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EDITOR’S NOTE

IT’S HIGH TIME TO REVIEW AND RESOLVE

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he Tourism sector’s huge potential and its growth is said to be faster than the global economy as a whole, which begs the question, what can we do to make this Industry’s growth planned, and sustainable while also keeping it inclusive?

As more and more people from all over the world discover this sector, the need ensure environmental safety and sustainability by the tourism industry grows. Forecasts for 2018 suggested that growth will continue and Travel& Tourism is expected to support more than 400 million jobs globally, which equates to 1 in 9 of all jobs.

As tourism broadens its scope target to forests, there are increasing concerns of environmental jeopardy, with cases like in the Western Ghats where tourists laid waste to various remote areas, mostly due to poor waste management, with cleanups become less effective than intended and areas which tourists are not allowed to enter because of environmental reasons getting littered, a complicated security issue.

The usage of plastic is always high as a result of growing consumerism, which is often seen as a looming threat to the environment. Unplanned and unregulated urbanization happening caused by the increase in tourist footfalls always end up with poor waste management, especially plastic waste doesn’t make the situation any better. Since tourists move from destinations within a stipulated time, the waste disposal in tourism spots are always handed over to local communities or the authorities.

According to UNEP, approximately 8 million tones of plastic are dumped into the ocean every minute,

making our oceans a plastic broth. We buy one million plastic bottles every minute, a large quantity of them ending up in our surroundings. More than 15,000 tons of plasticwaste is generated in India alone every day.

The lack of more serious efforts from Industry stakeholders and the rest of the Tourism fraternity could have sever and lasting negative consequences beyond the loss of serenity in the nature around us.

Initiatives such as #BeatPlasticPollution as the theme of World Environment Day, 2018 help educate local economic activities and inspire them to take up more initiatives.

Tourism Carrying Capacity study is a holistic way of understanding how much tourism a specific place can contain, without impacting other important activities of the place. The capacity of a place to handle plastic waste by looking at consumption and disposal of plastic, the capacity of the place to segregate waste and the capacity to recycle plastic waste, would form a component of the tourism carrying capacity.

Each destination will be unique about their own tourism carrying capacity and should assess kind of tourism and the volume that it can sustainably handle.

The world is reeling under a plastic management crisis where a sizeable amount of it being contributed

by Tourism. It’s high time to revive and resolve the problem and the authorities and Tourism fraternities cannot ignore their responsibilities to check the unplanned growth of tourism.

Rajani A Executive Editor

August 2018 Tourism India

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CONTENT

Tourismindiamag

BANGLES HAVE ITS OWN SIGNIFICANCE IN INDIAN CULTURE AND MARKED AS THE EPITOME OF FEMININE GRACE.

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MALABAR TO BE MAIN THEME OF KTM 2018 SRILANKAN TOURISM & SPICELAND HOLIDAYS TO WOO INDIAN TOURISTS

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MANAGING EDITOR Ravisankar K V EXECUTIVE EDITOR Rajani A CONSULTING EDITOR Biju Thomas ART EDITOR N Bhattathiri DESIGN EDITOR Gopakumar K PHOTOGRAPHER Vivek R Nair, Murukesh Iyer BUSINESS & EDITORIAL ASSOCIATES LONDON T Haridas +44 7775833754 GERMANY Thomas Kannenkeril +4915124367982 NEW DELHI D Anilkumar +91 9868123311 MUMBAI K.V. Satyanath +91 9745598126 KOLKATA Jayasree Singh +91 94330 60333 BANGALURU Damodaran K Nair +91 8310955261 COIMBATORE Biju Thomas +91 9944562027 PONDICHERRY Ramasubramanian +91 9894977161 EDITORIAL & CORPORATE OFFICE TOURISM INDIA PUBLICATIONS PVT. LTD SEKT 52, TOURISM HOUSE, THAMARAKULAM LANE SASTHAMANGALAM P O, TRIVANDRUM, KERALA, INDIA 695010 TEL: +91 471 2315256 FAX: +91 471 2315197 CONTACT US editor@tourismindiaonline.com Mob: +91 9847060531 circulation@tourismindiaonline.com Mob: +91 99471 60531 marketing@tourismindiaonline.com Mob: +91 99472 60531 Internet edition www.tourismindiaonline.com No part of this magazine may be reproduced without the written permission of TOURISM INDIA PUBLICATIONS PVT LTD. All rights reserved. Copyright @2018 Edited, Printed and Published by Ravisankar K V on behalf of TOURISM INDIA PUBLICATIONS PVT LTD, SEKT 52, Tourism House, Thamarakulam Lane, Sasthamangalam P O, Trivandrum, Kerala, India 695010 Printed at Maya Offset Printers, Eroor, Ernakulam for Arsha Offset Graphix, Janvilla Lane, Sasthamangalam PO, Trivandrum 695010 Editor: Ravisankar K V

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THE INCREDIBLE

’JINGLE-JANGLE‘ OF INDIAN

CULTURE

BANGLES HAVE A TRADITIONAL VALUE AND CONSIDERED TO BE INAUSPICIOUS FOR A MARRIED WOMEN ESPECIALLY FOR MOST INDIAN WEDDINGS.

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TS

Tourism industry people, including hoteliers and tour operators and Kerala Tourism join hands for this [KTM] big event.

MRS. RANI GEORGE, Mrs. Rani George, Secretary, Tourism Department.

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NEELAKKURINJI WILL ADORN THE HILLS OF MUNNAR Projects of Rs. 106.39 Cr were sanctioned for development of cruise terminals in four States.

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AVEDA KUMARAKOM BECOMES FIRST PARK REGIS IN SOUTH INDIA 11

‘ADVENTURE TOURISM’ AS A ‘NICHE TOURISM’ PRODUCT

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INDIA & NEPAL FOR MUTUAL PROMOTION & CONUSLTATION

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SRI LANKAN TOURISM WITH SPICELAND HOLIDAYS TO WOO INDIAN TOURISTS

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MALABAR TO BE MAIN THEME OF KERALA TRAVEL MART 2018

Trinco Blu Hotel in Sri Lanka offers a complete package of adventure-based activities.

500 plus buyers from 73 countries will attend the 10th edition of the KTM.

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COCOON MALDIVES

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CULINARY DELIGHTS OF MARIGOLD COVER PHOTO: PRABHASH SAHU

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NEW STEPS TO INCREASE CRUISE TOURISM

Cocoon Maldives gets its glamour quotient up with Indian TV stars.

NEWS/GLOBAL TRENDS

TRAVEL & TOURISM CREATED 1 IN 5 JOBS GLOBALLY: WTTC TOURISM’S DIRECT, INDIRECT AND INDUCED IMPACT ACCOUNTED FOR: US$8.3 TRILLION CONTRIBUTION TO GLOBAL GDP

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TTC’s annual Economic Impact Research, recently released report shows that Travel & Tourism was responsible for the creation of 7 million new jobs worldwide and 2017 was a bumper year for the global Travel & Tourism sector, which grew at 4.6%, 50% faster than the global economy as a whole (3% growth during 2017).

Gloria Guevara, WTTC President & CEO said, “Travel & Tourism creates jobs, drives economic growth and helps build better societies. Our research shows that our sector was responsible for the creation of one in five of all jobs globally. In the last few years, Governments around the world are realizing the extraordinary benefits of tourism and I congratulate them for taking steps to maximize our sector’s potential.”

The Travel & Tourism sector has outperformed the global economy and in 2017 it showed stronger growth than all sectors including manufacturing (4.2%), retail and wholesale (3.4%), agriculture, forestry and fisheries (2.6%) and financial services (2.5%). In 2017, Travel & Tourism’s direct, indirect and induced impact accounted for: US$8.3 trillion contribution to global GDP (10.4%) 313 million jobs, 1 in 10 jobs around the world US$1.5 trillion exports (6.5% of total exports, 28.8% of global services exports) US$882 billion investment (4.5% of total investment) Ms Guevara continued, “2017 was the best year on record for the Travel & Tourism sector. We have seen increased spending as a result of growing consumer confidence, 10

Tourism India August 2018

In the last few years, Governments around the world are realizing the extraordinary benefits of tourism.

GLORIA GUEVARA, President & CEO, WTTC

both domestically and internationally, recovery in markets in North Africa and Europe previously impacted by terrorism and continued outbound growth from China and India. This is great news for the millions of people who depend on our sector for their livelihoods.” Highlights from around the world include: Europe’s performance was better than previously expected with 4.8% growth as longhaul demand recovered strongly, accompanied by strong intra-regional travel thanks to the strength of the European economy.

According to the International Air Transport Association (IATA) in 2017, European airlines recorded passenger growth of 8.1% and over 1 billion passengers for the first time. Travel & Tourism’s contribution to GDP in North Africa grew by 22.6% in 2017, showing a strong rebound from the impacts of terrorism in previous years. Stellar performance from Egypt (72.9%) and solid growth in Tunisia (7.6%) inspire confidence in the region.

NEWS/GLOBAL TRENDS

‘ADVENTURE TOURISM’ AS A ‘NICHE TOURISM’ PRODUCT TO PROMOTE INDIA AS A 365 DAYS’ DESTINATION

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he Ministry of Tourism has recognised ‘Adventure Tourism’ as a ‘Niche Tourism’ product to promote India as a 365 days’ destination and attract tourists with specific interest. A Task Force on Adventure Tourism has been set up in October 2016 to act as a forum for resolving issues related to development and promotion of Adventure Tourism in the country. It has also been decided to promote 2018 as the ‘Year of Indian Adventure’. Apart from the above, Adventure Tourism is regularly highlighted for promotion as part of the Incredible India Campaign in the print, electronic, online and outdoor media in India and abroad as well as at the various travel trade exhibitions overseas.

Development and promotion of tourism is primarily the responsibility of the State Governments/UTs Administration. However, Ministry of Tourism provides Central Financial Assistance to State Governments/

UT Administrations for development of tourism infrastructure which also include Adventure Tourism destinations in the country including Himalayan and Bundelkhand regions under the Swadesh Darshan scheme for Integrated Development of Tourism circuits.

The Ministry of Tourism along with the Adventure Tour Operators Association of India (ATOAI) has launched the “Indian Adventure Tourism Guidelines (Version 2.0) – 2018” on ‘Safety and Quality Norms

THE MINISTRY OF TOURISM ALONG WITH THE ATOAI HAS LAUNCHED THE “INDIAN ADVENTURE TOURISM GUIDELINES (VERSION 2.0) – 2018” for Adventure Tourism in India’. The guidelines list the basic minimum standards for adventure tourism and cover the land, air and water-based activities. All the State Governments/ UT Administrations have been advised to adopt and implement these Guidelines in order to minimize the risk associated with such activities and provide a system of search and rescue for tourism activities.

August 2018 Tourism India

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NEWS/GLOBAL TRENDS

INDIA‘S TOURISM ECONOMY ON GROWTH PATH USA RANKED IN THE FIRST POSITION ( US$ 509.4) WHILE CHINA AS 2ND (US$ 402.3) AND FOLLOWED BY GERMANY IN 3RD POSITION (US$ 146.3).

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orld Travel & Tourism Council’s latest research report 2018 has forecasted a multi fold growth in contribution of Tourism in India’s total GDP from 3.7 % to 7.6 % and India is ranked in 7th largest travel economy in total GDP terms with US$ 234.0 bn and 8th position in direct GDP terms with a total size of US$ 91.3 billion, out of 185 countries in the world in 2017, while relative size contribution to GDP in 2017 is 99. Global rank in growth forecast in 2018 is 6th place and long term growth forecast for the next decade will be placed in 4th rank.

According to the report USA ranked in the first position ( US$ 509.4) while China as 2nd (US$ 402.3) and followed by Germany in 3rd position (US$ 146.3). Fourth rank has gone to Japan ( US$ 107.4) and Italy bagged the 5th position (US$ Italy 106.8) and France placed in 6th rank (US$ France 93.9). United Kingdom is in 7th position ( US$93.5 ) followed by Mexico in 9th rank (US$82.2bn) and Spain find out place in the last of first 10 ranks with US $ 70.9 bn.

As per the growth forecast for the coming decade, China becomes the world’s biggest Travel & Tourism economy with US$ 825.4 billion by overtaking United States ( US$673.9 bn) and India become 3rd largest economy in Travel & Tourism sector with US$ 194.7 billion in 2028.

Research published by the World Travel & Tourism Council has shown that in 2017, India’s direct contribution of Travel & Tourism to GDP was 3.7 % (INR5,943.3bn / USD91.3bn) of India’s GDP. This figure is set to 12

Tourism India August 2018

rise by 7.6 % in 2018 and to rise by 7.1% per annum to INR12,677.9bn (USD194.7bn), and forecast to account 3.9% of total GDP in 2028.

Travel & Tourism sector in Republic of Maldives bagged the first position in terms of GDP contribution among 185 countries in 2017 with 39.6 % followed

by British Virgin Islands ( 35.4 % ) and Macau ( 29.3%) in second and third position. Maldives Travel & Tourism sector will contribute to 45.4 % in country’s GDP in 2028.

CHINA BECOMES THE WORLD’S BIGGEST TRAVEL & TOURISM ECONOMY WITH US$ 825.4 BILLION BY OVERTAKING UNITED STATES AND INDIA BECOME 3RD LARGEST WITH US$ 194.7 BILLION IN 2028.

Egypt with 72.9% is the fastest growing economy in which countries was the direct contribution (relative terms) of Travel & Tourism to GDP greatest in 2017 while Mongolia (23.0 %) in 2nd position and Georgia ( 21.3 %) in 3rd rank. But Qatar becomes the fastest growing travel & tourism economy with 8.7 % in 2028 followed

by Tanzania ( 7.2 %) and India ( 7.1 %) in second and third position.

As one of the world’s largest economic sectors, Travel & Tourism creates jobs, drives exports, and generates prosperity across the world. The global economic impact of Travel & Tourism sector is shown to account for 10.4% of global GDP and 313 million jobs, or 9.9% of total employment, in 2017.

The total contribution of Travel & Tourism to GDP was INR15,239.6bn (USD234.0bn), 9.4% of GDP in 2017, and is forecast to rise by 7.5% in 2018, and to rise by 6.9% pa to INR32,053.3bn (USD492.2bn), 9.9% of GDP in 2028.

In 2017, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry was 8.0% of total employment (41,622,500 jobs). This is expected to rise by 3.1% in 2018 to 42,898,000 jobs and rise by 2.0% pa to 52,279,000 jobs in 2028 (8.4% of total).

Visitor exports generated INR1,777.1bn (USD27.3bn), 5.8% of total exports in 2017. This is forecast to grow by 8.8% in 2018, and grow by 5.5% pa, from 2018-2028, to INR3,316.4bn (USD50.9bn) in 2028, 5.1% of total.

Travel & Tourism investment in 2017 was INR2,706.1bn, 6.3% of total investment (USD41.6bn). It should rise by 6.7% in 2018, and rise by 6.7% over the next ten years to INR5,546.3bn (USD85.2bn) in 2028, 6.1% of total.

Leisure travel spending (inbound and domestic) generated 94.6% of direct Travel & Tourism GDP in 2017 (INR13,135.2bn) compared with

5.4% for business travel spending (INR755.9bn). Leisure travel spending is expected to grow by 7.6% in 2018 to INR14,127.1bn, and rise by 7.1% pa to INR28,154.5bn in 2028. Business travel spending is expected to grow by 6.7% in 2018 to INR806.4bn, and rise by 7.0% pa to INR1,589.7bn in 2028.

Domestic travel spending generated 87.2% of direct Travel & Tourism GDP in 2017 compared with 12.8% for visitor exports ( foreign visitor spending or international tourism receipts). Domestic travel spending is expected to grow by 7.3% in 2018 to INR12,999.5bn, and rise by 7.4% pa to INR26,427.8bn in 2028.

Visitor exports are expected to grow by 8.8% in 2018 to INR1,934.1bn, and rise by 5.5% pa

Domestic travel spending is expected to to 2018 in %7.3 grow by

to INR3,316.4bn in 2028. The total contribution of Travel & Tourism to GDP is nearly three times greater than its direct contribution.

“Inclusive growth and ensuring a future with quality jobs are the concerns of governments everywhere.

Travel & Tourism, which already supports one in every ten jobs on the planet, is a dynamic engine of employment opportunity.” Gloria Guevara Manzo, President & CEO, World Travel & Tourism Council 2017 was one of the strongest years of GDP growth in a decade with robust consumer spending worldwide. This global growth transferred again into Travel & Tourism with the sector’s direct growth of 4.6% outpacing the global economy for the seventh

successive year. As in recent years, performance was particularly strong across Asia, but proving the sector’s resilience, 2017 also saw countries such as Tunisia, Turkey and Egypt that had previously been devastated by the impacts of terrorist activity, recover strongly.

This power of resilience in Travel & Tourism will be much needed for the many established Travel & Tourism destinations that were severely impacted by natural disasters in 2017Inclusive growth and ensuring a future with quality jobs are the concerns of governments everywhere.

Travel & Tourism, which already supports one in every ten jobs on the planet, is a dynamic engine of employment opportunity.

INR12,999.5bn

August 2018 Tourism India

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NEWS/EVENTS

MALABAR TO BE MAIN THEME OF KERALA TRAVEL MART 2018 1400 DOMESTIC BUYERS & 590 INTERNATIONAL BUYERS FROM 73 COUNTRIES WILL ATTEND THE 10TH EDITION OF THE KTM.

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he promotion of Malabar Tourism will be the focal theme of the upcoming 10th edition of Kerala Travel Mart (KTM), which will be a platform for extensive businessto-business meetings and chalking out measures to make the moneyspinning tourism sector of the state a sustainable enterprise.

India’s largest tourism event, the four-day KTM will be inaugurated by Mr. Pinarayi Vijayan, Chief Minister of Kerala on September 27 at 6pm at Grand Hyatt, Bolgatty, Kochi, coinciding with World Tourism Day. Being organized by KTM Society in partnership with Kerala Tourism, the event will conduct its business-tobusiness meetings at Samudrika and Sagara Convention Centre, Willingdon Island, Kochi, from September 28 to 30.

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Tourism India August 2018

It will offer a spectrum of opportunities to key players in the sector to forge business linkages and spur the growth of entire tourism industry. Experts will participate in four seminars as part of the event. Mr. Kadakampally Surendran, Minister for

IT WILL OFFER A SPECTRUM OF OPPORTUNITIES TO KEY PLAYERS IN THE SECTOR TO FORGE BUSINESS LINKAGES AND SPUR THE GROWTH OF ENTIRE TOURISM INDUSTRY.

Tourism, Kerala said the opening of Kannur airport this year would give a boost to tourism in the Malabar region in north Kerala.

“With the inauguration of Kannur airport this year, the influx of tourists to Malabar region will increase. The implementation of the Malabar River Cruise project, covering nine rivers, has already begun. The government has sanctioned Rs 53.5 crore for this scheme in the first phase,” Mr. Surendran said.

He exuded confidence that the first phase of the river cruise project would be completed soon.

“Representatives from 73 countries will be attending the upcoming edition of the KTM. This will be the highest participation from abroad in the history of the KTM,” the Minister added.He also noted that 350 international buyers and 890 domestic buyers have confirmed their participation.

Mr. Baby Mathew Somatheeram, President KTM, said the 10th edition of the event will have 320 sellers compared to 261 last year. “Around 411 booths will be set up at the venue.

There will be a Kerala tour for 50 foreign media persons prior to the KTM,” he informed.

Mrs. Rani George, Secretary, Tourism Department, said the most striking feature of the KTM is that the event is a collaboration between the state government and tourism trade.

“Tourism industry people, including hoteliers and tour operators and Kerala Tourism join hands for this big event.

Kerala Tourism wants more investors

Mr. Kadakampally Surendran, Minister for Tourism , Kerala addresses the media during the announcement of the theme and venue of Kerala Travel Mart (KTM) in Thiruvananthapuram on Wednesday July 18, 2018. Mr. Baby Mathew Somatheeram, President, KTM (fourth from right); Mrs. Rani George, Secretary, Tourism (fifth from left); Mr. E.M. Najeeb, Senior Vice President, IATO (fourth from left); Balakiran IAS, Director, Tourism (third from right); Mrs. Mrunmayi Joshi, Additional Director, Tourism (extreme right); Rahul. R, MD, KTDC (second from right); Mr. Jose Pradeep, Secretary, KTM (second from left); Mr. Gopinath, Treasurer, KTM (extreme left); and Mr. Abraham George, Former President, KTM (third from left) are also seen

to come to Malabar region,” she added.

Mr Balakiran, Director, Tourism; Mrs. Mrunmayi Joshi, Additional Director, Tourism; Mr Rahul R, MD, KTDC; Mr Jose Pradeep, Secretary, KTM; Mr. Gopinath, Treasurer, KTM; Mr. E.M. Najeeb, Senior Vice President, IATO; and Mr. Abraham George, Former President, KTM were also present on the occasion.

This year, there will be more participation of international buyers from USA, Russia and its neighbouring countries.

The stalls at the exhibition of KTM will feature an array of products, packages and services offered by businesses and entrepreneurs. The event will be an ideal avenue for buyers and sellers to expand their business territories and attract potential buyers.

The pre-registration for India’s flagship travel and tourism event will close on July 28. Public Private Partnership (PPP) being the main highlight of KTM, it offers a platform for stakeholders, including tour operators, hotels, resorts, home stays, houseboats, Ayurveda resorts and cultural art centres to have fruitful meetings and interactions with buyers from around the world.

Around 411 booths will be set up at the venue.

There will be a Kerala tour for 50 foreign media persons prior to the KTM. MR. BABY MATHEW SOMATHEERAM, President, KTM

The Society had adopted a comprehensive nine-point charter, ‘Agenda 9’, during KTM 2016, which called for measures to tackle waste management, promote organic farming, efficient use of energy and extensive use of local produce and products. Other key areas in the checklist are rainwater harvesting, reducing the use of plastics, and improving greenery.

This 2018 edition of KTM will focus on the Charter’s implementation aiming to make Kerala a sustainable destination. It will also exhibit new Kerala products to the world and sellers can take part in hundreds of productive business meets. This will be an ideal platform to bring various buyers under one roof.

Eurasia Beauty Queen Yana Filippova has accepted the KTM’s invitation to become the Goodwill Ambassador for Russia as part of strengthening the partnership between the two countries in the tourism sector.This is in continuation of the summit meeting between the Indian Prime Minister and the Russian Federation President last year to celebrate 2018 as the Year of Tourism in India and Russia.

August 2018 Tourism India

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NEWS/STATISTICS

INDIA - HIGHEST GROWING TOURISM ECONOMY RS. 1,77,874 CRORES FOREIGN EXCHANGE EARNINGS (FEES) THROUGH TOURISM IN 2017.

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ndia is among one of the highest growing tourist economies in the world in 2017 there was more than 14.0% growth in number of Foreign Tourist Arrivals (FTAs) in India in 2017 over 2016 along with a 19.2% increase (in US dollar terms) in the Foreign Exchange Earnings (FEEs) through tourism for the same period.

In 2017, Foreign Exchange Earnings (FEEs) through tourism was Rs. 1, 77, 874 crores and India ranks 26th in the world in arrivals of global tourists.

Ministry of Tourism under its schemes of Swadesh DarshanIntegrated development of theme based tourist circuits and PRASHADNational Mission on Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive provides central financial assistance to State Governments/UT Administrations/ Central Agencies for development of tourism infrastructure in the country.

Under Swadesh Darshan scheme,

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Tourism India August 2018

fifteen thematic circuits have been identified for development, namely, North-East India Circuit, Buddhist Circuit, Himalayan Circuit, Coastal Circuit, Krishna Circuit, Desert Circuit, Tribal Circuit, Eco Circuit, Wildlife Circuit, Rural Circuit, Spiritual Circuit, Ramayana Circuit, Heritage Circuit, Tirthankar Circuit & Sufi Circuit and sanctioned 69 projects worth for Rs.5711.79 Crore to 29 States/UTs under the scheme. Under PRASHAD Scheme, 26 sites in 19 states for development has identified and 24 projects have been sanctioned for

SIX PROJECTS WORTH RS. 569 CRORE SANCTIONED TO J&K UNDER SWADESH DARSHAN SCHEME.

Rs.727.16 Crore under the scheme.

‘Viability Gap Scheme for Revenue Generating Tourism Projects’ promotes Public Private Partnership (PPP) in tourism infrastructure development in case of Revenue Generating Tourism Projects which include Tourist Trains, Inter-Island/ Intra-Island/ Inland Waterway Ferries, Sea Cruise Vessels, Convention Centre’s, Rope-ways/Cable Cars/Funicular Rail, Theme Parks, Amusement Parks, Ski-Cable, HeliTourismv, Spas. At present there is no project where PPP model is used to develop tourism under this Scheme.

The “Adopt a Heritage Project” of Ministry of Tourism also envisages collaborating with the private sector companies, public sector companies and individuals for development of tourist amenities at the various natural/cultural heritage sites, monuments and other tourist sites to make them tourist friendly.

NEWS/GOVERNMENTAL

INDIA - NEPAL MUTUAL PROMOTION & CONSULTATION RAMAYANA AND BUDHIST CIRCUITS TO BE PROMOTED THROUGH COMMON BRANDING BY INDIA AND NEPAL

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he second meeting of tourism Joint Working Group (JWG) between India and Nepal was held in Kathmandu on 06.07.2018.

In this meeting it was agreed to set up the Indo Nepal Tourism Forum with representation from government and private sector from both sides for mutual consultation and promotion of tourism in both countries. This JWG also decided to officially recognise two circuits, Ramayana Circuit and Buddhist Circuit by both governments for joint promotions through common branding and marketing exercises.

Earlier, during the Conclave of Special Committee on

2,000 KM OF NATIONAL HIGHWAYS FOR INTERNATIONAL CONNECTIVITY HAS BEEN PROVIDED AN OUTLAY OF RS.25,000 CRORE IN PHASE I Tourism for SAARC countries held in India in 2016, the Ministry of Tourism has agreed to offer total 50 seats for three years B.Sc. programme and diploma courses through Institute of Hotel Management (IHM) to the

students from SAARC countries including Nepal.

The Bharatmala Pariyojana (approved by the Cabinet Committee on Economic Affairs in October 2017), includes development of 5,300 km border and international connectivity roads including some National Highways stretches leading to Nepal Border. Out of this, 2,000 Km of National Highways for international connectivity has been provided an outlay of Rs.25,000 crore in Phase I (2017-18 to 2021-22) of the program. The National Highway infrastructure developed under the above program would also provide connectivity for tourism related activities.

August 2018 Tourism India

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NEWS/GOVERNMENTAL

‘PARYATAN PARV’ TO REINFORCE TOURISM PARYATAN PARV”ACROSS THE COUNTRY FROM THE 16TH TO 27TH SEPTEMBER 2018.

the country. The Paryatan Parv shall conclude with the World Tourism Day celebrations on 27th September 2018.

Partners in the events include the State Governments who will organize cultural and other tourism related events, workshops and seminars at the identified sites as well at other destinations and locations in their States. The States will also provide their broad activities plan for the Parv to the Ministry of Tourism by 30th August.

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he Ministry of Tourism, Government of India in collaboration with other Central Ministries, State Governments and Stakeholders is organizing a “Paryatan Parv” across the country from the 16th to 27th September 2018. The Ministry under the chairpersonship of Mrs. Rashmi Verma, Secretary, Ministry of Tourism convened a ‘Preparatory Meeting’ with representatives from Central Ministries, States/UTs and other stakeholders to plan and formulate the Paryatan Parv.

The Parv is being organized with the objective of drawing focus on the benefits of tourism, showcasing the cultural diversity of the country and reinforcing the principle of “Tourism for All”.

Mrs. Rashmi Verma informed that the Paryatan Parv will have three main components as like last year, viz.

Dekho Apna Desh, Tourism for All and Tourism & Governance. While stressing that this year also Paryatan Parv shall focus on domestic tourists

especially to sensitize youth, the Secretary said that India has a huge variety of destinations many of which are yet to be promoted. The secretary therefore has asked the states to focus on prime tourist destinations to focus and promote such locations through this Paryatan Parv. Mrs. Verma also added that the Tourism sector contributes in a big way to the country’s economy with generation of employment to youth, women and also for the rural livelihood.

Therefore, the programmes should have a festive look and encourage maximum possible participation of the people, she added.

The Paryatan Parv will start with the India Tourism Mart 2018 (16th – 18th September 2018), which will further ensure wide participation from outside

Paryatan Parv will have three main components as like last year, viz.

Dekho Apna Desh, Tourism for All and Tourism & Governance.

MRS. RASHMI VERMA, Secretary, Ministry of Tourism, Govt of India.

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NEWS/GOVERNMENTAL

NEW STEPS TO INCREASE CRUISE TOURISM PROJECTS OF RS. 106.39 CR WERE SANCTIONED FOR DEVELOPMENT OF CRUISE TERMINALS IN FOUR STATES.

A

Task Force on Cruise Tourism has been formed jointly by the Ministry of Tourism and Ministry of Shipping with representatives of all major ports and stakeholders for coordinated efforts to create an enabling ecosystem for the development of Cruise Tourism in India.

During the year 2017-18, total 139 Cruise ships visited India at six major ports namely, Mumbai Port, Mormugao Port, New Mangalore Port, Cochin Port, Chennai Port and Kolkata Port and 1,62,660 cruise passengers visited India at six major ports namely Mumbai Port, Chennai Port, Cochin Port, Kolkata Port, New Mangalore Port and Mormugao Port.

During the same period, The Government has taken following steps to increase the flow of cruise tourists in the country.

The facility of Foreign flag vessels carrying passengers with effect from 6th February, 2009 have been allowed to call at Indian ports for a period of 10 years without obtaining a license from Director General of Shipping has been extended up to 5th February, 2024.

Standard Operating Procedures (SOPs) for cruise vessels have been revised and operationalized w.e.f.

November, 2017 for uniform, redefined processes to be observed by all major ports. Immigration counters have been set up at five major ports visited by cruise ships and facility of E-visa has been extended to five sea ports namely Mumbai, Goa, New Mangalore, Cochin and Chennai.

Cruise tourists arriving with 20

Tourism India August 2018

FOREIGN FLAG VESSELS CAN CARRY PASSENGERS FROM ANY INDIAN PORTS FOR A PERIOD OF 10 YEARS HAS BEEN EXTENDED UP TO 5TH FEBRUARY, 2024.

E-visa have been exempted from the requirement of biometric enrolment for a period of three years i.e. till 31.12.2020 to facilitate expeditious immigration clearance.

The port charges have been reduced and all major ports now charge a uniform single rate of $0.35 per Gross Registered Tonnage (GRT) for first 12 hours of stay w.e.f 3rd November, 2017

and will remain in force for a period of three years.

The ports do not levy any priority/ ousting/shifting charges for berthing the cruise vessel and Walk-in berthing/ preferential berthing to homeport cruise without any extra charge is now available.

To address manpower, coordination and logistic issues for handling cruise vessels at ports, Port Level Facilitation Committees have been formed under the respective Chairman of the abovementioned major Ports to facilitate seamless handling of cruise ships and passengers The Ministry of Tourism has also sanctioned various projects for the development of Cruise Terminals related infrastructure in Goa, Maharashtra, Kerala and Tamil Nadu at the major ports for Rs.106.39 Crore under the Scheme for ‘Assistance to Central Agencies for Tourism Infrastructure Development’.

NEWS/DESTINATION PROMOTION

New National team of SKAL International India Chapter at the SKAL AGM at Hotel Grand Hyatt Kochi

RANJINI NAMBIAR WILL HEAD SKAL INTL INDIA CHAPTER SKAL INDIA HAS ELECTED IT’S NEW NATIONAL COMMITTEE BOARD 2018-2020

M

s. Ranjini Nambiar, CEO of Footloose Yatra Consultants, Bengaluru has been elected as the President of SKAL International India chapter, while Mr. Shekhar A Divadkar, Business Head, Hospitality division of Alcon Victor Group, Goa as Secretary and Mr. Shailesh Nair, Managing Director of Mystikal Holidays, Kochi as Treasurer of the new board.

Skal International India chapter has welcomed their new national office bearers, as the term of the current SKAL International India’s National Committee Board meeting came to an end with a new SKAL National Committee Board for the term 2018-2020 elected at the SKAL India Annual General Meeting (AGM) held at Hotel Grand Hyatt Bolghatty -Kochi.Mr. Carlisle JS Vaz, CEO of Charson Advisory Services, Mumbai as 1st Vice President and Mr. Sanjeev Mehra, Director -Aaryan Leisure &

Holidays Pvt Ltd., Kolkata as 2nd Vice President.

Mr. Mario Sequeira, Director of Tonia Estates & Resorts, Goa has elected as International Councilor and hwe will represent Skal India in Skal international council. Mr. Roop Chadda, Advisor, Chennai -Grande Bay Resort & Spa will be the new Director Young Skal and Mr. Kamal Hingorani, SVP & Head -In flight Services & Customer Experience, SpiceJet Ltd., Gurgaon has elected as Director Membership Development & Public Relations.

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NEWS/NATURAL EVENTS

NEELAKKURINJI WILL ADORN THE HILLS OF MUNNAR NEELAKURINJI BLOOMS WILL START AT WESTERN GHATS REGIONS OF KERALA & TAMIL NADU FROM SEPTEMBER 2018

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oon the violet blooms of the legendary Neelakurinji will adorn the hills of Munnar in Idukki district. This once in a 12-year wonder attracts a multitude of travellers from across the globe. Kerala Tourism expects a footfall of over 800,000 travellers this season.

Neelakurinji blooms in all its glory during July to October 2018. However, scientists expressed a concern whether this will get delayed due to rain. The travellers can also spot the endangered Nilgiri Tahr in the area where the flower blooms. Anamudi

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Tourism India August 2018

Peak and Eravikulam are the major tourist attractions nearby. Kerala Tourism is taking efforts to better the infrastructure facilities available considering the expected increase in tourist arrivals.

“As many as 628,427 tourists had visited Munnar in 2017 with an increase of 34.31 percent as compared to 467,881 vacationers in 2016. Kerala Tourism is expecting a growth of 79 percent in tourist arrivals to Munnar this year” said Mr. P. Bala Kiran IAS, Director, Kerala Tourism.

NEELAKURINJI Kurinji or Neelakurinji (Strobilanthes kunthianus) is a shrub that is found in the shola forests of the Western Ghats in South India. Nilgiri Hills, which literally means the blue mountains, got their name from the purplish blue flowers of Neelakurinji that blossoms only once in 12 years.

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NEWS/GOVERNMENTAL

RS. 426.02 CR. FOR TRIBAL AND RURAL CIRCUIT NAGALAND, CHHATTISGARH, BIHAR & TELANGANA WILL BE THE BENEFICIARY STATES

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ribal and Rural Circuits are among the fifteen thematic circuits identified for development under Swadesh Darshan Scheme. The projects under the scheme are identified for development in consultation with the State Governments/UT Administrations and are sanctioned subject to availability of funds, submission of suitable detailed project reports, adherence to scheme guidelines and utilization of funds released earlier. Based on above, Ministry has sanctioned following projects under Tribal and Rural Circuit theme of Swadesh Darshan Scheme including Bihar and Telangana:

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Tourism India August 2018

State/UT

Project

Amount sanctioned

Nagaland

Development of Tribal Circuit PerenKohima- Wokha, Nagaland

97.36

Chhattisgarh Development of Tribal Tourism Circuit in Jashpur-Kunkuri- Mainpat- AmbikapurMaheshpur -Ratanpur- KurdarSarodadadar- Gangrel- Kondagaon –Nathyanawagaon- Jagdalpur Chitrakoot- Tirthgarh in Chhattisgarh

99.94

Telangana

Integrated Development of MuluguLaknavaram-Medavaram- TadvaiDamaravi – Mallur – Bogatha Waterfalls as Tribal Circuit in Telangana

84.40

Nagaland

Development of Tribal circuit (Mokokchung– Tuensang-Mon) in Nagaland

Bihar

Development of Gandhi Circuit: Bhitiharwa - Chandrahia - Turkauliain Bihar

99.67 44.65

NEWS/GOVERNMENTAL

ABRAHAM GEORGE INDUCTED IN NTAC COUNCIL THE NATIONAL TOURISM ADVISORY COUNCIL HAS BEEN CONSTITUTED TO ACT AS A THINK TANK TO ADVISE THE UNION MINISTRY OF TOURISM’

Mr

. Abraham George, Chairman and Managing Director of Kochi-head quartered Intersight Tours & Travels Pvt. Ltd., has been inducted in the National Tourism Advisory Council (NTAC) as an ‘individual expert member’, in a major recognition of his expertise and services in the tourism sector.

Mr. George, who is a recipient of the State Tourism Award for the Best Inbound Tour Operator of Kerala, had earlier served a stint (2013-17) as President of the Kerala Travel Mart Society, which organises the annual Kerala Travel Mart (KTM), India’s largest tourism event.

The NTDC has been constituted to act as a think tank to advise the Union Ministry of Tourism on various policy matters relating to promotion of tourism in the country that would make India a global tourism hub, and it includes private sector stakeholders as its members.

Mr. George’s impressive portfolio of achievements includes being the Managing Trustee of KTM Foundation; Chairman of Kerala Chapter of Association of Domestic Tour Operator of India (ADTOI); Member, Advisory Committee, Kerala Tourism, Govt. of Kerala; and Member, Regional Advisory Committee – Central Excise and Customs, Kerala.

He is a winner of the 2014 NDTV Award for the Most Influential Person in Tourism India; The Times of India

ABRAHAM GEORGE HAS BEEN INDUCTED IN THE NATIONAL TOURISM ADVISORY COUNCIL (NTAC) AS AN ‘INDIVIDUAL EXPERT MEMBER’, Award for BRAND ICON in Tourism (2014); Young Entrepreneur Award – World Malayali Council, Zurich (2011); and Responsible Tourism

Initiative Award by Kerala Tourism for the ‘SarathySauhrudam Project’ (2012).

Launched in 19v96 in Kochi, Intersight Tours & Travels (P) Ltd has now turned into a pan-India company with branches in Bengaluru, Chennai, Thiruvananthapuram, Hyderabad, Mumbai, Delhi, Kolkata, Ahmadabad, Lucknow, Indore, Nagpur, Vadodara and Chandigarh. The company, which notched a turnover of over Rs 1.4 billion in 2017-18, has two overseas offices located in Manchester (UK) and Toronto (Canada).

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FEATURE/INCREDIBLE INDIA NEWS/HOSPITALITY

Mr. John A.E.Amaratunga, Minister forTourism Development and Christian Religious Affairs, Sri Lanka with Mr. Riyaz.U.C, Managing Director of Spiceland holidays, Mr. Jeevan Fernando, Assistant Director- New Products Development, Sri Lanka Tourism Promotion Bureau and Mr. Vincent Renold, Vice PresidentSri Lanka of Spice Land Holidays

SRI LANKAN TOURISM WITH SPICELAND HOLIDAYS TO WOO INDIAN TOURISTS LAUNCHED RAMAYANA TRAILS WEBSITE

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ri Lanka Tourism Board and Spiceland Holidays, one of India’s leading DMC has organized a road show at Bangalore to attract growing Indian outbound market, in conjunction with India International Travel Mart’ - IITM India’s premier travel and tourism Exhibition.

While addressing the gathering.

Mr. John A.E.Amaratunga, Minister for Tourism Development and Christian Religious Affairs, Sri Lanka, said “India is our major source market and we are happy to welcome every Indian tourists with our traditional Sri Lankan hospitality and our state of the art infrastructure. Sri Lanka Tourism authority has already prepared an array of travel package to attract Indian Tourists, including Ramayana trails 26

Tourism India August 2018

and leisure packages. The good air connectivity and proximity, made India as the number one source market of Sri Lanka and rapid growth in travelers of age range 25-40 years from India, to experience the beaches, night life and adventure sports in Sri Lanka.

Mr. Amaratunga has also launched their exclusive Ramayana trails website at IITM Bangalore. Through this unique marketing intiative, Sri Lanka Tourism aims to increase the footfall of Indian tourists to island country by double digit growth in 2020.

Mr. Riyaz.U.C, Managing Director of Spiceland holidays, the consolidators of Sri Lankan Tourism market from India has welcomed the gathering and described on various tour packages designed exclusively for Indian market from budget to luxury and wildlife

to honeymoon for discerning Indian travelers those who plans to visit Sri Lanka. He also informed that Spiceland is partnering with Sri Lanka tourism Promotion Bureau and its various private sector stake holders for the promotion of island nation in India.

Leading Hotels group like Cinnamon Hotels & Resorts, Mount Lavina Hotel, RIU Hotels & Resorts etc presented an array of outstanding holiday products to tour operators from various south Indian cities, were also invited as special guests for the event.

Mr. Jeevan Fernando, Assistant Director- New Products Development, Sri Lanka Tourism Promotion Bureau said “ India is connected with Sri Lanka with over 150 flights every week by its national carrier Sri Lankan Airlines and India’s national carrier Air India and

SRI LANKA TOURISM AUTHORITY HAS ALREADY PREPARED AN ARRAY OF TRAVEL PACKAGE TO ATTRACT INDIAN TOURISTS, INCLUDING RAMAYANA TRAILS AND LEISURE PACKAGES. other private airlines to Colombo from various Indian cities. For the pilgrim travelers and older age groups the `Ramayan trail’ is an attraction, and even Indians from around the world are visiting Sri Lanka to experience this. “We have identified 16 sites for the Ramayan Trail”.

Sri Lanka sees great potential in weddings, Meetings, Incentives, Conferences, and Events (MICE), films and cruise. “With destination wedding becoming a trend, we see a huge potential and want to tap this market in India. MICE and films are other areas which provide us good opportunity,” he said.

Further, he added about the increase in demand for cruise from India, and Sri Lanka can become an embarking point for those Travellers. Sri Lanka plans to spend 150 million Sri Lankan rupees for trade promotion and marketing activities like road shows to

woo the Indian Travellers. China is the number two source market after India , followed by the UK, Germany and France.

Mr. V. Krishnamoorthy, Deputy High Commissioner of Sri Lanka in India, Mr. Yasantha de Silva Yaddehi, Member- Commercial of Sri Lanka deputy High Commission in Chennai, Mr. Denesh Silva, Director - Sales & Marketing of Ameya Resorts, Mr. Vithiyaroopan Rajaratnam, CEO of

Green Tours & Resorts, Mr. Madhu Gopalan, Vice President, Spiceland Holidays, Mr. Rajindra Daniel, AVPJohn Keels group, Ms. Richa Sharma, Manager -India of RIU, Ms. Kayschelle Tisseverasinghe, Manager- Sales & Marketing of Mount Lavina Hotel, Ms. Keith Isacs, Manager- Grandeza Resorts and Mr. Vincent Renold, Vice President- Sri Lanka of Spice Land Holidays were also participated in the Roadshow.

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FEATURE/INCREDIBLE INDIA

THE INCREDIBLE

’JINGLE-JANGLE‘ OF INDIAN

CULTURE

BANGLES HAVE A TRADITIONAL VALUE AND CONSIDERED TO BE AUSPICIOUS FOR A MARRIED WOMEN ESPECIALLY FOR MOST INDIAN WEDDINGS.

by Rajani A

‘I

ncredible India’ is a befitting tagline to the country, one which varies in culture, tradition, art forms, attire and even ornaments like no other. Bangles, the thin, often rigid ornament similar to a solid bracelet in Indian culture has innumerable significance. Bangles are considered the symbol of ‘the complete woman’ or ‘Saubhagya’as a man offers his lady bangles, of varying designs and quantities.

The word Bangle is derived from the Hindi word ‘bungri’ means glass, and are traditional ornaments mostly worn by women all over South Asia in countries such as Nepal, Pakistan and Bangladesh besides India.

Bangles have a traditional value and it is considered inauspicious to be bare handed especially for a married woman for most Indian weddings. In North India, the bride generally wears glass bangles,with the bangles themselves symbolizing the Suhaag (love) for the husband and their prosperity in married life afterwards.

In certain parts of India, 28

Tourism India August 2018

PHOTO: JAYASEER LOURDHURAJ

like Punjab for instance.Men too wear bangles as part of custom with the father of the bride presenting the groom with a gold ring, called a Kara (steel or iron bangle). The Punjabi woman on her wedding day wears a set of bangles called Chooda which is a set of white and red bangles with stone work. According to Sikh tradition, a woman is not supposed to buy the bangles she wears. Bangles are part of traditional Indian jewelry and thus they are still preferred at occasions such as marriages and festivals, though young girls still tend to wear them and toddlers also sometimes wear bangles, often made of gold or silver. In Bengal and Odisha, married women wear white bangles made of shells. Bengali bangles made by fusing thin gold strip with hand

ALL THE PRE AND POST-VEDIC ERA BANGLES WERE PURELY COSMETIC UNTIL THE MEDIEVAL PERIOD. made craft on bronze bangle are very special to women in Bengal.

History

The bangles are usually made from metal (copper, silver, gold, iron etc.), wood, plastic and glass.

Archaeologists have excavated bangles made of various metals from various parts of India with highly ornate bangles dating back to the Mauryan Empire and gold bangles excavated from the historic site of Taxila, proving just how far back the tradition goes.

A bronze figure of a dancing girl standing with one arm at her hip, the other arm with a collection of bangles, is a famously known artifact excavated fromMohenjo-Daro, a piece which

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FEATURE/INCREDIBLE INDIA

shows the antiquity and prominence of wrist ornaments in Indian culture.

Wearing ‘Kanganas’ (slightly thicker ornate bangles) is a common trope shown in various mythic and epic stories, another strong case that not only women, but alsomen have been adorning their arms with bangles since ancient times in India All the pre-Vedic era and post-Vedic era bangles were purely cosmetic until the medieval period. Back during this time, bangles were introduced, tying 30

Tourism India August 2018

ritualistic beliefs and considered as a symbol of marriage.

Any material like terracotta, gold, silver, Iron that lent itself to craftsmanship and could be worked on by a smith were used to make bangles and the legacy of wearing bangles were marked in the history from Sindhu Saraswathi civilization.

The legends about bangles are perhaps not as old as the Vedas, but might come close with a lot of ancient jeweleries dating all the

CHOODA Chooda is a set of red and white bangles traditionally made of ivory with intricate crafting and are worn by the brides on wedding day. Modern days they are mostly made with plastic .

Punjabi brides wear 21 ivory bangles in white and red for a period of at least 40 days which are also gifted by the maternal uncle of the bride at a Bangle wearing ceremony held in morning of the wedding day. The bridal chooda of Maharashtra is a mix of green glass bangles in odd numbers along with golden ones called patlya and carved kadas called tode.

PHOTO: DEESHA CHANDRA

AS CULTURES EVOLVED AND TRANSFORMED BANGLES HAVE MORPHED INTO THEIR OWN DIFFERENT KIND OF ROLES IN DIFFERENT PARTS OF INDIAN CUSTOMS.

way back containing some form of bangle and as cultures evolved and transformed bangles have morphed into their own different kinds of roles in different parts of Indian customs.

For instance, bangles made of gold are considered extremely auspicious especially for brides in south India while in Gujarat and Rajasthan, ivory bangles or ‘chooda’are all the rage with the bride’s maternal uncle giving her the chooda in a ‘ceremony’ called ‘mameru’, along with a bridal silk saree. The bridal chooda of Maharashtra is a mix of green glass bangles in odd numbers along with golden ones called patlya and carved kadas (another thick type of bangle) called tode. Punjabi brides wear 21 ivory bangles in white and red bangles for a period of at least 40 days which are also gifted by the maternal uncle of the bride at a Bangle wearing ceremony held in morning of the wedding day. The bridal chooda of Maharashtra is a mix of green glass bangles in odd numbers along with golden ones called patlya and carved kadas.

In south India the ceremony called ‘Valaikaappu’ is performed during the seventh month of pregnancy by

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FEATURE/INCREDIBLE INDIA

adorning the pregnant woman in the family with bangles. various types of glass bangles with different colours are stacked on her hands in the function.

The significance of colours

In Indian culture, the colours of bangles also have its own significances in Indian tradition. For Indian women, bangles are not just mere ornaments.

It is a tradition to wear bangles after marriage, symbolizing health, luck and prosperity. Bangles are more than accessories for Indian women.

Traditionally, they are more often than not, a part of their identity.

Red signifies energy and prosperity, while green denotes good luck and fertility. Yellow bangles are meant for happiness, white is for new beginnings and orange is for success.

Silver bangles denote strength and gold bangles are the ultimate symbol of fortune and prosperity.

Firozabad-The ‘Suhag Nagari’

Glass bangles are considered as a symbol of being a married woman or ‘Suhagan’ in local language, Hindi.

Firozabad in UttarPradesh has earned the name ‘Suhag Nagari’ which means city of married women where the women who are married wear bangles 32

Tourism India August 2018

as a symbol of prosperity. So, the city is known for its Bangle making and selling businesses.

As Firozabad is famous for glass bangles, the Laad Bazaar or Choodi Bazaar in Hyderabad is a historic world-famous market for bangles and are famous for various types of pearl bangles. It is located on one of the four main roads from the Charminar.

Moradabad city in India is the largest producer of bangles.

Nakkavanipalem a tiny village in Vishakapatanam near Narasipatanam was once a hub of skilled bangle workers.

Apart from India, Hyderabad city in Pakistan is also famous for the production of glass bangles. The bangle manufacturing, be it in any material ranging from metal to rubber

APART FROM THE SOCIO CULTURAL SIGNIFICANCE INDIAN WOMEN LOVE THEIR BANGLES. or glass it is a tedious process as it requires ultimate precision.Safety of workers who make these bangles are often a cause of concern as well, with workers in this industry being mostly women or children who works under high temperature, in dark rooms and in crouched positions for long periods.

Bangles are glorified by the poetic

symbolizations in Indian literature and are marked as the epitome of feminine grace.

Apart from the socio-cultural significance Indian women love their Bangles. Women folk love to enhance their feminine grace and beauty with the help of bangles that are available in variety of forms. The artificial bangle industry research on novelty and they bring out the bangles that sparkle in myriad hues.

The Indian bangles continues its undiminished sway while latest fashion trends are there on the way.

The story never ends here. It goes on like the umpteen varieties of bangles that you see in festival grounds, bangle market and other fancy stores that lure the heart and soul of every Indian women.

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FEATURE/INCREDIBLE INDIA

Aveda Kumarakom becomes First Park Regis in South India

STAYWELL HOLDINGS HAS ANNOUNCED ITS FIRST PROPERTY IN BACKWATER PARADISE OF GOD’S OWN COUNTRY

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tayWell Holdings, one of the largest hotel management groups in Asia Pacific region, has announced its first property in Kerala - God’s Own country at Kumarakom, by a management contract with Aveda Kumarakom Resort & Spa, one of the best backwater property with its Park Regis portfolio in India, with the rebranding as Park Regis Aveda, Kumarakom scheduled to be completed by the end of August 2018. StayWell Holdings announce its first Park Regis in Southern India as apart of continuous effort and commitment to expanding the brand in India.

Park Regis Aveda is the newest boutique luxury resort in the picturesque and naturally endowed Lake Vembanad area, one of the most famous backwaters of Kerala. The resort is designed to relax and rejuvenate the soul, body and mind. The destination is untouched, rustic and timeless with attractive surroundings. The 44-room hotel signifies a number of milestones for StayWell Holdings, marking the Group’s first property in Southern India and the first hotel to open post the acquisition of StayWell Holdings by Prince Hotels Inc. Located in the idyllic state of Kerala on India’s tropical Malabar Coast,

Park Regis Aveda, Kumarakom is a great addition to the StayWell portfolio with its prime location offering an experiential stay for guests, ROHIT VIG, Managing Director, StayWell Hospitality Group

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FEATURE/INCREDIBLE INDIA

Park Regis Aveda is located in an international tourism hub, with the region renowned for its palm-lined beaches and backwaters, as well as the spice and tea covered hills of the Western Ghats.

Mr. Simon Wan, President and Director, StayWell Holdings said “Opening a hotel in Kerala presents many benefits for StayWell in India, as well as operators in the local region.

Kerala is a popular tourist destination and Aveda Kumarakom has swiftly become the preferred accommodation for guests who place emphasis on 36

Tourism India August 2018

privacy and luxury while travelling and We will continue to look for opportunities to expand our brands both in India and internationally.”

On this tie-up with StayWell Holdings, Prashant Chawla, Owner Park Regis Aveda, Kumarakom said, “I am thrilled to be working alongside a brand with the global recognition of StayWell Holdings and am certain the hotel experience will be elevated under their leadership, offering an unmatched hospitality and par excellence service.

This partnership will not only open up our horizons in India, but also

Mr. Jyothish Surendran, General Manager

internationally, and we look forward to taking this association beyond one property.”

Park Regis Aveda will be StayWell Holdings’ 23rdth operational property

and marks the brands move into a new space of luxury travel.

“In association with the Prince Hotels Inc., StayWell Holdings is expanding its’ footprint and aiming to offer its guests a new set of services. We are committed in offering our guests a range of options when it comes to lifestyle, business and leisure stays,” Mr. Wan said.

Rohit Vig, Managing Director of the StayWell Hospitality Group, India also agrees that the brand’s future within India looks bright following the formalization of this agreement.“Park

PARK REGIS AVEDA IS THE 23RD PROPERTY OF STAYWELL HOLDINGS & MARKS THE BRAND’S ENTRY INTO LUXURY TRAVEL

Regis Aveda, Kumarakom is a great addition to the StayWell portfolio with its prime location offering an experiential stay for guests,” Mr. Vig said.

Key features guests can expect at Park Regis Aveda, Kumarakom include; private cottages, villas, suites, an open poolside restaurant cum lounge, La Breeze, an Ayurvedic Spa and a wellequipped fitness gym. The resort also boasts a banquet hall with a capacity of approximately 150 guests, business center and a recreational area for use by guests at their leisure.

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NEWS/AVIATION

Amadeus launches its Airport Common Use Service for India FAST AND EASY TO IMPLEMENT, WITH ACUS AND AN INTERNET CONNECTION

A

madeus introduced the ‘Airport Common Use Service’ (ACUS) to key stakeholders in the Indian aviation industry at India’s first Common Use Roundtable, an event hosted by Amadeus and Bird Group.

Imagine being checked-in for your flight at the hotel or at your congress center before you leave for the airport.

These are just some of the options that Amadeus’ Airport Common Use Service (ACUS) offers to improve the way airports and airlines serve their passengers.

India has experienced a six-fold increase in air passenger numbers over the past decade as its citizens take advantage of better connectivity and cheaper fares. With this hike in travelers comes more congested airports. The architecture of Amadeus ACUS allows ‘fixed’ check-in counters to be rapidly redeployed anywhere within the terminal, and to ‘off airport’ locations, to enable the airport to access additional passenger capacity on demand to meet short notice or seasonal fluctuations.

To mark the launch of ACUS in India, Amadeus and Bird Group held India’s first Common Use Roundtable on May 17th and 18th in New Delhi, the event brought together India’s senior airline and airport industry leaders to share insights, learnings and to create a vision for the future of Common Use in the country.

Fast and easy to implement, with ACUS and an internet connection (e.g. Wi-Fi, 3G or 4G mobile telecommunications), passenger 38

Tourism India August 2018

THE LAUNCH OF AMADEUS ACUS MAKES AIRPORTS IN INDIA TO OFFER A FUTURISTIC, MORE EFFICIENT AND CONVENIENT CHECK-IN SERVICE AS THE NUMBER OF INTERNATIONAL AND DOMESTIC TRAVELERS INCREASES

processing services can be easily extended to include off-airport locations such as hotels, exhibitions, convention centers, train stations and cruise liners. ACUS can be used on any device including laptops and relocatable devices. The adoption of ACUS will allow airports to eliminate costly on-site systems, lowering their operational expenses and minimizing their environmental impact.

Airlines will also be able to reduce costs owing to centralized connectivity to airports and simplified passenger processing with offering newgeneration, multiple choice, enhanced check-in services to its passengers Sarah Samuel, Head of Airport IT, Asia Pacific of Amadeus says, “The rapid growth of passengers traveling

in India means airports are under a lot pressure. Now more than ever, they need to think differently to provide the service expected by consumers.

The airport industry has advanced tremendously from the days of dedicated airline check-in desks towards a much more flexible and shared environment. Globally, we are now seeing airports ready to embrace change in order to maximise commercial and operational performance.

Airlines are already running many critical applications that are centrally hosted and accesible by their agents via the internet, we are now seeing the airport industry follow this trend with Amadeus ACUS. Our platform has enabled the airport ecosystem to use its resources more intelligently, ultimately improving the passenger experience and taking the next step towards becoming the airport of the future. We look forward to working with airports in India and establishing a place for ACUS in the market place.”

Rajesh Suri, EVP, Business Development, Bird Group shared “Airports and airlines around the world are looking at how new technologies and solutions can improve passenger experience and operations throughout the airport. Behind the scenes and in front of the passenger, we are pleased to introduce ACUS to India which is indeed a milestone moment for us as we demonstrate our commitment to offer best-in-class solutions to our business partners across the Indian subcontinent”.

Not only does ACUS provide more flexiblity in operations and reduced passenger processing costs for airlines, it also delivers substantial energy savings reducing the overall CO2 emissions of airports. Already implemented in over 30 destinations across the globe, ACUS is a highly competitive solution.

Amadeus ACUS’ key features includes Application virtualization technology - reduces airports’ need for on-site equipment, saving costs

The rapid growth of passengers traveling in India means airports are under a lot pressure.

Now more than ever, they need to think differently to provide the service expected by consumers.

SARAH SAMUEL, Head of Airport IT, Asia Pacific, Amadeus

and space delivered via SaaS model, centrally hosted in a state-of-theart data center – allows scalability and resilience for any size airport, airline and ground handler. Based on secure network connectivity and 4G communications – fast and easy to deploy and maintain, able to run operations both on and off the airport Connection to all airline Departure Control System and airport applications – cost effective and centralized connectivity for airlines expanding their network to new airports whilst lowering network costs.

Complete end-to-end solution delivery – from software to end-user hardware with 24-7 on-site support and Compatible with industry standards (CUPPS¹ and PCI²) – providing a secure and reliable solution. Energy saving – with one Common Use platform for all airports versus Common Use at every airport, ACUS delivers substantial energy cost savings related to power and cooling as well as an overal reduction in CO2 emissions.

Amadeus IT Group is a major Spanish IT provider for the global travel and tourism industry.

The company is structured around two areas: its global distribution system and its IT Solutions business area. Acting as an international network, Amadeus provides search, pricing, booking, ticketing and other processing services in realtime to travel providers and travel agencies through its Amadeus CRS distribution business area. Through its IT Solutions business area, it also offers travel companies software systems which automate processes such as reservations, inventory management and departure control.

August 2018 Tourism India

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NEWS/AIRLINE

Airlines Urge Caution on Airport Privatization 74TH AGM OF IATA WARNS GOVERNMENTS ABOUT PRIVATIZATION AIRPORTS

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he International Air Transport Association (IATA) 74th Annual General Meeting (AGM) urged governments to take a cautious approach when considering airport privatization. In a unanimously passed resolution, IATA members called on governments to prioritize the long-term economic and social benefits delivered by an effective airport ahead of the shortterm financial gains provided by a poorly thought-out privatization.

“We are in an infrastructure crisis. Cash-strapped governments are looking to the private sectv or to help develop much needed airport capacity. But it is wrong to assume that the private sector has all the answers. Airlines have not yet experienced an airport privatization that has fully lived up to its promised benefits over the long term. Airports are critical infrastructure. It is important that governments take a long-term view focusing on solutions that will deliver the best economic and social benefits. Selling airport assets for a short-term cash injection to the treasury is a mistake,” said Alexandre de Juniac, IATA’s Director General and CEO. Currently about 14% of airports globally have some level of privatization. As they tend to be large hubs, they handle about 40% of global traffic.

“IATA research shows that private sector airports are more expensive.

But we could not see any gains in efficiency or levels of investment.

This runs counter to the experience of airline privatization where enhanced

40

Tourism India August 2018

competition resulted in lower pricing to consumers. So we don’t accept that airport privatization must lead to higher costs. Airports have significant market power. Effective regulation is critical to avoiding its abuse— particularly when run for profit by private sector interests,” said de Juniac who also noted that five of the top six passenger ranked airports by Skytrax are in public hands.

Informed Decision-Making

IATA member airlines resolved to urge governments considering airport privatization to: Focus on the long-term economic and social benefits of an effective airport Learn from our positive experiences with corporatization, new financing models, and alternative ways of tapping private sector participation Make informed decisions on ownership and operating models to best protect consumer interests, and Lock-in the benefits of competitive airport infrastructure with rigorous regulation.

“There is no one-size-fits-all solution. A broad range of ownership operating models exist that can meet a government’s strategic objectives without a transfer of control or ownership to the private sector. Globally, many of the most successful airports are operated as corporatized entities of governments.

Governments need to evaluate the pros and cons of different models taking into account interests of all stakeholders, including airlines and customers. The most important thing is that airports meet the needs of customers and airport infrastructure users, at a fair price. And to do that, user consultation must be an integral part of the consideration process,” said de Juniac.

Safeguarding consumer interests when pursuing privatization

Recognizing that when airport

Selling airport assets for a short-term cash injection to the treasury is a mistake.

ALEXANDRE DE JUNIAC, Director General and CEO, IATA

privatization is pursued, a key determinant of success is the effective balance of the interests of consumers, airlines, investors, citizens and economies IATA’s member airlines called for: Governments to protect consumer interests by establishing robust regulatory safeguards to ensure cost efficiency in charges and improvements in investments and service levels Expectations for performance improvement to be set in consultation with airport users and the consumers Periodic monitoring of airport privatization through public consultation, with corrective action taken to ensure benefits are realized for the passengers, for airlines and for cargo consumers.

“Efficient and economical air transport contributes directly to a community’s prosperity. Poorly thought-out airport privatizations put this at risk. The balancing role of effective and strong economic regulation is essential,” said de Juniac.

August 2018 Tourism India

41

NEWS/AIRLINE

JEAN-NOEL RAULT NEW GMINDIA OF AIR FRANCE-KLM AIR FRANCE-KLM ANNOUNCES THE APPOINTMENT OF JEAN-NOEL RAULT AS THE NEW GENERAL MANAGER – INDIAN SUB-CONTINENT.

A

ir France-KLM, a global leader in air-transport and member of the Sky Team Alliance, announces the appointment of Jean-Noel Rault as the new General Manager – Indian Sub-Continent. Taking charge on August 1, 2018, Jean-Noel will be responsible for accelerating the growth and strengthening the presence of Air France-KLM in the Indian SubContinent. He will also drive the consolidation and extension of the company’s partnerships in the same geography.

Prior to this appointment JeanNoel was heading Air France-KLM’s business in Canada as the Vice President and General Manager. During his assignment he opened two routes, Amsterdam to Edmonton for KLM and Paris to Vancouver for Air France.

He also reinforced the company’s joint venture with Delta Airlines and partnership with West Jet. Jean-Noel started his career with

42

Tourism India August 2018

JEAN-NOEL WILL SPEARHEAD THE GROWTH OF AIR FRANCE-KLM IN THE INDIAN SUB-CONTINENT.

KLM in 1987 and joined Air France in 1989. Over three decades of his career, he has held decisive positions as Station Manager, Commercial Director, Country Manager and General manager in Constantine, Bucharest, Prague, Riyadh, Noumea, Abidjan and Montreal. While he was stationed in France, he was assigned the role of Route Manager for the Middle East and Africa, Head of Direct Sales and Services Policy, as well as the Director of Customer Contact centres and Social Media Servicing.

Succeeding Max Smits, who was at the helm of Air France-KLM’s business in the region since 2015, Jean-Noel will be a part of a strong and successful India team that has provided seamless service to its customers and partners. A Masters of Science in International Business, Jean-Noel holds Executive Education certificates from HEC Paris and Mc Gill Montreal.

NEWS/AIRLINE

LUFTHANSA AMENITY KITS CONVINCE WITH DESIGN AND SUSTAINABILITY FIRST PLACE AT THE ONBOARD HOSPITALITY AWARD FOR FIRST CLASS KIT

L

ufthansa treats its guests in the premium classes to new, creative cosmetic bags. The new First Class Amenity Kit, which was on board from the end of May, with first impression, quality, durability, weight, usefulness, design, functionality, taste, content and enrichment of customer experience recently won first place at the Onboard Hospitality Award 2018.

The ladies’ model of the Windsor Amenity Kit is modern and elegant while men’s model is classic and functional. The contents of the First Class Kits include exclusive care products from the La Prairie brand.

Also the Reisenthel Amenity Kits of the Business Class came at the

Onboard Hospitality Award among the finalists. The idea of sustainability was at the forefront of product development and the bags can be reused after the trip, for example as a shopping bag, pencil case or cosmetic bag.

The same environmental awareness is at the forefront of the Lufthansa Premium Economy. From mid-July, new “Around the World” Amenity Kits will be available, which are ideal for reuse as shopping or beach bags and thus contribute to a reduction in plastic waste. With five different motifs (Eiffel Tower, Brandenburg Gate, Frankfurt Skyline, Statue of Liberty and Golden Gate Bridge) they are also suitable as collectors’ items.

August 2018 Tourism India

43

NEWS/HOSPITALITY

CULINARY DELIGHTS OF

MARIGOLD

SAFFRON SOUL IS AN ALL DAY DINNNG WORLD CUISINE OUT LET WHICH SERVES AUTHENTIC DISHES FROM KITCHENS OF THE WORLD.

H

otel Marigold is a 5-Star property in the heart of Hyderabad city with a soothing Indian contemporary ambience. It is a seamless blend of modern five star luxury and classic Indian architecture is evident through the massive yet simple chandeliers, abstract interiors, traditional lamps and paintings 44

Tourism India August 2018

adorning the walls.

The three F & B properties at Marigold provide an enriching dining experience. Saffron Soul is an all day dining World Cuisine outlet which serves authentic dishes from the kitchens of the world, ranging from Indian to Mexican to Continental.

Mekong is the fine dining Pan Asian restaurant which gets its name from

the Mekong River that flows through seven countries, thus allowing the guests to experience the culinary delights of these seven countries. The guests can savor authentic dishes ranging from Japanese, Mongolian, Burmese and Indonesian. The highlight of Mekong is its distinctive interiors and ambience that stands by its name, with blue walls, ceiling

MEKONG IS THE FINE DINING PAN ASIAN RESTAURANT WHICH GETS ITS NAME FROM THE MEKONG RIVER THAT FLOWS THROUGH SEVEN COUNTRIES, resembling waves and genuine Indonesian cutlery giving it a true aqua/river like feel.Mekong is unique because it is one of the very few Pan Asian Specialty outlets in the city, serving authentic Pan Asian food. The

Chef, Mr. T. Mukherjee specializes in Pan Asian cuisine, with decades of experience, therefore putting the most authentic and original tastes on the table.

Mystique Lounge is a chic lounge that specializes in serving Single Malt, leaving a mark with its outof-the-box interiors and unique ambience.

The Executive Chef of Hotel Marigold is Mr. Partha Chakravarathy, who has a rich culinary experience of over 25 years and is currently the Executive Chef. Having worked with renowned hotel chains like The Taj and Le Meridian, among others, he also carries vast international exposure where he has conceptualized, planned, managed F&B services and guest services and set award winning standards for the same.

Chalapathi Rao is currently the Corporate Chef with GreenPark Hotels & Resorts Pvt. Ltd. (Hotel Marigold is a brand owned by the group) His rich hospitality of experience of over 20 years has been led by his passion for perfection.

August 2018 Tourism India

45

DESTINATION/OUTBOUND

COCOON MALDIVES COCOON MALDIVES GETS ITS GLAMOUR QUOTIENT UP WITH INDIAN TV STARS.

C

ocoon Maldives, the luxury 5-star resort in the island nation of Maldives blends the best of Italian design with Maldives’ stunning natural beauty, all set against the backdrop of the azure Indian Ocean.

This family-friendly, stylish resort, based on the principle of ‘affordable luxury’, is the perfect destination for a relaxing holiday.

Embarking with the enthralling concept of fitness tours, FitZup in association with Cocoon Maldives, had organized an expedition to the unrivalled luxury, Maldives first design hotel with well-renowned TV celebrities and fitness enthusiasts Kishwer Merchant, Abigail Pande, Sreejita De and Pryanca Talukdar along with pro-athlete Sahil Rasheed.

The visit to Cocoon Maldives spread over 5 days where the ideology was to change the perception of fitness enthusiasts about the term ‘Cheat Meal’. The expedition started everyday with rigorous morning workout sessions, followed through with some leisurely activities to explore the nearby Lhaviyani Atoll, unwind and relax. The Lhaviyani Atoll is a great place to enjoy worldclass scuba diving, with over 50 dive sites, including famous local 46

Tourism India August 2018

shipwrecks, remarkable aquatic life including bluestripe snappers, hawksbill turtles, butterfly fish, moray eel, scorpion fish, Whitetip reef sharks, some mantas, brightly coloured triggerfish and the list is endless. Each day of the expedition would include various marine activities such as sunset fishing, Kayaking or surfboarding, Snorkelling, Scuba Diving and Jet Ski

THE RESORT OFFERS THE GUEST PRIVACY AND A PLACE TO SOCIALIZE adventures to nearby sand banks and coral reefs.

All the water adventure during the day built an appetite for sumptuous Cheat Meals! The TV Celebrities would request for their favourite cheat meal to the executive Italian Brand Chef, Giovanni de Ambrosis; which was prepared with an interesting make-over; turning each ‘cheat’ desire into a healthy meal to binge upon.

The resort offers guests both privacy and a place to socialize if guests wish, in the island’s clubs, restaurants and bars. The resort, features three restaurants and two bars offering a variety of cuisines from around the world and romantic dining experiences. Cocoon Maldives also boasts a ‘Cultural Kids Club’, tailor-made guest excursions and entertainment, and a spa. The Cube Spa at Cocoon Maldives, rejuvenated the celebrities’ at the end of a long day, with a variety of relaxing treatments performed by qualified masseurs from Bali.

Mr. Alessandro Azzola, Managing Director, Cocoon Maldives, commented, “This is an incredible opportunity to be part of, a project with an impact to promote Health & Wellness tourism with some of India’s fabulous TV stars at Cocoon Maldives. We have created a resort that is unique and new in many ways, which I am very happy and proud of. When it comes to guests, our concept is ‘home hospitality’. Our staff is extremely guest-oriented.

They recognize and understand the requirements and wishes of our guests, so we are able to cater to them flawlessly. It is not the buildings, rooms or furniture that makes a hotel. What makes a hotel is the smile of the staff, and how well they treat their guests. And I am most proud of my team here. It is not

150

villas that are exclusively designed by Lago, one of Italy’s finest design firms.

August 2018 Tourism India

47

DESTINATION/OUTBOUND

I who run this resort, but the very capable team of Cocoon Maldives.”

Inspired by the concept of lightness, Cocoon aims to regenerate the spirit and soothe the mind.

Everything has been carefully planned to create a perfect atmosphere of harmony and tranquillity.

Cocoon Maldives officially opened in March 2016, houses 150 villas that are exclusively designed by Lago, one of Italy’s finest design firms. This 5-star, family-friendly, stylish resort, based on the principle of ‘affordable luxury’, is the perfect destination from which to discover the Maldives, whether you are honeymooning, scuba diving, or just looking for a place to unwind and relax. Inspired by the concept of lightness, Cocoon aims to regenerate the spirit and soothe the mind. Everything has

48

Tourism India August 2018

COCOON

Cocoon blends the best of Italian design with the Maldives’ stunning natural beauty, all set against the backdrop of the azure Indian Ocean.

Cocoon’s interiors are exclusively designed by Lago, one of Italy’s finest design companies. This 5-star, family-friendly, stylish resort, based on the principle of ‘affordable luxury’, is the perfect destination from which to discover the Maldives, whether you are honeymooning, scuba diving, or just looking for a place to unwind and relax. Inspired by the concept of lightness, Cocoon aims to regenerate the spirit and soothe the mind. Everything has been carefully planned to create a perfect atmosphere of harmony and tranquility.

THE CUBE SPA AT COCOON MALDIVES REJUVENATED THE CELEBRITIES AT THE END OF THE LONG DAY. been carefully planned to create a perfect atmosphere of harmony and tranquillity.

The resort offers guests both privacy and a place to socialize if they wish, in the island’s clubs, restaurants and bars. Cocoon’s ‘community table’ is a place where people from all over the world sit together to break bread and cultural barriers. Guest accommodation

includes Beach Villas, Beach Suites, Family Beach Villas, Beach Suites with Pools, Lagoon Villas, Lagoon Suites, Lagoon Suites with Pools and a Cocoon Suite.

Cocoon offers an affordable Half Board plus package, which includes breakfast, dinner and drinks. The resort boasts a variety of restaurants and bars, offering a wide array of food and drinks, surrounded by beautiful tropical greenery and the stunning turquoise lagoon. Lhaviyani Atoll is a great place to enjoy world-class scuba diving, with over 50 dive sites, including famous local shipwrecks.

Cocoon also boasts a Cultural Kids Club’, tailor-made guest excursions and entertainment, and a spa.

The resort is a scenic, 30-minute seaplane journey from Velana International Airport in Malé.

August 2018 Tourism India

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DESTINATION/OUTBOUND

ROYAL CARIBBEAN ACQUIRES SILVERSEA CRUISES ULTRA-LUXURY AND EXPEDITION CRUISE LEADER JOINS RCL’S PORTFOLIO OF TOP BRANDS.

T

he global cruise industry leader Royal Caribbean Cruises Ltd., has officially confirmed their acquisition of the Silversea Cruises, a pioneer and leader in ultra-luxury and expedition cruising and the companies announced that they have closed on RCL’s acquisition of a twothirds stake in Silversea after receiving final approval from regulators. The investment unites two leading players in the cruise industry and fills out RCL’s portfolio of cruise brands across all key market segments.

“We are proud to officially welcome Silversea’s industry-leading team to the RCL family,” said Richard D. Fain, Chairman and CEO of Royal Caribbean Cruises Ltd. “This is a dynamite combination and we can’t wait to work with Manfredi, Roberto and the entire team as together we take Silversea to the next level.”

Regulators green-lighted Royal Caribbean’s purchase of a 66.7% equity stake in Silversea Cruises, based on an enterprise value of approximately $2 billion. Manfredi Lefebvre d’Ovidio will remain Executive Chairman of Silversea and retain a 33.3% stake.

“We’re excited to join the Royal Caribbean family and ready to begin this next chapter as part of an industry leader that is uniquely 50

Tourism India August 2018

qualified to support Silversea’s future growth,” said Lefebvre. “This partnership enables us to realize our vision of being the uncontested leader in ultra-luxury cruising and expedition, taking our guests to more than 1,000 destinations aboard some of the world’s most luxurious vessels.”

The companies also announced Project Invictus, a multi-year initiative to take Silversea’s ultraluxury offerings to the next level range from product upgrades to magnified ship revitalization programs. “Our intent is to solidify our already strong leadership position with an exciting array of upgrades that thrill our guests,” said Roberto Martinoli, Silversea CEO.

THE CRUISE VACATION COMPANY THAT OWNS AND OPERATES THREE GLOBAL BRANDS. ROYAL CARIBBEAN INTERNATIONAL, CELEBRITY CRUISES AND AZAMARA CLUB CRUISES.

The first Invictus enhancements will begin rolling out on the Silver Muse in August where an upgraded champagne and caviar offering will be initiated. Immediately thereafter enhancements impacting a wide variety of onboard features and strengthening Silversea’s reputation for indulgent, luxurious embellishments will be implemented fleet wide,.

Silversea Cruises, which is chaired by Manfredi Lefebvre d’Ovidio, is recognized as an innovator in the ultra-luxury

cruise line industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Wind, Silver Shadow, Silver Whisper, Silver Spirit and Silver Muse – all designed to offer an atmosphere of conviviality and casual elegance.

The planned renovation of Silver

Whisper in December 2018 will be much more comprehensive than initially anticipated and will include a partial refit of all guest cabins. Silver Wind will enter into an enhanced dry dock and both vessels will join the overarching plan for a fleetwide “Musification” which will take

inspiration from the design of the very successful cruise line’s flagship, Silver Muse. The plan will be completed shortly after with an enhanced dry dock of the Silver Shadow.

With Silversea joining the RCL lineup alongside Royal Caribbean International, Celebrity Cruises, Azamara Club Cruises, TUI Cruises and Pullmantur Cruceros, the Royal Caribbean Cruises Ltd. fleet now numbers 59 ships with an additional 15 on order. J.P. Morgan Securities LLC acted as a financial advisor to RCL as well as served as the lead arranger for the debt financing in respect to the transaction.

August 2018 Tourism India

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NEWS/OUTBOUND

MS. CHOLADA SIDDHIVARN NEW DIRECTOR INDIA OF TAT TO PROMOTE THAILAND BY BOOSTING ARRIVALS FROM INDIA.

M

s Cholada Siddhivarn has been appointed as director of the Tourism Authority of Thailand in Mumbai. She will cover western and southern India as well as Sri Lanka and the Maldives.

Ms. Cholada Siddhivarn was previously the director of Europe, Africa, Middle East and the Americas Marketing Group at TAT head office. Over 20 years of vast experience with Tourism Authority

India is a very important country for Thailand in terms of tourism as well as trade.

MS CHOLADA SIDDHIVARN, Director, Tourism Authority of Thailand in Mumbai 52

Tourism India August 2018

of Thailand since 1996 Ms Cholada Siddhivarn will continue to promote Thailand by boosting arrivals from India to Thailand in the coming years.

Thailand crossed the 1.2 million mark for Indian tourist arrivals in 2017 and registered a total of 1,294,790 arrivals marking a year-on year growth of 20% per cent over the same period in 2016.

Talking on the occasion Ms. Cholada Siddhivarn quoted “I am very excited to take up this new opportunity and starting a fresh in the city of dreams – Mumbai. India is a very important country for Thailand in terms of tourism as well as trade.

I look forward to encouraging women travelers, showcasing local experiences at the destination and boosting arrivals from India”.

She considers India to be one of the important markets for Thailand and hopes to showcase different aspects of Thailand to the Indian traveller.

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