www.tourismindia.travel
Vol. 16
No. 02
Thiruvananthapuram
www.tourismindiaonline.com
June 2013
Pages 20+4
Reg. No. KL/TV (N) 432/2012-2014
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T
he Union Ministry of Tourism is planning to promote tourism in the Himalayas to a further extend. As part of the plan, Mr. K. Chiranjeevi, Minister of States for Tourism (Independent Charge) has announced the launch of a new campaign to publicise the tourism potential of the Himalayas and promote this incredible tourist product internationally. To be called “777 days of the Indian Himalayas”, the campaign will have a twofold objective, one to attract more international tourists to India during the lean summer season and second, to remind the world that 73 percent of the Himalayan region is in India. The decision was taken after a meeting with the office bearers of the Adventure Tour Operators Association of India (ATOAI) and the Indian tourism industry has hailed the decision. The Minister pointed out that the aim of this campaign is to promote not only the Himalayan States but also the gateway cities which will serve them with their international and domestic airports and railway stations. He explained that at the time of arrival or departure, the gateway cities will offer an opportunity to the visitors to see the tourism attractions available there. Mr. Chiranjeevi emphasized that it is the time to change the image of India from the one entirely in the plains to one having major attractions in the Himalayas and to change the image from only a winter destination to a summer destination as well. He stated that the Ministry plans to launch the campaign on September 27 this year on the occasion of the World Tourism Day. The first major event after the launch will be the Himalayan Run & Trek Event in October, 2013. The ATOAI members agreed to offer attractive discounts to the tourists during the period of the campaign. The Ministry would be holding meetings with the various State Governments and other stakeholders including the airlines to offer similar discounts. The Ministry is preparing relief maps of the Indian Himalayas in different States in sections which when put together would spread over a width of seven feet. The Ministry is preparing to launch this map along with a brochure on Himalayas at the launch of the new campaign. The ATOAI has come forward to organize Trekking, River rafting, Himalayan run, Mountain & Bike events as part of the campaign. The Himalayas provide a wide potential in tourism that has yet largely remained unexploited. The perennially snow-capped mountains, lush green tropical and temperate forests, gurgling streams and the rich flora and fauna – a true “Nye-mae-el” which simply means ‘heaven’. The new campaign will not only boost the tourism in the Himalayas but also benefit the Indian states Jammu & Kashmir, Himachal Pradesh, Uttarakhand, Sikkim, Arunachal Pradesh, Meghalaya, Nagaland, Manipur, Mizoram and Tripura as well as Assam and West Bengal, which have Himalayan presence in their hill regions.
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dream project of Kerala took wing from Ashtamudi in Kollam as the first commercial seaplane service in mainland India was formally launched by Chief Minister Mr. Oommen Chandy. A Cessna 206 H six-seater operated by Kairali Aviation became the first aircraft to enter the pioneering service that will connect some of the most popular backwater destinations in the state. “Tourism has consistently been one of the fastest growing sectors and
among biggest revenue generators for Kerala,” the Chief Minister said in his inaugural address. “However our state has much untapped potential in this sector and we are confident will be able to utilize our resources optimally. The start of the seaplane service is a first step in that direction,” he added. The minister said accusations that the service will affect the livelihoods of
fishermen or be environmentally damaging are unfounded. “We are confident that the Contd. on Page 15
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