TOURISM INDIA OCTOBER 2016

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Today technology runs through our blood and being up to date is crucial or else you will be outdated. The global arena is cent percent youth oriented and the young generation are undoubtedly tech-savvy. India is a nation where 25-30% of her population are youngsters and it is very essential to acquire the tech flavour and bring out the best out of it. Usage of Internet and technology makes our day-to-day lives easier – whether be on our mobile devices, at home or in the work place using a desktop or laptop. Significant developments in technology have now made this achievable on a global scale. Today’s ‘millennials’ will out run the old generation and dump them as anti-techs if they fail to update every core of technology. The growth in technology has brought world to a single unit. The use of social media has created a global village, connecting everybody to everyone, everywhere. Some argue that this has made us less sociable, inhibiting face to face and physical interaction. However, the concept that globalisation and technology allows us to overcome the limitations of physical distance through our finger tips, presents countless opportunities for the travel and tourism industry to flourish. Tourism and technology go hand in hand and share many similarities. These sectors are mutually dependent with each other and are advancing towards the same direction. This has been quite important in that it has led to the transformation of the tourism sector by the onset of technology. Devices such as tablets and laptops developed using technology have had a great influence on the use of social media in tourism which in turn has brought about great growth in the sector. The expectations of tourists rose with the advancement of technology whereby tourists developed an urge to have each aspect in the tourism sector to be perfect. There is much effort that has gone towards the introduction and incorporation of technology in the tourism sector. In influencing growth and development in the tourism sector the new technologies have gone a long way in very many ways. This is supported by the fact that the expectations of tourists have grown amicably as they expect to get better and well based services. It is expected that in the coming years, this growth will be enhanced further thereby making it quite important for the tourism industry to be able to keep up to the changes. Tourists can be sure to get better defined services that will go a long way in enhancing their satisfaction. The main goal of the introduction of technology in tourism is to improve service delivery and consequently be able to provide tourists with value for their hard earned cash. People always have the urge and always will continue to travel around the world to experience new thing; and advances in technology are there to influence and inspire. Ravisankar K.V. Editor Tourism India | October 2016 | 5


October 2016 Vol No. 19 No. 06

CONTENTS

Managing Editor Ravisankar.K.V

Executive Editor Rajani A

Consulting Editor Biju Thomas Associate Editor Jayashree T.

Art Editor N. Bhattathiri Layout Artist

Sambhu Murali

Photographer Murukesh Iyer

Sr.Coordinator

Sreeram Sethunath

Director - Business Devolepment Bina V Nair

Director - International Relation O . Thomas

Consultants Adv. C.P. Udhayabhanu ( Legal) Baby Mathew ( Hospitality) Dr. S.G. Pandalai ( Editorial) Asokan CV ( Production) Bhadrakumar FCA( Financial) Ravi D FCA (Financial) KrishnaPrasad ( Company Affairs)

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India is WTM London 2016’s Premier Partner

06 International tourist arrivals up 4% in the first half of 2016 10 Tourism Investment Summit to be Held Annually to Boost Tourism 12 State Tourism Ministers regular Conclave to Catalyze Tourism Development

Business & Editorial Associates

T. Haridas – London, UK Thomas Kannenkeril- Berlin- Germany Santhosh Joseph- Australia New Delhi: D Anilkumar, Mob: +91 9868123311 Kolkata: Jayasree Singh, Mob: +91 94330 60333 Pondicherry: Ramasubramanian, Mob: +91 98949 77161

Editorial and corporate office: TOURISM INDIA PUBLICATIONS PVT LTD

PRL A 14/1, Tourism house, Panickers lane, Sasthamangalam P.O Trivandrum, Kerala, India - 695010 Tel: +91 471 2315256 Fax: +91 471 2315197 info@tourismindiaonline.com www.tourismindiaonline.com Editorial: editor@tourismindiaonline.com Mob: +91 9847060531 Circulation: circulation@tourismindiaonline.com Mob: +91 99471 60531 Marketing: email: marketing@tourismindiaonline.com Mob: +91 9947260531 No part of this magazine may be reproduced without the written permission of Tourism India Publications Pvt. Ltd. All right reserved. Copyright@2016 Edited, Printed and Published by Ravisankar.K.V on behalf of Tourism India Publications Pvt. Ltd, PRL A 14/1, Tourism house, Panickers lane, Sasthamangalam P.O., Trivandrum, Kerala, India - 695010 Printed at Amarakerala Industries, Ernakulam for Arsha Offset Graphix, Janvilla Lane, Sasthamangalam P.O., Trivandrum 695 010 Editor: Ravisankar.K.V

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KTM 2016: Brands Kerala as a 'Must Vist Hot - spot'


13 Govt. to Address Cleanliness, Connectivity and Security to Boost Tourism 14 National Civil Aviation Policy to Boost Tourism 15 “Solution of all problems lies in Buddhism”

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Loyalty to Tradition Honoured: The Blue Yonder Awards

16 International Buddhist Conclave at Varanasi-Sarnath 18 AP CM Unveils Programme for Active Tourism Promotion in State 19 AP to Focus on Fast Tracking Mission 45 Projects 20 Logo Marking Golden Jubilee of ITDC Launched 24 WTTC calls on the Travel & Tourism sector to be more accessible 25 Abu Dhabi Readies for Indian Travel Industry Summit 26 FAITH makes Recommendations to the newly set up GST COUNCIL… 28 Taj Hotels Resorts and Palaces Unveils ‘Tajness’ 32 Talent and passion take centre stage @ Starbucks Coffee Championship 33 The Biggest Cultural Extravaganza of India - the Hornbill Festival 34 Travel Agencies Usurp Money from Cruise Tourists 35 Etihad-TUI in talks on aviation partnership in the touristic sector 36 Jennifer Aniston makes a new friend on Emirates 38 Oman Air Pledges “To Become the Best” 40 Explore Madhya Pradesh! The rich heart of Incredible India! 41 Wedding Diaries: Top Destinations in India 43 Experience the Goodness of Transition at Glocal Junction 44 NEEMRANA, GLIMPSE AT THE GLORIOUS PAST

47 Jaipur- Definitely an Experience to Cherish for a Lifetime 48 Monaco Tourism Entices Indians with Top End Options 50 Hong Kong Travel Mission a Great Success 51 USA’s Annual India Mission Draws Excellent Response 52 Tourism Fiji and Rosie Holidays Roadshow in India 54 Jordan to host the ANNE meeting for ATTA 56 Las Vegas as World-Class Tourism Destination 58 Taiwan: Value for Money with Visually Stunning Landscapes... 60 Coastal Kiwis shines in ‘The Light Between Oceans’ 62 India - Maldives Ties will continue to flourish... 63 IHG marks an entry on Maamunagau Island @ Maldives 65 Anantara launches Once-in-a-Lifetime Manta Ray Experience 66 Embrace the AVANIattitude! 68 Swan Lake Spreads its Wings in the Indian Ocean

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Unwind at “IQ”, Relish an Unforgettable Experience

Tourism India | October 2016 | 7


“Tourism is also creating bonds among people of all nations and backgrounds, bringing down stereotypes and fighting fear and distrust.”

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nternational tourist arrivals worldwide grew by 4% between January and June 2016 compared to the same period last year. Destinations worldwide received 561 million international tourists (overnight visitors), 21 million more than in 2015, according to the latest UNWTO World Tourism Barometer. Asia and the Pacific demonstrated renewed strength this first half of 2016, receiving 9% more international arrivals, the highest growth across world regions. In America international arrivals increased by 4% and followed 8 | Tourism India | October 2016

by Central America and South America. Europe (+3%) showed mixed results, with solid growth in many destin ations offset by weaker performance in others. In Africa (+5%), Sub-Saharan destinations rebounded strongly, while North Africa continued to report weak results. Limited data for the Middle East points to an estimated decrease of 9% in international arrivals this six-month period, though results vary from destination to destination. “Tourism has proven to be one of the most resilient economic sectors worldwide. It is creating jobs for millions, at a time when

providing perspectives for a better future to people of all regions is one of our biggest challenges. But tourism is also creating bonds among people of all nations and backgrounds, bringing down stereotypes and fighting fear and distrust”, said UNWTO Secretary-General, Taleb Rifai. “Safety and security are key pillars of tourism development and we need to strengthen our common action to build a safe, secure and seamless travel framework. This is no time to build walls or point fingers; it is time to build an alliance based on a shared vision and a joint responsibility.” he


added.

second half of the year

Regional Results

The first half of the year typically accounts for around 46% of the total international arrivals count of the year. For the remainder of 2016 prospects are positive overall. Countries that have already reported results till July or August show continued growth in the current Northern Hemisphere summer peak season. The UNWTO Panel of Experts evaluated the period May-August also favourably and remains confident about the September-December period, in line with the trend of the first half of the year. Confidence is highest in Africa, the Americas and Asia and the Pacific, while experts in Europe and the Middle East are somewhat more cautious.

Growth accelerated in Asia and the Pacific with international arrivals up 9% through June, driven by robust intraregional demand. Oceania (+10%) led growth, followed by North-East Asia, SouthEast Asia (both +9%) and South Asia (+7%). International tourist arrivals to Europe grew by 3% between January and June 2016, with mixed results across destinations. Northern Europe and Central and Eastern Europe both recorded 5% more international arrivals. Though many destinations posted positive results, growth in both Western Europe (+1%) and Southern Mediterranean Europe (+2%) was slow. International arrivals in the Americas were up 4% in the first half of the year, in line with the world average. Strong US outbound flows continued to benefit many destinations across the region. Central America and South America (both +6%) led growth, while arrivals in both the Caribbean and North America grew by 4%. Comparatively limited data available for Africa points to a 5% increase in international arrivals, with Sub-Saharan Africa (+12%) recovering vigorously, but North Africa down by 9%. International arrivals in the Middle East decreased by an estimated 9%, with mixed results among destinations.

that showed robust demand for outbound travel in the first half of 2016 were Spain (+20%), Norway (+11%), Australia (+10%) and Japan (+6%). Meanwhile expenditure from the Russian Federation and Brazil continues to be weak, reflecting the economic constraints and depreciated currencies in both markets.

Demand for travel abroad varies across source markets

China, the world’s top source market, continued to report double-digit growth in expenditure on international travel (+20% in the first quarter of 2016) benefiting destinations in the region and beyond. The United States, the world’s second largest market, increased expenditure on outbound travel by 8% through July, thanks to a strong currency. Third largest market, Germany, reported a 4% increase in expenditure Positive prospects for the through July. Other markets Tourism India | October 2016 | 9


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orld Travel Market London 2016, the leading global event for the travel industry, is delighted to announce India Tourism as its Premier Partner as it looks to promote the diverse tourism product the coun10 | Tourism India | October 2016

try offers.

encing a 10% annual growth in The Indian Government has in foreign tourist arrivals this year the last 18 months invested more taking visitor numbers to a prothan $300m (US Dollars) on de- jected nine million in 2016. veloping its tourism infrastruc- The Ministry of Tourism will be ture around the country as it aims looking to speak to WTM Buyfor more than 13 million visitors ers’ Club members from its key a year by 2020. India is experi- source markets of the USA, UK,


China, Australia, France, Germany, Canada and Spain as well as the growing markets of South East Asia, the Middle East and Russia.

East of the country is described as “Paradise Unexplored” with the Government investing huge money in developing tourism infrastructure along with improved The key to India’s strategy is also connectivity. An airport in Sikkim to focus on a variety of products shall be operational shortly. including heritage, cultural, ru- Mr. Vinod Zutshi, IAS, Secretary, ral, wellness, medical, adventure, Ministry of Tourism, Government and golf. India boasts 32 World of India said: “India is privileged Heritage sites including Islamic, to be Premier Partner of WTM Christian, Buddhist and Hindu London 2016. The event is the religious sites, which it will continue to promote alongside its most popular destinations; The Golden Triangle (Delhi, Agra and Jaipur), Rajasthan, Goa, Kerala, Kashmir and North East. A special focus is being put on coastal and beach tourism, cruise and eco-tourism. The Government is developing world class infrastructure in its pristine beaches on the West Coast of the country between Mumbai and Kerala and alongside East Coast from Rameshwaram to Visakhapatnam.

WTM Buyers’ Club in 2015. “Becoming WTM London’s Premier Partner cements that relationship further and puts India in prime position to promote the diversity of the country’s tourism offering to more than 9,000 of the world’s most important buyers through the WTM Buyers’ Club. These buyers will sign “WTM Londeals worth more than £2.5 bil- don is delightlion with exhibitors.” ed to welcome India as its Premier Partner for 2016. India has been a key exhibitor at WTM London in WTM London is the event where recent years, the travel and tourism indus- including its try conducts its business deals. sponsorship Buyers from the WTM Buyers’ of the WTM Club have a combined purchas- Buyers’ Club ing responsibility of £22.6 bil- in 2015.”

perfect platform to promote the diverse tourism products the country has to offer, from cultural heritage to beaches, cruises, ecotourism, medical tourism and religious tourism and to showcase that India is truly “Incredible”. lion (£15.8bn) and sign deals “There is an ever-increasing at the event worth $3.6 billion amount of new and exciting (£2.5bn). products to educate the world’s WTM London 2016 will be releading buyers about. WTM Lon- vamped as a three-day event don is an event when the Indian from Monday-Wednesday (7-9 tourism stakeholders get to meet November), with opening hours the world’s buyers and sign busi- extended from 10am – 7pm for ness agreements. The Ministry of all three days. Tourism and the Indian exhibitors look forward to a very successful WTM London 2016.”

World class cruise passenger terminals are being developed to make India a central hub of the global cruise industry. The de-boarding process has been dramatically speeded up to improve the customer experience, while Costa Cruises has recently announced the launch of an itinerary from Mumbai to the MalWTM London, Senior Director, dives. North East India – Assam, Simon Press, said: “WTM LonMeghalaya, Sikkim, Arunachal don is delighted to welcome India Pradesh, Nagaland, Manipur, as its Premier Partner for 2016. Tripura and Mizoram – is receiv- India has been a key exhibitor at ing a dedicated focus as part of WTM London in recent years, its eco-tourism push. The North including its sponsorship of the

Tourism India | October 2016 | 11


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everal announcements were made at the valedictory session of the ‘Incredible India Tourism Investors’ Summit (IITIS) 2016’ organized by the Ministry of Tourism in partnership with Confederation of Indian Industry and the Tourism Finance Corporation of India from 21st to 23rd September, 2016 to promote investments in Tourism sector in India. These announcements 12 | Tourism India | October 2016

made by Secretary, M/o Tourism • Setting up of an invesMr. Vinod Zutshi, included: tor facilitation desk to handhold • Institutionalisation of II- investors and facilitate projects; TIS to be held annually with the and, Organising investor next Summit to be organized in • meets in States with the support September 2017; • Setting up of a task force of Ministry of Tourism. headed by Secretary, Tourism, with membership from relevant ministries, state governments, and industry associations to undertake strategic planning;

States like Gujarat, Rajasthan, Karnataka, Uttarakhand and Chattisgarh exchanged 86 MoUs during the session and many more are in the pipeline, aggregating close to Rs 15,000 crores.


IITIS-2016 had met the desired objectives and highlighted tourism investment potential in the country. Gujarat exchanged MoUs close to 9000 crores, Karnataka with 2600 crores, Rajasthan with 1000 crores ,Uttarakhand with 500 crores and Chhattisgarh with 12 crores. Also, B. R. Shetty Group is keen to invest 450 crores and Costa Cruise 750 crores and Triveni Singapore close to 800 crores in the country. Dr. Mahesh Sharma, Minister of State (I/C) for Tourism and Culture assured the Investors that his ministry will assist and support investors for making India the tourist destination of choice and for promotion of investment projects in tourism sector. He referred to the tourist helpline in 12 languages and highlighted that a portal is being opened for inviting suggestions. “Let us join hands to give tourists a memorable experience,” he added.

“We Will Assist and Support Investors For The Making India The Tourist Destination Of Choice,” Stated Dr Mahesh Sharma, Minister Of State (I/C) For Tourism And Culture. He was speaking at the valedictory session of the Incredible India Tourism Investors’ Summit 2016 organized by the Ministry Of Tourism in partnership with the confederation of Indian Industry and The Tourism Finance Corporation of India. He reiterated the support and assistance of the Ministry Of Tourism for investment projects. He referred to the tourist helpline in 12 languages and highlighted that a portal is being opened for inviting suggestions. “Let Us Join Hands To Give Tourists A Memorable Experience,” he added.

The IITIS 2016, the first investment summit for tourism to be held in india, came to a resounding close today with several announcements being made to promote investments. These inWorld Bank is supporting India’s cluded: Buddhist Circuit development • Institutionalisation and will provide support for sus- of IITIS to be held annually with tainable tourism development the next summit to be organized including through funds, said Ms in september 2017; Cecile Fruman, Global Direc- • Setting up of tor, Trade and Competitiveness, a task force headed by secretary, World Bank. tourism, with membership from Tourism Investment Summit to be held annually to boost tourism. Many MoUs Exchanged in IITIS-2016 and many more are in Pipeline Investor Facilitation Desk, Task Force for Tourism to be set up World Bank to Support Indian Tourism

relevant ministries, state governments, and industry associations to undertake strategic planning; • Setting up of an investor facilitation desk to handhold investors and facilitate projects; and, • Organising investor

meets in states with the support of ministry of tourism. Mr. Vinod zutshi, Secretary, m/o Tourism applauded the investors and informed that many MoUs were exchanged during the session and many more are in the pipeline. Ms Cecile Fruman, global director, trade and competitiveness, world bank, noted that the tourism sector is among the top sectors with potential to create jobs. The World Bank is supporting India’s Buddhist circuit development and will provide support for sustainable tourism development including through funds, she added. Mr Chandrajit Banerjee, Director General, CII, said that the iitis 2016 had the participation of 29 states and union territories and about 3000 delegates attended. About 700 investible projects were offered, and 16 special state sessions were held. States also took part in an exhibition which was widely appreciated.

States like Gujarat, Rajasthan, Karnataka, Uttarakhand and Chattisgarh exchanged 86 MoUs Aggregating close to Rs 15,000 Crores Exchanged in IITIS-2016 during the session and many more are in the pipeline. Tourism India | October 2016 | 13


Dr. Mahesh Sharma said that Government would shortly come out with a plan for disinvestment of ITDC hotels.

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uilding on the Incredible India Tourism Investors’ Summit -2016, a regular Conclave of State Tourism Ministers is planned, according to Dr Mahesh Sharma, Minister of State (I/C) for Tourism and Culture. He was participating in a Panel of Tourism Ministers from the States of Nagaland, Punjab and Telangana on the third day of the Incredible India Tourism Investors’ Summit-2016. Dr. Sharma stated that the Government would shortly come out with a plan for disinvestment of Hotels under Indian Tourism Development Corporation (ITDC).

Competitiveness Index has ranked India 13 places higher at 52 as compared to 65 in the previous edition, he stressed.

attractive destination. It offers rich handicrafts and Cyber city as well as festivals and medical facilities. He outlined the target of attractMr. Sohan Singh Thandal, Min- ing 1 million tourists by 2020. ister for Tourism and Cultural Hyderabad should emerge as a Affairs, Government of Punjab, ‘must-visit’ city, he stressed. highlighted Punjab’s potential for Mr. C Apok Jamir, Parliamentary religious tourism and sites relat- Secretary for Tourism, Nagaland, ing to India’s freedom struggle. said that the North East is a crucial He stated that funding is required link in the Central Government’s for completing incomplete tourism Act East policy of connecting to projects. He also emphasized the South East Asia. He lauded the need for a good environment for Central Government’s emphasis tourism including safety of women, on development of the North East, education of police personnel, and which he felt would help bridge the road infrastructure, among others. ‘emotional gap’ and create a sense Punjab’s Bhangra and pop music of oneness and belonging. Nagahas captured the attention of au- land has a rich cultural heritage of diences everywhere, and the state 16 major tribes. Its Hornbill Fescan capitalize on this, he added. tival showcasing tribal culture has Mr. Azmeera Chandulal, Minister become a big attraction. “For a for Tourism and Culture, Govern- small state like Nagaland, tourism ment of Telengana, spoke about is the future,” he concluded.

He said that the challenge is to raise the share of tourism in India’s GDP from about 7% currently and since tourism is a state subject, the role of state governments is critical. The World Economic Forum in its recent Travel and Tourism the advantages of Hyderabad as an 14 | Tourism India | October 2016


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uilding on India’s intrinsic strengths, the Government is addressing cleanliness, connectivity and security to boost tourism, said Dr. Mahesh Sharma, Minister of State (I/C) for Tourism and Culture. He was speaking at the Plenary Session on ‘Why Invest in Incredible India?’ at the Incredible India Tourism Investors’ Summit in New Delhi. This is the first such Summit organized by the Ministry of Tourism in partnership with CII and Tourism Finance Corporation of India Ltd.

Dr. Sharma emphasized that India should be a destination of choice for tourism, given its cultural and geographic diversity and culture of warm hospitality. He added that the Ministry has introduced a multi-lingual helpline in 12 languages for tourists, the only one in the world. The new aviation policy too will give a huge fillip to connectivity. He emphasized that this is the right time to invest in the tourism sector in India. Colonel Rajyavardhan Singh Rathore, Minister of State for Information and Broadcasting, said that tourism is about creating a fantastic, unforgettable experience. The need is to ‘package’ the country’s offerings, he suggested, adding that films and advertisements can play a key role in popularizing India. To make filming in India easy, the Ministry has set up the Film Facilitation Office as a single window for all clearances and approvals. This should be replicated in the States, he added. The Ministry has also instituted the Most Film-friendly State Award to promote shooting in India. Mr. Vinod Zutshi, Secretary, Ministry of Tourism, highlighted the Indian economy’s rapid growth and added that ease of doing business, the policy landscape, sector-specific parameters,

and availability of finance would attract investors. Moreover, gaps such as lack of moderately-priced hotel rooms offer tremendous opportunity. Investors can choose from a diversified product portfolio to invest in, he said.

and marketing, Mr William Bissell, CEO, FabIndia, said there should be greater emphasis on packaging and presentation of India as a tourist destination. The handicraft sector is a big employer, he added.

Mr Amitabh Kant, CEO, Niti Ayog, pointed out various aspects that make India an attractive investment destination such as opening up of sectors for FDI and reforms. He highlighted digitization and urbanization as huge opportunities for tourism in India. He emphasized that future travellers would come from emerging economies such as India, China and Brazil, and India can cater to such tourists through the right facilities.

Mr Adeeb Ahamad, MD, Lulu Financials, said that India has huge advantages vis-à-vis tourism, notably the absence of any ‘off-season’. He said streamlining and revising policies related to aspects such as the restrictions on coastal development etc would do much to boost tourism.

Mr Nakul Anand, Executive Director, ITC, stressed on the importance of having a friendly tax regime and cited examples of countries which have seen massive tourist inflows because of lower taxes. He added that India should work towards sustainable tourism. Sharing the success story of FabIndia, set up to promote Indian products with a huge emphasis of better packaging

Dr Naushad Forbes, President CII and Co-Chairman, Forbes Marshall, said industry and Government need to work together to ensure greater tourist traffic to India. This, he said, can be achieved by changing perceptions through campaigns, word of mouth, and changing reality of tourist experience. He lauded the E-visa scheme and said that concentrated efforts in enhancing connectivity, entertainment and other tourism-related factors will help increase tourism in India. Tourism India | October 2016 | 15

Col Rajyavardhan Singh Rathore said that tourism is about creating a fantastic, unforgettable experience. The need is to ‘package’ the country’s offerings, he suggested, adding that films and advertisements can play a key role in popularizing India.


The National Civil Aviation Policy takes an integrated approach to address the problem of air connectivity across regions and states.

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r. Ashok Gajapathi Raju Pusapati, Minister of Civil Aviation has said that the Government has taken a number of initiatives to make tourism affordable and accessible to the international traveler. He was speaking at the Plenary Session on ‘Core Infrastructure for Tourism’ at the Incredible India Tourism Investors’ Summit organized by the Ministry of Tourism in partnership with the Confederation of Indian Industry and the Tourism Finance Corporation of India. The National Civil Aviation Policy takes an integrated approach to address the problem of air connectivity across regions and states. The government has permitted 100% FDI to attract Greenfield and Brownfield investment in airports, and enhanced FDI in airlines. The 5:20 rule has been scrapped and base fares are now capped for flights of one hour duration. Further, the government is working towards an open sky policy with SAARC, addressing issues related to enhancing skill development and increasing the domestic MRO, said the Minister. The Government is committed to realizing the dream of lifting India’s share of tourism from less than one per cent at present to at least 2 per cent by 2025 as envisioned by our Prime Min16 | Tourism India | October 2016

ister, stated Dr. Mahesh Sharma, Hon. Minister of State (I/C) for Tourism and Culture. Stressing that infrastructure and connectivity are the crucial links for realizing our inherent tourism potential, he said that the government is working towards addressing the requirements of tourist infrastructure in areas such as roads, rail, waterways, and civil aviation, among others. The Minister further stated that the government has liberalized the policy environment including allowing 100% FDI in hotels, railways, etc. and invited the private sector to address gaps. Mr Sanjay Mitra, Secretary, Ministry of Road Transport and Highways, dwelt on issues such as development of roads and infrastructure for variegated tourist circuits and invited the private sector to invest in tourist infrastructure in a big way. Mr Mohammad Jamshed, Member Traffic, Rail Board, spoke about the products developed by railways for different classes of tourists, chartered trains etc. He also highlighted the initiatives taken by railways for catering to travelers of different interest groups, station redevelopment, security lounges, and railway budget hotels. The Railways has introduced e-ticketing through international debt and credit cards since July this year and is offering rail passes, he

added. Mr U.P Singh, Additional Secretary, Ministry of Tourism, maintained that increased focus is required towards the domestic tourists which are rising at a fast pace. He suggested that tourist trains for overseas tourists could be used for domestic passengers during the lean season. Mr Arun Panchariya, Co Founder and Principal of GFCL, London, underscored the importance of four major policy issues to perk up tourism viz speedy execution of policies, inter-ministerial coordination, efficient service and currency forward. Mr Rajeev Menon, COO, Marriott International, mentioned five key attributes which attract tourists to a particular destination. These are unique places, infrastructure facilities, ease of doing business, skilled manpower, safety and security. He was strongly in favour of providing infrastructure status to the hotel industry for long-tenure loans. Lastly, Mr Albert Sole, Private Sector Specialist, World Bank, spoke about market based and holistic approach to tourism and developing facilities keeping in mind the demand factor. Mr Chandrajit Banerjee, Director General, CII, highlighted the need for filling infrastructure gaps for the tourism sector.


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he “5th International Buddhist Conclave” was inaugurated by Dr. Mahesh Sharma, Minister of State (I/C) for Tourism and Culture in New Delhi. Mr. Karu Jayasuriya, Speaker of the Parliament of Sri Lanka, Ms. Chavanee Tongroach, Vice Minister of Tourism and Sports of Kingdom of Thailand, Mr. Marcio Favilla, Executive Director, UNWTO, Prof. Lokesh Chandra, President of Indian Council for Cultural Relations and Mr. Vinod Zutshi, Secretary, M/o Tourism also graced the inaugural ceremony. With a view to showcasing and projecting the Buddhist heritage and pilgrim sites of India, the Ministry of Tourism is organizing the Conclave from 2nd to 6th October 2016 in VaranasiSarnath & Bodhgaya in collaboration with the State Governments of Uttar

Pradesh and Bihar. More than 275 persons from 39 countries participated in this Conclave. Delivering inaugural address, Dr. Mahesh Sharma said that the solution of all modern day problems lies in Buddhism. The Prime Minister Mr. Narendra Modi accords very high priority to Buddhism and which is reflected in record number more than 275 participants from 39 countries. And such a large number of participation of Buddhist delegates means a lot to us. He opined that the Buddhism has now become a world religion. He informed the participants that the Ministry of Tourism has sanctioned huge amount of money for development of Buddhist circuit. His ministry has taken a lot of new initiatives in recent years for providing better facilities and help to foreign tourists visiting

India, he added. Dr. Sharma further outlined the Ministry of Tourism’s investment in tourism infrastructure for development of Buddhist Circuit in India under its Swadesh Darshan Scheme and stated that an amount of Rs. 132.17 crore have been sanctioned till date. He further added that for Uttar Pradesh, the Ministry of Tourism is in the verge of sanctioning an amount of Rs.99.97 crore this year for infrastructure development of Buddhist Circuit covering Saravasti, Kapilvastu, Kushinagar. Welcoming the delegates and participants, the Tourism Secretary Mr. Vinod Zutshi said that this is the first time when the International Buddhist Conclave is being organized in the premises of Sarnath. He further added that India is prepared for develTourism India | October 2016 | 17


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ith a view to showcasing and projecting the Buddhist heritage and pilgrim sites of India, the Ministry of Tourism is organized the “5th International Buddhist Conclave (from 2nd to 6th October 2016)” in Varanasi-Sarnath in collaboration with the State Governments of Uttar Pradesh and Bihar. The Conclave was be inaugurated by Dr. Mahesh Sharma, Minister for Tourism & Culture on 2nd October, 2016 in New Delhi. This year’s International Buddhist Conclave is very special as ASEAN as a Guest of Honour partner and a large participation is expected from ASEAN Countries which are also major source markets for India in general and the Buddhist Heritage sites in particular. Participants in the Buddhist Conclave included international Buddhist opinion makers, tour operators and media, as well as State Governments and domestic tour operators promoting pilgrimages to the Buddhist sites in the country. Ministry of Tourism received over 250 nominations from 38 countries such as Australia, Banglad e s h , Bhutan, Cam-

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bodia, China, Czech Republic, |Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Indonesia, Italy, Japan, Korea, Laos, Malaysia, Mongolia, Myanmar, Nepal, Netherlands, Norway, Poland, Portugal, Russia, Singapore, Slovakia, South Africa, Spain, Sri Lanka, Sweden, Taiwan, Thailand, UK, USA and Vietnam for participation in the Conclave. The Conclave included Presentations, Panel discussions, Business to Business Meetings between international and domestic tour operators and State Governments, an exhibition highlighting Buddhist attractions in India, as well as visits to important Buddhist sites in and around Varanasi, Sarnath and Bodhgaya. India, the birthplace of Buddhism, has a very rich Buddhist Heritage, with several important sites associated with the life of Lord Buddha which are essential pilgrim-

ages for followers of Buddhism the world over. The event gave the participants an opportunity to interact, promote, package and sell pilgrimage itineraries to the Buddhist sites in the country, for overseas visitors. International Buddhist Conclaves have earlier been organized in New Delhi and Bodhgaya (February 2004); Nalanda and Bodhgaya (February 2010), Varanasi and Bodh Gaya (September 2012) and Bodhgaya Varanasi (2014). The International Buddhist Conclave is also one of the initiatives being taken by India as its commitment as the land of origin of Buddhism and to improve the experience of pilgrims as well as tourists wishing to savor the essence of Buddhist heritage, at the Buddhist sites of the country. The Conclave will include presentations, panel discussion, business to business meetings between the international and domestic tour operators, an exhibition highlighting the Buddhist attractions in India, as well as visits to important Buddhist sites in and around Varanasi and Sarnath. State Governments set up booths at the conference venue for interacting with the international delegates and for showcasing India’s Buddhist Heritage. The Conclave was a great success with the cooperation of State Governments of Uttar Pradesh and Bihar.


oping a trans-border Buddhist Circuit across ASEAN & SAARC countries to enhance movement of Buddhist pilgrims in the region from remaining parts of the world.

of Buddhism to the World, like Printing is the gift of Buddhism to the humanity. He opined that Buddhism has kissed the World with compassion.

In his address, Mr. Karu Jayasuriya said that India, the Land of Buddha, is most favourite tourist destination in Sri Lanka because of many Buddhist pilgrimages. He said that Sri Lanka became a Buddhist country after Sanghmitra, the daughter of King Ashok visited Sri Lanka for spreading Buddhism.

Mr. Marcio Favilla applauded the various initiatives of Ministry of Tourism for better facilities to tourists and wished the Conclave a big success. Ms. Ani Choying Drolma, world renowned Buddist nun from Nepal presented a Song and a video message from Mr. Taleb Rifai, Secretary General, UNWTO was run on the occasion.

Ms. Chavanee Tongroach in her address said that India is the Land of Buddha and most of the Buddhist pilgrimage places are situated in India. She said that she feels privileged to visit such a place. Prof. Lokesh Chandra in his address threw light on various Glimpses of the Life of Buddha and narrated the great contributions

International Buddhist Conclave-2016 opens its sessions in Sarnath Uttar Pradesh. The whole day session included panel discussions on ‘India- The Land of Buddha’ with an objective to showcase India as Buddhist destination and “Creating Buddhayana Sangha” for the worldwide community of Buddhist including the

Sangha in supporting India’s vision to develop Buddhist Circuits and awaken the world of Buddha’s India. The day concluded with B2B meetings, a platform for interaction of Indian Tour Operators with the foreign Tour Operators and delegates attending the International Buddhist Conclave-2016. More than 240 international delegates from 39 countries attended this Conclave. The delegates later traveled to Nalanda, Rajgir and Bodhgaya to experience the Buddhist heritage in Bihar. With a view to showcasing and projecting the Buddhist heritage and pilgrim sites of India, the Ministry of Tourism is organizing the ‘5th International Buddhist Conclave’ from 02nd to 06th October, 2016 in association with State Governments of Uttar Pradesh and Bihar.

Dr. Mahesh Sharma said that the solution of all modern day problems lies in Buddhism. He opined that the Buddhism has now become a world religion.

Tourism India | October 2016 | 19


M “In sync with this year’s theme - Tourism for All – promoting universal accessibility we endeavour to extend all the facilities to all sections of the society including specially-abled people, young children, senior citizens thereby creating an environment of convenience and comfort for all our tourists.”

r. N. Chandrababu Naidu, Chief Minister of Andhra Pradesh commemorating World Tourism Day 2016 - Tourism for All – promoting universal accessibility, unveiled a plethora of activities which the state is undertaking to promote tourism in Andhra Pradesh. The Hon’ble CM on the occasion also felicitated the winners of State Annual Tourism Excellence Awards (2015-16). Recently the steering committee on Greenfield Airports headed by the Secretary, Ministry of Civil Aviation, Government of India, has given ‘in principle’ approval to three new airport projects in Andhra Pradesh in Bhogapuram, Dagadarthi (Nellore) and Orvakallu (Kurnool). To further promote tourism around Bhavani Island the government is also forming a Special Purpose Vehicle called Bhavani Island Tourism Company which will be actively engaged in planning and development of islands in River Krishna and river front on its banks. Government will also construct 9 jetties along the coast for Andhra to cater to tourism. Speaking on the occasion, Mr. N. Chandrababu Naidu, Hon’ble Chief Minister of Andhra Pradesh said “Andhra Pradesh has one of the finest networks of rail, road, ports and airports through which one can reach every nook and corner of the state in the shortest span of time and with ut20 | Tourism India | October 2016

most convenience. In sync with this year’s theme - Tourism for All – promoting universal accessibility we endeavour to extend all the facilities to all sections of the society including

specially-abled people, young children, senior citizens thereby creating an environment of convenience and comfort for all our tourists.” “Every economic indicator clearly points out that the road ahead for Andhra Pradesh is very bright and in the coming days the state will flourish in all the aspects be it job creation, exports, investments etc. Our policies need to be redesigned in accordance with the requirements and we need to innovate ourselves continually and only then will we be able to fulfill our potential.” With an aim to promote Andhra cuisine to international and global plat-

ter the state government will host a Culinary Olympics next year in Visakhapatnam and within six months traditional Andhra cuisines such as ‘Pootharekulu’ etc. will be developed through R&D at international level. The Department of Tourism is also planning to organise ‘Pulasa Panadaga’ at Kakinada in November this year and ‘Rayalaseema Ruchulu’ in January 2017. Motivated with an overall agenda to promote tourism in the state, AP will constitute a statutory Board for Tourism, Culture and Heritage in place of the existing departments of Tourism, Culture and Archaeology with separate Authorities for Tourism, Culture and Heritage. The state which has set out with a rejuvenated outlook to actively realise its tourism potential, is also inviting its citizens to participate in creating a new logo for AP Tourism. On the occasion, Mr. N. Chandrababu Naidu also felicitated the winners of State Annual Tourism Excellence Awards (201516) in multiple categories such as Best Hotel Category under 5 Star, 4 Star and 3 Star, Best Eco-friendly Hotel, Best Tourist Friendly Airport, Most Innovative Inbound Tour Operator, Best Hospitality & Tourism Educational Institute, Best Film on A.P. Tourism among others. Banking on a hub & spoke model with the concept of ‘one destination leading to many destinations’ the state has segregated itself to 5 major tourism hubs - Anathapuram (Srisailam), Tirupati-Nellore, Kakinada-KonaseemaRajamundhry, Amravati and Vishakapattinam. The state also has immense investment opportunities in hotels, capacity building for human resource


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ith an aim to foster the tourism development projects in the state and to enhance the state’s preparedness for the upcoming tourist season, Andhra Pradesh Tourism conducted a 3 day meeting in Vijayawada with all the Regional Directors of Tourism and other senior government officials. The meeting was chaired by Dr. Srikant Nagulapalli, I.A.S., Secretary to Government, Tourism & Culture, Dr. R.P. Khajuria, I.F.S., Commissioner, Department of Tourism and Mr. M. Girija Shankar, I.A.S, Managing Director, A.P Tourism Development Corporation Ltd., Government of Andhra Pradesh. Emphasising on the need to be fully prepared to cater to the demand from the upcoming tourist season, it was decided that substantial effort would be undertaken to ensure that all the tourist centric facilities such as APTDC properties, water sport facilities, house boats etc. are fully functional to cater to the needs of the tourists.

During the meeting it was also decided to fast-track the implementation of ‘Mission 45’, which are a group of 45 projects identified by the Tourism department, under the state’s attractive Liberal Land lease Policy and Public Private Partnership. Investments in these projects, pertaining to multiple segments - amusement parks, hotels, convocation centers, MICE facilities among others, are a win-win for investors owing to the incentives offered under the land lease policy of the Andhra Pradesh Government. A detailed plan of action was sketched out for each project and the department intends to roll out the RFPs for each of them in the next 10 to 15 days. World’s oldest aircraft carrier-ship, INS Viraat, which will be decommissioned by the Indian Navy later this year, is slotted to be berthed at the Vizag Coast by mid-2017. In view of this and to create necessary infrastructure to successfully berth the warship, the department will very soon issue noti-

fication for the selection of renowned consultants from domestic as well as international fields for drafting DPR to select well-established corporations who would construct Marina and develop INS Viraat a key tourist destination of global standards. Dr. Srikant Nagulapalli, I.A.S., Secretary to Government, Tourism & Culture, said “We are witnessing a lot of traction from tourists who visit Andhra Pradesh for business, education and pilgrimage. Our approach is very simple, while on hand we aim to sustain the footfalls that we are already receiving on the other we intend to create a tourism-friendly environment which would attract more and more tourists to the state going forward.” “Besides undertaking a host of touristfriendly initiatives we are putting considerable emphasis on creating better wayside amenities across all the tourist hubs for the comfort and convenience of the visitors.” he added. Tourism India | October 2016 | 21

Decided to fast-track the implementation of ‘Mission 45’, which are a group of 45 projects identified by the Tourism department, under the state’s attractive Liberal Land lease Policy and Public Private Partnership.


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ndia Tourism Development Corporation, a PSU under Ministry of Tourism, Government of India, on completion of its 50 Year of inception on 1st October 2016 launched a Logo marking the Golden Jubilee of ITDC. The Logo was unveiled by Dr. Mahesh Sharma, Minister of State (I/C) for Tourism and Culture in presence of Mr. Vinod Zutshi, Secretary, M/o Tourism and other senior officers of Ministry of Tourism and ITDC. In order to commemorate the Golden Jubilee celebrations, various activities have been 22 | Tourism India | October 2016

introduced during the fortnight starting 24th September 2016 till 8th October 2016. Special offers on Room Tariff and Food & Beverage outlets in all ITDC hotels, issue of Elite Card to every 50th guest during this period, plantation of

50 Saplings each in some hotels of ITDC, painting and slogan competition, lighting of all Delhi based hotels, presenting souvenirs to guests visiting ITDC hotels on 1st October 2016 are certain activities planned during the celebrations.


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hile it was not feasible to avoid hartals in the state outright, the Government of Kerala would do its utmost to ensure minimal disruption to tourism activities, Honourable Chief Minister of Kerala Mr. Pinarayi Vijayan said during his inaugural speech of KTM in Kochi. Speaking at the inauguration of the ninth edition of Kerala Travel Mart (KTM), the Chief Minister was responding to a request for tourismfriendly policies with regards to hartals and excise regulations made by KTM Society President Mr. Abraham George during his welcome address at the Le Meridien Convention Centre.

with a stated deadline of November Kerala Tourism accounts for 10 per 1 – the official start of the tourist cent of the State’s GDP and offering season. employment to three million people. State Tourism Minister AC Moideen KTM is seen as a catalyst for inclusaid tourism could become a major sive, accessible growth for tourism catalyst for social change by provid- as well showcasing Kerala’s vibrancy ing opportunities for employment, as a tourist destination, V Venu, preserving traditional ways of life Principal Secretary (Tourism), said. and engaging with local communities.

Over the course of three highly productive days, KTM 2016 witnessed

Noting that it was important that visitors leave with the best impression of the state, Mr. Vijayan also said mechanisms to stop open defecation was being implemented Tourism India | October 2016 | 23


around one lakh business meetings – both scheduled and unscheduled. The Mart concluded on September 30th. KTM is the largest conclave of tourism stakeholders in the state and the only such gathering in India focusing on a single destination, saw 60,000 meetings over the first two days. “As the final day was open to the public, there were around 40,000 unscheduled meetings held at the Mart. Overall, the response from the buyers and sellers have been overwhelming,” said KTM Society President Mr. Abraham George, during a press briefing at Samudrika and Sagara Convention Centre, Willingdon Island. Besides tourism and trade officials from Kerala and other neighbouring states, tour operators, travel agents, hoteliers, as well as owners of resorts, houseboats and home-stays participated in KTM 2016. Kerala Travel Mart (KTM) which aimed to combine business with social responsibility in the tourism sector was a treat for all senses; with 265 stalls vying for the attention of over 1,800 buyers, the sellers pulled out all the stops to make a standout statement with unique marketing tools.

tharavad (homestead) models conveying the variety of experiences that the state has on offer for the traveler.

vital, particularly when each product has its own spirit. This can be reflected more comprehensively at a trade show, rather than on a webFor instance, the visiting buyers of- site. KTM is a successful example of ten do a double-take to see varieties this; because it gives a networking of banana, tomato saplings in ‘grow platform to small and medium-sized bags’ and other local vegetables companies, which cannot travel to a exhibited at a stall. It looked like a trade show such as ITB.” vegetable market, but it conveys, KTM Society President Mr. Abravery aptly, the Kerala feel and the ham George reiterated that KTM KTM 2016 promotion of tourism has a unique model that cannot be as something that involved and ben- found anywhere else. “KTM is conefited the community. ducted by members for members in But the innovative marketing went the industry and as long as organisbeyond the rugged. Virtual reality ers create marts for the benefit of (VR), which was still a nascent mar- sellers and buyers, trade shows will keting tool in India, was being used remain successful,” he said. to make what was perhaps the most truthful representation of the destination with a 360 degree feel for several key Kerala spots.

Speaking at a seminar on digitisation and the relevance or marts at the Kerala Travel Mart (KTM) 2016, Rika Jean-Francois the CSR head of There were houseboats, wooden ITB Berlin said: “Personal contact is forest cabins, spice bazaars and old 24 | Tourism India | October 2016

The environment-conscious stalls were a big hit as the green message and offerings at the resort it represents have been blowing buyers away at KTM 2016. Touting a ‘no plastics, no chemicals’ policy, the two-year-old resort on the Munnar high range promises tourists a luxury experience while staying in tune with nature. This is in keeping with


the KTM Society’s nine-point CSR about a great evolution of Brand charter to promote green and sus- Kerala was seriously discussed. tainable destination models. The Mart also opened new horizons The agenda for action requires for experienced visitors. Much like measures to tackle waste manage- the world came to Kerala in another ment, promote organic farming, ef- age, a growing section of modernficient use of energy and extensive day travelers are making their way use of local produce and products. to ‘God’s Own Country’ in search Other key areas are rain-water har- of its spices. ‘Spice Tourism’—a vesting, reducing the use of plastics subset of ‘Plantation Tourism’ – is a segment on the rise in the state. and improving greenery. A panel of experienced travel and tour operators explored a range of issues affecting Kerala’s tourism industry and mooted solutions to develop the state’s destination profile at KTM 2016. Over the course of a seminar titled ‘Buyer’s perspective of the evolving Kerala destination’, the panel featuring long-time visitors to the state highlighted its decades-long transformation into a must-visit tourist hotspot. A brain storming section on how to bring

This is a trend reflected both at a number of stalls at the ongoing ninth edition of the Kerala Travel Mart (KTM) in Kochi and one of the Mart’s two themes: ‘Muziris and the Spice Route’. Samples of cardamom, nutmeg and pepper, besides coffee and tea, have buyers milling these booths.

finished product in their food. They can even buy the packaged products in small luggage-friendly packs to take back home,” said the Director of two resorts – in Thekkady and Munnar – tapping into this market. Despite it being a working day, crowds thronged the Samudrika and Sagara Convention Centre on the final day as KTM 2016, when it opened its doors to the general public. From trying their hand at archery with the traditional bow and handcrafted arrows at the ‘Responsible Tourism’ pavilion to taking selfies from the jeep at the Kerala Tourism stall, visitors were spoilt for choice at the venue with an array of interactive activities.

“Guests can experience the entire process: they select the grains, pick the leaves, help in the pulping and grinding and, of course, taste the

Tourism India | October 2016 | 25


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r. David Scowsill, President & CEO, World Travel & Tourism Council (WTTC) has called for the Travel & Tourism sector to be more accessible, during a speech at World Tourism Day celebrations in Bangkok, Thailand. Scowsill said: “Travel & Tourism needs to take accessibility requirements seriously. The imperative is not only moral, but it also makes good business sense.” The global Sustainable Development Goals provide a roadmap for a more equitable and sustainable future. If Travel & Tourism is going to be truly inclusive in its growth, it must ensure that it is accessible to everyone. Furthermore, nearly 15% of the world’s population is estimated to live with some form of disability. As populations get older, the number of people with special needs is going to increase. “Many tourism businesses can be deterred from making themselves more accessible. Sometimes they have financial concerns about the investment necessary to alter or refit their facilities, and at other times they are concerned about offending people. That is why days such as the World Tourism Day are so important. We need to raise awareness of the opportunities of accessibility and the mechanisms by which it can be achieved,” stressed Scowsill. Scowsill identified three priorities 26 | Tourism India | October 2016

for the Travel & Tourism sector when it comes to accessibility: 1. Understand the market dynamics and opportunities when it comes to accessibility, and how they relate to your business so that you can prioritise actions accordingly.

of mobility restrictions, hearing or visual impairments, learning disabilities or mental health issues. It encompasses the needs of an ageing population around the world. . WTTC also encourages accessibil-

2. Look at what the leading players are providing and learn from them. Often some simple adaptations or a mere awareness of the needs of people with a disability can make a big difference. 3. Partner with organisations which have experience of working in accessibility, to ensure that what you are providing is appropriate and communicated effectively. Scowsill further argued that catering for people with disabilities goes far beyond those travelers restricted to wheelchairs. It includes all forms

ity in tourism through its Tourism for Tomorrow Awards. In 2015, Ilunion Hoteles won the People Category for its pioneering work in accessible design, and having a work force of people with disabilities in their hotels. The 2017 Tourism for Tomorrow Awards are now open for entries and WTTC encourages companies that do work in accessibility to apply. Winners will be announced at WTTC Global Summit, which will be held in Bangkok, Thailand, 26 – 27 April 2017.


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bu Dhabi will host the 63rd annual convention of The Travel Agents Association of India – the 'voice' of the country's rapidly expanding travel and tourism sector. Around 600 TAAI delegates, and 40 Indian journalists, are due in the UAE capital for the meeting, and an associated exhibition, which will be held at the signature Emirates Palace hotel from October 14-16. The emirate was selected as host venue due to TAAI’s belief in Abu Dhabi’s MICE and leisure destination potential and as a dynamic global business events leader in the region. "The convention gives us an unparalleled opportunity to directly speak to these industry influencers who can impact a market which is now the emirate’s largest overseas hotel guest source market," said Sultan Al Dhaheri, Acting Executive Director Tourism, TCA Abu Dhabi. "We will be looking to impress upon delegates while they are here the emirate's outstanding leisure traveller potential and its mounting credentials within the meetings, exhibitions, conventions and exhibitions sector." In the first half of this year some

152,423 Indians checked into Abu Dhabi's hotel - a 20% year-on-year uplift and accounting for 7% of all the emirate's hotel guest stays. Indian guests currently stay in the emirate's hotels for an average of 3.4 nights. "We see enormous potential in building inbound traffic from India with five airlines, including our own national carrier Etihad, flying to destinations within the republic from Abu Dhabi International. There are currently over 300 flights a week from 15 Indian destinations to Abu Dhabi giving thousands of travellers easy access to our destination within a four-hour flight time," added Al Dhaheri. The TAAI delegation will be officially welcomed to Abu Dhabi at a special reception hosted by TCA Abu Dhabi at Emirates Palace. Once the delegates have conducted their daily business, they will be hosted on city tours and will tour Yas Island, the emirate's entertainment destination including a visit to Ferrari World Abu Dhabi - the world's only Ferrari theme park. The TAAI Convention is the second major overseas summit being hosted in Abu Dhabi in October. From October 10-12, the emirate will host 2016 convention of the Association of British Travel Agents (ABTA), which features

the decision-makers of the UK travel and tourism industry including influential media representatives. The convention will be held at the iconic, five-star Yas Viceroy - the only hotel in the world to straddle an F1 race track. Abu Dhabi Tourism & Culture Authority conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction which enriches the lives of visitors and residents alike. The authority manages the emirate's tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi. The authority supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate's heritage. A key authority role is to create synergy in the destination's development through close co-ordination with its wide-ranging stakeholder base.

Tourism India | October 2016 | 27

Around 600 TAAI delegates, and 40 Indian journalists, are due in the UAE capital for the meeting.


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aj Hotels Resorts and Palaces, one of Asia's finest group of hotels, has unveiled Tajness—the group’s brand and operations philosophy for the future. For more than a century Taj has welcomed guests with a signature warmth, a practice of perfection, a culture of generosity and a clear sense of true Indian hospitality. Tajness seeks its inspiration from the nobility of this Indian heritage and blends it with local cultures to deliver an unparalleled experience of sincere care at its 100 hotels around the world.

MD and CEO, Taj Hotels Resorts and Palaces, explained how Tajness is a promise of sincere care for guests and stakeholders that honors the past and will help shape the future of the company:

“On 16 December 1903, Jamsetji Tata created the Indian Hotels Company - a symbol of Indian pride and patriotism which laid the foundation of the values that guide us to this day. Tajness pays homage to Jamsetji’s vision with a promise of sincere care at its core. Tajness will come to life for our guests with hotels that are built with a sense of At the unveiling of Tajness on 5th place, reflecting not just our herAugust at the flagship Taj Mahal itage but also honouring the loPalace, Mumbai, Rakesh Sarna, cal culture through a set of rituals 28 | Tourism India | October 2016

that are unique to every hotel, and rooms that provide the utmost in contemporary comfort. Tajness is also a commitment to our shareholders and partners through the delivery of consistent growth, to our environment and communities by being a responsible corporate citizen and for the members of the Taj family in the pride they feel when they deliver excellence every day.” The Tajness experience at Taj hotels will focus on delivering a consistency in service and providing a taste of Indian tradition mixed with authentic local experiences. Sensorial touchpoints are key to the brand experience and several elements


will be consistent across hotels including the delicate fragrance of jasmine, the active and passive music in public and private areas and the attire of Taj associates Signature Tajness rituals will be put into practice across all Taj hotels to guide the guest journey from the moment of arrival which honors local traditional welcome rituals. The Tajness rituals will also include the wake-up of gentle yoga and the afternoon tea that pays homage to local tea traditions, to the atmospheric sunset ritual that lights the way into evening and the sleep ritual that soothes into a restful slumber. A Tajness farewell ensures guests carry a bit of Taj with them; lasting memories that will bring them back for their next visit. Additionally, the ongoing product improvement plan through upgrade, redesign and refurbishment will deliver the Tajness consistency across all hotels and resorts. Tajness will be rolled out across all 100 Taj hotels in India and internationally on a phased timeline with completion scheduled at the end of 2017.

Tajness pays homage to Jamsetji’s vision with a promise of sincere care at its core. The Tajness experience will focus on delivering a consistency in service and providing a taste of Indian tradition mixed with authentic local experiences. Tourism India | October 2016 | 29


The annual event was conducted to honour five artists/artisans who remain loyal in their pursuit of traditional arts and crafts and uphold the very culture that defines the civilization of River Nila.

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ature was handpickeda collection of pebbles, sand, grains, red seeds and kora grass was handed over to the awardees as precious souvenirs from The Blue Yonder as part of their annual Near the Nila event. The Blue Yonder award ceremony was conducted at

30 | Tourism India | October 2016

the Varikkassery Mana, Ottapalam on October 1st 2016. The annual event was conducted to honour five artists/artisans who remain loyal in their pursuit of traditional arts and crafts and uphold the very culture that defines the civilization of River Nila. The Chief Guest of Honour was Rika Jean-Francois, Commis-


sioner of Corporate Social Responsibility – ITB, Berlin, Germany, the world’s largest travel trade show. The Pulluvar musicians Vasu, Janaki and Jaya along with Padmashri Dr. P.K Narayanan Nambiar opened the ceremony with a Mizhavu recital. The award winners were Kothavil Ramankutty (Kathakali Koppu maker), K.C. Ramakrishnan (Glove puppeteer), Ramachandra Pulavar (Shadow puppeteer), Santosh Alamkode (Musician and Social Entrepreneur) and MP Krishnakumar (Craftsman of Adakaputhur Kannadi). The awards were handed over by Founder & CEO Gopinath Parayil along with Padmasri Dr. P.K Narayanan Nambiar, Dr. Suresh Kumar of the Institute of Palliative medicine, Ms. Prabhavati Amma of Killimangalam Cooperative Weaving Unit, Master Craftsman Mr. Ezhumangad Gopalan, Mr. Aurelio C. Hammer international musician and composer. The visually distinct souvenirs were a special feature. Glass jars that contained natural origin materials and textures from Nila were presented to each award winner along with a certificate and a cash award of Rs. One Lakh (INR 100000/-). The venue was anointed with traditional décor and floor designs. Almost all materials used in the event were plasticfree, non-pollutant, organic and lo-

cally sourced. The end of the award ceremony was marked by a special ritual where mud diyas were lit by the awards winners and the light was shared with hundreds of lamps in the hands of the audience. A moment of silence was observed with prayers for River Nila. These lamps were handmade by local potters and the wicks used were from “Ammoommathiri”, the unit that empowers residents of old age homes by providing employment. Other highlights were the acoustic musical offering to the river by Svaram - Auroville and Vayali Bamboo Orchestra, both of which work with organic instruments from natural materials. A rich audio visual presentation of the river trails conducted by The Blue Yonder was also screened for the audience. Rika Jean-Francoise, Commissioner CSR ITB Berlin said "It was a fantastic event and it was the right initiative to honour these magnificent artisans. Each one of them deserves much respect and it is wonderful to see with how much energy they do their part in reviving their cultural heritage. I was very happy and touched to witness this very moving event at this historical venue close to the River Nila. A true intervention to create holistic destinations upholding values of responsible travel."

Tourism India | October 2016 | 31


The winners of the India Championship will participate in the Starbucks Regional Championship to be held later this year in South East Asia.

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ata Starbucks Pvt. Ltd. hosted the grand finale of the second edition of its Coffee Championship in India, giving its partners an opportunity to compete with each other on their expertise and knowledge of coffee along with the accuracy of their beverage crafting skills. After many competitive regional rounds testing their coffee skills and acumen, this year’s competition once again highlighted the power of women at Starbucks India, with Geetu Mohnani from New Delhi earning the title of the ‘Starbucks Coffee Champion’ following the footsteps of Saili Rane who won the First Starbucks India Coffee Championship in 2015. Geetu was flawless in her display of coffee passion, bar and pour-over skills, matched with a sense of warmth and connection. Monica Kithodya from New Delhi and Atul Inderyas from Bangalore were announced as the first and second runner ups respectively. The Grand Finale of the Championship was held in Mumbai amidst a 32 | Tourism India | October 2016

panel of judges comprising of the Tata Starbucks leadership team. During the finale, partners competed in four exciting and challenging rounds which comprised of a Personal Coffee Tasting - Pour Over session in which they demonstrated both their knowledge & passion for coffee in an interactive coffee tasting, a Bar Skill round which tested their Beverage Artistry skills and the ultimate Blind Tasting Round to test the accuracy of their coffee palate. The last round was an elaborate Question & Answer round in which the six Coffee Masters were judged on the basis of their proposed presentations to elevate coffee leadership in their markets. The Starbucks Coffee Championship unfolded with three competitive levels and saw an overwhelming participation from 450 Starbucks partners and Coffee Masters. These coffee experts were nominated from each of the six cities in India where Starbucks is present. The participants competed at the district level wherein only 84 contenders were chosen to proceed to

the Regional Semi-Final round based on their Coffee knowledge and bar skills. Ultimately, 6 of the most outstanding and knowledgeable partners were picked to battle it out for the ‘Starbucks Coffee Champion’ title at the national Grand Finale in Mumbai. The winners of the India Championship will participate in the Starbucks Regional Championship to be held later this year in South East Asia. “Building on the success of last year, we’re delighted with the energy witnessed at the second edition of the Starbucks Coffee Championship as we celebrate what our partners do every day in a special way. Our partners are truly the strength of our brand and play an instrumental role in delivering the unique Starbucks Experience to each customer in every neighborhood we serve,” said Sumitro Ghosh, CEO Tata Starbucks Pvt Ltd. “The Starbucks Coffee Championship gives them a chance to demonstrate their passion and pride for coffee, commitment to the brand as well as showcase their skills.”


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he Ultimate travelling Camp (TUTC) will soon be traversing from the picturesque terrain of Ladakh and set foot in Nagaland to welcome travellers to an intimate luxurious experience at their Kohima Camp, nestled in a secluded forested area and rolling hills that are just waiting to be explored. This expedition coincides with The Hornbill Festival, the largest celebration of the indigenous warrior tribes of Nagaland where 16 tribes of the north-eastern state of India converge to show off the richness of their distinctive cultures. Each day brings forth their vibrant performances, crafts, sports like archery and wrestling, food fairs, games and religious ceremonies. Introducing the concept of ‘Glamping’ or luxury camping to discerning travellers TUTC’s Kohima camp invites travellers to immerse themselves in the comforts of luxury while witnessing the vibrant and unique festivities of the Hornbill festival. The camp is operational for a limited period of 14 days only, from 29th November to 12th Decem-

ber. One can select and customise their trip from an array of carefully selected itineraries from 2 nights, 3 nights, 4 nights and 5 nights package, starting from Rs. 1,16,000 per person (on double sharing) for 2 nights. With TUTC’s Kohima Camp, one can embark on a tribal exploration experience in the lap of luxury. Enjoy a drink of the local rice beer, savour delicious tribal recipes, be a part of the rich repertoire of folk dance and songs, participate in fun events like climbing a greased bamboo pole or chilli eating contests, visit the Kohima World War II Cemetery and as the day ends unwind in the comforts of luxury waiting for you at TUTC’s Kohima camp. These exclusive camps have exceptional services such as Unlimited Wi-Fi at the Reception Tent, 24/7 security & paramedic on site, 24/7 electricity, Boutique and library and services of a personal butler. Each tent has an ensuite bathroom with access to 24 hours running hot and cold water. Each tent has a soft fo-

cus of desert colours with colonial furniture reminiscent of the British Raj. TUTC's in-house Chef uses garden fresh ingredients to prepare and pamper visitors with world class cuisine- Regional, Indian and International cuisine that suits the taste of the travellers.

Tourism India | October 2016 | 33

Introducing the concept of ‘Glamping’ or luxury camping to discerning travellers TUTC’s Kohima camp invites travellers to immerse themselves in the comforts of luxury while witnessing the vibrant and unique festivities of the Hornbill festival.


I Cruises to European destinations account for 78 per cent of the European market, with Spain being the most popular destination (18 per cent).

PK International and ITB Berlin examine cruise tourism trends – Europe accounts for around onethird of the market – above-average bookings with travel agencies

cent) and is the only destination outside Europe among the top 5 destinations of European cruise tourists. Italy is the third most popular cruise destination among Europeans.

In recent years cruises have become a boom segment of the travel industry. In 2015, around 22 million cruises were undertaken worldwide, so that compared to the previous year the cruise market grew by around three per cent. These are findings of a special survey by the World Travel Monitor®, carried out by IPK International and commissioned by ITB Berlin.

Diversity and relaxation

Europe is the second most important source market

Cruise tourists spend more High growth of younger travelmoney lers

Behind North America, the undisputed leader with a market share of 59 per cent in 2015, Europe, with a market share of 32 per cent, has become the world’s second most important source market in the cruise sector. Cruises to European destinations account for 78 per cent of the European market, with Spain being the most popular destination (18 per cent). The Caribbean occupies second place (16 per 34 | Tourism India | October 2016

Few other type of holidays offer similar opportunities for relaxation as well as for making new experiences, either on board or on local excursions. When on cruises, Europeans especially enjoy relaxing, sightseeing as well as exploring foreign countries and cultures. Ultimately, it is also important to them to enjoy ’the sea, water and nature’.

There are many opportunities for tourists to spend extra money while being on a cruise – be it on an excursion, while shopping or enjoying an onboard spa. Even if cruises are said to no longer be as exclusive or expensive as they used to be, spending in this holiday segment is significantly higher than in others. While Europeans on average spent 107 euros per night on all holiday trips in 2015, cruise tourists more than

doubled that figure with an average of 218 euros.

Large number of travel agency bookings At 60 per cent, the internet is also the preferred booking channel of Europeans when it comes to cruises. However, travel agencies continue to account for an above-average number of cruise bookings. On average, 25 per cent of European holidaymakers book via travel agencies, whereas among European cruise tourists this figure is 42 per cent and hence much higher than in any other holiday segment.

While travellers over 45 years still represent the core cruise market, in recent years the number of younger people going on cruises has risen continuously. Thus, in 2015 around 35 per cent of European cruise tourists were aged under 45. Blurb: Cruises to European destinations account for 78 per cent of the European market, with Spain being the most popular destination (18 per cent).


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tihad Aviation Group and TUI AG has confirmed they are in discussions to create a strong European leisure airline group, focused on point-to-point flying to connect key tourist markets. It is proposed to contribute the touristic operations of the airberlin group and the German TUIfly company, including the aircraft currently operated by TUIfly for airberlin under a wet-lease agreement, into a new airline group established by TUI AG and Etihad Aviation Group. This new airline group would serve a broad network of destinations from Germany, Austria and Switzerland. The leisure airline group will be supported by the expertise of Etihad Aviation Group, the fastestgrowing aviation group in the world,

and utilise TUI’s state-of-the-art distribution capacity. TUI AG, Etihad Aviation Group and Air Berlin PLC intend to finalise an in-principle agreement in due course. Any agreement entered into will be subject to all necessary corporate and regulatory approvals. TUIfly is part of TUI Group, the world’s number one tourism business, with around 75,000 employees serving 30 million customers a year, across the globe. TUI Group has a portfolio of more than 300 hotels, 14 cruise liners, six European airlines with around 140 aircraft and a wide-reaching distribution network, covering more than 1,800 travel agencies and online portals. Etihad Aviation Group is a fast-growing diversified aviation and travel group, with more than

26,000 employees. It comprises four business divisions – Etihad Airways, the national airline of the United Arab Emirates, Etihad Airways Engineering, the Hala Group, its destination management company, and the Airline Equity Partners. Etihad Aviation Group holds minority stakes in Air Berlin PLC, Air Serbia, Air Seychelles, Alitalia, Etihad Regional, Jet Airways and Virgin Australia. airberlin is the second largest airline in Germany and carried more than 30.2 million passengers in 2015. airberlin offers a global route network through its strategic partnership with Etihad Airways, which has a 29.21 per cent shareholding in airberlin, and through membership of the oneworld® airline alliance.

Tourism India | October 2016 | 35


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olden Globe and Emmy award-winning actress returns for another adventure in her latest Emirates product campaign. Hollywood actress, director and producer Jennifer Aniston makes a return to the Emirates A380, and makes a new friend, in a new global digital and TV advertising campaign for the world’s best airline. The ad builds on the success of 36 | Tourism India | October 2016

the first Emirates-Jennifer Aniston ad launched last year, a much talked-about campaign which quickly went viral. In a similar vein to the first lighthearted TVC, the Golden Globe and Emmy award-winning actress brings her distinctive personality, classic style, and a touch of humour, to showcase the A380. In the ad, Jennifer befriends Cooper, a feisty young boy who she finds playing in her Private

Suite in the Emirates First Class cabin, while she was freshening up in the Shower Spa. The two strike up a conversation and build rapport, as they stroll through Emirates’ Business Class cabin and Onboard Lounge. Sitting on the stairs between the lower and upper decks of the aircraft, Cooper tells Jennifer about his aspirations to become a pilot – of ‘this plane’, pointing to his model Emirates A380 aircraft.


In Economy Class, Cooper is finally reunited with his surprised parents where Jennifer chooses to remain and enjoy Emirates’ ice inflight entertainment system with Cooper. The ad ends with Cooper’s mother relaxing in Jennifer’s Private Suite, having exchanged places with the Hollywood star. Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing & Brand explained: “A year ago, when we launched our first ad featuring Jennifer Aniston, we were overwhelmed by what a social phenomenon it became. The humour resonated with audiences around the world, and the

ad was viewed by millions of people, generating thousands of conversations. Fans of both Emirates and Jennifer loved her effortless charm and humour, and enjoyed a story that deviated from traditional airline advertising. “We were overrun with requests to see Jennifer again. She has an enduring, universal appeal that is at once sophisticated, but also down to earth – a great match for our brand. This new ad perfectly captures the fun, spontaneity and glamour of flying on Emirates, and we are confident audiences will find it as memorable as the first.” The TVC was directed by indus-

try veteran and Oscar-nominee Bryan Buckley, who is acclaimed for his numerous Super Bowl ads. The script and creative concept was collaboration between Buckley and Emirates’ in-house advertising team and produced in conjunction with the WPP Group. The TVC can be viewed on the Emirates website or on the Emirates YouTube channel, Facebook page, Twitter and Instagram. Fans can join the conversation using the tag #JensBack.

The Golden Globe and Emmy awardwinning actress brings her distinctive personality, classic style, and a touch of humour, to showcase the A380.

Tourism India | October 2016 | 37


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ollowing an exclusive viewing of Oman Air’s latest CNN advertisement, Mr Paul Gregorowitsch Oman Air’s CEO opened the press conference by reaffirming the vision and objectives of the airline. He stated that Oman Air’s vision is “To Become the Best”, and that its objectives are to be a safe airline, to be the airline of First Choice, to make money by increasing revenues and reducing costs, to cater for growth as set out in the company’s ten-year plan, and to contribute to the development of the Sultanate. “I am pleased to report that Oman Air has achieved important progress over the last two years and I am optimistic about the company’s future. With the invaluable support of Oman Air’s Board of Directors, we have a clear vision, achievable objectives and a set of values to which all our employees are committed. We are also delivering an ambitious and dynamic programme of 38 | Tourism India | October 2016

fleet and network expansion. This has seen the company take delivery of outstanding new aircraft, introduce a range of exciting new destinations and launch new products and services which contribute to a seamless passenger experience. Despite substantial economic challenges, Oman Air is therefore in a strong position to continue its progress towards becoming a successful, sustainable company of the highest quality: in other words, To Become the Best,” said Mr Paul Gregorowitsch Oman Air’s fleet expansion programme has already made significant progress. With the first of the new aircraft being delivered in the last quarter of 2014, Oman Air fleet size stood at 35 aircraft by January 2015. One year later, in January 2016, the fleet had increased in size to 41 aircraft. Currently Oman Air’s fleet consists of four Boeing 787 Dreamliners, six Airbus 330-300s, four Airbus 330-200s, five Boeing 737-900s, 21 Boeing 737-800, one

Boeing 737-700 and four Embraer 175s. Meanwhile, the introduction of the first of many B787 Dreamliners – initially on our Muscat to Frankfurt service represents a step-change in the Oman Air long haul passenger experience. The aircraft offers guests more natural light, increased cabin pressure, cleaner cabin air and reduced noise. Benefits for the airline include outstanding fuel economy, reduced emissions and a lower noise footprint. Oman Air’s fleet size stands at 45 aircraft, with at least two more B737s expected to be delivered before the end of the year, and four more B787s due for delivery over the next two years. Mr Gregorowitsch also described how Oman Air’s network has grown in parallel with its fleet expansion. Recent international destinations to be added to the airline’s network include Manila, Jakarta, Singapore, Goa, Dhaka and


mer 2017 schedule. Mr Al Busaidy commented: “Having launched many attractive and extremely popular destinations over recent months, we look forward to further expanding Oman Air’s network in the course of the Winter 2016/17 and Summer 2017 schedules. Perhaps the most notable of these will be Guangzhou, our first destination in China, the operations of which will start from 9th December.” The strategic developments set out by Mr Gregorowitsch and Mr Al Busaidy were followed by a presentation on the subject of ‘Meeting customer expectations’, which was given by Abdulaziz Alraisi, Executive Vice President, Products and Brand Development.

Mashhad, Guangzhou in China will be launched on 9th December 2016.

Air’s services, added Mr Gregorowitsch.

Customer choice has been further broadened through the strategic use of codeshare agreements with airline’s that share Oman Air’s commitment to quality. The company currently operates codeshare partnerships with Emirates Airlines, Ethiopian Airlines, Royal Jordanian, Turkish Airlines, Sri Lankan Airlines, KLM Royal Dutch Airlines, Garuda Airlines, Saudia and Thai Airways.

Such investments have been made against a challenging economic background, warned Oman Air’s CEO. Year-on-year reductions in the levels of support offered to Oman Air by the government in 2014, 2015 and 2016 are set to continue and over-capacity within the air travel market is driving prices down, leading to a cut into potential yields.

“Oman Air has enjoyed a long history of working closely with commercial partners to deliver added value for our customers. The positive and productive codeshare partnerships that we have entered offer an expanded range of choices and increased convenience, and are also an excellent way of introducing more air travellers to Oman Air’s onboard products, hospitality and network.” Additional investments in a forthcoming new crew village at Muscat, crew reporting, flight simulators, headquarters infrastructure and management information systems are facilitating more efficient and effective delivery of Oman

In conclusion, Paul Gregorowitsch expressed his concern regarding the existing infrastructure at Muscat Airport which is affecting the growth initiatives of the National airline. He clearly identified the need to have a second runway available as soon as the new passenger terminal is inaugurated to cater for the planned growth and ongoing contribution to the national economy. The Chief Executive Officer’s remarks were followed by those of Chief Commercial Officer Abdulrahaman Al Busaidy. He provided details of Oman Air’s forthcoming Winter 2016/17 flight schedule, including anticipated new destinations, and offered an outline of what customers may expect of the Sum-

Mr Alraisi described how new menus had been developed for First Class, Business Class and Economy Class customers flying on European sectors. Guests at the press conference were invited to inspect the menus, which feature improved bakery products, a range of gourmet sandwiches and a selection of refreshed Omani dishes. Mr Alraisi went on to detail major changes in cabin service and branding at Oman Air. These include the introduction of improved inflight entertainment systems, which offer an increased choice of recently-released Hollywood movies and a broader range of TV programmes. Oman Air’s Chief Executive Officer, Paul Gregorowitsch, has delivered a key report on the airline’s progress and plans for continued expansion. Mr Gregorowitsch’s update was provided at a major press conference, held on 27th September 2016 in Oman Air’s Catering hall near Muscat International Airport. Additional details were supplied by Chief Commercial Officer Abdulrahaman Al Busaidy, and Executive Vice President, Products and Brand Development, Abdulaziz Alraisi.

Tourism India | October 2016 | 39


The rich heart of India, much of the original GondwanaThe land of the Gonds is now called Madhya Pradesh.

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ondwana existed before India was born. Gondwana was a supercontinent, consisting of South America, Africa, Madagascar, Antarctica, India, parts of South Asia, and Australia. This land split about 135 million years ago and the gigantic pieces began to float away from each other. 120 million years ago one wedge of Gondwana floated north towards the continent of Eurasia and became part of the southern edge of Eurasia. India had now been born; and the rich heart of India, much of the original Gondwana- The land of the Gonds is now called Madhya Pradesh. These early settlers attracted different races with different skills. These again merged with each other to form dynasties such as the Mauryas, the Guptas, the Chandelas, the Nawabs, the

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Holkars , and the Scindias. Great Dynasties built great cities; Out of great cities civilizations were born. Ujjain, Vidisha, Orchha, Khajuraho, Chitrakoot, Mandu, Bhopal, Indore and Gwalior are centres of great cultural traditions.

the inspiration for Rudyard Kipling's 'The Jungle Book,' and the much acclaimed Bandhavgarh National Park. There is so much more to explore in Madhya Pradesh such as the cave temples, hidden waterfalls, historic monuments and forested ranges in The Fauna and flora of the great the heart of India. Deccan Plateau today make MP one Madhya Pradesh Tourism is particiof the richest wildlife destinations in pating at the World Travel Market India. The national Parks of Pench, with its own stand to showcase its Kanha, Bandhavgarh, Panna are best high potential tourism attractions examples of synergy of conservation which include 3 World Heritage and professional tourism manage- sites, Khajuraho, Sanchi and Bhimment. If you are looking for Tigers, betka. Madhya Pradesh is the place to be. Come to Madhya Pradesh and Relive Madhya Pradesh holds 20% of In- the fun, carefree times of childhood dia’s tiger population and mind you in Madhya Pradesh! Shape-shifting India has about half of the world- marble mountains to ship-like hiswide Tiger population. Madhya toric monuments and a lot more, Pradesh is home to several national will make your heart sing in the inparks, including Kanha and Pench credible heart of Incredible India! National Parks, which served as


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or a destination wedding, deciding the most ideal location may be the most difficult decision you have ever made, especially when it comes to budget, convenience and ease of travel. So here are some cities around the world that will make for an amazing destination wedding. If you’re looking at getting married in India itself, then the usual options for a destination wedding would be Udaipur or Goa, but places like Coorg, Chennai and Bikaner are excellent options too. Tucked away in the Ghats of Southwestern Karnataka, Coorg is very well-known for its lush green forests, beautiful valleys, exotic spices and its rich, martial history. Rest assured, a wedding here will be one you’ll remember for the rest of your life. If a softer, more elegant ceremony is what you’re looking at, then Chennai would be an excellent option. One of the most splendid venues in South India for destination weddings, Chennai is well-known for its

tranquil beaches and dense forests. With an inimitable palette of visual backdrops, incredibly gracious hospitality and delicious cuisine, it’s a unique place for your dream wedding. But, if a regal wedding ceremony is your thing, then Bikaner is exactly what you’re looking for. Replete with luxurious properties and steeped in history and culture, Bikaner will give your wedding the kind of glamour that will set it apart. “When it comes to beautiful and romantic wedding destinations, India actually has it all. Right from towering mountains, breathtaking scenery, beautiful beaches and so much more,” says Viren Batra, co-founder of Nirvana Excursions. “A destination wedding in India is actually the perfect option, as you save time, money and effort, while still having a great experience. Every couple wants their special day to be a memorable one, and at Nirvana Excursions, we aim to make that a reality, right from the initial planning to the final trip execution.”

Being a very young and enthusiastic travel brand, Nirvana Excursions was established in 2013, specializing in unique travel experiences and customized solutions for the discerning traveller. The founders, Nidhi & Viren Batra, decided to launch their own travel brand after a good amount of personal travel, right from living in the middle of the Amazons to backpacking in the small remote villages of Highlands, with an aim to spread the travel bug. This passion also extends to every single service they offer, whether it’s as simple as visa services or as complex as a fully-customised world tour. The Nirvana team firmly believes in creating memories that their travellers will cherish, rather than just trips. At present, Nirvana caters to both budget and luxury travellers, providing a host of travel-related services, backed by a very enthusiastic operation team and an ever-growing home agent base across the country.

Tourism India | October 2016 | 41

If you’re looking at getting married in India itself, then the usual options for a destination wedding would be Udaipur or Goa, but places like Coorg, Chennai and Bikaner are excellent options too.


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ercure Hyderabad KCP, the newest entrant of Accor Hotels in Banjara Hills announced the opening of its contemporary and most happening lounge bar “IQ” located in the lobby. IQ is an ideal place for an evening wind down that provides a comfortable ambience to catch up with friends and colleagues. “IQ”- the Impression Quotient of Mercure Hyderabad KCP, is a trendy lobby lounge and bar that serves a heady mix of single malts, cocktails, mocktails and exotic collection of wines.

Tariang, Angad Bedi at IQ – The delighted to announce the opening of the IQ- The Lounge Bar at Lounge Bar. The lounge bar will offer a splendid Mercure Hyderabad KCP. IQ Lounge selection of premium beverages and Bar is an experience that translates wines with delectable finger foods, into a mysterious charm stimulating to bring a fresh new dimension to an inner comfort not for a moment city’s life. “IQ” is exclusively de- intruding into your inner or outer signed with an eye for the young space. With its beautiful ambience and urban people. With estheti- & eloquent service, IQ will enhance cally done interiors, the place feels the overall offering of Mercure Hymodern and stylish and is all set to derabad KCP. The Lounge bar will become Hyderabad’s most desirable give more room to our guests to venue to unwind. An intimate space chill and enjoy. We think it’s very to mix party and enjoy good quality important to have a venue where service. The bar creates a relaxed our guests can have a relaxed time.”

graced the occasion at the launch party. Guests were seen meeting, hanging out and partying with Taapsee Pannu, Kirti Kulhari, Andrea

modate around 75 people.

“IQ” is exclusively designed with an eye for the young and urban people. Scintillated ambience, grooving music, sumptuous food and and contemporary setting. The Scintillated ambience, grooving muwide collection The star cast of Pink, one of the place is comfortable, luxuriously ap- sic, sumptuous food and wide colof beverages! most awaited Bollywood movies, pointed and has capacity to accom- lection of beverages! A unique ex-

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perience of partying at Hyderabad. Speaking on the occasion Mr. IQ- City’s finest lounge bar at MerDinesh Rai, General Manager, Mer- cure Hyderabad KCP promises to be cure Hyderabad KCP said “We are the best in class!!!


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local Junction starts as a soothing space as the day begins and converts into a high-energy casual night spot by sundown. It binds together the concepts of an all-day diner and a casual lounge, thereby offering a seamless setting for every mood and time. With two existing day and night menus in place, Glocal Junction’s “Transition Hour” menu freshly introduces dishes and cocktails, which make the day to night shift a lot more interesting and will surely make you want to conspire to leave work early. Choose to eat from potato pops with special lemon masala to Glocal Junction’s crisp Amritsari fish nuggets served in an American sider while indulging in a range of transitional hot cocktails, be it Café Brulot or Bavarian Coffee. For those who wish to share their plates, do try the Charlie Squared options - a three-tier charlie, with two savory dishes from the transition special menu, accompanied by a sinful Malibu muffin, a pair of drunken lollipops and some pretzel sticks to munch on. Not to forget their mes-

merizing creation of desserts; the Kalkatta Paan Cheesecake, the Masala Chai Panacotta and their Firni Cream Brulle just to mention a few. The wide variety of choices on the new menu is created in an endeavor to cater to each guests’ individual tastes. For all those heading out early in the evening and in search of a place to grab a bite, this is the place to be. Set your foot in this informal juncture to unwind yourself. Grab a drink, order some starters to peck on and lounge in before it starts getting crowded for the night.

Say hello to Glocal Junction’s newly introduced “Transition Hour” menu, derived from a specially curated range of mouth-watering nibbles, pizzas, desserts and hot cocktails. It’s a one of a kind experience that’ll treat not only your palate but also the mood of it!

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K janki Parwal

eeping in mind my affinity towards heritage, my husband and I chose Neemrana fort and Palace in January this year for our 9th anniversary celebration. It is a Fort, Palace, Heritage hotel and a destination – all rolled into one. It is a nice weekend getaway for Jaipurites, around two and a half hour (147 km) from Jaipur by Delhi Jaipur highway [NH 8].The forts dates back to the 15 century and is crowned on the Aravalies and is built on 11 levels. It was built and refurbished from 15th to 19th century, which means the place has incorporation of architectural styles from the Rajputs to the Mughals. With the help of GPS we reached the Fort ,the entrance itself gave me

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a royal feeling, the guards all dressed up in traditional dresses and fort ‘s view from the bottom gave me majestic shadow to start my journey up through cobbled path, right from the Reception. There are various categories of room, each room in the fort and palace are unique – some are large and luxurious, others are tiny but airy, some expensive some just right for the budget international travelers. The rooms given named as “mahal’’ like Aman mahal, Gagan mahal, Hari mahal. Apparently, my husband and I choose Neelam mahal which was on the seventh floor. It was quaint room situated on the old part of the fort with thick walls and tiny windows that open to the mountain side, showcasing the grand living experience. My

room opened to royal courtyards garden and is ideally situated. Restaurants, cafes, both pools were steps away. If you need high tech stuff then, this is not hotel for you. Rooms do not have T.V.; bathrooms have a century old look. The rooms are locked using paddle style, the furniture evokes old times and it works perfectly as a part of whole concept. Each and every room has its own beauty, theme, style and décor. After relaxing in my room for a while, we went to explore the fort .I decided the fort palace was all I wanted to see that winter noon as I just had 24 hours to absorb the beauty of the majestic palace. The whole complex was full of flowers, bushes and trees. I loved the true maze of staircase, ter-


and amphitheater. There was also a baoli [water reservoir] depicting the ancient past. After the sunset, they had live performances in the amphitheater for the guest’s entertainment. There are different artist performing every day ,luckily Kathak dancer Archana Singh performed that night and left the audience spell bound .At night the fort looked even more beautiful with all lamps lit adding grandeur to the ancient charm. races, hidden courtyards, walk-able roofs, hanging gardens, and hallways. As I walked around I saw various part of the fort each more charming than other. I loved exploring and roaming around the fort for photography from different angles. I also discovered many nooks and crannies that transported me different time period and many secret tunnel type passages that lead to different part of the fort. I loved the passages that starts at Badal mahal and leads to Hawa mahal balcony. I was getting carried away by the nobility of the ancient times.

served snacks in one the courtyards near the canon, which reflected the glories of the past. I loved the pakoras, cakes, cookies, which was served with tea. The fort looked picturesque in the sunset. There were amenities like spa, gym, three restaurants, two swimming pools, [one heated]

After the cultural program, for the gala dinner we had to walk on the rocky stairs uphill to reach the dinner area around hanging garden. The buffets had a spread of Indian, Continental and Chinese cuisines .We ate to our hearts content and went down for a walk and captured some of the

Around sunset they Tourism India | October 2016 | 45


most beautiful memories under the moon light where the staff in one of the courtyards had planned for a complementary cake for our Anniversary to mark the occasion. Such a celebration of my anniversary left a glorious queenly feeling in my heart.The royal stay at the fort palace would have been indeed incomplete without a drive in the vintage car, so decided to take a vintage car ride of around 2 km in the village of Alwar, which reminded me of the ancient medieval era. Another interesting adventure, was the Fire fox zipping provided by the fort palace, which is longest zipping in India .To enjoy 400 m zip line over this beautiful fort around the Aravali hills, we had to trek about one km uphill .The view of the fort from the top was admirable opulent and worth capturing in your cameras. One of the most interesting hidden facts I liked about this fort palace was that the new architecture was so amazingly designed that it blended with the Mughal era. It is a perfect place not only for celebrations or re-

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laxation but also for Destination weddings too. My experience in one of the oldest traditional heritage resort was authentic and out of the world which is must visit. However, there are certain things to remember while going to Neemrana fort 1. You must carry your id proof with you. 2. There are no medicine shops near Neemrana fort so if you are travelling with kids make sure you have some medicines with you. 3. The place is not advisable for small children and people who have health problems as there are many staircases to climb throughout the fort. 4. They have rooms in almost all range starting from Rs. 3000 and goes up to Rs. 25000 per day .Every room has its own beauty and differentiating factor so

you got to research for kind of room you like. 5. Rooms can be booked online only and try to book well in advance else you may not get your desired room. 6. There is no intercom in the room so you will be kind of communication capped. So you may keep the STD landline number of the resort to communicate with them.


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t the top of every tourist’s list, India’s Pink City is a delightful fusion of tradition and modernity, While a trip blended impeccably. With its rich, ancient heritage, colourful culture to Jaipur and the extremely warm and friendly is always a local people, you will fall in love with unique expe- the city instantly. rience, when While a trip to Jaipur is always a you include a unique experience, when you invisit to Ran- clude a visit to Ranthambore and thambore and Chokhi Dhani, the fun just multiChokhi Dhani, plies. One of the most beautiful tiger rethe fun just serves in India, the forest of Ranmultiplies. thambore used to be a popular hunting ground for the Maharaja of Jaipur, before it was converted into a Tiger Conservation Sanctuary, and is now well-known for its three large lakes and the relatively easy spotting of tigers, leopards and variety of

birds inside the core zones. Besides the wildlife, you will also find ancient temples and mosques, hunting pavilions and vine-covered chhatris (burial tombs) scattered around the fort. While Ranthambore will give you and your little ones a chance to view tiger and other wildlife in their natural habitats, Chokhi Dhani will give your family a taste of Rajasthani

culture, like nothing else will. Filled with immense life and unique cultural experiences, Chokhi Dhani, meaning ‘special village,’ is a mock Rajasthani village, complete with open-air restaurants, a bevy of traditional entertainment with dancers, acrobats and other entertainers, as well as adventure park–like activities for your little ones.

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onaco Tourism was the centre of attention for Indian fashion industry and corporate bigwigs who were enthralled by the charming mix of history, culture, arts, luxury and fashion that Monaco offers. Renowned international fashion designer Ritu Beri, Amitabh Kant, CEO of Niti Ayog, Anil Lepps, CEO of Indiabulls and Shiv Jatia Chairman

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and Managing Director, Asian Hotels (North) Ltd. (Hyatt) were some of the faces that lightened the evening. The event was hosted by Guillaunme Rose, President of Monaco Government Tourist and Convention Authority, Eric Marsan, Sales and Marketing Director of Monaco Government Tourist and Convention Authority and Corinne Kiabski, Press and Communication Deputy

Director, Monaco Government Tourist and Convention Authority. In the backdrop of a glorious history to the magnificent views of Mediterranean combined with 300 days of sunshine and mild weather, Monaco offers an impeccable hospitality to the visitors throughout the year. Giving Indian wedding planners an insight into the stunning principality, Monaco Tourism also partnered with India's first-ever wedding desti-


nation show, Indian Wedding Travel Mart, in July as one of the lead country partners. It engaged with local wedding planners and designers to encourage high net-worth and upper middle-class families to host weddings overseas. As many as 35 wedding and event planners and photographers attended the event. Monaco hosts over 700 international level events around the year. Some of the renowned ones are Formula One Monaco Grand Prix, Monte-Carlo Rolex Tennis which takes place in the famous setting of the Monte-Carlo Country Club. Other events in the principality in-

clude International Circus Festival, Monte-Carlo Opera, Monte-Carlo Spring Arts Festival and Monte-Carlo Historic Grand Prix. Monaco, royal principality on the French Riviera, is often perceived as the most alluring little stretch of land on Earth. A place of moving beauty, Monaco has the green flora and calm weather of the Côte d'Azur. It's a seven minute helicopter ride from Nice. The charm of the principality is seen in the designer boutiques, posh hotels, luxury yachts and gourmet delight and a much personalised experience offering. Monaco lies on France's Mediterra-

nean coastline and is home to glitzy casinos, yacht-lined harbour and the prestigious Grand Prix race, which runs through Monaco’s streets once a year. Monte Carlo, its major district, has an elegant belle époque casino complex, ornate opera house and luxe hotels, boutiques, nightclubs and French and Italian restaurants. It is one of the world’s most desirable seaside destinations, popular with the world’s elite and famous for having 300 days of sunshine a year and mild temperatures. The mix of luxurious accommodation and family restaurants make Monte Carlo a popular destination.

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Monaco offers an impeccable hospitality to the visitors throughout the year.


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he Hong Kong Tourism Board (HKTB) has successfully concluded its India Travel Mission from 22nd – 26th August in Bengaluru, Mumbai, Kolkata and New Delhi. The Mission witnessed the participation of more than 30 delegates representing Hong Kong’s top land operators, hoteliers, and popular attractions like Hong Kong Disneyland, Ngong Ping 360 Limited, Ocean Park Corporation, sky100 Hong Kong Observation Deck, Trickeye Museum Global Co. Ltd. Key market agents not only from the four visiting cities, but also from Ahmadabad, Chennai, and Hyderabad joined the mission to strengthen their business ties with the Hong Kong trade representatives.

The Travel Mission successfully served as a business networking platform for both Hong Kong and local trade partners to explore and collaborate for new business opportunities during their The Travel Mission successfully meetings. served as a business networking 50 | Tourism India | October 2016

platform for both Hong Kong and local trade partners to explore and collaborate for new business opportunities during their meetings. More than 840 Trade Buyers participated in the Hong Kong travel mission to India.

shopping experience in HK.

For the first seven months of 2016, over 296,000 visitor arrivals from India visited Hong Kong. With direct flights and fabulous and dynamic Hong Kong experiences for travelers, Hong Kong continues to Harbour City sponsored the lunch- see beneficial opportunities from eons in all the cities during the ses- the second fastest growing outsion to help broaden the dynamic of bound market in the World.


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rand USA has had an immensely successful innings with its fifth annual India Mission organized for the travel trade from September 18th – 23rd 2016. The mission, traveling across three Indian metro cities of Mumbai, Bangalore, and New Delhi witnessed an excellent response from the Indian travel industry professionals. The U.S. delegation included representatives from 37 U.S. companies including destinations, attractions, hotels, and receptive operators – the largest group to date. The mission kicked off with the launch and showcase of Brand USA’s prestigious film, America Wild: National Parks Adventure produced with MacGillivray Freeman Films, in an IMAX 3D format in association with Brand USA and narrated by Academy Award winner Robert Redford, at the PVR Cinemas in Mumbai on 18th September to a select august audience including senior travel trade personnel, members of the Indian film fraternity, media, and staff of the U.S. Consulate. The film, celebrates the completion of 100 years of the National Park Service in the U.S. in 2016, showcasing a sweeping overview of the

national parks’ history packed with form for our partners to generate The mission equal parts adrenaline-pumping od- more business from this increasingly provided an yssey discovering the wilderness. productive market.” opportunity for The mission provided an opportuni- Ms. Sheema Vohra, Managing Di- U.S. suppliers to ty for U.S. suppliers to engage with rector, Brand USA in India added, engage with key key decision makers through free “Brand USA’s robust travel trade decision makflow one-on-one appointments with outreach coupled with effective con- ers through free the goal of increasing destination sumer marketing, cooperative en- flow one-on-one and product knowledge, business gagements and PR in India ensures appointments cooperation and travel bookings. new developments and partnerships with the goal The invitees included major stake- in this market, offering a bouquet of increasing holders from the Indian travel trade, of travel offering to the discerning destination and airline representatives, hospitality Indian visitor. We are thrilled by a product knowlrepresentatives and tour operators. great response from the Indian travel edge, business Additionally, a dedicated media day trade in all three cities are confident cooperation and was organised in New Delhi with that this trend will continue over the travel bookings. leading travel trade and consumer next decade providing an excellent media to interact with the U.S. part- opportunity for our Indian travel ners participating in the mission. partners to cultivate lucrative busiMr. Christopher L. Thompson, ness opportunities with the USA." President and CEO, Brand USA said, “As the number of Indian visitors to the United States continues to grow, the opportunities within India as a source market are numerous. In 2015, more than 1.1 million Indians visited the United States, a 17% increase over 2014. India will surely be a key contributor toward our goal of welcoming 100 million international visitors to the United States by 2021. Year after year, the India Mission provides a great plat-

Tourism India | October 2016 | 51


“The road show with Rosie Holidays has given us a great platform to further interact with the Indian market.”

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his initiative was conducted in partnership with five key resorts & hotels from Fiji Islands as well as Fiji Airways, the country’s national carrier Fijian music, dance, people and engaging educational modules on the destination, amongst many other elements, made Tourism Fiji and Rosie Holidays’ road show in India a grand success. The Fijian delegation consisting of Ahura Resorts, Matamanoa Island Resort, Namale Resort & Spa, Nanuku Auberge Resort, The Pearl South Pacific, Fiji Airways, Rosie Holidays and Tourism Fiji visited Delhi on August 22, Kolkata on August 23 and Mumbai on August 24, conducting a combination of frontline trainings as well as networking events. Speaking about the road show, Mat52 | Tourism India | October 2016

thew Stoeckel, Chief Executive Officer, Tourism Fiji, said, “India is an important emerging market with a lot of potential. A priority for us in this market is to capitalize on the new Fiji Airways Singapore service to attract more visitors from India via this new route. Fiji is a country that offers diverse experiences to travellers of different segments. From exclusive honeymoon getaways to warm family-friendly resorts, adrenaline pumping adventure indulgences to state-of-the-art MICE facilities, Fiji has a wide array of activities to suit the India market.”

trade on the various unique product offerings that Fiji islands has. The road show allowed all the tourism trade partners from Fiji to interact with over 200 key travel and tour operators, MICE providers, upmarket leisure operators and media personnel. Fiji as a destination offers much more with its breathtaking beauty combined with activities like water sports, sky diving, white water rafting, cultural tours, cave tours, river safari trips, shark diving, spas and a lot more.”

She continued saying, “We as Rosie Holidays understand the nature “The road show with Rosie Holi- of our Indian guests and we try and days has given us a great platform put in the extra effort while preparto further interact with the Indian ing itineraries for them. We are very market,” added Mr. Stoeckel. hopeful of the India market and look Adeline Lee-Erasito, Director Busi- forward to welcoming more visitors ness Development, Rosie Holidays to Fiji." Fiji said, “Our road show across Fiji Airways sponsored free of cost India familiarised the Indian travel tickets for winners of the raffle draw


in each market that the roadshow was held. Speaking about her experience, Wenchi Wang, Regional General Manager- Asia, Fiji Airways, said, “Fiji Airways is happy to have joined the road show since India market has always been our focus for Singapore and Hong Kong routes. We appreciate the quality of the seminar, networking cocktails as well as the meetings with different agents. In 2016, the performance India market increased double digit and we expect much more from India.” In addition to the air tickets, complimentary stay was gifted to winners of the raffle draw by all the hotels and resorts participating in the road show. Speaking about the road show, the partners have said:

dia,” says Wenchi WANG, Regional encouraging to see the interest and General Manager- Asia, Fiji Airways support of Fiji as a destination. Fiji “The response to the road show was over the years has become increasvery good with some great suppliers ingly popular in the India outbound and network opportunities. I believe market, mainly for high-end honeythat there is potential in the Indian mooners. Now with the Fiji Airways market for the uber luxury product direct flights from Singapore this that we offer - outside of just the ac- opens up more connectivity options commodation instead offering real for Indian travelers to Fiji and the experiences that this market will ap- potential to receive more families preciate,” Shashita Nand, Director and groups,” says Tiare David, Sales of Sales & Marketing, Nanuku Au- Manager, Ahura Resorts berge Resort opined.

“The road show was an excellent platform for us to continue marketing our product to the Indian travel fraternity. It gave us an opportunity to visit our key source markets and meet existing as well as potential trade partners. India is an important emerging market for Namale, especially for honeymooners, FITs, and small high-end incentive groups. We are looking forward to a successful season by welcoming more Indian clients to our ultra all-inclusive boutique resort” says Kajal Somaiya, India Representative, Namale Resort & Spa

“Fiji Airways was happy to join this road show since India market is always our focus for Singapore and Hong Kong routes. Thanks to Tourism Fiji and Rosie holidays for the organization of the activities. We appreciate the quality of the seminar and networking cocktail as well as the appointments with different “The response for the road show agents. In 2016, the performance of was fantastic with great turnouts at India market increased double digit all the events in the 3 cities. It is and we expect much more from In-

Tourism India | October 2016 | 53


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ordan Tourism Board (JTB) is delighted to announce that The Adventure Travel Trade Association (ATTA) will hold its regional Adventure NEXT Near East (ANNE) meeting in Jordan during the Spring of 2017. The announcement comes on the heels of the summit of The ATTA held in Anchorage, Alaska on September 19-22.

about travel and adventure date back thousands of years.

Dr. Abed Al Razzaq Arabiyat , Managing Director of the Jordan Tourism Board, expressed his enthusiasm towards hosting such an event in Jordan “Jordan Tourism Board North America (JTBNA) has spearheaded the efforts with ATTA to secure Jordan as the host for ANNE 2017, we are confident that we will The Minister of Tourism and Antiq- be able to showcase an exhilarating uities and chairman of JTB Board, adventure product”. Lina Annab, said “We are extremely ANNE promises to provide advenhappy and excited to see Jordan host- ture tourism globally with a media ing this very important event”, she connecting network for adventure added “holding Adventure NEXT writers, bloggers, photographers Near East in Jordan will showcase and editors who will be sharing the the stunning and breathtaking ad- latest adventure trends, destinations venture sites spread all over Jordan. and stories coming out of the region It will also provide a platform for as well of the globe. new ideas as well as development opportunities in the adventure field, Adventure tourism is a burgeoning making it an ideal meeting place for segment in the tourism sector all adventure tourism service providers over the world and in Jordan. Various from tour operators to accommoda- adventure milestones were achieved recently turning Jordan into a world tion suppliers and others.” class adventure hub. Projects such ANNE will be the first conference as the Jordan Trail that rivals major of its kind in a region where stories hiking trails in the world, as well as

54 | Tourism India | October 2016


the development of canyon sites all choice in the international markets. meet the ever increasing demands of The adopted strategies are tuned to global adventure traveler. reflect the true image of the Jordan The Jordan Tourism Board (JTB), tourism product, being a cultural, was founded in 1998 as an inde- natural, religious, adventurous, leipendent, public – private sector sure and MICE destination.

of sustainable adventure travel markets with focus on people, planet and profit 2) Network with destinations, tour operators, travel agents, accommodations, service partners and media partners worldwide, and partnership committed to utilize The Adventure Travel Trade Asso- 3) Access and deliver global and remarketing strategies to brand, posi- ciation (ATTA) has 1000 Members gional news, research, events, nettion and promote the Jordan tour- globally whose vision it is to 1) Sup- working and education. ism product as the destination of port and benefit from the creation

Tourism India | October 2016 | 55

“ANNE will also provide a platform for new ideas as well as development opportunities in the adventure field, making it an ideal meeting place for adventure tourism service providers from tour operators to accommodation suppliers and others.�


Las Vegas is known as the “Entertainment Capital of the World” – a destination that has something for everyone.

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he Las Vegas Convention and Visitors Authority (LVCVA), the official destination marketing organization of Southern Nevada, participated in the fifth Brand USA India Mission from 18 to 23 September, 2016. A total of 47 delegates, representing 37 U.S. tourism organizations from destinations, attractions, hotels and destination management companies attended the mission held across the three major metro cities of Mumbai, Bangalore and New Delhi. Two prominent partners from Las Vegas participated in the mission this year, Caesars Entertainment and Papillon Grand Canyon Helicopters.

once again this year. It gives us the opportunity to share the latest updates from the world's most exciting destination with our travel industry partners in India," said Michael Goldsmith, Vice President of International Marketing for the LVCVA.

Rugby Sevens, among others.

July 2016 was the best month on record for Las Vegas visitation, after the destination welcomed more than 3.8 million visitors during the month. The latest statistics from the LVCVA reinforce the continued Las Vegas is known as the “Enter- strength in Las Vegas visitation. Las tainment Capital of the World” – a Vegas is currently positioned to destination that has something for break its 2015 record of 42.3 mileveryone. From high-caliber head- lion visitors. liner entertainment including Jen- Looking ahead, the LVCVA is worknifer Lopez, Mariah Carey, and El- ing to further solidify its position as ton John, to live productions such the No. 1 trade show destination by as Blue Man Group and Cirque du investing in the Las Vegas ConvenSoleil – Las Vegas offers memorable tion Center District. In addition to experiences every day of the week. renovating the 3.2 million squareLas Vegas also plays host to a variety foot campus, the project will expand of events that return to the destina- the convention center by 1.4 mil"India is an important market for Las tion year after year: Life is Beauti- lion square feet, including 600,000 Vegas, and we are delighted to be a ful festival, National Finals Rodeo, square feet of additional exhibit part of the Brand USA India Mission Rock ‘n’ Roll Marathon and the USA space.

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Tourism India | October 2016 | 57


shopping opportunities to tourists, apart from great restaurants such as Ding Tai Fung and many other sight-seeing opportunities.

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elebrate the uniqueness of Taiwan which has been described as the most underrated travel destination to travel in Asia. The gorgeous beaches, excellent hiking spots, tropical mountain spots and thriving night culture add to the wholesome travel experience that truly estab58 | Tourism India | October 2016

lishes the reputation of Taiwan as a country of diversity. Visit the tallest skyscraper in Taipei with 101 floors that incorporates the design elements of traditional and modern styles. Taiwan's treasured skyscraper is located in the modern eastern part of the city. The dazzling view of the building offers endless

Taiwan has also been rated as the best place to travel in 2016 by Travel + Leisure magazine. "For years, without fanfare or fuss, Taipei has been establishing itself as one of Asia’s most compelling cities. The efficient (and clean) public transportation system makes it a dream to navigate; its spectrum of culinary offerings, from street-food stalls to fine-dining restaurants, rivals Singapore’s; and the arts scene is finally getting some recognition. The city has been named the World Design Capital for 2016, and construction on the Taipei Performing Arts Centre by OMA (Office for Metropolitan Architecture), a complex with three theaters, should be complet-


ed this year. It’s a visually arresting piece of contemporary architecture guaranteed to turn heads. Other examples of the city’s creativity can be found at Gallery 100, which spotlights regional talent, and the more eclectic Aki Gallery. There’s been an increase in interesting hotels, as well. The palatial Mandarin Oriental is the swankiest place to stay, but there are also clever boutiques, like the new Elite Hotel, a design-centric property from a beloved local bookstore chain.

tional parks and forests. Rail passes are standardised and cheap on fast and modern lines. Entry to many attractions and temples are cheap, and even major museums are affordable. Eating, perhaps the main attraction in Taiwan is accessible to all whether tucking into dumplings at a street stall or enjoying high-end fare at lower prices than comparable cities."

On the eastern coast of Taiwan is perched the Taroko National Park that features amazing valleys, steep Lonely Planet 2015 has rated Tai- cliffs and the adventurous tunnel of wan as the best value destination Nine turns in the island. Admission for 2015. "Taiwan delivers great all- is free of cost and the ideal time to round value. Taipei is significantly visit is during the months of July and cheaper than Hong Kong, Seoul or August. Tokyo, and while hotels are a bit ex- Nature lovers can enjoy the breathpensive, dorm beds and homestays taking views of the Sun Moon Lake abound in Taiwan and camping is where tourists throng in large numcommon in a lot of the island’s na-

bers during the sunrise and sunset hours. Located in the Nantou country, Sun Moon Lake is open seven days a week. Taiwan is located in the western Pacific Ocean 160 km (100 miles) off the southeastern coast of the Chinese mainland and is a convenient gateway to Asia for the Indian traveler. A number of airlines such as China Airlines, Cathay Pacific, China Southern and Thai Airways fly directly or with a stopover in to Taipei’s Taoyuan International Airport from the Indian metros of New Delhi and Mumbai. The average flight time between India and Taiwan is of about 6.5 hours; and Taiwan is 2.30 hours ahead of India.

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Taiwan has been rated as the best place to travel in 2016 by Travel + Leisure magazine. ‘Lonely Planet’ 2015 has rated Taiwan as the best value destination for 2015.


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wo iconic New Zealand coastal landscapes appear in a big screen role in newly released DreamWorks Studios’ ‘The Light Between Oceans’. The spectacular South Island locations – in the Marlborough wine region and on the Otago Peninsula – stand in for a remote Australian island that was the original setting for the story.

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ape Campbell, on the southern edge of Cook Strait between the North and South Islands, is one of the film’s most identifiable locations. Marlborough is best known as New Zealand’s major wine producing region and for the Marlborough Sounds – a diverse landscape of extensive coastline, sheltered waters and forests to frame a multitude of outdoor pursuits. The Cape Campbell lighthouse sits

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Starring Oscar nominee Michael Fassbender, Alicia Vikander, and Oscar-winner Rachel Weisz, The Light Between Oceans is directed by Derek Cianfrance, who also wrote the script based on the debut novel from M.L. Stedman. The international best-seller takes place on a remote Australian island in the years following World War I, and tells the story a lighthouse keeper and

his wife who are faced with a moral dilemma when a boat washes ashore with a dead man and a two-month-old infant. When they decide to raise the child as their own, the consequences of their choice are devastating. Production on the film included several weeks of filming in the Marlborough and Otago regions of New Zealand.

on a headland above distinctive white cliffs rising from the southern end of Clifford Bay. The location can be accessed by a one-day walk on the Marfells Beach to Cape Campbell route. It is a popular spot for picnics and camping however, as the area can only be accessed at low tide, it is important that visitors check in with the Department of Conservation before setting off. Alicia Vikander’s first day on set began with an extra early call – a 2am

pickup and drive to the lighthouse for her first take. "I just looked out and saw this huge lighthouse, which is pretty extraordinary," Vikander recalls. "And the film crew was up on the top, so I started to climb up to the top. And they had timed it so the second I came up there, the sun just popped up over the horizon. It was probably the most extraordinary sunrise I had ever seen. It's not me acting, really, in the film when I see it."


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unedin and the Otago Peninsula, on the south-eastern coast of New Zealand’s South Island, features in several key scenes including the Harbourmaster’s house and Graysmark. One of New Zealand’s oldest and most important settler cities, Dunedin’s Scottish heritage is reflected in the architecture, restaurants and bars. Dunedin sits snugly on Otago Harbour. The surrounding beaches and inlets are numerous and spectacular while, just beyond the city limits,

beautiful Otago Peninsula is a haven for significant wildlife populations and world-leading sustainability projects. Tourists can experience the Graysmark location, on Otago Peninsula, on a wildlife tour encounter with penguins, seals and albatross. At nearby Larnach Castle - New Zealand’s only true castle - visitors can take a garden tour, enjoy lunch or dinner, or even stay the night. Fletcher House, which features as the Harbourmaster House, is a restored Edwardian villa built in 1909.

It is open to the public on weekends and public holidays. The Otago Peninsula has many walking and mountain biking tracks, and outdoor activities include kayaking, fishing, and surfing. Blurb: The spectacular South Island locations – in the Marlborough wine region and on the Otago Peninsula – stand in for a remote Australian island that was the original setting for the story.

The spectacular South Island locations – in the Marlborough wine region and on the Otago Peninsula – stand in for a remote Australian island that was the original setting for the story.

Tourism India | October 2016 | 61


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ndo Maldivian commercial ties date back centuries when sea farers established trading ties between the southern coast of India and the Maldives. Thus, bilateral relations between India and Maldives are centuries old. The two countries share ethnic, linguistic, cultural, religious and commercial links steeped in antiquity and enjoy close, cordial and multi-dimensional relations. His Excellency Ahmed Mohamed, High Commissioner of the Republic of Maldives to India, speaks about the strong bilateral relationship between India and Maldives.

Growing from modest beginnings IndiaMaldives bilateral trade now stands at Rs Present day ties are over 5 decades old. Maldives attained independ1000 crores. ence in 1965 and India was amongst

Growing from modest beginnings India-Maldives bilateral trade now stands at Rs 1000 crores. India and Maldives signed a trade agreement in 1981 which provides for export of essential commodities. Since February 1974 the State Bank of India (SBI) has played a vital role in the economic development of the Maldives. The bank has provided loan assistance for the development and promotion of island resorts, export of marine products and business enterprises.

terms of tourists, India is becoming an important source market for the Maldives and current tourist arrivals from India to Maldives between January-June 2016, stood at 30,101, an increase of 14.9% over the same period of tourist arrivals in 2015.

The Maldives is situated in a strategically significant location amidst the equator. Hence, easier access to the Maldives aboard first-class airlines and cruise liners has made it a hub for MICE events. The MICE industry of the Maldives is known Indian investments are present in for providing specialised clients with the financial, tourism, real estate extensive planning and excellent sersectors and in trading in a meaning- vices. ful manner. In addition, there is a Cruise tourism also has lot of polarge presence of Indian expatriates tential, with inclusion of a cultural working in the health, education and component that will provide a new commerce sectors of the Maldives type of adventure to tourists with as well. experience of India, Sri Lanka and

the first few countries to recognize the new country. Indian diplomatic mission in Male was established in Tourism is the largest contribu- Maldives. 1972. Maldives established a mis- tor to the Maldivian economy. In sion in India in 2004, in New Delhi. 62 | Tourism India | October 2016


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nterContinental Hotels Group (IHG®), one of the world's leading hotel companies, has signed a management agreement with Hotel Properties Limited (“HPL”) to open a new InterContinental® resort on the island of Maamunagau in the Maldives. The 83-room InterContinental® Maldives Maamunagau Resort will mark the brand's entry into the Maldives when it opens. This is the third resort that IHG has in partnership with HPL. The Singaporebased property owner and developer also own Holiday Inn Resort Kandooma Maldives and Holiday Inn Resort Vanuatu. According to Maldives Ministry of Tourism, over 50,000 Indians visited the Maldives in 2015 making India among the top five countries from where tourists visit the Maldives, and this number is increasing. In February 2016, India and the Maldives formed a Joint Working Group to take measures to boost tourist traffic between the two countries. Maldives has also launched ‘Visit Maldives 2016’ campaign to promote tourism, with the aim of having 1.5 million tourists visit the country in 2016.

Maamunagau Island is located at the southern point of Raa Atoll (North Maalhosmadulu Atoll). International travellers can take a seaplane directly to the resort from Male's Ibrahim Nasir International Airport. Guests planning a quiet getaway will enjoy the clear lagoon and a pristine white beach at InterContinental Maldives Maamunagau Resort. Guests will have a range of food and beverage to choose from at the resort's bar and restaurants which includes an all day dining restaurant. Young travellers can indulge in specially tailored meals from the InterContinental Planet Trekkers Menu before going off for an afternoon of fun at the Planet Trekkers Kids Club. InterContinental Maldives Maamunagau Resort will also feature a Club Lounge, pool and spa where guests can lounge and relax. Adrenaline-seekers will enjoy the wide range of water sports such as snorkeling, canoeing and jet skiing at the nearby sea sports centre.

said: “Tourism in the Maldives has been a major contributor to its economy, contributing more than 40 percent of the country's GDP last year, and sentiments are positive as the country continues to be one of the world's most highly sought after travel destinations.” Stephen Lau, Chairman, HPL Hotels & Resorts Pte Ltd, said: “As part of our growth strategy we continuously seek the right opportunity to expand our portfolio across the Asia Pacific and Indian Ocean region. We see huge potential to grow our resorts business in the Maldives and Maamunagau Island is the perfect setting to develop a luxury InterContinental resort.” InterContinental Hotels & Resorts is the largest luxury hotel brand globally. Across Asia, Middle East, and Africa there are 68 InterContinental properties open including InterContinental® Chennai Mahabalipuram Resort, InterContinental® Marine Drive-Mumbai based in India.

Jan Smits, Chief Executive Officer, Asia, Middle East and Africa (AMEA), IHG,

Tourism India | October 2016 | 63

This is the third resort that IHG has in partnership with HPL. The 83-room InterContinental® Maldives Maamunagau Resort will mark the brand's entry into the Maldives when it opens.


Freediving centre opens at Anantara Kihavah just in time to swim with giants.

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nantaraKihavah Maldives Villas, located in Baa Atoll, a UNESCO Biosphere Reserve, offers guests the chance to get up-closeand-personal with manta rays at the world’s largest natural manta feeding destination, during their annual migration across the Indian Ocean.

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For the first time, guests have the rare opportunity to freedive with the gentle giants at the protected site of Hanifaru Bay, which can attract more than 100 rays around the time of the full moon. With the season well underway, guests still have time to witness the spectacle first hand before the end of November

or to plan ahead for the next season which starts in May 2017. With a wing span of up to 7 metres, manta rays congregate at Hanifaru Bay during the southwest monsoon and, with optimum wind and tide conditions, enter a shallow cul-de-sac in the reef to feed on microscopic plankton, small fish


and crustaceans. The Anantara team works closely with the rangers who protect Hanifaru Bay to get the insider scoop on the mantas’ movements so that guests can quickly reach the site, which is located only 45 minutes from the resort, maximising their chances of spotting the rays. Scuba diving is not permitted so guests now have the choice of snorkelling or freediving. Hot on the heels of sister resort AnantaraDhigu Maldives’ announcement in May that it was opening the first PADI-accredited freediving centre in the Maldives; AnantaraKihavah is now also fully licensed. Whilst freediving has been popular in the Maldives for some time, the PADI certification offered by Elements, the water sports centre at AnantaraKihavah Villas, teaches divers proper breathing techniques and trains them on how they can enjoy the sport safely.

Coasting through the ocean with flowing, graceful movements that echo the natural motions of the mantas that surround, freedivers experience a sense of oneness taking the Maldives’ manta experience to an entirely new level. Closer encounters, liberating mobility and the ability to glide with freedom from scuba or snorkelling equipment enhance an already unforgettable outing.

Talya and the Elements team at AnantaraKihavah Villas are dedicated to safeguarding the wellbeing and habitat of the manta rays and enforce the strict regulations that have been set by the local rangers. Known for its commitment towards sustainability and protecting the local environment, AnantaraKihavah Maldives Villas also launched a coral adoption programme when the resort opened in 2001. Over the five At the helm of AnanaraKihavah’s years to date, Anantara’s team has freediving centre is Talya Davidoff. continued to enhance its reef initiaA passionate, advanced freediving tives to accelerate the regeneration instructor, Talya is also a fully quali- of coral growth. fied marine biologist and a competi- AnantaraKihavah, which offers 79 tive freediver with a personal best of spacious private pool villas poised a depth of 42 metres. Adding even overwater or nestled on a private greater depth to her aquatic exper- beach, is located 30 minutes from tise, Talya will be undergoing train- Male by seaplane and boasts an ing with freediving world champion, abundant and colourful house reef Alexey Molchanov, before the South of its own. African Championships in June next year.

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ising above the banks of Bangkok’s picturesque Chao Phraya River, the world’s first purpose designed AVANI hotel, AVANI Riverside Bangkok Hotel, offers a smooth blend of contemporary style, modern warmth and stunning views across Asia’s most dynamic city.

On arrival guests are immediately greeted by an arresting view of the Chao Phraya River from the vast lobby, located on the eleventh floor. The open plan design blends reception, lounge, meeting, chill out and restaurant spaces. The interiors are spacious; the driving ethos is modernity, fused with comfort and From the top of the 26-storey hotel great craftsmanship. at the rooftop bar and pool, to the The interconnected communal lobby, AVANI Riverside gives guests spaces encapsulate the idea of mixa place to relax and unwind, and a ing business with pleasure. Whether base to start exploring nearby neigh- checking in or checking emails, here bourhoods and popular tourist sites guests can connect with fellow travalong the ‘River of Kings’. ellers. The Long Bar serves a variety of refreshments, guests can enjoy 66 | Tourism India | October 2016

sunrise breakfast or sunset dinner at Skyline and The Pantry serves a mix of comfort food and artisanal deli snacks around the clock. In addition the lobby also includes a secluded space for meetings or catching up with friends. All of the hotel’s 248 stylish guest rooms and suites, boast uninterrupted city and river views and attention has been given to guests wellbeing with all the elements required for a relaxing stay and a good night’s sleep. The neutral décor is a blend of comfort and modernity, natural materi-


bar, intimate or collective, are designed for socialising and include an indoor lounge with a DJ booth, an open show kitchen, wine wall and outdoor lounge-style restaurant and bar. Cocktails are courtesy of a world class mixologist, with the creative cocktail menu split into “House Alternatives”, “Historically Classic” and “Mixology Interfusions” where you’ll find new cocktails such as the Reaching new heights, the rooftop Molecule of Love, a mellow blend of space on the 26th floor is the ideal Chambord raspberry liqueur, Maliplace to take in uninterrupted views bu and strawberry flavoured caviar of the city while relaxing at the in- pearls to make it pop. finity pool, enjoying a sundowner or Exercise is a great way to recover hosting a business dinner in style. from jet lag or blow off some steam Alongside the impressive pool is a and the gym offers a world class living wall, both lying parallel to the river view. AVANIFIT features the river, giving a sense of continuity. A latest cardio equipment enabling multi-purpose sunken lounge area guests to maintain their usual worklocated in the middle of the terrace out routines. has a retractable roof providing sun- Contemporary, pure and relaxed, light or shade, whatever the mood. AVANISPA offers a tailored experials and high-tech equipment, along with extra conveniences such as a rain shower, dedicated work station with free WiFi and a media hub docking station. Each of the spacious River View Junior Suites features a bathroom with a view, outfitted with a freestanding tub where guests can soak whilst taking in the ever-changing river scene below and the glittering Bangkok skyline.

AVANI Riverside raises the bar for conferences and meetings in Bangkok. The new multi-purpose events complex on the 10th floor offers over 4,500 sqm of flexible space for gala banquets for up to 1,300 guests or small intimate meetings and every option in between. It also offers an open kitchen - a highlight for any wedding, party or business function.

The hotel’s riverside location makes all of Bangkok’s attractions easily accessible. Shuttle boat services link to the Asiatique night market and entertainment complex, and also the BTS Skytrain at the central Saphan Taksin boat pier for swift connections to major commercial, shopping and entertainment districts. For those who prefer not to stray too far, Riverside Plaza adjoins AVANI Riverside Bangkok Hotel offering a variety of restaurants, bars At the other end of the terrace is ence focusing on guests physical and shops. ATTITUDE, Bangkok’s newest needs such as the signature touch rooftop hot spot to see and be seen. treatment; a soothing oil massage Different areas of the restaurant and coupled with stretching techniques.

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AVANI Riverside gives the modern traveller a space to stay, work, meet and relax while encouraging them to embrace their AVANIattitude.


PER AQUUM Huvafen Fushi, known locally as ‘Dream Island’, is located 35 minutes by speedboat from Male and is home to the world’s first underwater spa as well as one of the best house reefs in the Maldives.

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n a first for the island nation of the Maldives, global luxury trendsetter PER AQUUM Hotels & Resorts brings the final curtain down on ‘Motions of the Ocean’, a series of open air gala ballet performances by some of the best dancers from Russia and the UK.

Aspiring dancers staying at the resorts also seized the unique opportunity to take part in private master classes with Xander, including the In stark contrast to the grandeur of world’s first underwater barre lestheir natural ‘habitat’ at St Peters- son in Subsix, PER AQUUM Niyburg’s Imperial Theatre, the dancers ama’s subaquatic playground locatcaptivated guests with excerpts from ed 500m out to sea. performances of Scheherazade, PER AQUUM Huvafen Fushi, As part of PULSE, PER AQUUM’s Giselle Act 2, Carmen and Don known locally as ‘Dream Island’, stream of immersive guest experi- Quixote set against a backdrop of is located 35 minutes by speedences, ‘Motions of the Ocean’ de- palm trees and infinite Indian Ocean boat from Male and is home to the buted at PER AQUUM Niyama with views. Highlights included a ‘Ballet world’s first underwater spa as well the dancers taking their final bow 101’ solo by Xander, choreographed as one of the best house reefs in the at PER AQUUM Huvafen Fushi. by Eric Gauthier, the award-winning Maldives. PER AQUUM Niyama ofFirst soloist Xander Parish, origi- Canadian-born dancer, choreogra- fers the luxury of choice with its twin nally from East Yorkshire in the UK, pher and musician, which provided islands Chill and Play, located just a topped the bill with a handpicked a humorous introduction to classical 45 minute spectacular seaplane ride group of soloists comprised of ballet. from Male. 68 | Tourism India | October 2016

dancers from St Petersburg's Mariinsky and Mikhailovsky Theatres, including Oksana Bondareva and Yekaterina Chebykina.


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70 | Tourism India | October 2016


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