HISTORY & POPULATION
60,118
Estimated 2024 population
Did you know?
The Town of Little Elm’s population has increased 87% in the last decade.
The Town of Little Elm has a long and rich history that stretches back over 165 years. Chartered in 1841 and settled in 1844, the Town of Little Elm grew from a few hundred people in 1966 to more than 45,000 in just 30 years, making it one of the fastest growing towns in Texas.
From a small settlement chartered as part of the Peters Colony to the bustling town we see today, Little Elm has changed in size, appearance, and population.
DEMOGRAPHICS
Understanding the demographics of residents helps Town leadership to effectively allocate resources, plan infrastructure, and tailor policies that meet the specific needs of different population groups It enables us to promote community well-being based on accurate data and insights
$110,218
median household income
$1,916 median gross rent
38.7%
Why is this important? of persons have a Bachelor’s degree or higher
35.9
median age 6.8% veterans
Data presented on this page is from the U.S. Census Bureau.
Town of Little Elm
MISSION & CORE VALUES
The mission of the Town of Little Elm is to build on our unique lake opportunities and hometown charm, encourage diverse housing options and business opportunities, and provide an unmatched quality of life.
INTEGRITY:
We are honest, loyal, trustworthy, transparent, fair, and open minded, and have a culture of accountability We keep our word and admit our mistakes We stand up for what is right even in the face of a challenge, and do what is right, even if no one notices
CUSTOMER SERVICE:
CUSTOMER SERVICE:
We are respectful, positive, attentive, approachable, responsive, and empathetic We focus on being able to assist internal and external customers, not simply accommodate them Whether the answer involves going the extra mile or sometimes even delivering bad news, we are courteous, patient, humble, and professional.
EFFICIENCY:
We recognize that we are entrusted with resources ultimately owned by the community, and as stewards of those, are committed to use the minimum resources required to realize the maximum result. We will find the shortest path on a route or in a process, and operate without waste, with proper use of taxpayer dollars, and without compromising quality
INNOVATION:
CUSTOMER SERVICE:
We have a willingness to grow, explore new ideas and to challenge the status quo. We are open to change though we do not seek change unnecessarily. We allow the freedom to try new things, and recognize that through creativity and reasonable risk, we will build a stronger, healthier Town together We are an organization dedicated to learning and continuous improvement
VISION STATEMENT
The Town of Little Elm is a distinct and desirable lakeside destination for all people to live and play while enjoying a safe, vibrant, and welcoming community.
S U P P O R T I N G S T A T E M E N T S
In a community that possesses:
A strong sense of community identity
A strong neighborhood connection
A strong sense of aesthetics and attention to detail
A destination for recreation and leisure activities via a lakefront district and the potential to utilize shallow-water activities (fishing, canoeing, kayaking, etc.)
Economic and business development that services our residents and takes advantage of our commerical corridors
Strong partnerships with school districts
And provides:
A full range of housing options
Services and amenities that are unique to Little Elm (lake and trail system) and encourage an active lifestyle
Multiple entertainment and retail options
Services and conveniences to meet the needs of our residents
Recreational programming for all residents in quality facilities that are safe, visually appealing, and comfortable for spectators and participants
Little Elm operates in a way that is:
Known for being friendly and courteous - demonstrates empathy in all interactions
Easy to do business with - all processes are streamlined; the telephone is answered
Financially responsible - controls costs and remains opportunitistic in pursuing projects that promote the vision
Cooperative and encoraging in its relationships with community organizations and churches
Town of Little Elm
THE MAYOR’S LETTER
CURTIS J. CORNELIOUS
This report highlights the progress made toward our mission to be a distinct and desirable lakeside destination for all people to live and play Town Council and staff work every day with our residents in mind to execute this mission.
Through enhanced public safety initiatives, such as the construction of Fire Station 4, we continue to foster a sense of security as we seek to be a safe and welcoming community for all who live here and visit
We believe in building strong relationships with our community through open communication and engagement opportunities. Regardless of your background, there is a place for you to get involved in making our community a better place to live By promoting a partner mentality, we have engaged with various organizations and entities to strengthen our collective efforts throughout North Texas.
We continue to maximize recreational and leisure activities available to our residents. This year, we launched a new 24-hour Library Kiosk to better serve our northern residents Additionally, we began updating the Parks Master Plan to assess the needs of our residents. As construction on Cottonwood Park comes to a close, the community will soon be able to enjoy new trails, pavilions, and other site amenities.
As an organization, we are committed to amenities being fiscally responsible and actively pursuing opportunities for economic development. The Finance department received several awards and recognitions for their strong practices, while also reducing the tax rate. By planning for long-term financial obligations and ensuring operational efficiency, we have laid the foundation for continued, sustainable growth
Promoting and expanding Little Elm’s identity is vital for tourism as we strive to create a distinctive brand that resonates beyond our borders We are dedicated to maintaining high standards for new development and fostering vibrant neighborhoods that enhance our community’s character
Lastly, as our community grows, we want to ensure continued excellence in the delivery of public services We are focused on enhancing our infrastructure and empowering our staff Our goal is to meet the needs of our expanding community while providing exceptional value to our residents.
We invite all those who visit or live here to embrace the Lake Attitude to take the time to slow down, enjoy the beauty around us, and appreciate all that the Town of Little Elm has to offer.
Mayor
TOWN COUNCIL
The Little Elm Town Council is an elected, policy- and law-making body with the power to pass town laws and ordinances At regular meetings, which are open to the public, makes policy decisions, as well as receives updated from Town staff on projects and initiatives. Members serve threeyear terms.
Jamell T. Johnson
Mayor Pro Tem & At Large Place 1
Council Member
Tony Singh
Deputy Mayor Pro Tem & District 2
Council Member
Ken Eaken
District 3
Council Member
Lisa G. Norman
District 4
Council Member
Andrew Evans
District 5
Council Member
Michel Hambrick
At Large Place 6
Council Member
Provide a safe and welcoming environment for Little Elm residents and visitors.
Little Elm will be a community that is safe and welcoming to all who live here and visit. A safe and welcoming environment is accomplished by upholding a strong sense of community with engaged residents, maintaining clean and aesthetically welcoming corridors and neighborhoods, preserving a low crime rate, and ensuring that public safety officials are courteous, professional, and ethical while providing equitable service to all.
FIRE STATION 4 & PUBLIC SAFETY ANNEX
Located near the intersection of FM 720 and Ryan Spiritas Parkway, this project includes a 15,500 square foot building with two double-deep fire apparatus bays. The site will also include a fueling station, covered parking, and additional storage Construction began in May 2024 and is estimated to be completed in June 2025
POLICE BEST PRACTICES RECOGNITION
Little Elm Police Department was recognized as an “Accredited Law Enforcement Agency” by the Texas Police Chiefs Association. This distinction demonstrates compliance with over 168 Best Business Practices for Texas Law Enforcement The award reflects the department's commitment to maintaining high standards in law enforcement for the community
Animal Shelter Expansion
ANNUAL STREET MAINTENANCE
Over $2.3 million of street, sidewalk, curb, and gutter replacement. 2
18,367 ft.
PAVEMENT MARKINGS
7,238 yd
SIDEWALKS AND CURBS
ACCOMPLISHMENTS:
Participated in National Night Out block parties.
2
2,000 yd TWO-COURSE CHIP SEAL
In July, Council approved the remaining funding to expand the Animal Shelter. This project will provide additional office, lobby, and workroom space. The project is wrapping up the design phase with constuction anticipated to start in early 2025. 2
7,617 yd
CONCRETE STREET PANELS
Facilitated 14 special events with a combined total of 100,000 attendees. Hosted a Town Expo & Touch-a-Truck event for residents to learn more about municipal services.
Created and implemented a new special events policy.
111 FIRE-RELATED CALLS
84,231 POLICE CALLS
27,596 BUILDING INSPECTIONS
360 TIRES REPLACED
3,437 EMS CALLS
1,225 CERTIFICATES OF OCCUPANCY
211,435 GALLONS OF FUEL PUMPED
$1.7 M INVESTMENT EARNINGS
5,063 COMMUNITY INTEGRITY CASES
96.50% COMPLIANCE RATE
5,388 ANIMAL SERVICE CALLS
94.92% LIVE RELEASE RATE
530 EMPLOYEES
94,516 LIBRARY VISITORS
94,861 ITEMS CHECKED OUT
60,045 EBOOKS CHECKED OUT
13,000 UTILITY CUSTOMERS
156 KUDO CARDS GIVEN
152,723 FACEBOOK FOLLOWERS
65,606 TOWN NEWSLETTER SUBSCRIBERS
3,406 HELP DESK TICKETS
2+ M WEBSITE VIEWS
40,667 INSTAGRAM FOLLOWERS
8,156 LITTLE ELM ALERT SUBSCRIBERS
Little Elm will strive to ensure positive relationships within the community and region. Strong and positive relationships are accomplished by conducting business with a high level of integrity, promoting open communication, transparency, partnerships, and displaying a high level of courteousness in all of our interactions We will operate with a partner mentality with all entities with which we share a common interest.
ACCOMPLISHMENTS:
Ensure strong relationships within the community and region.
Continued the Little Elm Youth Council to represent the voice of the youth. Continued the Youth Police Academy.
Increased the number of sessions for the Fire Explorers program.
Hosted Town Hall meetings in various districts across the Town.
Continued to provide services and mutual aid to Lakewood Village, Crossroads, Frisco West Fresh Water District, and unincorporated Denton County.
Participated in the Chamber of Commerce’s State of the Town event that brought together Town officials, elected representatives, ISD, residents, and business owners.
COMMUNITY INVOLVEMENT
VETERANS COMMITTEE
graduates from the 9th class of Citizens Government Academy.
The Little Elm Veterans Committee is a liaison between the Town Council and the community's veterans on the issues affecting veterans The mission of the Little Elm Veterans Committee is to bring the Town’s veterans together through activities, committees, and friendship, champion veterans’ accomplishments through awareness, and bring veterans together in a community-driven environment. 15 16 19
graduates from the 17th class of Citizens Fire Academy.
graduates from the 10th class of Citizens Police Academy.
Maximize community recreation and leisure activities.
Little Elm will maximize recreational and leisure activities for the region.
Recreational and leisure activities will be provided for a broad range of socioeconomic and interest groups, focusing on maximizing the unique shoreline recreation opportunities on Lewisville Lake.
ACCOMPLISHMENTS:
Addition of Large Dog Area B at Wood Family Dog Park. Construction continued on Cottonwood Park and is estimated to be complete in early 2025.
Installation of broadband internet and fencing at Little Elm Park.
PARKS MASTER PLAN
The process of updating the parks, recreation, and open space master plan kicked off this year. Phase one included data collection and base mapping, inventory and facility analysis, examining population and demographic trends, doing a standards analysis, and seeking public input through a needs assessment Phase two included ranking priorities, developing an implementation plan, developing the plan, and creating an interactive story map. The entire project is set to be completed by the end of 2024.
1675 members at The Cove™
4198 members at The Rec™
24-HOUR LIBRARY KIOSK
795 combined memberships
The Town of Little Elm Council approved funding for a 24-Hour Library Kiosk in the 20232024 budget year to provide access to library materials in the Little Elm community north of 380 The kiosk was installed in August of 2024 and opened officially on September 25, 2024
Maintain operational integrity & viability.
Little Elm will ensure the Town’s financial and operational processes’ integrity and long-term viability. Little Elm’s operating and financial soundness will be ensured by maintaining a competitive tax rate, aggressively recruiting selective retail and small business economic development prospects, planning for long-term financial obligations, and maintaining a level of operational efficiency.
The AA+ and Aa2 ratings from S&P and Moody’s reflect the Town’s strong economy, rapidly growing tax base, and strong financial position
Bond Rating Audit
A third-party firm returned an unmodified opinion on the Town of Little Elm’s financial statements, meaning the auditor has concluded the statements are accurate
Tax Rate
The Town adopted a lower tax rate of $ 559900, a three-cent reduction from the prior year
Awards
The Finance Department was honored with the following:
Financial Reporting
Achievement Award presented by the Government Finance Officers Association for the fourteenth consecutive year. Popular Annual Financial Reporting Award for the fifth consecutive year
The Achievement of Excellence in Procurement from the The National Procurement Institute for the tenth consecutive year.
ECONOMIC DEVELOPMENT
Kernetis
Nags Kitchen
Kuppanna Conspiracy Ink
Singhu’s Kitchen
LorVen Imperial
Veg Vihaar
Skin Plus by Cyro
Dickey’s BBQ
Domingo’s
Lonestar Home Taphouse
Glo Tanning
Curry Pizza House
Stat MD Urgent Care
Sidekicks Martial Arts
Kids Belong
Crazy Critter Cleaners
The Lineup Barbershop
Athena Beauty Bar
Best Brains
Crystal Heiress
Pizza Near Me
Pro Black Belt Academy
Coldstone Creamery
Infinity Personal Training
Real Hot Yoga
Allure Spa
Alisa Joy Bridal Boutique
Alley Noodle Bar
Studio 423
Sitara Grand Restuarant
Peek n’ Play
Puff Love
Habibi Loung
The Exercise Coach
Cutting Edge Cyro
Sarahphms Florist
Medstar Family Care
The Angry Elephant
Big Blue Swim N E W B U S I N E S S E S
Promote & expand Little Elm’s identity.
Maintain Little Elm’s distinctive look and high development standards that provide vibrant, high-quality neighborhoods and development. Create a sense of place and brand identity that extends beyond our borders.
Town Council appointed two Advisory Committees for the Small Area Plans on April 16 The advisory committees met with staff and the consultant to guide principles for future development for The Lakefront District™ and US 380 Corridor. These meetings explored current market trends, development opportunities, land uses, mobility, and placemaking. This process will continue and result in a framework and recommendation for both areas
ACCOMPLISHMENTS:
With the assistance of a consultant, the Town conducted stakeholder interviews, launched a website and online survey, and met with the Planning and Zoning Commission and Town Council to assess our current codes. With the feedback from those meetings and the online surveys, the consultant will provide a draft report. The consultant will walk through the document to get feedback on the recommendations that are policy-focused, to ensure that code changes are reflective of the Town’s overall vision
Launched Little Elm Apparel, a merchandise line with t-shirts, tank tops, beach towels, bags, hats, and more.
Installation of the wave photo oppotunity outside of The Cove™.
Small Area Studies
Land Development Code Update
TOURISM
Did you know?
Little Elm Park was ranked 189 out of 3,940 tourist destinations in the United States during the Harry Potter: A Forbidden Forest Experience? This places us in the top 5%!
Little Elm was recognized as a Tourism Friendly Texas Certified Community by the Office of the Governor. This program is a new designation created to encourage communities across Texas to pursue tourism as an economic development strategy and provide resources to support those efforts. The program is open to local governments or non-profit organizations that serve as the lead for tourism promotion and development efforts in the community
Out of 688 nominations, the Tourism & Communications Department won first place in the Best One-Time Event cateogry for the Harry Potter: A Forbidden Forest Experience at the Texas Association of Municipal Information Officers Awards Conference The event drew 241,800 visitors from 48 different states with 211,000 of those being first-time visitors to Little Elm.
Ensure excellence in public services while keeping up with the growth in the community.
Little Elm will ensure that high-quality public services are maintained by addressing growth needs in infrastructure, and by attracting, retaining, equipping, and empowering a workforce that delivers excellent service for an excellent value.
Culture & Development
The Town of Little Elm prioritizes the development of our team members by providing educational and social opportunities to engage staff.
Little Elm U (new hire orientation)
Employee Chili Cook Off
Employee Thanksgiving Lunch and Awards Ceremony
Employee Holiday Party
Annual Financial Wellness Day
Monthly Trainings
Individual Coaching Kudo Cards Program
Milestone Coins
Employee Picnic and Field Day
Employee Health Fair
Ethics Training
GROWTH
ACCOMPLISHMENTS:
Public Works Expansion
On May 21, in conjunction with National Public Works Week, the Town celebrated the ribbon cutting of the remodeled Public Works Service Center. This building is home to our dedicated Public Works team members who oversee our road, vehicle, water, wastewater, and storm water operations.
Completed the design for the Mansell Pump Station piping improvements.
Construction began on the SCADA System improvements and the Wastewater Treatment Plant Dewatering and Clarifier improvements.
Initiated the Wastewater Treatment Plant Operations and Optimization study.
Designed the Westside Water Pump Station and Ground Storage Facility.
Began repairs to Lift Station #5.
Progressed on the implementation of the Munis Assest Management and Fleet Management systems.
Completed the Police Department Visioning and Strategic Planning process.
NEW POSITIONS:
Four Patrol Officers
Two SROs for Denton ISD
Facility Technician
Tourism & Marketing Specialist
Assistant Fire Marshal
Strategic Planning Manager
Assistant Director of Culture & Engagement
We hope you enjoyed the 2024 Strategic Report and learning about the progress we’ve made and projects completed this year. The Town of Little Elm has a strong, committed team dedicated to making Little Elm the best possible place to live and play. We are proud of what we have accomplished and we are excited to continue working towards our strategic goals!
