Town of Little Elm Digital Road Map Why Do We Need a Map? We know where we want to go, we just need to know how to get there. Recognizing that as the use of technology is rapidly increasing and how people communicate is ever-changing, the Town of Little Elm believes it is critical to our success to develop a Digital Road Map to serve as a framework for how we use technology to communicate with and best serve our residents in a digital environment. In order to support our efforts to use our digital communication tools effectively to improve access, transparency, engagement, and become a leader in digital government in Texas, we are committed to exploring new and innovative ways to connect with and engage our residents, as well as maximizing existing tools. Destinations for our Digital Road Map include: Destination 1: Accessibility – We want to increase accessibility for stakeholders to access digital services and information. Destination 2: Open Government – We strive to maintain transparency and provide open access to Town information. Destination 3: Engagement – We want to reach more stakeholders and develop opportunities for open dialogue in a digital environment. Destination 4: Industry – We work to communicate through digital channels using best practices.
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Marketing and Communication Department Digital Road Map 2019 - Accessibility Goal: Increase accessibility to Town of Little Elm digital services. Objective: Improve website accessibility. Strategy: Ensure website is compliant with WAI-ARIA accessibility standards. Tactic Status Completion Information Tactic 1: Use Site Improve to analyze Ongoing website for accessibility deficiencies. Tactic 2: Update website to meet WAI- Need to start. ARIA standards. Tactic 3: Routinely monitor website Need to start. with Site Improve to ensure WAI-ARIA compliance.
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Marketing and Communication Department Digital Road Map 2019 - Accessibility Goal: Increase accessibility to Town of Little Elm digital services. Objective 2: Promote Wi-Fi Access throughout Town/public facilities. Strategy: Encourage resident to use Wi-Fi in Town/public facilities. Tactic Status Completion Information Tactic 1: Identify Town public locations Ongoing with Wi-Fi access. Tactic 2: Promote Wi-Fi to-go hotspots Ongoing from the Little Elm Public Library. Tactic 3: Identify areas to add/expand Need to start. Wi-Fi in parks and other public areas.
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Marketing and Communication Department Digital Road Map 2019 – Accessibility Goal: Increase accessibility to Town of Little Elm digital services. Objective 3: Investigate potential new broadband providers. Strategy: Identify areas in the Town of Little Elm with limited or no broadband internet options. Tactic Tactic 1: Survey residents regarding their current broadband options. Tactic 2: Use survey data to identify broadband needs. Tactic 3: Source potential new broadband providers.
Status Need to start.
Completion Information
Need to start. Need to start.
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Marketing and Communication Department Digital Road Map 2019 – Accessibility Goal: Increase accessibility to Town of Little Elm digital services. Objective 4: Increase number of stakeholders using digital services. Strategy: Tactic Tactic 1: Identify all digital services available to residents Tactic 2: Develop a social media campaign to encourage residents to “go digital” to get information, updates, news, and to engage with Town employees or elected officials. Tactic 3: Develop phone app. Tactic 4: Ensure digital services are optimized for mobile devices.
Status Completed
Completion Information
Ongoing
Ongoing Ongoing
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Marketing and Communication Department Digital Road Map 2019 – Open Government Goal: Increase transparency in regard to municipal government decisions, actions, updates, services, and programs. Objective: Ensure communication of decisions, actions, updates, services, and programs is transparent, accurate, consistent, reliable, and timely. Strategy 1: Ensure access to meetings and agendas. Tactic Status Completion Information Tactic 1: Promote online streaming of Need to start. meetings to stakeholders through digital communication channels. Tactic 2: Ensure compliance to Texas Ongoing Open Meetings Act and rules regarding posting of agendas through digital communication channels. Tactic 3: Share meeting recaps through Ongoing digital communication channels. Tactic 4: Develop post-meeting Need to start. interview videos for Town of Little Elm Council recaps.
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Marketing and Communication Department Digital Road Map 2019 – Open Government Goal: Increase transparency in regard to municipal government decisions, actions, updates, services, and programs. Objective: Ensure communication of decisions, actions, updates, services, and programs is transparent, accurate, consistent, reliable, and timely. Strategy 2: Provide access to Town government information. Tactic Status Completion Information Tactic 1: Create a series of online videos to overview departments and their functions for a virtual (limited) Citizen’s Government Academy. Tactic 2: Create a bi-annual State of the Town video message from the Town Manager. Tactic 3: Develop a microsite for the Town strategic report.
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Marketing and Communication Department Digital Road Map 2019 – Engagement Goal: Increase engagement with residents. Objective: Utilize digital communication channels as means for open dialog/communication with the Town of Little Elm. Strategy: Use social media channels to reach stakeholders. Tactic Status Completion Information Tactic 1: Develop external stakeholder survey to gather information regarding what social media platforms/channels residents are using to get information from and communicate with the Town. Tactic 2: Analyze existing social media Completed platforms for utilization and engagement levels by looking at likes/followers and frequency of posts. Tactic 3: Cull list of existing social media platforms to focus on mostutilized/followed accounts.
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Tactic 4: Establish guidelines for strategic posting to keep stakeholders engaged.
Marketing and Communication Department Digital Road Map 2019 – Industry Goal: Use best practices for digital communication. Objective: Create consistent and relevant digital communication pieces. Strategy: Develop a digital content calendar. Tactic 1: Work with all departments on key monthly and annual events, programs, and services to push through digital communication channels. Tactic 2: Compile information collected from departments to develop a monthly and annual digital and video content calendar for the Communications Department to work within. Tactic 3: Develop video content strategy to include timeless 9
information pieces and go live stream when necessary.
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