NEWS / TRAVEL EVENT
ITB BERLIN NOW: TECHNOLOGY IS ACCELERATING THE TRAVEL INDUSTRY’S RECOVERY The new START UP NOW format lets users at ITB Berlin NOW find out more about the progress and experience of successful startups in the international travel industry
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nternational Travel Technology exhibitors are presenting innovations at ITB Berlin NOW – Latest surveys and views on the targeted use of digital solutions in the travel industry – Startups offer tips at START UP NOW – Virtual cafés provide a forum for meeting and exchanging ideas – The programme of events is online now at itb.com/now/program During the coronavirus pandemic the use of smart technologies in the tourism industry has 30
FEBRUARY2021 2021Tourism TOURISM FEBRUARY IndiaINDIA
risen sharply. Chatbots for instance have helped to deal with the high volume of cancellations and rebookings. AI, smart interfaces and dynamic pricing have also become very important. At ITB Berlin NOW the Travel Technology segment will provide an overview of fascinating developments, useful innovations and the latest surveys. The new format START UP NOW is where the World’s Leading Travel Trade Show will let successful startups
have their say and share valuable experiences and tips. At the ITB Berlin NOW Convention, the CEOsof international business leaders will offer their views on the future of travel technology. The themed virtual cafés, which are open all day, are where users can meet new contacts. Digital solutions for safe travel ITB Berlin NOW Convention is examining key digitalisation topics and new trends. On Tuesday, 9th of March 2021, Lukas
