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ourism Industry as one of the largest and fastest growing industries has played an important role in the service sector which influences the world economy. The growth of Tourism Industry depends on tourists and their destination choices as a reflection of their travel behaviour. Travel motives are also on cards since Travel behaviour depends on it. Travel behaviour is conceptualized as the way in which tourists behave according to their attitudes before, during and after travelling. Travel behaviour is a direct result of interaction between certain personal and environmental variables on a continuous basis. That is why it became an important factor which influences travel decisions like factors constitute of culture, travel motivations, finances and previous experiences. These Factors has been considered with importance and applied in product planning and Tourism marketing strategies. Researchers have analysed travel motivations in order to conclude a better understanding of travel behaviour. The prediction of

travel behaviour and knowledge of travel motivation play an important role in tourism marketing, in order to create demand and assist tourists in decision-making. It is important to know how a person interact with the situation to predict travel behaviour and understanding the positive and negative evaluative factors influencing destination choices of the tourists. Various researches indicate the existence of universal travel motivations and analyzed travel motivations in order to conclude a better understanding of travel behaviour. In 2006 Crompton researched and identified seven sociopsychological factors like escape from an everyday environment, discovery and evaluation of oneself, relaxing or participation in recreational activities, gaining a certain level of prestige, for the purpose of regression, strengthening family ties and facilitating their level of social interaction as motivate a tourist to travel. All research results indicated that tourism marketers are required to do research on a continuous basis in order to determine tourists travel behaviour. Factors that seem to be popular motivators, such as recreational activities and enriching and learning

experiences, should also be focused on during the marketing process. Every destination or property need to find unique aspects that can attract visitors to the resort as tourists are always looking for something different. The motivation to visit new destinations comes from the urge of the people to see to know and to experience. This urge drives people to travel to new places. It is sure that travel behaviour plays an important role in tourism as concept, industry and economy, and that is why it demands investigation. It is important for tourism products such as resorts and hotels need to understand the travel behaviour and more specific the travel motivations of tourists. Knowledge of Travel behaviour can help in product development, improved marketing strategies, enhanced service delivery approaches and the creation of a perfect product. Now a day destinations are branded and made to attract tourists to visit. In order to get the impact and bring tourists to the region, the marketing strategy should consider Travel behaviour as a tool of the particular destination.

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MARKED 46 ABUDHABI AS THE SAFEST CITY

10 12 18

KERALA, AP & SIKKIM WINS NATIONAL TOURISM AWARD KERALA BAGGED NINE NATIONAL TOURISM AWARDS LAKSHADWEEP OPENS 12 ISLANDS TO HIGH END TOURISTS

TO 20 KERALA STRESS ON ECO-FRIENDLY TOURISM

14 - Langkawi-Hosts A Memorable Pata Travel Mart 2018 22 - Entrepreneurs Should Meet New Challenges In Tourism 23 - Showcase Local Myths To Promote Tourism 24 - Middle East Keen On Authentic Ayurveda 25 - Tech Update, Niche Packages, Night Life Can Boost Kerala’s Tourism 26 - KTM Enriches Kerala’s Post-Flood Tourism Vision 28 - Chaliyar River Challenge 2018 Brochure Unveiled at KTM 30 - IATO Urges Target 20 Million At 2020 34 - Madhya Pradesh Travel Mart Concluded Successfully 36 - 65th Taai Annual Convention to be Held In China 37 - Araku Valley in AP to host ATOAI Convention

DOWN THROUGH THE SNOW! UP THROUGH THE SKY - VISIT SKI DUBAI!

29 SIGNIFICANT CHANGES IN SRILANKAN AIRLINES WINTER SCHEDULE

TOURISM WINS 16 KERALA TWO PATA GOLD AWARDS FOR MARKETING

N E W S / NAT I O NA L

KERALA, AP & SIKKIM WINS NATIONAL TOURISM AWARD HALL OF FAME AWARD FOR SOMATHEERAM; CREATIVE TRAVEL, INTERSIGHT, CHOLAN & CONCORD EXOTIC VOYAGES AMONG WINNERS

Mr. K.J. Alphons, Union Minister of State for Tourism, Government of India, presenting the National Tourism award to Mr. P. Balakiran IAS, Director, Kerala Tourism in the presence of Ms. Reshmi Verma IAS, Secretary, Ministry of Tourism, Govt. of India

ANDHRA PRADESH IS THE WINNER OF THE BEST STATE/ UNION TERRITORY FOR COMPREHENSIVE DEVELOPMENT OF TOURISM AND KERALA TOURISM BAGGED SECOND PRIZE, WHILE GOA AND RAJASTHAN SHARED THE THIRD SPOTS JOINTLY 10

Tourism India October 2018

ational Tourism Awards 2016-17 were presented on September 27, 2018, the World Tourism Day, in New Delhi by Mr. K.J. Alphons, Union Minister of State for Tourism, Government of India. The Minister also launched the ‘Incredible India Mobile App’ and the “Incredible India Tourist Facilitators Certification” programme. “India has taken great strides forward in the field of tourism during the last four years of the Government and tourism is the cornerstone of the Indian economy, as it is a major source of employment and foreign exchange, and in order to tap the full potential of this sector, industry has to join hands” said while presenting the awards.

Andhra Pradesh won the award in the category of Best State/Union Territory: Comprehensive Development of Tourism and Kerala Tourism bagged second prize, while Goa and Rajasthan shared the third spots jointly. Caper Travel Company and Concord Exotic Voyages (I) Pvt Ltd are the First Prize winner of Foreign Exchange Earnings of Rs.100 crore and above (Category I) and Foreign Exchange Earnings of Rs.50 crore and above but less than Rs.100 crore (Category II). M/s Intersight Tours & Travels Private Limited, Kochi bagged the first prize in Best Domestic Operator - Promoting and selling Tourism Products of the Rest of India with Turnover of Rs. 25.00 Crore and above

(Category I) and M/s Creative Travel Private Limited, New Delhi marked as the Best MICE Operator. Mr. Alphons also shared the concern that the tourism sector needs to improve its hospitality services since the hospitality offered is the distinguished feature of India which gives it an edge over other countries. He also added that it is the responsibility of every citizen to build the image of the country as safe for

TOURISM MINISTER PRESENTS THE NATIONAL TOURISM AWARDS, 201617; LAUNCHES INCREDIBLE INDIA MOBILE APP

Tourism industry in the country should lay emphasis on improving hospitality services Mr. Baby Mathew Somatheeram, Chairman & MD along with Ms. Sara Mathew, Director of Somatheeram AYurveda group receving the Hall of Fame award from Mr. K.J. Alphons, Union Minister of State for Tourism, Govt. of India

anyone to travel. The Minister also announced that, India will be the host country for official World Tourism Day celebrations for the UNWTO, in 2019. The theme for the World Tourism Day 2018 being â&#x20AC;&#x153;Tourism & Digital Transformationâ&#x20AC;?, the Minister recounted the various digital initiatives taken by the Ministry in harnessing technology for tourism promotion, which include, launch of a new Incredible India website; 24 X7 Chat bot interface on this website; launch of a new website on Buddhism in India and many more initiatives.. Mr. Alphons informed the industry that the flood-stricken Kerala is rapidly recovering from the disaster and is now ready to receive tourists since

the hotels and tourist sites are now operational. The Minister also said that the Ministry of Tourism has formulated a voluntary scheme for Approval of Operational Motels with an aim of recognizing the Motel segment as a component of the overall tourism product, and set standards of facilities and services of Motels. Delivering the welcome address, Ms. Rashmi Verma IAS, Union Tourism Secretary said that in the last four years, India has aggressively implemented its promotion strategies in branding, advertising, and selling of its tourism potentials. Ms. Rashmi Verma also added that the Ministry in tune with the changing times, has brought in new initiatives like the

K J ALPHONS

Adopt a Heritage scheme where in collaboration with corporate, schools and other stakeholders was initiated to improve facilities at monuments, initiation of 12 iconic sites, MoUs for bilateral tourism with countries, first ever India Tourism Mart and the International Buddhist Conclave 2018. The Secretary also congratulated the industry stakeholders without whose partnership the achievements in the Tourism sector in the last few years, would not have been possible.

October 2018 Tourism India

N E W S / NAT I O NA L

KERALA BAGGED NINE NATIONAL TOURISM AWARDS KERALA’S TOURISM DEPARTMENT WON 4 AWARDS; SOMATHEERAM RESEARCH INSTITUTE AND AYURVEDA HOSPITAL, INTERSIGHT TOURS & TRAVELS, CONCORD EXOTIC VOYAGES. ADLUX INTERNATIONAL CONVENTION AND EXHIBITION CENTRE, KOCHI AND ROSE GARDENS HOMESTAY, MUNNAR ARE OTHER AWARDEES

Mr. K.J. Alphons, Union Minister of State for Tourism, Government of India, presenting the National Tourism award to Mr. Abraham George, MD, Intersight Tours & travels Kochi for Best Domestic Tour Operator

erala’s spirited efforts to rejuvenate its tourism sector in the wake of recent floods got a robust validation with God’s Own Country topping the states with the largest number of nine National Tourism Awards 2016-17 while Union Tourism Minister Mr. K. J. Alphons asserted that the worst was over for the state after the calamity and it was ready to receive tourists with full gusto. Overall, Kerala’s Tourism Department walked away with four awards, including the Best Tourism Film (Live Inspired) and the second prize in the category of ‘Best State/ Union Territory- Comprehensive 12

Tourism India October 2018

Mr. James Kodianthara, Executive Director and Mr. Sheik Ismail, Vice President, Concord Exotic Voyages, Kochi receiving the National Tourism award from Mr. K.J. Alphons, Union Minister of State for Tourism, Govt. of India for Best Inbound Tour Operator / Travel Agent (Category II).

Development of Tourism in Rest of India’. In the Hall of Fame awards section, the two other official entries of the Tourism Department which got prizes were Excellence in Publishing in Foreign Language and Responsible Tourism Project, wayanad for being the Most Responsible Tourism Project/ Initiative. The private players swelled the kitty of awards for Kerala to nine by winning five more, including the Best Domestic Tour Operator promoting tourism products of Rest of India, Best Incredible India Bed and Breakfast Establishment and Best Standalone Convention Centre.

The awards were presented by Mr. Alphons at an impressive function held at the Vigyan Bhavan in New Delhi today. Kerala Tourism Director Mr. P Bala Kiran and Deputy Director Mr. G Sreekumar received the awards for the official entries. Union Tourism Secretary Rashmi Verma was among the dignitaries who attended the function. “A month ago 13 out of the 14 districts in Kerala were under water and today every destination is open for tourists in the state. Kerala is back into action and ready to receive people. Kerala needs your support to regain its action,” Mr Alphons said at the function and invited everyone to attend

the Kerala Travel Mart (Sept 27-30), one of the biggest travel marts in the country. “The awards underline our efforts to offer new products to tourists so that Kerala retains its image as one of the most favoured destinations of the country. The coveted awards will augment the destination pull of the state and give traction to the tourism growth, a sector which is so crucial for Kerala’s economy,” said Kerala Tourism Minister Mr. Kadakampally Surendran. He also assured that Kerala has recovered speedily from the traumatic aftermath from the floods. “Kerala needs visitors and I assure that we are fully prepared to receive them with top-rate hospitality,” he said. Kerala Tourism Secretary Mrs. Rani George IAS said the awards were a testament to Kerala’s vaunted image as an alluring tourist destination and would also help in presenting the state to a wider international audience. “The national awards have come in the wake of Kerala Tourism winning two PATA Gold Awards for its brilliant marketing initiatives. The national awards will further boost the state’s profile as a coveted destination for the inbound tourism market,” Kerala Tourism Director Mr P Bala Kiran said.

Through its responsible tourism initiative, Wayanad has ensured the participation of local population in its ambit, making them earn their livelihoods through several tourism ventures. Besides, it has emerged successful in packaging the traditional occupation and its culture into effective environment-friendly tour packages. In the private sector, Kerala’s Intersight Tours & Travels Pvt. Ltd got the Best Domestic Tour Operator promoting and selling tourism products of Rest of India (Category – 1), while Kochi-based Concord Exotic Voyages Pvt. Ltd., won the first prize in Inbound Tour Operator / Travel Agent (Category II).

Munnar-based Rose gardens Homestay was adjudged the Best Incredible India Bed and Breakfast Establishment approved by the Ministry of Tourism, Government of India – (Gold and Silver Category). Somatheeram Research Institute and Ayurveda Hospital Pvt Ltd , Kovalam was a proud winner in the Hall of Fame Awards category as it was adjudged the Best Wellness Centre while Adlux International Convention and Exhibition Centre, Kochi got the award for Best Standalone Convention Centre.

Mr. K.J. Alphons, Union Minister of State for Tourism, Government of India, presenting the National Tourism award to Mr. Rajeev Kohli, Joint MD, Creative Travel New Delhi

Mr. Pandian Kumaravel, MD, Cholan Tours, Trichy receiving the National Tourism award from Mr. K.J. Alphons

Mr. Mr. Amit Saincher, General Manager, Hilton Chennai receiving the National Tourism award from Mr. K.J. Alphons

October 2018 Tourism India

N E W S / I N T E R NAT I O NA L

LANGKAWI-HOSTS A MEMORABLE PATA TRAVEL MART 2018 AN EVENT TO CHERISH AND REMEMBER, WITH SUCCESS AT MULTIPLE LEVELS By ANIL MATHUR

Mr. Vellamandi N.Natarajan, Minister for Tourism, Govt. of Tamilnadu, Mr. Apurva Varma, IAS, Additional Chief Secretary â&#x20AC;&#x201C; Tourism & Culture and Mr. V. PALANIKUMAR, IAS, Commissioner of Tourism and CMD of TTDC at PATA Travel Mart

Kerala Tourism stall

Tamil Nadu Tourism stall at PATA Travel Mart Langkawi, Malaysia 14

Tourism India October 2018

he success of the PATA Travel Mart 2018 at the beautiful, scenic island of Langkawi, Malaysia, from Sept 12 to 14, can be seen at different, varied levels. The host country and PATA put up a magnificent display of their excellence in arrangements and programmes, which was reflected in culture and cuisine and content. For the delegates, especially first timers like me, it was a memorable visit. Since these events are often considered as barometers for the status of travel in the region and the world and was a success.. The Mart had a significant presence of buyers and sellers from India which reflected the importance of the country. The Ministers from Tamil Nadu and Uttarakhand spent a lot of time, along

with officials. Uttharkhand promoted adventure and the upcoming Adventure Mart in Rishikesh. Tamilnadu was focused on temple and historical tours, apart from wildlife. The IRCTC team introduced the large inventory of luxury trains, spread over several States and Buddist circuit as an important segment. The Mart attracted212 organisations as international sellers from 34 destinations including India, China, Japan, Korea, Nepal, Kazakhstan and Mongolia. Lankhawi , the host country had 67 sellers, including from Penang, Kedah, Johar, Sabah and Sarawak. At the grand welcome reception dinner, Mr. Mohamaddin Ketapi, Tourism Minister, Malaysia revealed that the country welcomed 25.9 million tourists in 2017, and earned RM 82.2 billion in receipts and expects 30 million tourists by 2020. The hotel sector is growing by 8.5 per cent, with 250 new hotels added in 2017 and 130 hotels with 26,000 rooms are in pipeline. Langkawi eyes on upper end of the market now. MICE, wedding, business and film shooting are some thrust

areas for the country. Langkawi was the first destination in southeast Asia to get the Global Geopark status by UNESCO in 2007. Many foreigners expressed their interest to travel under the innovative Malaysia My Second Home programme. Focus on technology and on Youth in tourism were two important take away from the mart, where Travolution Asia Forum 2018 attracted much attention and a few ideas. The involvement of several local and other organisations in the Youth Symposium was lauded, where the senior players in the industry interact with the younger entrants, to ensure the continuity in Tourism sector. For some years, the Youth Symposium has become a regular feature at PATA events. According ot SANJAY MEHTA, CEO, of Trans Globe Travels, based in Rajkot, the buyers quality was to be appreciated, and the mart was excellent opportunity for networking. It was informative and educative mart, Mehta quipped, adding that more DMCs should come from Australia, Canada and the USA.

The mart was a great experience and he hoped to be at the next mart. He met buyers from Malaysia, Brazil, Phillipines among others, is hope to convert the meetings into business. He expects more buyers next year. R NANDA KUMAR Director, Madras Travel and Tours, Chennai

Tamil Nadu Tourism industry stake holders with Mr. V. Palanikumar IAS, Commissioner of Tourism and Mr. S. Sundar, Secretary, Tamil Nadu Tourism Society

October 2018 Tourism India

N E W S / I N T E R NAT I O NA L

KERALA TOURISM WINS TWO PATA GOLD AWARDS FOR MARKETING

‘YALLA KERALA’ TRAVEL ADVERTISEMENT PRINT MEDIA CAMPAIGN AND ‘THE LIVEINSPIRED POSTER’ OF KERALA TOURISM ARE THE WINNING ENTRIES

Mrs.Sudeshna Ramkumar, Assistant Director, India Tourism, Singapore, receiving the PATA GOLD AWARDS won by Kerala Tourism for Travel Advertisement Print Media and Travel Poster at the presentation ceremony in Langkawi, Malaysia.

erala Tourism’s vigorous efforts to get back on track in the wake of recent devastating floods got a shot in the arm as it walked away with two prestigious gold awards of the Pacific Asia Travel Association (PATA) for its innovative marketing campaigns. The awards were presented at a glittering function in Langkawi, Malaysia on September 14, 2018 during PATA Travel Mart 2018. Mrs. Sudeshna Ramkumar, Assistant Director, India Tourism, Singapore received the award on behalf of Kerala tourism. 16

Tourism India October 2018

Kerala Tourism got the first gold for its ‘Yalla Kerala’ travel advertisement print media campaign in the Gulf countries. It showcased the state’s greenery and backwaters, a different world from the Gulf, just four hours away. With the punch line, ‘Yalla Kerala’, the campaign triggered a lot of interest for God’s Own Country as a tourism destination in the Gulf countries. The second gold award came for an innovative poster Kerala Tourism had developed for the third edition of the Kochi-Muziris Biennale (KMB), the biggest contemporary art show

in South Asia. The live-inspired poster featured a colourful boat and fishermen, and could be put up straight as well as upside down. “This is a huge honour for Kerala Tourism. Winning two much sought after gold medals of PATA will give a fillip to our ongoing efforts for a robust rejuvenation of tourism in the state,” said Mr. Shri Kadakampally Surendran, Minister for Tourism, Kerala. “Our efforts have already started paying off. Most of our tourist destinations are ready to welcome the visitors from India and abroad. In fact, the first chartered flight of tourists

from Australia in this season has arrived in Kochi on September 15,” he said, adding: “The state government has accorded top priority to restoring roads leading to tourist places.” Kerala Tourism Secretary Ms. Rani George IAS said the prestigious gold awards are a testament to the undiminished charm of tourist destinations in the state, which attract visitors in droves. “Our tourism campaigns are specimens of creative brilliance and have always evoked international attention and admiration. The latest awards will once again turn the

spotlight on the state’s destinations,” she added. Kerala Tourism Director Mr. P Bala Kiran IAS said the award-winning marketing campaigns showcase Kerala as a destination for families to relax, rejuvenate and reconnect. “The awards show that our strategies have struck a right cord with the target audiences,” he noted. The Campaign and Posters were developed and designed by Stark Communications, the Advertising Agency of Kerala Tourism. This year’s winners included PEAK DMC, India Amadeus Asia

Limited, Thailand; AirAsia, Malaysia; Department of Culture and Tourism Abu Dhabi, UAE; Hong Kong Tourism Board; Jetwing Hotels Ltd, Sri Lanka;Local Alike, Thailand; Marianas Visitors Authority; Melco Resorts and Entertainment, Macao; and Tourism Authority of Thailand. The PATA Awards are presented to outstanding entries in four principal categories: Marketing; Education and Training; Environment, and Heritage and Culture.

October 2018 Tourism India

N E W S / NAT I O NA L

LAKSHADWEEP OPENS 12 ISLANDS TO HIGH END TOURISTS CHECKS TO ENSURE THE ECOLOGY OF THE PLACE IS NOT DISTURBED.

Photo: Anil Kaniyamala

Tourism India October 2018

s part of the initiative for holistic development of islands by Ministry of Tourism, Government of India, Lakshadweep Tourism will develop 12 pristine Lakshadweep islands under its island development programme. The access to these Islands will be limit to ‘high-end’ serious adventure and fun tourists those who won’t mind spending more than Rs 15,000 for a one-night stay in some of the world’s most exotic and unexplored places. The number of tourists visiting these newly opened spaces will also be planned and closely monitored to ensure the highly fragile ecology

private stake holders. Twelve islands were identified in Lakshadweep, for which permission has been granted to develop as tourism destinations. The first phase of the project will start in Minicoy, Kadmat, Agatti, Chetlat, Bitra, Bangaram, Thinakarra, Cheriyan, Suheli and Kalpeni. Lakshwadeep is an archipelago of 12 atolls, three reefs and five submerged banks, with a total of about thirty-nine islands and islets and fewer than half are inhabited. The government has plans to identify lagoons alongside the new island where sea planes could be operated to transport the tourists. The plan for new airport in Minicoy

THE FIRST PHASE WILL START IN MINICOY, KADMAT, AGATTI, CHETLAT, BITRA, BANGARAM, THINAKARRA, CHERIYAN, SUHELI AND KALPENI.

Photo: Anil Kaniyamala

of these coral islands does not get harmed. The visits will only be on a prior booking basis, and there will be no drive-in facility. According to senior officials, the movement of tourists will also be limited to a specific area in the newly opened islands, so that the privacy of locals and tribal people, many of whom have their own personal communities cut off from the outside world, is maintained. The initial plan is to build 150 rooms in the Islands in association with

in association with the Indian Air Force (IAF) to provide an alternative landing facility for the tourists is also on cards. As part of the Island Management Plan, the administration finalised suitability reports for each island, and also specified carrying capacity to ensure the ecological protection the islands. As per the developed Public private partnership Package the Island Administration started sending the invitations to Eco friendly Resorts and Scuba diving operators.

October 2018 Tourism India

N E W S / NAT I O NA L

KERALA TO STRESS ON ECO-FRIENDLY TOURISM

KERALA TRAVEL MART 2018 CONCLUDED SUCCESSFULLY AT KOCHI: 1,600 BUYERS FROM 66 COUNTRIES, 325 SELLERS IN 400 STALL PARTICIPATED IN THE 10TH EDITION

Mr Pinarayi Vijayan, Chief Minister of Kerala inaugurating 10th edition of KTM at Kochi. Mr. Riaz Ahmed, Mr. P. Balakiran IAS, Ms. Rani Georege IAS, Mr. Baby Mathew Somatheeram, Mr. M. A. Yusuf Ali, Mr. Kadakampally Surendran, Mr. K.J. Alphonse, Mr. Thomas Chandy MLA, Mr. K.V. Thomas MP, Mr. Hybi Eaden MLA, Mr. E.M. Najeeb and Mr. Rahul R Pillai are also seen.

erala reiterated its determination to weather the post-flood travails through 10th edition of the Kerala Travel Mart (KTM) the country’s biggest tourism event . KTM-2018 featured 1,600 buyers, one-third of them were from 66 foreign countries. Mr Pinarayi Vijayan, Chief Minister of Kerala emphasized on safeguarding the ecology of prime destinations and promoting Responsible Tourism.“The calamity (of last month) reminds us the need to protect the nature, 20

Tourism India October 2018

especially for the growth of tourism in a state where the beauty of nature is the prime attraction,” he said, “We are duty-bound to preserve and protect the nature…. A place develops itself into a Responsible Tourism centre when the entrepreneurs and the local community join hands,” he added, formally declaring open the September 27-30 festival that comes a month after the state faced its worst deluge and landslides in 94 years. The colourful cultural evening that focused on the Malabar as a core

545 BUYERS FROM 66 COUNTRIES INCLUDING THE US, RUSSIA, JAPAN, CHINA, AUSTRALIA AND BRITAIN. theme, saw the presence of an array of administrators and bureaucrats besides entrepreneurs and top functionaries from the field of travel and tourism. Mr. K J Alphons ,Union Tourism Minister of State (Independent Charge) as the chief guest said the post-flood “resurrection” of Kerala has had no parallels anywhere in the world. “Kerala is again ready to receive tourists. The state should concentrate on Chinese market as we are getting far less number of tourists from that country,” he added at the Bolgatty Island function which is a prelude to a string of business meets for three days that also featured four tourism-related seminars by experts. Kerala Tourism Minister Mr. Kadakampally Surendran, who presided over the ceremony, said the KTM symbolises Kerala’s resilience and the spirit of harmony and togetherness of the state’s people. “I thank the tourism trade across the world for standing with us and for being a beacon of hope in our darkest hour,” he noted. Industrialist Mr M A Yusaf Ali was the chief guest of honour. Prof K V Thomas, MP Ernakulam , Mr Hibi Eden, MLA and Mr Thomas Chandy, MLA, Mrs Rani George, Secretary ,Kerala Tourism , Mr P Bala Kiran ,Director ,KeralaTourism and Mr Baby Mathew, president, KTM Society.

Mr. K.J. Alphons, Union Minister of State for Tourism, Government of India visiting the Kerala Responsible Tourism pavilion at KTM 2018. Mr. Rupesh Kumar.K., State Coordinator, RT Mission Kerala , Ms. Rani George IAS, Secretary, Kerala Tourism, Mr. M. Vijayakumar, Chairman, KTDC and Mr. Baby Mathew Somatheeram, President, KTM Society are also seen.

Public-private participation is a key feature of KTM-2018, with delegates from the fields of travel and tour, hotels and resorts, homestay, houseboat, ayurveda centres and cultural organisations. They provide world-class buyers and sellers a platform to interact and promote businesses, giving a fresh impetus to

Kerala, where tourism generates an annual turnover of Rs 34,000 crore and provides employment to 25 lakh people. The KTM, with 325 sellers in 400 stalls, has 1,635 buyers who are top functionaries of firms in tourism industry within the country and outside. October 2018 Tourism India

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ENTREPRENEURS SHOULD MEET NEW CHALLENGES IN TOURISM RESPONSIBLE TOURISM INITIATIVE IS THE DRIVING FORCE OF MODERN DAY KERALA TOURISM

Dr. Venu V IAS, Principal Secretary – Forest & Wildlife, Govt. of Kerala addressing the seminar. Mr. Riaz Ahmed, Mr. Baby Mathew Somatheeram, Mr. Rupesk Kumar, Mr. Abraham George, Mr. P. Balakiran IAS and Mr. Jose Dominic are also seen

esponsible Tourism (RT) has seeped into the DNA of Kerala’s hospitality culture in its first decade of implementation, but the recent floods and landslides should enable the state to further reinvent the communitycentric endeavour so as to set fresh standards, experts said at the recently concluded Kerala Travel Mart 2018 at Cochin. The government has earmarked Rs 700 crore for rebuilding the state under the Nava Kerala endeavour. The administration is also mulling about modifying certain laws for better tourism practices in the state, said Mr. Kadakampally surendran at KTM. “A survey will be conducted seeking the possibility of offering job opportunities through tourism for people in the state’s flood-hit areas even as the August calamity has not damaged the infrastructure facilities in the sector. Students of Kerala Institute 22

Tourism India October 2018

Tourism and Travel Studies (KITTS) will conduct the survey among the natives in this regard. It will help bring more people to the tourism sector,” he added. The state has to make its tourist spots friendly for the physically challenged in the spirit of RT, which must also be employed in allied animal welfare projects, was a point noted at a symposium of Kerala Travel Mart (KTM). RT will give job to 1 lakh people by the end of the ongoing 201718 financial year, while 10,000 RT units will be set up in the state by November, Dr. V .Venu, principal secretary, culture, said the August deluge has given Kerala a chance to audit its tourist performance while also making it an occasion to try novel ways of boosting tourism. “We still haven’t made full use of our waterways,” he noted. All the same, Kerala tourism has

begun voluntarily adopting RT what with even buyers showing the prospect of choosing their partners based on such a culture, he said. “Some of the main things that will be on their mind will be the RT practices that one’s business partner has demonstrated,” he added. Hotelier Mr. Jose Dominic said RT is the best protection against manmade calamities. “Till a couple of decades ago, tourism was considered a bourgeoisie activity. These days, it count it as an engine of economic development, more so community empowerment, thanks to RT,” he added. RT state coordinator Mr. Rupesh kumar. K said responsible tourism was initially met with a lot of resistance even from experts, but times have disproved their apprehensions. Today, RT benefits 7,943 people directly and another 23,000 indirectly, he revealed.

SHOWCASE LOCAL MYTHS TO PROMOTE TOURISM

TO WOO FRESH SETS OF PEOPLE TO GOD’S OWN COUNTRY.

Mr. Riaz Ahmed, Mr. Baby Mathew Somatheeram,Mr. Ajit Kumar Balaraman, Mr. P. M. Naushad, Mr. Riyas Komu, Mrs. Ranjini Menon, Prof. Madan Kumar M and Mr. Joseph Tinu at the KTM Seminar

elebrating local myths and showcasing them for a global audience is one way of sustaining tourism in Kerala by ensuring community participation. Be it the recent installation of a giant sculpture of the Jatayu bird mentioned in Ramayana epic or the artworks based on local legends at the editions of Kochi-Muziris Biennale, such endeavours woo fresh sets of people to God’s Own Country, speakers said at the seminar on ‘New Products and Interests in Kerala’ at Kerala Travel Mart. Mr . Riyas Komu, founder of the Kochi Biennale Foundation that has been hosting India’s only such biennial cultural event since 2012, said it was no coincidence that the art event has Fort Kochi as its main venue. “The place (a western suburb of Kochi) has a layered history that shows in its multi-ethnicity: 40 communities from Jewish immigrants

to Kashmiri Pandits in a radius of a couple of kilometres,” said Komu, who is secretary of the KBF which is readying for its fourth edition from this December. Mr. Ajit Kumar Balaraman, CEO, Jatayu Earth’s Center, said that the eco-friendly Jatayu Rock Tourism project stands very close to Kerala’s cultural heritage. Jatayu Earth’s Centre at Chadayamangalam in downstate Kollam district also carries out adventure tourism. “The Park is an amalgamation of heritage, culture and pilgrimage. There are a museum and a 3D theatre coming up inside the rock,” he added. As for Jatayu Nature Park, the chief attraction here is the huge sculpture of the bird that finds mention in the Valmiki masterpiece, Ramayana. It is believed that the Jatayu in the Ramayana got its wings clipped by Lankan king Ravana while abducting Sita.

The Muziris Projects, north of Kochi, is another such initiative that provides the tourists the feel of revisiting our rich heritage. “The major attraction is that one can complete the visit to all sites in a day,” Managing Director Mr .P. M Naushad said. As for the state’s traditional wellness system, Ayurveda continues to suffer from a lot of misconceptions albeit its immense popularity abroad, according to Prof. Madan Kumar M K of Government Ayurveda College, Thiruvananthapuram.

JATAYU PARK IS AN AMALGAMATION OF HERITAGE, CULTURE AND PILGRIMAGE. Kerala Shipping and Inland Navigation Corporation (KSINC) representative Mr. Joseph Tinu said the KSINC’s cruise ship Nefertiti will be a major attraction in the tourism sector and around 200 people can travel in the day-to-dusk package. Homestay entrepreneur Mrs. Ranjini Menon said homestay is a realistic model of sustainable tourism. “Homestay is Responsible Tourism and staying in homestay is helping the local community,” she added. KTM President Mr. Baby Mathew and KTM former President Mr. Riaz Ahmed were also present at the seminar. October 2018 Tourism India

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MIDDLE EAST KEEN ON AUTHENTIC AYURVEDA

Tour Operators & Bloggers from Middle East Countries with Mr. Jihad Husain, Managing Director, Gateway Malabar Holidays, Mr. Ravisankar.K.V, Managing Editor and Ms. Rajani. A. Executive Editor of Tourism India

fter making inroads in the wellness markets of Germany and Russia, Kerala’s famed Ayurveda is now making its presence felt in the Middle East, wooing travellers from countries like Saudi Arabia, Kuwait, Oman and the UAE in large numbers with a promise to offer the traditional holistic system of healing in a most authentic manner. The sellers representing Ayurvedic hospitals and resorts at the ongoing Kerala Travel Mart (KTM) 2018, the biggest tourism conclave in the country, said they have been witnessing a huge rise in the number of tourists from the Middle East during the last five years. Mr. Baby Mathew, Chairman, Somatheeram Ayurveda Group and KTM President, said in the last five years there has been around 30 percent increase in the arrival of tourists from the Middle East. “It happened 24

Tourism India October 2018

as a result of massive campaigns that we carried out in the Middle East countries. Prior to that, there were no such campaigns.” “We organized wellness exhibitions in the Arabian Travel Mart five years ago. Since then, there has been encouraging results,” he said adding that the guests from Arabian countries are now coming to Kerala for long term treatments. “Today Aurveda thrives in Germany and Russia owing to the strenuous efforts we undertook in this regard. No doubt, in the coming days, Middle East is also going to follow their footsteps,” he added. Dr. Kiran B Nair, Managing Director, Vaidya Healthcare, Perumbavoor observed that things are definitely on the brighter side and most of them approach the Ayurvedic physicians as their family doctors.

TECH UPDATE, NICHE PACKAGES, NIGHT LIFE CAN BOOST KERALA’S TOURISM

Mr. Riaz Ahmed, Chairman, Seminar Committee KTM, Ms. Rani George IAS, Secretary, Kerala Tourism, Mr. E.M. Najeeb, President, Confederation of Kerala Tourism Industry, Mr. Samir. M.C., Managing Director, ITC Fortune Hotels and Mr. Manoj K. Das, Resident Editor Kochi of Times of India at KTM Seminar

igital media and even artificial intelligence are proving to be key requirements for tourism promotion to get newer audiences across the globe and God’s Own Country can’t be an exception, speakers told a seminar at the Kerala Travel Mart (KTM). Kerala’s tourism warrants renewed approach that promotes customised service as well as night life besides technology and packages that are updated with times so as to win back young visitors to the state, experts said. All the same, “over-tourism” should not disturb the normal routine of the hosts even as Kerala should explore the scope of non-conventional hospitality such as homestay and bread-andbreakfast, they noted at ‘Changing Trends in Travel and Tourism’ organised as part of the September 2730 KTM that aims to boost the state’s tourism prospects. Mr Suman Billa, Joint Secretary, Union Ministry of Tourism, highlighted

‘commoditisation’ as an urgent requirement of tourism in Kerala. “Select a niche area and curate it well. Be prompt with your service; speed matters,” said the senior bureaucrat, formerly a director and secretary of Kerala Tourism. “Also ensure your package has elements of some luxury, which most visitors seek to enjoy alongside their travel. Kerala must keep exploring new travellers, given that tourists generally don’t revisit spots. There is scope for collaborative work on this matter.” The other speakers at the 90-minute session were Mr. Cherian Philip, who heads the Nava Kerala mission aimed at rebuilding Kerala after last month’s floods, and Mr. P. Bala Kiran Director, Kerala Tourism besides Mr. P. K. Anish Kumar and Mr. Sejoe Jose ,travel entrepreneurs, Mr Baby Mathew ,KTM President. Mr Riaz Ahmed, Hotelier and former KTM president, was the moderator. Mr. Cheriyan Philip, who is a former KTDC chairperson, said

absence of a night life has been a constant complaint from tourists in Kerala. “Even a place like Dubai with its conservative ethos today has its people enjoying their time in various ways after sunset,” he noted, while also stressing on waste management. “Unless we go for such entertainment that doesn’t harm our culture, Kerala’s tourism has no future. Goa and even Chennai may overtake us, not to speak of Sri Lanka or Singapore outside India.” Mr . Bala Kiran said tourists of late are less patient to read details and know about a place. “We must serve them with digital technology,” he said. “Also we must include more focal spots on the itinerary. Malabar (northern Kerala), for instance, has a lot of potential.” Anish Kumar suggested added focus on social media publicity, while Sejoe Jose spoke of the increasing role of mobile phones in tourism.

October 2018 Tourism India

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KTM ENRICHES KERALA’S POST-FLOOD TOURISM VISION HOSTS 35,000 BUYER-SELLER MEETS, WITH 15,000 OF THEM INVOLVING DELEGATES FROM 66 COUNTRIES

Mr. M. Vijayakumar, Chairman, KTDC launching “ Kerala On Wheels” tour packages by Intersight Holidays in association with KTDC at KTM 2018. Mr. Krishnachandran, Vice President – Operations, Mr. Abraham George, MD, Intersight Tours, Mr. P. Balakiran IAS, Director, Kerala Tourism, Mr. Rahul R. Pillai, MD, KTDC, Mr. Raj Mohan, Marketing Manager, KTDC and Dr. Rajashree Ajith, Director, KITTS are also seen

erala made milestone advances in tourism by charting steps to stir up the crucial industry that contributes to a tenth of its economy, as the country’s biggest travel event concluded by vowing to reinvigorate the sector recovering from last month’s natural calamity. The four-day Kerala Travel Mart (KTM) announced plans to reinvent its decade-old responsible tourism, update customised packages, strengthen tools 26

Tourism India October 2018

of publicity, broaden the tourism map and deck up heritage spots to woo more travelers to God’s Own Country. At the valedictory function in the state’s commercial capital, KTM organisers said Kerala KTM-2018 has earned a special place in the state’s tourism. “It is historic, coming as it is a month after the worst natural calamity our people faced,” Kerala Tourism Secretary Mrs. Rani George said about the September 27-30 event that held 35,000 business meets involving 1,635 buyers (545 of them from 66 foreign countries). “I even wonder how our tourism would have got back to track but for this KTM edition coming at the right time.” KTM-2018, which brought an array of entrepreneurs from across India and abroad, had 325 sellers in 400-

odd stalls that were opened by Union Tourism Minister of State Mr. K J Alphons. The venue at Willingdon Island also hosted four seminars by experts. KTM-2018 President Mr. Baby Mathew noted that the event had its 1,090 domestic buyers shortlisted from 5,000 applicants besides 535 foreign buyers from 2,000 applicants. “That shows the trust the world has in Kerala’s tourism,” he added. Kerala Tourism Director P Bala Kiran said that KTM-2018 has lent a smile of hope to the faces in the industry in contrast to a general gloom that prevailed among its captains till a week ago. “This edition has proved that KTM is not a celebratory event, but a business meet,” he added. KTDC Director Mr. Rahul R hoped

SEP 27-30 KOCHI EVENT TRIGGERS WAYS TO REINVENT AND INVIGORATE TOURISM IN GOD’S OWN COUNTRY

Mr. Kadakampally Surendran, Minister for Tourism, Kerala releasing Tourism India KTM Special issue by handing over copies to Mr. E.M. Najeeb, Member, National Tourism Advisory Council and Ms. Rani George IAS, Secretary, Kerala Tourism in the presence of Mr. Baby Mathew Somatheeram, President, KTM Society, Mr. Ravisankar.K.V, Managing Editor, Tourism India group, Mr. Rahul R. Pillai, MD, KTDC and Mr. P. Bala Kiran, IAS, Director, Kerala Tourism

the industry to be near-normal by this December. The other speakers at the valedictory function were Mr .Rupeshkumar .K ,Responsible Tourism state coordinator, besides Mr. Jose Dominic, Mr. Abraham George, Mr. Riaz Ahmed ,former KTM presidents and Mr . Jose Pradeep.

Both KTM-2018 organisers and delegates said the biennial event, was acted as a major incentive in further promoting public-private participation in the fields of travel and hospitality, wellness and culture. Enthused by the encouraging response, the KTM Society is mulling about a change of venue for its 2020

edition to a permanent venue that will be spacious as well plastic-free. If KTM-2018 triggered a change in public perception that last month’s deluge has crippled the state’s tourism, the event reinforced the spirit of Responsible Tourism that has completed a decade in Kerala, by triggering schemes that promote jobs.

October 2018 Tourism India

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CHALIYAR RIVER CHALLENGE 2018 BROCHURE UNVEILED AT KTM THE 68-KM KAYAKING CHAMPIONSHIP, WHICH WILL BE HELD FROM OCTOBER 12 TO 14 IN CHALIYAR RIVER.

Mr. Kadakampally Surendran, Minister for Tourism, Kerala releasing the Chaliyar River Challenge logo at KTM 2018 venue. Mr. Baby Mathew, President, KTM, Mr. E M Najeeb, Senior Vice President, IATO, Mr. Manesh Bhaskar, CEO ,Kerala Adventure Tourism Promotion Society, Mrs Rani George, IAS, Secretary, Kerala Tourism, Mr.Kaushiq Kodithodika, MD, Jellyfish Watersports, Mr. P. Bala Kiran, IAS, Director, KeralaTourism, Mr. Ravi Shankar, MD, Tourism India and Mr. Abraham George, Member, National Tourism Advisory Council are also seen

he logo and brochure of Chaliyar River Challenge 2018, a joint initiative by Kerala Adventure Tourism Promotion Society and Kozhikodebased Jellyfish Watersports was unveiled by Mr. Kadakampally Surendran, Minister , KeralaTourism at the Kerala Travel Mart 2018. Chaliyar River Challenge 2018 is being organised under the aegis of Kerala Tourism Department as part of encouraging adventurous tourism sector in the state. Mrs Rani George, IAS, Secretary, Kerala Tourism and Mr. E M Najeeb, Senior Vice President, Indian Association of Tour Operators (IATO) were received the brochure from the Minister. 28

Tourism India October 2018

CHALIYAR RIVER CHALLENGE 2018 IS BEING ORGANISED UNDER THE AEGIS OF KERALA TOURISM DEPARTMENT AS PART OF ENCOURAGING ADVENTUROUS TOURISM SECTOR IN THE STATE.

The 68-km kayaking championship, which will be held from October 12 to 14 in Chaliyar river, will kick off from Nilambur in Malappuram district and will conclude at Beypore in neighbouring Kozhikode district. More than 100 contestants from inside the country and abroad will be taking part in the competition, which is expected to give a fillip to the tourism sector in Malabar. Mr. P. Bala Kiran, IAS ,Director, KeralaTourism, Mr. Baby Mathew , President ,KTM, Mr. Ravi Shankar, MD, Tourism India, Mr. Manesh Bhaskar, CEO ,Kerala Adventure Tourism Promotion Society and Mr. Kaushiq Kodithodika, MD, Jellyfish Watersports were also present on the occasion.

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SIGNIFICANT CHANGES IN SRILANKAN AIRLINES WINTER SCHEDULE SRILANKAN OPERATES A ROUTE NETWORK OF 114 CITIES IN 48 COUNTRIES.

s a part of the strategy of optimizing and rationalizing market opportunities throughout its route network, SriLankan Airlines introduced a range of significant changes to its winter schedule. Accordingly, the National Carrierof Island nation of Sri Lanka will be deploying state-of-the-art A330300 aircraft on its daily Melbourne operations from October 28, 2018. The Airline has offered its passengers an unmatchable travel experience, with its elegant cabin ambience completed with mood lighting and entertainment featuring over 100 movies, live news and weather updates. With Wi-Fi connectivity available on-board, passengers also have the luxury of staying connected; making calls or sending mails and browsing. The Airline expands its capacity on the Colombo-Singapore-Colombo route from October 29, 2018 with the introduction of wide bodied Airbus A330 aircraft that are equipped to provide modern inflight comforts with the latest inflight entertainment

systems, luxurious seating and on-board cuisine that is among the finest in the sky. The Airlinesâ&#x20AC;&#x2122; weekly frequencies will be increased to 21 flights per week from the current schedule of 17 flights per week. Out of this, 7 flights will be operated by A 330-300 aircraft, while the remaining 14 frequencies will be operated by A 320/ A 321 Neo`s. This capacity enhancement is aimed to offer over 2400 additional seats per week, thus enabling the Airline to serve more passengers. The decision to suspend operations to Hong Kong with effect from October 27, 2018 has been taken following careful assessment of commercial results over a significant period of time.The airline will continue to evaluate future opportunities in the Hong Kong region, as it does with all its markets.Arrangements are being made to route passengers who have already purchased tickets to and from Hong Kong, on other airlines. SriLankan apologizes for any inconvenience caused due to changes in flight timings.

THE DECISION TO SUSPEND OPERATIONS TO HONG KONG WITH EFFECT FROM OCTOBER 27, 2018 HAS BEEN TAKEN FOLLOWING CAREFUL ASSESSMENT OF COMMERCIAL RESULTS OVER A SIGNIFICANT PERIOD OF TIME

SriLankan operates a route network of 114 cities in 48 countries from its hub in Colombo, with a fleet of modern aircraft with the latest comforts such as flatbeds in Business Class and sophisticated in-flight entertainment, to complement its world class service. As a member of the prestigious oneworld global airline alliance, SriLankan also connects its passengers to over 1,000 cities in 160 countries around the globe through its oneworld partner airlines. October 2018 Tourism India

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IATO URGES TARGET 20 MILLION AT 2020

Mr. K.J. Alphonse, Union Minister of State for Tourism, Government of India inauguring the IATO Convention in the presence of Ms. Bhuma Akhila Priya, Minister of Tourism, Government of Andhra Pradesh, Mr. Kadakamplaly Surendran, Minister of Tourism, Kerala, Ms. Reshmi Verma, Secretary, Ministry of Tourism, Govt of India, Mr. EM. Najeeb, Sr. Vice President of IATO, Mr. Pronab sarkar, President of IATO , Mr. Mukesh Kumar Meena, Secretary Tourism, Andhra Pradesh and Mr. Himanshu Shukla, CEO, Andhra Pradesh Tourism Authority, Rajeev Mehra, Vice President of IATO and Mr. Rajesh Mudgit, Secretary IATO at Novotel Varun Beach at Visakhapatnam

annual convention of the

th Indian Association of Tour

Operators (IATO) has concluded successfully at Vishakhapatnam on September 9, 2018 with a massive participation of more than 1000 delegates and high level officials participation from Ministry of Tourism, Government of India and various state tourism departments. Mr. K.J. Alphonse, Union Minister of State for Tourism, Government of India has inaugurated the IATO Convention at Novotel Varun Beach at Visakhapatnam on September 6, 2018 in the presence of Kadakamplaly Surendran, Minister of Tourism & Cooperation, Kerala, Bhuma Akhila Priya, Minister of Tourism, Government of Andhra Pradesh, Ms. Reshmi Verma, Secretary, Ministry 30

Tourism India October 2018

of Tourism, Govt of India, Mukesh Kumar Meena, Secretary Tourism, Andhra Pradesh; Ms. Rani George IAS, Secretary, Kerala Tourism and Himanshu Shukla, CEO, Andhra Pradesh Tourism Authority. Mr. Pronab sarkar, President of IATO presided over the function. While delivering his speech, Mr. Sarkar has requested to Ministry of tourism, India to cut-off the taxes to increase the tourism and requested media to stop the negative telecasting that effects tourism adversely. Mr. Alphons Kannanthanam requested IATO and entire tourism industry to support Kerala and its people to rebuild Kerala after the devastating flood. I was in Kerala almost 10 days to support rescue and coordinate relief activities and I

was overwhelmed to see the kind of support that came from across India and even outside India to help people of Kerala. I am very happy to say that today, Kerala is ready for business. It has bounced back! Now its your turn to bring to tourist to Kerala and support the resurgent of Kerala- Godâ&#x20AC;&#x2122;s Own Country. He requsted a standing ovation to the people of Kerala for their brave and valiant come back and the entire people around the world who are all support Kerala when the state in grief. Ms. Bhuma Akhila Priya, Minister for Tourism, Government of AP, highlighted the attraction of Andhra Pradesh and facilities, which was added recently, when the new state formation after curving out Telengana as a separate state. She also added that

Ms. Bhuma Akhila Priya, Minister of Tourism, Government of Andhra Pradesh and Mr. Kadakamplaly Surendran, Minister of Tourism, Kerala joitly inaugurating the IATO Exhibition. Mr. EM. Najeeb, Sr. Vice President of IATO, Mr. Pronab sarkar, President of IATO and Ms. Rani George IAS, Secretary, Kerala Tourism are also seen

Andhra is on 3rd place in domestic arrival and now state is trying its rank in the near future by introducing new attractions and facilities across the state. Many new facilities being introduced in Visakhapatnam to increase tourists arrival and last four years they have doubled the star category occupancy and their target is to reach one lakh by 2019. Mr. Kadakampally Surendran said, “ The floods may have destroyed homes and lives, but it left the spirit of the people untouched. And as thousands stood shoulder to shoulder to save the land, I am sure the world also got a fresh glimpse of Kerala’s age-old tradition of religious tolerance and harmony. Today, along with restoring lives, our focus is also on restoring the land to its original glory. Cleaning up initiatives are now in full swing. Road connectivity to major tourist locations in the state is being re-established. Flight operations are back to normal and almost all major hotels and resorts are up and running. I am proud to say that we are back in business and ready to welcome the world once again. Mr. Surendran has invited IATO to host its 35th Annual convention in Kerala and he welcomed entire tourism industry to Kerala, to witness

the revival of God’s Own Country in September 2019. . Rajeev Mehra, Vice President of IATO and convention Chairman welcomed the gathering and Mr. Rajesh Mudgit, Secretary and convention CoChairman proposed vote of thanks. The 3 days convention has debated on various issues that India currently faces in reaching the milestone of 20 million foreign tourists in 2020. The first session on The first business session on challenges of touching the ambitious milestone of 20 million FTA in 2020 was moderated by Mr. Arjun Sharma, Managing Director of Le Passage to India and panelists were Ms. Reshmi Verma IAS, Ms. Rani George IAS, Mr.

Nakul ANanad, Executive Director of ITC Hotels and Mr. EM. Najeeb, Sr. Vice President of IATO. Ms. Reshmi Verma said, “20 million is definitely an achievable target and there are no doubts about that, if we all join hands. In 2017, our growth rate is 15 % in FTA and 20% in foreign exchange earnings. Ministry along with industry partners has set a very tough target to achieve 20 million tourists by 2020. Last year, for the first time we crossed the 10 million mark which was a doubling of the numbers in just three years. She also agreed that, there are challenges but we have set certain targets and plans in place such as the inter-ministerial group that we have created which has been very successful in resolving issues which cannot be sorted by the Ministry of Tourism alone. This group includes the Ministry of Culture, the Environment Ministry, the Ministry of Civil Aviation, the Ministry of External Affairs as well as the Home Ministry. Ms. Verma lauded the Kerala model of Tourism development which has worked along with the private sector and need to take a cue from Kerala Tourism model to double their numbers and achieve the target 20 million by 2020. The session also urges to focus on the neighbouring countries such as China, Russia and Japan and make India a short-haul destination while

Mr. K.J. Alphonse, Union Minister of State for Tourism, Government of India releasing the IATO Tour Operators manual during the convention.

October 2018 Tourism India

continuing to market in the traditional long haul markets of the US and Europe. During the inaugural event, IATO along with FAITH, presented a cheque of Rs 50 lakhs, to the Kerala Chief Ministers Relief Fund and Kerala Tourism Minister and Secretary received the cheque from Mr. Pranob Sarkar. Ms. Bhuma Akhila Priya, Minister for Tourism, Government of AP also donated Rs 2 Lkahs from her father’s memorial trust to CMDRF Kerala. The second session was on the relationship and strategies between hoteliers and tour operators and discussed what both industries can do to help the other since it is getting harder and harder to do business, whether it is the hotels or the travel trade. While moderating the second session, Mr. Homa Mistry, CEO, Trail Blazer said, “Change, change, change is what we need. We also need to promote India in the summer season so that the hotels can fill their rooms during off season.” The second session brought together

Winners and participants of IATO Run for charity 32

Tourism India October 2018

Mr. K.J. Alphonse, Union Minister of State for Tourism, Government of India presenting the IATO hall of Fame award to PadmaShree Mr. Ajeet Bajaj, Managing Director of Snow Leopard Adventures.

members of key hotel companies face to face with tour operators to discuss what both industries can do to help the other since it is getting harder and harder to do business, whether it is the hotels or the travel trade. Overall the 34th IATO convention at Vizag was a successful event in a state of the art venue, mesmerizing cultural gala and mouth watering

Andhra cuisines, good knowledge sessions and outstanding speakers, hosted by Andhra Pradesh Tourism but in all sense hijacked by Kerala Tourism, unfortunately sabotaged by the poor transportation arrangements. Hope the next convention at Kerala will be an unforgettable experience for the delegates in all senses in September 2019.

October 2018 Tourism India

MADHYA PRADESH TRAVEL MART CONCLUDED SUCCESSFULLY 5TH EDITION OF TRAVEL MART HELD AT BHOPAL FROM THE 5TH TO 7TH OF OCTOBER

he 5th edition of Madhya Pradesh Travel Mart was held at Bhopal from October 5 to 7 at Hotel Lake View Ashok, in Bhopal. Over 200 national and international buyers and about 100 representatives of distinct Indian markets were participated in the mart. The Primary objective of this mart was to market and promote Madhya Pradesh as a destination throughout the year. The concept was a B2B platform which brings tourism stakeholders on a platform where they would interact to explore opportunities of mutual trade. The event was supported by eminent institutions of tourism and hospitality industry including IATO, ATOAI, ADTOI, TAAI, ITTA,PATA,ICPB,TOFT,IHHA and TAFI.

The inaugural ceremony of a travel trade exhibition was held at the Hotel Lake View Ashoka by Mr. Hari Ranjan Rao along with Mr. Pramod Kumar, Tourism minister, Bihar in the presence of Captain Swadesh Kumar, ATOI President, Mr. P P Khanna, President of Domestic Travel and Mr. T Ilaiya Raja MD of Madhya Pradesh State Tourism Development Corporation and other officials. Mr. Hari Ranjan Rao said that Organising water adventure festival Hanuvantiya, City Walk Festival, Students tourism quiz, etc. are the initiatives in line. He added that film tourism is another new segment that Madhyapradesh Tourism plans to tap and a lot of film producers are now looking at MP as locations to shoot their movies. Mr. Rao said â&#x20AC;&#x153;Tourists

Tour operators and Media delegates during the fam trip at Madhya Pradesh as part of MPTM 2018

Tourism India October 2018

THE MART WAS DESIGNED FOR EXCLUSIVE FOCUS ON DOMESTIC AND INBOUND TOURISM INTO MADHYA PRADESH AND TO REASSURE THE POSITION OF THE STATE AS A PREFERRED TOURIST DESTINATION TO THE WORLD. Mr. Pramod Kumar, Minister for Tourism, Bihar inaugurating the MPTM in the presence Mr. Hari Ranjan Rao IAS, Principal Secretary, Tourism, MP, Captain Swadesh Kumar, President, ATOAI, Mr. P P Khanna, President of Association of Domestic Tour Operators and Mr. T Ilaiya Raja, MD of Madhya Pradesh State Tourism Development Corporation

come to MP not just for its wildlife but also for religious sites and water sports. We have opened up our large water bodies for tourism and already started houseboats, cruise boats, speedboats which take visitors to islands where facilities such as overnight camp, water sports, wildlife spotting are also available” As a part of the promotion of Adventure tourism in the state, Adventure Next, a global event which will take place in December in Bhopal. Captain Swadesh Kumar, President of Adventure Tour Operators Association, said that in the coming years adventure tourism will become more important and it should be promoted in this context in MP so that the state’s full potential can be realised. Mr. P P Khanna emphasised the need to organise a Domestic Tourism Mart in future. On the sidelines of the exhibition a press conference was addressed by

Mr. Rao, where he revealed the details about the initiatives which have been undertaken in the state with separate tourism cabinets. Mr. Rao’s excellence in story telling flavored the discussions with media. The Mart was designed for exclusive focus on domestic and inbound tourism into Madhya Pradesh and to reassure the position of the State as a preferred tourist destination to the world. The show provided an opportunity to tap into this ever growing market by bringing

a forum of exceptional one-to-one business meetings. The two day B2B & B2C exhibition were attended by representatives from heritage hotels, conference venues, tour operators and wildlife parks as well as by international buyers from Europe, South east Asia, Middle East, US, Australia, South Africa and Canada. The mart ensured its goal while each participant, whether it’s the exhibitor, buyer or visitor, got value for their investment and time spent.

October 2018 Tourism India

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65TH TAAI ANNUAL CONVENTION TO BE HELD IN CHINA KUNMING, CHINA TO HOST TAAI ON NOVEMBER 27-30, 2018.

he Travel Agents Association of India (TAAI) has announced its 65th annual convention in the Kunming city of Yunnan province of China on 2018, November 27-30. In association with the Yunnan Provincial Tourism Development Commission (YPTDC), the maiden TAAI Convention in China will take place at Inter Continental Kunming. Mr.Sunil Kumar, President, TAAI said, “This is an initiative to promote stronger tourism prospects in Yunnan. TAAI has been working towards a stronger connect with China.” The theme of the convention will revolve around strengthening friendship and tourism relationship with China. The MoU was signed between TAAI and Yunnan Provincial Tourism Development Commission (YPTDC) to promote travel and tourism. There have been discussions 36

Tourism India October 2018

THIS IS AN INITIATIVE TO PROMOTE STRONGER TOURISM PROSPECTS IN YUNNAN. SAID MR. SUNIL KUMAR PRESIDENT TAAI.

between TAAI & YPTDC to organize the TAAI Convention in Kunming in Yunnan Province, China. Kunming is directly connected from DEL & CCU and has extensive connect via BKK; CAN; KUL & SIN. This is the first time TAAI will be organizing the Annual Convention at China.

ARAKU VALLEY IN AP TO HOST ATOAI CONVENTION ATOAI 14TH ANNUAL CONVENTION IN ANDHRA PRADESH FROM 17TH TO 20TH JANUARY 2019.

Keeping the tradition of holding the convention in an adventure destination every year, ATOAI has selected the ArakuValley in Andrapradesh this year as a venue for its 14th annual convention from 17th to 20th January 2019. The theme of the convention is identified as “Indian Adventure: Future Challenges & Opportunities”. ATOAI started the trend of going to emerging hot spots in the country to showcase its potential as an adventure tourism destination bringing in focus the newer and established adventure products and exposing it to the adventure travel fraternity at large and providing networking opportunities with the local stakeholders. Araku valley is an amazing hill station, one of unfathomable valley in India that lures the tourists with its breath-taking landscapes and pleasant weather. With Lush green forest, it is located 115 km from Vizag airport and ATOAI convention is aimed to showcase the potential of adventure tourism products the Andhra Pradesh has to offer. The convention will offer a mix of activities keeping the tradition of active tour operator’s along with a lot

of brainstorming pulsating sessions, which may answer a lot of questions which arise on a day to day basis. Today’s business challenges need to be addressed jointly and understood in collaboration. The convention will be a one stop shop which no one can afford to miss. The annual convention of the Adventure Tour Operators Association of India is a gathering of the most significant and relevant travel companies, tourism boards, Government officials, media and leaders - to discuss business and influence policy. The idea is to bring small operators from far flung areas of the state and connecting them with the adventure tourism experts, introducing a day of adventure activities to strengthen the fraternity, said Capt. Swadesh Kumar- President ATOAI. The convention will offer structured opportunities for the travel trade and tourism boards to network for business development include networking session, Buyer - Seller Expo. ATOAI is expecting over 250 participants mostly the leading adventure tour operators, hotels, DMCs, State Tourism Boards, travel trade from Andhra Pradesh as well as the neighbouring states in South India.

We are excited by the new destination and the buzz it is creating in the fraternity and are enthused by the widening prospects of adventure travel beyond the Himalayan frontiers”. MR. VAIBHAV KALA Convention Chairman and Secretary ATOAI

October 2018 Tourism India

F E AT U RE / RE S ORT

SPICE GROVE-

A LIFE TIME EXPERIENCE COMFORTABLE STAY OPEN TO NATURE.

he distant allure of forests, chirps and songs of birds, fresh air with the scent of spices, hospitality with warm smiles makes yourself allow to be seduced by Spice Grove, an experience of a lifetime. Spice Grove with its 27 rooms which are categorized as Plantation View Deluxe Rooms, Valley View Premium Rooms, Plantation View Family suites, and Valentine Rooms exclusively for honeymooners marks a comfortable stay open to nature.

Tourism India October 2018

Planterâ&#x20AC;&#x2122;s Dine is a multi- cuisine restaurant that serves the culinary delights of northern India and Kerala as its specialties. On certain evenings dinner is served outdoors on the lawn to the accompaniment of live cultural performances. A barbeque counter has been set up on the lawn where the choicest grills are on offer. Spice Grove offers a range of banquet and conferencing spaces with the state of the art infrastructure and scenic views all around views of the hills and plantations of Thekkady. Manthra

SPICE GROVE OFFERS A RANGE OF BANQUET AND CONFERENCING SPACES sala, the largest conference hall seats 250 pax, state of the art lighting and sound. The Cliff , Mini conference hall, seats75 pax and board room accommodates 12 pax. The Blue Petals Spa is ideal for rejuvenation, restoration, and revival of body and soul. The spa offers a wide range of Ayurvedic massages by qualified and experienced therapists.

CONTACT: Spice Grove Hotels & Resorts (P)Ltd. Thekkady - Munnar Road, Anakkara PO, Idukki Dist., Kerala - 685512, India. Tel: +91- 4868 -282114 Mob : +91- 82815 33 117 e-mail: mail@spicegrove.in, bdm@spicegrove.in www.spicegrove.in

October 2018 Tourism India

F E AT U R E / AT T R AC T I O N

EXPERIENCE AWESOME PEACE OF MIND AT SAITEERTH INDIA’S FIRST DEVOTIONAL THEME PARK SAITEERTH SHIRDI OPENS FOR TOURISTS.

aiTeerth, India’s first immersive devotional theme park which combines devotion with technology and entertainment is founded by Malpani Group .It is located in Shirdi and dedicated to the most worshipped secular saint of all times – Saibaba. SaiTeerth has four major attraction temple ride named TirthYatra, a movie based on Sai Baba – Sabka Malik Ek , 40

Tourism India October 2018

an experience featuring animatronics and robotics titled Dwarkamai after the place Sai Baba spent much of his life, and Lanka Dahan, which is described as a 5D show in a 5D theatre. Four custom-built, world-class themed attractions are all set to amaze visitors with size and power of experience created within each of them. Travel to all the holy lands of India and visit all the famous

INDIA’S FIRST IMMERSIVE DEVOTIONAL THEME PARK WHICH COMBINES DEVOTION WITH TECHNOLOGY AND ENTERTAINMENT IS FOUNDED BY MALPANI GROUP

pilgrimage sites like Badrinath, Dwarka, Siddhivinayak, JagganathPuri in just 12 minutes with our ‘Temples of India’ Attraction. View Sai Baba and his life on a giant screen and learn more about his life and hardships. It is shown in a 500-seat theatre on what is reportedly the largest screen ever installed in a theme park

As the final attraction, get the divine blessings of Sai Baba with India’s first ever blessing experience created using animatronics and robotics – a humanoid show like never before. Relive the famous historical Lanka Dahan in a mind-blowing, never-before 5-D experience.

October 2018 Tourism India

F E AT U R E / D E S T I NAT I O N S

SANDY & VYJAY

Tourism India October 2018

elcome to Uttarakhand - The Land of Gods”, said the board that stretched across the NH 87 as we drove into the northern state of Uttarakhand. Uttarakhand in more ways than one is a land that bewitches with its charm. It is a land that seems to have been handcrafted by divine hands. A land which gives birth to two of India’s most sacred and venerated rivers, the Ganga and the Yamuna. We were thrilled as we entered the hallowed land of this pristine state which was embellished by the presence of the snowy Himalayan peaks that stretched across it like an exquisite necklace of pearls. Uttarakhand is divided into the regions of Garhwal and Kumaon. Garhwal is well known and has many famous tourist and pilgrimage destinations that attracts hordes every year. But Kumaon is the region which is relatively lesser known and untouched and has many pristine places that retain their earthy charm.

“W

The name Kumaon conjures up images of man-eaters and Jim Corbett, but that is now history though the Bengal Tiger still roams the jungles in the Jim Corbett National Park. Kumaon has much more to offer and is a complete indulgence for the senses. The region uncovers a hitherto hidden dimension at every bend in the road. A drive through the Kumaon region is in itself an experience that soothes and calms the nerves as one feels the sublime beauty of nature all around. The region comes alive to the music of cascading waterfalls, meandering flow of rivers, and the chirping of exotic Himalayan birds. Ethereal and somnolent lakes blend with mythical and mysterious temples to bathe Kumaon in an aura of beauty and mystique. Here we string together a few of the gems from the treasure chest that is Kumaon, gems that exude purity and are still not overrun by the footfalls of tourists.

KUMAON OR KUMAUN IS ONE OF THE TWO REGIONS AND ADMINISTRATIVE DIVISIONS OF UTTARAKHAND, A MOUNTAINOUS STATE OF NORTHERN INDIA, THE OTHER BEING GARHWAL. IT INCLUDES THE DISTRICTS OF ALMORA, BAGESHWAR, CHAMPAWAT, NAINITAL, PITHORAGARH, AND UDHAM SINGH NAGAR.

October 2018 Tourism India

F E AT U R E / D E S T I NAT I O N S 1,890 metres in the Bageshwar district of Uttarakhand in the Kumaon region. It is about 448 kilometres from Delhi and the nearest airport is the Pantnagar Airport at a distance of about 162 kilometres. SITLAKHET Far From The Madding Crowd

KAUSANI A Window To The Himalayas

A great place to wake up in, Kausani is literally a window to spectacular and panoramic views of the snow clad Himalayan peaks. Kausani orchestrated nature’s symphony to ecstatic proportions. The sight of the silvery Himalayan peaks like Trisul, Nanda Devi, and Panchachuli bathed in the golden glow of the rays of the sun is nothing short of nirvana. The beauty of Kausani touched the core of Mahatma Gandhi’s heart and he called it, ‘The Switzerland of India”, he wrote that he felt the greatness of the Himalayas only after viewing them from Kausani. Mahatma Gandhi spent some time in the picturesque hill station of Kausani in the year 1929. He

Tourism India October 2018

wrote a commentary about Anasakti Yoga from the Bhagavad Gita during his stay in Kausani. It is interesting to note that it was in 1930 that Mahatma Gandhi launched the historic Dandi March. Were the seeds of the Dandi March sown in his mind during his stay in Kausani? The intoxicating air of the Himalayas fills the serene town of Kausani with an aura of romance and beauty that is found in the verses of the great poets of the world. It is no wonder that Kausani is the place where one of India’s best romantic Hindi poets Sumitranandan Pant was born. Kausani is a place that one falls in love with at first sight and wants to spend a lifetime in. Kausani is located at an altitude of

If you are in search of a place that is far removed from the normal hustle and bustle of life and which immediately connects you with nature, then Sitlakhet is the place to head to. A lesser known hill station that perches high above the town of Almora on the verdant Syahi Devi hills, Sitlakhet overlooks the Himalayan ranges and is a small hamlet ensconced in the midst of Deodhar and Pine forests and embellished with luscious and exotic fruit orchards. Colourful flowers bloom merrily as one treads the hilly paths that are carpeted with dry pine leaves. Silence reigns supreme in the environs of Sitlakhet and is only broken by the sound of your own feet, the rustle of the wind, or the melody of the mountain birds. The place is so secluded and tranquil that if one were to listen carefully one would be able to hear the sound of silence itself. Sitlakhet is a place for quiet contemplation and communing with nature, for long walks in the woods while listening to nature’s music. Sitlakhet was a place whose beauty once enchanted the British with its charm. One can find the legacy of the British Raj in the form of some old

British mansions that have stood the test of time in the vicinity of Sitlakhet. An ancient temple dedicated to Goddess Syahi Devi atop the mountain peak adds to the varying charms of Sitlakhet. Sitlakhet in Almora district of Uttarakhand is located about 323 kilometres from Delhi and 31 kilometres from Ranikhet. The nearest airport to Sitlakhet is Pantnagar Airport at a distance of 147 kilometres. NANAKMATTA A Picture of Serenity

White egrets swoop down gracefully on the emerald paddy fields glistening with morning dew. The melodious strains of Gurbani soothe your ears as you approach the Nanakmatta Sahib, a Gurudwara that is associated with the first Sikh Guru, Guru Nanak. The small village that has developed around the

historic Gurudwara is also named as Nanakmatta. The village of Nanakmatta is said to have been sanctified by the presence of Guru Nanak Ji sometime in the early 16th century as well as by the visit of the sixth Sikh Guru, Guru Hargobind Ji. As you enter the precincts of the Gurudwara you are engulfed in waves of serene bliss. The white structure of the main Gurudwara is surrounded by massive courtyards on either side. The back of the Gurudwara has an ethereal looking Sarovar that adds to the tranquility of the place. The place reminds you of the Golden Temple in Amritsar, but Nanakmatta appears more pristine and untouched by the footfalls of tourists. Nanakmatta is located in the Uddham Singh Nagar district of

Uttarakhand and is about 294 kilometres from Delhi. The nearest airport is Pantnagar airport at a distance of about 55 kilometres. These are just three of the varied jewels from the seemingly inexhaustible supply that fills the treasure chest of the beautiful and mystical land of Kumaon in Uttarakhand. A land that is yet unexplored and untouched.

October 2018 Tourism India

N E W S / I N T E R NAT I O NA L

ABUDHABI MARKED AS THE SAFEST CITY SAFEST CITY IN THE WORLD SECOND TIME IN A ROW BY NUMBEO

bu Dhabi has been named as the safest city in the world second time in a row by Numbeo. Numbeo is a website that collects and curates data to develop the world’s largest usercontributed database about cities and countries around the world. Abu Dhabi has reached the top spot surpassing more than 300 countries including Tokyo, Basel and Vienna etc. with the city’s safety index rising from 86.46 points in the first half of the year 2017 to that of 88.26 points during the first six month of 2018. As quoted by Mr. H E Saif Saeed Ghobash, Undersecretary, Department of Culture and Tourism, Abu Dhabi “Safety is paramount when choosing a city to visit, live or work in and we are proud to be on the top list for the second time in the row. Our capital’s strong reputation for safety and a virtually crime-free society is a testament to the ongoing efforts to establish the Emirate as a destination of distinction with international 46

Tourism India October 2018

STRONG REPUTATION FOR SAFETY AND A VIRTUALLY CRIME-FREE SOCIETY IS A TESTAMENT TO THE ONGOING EFFORTS TO ESTABLISH THE EMIRATE AS A DESTINATION WITH INTERNATIONAL STANDARDS OF SAFETY

standards of safety. We also hope that this adds to all visitors and residents of Abu Dhabi enjoying their time and making the most of our renowned Emirati hospitality.” Established in the year 2009, Numbeo is a collaborative platform allowing the users to share and compare information regarding the cost of living between different countries and cities.

DOWN THROUGH THE SNOW! UP THROUGH THE SKY - VISIT SKI DUBAI! THE ONLY WAY TO FULLY ENJOY THE VIEW IS TO GO UP

he Middle East’s first indoor ski resort, Ski Dubai, has activities to keep you enthralled for several days and can be visited many times over! Ski Dubai is located Majid Al Futtaim, leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia founded in 1992. A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure

to ‘create great moments for everyone, every day’. Snow Park is a breathtaking 3,000 square meters, real snow wonderland -- strap on your snow boots and experience Twin Track Bobsled runs, a Snow Cavern filled with interactive experiences, and Tobogganing hills. Head one down to the upgrade station for an exhilarating ride on the Giant Ball or jump on the chairlift for a one of a kind bird’s eye view of the entire park.

Don’t miss out on the resident royalty with the March of the Penguins occurring several times a day and is free for all Snow Park guests. The most popular of all the winter sports, skiing provides enjoyment and excitement for all ages. Have an unforgettable experience while gliding through fresh snow all year round on the main ski slope. Learning to ski is a fulfilling and an enriching, social experience. After having had some instructions, the slopes will become even more inviting to you, your friends and family or maybe just on your own! Snow-surfing or Snowboarding is quickly becoming one of the most popular winter sports throughout the world. With ideal snowboarding conditions all year round, Ski Dubai offers many snowboarding assets to keep you going. 400 meter long

October 2018 Tourism India

N E W S / I N T E R NAT I O NA L

SNOW-SURFING OR SNOWBOARDING IS QUICKLY BECOMING ONE OF THE MOST POPULAR WINTER SPORTS THROUGHOUT THE WORLD. run, regular freestyle events, and to test your skills, the Freestyle Zone has jumps and rails are specifically designed and changed on a regular basis to always provide variety for every snowboarding style. Professional instructors are always available to instruct you in the basics or give you tips in how to polish your skills. The only way to fully enjoy the view is to go up! Ski Dubai’s state-of-theart chairlift takes you to new heights and delivers unparalleled views of Ski Dubai. Meet Ski Dubai’s resident royalty -- the colony of Gentoo and King Penguins! Witness the grand presentation of the ‘MARCH OF THE PENGUINS’ daily which is free for all to enjoy. Ski Dubai offers an exclusive and rare interaction with these remarkable birds. You can get up-close with these

Tourism India October 2018

sensational birds in this one-of-a kind activity. Located on the ski slopes it can be reached either by hiking up or taking the chair lift. Enjoy the Alpine themes and vistas offered by this unique location. Warm yourself up in minus 4 degrees with the world famous Avalanche hot chocolate! Ski School provides a private or a group Ski /Snowboard lessons. Whether a newbie or pro, qualified instructors have all the necessary skills to teach and improve your skiing/

snowboarding techniques and skills. They will make sure that fun while learning and quick methods will have you shredding snow in no time at all on the slopes of Ski Dubai. Ever want to fly down a hillside with nothing but snow and skiers underneath you? With the world’s first indoor sub-zero Zip Line, you can! The Snow Bullet will let you soar as high as 16 meters above slopes, along an adrenaline pumping 150 meter long Zip Line.

Tourism India October 2018

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TOURISM INDIA OCTOBER 2018 VOL 21 No.6 RNI No. KERBIL/1998/7642 Postal Regn. No. KL / TV (N) / 432 / 2018-20