TOURISM INDIA JANUARY 2014

Page 1

www.tourismindia.travel

Vol. 16

No. 09

Thiruvananthapuram

www.tourismindiaonline.com

January 2014

Reg. No. KL/TV (N) 432/2012-2014

Pages 24+4

Price: (India) Rs.50 (Overseas) US $5 £3 Dh10

Taiwan

Kamakura Festival

MTB Kerala Etihad

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mirates airline, an Official FIFA Worldwide Partner, announced that Brazilian football legend Pelé will be one of its Global Ambassadors. Coinciding with the highly-anticipated FIFA World Cup™, hosted this summer in Brazil, Emirates has partnered with Pelé on its global campaign to showcase the connections that Emirates creates between people, places and passions around the world - through its sponsorship of sports, as well as its operations as an airline. The partnership was announced at a media conference in Dubai, which brought Pelé to the home of Emirates airline. As part

of the agreement the two parties will work together on a number of initiatives over the coming months. This announcement marks the second time the airline has worked with a

Global Ambassador to complement its FIFA World Cup™ campaign, the first being Franz Beckenbauer during the 2006 tournament in Germany. Partnering with such prominent

paintings and drawings – created mostly on used paper with charcoal, pencil, ball-point pens, crayons and watercolours - that depicted Kerala’s rich cultural heritage, especially Global art contest for children in memory of Indian prodigy its religious festivals and • Kerala Tourism to conduct Clint Memorial International temple art forms. Painting Competition Clint, the son of Mr. • Top five winners will get free Kerala tour package M T Joseph and Mrs. erala Tourism is conducting an online Chinnamma Joseph died on April 15, 1983 painting competition for children of kidney failure, but his masterful works worldwide in memory of Edmund Thomas continue to astonish art lovers and critics for Clint, a prodigy who created more than their vibrancy, depth and maturity. 25,000 works of art before he died one month The Clint Memorial International short of his seventh birthday. Children’s Painting Competition was Clint’s prolific output consisted of formally launched by Kerala’s Minister for

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Hilton Garden Inn

sports figures, like Pelé, allows Emirates amplify and bring to life the many ways sports inspires and unites people and ideas around the world. HH Sheikh Majid Al Mualla, Divisional Senior Vice President, Commercial Operations, Emirates Airline said: “Pelé is a global icon. He is recognised, respected, and an inspiration to people around the world. He represents the best values of ‘the beautiful game’ of football, not only because he was a great player, but also because he uses the power of sports to connect people – with each other, with communities, and with opportunities. In many ways, Pelé stands for the same values that Emirates does. He is the ideal choice for our Global Ambassador and we are thrilled that we will be partnering with him.” Emirates is also linked to Pelé through the airline’s sponsorship of the Cosmos team in New York City, where he is honorary chairman. Announced in 2013, the New York Cosmos sponsorship marked Emirates’ first foray into football in the USA. Pelé said: “Emirates is one of the most outstanding brands in global sports today. Having just flown on Emirates’ A380 from Zurich to Dubai, I can say from personal Contd. on Page 04

Tourism Mr A P Anil Kumar in the state capital at a function attended by Clint’s parents and Tourism Secretary Mr Suman Billa. “We hope this competition will become a lasting memorial to Clint, the magical talent who was with us for such a short time. It is Contd. on Page 04

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