveness gives you a true feeling of being in nature. If you’re not interested in going solo, seek a guided snowshoeing tour instead.

For cross-country skiers, seemingly endless acres of public lands and roads are transformed for the winter season. Wander through miles of groomed trails and supernaturally quiet trees surrounding Mammoth Lakes and the Inyo National Forest. Don’t forget tubing, sledging, snowmobiling, snowcat

tours, full moon tours and ice skating. We can save that for another day.

Ready for your adventure in double-take territory? With flights on multiple carriers, from coast to coast, and an airport that’s only 10-minutes from town, “no way” is never far away and flying is the fastest and most convenient way to arrive in the mountains. So stop waiting and book your trip to a place you have to see to still not totally believe. Winter is waiting for you in Mammoth Lakes.

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NEWS / DESTINATIONS

EXPERIENCE THE MAGIC OF

CHRISTMAS IN MONACO “Luck takes us higher”

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he Christmas spirit is taking over Monaco, and the city is starting to sparkle. Once again, the heart of Monaco will shine brightly during the year-end celebrations.

To welcome in the New Year, the Principality of Monaco has picked an aerial theme: “Luck takes us higher”. There will be a rich and varied programme of festivities, with something for everyone. From admiring the lights to wining and dining, and visiting the luxury Christmas market, here are six incredible ways to enjoy unforgettable, starry-eyed year-end celebrations in Monaco.

A relaxing Christmas: mountain vibes in Monaco Take the chill off your festive season in a chic 48

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and cosy corner of Monaco. Blue Gin’s ephemeral winter design is back with new surprises. The bar will transform into a mountain chalet with views across the Mediterranean. Tuck yourself up in a cosy blanket and enjoy afternoon tea or a Christmas cocktail, before setting the dance floor alight after dark during the Winter Party where all you need are good spirits and your best mountain attire!

Tranquil luxury and exquisite pleasure are the order of the day over at the Hotel de Paris Monte-Carlo, where the patio will transform into an elegant winter garden. During the holidays, the iconic hotel glitters and gleams with precious gems, and the lobby is home to a majestic Christmas tree decorated by renowned jeweller Chopard. Enjoy delicious treats amongst the sparkling fir trees, and watch dreamlike performances every weekend. On 12th December 2019, a fun and sparkling “Bubble Party” will also take place here.

The decorations of dreams in the Place du Casino The Place du Casino will once again be swathed in the most beautiful finery as this enchanting space will be bathed in light, with all the decorations – including the balloons flying overhead – themed around “Good Luck”. Every evening from 28 to 31 December, the front of the Casino will be getting all dressed up in a magnificent sound and light show that’s not to be missed!

Christmas at the shops: Christmas Monte-Carlo Shopping Promenade What better way to do your

The Place du Casino will once again be swathed in the most beautiful finery as this enchanting space will be bathed in light, with all the decorations – including the balloons flying overhead – themed around “Good Luck”.

Christmas shopping in Monaco than in utterly magical surroundings? Find chic and exquisite Christmas gift inspiration and elegant decorations in the Monte-Carlo Shopping Promenade, the most sophisticated Christmas market on the Riviera, which is near the Place du Casino. You can even enjoy a break for some hot chocolate or Champagne and caviar in the Cafe de Paris Monte-Carlo! Another shopping destination promising all the magic of the festive season is the Monaco Christmas Village at

Port Hercules. It’s a must-visit for families!

In Monaco, Christmas is delicious! Enjoy some mouth-watering treats with family at the Hotel Hermitage Monte-Carlo. Treat yourself to a buffet of scrumptious cakes and pastries whilst the little ones play at being budding chefs during creative workshops. Share delicious gourmet dishes during lunches, dinners and brunch with your friends, family or loved ones in the Michelin-starred restaurants of Monaco.

Experience some of the Principality’s finest artistry during the holiday season in Monaco. Treat yourself to a moving performance from Ballets de Monte-Carlo, from 27 December: a futuristic and romantic new piece choreographed

by Jean-Christophe Maillot about two young lovers in the age of artificial intelligence. On 29 December, finish off Christmas in style with the New Year Gala brought to you by the Monte-Carlo Philharmonic Orchestra. The ones who demand to be thrilled can witness the presence of legendary Nile Rodgers and Chic at a funky disco dinner show at Salle des Etoiles on 31st December.

If you’re looking for a luxurious and relaxing holiday destination for year-end celebrations with your family, Monaco can be a great option. Be swept away by the enchanting festivities of the Principality. With its blue skies, the sparkling Mediterranean Sea and spectacular views, the Principality of Monaco is a dream destination for anyone who is looking to celebrate the festive season in all its luxury to enjoy the holiday like never before!

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NEWS / MICE TRAVEL

MEET IN SRI LANKA Sri Lanka Convention Bureau (SLCB) conducts MICE promotions & interactions in Mumbai & Pune.

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ri Lanka is emerging as a prime outbound tourism destination for Indians and to further enhance the positioning Sri Lanka as a preferred MICE destination, SLCB showcases the MICE options & opportunities to the Indian travel trade, PCOs and MICE organisers. Meet in Sri Lanka promotion organised by SLCB in collaboration with Sri Lanka Consulate General in Mumbai had the major focus to at-

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tract Indian MICE market, through these exclusive events. Top of the line travel trade & MICE professionals attended the event as well as interacted with the SLCB team that consists of 15 companies from Sri Lanka, to understand the unique offerings for Indian travellers in Sri Lanka.

India has been an important market for Sri Lanka for developing MICE in terms of numbers, value

and also connected services. The year 2018 saw 63,733 MICE arrivals in Sri Lanka as compared to 57,694 in 2017 and 53,510 in 2016. It is witnessed that there is an increasing trend of India MICE arrivals during the past years. Sri Lanka is growing as ‘a destination for all seasons’! Overall the year 2018 saw a rapid increase with approximately 424,887 Indian tourists visiting Sri Lanka, as compared

to 384,628 arrivals in 2017 and 356,729 in 2016.

The country is a top-notch tourist destination and known as the Wonder of Asia for its long-preserved culture and heritage. Witnessing the growth and potential from India, SLCB has taken a step forward in consolidating their presence in the Indian market. The following initiatives were taken by Sri Lanka to attract MICE travelers from India.

Lotus Tower – State of the Art tower, which was recently made operational, is the tallest tower in South East Asia and houses a conference facility for 1000 people.

Strengthen cooperation with large tour operators such as Thomas Cook, SOTC, Travel & Tours, FCM’s etc., who have a large network of corporate working with them.

The Ramayana trail, an ancient literary epic of India properly marketed with the objective of bringing in large numbers of Indian visitors for Sri Lanka, will popularise Sri Lanka as a fast-growing destination for weddings out of India. There

are number of groups of wedding planners were facilitated to visit Sri Lanka to make aware them.

As a Government arm of the development of the MICE industry, SLCB organized industry participation at leading MICE trade exhibitions in India. Ex: BLTM has taken initiative to remove minimum hotel rates to facilitate MICE visitors.

Ms. Chamari Rodrigo, Consul General, Consulate General of Sri Lanka, Mumbai, who was present and leading the events in Mumbai & Pune, stated that “Sri Lanka has been gaining immense popularity in India and has experienced consistent growth over the period. She further added that cultural and regional similarities between India & Sri Lanka further make it easy to flourish tourism. ” Sri Lankan MICE delegation visited Mumbai & Pune to explore these markets, and tap the travel agents to increase the flow of MICE business.

Adding to this Mrs. Malkanthi Welikala, Manager Marketing, Sri Lanka Convention Bureau, said, “India

is the largest and key source market for the development of MICE business to Sri Lanka. We have been extending our presence and our commitment to India markets.

With our current mission, we are targeting key markets of India like Mumbai and Pune. With extensive direct airlines connectivity of 121 flights per week from 11 stations in India to Sri Lanka and further complemented by SpiceJet, Indigo, Air India and now Vistara, Sri Lanka becomes an easily accessible destination for MICE from India. There is an existing strong cultural bond and cooperation between India and Sri Lanka, which makes Indian travellers feel at home while they are in Sri Lanka”.

A landmark destination in the ancient Spice Trail, Sri Lanka is bursting with wonder. This tropical island is famous for its diverse landscape: from the blue seaside belt to green mountains, and the island’s lavish greenery ranging from coconut palm groves to paddy fields and tea plantations, adorned by over 200 natural waterfalls.

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GLOBAL DESTINATIONS

LOUVRE ABU DHABI CELEBRATES SECOND ANNIVERSARY Museum hosted over two million visitors from across the world

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n the heels of several major achievements for the institution and the launch of new programmes, as well as a significant number of new artworks in the galleries, Louvre Abu Dhabi celebrates its second-year anniversary.

Since opening in 2017, Louvre

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Abu Dhabi has welcomed over two million visitors from around the world who have come to enjoy the museum’s rich cross-cultural collection, eight ground-breaking international exhibitions and a range of cultural programmes for people of all ages and backgrounds.

The institution has further solidified its commitment to education, inaugurating the Children’s Museum in July 2019 – the first museum of its kind in the Arab world – and welcoming over 60,000 student visits while offering training and job opportunities for Emiratis and

the local community.

HE Mohamed Khalifa Al Mubarak, Chairman of The Department of Culture and Tourism – Abu Dhabi said, “Two years ago, we launched this museum as a gift from Abu Dhabi to the world. Our vision was for a truly universal museum, a place that shines a light on our shared humanity through an incredible collection of artworks and artefacts from every corner of the globe. Today, I could not be prouder of how that vision has been brought to life.

Louvre Abu Dhabi celebrates the connections between cultures and tells a story of our collective history, present and future – a story that is now even more important in a world that tends to focus more on our differences than our similarities.”

Highlights in the galleries include: a dagger with lion-shaped handle (1100–600 BCE) excavated at Saruq al-Hadid in Dubai and on loan from Dubai Municipality; the monumental Egyptian marble Portrait of Cleopatra? (305–30 BCE, Ptolemaic Dynasty), a recent Louvre Abu Dhabi acquisition; a silver vase decorated with biblical figures (575–625) from Emesa (modern Homs, Syria), on loan from Musée du Louvre; a bronze aquamanile in the form of a peacock (972) from Spain, also on loan from Musée du Louvre; Rembrandt’s Head of a Young Man, with Clasped Hands: Study of the Figure of Christ, from ca. 1648-56; the portrait of Francis the First, King of France (1539 CE)

by Tiziano Vecellio (Titian), on loan from Musée du Louvre; an Imperial armour from18th-century China, on loan from Musée des Arts Décoratifs; Francesco Primaticcio’s

Highlights in the galleries include a dagger with lion-shaped handle (1100–600 BCE) excavated at Saruq al-Hadid in Dubai and on loan from Dubai Municipality; the monumental Egyptian marble Portrait of Cleopatra (305–30 BCE,Ptolemaic Dynasty); a silver vase decorated with biblical figures (575–625) from Emesa (modern Homs, Syria); a bronze aquamanile in the form of a peacock (972) from Spain; Rembrandt’s Head of a Young Man, with Clasped Hands: Study of the Figure of Christ, from ca. 1648-56; the portrait of Francis the First, King of France (1539 CE) by Tiziano Vecellio (Titian); and an Imperial armour from 18th-century China.

Laocoon and his Sons (Laocoon et ses fils) on loan from Château de Fontainebleau and Chinese imperial jades from the Qing dynasty (imperial seal decorated with two dragons and Ruyi sceptre), on loan from Musée national des arts asiatiques – Guimet.

New works have been installed in the museum’s modern and contemporary galleries, including Elisabeth-Louise Vigée-Le Brun’s Portrait of Countess Skavronskaia (1761-1829), Lady of Honor of Catherine II, Empress of Russia on loan from Musée du Louvre, The Seine and the Louvre (La Seine et le Louvre) by Camille Pissarro (1903) on loan from Musée d’Orsay, Auguste Rodin’s The Thinker (Le Penseur) (1881-1882) on loan from Musée Rodin, Van Gogh in a landscape (Van Gogh dans un paysage)

by Francis Bacon (1957) and Syrian painter Marwan Kassab-Bhaci’s Mann mit grüner Weste (Man in a Green Waistcoat) (1967), both on loan from Centre Pompidou – Musée national d’art moderne, as well as Emirati artist Mohammed Ahmed Ibrahim’s works Window 1 (Fenêtre 1) and Untitled 1, both from 2016 and both on loan from Centre Pompidou – Musée national d’art moderne.

For the final gallery, Susanna Fritscher’s Für die Luft (For the air) is a maze constructed from thousands of silicon threads that visitors walk through. Silicon threads stretched between the floor and the ceiling like the strings of a giant musical instrument, the artwork acts as a mist-like filter between visitors and the architecture that surrounds them, transforming their December 2019 Tourism India

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perception of the space.

Manuel Rabaté, Director of Louvre Abu Dhabi, added, “In just two years, Louvre Abu Dhabi has established its reputation as a space for cultural exchange, community engagement and progressive dialogue. We have realised some significant milestones during this time, from major acquisitions of artworks for the museum’s collection, to outstanding special exhibitions that have garnered global attention. Education is also at the core of our mission and values.

We have placed a huge emphasis on building a museum that is accessible to visitors of all ages and are cultivating a new generation of cultural leaders through training programmes and career opportunities. We are so thankful to all who have made this vision possible and look forward to the year ahead.”

On the wider programme, Dr. Souraya Noujaim, Scientific, Curatorial and Collections Management Director, Louvre Abu Dhabi, said: “Louvre Abu Dhabi’s cultural seasons offer an opportunity to further

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explore key historical and aesthetic episodes in history from our unique Universal perspective, often re-examining the ways in which mutual discovery and appreciation have always informed human history. In Changing Societies, our main objective is to shed light on how culture and creativity have acted as a manifestation of shifts and changes in society and civilisations.”

Currently on view, 10,000 Years of Luxury –the first comprehensive exhibition on the history of luxury in the world and the largest presentation at Louvre Abu Dhabi to date—has received high acclaim from the public and media. Open through 18 February 2020, this exploration on the multifaceted nature of luxury presents 350 objects including fashion, jewellery, visual art, furniture and design. The exhibition was organised by Louvre Abu Dhabi, Musée des Arts Decoratifs, and Agence France-Muséums. It is curated by Olivier Gabet, Director of Musée des Arts Décoratifs.

Coinciding with the exhibition, the

museum presented this weekend a public programme of pop-up performances called Experience the Unexpected inspired by the concept ‘money can’t buy’. Featuring 30 international artists, singers and dancers from 8 countries, these performances were set against the backdrop of Louvre Abu Dhabi’s collection and exhibitions, taking viewers on new paths of discovery spanning time and civilisations, and filling the galleries with music and dance. The programme was curated by Ruth Mackenzie CBE, artistic director of Paris’s Théâtre du Châtelet and former director of the Holland Festival in Amsterdam and cultural programme for the London 2012 Olympics.

A concurrent exhibition—Rendezvous in Paris: Picasso, Chagall, Modigliani & Co. (1900–1939)— was organised by Louvre Abu Dhabi, Centre Pompidou, and Agence France-Museums, and will be on view through 7 December. It was curated by Christian Briend, Head Curator, Modern Art Collection, Centre Pompidou.

NEWS

BAKE AWAY WITH BAKETALES I

t‘s the season! Christmas is around the corner! Is baking for your loved ones your passion?

We all do love indulging in sweet things especially when it comes to soft gooey cakes during the festive season. With this upcoming season of lights, amp up the happiness meter by indulging in some decadent Christmas baking session!

This season how about trying your hands at baking with Home Baker Sara Koshy& professional Pastry Chef Prabhu, at Holiday Inn

Chennai.

“Bake Away with Baketales!” – Enrol in this delightful Christmas workshop today & learn to bake delicious Christmas Goodies.

To be held on 14th Dec from 4:00 PM onwards, be a part of this totally immersive fun learning experience and get a personalized handson baking session.

Workshop with our compliments, make this festive season sweeter and hone your baking skills while you are at it!

Followed by the workshop, will be an interesting Cookie Decorating competition with some exciting prices.

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GLOBAL DESTINATIONS

ABU DHABI ART BEYOND ANNOUNCES LINE-UP OF COMMISSIONED ARTISTS FOR 2019

Oliver Beer and Leandro Erlich as the commissioned artists for Beyond 2019.

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bu Dhabi Art has announced participating artists and curators taking part in its Beyond 2019 programme. Held under the Patronage of His Highness Sheikh Khalid Bin Mohamed Bin Zayed Al Nahyan, Member of the Abu Dhabi Executive Council and Chairman of Abu Dhabi Executive Office, the Abu Dhabi Art fair took place from 21 - 23 November 2019 at Manarat Al Saadiyat. During the fair, a number of commissioned artworks were officially unveiled

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and accessible to the public for an additional three months.

With its two commissioning initiatives Beyond: Artist Commissions and Beyond: Emerging Artists, Abu Dhabi Art’s Beyond 2019 programme is focused on bringing art to the public arena and contributing to the local art ecosystem. Extending beyond the annual fair, the programme supports the emirate’s art scene by facilitating creative opportunities across the year in different locations includ-

ing Manarat Al Saadiyat, UNESCO World Heritage Site Al Ain Oasis, Al Jahili Fort in Al Ain and Qasr Al Hosn.

For Beyond: Emerging Artists 2019, a mentorship programme with established artists and curators Ramin and Rokni Haerizadeh and Hesam Rahmanian has been running all year, enabling the three participating artists to develop a new body of work for the fair.

The two internationally renowned artists creating new site-specific

Oliver Beer, a prominent British sculptor and video artist, will bring installations to the historic sites of Qasr Al Hosn and Al Jahili Fort. After studying Fine Art at the University of Oxford, Beer later graduated from the Academy of Contemporary Music, and draws on his vast musical knowledge in his work. works for Beyond: Artist Commissions will be producing pieces primarily for exhibition in Al Ain but also in the recently reopened Qasr Al Hosn in downtown Abu Dhabi.

This year, Abu Dhabi Art has presented the internationally renowned artists Oliver Beer and Leandro Erlich as the commissioned artists for Beyond 2019.

Beyond: Artist Commissions will feature Leandro Erlich’s site-specific work The Heart of Water, a mysterious piece in Al Ain Oasis which juxtaposes the delicate and ephemeral beauty of its centrepiece cloud with the harsh and rugged landscape surrounding the installation. The work will draw on the deep history of the region while inscribing the precision of moder-

nity. “Water is, after all, the secret heart of any oasis, and clouds represent the heart of rain,” the artist commented.

Erlich is an internationally exhibited Argentine conceptual artist whose work has been shown worldwide in countries including Japan, Italy, China, USA and the Netherlands. He also has a permanent exhibition at the Gare du Nord, Paris.

Oliver Beer, a prominent British sculptor and video artist, will bring installations to the historic sites of Qasr Al Hosn and Al Jahili Fort. After studying Fine Art at the University of Oxford, Beer later graduated from the Academy of Contemporary Music, and draws on his vast musical knowledge in his work. Beer has created fascinating performances in which spectators take part and share their emotions and perceptions to create an experience for both artist and audience.

The artist’s work has been shown

worldwide, most recently - and to great acclaim - at the Metropolitan Museum of Art in New York this past summer. Beyond: Artist Commissions marks the first time his work will be exhibited in Abu Dhabi.

Qasr Al Hosn has hosted two video artworks showing reanimations of Aladdin’s Genie, created by Beer in collaboration with over 1000 Abu Dhabi schoolchildren at workshops organised by the Department of Culture and Tourism - Abu Dhabi’s Education and Outreach Team. The installation allows visitors to see this much-appropriated and interpreted story through the hands and minds of children. Following a second round of workshops with a further 1000 children, Beer has also created a series of reanimation paintings based on works in the Louvre Abu Dhabi collection, also to be shown in Qasr Al Hosn.

At Al Jahili Fort, Beer has exhibited nine further pieces. Three are two-dimensional sculptures, feaDecember 2019 Tourism India

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turing a dissected out and adapted ‘ready-mades’ including ancient swords and daggers subjected to musical graffiti; the remaining six are reanimation paintings of historic artworks, combining modernity and tradition.

Beyond: Emerging Artists This year’s Beyond: Emerging Artists programme has showcased the creative talents of up and coming Emirati artists Ayesha Hadhir, Rawdha Khalifa Al Ketbi and Shaikha Fahad Al Ketbi, who share inspiration in the striking and unique landscapes surrounding Abu Dhabi as well as the daily lives of Emiratis and residents within the region.

Having completed a yearlong curator-led mentorship involving workshops and studio visits, these three artists were presented their work during Abu Dhabi Art 2019, and their collaborative exhibition will remain open until 8 February

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2020, moving to Hall M in Manarat Al Saadiyat once the fair concludes.

The curators of this year’s programme, Ramin Haerizadeh, Rokni Haerizadeh and Hesam Rahmanian, have lived and worked together in Dubai for over ten years, propagating a form of collaboration that doesn’t suppress individualism. They include social and political commentary in their work and curatorship, as well as weaving insights into their artistic practice and daily lives within the exhibitions and installations they create.

The three curators commented: “Ayesha Hadhir, Shaikha Al Ketbi and Rawdha Al Ketbi’s work is a relentless exploration of a reality creating new visual possibilities. What binds these artists’ practice is their absence/presence technique - an engagement with a specific manner of expression, not only the tools it uses.”

Ayesha Hadhir was born and

raised in Abu Dhabi and her work is inspired by elements and objects that revolve around familial histories and activities, such as diving and fishing. Features of Abu Dhabi are clearly woven into her art, both symbolically and physically. Her work has been featured at notable institutions across the Emirates such as Maraya Arts Centre, Al Qattara Arts Centre and the Guggenheim Abu Dhabi project. Rawdha Khalifa Al Ketbi uses the tassels of carpets, curtains or clothing to capture traces of presence (or absence). Using upcycled materials alongside photography and mixed media, through these mediums she explores her surroundings and memories in order to preserve the history of ‘place’.

Shaikha Al Ketbi’s art is inspired by the desert and its emptiness as well as its ‘amplified silence’. Her work has been shown internationally in countries including Britain, Bahrain, Armenia and the USA.

NEWS/AVIATION

VIRGIN ATLANTIC SECOND DAILY SERVICE BETWEEN HEATHROW AND DELHI

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Commencing on 29thMarch 2020.

irgin Atlantic has announced a new second daily service to Delhi Indira Gandhi Airport, The new flights to Delhi will depart Heathrow in the morning complementing the airline’s current evening departure and offering more choice to customers travelling for both business and leisure between India and UK’s capital cities. Together with Delta Air Lines, Virgin Atlantic will offer seamless connections between Delhi and New York JFK, Boston, Detroit and Atlanta via Heathrow.

The airline will also be re-timing its Mumbai flight to an evening departure from Heathrow, offering a more convenient choice for business customers. With the additional daily flight to Delhi and the newly

launched Mumbai service, Virgin Atlantic will offer more choice to India than ever before.

Juha Jarvinen, EVP Commercial at Virgin Atlantic, said: “Next year will mark twenty years since Virgin Atlantic started flying to Delhi, and the service continues to grow in popularity for both business and leisure travel. The second daily service from Heathrow is an excellent opportunity to meet customer demand on this route and, coupled with our new service to Mumbai, we’re able to offer even more choice and unrivalled Virgin Atlantic service to customers travelling between the UK and India.’’

The airline has announced some further changes to its flying programme in 2020. For transatlantic

customers, the airline will fly its brand new A350 to San Francisco from May 2020, and coupled with a new weekly flight, will boost capacity by 40,000 seats for the summer season. By August, Virgin Atlantic’s A350 aircraft will fly to five destinations across its network. The next routes to debut the aircraft from Summer 2020 are Johannesburg will debut the A350 with a daily service from March 2020.

From April 2020, the A350 will fly daily to Los Angeles. There will be a daily A350 service to San Francisco from May 2020 and A350 service to Lagos from August 2020.

Virgin Atlantic has ordered a total of 12 A350-1000 aircraft, with them all scheduled to join the fleet by 2021.

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NEWS / AVIATION

FESTIVE SEASON WITH

FLYDUBAI To ring in the new year

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ince the festive season is around the corner, flydubai brings to you the most amazing and beautiful locations to ring in the new year with your friends and family.

For a truly exciting vacation that thrills every kind of traveler, flydubai helps to make your way to destinations like Kiev, Naples, Sofia, Georgia and more which are the perfect getaways for travelers to spend their Christmas and New Year.

Travelling to such locations with flydubai will make your holidays much more thrilling and exciting. Flydubai’s Business Class 60

December 2019 Tourism India

and Economy class offers plethora of Convenient and comfortable onboard services and experiences which make the passengers feel like home.

The Business class is equipped with wider chairs and more legroom giving all the space to relax aboard. Crafted from Italian leather, they’re the perfect place to unwind, enjoy the onboard entertainment or get some sleep as we take the passengers to their destination in the most relaxing environment possible.

Most of the fleet is fully equipped

with onboard Wi-Fi to allow passengers to stay in touch with the office, keep abreast of happenings with emails and ensure that they arrive at their destination fully prepared to do business. In Business Class, the seat can be turn into your own personal office, with a fold out desk allowing to make the most of a fully flexible workspace, so one can never miss out on what’s important.

For a more relaxing journey, sink into your spacious seat and enjoy the copious entertainment options available at your fingertips.

Every Business Class passenger has their own personal 12.1-inch touchscreen packed with enough entertainment to keep passengers busy from take-off to landing.

Catch up with boxsets of the latest hit TV shows, indulge in a raft of blockbuster movies, or challenge yourself with a game and internationally-inspired menu is customized to suit every palate, serving up wholesome breakfast, lunch, and dinner. The inflight food and beverage options will differ depending on the destination. Sit back and enjoy at-seat service by a dedicated business class cabin crew while cruising to your destination.

Your Business Class flyer experience isn’t just confined to your time in the air - you’ll enjoy a premium service from the moment you arrive at the airport and an offer dedicated Business Class check-in desks are available to minimize queues at selected airports, a priority service for fast-tracking through both security and baggage collection are on offer.

If flying from Dubai International Airport (DXB), head to the flydubai Business Lounge in Terminal 2.

Set across two floors, the exclusive space has everything you need before you board your flight, from

refreshments, snacks and hot food, to free Wi-Fi, LCD TVs, and reading materials. Simply select your chosen environment – bistro style

seating is available on the first floor while snacks and beverages are served upstairs – and while away the time before your flight with the ultimate in luxury lounges.

The cabin in flydubai’s Economy Class is spacious and bright providing a relaxing atmosphere throughout the flight. The seats are high quality and their ergonomic comfort and innovative design sets them apart. With the seat pocket at the top of the seat, passenegers get more legroom to stretch out and relax. For a small additional cost, the choice of a seat with extra legroom is also available.

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AIRLINE NEWS/ TRENDS TECHNOLOGY

AIR TRAVEL DIGITAL TRAVEL

THE FUTURE OF AND

Virtual assistants, multi-language websites and wearable technology will shape the future of digital travel.

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dvances in digital and artificial intelligence for air travel are coming in thick and fast.

Virtual assistants, multi-language websites and wearable technology will shape the future of digital travel.

Liam McKay, Director of Corporate Affairs at London City Airport told it won’t be long before biometrics replace paper documents

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and check in will be carried out somewhere else.

During a session at WTM 2019 entitled Gathering Storms, Airlines and Airports, he said: “In the future, there will be less space than you expect for check in. It won’t be done in the future at an airport. It will be done at your office or at home.

“Currently, we have travellers fly-

ing from London City who work at Canary Wharf can drop off bags at their offices.“Soon you’ll be able to turn up without your passport. It will be more or less a paperless experience based on biometrics. That future is much closer than you think.”

Hank Jan Gerzee, Chief Digital & Innovation Officer at Schiphol Airport in Amsterdam, told the mod-

erator John Strickland the airport already has the facility for people to drop off luggage at the car park, before they get into the terminal.

In another development, the world’s first automatic bridge to allow passengers to walk off the aircraft and into the terminal, has been installed at Schiphol, speeding up the disembarkation process for flyers and helping aircraft to be more punctual.

The themes emerged in a discussion entitled ‘Genesys Session: The Future of Digital Travel’ led by Paul Richer, founder of technology consultancy Genesys.

Daniel Wishnia, chief digital transformation officer at German property company Aroundtown said the $2.1 billion purchase of Fitbit

by Google two weeks ago illustrated how important wearable health and tracking devices would be in future.

“The message is prediction–to try and understand a person’s behaviour, to see what that person

Virtual assistants, multi-language websites and wearable technology will shape the future of digital travel. will choose and buy.”

Virtual assistance and voice technology were part of this future, he said. “It’s not only about the weather forecast, it’s about where can I go? My assistant knows I like sushi, and recommends restaurants that are nearby. This kind of data will lead us to understand how we approach our future customers.”

Devices like Alexa and Google Assistant will eventually shape travel decisions through learning more about our tastes, lifestyle and health, he said.

“The assistant will be interactive; it will know your calendar and tell you it’s time to take a break.”

Joel Brandon-Bravo, vice presi-

dent of travel solutions at translation service TransPerfect warned of the need for multi-lingual approaches. He said that of the $30 trillion growth in middle class consumption predicted between 2015 and 2030, only $1 trillion would not come from Asia. Similarly, there were no English speaking countries among the top 10 emerging markets.

Proxy technology, where an enquiry is redirected to a hosted site in the client’s own language, would permit new market penetration, he said. He also urged companies not to think that no new social media channels would emerge, citing the enormous recent growth of short form mobile video site TikTok. December 2019 Tourism India

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AIRLINE TRENDS TRAVEL NEWS

THE WORLD OF TRAVEL INFLUENCING COULD BE ABOUT TO CHANGE To reflect the future of travel.

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nfluencers’ lack of originality and authenticity on Instagram can contribute to both overtourism and unrealistic expectations, delegates heard at WTM London – the event where ideas arrive.

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“Instagram does tend to create a kind of herding mentality and they [influencers] could do better,” said Robert Michael Poole, ‘digital nomad’ and CEO of Plus Alpha, speaking in a session on Illusion or

Reality? Influencers and branded content.

But, he added, some were shying away from the well-worn travel clichés. “There’s a small niche of influencers trying to explore the truth

of a country… not just the obvious photogenic spots.”

Staged pictures that give an unrealistic impression of what to expect as a tourist are also an issue, panellists pointed out.

Visit Britain’s head of global PR Emma Mead said she asks influencers to make it clear, for instance, that if they took a crowd-free shot of a Game of Thrones location in Ireland that they did so at 4am.

Poole pointed out there was an irony that people increasingly sought ‘authentic experiences,’ yet followed Instagrammers who pushed the opposite.

Meanwhile Jason Freeman, legal director of the UK’s Competition & Markets Authority said the body was cracking down on inauthentic and inaccurate social media posts,

including un-flagged incentivised endorsements.

He warned that brands working with influencers were also responsible for the way in which they were being represented and should ensure that sponsored posts were tagged as such.

Audio platforms like smart speakers the Amazon Echo and Google Home are going to be the next big thing in influencer marketing, experts predicted at WTM. Content Creation 2019-2025: What the next five years hold for influencers looked at the growth areas since 2014 and gave predictions for the future.

Lisa Binderberger, founder of Boom Creative Lab GmbH said that voice activated search was becoming much more important and

it was her key prediction for 2025.

“We think about photos, about videos and about podcasts but we should also be thinking audio snippets.”

Audio content for devices like Alexa and Google Home was also one of the growth areas noted when Traverse, which hosts the largest influencer event in the European travel industry, revealed the results of its recent survey of members of the sector.

Ben Ebbrell co-founder of food and travel platform SORTEDFood similarly predicted that voice search on smart TVs would see a big increase as a marketing tool.

In terms of the way that influencers work, Binderberger predicted: “Influencer marketing has to move in house. I have an agency but we’re not here to do your social media, we’re here for inspiration, to talk through the strategy through you.”

Traverse found that blogs and Instagram had grown as the favoured platforms over the last five years with Pinterest increasingly rising.

For the future, Tik Tok was expected to have a greater share.

There were indications too of influencers becoming more professional. In 2019 less than half of influencers surveyed by Traverse had never been asked to sign a contract, down from 70% in 2014. Likewise, in 2019 70% said they now always disclosed sponsored content against 30% in 2014.

These sessions provided all those attending with tangible takeaways from which to develop their own businesses to reflect the future of travel.

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TOURISM INDIA

Vol 22, No. 08

December 2019

Rs 100/-

RNI No. KERBIL/1998/7642