Corporate Sponsorship Packet

Page 1

CORPORATE PARTNERSHIP OPPORTUNITIES

2013 50K 100K 150K 0 2014 2015 Seniors (65+) 2016 Adults (19–65) 2017 Children (Under 5) 2018 Youth (6–18) 2019 2020 2021 200K Reduced attendance due to the pandemic Admission Growth Each year in recent history, the Garden has broken its own visitation records due to its commitment to excellence, expanding brand recognition, vibrant events, and increased interest in nature-based activities. 10,000 member households 17,000 average monthly visitors in peak season (May – August) 10,204 hours 166,000 visitors annually 30,000 weekly email subscribers 88,000 Facebook followers 408 people volunteered Resident Market Area Profile ✿ 5,730,000 million people ✿ 38.5 years old avg. resident age ✿ $72,000 median household income 58% of visitors live ✿ 1 Catrin Weimbs, Manager of Corporate and Foundation Relations cweimbs@nebg.org / 508.869.6111 x177 For Inquiries Audience Demographics

Supporting Our Values

Community

Botanic

at Tower Hill

In many ways, horticulture is a universal language. When people come together in nature, they find belonging and a shared purpose. New England Botanic Garden at Tower Hill seeks to develop inclusive experiences for a diverse community so all can access its educational and recreational resources.

Conservation

As individuals become disconnected from nature and the environmental challenges that society faces, the Garden must consider how to continue to keep these issues in the forefront of the public’s mind. Outreach programs, lectures, and interactive exhibits work together to strengthen commitment to nature and transform citizens into climate advocates.

Discovery

We can learn so much about the world around us when we look closer at nature. As young people engage with the great outdoors, they gain greater understanding of complex systems and are empowered to be innovative throughout their lives and committed to the environment.

Wellness

As mental and physical health is severely impacted by an increasingly technological world, experiences that connect people to nature are proven to improve mental and physical wellbeing in people of all ages. The Garden is committed to reducing barriers and connecting more people to the natural world.

Creativity

From stunning displays to curious exhibitions, the Garden encourages people to appreciate different perspectives and express themselves. When connected to the science of horticulture, people find deeper connection to the natural world and are inspired by plants to find innovative solutions to the world’s most pressing needs.

3 2
It is not enough to be just a beautiful place. New England
Garden
plays an essential role in inspiring people through the power of plants. By becoming a Corporate Partner, you can be part of that goal. Together, we can inspire…

Making the Most of Your Investment

When you become a Partner of New England Botanic Garden at Tower Hill, you align yourself with our commitment to creating experiences with plants that inspire people and improve the world. The Garden's partnerships are designed to support your corporate values, marketing goals, and employee engagement. Partnerships are flexible with the ability to design around your specific needs.

Standard Partnership Levels:

• Exclusive Event/Program Naming Rights: $100,000

• Presenting Partner: $25,000+

• Major Partner: $10,000

• Contributing Partner: $5,000

• Supporting Partner: $2,500

Benefits may include:

• Prominent on-site signage

• Invitation to corporate and donor networking events

• Free admission for employees

• Logo featured on event website

• Named feature at event

• Social media promotion

• Discounts on private rentals

Looking for a way to provide meaningful benefits

LET'S CONNECT! To discuss these and other partnership opportunities, email Catrin Weimbs at cweimbs@nebg.org

Business and Organizational Membership

Looking for a way to provide meaningful benefits to your employees, but not interested in a partnership? Connect your staff to all the Garden has to offer through a membership!

Business Membership: $500 Admits 4 people per card for general admission, includes member discounts on special ticketed events, Garden Shop purchases and class registrations (card must be present); special event admission is not included

Eligible Businesses:

• Businesses and Corporations with over 25 employees

Organizational Membership: $150 Admits 3 people per card for general admission, includes member discounts on special ticketed events, Garden Shop purchases and class registrations (card must be present); special event admission is not included

Eligible Organizations

• Small businesses with less than 25 employees

• Nonprofit organizations

4 5

While the Garden is relatively young, New England Botanic Garden at Tower Hill's parent organization, the Worcester County Horticultural Society has been a staple of the community since 1842. The Society, located in the heart of downtown Worcester, MA, was a place for the community to gather in celebration of horticulture.

In the early 1980s, the Society saw the need to reexamine how to remain relevant. They took the bold step to reinvent the Society as a public botanic garden, dedicated to connecting people and plants.

The Garden's mission is to “create experiences with plants that inspire people and improve the world.” We see it as our responsibility to create lasting connections between people and plants through our programs in addition to developing significant living collections and creating aesthetically stunning displays.

Today, New England Botanic Garden consists of 171 acres of formal gardens, subtropical conservatories, stunning bulb displays, vegetable gardens, an heirloom apple orchard, woodland plant collections, trails, meadows, ponds, and conservation land.

The Garden strives to remove barriers for people to learn about plants. Through this conscious effort, we have welcomed more visitors than ever before and are proud that they are becoming more representative of the community around us. To reach those who cannot visit our Garden, we have a unique outreach program that improves the urban tree canopy and instills as sense of pride and ownership of the urban forest in City of Worcester residents.

New England Botanic Garden continues listening to the community and the result is a rich and authentic experience where we truly deliver on our bold mission statement. Our continued evolution with and for our community is what has kept us relevant since 1842.

6
PHOTOS © TROY THOMPSON, MATT MODOONO, MATT MITERA, GITANJALI 'GITU' JAIN
FRENCH DRIVE,
NEBG.ORG 508.869.6111
About New England Botanic Garden at Tower Hill
11
BOYLSTON, MA 01505

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.