TI March 2013 by TOURISM INDIA

www.tourismindia.travel

Vol. 15

No. 11

Colours of Malaysia

www.tourismindiaonline.com

Thiruvananthapuram

March 2013

Pages 20+4

Reg. No. KL/TV (N) 432/2012-2014

Price: (India) Rs.50 (Overseas) US $5 £3 Dh10

Emirates

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ndhra Pradesh has bagged six National Tourism awards including the best state award for comprehensive development of tourism in the rest of India category of National Tourism Award 2011-12 and the Best Heritage city award to Warangal(AP). Amritsar Heritage Walk and Delhi Heritage Walk have been declared joint winner of the best Heritage Walk Award. Gujarat Tourism has won two awards includes most Innovative use of Information Technology and Award of Excellence (Best Tourism Film) for its Amitab Bachan starred “Khushboo Gujarat Ki” Campaign film. While Kerala won the Best Rural Tourism Project for Rural Tourism project at Kumarakom, Kottayam along with four other awards, which is won by private sector from the state. The National Tourism

Awards for the year 2011-12 will be given away at a function to be held at New Delhi on 18th of this month. The President of India will grace the occasion as Chief Guest and give away the awards in various categories. Announcing these Awards in New Delhi, Mr. K. Chiranjeevi, Union Tourism Minister said every year the categories of awards are reviewed with new categories being added to recognize excellence in diverse fields, in Contd. on Page 07

he Foreign Investment Promotion Board (FIPB) has cleared the investment proposal of Malaysian budget carrier Air Asia to launch a new airline in India, in partnership with the Tata Group and Arun Bhatia’s Telestra Tradeplace. Air Asia, through its investment arm, Air Asia Investment Ltd. (AAIL), intends to own 49 per cent in the new airline with the remaining stake held by the other two Indian firms. Soon after the FIPB cleared the Air Asia’s proposal, civil aviation minister Mr. Ajit Singh told that his ministry has sought clarity on the FDI policy in the aviation sector on the grounds that it spoke of allowing such investment in an existing Indian carrier and not a new one. “The commerce ministry should change the rules to bring about clarity. Overall, I don’t see a problem in the Air Asia joint venture (JV). Our ministry will see that the joint venture adheres to the laid-

down rules,” said the minister. Air Asia will be the first foreign carrier to enter India’s aviation sector since the government changed its rules in September last year to allow foreign carriers pick up to 49 per cent stake in domestic airlines. Air Asia has announced that it would set up a 49:30:21 JV with the Tata Sons and Telestra Tradeplace of Indian investor Arun Bhatia to launch the new airline. The three companies would infuse $9 million within a fortnight of the FIPB clearance to set up the venture. According to sources, the initial investment by the Air Asia led joint venture would be around Rs. 80 crore. After the FIPB approval, the joint venture company would make an application to the aviation regulator, Directorate General of Civil Aviation (DGCA) for the Air Operators Permit to carry out flying operations. AirAsia is looking to start flying operations from June this year with 3 – 4 planes and would be headquartered in Chennai. It would focus on providing domestic connectivity to Tier-II and Tier-III cities. The proposed airline would not fly on international routes any Contd. on Page 06

March 2013

Where are we moves…Forward or backward?

ccording to latest World Economic Forum report of Travel & Tourism Global Competitiveness Index 2013 , Switzerland, Germany and Austria lead the world in terms of their travel and tourism industry competitiveness with Spain, the United Kingdom, the United States and Singapore, while India’s position is far behind at 65th. Many of neighbouring nations are far ahead of us. The biennial report, published under the theme, Reducing Barriers to Economic Growth and Job Creation, sees considerable movement in the Travel & Tourism Competitiveness Index’s top 10 countries. France fell four places from third in 2011 to seventh, while Spain climbed to fourth from eighth. Also showing strong improvement were the United Kingdom – up two places to fifth – and Canada, up one place to eighth. Alongside Switzerland and Germany, the United States and Singapore maintained their positions, in sixth and 10th places, respectively. Sweden, the only other country in the top 10 to fall, dropped from fifth to ninenth. Among developed economies, New Zealand and Japan improved strongly; the former climbing to12th from 19th and the latter moving up eight positions to 14th. Emerging market economies reported mixed levels of progress, with Brazil and India being the only BRIC nations to move up in the rankings. In this category, rising stars include Panama, climbing from 56th to 37th, and the Philippines, which climbed from 94th to 82nd on the back of policy improvements supporting the industry. India bettered 3 positions to move 65th position from the last years ranking of 68, while Brazil moved to one place and secured 51st position. But see the Indian context, “I don’t know when the government will realize the importance of recognizing tourism as an industry. I don’t know how long it is going to take. The neighbouring

countries are flourishing due to their tourism industries, but not India,” Mr. Iqbal Mulla, President, Travel Agents Association of India (TAAI) said after the Union budget presented at parliament by Mr. P. Chidambaram, Union Finance Minister. Mr. Vivek Nair, President, FHRAI also put his strong worded statement said that “ Budget has been extremely disappointing for the Hotel Industry and instead of scrapping the Service Tax totally; it has been extended to air conditioned restaurants exceeding 2000 square feet which do not serve liquor. This would severely impact the Restaurant Industry throughout the country and collection of Service Tax from thousands of Restaurants which would now be covered under this would be extremely high.” What the travel trade industry expected from Congress led UPA-II’s last general budget was industry status recognition for the tourism space and reduction of service tax but the trade, however, was left “disappointed” and “neglected”. More and more taxation part has made India a very costly and forbidden nation. Tourism Sector which contributes more than 6 per cent to the GDP and more than 9 per cent to the employment is left with another death blow. Expectancy was far less for this budget to be real game-changer. The Indian economic weather has to be viewed in context with the factors that drive it. It was tepid for Tourism industry with only a hike of 87, otherwise, the budget was a huge letdown for the hospitality industry as there have been no reliefs or compensations, this year as well. When can we reach first tenth position in the global travel & tourism index? Hope may be next millennium we may reach in that league…

AirAsia enters India’s aviation sector time soon as the current rules allow only those airlines to operate on international routes which have completed five years of domestic operations and have a minimum fleet of five aircraft. Experts say that AirAsia’s entry into India with a new partnership with Tata Sons will help the domestic aviation industry grow and get better deals to passengers. The joint venture would represent the first foreign company trying to capture the rising demand in India’s aviation sector. “It is a very positive move for the industry and the passengers. As more players would help in development of the industry which is at a very nascent stage. For passengers, a new airline will mean better fares and services. This is not the first time that a new airline will start and the existing airlines would know how to fend for themselves,” said Mr. Ankur Bhatia, Chairman, Confederation of Indian

uoni India announced the launch of new brand architecture for their mainstream holiday business by unveiling the new logo. The new architecture will enable the mainstream holiday business to be future ready as a new age innovative holiday maker. Along with the refreshed architecture, there also emerges a perceptible shift in positioning with the new tagline of ‘We are for holidays’. The holiday brand seeks to inspire consumers across segments to take more holidays by promoting holidays as a priority for everyone. The new visual image includes a

Editorial & Corporate Office: E3, Elankom Gardens, Vellayambalam, Sasthamangalam P.O, Thiruvananthapuram-695010, India Tel : +91.471.2315256 Fax: +91.471.2315197 E mail: info@tourismindiaonline.com Internet edition: www.tourismindiaonline.com

Industry’s (CII) National Committee on Civil aviation, and the Executive Director of Bird Group. Currently, there are six scheduled domestic airlines in the country - Air India, Jet Airways, Jet Lite, SpiceJet, IndiGo and GoAir. IndiGo is the leading passenger carrier with 27.3 per cent of market share as of November last year, followed by Air India at 20.7 per cent and SpiceJet at 19.5 per cent. Sectoral watchers say that foreign investments in forming new airlines will not impact the chances of existing airlines in attracting foreign capital. “If the stakes are attractive in existing airlines and an opportunity

refreshed logo identity, a completely revised picture style and a uniform message for all creatives. These different elements work together to create a modern, inspirational brand that believes in transforming lives going beyond the product, price and offers. The new image differentiates the company and makes it relevant to consumers across travel segments. Speaking on the development, Mr. Vishal Suri, Dy. COO-Tour Operating, Kuoni India says that the whole creative process identified single branding strategy as the ideal approach to inspire a wide

Contd. from Page 01 exists, foreign carriers may seek to buy,” said Mr. Rajiv Chib, Associate Director, PricewaterhouseCoopers. Experts also say that there will not be any real threat to the existing airlines by Air Asia’s entry as the new airline will focus on tier-II-III cities. “In the short run, there is no real threat to existing players as Air Asia plans to start with a small fleet. However, other Indian passenger carriers would sooner or later need to focus on the emerging traffic from tier-II, tier-III cities,” said Ms. Sharan Lillaney, Aviation Analyst, Angel Broking. Ms. Lillaney added that the FIPB approval to AirAsia has cleared the air cross section of explorers. A new visual image was then developed to change the mindset of Indian holidaymakers by encouraging them to make holiday a priority. In addition, all Kuoni India employees are being intensively schooled in the new image and the substance behind the brand so that the whole company is prepared for the transformation. The refreshed architecture embodies the Goodness and Approachability of ‘SOTC’ and the Global expertise and Explorer imagery of ‘KUONI’. “It is an absolute necessity for a travel company catering to multiple segments across sectors to skillfully communicate a consistent message to all the stakeholders. Our new identity is a culmination of intensive brand audit and research profiling based on the interview of substantial respondents across travel

on the government’s policy on inviting foreign capital into the sector. Mr. Tony Fernandez, the promoter of Air Asia, has announced on Twitter that he had selected the Chief Executive Officer (CEO) for the Indian venture. The announcement comes ahead of the Foreign Investment Promotion Board (FIPB) meet that is likely to take up the Tata – AirAsia joint venture (JV) proposal. The group has not disclosed the identity of the person yet. “I have selected the CEO for AirAsia India. A very smart boy from the South, Madras (Chennai). An amazing CV Will impress all...,” Mr. Fernandez tweeted without identifying the person. He also said that the new airline would be based in Chennai and would concentrate in the initial phase on destinations in the South where AirAsia already operates and would also focus on providing connectivity to small towns soon. spectrum. Holidays are still perceived as luxury in India and are not regarded as a priority. This campaign seeks to lower the guilt associated with taking holidays by encouraging Indians to view holidays as a necessity. This process has enabled us to reiterate and maintain our status as the leading travel company enabling travelers to gain magical, memorable experiences by turning their dream for a holiday into a dream holiday.” The refreshed architecture and strategy has been developed with support from the creative agency TBWA. Mr. Shiv Sethuraman, CEO, TBWA India Group said, “The objective of the new identity, the positioning and the resultant campaign is to exhort people to believe that taking a holiday is a priority. We Indians are an extremely hard working lot and sometimes we all feel that by taking those few days off we are letting down our organizations, colleagues, bosses and partners. Kuoni and SOTC by virtue of their unique leadership positions, globally and locally, are best poised to grow the holiday market by encouraging people to take more holidays.”

Managing Editor: Ravisankar K.V. Executive Editor: Rajani A. Art Editor: N. Bhattathiri Associate Editor: P. Gopalakrishnan Sub Editors: Rahul Krishnan, Anoop B. Special Correspontant: James Joseph Senior Layout Artist: Vijayagopalan G. Marketing: Ravikumar.K. (AGM) Mob: +919847560531 Director - International Marketing - Theresa Van Den Dool Consultants: Baby Mathew (Hospitality) Ashokan C.V. (Technical) R. Bhadrakumar FCA& D Ravi FCA (Financial) P. Govardhan (Legal) Dr. S. G. Pandalai (Editorial) Business Offices: UK-England: T. Haridas (Advisor) 86 Tooting High St. London SW 17 0RN Mob:+447775833754 New Delhi: D. Anil Kumar Tel: +91 11-24634248, Mob: +91 98681 23311, Mumbai: K.V. Sathyanath Tel: +91 22 29209285 Kolkata: Jayasree Singh Tel: +91 33 24187750 Mob: +91 9433060333 Bangalore: Damodaran K. Nair Mob: +91 9035616040 Hyderabad: Premraj A. Mob: +91 9446514732, Pondichery: K.Ramasubramanian Mob: +91 98949 77161 No part of this magazine may be reproduced without the written permission of Tourism India Publications Pvt. Ltd. All rights reserved. Copyright © 2012

March 2013

5 Andhra & Gujarat Shines at National Tourism Awards accordance with the requirements of changing times. He said it is an ongoing endeavour of the Ministry to diversify the tourism products of the country by developing and promoting new niche segments, so as to attract different categories of tourists with diverse interests and to promote India as a year - round destination. In keeping with this thrust of the Ministry, new categories of awards for “Medical Tourism Facilities” and for “Tour Operators Promoting Niche segments” had

been introduced in 2011. The tourism Minister said in an attempt to encourage States and Union Territories to adopt effective mechanisms for maintaining cleanliness at tourist destinations, a new Category of award for “Best State : Campaign Clean India” was introduced in 2012. New categories of awards for “Best Heritage City” and “Best Heritage Walk” were also introduced in 2012. He said recognising the importance of Cinema as a powerful

Contd. from Page 01 tool for the development and promotion of the destinations, the Ministry has instituted a National Tourism Award for “Best Tourism Film”. Mr. Chiranjeevi said the Tourism Ministry has also announced special National Tourism Awards for Mr. YannMartel, author of the Book “Life of Pi”, for promoting India (Puducherry and Munnar) through the film. The Ministry of Tourism, Government of India annually presents National

Tourism Awards to various segments of the travel, tourism and hospitality industry. These awards are being given since the early 1990s and are presented to State Governments / Union Territories, classified hotels, heritage hotels, approved travel agents, tour operators and tourist transport operators, individuals and other private organizations in recognition of their performance in their respective fields and also to encourage healthy competition with an aim to promote tourism.

National Tourism Award 2011-12 List of Winners Best State/ UT Comprehensive Development of Tourism (Rest of India)

Approved Inbound Tour Operator / Travel Agent Category III

Best State/ UT Comprehensive Development of Tourism – (North East, Jammu and Kashmir )

Approved Inbound Tour Operator / Travel Agent Category IV

Andhra Pradesh (First Prize) Rajasthan (Second Prize) Gujarat (Third Prize)

Jammu & Kashmir

Best State - Campaign Clean India -Arunachal Pradesh Best Civic Management of a Destination Category ‘A’ City Greater Hyderabad Municipal Corporation, Andhra Pradesh

Best Civic Management of a Destination Category ‘B’ City

Municipal Council of Mandav (Mandu), District Dhar, Madhya Pradesh Best Heritage City - Warangal City, Andhra Pradesh Best Heritage Walk - Amritsar Heritage Walk & Delhi Heritage Walk (Joint Winners)

Award of Excellence- Best Tourism Promotion Publicity Material (States and UT) - Karnataka Award of Excellence- Best Tourism Film - Gujarat Tourism for the “Khushboo Gujarat Ki” Campaign film

Most Innovative use of Information Technology - Tourism Corporation of Gujarat

Limited, Arunachal Tourism (Special Prize) Best Airport( Class X Cities) - Rajiv Gandhi International Airport, Hyderabad Best Airport (Rest of India) - Vishakhapatnam Airport, Vishakhapatnam Tourist Friendly Railway Station - Mysore Railway Station, Karnataka Best Maintained and Disabled Friendly Monument - Fatehpur Sikri Group of Monument, Agra Best Responsible Tourism Project Baramati Agri Tourism Research, Training and Development Centre, Pune Green Rider Project (Special award) Best Rural Tourism Project - Rural Tourism project at Kumarakom, Kerala Most Innovative and Unique Tourism Project Project – Air Taxi (Recommended Winner) Rajasthan – Relief Riders Programme (Special award)

Best Wellness Center

M/s Somatheeram Ayurvedic Hospital & Yoga Centre, Kovalam, Kerala Best Medical Tourism Facility - Apollo Health City, Hyderabad Best Tourism Friendly Golf Course Royal Springs Golf Course, Srinagar

Best Overseas Tour Operator to India from UK - M/s Cox and Kings, UK Best Overseas Tour Operator to India from North America - M/s Indus Travels,

Canada

Best Overseas Tour Operator to India from Latin America - M/s Raidho Tour

Operator, Brazil

Best Overseas Tour Operator to India from Europe - M/s Asia Voyages, Paris, France

Best Overseas Tour Operator to India from West Asia & Africa - M/s Serendipity

Tours, Johannesburg

Best Overseas Tour Operator to India from East Asia - M/s H I S Travels Best Overseas Tour Operator to India from Australia - M/s Adventure World Best Overseas charter operator for India - M/s Thomas Cook Best foreign journalist for India - Mr Wu Zhi Wei , China Best foreign photographer for India - Mr Fabrice Didier, France Excellence in Publishing – English - The Vibrant West and The Alluring North By

Hugh & Colleen Gantzer

Excellence in Publishing – Hindi - Bharat ke Hill Station- Raja Pocket Books Approved Inbound Tour Operator / Travel Agent Category I I. First prize – M/s Select World Tours (India) Pvt. Ltd, New Delhi II. Second prize –M/s Kuoni Travel (India) Pvt. Ltd, Gurgaon

Approved Inbound Tour Operator / Travel Agent Category II

I. First prize – M/s. Minar Travels (India) Pvt. Ltd. New Delhi II. Second prize – M/s. Abercrombie & Kent India Pvt. Ltd. New Delhi III. Third Prize - M/s Trail Blazer Tours India Pvt. Ltd, Mumbai

I. First prize – M/s. SDU Travel Pvt. Ltd, New Delhi II. Second prize – M/s. Caper Travel Company Pvt. Ltd, New Delhi III. Third prize – M/s. Tushita Travels Pvt. Ltd, New Delhi I. First prize – M/s. Travelite (India), New Delhi II. Second prize – M/s. G B Morrison Travels Pvt Ltd, New Delhi III. Third prize - M/s Travel Spirit International Pvt.Ltd, New Delhi

Approved Inbound Tour Operator / Travel Agent Category V

I. First prize – M/s. Indian Trails Sourcing Services Pvt. Ltd, NOIDA II. Second prize –M/s Adventure World (India) Pvt. Ltd, New Delhi III. Third prize –M/s. Tour Masters (India) Pvt. Ltd., New Delhi.

Approved Inbound Tour Operator / Travel Agent Category VI I. II. III.

First prize – M/s.Pioneer Personalised Holidays Pvt. Ltd, New Delhi Second prize –M/s. Welcome Travels (A Unit of Welcome Destinations Pvt. Ltd., New Delhi Third prize –M/s. Special Holidays Travel (P) Ltd., New Delhi

Tourist Transport Operator Category I :

I. First prize – M/s. Ajay Travel Pvt. Ltd, New Delhi II. Second prize – M/s. Carzonrent (India) Pvt. Ltd, New Delhi III. Third prize – M/s. KTC (India) Pvt. Ltd., New Delhi

Tourist Transport Operator Category II

I. First prize – M/s.Touraids (I) Travel Services, Agra II. Second prize – M/s. Rajindra Bus Service (P) Ltd., New Delhi III. Third prize – M/s. Ex-Soldiers Tourist Taxi Service, New Delhi

Tourist Transport Operator Category III: I.

First prize – M/s. Delhi Airport Service Pvt. Ltd., New Delhi II. Second prize – M/s. Shreya Travels, Nagpur

Domestic Tour Operator (Rest of India) First prize – M/s. Southern Travels Pvt. Ltd, New Delhi

Second prize – M/s. My Leisure Breaks Pvt. Ltd, Gurgaon

Third prize – M/s. Panicker’s Travel

(India) Pvt. Ltd, New Delhi

Domestic Tour Operator promoting Jammu & Kashmir -M/s. Rao Travels, New Delhi

Domestic Tour Operator promotiong North East Region including Sikkim -

M/s. Southern Travels Pvt Ltd., New Delhi Best Adventure Tour Operator - M/s. Sea & Sky Travel (I) Pvt. Ltd., New Delhi Best MICE Operator - M/s. Select World Tours (India) Pvt. Ltd., New Delhi Most Innovative Tour Operator - M/s. Far Horizon Tours Pvt. Ltd., Faridabad for their entry on “M V Mahabahu Luxury River Cruise” on Brahmaputra River, Assam. Tour Operator Promoting Niche Segments other than Adventure and MICE - Thomas Cook (I) Ltd.

Tour Operator Propagating/ Promoting Campaign Clean India (Special Award) - M/s. Bakshi Transport Service Pvt. Limited.

Bed and Breakfast Establishment (Approved by State Government) - Coconut Creek Farm and Home Stay, Kumarakom, Kerala Best Hotel (Five Star Deluxe) -The Oberoi, New Delhi Best Hotel (Five Star) -Vivanta By Taj- Ambassador, New Delhi Best Hotel (Four Star) -Vivanta by Taj, Kumarakom, Kerala Best Hotel (Three Star) - Gateway Hotel, Vadodara, Gujarat Best Hotel (Two Star) - Resorte Marinha Dourada, Goa Best Heritage hotel (Basic) - Samode Haveli, Gangapole, Jaipur, Rajasthan Best Heritage Hotel (Grand) - Savoy Hotel, Ooty Best Eco Friendly Hotel - ITC Hotel, ITC Maurya, New Delhi Hotel providing Best Facilities for the Differently Abled Guests: ITC Maurya, New Delhi Best Standalone Convention Centre -Hyderabad International Convention Centre, Hyderabad Best Hotel Based Meeting Venue -The Ashok, New Delhi Best Chef (4 to 5 star Deluxe and Heritage Grand and Classic Hotels)- -Mr Sireesh Saxena, The Ashok New Delhi

March 2013

‘

Colours of Malaysia’, the country’s annual cultural extravaganza, enters its 15th year of celebration this year. Scheduled for May 18 at Dataran Merdeka, Kuala Lumpur, this mega event brings together the various cultures, ethnicity and heritage of Malaysia onto one platform. Launched in 1999, the Colours of Malaysia festival began as a collection of street performances, aimed to highlight the country’s cultural influences and bring together the country’s diverse communities. Backed by the Ministry of Tourism Malaysia, the event set out to celebrate the unique heritage of the country through music and dance. DAZZLING, EXCITING, GLORIOUS, those will be the adjectives describing the excitement and experience by the spectators at the premier cultural extravaganza event at Dataran Merdeka. Colours of 1Malaysia 2013, an annual event organized by the Ministry of Tourism Malaysia which has been held since 1999, was presented with different themes and concepts in a glorious atmosphere at the heart of central Kuala Lumpur. The event will be launched by the Minister of Tourism, YAB Dato’ Seri Dr. Ng Yen Yen at Dataran Merdeka which will start from 5.00 pm until midnight. Last year’s event attracted almost 100,000 spectators both local and tourists. Tourism Minister said “ only a small number of the participants were professional dancers and the rest would be ordinary people including school children, students from higher education institutions, local cultural societies and non-government organizations.” “More than 11 segments would be showcasing this year, compared to last year. It includes eco-tourism, homestay, sports tourism, heritage and Malaysia Contemporary Art tourism. It is important to note that Colours of Malaysia is not a cultural festival but a tourism festival,” she added. As the home of motorsports, naturally

Sepang International Circuit (SIC) was part of this extravagant parade. Having a vibrant red and black float which showcased the Mercedes GP PETRONAS Formula 1 car, Malaysian rider Zulfahmi’s AirAsia-SIC-AJO themed KTM RC8 replica bike and the 1 Malaysia Chopper was certainly one of the main attractions throughout the event.

The float represents the two largest international motorsports events hosted in Malaysia which is the Formula 1 PETRONAS Malaysia Grand Prix and the Malaysian Motorcycle Grand Prix. With a 35% pool of tourists during both events signifies the growth for both sports & tourism industry in Malaysia. Over 7,000 participants, consists of

school students, public and private higher education institutions, local cultural organisations and non-governmental organisations (NGOs) will take part in the parade themed “Greatest Tourism Parade”. The 1.5 km-long parade routes started from Jalan Raja through Jalan Raja Laut and Jalan Isfahan, and ended at JalanTuanku Abdul Rahman.

of India. Mr. Sisupalan received the award from Mr. Namo Narayan Meena, Union Minister of state for Finance in a colour function held at the Scope convention center, New Delhi recently. Sagara Beach Resort also won Make My Trip excellence award recently for their stellar performance in the year 2012.

tarting from March 22nd– 24th, 2013 the PETRONAS Formula One Malaysia Grand Prix enters into the ‘hottest’ race in the world at Sepang International Circuit, Selang Mr Manoharan Periasamy, Director, Tourism Malaysia said “the circuit would be working hard to make the Formula 1TMPETRONAS Malaysia Grand Prix the best ever since year one. Sepang International Circuit has a lot to offer to all motor sports enthusiast especially F1 fans, where the tickets are most affordable in the world & offers the best of Malaysian hospitality.” PETRONAS, title sponsor of the ‘hottest’ race since 1999, has also lined up a host of promotional activities not only to draw spectators to the circuit but also to continue enhancing the public’s understanding and appreciation of this prestigious sport and the benefits it brings to the nation. Catch the blazing action at one of the most challenging tracks in the world. With its extreme hot and wet conditions, the Sepang International Circuit tests the skills of the world’s finest racers to the limit. Be there to witness the action, live!

r. Sisupalan, Managing Director of Sagara Beach Resort, Kovalam, Kerala won National Award for Outstanding Entrepreneur by the Council of State Industrial Development & Investment Corporation of India Ltd. Mr. Sisupalan is the lone representative from the tourism and hospitality industry receiving this coveted award instituted by Government

March 2013

n i o n Finance Minister Mr. P Chidambaram presented his 8th Union Budget and India’s 82nd on 28th February 2013. This is the last Union Budget before the 2014 Lok Sabha elections. He mentMr. Vivek Nair ioned that President, FHRAI slacking in Indian economy has to be seen in the context of slowing global economic growth. India has proven in the past by getting back to the track of potential growth rate of 8 percent but it is challenging. Overall the budget has consolidated and rationalized the things and has tried to plug in the tax loopholes. Sovereign ratings have nil impact as per the rating agencies. Purview, the delivery and governance of the budget with adherence to timelines will be a critical factor. We expect some clarity and roadmap from the Government on some of the budget proposals such as Tax Residency Certificate (TRC) necessary but not sufficient for claiming DTAA benefits also there is no clarity on indirect transfer of capital assets in India. Setting up of Tax administration reforms commission is positive for Investors and is expected to have sustainability in tax regime. What the travel trade industry expected from Congress led UPA-II’s last general budget was industry status recognition for the tourism space and reduction of service tax but the trade, however, was left “disappointed” and “neglected”. More and more taxation part has made India a very costly and forbidden nation. Tourism Sector which contributes more than 6 per cent to the GDP and more than 9 per cent to the employment is left with another death blow. Expectancy was far less for this budget to be real game-changer. The Indian economic weather has to be viewed in context with the factors that drive it. It was tepid for Tourism industry with

hriji Arvind Singh Mewar, Chairman & Managing Trustee of Maharana of Mewar Charitable Foundation (MMCF) and 76th Custodian of the House of Mewar, unveiled the world’s first-ever silver museum filled with family heirlooms dating back to

only a hike of 87, otherwise, the budget was a huge letdown for the hospitality industry as there have been no reliefs or compensations, this year as well. Keeping in view the importance of Tourism sector, the allocation for Ministry of Tourism in the Union Budget presented had only a hike by Rs.87.66 crore. The allocation for the Ministry this year is Rs.1297.66 crore while it was Rs. 1210 instead of scrapping the Service Tax totally; crore in the Union Budget 2012-13 and Rs. it has been extended to air conditioned 1110.96 crore in the Union Budget 2011-12. restaurants exceeding 2000 square feet The Budget allocation for Plan projects/ which do not serve liquor. This would schemes for the benefit of North East severely impact the Restaurant Industry region and Sikkim has been hiked from Rs. throughout the country and collection of 121 crore to Rs. 129 crore. The allocation Service Tax from thousands of Restaurants under this head in the Union budget 2011- which would now be covered under this 2012 was 110 crore. would be extremely high.” The allocation under tourist FHRAI had asked for infrastructure is for the creation the total abolishment of the of infrastructural facilities Service Tax as it is charged by on construction of budget the Central Government and accommodation, wayside the State Governments (in the amenities, tourist reception form of Luxury Tax & VAT on centers, refurbishment of Food & Beverage) and it has monuments, special tourism been contended that both the projects, adventure and taxes, specially the recently sports facilities, sound and reduced Service Tax, cannot light shows, illuminations of be charged on the same item. monuments, provision for Also, the various other solid waste management requests by The FHRAI have and sewerage management also not been looked into improvement of surroundings, by the Finance Minister and signages, procurement of therefore, the Governments’ equipments directly related to plan to increase the Foreign Tourism and Rural Tourism Mr. Rajeev Wagle Tourist Arrivals from 6 Mn MD, Kuoni India projects etc. This provision also to 12 Mn and increase the relates to the Large Revenue Generating employment from the present 53 Mn to projects, generating revenue through levy 87 Mn in the 12th Five Year Plan would of fees or user charges like Tourist Trains, indeed be impossible to achieve. cruise vessels, Cruise terminals, Convention In view of the heavy multiple taxes Centre, Golf Courses etc. and creation of Hotels are subjected in India they are land bank for hotels to provide the hotel unable to be compared with other accommodation in the country by purchasing destination in the region. land and build hotels through public private “I don’t know when the government partnerships. The provision also includes will realize the importance of recognizing Externally Aided Projects (including UNDP tourism as an industry. I don’t know how Endogenous Tourist Projects and assistance to long it is going to take. The neighbouring c central agencies for Tourism Infrastructural countries are flourishing due to their Development. tourism industries, but not India,” O v e r a l l t o u r i s m i n d u s t r y h a d Iqbal Mulla, President, Travel Agents unwished-for response regarding the Association of India (TAAI) said. budget. Mr. Vivek Nair, President, FHRAI Mr. Rajeev Wagle, Managing Director, stated that “ Budget has been extremely Kuoni India commented that “the budget disappointing for the Hotel Industry and is very pragmatic and stays committed to

743 AD. This coincided with the MMCF’s annual award ceremony in recognition of international and national scholars for their work of permanent value to society. Shriji Arvind Singh Mewar of Udaipur, Chairman & Managing Trustee of MMCF

and the scion of the House of Mewar, remarked upon the personal value of some of the exquisite exhibit pieces including the 1939 custom-made buggy, which formed part of the current monarch’s late mother’s dowry, and the wedding mandap where His Majesty gave away his daughter two years ago. The nostalgic exhibit is displayed at the renowned Amar Mahal, which is located at the entrance of Zenana Mahal and said to be the inspiration for the Taj Mahal in Agra. It includes pieces ranging from beautiful objects used in rituals such as Ram Rewaris (portable shrine for religious deity), magnificent traditional royal transport like the haudah used for mounting elephants in religious, state and military processions. Royal buggies and palanquins are also part of the exhibition. The works on display illustrate the result of the longstanding historical relationships between the House of Mewar and both the Rajput courts and the Mughal establishment, as well as showcasing indigenous artisan techniques. The current modernization and renovation of the Zenana Mahal at the City Palace Museum is being undertaken with financial assistance from the Ministry of Culture, Government of India, New Delhi under the scheme ‘Setting Up,

the path outlined by the Finance Minister towards fiscal consolidation. The GDP growth rate is expected to be substantially better than the decade low rate of 5 to 5.5% achieved in 2012-13. With major tax reforms like DTC and GST on the anvil, we can expect buoyancy in tax revenues in future. The travel industry looks forward to this growth oriented Budget to improve its fortunes in the next year.” “The budget was a huge disappointment for the hospitality industry as there have been no reliefs or compensations for the industry, this year as well.”, said Mr. H. A. Mishra, CMD, Foodesign Hospitality Systems Pvt Ltd. All AC restaurants and cafes more than 2000 sq ft to pay service tax- this will only lead to drop in footfalls. Since, 90% of the outlets are airconditioned, this will only add to the woes of the consumers and is a dampener for the restaurateurs. In the current competitive market, margins are already wafer thin and most companies do not prefer to pass on cost escalations to consumers in view of losing their market shares. However, if the costs keep increasing at the current rate, the threshold limit will soon be reached and product prices will have to be revised. There has been no relief on tax benefits, liquor tax, taxes on new projects, which has sidelined the industry once again. There has been a very less change from the last year’s budget and has really fallen short to fulfill the industry’s Mr. Iqbal Mulla expectations. President,TAAI

Promotion & Strengthening of Regional & Local Museums’. The selection of unique items included in the silver gallery reflects the artistry of the silversmith and the beauty of this precious metal. Indian silver is remarkable for its limitless forms, noted for its technical perfection and characterised by its varied use. Silver is held sacred in traditional Hindu beliefs, which associate the beautiful white metal with the cool moon, surpassed only in importance by warm gold. Its association with purity and religion is also the reason why silver was extensively used by Indian royalty. Moreover, unlike gold which is highly malleable, silver is strong enough to allow the fashioning of sturdier objects and could thus be put to more robust and varied use, including transport.

March 2013

roposal to extend visa on arrival facility to the tourists from Germany is under active consideration of the Government of the India said Mr. K. Chiranjeevi, Union Tourism Minister while inaugurating India pavilion at International Tourism Bourse (ITB) at Berlin, Germany. He also added that “Germany is an important source market for India. During the year 2011, over 240 thousand German tourists visited India and we are looking forward to further increasing the tourist traffic between the two countries.” The Minister said, the foreign tourist arrivals to India constitute only 0.64% of the World Tourist Arrivals and foreign exchange earnings account for 1.61% of the World Tourism Receipts. He said, “This is a matter of concern for all of us in the Ministry. Our endeavour is to increase India’s share to 1% of the World Tourist Arrivals by 2016”. Mr. Chiranjeevi said “ Today India has evolved itself as a round the year destination and our effort is to consolidate on our well developed cultural and heritage products and develop new niche products like rural tourism, wellness and medical tourism, adventure and wildlife tourism, film tourism, monsoon tourism, golf, polo and sports tourism and MICE tourism.” The tourism Minister said, while being committed to the growth of tourism, we are aware about the issues of cleanliness, hygiene and sustainability. The Ministry of Tourism has launched a ‘Campaign Clean India’ to sensitize the masses about keeping Indian destinations clean. ITB is one of the largest international events and this year more than 100 leading hotels, resorts, tour operators and other service providers from India is participating at India Pavilion. Ministry of Tourism participates with an area of 870 sq. mtrs and 58 participants are attending ITB. These include 12 State Governments and 46 Travel Agents / Tour Operators / Hotels / Airlines has been taken for the India Pavilion. Kerala, Karnataka and Goa Tourism department’s pavilions adjascent to India pavilion also attracts many visitors. The theme of the creative’s being used in the India Pavilion at ITB Berlin 2013 is “Find what you Seek”

which highlights the fact that India as a tourist destination has something to offer for everybody. “Find What You Seek” is the second phase of the Incredible India campaign. The States of Kerala, Goa, Andhra Pradesh, Jammu and Kashmir, Tamil Nadu, Maharashtra and West Bengal will be represented by their Tourism Ministers at ITB Berlin 2013. As in previous years, complementary space is being provided to the North-Eastern states within India Pavilion for showcasing their tourism potential. Kerala Tourism has won Das Goldene Stattdor (Golden City Gate) silver prize in the print campaign category for its ongoing Kerala- Home of Ayurveda campaign at the ITB. The campaign has been conceived and carried out by Stark Communications, the creative partner of Kerala Tourism. Mr. A P Anilkumar, Minister for Tourism, Government of Kerala and Mr. Suman Billa IAS, Secretary-Tourism, received the award. “It is another big endorsement to Kerala Tourism’s marketing initiatives that have played a pivotal role over the years to catapult Kerala as a must-see destination in the world,” said Mr. Anilkumar, while receiving the award. “The award is an acknowledgement to our attempts to provide a glimpse of our rich Ayurveda traditions before the world. It means that we are successful in our campaign to show the world that Kerala is also a destination for wellness, along with its pristine beauty,” said Mr. Suman Billa. This is the fifth time in the last decade that Kerala has won an award at Berlin. Last year also, Kerala had won the same award for its campaign, `Your Moment is Waiting’. In 2011, Kerala had won a bronze in TV commercial category, apart from getting into the role of honour in 2006 and 2007. Karnataka Pavilion at ITB 2013 was awarded the 10th Best Pavilion. The only other Indian exhibitor who received an award was Somatheeram Ayurvedic Beach Resort, Kerala , which is in the process of opening a health resort at Hampi in the Hotels Category. Mr. Baby Mathew, CMD of Somatheeram group received the Silver

Scholar Shri Rameshbhai Oza (Bhaishri) followed by Indian Classical Music & Folk lore Presentations and also promising Indian Cuisines and delicacies specially prepared by the Indian Chefs travelling with the Congress to give our European friends and participants a true taste of India. The event aims to create a platform for knowledge exchange and philosophical dialogue between the Indian and European Scholars Educationists, and students. We invite educationists, teachers and students from across India to participate in this cultural and Educational exchange to highlight the Indian intellectuality that is already world renowned. This program gives an opportunity to interactive sessions and dialogues between the Indian Education Faculties and students to explore opportunities of bilateral education exchange between India, Poland and European countries. SAMPOORNA is inviting selected Cultural, Educational and Tourism Organizations and Forums of Warsaw, Krakow, Budapest, Zagreb, Ljubljana, Venice, Florence, Rome and to connect with them so as to share and exchange different cultures, traditions, music, dance forms with the Indian participants so that they can experience each country’s unique travel destinations, cultures, people and markets to explore possibilities of Reciprocal Tourism, Cultural & Educational Exchange between India, Poland and Eastern European Countries. The tour is Managed by KV Tours & Travels sister concern of SAMPOORNA.

AMPOORNA” a Complete Destination Marketing & PR Firm is organizing “SANSKRITI 2013 CONGRESS” in Poland & Eastern European Countries from (2nd May to 16th May 2013). The event promises for its participants a unique experience to explore spirituality with leisure. SAMPOORNA believes in tapping unexplored destinations and thus has found this time Poland a country that has bounced back from every crushing blow of History but also had the energy to hold strong to its own culture. Famous for its Nazi concentration camps one of the most dreadful creation of Man to the Wieliczka Salt Mine a nature’s blessing known for its Rheumatic treatments for asthma and allergic patients, SAMPOORNA looks forward to its maiden voyage to Poland as its new venture destination. The Congress will be followed by visits to Budapest in Hungary famous for its Danube river cruises, Zagreb the cultural capital of Croatia, Ljubljana a small beautiful down in Slovenia and finally reaching the Mecca of Tourism, Italy famous for its Gothic Architecture and Artistic Galore staring from Padova, Pisa, Florence,Venice and concluding its journey at Rome. The trip thus promises everything that a travel explorer and leisure seeker would want for, starting from 5 star hotel accommodations to lavish gala dinners to exuberant sightseeing and shopping opportunities. SANSKRITI 2013 as the name suggests is an attempt to spread the very Indianness to the West by means of organizing Spiritual discourses on ancient Indian Scripture “Shrimad Bhagavat Gita” by Sanskrit

award for overall impact and presentation of the stalls in ITB 2013. This is the first time an Indian exhibitor winning this prestigious award. Mr. Arvind Jadhav IAS, Additional Chief Secretary-Tourism, Govt. of Karnataka, who led the Karnataka delegation said that “we decided to depart from the tested norms and styles of showcasing our State to the world. We often do the usual things and hence end up being one among the players in the world of tourism. We wanted to showcase ourselves differently and show that we have much more than what people ever can imagine. Thus, true meaning was given to our tagline

‘One State. Many Worlds’.” Ms. G Sathyavathi IAS, Karnataka Tourism Director mentioned that many approached the pavilion to congratulate Karnataka for taking a bold approach in their presentation at an international fair. “People came up to us and said that one, they never expected anything like this in Karnataka in terms of variety. People from the industry also commented on the kind of publicity materials we had made available at the ITB. Both in terms of visual impact as well as required and relevant information, they were appreciated for being like none other from India.”

blue ocean at Okinawa. Besides Okinawa Island the group also visited the beautiful islands of Ishigaki and the sparsely inhabited natural island of Teketomi. Okinawa prefecture is home to a mystical culture and heritage and an overwhelming expanse of natural greenery. A few attractions of the trip included Okinawa World Theme Park, Shuri Castle - Okinawa’s World Heritage Site, and Churaumi Aquarium – world’s second largest aquarium.

kinawa Convention & Visitors Bureau (OCVB), Japan National Tourism Organization (JNTO) organized a FAM tour for travel agents to Okinawa from February 17 -21, 2013. The group consisted of senior management of major Indian outbound tour operators and was lead by Mr. Y Shimizu, Director, Singapore Office – Japan National Tourism Organisation. The visit provided a great opportunity for travel agents to experience the unique history, subtropical climate and the crystal

March 2013

he Golf Federation of Flanders was chosen as “ Sport of the year 2013”. Every year the minister of Sports and his department BLOSO chooses ‘a sport in the spotlight’ and this year Golf is the one to be strongly promoted in the Flemish part of Belgium. Golf will be advertised through the whole year and receive extra support by the Flemish government. This means that, the Golf Federation together with The Department of Sport will organize different actions so that people of different ages, gender and cultures in Flanders get to know and ‘taste’ the game of Golf. Many events will organize during this period includes, an “Open Day” on April 14th to promote Golf and parks in the city on the 2nd of june will attract more than 6000 people on these events. Actions to educate event at various schools where 500 teachers will receive education and material to give golf in their schools. More than 100.000 children will be invited for the programme. Actions to “ taste” and try out Golf with the ‘golf on the road’ events will witness more than 20 000 kids hit their first golf ball in one of the 45 events. The golfclubs will offer special packages in September during ‘the Flemish week of sport clubs ’ for youth with ‘start to golf-lessons’ while Actions to compete is the first world school championships for Golf - in November. Mr. Muyters, Flemish Minister of Sports also gives his support to Golf from his authority as Minister of

Environmental Planning. He is hopeful that given those initiatives, the procedures and projects that are in the pipeline for several years, can be finalized in short term. All actions will be supported with a communication campaign. TV spots on Flemish National TV, radio commercials, booklets on how to start, flyers … Also social media will be used to spread the word on Golf 2013, the sport of the year! Grow the game! Flanders has 54 Golf Clubs with 34.000 players and has still a great potential. This election comes at the right time. Golf is for the first time mediatized thanks to the results of Nicolas Colsaerts and because for the first time in 10 years new courses are permitted to be built. This combined with the dynamic actions of sport of the year will hopefully make it possible to grow to 50.000 players in Flanders by 2020. There are many beautiful golf courses in Flanders in a range of inspiring locations. Golf 2013, thé sport of the year could also be a good reason to discover the great diversity of golf courses in Flanders. Flanders offers golf courses over 100 years old; golf at the coast; golf near the historical cities; golf in Flanders Fields; golf in natural surroundings; and golf in the Capital of Europe. No lover of the game will fail to be impressed with what awaits them in Flanders. Visit Flanders through its golf courses and get to know the region for what it truly is - a marvel of open spaces and nature with a friendly and historic atmosphere at the heart of Europe.

March 2013

ssociation of Tourism trade Organisations India (ATTOI) , tour operators association has taken a lead role in making the stake holders of the tourism industry to get equipped with the new marketing opportunities available in the internet. More than 50% of the tourism activities are now happening on the web space and the way forward is social media optimisation. This learning by the tour operators in Kerala have paved the way for International Conference On Travel Technology India 2013 to be held at The Leela Hotel , Kovalam from 07th to 09th June 2013. Eminent speakers with diverse backgrounds will attend the sessions. Talks

on various core topics in tourism will be held as part of it. The conference aims at preparing the travel and tourism partners in India and neighboring countries to use the resources available online to drive business, get inputs in adapting to the changing technology and acquiring skills to beat the competition. Selina Power, a social media specialist and social media commentator from Australia will speak on the topics ‘How travellers use social media and how travel business need to respond?’ and ‘Social media’s relevance and its impact on consumer behaviour.’ Australian social media speaker Adam Franklin will speak on ‘Inbound marketing - the cost-effective

way of marketing’ and ‘Blogging - an inexpensive medium to generate leads and add value to your websites.’ On the topics ‘Online reputation management - art of listening and responding’ and ‘Changing technology and marketing trends for the future in tourism,’ Sheila Scarborough, writer and speaker from the US, will speak. Chad Wiebesick from the US will delve upon ‘Social media - opportunities and challenges in tourism marketing’ and ‘Organic search or PPC or both - what’s the way out?’ Social networking entrepreneur Philip Calvert from the UK will deal with the topic ‘How to leverage your networking on LinkedIn: Powerful and proven strategies for travel

professionals.’ Social Media is fast, becoming one of the most vital cost-effective tools in tourism marketing. Effective use of Social Media has been proven to boost the number of visits as well as visitors satisfaction and number of return visits. Worldwide, one third of the sales on the travel sector are online with more people “booking on the hoof” from their mobile or tablet within 48 hrs of departure. It is important to offer standout experiences that would make memories in an era when Facebook, Twitter, Pinterest are constant postcards and “Touch is the new click” Websites have always been considered a vital component of any online marketing plan in tourism industry. But while the traditional web may still be necessary to convert leads and facilitate booking with tour operators, guest houses and hotels, etc., a number of other online and digital platform are making a big impact. In particular, the use of social media in tourism continues to rise and it has many benefits over traditional online channels. Most, notably, these includes its cost-effectiveness and attraction for all groupings and demographics- niche and mass market, business and leisure travel, men and women and all age groups. Travel and tourism companies around the world, big and small, are on the brink of 24x7 communications with global markets. Low- cost media like tablet app, social media and digital brochures offer them their best possible entry point to this digital marketing nirvana. www.icttindia.org

March 2013

mirates and Dubai Airports announced the successful completion of the phased launch of Concourse A – the home of the A380 and the world’s first purposebuilt facility for the aircraft at Dubai International. All 20 A380 capable contact gates and Emirates luxurious First Class and Business Class lounges, which comprise 29,000 square metres of the facility, are now fully operational after a five-weeklong phase-in period. Concourse A has handled 461,972 pieces of luggage carried on over 2,450 flights serving 589,234 passengers. “The full opening of Concourse A is a significant milestone and achievement in supporting and enabling the continued growth of Emirates, and our focus and commitment to being a leader in offering our customers innovative products and services that provides them with an unsurpassed travel experience. With a current fleet of 31 A380s and a further 59

on order, Emirates is the largest operator of this aircraft in the world, and it is only fitting that we have a world class facility that meets this need and represents our leadership in this regard,” said Mr. Tim Clark, President, Emirates Airline. “Much like the opening of Terminal 3 in 2008, the phase in of Concourse A has resulted in the seamless introduction of world-class infrastructure that responds to the rapid growth of Emirates and caters to the needs of its discerning and truly global customer base,” said Paul Griffiths, CEO of Dubai Airports. “Concourse A is a vital element of our $7.8 billion investment in the continued expansion of Dubai International which will see it become the world’s busiest airport for international passenger traffic by the end of 2015.” Concourse A is part of the Terminal 3 complex built for the use of Emirates, from where its passengers can travel to its network of 21 A380 destinations across Europe, North America, Australia and

alaysia Airlines announced that with effect from 14 February 2013, its passengers will enjoy an additional 10 kilograms free checked baggage allowance and reduced excess baggage charges for travel in all classes. These apply to all travel from this date irrespective of tickets issued earlier reflecting the original lower free allowance. The national carrier of Malaysia is introducing these benefits on all its flights involving the weight system concept for checked baggage, except for travel to and from Los Angeles where the charges are based on the piece system. Malaysia Airlines’ Regional Senior Vice President for Middle East & South Asia Mr. Azahar Hamid said, “The revised checked baggage policy improves our product proposition in the ever-changing competitive landscape of the commercial aviation industry. This is also in line with our Business Plan strategy of ‘Winning Back Customers’.” “As travellers are becoming more discerning in selecting their air travel options, we have simplified the excess baggage rates to introduce a consistent policy for our passengers that delivers significant savings while they enjoy our premium service hospitality,” he added. Under the new baggage guidelines all adult and child passengers will enjoy 30, 40, and 50 kilograms free baggage allowance respectively for travel on economy, business and first class. Charges for checked baggage weights in excess of the new free allowance will be calculated depending on zone of travel with a fixed rate applied for every 5 kilograms of excess baggage weight. Earlier, effective May last year, the national carrier also streamlined cabin baggage rules for all its domestic and international flights. Guests travelling economy class were allowed one piece cabin baggage up to a maximum of 7 kilograms instead of 5 kilograms. First and Business Class travellers were allowed two pieces of cabin baggage with a maximum weight of 7 kilograms each.

Asia. With 11 floors and a total builtup area of 528,000 sqm, Concourse A is connected to Concourse B and Terminal 3 via an underground train. Unlike any other airport facility in the world, the First Class and Business Class lounges have dedicated floors that offer direct and convenient access to aircraft boarding gates. The lounges, which extend the entire length of the concourse, are the largest in the world and offer customers’ fine dining with showcase kitchens, conference rooms, business centres, a Timeless Spa, entertainment zones, dedicated smoking

ourism & Events Queensland, in partnership with Singapore Airlines, announced the 2013 summer campaign - Go Beyond with Singapore Airlines. Launched by former Australian cricketer Mr. Matthew Hayden, Singapore Airlines’ extensive network, seamless connections and single ticket booking with their domestic partner Virgin Australia will make the Great Barrier Reef more accessible to the Indian traveller. To kickstart the campaign, Singapore Airlines and SilkAir are offering a special all-inclusive return fare of Rs 59,000 from any of their online 11 cities in India - Ahmedabad, Bangalore, Chennai, Coimbatore, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi, Thiruvananthapuram and Visakhapatnam – to Brisbane. This special fare is on sales from 7 - 31 March 2013, for travel from 7 March to 30 September 2013. Introducing the Go Beyond summer campaign; Mr. Matthew Hayden, a true Queenslander at heart reminisces his many adventures at Australia’s favourite holiday hotspots in Queensland - Cairns, Hayman, Hamilton Island, Gold Coast, Sunshine Coast, Moreton Island, Fraser Island to name a few. “I am delighted to be in partnership with both Tourism & Events QLD and Singapore airlines to promote my favourite destination…Queensland. As my home state, I have had the opportunity to travel the length and breath of Queensland sampling the delights of holiday destinations and the wonderful food that we have that is unique to Queensland. The campaign that will be launched

areas as well as children’s play areas. The First Class lounge passengers also have the added convenience of a dedicated duty free shopping area and a Le Clos wine cellar. It also offers an enhanced duty free shopping and dining experience featuring a wide variety of high-quality and globally recognised food and beverage brands. Concourse A boosts capacity at Dubai International from 60 million to 75 million passengers per year. It is a vital part of Dubai Airports’ $7.8 billion Strategic Plan 2020 which will increase airport capacity to 90 million by 2018.

in a weeks time will promote the opportunity for Indian visitors to “go beyond” the City gateways’ of Australia and discover the unique attributes that Queensland has to offer. Singapore airlines and Virgin Australia will allow more Indian’s to visit places such as Hamilton Island / Hayman Island in the Whitsunday’s, Cairns in North Queensland and of course the world famous Gold Coast. I will also be announcing a holiday that money can’t buy contest on March 18, 2013, especially aimed at Indian’s planning to visit Queensland” Announcing the ‘Go Beyond’ promotion, Mr. G.M. Toh, General Manager India, Singapore Airlines said, “The allure of Australia in general and the natural beauty of Queensland in particular, is ever growing amongst Indian travelers, Through this joint campaign with Tourism and Events Queensland, Singapore Airlines is offering our customers in India an affordable and value-for-money way to experience the beauty of Queensland.” Ms. Ryna Sequeria, Marketing Manager – India, Tourism & Events Queensland, said, “ ‘TEQ are delighted to be working alongside Matthew again to promote his home state of Queensland. Matthew is the favourite son of the Queensland cricket fans and we know he has many supporters and fans in India as well. Matthew is the perfect fit to help TEQ promote the delights that Queensland has to offer visitors”.

March 2013

oyal Caribbean Cruises Ltd. (NYSE, OSE: RCL) recently executed a contract with STX France to construct a third Oasisclass vessel for delivery in mid-2016. This order is consistent with the plan announced by the company in October to build a sister-ship to the very successful Oasis of the Seas and Allure of the Seas. Mrs. Ratna Chadha, Chief Executive, TIRUN Travel Marketing - India Representative for Royal Caribbean Cruises Ltd. said,“ The Oasis of the Seas and Allure of the Seas have fundamentally transformed the cruise experience and the addition of another sister ship to this extraordinary class will be of great significance to our passengers. These vessels concurrently hold the title of being the world’s largest cruise ships and sail weekly from their home port of Port Everglades in Fort Lauderdale, Florida. She further added, “These floating cities consistently generate outstanding guest satisfaction ratings and immense curiosity from Indian travellers.”

eaffirming its commitment to the ethos of ‘Responsible Luxury,’ ITC Hotels secured a 5 Star GRIHA, the highest national rating for Green Buildings, for ITC Grand Chola, the 600-key luxury hotel in Chennai. The hotel is the first in India to secure the 5-star rating from the Association for Development and Research of Sustainable Habitats (ADaRSH) through GRIHA. This recognition was presented by the Mr. Pranab Mukherjee, President of India to Mr. Nakul Anand, Executive Director, ITC Ltd, at the annual National Conference on Green Design at the VigyanBhavan, New Delhi. GRIHA, a Green Building design evaluation system, is the National Rating System of Indiaconceived by TERI (The Energy and Resources Institute) and developed jointly with the Ministry of New and Renewable Energy (MNRE), Government of India. ITC Grand Cholawas rated on 34 criteria, categorized under various sections including site selection&site planning, conservation and efficient utilization of resources, building operation and maintenanceand innovation points. Each criterion has a number of points assigned to it and a building

“As the cruise line that revolutionized the industry with the FlowRider surf simulator, ice- skating rinks, cantilevered whirlpools and rock climbing walls, we are eager to add this third award winning Oasis-class ship to our brand portfolio. This addition will allow us to showcase our legacy of innovation and imagination to even more guests around the world,” said Adam Goldstein, President and Chief Executive Officer of Royal Caribbean International. “STX France is proud to partner with Royal Caribbean again and continue our decades-long relationship by building

is required to score a minimum of 50 points for certification. GRIHA awards different levels of certification (1 to 5 stars) based on the score.ITC Grand Chola garnered 91 points to become the first hotel in the country to secure a 5 star rating. Speaking on the recognition, Mr. Nakul Anand, Executive Director-ITC Ltd. said, “This rating underscores ITC Grand Chola’s accreditation as the World’s Largest LEED® Platinum Green Building and ITC Hotels’ commitment to continue providing inspiration to the Green Building movement in India.”100% of the electrical energy demands of ITC Grand Chola are being met through renewable energy sources. Efficient fixtures reduce the building’s water use by 35% compared to internationally benchmarked luxury hotel standards. Almost 100% of the hotel’s waste is recycled for useful purposes. ITC Hotels’ philosophy is to deliver the best in luxury, whilst enabling planet positive experiences through its ‘Responsible Luxury’ credo, an ethos derived from ITC’s commitment to pursue Triple Bottom Line objectives of contributing to building economic, environmental and social capital. ITC Grand Cholaembodies the company’s commitment and ITC Hotels’ ethos, further contributing to ITC Hotels’ unique milestone of being the ‘Greenest Luxury hotel chain in the world’. In addition to the wide spectrum of environment-friendly measures that ITC

the third Oasis-class ship,” said Laurent Castaing, Chief Executive Officer of STX France. “Royal Caribbean has always been an important part of our shipyard’s success, and we are delighted to add this highly innovative and spectacular ship to the list of vessels we have built together.” The new build contract includes the

Hotels implement, the ITC group’s carbon positive, water positive and solid waste recycling positive status ensures that a guest’s stay at any of its luxury hotels contributes to a lower carbon footprint. At the heart of the ‘Responsible Luxury’ credo lies the product design of green buildings, which are energy efficient, utilize renewable energy, conserve and recycle water and take concrete steps to preserve the eco-system around them. ITC Hotels have also innovated in the use of materials that utilize renewable sources

transfer of Pullmantur’s Atlantic Star as part of the consideration. Additionally, STX France has also provided the company with a one-year option for the mid-year 2018 delivery of a fourth Oasis-class vessel at similar pricing. Including the recent contract and existing ship orders, projected capital expenditures for 2012, 2013, 2014, 2015 and 2016 are $1.3 billion, $700 million, $1.2 billion, $1.2 billion and $1.3 billion, respectively. With the success of the Oasis-class ships, Royal Caribbean International is currently undergoing a fleet wide revitalization program to bring the latest innovations and the highest guest-rated programs from Oasis of the Seas and Allure of the Seas to the cruise line’s ships across the fleet. For more details or any clarification please contact Ms. Arshi Uppal | Ms. Vaishali Nautiyal +91-9899798510 | +919999956576.

and are biodegradable or conserve scarce environmental resources. Some hotels have also innovated in their offerings in food and beverages to optimize customer satisfaction while achieving a lower carbon footprint. Supporting national priorities, ITC’s hotels business will continue to make a meaningful contribution to national economic development as an employment multiplier creating sustainable livelihoods, while enriching the tourism landscape of the country.

STATEMENT ABOUT OWNERSHIP AND OTHER PARTICULARS ABOUT TOURISM INDIA Forum IV(See Rule 6)

1. Place of Publication : Thiruvananthapuram 2. Periodicity of Publication : Monthly 3. Printers Name : Ravisankar.K.V Whether Citizen of India : Yes (If foreigner,state the country of origin) Address : TC 9/1785, ‘Anandam’, P-99 Pullekonam Lane, Sasthamangalam.P.O Thiruvananthapuram-695010 4. Publishers Name : Ravisankar.K.V Whether Citizen of India : Yes Address : TC 9/1785, ‘Anandam’, P-99 Pullekonam Lane, Sasthamangalam.P.O Thiruvananthapuram-695010 5. Editors Name : Ravisankar.K.V Whether Citizen of India : Yes Address : TC 9/1785, ‘Anandam’, P-99 Pullekonam Lane, Sasthamangalam.P.O Thiruvananthapuram-695010 6. Owner’s Name & Address : Tourism Inda Publications Pvt. Ltd. TC 9/1785, ‘Anandam’, P-99 Pullekonam Lane, Sasthamangalam.P.O Thiruvananthapuram-695010 I Ravisankar.K.V hereby declare that the particulars given above are true to the best of my knowledge and belief.

Date:01.03.2013

Sd/Ravisankar.K.V Printer and Publisher

March 2013

he Taiwan Tourism Bureau led by Taiwan tourism industry delegation to take part in the recently concluded Outbound Travel Mart organised by Fair Fest Media. The group held a Taiwan Tourism Promotion Meeting at Crystal Central, Taj Mahal Palace Hotel, Mumbai, on February 7. From February 8 to 10, various activities and promotions were conducted to market Taiwan during OTM. ‘Since 2006, Taiwan Tourism Bureau has been attending the Oneworld Travel Mart (formerly known as Outbound Travel Mart) in New Delhi. This is the second time in a row that Taiwan Tourism Bureau is participating in OTM Mumbai.

ourism has been labeled as the world’s biggest industry in terms of its contribution to global Gross Domestic Product (GDP), the employment opportunities it generates and the number of clients it serves. Although a small part of global tourism, nature-based tourism has become one of the fastest growing sectors within tourism. The relevance of tourism to economies of developing countries, and its potential for generating win-win outcomes for biodiversity and poverty has resulted in its advocacy as a conservation tool. However, to prove its mettle as a conservation strategy, tourism must be sustainable and contribute not only to poverty reduction but also to biodiversity conservation. This kind of tourism is referred to as ‘Ecotourism’. In Indian conservation policy, debates around ecotourism have become particularly salient as a consequence of recent orders of the Supreme Court of India and directions of the National Tiger Conservation Authority. Competing (and conflicting) perceptions of conservation and the role of ecotourism therein, have become evident in the positions adopted by different stakeholders, mainly the State, the tourism industry and affected local communities. In this context, the Bhopal International

Previously, the capital of India, New Delhi, was the focus of the Bureau’s marketing efforts. But now these efforts have been extended to Mumbai, India’s economic capital, by participation in the Mumbai OTM and with Taiwan Tourism Bureau holding the promotion meeting. This shows the determination of the Taiwan Tourism Bureau to promote Taiwan as an outbound destination from India. To promote Taiwan, under the slogan “Time for Taiwan,” itineraries with culture, shopping, LOHAS, and cuisine themes will be offered. At the promotion meeting, the Taiwan Tourism Calendar, one of the highlights of the Bureau’s Taiwan

Conference on Sustainable Tourism is being jointly hosted by the Ecotourism Society of India (ESOI) and the Madhya Pradesh Tourism Development Corporation with support from the Ministry of Tourism, Government of India in Bhopal on April 18-19, 2013. The aim of this conference is to come up with a meaningful conceptualization of ecotourism that meets policy requirements, reflects existing ground realities and strikes a balance between Conservation, Tourism and Local Livelihoods. This will help create enlightened policies at the government level and bring above best practices in the Tourism Industry To achieve this, the conference will facilitate deliberations among international experts, policy-makers from the Government of India and State governments, academics, NGOs and representatives of communities currently engaged in tourism. The technical sessions of the conference will look at international best practices of multi-stakeholder involvement as well as the national level ecotourism framework in India, leading to Responsible Tourism practices so that India can become a model ecotourism destination.

travel promotion efforts for 2013, will be handed out; 42 world-class activities that encompass the diverse characteristics of Taiwan’s cities, counties, and outlying islands will be introduced that will show visitors that they can take part in distinctive activities in Taiwan all year round. Also Taiwanese tour operators, hotels, and airlines marketed Taiwan-based products during OTM and also targeted the family and shopping segment of travellers. A variety of travel information was available at the venue, including information about Taipei 101, Kaohsiung E-Da World, and other internationally famous shopping centers, as well as scenic Sun Moon Lake, Leofoo Village Theme Park, and Formosan Aboriginal Culture Village where families can enjoy a day filled with fun and adventure. ‘There are 8 national parks and 13 national scenic areas to preserve Taiwan’s best natural ecological environment and cultural sites. Taiwan’s tropical, sub-

tropical, and temperate climates provide clear differentiation between the different seasons. The combination of rich history, profound culture, natural beauty, food, scenic spots and shopping make Taiwan an ideal destination for Indian travelers,’ said H.E Chung-Kuang Tien, Representative, Taipei Economic and Cultural Centre, India. To satisfy the Indian travelers demand for two-country or multiple country holidays, Taiwanese travel operators will also offer two-country itineraries; where visitors can take the dozens of flights that Cathay Pacific, Malaysia Airlines, Singapore Airlines, Thai Airways, Jet Airways, and other airlines offer and spend a few days in other South-Asian countries and then enjoy their time in Taiwan. As far as visas are concerned, Indian visitors holding a valid visa for the US, Canada, Japan, UK, EU (Schengen), Australia or New Zealand are eligible for visa-exempt entry to Taiwan.

The platform of this conference will also be channelized for generating specific policy inputs for Madhya Pradesh’s Ecotourism Policy as well as for discussions on harnessing the tourism potential of Madhya Pradesh’s rich and important religious destinations with special emphasis on its historical Buddhist sites. The confirmed eminent International and National speakers participating at the Conference, amongst others, include Mr. Enrico Ducrot, CEO, Viaggi dell’Elefante and ECO Luxury, Italy; Mr. Richard Vigne, CEO, OL Pejeta Conservancy, Kenya; Mr. Les Carlisle, Group Conservation Manager, at & Beyond, South Africa, Mr. Hashim Tyabji, Member, Tiger Nation; Dr.Rohini Chaturvedi, UK (Cambridge), Former Programme Officer, WWFIndia Secretariat, Ms. Swathi Seshadri, EQUATIONS, Guy Chester GSTC, Lynn Woodworth Australia. Mr. Mandip Singh Soin FRGS, Honorary President and founding member, ESOI emphasising on the promotion of sustainable tourism development said it is a balance between conservation, tourism and local livelihoods while maintaining the cultural and environmental integrity of the host communities and enhancing the protection of ecologically sensitive areas and natural heritages. He welcomed MP Tourism support to the conference and efforts in saving the environment promoting ecotourism in the state. Mr. Raghvendre Kumar Singh, Managing Director, Madhya Pradesh Tourism states “in present scenario Ecotourism is essential for human

development and environmental development. The BICST 2013 is another step to make a new framework for and promote environmental friendly tourism in Madhya Pradesh known for its religious hubs of Hinduism, Buddhism, Jainism and Islam, Khajuraho temples, impregnable forts, exquisitely carved Jain temples, palaces, which are the glorious reminders of erstwhile era of the royal Rajas and Maharajahs. Also famous for its wildlife sanctuaries and national parks endowed with incredible natural beauty and splendor”. www.bicst2013.org

March 2013

idZania, the world’s fastest growing family entertainment phenomenon, is coming to Sentosa Island in Singapore. At the Official Announcement Ceremony in Singapore, the innovative indoor attraction was confirmed as the centrepiece of the new multi-million dollar redevelopment at Palawan Beach. KidZania Singapore will cover an area of 7,600 square metres (more than 80,000 square feet). Unlike other theme parks, KidZania does not feature any rides. Instead, KidZania combines role-playing with real-life experiences in a kid-sized city to provide unique “edutainment” fun. By creating a child-centred community experience, KidZania Singapore is set to educate, empower and inspire 4 to 14 year olds by replicating the real world, scaled to a child’s size, in a safe and self-contained city environment. As in the real world, children choose professions and activities, such as being a police officer, doctor, journalist, scientist, mechanic or even a sushi chef, and earn money which they can then spend or save in a bank account. KidZania operates just like a real city complete with buildings, paved streets, vehicles, and a functioning economy with its own currency. The experience is made entirely authentic and true-to-life through partnerships with leading multinational and local companies. Through each activity, children gain hands-on experience of adult professions and learn about how the world works. They also learn valuable skills such as financial literacy, team work and independence. At official announcement Ceremony, the presentation of a “Grant of Privilege” document by the President and Chief Executive Officer of KidZania, Mr. Xavier López Ancona, confirms the creation of KidZania Singapore. The document entrusts Themed Attractions and Resorts Sdn. Bhd., and the Sentosa Development Corporation, with building a new KidZania city in accordance with the universal values of KidZania. States that the three parties will be “Working Together for a Better World”, a

take on KidZania’s tagline, “Get Ready for a Better World”. Xavier, who founded the company in Mexico, said of his brainchild: “I wanted KidZania to use the timeless and universal childhood activity of role-playing to remind children that life is about options and to reach as high as possible. I believe KidZania can promote change, inspire global citizenship and build strong community awareness amongst our children through an experience that is hands-on, engaging, educational, and most importantly, fun.” When KidZania opened in 1999, Xavier originally expected 400,000 visitors per year. Because of its strong appeal, the projected number of annual visitors soon doubled to 800,000. The KidZania concept has since experienced rapid global growth and now has 11 locations, across 4 continents in 8 countries, including Tokyo, Dubai, Seoul and Lisbon. Together with KidZania Singapore, a total of 13 locations are under development in Bangkok, Kuwait, Jeddah, Moscow, Mumbai, Sao Paolo, Manila, Istanbul, Cairo, London, United States and Qatar. To date, KidZania has welcomed over 26 million visitors worldwide and enjoys 516 Industry Partners. The authenticity brought by the partnerships with real-world corporations is a key reason for KidZania’s success. As well as offering children enrichment through role-playing, KidZania attracts strong corporate investment because it is seen as a unique opportunity. KidZania offers partners the chance to give children interactive learning experiences by sharing their expertise in their respective fields. By adding to the realism of the experience, KidZania’s partners also benefit from a revolutionary brand experience and gain unparalleled exposure. KidZania is being brought to Singapore by Themed Attractions and Resorts, a wholly-owned subsidiary of Malaysia’s Khazanah Nasional Berhad. Themed Attractions opened KidZania Kuala Lumpur in February 2012 and has received more than 400,000 visitors to date. Tunku Dato’ Ahmad Burhanuddin,

he Ministry of Tourism has appointed a National Level Consultant (NLC) to identify some spiritual tourism circuits, including Sufi Circuit, for integrated development in association with the States/Union Territories (UTs) during the 12th Plan period. The Sufi Circuit identified by NLC for the State of Maharashtra is “Mumbai – Aurangabad – Shirdi”. The Ministry of Tourism has appointed

Managing Director and Chief Executive Officer of Themed Attractions said: “KidZania has had such success because it is a ‘win-win-win-win’ proposition. Children are able to role-play and have fun in an enriching environment. Parents will be pleased that their children are being entertained while they are 3 learning in a safe and stimulating setting. It’s good for schools because KidZania Singapore will offer valuable life-learning away from the classroom, and a memorable destination for school trips. Finally, while helping to create KidZania’s authentic atmosphere, real-world businesses get unique and unparalleled exposure.” He added: “Through the interactive experience at KidZania Singapore, Industry Partners are able to engage with children at an early age by giving them the opportunity to be immersed in realistic role-play that may help to set the benchmark for their future ambitions. We would like to welcome both Singaporean and international brands to join the KidZania family and be part of a world class theme park phenomenon.” KidZania Singapore is central to Themed Attractions’ objective of developing, managing and operating attractions that are family orientated,

State Level Project Management Agency (SLPMA) for Maharashtra for preparation of Detailed Project Reports (DPRs) of circuits identified by NLC. The fund requirement for each circuit will be decided after the finalisation of DPRs and funds will be provided under the Plan Schemes of Ministry of Tourism based on the project proposal received from the State Government subject to inter-se-priority.

such as its recently opened theme parks in Iskandar Malaysia. Themed Attractions and Sentosa Development Corporation share the strategic goal of promoting quality family bonding time in attractions with unique concepts. KidZania Singapore will complement the vision of Palawan Beach as a destination for the whole family. Its cityscape will be Singaporean in flavour and offer children a role-play experience that is uniquely tailored to Singapore. KidZania Singapore will be designed to appeal to both the domestic Singaporean market as well as international tourists. Mike Barclay, Chief Executive Officer of Sentosa Development Corporation said: “KidZania’s unique offering will draw local families as well as tourists who are constantly seeking new and fun learning experiences for their children. It will complement the other attractions we have at Palawan Beach in Sentosa, which has been designated as an area for family-friendly leisure activities. We are delighted to partner with Themed Attractions and Resorts on this project and leverage their strong expertise in running themed attractions targeted at children. We look forward to jointly presenting a refreshing KidZania Singapore experience on Sentosa Island.”

March 2013

rive down from Chennai on the ECR scenic beach way itself could be breathtaking experience. Adding a true justice to the panoramic view, one will find Ocean Spray precisely located a throw away from the highway. The grandeur entry and the eminent elevation look welcoming even to a passerby to stroll down to Ocean Spray. Spread over 23 acres, most of which is a placid water body, Ocean Spray is located near Pondicherry - the earlier French colony. Within the sweeping panorama of the Bay of Bengal sea shore, Ocean Spray will be the gateway of Pondicherry which is just 144 kms away from Chennai, on the high-speed ECR accessibility and 6 kms from the international township AUROVILLE and just a few hour’s drive from the major cities in the South India. From the moment you drive through the gates of Ocean Spray until the moment you leave you will experience warm Ocean Spray hospitality weaved with its tropical beauty and iconic landscaping where the guest can discover many opportunities for fun. Ocean Spray is meant for discerning traveller who not only wants to have a good time but also to emerge happy and refreshed from it. Ocean Spray, A Bonjour Bonheur venture is a resort that offers an unadulterated leisure and a chance to explore Pondicherry’s quaint and rich culture. The ambience of the property is aimed at being surreal with the entire property almost floating over a private fresh water lagoon and the 6 distinctively different kind of space that explore the new mantra of luxe living. You would be pampered with all five star facilities in your rooms along with a view-to-die-for. All of it perched at the bank of the pristine man made waterways. It is indeed a signature haven to rekindle untold romance. You would be spoilt for choices as far as the drinks and dining is concerned with AMBER – The Coffee Shop ... flanking the Lobby is always buzzing with lot of action, doles out a wide range of delicacies on the buffet for breakfast, lunch & dinner during the weekends, yet the restaurant also dishes up international cuisine serving a`la carte all days throughout the week. Refresh yourself with a shot of espresso before a meeting, or take a sip of tea to soothe your senses on a lazy evening at our very own Tea Lounge, which operates round the clock serving quick bites and beverages along with appetising combos. If you are in a mood for a cosy dinner you explore Lotosas* - Haute cuisine restaurant which serves sumptuous grills and tandoor showcases centrally located display kitchen. The conviviality of this restaurant is also planned to make the evening effervescent. Be it a private affair or a big birthday bash this restaurant will sure make your day a memorable one. Ska -A Bar cum discotheque, city’s unparalleled waterhole offering finest selection of cocktails coupled with fusion bar snacks can easily make one enjoy the atmosphere of the astounding interiors. The Dj interweaves sounds and images to create the right spirit. The intimate space invites you to lounge in luxury while imbibing the divine spirits from our skilled bartenders. The bar also features wide array of spirits and wines. Ocean Spray takes the pride to proffer you one of the largest island pool in India, unrolled about 14000sq.ft, where you can Bask in the sun, and quaff while you take a dip in the pool and unwind yourself. The wet

bar designed in such a way that a guest can enjoy drinking and swimming as this is situated in between the swimming pool. Ocean Spray takes the pride to proffer you one of the largest Island pool in India, unrolled about 14000sq.ft, where you can Bask in the sun, and quaff while you take a dip in the pool and unwind yourself. The wet bar designed in such a way that a guest can enjoy drinking and swimming as this is situated in between the swimming pool, While the live barbeque counter will appease your hunger. Ocean Spray the meeting destination

All of life’s moment calls for a celebration. From the most intimate gathering to the largest extravaganza Ocean Spray has unique indoor and outdoor locations for you to host a truly memorable event. The Banquet halls, conference rooms, boardrooms, and an open air Amphitheatre with stage and numerous outdoor settings, with its classic water bodies, and sunken lawns provide a creative background for meetings, banquets and receptions up to 5000 pax. Energetic and highly productive meetings are created everyday at Ocean Spray. The

23 acre resort property provides the ideal environment for conference attendees to focus on the meeting objectives. Your event will be catered by our world-renowned Culinary Team and our professional Event/ Banquet Manager will work with you closely to make sure that your event is exquisitely planned and executed. Ocean Spray is already a favourite locale and well known as a place for great celebrations. Now come and chill out at Ocean Spray LEAVING THE WORLD BEHIND!!! For Monsoon Package & other details please call – : 0413 – 2650000, 91 9566622290.

March 2013

arriott International Inc., the leading hospitality brand, announced its entry into the Bangalore market with the launch of its signature Marriott Hotels & Resorts brand, aptly called the Bengaluru Marriott Hotel Whitefield, this first ever Marriott property in the city stands tall amidst the top Fortune 500 companies in Whitefield’s IT hub. Conveniently located just 50 minutes from the Bengaluru International Airport, and 30 minutes from the city centre. Designed as a premier up market hotel, Bengaluru Marriott Hotel Whitefield is truly a wonderful blend of contemporary style, warmth and sophistication. Located in beautifully landscaped surroundings, Bengaluru Marriott Hotel Whitefield offers its guests 324 spacious and elegantly designed rooms which include 16 junior suites and 1 plush presidential suite. Coupled with state-ofthe-art facilities and services, these rooms provide an elevated standard of design and décor that reflects real comfort and style. Speaking at the launch of the property, Mr. Rajeev Menon, Area Vice PresidentIndian Subcontinent, Maldives & Australia Marriott International Inc said, “Bengaluru

ilm Federation of India , the apex trade body of Indian film industry announced the launch of the first edition of India International Film Tourism Conclave (IIFTC 2013). IIFTC 2013 is India’s first multicity film tourism initiative. This was the first time ever a film tourism event was held in cities like Chennai, Hyderabad and Mumbai. The Conclave was inaugurated Mr. Subhash Ghai, leading film personality in the presence of Mr. Amit Khanna, Chairman, Reliance Entertainment and other dignitaries from Indian film industry. IIFTC 2013 saw participation from

Marriott Hotel Whitefield is an exciting addition to the portfolio of Marriott Hotels & Resorts, the iconic, flagship brand of Marriott International. As India’s fifth and Bangalore’s first, this property embodies the brand philosophy of inspiring and energizing the performance of its patrons. The tremendous potential for business and hospitality growth in this city made it an obvious choice for us to introduce our signature brand. Adding to this, a heritage of rich culture and tradition well balanced with modernity blends with our brand vision. We foresee this property growing to be the next community center of Whitefield.” He further added “We look forward to the Bengaluru Marriott Hotel Whitefield changing the way people perceive hospitality in Bangalore, setting new standards and galvanizing the industry.” Staying in tune with Marriott standards, Bengaluru Marriott Hotel Whitefield has been conceptualized to meet the varied tastes of travellers; business and leisure alike. With over 10000 sq. ft. of efficient meeting space, equipped with the latest technology and amenities, the hotel provides an ideal destination for business

countries such as Cyprus, Oman, Fiji, Egypt, Korea and Indian states such as Maharashtra (MTDC), Gujarat and New Delhi. IIFTC also had participation from various other line producers and entities related to film tourism. Commenting on the conclave Mr. Bijay Khemka, President, Film Federation of India said, “The Silver Screen is recognized as the best medium to promote destinations by more and more tourism boards. Through IIFTC, we attempt to address the need for a neutral and credible forum that facilitates interaction and encourages development

travellers. Guests can choose to use the efficiently designed executive lounge on the 14th floor for business purposes or relaxation. The exquisitely designed, pillarless Grand Ball Room, with a ceiling height of 7.8m, making it unique in the city, is a perfect choice for business and lifestyle events. For a city that sees grand weddings and social events, the hotel provides a venue different from all others. Believing that staying fit is the key to health; Bengaluru Marriott Hotel Whitefield has set up a well-equipped fitness club in its premises. The jogging and bike track by the pool deck is sure to energize and inspire guests to sweat it out. Guests can rejuvenate by indulging in a soothing experience at the in-house spa or by taking a refreshing dip in the pool. Mr. Matthew Cooper, General Manager, Bengaluru Marriott Hotel Whitefield added, “This hotel is designed to provide the best services and facilities for business and leisure travellers looking to experience a comfortable and stylish stay. It is indeed exciting for me and my team to be a part of this hotel as we make our entry into this fascinating city for the first time. We will strive to serve and delight our guests with our warmth and hospitality, the ‘Marriott ’way”. Bengaluru Marriott Hotel Whitefield offers its guests a wide range of dining options, each one promising to be a unique and exotic experience. Bringing Italian cuisine closer to the heart and palate of Bangaloreans is Alto Vino, the exclusive Italian dinner outlet at the hotel. Wearing the chef’s hat here is an expat Italian chef who will

of film tourism”. Core vision behind IIFTC 2013 is to create a national platform, which allows international and domestic tourism boards, film commissions and line producers to

be dishing out authentic Italian fare while in conversation with guests over the kitchen counter. Planning a business lunch, a family dinner or catching up with a friend over a cup of coffee, MCafé with its warm and contemporary ambience will suit your every need. If desserts are your “cup of tea”, then Whitefield Baking Company with its interesting array of delectable desserts is sure to satisfy your cravings. Choosing to unwind after a long day’s work? then M Bar, the cocktail bar with a sky atrium, will be your calling.

interact with the Indian film and television industry to promote their countries, locations and services catering to foreign shooting requirements. According to Mr. Harshad Bhagwat, Director, IIFTC “ Our long term vision for IIFTC is that it becomes a bridge between the film and the tourism industry. We received tremendous response for the first edition of IIFTC, primarily due to our unique format of going to 3 hubs of the India entertainment industry. Chennai, Hyderabad and Mumbai together cater to over 90% of film tourism demand and tourism boards are looking for a single umbrella platform that will reach out to the vast and diverse film industry in India.”

March 2013

nce considered only for the affluent, air travel these days is at reachable distance even for common man. An explosive growth is expected in terms of domestic traffic. Today, India stands as 4th largest domestic passenger volume and targets for 3rd by 2020. DGCA is more concentrating on the Aircraft operation and safety, neglecting commercial activities such as ticket sales, cargo sales. Ground services have been totally ignored resulting in total chaos in the industry. Role of travel agents are vital in tourism sectors. They do ticketing and endorsing tourism by expanding professional services to foreign as well as domestic tourists. They are the extended arms of Airlines and Tourism and play a crucial role in generating revenue to the national exchequer. Present scenario is nonpayment of commission,

impending weekly payment, disparity in fares, direct marketing by the airlines and stringent financial guarantee criteria. Many of these are man-made issues by certain vested interests to monopolize and control the Indian travel trade and had succeeded by misleading and misinterpreting the IATA resolutions. Commission and Transaction Fee are two commonly used words in Indian Aviation Industry. From June 2008, IAAI was the only trade association demanding Commission as the legal remuneration for agents. IAAI was instrumental to raise the issue in the parliament and subsequently DGCA amended Tariff in Aircraft Rule to read it as mandatory. In 2009, through High Court of Kerala, IAAI favored a DGCA Order on 5th March 2010 mandating commission. The DGCA Order of 5th March 2010

confirms that at the time of establishing tariff , the airline MUST include commission payable to its Agents as a part of the FARE. Also categorically states that Zero Commission, Transaction Fee or Net Fare are not sustainable under the Aircraft Act or Rules 1937. Subsequently, DGCA had issued another Order on 17th December 2012 directing Carriers not to charge any Transaction Fee from the customer. The IATA Resolution 824 (9) states that Agents should be remunerated by the Airlines and such remuneration shall constitute full compensation for the services rendered to the Carrier. Commission of FARE collected from passengers by Airline are not paid over to the agent for the sale of ticket. This amount is NOT disbursed to Travel Agents and NEITHER reduced on the Fares NOR discounted to the Traveling Public. It directly goes to airlines kitty without any accountability or taxation. Thus, Eighteen foreign airlines and all other airlines including Low cost carriers , who all not paying commission , collecting this 5% EXTRA on their tickets from 1st Nov 2008 and are cheating the Traveling Public as well as evading tax as per government norms. Cargo Agents commission included in the freight charges are collected by the Airlines and are being paid over to the cargo agent. In 2006, MoCA intervened through DGCA and instructed national carrier Air India to ensure payment of 5% to all cargo agents in India. There should be Air Craft Act and Rules for stipulating air Fares. Fare fluctuates chaotically and the Ministry / competent authority is compelled to intervene. There should be capping for the upper and lower limits of the fare. Fuel Surcharges effected in India are not in accordance with the global fluctuations. Advance Purchase Excursion Fare is a new phenomenon, which while bringing in benefits to the

Travelling Public, has also brought in some complications with cancellations, penalties, reissue charges which need to be standardized to avoid confusion. Today, what is the guarantee that these airlines or OTAs will survive and operate? There should be a counter performance guarantee. Another disparity is LCCs (Low Cost Carriers) at times charge more than the FSC (full service carriers) for the same route! We need standardized policies due to disparity of fares on various points of purchase. While a techno savvy person might buy a ticket from the airline portal or website at a throw away price. The same ticket will be available for a less educated person through an Agent. India, do not have any machinery to monitor and control the fares. India has the most expensive airports Full service and low cost carriers are operating under the common Aircraft licensing policy in India. By denying ordinary agents , these Airlines do provide 10 to 15% incentives ( up-front and back-end)* to certain favoured agents and OTAs under unethical credit scheme? Productivity Linked Bonus ? (PLB)*, which cause cartelization, disparity and oligopolies in fares. Today, ordinary agents are deprived from the legitimate 5% commission and also totally banned from collecting transaction fee from traveling public. .The commission earned on sale of a ticket by travel agent attracts 12.33% service tax also. When there is no commission or transaction fee, travel agencies will be forced to close down causing massive retrenchment in employment and chaos in the industry. And, today, around more than 10 lakhs staff and families depend on the travel and tourism related industry. Mr. Chetan Momaya, Mr. Biji Eapen, National President - Indian Air Travel Agents Association of India ( IATA ) , Mr. V L Jaghannathan, General Secretary and Mr. S Saldanha, National Treasurer also addressed the press at Mumbai.

March 2013

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Gujarat Tourism’ Norway, Poland, South Hosted Buyer Program announces the third The Buyer Program at the Africa, Sri Lanka, UAE, edition of ‘Gujarat Travel last year’s edition of ‘Gujarat UK, USA, South Africa, etc. Mart’, India’s biggest B2B Travel Mart’ had for the first The event is supported travel event in Ahmedabad time in the country a refundable by major travel – trade and from the 27 – 29 March caution deposit system for hospitality association in 2013 at Mahatma Mandir all buyers to enhance the India such as ‘Association Convention & Exhibition seriousness of the event. The of Domestic Tour Operators Centre, Gandhi Nagar, the amount will be refundable on Association of India capital city of the state of the successful completion of the (ADTOI), Adventure Tour mandatory seller appointments. Operators Association of Gujarat. The state of Gujarat over Buyer Registration forms India (ATOAI) and Indian the years has contributed a r e a v a i l a b l e o n w w w . A s s o c i a t i o n o f T o u r towards being a large part gujarattravelmart.com or mail Operators. of the India’s ever growing at buyer@gujarattravelmart. Over 200 Exhibitors tourism arrival figures, com from India from over 20 both to within India destinations and diverse tourism segments will show case overseas. The Inaugural edition of ‘Gujarat their products at GTM 2013. The exclusive Travel Mart’, is set on a B2B platform with pavilion of Gujarat shall showcase the over 200 registered Buyers from over 30 different facets of Gujarat such as festivals countries exploring business opportunities of Gujarat, its beaches, the land of the for discerning travel and tourism products, Mahatma: Mahatma Gandhi oriented will make the event one of the most sought tours, Heritage Hotels, Buddhist Trails after travel events in the country. in Gujarat, wildlife Resorts and National The organisers invited more than 200 Parks, Medical Tourism, Destination international buyers from 30 countries and Management Companies, Travel Agents expecting 800 domestic travel agents to visit and Tour Operators, Religious Tourism, the ‘Gujarat Travel Mart’. Handicrafts, Cultural Vistas, etc Bangalore The Hosted buyers will be invited based Sphere Travel media & Exhibitors, from the following countries: Netherlands, the organisers of IITM travel fairs bagged Kingdom of Bahrain, Australia, Canada, the mandate to organise the GTM 2013 France, Greece, Israel, Japan, Lithuania, from Gujarat Tourism.

Edited, Printed and Published by Ravisankar K.V. for Tourism India Publications Pvt. Ltd., Printed at Arsha Offset Graphix Sreehari, TC 9/2519-1, Janvilla Lane, Vellayambalam, Thiruvananthapuram 695 019 and Published from TC 9/1785, Anandam, Pattanikkunnu Lane, Sasthamangalam P.O,Thiruvananthapuram-695010. Editor: Ravisankar K.V.

March 2013

Tourism India

Vol. March 15 2013No.11

March 2013

RNI. No.: KERBIL/1998/7642

Postal Reg. No. KL/TV (N) 432/2012-2014