NEWS/TRAVEL EVENT
ANYTIME. ANYWHERE: ITB BERLIN NOW I
Global body World Travel & Tourism Council predicts a strong summer of travel ahead and New research gives hope for sector left struggling for survival by COVID-19
TB Berlin NOW, the digital edition of the World’s Leading Trade Show has kicked off at itb-now.com. A total number of 3,513 exhibitors from 120 countries have decided to take part in the digital edition of ITB Berlin NOW from 9 to 12 March 2021. Tourism organisations and associations, travel technology pro-
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MARCH 2021 TOURISM INDIA
viders, tour operators, the hotel industry, and destination management companies (DMCs) are strongly represented this year. Taking as its slogan ’The digital Meet-up of the Travel Industry. Anytime. Anywhere.’, the trade show provides ideal conditions for trade visitors to network, exchange ideas, stay well-informed
and negotiate business with market players and tourism service providers from all over the world, even in these times of the COVID-19 pandemic and current travel restrictions. “Undoubtedly, the travel industry has been badly hit by the pandemic. However, as the World’s Leading Travel Trade Show it is our responsibility to offer the industry orientation and new hope, particularly in these difficult times. With ITB Berlin NOW and our virtual platform, we are giving players around the world in a very difficult situation the opportunity to communicate with each other, find out about new developments and do business. I am very confident that after many months of stagnation our virtual marketplace will produce tangible results for the future and remain
