Toy World Magazine September 2022

September 2022 Volume 12 Issue 01

Unit 7, Anglo Business Park, Asheridge Road, Chesham, HP5 2QA Tel: 0203 417 6565 | Email: www.craftbuddyltd.co.uktrade@craftbuddyltd.co.uk +PLAYCOLLECTABLEVALUE © MGA - Series 1 – 25 buddies - Suitable for Child 6+ - Including tools, crystals and a base stand - 30min to make CONTACT DAN & LISA AT TRADE@CRAFTBUDDY.COM TO ORDER! COLLECT THEM ALL © Disney © 2022 MARVEL

News the MarketingMovesPublisherWorld Regulars 3330 NPD Talking Shop 1464840 Viewpoint Fresh Allegedly Toy World 3 CONTENTS Herts, HP2 7DZ toyworldmag Toy World Magazinewww.toyworldmag.co.uk@baulchtweet@toyworldmag 58 Brand Profile: Mouse in the House Company Profile:64 Company Profile: PMI Features 54 Feature: Playground Crazes & Pocket Money Collectibles 58 Brand Profile: Mouse in the House 62 Company Profile: Click Distribution 64 Company Profile: PMI 66 Company September 2022 Volume 12 Issue 01 Contributors The NPD Group | Mark Buschhaus Stephen Barnes | Nick Gibbs-McNeil Asha Bhalsod | Richard Gottlieb TheJohnTeam...Baulch Publisher and Managing rachael@toyworldmag.co.ukjohn@toyworldmag.co.ukEditor014425024080793265120701442502406markc@toyworldmag.co.uk01442502405AssistantEditorsam@toyworldmag.co.uk01442502406suzie@toyworldmag.co.uk Flip over the issue to read our special BLE section WHERE FRANCHISES licensingworld Published By 54 Feature: Playground Crazes & Pocket Money Collectibles

Battle your friends with these articulated action figures. Figures have interchangeable costumes and accessories. STRETCHABLE FIGURES STRETCHYSOCOLLECTALL4COLLECTIBLE FIGURES RARE RARE COMINGTOYSSOON KEYCHAINSSTAMPERS,PLUSANDMORE

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Our team of toy experts are here to solve your biggest media and creative challenges. We love solving problems and we love what we do. Our clients do too. THAT’S YOUFEELINGTHEWANT! email: Checktoyteam@havasmg.comoutoursweet QR to find out more. CLIENT SATISFACTION SCORE

John Baulch - @Baulchtweet Toy World 9

The fact that this is comfortably our largest-ever September issue shows that trade press continues to thrive in a post-pandemic world (providing it is done well), offering a consistent and reliable platform for suppliers to share their latest news and new products with the retail community the whole year round.

Finally, if you flip the issue over, you will find an extended Licensing World section, which includes an in-depth preview of the forthcoming BLE event. It is a bit of a shame that this year’s event coincides with the LA Toy show, as indeed it will again in 2024. I truly sympathise with the organisers, who have to find a date that works for a multitude of disparate industries, while also avoiding religious holidays in the process.

This month’s (literal) behemoth of an issue includes a comprehensive round-up of the Pocket Money & Collectibles category, with great input from many of the sector’s leading players. Accompanying the main issue is a pull-out supplement devoted to the Games & Puzzles market, which offers a real deep dive into the category just ahead of its peak selling season.

Back in the toy market, with the burst of extreme temperatures coming just before the summer holidays, it arguably couldn’t have been better for the toy community. No surprise then that toy sales in the first two weeks of July saw a considerable bounce, propelled by sales of outdoor toys. That said, it’s probably best to see that as a very welcome blip rather than evidence of a turnaround in consumer confidence. I saw a statistic recently which suggested that High Street footfall was actually up by a whopping 40% in June, yet sales fell in monetary terms. Plenty of people are visiting retail, but they’re watching what they spend very carefully.

And this year, we may well see Christmas sales going to the wire as they did before the pandemic. I say that partly because several major toy companies have either told me or been quoted as saying that they believe retail promotions will return to a more traditional (more aggressive?) pattern this year. If consumers believe that, they may be more inclined to wait for deals.

In addition, Christmas falls on a Sunday this year, giving consumers a full week and a final Saturday to complete their festive shopping. According to NPD, the last time that happened back in 2016, sales exploded in the final week, but that relies on retailers holding their nerve and having sufficient stock, and also suppliers being in a position to supply right through to the end of the festive season –in the current climate, that is two rather large ‘ifs’.

As well as celebrating the birthday of Toy World this month, we are also introducing a brand-new addition to our portfolio – the Licensing.biz website relaunches on 1st September, and we are excited to extend our footprint in the licensing field. Go to www. licensing.biz to sign up for our regular email news alerts and keep up to date with all the latest news and developments – plus our own thoughts and analysis of what is going on in the licensing world.

As well as optimising stock levels for Q4, suppliers also have the tricky task of working out how much to increase prices by. Speaking to NPD recently, we are starting to get more insight into the effect that increasing prices has on sales volumes. Perhaps unsurprisingly, initial signs suggest that the impact can be significant: for example, in the Action Figure category, there is evidence to suggest that when the price of a figure goes over £10, the volume can drop by as much as 50%. Of course, this isn’t black and white: there are a lot of nuances in different categories and at different price points, and even for different consumers.Itreallyis going to be a fascinating second half of the year – and Toy World and Licensing.biz will be here to record all the twists and turns.

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There is another development to factor into Q4 planning – the news that Amazon will be running a second Prime Day in October. This will certainly have an impact on the promotional plans of other retailers, who will want to be seen to be competitive, although it could also be seen as an opportunity for all retailers –on and offline - to kick start festive sales at a relatively early stage.

thefrom publisher

Welcome to the 11th birthday issue of Toy World. I say this every year, but it bears repeating – we are so grateful to all of the toy and licensing companies that have supported us throughout the years, and we’re delighted that people enjoy reading our magazine and website. We love what we do, and we hope that comes across.

So, although there will be a few toy people missing this year, I am sure it is still going to be a fantastic event –you can find see all the latest from all the key licensing companies in the kids’ space in the ‘upside down’ part of the issue.

News Toy World 10 sales@toynamics.co.uk | +44 116 478 5230

Commenting on the awards, BTHA and Toy Trust chairman Graham Canning said: “It has given me great pride and pleasure to have been able to honour both Clive and Andrew. Their achievements are both a great example and an inspiration to us all. It goes without saying that these special awards are given to those who have gone above and beyond. On behalf of all associated with the Toy Trust, my congratulations to them both on these very well-deserved accolades.”

Toys R Us ANZ has secured a senior term loan facility of up to A$15m to support and advance the company’s planned entry into the UK market and eCommerce launch.

18m warrants to acquire fully paid ordinary shares in the company will also be issued to the lender. Funding is on terms management consider to be favourable to the company, subject to market standard events and customary conditions precedent.

BTHA presents two Toy Trust Outstanding Contribution Awards

The British Toy & Hobby Association (BTHA) has presented two Toy Trust Outstanding Contribution Awards, given to people who go above and beyond in raising funds for the Toy Trust and who complete great personal challenges.

Toys R Us secures A$15m in funding for UK launch

distributor of leading brands

Dr Louis Mittoni, CEO and managing director of Toys R Us ANZ, said: “We are encouraged by the support we have received in the finalising the term loan facility and thank our existing and incoming investors for the confidence they have provided. This important step brings us much closer to our near-term goal of significant expansion in Australia and rapid entry into the attractive UK market. We are building strong foundations for future growth and expansion.

“Against a backdrop of unpredictable declines in Australian consumer confidence with attendant impacts on local toy industry sales, we continue to view the company’s UK entry to be timed to optimise our opportunity in Europe’s largest toy market. Whilst we have experienced disruptions to equipment availability in the UK that have delayed operations, we remain on track to launch in the UK market in late August/early September.

“Three months ahead of the peak selling season is an exciting time to launch into the UK, which is the largest toy market in Europe and the fourth largest globally, with a total addressable market valued at ~£3.3b. We look forward to keeping investors updated regarding our progress.”

With a UK head office team already in place, a UK website has been set up and will be updated accordingly.

Toy World was privileged to be among the guests invited to join committee members and staff of the BTHA at a special event to celebrate the occasion, where Andrew and Clive were both honoured for their commitment to fundraising and dedication to the industry charity.

Clive Jones was honoured for his loyal service to the Toy Trust charity committee, of which he was chairman for a period, becoming one of its longest serving members. Clive established what became a very successful Toy Trust Golf Day; a fantastic industry fundraiser which achieved tens of thousands of pounds in fundraising for the charity over manyAlsoyears.presented with an Outstanding Contribution Award was Andrew Laughton who, in June 2021, completed a 110km walk from MGA’s offices in Milton Keynes to the BTHA’s headquarter offices in London Bridge. The event took four days and through his incredible effort, more than £10,000 was raised.

Funds obtained from the facility will support working capital and capital expenditure requirements for the company’s planned entry into the UK market and eCommerce launch, including the acquisition of inventory.

The concept was driven by consumer demand for more customer experiences, as Natali Stojovic, SVP Lego Retail, explained: “We carried out research before designing the concept and consumers – both kids and adults – have given us a clear signal that they want hands on play. They want immersive experiences, and they want something they will remember.” She added: “Leicester Square is an iconic location, and enlarging the store was important because we have so many fans and visitors coming to London. It is a landmark that is bringing new experiences to the UK.

“People do have a nostalgic feeling about the brand and family building is something that really took off during the pandemic,” said Natali. “Lego really is a brand for all ages.”

Toy Fair 2023, at Olympia London from 24th-26th January 2023, is shaping up to be another packed show, with the ground floor already sold out and a high number of returnees re-booking as well as many new exhibitor applications.

Toynamics adds Korko to brand portfolio

New hands-on innovations include the Storytelling Table where Lego fans can go behind-the-scenes of the Lego design process via interactive areas that allow them to “meet the designers” through on-screen interviews and videos. In addition, the Personalisation Studio invites visitors to make a memento of their visit by reimagining themselves in Lego form, either as a portrait from the Mosaic Maker or a Minifigure.

The concept was launched last year at the New York flagship store and this was followed by roll-outs in Barcelona and China. The same concept is also being taken into newbuild stores and for refits. “This is a concept that is very scalable, and so we hope to introduce certain elements of it at other stores,” added Natali.

Following the extensive renovation, the store features new Lego builds reflecting British culture such as James Bond’s Aston Martin and Harry Potter, a Personalisation Studio, hands-on Lego experiences not available anywhere else in the UK and a ’90 Years of Play walkthrough’.

The Lego Group is careful to tailor each store to the local community, such as displaying British icons in the London store, with a bespoke collection of products unique to the outlet.

Courtney Rogers, founder and managing director of Retail PR, commented: “We’re delighted to be working with the British Toy & Hobby Association (BTHA) and look forward to a successful show for the industry in 2023. We endeavour to support all brands exhibiting to build and strengthen relationships with a high calibre of national and broadcast journalists. We will bring our knowledge of the retail landscape, media expertise and fresh ideas to propel the show to new heights, whilst continuing the legacy Toy Fair has built over its history.”

Toy Fair thanked Bastion, the show’s former PR agency for more than 12 years, for its dedication to the show. Ravi Vijh, Client Services director at Bastion, said: “We’re proud of the innovations and coverage that we achieved for the industry in that time, from placing memorable segments on BBC Breakfast to launching Toy Fair TV. Most of all though, we’re proud of the relationships we’ve built within this brilliant hard-working industry. Good luck to the BTHA team who work so hard to make every Toy Fair a success for members, we’ve enjoyed every moment working with them.”

Toynamics UK & Ireland has signed as exclusive UK distributor for Korko, a range of educational toys made from sustainable Portuguese cork.

Toynamics is offering retailers Korko freestanding POS displays and countertop Try Me display units. There’s also a choice of shelf strips, shelf flags, headers, side boards and wobblers, all designed to communicate the ‘Korko made by nature’ philosophy, as well as ensuring products stand out in store.

Organiser Majen Immink added: “It is great to see such a high number of returning exhibitors already signed up for Toy Fair 2023. We are looking forward to continuing the success the industry had at the show earlier in the year and urge anyone thinking of applying to do so quickly to avoid missing out.”

Lego unveils largest store in the world in LondonTheLegoGroupopened its new-look Leicester Square store on its 90th birthday, with a raft of customer experiences that it says will be scalable for other stores.

David Allan, MD at Toynamics UK & Ireland, said: “Korko is a great addition to our brand portfolio. From Hape to DinosArt, our brands are made to encourage learning through play – and Korko does just that, we’re sure it’ll be loved by parents and children, as well as retailers. As consumer demand for sustainable products continues to grow, Korko gives retailers another great toy brand with which to meet that demand.”

The refurbishment supports the Lego Group’s mission to inspire and develop the builders of tomorrow, showing the brand’s continued commitment to investing in its physical stores which includes the opening of Ireland’s first ever Lego store this summer in Dublin.

There will be a range of Korko Block Sets available in the UK at launch, offering a choice of pack sizes. In the future, the range will be expanded to offer a wider collection of fun products, each with an exciting story to tell from the cork forest.

News Toy World 12

The toys give kids from 18 months the opportunity to explore sustainable products while stimulating their creativity and early development skills. For example, the cork building bricks, which come in a range of fun colours and shapes, encourage spatial thinking and fine motor skills. Cork benefits from being a soft, light, non-slip, durable material that’s antibacterial. As well as being sustainable, cork is biodegradable, recyclable and carbon negative.

The London store’s ’90 Years of Play walkthrough’ features toys from the Lego Museum in Billund, in a special exhibition celebrating the brand’s 90th birthday and, to mark the occasion, there are also retro releases such as the Galaxy Explorer and Duck.

To apply to exhibit at Toy Fair 2023 and to get involved with any sponsorship opportunities, contact Rebecca@btha.co.uk or call 020 7701 712 to speak to one of the Toy Fair team.

The revamped store in the middle of the tourist hot-spot is now Lego’s largest in the world and Toy World’s assistant editor Sam Giltrow was given a sneak peek at a VIP event on the eve of its opening last month.

named the show’s new PR agency for Toy Fair 2023. With experience in trade exhibition PR, including The Big Christmas Press Show, as well as valuable knowledge of the industry, Toy Fair’s PR agency and on-site press office aims to support exhibitors and provide opportunities to promote their products in front of the media on site at the January trade event.

Toy Fair announces Retail PR as new agencyRetailPRhasbeen

Kayes are exclusive or major distributors of many leading brands such as Schleich, Ravensburger, Brio, Jumbo, Bruder, Playmobil email: orders@kayes.co.uksales hotline: 029 2036 3678 Kayes is proud to offer the largest selection of branded and character merchandise and pocket money toys, via its vast distribution network to the independenttrade.ExclusiveandpreferredpartnersofKayesofCardiff Allthisandmoreunderoneroof

Justin Clasby, senior marketing manager, PlayMonster UK, commented: “Spirograph is one of the most famous drawing toys in the world and we are very excited to add it to our extensive portfolio of creative toys. This will offer a whole new generation of children, teens and adults the chance to get creative with a variety of Spirograph designs.”

The Bakewell store is located at Unit 7B Orme Court, Granby Road, Bakewell, DE45 1ES and can be contacted on 01629 258448. Meanwhile, the Rowsley store can be found at Unit 13 Peak Shopping Village, Rowsley, Derbyshire, DE4 2JE – contact 01629 258230. Owner Paul Rothwell can also be reached by email on houseofbricks@sky.com.

News Toy World 14

The new Mandala Patterns set joins the brand from September, picking up on the popular trend of Mandala and appealing to the older crafting artist. With this set, artists can create beautiful large-scale Spirograph artwork using the interchangeable Mandala wheel, which can then be coloured in. PlayMonster describes the set as a great way to inspire tweens and teens, and for adults to reconnect with Spirograph.

Owner Auran Balla Dhand can be contacted on 01845 522521 or at thirsknews@yahoo.com.

Toymaster swells membership as Big Top Toys, Toys4You and Thirsk News join ranks

Miko launches third edition of interactive robot and introduces Disney content

The Disney app will continue to evolve with more experiences and interactivity. There is also an app for parents which they can use to customise settings and security, track their child’s progress and make secure video calls with their child.

For further information about Miko 3 visit www.miko.ai and email trade@miko.ai for all trade inquiries.

Toys4You in Sutton Coldfield opened its first retail outlet earlier this year. The business started two years ago, just before the pandemic struck, as an online-only store, selling on Amazon and eBay. The new Sutton outlet opened just as customers began to return to the high street following pandemic lockdowns, after the owners negotiated a lease with the Gracechurch Centre.

Big Top Toys has two branches in Derbyshire, Toys4You is located in Sutton Coldfield and Thirsk News can be found in North Yorkshire.

Toymaster is the largest buying group for independent toy retailers in the UK & Ireland, operating as a mutuality. The group’s mission statement is a simple one – ‘To Help Our Members Trade More Profitably’.

Iconic brand Spirograph has joined PlayMonster UK’s renowned arts & crafts portfolio. Developed in 1965, Spirograph stimulates children’s creativity by giving them the power to create endless spiral designs using gears, precision rings, wheels and coloured markers.

The Spirograph brand is available from PlayMonster UK in the UK and Europe. With eight variations available at launch, including the Original Spirograph set, PlayMonster UK’s Spirograph range also includes a Travel set, Design set, Scratch & Shimmer, Retro Tin, Deluxe and Junior set.

Spirograph joins PlayMonster UK portfolio

The Toymaster team said: “We would like to welcome all three independent retailers to the Toymaster family and wish them, and their staff the very best of luck.”

With branches in Bakewell and Rowsley, Big Top Toys describes itself as a traditional, independent toyshop. The Bakewell shop, in the heart of the Peak District, has recently relocated – just around the corner from its former location. A further, larger store at Peak Village, Rowsley has been extended and now sells an expanded range, with greeting cards, gift bags and wrapping paper complementing the toys offering.

After being selected as the only Asia-based startup participant in Disney Accelerator programme, Miko has become the first company to host an official Disney app on a kids robot platform.

The range will be supported with a strong brand-focused TV campaign, YouTube connected TV, paid social media across Facebook, Instagram and TikTok, plus influencer and PR campaigns. The campaign starts from September and runs through to December.

“Bringing the imaginative worlds of Disney and Pixar to our platform represents a big step in kids robotics,” said Sneh Vaswani, Miko co-founder and CEO. “Miko is thrilled to be the first robotics platform to have such an innovative collaboration with Disney, and we look forward to raising the benchmark for kids’ engagement together.”

Miko 3, the newest version of the little robot is now available. With enhanced interactions, new games and content partners, Miko 3 brings the magic of playful learning aimed at children aged 5-10 years. Designed with a view to educate, engage and entertain children whilst being a fun-filled friendly companion, the robot uses the power of AI, is packed with STEM features, has a fun personality and an evergrowing content platform featuring Disney, Paramount, Kidoodle.TV and other premium brands. The four main features that Miko uses are laughter, movement, creativity and exploration; the robot can joke with children, dance them with or play charades, provide an art activity or offer a new game to explore. Disney and Pixar have arrived on the Miko 3, in a collaboration that is a historic first for the consumer robotics space. The collaboration will include animated storybooks featuring characters from Walt Disney Animation Studios’ Moana, Frozen, The Lion King, Disney and Pixar’s Toy Story, Big Hero 6, Coco and more.

Toys4You is located at 66 Gracechurch Shopping Centre, The Parade, Sutton Coldfield B72 1PD. Owners Usman Ali and Mehak Rauf can be contacted on 0121 769 1501 or info@ toys4you.co.uk.ThirskNews, which includes a popular toy department, has also become a member of the Toymaster Group. The store address is 66-68 Market Place, Thirsk, North Yorkshire, YO7 1LW.

The new additions to Miko’s content library include audiobooks and read-along stories with animated visuals. Walt Disney Animation Studios’ Zootopia, Tangled and Disney and Pixar’s Ratatouille stories have also been added to the lineup of Disney content available.

“Unfortunately, Roblox’s actions are another example of a company using litigation as a growth strategy. Despite being a publicly traded corporate giant with a multi-billion-dollar revenue stream, it is targeting a family business whose goal is to provide children with another way to express their individuality through play. Yet, as parents have been teaching their children for generations, giving into a bully encourages them to bully again. Today, WowWee intends to take a stand for the creative community. WowWee hopes you join us.”

Toy, sports, leisure and outdoor wholesaler Reydon Sports has officially become a Toymaster supplier.

MynewWowWeesuesoverdollrangeAvastarsRobloxhasfiledalawsuitinSanFranciscoallegingthatWowWee’snewdollrangeMyAvastarsviolatesitscopyrightsandtrademarks.RobloxclaimsthedollsunlawfullycopythedistinctiveblockydesignsofplayeravatarsinRoblox’sgameplatformandwerenotauthorised,despiteWowWee’spartnershipwithin-gamedesignerGamefamtocreatea

2022 Christmas Catalogue are now available, along with business-card-sized QR codes which can be handed out for online browsing.

“WowWee is a company that is focused on designing and developing toys to astonish our costumers’ imaginations, whereas Roblox’s actions today show that it is an organization driven by profit and power. Roblox’s lawsuit stands in stark contrast to the values of creativity, community, and companionship that our My Avastars dolls are designed to promote. WowWee’s focus remains on kids rather than courts.

Reydon Sports, based in Nottingham, is purely a B2B wholesale company, servicing retailers across the world, providing industry leading products at the click of a button, at discounted trade pricing. The company’s 60 plus team includes a full assortment of Buying, Sales, Marketing, Accounting & Logistics specialists, servicing an extensive range of B2B customers.

News Toy World 16

Roblox

“A week later, Roblox sent a cease-and-desist letter to WowWee, threatening legal action if the company continued with the launch of My Avastars dolls. WowWee has spent several weeks trying to resolve this disagreement amicably and in good faith and without needing to resort to contentious litigation. Following the cease-and-desist letter, WowWee voluntarily disassociated My Avastars from Roblox.

PrintednowcopiesofA.B.Gee’s

Packed with over 300 toys, games and puzzles, shoppers can find all their favourite toys, characters and brands from Mattel, Hasbro, Character, Spin Master, Playmobil, Funko and many more. The company says the catalogue will help readers “find that something special or the latest must have toy and put a smile on every child’s face this Christmas.”

“WowWee created My Avastars dolls to bring kids offline in a hybrid model that uses the digital attributes of the increasingly popular metaverse and avatar customisation into physical play. WowWee specifically designed the dolls to appeal to 7–12-year-old girls, a demographic that is far too often overlooked and excluded from the metaverse. Since Roblox began as a platform that encouraged collaboration with its users (to Roblox’s benefit), WowWee believed My Avastars would be a welcome addition to the Roblox platform. However, in June 2022, a week after WowWee publicly announced the creation of its My Avastars dolls, Roblox changed its terms of use to the detriment of the creative community.

“WowWee believes that Roblox’s allegations are completely meritless and looks forward to vigorously defending its position, product, and brand.

Andy Griffin, marketing director at Reydon, said: “It is a sheer joy to finally become an accredited supplier to the group after supplying selected members over the last 18 months. The move makes total sense for us, and we couldn’t be more pleased.”

While printed copies of the catalogue are available, A.B.Gee has found during the past year that an online version also works well. As a result, the company is offering business-cardsized QR codes to its partners which they can distribute to their customers. The QR cards allow suppliers and their customers to download the catalogue quickly and easily.

In the lawsuit, filed on 2nd August, Roblox stated: “Observing the centrality of Roblox’s avatars to its success, WowWee saw a chance for a quick buck and chose to exploit Roblox’s success — its brand, its reputation, its goodwill, and its intellectual property — without ever involving Roblox.” Roblox added it has an existing deal with Jazwares to make avatar dolls, and that WowWee never asked for a similar licence.

The 7000+ SKU wholesale company positions itself as a ‘go to’ supplier for a wide range of goods, from educational supplies and sports equipment to garden games and toys, with top brands including Nerf, Sportcraft, Waboba, Franklin, Precision Training, Urban Fitness, Nike, Adidas and more.

The company exhibited at Toy Fair in London for the first time this year, a move which helped the Reydon team develop its relationships with the toy retail trade.

Retailers who would like to receive either printed catalogues or QR code cards are advised to contact their sales rep or visit A.B.Gee’s website for more details.

line of personalized dolls that match player avatars in a roleplaying experience called “My Avastars: RP.” Gamefam is not a defendant in the case.

The lawsuit accused WowWee of infringing Roblox’s copyrights and trademark rights, breaching its terms of use, and falsely advertising that the dolls were affiliated with Roblox. It asked the court to block sales of the dolls and requested an unspecified amount of damages.

The Reydon team says it is very much looking forward to supplying Toymaster members and supporting the buying group on a huge scale going forward. The breadth of range and variety of brands represented means indie retailers can order stock from multiple suppliers via Reydon, as a ‘one stop shop’.

Reydon Sports becomes Toymaster supplier

A.B.Gee’s Christmas2022Catalogue is out

However, WowWee strenuously denied the allegations in a statement, which reads:

The Little Brian Paint Sticks Christmas Window Kit is another value-added set that lets children decorate festive windows using six brightly coloured Paint Sticks. The window kit features 12 Christmas themed stencils that attach to windows and peel away with no mess. In addition, the set also includes a Santa Stop Here Stencil. All the window decorations can be removed with soapy water.

Instead of the old-fashioned Pog cardboard coins, with the Pog NFTs players can collect, trade and play against Pogman and other Poggers to complete their set and earn Pogart throughout a decentralised ecosystem – The World Pogger Federation. This will be a cross-platform economy service in which NFT-based game assets can be found and used within an ecosystem of games and experiences throughout the Web3 metaverse starting on Solana.

The iconic collectible game is poised to make a major comeback in the UK thanks to the efforts of Californiabased Pog Unlimited, otherwise known as The World Pog Federation.Pog,TheGame You Collect, was the first game and collectible sold as trading cards, with Pog discs featuring artwork from Pogman, the brand's mascot, as well as more than 100 licensed brands including Disney Pocahontas, Lion King, Toy Story, Star Wars, Barbie, Smurf, Sonic, Donkey Kong, Power Rangers, Pokémon and NHL. From 1994 to 1998, over 10b Pog pieces were sold in over 30 countries.

The next step will be the launch of the Pog Web3 videogame where collectors can play against Pogman and other Poggers to complete their set and earn new Pog NFTs. Other video games will be developed by games developers who want to use Pog NFTs as a game asset in their own Littlegames.Brian range launches in Hobbycraft including new People Paint and Pastel Paint SticksTheLittleBrian brand is synonymous with mess free creative play. The Little Brian Paint Sticks collections are continuously evolving, and more brand-new lines are being added as Q4 approaches. The full Little Brian Paint Sticks range launched in Hobbycraft in August and included the brand-new People Paint Sticks and Pastel Paint Sticks. It’s an exciting time for the company; as well as new products launching, the whole brand has been refreshed with new vibrant packaging featuring character mascot Little Brian.

The new Little Brian Storage Tube has been revamped as part of the rebrand; the bright yellow giant Paint Stick Storage Tube holds 30 Paint Sticks (12 x Classic, 12 x Metallic and 6 x Day Glo). Little Brian also has two unique Christmas products that complement the Paint Sticks range. The Little Brian Advent Calendar offers a great value toy calendar featuring 24 different Paint Sticks products. Behind each door are Paint Sticks from popular sets including Classic, Face Paint Sticks, Scribble Paint Sticks Chunkie and Mini. The Advent Calendar also comes with seven A3 festive themed colouring in sheets and three activity sheets featuring a Santa Maze, Festive Word Search and more.

Asmcan unveils

latest

The first ever Pog NFTs were released in July on Magic Eden with an exclusive ‘Founding Pogger Collection’ of 13 Pog artworks available in just 2,500 unique pieces. The collection sold out in 50 minutes.

A highly collectible playground craze back in the ‘90s, Pog is bringing its game pieces bang up to date in the form of Pog NFTs, so they can be collected and traded online.

There will also be more developments from Pog Digital, the Seattle-based company endorsed by The World Pogger Federation.TheWorld Pogger Federation will also provide favourite global brands with an opportunity to engage in the community using their most nostalgic content from the 90s, allowing them to mint their own Pog NFT collections to be used throughout Web3 gaming.

News Toy World 18 Pog enters NFT gaming world

The Little Brian range is supported by comprehensive marketing and PR with dedicated influencer campaigns also in place. See the full range at www.littlebrian.com or get in touch with the team on 01706 666 620 or email: hello@littlebrian.com.

costumesballoonsChristmasandNewseasonaladditionstoAmscan’sAirLoonzassortmentincludebothlicensedandgenericChristmasdesigns.Eachballooncomescompletewithastrawforinflating,makingthemtheidealone-shop-decorating-solutionrequiringminimaleffortbutprovidingbigimpact.TheGrinchisthelatestlicencetojointheAirloonzportfolio.TheGrinchballoonstandsat58”tallandisdesignedtobeinflatedwithaironly:noheliumrequired.Inaddition,thecompany’snewCandylandGingerbreadHousealsojoinstherange.Withitsfundesign,thisballoonwillbethefocalpointofanyfestivecelebration.ThenewLettertoSantaKit,meanwhile,issuretobecomeafestivefamilystaple.Thekitcomeswithtwodifferenttraditionallettertemplates,withoneevencontainingabehaviourreport.Alsoincludedaretwopre-addressedenvelopes.VisitorstotheAmscanwebsitecanalsoviewthefullrangeofAmscan’sChristmascostumes.Severalclassicpre-schoolcharactershavebeengivenaseasonalupdate,includingPeppaPigandTheGrinch.Allstylesareavailabletoorderonlinenow,readyforChristmasparties.Thecompany’sgenericportfolioalsowelcomesnewadditionsincludingclassicnativitycharacterssuchasthewiseman,shepherd,andMary.Withcostumesavailablefromtwoyearsandupwards,thereisplentytochoosefromthisChristmas.

He first bought his premises, a former photography shop, in 1969, and soon established a successful toy business, known as Hal Whittaker.

In Knutsford, Ken Andrew was hailed a ‘true ambassador of the town’ by customers recalling their treasured childhood memories. His family said it had been overwhelmed by the comments from the local community.

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Ken passed away aged 96 on 21st July.

Andrew Moulsher

Diamant Toys/AMAV’s goal is to give children a challenging experience that will provide knowledge, joy and laughter and fire their imagination, as well as giving them the tools to think and encourage them to be creative.

Stuart says he learned a lot from his father. “His old-fashioned core values were instilled in all of us. He truly believed that every child should have the memory of a toy shop rather than the faceless world of going online. In an increasingly difficult market place, I still try to keep the shop true to its roots with a traditional feel coupled with the values and service he instilled into me – RIP Dad, your legacy continues.”

The Glow Pad range is distributed in the UK by John Adams, who can be contacted at Sales@johnadams.co.uk

Change of ownership at Jonathan’s Toys

Ken’s daughter, Julie said her father was passionate about doing the very best of everything in his toy shop. Ken used to travel to toy fairs in London, Harrogate and Brighton to source stock and his family said he became expert at spotting ‘the next big thing’. “We were popular at school as we always had the latest craze in toys – as an experiment,” she added. Ken’s love of amateur dramatics meant he often put on puppet shows for kids, which were very popular.

Toy World sends its condolences to Ken’s wife, Marjorie, to Julie, Stuart, grandchildren Olivia and Josh, and everyone who knew him.

Glow Pad collection leads the way at Diamant Toys/AMAV

Andrew formerly worked at Peterkin, and also runs his own toy company Top Banana AccordingToys.tothe letter, “nothing will change on a day-to-day basis” as the sale is a straight purchase of shares. In addition, all of the Battat brands which have been carried by Jonathan’s Toys will continue to be part of the company’s product offering, including the Our Generation doll range, while other brands will be added next year. Speaking of his retirement, Jonathan commented: “It’s been fun for me over the past 44 years, with Fisher Price, Playmobil UK and USA, etoys start up and then John Crane Ltd, which led to the formation of Jonathan’s Toys five years ago. Lots of people, lots of changes and now the start of another chapter. Thanks and goodbye to all.” Andrew Moulsher said he is very much looking forward to taking the business forward – he can be contacted on Andrew@Jonathanstoys.com or on 07793 816309.

The Glow Pad collection can be viewed at booth #6005 in LA during the month of September or for more information email Sales@amav.com / Sales@diamanttoys.com.

In a letter sent to customers, Jonathan Thorpe has confirmed that he will be leaving Jonathan’s Toys at the end of August, having taken the decision to retire. However, the business will carry on, as it has been bought in full by experienced toy industry stalwart Andrew Moulsher.

When owner, Asher Diamant acquired AMAV Enterprises in 2020, he said he felt he needed a “beachhead” to stick in the sand for the craft activity company that was striving to regain its footing in a crowded children’s activity category. This is when he introduced his latest invention, The Original Glow Pad; a portable hi-tech LED drawing tablet with seven interchanging lights that comes with various light sequences. It allows children to use their creativity by using the special window markers to doodle or draw on the board. The Original Glow Pad became an instant hit with children as young as three and teens of all ages, as it was put to great use in pre-school classrooms, camps, dorm rooms, etc. When Asher realised he had a hit, he expanded the line to include accessories such as the Stencil Glow Pad with various stencils that accompanied the kit; The Triple Draw Glow Pad, which includes a special triple grip to hold multiple markers at once for 3-D designs; and the Spirograph Glow Pad, which includes spirograph tools for truly unique designs. After the company sold its fifth millionth Glow Pad, it reached out to the licensing world to produce branded Glow Pads. Today AMAV and Diamant Toys, the parent company of AMAV, produces the Paw Patrol Glow Pad, CoComelon Glow Pad and Barbie Glow Pad, and each branded Glow Pad has a theme that coincides with the brand. This includes the Barbie Camper Glow Pad, which is uniquely designed in the shape of a camper van.

Obituary: Ken Andrew Toy World is sad to report the passing of Ken Andrew, owner of Hal Whittaker’s toy shop in Knutsford and known locally as Mr Toy Shop.

The store became popular with the local community thanks to innovations – at the time – such as the introduction of a range of fireworks and the launch of a Christmas Club.

Asher commented: “The special LED glow technology with different colours and sequencing is what sets Diamant/AMAV apart from our competitors. We were the first to bring it to market and remain one of the leading suppliers in the world.” Today, AMAV has taken its Glow Pad technology and applied it to desk top easels, free standing easels and its latest creation, the Premium Glow Pad, which is multi-functional with eight interchanging LED lights with colourful effects. Drawings can be traced, any object can be copied, and it comes which comes with a special protective case that also serves as an easel tablet. Children can change the background colour and so much more.

Ken’s son, Stuart, took over the family business in the early 80s, but confided it was hard for his dad to let go: “He still wanted to be in the shop all day every day. He knew all the customers personally.”

Tandem Group appoints new director of Digital & MarketingTandemGroup,theparent company of MV Sports & Leisure, has announced the appointment of Charlie Foulkes as director of Digital & Marketing to its leadership team as it looks to strengthen the business.

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Rainbow Designs, ‘The Home of Classic Characters’, has been inspiring kids for over 50 years, developing and creating high quality soft toys, wooden toys, baby, nursery and gift products for some of the most loved story book characters such as Peter Rabbit, Paddington Bear and Disney’s Winnie the Pooh.

Epoch Making Toys has announced the appointment of new marketing manager, Matt Shaw. Matt officially took up his new position at the company on 20th July and brings with him a wealth of experience following 15 years in the industry, including roles at The Walt Disney Company, Twentieth Century Fox, Warner Bros., VTech Electronics and most recently Paramount, where he was head of Matt’smarketing.rolewillsee him take responsibility for leading the UK marketing function across Sylvanian Families, Aquabeads and Epoch Games, which features Super Mario Games. Matt will help to drive continued growth plans while supporting the wider and recently expanded marketing team.

Jo started in sales in 2011, working at DKB Household before spending the last four years at games company Winning Moves.

Industry Moves

Peter Kimberley, who was appointed Tandem Group CEO in May, said: “I am delighted to have Charlie join our leadership team. He brings a wealth of experience within the active leisure, sporting categories and more widely across multiple retail sectors having previously operated in both B2B and B2C roles. He is a customer centric, dynamic marketing and digital leader which will be an asset to the group supporting our dealers and retailers and inspiring our customers.”

New marketing manager joins Epoch

Epoch Making Toys’ commercial director, John Briggs, commented: “As we have expanded our marketing team, we welcome Matt into the Epoch family. With his knowledge and diverse experience, we look forward to him taking the reins and future proofing our brands, bringing innovation to our planning and, importantly, enabling the whole marketing team to realize its and our ideas.”

The group is one of the UK’s leading designers, developers, distributor and retailer of sports, leisure and mobility products in addition to holding licences for the manufacture and development of over 30 character branded children’s bikes, scooters and ride on toys via MV Sports & Leisure. Charlie brings with him over 20 years’ experience within the retail sector, holding various marketing roles with Somerfield Stores, Halfords and Cycle Republic. Most recently, he was marketing director at Pure Electric where he was responsible for all marketing, e-comms and customers services.

Rainbow Designs strengthens sales team with new NAM

Rainbow Designs is investing in its successful sales team with the appointment of Jo Adger as national accounts manager.

Jo said: “I can’t wait to start working with retailers in this category. With such of range of beautifully made products, full of classic loveable characters, I believe there are plenty of opportunities to add to Rainbow’s success.”

Gary Hughes, national accounts controller for Rainbow Designs, added: “Having worked with Jo on the same team at Winning Moves, I am so excited to be working with her again. Her experience in the toy market, along with her personal touch, can only bolster our ambitious plans, and with so many exciting new products and licensing developments, I see nothing but opportunity for Rainbow Designs and its partners.”

Jo joins the Rainbow Designs Team bringing with her a wealth of industry and specialist toy knowledge plus over a decade of sales experience.

Charlie commented: “Tandem Group is a fantastic business, with so many exciting, exclusive and heritage brands across multiple sectors. I am thrilled to be joining a talented and passionate team that is so focused on delivering first class products to our customers and across our dealers and retail network.”

As part of Toynamics UK & Ireland continued growth strategy, Emma Damerell is promoted to European Campaign and Brand manager for Hape. In parallel with this growth strategy, Toynamics is expanding its Customer Service team, and has appointed Victoria Potter as Customer Service assistant. New to the toy industry, Victoria brings more than a decade of sales and customer relations experience, gained in the automotive industry, having previously worked with Amber Valley Developments LLP.

A chartered accountant and an MBA holder, Ben will work alongside CEO Paul Blackaby to drive forward the firm’s growth plans which include a projected £70m turnover by 2023.

With a background in private equity and other investor backed businesses, Ben has extensive international experience, with strong technical and commercial skills across FMCG and retail brands, including EV Cargo and KidKraft Toys & Furniture.

Paul Blackaby, CEO at Sambro, added: “Ben is a world-class CFO with a proven track record of driving operational performance and growth across global consumer-facing organisations. His leadership and financial expertise will benefit Sambro as we continue to grow, and I look forward to working with him as we embark on the next stage of our journey.”

Toy World 24 Industry Moves shorey TALENT ACQUISITIONCONSULTINGSPECIALISTLTD shoreyconsulting.co.uk Put thecareeryourinsafestofhands Set sail to your next rowena@shoreyconsulting.co.ukrole:Over16yearsexpertiseinToys&NurseryRecruitment Quarter page Vertical strip 60 x 285mm 2 Kidicraft bolsters team with two new appointmentsKidicrafthaswelcomedKeithWaite as sales agent for the South West and Mason Greaves as sales administrator.

Keith Waite brings with him a wealth of knowledge and experience, having worked as a sales agent in the Gift and Toy sectors for the past 16 years. This has given him the opportunity to work with a wide variety of retailers and wholesalers. Keith said the key to his success is ‘offering great products that sell through quickly’, which is why he is so pleased to be joining Roy and the team at Kidicraft, offering the company’s extensive portfolio of licensed puzzles.

Mason Greaves started working with Roy and the team back in October 2021. This was an industrial placement, required as part of the Level 3 computing course he was attending at Craven College and has since passed with flying colours.

Ben said: “Sambro is an outstanding company with a strong portfolio and own brand products; I’m excited to join the organisation at this significant time in its ongoing growth. I look forward to working with Paul and the leadership team at Sambro to drive growth and ensure its continued success.”

Emma joined Toynamics UK & Ireland as head of Marketing at the end of 2020. Prior to that, she was at Hornby Hobbies and previously held marketing roles with Joules and DKL Marketing.

Toynamics UK & Ireland invests in Hape team

Ben Armstrong has joined Sambro as its new chief financial officer, bringing with him over 20 years’ experience in finance, alongside a proven track record of success in implementing strategic developments within the FMCG and retail industries.

As European Campaign and Brand manager for Hape, Emma will continue to oversee UK marketing, as well as taking on responsibility for Europe. She will focus on developing and delivering category-based consumer marketing campaigns, to support Hape sales and brand growth. In the UK she will be supported by Abi Gardner who joined the business in 2021.

Mason has now been offered an apprenticeship role with Kidicraft which he has happily accepted. Mason said that he is ‘excited to gain valuable experience and learn all about the toy industry and the world of jigsaw puzzles’.

Roy Greenwood, Kidicraft director, commented: “We are delighted to welcome Keith and Mason to the team. The appointment of Keith will help to strengthen the sales team and Mason will provide valuable support in the office. They will both be a great asset to the business and support our continued growth.”

David Allan, MD at Toynamics UK & Ireland, commented: “This is a well-deserved promotion for Emma, and a thrilling challenge for her as we ramp up our level of activity for Hape during an exciting period of brand and business growth. We’re also delighted to welcome Victoria as we boost our customer service team”.

Emma Damerell’s promotion is part of a wider development from the Hape Group. It follows a restructuring of the marketing team across Europe, as the Hape Group invests in growing the Toynamics business and its brand portfolio, including Hape, Nebulous Stars, DinosArt, Timio, Beleduc, Nanoblock, Skip Hop and Korko.

Sambro appoints new chief financial officer

Vivid Goliath’s influencer campaign hits over 2 million views

Tonies delights children by bringing their favourite characters to life through stories and songs. Easy to operate, kids simply pop a Tonie character on top of the box to activate it.

Tonies has released a new TV advertising campaign showcasing its Toniebox, the musical storybox for kids. The campaign, which took to the air from 8th August on Channel 4, ITV2, Sky and Sky Kids, among others, highlights that Tonies not only amazes kids but brings happiness to the whole family.

The partnership was brokered by talent management agency Viral Talent, which identified SV2 as the perfect match for the Wahu brand, known for its high-quality outdoor products. The Wahu range, the leading outdoor brand in Australia, is fronted by the hugely popular Phlat Ball, one of the UK’s biggest selling outdoor toys. In creating the content, SV2 mixed the Wahu products into a football-based assault course for kids to try to complete as quickly as possible. The result was an entertaining watch which has already exceeded expectations with over 2.1m views.

The newly expanded Wahu range has seen tremendous sales growth in 2022, which looks set to continue further thanks to the success of the SV2 video and continued TV and YouTube advertising as the UK basks in a prolonged summer heatwave.

Rhian Hawkins, senior brand manager at Tonies said: “We believe childhood should be full of joy for the whole family. This campaign captures the happiness that the Toniebox gives the whole family, as well as demonstrating our product versatility and the amazing licences that we have to offer. This is all encompassed within an energetic, theatrical duet that viewers won’t be able to forget.”

This year, Vivid Goliath has expanded the Wahu range to offer a broader Sports and Garden focus, with a proven sales history in other markets returning double-digit growth for the brand. In addition to Phlat Ball, the segment also features the high-flying Wahu Winglade and the super-fast Zoom Ball from the Sports range, along with a 7.5m long Wahu Super Slide from the Garden collection.

New TV campaign from Tonies

PlayMonster UK has introduced a new range of My Fairy Garden play sets with its biggest campaign to date. The sets encourage children to interact with nature and develop a love and care for the environment through play. The new range, which was launched in August, is supported with a heavyweight TV campaign and there will be exclusive sponsorship across YouTube, plus paid social and key influencer partnerships to encourage user generated content/engagement with parents and gifters. PR and social media campaigns will further support the range.

New My Fairy Garden play sets launch with biggest campaign to date

YouTube influencer SV2 said: “The versatility of the products made it very easy to create fun challenges for my football challenge. Wahu hits the same target audience very well, as my audience likes to get active with sports.”

Vivid Goliath’s marketing manager, Ben Hogg, said: “The Wahu brand lends itself perfectly to Influencer content to showcase the range, performance of the products and how much fun kids can have. Hats off to Viral Talent for pairing Wahu with SV2, who we could see right away was going to reach the right demographic. Not only that, he was able to do so in a really engaging way. We are delighted with the numbers we are seeing on the video – and the sales performance.”

Each My Fairy Garden pack purchased also contributes a donation My Fairy Garden’s partnership with One Tree Planted, which aims to help reforest the world.

Views of Vivid Goliath’s partnership with influencer SV2 have bolstered awareness of the company’s Wahu brand of outdoor toys.

The new My Fairy Garden range launches with five sets including Blossom’s Balloon, Hedgehog Haven, Well of Wishes, Nettles Nook and Hop’s Hideaway, all featuring new highly detailed/articulated fairies, a Plantimal, hidden surprises and added play features. Children can water and care for the plants and play with the articulated fairies, Plantimals and accessories in the sets. Each set comes with removable growing areas and seeds for edible plants including Coriander, Red Cabbage, Red Amaranth, Cornflower or Purple Radish. A special Fairy Field Guide accompanies each set, providing children with an introduction to the fairy world and encouraging participation in nature activities and projects.

Toy World 26 Marketing World

Tonies says that it can help family routines become a breeze, even helping parents get a few minutes to themselves. The new ‘Happy kids. Happy parents. Happy listening.’ campaign brings to life how Tonies create happiness for the whole family throughout the day; from listening in the car, to dance parties in the kitchen, to telling that final story before bed, all without a screen in sight.

Motel helped to bring the idea to life in the form of a fun, memorable and energetic musical duet between a mother and child, based on the nursery rhyme “If you’re happy and you know it”. The original song helps narrate the film, as viewers hear the child and mother singing their internal happy thoughts.

The My Fairy Garden range features grow & play sets, inviting kids to enter the fairy realm through magical portals among flowers and trees. The realm is home to fairies of all different kinds – Water, Earth, Light, Air, Dream and Shadow – who visit the Human World looking for children who care about nature as much as they do. Acting as Guardians of Nature alongside their magical Plantimal friends, the fairies encourage children to help them.

www.playmobil.co.uk For more information contact your territory manager or the PLAYMOBIL office 01268 548111Researchsales_uk@playmobil.de71007Base 71008 Family Treehouse NightTree71009withLight 71010 Amazon River Boat with Manatees 71011 Animal Rescue Quad with Trailer Anteater71012

Strictly star & Eastenders actress Rose Ayling-Ellis is taking part in a new campaign: Rose, Barbie & Friends, teaming up with a cast of diverse talent to pose with dolls that reflect, and celebrate, their differences. The collection includes a Barbie doll with a behind-the-ear hearing aid, a Ken doll with vitiligo, a new Fashionista doll with prosthetic leg and a wheelchair Barbie doll. Stunning images of Rose Ayling-Ellis, who has brought deaf inclusion to the forefront of national conversation, alongside inspiring models Jamie, a 17 year old student with vitiligo; Renee a model and paraplegic wheelchair user and Faisha, a yoga teacher and model with a below-the-knee prosthetic limb have been released. The models are posing with the new inclusive Barbie dolls, as the Barbie brand celebrates a broader view of beauty, enabling kids to play with more dolls that reflect themselves and the diverse world around them. “It’s so important for children to be able to see themselves represented in the toys they play with,” explained Rose Ayling-Ellis. “When I was little, I would draw hearing aids onto my Barbie dolls to make them look like me, so I am thrilled that Mattel is releasing more dolls that encourage kids to celebrate and embrace their differences.” Since the inception of the Barbie Fashionistas line, over 175 looks have been introduced, offering children a variety of skin tones, eye colours, hair colours and textures, body types, disabilities and fashions to choose from. Lisa McKnight, Executive vice president and Global head of Barbie and Dolls, Mattel, Inc. added: “The Barbie brand wholeheartedly believes in the power of representation, and we are committed to continuing to introduce dolls featuring a range of skin tones, body types and disabilities to reflect the diversity kids see in the world around them.”

ethos of playing in a warm, welcoming and creative environment. During the two-day-long event, festival going families were treated to a relaxed play experience with numerous playhouses slides and adventure courses from the range. A host of families were keen to book timed slots at the attraction, and those that needed a break from the searing temperatures were able to cool off in the AquaPlay tent.

Mayur Pattni, UK marketing manager at Simba Smoby Toys UK, commented: “Our awareness drive for Smoby has been tremendously successful. These family-focused activities, are ideal to build on that and defiantly something we will explore to expand for 2023.”

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The Stephensons family was just one of the many families to enjoy the day, saying: “The whole event was great, but the Smoby Play Zone was somewhere we could take a break, while our son Charlie played safely. It was a shame we couldn’t stay for hours, but it was only fair that more children could take a turn.”

Mayur added that there is more to come for the remaining months of 2022: “We have further family advertising round Premiere League advertising via pitch side boards at eight games,” he said. “Plus, a heavyweight TV campaign is scheduled for November to showcase Smoby’s workbenches, kitchens and the all-new Barber Shop and Beauty Centre, just in time for Christmas gifting.”

Simba Smoby UK reports that over 1,000 kids came to play in the Smoby Play Zone, which operated 20 minute time slots to ensure everyone could take part. While children enjoyed themselves, their grown-ups took the weight of their feet on the parent zone benches. The aim was to create a natural garden experience of kids enjoying the Smoby outdoor products while parents kicked back and relaxed.

Asmodee games were made available on trains, boats and planes this summer as the company tried to ease stress for travelling families. Delays, cancellations, lost baggage, Covid and post-Brexit rules have combined to create chaotic travel conditions so far this year, with travellers made to queue or sit around for hours with little in the way of entertainment. This is where Asmodee thought it could help out.

The company’s summer initiative, Trains and Boats and Planes, has seen some of Asmodee’s most famous games, including Dobble, Bananagrams, Taco Cat Goat Cheese Pizza, BrainBox and Ticket to Ride London, appear on trains, boats, planes and in airports during the busy summer holidays. Newer games such as So Wrong It’s Right and Noggin were also part of the campaign. The games provide endless fun that families of all ages can enjoy, while also reducing everyone’s screen time and encouraging everyone to socialise together. Head of marketing at Asmodee, James Arnold, explained: “Travelling with children can be stressful at the best of times, but this year we have seen everything that possibly could go wrong, go wrong. It felt important to us that we find a way to ease summer holiday stress, not only for parents but also for the children. That’s how we came up with the idea of providing games for trainlines, ferries and airports to use as a way of entertaining their passengers.”

Asmodee summer campaign covers Trains and Boats and Planes

Toy World 28 Marketing World Rose AylingEllis and friends celebrate new Barbie Fashionistas

Throughout the course of the campaign, Asmodee games can be found in railway station concourses, landside at airports, and, of course, on trains and boats and planes.

If we look at the areas where growth is coming from, we can see that the fastest growing segments are movies and video games, with growth of +7% and +13% respectively vs. the same period in 2021. TV/ digital properties are down -2% vs. last year, which is still ahead of the overall market – indeed, this segment is about the same size in value as movies and video games combined. Looking at the segment with fastest growth first, video games, we can see that this has doubled in value size since 2019: it now makes up around 6% of the overall toy market in the UK. One of the key reasons for this growth has been the strength of Pokémon over the last few years; in 2022 this licence accounts for nearly half of all video game related sales. Trading Cards continue to be main contributor to Pokémon growth, but there has been expansion into other categories with Plush, Action Figures and Games all adding value in 2022. There has also been growth from other Video Games licences, with Minecraft, Sonic the Hedgehog and Among Us all adding sales in 2022.Movie licences have enjoyed a strong year in 2022, with a +7% trend so far. If we look at the monthly data, we can see movies grew by +22% in June and then +32% in July. The healthy line up of summer movies this year has had the desired effect on toy sales, with over £10m more spent on movie lines for those two months vs 2021. The top movie property in 2022 is Star Wars, which is interesting as this has clearly been influenced more by streaming than cinema. Popular series streaming on Disney+ for The Mandalorian, Boba Fett and Obi-Wan Kenobi have been the key driver of sales, contributing to the +13% value growth this year. Marvel Universe is at No.2, with growth of +10%, driven by some major movies. The top product sales performance of the big summer movies is Jurassic World Dominion, with Jurassic Park the top growth license in the total toy market in 2022. In July, 14% of all movie-related sales were from Jurassic Park/ World, with Lightyear accounting for 5% and Minions just over 2%. Other notable movie licences for 2022 are Harry Potters Wizarding World with growth of +15%, and Batman with growth of +79% after the release of The Batman in March.

Looking at July only, TV/digital properties grew by +5%, with some interesting new licences in the top growth list. Stranger Things is the 4th top TV/digital growth property, showing the kidult trend is still boosting toy sales. In at No.10 for growth in its launch month is Gabby’s Dollhouse, which is now beginning to replicate its US success here in the UK.

Toys & EuroToys NPD The NPD Group, Inc. | Proprietary and confidentialDocument classification: Client/Third Party Confidential 1 Licensing 5PP higher than at the same point four years ago. Source: The NPD Group | Retail Tracking Service | U.K. | YTD Jul 22 vs. 21 Licensed Toys in Total Market 23% 24% 26% 28% YTD 19 YTD 20 YTD 21 YTD 22 Licences % Value Share of Total Toys The NPD Group, Inc. | Proprietary and confidentialDocument classification: Client/Third Party Confidential 1 Licensing 5PP higher than at the same point four years ago. Source: The NPD Group Retail Tracking Service | U.K. YTD Jul 22 vs. 21 Licensed Toys in Total Market 23% 24% 26% 28% YTD 19 YTD 20 YTD 21 YTD 22 Licences % Value Share of Total Toys

The next big thing UK

One of the strengths of the licensed toy market is that content now comes from so many diverse places.

Current trends show that there is crossover between movies, TV, streaming and video games & digital content, so it will be interesting to see where the next big licensing hit comes from.

Licences are an important part of the overall toy market: however, the value size of the category can fluctuate from one year to the next. Over the last few years, we have seen licensing consistently outperforming the total toy market in the UK. Based on YTD July data, licensing makes up nearly 29% of the overall toy market value this year; this is nearly +6% higher than at the same stage in 2019. The overall trend for licences in 2022 so far is up +2% in value - but bear in mind this is in a market that is currently tracking at -5%. So, let’s take a closer look at what is contributing to the healthy state of licensing in the UK and try to understand some of the key trends.

This month, Rory takes a detailed look at the licensed toy category, and the variety of content sources currently affecting market trends Rory Partis Director

NPD Insight Toy World 30

The final area to analyse is TV/Digital, which may be down -2% in 2022, but still represents one of the largest areas of the market. There are some big properties taking up the top spots within this area such as Paw Patrol, Peppa Pig and Lego Ninjago. However, some of the key growth is coming from properties just outside the top 10, with Bluey and CoComelon being two of the top performers, again showing the influence of streaming on toy market trends. The Muppets is another top growth licence being boosted by the recent Minifigures range from The Lego Group.

Item

The top growth licence in the UK toy market is Jurassic Park/ World. Jurassic World Dominion was released in UK cinemas on June 10th, and this has lead to strong growth for the licence over the summer weeks. Building Sets and Action Figures are the two key categories for the licence: together these were worth over 80% of the total sales this year. Spidey and his Amazing Friends is the 2nd top growth licence with sales across a number of subclasses, particularly Building Sets and PS Figures & Playsets. The series has been streaming this year and has given the licence a boost, following on from the No Way Home movie at the end of 2021. Another movie licence is at No.3, where we see Batman benefitting from the latest movie release in March. Interestingly, the top item for the Batman licence is the Batman The Dark Knight Trilogy Batmobile Tumbler from The Lego Group - an item from a previous movie. This suggests that the kidult growth trend is still going strong, with this item coming in at an average price of just under £170. Progression: Bunch O Balloons from Zuru moves up 27 places vs. its property rank in June. The popular outdoor property saw a boost in sales in July after the UK experienced soaring temperatures and the driest July since 1935. Sales in July were around 50% higher than June, while the Bunch O Balloons Recycle Balloons were the No.3 item in the total toy market for the month.

Toy World 31 Item Description June Rank # July Rank # Bunch O Balloons 51 24 The NPD Group, Inc. | Proprietary and confidentialDocument classification: Client/Third Party Confidential Fastest Growing LicencesSales Gained £M Jurassic Park/World is the top gaining licence in the UK toy market. Film licences take 5 of the top 10 spots. Source: The NPD Group | Retail Tracking Service | YTD July 2022 £5.3 £3.8 £2.5£2.7£2.9£3.2 £1.7£1.8£1.9£1.9 Jurassic Park/World Spidey And His Amazing DisneyDisneyStarBatmanFriendsWarsBlueyEncantoAllOtherAmongUsMinecraftMonsterJam The NPD Group, Inc. | Proprietary and confidentialDocument classification: Client/Third Party Confidential Fastest Growing LicencesSales Gained £M Jurassic Park/World is the top gaining licence in the UK toy market. Film licences take 5 of the top 10 spots. Source: The NPD Group | Retail Tracking Service | YTD July 2022 £5.3 £3.8 £2.5£2.7£2.9£3.2 £1.7£1.8£1.9£1.9 Jurassic Park/World Spidey And His Amazing DisneyDisneyStarBatmanFriendsWarsBlueyEncantoAllOtherAmongUsMinecraftMonsterJam

Fastest Growing Licences in Toys

Usman AhmedToys4You, Sutton Coldfield

This month, Sam Giltrow catches up with indie retailers to find out the latest as they review their summer sales and look ahead to the peak selling period in Q4.

When we opened in Gracechurch Shopping Centre, some people thought we were mad because they believed the High Street was dying. In my business experience, if somebody is going in one direction, you should try to go in the opposite direction. I know it’s risky, but sometimes it pays off. Now others are following us; another toy shop has opened nearby, along with two cafes. The local area is quite affluent, so that works in our favour. We are looking forward to the rest of the year and going forward, we plan to scale up and open another shop in a different area, which is why we are trying to keep the overall business as lean as possible. We are very encouraged by how everything is going.

My business partner and I started off as an online-only business during the pandemic two years ago, selling on Amazon and eBay, but after the lockdowns people were keen to get back into shops as they missed being able to touch and feel things. We decided to open the shop last summer, to complement our online sales. Our business strives to offer a personal experience and we are always happy to give advice to our customers. We have a small play area at the back which the children enjoy, and we run competitions where they can win toys. When we set up the premises, we made sure our shop fit-out had an eco-friendly element, with shelves made from reclaimed wood. We looked to minimise the use of plastic in our fittings and fixtures, where possible, given lots of toys are made of the material. We donate a portion of our profits to a charity called Humanify which supports underprivileged children around the world who cannot afford toys. We also take part in a community project where we help to empower youngsters by giving them a few hours’ employment and work experience. This gives them something to put on their CV and hopefully a head start; without experience, many find it difficult to get a foot in the door when applying for jobs. It is important to us to give back and be part of the community in ways like this. We have competition from a big toy retailer nearby, so we try to ensure that we stock some unique lines to differentiate ourselves. Two of our most popular ranges are Ben & Holly from Character Options and Harry Potter from The Noble Collection. Other big sellers include Playmobil, Barbie and anything from Bandai’s CoComelon range. The Ty and Golden Bear plush ranges also deliver great sales. We sell a lot of small pocket money toys; Slime Party is going down particularly well at the moment and fidget toys are still in demand - and of course Pokémon is a huge seller, especially the cards and plush. We don’t have a very big Games section yet, but this will also be extending the selection of puzzles we stock. Summer has been fairly busy although, to be honest, we were hoping it would be a bit busier. Many more people must have gone away on holiday this year. However, we’re gearing up for Christmas now and are bringing in bigger box items such as ride-ons and pedal cars. The range from MV Sports & Leisure looks really good and will form the basis of our selection. We recently became a Toymaster member, mainly to get easier access to suppliers and to speed up the ordering process. Its centralised system for payments will be very helpful. If the ordering and the payment are centralised, it is a useful way we can streamline the processes within our system. Being relatively new to the industry, it has been very helpful to get help and advice from the Toymaster head office team and other members. At the Toymaster show in Harrogate in May, we realised that being a member and it was great to have all the suppliers in one place. Being completely new to the toy market, we were also struggling a little with our shop displays and Toymaster has been able to help with those.

Toy World 33 Talking Shop

Setting great store by…

Pokémon trading cards are still a huge craze with both children and adults, and we stock both box sets and single packets. These are something the kids can afford with their pocket money and they love to add to theirWecollections.stockavast range of games from Orchard Toys, which sells well all year round. Once people enjoy a game, they remember the brand and come back for more. With more people going on holiday again this year, travel games have been popular, particularly lines such as Uno and Monopoly Bid, which don’t take up too much room in a suitcase. Traditional games such as Kerplunk and Twister are also consistent yearroundJigsawsellers.Puzzles are still a strong performer, and we sell a lot of Ravensburger lines. We get jigsaw enthusiasts of all ages coming in the shop, and our older customers especially love the 1000pc puzzles.

The summer holidays have been busy for us. After all the problems of the pandemic over the past couple of years, the kids are enjoying being able to come into the shop and have a good look round. Our website and Facebook page have been helpful in promoting new stock and lines such as Squishmallows, where the kids like to keep up to date with what we have in. It’s lovely to have loyal, regular customers, so we do our best to keep them informed.

In the current economic climate, with the costof-living crisis and fuel prices, we’re just aiming to keep our head above water this year. Our cost prices are shooting up, and we’ve had to be more cautious with our buying - and meticulous when looking at margin. Up until the summer really kicked in, we were coasting along okay, so the heatwave has been a massive boost.

The pocket money category has been performing strongly, and that’s because people like to buy smaller, pick-up items as little treats when they are on holiday or a day out. Fidget toys such as stress balls and Slime Party have sold particularly well, while Funko Pop! Vinyls have also been in high demand this year. We have worked hard building up our relationship with Funko; getting the right stock mix on shelves with this type of product can be a bit of a skill, but we are very pleased with how sales of the range have picked up.

Toy World 34 Talking Shop John BentleyHowleys Toymaster, Weymouth

The weather this summer has been excellent, and this has meant the beach has been packed every day. Every summer is busy, but last year was fantastic with so few people going abroad. We really didn’t think we’d achieve those numbers again this year, because the year started off with footfall down quite a bit. But the heatwave has compensated for that, bringing so many people down to the coast, even if just for the day.

Jigsaw puzzle sales are still very strong and have been so ever since the pandemic. Ravensburger is our top supplier; we love the range because it is so widespread and covers every age bracket. Puzzles with top licences are incredibly popular, particularly pre-school evergreens such as Peppa Pig and Thomas & Friends. Newer licences such as Bluey, Bing, Super Mario, Hey Duggee and CoComelon are starting to achieve very high numbers too. Adults love anything a bit quirky, like Galt’s Wasgij range. With such a busy summer, a lot of our efforts have been going into keeping the shelves stocked for the remainder of the season. Once that is done, we will move onto Christmas. We have started the buying already, of course, taking advantage of the deals that were on offer at the Toymaster Show in May, and hopefully we will have cleared the decks from summer before deliveries for the festive season start arriving.

Pokémon cards continue to fly out of the door and as I write this, we’ve just taken delivery of the Panini Premier League Adrenalyn XL trading card game, and I expect those to sell well, along with the FIFA World Cup Qatar 2022 Adrenalyn trading cards. They are highly collectible and always a huge hit. We have been selling a lot of travel games; Uno, Boggle, Pass the Pigs and Rubik’s Cube have been particularly popular. Anything that is under the £10 mark is strong. Bigger games, such as The Logo Game and Articulate! (Drumond Park) come into their own at Christmas, but we’re finding those sales are getting later and now don’t hit their peak until midNovember. However, they continue after Christmas too, when people are looking for games for New Year’s Eve parties, so that extends the selling period.

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The summer is our peak, unlike a lot of stores where Christmas is the busiest time. Customers on holiday are not so conscious about shopping around for the best price – they want convenience.

The weather has also put everyone in a good mood.

It’s a delicate balance deciding what to stock and what not to stock, especially with basket spend a little bit lower at the moment, with people’s budgets being stretched. I listen to what our customers say and tailor the stock accordingly. For example, the amount customers want to spend for a birthday party present has gone down; it used to be around a £20 price point, but now £10 seems to be the norm. As a result, we have sourced new lines with lower price points which we can suggest to customers. This means we are still retaining our customer base and getting the sales, they just might not be as big. At least birthday parties are happening again though, which of course wasn’t the case during the lockdowns. The shop takes up two floors, so we are able to carry a wide selection for customers to choose from.

In Weymouth we have been opening the shop until 8pm, which is ideal for families who want to wander around town after having something to eat. We started our late-night openings last year when visitor numbers were high, and we decided to carry it on as it’s been a tremendous success.

Linda HockingToy Arena, Fleet very different to a lot of mainstream toyshops. With a beach literally 100 yards away from our door, naturally we have been selling a lot of sand toys and paddleboards. Our two inland stores in Dorchester and Bridport have also been doing well, and we are still happy with their performance, but they are not on a par with the two seaside shops, which are really geared towards holidaymakers at this time of year.

Squishmallows is still selling very well at the moment; the smaller ones are under the £10 mark, which is definitely helping to maintain sales. Sylvanian Families is also still popular; although these items have a higher price point, we find the children save up for them.

This shop has been here for over 50 years, and I’ve been in the business for 35 years, so I’ve seen a lot of neighbouring businesses come and go. We have managed to stay, and consider ourselves lucky, but the retail landscape has changed greatly in recent years.

COLORCHANGE HAIRCHANGE CREATED BY KIDS4KIDS CREATED BY KIDS4KIDS CREATED BY KIDS4KIDS info@imagirly.comwww.imagirly.com

A new craze looming...? Mark Buschhaus and Stephen Barnes Toy Barnhaus

Some of the most popular ones are landscapes such as cottages, and animal scenes always sell well. There are also those who like the one-off limited editions, which I manage to keep in stock. One of the advantages of being an independent toyshop is attracting different customers to the major stores, ones we can talk to about the products we stock, and who can give us feedback or tell us what they’re looking for. Our staff are very knowledgeable and experienced and can offer good advice. We enjoy great footfall in the shop, although not everyone may necessarily buy on that day, we think they like what they see, and they do tend to come back.

Let’s hope that by our next article, there is more positive news out there. But whatever happens, Christmas will still be Christmas.

Toy World 36

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Fuelling the sales increase has been our outdoor ranges, Lego, plush and collectibles – sales of all these have been very strong. We mentioned quite a few products in our last column that have started to take off and this month, more new introductions are adding to that success. The latest series of SuperThings from Magicbox is a hit, and Magic Mixlings from Moose Toys has been extremely sought after. Although some suppliers still have nightmares over it, another craze that is coming back is Loom Bands. There is massive demand, and early sales are very strong. The Pocket Money category has continued to perform well over the summer. Although we are not quite reaching the volume of sales of last year, which was due to extremely high demand for push poppers, we are still selling anything squishy, stretchy or tactile in huge quantities. Given the price increases that are affecting all products, the lower prices of pocket money are proving attractive to customers who have less to spend this year.

Over the last few months it has been nice to get back into supplier showrooms, seeing both products and people. Most importantly, we are pleased to report that the standard of catering has not dipped post pandemic, and we have enjoyed some very nice lunches. It is key for us to get out to see products in the flesh again; something which has definitely been worthwhile.

sam@toyworldmag.co.uk01442502406

At the moment, it seems things change so quickly from month to month, yet the news generally remains gloomy. As we write this, we have just seen interest rates rises by 0.5% - with this and all the other worries about the cost of living in the press, it was nice to have something to cheer about when the Lionesses won the Euro 2022 championship. Our weather satellite has been on point for the last few weeks, but what started out as an advantage is now going to hurt us; with a predicted heat wave, we have just entered a hosepipe ban locally, so sales of paddling pools are bound to dry up (if you’ll pardon the pun)! Personally, we have also been devastated by the increase in cost of the McDonalds cheeseburger. However, on the positive side, July was a really strong month of sales and our best month since pre-Covid. The figures show that online sales are now starting to drop back from the lockdown highs and people are returning more and more to shopping malls. We are starting to run events in our malls now, and it’s clear there’s a real appetite for this. Customers seem very pleased to come back and participate in activities.

Any indies who would like to take part in Talking Shop please contact Sam Giltrow

As we draw nearer to the back end of the year, puzzles and games are key categories for us. For puzzles, the main season for selling is from September to April. Ravensburger is our key supplier for puzzles, and we fully support the entire range as we know people trust the quality and the brand. Following all the puzzles we sold during the lockdowns, there has been a bit of a drop back in sales, especially of lines for adults, but we are still pleased with the volume we do and expect a bit of an uplift once Christmas gifting purchases start. However, kids’ puzzles are still selling well all year round as gifts, especially licensed options.

Our last show of the year will be Autumn Fair at the NEC. We skipped Spring Fair earlier this year, so this will be our first time back for three years and is a last chance to pick up any new ranges for Christmas. We will focus on the toy and gift areas in order to supplement our offering for Q4. Every year we have been, we have always found something new, so we’re looking forward to seeing what we can find this time.

At the start of September, it’s time to get ready for the key season, and we move our stores around accordingly. The main category we expand upon substantially is games, taking footage from outdoor as that naturally slows. After last Christmas, we ended up with quite a bit of excess games stock as we had lower-thanexpected sales. We assume this is probably an after effect of the number of games sold during lockdown. We haven’t spotted a really hot new game yet this year - nothing to replicate the success of something like the viral sensation Pie Face. So far this year, we have stuck with the core classic games, and we will wait to see what starts to sell before committing to anything else, although we will of course be checking out the Toy World special Games Supplement for inspiration!

OceanE1634 Life Puzzle HumanE1635 Body Puzzle WildE0486Riders Vehicle Set Learn with Lights Piano MagicE1633 Forest Puzzle Influencer campaign! New and in stock now! GearheadE3019 Stunt Garage Exclusively distributed by Toynamics UK & Ireland, contact us on

made by nature Exclusively distributed by Toynamics UK & Ireland, contact us on 0116 4785230 or sales@toynamics.co.uk Korko in-storenowAvailablewithsupport Made of cork!

Amazon’s Net PPM (Pure product margin) needs to be tracked monthly and should almost be fixed; it simply can’t drop. The risk of Amazon not making enough margin from your brand and its products could lead to detrimental consequences for your business.

Viewpoint

Do you know (accurately) how profitable Amazon is for your business? Over the past few years, we’ve seen most consumer brands experience fantastic growth with Amazon but lately, increasing commercial demands and volatile market conditions have created challenges with profit margins. Rising supply chain costs will naturally have an impact on your margins, as well as Amazon’s. Whilst monitoring your own profit margins, are you keeping a close eye on what Amazon’s margins are? Often Amazon’s margin is overlooked – or just not understood.Thecritical factor behind Amazon’s success is its dynamic pricing model; its promise to always offer the best prices to its customers. Coupled with its pricing strategy, Amazon is a price matcher and not a follower. Its margins are constantly challenged, and Vendors selling through 1P need a structured approach to help them gain control over their profitability metrics. Creating a channel strategy and Selective Distributor Agreements can help eradicate price matching in the marketplace and fundamentally help Amazon’s scrutiny; almost asked to meet a guaranteed net margin. But at the end of the year, when those margins are not met, trading term negotiations get very tough.

It's also useful to understand how Amazon is evolving towards an automation mindset. Its systems calculate what the optimal stock level should be, and its algorithm is adjusted to quantify the profitability of an individual SKU, as well as your Vendor margin. If the system doesn’t pick up a positive margin, then orders will not be placed. So, it’s increasingly important to ensure you’re tracking margin at SKU level for There’sAmazon.growing pressure on Amazon to ensure its vendors are profitable for the platform. Whether that’s through escalated terms or requests to be involved in retail programmes, brands have to be mindful that (increasing) Amazon’s profit will be the focal point for the next few years. What are the implications of not grasping this renewed focus? I expect individual SKUs – and possibly entire ranges - to be taken off sale, with Vendors showing reduced willingness to interact with your brand. I wouldn’t even be surprised if Amazon

Asha Bhalsod Asha has 10 years eCommerce account management experience, including at Amazon and managing the Amazon/ eCommerce businesses at Tomy UK and Melissa & Doug. She now runs Etopia Consultancy, to help brands create their eCommerce strategy and grow their Amazon business, and can be contacted on asha@etopiaconsultancy.co.uk for guidance with trading on Amazon.

The truth about Amazon’s profitability

Redesigned, revamped, re-energised Fresh content approach Greater traction & engagement via the website & social media channels √ √ √ Powered by licensingtoyworld . biz Relaunch1stSept

As Amazon increases its focus on growth and profit, Asha Bhalsod of Etopia Consultancy reviews how brands should look to adapt their business strategies in response.

For the last decade, those of us in the world of toys have watched social networks become increasingly essential as a conduit to end users and gatekeepers. The rise of Facebook and Instagram, in particular, has seemed unstoppable. Until now. Gen Z, specifically those 18 to 29, is turning its back on social networks. Pew Research has conducted a survey entitled, "Percentage of Americans who say they use at least one social media site, by age." The survey looked at four age groups: People 18 to 29, 30 to 49, 50 to 64, and 65 and up. The only group to show a decline was the youngest, those 18 to 29. This information is crucial to the toy industry as Gen Z is the newest generation to enter its childbearing years. They are having children and will progressively dominate toy purchasing over the next decade. They like to play too, so it is essential that we know best practices for communicating with them.

Snapchat - provides instant messaging with a short shelf-life.

Facebook (aka Meta) and Instagram are running scared and trying to turn themselves into versions of TikTok. The jury is out on whether their users want them to stay as they are or make the change.

Twitch - provides live streaming and gaming.

01442 502

Viewpoint Gen Z is turning its backon social networkswhat is happening?

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Discord - offers instant messaging through a variety of formats. BeReal - asks you to pose pictures that depict you in "real" moments.

Advertising:

Editorial:

TikTok - bills itself not as a social network but as an entertainment platform.

So, make your advertising and promotional decision accordingly. While doing so, don't forget that Generation Alpha is waiting for its turn on the generational stage. Alpha's oldest members are now ten years old. Give it another ten or fifteen years, and we'll be hearing about what changes they have in mind. Until then, keep your eyes on Gen Z.

Why is Gen Z abandoning Instagram and Facebook?

Poparazzi - doesn't want your selfies; it wants you to post pictures of your friends.

Richard Gottlieb CEO, Global Toy Experts Richard is the founder and CEO of Global Toy Experts, a consultancy to US and international toy companies. He is also the publisher of Global Toy News, a web-based magazine founded in 2009 that covers toy industry news and provides resources to the toy industry. Richard co-hosts The Playground Podcast and publishes The Toy Intelligencer report. more details contact: Mark Austin mark@toyworldmag.co.uk 01442 502 405 Rachael Simpson-Jones rachael@toyworldmag.co.uk

So, where is Gen Z going? They are going to sites like:

Relaunch4061stSept

This can be blamed on the toxicity of the social networks and too many stories about people getting into trouble over careless or provocative posts. And let's not forget that every generation ultimately rejects whatever their parents are not doing.

It's not just social networks being impacted by Gen Z. Google is even finding Gen Z challenging. According to an NBC News article by Kalhan Rosenblatt, "Prabhakar Raghavan, a senior vice president at Google, cited the company's internal research that found nearly half of young people use TikTok or Instagram instead of Google Maps or Google Search. The ages of those surveyed range from 18 to 24, according to TechCrunch." Gen Z wants its cohorts to answer its questions rather than soulless algorithms.

Toy World 44

There was a moment this year where, on my viewingsecondofTop Gun Maverick, I stood and watched punters excitedly getting ready for their cinema experience. Loads of people of all ages, all ethnic backgrounds, all gender profiles, all members of our beautifully diverse United Kingdom. Everyone in that foyer was nothing other than a movie fan. We were all the same and joyfully anticipating the mighty adventures we were all about embark on. Rewind to a year before a nd it was a very different scene - and dare I mention a year before that, where the cinemas resorted to playing classic movies in a desperate attempt to attract any form of footfall and bottoms on seats. I guess the first movie that really made people forget en masse that they might be sitting next to someone with Covid was Spider-Man No Way Home. This was the movie that made them fall back in love with the big screen and enjoy the escapism and the glory of movie making onceFastagain.forward to May 2022, and the return of a character nobody ever thought they’d see in anything other than a TV rerun or DVD took us all by surprise - a certain Lt. Pete ‘Maverick’ Mitchell. This movie was initially meant to be released back in 2020. As it was ready, there was huge pressure on Paramount to release it ‘On Demand’ during the pandemic. But the studio held its nerve and maaaaaan, did that patience pay off! At the time of writing, Top Gun Maverick has already beaten the box office of Avatar, Titanic and Avengers Endgame domestically. Other big summer features this year included the likes of Minions: The Rise of Gru, Thor: Love and Thunder, Jurassic World Dominion and the Baz Luhrmann spectacular, Elvis. Cinema has come back, just as we’d always known it before we got locked away in our homes - and audiences appear to be enjoying being back, just as much as they are enjoying watching movies/shows on streaming channels. It would appear that both formats can live side by side and be profitable to all parties involved. In fact, maybe even more profitable than ever before?

stake will always be much lower if you do that. I don’t know the answers to these questions, but I keep asking myself why I don’t own more Top Gun products in 2022. I would have bought loads of stuff I didn’t need, as it’s my favourite film in years. There were, however, some great toys to complement other theatrical releases. One of my favourites is Mattel’s talking Sox plush from Disney Pixar’s Lightyear. As we head towards the end of the year and the festive period, what are likely to be the big movie releases for this period?

If I was pushed to say what will end up being the biggest movies by the end of 2022, I would say Top Gun Maverick and Avatar: The Way of Water will jointly take the title. Retailers and licensees – don’t make the same mistake you made with Top Gun. Get those Avatar products ready now, there’s money to be made.

On the merchandise front though, there seemed to be a distinct lack of Top Gun products. There were dinosaurs galore, all kinds of Marvel delights, Minions in abundance and there’s never been a shortage of Elvis merchandise. We were even sent an Elvis Monopoly game in the run up to the release of the movie.TopGun Maverick is the biggest film of the year. My 10 year old daughter begged my wife to take her to see the film for a second time, proving it wasn’t just the 80s retro gang enjoying it. Loads of youngsters who had no historical relationship with the original film enjoyed Maverick and watched it countless times, suggesting there was a market for an array of products. We received a Top Gun Maverick Monopoly game (we have quite the collection of Monopoly) and I managed to find a Maverick T-Shirt in Primark. Aside from that and some Mattel product – nothing. Paramount Pictures are literally one of my favourite companies of all time, so I’m definitely not bad mouthing them. They are lovely people to work with and they produce incredible films and TV shows. So, what happened? Before the pandemic I went to a first?crossingwethejumpingtooanymore?gamblelicencepotentiallyknowncompanies;seeninternalinwasStationerypromised.GunapresentationViacomwherewholearrayofTopmerchandisewasClothing,Toys,–younameit,itthere.Whathappenedthattwoyears?Loadsofpeoplemusthavethemovieatthesetheymusthavethatthisfilmwasgoingtobeatoprintmoney.MyquestionisdowenotinthisbusinessDoweplayitsafeandjustrelyononboardoncehorsehasboltedandcanseeit’sdefinitelythefinishlineTheoddsonyour

2022

the whenyear cinema returned

With a particular interest in the kids’ space and the film industry, publisher/editor at Kidzcoolit.com and youthgottit.com, Nick Gibbs-McNeil, looks at the raft of blockbuster movies that have hit screens this year and how the accompanying CP slate is designed.

DreamWorks Puss in Boots is back with a new adventure, The Flash (fingers crossed) will get a theatrical release alongside another DC Superhero, Aquaman. The highly anticipated Black Panther big screen continuation hits cinemas and finally, we’ll get to see the first of the James Cameron Avatar sequels.

Special Feature

Toy World 46 fresh FRESH THIS MONTH:

Here are new releases from: Canal Toys, IG Design, Lego, Playmobil, Rainbow Designs, Spinmaster, Tonies, Wizardsof the Coast, Zapf.

Baby born is also introducing its new Baby born Bathtub to the range. Perfect for water play, children can fill the bath with water and watch it come through the shower head. Press the light switch to watch the tub change into a rainbow of colours. In addition, music turns bath time into a disco.

Wizards of the Coast (Hasbro) www.wizards.com | EMEAPR@Wizards.com

Dolls and accessories

This autumn, Baby Annabell will introduce a range of new product launches to help nurture children’s development and allow them to explore their imagination. The Baby Annabell Active RC Baby Walker has been updated in a new style and is the perfect play accessory for little ones who love interactive doll play. Its remote control allows the toy to move around in all directions, and it also has a soft seat and leg holes that allow Baby Annabell to sit comfortably.

Ideal for kids who love taking their Baby born doll on adventures, the Weekend House is inspired by glamping and staycations. Easy to assemble, the house features a stove and sink with realistic sounds, a vegetable patch and doll-size camping accessories including pans, cutlery and chairs.

Upcoming products for Magic: The Gathering include the Universes Beyond product line; a way for fans to play Magic: The Gathering beyond Magic’s planes with cards representing iconic fictional settings and characters in pop culture. The latest entry in Universes Beyond, Warhammer 40,000 sees four Sol Rings themed after each faction, in addition to four commander decks, with cards in the collector’s edition of each commander deck boasting a new Surge Foil treatment.

The Lord of the Rings: Tales of Middle-earth set unveiled new artwork for The Battle of the Pelennor Fields, spanning 18 individual cards as part of a booster release that will immerse fans in Middle-earth. The set is also coming to Magic: The Gathering Arena as an Alchemy set later next year. Magic: The Gathering is joining forces with Doctor Who in a new Universes Beyond collaboration that includes Commander decks, collector boosters and Secret Lair drops. Later this year, Dominaria United will be released, and Wizards of the Coast also unveiled its upcoming premier Magic: The Gathering set releases for 2023. The Phyrexia story arc continues with Brothers’ War, Phyrexia: All Will Be One and March of the Machine. Q2 2023 will also see the release of March of the Machine: The Aftermath, and further releases

New releases for Dungeons & Dragons and Magic: The Gathering

Zapf Creation 0845 0533 333 | www.mgae.com

Zapf Creation is also launching a new doll brand, Chou Chou, in time for Christmas. Born from the company’s expertise in nurturing play, Chou Chou is a fun twist on the classic doll style with a cheeky and colourful edge. There are three gender neutral dolls to choose from - Robin, Luka or Mika - each with 25+ hilarious sounds.

Lilly Learns to Walk is an adorable new interactive doll. The doll’s lifelike functions let Lilly learn to crawl on all fours. Once that’s mastered, it’s time to walk as children hold Lilly’s hands and help her take her first steps. Baby Annabell also introduces the Little Sweet Princess and Carriage to the Little Sweet Princess Range. The multi-use carriage comes with a pink pony. For an extra-special touch, the pony can be removed and the handle added to transform the carriage into a pushchair.

Each month Fresh sets out to find the latest products that will have toy retailers reaching for the phone.

Wizards of the Coast has announced a new line-up of innovative releases. Dungeons & Dragons continues to innovate the tabletop and digital roleplaying genre with the next evolution of core rules to enhance players’ enjoyment of the game. Among the new introductions in Dungeons & Dragons, One D&D represents the next generation of Dungeons & Dragons that brings together updated rules and is backwards compatible with 5th Edition, D&D Beyond. An early-in-development D&D digital play experience will offer players and Dungeon Masters full immersion and rich 3D creation Dragonlance:tools.Shadow of the Dragon Queen will be available everywhere with a standard cover, with an alternate cover only available through game stores in December. On 28th February 2023, Shadow of the Dragon Queen Deluxe Edition will also be released. Dungeons & Dragons will offer bundles of physical and digital content to fans on D&D Beyond (Dragonlance: Shadow of the Dragon Queen can be preordered now).

h www.flairgp.co.uk\actionheroes

With titles to be introduced throughout 2022 and into 2023, the partnership kicked off in August with the launch of the spine-chilling and enthralling tale The Witches, narrated by the actress and comedian Lolly Adefope. The Witches has been a firm favourite with Roald Dahl fans for many years and now a new generation of children can enjoy listening to the bewitching tale of a small boy and his Norwegian grandmother, who take on the Grand High Witch in an attempt to thwart her wicked plans to turn children everywhere into mice. Roald Dahl’s magical Matilda will launch in late October, with the talented Oscar-winning actress Kate Winslet narrating the tale of Matilda’s triumph over adversity at the hands of her neglectful parents and tyrannical headmistress, Mrs Trunchbull.

The Adventures of Paddington toy range is brimming with fun and has been created to inspire imaginative play. The range also includes the best-selling Talking Paddington and Deluxe Paddington soft toys, collectible figures and three play sets; the Multi Figure Set, Rescue Set and Play Bus.

Tonies’ new partnership with The Roald Dahl Story Company has brought Roald Dahl’s iconic and captivating stories to life in audio form for a new generation of listeners.

Little sports fans can also enjoy putting Paddington and his friend Jonathon through their paces on the football training ground with a new Paddington Football Set, just in time for the football World Cup later this year. Sporting their red and black football kit, Paddington and Jonathan can practise their football skills by dribbling the football around the training cones and then shooting into the goal net. Children can also set up a match with compatible play figures from the other Adventures of Paddington play sets.

Perfectly timed for Christmas wish lists, November will see James and the Giant Peach make its Tonies debut. In this magical tale, young orphan James Henry Trotter goes on an adventure inside a giant peach with his new insect friends. The story is narrated by the comedian James Acaster and takes children on a fantastical adventure they’ll never forget, with plenty of laughter guaranteed along the way.

The Adventures of Paddington play sets

Rainbow Designs 01329

Children can now take Paddington and his friends on picnic adventures with Bessie the Campervan. The push along campervan, that features music from the show, motoring sounds and Paddington phrases, also includes a foldout canopy and Paddington’s suitcase that is brimming with tea and marmalade sandwiches.

Toy World fresh

The 2-in-1 Spin ‘n’ Spiro Art Station includes a spin art machine, spiral base, three spiral drawing gears, six paints, four coloured markers and 10 premium round cards. Other new arts and crafts products for 2022 include: Make your own Pompom Friends, Basket Weaving Kit, Moonlight Magic Paint Set and 3D Colour and Create Castle and Farmyard.

Rainbow Designs has added two new play sets to The Adventures of Paddington toy range, inspired by the award-winning TV series. Joining the best-selling range is Paddington’s trusty campervan, Bessie and a fun-packed Paddington Football Set.

2-in-1 Spin ‘n’ Spiro Art Station IG Design Group 01908 618 811 | info@igdesigngroup.uk.comwww.igdesigngroup.uk

Kids can create their own colourful masterpieces with the new 2in1 Spin ‘n’ Spiro Art Station; all they need to do is press the button to make the paper spin and carefully drip the paints to create swirls. These creations can then be made into cards or framed, perfect for homemade gifts. By removing the blue rim and adding the spiral base, kids can transform their art station to create new spiral designs. They simply need to place the paper on the base, choose a spiral gear and pick a brightly coloured marker. The pen is inserted into one of the holes and moved around in a circular motion to create countless geometric designs.

www.rainbowdesigns.co.uk227300

Roald Dahl Tonies Tonies www.tonies.com | sales@tonies.com

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Feeling festive?! We have all the items you need! Head to our website to see all of our NEW ranges!

©Amscan 2022, ©Anagram 2022. All Rights Reserved.

www.spinmastertoys.co.uk

So Slime DIY Magical Slime Potion Maker

Wiltopia is the first product range from Playmobil to be made from an average of over 80% sustainable material. PCR plastic - plastic that has already been used by consumers and then fed back into the recycling loop – has been used as well as bio-based plastics. The new material makes the play sets shine in a refreshingly new pastel look. Sets with animals from all over the world will provide lots of collectability and play value, combined with extra knowledge. Among the 12 baby animals and 15 medium-sized and large adult animals from all continents, there are favourite animals including a tiger, polar bear, giant tortoise, red panda and young orangutan. From this month, children will also be able to discover the Amazon region with the second Wiltopia wave. In addition to the flexible animal figures, each animal set contains accessories to immediately inspire creative role-play. Each animal includes a fact card with a QR code that opens up a whole new world of educational content like sounds and facts about the animals. The app even lets the child explore animals in 3D rendering and project the animals into their room with AR technology.

The new Hogwarts Express Collector’s Edition measures 118cm long. Rich in details both inside and out, the model includes the steam engine, the coal car, the passenger car featuring light up bricks, and a replica of Platform 9 ¾, which can be attached in several different places. The full train sits on a track-displaybase and includes a turning lever to activate the wheels.

fresh

The Lego Harry Potter Hogwarts Express Collector’s Edition set is available now.

Craft lovers will enjoy showing off their artistic skills in the playground with brand new Pixobitz from Spin Master. Pixobitz are cube-shaped water fuse beads that stick together to make 3D and 2D pixel art creations.

Pixobitz - Spin Master 01628 535 000 |

Each set comes with a recipe card, three colourants and five decoration styles to mix with the DIY slime powder. Water just needs to be added and stirred with the golden spoon, with no mess, no glue and no fuss. The slimes can be stored in three special pendants and worn around the neck. Everything that is needed to make the slime is included inside the box, including the magical cauldron.

Crafters can experience a new dimension of creativity with the Pixobitz Studio. This set features 500 Bitz in 10 colours, 14 accessories, over 100 water transfer decos, four easy-to-use tools, two trays and three template cards. There are endless ways to create with this ultimate play set. For easy organisation and storage, the Pixobitz Studio closes into a carrying case and fits everything inside, making it easy to take to and from the playground. Similarly, the Pixobitz Creator Feature Bundle Pack also has everything required to make endless 3D and 2D pixel art creations that stick together with just water. This set includes 113 exclusive glow-in-the-dark Bitz that aren’t available anywhere else in any other pack. The Feature Bundle Pack is the perfect playground toy: it comes with a total of 522 Bitz in 16 different colours, six accessories, over 100 water transfer decos, an easy-to-use spray bottle tool, a tray and six template cards for on the go play.

Canal Toys

Canal Toys, known for its innovative and exciting slime range, reveals the So Slime DIY Magical Slime Potion Maker as the latest addition to its best-sellingChildrenrange.canenjoy the fun of So Slime DIY with a fun and magical twist. They can create slime in a cauldron with magical mist & lights, making 10 magical slime potions by following the potion recipes or mixing in colour reveal powders for three surprise slimes with the excitement of discovering which colour will be revealed.

Fans can uncover iconic scenes and quotes from the movies that all link to the train or the platform as they build a magical Lego Harry Potter world. The set will transport them through the journey from when Harry, Ron and Hermione first meet in Harry Potter and the Philosopher’s Stone, through to when Albus Severus Potter goes to Hogwarts in Harry Potter and the Deathly Hallows: Part 2.

Playmobil's Wiltopia range is suitable for ages 4-10 years.

Magical Slime Potion Maker will be supported by extensive marketing, including TV, Digital, Influencer, PR and social media campaigns.

Lego Hogwarts Express Collector’s Edition - The Lego Group 01753 495 000 | www.lego.com

01904 379 123 | sales@canaltoys.co.uk | www.canaltoys.co.uk

This set features an impressive twenty Lego minifigures inspired by four fan-favourite film moments, including Harry Potter, Ron Weasley and Hermione Granger, and a never before seen before adult Lego Harry Potter.

Wiltopia Playmobil 01268 548 111 | www.playmobil.co.uk

©2020 Studio Dice/SHUEISHA, TV TOKYO, KONAMI AVAILABLE OCTOBER 2022

YuGiOhCardEU www.yugioh-card.com/uk *Date subject to change

Toy World 54 Feature

Little things mean a lot

Despite reports that a third of parents are cutting back on pocket money as the cost-of-living crisis bites, this doesn’t seem to be impacting the pocket money toys and collectibles market. In fact, the reverse could be true, as kids seem set to continue spending their precious savings on smaller treats.

“With varying price points and giftable options, each new product range actively caters for everyone

As well as SuperThings, Magic Box has a raft of new collectible launches hitting shelves in the next few weeks including its new mini doll range, KookyLoos, and a mini vehicles range, T-Racers - cars that can be taken apart and mixed and matched to create a completely new look.

Y

You only have to look at Pokémon, which has enjoyed huge success with its trading cards, fuelled by its 25th anniversary last year, to see that collectible items with affordable price points remain popular in the playground. But what is it that makes a pocket money priced collectible a success? “Loads of characters, plenty of content and captivating stories, along with pick up entry price points and great value products. That’s what kids want in terms of collectibles,” says Nicola Bergot, UK managing director, Magic Box Toys. It’s a category that the company has been synonymous with for many years and its brands have stayed the course, with the company innovating to keep up with the trends.

As Nicola points out, content is now a huge driver for the collectibles market and July saw the latest SuperThings rollout, supported by a comprehensive marketing plan designed to drive awareness with fans – both new and existing – and increase sales of the collectible brand.

SuperThings first launched in 2018 and Magic Box has just launched Series 10 of SuperThings (Rescue Force), with an array of pocket money collectibles for fans to discover. “We can see on SuperThings fan forums that there is huge anticipation for the next series,” says Nicola, “and they want to see past series characters as well as new ones, so we sometimes bring back an old favourite in a reconditioned look.” She adds that the main driver for the range is the introductory price point, which covers 80 plus character figures and Kids, but this year, the new SuperBots has also taken off, meaning children can play with bigger, articulated figures that also house the Kids and SuperThings figures as Robot Pilots.

The trend of ‘Unboxing’ is another big selling point

Playground Crazes Money Collectibles

& Pocket

in the collectibles market and MGA Entertainment’s L.O.L. Surprise! Brand owes much of its success to this element. UK & Ireland marketing director Michelle Lilley is also keen to attribute the popularity of the brand to the dolls’ individuality, as well as keeping the line fresh and in tune with the must-have trends each season.“The individuality of the collectible characters has always been a key feature of L.O.L. Surprise!” she tells us. “Every child across the globe can discover a doll that represents them, encouraging them to express their personalities through themes including sports, art and music.” For example, the new L.O.L. Surprise! All-Star Sports Moves range aligns with this year’s major sports events including UEFA Women’s Euro 2022 and Birmingham 2022 Commonwealth Games, while the new L.O.L. Surprise! O.M.G. Fierce collection is a four-character range which encompasses key traits such as confidence, fierceness and diversity.

Another company scoring big with its footballthemed collectibles is Topps, well-known for its Match Attax collection among its many trading cards.

and takes L.O.L. Surprise! from collectibles and pocket money through to a full-play solution,” adds Michelle.

Surprise!“Wespotted a gap in the market for collectibles that you can interact with, as opposed to just display. It’s also a range that is a logical next step for us, given our large portfolio of licences,” said Craft Buddy co-director Gary Wadhwani. “Buddies are a really fun way to discover Crystal Art as a hobby – they’re short, easy projects that will hopefully introduce people to this addictive hobby. We think they will have mass appeal to kids of both genders, as well as adult collectors looking for new ways to interact with some of their favourite licensed characters.”

Retailers will no doubt be pleased to see such a wide range of collectibles coming through for the rest of the year, for both pocket money buys and stocking fillers at Christmas.“Ithinkthe current surge in demand for pocket money toys and collectibles is a knock-on effect of the current economic climate,” says independent retailer Teresa Carter, of Chocoloons toy shop in Coleraine, Northern Ireland. “This section in our shop continues to be hugely popular; we had a phenomenal year in 2021 with the fidget toy craze and that has followed on through to this year.”

There will also be a nationwide sampling campaign including partnering with a national newspaper.

“Football is the world’s most popular sport and we’re seeing a huge demand for premium collectibles, aimed at a more adult audience,” says Ian Foster, marketing and digital content director at The Topps Company. There has been a particular surge in Topps’ Autograph cards and Relic cards, featuring genuine pieces of match-worn shirts, which are highly collectible and tradeable. These sets typically sell out within minutes, and Topps is collaborating with the biggest clubs in Europe such as Barcelona, PSG, Manchester City and Liverpool to offer exclusive club sets.Ian says Topps wants its customers to be wowed by the new elements it builds into its product. An example of this is the VIP Meet and Greet cards in this year’s Match Attax, where lucky collectors will pull ultra-rare cards that allow them to meet a UEFA Champions League ambassador. “These are moneycan’t-buy prizes, and we’re excited by the opportunity to reward our loyal collector base,” says Ian. Like Panini, Topps is embracing social media to help with one of the biggest fan trends in Match Attax: the search for special ‘chase’ cards. Collectors are able to see everyone’s best cards and post pictures of their own favourites using the hashtag #TheChaseisOn. Topps has signed some impressive football ambassadors, who grew up collecting Match Attax themselves, such as Jack Grealish, Mason Mount and Jude Bellingham, and is working with YouTube influencers such as The F2 Freestylers and TikTok stars The Augeyboyz. Across its collections, it is also working with retailers to offer exclusive Limited Edition cards in-store, loyalty programmes to distribute free packets, and free card packet giveaways with newspapers and magazines. In a new initiative – Project 22 – Topps has teamed up with 22 renowned artists to produce a series of creative cards using innovative new styles featuring players from past and present, rookies and legends, men and women, all from UEFA’s elite club competitions, with five cards released every week exclusively on Topps.com.Awayfrom the football theme, in September, Topps will release its latest 3D figurines, I Love Pengiuns, which follow on from the successful I Love Bunnies. Formula 1 stickers launch in October as a one-purchase only product, meaning every sticker in the collection is included in the £14.99 pack.

MGA Entertainment also has its first Rainbow High Accessory line coming to market for Christmas, offering an unboxing experience and expanding the popular doll brand. The Rainbow High Mini Accessories Studio includes miniature, fashionable and affordable bags to complement the dolls.

Though MGA Entertainment hasn’t yet seen an impact of the cost-of-living crisis on sales, the company says it will continue to make pocket money lines a priority for fans as Christmas approaches. Following the success of the sell-out L.O.L. Surprise Colour Change range, soon to be launched is the new Glitter Colour Change collection, encompassing Glitter Colour Changes Dolls as well as Glitter Colour Change Lil Sis and Glitter Colour Change Pets.

2022 is also set to be a big year for football-themed trading cards and stickers, thanks to major events including the UEFA Women’s Euro 2022, Premier League and the FIFA World Cup, which starts in Qatar in November. While pocket money collectibles traditionally prove more popular in the summer months, Panini’s product marketing manager, Jessica Bell, says the staging of the tournament in winter is not a concern for its FIFA World Cup 2022 Sticker Collection. “Our marketing campaign for the World Cup collection will be bigger than ever and see us activating in a broad range of ways including across TV and digital with a heavyweight advertising campaign as well as across social channels,” she says.

Over the following pages, we take a look at what’s hot and what’s new in the Playground Crazes and Pocket Money Collectibles category.

All the product and new launches will be supported with content from the YouTube and Netflix series for Rainbow High and L.O.L Surprise! YouTube episodes which, according to Michelle, has allowed fans to get to know their dolls in greater detail.

Collectibles now come in many different forms, and arts and crafts company Craft Buddy is moving into the collectibles space with a new line, Crystal Art Buddies. Based on the company’s well-known diamond art hobby, kids can create their own collectibles with kits containing crystals, the Buddy itself and a stand for display. The opening collection will feature fan-favourite characters from Disney, Disney Princess, Marvel, Star Wars and L.O.L.

Playground Crazes & Pocket Money Collectibles

To support the launch of Crystal Art Buddies, Craft Buddy will roll out a 360-degree marketing campaign to reach kids, families, pop culture fans and collectors, utilising various channels and platforms as well as engaging with different marketing and retail partners and influencers. Gary adds: “Our objective goes beyond just driving successful sales for the first launch of Crystal Art Buddies, but to go a step further and build up awareness and affinity for many more Buddies to come.” Series 2 is already being planned, drawing on Craft Buddy’s licensing partnerships, with more characters from Disney and L.O.L. Surprise! as well as Peter Rabbit, Smurfs, Paddington Bear and some generic characters. If the range takes off, Gary says Craft Buddy might also create DIY background ‘sets’ for the different Buddies to interact in.

Toy World 56 Feature

Panini has seen great success with other strong licences over the last 12 months including its Premier League Adrenalyn XL trading cards and sticker collections. “We’ve invested in the quality of our products, and this has paid dividends, making our collections a must-have for fans and collectors alike,” says Jess. “We have a very loyal and growing base of customers who know and love the Panini brand. Our sticker collections have stood the test of time and transcended the mass movement towards digital. In a world where people are consuming media in so many fragmented ways, sticker collections in their original form are still so powerful.” Despite the traditional format, Jess adds that social media has now become the swapping playground for adults and many trades are made online.

What marketing support are you putting behind Mouse in the House?

Toy World 58 Brand Profile Mouse in the House

What can you tell us about the launch toy range?

the popular fairy door trend; a permanent display piece that sits against the skirting board. Children are left to their own imagination to wonder what sits behind the little door and if there was a secret world, what would it look like? Mouseville is a magical place hidden in the child’s own room, home 3-minute episodes hosted on our new YouTube channel, Character Kidz TV, which is packed with entertaining video content for today’s digital kids. Part of our development strategy is to create compelling, storyline-based content for our own IPs, so we’ve created this platform to house them.

Our aim wasn’t to meet the expectations of the traditional collectible target market, it was to exceed and over deliver. The mice in the range are highly detailed and appealing to collect, individually designed with multiple outfits and accessories. The playsets are colourful and multifunctional with hidden reveals, moving parts, lightup features and lots of accessories, so there is a high piece count and huge play value for the price points. The play pattern is unique: for kids to be able to build an interactive world up against the skirting board that doesn’t have to be packed away after each play session is a key selling point. Mouse in the House is a permanent play area for kids to revisit and grow as they gradually introduce new items. The packaging is bright, bold and eye-catching, and the window box packs allows us to display the product impactfully, like mini dioramas. Children will easily recognise the different environments that have been brought to life through the Mouse in the House webisodes and reimagined as playsets and accessories to enjoy when the screens are switched off. We’re confident that the stand-out packaging on shelf will entice the fans of the show.

As Character Options prepares for the launch of new IP Mouse in the House, marketing director Mark Hunt tells Toy World how the brand will benefit from the company’s biggest marketing investment to date.

Aimed primarily at girls 4- 9 years old, Mouse in the House will be a multifaceted, micro-collectible line. Through a collection of micro-figures and food-themed playsets, the range inspires kids to build their own physical world of Mouse in the House against the skirting board of their bedroom or play area. They can recreate scenes from the webisodes or create their own adventures and will discover hidden reveals, accessories, stickers and bunting to customise and connect the toyetic version of Mouseville. At the end of each episode, the sun goes down and the world of Mouseville lights-up. Similarly, the toy range comes to life at night with stickers that magically glow in the dark. space is crowded and makes Mouse in the

How are you helping retail partners get the most out of Mouse in the House?

Who’s in the house?

The product launch is one of Character’s biggest marketing investments to date and will be dual focused, promoting both the webisodes and the toys. Our objective is to ensure we are targeting both kids and parents across every touch point. Whichever media both demographics are digesting, we will ensure Mouse in the House content is placed at a high frequency. We will have an influencer screening, where 50 specially selected channels will receive beautifully branded boxes alongside product, props and VIP invites to the social screening of EP1. The webisodes will then be promoted through YouTube pre-roll campaigns and social media, with the help of Helen Flanagan.Thetoy campaign will be high impact through multiple channels, focusing on YouTube, TV and social media, using an amazing toy TV spot, for which we have both long and short form content. We will also deliver an immersive PR campaign through kids’ press, parental blogging and sampling initiatives.

We have 100% distribution across UK retailers, and we are working collaboratively to ensure our in-store presence is strong, as well as creating brand awareness across their retail sites and social channels. We have launched over 500 FSDUs into the trade and will also be providing giveaway samples and POS kits to drive awareness and conversion at the point of sale.

Mouse in the House will generate some amazing inspirational content. Each story focuses on Millie and her friends, their friendships and their day-today adventures in Mouseville. To help maximise awareness and engagement, the series’ introduction will be narrated by celebrity mum Helen Flanagan.

We feel really positive about it. Based on the stats we see after every World Cup, the following year’s Premier League collection always grows because consumers have caught the collecting bug, so there’s no reason why they can’t work side by side. The peak sales periods - particularly for Premier League - may differ because of the pause in the season, but we are expecting growth across all of these collections.

Toy World 62 Company Profile Click

Do you think toy retailers are becoming more open to a broader range of collectibles, especially some of the edgier ranges?

We’ve been selling Panini’s Adrenalyn XL TCG collections, so it has been on our radar for a while, but we felt now was the right time to introduce the Official Adrenalyn XL Board Game. Panini liked our idea – the team has been incredibly supportive, and the game will launch shortly. The reaction from customers has been brilliant. Finally, I am sure a lot of people will want to know how your father Mark is getting on, following his retirement?

We miss having him around of course: Lewi and I have gone from seeing him every day to seeing him maybe once per month. I had a beer with him the other evening and I asked him if he missed work - it was a short and simple “No”! He misses the people of course and seeing the team every day, but he’s kept himself so busy. It was the right decision for him. He’s equally delighted for us, of course, although trying to talk to him about work is challenging - he’s more interested in telling us about his next camper van trip.

It’s an exciting time - in 2021 we grew the business by 448% year, and we are expecting further growth this year. Which launches are you most excited about in Q4 and heading into 2023?

Pet Simulator X is just going to get stronger and stronger - the range for next year looks exciting, we can’t wait to show retailers in LA this September and then in London in January. Poppy Playtime is a huge success: yes, it’s edgy, but the demand is exceptional.

Yu-Gi-Oh! master toy is looking strong; it’s a brand with such fantastic longevity, we’re really looking forward to seeing the property develop this year and beyond. Panini’s Premier League collections are growing phenomenally, and then there’s the FIFA World Cup collections. A lot of people moaned when FIFA suggested the possibility of introducing a World Cup every two years - we would like a World Cup everyFinally,year!we are excited to announce our partnership with Moose Toys. We will be stocking the full range of Moose products as of 1st September, which will be made available to our entire independent account base. Moose has many fantastic brands, and we are very excited to be working with the team again.

How do you think that the World Cup moving from summer to winter will impact trading card sales?

Clickingintoplace

What was the thinking behind your move into the games market?

What’s happening with price points in the collectibles marke Price points are tough: having to explain why a £9.99 line is now £12.99, or a £3.99 range is £5.99 or even £6.99 is frustrating. No-one wants to go down this path, but it’s necessity. Despite the increases, Pocket Money as a whole has seen unbelievable growth this year - we have expanded our range in this area considerably and will continue to introduce more pocket money lines in 2023.

Toy World caught up with Luke Hillier, COO of Click Distribution, and his brother Lewi, UK Sales & Operations director, to hear which ranges the collectibles specialist is focusing on in the coming months.

If you have a brand with this level of counterfeit product, it’s a sign of just how popular it is.

There has been a lot of counterfeit products in the market that we are in the process of clearing up, although thankfully it’s a lot better now than it was.

How has 2022 been for Click so far? 2022 is shaping up well. Pet Simulator X has surpassed all of our expectations. Looking ahead, the anticipation for Poppy Playtime, Yu-Gi-Oh! and Five Nights at Freddy’s Security Breach is tremendous.ThePocket Money segment of our core business is stronger than it has been for a while; we are seeing huge growth for Panini’s Premier League Adrenalyn X collection. There’s also great anticipation for the World Cup Sticker Collection - we have more retailers on board than ever before. We also have several different arms to the business now; we have established a separate operation in Ireland, which is proving to be hugely successful. We have also taken on an additional depot for another part of our business - a warehousing and fulfilment operation, which has been a revelation. Despite having an additional depot, we are already at capacity and have a waiting list of suppliers. We are looking to expand this area of the business by opening our fourth depot in 2023.

Some certainlymostare, but inevitably others can be less open. What kids are watching has changed so much over the last 10 years. We have to adapt, and understand what kids want. What are they watching? What games are they playing? What are they discussing with their friends? As a business, we spend a lot of time tracking this informationYouTube in particular is so influential right now.

3" LIGHT ARMOR CLASS VEHICLES2"SCOUT CLASS 6" TRANSPORT CLASS VEHICLE5" STARFIGHTER CLASS VEHICLES 8" STARSHIP CLASS VEHICLES reserved.rightsAllJazwares.2022© COLLECT THEM ALL! ACTION FEATURES AND 1-INCH ARTICULATED ACTION FIGURE ACCESSORIES. 9” MILLENNIUM FALCON 8 COLLECT ALL CHASE VEHICLES 3”2” 9” 5” 8”6”

Despite the challenging economic conditions across the world – or perhaps because of them – the Collectibles category has remained strong throughout 2022. PMI specialises in Collectibles; the company was set up specifically to focus in this area. We always aim to produce a deep range with lots for consumers to collect, based on the best IP out there.

Toy World

Company Profile

performed so far in 2022?

theExpandingcollection

Do you think toy retailers are becoming more open to a broader range of collectibles? Given the need to keep consumers visiting stores as frequently as possible in the current climate, retailers are definitely embracing the Collectibles category; affordable lines are a key driver of regular footfall and volume sales. The broader the range of Collectibles they offer, the wider the audience it appeals to. As well as kids, many tweens, teens and even adults are big collectors, so stocking a broad selection of ranges can help to bring collectors of all ages into toy stores.

The key for us is that we always strive to keep our collectible collections affordable for consumers: the entry level price point for the majority of our ranges is around the £1.99-£2.99 mark. This means that like the category, we are protected from the harshest impact of consumers having less money in their pockets. Our range can be bought by the kids themselves with their pocket money, without necessarily having to ask their Are collectibles based on computer games becoming more popular?

As a category, gaming has had its challenges this year. However, PMI’s ethos is to find and work with the best, most successful IPs – we only work with market-leading properties. Another advantage is that we often blaze the trail with consumer merchandise for a game, as we try to uncover hidden gems that gamers love, which haven’t necessarily been heavily licensed up to that point. Brawl Stars, for example, is the number one mobile game in history, but there hadn’t been any consumer products produced before we signed a deal. As a result, retailers were really excited when we showed them the range, and they’ve really got behind it.

We’ve had equally strong commitment from retailers for our Gang Beasts range; sell-in has been really strong. The game is still popular with consumers, as is Among Us, which has helped our range to enjoy another really successful year. We also have high hopes for our Pinata Smashlings range, which will be launching next year. Finally, we have just signed a really exciting deal with an iconic global property, which will be announced in the first week of September – keep an eye on the Toy World website for more details.

Toy World spoke to PMI’s Omer Dekel about the company’s experience of the Collectibles market so far this year, and how retailers can maximise on the category in the run-up to Christmas.

The run-up to Christmas usually sees the Collectible category take a bit of a back seat to higher priced items, but could the current economic situation in Europe and the UK change that this year?

There are many ways to sustain interest in the Collectibles category over the festive season. Multipacks, deluxe boxes, premium packs and special edition items are all great additions to a successful collectible range; they not only maintain interest, but the higher price point helps to extend the brand and also offers a great gift-giving opportunity for friends and family of Ultimately,collectors.providing a Collectible is underpinned by a strong licence, it will sell all year round. We always keep on top of trends and what consumers want, and we are very selective about the licences we choose. How do you see the Collectible category developing in the coming years?

The connection between the physical and virtual

Our key strengths are our creativity and innovation, coupled with our ability to use trends and data to guide us towards consumer-centric, relevant products.

What’s the current operational setup in the UK and EMEA?

We are working to become a one-stop shop for premium IP, where our group of companies provides a turnkey solution to blue-chip licensors that sees us managing a property’s life across all categories; the key toys category via our YuMe division, all other consumer product categories via Licensing Matters and promotions via Maxx Marketing.

Throughout the first twenty years of our business, the IP owners we worked with, including the likes of Warner Bros., Lucasfilm and Marvel, really appreciated the creativity we infused into our bespoke promotional toys, and that opened up the opportunity for Maxx to enter the consumer products space.

Next would be our end-to-end capabilities, from IP acquisition all the way to global distribution, via product design and development. This enables our speed-to-market advantage, getting products on the shelf within 5-6 months after IP acquisition; something that larger corporate entities cannot achieve. We went from never selling a product in retail five years ago to a global reach of over 200K distribution outlets, plus our direct-to-consumer capabilities via eCommerce and sCommerce. Our annual output as a group is over one hundred million items, which creates significant cost efficiencies via economies of scale.

Netflix’s Stranger Things Upside Down Capsules have performed beyond our wildest expectations, requiring us to airship product to meet demand. And I’m pleased to reveal that our upcoming product launch under a new Disney licence has garnered overwhelming interest from our distribution and retail partners worldwide. For the first time in YuMe’s history, we’ll have a full-scale global programme covering all key markets.

What makes Maxx a great partner for licensors?

Maxx Marketing’s mission is to develop licensed products that engage our clients’ target consumers, delivering them into the market quickly and affordably. These principles have been at the heart of our corporate DNA since the very beginning. Our approach was recognized in 2000 when WPP plc, the world’s largest advertising conglomerate, took a majority stake in Maxx, entrusting us with its most prominent clients. Today we create stand-out licensed products for both retail and promotional channels in over 70 markets worldwide.

It’s the company’s 25th anniversary this year how will you be celebrating this milestone?

How would you describe the company to someone who isn’t familiar with it?

Toy World 66 Company Profile Maxx Marketing

We did so by establishing YuMe Toys in 2018: our focus has been to acquire top licences, build our industry expertise and prove that we can compete with established players. We have been privileged to work with some of the highest-grossing media franchises – from the Wizarding World to My Little Pony, via Baby Shark and Stranger Things. Within a short time, our products have populated the shelves of all major retailers and eCommerce sites around the world.

How did the business develop into what it is today?

Historically, Maxx Marketing has been best known in the product-based promotional marketing space, working with blue-chip brands such as Kellogg’s, Danone, KFC and Coca-Cola for over twenty-five years, leveraging entertainment IP to increase sales, drive brand awareness and engage consumers.

London is our EMEA HQ for our three business verticals: Maxx Marketing, YuMe and Licensing Matters. London has a tremendous talent pool, and the time-zone works wonders for communications with Asia and the Americas. Key personnel in the UK include our Group Global Creative director Gurdeep Bains, the Commercial director for our consumer products business Ken Goodisson and the head of Licensing Matters Global Felipe Noriega.

I’m working with a talented group of intelligent, passionate and innovative people. Our core leadership team has been with us since the early days. Everyone is committed to our mission to create ground-breaking products that excite consumers and maximize the ROI of our partners. Those basic principles and the team’s cohesion are the main factors that keep Maxx growing.

What are the key ranges you are focusing on this year?

Our award-winning Among Us product range continues to see enormous uptake and support across our retail and amusement channel partners.

Maxx’s 25th anniversary is a huge milestone for us. From our humble beginnings, working out of an apartment in Hong Kong, to serving some of the world’s most beloved brands on the promotions front; to then extending our operations via YuMe and LMG, it has been a humbling and rewarding experience. Earlier in the year we had a company celebration at which the focus was to thank and honour our award-winning, global team. What was Maxx Marketing’s ethos when it first launched?

There are five key competitive advantages that we bring to the table: speed to market; flexibility; a turnkey solution model; cost efficiency and our global reach. What plans do you have to build on the momentum in 2023 and beyond?

Additionally, we continue to add offices and warehousing to our network; we are striving to make our products and packaging more sustainable; and we are diversifying our supply chain to maintain our speed to market capabilities.

As we look to the future, we’ll continue to invest in premium IP, always prioritizing innovation, and we’ll start developing our own IP. Finally, we have plans to help bridge the digital and physical worlds through merchandise that brings famous NFTs to life. This 25-year milestone is just the beginning of the journey.

Taking it to the Maxx

Maxx Marketing has been around for 25 years and in 2018, established YuMe Toys to develop its presence in the mainstream toy market, as well as LMG to leverage its licensing expertise. Toy World caught up with Michael Kwan, CEO of Maxx Group, to find out about the company’s ongoing plans to raise its profile.

Although not everyone will know our company by name, most people are familiar with our products. If you’ve ever found a toy inside a box of Kellogg’s cereal, chances are that toy was conceived and produced by us.

Also in 2018, we made the decision to leverage our expertise in licensing to set up a full-service licensing agency, Licensing Matters Global (LMG), which helps blue-chip brands such as KFC, Peugeot and Harvard penetrate selected new product categories globally.

MYSTERY PETS 2-PACK MYSTERY PETS 4-PACKMYSTERY PET SINGLES MYSTERY COLLECTIBLE PLUSH 3.5” ULTIMATE MYSTERY BUNDLE COLLECTOR BUNDLE

Spin Master 01628 535 000 | www.spinmastertoys.co.uk

2021 saw the strongest year yet in sales of Ryan’s World toys - up 17%+ year on year. Moving into Series 9 for AW22, there will be more newness across the core collectibles with fans continuing to collect Mystery Figures, Squishy Figures and Surprise Putty. The range will be bolstered with an all-news Series 7 Mini Mystery Egg which includes figures, stickers and more.

Spin Master offers a wide selection of pocket money toys and collectibles to keep up with the latest playground crazes including brands such as Bakugan and Batman, as well as Spin Master’s popular Harry Potter range, Wizarding World and new brand Pixobitz.Withthe new Bakugan Evolutions collection, kids can face off against their friends with their very own Bakugan to become the ultimate Bakugan Master. As the Bakugan ball rolls across the metal BakuCores, it transforms with pop open BakuAction. Kids can add all the Season 4 Bakugan Evolution toys to their collection, including Nanogan and Platinum Bakugan, and collect all their favourite characters from the hit TV show, now on Pop TV and Netflix.

The rest of the innovative range includes valuesaving multipack styles with the 4-Pack & Collector 9-Pack allowing fans to expand their collection, with 100% recycled packaging too. Alongside new-look refreshes of the core Series 1 lines, A/W22 sees the introduction of three new lines into the range.

Young skateboarders can show off their fingerboarding skills with Tech Deck 96mm boards - authentic fingerboards from top skate brands. Each one features graphics from the biggest skate companies in the world, including Blind, Baker, Primitive, Finesse, Santa Cruz, Plan B, Sk8mafia and Toy Machine.

A new play set in the range, the Trashtastic Truck contains Rainbow Recyclie, a trash to treasure queen who drives her truck around in search of rubbish she can repurpose as her new Recyclings friends. The other addition to the range is Resoftables: cuddly pals made from 100% recycled plastic bottles.

The Recyclies are dolls which save 38 bottle caps from landfill and oceans. There are seven to collect.

Batman is also brought to collectors with a range of 4-inch and 12-inch action figures. Each 12-inch action figure features 11 points of articulation, a cloth cape and detailed comic styling that brings favourite Batman heroes and villains to life. The action figures include Batman, Robin, The Joker and Red Hood, and also available are 4-inch action figures, with accompanying mystery cards and three unique accessories.ForHarry Potter fans, Wizarding World Magical Minis are highly detailed pocket size dolls which are available in a range of characters. Facial details, extra-long soft hair and five points of articulation bring the Harry Potter gang to life in the 8-inch doll range.Also available from the Wizarding World range is the Brilliant Hermione doll, the Feature Hermione doll and the Deluxe Luna doll which each include new accessories, detailed costumes and recognisable features from the well-loved stories. There are also Wizarding World Magical Minis Friendship sets, which see Harry and Ginny and Luna and Cho pair up for the ultimate magic adventure in miniature.

The Recyclings Collector Cap Pack includes one surprise Recyclings, revealed with a twist of the cap. They can be played with or used a pencil top, and there are over 90 to collect.

Playing into the success of the YouTube channel quickly approaching the 6m view mark, YouTube will form a key part of the marketing plan - and gaming and PR will also be important channels in the marketing mix.

Toy World 68 Playground Crazes & Pocket Money Collectibles Vivid Goliath 01483 449944 | www.vividtoysandgames.co.uk

Sustainability is at the forefront for Recyclings, a range of collectibles which is made from 70% recycled plastic, stopping five bottle caps going into landfill for each cute character made. The collectible characters range from Dumplings to Dragons, Hotdogs to Handbags and Popcorn to Pandas.

Ryan also sees the introduction of a new theme this AW22 – Titan Universe – with a limited-edition collection of Ryan's World figures. The range includes all the Ryan’s World fan favourites including Mystery Figures, Mystery Micro Figures and Eggs. Play can be extended with the large scale titronic treasure chest which transforms into the Mega Mecha Titan. Kids can unbox, discover the surprises, then transform the chest into a robot. The range will be supported by engaging product videos featured on Ryan’s channel.

Building worlds a new kind entertainmentofco. contact@toikido.com Working with amazing partners Bringing product to market at speed Innovating in the NFT space

Sinco Creations, UK & Ireland toy partner for Among Us, has introduced a second series for the gaming IP, bringing fans of the online, multiplayer, social deduction game a fresh new wave of crewmate figures to collect, available in foil bags, blister packs and boxes.

Toynamics also distributes Nebulous Stars and DinosArt. Nebulous Stars provides children aged seven and over with creative play and craft sets; new this year are the Nebulous Stars Watercolour-To-Go (Pitch Black) Sets. These compact and portable sets fold out and include a pad of paper and eight colours, mixing palette and paint brush – available to retailers in a small display unit. DinosArt offers a variety of dinosaur themed craft sets, painting, drawing and

Also part of the magical world of bayala are Schleich’s first mystery collectible eggs, which have been a big hit since launching this spring. With 12 limited edition baby animals to collect in total, there are six Hatching Baby Dragons in blue coloured eggs and six Hatching Winged Baby Kittens in pink eggs including two rare transparent, sparkling figures. Each comes in its own egg which can be used to store the figure, with a small collector poster. The range is available in a CDU of 22 eggs.

Pitched as an ideal pocket money purchase, the Among Us Crewmate Figure Surprise Bags are blind packaged in foil bags with 16 different figures available. There are also 11.5cm and 17cm Action Figures to collect, with Series Two presenting an even wider selection of new crewmate characters. Available as single packs, two-packs and four-packs (just the smaller scale figures), the figures come with hands, hats and accessories.

dinosaursThereDinosArtcollectibleitemsforchildrenagedsevenplus.NewthisyeararetheColourBallPens:onepenwith10differentcolourednibstochoosefrom.arefourtocollect,andthepenscomeinadisplayunitof24pens.

Sinco 07793 121 778 | daniel@sincocreations.com

Another pocket money pick-up is the Among Us Figural Keychains, which are wrapped in mystery foil bags, with 16 crewmates to find. The Among Us Figure Blister Packs offer great value for money; with 16 crewmate figures to collect. Each three-pack contains three quirky characters, all donning a different hat, while the five-packs each contain five figures, as well as three hats and accessories. An 8-Pack Deluxe Box offers an extended option for Among Us fans.

August has seen the launch of Series 2 of Eldrador Mini Creatures, featuring 13 new Mini Creatures including a rare golden Mini Hero. Available in a blind bag complete with a small collector’s poster, fans can stack the creatures up into a pyramid before toppling them over or put them into the cockpit of the Master Robot (available from October). Series 3 will hit shelves in December with a further 16 new Mini Creatures, and the franchise will receive extensive marketing support including TV and digital advertising, PR and children’s magazine covermount sampling.Schleich’s bayala range welcomed seven cute, colourful collectible foals to its offering in January and a further seven joined the collection in July. Glittering with sparkle, each foal has a different candy marking on its hind and comes with a poster so collectors can tick off each foal they get.

The collection includes a special-edition, glow-in-the-dark Glowing Ghost Action Figure.

The FSDU accommodates over 70 individual products, across more than 20 different types of games and toys, at price points ranging from £1.50 to £8.

Toynamics 0116 478 5230 | www.toynamics.com

Schleich’s collectible offering has become a core part of the business over the past couple of years with strong additions to both the Eldrador Creatures and bayala ranges culminating in another successful year for the brand.

Toy World Playground Crazes & Pocket Money Collectibles Schleich 0101279 870000 | www.schleich-s.com/en | schleich@schleich.co.uk

The selection features fun items from magnifying glasses and whistles to animal stamps, spinning tops and kaleidoscopes. The Hape Magnetic Drawing Board is the best seller; the bright red apple filled with metal balls comes with a magnetic leaf pen to create pictures and patterns.

Toynamics UK & Ireland distributes an entire collection of Hape pocket money priced toys and games, with the range available to retailers in a bespoke free standing display unit, or for retailers with limited space there’s a smaller counter display unit. Refill packs for both units ensure retailers can stay stocked up and Toynamics offers marketing support and in store product promotion for all brands in its portfolio.

www.paninigroup.com FIFA World Cup Qatar 2022™ Official Sticker Collection ©FIFA, FIFA’s Official Licensed Product Logos, and the Emblems, Mascots, Posters and Trophies of the FIFA World Cup™ tournaments are copyrights and/or trademarks of FIFA. ON SALE NOW!

Magic Box Toys has a collectible range for every young collector, with minifigures, mix-and-race vehicles and mini dolls.

July saw the latest SuperThings rollout and to support the launch, Magic Box Toys unveiled details of its comprehensive marketing plan designed to drive awareness with fans – both new and existing – and increase sales of the popular collectible brand.

The Disney Doorables Mini and Multi Peek collectible figures selection has 50 figures to collect. SS23 saw the launch of Series 7, including characters from Disney’s Beauty and the Beast, The Princess and the Frog, The Jungle Book and Frozen, with metallic and pearlized characters as well as Special Edition Colour Reveal characters. Kids simply dip the colour reveal figures in cold water to discover the surprise. Each character stands approximately 1.5-inches tall and features stylised detailing with sparkly glitter eyes. Doorables is flying off the shelves in the US and performing very well in the UK too since its launch. The brand has a strong following on Instagram and TikTok (@disneydoorables) and Just Play has digital campaigns running throughout AW22 to continue driving demand for the product as it moves into Series 8.

The SuperThings Rescue Force comes complete with an array of pocket money collectibles for fans to discover, with 80 plus Rescue Force SuperThings to find as one-packs. Each SuperThings has its own, unique special power and there are six super-powered, articulated Kazoom Kid figures plus 12 Kazoom Rescue Jets –winged mini-vehicles that each come with their own SuperThing pilot. Also available in the mini vehicle scene this summer is Magic Box Toys’ T-Racers; the collectible, constructible, vehicle brand that lets kids design and build their own cars by interchanging the parts. Each T-Racer is made up of five different parts, including a driver, which can be mixed and matched to the max. With its innovative play pattern, kids can collect 16 T-Racers vehicles to unlock 500 plus vehicle combinations. New for August, Fire and Ice vehicles with special crystal effect detailing were added to the range. Also new for this summer are KookyLoos Express Yourself Dolls. Children can change the faces of these fashionable mini-dolls with just one click; each doll has three different expressions to make imaginative play as realistic and expressive as possible. Pocket money priced and with a collectible element, there are 24 KookyLoos Express Yourself Dolls to collect. Each KookyLoos doll comes hidden in a blind tube with their own clothes and accessories; children will love tearing open the paper bags to discover clothing pieces, fashion accessories, pets and more. All three collections will benefit from heavyweight advertising across TV and digital. Entertaining YouTube webisodes will introduce the characters and

Magic Box Toys 01293 222500 | www.magicboxint.com | sales@magicbox-toys.co.uk

The Sensory FX range of collectibles designed to create a unique, and oddly satisfying, ASMR experience has enjoyed great success this year. The unboxing experience of Sensory FX is designed to create an ASMR response in addition to the toys themselves, which are designed to be collected and attached together to create an even bigger ASMR experience, driving collectability. The Recorder Cube enables kids to record unique sounds to replay their ASMR experiences. Due to the success of the range and the demand for ASMR, driven in popularity by platforms such as TikTok, Just Play has added new items for 2022, including Sensory FX Sticks and Sensory FX Dice. Marketing activity will continue to focus heavily on the ASMR trend through YouTube and TikTok, with PR activity focused on the positive impact of ASMR

Just Play has created bespoke Slinky stairs for in store merchandising. Shoppers can try the #ThinkYouCanSlink challenge with the aim of conversion to purchase.

Playground Crazes & Pocket Money Collectibles

Still in great demand after 75 years, the iconic Slinky brand continues to go from strength to strength as the classic toy is connected with today’s kids through digital activations. National Slinky Day on 30th August saw TikTok creators completing Slinky challenges and encouraging kids to include Slinky in their TikTok content with great results.

Just Play will continue to build this heritage brand with an ultramodern marketing plan that will take Slinky to the next level.

Discover LakesidenewtheRidingCenter! www.schleich-s.com For more information, please contact your Schleich® representative, or contact us on 01279 870 000 or orders@schleich-s.co.uk Schleich UK Ltd, Hercules Way, Leavesden Park, Leavesden, Watford, WD25 7GS HORSE SHOP 42569 HORSE STALL EXTENSION Did you know? The 3 combined.canplaysetsbe TV DIGITAL&

Cry Babies Magic Tears are available as small, collectible dolls. Three main waves for Q3/Q4 are based on the new Cry Babies Magic Tear Icy World 3D animated TV and YouTube series. Following the success of the new Dress Me Up collections, the new Cry Babies Magic Tears Keep Me Warm series provides pocket money and treat purchase options. With 12 dolls to collect, plus two rare options, each is dressed in a changeable outfit. The Cry Babies are housed in ice crystals which double up as a wardrobe play set. Once the wardrobe is opened, children discover their surprise character along with eight hidden accessories and can mix and match styles by collecting all the characters. As with all Cry Babies Magic Tears dolls, the characters cry real tears when they drink from their magic baby bottles and their tummies are squeezed. With the new range of Cry Babies Magic Tears Key Rings, children can now take their favourite Cry Baby Magic Tears Dress Me Up and Happy Flower characters wherever they go and can choose to play, display, or decorate and accessorise bags. There are 18 different characters to collect.

IMC Toys’ official YouTube channel and comprehensive digital platform, Kitoons, airs 3D animated series corresponding to its hero brands, introducing children to a host of adventures and empowering them to re-enact their favourite moments, further enhancing the overall brand experience.

Bubiloons are cute animal characters that live in a candy world and the new toy line launches alongside supporting content, with the Bubiloons Confettis range offering a innovative bubble-blowing play pattern to create confetti-filled bubbles. Packaged in a party cupcake capsule, children simply pull the attached cord and confetti flies out to reveal the surprise character doll inside. There are 12 characters to collect, plus a super-rare character to discover. Each capsule also comes with bubbles, bubble maker, bubble deflator, personalised and display accessories for showing off creations and decorating the cupcake capsule. Kids can squeeze the Bubiloons head to blow up bubbles.

Toy World 74 Playground Crazes & Pocket Money Collectibles One For Fun 0141 613 2525 | www.oneforfun.com | sales@oneforfun.com

Stretchy, squishy, spikey, shiny, sparkly and scary are the themes for this coming year’s pocket money lines with everything from stretchy strings and stretchy soldiers to glow in the dark insects, colour change lizards and creatures of all descriptions. Loom bands are also back, tapping into the creativity of a new generation, and with hundreds of pocket money lines available now, these additions strengthen and consolidate the company’s reputation as a one stop shop for all things pocketSquishymoney.ball range Scrunchems is proving to be a big hit, and this year will see more introductions at a great price point and with more unique designs. These cover a wide spectrum of colourways and sizes which include glow in the dark, textured sensory noodles, fashionable neons, colour change, glitter and rainbow. Latest additions include Neon Beans scrunchy tactile fidget stress balls in bright neon colours - all in eye-catching packaging and many in multipacks. New Muddle Puzzles include the Muddle Puzzle Star and the Space Polygon, infinity fidget puzzles that can be turned and twisted to make new shapes. This year there will be even more Pushpoppers including the hybrid Fidget Ball, combining the squeezability of a squeeze ball with the poppability of a Pushpopper. There will also be lots of variations on the popping theme with the fidget Advent Calendar, ready to go for the fourth quarter. Famous for its outdoor brands, HGL brings the outdoor to indoor with its mini skateboard sets, a mini skate deck, mini bike and skateboard set and mini scooter set. There is also a growing range of innovative tubs: lifelike Dinosaur heads that open to reveal a stash of realistic mini dinosaurs. Kids can choose from a Triceratops or a T Rex Head available in small or large. A striking Shark’s Head tub or a Tiger tub act as a stylish container for the lifelike little models within. Top up packs are sold as a stand-alone too, so kids can top up their shark with sea life creatures, add more wildlife to their tiger or more dinosaurs to their collection. Traditional pocket money toy vehicles are catered for too through the masters of diecast Maisto and Bburago.

IMC Toys 01904 720 908 | www.imctoys.com/ | info.uk@imctoys.com

www.schleich-s.com For more information, please contact your Schleich® representative, or contact us on 01279 870 000 or orders@schleich-s.co.uk Schleich UK Ltd, Hercules Way, Leavesden Park, Leavesden, Watford, WD25 7GS TV DIGITAL&Meet a few of my friendsnewtoo!

The eco-friendly Eugy range by Dodoland is distributed exclusively by Brainstorm and has gone from strength to strength since its launch in 2019. The range now includes 50 different Eugy models with more launches planned in phases throughout the year. Thanks to the impulse price point and the eco-friendly attributes of Eugy coupled with the increasing number of models available, Eugy is becoming a sought-after collectible.

Anothersets.new

Brainstorm 01200 445 113 | www.brainstormltd.co.uk

All children have to do is follow a simple number sequence to piece together the high-quality recycled card using non-toxic glue, resulting in their very own sturdy animal model to display. There are many different characters to collect including the newly added Gorilla, Welsh Corgi, Rhino, Chameleon and Holstein Friesian Cow. Three festive models are also available including Santa, Reindeer and Snowman which can be ordered now for delivery in October.

The Brainstorm Toys Torch & Projector collection features 20 different themed torches. Designed for little hands to hold, each projector beams images up to one metre wide on walls and ceilings and also doubles as a handy torch. The range includes popular licences such as Paw Patrol, Blue’s Clues & You! and Shaun the Sheep. StikBot and Klikbot continue to be one of Brainstorm’s best-selling ranges and the wide range of single figures are a collectible fidget toy with the added play value of enabling children to create their own stop-frame animations using their figures and the StikBot green screen app. Brainstorm has also unveiled eco-friendly StikBot and Klikbot will be TV and digitally advertised throughout Q4. Both these lines, as well as Eugy, will form part of Brainstorm’s Christmas PR www.flairplc.co.uk Action Heroes, the collectible line-up of interchangeable mini-figures, feature pop and swap head and body pieces and double-sided faces with different expressions. The pieces can be mixed and matched to create thousands of new combinations; the more figures kids collect, the more characters they can create. Collectors can build their own Action Heroes worlds with play sets and action vehicles also available in the range. The collection launches in AW22 with two themed worlds to build: police force and dinosaurs.Alsolaunching this autumn/winter is fresh IP Hamstars: super-talented hamsters which are all about music, fashion and hair. With four 3-inch Micro Popstars for kids to collect, Hamstars Micro Popstars are small plush personalities, made with 100% recycled stuffing, with long hair to style. Each character comes with hairdressing accessories in microphone-shaped packaging. Hamstars fans can also build on their collections with the larger 8-inch characters and play

Toy World 76 Playground Crazes & Pocket Money Collectibles Flair 020 8643 0320 |

IP is Unicones: sweet ’n sparkly unicorns with a slime surprise. Kids can collect all the adorable unicorn characters in the range with rare, super-rare and ultra-rare characters to discover. Each unicorn comes hidden in a sweet ice cream cone, along with a variety of accessories and stickers to decorate the unicorn. There are more than 10 surprises to unwrap, and inside each cone children will also find a container of unicorn poop slime; there are 12 mystery styles to find.

Bandai UK 020 8324 6160 | www.bandai.co.uk | sales@bandai.co.uk Bandai UK continues to grow its collectibles portfolio, including the development of leading IPs and distribution lines at pocket-money priceThepoints.company’s Miraculous cross-category collection offers affordable, pocket money purchase opportunities for its small doll lines and the best-selling Kwami collectibles. Currently, the No.1 kids’ show on Disney+, Miraculous continues an upwards trajectory for the business and new styles for Bandai’s sell-out collectible Kwami Surprise figures have been introduced for the Q3/Q4 period. With 19 styles to collect, the figures themselves are housed in Miraculous blind boxes and moulded. New limited edition, translucent glitter Kwami characters are also now available, bringing a rare chaser element to the assortment.

MGA Entertainment 0845 0533 333 | www.mgae.com MGA Entertainment continues to drive the collectible and pocket money market with four new L.O.L. Surprise! series for AW22 – L.O.L. Surprise! Glitter Colour Change, L.O.L. Surprise! 707 Dolls, L.O.L. Surprise! All-Star Sports Moves and Mini L.O.L. Surprise! Following the success of the sell-out L.O.L. Surprise! Colour Change range, L.O.L. is soon to unveil its all new, Glitter Colour Change collection. The best-selling colour change dolls are back with an update and an entirely new colour change surprise of sparkling glitter. L.O.L. Surprise! Glitter Colour Change Dolls features re-released characters and seven surprises to unbox, including a fierce outfit, multiple accessories and glittery hair. Also featuring in the collection is the L.O.L Surprise! Glitter Colour Change Lil Sis and the L.O.L Surprise! Glitter Colour Change Pets. In celebration of L.O.L. Surprise! Day, MGAE re-released favourite characters from Series 1 and 2 of L.O.L. Surprise! Kids can collect all four new L.O.L. Surprise! 707 Dolls including iconic characters MC Swag, Queen Bee, Neon QT and Diva, all in paper ball packaging. Due to popular demand, L.O.L. Surprise! has released the original fan-favourite House of Surprises O.M.G. Fashion Dolls: Swag, Royal Bee, Lady Diva and Neonlicious, which appeal to both collectors and new fans. Following the success of its Mini collection, L.O.L. Surprise! is expanding with Mini Music Stars Series 2 and Mini Family Series 2. There are 11 Mini Music Stars to collect, with each doll having a colour change feature. Mini Family features 12 winter family collections, some with their Lil Sis & Lil Pet and others with their best friends. Each ball under the Minis collection opens into a multi-room play set. Following England’s landmark win in the UEFA Women’s Euro 2022 and the hype surrounding the Birmingham 2022 Commonwealth Games, sport is more popular than ever and L.O.L. Surprise! is inspiring its fans to join in the action with 12 characters in its L.O.L. Surprise! All-Star Sports Moves. Each doll has an all-new interactive movement feature. Widespread TV and digital advertising, alongside targeted PR campaigns, will continue to drive the success of L.O.L. Surprise! - and there will be more new launches to come this autumn.

World 78 Playground Crazes & Pocket Money Collectibles

Summer has seen the launch of the ninth series of Sylvanian Families’ Baby Collectibles series. The Baby Fun Hair Series features eight baby characters in blind bags to collect including a cute secret figure. Each comes complete with their very own hair accessory and is the perfect accompaniment to Sylvanian Families’ new Style & Play collection.

Other recent pocket money launches from Sylvanian Families include baby figures to complement the new families launched in spring/summer: Husky Twins, Sheep Twins and Sheep Baby. Elsewhere from Epoch, Aquabeads offers a variety of sets under £10 including Mini Theme Sets which provide a great introduction to the original ‘stick-with-water’ arts and crafts activity toy, with Farm, Jewel and Mermaid themes to choose from. Each set comes with 180 star, solid and jewel beads in 10-14 colours as well as a quarter tray, pipette and a template sheet with Mini Key Chain Pack includes 140 beads and key chain accessories. There are four different design templates – an elephant, parrot, rainbow and cherry – allowing crafters to make their own colourful keyrings and take their creations wherever they go. The pack also comes with a spray bottle and layout tray. Fun and safe for children four years and above, Aquabeads is super simple to use – kids just place the beads on the flip tray, spray with water and watch as they magically stick together. With no heat or glue required, children can craft independently. Gaming fans can bring the world of Super Mario to life with Epoch’s Super Mario Balancing Games. With three different themes to choose from – Ground, Underground and Castle – each game is a different colour and comes with unique characters. The games challenge players to test their balancing skills by placing the four recognisable figures from the Super Mario World on top of the swaying stage without them falling off. For added play value, each character also connects with any other Super Mario game in Epoch’s Link System.

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Six of the show’s major characters feature within Bandai’s collection of 12cm collectible small dolls: Ladybug, Marinette, Cat Noir, Adrien, Queen Bee and Rena Rouge come with 15 points of articulation and removable signature accessories to recreate favourite scenes andBandaistorylines.brings

one of the most successful manga and anime series of all time to life at an affordable entry price-point with the Dragon Ball Super Chibi Masters assortment. Chibi Masters is Bandai’s ever-expanding range of unique and highly collectible figures which sees characters from across the largest anime licences in the world. There are five Dragon Ball Super miniature character figures to collect in their various forms including Broly, Gogeta, Goku, Vegeta, and Freiza. Continued development of the highly articulated Evolve Action Figures also brings mass audience appeal to the Dragon Ball property and is the perfect introduction for younger fans of the franchise.

Epoch Toys 0208 049 1377 | epochmakingtoys.com | sales@epochmakingtoys.comuk

Bandai’s Shokugan range comprises affordable, high-quality, limited-release miniature collectibles made up of a variety of anime and gaming licences. Popular within both the collectors and mass toy markets, the current collection includes two Nintendo Gaming licences: Animal Crossing, and Kirby. The Animal Crossing dolls include a range of 5.5cm flocked figures available as singles or complete wave gift sets. Nineties classic Kirby is available as miniature 4.3cm PVC figures in a range of different outfits and supporting cast.

Toy

MOJO FUN LIMITED 2 The Chapel, Scout Road, Mytholmroyd, West Yorkshire HX7 5HQ Tel: 01422 413674 Mob: 07971 sales@mojofun.co.uk268054@mojofuneuMojoFigurineswww.mojofun.co.uk Wildlife, Farm, Horses, Pets, Dinosaurs, Fantasy, Sealife For more Information contact us on 01422 413674 or email sales@mojofun.co.ukus Figures are what we do best!

Craft Buddy 0203 417 6565 | trade@craftbuddyltd.co.ukwww.craftbuddyltd.co.uk

The Piñataverse will be home to hundreds of playful characters, including Smashlings - cheeky little creatures and playful Piñatas - who love to have fun and are always on the lookout for new Smashlings arrivals. A deep character-driven story will bring the colourful Piñataverse to life, from Rainbow River to the Rumble Jungle.

After bringing a wide range of quality products to the crafting world including Crystal Art, Forever Flowerz, Paint By Numb3rs and Craft Buddy Home, Craft Buddy has ventured into the collectible realm with the launch of its new Crystal Art Buddies, a range of DIY collectibles. Series 1, the opening collection, features popular characters from Disney, Disney Princess, Marvel, Star Wars and L.O.L. Surprise! These include Darth Vader, Spider-Man, Hulk, Little Mermaid and Buzz Lightyear, as well as a whole host of others.

A big new release for Jada Toys this year is the latest Batmobile in its Hollywood Rides range. The Batman hit the big screen this March, introducing the highly anticipately latest Batmobile vehicle. The 1:32 scale die-cast vehicle is a perfect replica of the Dark Crusader’s latest set of wheels and comes with a scaled Batman metal figure.

There are now seven 1:32 scale Batmobile with Batman packs to collect, each modelled on one of Batman’s on-screen appearances. Also available in Jada’s Hollywood Rides range is a host of iconic properties including Back to the Future, Scooby Doo and Jurassic Park, among others. An evergreen seller in the collection is the 1:32 scale Fast & Furious range, which includes detailed replicas of popular cars from the franchise, as well as the latest additions from Hobbs & Shaw.

As well as appealing to children, Craft Buddy has a wide adult audience for Crystal Art, so the new range will appeal to older collectors too.

In addition to the core collectibles range, fans can add to their Piñata Smashlings collection with further toys in action figurines, plush, stationery and a unique range of Topps trading cards

Piñata Smashlings will be launching in 2023; the first IP created solely inhouse by the team at Toikido and designed to create fun across multiple channels, with an animated short in production, a Roblox game and a suite of toys - including collectibles - in the pipeline.

At the heart of the toy range will be the Piñata Smashlings collectibles, enhanced by a fully bespoke game on Roblox, which will add an additional element to the collection by connecting the offline toys to online play.

Simba Smoby Toys UK’s Jada Toys and Majorette die-cast vehicle collections offer something for all car and movie fans.

Playground Crazes & Pocket Money Collectibles Simba Smoby Toys UK 01620 674 778 | www.simba-dickie-group.de/en | sales@simbasmoby.com

The toy launch will be supported by a multi-channel approach while focusing on securing strong influencer support via TikTok and YouTube. With hundreds of Smashlings to be unveiled, the IP allows for plenty of unique characters for retail promotions and exclusive opportunities.

The Majorette range of die-cast vehicles is small in size but big on detail. This premium range of 3-inch scale cars boasts opening doors, suspension, transparent front lights and interiors. The collection is available to retailers as a 36-piece CDU, with a mix of 18 car models and themed cars. A popular pocket money purchase, the assortment comprises a strong portfolio of licensed cars to collect, including Mercedes, Lamborghini, Audi, Porsche and Volvo, plus this year will see the addition of exciting new themes which include Italian Dream Cars and Best of British.

The first collection of Crystal Art Buddies will launch this October, in time for Christmas. Suitable for children aged six and above, each Crystal Art Buddies kit comes in a colourful header card pack and includes all crystals, tools, the wooden Buddy itself and a base stand for display. Kids simply add crystals to the wooden template, using the pickup pen included, and watch the character come to life in sparkling crystals. This new product is ideal for those who have no experience working on Crystal Art projects before. The simple step-by-step instructions in each kit guide the crafter through the relaxing process of Crystal Art, also known generically as ‘diamond art’ or ‘diamond painting’. Each kit takes between 30 minutes to 1 hour to make, providing valuable offscreen craft time to children.

In-store display solutions, such as branded FSDUs & CDUs, are available for trade partners to order so that they can maximise the impact of the range in store.

www.toikido.co.uk | contact@toikido.com

Although Mojo Fun has been operating from Hong Kong for the past 12 years, design and development, along with international sales, are now all run out of the UK office, with QC, shipping and accounts run out of HK.

Dream Beams is distributed by One For Fun and benefits from the support of a full marketing programme and a growing digital presence. Fans can now immerse themselves in the brand via social media and an all-new interactive website, dream-beams.com, that has mini games to engage with consumers. collectors too. In-store display solutions, such as branded FSDUs & CDUs, are available for trade partners to order so that they can maximise the impact of the range in store.

All of the figures in the range retail at under £5, while 75% of the whole figure range is priced at under £10, making it a great addition to any pocket money retail offering.

Pet Simulator X’s performance on the Roblox platform continues to excel, consistently in the top three games on Roblox and currently No.1 in the top earning rank. Click Distribution recently brought the gameplay to life with the launch of Mystery Pets collectibles, collectible plush and exclusive bundles, all based around the latest instalment of Pet Simulator X. Released in February this year, Poppy Playtime’s Chapter 2 preview surged to the No.1 trending video on YouTube. Developed by MOB Games, the first chapter was released on Steam for Microsoft Windows in October 2021, while the mobile version launched on 1st March this year and is currently the No.1 puzzle game on IOS. This AW22, Click Distribution will launch a new range of collectible mini figures, plush, action figures, bundles and more Also this AW22, Click Distribution will launch a new range of Yu-Gi-Oh! collectible mini figures, action figures, plush and electronic role-play items as well a range of Backpack Buddies for properties such as Minecraft, Super Mario, Mario Kart, Demon Slayer, Pixar and PlayStation.

0141 613 2525 | sales@oneforfun.com

To address concerns about stock availability, Mojo Fun has increased its stock holding significantly, with all orders picked, packed and shipped at its own warehouse in Halifax. The company also guarantees delivery within seven days and has a minimum order fill requirement of 85%. A 10% discount is being offered on all orders with the code MOJOFUN22, valid between now and the end of September 2022.

Click Distribution 0330 123 2559 | click@clickdistributionuk.com

Dream Beams from Happy Line Toys are great cuddle companions, which come with a special glow in the dark feature that makes going to bed soothing and comforting. Soon kids will be able to unwrap even more fun from the Dream Beams world, with Dream Mystery - Dream Beams Mini Surprise Collectibles. The 9cm tall soft toy collectibles are blind packaged, with 10 to collect, each with glow-in-the-dark features.

& Pocket

Panini’s Premier League Adrenalyn XL football trading card game launched in August and is set to perform well, particularly after England Lionesses’ Euro 2022 win. Panini’s Official FIFA World Cup Sticker Collection is bigger and better than ever before and celebrates the forthcoming FIFA World Cup, which starts in Qatar in November.

Happy Line Toys

Mojo Fun 01422 413 674 | www.mojofun.co.uk | james@mojofun.co.uk | jack@mojofun.co.uk

Toy World 82 Crazes Money Collectibles

Playground

Top sellers include a range of British animal figures, which the company has added to considerably since taking over the distribution network, with many based on British wildlife such as Barn Owls, Otters, Foxes, Red Squirrels and an iconic British Bulldog. The figurines are hand-crafted and capture the spirit and personality of every animal. Each individual figurine is designed and hand-sculpted in the UK, before being expertly hand-painted by the production team using quality materials that ensure the highest global safety standards are exceeded.

SeptemberMarketingBegins Welcome to the Magical World of Mouseville! Stickers! WithMicroFiguresPlaysets& ConnectCollect,&Customise Animated YouTube Series TV & Pre-Roll Media Campaign Kid & Celebrity Influencer FSDUs & Retail POS Kits

Topps also worked with global YouTube influencers The F2 Freestylers and Tik Tok sensation The Augeyboyz to highlight the ‘recharged and reloaded’ 2021/22 collection, and social media will again play an integral role in promoting the 2022/23 range.

Individual packets contain 12 cards, while the all-important Starter Pack comes with a high-quality binder to store the individual cards, two 12-card packets, a new Black Edge Limited Edition card, a guaranteed new Gold Limited Edition card, a 32-page magazine including checklist, Match Attax app reward card and 2-player game mat.

Playground Crazes & Pocket Money Collectibles

PMI’s licensed toy line offers a range of products and will introduce new Brawlers in waves, all backed by prominent media campaigns.

The iconic fighting game comes alive in the just launched Gang Beasts Series1 Collectible Figures collection in 14 styles. Already in high demand and offering a range of products in various packaging options, the collection includes single pack blind foil bags and boxes packed in CDUs; 1, 3 and 5 pack blisters; 1 and 2 pack window boxes and 8 and Gang Beasts is also available in a 4.5-inch Action Figures Series with true-to-game likeness in four different characters, Figural Keychains and Stampers. The Gang Beast plush collection features Clip-on Plush 5-inch Figures, 8-inch Plush Buddies in four styles, 12-inch Huggable Plush and 10-inch and 16-inch Stretchy Plush. For younger fans there are 10-12-inch Plush Backpacks. PMI’s marketing team will promote the Gang Beasts line with intense social media campaigns.

PMI is rolling out new toy lines based on its latest gaming IPs, Brawl Stars and Gang Beasts.

The biggest seller is the 24 Collectible Figures collection with true-to-game likeness. The colourful figures are available in blind boxes, exactly like in the game, and foil bags in a CDU for convenient counter-top display to cater to impulse sales. Easy to display blisters and window boxes are also available (1, 3 and deluxe 5 pack with a hidden character), and these are joined by 8 and 12 pack deluxe packs with special silver and gold figures in every property,box.regularly releasing new seasons and new Brawlers to keeps things fresh for fans. Known as the ultimate party game, Gang Beasts is the hugely popular, award-winning, multi-player video game and YouTube sensation. Fast-paced and action packed, the game involves surly characters fighting each other in messy arenas. Its popularity is soaring as the game becomes available on Steam, PS4, Xbox One, Xbox Game Pass, Nintendo

Topps www.topps.com

PMI (+) 972 52 4614444 | www.pmi.co.il | omer@pmi.co.il

Brawl Stars and its eye-catching characters have been brought to life for the first time with a new toy line; the official licensed Brawl Stars collection includes authentic and top-quality game-like designs.Brawl Stars’ success has seen over 324m downloads in 164 countries and 90m monthly active users, generating $ 1.4b to date. Brawl Stars Season 13 was released in June, and the ever-evolving, colourful brawling characters are wowing fans from age eight and up right through to grown-ups.

Match Attax is back for the 2022/23 season with more exciting chase cards than ever to find in lucky packets and products. Sales of Topps’ headline football collection rocketed last year, with collectors taking to social media to show off their ‘best pulls’ using the #TheChaseIsOn hashtag. This year’s collection will again be boosted by collaborations with ambassadors Mason Mount and Jack Grealish, both of whom collected Match Attax in their younger days before becoming world famous with Chelsea, Manchester City and England.

Collectors will find more Limited Edition exclusive cards in the Neon Booster and master Mega tins, while the Eco Pack provides an environmentally-friendly tuck box solution in terms of sustainable packaging. Looking ahead to the Christmas period, Topps will release a Countdown Calendar with 13 exclusive festive-themed cards including special foils and Limited Editions.

This season’s Match Attax collection started at the end of July with the 1st Edition Multipack, with Limited Edition Game Changer cards, Gold Limited Editions, 1st Edition Parallels and Legend cards (including Paul Gascoigne and Frank Lampard) to find in lucky packs at retail and Topps.com. The full launch hit shelves on 25th August, featuring lots of new cards including Chrome Shield cards with numbered parallels; hugely popular Heritage cards; Black Edge Limited Edition cards; new-look 100 Clubs; Combo Autograph cards; Chrome Preview cards; and Legend cards, featuring the likes of Fernando Torres, Franco Baresi and Eric Cantona. There are more Autograph cards to find than ever before and more Relic cards including player-worn shirt, boot and coin fragments. For the first time ever, Topps has created ultra-rare VIP Meet and Greet cards, which will give five lucky UK collectors the opportunity to meet a UEFA Champions League superstar who will sign their VIP Match Attax card and UEFA Champions League home shirt.

Roblox 3-inch Mystery Figure collectibles are a consistent top item on NPD and continue to perform year after year. Roblox fans can build out their offline collections with refreshes to the line each season, as well as their online collections with the virtual items available with each toy.

Barbie also continues to expand the Color Reveal range with the new Neon Tie Dye Series for Barbie & Chelsea.

Mattel offers a wide range of collectibles and pocket money toys from its portfolio of well-known brands, including Barbie, Hot Wheels, Thomas & Friends, Polly Pocket, Minions and Minecraft.

Taking the second position within the Action Figure Collectible category is the Pokémon Clip n Go Poké Ball. To drive further collectability, Jazwares will introduce 12 new styles each season. The Pokémon brand continues to grow every year and Jazwares has an exciting collectible line-up with huge depth of characters across figures, role-play and plush. 12 new styles of the 2-inch and 3-inch figures launch each season, with the introduction of additional seasonal-themed figures to further drive collectability.

Fans can create, explore and survive with Minecraft Mob Head Minis action figures. These figures have been redesigned with giant heads and moving pieces that make them easy for smaller hands to play with. Using the video game's signature pixelated design, they're perfect for play and holderbuildableaapacksurpriseFiguresEmsGruTheMinions:display.RiseofSplatMiniincludesMinion,launcher,acardtarget,andstickerswith a variety of characters and movie themes such as Construction, Kung Fu and Travel. The figures are made of fun, squishy material that launch and stick to the included targets.

Panini 01604 877 888 | www.paninigroup.com

The Barbie Cutie Reveal range offers an unboxing experience and features 10 surprises in one package. The dolls come with soft, plush animal friends and fashions, and other surprises. In AW22 Barbie will launch Series 3 which includes, a Deer, Husky, Owl and Polar Bear and four surprise bags in each package.

Jazwares 020 3598 www.jazwares.com5119

For SS23, over 250 new styles will be introduced to the UK market, to fuel collectors’ Squish Hunts.

Top players, the best teams, the passion of fans around the globe, tradition and innovation are just some of the ingredients that make the FIFA World Cup the biggest and most exciting event in football, eagerly anticipated every four years. And it’s these same qualities that Panini brings to its official sticker collection, produced for every edition of the competition since 1970.

In 2022, Hot Wheels introduces the Hot Wheels Car Culture Circuit Legend line featuring 1:64 scale vehicles with realistic castings and authentic decos. This premium assortment features a variety of special categories and themes that appeal to kids and collectors alike. New to the Hot Wheels Monster Truck range is the Glow in the Dark range, with Hot Wheels Monster Trucks Glow in the Dark 1:64 assortment vehicles.

Collectible plush is a huge part of Jazwares’ Pokémon range and for 2023, new additions to the 8-inch line include brand new Pokémon. Jazwares has recently launched the new Star Wars Micro Galaxy Squadron line: the microscale vehicle line spans the entire Star Wars saga with multiple waves of vehicles to collect. This new line delivers scaled micro vehicles as well as playable action features and 1-inch articulated micro-figure accessories. The entire range represents collector-grade vehicles at highly accessible retail price points.

Toy World 86 Playground Crazes & Pocket Money Collectibles Mattel 01628 500 000 | www.mattel.com

Thomas & Friends introduces kids to the bigger world around them through the themes of friendship and teamwork. New products inspired by the new look content include the Thomas & Friends Press 'n Go Stunt Engines, available in Thomas and Percy characters. When the engine is pushed down, it zooms across the floor, and it can be tipped back to pop a wheelie.

Micro doll Polly Pocket has added new themed compacts to the Pocket World Assortment, including the Watermelon Pool Party, Unicorn Forest, Sushi Cat and the Art Studio. Each set includes two dolls which have new articulation with five moveable joints for richer pose and play action. The compacts come with straps so kids can wear them as a wristlet or purse.

Accelerating the Squishmallows craze even further is Squishville by Original Squishmallows. The line offers fans the chance to immerse themselves in the world where the squeezable 2-inch Squishmallows live. The Squishville Blind 2-inch Squishmallows with Fashions are a firm fan favourite and Jazwares also welcomes 24 new styles of the popular plush pocket money range, Petooties, for SS23. These ultra-soft mini-sized animals each have their own name and birthday.

Jazwares has a wide range of collectibles within the plush, action and preschool toy aisles. Demand for Squishmallows is at an all-time high and sales of the collectible plush have doubled in 2022 to become one of the fastest-growing properties on NPD. This year, Squishmallows took the Toy Association’s coveted overall Toy of the Year award, whilst also hitting the monumental milestone of 125m plus plush sold globally.

Following the successful launch of Jazwares’ line of Marvel’s Spidey and his Amazing Friends plush and vehicles, other characters including Iron Man, Black Panther, Ant-Man, Elektra and Sandman can be added to fans’ collections. 10 new styles of the blind Mini Vehicles and 10 new styles of the top-selling Disc Dashers will be introduced in SS23. Also in the pre-school aisle, the Dino Mite blinds from Jazwares’ Dino Ranch master toy range include 12 styles to collect per season.

This year’s FIFA World Cup Qatar 2022 Sticker Collection from Panini is packed with stats and facts and features a fresh new design. All 32 qualified teams are included and are represented by a squad of 18 players, official strips and badges. The collection consists of a total of 670 stickers, including 50 special stickers plus, for the first time in a FIFA World Cup collection, fans can find Panini Extra Stickers – super-rare stickers inserted randomly into standard packets. These stickers stand out from the main collection as they feature an action image on the front. Twenty players have been selected, both Legends and Rookies, and each is represented in different colour variations.Thesticker collection will be backed by a heavyweight marketing campaign including TV advertising, marketing across digital platforms, a newspaper campaign, nationwide sampling and cover mount activity, as well as an integrated PR campaign. There will be widespread support for retail in terms of POS and retail sampling initiatives.Paniniis working closely with the NFRN to canvas all retailers that would like to receive promotional albums to give away to customers. It also has POS packs containing a window poster and shelf talker to help maximise awareness, in addition to floor display units. Retailers can contact Fed’s Contact Centre on 0800 121 6376 to reserve albums and promotional materials.

SING BABYSWING&SHARK&WILLIAM MIX SWIMMERMATCH&BATH © SMARTSTUDY. © 2022 Viacom. © 2002 Hasbro. All Rights Reserved. Play & PuppetsSay We are proud to announce a new partnership with something new for every child For more information contact Paul Cook sales@toytopicgroup.com GET IN CONTACT TO BOOK AN SALES@TAPPOINTMENTOYTOPICGROUP.COM INNOVATION & FUN at the heart of EVERYTHINGwedo! toytopicuktoytopicwowwee Lights & sounds guide the way to virtualfairies!baby Unlock RARE fairies with the new Baby Fairy Finder!

The Got2Glow Fairy Finder from WowWee has been launched in a new size, with over 20 virtual baby fairies to find. The Got2Glow Baby Fairy Finder lights up as it detects virtual baby fairies, encouraging the child to follow the lights, sounds and directions on screen to find all the baby fairies. This all-new portable size makes it easy to find virtual fairies everywhere and kids can bond with their baby fairies by feeding them. There are three all-new games to play with the baby fairies: Follow the Fairy, Catching Fairies and Fairy Frenzy.

The pack includes a Colour Change Cozy Coupe Vehicle plus a Colour Change Chief Vehicle and cloth, and is suitable for kids aged three and over.

Following the success of the Let's Go Cozy Coupe cartoon series, Little Tikes has brought the cast to life with a new range of collectible replica ride-on toys based on the popular pre-school animation.

Artstraws

ToyTopic is also launching new collectible fidget toys with a fashionable twist: Fashion Fidgets from WowWee. Each Fashion Fidget has at least three fidget features, such as popping, twisting, pulling or spinning and there are over 18 dolls to collect in Series 1. Kid can tear and unravel the box to reveal a pop wrap with a Fashion Fidgets doll inside, and each doll comes with a keychain to attach to a backpack. Fashion Fidgets will be available AW22 and will be promoted with PR and influencer campaigns.

Little Tikes 0845 0533 333 | www.littletikes.co.uk

At the Toymaster Show, Artstraws launched 3D Models to Make - a new range of pocket money collectibles. Ideal for children from six plus, no glue or scissors are needed; the die-cut pieces are simply pushed out and assembled following the numbered diagram. There are 16 designs which include six dinosaurs, five wild animals and five pets. Aimed at pocket money purchases, single packs are under £5 and the scenes are under £8 making the range affordable and collectible. Packs are designed for hook display and are 19mm x 11mm x 4mm which fits into a standard letter DL envelope, and as such are perfect for online sales. The models are made from a thick die-cut card, but the individual pieces push out easily and cleanly. The models take about 45 minutes to make, some designs are a little more difficult to complete than others, but the level of difficulty is clearly shown on the front of the pack. The image shown is one of four scenes currently in the range, and additional designs are planned to encourage collectability.Anintroductory discount is available which remains in place for all repeat orders through to the end of December. Samples and an illustrated order form are available, retailers should email sales@artstraws.com, with “3D Models” in the subject line and trading name and address in the email.

Perfect for small hands, the range features a selection of mini vehicles based on the show’s fun-loving cast which children can roll along and push down to hear them squeak.

Let's Go Cozy Coupe Fire Station Playset, children can take Cozy Fire Truck up the lookout tower to see where the fire is. If they spot a fire on the barbecue grill, they can slide down the fire pole and use the red fire hydrant with real, water spraying hose to put the fire out. The play set includes Cozy Fire Truck , Fire Station Playset, rescue hat, barbecue grill and fire hydrant.

Launching this summer, the line-up includes a miniature version of the classic and iconic Little Tikes Cozy Coupe ride-on vehicle, a Fairy Mini Vehicle and an Ice Cream Truck Mini Vehicle.TheLet's Go Cozy Coupe 2 pack Colour Change Vehicles also have spots which magically disappear when wiped with a wet cloth before they change back again.

88 Playground Crazes & Pocket Money Collectibles

ToyTopic sales@toytopicgroup.com

The Let's Go Cozy Coupe 3 pack Construction Vehicles includes a Wrecking Ball and two Colour Change Dirt Diggers. Children can simply wipe them with the included cloth dipped in cold water to see the ‘dirt’ on the vehicles magically disappear and reappear. They can also press down on the Wrecking Ball to hear it squeak.Withthe

With the Let's Go Cozy Coupe Colour Change Car Wash, kids can put water into the top and push Go Green through the car wash to see her spots magically disappear. The play set includes Colour Change Go Green Vehicle, Playset, garden tools and a wagon to attach to the back of the vehicle.

The Got2Glow Baby Fairy Finder, suitable for ages 5+, is compatible with other Got2Glow toys so kids can bring their baby fairies home and transfer them into their Got2Glow Fairy Pet Finder and Got2Glow Fairy Finder toys to unlock rare fairies and watch as their Love Baby Fairy transforms into a virtual Love Dog Fairy or original Love Fairy.

01792 796151 | sales@artstraws.com

I am not a fan of mixing trade and consumer, although I appreciate the Railway section already blurs the lines. I just can’t see that approach would work for the rest of the event…Idon’t think it is any great secret that I am not the biggest fan of Games Workshop (long story), but I am prepared to put any enmity to one side to quote a passage from the company’s recent results statement, just because it falls into the ‘I couldn’t have put it better myself’ category: “Low Point: Brexit has added £3.4m of additional supply chain costs, we have an outstanding £11m VAT receivable (a timing difference as we now pay VAT on entry to Europe and submit a reclaim) and we are trying to mitigate staff recruitment gaps, especially those with language skills in the UK based European trade team. We look forward to the Brexit benefits promised.”

I hope they are a patient bunch, as I suspect it might be a while…Iwas delighted to join the BTHA team and many of the Council members at a special lunch last month, held to recognise the contribution of industry legends Andrew Laughton and Clive Jones to the Toy Trust. Both men stepped down from the Council over the past couple of years, but the pandemic precluded the BTHA from being able to mark their many years of valuable service to the Association. So, this was a great opportunity to formally thank them in front of a specially invited audience of current and previous Council members, together with a host of industry friends and colleagues. Clive Jones modestly said he had nothing prepared and then proceeded to give a fifteen minute speech thanking almost everyone in the room (he is going to make a great MP one day), while Andrew Laughton not only accepted a parting token of appreciation from the BTHA, but also a generous gift from his former colleagues at Zapf. I am sure ‘Little Andy’ – as he quickly became known – is going to take pride of place at Laughton Towers. Despite rumours to the contrary, ‘big’ Andrew has no plans to start a ventriloquist act with ‘Little Andy’ – although that would make excellent entertainment at this year’s Fence Club Christmas Party…

Allegedly

I was disappointed to hear that eBay has been employing what can only be described as rather heavy-handed, draconian measures against retailers which it *believes* are selling counterfeit products. An established, completely legitimate retailer (you know, the ones who have to demonstrate they have all the relevant safety markings and certificates) told me that he has been accused by eBay of selling counterfeit products, and when he protested his innocence, was told he had been found guilty and there was no right of appeal. He even offered to send them a letter from the MD of the company whose products were the subject of the accusation, confirming that the products were genuine; eBay’s response was effectively “Oh we don’t doubt that you might be buying some legitimate products from them, but that doesn’t mean these ones are genuine.” Now I know that platforms have come under attack in the past for being far too relaxed about letting infringing product be sold online and too slow to act when a product was found to be dangerous – but this seems to be going to the other extreme. Clamping down on the cowboys is very much needed, but surely it would be more effective if it was done in the right way - going after bona fide retailers, accusing them of selling illegal product and offering them no redress or right to appeal seems rather unfair. Whatever happened to the principle of ‘innocent until proven guilty’…

The Nuremberg Toy Fair has announced that it will be opening the Model Railway Hall (7A) to consumers over the weekend next year. A few people contacted me to ask whether I thought this might be extended to the rest of the show if the move is successful, but I really can’t see it.

Toy World 90 A few interesting nuggets about the impending Toys R Us UK launch have emerged recently. According to what we in the media like to call ‘multiple sources’, the original intention was apparently to launch the website in June. However, according to an official statement issued by Louis Mittoni to the Australian Stock Exchange, “we experienced disruptions to equipment availability in the UK that have delayed operations.” In an email he sent to me, Louis indicated that delays caused by customs were to blame, which is certainly plausible. In the same official statement to the ASE, it was reported that Toys R Us ANZ had secured a loan facility of A$15m to support the company’s entry into the UK market. The loan was described as supporting “working capital and capital expenditure requirements, including the acquisition of inventory.” Perhaps this was actually the driving factor behind the delay? You need hard cash to buy stock in this climate – I would imagine many suppliers are nervous about offering extended credit facilities to new accounts, even ones with iconic names. Either way, the launch date is now scheduled for the end of August/early September, which may ultimately prove to be better timing than the start of summer– arriving just as things start to hot up for Christmas…Ithasemerged that Amazon UK Services, which includes the company’s network of warehouses, paid absolutely no corporation tax last year – despite hitting revenues of an eye-watering £193 a second. It seems the company took full advantage of Rishi Rich’s super deduction, which offers firms 130% tax relief on qualifying plant and machinery, to wipe out its entire tax bill. Nice work if you can get it (I am not sure the acquisition of Toy News & licensing.biz counts, unfortunately). At least one prominent toy retailer I spoke to suggested that it was wrong to blame Amazon for simply following the rules of the land – his view was that it was entirely the fault of the government for creating the policy in the first place. And by the letter of the law, he is of course 100% correct…

info@artstraws.com tel. 01792 796151 3D pockettomodelsmakemoneycollectiblesNew Contact us to discuss how we can help ensure the safety and quality of your products. Eurofins MTS can help you mitigate risks whilst offering cost effective solutions. • UK toy laboratory – physical, flammability & chemical testing • UK Approved Body for toys • Global laboratory locations • Europe & Asia inspection services • Factory auditing • Consultancy & risk assessments Working Together to Keep Bad Toys Away For more information email us www.mts-global.com+44ormat@mts-uk.co.ukat:calluson:(0)1132488830 MTS TOY ADVERT.indd 1 08/07/2022 14:43

Redesigned, revamped, re-energised Fresh content approach Greater traction & engagement via the website & social media channels √ √ √ Advertising: Mark Austin - mark@toyworldmag.co.uk 01442 502 405 Editorial: Rachael Simpson-Jones - rachael@toyworldmag.co.uk 01442 502 406 1st September

WHERE ARE PARAMOUNT FRANCHISES licensingworld Published By September 2022 Volume 12 Issue 01

We’re always excited to attend BLE, but this year more than ever, as we have strengthened our ties with the licensing community with the acquisition of the original licensing industry news website, Licensing.biz. The site relaunched on 1st September, with a revamped design and, more importantly, a totally fresh content approach. You can visit the website to sign up to receive our regular Licensing. biz email news alerts, so you will get all the latest news from the world of licensing straight into your inbox.

Licensing is on a roll, and there’s no reason to doubt that performance will carry on for the rest of this year and into 2023. The task now for retailers and licensees is to start assessing which properties to get behind next year –hopefully this month’s licensing coverage will help to give you a few pointers.

Welcome to this month’s special extended Licensing World section. Licensing information has always been a pivotal element of Toy World’s content strategy, and we’re delighted that our 11th birthday issue includes the largest-ever Licensing World feature.

Character licensed merchandise has enjoyed a great year in toys so far; as NPD outlines in this month’s article, licensed products make up almost 29% of the overall toy market value so far this year, a full 6% higher than it was at the same stage in 2019.

Over the following 90 pages, we are delighted to showcase the leading licensors and properties that you need to know about. No need to wade through pages of inappropriate brands – we’ve curated all the good stuff for you, so you have all the key information in one place.

from the Onpublisherthefollowing pages... Licensing World Brand Profile, IMG/3D Sparrow Group's Booba Company Profile, Moonbug 25 page supplementMattel We talk to Anna Knight about all things BLE Comprehensive BLE preview W

Ahead of the company’s debut appearance at BLE, there’s a special in-depth interview with Moonbug’s Simon Philips and Francesca Romana Gianesin, talking about the company’s stellar success so far and its ambitious growth plans. There is also a brand profile on 3D Sparrow Group’s Booba, for which IMG is handling the licensing – plus, of course, a comprehensive preview of the forthcoming Brand Licensing Europe event.

Of course, we’ll still be delivering extensive licensing coverage via Toy World – both in print and online. Our commitment to bringing you all the licensing news that is relevant to the toy market certainly won’t change. But with Licensing.biz now part of our portfolio, we can dive even deeper into the world of licensing.

The Toy World & Licensing.biz team will be at BLE each day, so if you would like to make an appointment to see us during the event, our contact details are on the Contents page. We’re looking forward to hearing all about your new properties for 2023 and discussing how we can work together to let licensees and retailers know why they should be signing up to work with your key brands. Enjoy our BLE round-up and see you at the show.

Going forward, Licensing.biz will deliver all the licensing information that matters to licensees and retailers, with a particular focus on the kids and family entertainment space. Taking over Licensing.biz will enable us to extend our footprint in licensing, with more of a cross category focus than ever before.

To find out more, please contact uksales@justplayproducts.com

The agreement includes the relicense and new episodes of CoComelon as well as Digley and Dazey. It also includes new IPs to the BBC such as Blippi Wonders, Little Baby Bum, Gecko’s Garage and Lellobee City Farm, which will be available on BBC iPlayer. Gecko’s Garage will also be available on CBeebies, the BBC’s free-to-air preschool children’s channel.

Obi-Wan and Ms Marvel join Rubies’ costume line-upRubieshasbeenproducing costumes based on previous Lucasfilm and Disney blockbusters and streaming hits spanning many years, including the Mandalorian and Book of Boba Fett. Following the success of the latest Disney+ Star Wars series, Rubies has now added Obi-Wan Kenobi costumes to its growing range of kids and adults dress-up. Newly designed costumes for the series include Obi-Wan Kenobi for children in Classic and Deluxe as well as a Classic edition with a lightsaber accessory. There are also new Darth Vader costumes available for children in both Classic and Deluxe. Rubies has also created Obi-Wan Kenobi and Darth Vader costumes for adults, which join its successful evergreen line of Star Wars costumes including Jedi robes, Darth Vader and Anakin Skywalker in adults and kids sizes. The new ObiWan Kenobi costumes are available to order now. Rubies has also announced its new Ms. Marvel costume. The costume is based on the titular superhero Kamala Khan, from Disney+ latest Marvel Studios series, and will be available in children’s sizes. It includes a printed top, trousers, eye mask and scarf. Appearing for the first time ever in EMEA, the series has become a massive success on the streaming giant: fans can’t Moonbug announces new content deal with BBC

Nikko Toys has announced a new licensing programme and deal with global motorsports team M-Sport to bring its rally cars to the toy Cumbrian-basedaisle.M-Sport was chosen to mastermind Ford’s assault on the FIA World Rally Championship, and Nikko Toys will be launching a new range with three assortments and scales of radio control cars in 2023.

Moonbug, part of Candle Media, specialises in creating and acquiring IP and turning it into global entertainment franchises, by rapidly scaling the brand using data to increase and enhance the content, distribute broadly across Moonbug’s vast global distribution network, and creating new avenues for interaction through licensing and merchandising, original productions, and brand partnerships.

Moonbug’s shows are on more than 150 platforms globally, including YouTube, Netflix, AmazonPrime Video, Sky, Super RTL, BBC iPlayer, HBO Max, Tencent, Youku and Roku. The company’s YouTube channels are viewed over 9b times on average every month globally and has more than 440m subscribers. Its portfolio currently stands at 29 IPs and 100+ brand partners and is available in 32 languages.

All three assortments will feature M-Sport’s Ford Puma Hybrid Rally 1, bringing it into the hands of fans and aspiring racers around the world. Gearing up for its 65th anniversary with a flurry of marketing activity and activation across a broad spectrum of media, Nikko is looking to make 2023 the start of another 65 years of original innovations and trusted performance.WarwickBrenner, director at Direct to Retail, said: “As M-Sport’s global licensing agency, we are thrilled to have brought together this high calibre partnership between powerhouse brands M-Sport and Nikko Toys. Both companies hold an unrivalled history and pedigree for success, innovation, and excitement. In 2023, RC fans around the world are going to be offered a range of M-Sport’s Ford Puma Hybrid Rally 1 ‘Current Generation’ cars including authentic rally inspired features to really rev up the category. We can’t wait.”

Richard Millener, team principal at M-Sport Ford World Rally Team, added: “Nikko Toys is a globally recognisable name, and to have our Puma Rally1 Hybrid replicated by the team is something we are all extremely proud of. When I was a lot younger, my life revolved around radio-controlled cars; they provided so many hours of fun. To now see the cars I help to look after day to day manufactured by such an iconic brand is beyond exciting. I can’t wait to see the next generation of rally fans start their affiliation to M-Sport and the team by re-imagining WRC events of their own in their back gardens with a fantastic replica of our real-life cars.”

Moonbug Entertainment has announced a new agreement with BBC to share new content and IPs with its audiences.

Licensing World deal with M-Sport

“We are thrilled to extend our partnership with the world’s most respected public service broadcaster and bring more Moonbug content to delight families across the UK,” said Gina Costelloe, senior director of Distribution & Content Partnerships EMEA, Moonbug Entertainment. “Since our initial agreement last year, viewership has been strong, and we look forward to seeing how our partnership continues to grow.”

The agreement marks the first public service partnership for Blippi Wonders in Europe and the show will be available on the BBC from September 2022.

©2022 Alphablocks Ltd. All rights reserved ©2022 Learning Resources Ltd. New Plush now available Supported with PR & digital marketing activity, point of sale available MathLink® ActivityNumberblocksCubes1–10Set LSP 0949-UK RSP £25.00 MathLink® ActivityNumberblocksCubes11–20Set LSP 0950-UK RSP £35.00 New ActivityStampolineNumberblocksParkStampSet HM 94563-UK RSP £25.00 Meet our officially licensed toys from the BAFTA award-winning CBeebies showNewNumberblobNumberblocksCounting Set HM 94490-UK RSP £15.00 OneNumberblocksandTwoPlayful Pals HM 94554-UK RSP £20.00 Numberblock One 12cm tall, Numberblock Two 18cm tall. Numberblock One (HM94553UK) RSP £10.00 17cm tall plush. FSDUNew LSP Footprint0949-FSD65cmwide,34cmdeep,154cmhigh.Comesflatpackedreadyforassembly.Imageforillustrationpurposesonly. CMYK for print RECOMMENDED BY TEACHERS MADE BY EDUCATIONAL PL AY EXPERTSBYTRUSTEDPARENTS INSPIRINGSINCELEARNING1984LOVED CHILDRENBY For more information, contact your Learning Resources Sales Manager, call 01553 819380, email sales@learning-resources.co.uk www.learningresources.co.uk

The deal makes Spin Master the global master toy partner for the PlayStation brand and all its first-party titles, in areas such as action figures, collectibles, play sets, plush toys, roleplay, radio-controlled and other vehicles, games and puzzles.

SIE executive Grace Chen added: “We are committed to creating the highest quality gameplay experiences for our community of global fans and finding new ways to bring our most beloved characters to new audiences. Working along with Spin Master, we are excited to continue our reach in presenting our gaming IP through authentic and innovative toys and games to our passionate PlayStation community around the world.”

Franchises likely to be involved include fantasy action God of War and futuristic role-playing game Horizon Zero Dawn, together with new titles developed during the term of the deal.

Jazwares has announced that Squishmallows and Pokémon will be teaming up. Exclusively revealed at San Diego Comic-Con, the new Squishmallows x Pokémon collection combines the loveable personalities of Squishmallows with the most iconic Pokémon in the franchise.

The biggest store at a World Championships event yet, the Center, which ran from 17th-21st of the month, featured exclusive World Championships merchandise, which is also available online.

Gerhard Runken, senior vice president of Brand & Marketing, Jazwares, commented: “Joining forces with Pokémon to bring fans this monumental new offering takes the Squishmallows brand to a completely new level of pop-culture coolness.”

Amy Sachtleben, director of Licensing, The Pokémon Company International, added: “Pokémon continues to offer new and premier ways for fans to experience and show their love for the brand. This collaboration with Jazwares is a perfect fit for fans of both brands. We can’t wait for the upcoming launch.”

The Spin Master range of offerings is expected to arrive by early 2024. The list of licensed intellectual property includes the PS3, PS4 and PS5 generations of the PlayStation.

Spin Master signs master toy deal with Sony

The agreement also covers action-adventure franchise Uncharted, which Sony’s movie studio, Sony Pictures Entertainment, turned into a hit film starring Tom Holland early this year. The movie was released in February and grossed $401.7m worldwide.

As well as exclusive merchandise, the store provided photo opportunities, themed areas, advance timeslot reservations and a virtual queuing system for walk-ups.

Return of Pokémon Center Pop-Up Store in LondonThreeyearsafterit

Entertainment’sInteractivePlayStationSpinMasterhassignedadealtoproducearangeoftoysandcollectiblesbased

The opening celebrated the release of Pokémon Sword and Shield and its UK-themed setting.

Squishmallows and Pokémon join forces for plush collaboration

Spin Master’s president of Toys, Chris Beardall, commented: “Both SIE’s PlayStation and Spin Master share a common goal – to inspire and entertain consumers through the relentless pursuit of innovation. Together we will bring the interactive storytelling of Sony’s immersive PlayStation games to life in an all-new way, extending the fandom from digital to reimagined physical play.”

Officially due to launch this autumn on PokémonCenter.com in the US, PokémonCenter.com/en-gb in the UK and PokémonCenter.ca in Canada, the Squishmallows x Pokémon collaboration builds on each brand’s DNA and multigenerational appeal. Fan favourites Pikachu, Ghost and Gengar will all be available as huggable Squishmallows.

Squishmallows content has generated nearly 8b video views on TikTok, while @squishmallows (and related hashtags) has been tagged in more than a million Instagram posts. Additionally, the Squishmallows social media channels have grown to more than 986,000 followers. In the Metaverse, the recently launched Squishmallows on Roblox game continues to be widely popular with players who can collect Squishmallows virtual plush.

Licensing World

In October 2019, a Pokémon Center opened to the public at Westfield London, Ariel Way, Shepherd’s Bush and included London-themed products exclusive to the UK pop-up centre.

made its first appearance in London, The Pokémon Center returned in August, launching alongside the 2022 Pokémon World Championships at the ExCeL London.

on Sony Interactive Entertainment’s library of PlayStation-related game franchises – including God of War, Uncharted, Horizon Zero Dawn and The Last Of Us.

Disguise’s Funko Pop! Mask collection for 2022 included a San Diego Comic Con reveal of Eleven and the Demogorgon, which was met with fan enthusiasm as one of the top costume brands for cosplay. This limited run will be exclusively available on Amazon in the US as well as other retailers throughout EMEA and LATAM this autumn. These oversized masks in the Funko Pop! style can be worn with or without a Stranger Things costume or displayed on the wall next to a Funko Pop! collection. “The Disguise team has been fans of Stranger Things for many years now and is ecstatic to be able to work on the brand for the first time this year to coincide with the release of this record-breaking new season. Our all-new Stranger Things line covers many fan favourite characters making an amazing opportunity for group and family dressing up,” said Tara Hefter, president and GM of Disguise, Inc. “We anticipate these styles to fly off the shelves in the wake of the ongoing success and recent release of Season 4.” Stranger Things 4 is now streaming globally on Netflix. All Stranger Things costumes and accessories will be widely available in North America, EMEA, LATAM and ANZ this autumn.

Licensing World

for collectiondinosaurToyway,ownedbyBachmannEurope,hasproducedarangeofNaturalHistoryMuseumendorsedreplicadinosaurmodels,whichhavebeendevelopedundertheguidanceofNHMresearcherDr.PaulBarrett.Eachdinosaurinthecollectionhasbeenpainstakinglymodelledandhandfinishedwithdetaileddecorationtoreflectthelatestdataavailablefromfossilrecords.Theyareallproducedto1:40scale,makinganauthenticcollectionforbuddingpalaeontologists.Eachoneincorporatesaneducationalfactsheetandissuitableforchildrenagedthreeandover.Thedinosaurscanbepresentedinstoreinacolourful,eye-catchingFSDUthatneatlyfitsontheendofagondolaoragainstthewall.InadditiontotheNHMrange,therearetwoothercollections:LordsoftheEarthofferseightmodelswitharticulatedlimbswhilethenewSoftTouchrangehasfourmodelswhichareparticularlysuitableforyoungerdinosaurenthusiasts.AnewdoublesidedFSDUaccommodatestheserangestogether.ThefullrangewillbeavailabletoseeatAutumnFair(stand20F54)orretailerscanemailsales@toyway.co.ukformoreinformation.Alldinosaursareavailablefromstockforimmediatedelivery.

PenguinsoftlinesVentures,thelicensing team within Penguin Random House Children’s, has appointed Zoe Smith as senior category manager, UK Softlines. She will report to commercial director, David Sprei, and will be responsible for the UK Softlines business across the portfolio of brands, including The World of Peter Rabbit, The World of The Snowman, Flower Fairies and Spot. David Sprei said: “Zoe has a wealth of experience and is a softlines specialist. She is respected by peers and licensees and knows the UK pre-school market incredibly well. Across her previous licensing and retail roles, Zoe has developed a phenomenal grasp of the category and joins Penguin Ventures to drive further growth across new and existing partners for such an important area of the business. I’m delighted that Zoe arrives ahead of BLE and I’m excited for everyone to meet her there, in her newZoerole.”added: “I am thrilled to be joining the team at Penguin Ventures and to be working on such beloved, timeless brands. I have huge affection for these brands both professionally and personally, and I cannot wait to work with the amazing licensing partners, drawing on my previous experience, to further expand the already well-established business in the UK.” Zoe Smith joined the Penguin Ventures team on 1st August and can be reached via email on ZSmith@penguinrandomhouse.co.uk

Zoe Smith joins Penguin Ventures for UK

Toyway teams up with NHM

costumesThingsStrangerunveilsDisguise and launchaccessoryDisguisehasannounced its complete line of character costumes and Funko Pop! masks based on hit series Stranger Things for autumn 2022. The range will include costumes for new characters from the show for both kids and adults including break-out fan favourite and Hellfire Club captain Eddie Munson, Argyle of Surfer Boy Pizza and the Hawkins Highschool Tigers team. Recurring characters get a new treatment with these outfits: from Eleven’s retro striped dress to Jim Hopper’s prison outfit and Steve and Robin’s Family Video uniform. There is something for the entire group or family to wear for Stranger Things this Halloween.

NO.1 ANNUALS RANGE ACTIVITY & GAMING GUIDES EDUCATION RANGE info@pedigreetoysandbrands.co.uk www.pedigreetoysandbrands.co.uk info@littlebrotherbooks.co.uk www.littlebrotherbooks.co.uk L B We put kids first... CELEBRITY PICTURE BOOK Bringing kids the hottest brands! We are retailer led... Leading ranges, eye-catching POS! currentExtensiveretro,&kidsstyleguidesavailableOFFERING LICENSEES & RETAILERS COUNTRIES, PLAYERS AND COMPETITIONS The much-loved doll that brings the best of fun, imaginative play back to kid’s childhoods!

All singing, all dancing new property at IMG

UK Animation studio 3D Sparrow Group recently appointed licensing agency IMG to extend its pre-school property Booba through product and brand licensing partnerships. The agreement will see IMG further expand Booba’s global footprint across wider lifestyle categories for fans of the show to enjoy.Created in 2016, Booba is a globally loved, non-dialogue family show, which aims to teach kids empathy and resilience through fun and edutainment. The characters interact together, along with a zest for discovery and an inventive mindset. Kids can follow the adventures of the joyful, funny and curious little creature called Booba and all his friends; Loola, Mr Beak, Noodle and Spike, as they find themselves in hilarious situations trying to explore the world around them.

It’s a fantastic time for Booba right now: our latest collaboration with Sony Music on Avicii's song saw millions of YouTube views, season 4 is launching in Q4 this year and season 5 is planned for a 2023 release. At 3D Sparrow, we believe passionately that Booba enables kids to discover the world around them, using their imagination to recreate their own Booba inspired adventures. With the help of IMG, we look forward to partnering with best-in-class licensing partners to entertain children everywhere.”

For more information on licensing opportunities, contact your local IMG representative, visit https:// imglicensing.com/ or visit IMG's stand at this year’s BLE (B250/D244).

Booba also sings and dances, recently collaborating with Sony Music and Avicii on a cover of the hit ‘Levels’, with the video currently at 24.5m plus views. With a brand-new style guide and sales deck currently in development, this is the perfect time to be part of Booba’s entertaining world. “We are really excited to partner with IMG globally,” said Oli Bernard, CEO at Northamptonbased 3D Sparrow Group. “It is the perfect partner to help our digital superstar Booba launch an upcoming range of high-quality licensed products.

Anna Viola, associate director, IMG commented: “Booba has become a worldwide phenomenon and is loved by children around the world. We will focus on products that highlight and embody the spirit of the show’s playful and humorous content, which children and other fans of the show enjoy. With three seasons already available and two more in development, Booba’s story is growing every day. We can’t wait to bring the Booba world to its millions of followers in engaging new ways.”

Booba is broadcast worldwide on some of the biggest digital platforms, including Netflix, Amazon Prime and YouTube, as well as TV broadcasters in more than 45 countries. Booba has reached more than 13b views on YouTube to date and has a social media presence on Facebook, Instagram and TikTok. There are three series of Booba available to watch on Netflix, where the show is regularly listed as a top-rated kid’s series. Season 4 and season 5 are currently being produced in cooperation with India’s EntertainmentAssemblageStudioandwillbeavailableinQ42022andQ42023.

Booba is broadcast worldwide on some of the biggest digital platforms, and IMG is looking for top tier partners to rollout toys, plush, collectibles, publishing and apparel, plus FMCG, back to school and stationery.

IMG will initially focus on securing tier one partners for a traditional rollout including toys, plush, collectibles, publishing and apparel, plus fast-moving consumer goods, back to school and stationery. With incredible interest already shown in Land Based Entertainment (LBE) promotions and events, there are exciting times ahead for this partnership.

Brand Profile IMG/3D Sparrow Group

Company Profile entertainment franchise.” The company’s other IPs include Little Baby Bum, My Magic Pet Morphle, Supa Strikas, Go Buster, Playtime with Twinkle, Gecko’s Garage, ARPO, Oddbods, Lellobee City Farm and many more. All in, Moonbug’s kids’ properties rack up somewhere in the region of 9b views a month on YouTube alone. To put this in perspective, you’d need to add the next four biggest kids’ content providers on YouTube together to generate Once it acquires an IP, Moonbug then sets its sights on rapidly scaling the brand using data to increase and enhance the content, distributing it more broadly across the company’s global distribution network and creating new avenues for interaction through licensing and merchandising, original productions and brand partnerships. One of the most important factors in growing a property’s reach is extending the language footprint, Simon notes, using CoComelon as an example. Prior to its acquisition, 100% of CoComelon’s views were in the English language. However, content distribution data shows that there are huge opportunities to increase CoComelon’s audience by not only creating new content, but by dubbing it into local languages too, before optimising it for different

“Moonbug is also building brand affinity by creating bespoke episodes for different regions,” says Francesca Romana Gianesin, who joined Moonbug in May after 20 years with The Walt Disney Company, in an appointment she says sends a signal to the industry of the company’s plans for major international growth.

Moonbug reachesfor the stars

Simon Philips

Founded just four years ago, in 2018, Moonbug Entertainment has enjoyed a meteoric rise to fame, with some of its kids’ properties quickly becoming among the biggest and most successful in the world.

“We’re developing a special adventure series as part of

Simon Philips, managing director Global Consumer Products, and Francesca Romana Gianesin, head of Consumer Products EMEA/ANZ, spoke to Toy World’s Rachael Simpson-Jones ahead of Moonbug’s debut BLE appearance, about the company's CP strategy, growth plans and much more.

@scalextric/officialscalextric BATMAN and all related characters and elements © & ™ DC (s22) • © Universal City Studios LLC and Amblin Entertainment, Inc. All Rights Reserved. TV and digital campaign from October TV and digital campaign @scalextric Available Now OUT NOW! Available Now from October

and Italy, where he can get curious, learn more about the country's culture and history, and of course have fun. This will bring us even closer to consumers in those regions.”Francesca also tells me that, more than any other company she’s worked at, Moonbug is two things: ‘numbers obsessed’, and incredibly agile. Moonbug has access to reams of real-time data showing who is watching the content, which provides a depth of audience understanding not – somewhat surprisingly, given the nature of the business - commonly seen among media companies. This data isn’t kept locked away either, for Moonbug’s eyes only. It can be (and is) widely shared with licensees, retailers and anyone else who wants to see it. As an example of Moonbug’s agility, the company has begun filming Blippi Wonders in Europe on location just three months after Francesca and the wider team first developed the concept. These elements make Moonbug a truly unique kids media company, and one Simon and Francesca are very proud to be a part of. In terms of consumer products, the strategy is simple: to work with best-in-class partners and licensees capable of developing and delivering the best possible products to consumers, wherever they are. In alignment with the internationalisation of its properties, Moonbug is also expanding the reach of its products. This is a big focus for 2023. Francesca says there are opportunities to harness this market across the globe, from Europe and Australia to Brazil, Mexico, India, Japan and China. Lastly, Moonbug is penetrating the Infant and Pre-School categories ever deeper, with an eye on taking ownership of this space via licensed products across all segments of the marketplace. CoComelon, which has proved to be an astonishing pre-school licence in the toy sector, is the mostwatched kids brand on YouTube globally, generating over 4.3b average monthly views and boasting more than 152m YouTube subscribers. I was keen to find out how Moonbug manages such enormously successful properties, especially when so many potential licensors want a bite of the cherry. I put this question to Simon. “Strategically and carefully,” he replied. “We know that when a child is excited about a property, they want to own a physical manifestation of it. They also don’t want to wait for it, especially when you consider that pre-schoolers age out of IP at a particular rate. If you don’t provide the best licensed product, then you’re not allowing fans to experience the show via play. Moonbug always looks for the best product executions from the best licensees, as well as the broadest product offering too.”CoComelon product hit shelves for Christmas 2020. Since then, Moonbug has assembled a raft of licensees it says would be the envy of any global licensor: current toy partners include Hasbro, Spin Master, Just Play, Jazwares, Funko, VTech, Tomy, Jada, Bandai and more, while apparel is covered by Centric and Aykroyd & Sons. FMCG partners include Johnson & Johnson and Church & Dwight.“Anylicensor would be ecstatic to secure such a range of licensees,” enthuses Simon. “Moonbug has done so with a brand that was completely new to the consumer market, and in a space rife with initial scepticism over whether kids would convert from consuming content on YouTube to consuming content at retail. But today, when we talk to retailers, they’re interested in understanding our digital optimisation strategy for the content, instead of, say, the timeslot it occupies on a linear channel or which paywall it falls behind.” Indeed, accessibility is a massive priority for Moonbug. The goal is broad distribution of all its content, wherever kids are. When held up against that of other content providers, this strategy is markedly different in its approach: many are placing their content behind paywalls or subscription services which limit the size of the audience. Moonbug, meanwhile, is maximising its audience by placing its content everywhere kids are. Moonbug’s shows can be seen on more than 150 platforms globally, including YouTube, Netflix, Amazon Prime Video, Sky, Super RTL, BBC iPlayer, HBO Max, Tencent, Youku and Roku, in no less than 32 languages (and counting). The company has also just signed a new agreement with the BBC which will allow Moonbug to share new content and IPs with BBC audiences. The agreement includes new episodes of CoComelon as well as Digley and Dazey, plus IPs new to the BBC including Blippi Wonders, Little Baby Bum, Gecko’s Garage, and Lellobee City Farm, which will be available on BBC iPlayer. Gecko’s Garage will also be available on CBeebies, the BBC’s free-to-air pre-school children’s channel.

The team will also be seeking out fresh opportunities in FMCGs and Apparel, as well as Nursery and Baby Products. Moonbug wants to be present at key moments in a child’s life, starting from those very first days and weeks right up to the pre-school years and beyond. That Gianesin

Having exhibited at a trade show for the first time in Vegas earlier this year, Moonbug Entertainment makes its Brand Licensing Europe debut from 20th22nd this month. Referred to by Francesca as ‘the bridge to the licensing community’, the show is a very important feature of the company’s calendar this year. CoComelon, Blippi and Little Angel will be the big focuses at the show: the CP programme for Little Angel will be kicking off in autumn 2023, making BLE perfect timing for anyone looking to get on board.

Company Profile Francesca Romana

C M Y CM MY CY CMY K

“It wasn’t easy to convert digital content into global franchises, but this is a consumer trend that’s here to stay and other companies will surely follow our lead on this,” says Francesca. Simon agrees, stating that digital content isn’t the future – it’s very much the present. He says: “The reality today is that kids consume content wherever they want, whenever they want. We’re not in a linear world anymore, one in which kids sit in front of a TV and watch a programme whose scheduling has been decided upon by somebody else. Yes, many are still consuming it by watching a TV, but that content is coming to them via a platform that offers them freedom of choice. This is what Moonbug is all about. Look at the UK: our content is on CBeebies, iPlayer, Netflix, YouTube, Sky Kids... We go where the kids are. We’re forging a very different path to those reducing access to their content by placing it behind paywalls. We’re saying ‘Hey! Here’s our content, come and watch it’.”

© 2022 Frog Box/Ent. One UK Ltd/Hasbro Listen to all our best stories with the Toniebox. Super Speed!CatBrand New

Company Profile means securing licensing deals across everything from nappies and vitamins to bedding and plush.

“Moonbug’s ethos really speaks to me: how good would it be to live in a world in which people are more empathic, emotionally conscious and mature?” muses

“What I personally look for in licensing and retail partners is excellence – I’m an excellence freak,” laughs Francesca. “I want to see that excellence in everything they do. Our partners should share our ambition and passion, and never stop being innovative. And our retail partners also need to have a keen eye on pricing. We can’t underestimate current economic conditions and the pressures families are under each month. Moonbug licensed products need to be both the highest quality and a reasonable price.” Simon, meanwhile, is hoping to replicate the company’s Vegas experience. At the US licensing show, it was able to present what it does and the way it operates to the wider industry for the first time. Visitors to Moonbug’s stand (A131), whether licensee or retailer, will be able to look over the company’s extensive data, hear success stories, and leave with an excellent understanding of the opportunities presented by both Moonbug and the digital space. Some retailers, especially continental European ones, have yet to experience the sales linked to digital first properties that those in the UK and US have. BLE provides an opportunity to work closely with these retailers on why they should be looking at digital properties, using the data that Moonbug provides unparalleled access to. Behind the scenes, Francesca is also keen to point out that Moonbug continues to hire some of the ‘best in the [licensing] business’. Helen Genia was appointed Global Hardlines director for Moonbug’s London office back in May, fresh from her eight-year stint at Mattel as head of Licensing UK, Europe, Middle East & Russia and Hardlines EMEA. Janice Lam, meanwhile, also took up the role of Global Hardlines director, based in Moonbug’s New York office. Janice joined from eOne, where she was integral in the strategic growth and expansion of global hit brands’ licensing business. Both these roles report through to Duncan Tate, global head of Hardlines. Prior to these appointments, Danny Spronz – formerly managing director EMEA at PocketWatch - was appointed Head of Global Loyalty & Promotions and EMEA Retail Development, and Susan Vargo was appointed head of Live Events. Before joining Moonbug, Susan oversaw global creative development for Nickelodeon live entertainment including stage adaptations, theme park programmes and resort entertainment. As Francesca puts it: “Only when you have the best, can you deliver the best.” Talent recruitment continues apace, I’m told. This month, a new director of Apparel, Accessories and Footwear joins the team, followed by a new director of Publishing and New Business Development, as well as a new director of FMCG. Moonbug is clearly attracting the right people in their droves. Francesca’s decision to join the company was in large part fuelled by its vision and ethos, set forth by the company co-founders, René Rechtman and John Robson, who is also COO. In her interview, she recounts, René told her that while most kids content helps children develop so-called ‘hard skills’ – counting, spelling, colour and shape recognition, and so on –Moonbug’s content had to do something more: it had to help kids develop resilience, compassion, empathy – to be able to recognise and manage their emotions. When you consider the world today’s kids are growing up in, with its conflict, climate change, economic hardships and more, you can see why René and John feel this is so vital. That’s why Moonbug content covers the beauty of family and friendships, diversity and acceptance, solving problems and enjoying the little things.

Francesca. “Other content companies have failed to identify the importance of this, to be honest. Moonbug is the first to highlight that we have a responsibility to help our kids manage their emotions in the right way –and produce better citizens in the future. And I want the people reading this to join us on this amazing mission too.”For such a young company, Moonbug Entertainment’s growth thus far has been nothing short of extraordinary, and it’s clear from speaking to Simon and Francesca that they feel there’s a huge amount more to come. Can growth of this magnitude be maintained? In Simon’s opinion, the answer to that question is an emphatic yes. “We’re only just scratching the surface in English speaking markets, and we’ve yet to enter non-English speaking markets in a meaningful way,” he points out. “We’ve been busy building our team and laying the foundations since our CP programme rolled out in 2020. Our CP business today is predominantly in the UK, US, Canada and Australia – all English-speaking markets – and has predominantly centred on CoComelon and Blippi. The majority of our licensees are still only just introducing their products too, meaning there’s significant growth ahead both in terms of category and region. There’s also IP expansion to come. We’re focused on optimising CoComelon right now, and exploring new areas with Blippi, and that’s before we’ve even properly introduced Little Angel, which comes out next year. Moonbug has multiple avenues of expansion to choose from and significant growth ahead. It’s a very nice position to be in.” To find out more or to book an appointment with the Moonbug team at BLE 2022, visit www.moonbug. com or email Duncan Tate, global head of Hardlines: duncan.tate@moonbug.com.

JON SPALDING ©2022 Mattel.

MATTEL, MOVIES AND MONSTERS!

This week marks six months since I joined Mattel, and what an incredibly exciting six months it’s been. First, we had the announcement of the return of Monster High with a live action movie and TV series. Then came the news that Mattel was heading even further into the movie business with a jaw-dropping 15 live action movies to come, partnering with world class film studios from Warner Brothers to Netflix. Kicking the movie slate off in summer 2023 will be the first ever live action ‘Barbie’ movie. Starring Margot Robbie and Ryan Gosling, the Barbie movie will undoubtably be the pop-culture moment of 2023. Hot on the heels of ‘Barbie’ will be a Hot Wheels live action movie produced by JJ Abrams, followed by Masters of the Universe, Polly Pocket and a Matchbox movie produced by the studio that just released Top Gun: Maverick.

During my first six months with the company, I’ve learned about Mattel’s transformation to a franchise-first business: its significant investment into consumer products, retail, toys, publishing, live events, marketing, gaming, style guides, digital and TV content - such as the new Thomas & Friends: All Engines Go and Fireman Sam content. The list goes on. Sprinkling this magic over such evergreen and popular brands means we’re entering unchartered territory at Mattel. It really is an exciting place to be and an exciting time to work here. We’re in growth mode and have big ambitions for the coming years. I’m honoured and humbled to work in the licensing industry and with the fantastic team at Mattel. Licensing is a truly unique industry filled with diverse and talented people, companies and brands. No day is the same and BLE is a moment where we can celebrate this together. As we move into 2023 and prepare for Mattel’s biggest year to-date, the team and I are delighted to give you a taste of things to come. Please enjoy - and do come to say hello at BLE.

Since 1959, as the original girl empowerment brand, Barbie has shown girls they can be anything. By providing purposeful play with over 200 careers, highlighting global role models, showcasing diversity and inclusion, and leading the mission to close the Dream Gap, Barbie continuously strives to help kids reach their limitless potential.

Today, Barbie continues to be at the centre of pop culture, reflecting the times and inspiring conversation. As a powerhouse franchise spanning all core product categories, Barbie develops amazing products for both kids and adult fans alike.

nominated Greta Gerwig (director of Ladybird and Little Women), who co-wrote the script with her partner the Oscar nominated director and writer Noah Baumbach, production is currently underway on the Mattel Films and WB project.

The much-anticipated live-action adventure about the iconic doll, played by Margot Robbie with a star-studded supporting cast, was announced as hitting screens on 21st July 2023 at this year’s Warner Bros. presentation at Las Vegas’

Barbie is everywhere kids are, with 99% brand awareness. Barbie generates conversation like no other toy as the #1 toy brand in social conversation. Barbie is across platforms with 10m+ subscribers on Youtube, over 4m combined Instagram followers on @Barbie and @BarbieStyle and 420K fans on TikTok.

The movie stars Oscar nominated Margot Robbie and Oscar nominated Ryan Gosling in the lead roles, while Kate McKinnon, Alexandra Shipp, America Ferrera, Simu Liu, Issa Rae, Ncuti Gatwa, Nicola Coughlan, Michael Cera, Emma Mackey, Hari Nef and Will Ferrell all co-star in the reimagining of Barbie’s world.

Producers on “Barbie” also include Robbie via LuckyChap with Tom Ackerley; Mattel’s Robbie Brenner; and David Heyman for Heyday Films. LuckyChap’s Josey McNamara and Mattel’s Ynon Kreiz are executive producers.

BarBie inspires the limitless potential in every girl and is a reflection of culture, a pop icon and a fashion muse.

The world’s #1 global toy property for the past 2 years, the Barbie brand continues to be reflective of the world children see around them, adding diversity and inclusion and introducing more than 175 new looks, with dolls featuring a variety of skin tones, eye colours, hair colours and textures, disabilities, body types and more. This year the brand introduced a Barbie with behind-the-ear hearing aids, as well as a Ken doll with vitiligo to continue expanding an inclusive view of beauty

THE BARBIE MOVIE

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Barbie is committed to protecting the planet by raising awareness about environmental challenges and inspiring kids to take positive action.

Women doll and career doll set are certified CarbonNeutral and made from recycled ocean-bound plastic.

THE FUTURE OF PINK IS GREEN

Cardiff University, in a multi-year research partnership with Barbie, conducted the first neuroimaging study to deliver notable results about the effect of doll play on the brain. In Fall 2020, Cardiff University and Barbie unveiled results of the study, Exploring the Benefits of Doll Play through Neuroscience.

Most recently, Barbie, in partnership with the Jane Goodall Institute introduced a Dr. Jane Goodall doll, in the likeness of the renowned British conservationist. The brand has spotlighted more careers in sustainability with the 2022 Barbie Career of The Year Eco-Leadership Team, which includes a Chief Sustainability Officer, Conservation Scientist, Renewable Energy Engineer and Environmental TheAdvocate.Inspiring

IT TAKES TWO

The study explored the impact doll play has on children, bringing to light new evidence that doll play activates brain regions that allow children to develop empathy and social information processing skills, even when playing by themselves.

Now in its second year, Exploring the Benefits of Doll Play through Neuroscience investigated the importance of what kids say while they play and found an increased use of language used by children about others thoughts and emotions during doll play. When compared to tablet play, this form of pretend play when playing alone showed more signs of internal state language (ISL), meaning that when children create imaginary worlds and role play with dolls, they communicated more about others’ thoughts, emotions, and perspectives - putting themselves in the shoes of others.

An all-new content series Barbie: It Takes Two launched on POP earlier this year, before moving onto Netflix this autumn joining Barbie’s beloved heritage titles. A brand new fairytale movie Barbie: Mermaid Power launches this October, and the brand will continue to debut exciting new kids content in 2023. Not forgetting the much-anticipated ‘Barbie’ live action film coming in July 2023 starring Margot Robbie and Ryan Gosling, and directed by Greta Gerwig, sure to be the pop culture moment of 2023.

EXPLORING THE BENEFITS OF DOLL PLAY

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KOKOMO & BARBIE COLLABORATE ON BEAUTY COLLECTION AT PRIMARK

BARBIE CP EXPLOSION 2023 is shaping up to be the year of Barbie and Mattel are ramping up plans to deliver the biggest year in Barbies history. With a full cross-category offering across toys, stationery, publishing, lifestyle, FMCG and hardlines – Barbie will be everywhere across Asretailers.wellas strategic partners such as Just Play, Mondo, Ravensburger, Bioworld and Kokomo, there will be new partnerships announced very shortly step into the world of BarBie with our amazing partners

BARBIE X TUTU DU MONDE COLLABORATE ON WHIMSICAL NEW COLLECTION

Barbie and Tutu du Monde, maker of high-end fashions for children have collaborated on a playful collection of tutu dresses, day wear and accessories, available globally this year.

An all-new collection of designs inspired by the iconic Barbie, Tutu du Monde’s intricate and unique designs have been reimagined in a Barbie palette of power pastels and rainbow touches, complete with Barbie motif’s to create a fun and fresh collection for children, stocked at Harrods, Selfridges, Liberty, Bloomingdales, Saks, Harvey Nichols, OUNASS and more.

Celebrating the imaginations of little (and big) girls the world over, each Tutu Du Monde piece is truly unique— just like its wearer— and is perfect for all occasions, from playing dress-ups to being a flower girl. Barbie’s purpose, to empower the limitless potential in every girl, made the doll brand a natural fit for Tutu du Monde, whose craftmanship is designed to celebrate and nurture the whimsy of childhood. With a shared desire to celebrate little girls’ imaginations, each piece has been carefully designed to allow little ones the opportunity to dance, play and explore joyfully.

Barbie expanded its health and beauty offering with the awardwinning licensed toiletry specialist Kokomo. The brands have collaborated on a dynamic, inclusive, and inspiring collection for consumers that celebrate diverse dolls, iconic Barbie logos and graphics across a collection of 17 Launchedproducts. exclusively at Primark in over 300 stores across accessories, skincare and cosmetics, the range has been designed to provide a one-stop-shop for adult Barbie fans.

Monster High will be a global consumer product focus for Mattel.

Monster High is returning in 2022 reimagined with a new set of fangtastic characters that embrace what makes them unique and rally people everywhere to be yourself, be unique and be a monster. First introduced in 2010 with a global fanbase embracing its message of inclusivity, Monster High went on to sell 150+ million dolls and become $2B franchise as one of the most successful and beloved kids’ properties of all time.

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‘Monster High: The Movie!’ follows Clawdeen Wolf, who was born half human and half werewolf, after she arrives at her new school, Monster High. She quickly makes friends with her classmates Frankie Stein and Draculaura, and for the first time in her life, Clawdeen feels like she has finally found a place where she fits in and can truly be herself, despite keeping her human half a secret. When a devious plan to destroy Monster High threatens to reveal her real identity, Clawdeen must learn to embrace her true monster heart and find a way to save the day.

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Withstatement.fanscovering Students and Alumni, our CP programs will begin in 2023 with a significant launch across Hardlines, Softlines, Publishing and FMCG categories. Launching across core categories including Toys, Dress-Up, Arts & Crafts, Collectibles, Puzzles and Stationery, our Monster High program will also delve into Lifestyle categories such as apparel, home and Health + Beauty. A full publishing program is also in the works.

Reimagining the Monster High as a purpose-driven brand in 2022 allows the brand to reach a multi-generational fanbase that includes both kids who are new to the fangdom and young adults who grew up with the original monsters. By reimagining the brand with new content and dolls, Monster High can better connect with, and make a greater impact on, issues that are core to the brand purpose: inclusion, diversity, and community. Our commitment to representation translates to lead BIPOC and LGBTQ+ core doll characters in content, and the brand will create authentic stories focused on under-represented groups such as non-traditional families and neurodiversity.

The incredible content plans - MOVIE in 2023 , TV series ... Mattel TV teamed up with Nickelodeon to produce a spooktacular series of global content to unite the fangdom with ghoul-orious content airing this autumn with the first ever live-action, movie musical, Monster High: The Movie! It will air on Nickelodeon in the US and UK in October.

SCHOOL IS BACK IN SESSION

Fans new and old will get to know the reimagined set of fangtastic characters through their stories told in content. While they take on new identities, looks and backgrounds, these characters will continue to embrace what makes them unique and rally people everywhere to be yourself, be unique and be a monster.

Monster High was a monstrous success in Consumer products during it’s first run –delivering over a $220m+ in revenue and delivering a true cross-category franchise

Following the movie, animated series, Monster High: The Series will premiere on Nickelodeon later this autumn. The animated series will dive deeper into the lore, character identities, and brand purpose in creative and exciting ways for fans.

The Volvo P1800 “Ain’t No Saint” Gasser has now been made into a 1:64 Hot Wheels die-cast toy! The hunt is on for this year’s entrants as Hot Wheels Legends Tour invites car enthusiasts to put forward their life-size vehicle for the chance to become part of the Hot Wheels line-up and the search for the next classic, modified or race car to transform into a scaled reproduction die-cast toy is on – with two being chosen for the honour this year!

2021 was a big year for the UK Hot Wheels Legends Tour as in October 2021, the second UK Hot Wheels Legends Tour event took place and in November the UK Hot Wheels entry was crowned the winner of the 2021 Hot Wheels Legends Tour in the global grand finale that took play at Jay Leno’s Garage.

HOT WHEELS A GLOBAL BRAND POWERHOUSE

Hot Wheels diecast car is the #1 selling toy in the world, having sold 7 billion cars since 1968, with 10 million cars made per week –selling 16.5 cars per second and more than eight billion cars to date. In 2021, Hot Wheels surpassed $1 billion in sales for the first time, which was the company’s fourth-consecutive year of global growth. For over three generations, Hot Wheels has provided exhilarating vehicle play that challenges kids to develop new skills, while having fun with the most outrageous and innovative cars and track systems. Hot Wheels ethos ‘Challenge Accepted’ ignites and nurtures the challenger spirit that lives within every kid and is at the heart of the new Hot Wheels City range. More than just a toy, the brand has evolved into a franchise and multi-channel play experience with segments in gaming, digital, automobile parts to licensed apparel, merchandise and live events.

LEGENDS TOUR RETURNS!  Hot Wheels has increased its position in the custom car builder community by creating the world’s largest annual international custom car show tour, Hot Wheels Legends Tour, which now spans 13 countries, 5 continents and sees thousands of global Hot Wheels fans compete each year to have their custom car builds immortalized as the next 1:64-scale piece of Hot Wheels history.

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Hot Wheels continues to expand its presence in categories where kids are, with success in digital gaming across mobile, console and PD platforms. Hot Wheels continues to partner with best in-class gaming franchises with the brand launching Hot Wheels Open World in 2020 as the first standalone game with Roblox, the #1 racing game platform for kids, as well as highly successfully partnerships with Forza Horizons franchise, the popular mobile game Age of Tanks, and others. Hot Wheels is doubling down on its owned digital content as well, releasing games including Hot Wheels Infinite Loop in 2020 and console game Hot Wheels Unleashed which launched in 2021.

The ‘Glow Party’ theme tour which will kick off its international tour with new trucks in an upcoming 9 stop tour across Europe. Fuelled by popular demand, the

Live Nation and Raycom-Legacy Content Company, in partnership with Mattel, are bringing Hot Wheels Monster Trucks Live back to the UK following hugely successful sell-out shows in 2020 and 2022.

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After hosting some of our most successful shows earlier this year in the UK, the tour will be returning in 2023 with an incredible, new twist.

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As the #1 Monster Tuck Die-cast toy brand in the world, the Monster Trucks tour has given the brand a great start to 2022 as an immersive experience that brings audiences the only opportunity to see real-life versions of the famous Hot Wheels monster truck toys.

Hot Wheels Monster Trucks Live Glow Party will bring a whole new level of fun and excitement to arenas across the UK and will ignite the challenger spirit in all who attend.

HOT WHEELS CONNECTS WITH BOYS ON EVERY LEVEL, TO IGNITE AND NURTURE THE CHALLENGER SPIRIT WITHIN EVERYONE!

To celebrate Gucci’s 100th anniversary, Hot Wheels partnered with the fashion house to immortalize the 1982 Gucci Cadillac Seville. This Hot Wheels x Gucci Cadillac Seville is the first high fashion collaboration for Hot Wheels and first official collectible from Gucci. Gucci added Italian flair to the V8-powered sedan, and we went all out with this 1:64 collectible. This super limited-edition, Hot Wheels is outfitted with an allmetal die-cast body and chassis as well as Real Riders tires. Every exquisite detail, including the GG pattern and gold piping on the seats, is authentic to the full scale “Seville by Gucci” and sure to make this collectible a showstopper!

AN ALL-NEW HOT WHEELS MONSTER TRUCKS LIVE EXPERIENCE WILL LIGHT UP THE UK IN 2023 WITH THE LAUNCH OF THE GLOW PARTY.

This year Munchy Play launched the Hot Wheels Car Plate – the first of its kind to feature a built-in racetrack. Kids can race their cars around the signature orange Hot Wheels track, dodging obstacles along the way, before taking a pit stop to ‘refuel’. The plate features a 4cm track around its perimeter, which fits all Hot Wheels diecast cars. This innovative approach will continue with strategic partnerships across Hardlines, softlines and publishing. In Vehicles, Mondo’s expansive RC product line and Carerra’s new offering on Hot Wheels Slot-racing, join Bladez Hot Wheels Maker Kitz as key products to watch. Whilst a focus in Sotflines & FMCG will drive significant growth.

There are thrilling animal rescues supported by new Pontypandy Police recruits – Police Dog Shadow and Police Horse Kilo. Police Dog Shadow is an expert search and rescue dog, loyal and energetic, ready for every emergency with a snazzy selection of uniforms and accessories. While Police Horse Kilo, calm, proud and strong with a penchant for carrots, will do all he can for his rider and care giver, Police SGT. Rose Ravani. SGT. Ravani is kitted out with a brand-new high-tech Amphibious Helicopter that can tackle the most challenging predicaments with a high-powered search light, on-board heat-seeking technology, tactical navigation and more.

The Fireman Sam series continues to go from strength to strength as the #1 ratings contributor to Cartoonito2 The rescue team have returned with more heroes, emergencies and adventures. Marine Biologist, Jodie Phillips, voiced by Ayesha Antoine (Dr Who, Skins) joined the team and has a passion about all things Oceanic and drives the eco-education focus of the new episodes.

HELPING TO SAVE THE DAY FOR OVER 30 YEARS With over 30 years’ experience of entertaining preschool children, Fireman Sam and the Rescue Team in Pontypandy know a thing or two about safety. Set in the fictional village of Pontypandy, the series educates preschool children on the importance of safety in a fun and engaging way, with a lesson delivered in each episode.

Fireman Sam Season 13 is packed with a host of nail-biting situations, from investigating the Beast of Pontypandy to fighting fire on the water. There are blazing hot air balloons, riptide rescues and we discover the ghost of Pontypandy Pete on the haunted hayride.

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Jodie is intelligent, fearless and a natural athlete using her custom prosthetic leg on land and sea – a positive, vibrant role model for Pontypandy. When she isn’t collecting data on marine life in the Welsh seas, she is aboard the new Hovercraft helping Ocean Rescue!

The Fireman Sam brand is a fun, purposeful and trusted 360-franchise property with toy, consumer products, live events, publishing and Thecontent.Fireman Sam series has aired in over 100 countries and the popular YouTube channels have a combined 11 billion total views1 Season 13 launched in October 2021 and is now

Although the Firefighters are the main heroes, the rescue team has expanded in recent years to include Mountain, Ocean, Police, Animal and Air Rescue - whatever the rescue, wherever the emergency, the Rescue Team of Pontypandy will always be there to save the day!

LOOK OUT FOR SEASON 14 WITH A NEW PLANE AND AIRPORT PLUS NEW FRIENDS TO HELP!

Launching later this year, Season 14 will see the Pontypandy Rescue Team back to save the day on land, at sea and in the air with a shiny new eco-plane, an airport to fly it from and wonderful new friends to help! Explore the skies above Pontypandy with newcomer Pilot Krystyna as she navigates her shiny new plane through thrilling rescues! See the freshly built airport hangar and check out the dashing new uniforms for the entire Firefighting team. The modernised uniforms glow in the dark for daring night time rescues and the new helmet design brings the team firmly up-to-date. Marine biologist Jodie also returns, leading ocean conservation projects, and continues to teach the cadets about Season 14 will introduce our first ever double episode Christmas Special which sees Sarah Jones and Chief Elf Norman Price bring Pontypandy Wonderland to life. With gingerbread firefighters, candy canes, Christmas trees and snowmen, what could possibly go wrong in Pontypandy?

Preschoolers are encouraged to think about sustainable living and protecting marine life and the environment as well as educating them on how to be safe on the beach and at sea.

FIREMAN SAM LEADS THE WAY ON CARTOONITO

As the #1 infant & preschool brand in the world and sold in 150 countries Fisher-Price continues to amplify the power of childhood.

FISHER-PRICE JOINS IN MATTEL PLAYBACK!

Fisher-Price joins Barbie, MEGA, and Matchbox brands in the toy takeback initiative, which enables families to extend the life of their Mattel toys once they are finished playing with them.

The year-long initiative will comprise a range of activities and resources focused on supporting young children and their parents and carers with early childhood development (ECD) and reaching key milestones that may have been impacted during the pandemic. It will focus on how caregivers can incorporate simple techniques through play in the home environment to help support children’s learning. Family Action will also roll this learning out as a special programme at some of their centres.

The initiative will harness the 60-years’ experience within Fisher-Price Play Lab, the state-of-the-art toy research, design and testing facility where ECD Experts and tiny testers from new-born to five years old help create, evaluate and improve Fisher-Price toys. The Play Lab will provide resources, funding and Early Childhood Development-focused toys developed by the Fisher-Price Play Lab that ar e proven to help with social, language, motor skills and numeracy.

Funding provided by Fisher-Price to Family Action as part of the initiative will also allow some of the country’s most vulnerable families to be given further early years support through new programmes delivered by Family Action across the UK. Fisher-Price will also donate a significant number of toys that have all been designed and created to help with ECD, including social, language, motor skills and numeracy, which will be distributed throughout the UK.

The new programme is designed to recover and reuse materials from old Mattel toys in future Mattel products, keep materials out of landfills, and supports the company’s goal to achieve 100% recycled, recyclable, or bio-based plastic materials in its products and packaging by 2030.

This year to launch the Fisher-Price Play Lab, Fisher-Price joined forces with UK Charity Family Action to launch a charitable partnership and programme of parent and child-focused activities to help alleviate the impact of the Covid-19 pandemic on 0 to 5-year-olds’ early years learning and development.

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This year, Mattel announced the expansion of its Mattel PlayBack program to now include Fisher-Price toys.

The Mattel PlayBack programme supports Mattel’s product stewardship and circular design principles, and the expansion of the programme adds to a growing list of product launches and corporate initiatives that ladder up to Mattel’s ESG strategy and goals and support the company’s aim to contribute to a more diverse, equitable, inclusive and sustainable future.

Claudia Caron, Marketing Manager, Mattel, said: “It is very special and such an honour for Thomas & Friends brand to be able to recognise these outstanding acts of friendship by young children from all around the UK. The first ever Thomas & Friends International Friendship Day Awards have truly shown how incredible and remarkable children are, with hundreds of entries all demonstrating such kindness, putting others first and going above and beyond for their friends.” Gullane (Thomas)

Limited ©2022 HIT Entertainment Limited

To mark International Friendship Day on Saturday 30th July 2022, Thomas & Friends, proudly announced the winners of the inaugural ‘Thomas & Friends International Friendship Day Awards’. From hundreds of entrants across the UK, five young winners aged between 4 and 8 years old were selected by the judging panel and each presented with their award by musician and celebrity Dad, Aston Merrygold at a special awards ceremony. Each winner has shown an outstanding example of friendship, which has demonstrated putting others first, kindness, and going above and beyond to help a friend.

INTERNATIONAL FRIENDSHIP DAY!

The new content ‘Thomas & Friends: All Engines Go’ is a huge ratings success and is continuing into 2023!

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THOMAS & FRIENDS THE BIGGEST FRIENDS OF ALL!

The animation style allows for super expressive facial expressions and body language, plus lends itself to the physical humour that our young preschool audience enjoys. Now that the core engine characters are kids in the show, they are also voiced by child actors –making these characters even more authentic and relatable for our pre-school audience.

The refresh of the content ensures that the show remains relevant with pre-schoolers and parents, as they relate to the journeys that Thomas embarks on.

In 2021, the Thomas & Friends brand launched new content with a 2D animation look, this style update is for the next generation of fans, and retains core characters and themes as well as the well-loved locations on the Island of Sodor to make it easily recognisable.

An array of fully articulated figures and freewheeling vehicles with moving features can extend imaginative play, as well as the Fireman Sam Fire Rescue Centre, which opens up to reveal a feature-packed firefighters’ HQ. This twostorey play set has a working zip wire, platform with pulley and training dolly, control centre unit and more. There is also a wide selection of Fireman Sam dress-up items to explore, allowing kids to really get into role and play the hero.

For generations, children around the world have been enamored of the empowering and ambitious Barbie dolls, and now they can truly embody the fun and inspiring spirit of the brand with Rubies’ new dress-up range. Available across EMEA, and featuring popular styles based on fan-favourite dolls, the collection includes Astronaut, Ballerina and Princess costumes. Both the Ballerina and Princess designs feature reversible sequins on the bodice, perfect for creating two looks in one, whilst the Astronaut option is a jumpsuit with metallic finishes and attached boot tops.

Rubies 08453 070 707 www.rubiesuk.com

Central to the range is the Fireman Sam Electronic Spray and Play Jupiter Fire Engine: a vehicle full of fun features, including flashing lights and siren sounds.

Character Options 0161 633 9800 | sales@charactergroup.plc.ukwww.character-online.com

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All Barbie and Fireman Sam costumes are available to order now from Rubies’ official website, whilst the He-Man and Masters of the Universe costumes are launching soon.

Children can also strike up a conversation with Talking Fireman Sam, and step into Character’s wooden world of Fireman Sam.

Other new, highly anticipated Barbie ranges in development include accessory sets, costumes and more. Rubies has also announced the continuation of its successful Fireman Sam licence. The children’s costumes offer everything kids require to become the hero of children’s television for over 30 years, including a mask, hat, tabard and toy axe.

The Fireman Sam brand is one of Character Options’ leading pre-school brands, and the collection will be at its peak in the final quarter. Ideal for festive gifting, the collection taps into all core play patterns, with play sets, figures and vehicles all available within the range, allowing little ones to recreate their favourite scenes and dream up new rescue missions of their own.

Kids can help Sam speed to his emergency destination, playing phrases from the show along the way. Once at the scene they can douse the make-believe fires using the pump action water cannon. Just like Sam’s Jupiter fire engine – and those in real life - the Electronic Spray and Play Jupiter features an extendable rescue ladder platform, as well as opening panels and doors. It comes with an articulated Fireman Sam figure.

The success of the Barbie Make Your Own Dreamhouse has inspired the Bladez Toyz design team to create the lower-priced Barbie Pop-Up Boutique and Pop-Up Café. Both use the same assembly system and sustainable card material. Kids can make the easy-to-assemble boutique, complete with display unit and sales counter, then add re-positionable stickers to customise and decorate it ready for the big launch.

Incorporating STEM principles has expanded the popular Maker Kitz range. Barbie can now get scientific with new science-themed Maker Kitz. Options include the new Barbie Crystal Ballgown Science Set, which encourages children to learn the basics of science with their favourite doll brand by growing a sparkly gown made of crystals. The Make Your Own Bath Fizzers set, meanwhile, comes with all the ingredients needed to create Barbie bath fizzers which turn the water pink.

With He-Man making a return to Netflix in not one but two animated series - Masters of the Universe: Revelation, and He-Man: Masters of the Universe - Rubies is bringing the characters to life for new and older generations of fans alike. Rubies’ range of Masters of the Universe costumes includes a classic and deluxe He-Man and Skeletor, as well as an EVA Sword accessory. He-Man’s costume has a padded muscle chest and the Skeletor costume features additional 3D details such as detachable tendrils and a hoodedHe-Man:mask.Revelation is aimed at adults. The officially licensed Rubies costumes include a deluxe edition He-Man and Skeletor as well as a He-Man accessory kit, containing everything fans need to become the character.

The introduction of the new, collectible, pocket-money-priced Monster Trucks Mini Maker Kitz combines the Maker Kitz snap-fit construction and pull-back motor format with stickers used to create an unstoppable mini Monster Truck. With three different styles to collect, and hundreds of possible combinations thanks to switchable stickers and wheel colours, this low-price range beefs up the Bladez Monster Trucks offering for spring 2023.

The Pop-Up Café’s accessories include a chilled cabinet which can be stocked with food stickers to create an eye-catching display, plus table and chair with a sunshade ready for the first customers. Both are perfect for use with Barbie dolls and are available to order now.

02392 658 255 | www.bladeztoyz.co.uk | sales@bladeztoyz.co.uk

©2022 Mattel Klein Toys (49) 6345 408 0 | www.klein-toys.de

Sinco

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07793 121 778 | Daniel@sincocreations.com

Late autumn 2022 will see a raft of role-play products designed with Barbie fans in mind added to the Sinco Creations portfolio. This collection of innovative and contemporary toys and on-trend themes will help kids create make-believe Barbie scenarios.

Kids can enjoy a feast in the great outdoors with the Barbie Glamping Playset. This onthe-go BBQ has enough cups, plates and utensils for two, plus play food and condiments all wrapped up in a stylish carry case. There is also a seat for the guest of honour: a favourite BarbieGlamourdoll. of a different kind is taken care of with the Deluxe Wellness and Beauty Playset. This carrycase comes complete with facemasks and headbands for both the child and their Barbie, perfect for relaxation. Kids can also pamper themselves with a pedicure or manicure. With the Barbie Smoothie Station, kids can sit Barbie in their chair and take her order before making a blended fruit drink. This set comes with everything needed for pretend café play such as weighing scales, a blender, pretend fruit and a till to cash up at the end.

The pretty Barbie Toaster and its accessories provide kids with everything they need to whip up a delicious pretend breakfast. An appetizing meal can be prepared with the two slices of toast, butter, jam, milk and the fried egg. The pink toaster and all its accessories/ ingredients are made of high-quality wood and are therefore robust and environmentally friendly. As kids role-play, they can enhance their motor skills and imagination at the same time.Little bakers can prepare imaginative delicacies with the Barbie food mixer. They simply add fantasy ingredients to the mixing bowl and turn the crank: the beater starts to rotate and the ingredients are mixed. The machine is made of wood, a renewable resource that comes from sustainably managed and certified forests, and is ideal for imitation and role-play.

The Vlogger Vanity Studio is perfect for Barbie fans who like to go online to share cosmetic and styling tips. Kids place the brush and mirror on the table, prepare the makeup and lipstick, and then ‘turn on’ the microphone and camera. Everything is imaginary, meaning little stylists are only connected to the big wide world via their imagination. Kids can roleplay being an influencer or content creator as they show their followers how they do their makeup or nails. When finished, the accessories can be put away in the drawer or storage compartment of the sturdy makeup table. Creations

For more information about the Barbie Roleplay Portfolio from Sinco, contact Daniel Smith on the details above.

Sambro’s Mattel licensed Barbie collection is available to buy across major retailers in the UK and Europe.

The revitalised Thomas & Friends range features the iconic blue, yellow and red colour palette with fresh character graphics showing Thomas, Percy, Kana and Nia. The Switch-it Tri-Scooter features four interchangeable character plaques, the Deluxe Pop-Up Tent is shaped just like Thomas for promoting imaginative play, and the Engine Ride-On is perfect for kids just finding their feet.

Sambro Toys 08458 739 380 | sales@sambro.comwww.sambro.co.uk

The Sambro Barbie 2023 range includes extended formats focusing on jewellery, fashion crafting and wellness. It also includes the Barbie Campervan Bead Creation set, which features Barbie’s iconic campervan styling. The set features a collection of beads, three surprise charms and elastic string kids can use to create cute bracelets that children can share with friends or wear themselves. Other new launches include the Barbie Nail Stamper set, Scrunchie Maker and the Barbie and Me Pedi Spa.

Barbie’s Pets can travel in style with the Barbie Pet Camper Playset. This stylish RV, which can cater to two Barbie Pets, features three floors and accessories including a removable tent and telescope. The main cabin features a luxe pet bed, while upstairs there’s a swinging hammock and an attachable slide. Kids can open the transforming roof hatch, pitch a tent and imagine exploring the night sky with the telescope.

Sambro first launched its Barbie range in 2020 and since then has continued to design and develop exclusive ranges for the UK and EMEA markets. Focusing on Fashion, Crafting and MYO Jewellery, Sambro has worked closely with the Mattel team to deliver a range of products that are closely aligned with Barbie’s core DNA. Best-sellers include the Barbie Fashion Screen printer, shaped like the iconic Barbie DreamHouse and packed with everything a budding fashionista needs to customise clothing and bags with all things Barbie. The Barbie Fashion Wardrobe is packed with patterns, fabric and more; this set lets kids design a new collection of outfits for Barbie which can then be displayed in the wardrobe.

The Barbie Deluxe Tri-Scooter has a fully printed, anti-slip footplate with smooth sides, protective fork covers, a colourful clamp cover and rear wheel axle caps for additional safety and stunning aesthetics. The puncture-proof tyres have a deep tread, ensuring a smooth ride and extra stability, whilst the moulded handlebar grips provide comfort for little hands. The adjustable handlebars grow with kids while the stylish character graphics, inspiring slogans and shaped plaque make this scooter stand-out.

MV Sports 01217 488 000 | www.mvsports.co.uk

All Barbie Pets figures and play sets are compatible with one another for extended play adventures.JustPlayalso offers a great range of Barbie styling heads. The Mini Styling Head is great for on-the-go play, while the Deluxe Styling Heads feature a number of accessories including an innovative spinner that creates tie die effects with ribbon. The exceptional quality of the hair promises a realistic play experience as kids brush and style Barbie’s hair. Complementing the Styling Heads is a 28” Barbie with fully articulated arms to pose and style.

Barbie Pets Blind Bags are perfect for animal lovers everywhere. Each foil pouch contains a surprise pet figurine; there are 13 to find including a pug, deer, fox and bear cub, with each soft flocked figure standing approximately 1.5” tall.

MV Sports’ inspirational range of Barbie wheeled and outdoor toys features bright colour pops, diverse character graphics and, of course, the iconic Barbie pink.

Just Play www.justplayproducts.com | uksales@justplayproducts.com

Sambro’s hero line is the Sew and Style Machine. This fully functional sewing machine play set helps kids discover their inner fashion designer as they personalise a Barbie doll (included) with a variety of outfits and accessories using the fabric, needle and threader.

The 8-piece Barbie Pets Spa Day Playset features an expandable salon and includes three pet figures and four accessories. Kids can wash and trim their pet with the trimmer, then finish styling their figures with the brush. Each accessory can be stored in the grooming cart, and there is even a lounge chair for the pets to relax in while they are pampered.

The Barbie Pop-Up Dream Camper is a cool campervan shaped pop-up tent, fully printed with favourite Barbie characters. Designed for both indoor and outdoor use with its integrated floor, closed top and tie-back doors, the tent is the perfect open play space or hideaway for young kids. The handy carry bag means the Pop-Up Dream Camper is perfect for transportation and compact storage.

The newly launched Barbie Shimmer In-Line Scooter has a beautiful detachable mermaid tail doll carrier and an ombre shimmer stem wrap. Bright colour pops and dazzling mermaid graphics will turn heads while moulded grips provide extra comfort. The reactive rear footbrake and fully printed anti-slip footplate provide additional safety.

Fisher-Price toys allow children to discover the world in a safe way as they develop through interactive play. Kids can make their own music with Eldohm’s Fisher-Price line, which comprises a wide range of toy instruments to choose from. The cute animal designs and bright colours invite children to experiment with toys and discover all the different sounds and songs available. With these musical toys, children can take their first steps towards playing a real instrument later in life. Shaking the Animal Maracas creates sound and rhythm, while kids can also discover the sounds of different instruments and animals by pressing the different buttons on the animal pianos. The instruments allow kids to make their own songs or play along with existing ones. In addition to developing their creativity and sense of rhythm, children also develop their motor skills when playing the piano, or when pressing the tabs of the guitar and turning its wheel as if they were playing strings just like a real instrument. For more information, call or email Wanda Lieuwen on the details above.

Featuring Hot Wheels fan favourites Night Shifter, in signature metalflake dark blue, and the HW50 Concept drag racer with V10 engine and sidepipes in vibrant racing red, there’s a choice of three officially licensed sets of differing length and complexity.

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Starting with the 4.3 metre battery-operated set for ages five plus, there are bridge risers, Hot Wheels’ branded barriers and the all-important jump section with Hot Wheels fire ring - a key stunt feature of all three sets. The use of dry-cell batteries (not included) means the set can be taken pretty much anywhere. The mains-operated, 4.9 metre set for ages six plus adds more stunt elements; a narrow chicane element, a bright-orange looping section, a Challenge Accepted tunnel and a jump section with Hot Wheels fire ring. Turbo controllers with power-boost button maximise the potential of this layout. The mains-operated 6.4 metre set for ages six and over adds longer straights, a crossover section and high-banked curve for the ultimate race layout.

U.K. sales contact: Sina Ehrhardt - Export UK & Eire | eMail: s.ehrhardt@klein-toys.com- made with passion www.klein-toys.com kleintoys | theo_klein_gmbh | Toys | theo_klein_gmbh Mattel.2022© 5716 Carrera Revell UK 01296 660 291 | carrera-toys.com | office.uk@carrera-revell.com

Hot Wheels cars can now be seen on Carrera Go!!! 1:43 slot racetracks, for racing through and over the various stunt elements.

Toys

Eldohm (31) 689 930 046 wanda@eldohm.com

Night Shifter and HW50 Concept are also available separately in different colour variants. Being compatible with the wider Carrera Go!!! slot racing system, all sets can be modified using additional track sections and accessories to really push creativity with different layouts, and hone driving skills.

Klein

Ahead of Brand Licensing Europe 2022, Toy World caught up with Anna Knight, SVP, Licensing at Informa Markets to find out what visitors can expect and how the final arrangements are going for this year’s event.

As mentioned above, Paramount, Warner Bros, Hasbro, NBCUniversal, Mattel and Aardman are among the companies exhibiting at BLE 2022 so there are loads of brands for toy manufacturers and retailers to discover. Economic conditions are currently very challenging. Is this being felt by the licensing community, and are there still opportunities out there for the taking? The global licensing industry is now worth $315b.

One hundred per cent - we have noticed many more European visitors registering to attend. Are there any new big-name exhibitors this year that we should know about?

Visitor registrations are looking strong, and we’re confident they will also be up compared to 2021, as there were still several Covid-related restrictions in place last year which prevented some people from travelling to London.

Do you feel confident that we will see a greater number of European visitors at this year’s show after Covid previously prevented a lot of travel?

London calling

Last year’s BLE confirmed what we all thought we knew, which is how important face-to-face business is to the licensing industry, as well as how important it is to see brands and products in person.Armed with this knowledge, for 2022 we’re bringing branded product to life on the catwalk, bringing the License Global Theatre back to the show floor, offering loads of networking opportunities, and introducing orientation sessions and show tours for BLE first timers and newcomers to the industry. We want to make sure these attendees don’t miss any content that’s specifically relevant to them, because the show is jam-packed this year.

Many toy companies and brands will be showcasing toy-related licences such as Warner Bros., Hasbro, Jazwares, Mattel, IMG, Universal, BBC Studios, Paramount, NBC Universal, Aardman, Acamar Films, Asmodee, Asterix, Bandai Namco, Magic Light Pictures, Natural History Museum, Penguin Ventures, Sega, The Pokémon Company and many more.

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How is registration from exhibitors and attendees shaping up so far – are you on track to match or surpass BLE 2021? We’re currently on 201 exhibitors, which is well ahead of 2021 figures, with 30 of those exhibiting for the first time.

In June, The NPD Group concluded that ‘2022 could be the year of the blockbuster’ toy’: can we expect to see this reflected at BLE 2022?

For sure – blockbuster toys are often linked to big movie releases. After a drought of new films hitting cinemas during the pandemic, the movie industry is now back with a bang and audiences are filling seats (you only need to look at the success of Top Gun: Maverick for proof of that). In 2022, Jurassic Park, Minions, Lightyear, DC League of SuperPets and more will all appear on the big screen.

the volume and quality of retailers present, how everybody just loved being able to get together in a live environment and how important trade shows still are as a critical business driver for the industry.

BLE 2022 | Stand B200 More to Squish! reserved.rightsAllLLC.Holdings,ToysKelly©2022 squishmallows.com | @squishmallows

the money: How the new age of consumer spends’. And finally, on Thursday 22nd September – our sustainability and DE&I day – the opening session is a ‘Sustainability case study with Hasbro’ which is definitely worth grabbing a chair for. As this year’s show coincides with toy events in both LA and Dallas, and with the New York Toy Fair moving to September in 2023, can you give us any indication about next year’s dates?

Absolutely, we are mindful of these events and therefore, confirmed dates for 2023 are 4th-6th October, moving back one day from previously published dates to avoid any clashes with New York. How can readers secure their place at this year’s BLE?

That’s a rise of 7.75% on 2019, which, compared to retail sales overall, is an incredible achievement. It’s impossible not to feel proud of, and optimistic about, the future of this sector when you look at theseCinemastats.and toys have, in the past, been described as recession proof. When money’s tight, which it undoubtedly is across millions of households in the UK, we tend to stop spending on big tickets items like expensive holidays and things for the home, instead redirecting disposable income (where it exists) towards family experiences and keeping our children happy. We’re taking a deep dive into some of the biggest trends facing the licensing industry in our content programme at BLE, including ‘building a post-pandemic retail strategy’ and ‘how to retail (1pm), when president and COO Richard Dickson will deliver Barbie x Fashion in the License Global Theatre.Formore than six decades, as the world’s first fashion doll, Barbie has modelled the aspirations of generations and left her mark on pop culture. She is such an icon, in toys, in fashion, in licensing… but also in D&I and empowering children to be proud of who they are, which is something that really resonates with BLE’s values.

BLE

There are some great panel discussions over the three days, which will be of interest, including a panel from Mojo Nation’s Billy Langsworthy to coincide with the launch of the first Brands Untapped 100 that will explore the creative strategies and design thinking that goes into crafting authentic, successful brand extensions.

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The Creature Cases has an exciting pace, great characters and is hugely toyetic, whilst also providing educational content that is genuinely fascinating to kids and endorsed by parents. The first series launched worldwide on Netflix in April and went straight into the top three in the US and other key markets worldwide which has been very exciting for us. There are more episodes set to launch at the end of this year and into 2023, and we’re looking forward to announcing a master toy partner shortly. For licensees, there’s a great mix of elements to draw on, from brilliant detective action, vehicles and gadgets alongside natural world and zoological themes.

The nostalgia trend that began during the pandemic is still going strong and we’re seeing tangible results from that; all of our classic properties continue to perform incredibly well. For instance, Batman continues to be a kids’ favourite, supported by the success of the theatrical release of The Batman movie earlier this year. Later this year, we’re extending the brand into pre-school with Batwheels, the first ever animated Batman series aimed at younger viewers, which will allow us to bring the excitement of the Caped Crusader to a whole new demographic.

Our talented creative team in New York has joined forces with TeamTo, the animation studio behind PJ Masks to deliver a truly stunning show that is being enjoyed by children around the world.

Shipping costs and inventory problems have eased slightly but now we have inflation and the cost-of-living issues layered on top. These pressures are going to have a potential impact on consumption at least until the end of the year, and it’s not just confined to the UK but is happening in all major markets. However, we know that in challenging times, consumers look to the familiar franchises that they know and love. Overall, we’re cautiously optimistic and with the new Warner Bros. Discovery organisation, we have the chance to engage with more audiences than ever before.

We are very excited about Warner Bros.’ merger with Discovery. It will open up some incredible opportunities and has come at the optimal time as we prepare for our centenary year in 2023 and the raft of global celebrations which will mark it. The power of Warner Bros. and our iconic franchises – DC, Wizarding World, Looney Tunes and classic animation, Game of Thrones, Rick and Morty, The Powerpuff Girls -- coming together with Discovery and its powerhouse global brands expands our footprint exponentially, helping us to reach more consumers in more markets around the world.

The changing content landscape led by the growth of streaming and social platforms has really altered the way that families engage with brands. As a result, the speed to market has accelerated in recent years, shortening that period from screen to shelf, which means that lead times and conversations need to happen a lot earlier to meet consumer demand. Of course, Octonauts has 10 years of broadcasting success but our latest toy launch with global master toy Moose Toys saw the Octonauts Above & Beyond toy line hit shelf within 10 months of Netflix’s launch of the spin off-series. That window will continue to get smaller and smaller, so companies that can react quickly and deliver on those expectations will be in a strong position.

The Creature Cases is a new animated pre-school series which is generating a huge buzz with incredible ratings since its global launch on Netflix last spring.

I’m with the brand

As BLE approaches, Sam Giltrow speaks to the great and the good in the field of Licensing as they share their latest news and look ahead to upcoming developments for their properties.

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The ability to showcase content across so many touchpoints has also created a lot of opportunities to reach wider audiences. In this climate, high quality programming really does shine through, which is why a show like The Creature Cases, with no previous awareness, can gain momentum and a global fanbase in a very short space of time.

Julian Moon Senior vice president, Warner Bros. Consumer Products EMEA

Lisa Macdonald SVP of Commercial and Franchise Development, Silvergate Media

BLACK ADAM and all related characters and elements © & TM DC and Warner Bros. Entertainment

Inc. (s22)

The property I’m most excited about showcasing has to be The World of Peter Rabbit. 2022 marks 120 years since The Tale of Peter Rabbit was first published and our anniversary celebrations have seen the launch of our second collaboration with Cath Kidston and an incredibly successful DTR with Marks & Spencer as well as a new immersive experience at Blenheim Palace. Internationally, we’ve launched a multi-city touring exhibition of original Beatrix Potter artwork in Japan and seen amazing sales in North America with Pottery Barn. We still have even more to announce this year and will use that momentum to head into 2023 which is the Year of the Rabbit – we couldn’t have scripted it better if we tried. Retailers continue to consolidate in what is already a highly competitive and crowded pre-school space. Fortunately for us, as licensors of classic brands, the pandemic has shown us that parents and gift givers continue to turn to classic, literary properties as a reassuring and trusted purchase. Therefore, we are in an enviable position with regards to our licensing portfolio. However, I am always interested in investigating new and exciting channels that enable us to go direct to our highly engaged fans in the form of subscriptions, social commerce and print on demand offerings. The latter is an opportunity led by the changing retail landscape, the need to consider sustainable options and the consumer demand of wanting things yesterday. It allows us to have an always on mindset with the ability to focus on the typical seasonal peaks as well as being able to react very quickly to new trends and opportunities alongside our trusted licensees and partners Specifically focusing on the toy sector, BLE is going to be particularly key for two of our clients; firstly, Rainbow Group’s Pinocchio and Friends launched earlier this spring on CBeebies and has already proved to be a hit with young audiences. In May we announced the appointment of GP Flair as master toy partner for Pinocchio in the UK and we’ll be at BLE talking to potential partners about building the overall brand awareness around the toy launch in spring 2023.

During the current cost-of-living crisis, we are fortunate to have IP which appeals to all demographics. It’s a classic and low risk, with beautiful artwork which is able to cut across so many product categories.

With runaway inflation and so much economic uncertainty, there is already a negative impact on volume of licensing sales and, it would appear, across all sectors. This crunch will become even tougher as we head into our industry’s key winter sales season which will coincide with further cost rises in utilities. I don’t think we’ll be looking at a bright economic winter in 2022, but against this negative backdrop is the opportunity to be flexible and creative, offering value to the consumer in tight economic times; if we can achieve this for our clients we will win through long-term.

To top it all, we are also developing a permanent visitor attraction in honour of our author Sam McBratney who sadly passed away in September 2020. This will be launched in autumn in his hometown of Lisburn, Northern Ireland. We have also just finalised a deal with the market leader in pre-school theatrics, Fiery Light, who are planning a tour across the UK from AW23. In addition, at BLE we will be sharing new artwork and a new style guide which works “All Year Round”, so we have lots to talk about and so many opportunities to grow our brand further.

Big and Little Nutbrown Hare have captured the hearts of children and adults alike for over 25 years and the property has become a staple brand across the UK market that continues to grow. We are releasing our new hardback this month, l Love You All Year Round: Four Classic Guess How Much I Love You Stories, and this is the message we will be echoing on our stand and in our meetings. Guess How Much I Love You works all year round.

Pindy InternationalO’BrienLicensing and Market Development director, Walker Books CommercialSpreidirector, Penguin Ventures (Penguin Random House Children’s)

Frankie Lisle - Managing director, Lisle Licensing

David

Touchingbase

We are excited about taking three of our brands to BLE this year, but the single property that is our crown jewels – Guess How Much I Love You - has now sold 55m copies worldwide.

There are many challenges which retailers, licensees and IP owners are facing. The supply chain issues have led to stock issues; delays in stock arriving on time then leads to over-stock issues, which is particularly challenging for apparel licensees that are season driven. The cost of living crisis is contributing further and compressing all our margins. Retailers and manufacturers are having to be more open and flexible and work within new business models. These can, of course, be seen as Weopportunities.haveseenretailers becoming more of a marketplace in-store. As a result, retailers and brands are merging to get to the consumer. Businesses are investing hugely in e-commerce and direct to consumer is becoming hugely important. During the pandemic, consumers were forced to change their buying habits and shop online more. This is now normal consumer buying behaviour; we are a lot more confident about buying online and returns are so much easier to process too. The challenge is getting the marketing mix right to persuade the consumer to buy. Manufacturers need to ensure the product being offered is good value and high quality and this means marketing effectively to get your consumer’s attention. Digital marketing is playing a huge role.

As always, we will be displaying a selection of products on the stand and for the first time, we are planning to have a Guess How Much I Love You nursery which we are really excited about. We are also in the process of developing homeware products with retailer Thalia in Germany which will be launching in spring 2023, so we will have so much to share with potential homewares licensees in the UK.

Secondly, Milo burst onto Channel 5’s Milkshake! in autumn 2021 and is consistently high in the ratings due to its fresh and innovative role-play content, and recently announced confirmation of a second season for 2023. With Bandai leading on master toy for summer 2023, along with a variety of marketing initiatives which will take the brand through to the toy launch, BLE should be a great platform for discussions with interested partners.

Pip and Posy has also secured several major broadcast partners internationally, and series two is already in production. The response from licensees has been enthusiastic with a number of leading names already signed and exciting opportunities across further categories.

The Pokémon Company International has only one property – Pokémon – but the iconic brand’s continual innovation and dynamism keeps us constantly excited about it and its future. Having complete focus on Pokémon allows us to explore a wide variety of new avenues to keep it fresh, relevant and at the forefront of global entertainment. From new releases and innovations in the wide-ranging Pokémon portfolio - including video games, apps and animation, the Trading Card Game etc – to bold new collaborations across a fantastic and varied range of categories from both the mass-and luxury markets, Pokémon remains a true 360-degree franchise that continues to achieve

The current growth in our toy sales is really encouraging and we’re looking at increased expansion in 2023. Mindful of the increasing cost of living challenges consumers are facing, we are working with our partners at Wow! Stuff to ensure our Gruffalo master toy range covers all price-points, from We’re also taking every opportunity to bring environmental awareness closer to the consumer audience with a strong push on sustainability, which runs right across the company. Our experiential events are designed to show children how to engage with the natural world, explore their surroundings and connect with the environment, inspiring them to treasure it, be aware of their impact and how they can play their part to help on issues such as global warming. Obviously, we also feel we have a responsibility to do what we can to minimise the impact of our products on the environment, especially as they are created for young children. Our conversations with licensees increasingly centre on sustainability, whether that’s in reducing packaging, switching from plastic to better options, using organic fabrics and so on. We’re really heartened with the response from licensees to this escalating and important trend in retail which so many consumers are now demanding.

Mathieu Galante Licensing director, EMEA , The Pokémon Company International Aidan Taylor-Gooby Head of Licensing, Magic Light Pictures

We’re particularly excited about showcasing Paddington at BLE this September as it has been an incredible year for the beloved bear who The Adventures of Paddington Series 2 launched this year, with the third series in development. In the UK, fans could get their paws on the first Paddington McDonald’s Happy Meal promotion and there were new experiential offerings. New major brand partnerships and collaborations will be announced for launches later this year and into 2023. Paddington’s partnership with UNICEF expands to seven countries, raising vital funds for children around the world with Paddington’s Postcards approaching 50K sign-ups in the UK. Paddington will enter British and Irish classrooms to help children learn about healthcare as part of UNICEF’s Outright campaign this autumn.

After a sensational 25th anniversary year which saw Pokémon become the fifth biggest licensor in the world, we’re gearing up for the release of next generation video games Pokémon Scarlet and Pokémon Violet later this year, which feature three new starter Pokémon and a

We’ve had huge success this year with our toy partner Jazwares, which launched its biggest ever Pokémon range including a host of innovative new products, which puts us

IRL, Selfridges London exclusively showcased the collection in a dynamic space for two weeks from launch, including a digital treasure hunt. We’re excited to explore further innovations like this – or something completely new – as eCommerce becomes increasingly important, while also creating destination pop-ups in physical stores such as our recent collaborations with Harrods and Hamleys.

As an evergreen brand, Pokémon has experienced huge changes at retail over the years but has sustained its appeal, demonstrating its popularity and adaptability, so we’re confident of responding with panache to today’s evolving retail landscape. Having maintained its broad retail reach – from high end to high street, from mass chains to independents, both bricks and mortar and online – the brand is in a strong position going forwards.

There continues to be more competition with emerging properties coming from the digital and streaming space, combined with a squeeze on space in bricks and mortar. But equally the growth of online retail continues to broaden opportunities for more properties to be included and available to consumers.

We’re really looking forward to talking to people about Pip and Posy, our first-ever TV series which launched last year on Channel 5’s Milkshake!, and is also available on Sky Kids. We’re seeing very strong engagement for the show, with almost 4m UK TV viewers plus another 10m plus on YouTube.

Packed with warmth and humour, the series is a joyful celebration of the friendship between Pip and Posy, whose lives revolve around a wonderful world of play. Young children can recognise their own experiences as the pair work through the up and downs of their relationship through their

In this changing landscape, Paddington benefits from being a classic brand and a modern hero, and consumers continue to be drawn to known and loved characters with strong roots. Indeed, as well as offering a multi-level content plan, in 2023, Paddington will be celebrating the 65th anniversary of the original publishing. We’ve turned the changing retail landscape into more opportunities for the Paddington brand and our licensees by adapting our own retail offering during the pandemic with the creation of the official Paddington online store. Plus, when the world re-opened, we expanded the Paddington Destination (Shop and Store.com) with the Paddington Café, a unique brand space to enjoy at Paddington Station.

We’re also eagerly embracing the opportunities being created by innovative new technologies, which enabled Pokémon to enter the metaverse for the first time recently in a ground-breaking collaboration with Yahoo Ryot Lab, Selfridges and designer Charli Cohen. The campaign created an innovative virtual store, Electric/City – a first-of-itskind immersive video experience giving exclusive access to the Charli Cohen x Pokémon collection, which was heavily featured across social media.

© 2022 DreamWorks Animation LLC. All rights reserved. Source: Netflix Viewership Data; Monitored by Flix Patrol, YouTube, Google Play, Spotify, Apple Store, Apple Music, Amazon Music, Pandora. PRENO.1SCHOOLSHOW! DOWNLOADS!APP500m+OVERYOUTUBEVIEWS!

Vanessa Andreis - Franchise Planning & Partnerships director, Beano Studios

Touchingbase

We have also experienced a resurgence in adults rediscovering children’s pastimes and products and bringing together family play. We have become more open to digital experience and opportunities, with NFTs and the metaverse becoming more and more integral, enhancing consumer engagement offering collectability and driving brand relevancy across ever-evolving digital platforms. Finally, sustainability has now moved from a cause to standard practice. Consumers, particularly Gen Alpha and Z, are no longer looking for businesses to do the right thing – they expect it.

We’ve been thrilled at the fantastic reaction to our pre=school animation Dino Ranch. It’s been a huge hit with audiences worldwide and we are excited to be working with best-in-class licensees to bring the franchise to life off screen.

The hotly anticipated Jazwares toy line has now launched in the UK, with story and activity books from Scholastic also available. We’re layering in a new app, puzzles, bedding and dress up in Q4, and there are exciting opportunities across additional categories forWe’re2023.undertaking a huge marketing blitz across TV, digital, PR, influencer and social media as we head into Christmas, including some special Dovetailingactivations.withallthe marketing momentum around the CP launch is the arrival of all-new content. Disney + will be dropping the first episodes from Season 2, and Tiny Pop, which launched the series with great success in April, is set to premiere the back half of Season 1 this autumn. Our theme for ’23 is ‘Aim high and fly’, as we launch an exciting tentpole special in which the young ranchers team up with new flying partners. This will introduce new flying pterosaurs, new outfits, vehicles and locations, and with additional flying episodes across the series, it presents exciting Ecommerce continues to grow, and this is an area we are investing in with initiatives such as our recently launched Boat Rocker-managed Amazon Dino Ranch store. Featuring a wide selection of products from toys and puzzles to books and homewares, it also contains video content and information about the series along with dino facts to add value for shoppers and give them a more immersive experience.

A property I am looking forward to showcasing at BLE is one with almost 40 years of history, a number-one best-selling action figure line and over $8b dollars in retail sales since Paramount acquired the brand 10 years ago - Teenage Mutant Ninja Turtles. I’ve worked on the brand many times over the years as both a licensee and now as the licensor. What’s so exciting is we have activations in place that will appeal to both the adult fans that grew up with the brand as well as introduce a whole new generation of fans to Leonardo, Raphael, Michelangelo and Donatello (plus a few new villains along the way). What better way to bring Turtles back to the cultural Zeitgeist than a theatrical movie produced by super-fan Seth Rogan, known for cult movies like Superbad?

The inventory challenges retailers have been facing continue to impact getting new brands/product onto shelf, however, bricks and mortar remains key and so we are taking a parallel approach, combining our online presence with securing strong listings at specialist and mass retailers, supported by special in-store promotions and marketing activity.

From Brexit, to Covid to inflation, it’s certainly been a challenging two years for retailers, the repercussions of which will still be felt through the end of this year and beyond. Stock availability and delivery timings still seem to be a challenge and I think nothing demonstrates this better than walking into retail stores and seeing promotional planogram end caps with missing product lines. Retailers are also having to adjust to shifting consumer shopping habits and maintaining the balance of on-line versus instore sales. Even the world’s largest online retailer, Amazon, is adjusting as stores re-open and consumers’ spending habits shift. We cannot talk about retailer challenges without touching on the inflationary pressures hitting consumers’ pockets across all categories. While media headlines have focused on gas prices, we’ve also seen the struggle between retailers trying to hold retail prices and suppliers trying to pass costs increases onto retailers. The widely reported Tesco and Heinz price row demonstrates this challenge perfectly and we are hearing the same discussions are happening across multiple licensed product categories.Conversely, times of challenge also bring with them opportunities; it forces retailers and suppliers to think smarter, to innovate and to drive change. I’m excited to see new retailers emerge and established retailers test new opportunities. Primark trialling click-and-collect is a great example. 2023 is going to be an incredible year for Beano as it celebrates not only its 85th anniversary but huge milestones for Minnie the Minx, Rodger the Dodger and The Numskulls. There’s huge excitement for the amazing events and celebrations we’re planning to celebrate this momentous year, with a range of partners both in the traditional and experiential space who are planning real stand out activity.

The biggest challenges post pandemic are the change in consumer behaviours towards retail and the rise in the cost of living. There was a huge shift with customers steering towards online shopping and being less reliant on the high street, which accelerated retail and licensors to adopting a more direct to consumer model.

Loved as much by readers today as those who grew up reading the comic, Beano is a very recognisable brand with a huge fan base who will be looking forward to participating or owning their own piece of Beano history. Together with Rocket Licensing, we are in the midst of creating and developing exciting partnerships and programmes that will allow us to continue bringing mischief and laughter to the world for the next 85 years.

Venetia Davie VP Consumer Products & Experiences, UK, IRE, ANZ & Israel, Paramount

The costs of resources, materials and shipping are all increasing dramatically and outpricing certain lines out of the retail environment. In turn, consumers have become more cautious and are looking for value for money purchases. As licensors, we have had to adapt and look at eCommerce as a mainstream retail outlet and understand what our data is telling us in terms of our consumers’ demographics, buying trends and expectations from a brand point of view. But there are also great opportunities with bricks and mortar brand experiences becoming more and more important once again, as retailers put the oomph back into retail; this can be linked with digital possibilities and offering increased engagement above and beyond a retail purchase.

Emmanuelle Cadet - licensing director UK, AUS, EMEA, Boat Rocker

The past year has seen an abundance of new content partnerships and product launches. 2022 Entertainment offerings have burst into the forefront for fans on YouTube and Netflix, with over 500 minutes of original animation. Looking ahead, the My Little Pony: Make Your Mark special sets up the action to come in a new 44-minute Holiday Special, titled My Little Pony: Winter Wishday, which premieres in November. We anticipate continued interest in the brand based on the success of the Netflix movie and additional entertainment offerings this year, and in turn the ongoing impact on consumer product categories including toys, games, apparel, digital gaming, publishing, accessories, food & beverage, health & beauty, housewares and fashion.

With an upcoming 40th anniversary in 2023, we’re most looking forward to showcasing My Little Pony. This nostalgic brand continues to prove its appeal to consumers across the globe and, to this day, stays fresh among the pop culture sphere through a diverse range of consumer offerings, from toy and fashion to entertainment. By mixing nostalgia with current trends, My Little Pony has cultivated a dedicated community of fans and collectors that embody the core themes of friendship, exploration, selfexpression and most importantly fun. And the future is bright, with exciting new ventures.

The retail landscape has shifted tremendously in the past few years. Every day the tides shift and seemingly a new external factor arises, ultimately impacting licensing decisions and business goals. The challenge is for partners and brands to strategically anticipate consumer wants and expectations before these external factors make that decision for them. Ultimately, this is an opportunity to improve consumer connections and get more in sync with consumer aspirations. At Hasbro, our mission is always to create the best play and entertainment experiences for fans and families across the globe and by anticipating what consumers want we can make smarter We have multiple amazing properties to showcase at this years’ BLE and are particularly excited about Super Sema and Toad & Friends. They are two new properties with very meaningful reasons for being and offer toy companies an amazing breadth of creative options to develop unique and wonderful products. We can’t wait to debut them and show what they offer.

Paul Bufton - Vice president Consumer Products, EMEA, NBCUniversal

As a retail first agency, we are always listening to the needs of our retailers, and the changes happening to consumers. Post pandemic, there is certainly a real customer shift in wanting to experience the brands they love. This is an opportunity for us in licensing to bring real licensed experiences to consumers both through products, and activations. Brands need, and can, bring a real positive quality of life to consumers – so The Point.1888 is always thinking of new and innovative ways to deliver this, via purpose-led products. We are also hearing and working with our retailers on solutions in licensing around the cost-of-living crisis. More so than ever, we need to support our retailers in ensuring every licensed product offered at retail is offering both true value and an amazing experience for the customer. Lastly, customers are also evolving in the way they are consuming brands. For example, the huge emergence of YouTube properties in the kids’ space, away from the traditional linear and movie properties, means we need our products and brands to Obviously, at this year’s BLE, we’ll be celebrating our blockbuster franchises such as Jurassic World, Minions and Trolls but the property we’re really looking forward to sharing with everyone is our new TV show for pre-schoolers – DreamWorks Animation’s

My Little Pony is also looking to hit the runway soon with new strategic partnerships coming out of the UK to elevate the brand among apparel and footwear offerings. New partners such as Fabric Flavours, Irregular Choice, Skinnydip and more will join in the 40th anniversary celebrations with exclusive products including a three-piece collection later this year from Skinnydip consisting of a phone case, makeup bag and wash bag with retro artwork.

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Marianne James - VP, Licensed Consumer Products, EMEA & Asia, Hasbro Bethan Garton - CCO, The Point.1888

It has such a fresh, modern feel, and it embraces so many things pre-schoolers love – unboxing, doll-house play, adorable cats and catchy songs. It’s performed incredibly well on Netflix and YouTube and is launching imminently on free-to-air networks across the region. Consumer appetite for official merchandise has been huge. In the UK, Smyths had to bring forward the launch of Gabby’s Dollhouse toys to June this year to meet demand and trailed the launch of the product on its website from March onwards. This is a great example of Universal’s expertise in building a completely new property in a category where we previously didn’t have a significant presence (pre-school), and we’re delighted it’s had such a fantastic response. We’re excited to build on this success in 2023 and will be expanding Gabby’s Dollhouse into new EMEA markets and categories including fashion, home, publishing and more. Retail is undoubtedly in a difficult spot, but the optimist in me believes the opportunities are greater than the challenges we’re facing. Supply delays, shipping costs and the price of raw materials are still major concerns, but the main thing on everyone’s mind now is the cost-of-living squeeze and rising inflation. None of us can predict with any accuracy how high it will go. However, if previous recessions and the pandemic taught us anything, it’s how to deal with the unexpected. Lockdown helped us to future-proof the business in many ways; we had to work even more closely with our retail partners and licensees to embrace all the opportunities provided by the exponential growth of eCommerce. We’ve become a lot more data-driven; our ability to track and collect information and then use it to communicate with our partners has improved significantly and made us much more proactive and nimble. Tough times are often a spur to innovation and out-of-the-box thinking, and we’ve been inspired to reach new markets, such as pre-school, and further expand our kidult/adult offerings. One key focus for us has been developing products for the adult market to celebrate the 40th anniversary of E.T. this year, and the 30th anniversary of Jurassic Park in 2023 – there’s a lot of equity in both brands, especially in apparel. And for kids/kidults, there’s a wealth of innovative, imaginative products making waves at retail such as Wow! Stuff’s Jurassic World RealFX Baby Blue animatronic dinosaur. We’re expecting bumper sales during the festive season for this item. The great thing about the Jurassic World franchise is that it’s timeless. The appetite for new products is consistently strong and not just limited to when new content releases.

An independent licensing agency, with an innovative approach to brand management. WINNER! WINNER! launching AW23. Best Pre-School Best SeriesChildren’sWatchon h your brand deserve to b . viewsBILLIONon120most inpreschooldemandshowintheworld2020-2022sofar! ProgrammePre-School

Duncan Tate Global head of Hardlines, Consumer Products, Moonbug Entertainment

At Brand Licensing Europe our main focus will be CoComelon, Blippi and Little Angel. In addition, we will preview some of our exciting new and existing properties including Little Baby Bum, Lellobee and Oddbods.

Since the launch of the licensing programme in 2020, the business has already developed a strong portfolio of over 300 licensees globally. This has enabled us to tap into local market nuances.

Blippi has incredible momentum with continued distribution expansion bringing the content onto new platforms as well as the launch of new content formats, such as the Blippi Wonders animated show. We have been working closely with Jazwares, our master toy partner, to ensure we reflect this momentum back into the product line as well as expanding selected products and categories that have worked well to date. We are extremely excited about what’s to come for Blippi as we continue to expand our partner base and grow our Little Angel is Moonbug’s first acquisition since becoming part of Candle Media and is one of the fastest growing kids’ channels on YouTube. As a company we are continuing to create and acquire popular IPs and subsequently turn them into global entertainment franchises. We are close to announcing our master toy partner for the brand and will be developing an innovative and truly unique pre-school offering that ties to the core themes and attributes of the show. We are excited to launch the brand and continue the development across new categories through 2023 and beyond. We have a number of new and existing brands that we plan to launch a consumer products programme for in 2024 and beyond and we recently signed Just Play as our global master toy licensee for some of these much-loved IPs. The agreement will see Just Play develop an extensive range of toy products and the portfolio of brands will include pre-school favourites such as Little Baby Bum and Lellobee City Farm. This partnership reflects our ongoing commitment to bringing new opportunities for our fans to interact with our beloved characters and extend the storytelling to the home environment

C M Y CM MY CY CMY K www.toyway.co.uk Visit us on stand 20F54 at Autumn Fair For more information email sales@toyway.co.uk From wooden puzzles to highly detailed models from our NHM collection, we have everything dinosaur for your store! All in stock and available for immediate delivery! Scan the QR code to see the full range. Dinosaurs_OCT_2022.indd 1 12/08/2022 16:15

CoComelon continues to go from strength to strength and the master toy line from Jazwares launched in late 2020. Since the initial launch we have expanded our offering with many new brands and categories. The programme has delivered several top product awards, culminating in CoComelon being awarded the Best Licensed Brand (entertainment, character) at the 2022 Licensing Expo in Las Vegas.

We’re off the page and on an adventure... © FW & Co., 2022 © Snowman Ent., 2022 © Salspot., 2022 © The Estate CMB., 2022

There’s something magical about entering through the doors at the Natural History Museum.

Sustainability is one of the first discussions we have with any new potential partners, and we’re looking at new and innovative ways to minimise the impact we make on the planet.

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I’m excited to meet with our licensees – both existing and potential – at this year’s BLE. There are significant opportunities within the toy sector, and we’re prioritising meaningful conversations that lead to strategic and successful partnerships. The property we are most looking forward to showcasing at BLE is, unsurprisingly, Bluey. We have a really strong licensing programme in place which we’ve been able to grow thanks to an amazing pipeline of content, including the recent release of series three on Disney+. We have great partners on board including Penguin Random House, Moose, VTech, Hasbro and Crayola, and we couldn’t have asked for a better start in the UK and across EMEA, which we’re looking to grow and build upon in the next year. The crowning achievement for me has been the US launch; to get a non-US show and licensing programme off the ground in the US speaks volumes.

There are many opportunities to think about these things creatively. People want to experience the brand in different ways, and these ways have to be merged in quite a subtle and sophisticated manner. It’s no longer simply a case of going to the theatre and exiting through the gift shop.

It doesn’t matter whether they attended with their family, school, or not even at all; but for our end consumer, there’s value and respectability behind the NHM name. When you see NHM product on shelf, you can be assured it’s been considered, checked and approved for scientific accuracy.

Emma Russell Senior Licensing manager, Natural History Museum

It’s such an exciting time for Wallace and Gromit as we head into production on a brand-new film, which will release on BBC and Netflix in 2024. Leading up to this we will be releasing a new VR adventure on Meta Quest as well as celebrating 30 years since the release of The Wrong Trousers. We have high hopes that we will develop some cracking partnerships. We’ve really missed the high street in the past couple of years and we hope that footfall and spend will continue to recover. Categories such as licensed toys, apparel and gifting still rely heavily on pick-up lines and impulse purchase, so any growth in these sectors will present an opportunity for licensed products. Our biggest obvious challenge will be the economic headwinds which, as well as taking cash out of consumers’ pockets, may also impact overall retail space as general retailers and supermarkets focus more on commodity items

I believe the licensing landscape changed about three to four years ago and the challenge for us now is working with partners and stakeholders to offer a more diverse experience than simply going shopping to buy a product, or going to a theme park, or going to the cinema. All these elements have merged, so we’re trying to create combined experiences. Everybody’s thinking about what experiential looks like in this sense – it could be in-store theatre, or it could be standalone experiences which merge these elements together. For example, new Moose Toys’ Bluey products were launched with Camp in LA hosting a dance party and meet and greet in a re-creation of Bluey’s bedroom and backyard.

In addition, we’re committed to prioritising environmental sustainability – not just at the heart of museum’s operations – but across every milestone of a product’s life.

The average five-year-old will be more than happy to pull us up on any errors.

For each person that visits the South Kensington or Tring sites, that spark of magic comes from something unique to them - whether it be the impressive architecture, the colossal blue whale ‘Hope’ in Hintze Hall, or the world’s most diverse collection of dinosaurs and fossils - including the beloved Dippy the Diplodocus.

One of my new favourite things to do in the Museum is to walk through the halls on a standard busy day. It’s a joy to see your consumer interact with and immerse themselves in the brand. Children observe their surroundings with giddy delight; for them it’s a place of wonder and curiosity. For the grown-ups, there’s a special bond; a warm fondness and nostalgia that conjures up vivid memories of days spent making new discoveries.

Over 5m visitors walk through those magical doors every year, with 73% of them stating that dinosaurs were the main reason for the visit. I guess you could say we’re the home of dinosaurs – in fact, the museum’s founder Sir Richard Owen was responsible for coining the term “dinosaur” back in 1842. Although our dinosaur collection has timeless appeal, there are a staggering 80m specimens within the broader collection; there’s something for everyone to form a connection with.

Andrew Carley - Director of Global Licensing, BBC Studios Rob Goodchild - Commercial director, Aardman

The closure of some major retailers has left a lot of space on the high street and that space can be used imaginatively and creatively. Rather than filling it with yet another retailer, there’s a chance to create experiences. BBC Studios did this with The Green Planet AR Experience powered by EE 5G, which took over a space in central London to present an immersive augmented reality experience, hosted by Sir David Attenborough, which was inspired by the series.

Shopping can be quite one dimensional which is all very well if you’re an adult, but if you’ve got a family in tow, to just walk in, buy something and walk out can be quite a difficult experience. Trying to think creatively around what shopping will look like in the future is, I think, an exciting challenge. I don’t want to suggest that bricks & mortar shopping will disappear, far from it, but now there’s an opportunity to layer in other activity. Such experiences can be really powerful and long-lasting in cementing that allimportant relationship between consumers and brands.

Contact Us: Emma Russell Senior Licensing emma.russell@nhm.ac.ukManager07823827258 www.nhm.ac.ukContactUs:

The third series of Bluey was given a global release on streaming platform Disney+ and the second series made its free to air debut in August in the UK on CBeebies while, more recently, Hey Duggee began its fourth series in the UK at the beginning of September. For BBC Studios, this new content gives fresh impetus to its licensing programme which places children’s brands as the cornerstone of its activity.

Although Bluey is now on its third series since launching in 2018, the licensing programme is still relatively young. Hey Duggee, now on its fourth series and with a recently announced theatre tour beginning in December, also has a solid platform for growth, but is more rooted in the UK market.HeyDuggee has some great partners on board such as Golden Bear, 8th Wonder, HTI Toys, Ravensburger, Character Options, Trends UK, MV Sports and RMS International. It also has a strong apparel programme, and a publishing partner in Penguin Random House. BBC Studios wants to build on the broad, established programme it has in the UK and replicate that in other European markets including France and Spain and also expand into markets such as WhilstChina.BBCStudios also operates licensing programmes for brands including Doctor Who, Top Gear, Only Fools and Horses and BBC Earth, the launch of its new Kids & Family division offers more new content for which the company hopes to use its global infrastructure and international reputation to drive new business.

Bluey has strong global and multi-territory licensing partnerships with Moose Toys, Penguin Random House, VTech, Hasbro and Crayola with good sales data from NPD following launches in US and UK markets. The next targets for growth are China and Asia. The strength of Bluey has allowed BBC Studios to invest in establishing a solid global infrastructure to support licensing activity around the world and to drive that core business forwards.

BBC Studios www.bbcstudios.com Stand C180 Hit pre-school properties Bluey and Hey Duggee anchor BBC Studios growing licensing programme at this year’s BLE.

www.universalbranddevelopment.com/contact

Universal DevelopmentBrand

Stand A171 Universal Brand Development returns to Brand Licensing Europe 2022 with a world-class roster of entertainment franchises from the company’s film and television creative partners including Universal Pictures, Illumination Entertainment, Amblin Entertainment and DreamWorks Animation. Following the success of Jurassic World Dominion, which has grossed more than $800m at the global box office, a celebration programme marking the 30th anniversary release of the original Jurassic Park in 1993 is planned for 2023. The definitive dinosaur brand, the Jurassic World franchise continues to evolve and grow across multiple categories and touchpoints, all of which provide different engaging products and experiences for the ever growing, multi-generational fan base. The Minions franchise shows no signs of stopping with the newest instalment, Illumination’s Minions: The Rise of Gru setting opening to weekend box-office records. Fans can look forward to more mischief from the global icons with the upcoming release of Despicable Me 4 and continued dominance in fashion and food where the Minions have historically always performed well. From the DreamWorks Animation portfolio, good vibes are set to roll again with the highly anticipated release of Trolls 3. New content from one of DreamWorks most beloved franchises, How to Train Your Dragon, is also making its debut. From the TV side, DreamWorks Gabby’s Dollhouse continues to delight families with new episodes consistently ranking among Netflix’s Top 10 Kids and Families titles. A clear indication of the licensor’s ambition in the pre-school space, Universal has been working closely with Spin Master on a considered product roll out, though consumer demand has accelerated the launch of toys in key markets including the UK.

The U-Vault archive of classic favourites across more than 100 years of film and television includes the 40th anniversary of E.T. the Extra-Terrestrial this year, and in 2023, anniversaries for Scarface and Jaws. Universal has a balanced portfolio of U-Vault partners which tap into nostalgia but also bring a modern, technological twist, with a good spread across toys and kidult hardlines partners, along with strong kidult fashion partners.

All of these brands will be featured alongside the wider client portfolio as the they look for new partners, collaborations and retail homes.

The Octonauts consumer products programme is spearheaded by Moose Toys, which launched a highly anticipated new Octonauts toy line this summer.

Supported widely by UK retail, it features all the favourites from the original seasons as well as new toys from the new Octonauts: Above & Beyond episodes. Blues Clothing Group is on board for kids’ daywear and nightwear, and new publishing is poised to follow in 2023. The live events category for Octonauts also continues to be a huge focus globally and has seen attractions and live events deliver growth through activations including a global partnership with Sea Life centres, shopping mall events, indoor attractions and education centres.

The Point.1888 www.thepoint1888.com | helloyou@thepoint1888.com

In the UK, over four seasons of content reaches fans across various platforms, led by CBeebies, Netflix, Sky Kids and a hugely successful Octonauts YouTube Channel.

Stand C283 Retail focused brand licensing agency The Point.1888 is ready to celebrate its 8th birthday at BLE this year by debuting some of its newest brands to the wider licensing community. In 2022, The Point.1888 has welcomed Sindy, Star Stable, Super Sema, Toad & Friends and Cozmo & Friends to its portfolio. The new additions join a highly successful portfolio of properties which include Moonbug Entertainment’s CoComelon and Blippi, Team GB, Moomin, and Tom Gates to name a few. The success of The Point.1888’s retail first strategy, as well as the prospect of working with sister agencies, Spotlight.1888, a retail strategy and activation consultancy, and Story.1888, a creative & marketing agency, give a full-service offering within the licensing & consumer products industry. Toad & Friends, created by Hoho Entertainment, is a 3D animated show focusing on Kenneth Grahame’s literary classic Wind in the Willows as it springs to life following the further adventures of the much-loved characters Mole, Rat andCozmoToad. & Friends, by 24Watts, is a fast, funny series starring a plucky robot hero, Cozmo, and his friends as they have toy-sized fun dealing with the obstacles that family life, and being an inches-high robot, throw their way.

Iconic British fashion doll Sindy is back aiming to be centre stage ahead of the brand’s 60th-year celebration in 2023 with a range of contemporary and retro assets for old and new fans alike.

Silvergate Media contact@silvergatemedia.com Stand C211

Silvergate Media brings its award-winning portfolio of children’s properties including Octonauts: Above & Beyond, The Creature Cases, Hilda and Peter Rabbit the animated series to Brand Licensing Europe 2022 from the Sony Interactive Entertainment stand.

The Creature Cases is Silvergate Media’s new pre-school IP which debuted on Netflix this spring and went straight into the top three in the US and other key global markets. Following the adventures of detective duo Sam Snow and Kit Casey, the show follows the lead agents of CLADE (the Covert League of Animal Detective Experts) who specialise in solving animal mysteries by exploring the habitats and behaviours of fascinating, sometimes bizarre creatures. Further episodes launch later this year and into 2023 delivering more detective action and dynamic adventures to fans worldwide. With growing consumer demand on the back of its strong broadcast debut, Silvergate is now seeking partners across keyOctonauts:categories.Above & Beyond is the next exciting chapter in the Octonauts’ adventures, which takes them onto land to respond to a range of new dangers across an ever-changing planet. Season 2 of Octonauts Above & Beyond launched globally on Netflix in May this year, and there are further seasons in production.

Super Sema is an animated series, produced by Lupita Nyong’o’s production company Kukua, focused on an African kid superhero, Sema and her twin brother, as she explores and technovates her way through a range of problems.

Star Stable is a much-loved online game where adventures, horses and mysteries are waiting to be explored. With over half a million active players a month, the next step for the brand is to move into other avenues following a successful YouTube show in 2021.

STANDSPEEDFASHIONFASTEROVERTO A161 2022 20-22 SEPTEMBER ©SEGA REST OF THE WORLD: Yoichi Kawamura Email: yo_kawamura@home.segasammy.co.jp Tel: +81-3-6864-2457 EUROPE, MIDDLE EAST & AFRICA: Jason Rice Email: jason.rice@sega.co.uk Tel: +44 (0) 208 996 4568 US, CANADA & LATIN AMERICA: Alex Tel:Email:Gomezalex.gomez@segaamerica.com+1(747)4002410,ext.203 www.sonicthehedgehog.com @Sonic @sonic_hedgehog /sonicthehedgehog/sonic FOR LICENSING OPPORTUNITIES CONTACT:

The magic conTinues, welcome To a brand-new world of Pony wiTh a wide range of licensed ProducTs - giving consumers all-new ways To commemoraTe The magical brand as iT galloPs inTo iTs 40Th anniversary in 2023. ©2022 ABD Ltd/Ent. One UK Ltd/Hasbro Peppa Pig continues to capture hearts around the globe as the Queen of Preschool. With all-new consumer products launches and categories. more To come!

to the famed fantasy franchise’s theatrical release of Dungeons & Dragons: Honor Among Thieves in March 2023, be prepared for an exciting licensing line-up. ©2022 Hasbro

MORE THAN MEETS THE EYE! lead up

Fans around the world can experience Transformers through boundless licensing formats made with cross-generational appeal. In the

Mia teaches kids to feel empowered and not to be afraid to go their own way and the stories show the value of true friendship.

FriendZSpace is a new IP, produced by T&B Media Global and Flying Bark Productions, with Studio 100 having global distribution and licensing rights. Recently sold to broadcasters ABC, Discovery Kids and K2, the series merges wild adventure and character-driven comedy with action-packed stories and offers lots of toyetic potential with play sets, transformation toys, gadgets, vehicles, action figures, role-play and collectibles. The series is targeted at kids aged 5-9.

Acamar Films A201

Bing has broadcast deals in over 130 territories worldwide and the property’s international growth took a significant step forward late last year when the series launched in the US on Cartoon Network’s Cartoonito and this year on HBO Max. Acamar Films has appointed a new licensing agent in the territory to drive strategic Bing licensing and retail programmes. In Europe, Bing maintains its upwards trajectory, with over 100 licensees across 70,000 plus points of sale in eight key Mastermarkets.toypartner

Studio 100 www.studio100media.com

Golden Bear continues to build the ‘World of Bing’, bringing in additional locations, mini plays sets and new hero line Talking Biteysaurus Bing for AW22. Over 3m Bing toys have been sold since the range launched in 2019, which is total sales growth of 105%.

Targeted at kids aged 6-10, 100% Wolf – The Book of Hath is produced by Flying Bark Productions in association with ABC Australia and Super RTL, and Perth-based production company Siamese is co-producer.

Bing’s publishing programme expands year on year, with HarperCollins exceeding 4.8m books sold worldwide. Eight new titles were added to the UK range for 2022, including the new story book Bing’s Football Fun, just in time for the World Cup. Acamar Films also boosted its audio and digital content for UK audiences. This year saw the launch of Bing audio stories and songs with Tonies, an interactive story for the CBeebies Storytime app and new content added to Amazon Alexa skill ‘Bing Time’. The skill has been recognised by UKMums.TV Awards, Loved by Parents Awards and was awarded Honours by the prestigious Webby Awards in April.

Studio 100 has global distribution and licensing rights, and the show is broadcast through ABC Australia and France Television, with a UK broadcaster to be announced soon.

In the series, Freddy and the Howlington pack battle through time and space to save Milford, Werewolves and the world.

The property features an environmental education initiative, Project Poppy Meadow, encouraging children and families to protect insects and act sustainably. Together with Pacoon, an agency in Central Europe specialising in package design and sustainability, Studio 100 Media has also developed the international Maya the Bee – Eco Trend Book. This aims to inspire licensees to take the first steps towards more sustainable production and responsible use of the resources available today and for the future.

Vegesaurs is a fresh take on the dinosaur genre and makes vegetables fun. Kids can follow the adventures of young Triceratops Ginger who lives in Vegesaur Valley. Each episode is a standalone mini-adventure driven by Ginger and her friends, the baby Pea-Rexes. The stories lean into relatable themes for upper pre-schoolers like mealtime, sharing, friendship and play.

In the experiential space, Bing’s first ever themed hotel rooms launched in March at CBeebies Land Hotel, Alton Towers Resort, alongside a new live show. Bing joined a third Gulliver’s Theme Park in the UK and returned to big screens with a new cinema experience for summer 2022. In the Benelux, the successful new theatre tour has more performances scheduled for autumn 2022 and spring 2023 and Bing's partnership with Italian family theme park Leolandia continued with meet & greets and mini show performances.Reachingand connecting authentically with Bing’s adult and pre-school audience remains a key objective and Acamar Films’ multi-platform content approach is proving to be highly effective. Bing has 20 international YouTube channels where over 1m hours of content is viewed daily, up 55% YOY. The ‘Bing: Watch, Play, Learn’ app has exceeded 2m downloads across five markets.

www.acamarfilms.com Stand

Studio 100 will also be offering season four of the internationally popular and highly successful brand and fantasy-adventure series TV series Mia and me (26 x 23’) and season two of the comedy-adventure CGI series 100% Wolf – The Book of Hath (26 x 22’).

Acamar Films’ pre-school programme Bing continues to delight audiences worldwide as it expands its content, experiences and consumer product offerings in existing and new markets.

Stand C174 New IP Vegesaurs (20 x 5’) will be making its debut at this year’s BLE. Produced by independent Australian producer Cheeky Little in association with the Australian Broadcasting Company (ABC), France TV and Studio 100, the comedy-adventure CGI animated series is targeted at kids aged 4-7.

The first theatrical movie, Mia and me – The Hero of Centopia, was released in May in GSA with 300,000 admissions – creating a momentum for more content (season 4) and strengthening partnerships. It has strong key licensing partners including Simba Dickie Group, Schmidt Spiele, Ravensburger, Blue Ocean Entertainment, Edel Kids, Tonies, Kiddinx and Apalis.

Classic, evergreen global brand Maya the Bee stars main character Maya as an ambassador for nature and bee protection. Following a successful third movie, new content is in development (short form content, musical and spinoffs). Toys and Games partnerships include Simba Dickie Group, Ravensburger and Heunec.

Poland and the Netherlands are also enjoying considerable growth this year and in the Nordics, new toy partner Maki launched toys for SS22 with new lines added to the range this autumn.

Mia and me is a fantasy adventure series with a mix of live action and 3D animation targeted at girls aged 5-10. It’s produced by m4e, a Studio100 Group company, in coproduction with ZDF German Television Network in association with Studio56 Animation.

Pokémon Legends: Arceus was the best-selling physical game in Europe in the first half of this year. Video game fans are in for a further treat in November 2022 with the release of eagerly awaited new Nintendo Switch titles Pokémon Scarlet and Pokémon Violet. Exploring an open world where various towns with no borders blend seamlessly into the wilderness, the games take a new evolutionary step in the Pokémon core series of Pokémon RPGS, and feature three new first partner Pokémon.

Stand B121

Recognising the brand's vast global audience and multi-generational appeal, Jazwares created its premiere Squishmallows global licensing programme last year in the US and following its success the UK, will debut an extensive UK programme with exciting Q3/Q4 product launches for 2022, supported by some of the biggest names in consumer and lifestyle products. Partners include Bioworld, with a range of branded apparel and accessories, Character World with bedding, HarperCollins Publishers offering the Squishmallows Collectors Guide, Aykroyds and TDP Textiles with nightwear, loungewear, swimwear and underwear collectively and Crackerjack UK Ltd launching Squishmallows lip and nail products.

UK Squishmallows sales have doubled in 2022, achieving rates of sale of over 100 at toy specialists while ranking as the 2nd fastest growing property on UK NPD. The brand is set to double sales again moving into 2023 with over 250 new Squishmallows entering the UK market. These results are further fuelled by out-of-aisle activations across all major retailers supported by a robust marketing campaign where the UK’s biggest TikTok stars showcase their Squishmallows squads.

A big highlight for fans this summer was the 2022 Pokémon World Championships, held in August at ExCel London – the first time it has been held in Europe. Top Pokémon players from around the globe joined together to compete in the Pokémon Sword and Pokémon Shield video games, Pokémon TCG, Pokkén Tournament DX, Pokémon UNITE and Pokémon Go for the title of Pokémon World Champion.

Pokémon www.pokemon.com/uk/

Following a sensational 25th anniversary year, Pokémon’s success shows no sign of waning in 2022 with increased sales across Europe for its video games, trading card game and toy ranges.

Since Squishmallows’ debut in 2017, the brand has become known for its ultra-soft feel and adorable designs, delighting fans of all ages with Squishmallows' unique and lovable personalities. This year, Squishmallows took the US toy industry’s top honour, the Toy Association’s coveted overall Toy of the Year award, while also hitting the monumental milestone of 125m plus plush sold globally. On social media, Squishmallows content has also generated over 7b video views on TikTok and @squishmallows (and related hashtags) tagged in more than 1m Instagram posts. Additionally, the Squishmallows social media channels have ballooned to more than 827,000 followers and nearly 100 global and local Facebook groups have been created by fans. In the metaverse, recently launched Squishmallows on Roblox continues to surprise and delight fans of all ages ascending to the No.1 toy game by concurrent players with a massive 5.3m registered unique users.

Ravensburger will be adding to its Pokémon range with 3D puzzles Puzzle-Ball Pokémon and Pencil Cup Pokémon as well as regular puzzles Pokémon Classics (1500pc), Catch Them All XXL (200pc). The company will also introduce a new Pikachu Painting by Numbers set.

Jazwares, a global leader in toys and licensing celebrating 25 years of innovative play, is heading to BLE with its hugely successful plush brand Squishmallows. The team is hoping to establish new UK licensing partners and to create meaningful product extensions for UK fans and collectors.

| i.ajayi@pokemon.com

Also gracing toy shelves will be a range of building sets from Mattel including Mega Pikachu Beach Splash and Bulbasaur Forest Trek, Mega Pokémon Poké Puff Picnic, Mega Pokémon Forgotten Ruins and Mega Pokémon Ultimate Jungle Expedition. There’s also Mega Pokémon Motion Pikachu: a fully mechanised 1092-piece construction brought to life with kineticFunkomovement.addedtoits growing range of collectibles, which continues to enjoy huge success at retail. New products for 2022 include vinyl figures of popular Pokémon characters Vulpix, Mewtwo, Jolteon, Mr.Mime and Vaporeon, with Vulpix and Mewtwo available in jumbo size.

Jazwares 020 3598 5119 | www.jazwares.com Stand B200

In 2021 Pokémon TCG sales broke all previous records in Europe with three-digit year-on-year gains across the majority of key territories. In September the latest TCG expansion - Pokémon Sword and Shield—Lost Origin will be based on the popular Pokémon Legends: Arceus video game and feature more Hisuian Pokémon.

Other new highlights include two games from Zanzoon – Pokémon Trainer Trivia and Pokémon Trainer Mission - and two new Poké Ball products from the Wand Company - the Pokémon Die-Cast Quick Ball and Pokémon Die-Cast Cherish.

Master toy partner Jazwares launched its biggest ever Pokémon range this year including a host of innovative new products such as the Electric Charge Pikachu, which is now available at retail, as well as a collaboration with plush brand Squishmallows for a plush range of fan-favourite Pokémon. New for 2022 is a range of toys and holiday calendars including: Flame & Flight Deluxe Charizard Figure; a 2022 Pokémon Deluxe Holiday Countdown Calendar; poseable 6-inch Super Articulated figures; corduroy plush and 18-inch Pokémon Sleeping Plush figures with special silver and black tags; limited release Select 3-inch translucent figures and 4.5-inch Battle feature figures of Ash and Pikachu.

www.retailmonster.com Stand A131

Others include Lellobee City Farm, an animated music-based show, set on Grandma Mei’s fun and slightly fantastical urban micro farm, and My Magic Pet Morphle which follows the adventures of Mila and her magical pet Morphle, who can transform into anything. The show is centred around wish-fulfilment and pretend-play exploration, and empowers kids to use teamwork, creativity and logic to solve problems.

Blippi makes learning fun with dance moves, songs and adventures, teaching kids about vehicles, animals, professions, the natural world and much more; while Little Angel is an animated show for pre-schoolers centred around Baby John and his family, who take on everyday adventures as seen through the eyes of little John.

Moonbug Entertainment is an award-winning global entertainment company and is behind some of the most popular kids’ titles in the world. Its line-up includes global sensations CoComelon, Blippi, Little Baby Bum, Little Angel, My Magic Pet Morphle, Supa Strikas, Go Buster, Playtime with Twinkle, Gecko’s Garage, Arpo and many more.

Moonbug’s shows are on more than 150 platforms globally, including YouTube, Netflix, Amazon Prime Video, Sky, Super RTL, BBC iPlayer, HBO Max, Tencent, Youku and Roku. Its portfolio currently stands at 32 IPs available in 34 languages.

Stand A151 (Retail Monster)

IMC Toys www.imctoys.com

Moonbug Entertainment

Cry Babies Magic Tears has experienced phenomenal growth and success since its introduction in 2018, thanks in part to IMC’s 360-degree content and digital strategy. The Cry Babies Magic Tears animated series can be watched on Kitoons, the company’s official YouTube channel and comprehensive digital platform for content development.

Another key property is Little Baby Bum - an animated musical show that celebrates early childhood experiences and supports cognitive development through loveable characters, relatable stories and the magic of song, repetition, rhythm and rhyme.

Licensed apparel and accessories will be closely followed by other key categories including publishing, arts & crafts and FMCG, and the company continues to explore opportunities within avenues such as footwear, hosiery, BTS, homeware, party decorations and greeting cards. It has also recently been announced that Kennedy Publishing will be developing a Cry Babies Magic Tears licensed magazine to target the pre-school and primary girls’ market.

In its partnership with IMC Toys, licensing agent Retailer Monster will be showcasing the best-selling brand and popular collectible dolls line, Cry Babies Magic Tears.

IMC Toys has launched its licensing roll-out programme with fashion apparel and accessories for the AW22/ SS23 seasons. Apparel manufacturer Poetic Brands is working with IMC to create a fully licensed range including daywear, nightwear, swimwear, underwear and outerwear, alongside luggage and swim accessories. Custom-made bags, lunch bags, purses and umbrellas will be provided by RJ Bags for the UK and Eire markets.

Globally, the channel has amassed over 5b views, 7.7m subscribers, more than 71m unique viewers and 691m plus hours watched

A textiles zone on this year’s stand will include a catwalk to showcase the latest collection of daywear outfits accompanied by handbags and backpacks.

Cry Babies Magic Tears adventures can also be viewed on Nickelodeon alongside commercial short-form episodes, linear content and a digital hub on Nick Jr. IMC Toys’ new OTT Platform (Over The Top) has also introduced viewing to Netflix, with 400 minutes of content released for 2022 alone. The OTT platform allows viewers to learn about products related to the content, and they can then add them to a COPPA-compliant wish list, with parents having the ability to place orders through purchase links.

In the past two years, IMC Toys has entered into agreements with more than 65 licensees in 40 regions, launching more than 500 licensed products across publishing, apparel, educational games, personal care and confectionery categories.

The company, which is part of Candle Media, has developed an extremely strong consumer products programme with offerings in all major licensed categories including toys & games, apparel, party goods, FMCG, arts & crafts, home and more. It has a portfolio of best-in-class licensees and continues to build upon these relationships with new categories and brands. Its key partners include Jazwares, Just Play, Funko, Rascal & Friends, Hasbro, Spin Master, Church & Dwight, Johnson & Johnson and VTech amongst others.KeyMoonbug properties include CoComelon - a fun pre-school show about childhood, celebrating the big moments for little kids. It follows JJ, his family and friends on fun everyday adventures exploring and learning through relatable situations and catchy songs.

Finally, Oddbods is a three-time Emmy nominated comedy show featuring the adventures of seven individual and quirky friends as they survive the perils of everyday life, where ordinary situations spiral into extraordinary events. Oddbods is broadcast in over 180 countries around the globe and is officially recognised as a major influencer in the digital space having amassed a staggering 23b views and 19m subscribers on YouTube. The show is also broadcast on major networks around the world including Disney, Cartoon Network, Nickelodeon, Netflix and Amazon.

For Licensing opportunities please contact licensing@magiclightpictures.com

Lisle Licensing Stand D177

This year, Penguin Ventures’ Get Active with Spot campaign amplified the positive and playful brand values in the active play, health and wellness space, while in 2023 it will be focusing on themes of friendship, kindness and wellbeing, promoting Spot as the ideal companion for little ones’ first experiences, with influencer campaigns and brand partnerships targeting parents and carers of 0-4 year olds. Penguin Ventures looks forward to meeting with licensees and partners to involve them in its plans and to discuss opportunities across product, experiences, and the digital landscape.

Lisle Licensing is back at BLE 2022 with a client portfolio which will showcase not only its successes in IP sectors for which it is already renowned such as gaming and pre-school brands, but also its growth in lifestyle, art & design, as well as family brands.Tetris, the original gaming brand which will be celebrating its 40th anniversary in 2024, is a key focus in creating aspirational licensingLeadingopportunities.lifestyleduoStyle

Sisters will be at BLE promoting their new licensing ranges and Lisle will be looking to expand this into new categories for 2023 that build upon the continued brand growth of the last 18months including kitchenware, wallpaper and paints.

Looking ahead to 2023, there is a unique opportunity with the Year of the Rabbit, during which Penguin Ventures will continue to expand The World of Peter Rabbit with a focus on the sibling bunnies and Benjamin, reinforcing core brand values of family, friendship and fun. The family-focused campaign will position Peter Rabbit even more prominently in the cultural landscape.

2023 will see the centenary of Cicely Mary Barker’s exquisite Flower Fairies and these beautiful illustrations will be showcased on the stand to offer inspiration for potential collaborations throughout next year. The Flower Fairies would translate beautifully in lifestyle, homeware and fashion spaces.

Art design brand Kate Smith Company will be heading to the UK and attending BLE for the first time following its sell-out success at retail in 2021 and so far in 2022; Kate Smith is excited to engage with potential licensees alongside Francesca Lisle and build upon the successes with Moonpig, Hallmark and Carousel.

Penguin Ventures Penguin.Ventures@penguinrandomhouse.co.uk

Stand C170 Penguin Ventures, the licensing and consumer products division of Penguin Random House, will be showcasing its portfolio of iconic literary brands and characters at BLE 22. 2022 has been a big year for Penguin Ventures with some key anniversaries that have elevated its IP. Peter Rabbit celebrates his 120th birthday throughout 2022 with a high profile, purpose-driven campaign that has enabled Penguin Ventures to bring this iconic, classic character to new and diverse audiences. The long-term Grow with Peter Rabbit initiative, in partnership with Grow2Know, is driving relevancy and social impact, affecting positive change in communities that will benefit the most.

In children’s entertainment, Lisle is meeting with potential new partners for Milkshake! hit Milo, as well as the CBeebies recent ratings success Pinocchio and friends from Rainbow Group and long-standing pre-school favourite Masha and the Bear.

There are also some newcomers to the portfolio: artist Lucia Heffernan; Happy Nappers; EX GB Olympian surfer Laura Crane; and mumpreneur Lillie Farrow, who will launch her brand Lil’s Kitchen, are also a strong focus at BLE in exploring early licensing opportunities with the agency which focuses on delivering creative, on-brand and enduring licensing partnerships. Other clients in the Lisle portfolio being showcased on the stand include action sports brand Nitro Circus, online football magazine Shoot, The Mirror Archive and comic strip character Andy Capp.

Penguin Ventures is also planning two important milestones for The World of The Snowman this year: 40 Years of The Snowman animation and 10 Years of The Snowman and The Snowdog. It will work alongside licensees to embed these frosty friends as a core part of yearly festive family celebrations. During 2023, the magic of these timeless stories will be amplified with a campaign that encourages the audience and fanbase to escape into the magical World of The Snowman. Focusing on themes of travel, mindfulness and dreams, Penguin Ventures anticipates a multitude of commercial opportunities for its partners.

Eric Hill’s loveable Spot continues to appeal to families around the world with recent audience insights demonstrating even greater global brand awareness and affinity.

Lisle Licensing

Currently in production, the eagerly anticipated sequel Chicken Run: Dawn of the Nugget is coming to Netflix in 2023. The team is developing a strong licensing and promotional programme for the film, with Macmillan Children’s Books confirmed as global master publishing partner.Thefilm sees Ginger and all the chickens living the dream in their peaceful island sanctuary, far from the dangers of the human world. But back on the mainland the whole of chicken-kind faces a new and terrible threat.

The Shaun the Sheep brand continues to flourish through much-loved content and successful licensing programs that bring Shaun’s adventures to a whole new generation of international fans. The brand is further supported by an ever-growing portfolio of exciting attractions and live experiences around the world.

Paramount Consumer Products Experiences& paramount.com | Lucy.dixon@vimn.com Stand A121

Aardman www.aardman.com | Rob.Goodchild@aardman.com Stand B160

This year saw a magnitude of franchises brought together under the Paramount Consumer Products & Experiences umbrella, from pre-school powerhouses to an everexpanding adult portfolio. In June, Paramount launched its very own streaming service, Paramount+, which adds further viewing to its portfolio, and this was supported by a comprehensive marketing launch.

Paramount is poised to have its biggest year ever in 2023 as it celebrates 10 years of pre-school brand Paw Patrol with a whole year of celebratory plans including new content and partnerships, kicking off with new thematic Aqua Pups. Paw Patrol: The Mighty Movie will debut in the UK in the second half of 2023. The first movie was a box office hit, taking over $140m globally, and there are even greater ambitions for the sequel.

The team has been developing ‘Shaun the Sheep One Farm’ – an initiative that brings Shaun’s charm to the themes of food, farming and the environment, offering a fun approach to exploring and understanding where food comes from. New collaborations include a partnership with fashionforward apparel company Erve. The brand team is also focusing on a special licensing programme for classic characters Wallace & Gromit celebrating the 30th anniversary of Nick Park’s Academy Award-winning film Wallace & Gromit: The Wrong Trousers. Product is already in development with current licensing partners Hornby, Olympia Le Tan, The Bradford Exchange and Danilo. The team will be looking for further partners across all categories at BLE.

Following an exciting start to the year that included an Academy Award nomination for stop motion short Robin Robin, the Aardman team is looking forward to BLE and meeting with new and existing partners to present its upcoming feature film, exciting new IP and product style themes for 2022 and beyond.

Alongside its known franchises, the studio will be pushing its brand-new CGI/2D comedy series Lloyd of the Flies (52 x 11’), which launches on CITV in September 2022. The show, aimed at 7-11 year olds, shines a light on the weird, wonderful, and sometimes bizarre world of insects and their behaviour. The series follows the adventures of Lloyd B Fly, a housefly and the middle child of 451. Lloyd lives with his parents, his little sister PB and their 224 maggot siblings inside a compost bin. Accompanied by his best and only friend, Abacus Woodlouse, PB, and eccentric tag-along, Cornea Butterfly, Lloyd explores the strange world beyond the compost bin, where there is no shortage of lessons to very nearly learn.

Baby Shark continues to grow its audience of fans across YouTube, Linear and On Demand and Season 2 of Baby Shark’s Big Show lands in 2023 as well as an exclusive movie for Paramount+. In 2022, new product launches have seen double digit growth, and this is set to continue as Paramount launches an expanded toy line with fresh innovation.

Paramount+ has given a dedicated home to the Star Trek universe, which continues to expand with five new series. 2021 was the highest-grossing year ever for Star Trek gaming and this year will see the launch of three new gaming titles, with more planned for 2023. In April this year, Paramount launched its first ever Star Trek show targeted at kids on Nickelodeon - Star Trek Prodigy - providing the perfect entry point into the Star Trek universe. It follows the adventures of a motley crew of young aliens who discover a hidden Starfleet ship, using it to explore the wonders of the galaxy, seeking adventure and finding meaning in their own lives and each other. Next year will see the roll out of consumer products.Teenage Mutant Ninja Turtles are back with a new look and new movie. Paramount will be launching an extensive new range of action figures and plans to expand further at the back end of the year. Collectors are being served by nostalgic gaming releases including an already launched new retro themed game: Shredders Revenge. Paramount is also planning a re-master of Konami’s The Cowabunga Collection at the end of the year and will launch a brand-new original Triple-A game in 2023.

Aardman also represents animated content from a select number of third-party producers, including LoveLove Films’ Pop Paper City, a pre-school adventure craft show aimed at 4-6 year olds. The team is developing a licensing and retail programme for the show, which launches on Milkshake! later this year.

For Ginger and her team - even if it means putting their own hard-won freedom at risk – this time, they’re breaking in.

2023 is set to be If you want to be part ofBeano history, get in touch our biggest year yet! For UK and international licensing opportunities please contact Vanessa Andreis –beanostudios.comvanessa.andreis@beano.com A Beano Studios Product © DC Thomson Ltd (2022) A COPY OF APPEAL,GENERATIONALMULTI-WHOLEFAMILYANDENJOYEDBYTHELOVED5BEANOISSOLDEVERYSECONDS* *ABC: July – December 2022 / **ABC, Google Analytics, Facebook SO GROWTHAUDIENCEFAR-+12%YOYIN2022**CONSTANTBEANO

Another significant event in the live events category was the launch of the Zog Playland and Zog Live Show at Warwick Castle. This has further consolidated Magic Light’s relationship with Merlin Entertainments and broadened the reach of the brand to a wider geographical audience.

The Gruffalo brands have seen huge growth in the toy category this year. Teaming up with master toy partner Wow! Stuff has reaped dividends, with greater listings in major toy retailers such as Smyths and The Entertainer. In addition, a DTR The Gruffalo range with country lifestyle retailer Joules has proved hugely successful and the team is now working on additional ranges for autumn/winter 2022 and spring/summer 2023.

This year also saw the launch of The Gruffalo Discovery Land at Twycross Zoo - a four-acre site which teaches children about habitats and conservation and features real butterflies, owls and snakes. The trail encourages children and families to explore the site by themselves and includes elements from the original film alongside 3D animatronics, interactive games and a live entertainment space.

Natural MuseumHistory 07823 827 258 | Emma.russell@nhm.ac.uk Stand B263

Magic PicturesLight licensing@magiclightpictures.comwww.magiclightpictures.com

Magic Light also manages marketing in house and its partnerships programme includes brand partners Merlin Entertainments, Arla Big Milk and Forestry England. The licensing programme is broad, including over 80 licensees internationally across toys and games, apparel, homewares, gifting, FMCG and more.

Given the appeal of the Natural History Museum, especially its dinosaur collection, NHM will be highlighting its untapped potential for licensing partnerships, especially within toys, at Brand Licensing Europe 2022. While the NHM is not a brand aligned with character and content, the organisation sees this as an advantage. All the key superstars within the collection – whether it be dinosaurs, prehistoric beasts, mammals, or creepy crawlies – are timeless favourites, not dependant on an appearance in TV or film. There are no narrow content windows, embargoes, or drastic changes in appearance to worry about, with an evergreen status that allows the NHM to engage with a broad audience and connect with them on a deep and authentic level.

The team says that this unique positioning opens a gateway for NHM to fully explore licensing, especially in toys – on everything from classic realistic figures, play sets, and collectibles, to pushing the boundaries on STEM learning and role play. At BLE, the NHM will be prioritising meaningful conversations that lead to strategic and successful partnerships.

In 2021, Magic Light launched its first ever TV series, Pip and Posy, on Channel 5’s Milkshake!, with the episodes also available on Sky Kids. The humorous and warm pre-school show is based on the popular books by Axel Scheffler and has proved popular with its young audience, consistently charting in the top three Milkshake! shows with nearly 4m viewers since launch. Not only has Pip and Posy had impressive broadcast success, but it has also achieved over 10m views on YouTube and 30m impressions on social media.

With production for series two – due to screen in 2023 – underway, the licensing programming is also ramping up with new licensees confirmed in publishing, puzzles from Ravensburger, dress up with Amscan, audio figurines with Tonies, and home accessories. Pip and Posy have also made special appearances this summer as part of The Play Day Festival in Manchester and the Bristol Balloon Fiesta.

In the nightwear category, there have been pyjama collections from major retailers Next and M&S, with a broad range of characters featured from The Snail and The Whale, Zog, Stick Man and The Gruffalo.

Stand C205

BAFTA-winning and Oscar-nominated brand-building and production company Magic Light Pictures manages the popular character brands based on books created by Julia Donaldson and Axel Scheffler. The family of brands includes evergreen classic The Gruffalo, Halloween favourite Room on the Broom and other special titles including Zog and Stick Man. Its tradition of producing highly successful family films for Christmas continues this year with joyful animation The Smeds and The Smoos, starring Adjoa Andoh, Bill Bailey, Meera Syal and Rob Brydon, which will premiere as part of BBC One’s festive schedule.

This year, Hasbro announced the first-ever Transformers and My Little Pony hotel opening in Shanghai. The company also collaborated with Lego for the first time for a Transformers Optimus Prime Figure. The brand’s premium Robosen product is also shipping this autumn.

Transformers: Earthspark launching exclusively on Paramount+ in the US in November and on Paramount+ and select Nickelodeon channels internationally. Following the Earthspark toy line launch in January 2023, fans can expect to see Transformers: Rise of the Beasts on the big screen in June 2023, with a feature-length Transformers animated film slated for 2024.

Nerf has proven itself as a social, active lifestyle brand, having recently introduced its first-ever mascot, Murph. In addition to innovative blasters, Nerf has expanded into the sports arena through prominent franchise partnerships with industry leaders such as Franklin Sports. Earlier this year, Hasbro launched a Quiksilver clothing line, and the brand debuted major LBE openings with the Nerf Action Xperience centres and first-ever Nerf theme park land.

Global phenomenon The Next Step, the UK’s best-loved reality dance drama for tweens, is set for an eighth series premiere on CBBC this Autumn. New themed workshops, based on the latest series’ choreography will launch at Pineapple Studios from the autumn.

The award-winning Monopoly Lifesized Experience in London, another successful McDonald’s promotional programme and all-new brand collaborations with Bridgerton, Hello Kitty and Super Mario Bros are adding up to another great year for Monopoly.

Hasbro also unveiled its brand-new line of toys inspired by the all-new animated kids’ series

Master toy partner Jazwares began rolling out its hotly anticipated new range in the UK this summer; the range launched with a July exclusive at The Entertainer and then went trade wide from August. The launch is supported by an integrated marketing campaign encompassing a Tiny Pop Sponsorship, TV and VOD advertising, digital and social advertising, influencer marketing and PR activations, as well as meet and greet retail events where ‘rancheroos’ can meet Jon and Blitz in real life. Also on sale are Scholastic’s story and sticker books, with puzzles (Ravensburger), bedding (Character World), dress-up (Rubies) and a new app (Tap Tap Tales) launching in Q4 .

At BLE 2022, Hasbro will showcase its powerhouse portfolio following a year filled with major licensing programmes and LBE openings. There’s much more ahead with highly anticipated theatrical, TV and streaming content releases.

My Little Pony is dropping all-new content on YouTube and Netflix, delivering 550 minutes of original animation. This spring, Hasbro celebrated the successful launch of the 2D shorts series My Little Pony: Tell Your Tale, along with the recent new release of the My Little Pony: Make Your Mark series centered around the theme of adventure with stunning CG animation that matches the look of last year’s hit movie My Little Pony: A New Generation. The My Little Pony also celebrates its 40th anniversary in 2023.

Stand A211

Boat Rocker Emmanuelle.cadet@boatrocker.comwww.boatrocker.com

At San Diego-Comic Con, Hasbro debuted the first movie-inspired product from the fantasy franchise Dungeons & Dragons, kickstarting a line of toys in the lead up to Dungeons & Dragons: Honor Among Thieves, which premieres in movie theatres in March 2023.

New Peppa Pig content will be dropping through 2027, following its latest honour from the Common Sense Selection programme recognising outstanding family media for Peppa’s Club. In the UK, Peppa Pig celebrated HM The Queen’s Platinum Jubilee through several activations and partnerships, including Jubilee-themed clothing range in Tesco, special treats from B Bakery, publishing titles from Penguin, features in the Peppa Pig Magazine and more. In the US, a Peppa Pig Theme Park which opened this year.

Huggable hero Love Monster continues to be a huge success for CBeebies and iPlayer and the pre-school favourite has recently made his debut instore and online at The Entertainer. Golden Bear’s toy line continues to sell well on Amazon alongside publishing (Harper Collins) and dress-up (Amscan).

Daniel Spellbound (20x22’) is a new CG-animated series about a young tracker, Danny, who is a merchant of magical goods in modern-day New York City. Targeting boys 8-11, the Netflix series has all the magical ingredients to become a huge success following its premiere this autumn.

Hasbro’s mission is to create the best play and entertainment experiences for fans and families by activating its Brand Blueprint strategy and presenting its iconic brands through endless formats. In addition to innovative toys and entertainment, consumers can interact with Hasbro’s brands through location-based entertainment, publishing, fashion, promotional programmes with premier partners and much more.

Stand C204 Boat Rocker is an independent, integrated global entertainment company that tells stories and builds brands across all genres and media, with robust licensing plans in place for its portfolio of properties. Since going public last year, it has delivered a material step-up in its content creation and financial performance and enjoyed a remarkable period of global growth driven forward by its offices in Canada, UK, US and Hong Kong.

The dino adventures have also been delighting audiences in the UK on Tiny Pop where it began airing this April and has already proved to be huge hit for the channel.

In 2022, Hasbro also unveiled Hasbro City, a new family entertainment space coming to Mexico City that will feature My Little Pony, Transformers, Nerf, Monopoly and more.

Gaining international success is Dino Ranch (104 x 11’), an imaginative combination of two preschooler passions – dinosaurs and cowboys. A hit on Disney Jr US since launch in January 2021, series two recently launched in the US in July and is set to make its UK premiere on Disney + UK later this summer.

Hasbro 0208 569 1234 | www.hasbro.co.uk

Guess How Much I Love You has continued its strong history with Rainbow Designs as one of its top three brands, with fresh releases of new soft play, go squares and breakfast sets. Having travelled to theatres across the globe from Australia to China, and Singapore to Dubai, the story of Guess How Much I Love You will return to the UK and Ireland from AW2023. Guess How Much I Love You also continues to grow its presence across Europe, as Walkers appoints new agents in key territories, as well as extending existing partnerships.September

1079 | Vanessa.andreis@beano.com

Following on from the successes of the last two years, 2022 has been about building a strong foundation ahead of 2023, when Beano celebrates its 85th birthday. This year was filled with fun and exciting activities, from crowning Britain’s Funniest Class to releasing a special edition of the comic guest-edited by football star Marcus Rashford MBE.

Beano has recently reported its fifth year of consecutive sales growth. With more than 28m Brits having read the comic as kids, it is loved by all generations, with 84% brand recognition among kids, and a whopping 94% recognition among adults.

This year also saw Beano partner with The Eden Project in Cornwall, bringing mischief and mayhem to the home of the world-famous biomes. Visitors to the Eden Project were able to team up with Dennis, Gnasher, Minnie and other famous friends on an epic quest to defeat the dreaded CO₂-Zilla, save the planet and rebel against climate change.

Stand A205 (Rocket Licensing)

In June, Beano crowned Voyager Class (Year 5) from Whitehill Junior School in Hitchin as the winners of Britain’s Funniest Class 2022. The competition was fierce this year and 10 schools were shortlisted by Beano’s gag-makers and head judge comedienne Suzi Ruffell.

Following the success of its SS21 collection with Asda, Walkers looks to cement itself further in the apparel market with new partner Paul Dennicci, launching a fresh infant and nursey range with Sainsburys in AW22.

This year’s Brand Licensing Europe exhibition will see Walker Books UK showcase a trio of enduring global children’s brands in its care. With over 110m copies sold in dozens of languages, the international appeal of We’re Going on a Bear Hunt, Guess How Much I Love You and Maisy has never been greater, with their messages of adventure, nature, fun and love.

Ahead of 2023’s celebrations, Rocket Licensing, which manages the rights for the property in the UK, is preparing a schedule of consumer products and events, as it’s not only Beano celebrating; Roger the Dodger, Minnie the Minx and the Bash Street Kids will also be celebrating 70th anniversary milestones, while the Numskulls will be marking their 30th anniversary.

Guess How Much I Love You has remained a keystone in Walker’s licensing for over 25 years. The property has become a staple brand across the UK market with a presence in all major retailers stocking a variety of books, apparel, toys, gifting, bedding, furniture and more.

Walker Books has solidified and expanded partnerships with licensees and international agents throughout 2022 and into 2023 to maintain and develop the global reach of these brands proving their lasting appeal and making them an enticing option for prospective licensees.

2022 will see publication of the hardback I Love You All Year Round: Four Classic Guess How Much I Love You Stories and as the 30th anniversary of the story approaches in 2025, Walker Books hopes to continue to expand licensee and agent agreements Having celebrated her 30th birthday in 2021, Maisy is a strong visual, vibrant brand, and the robust publishing programme keeps awareness high, making it an attractive prospect for potential licensees with products aimed at 0-6 years. In the UK, Paul Dennicci is partner for baby and toddler apparel and other deals will be announced soon. Internationally, agent Copyrights continues to grow the brand throughout Japan, Hong Kong S.A.R, The Republic of Singapore and The Republic of China. Walker Books is open to licensees in toys, puzzles, greeting cards, dressup, and agents across Europe. 7400

Walker Books UK 07546 587 778 | www.walker.co.uk | Pindy.O’Brien@walker.co.uk Stand D175

Beano 020

In summer 2023, Walker Productions/Lupus Films collaborate with Leeds Hospitals Charity and Wild in Art to launch the Leeds Bear Hunt free art trail, running for 10 weeks. Over 50 artists’ uniquely designed Bear sculptures will be scattered across the city centre to help raise £500,000 for Leeds Children’s Hospital while providing a fun, family-friendly activity.

Current Walker licensees are also planning new releases, including the spring 2023 launch of nursey toys featuring wooden dominoes and soft books from Rainbow Designs, and a September 2022 launch of a figurine from Tonies. Following 16 live performances across seven UK cities of We’re Going on A Bear Hunt: Live In Concert from Carrot Productions in December 2021, there will be further live concerts in London this autumn. Walker licensing is looking for licensees across outdoor toys, puzzles, arts and crafts, greeting cards and dress-up, as well as for interested agents across Europe and Australia.

The huge year follows in the footsteps of Dennis’s 70th celebrations which saw celebrations by fans young and old, with the brand and Dennis trending worldwide on Twitter across the year. Beano is also officially Children’s Magazine of the Year, winning the accolade at the 2021 PPA awards. This year, Beano went on to win the Diversity and Inclusion award at the 2022 PPA awards.

International footballer and bestselling children’s author Marcus Rashford guest edited a special-edition Beano comic which went on sale in July. As part of the guest editorship, for every shop sale of this special comic, Beano donated 20p to the Marcus Rashford Book Club to unlock reading for fun for as many kids as possible. The front cover saw Marcus in cartoon form wearing a Beano Editor’s t-shirt, with Dennis and Minnie either side of him. Marcus also makes a number of appearances in the comic, appearing with the Bash Street Kids, Billy Whizz and Bananaman, and even creates his own prank as part of Harsha’s Prank Academy.

NEW... Expanding ranges launching throughout theyear... 2022Ltd./SCP&Co.©Games CLEMENTONI Plush, Figures & Play Sets Fuzzy Felt SquishABoo Plush Wooden ToysInteractive Learning Pad Puzzles RAVENSBURGER RAINBOWDESIGNS TY UK LTD 8TH WONDER JOHN ADAMS TRENDS UK LTD New and expanding ranges launching throughout the year... UK Licensing polly.emery@copyrightsgroup.comInternationalrachel.clarke@copyrightsgroup.comEnquiries:LicensingEnquiries:www.paddington.com/PaddingtonBear … moreandtofollow!

Copyrights will develop the award-winning CGI TV series Mush-Mush & the Mushables further as children and families discover series 2 and embark on a journey of selfdiscovery and outdoor fun. Building on a growing digital community, initial categories in discussion include publishing, toys, collectibles and apparel.

This year’s Rainbow stand will focus on the children’s animated brand Winx Club, the spin-off Netflix teenage drama Fate: The Winx Saga, artists Lucia Heffernan and Jack Ottanio, environmental animated series Summer & Todd: Happy Farmers and the latest pre-school hit currently airing on both RAI Italy and CBeebies: Pinocchio and Friends.

Iginio Straffi’s reimagining of one of the greatest children’s novels of all time, Pinocchio burst onto TV screens in Italy last autumn and onto CBeebies this year in May.

Rainbow’s Summer and Todd: Happy Farmers brings entertaining storylines to young audiences, with an important underlying message of preserving nature and managing sustainability. The CGI animated series debuted on Italian free-to-air channel Rai Yoyo in 2021 and continues to sign broadcast partners. Rainbow is bringing Summer and Todd to BLE and encouraging partners to engage with the sustainability message through a sensitively produced series.

The UK saw the first Paddington McDonald’s Happy Meal promotion and fans having an opportunity to immerse themselves in Paddington’s world with new experiential offerings including an outdoor seasonal experience which launched this summer in Scotland. Ongoing partnerships with BrickLive, featuring a trail of Paddington brick-based models in several London locations, and the British Library’s touring Paddington exhibition give consumers the opportunity to learn and discover the history and brand values of this famous also find new and expanded Paddington TV tie-in product lines including play sets from Rainbow Designs, Paddington Beanie Babies and Squish-A-Boo from Ty, educational games from Clementoni, new picture books from Harper Collins, Fuzzy Felt from John Adams, new wooden toys from 8th Wonder, and Paddington Tonies. There’s more to be announced including major brand partnerships and collaborations to launch later this year and into 2023.

Dragon Mania is one of the biggest dragon games worldwide; downloaded more than 190m times since its launch on IOS and Android in 2015, it also had more than 625,000 daily active users in 2021. This fantasy adventure universe is based on developing bonds between trainers and dragons by raising, training and fighting with them, offering fans the opportunity to play with more than 900 different species. Copyrights has been chosen to develop the licensing programme of the brand with initial categories focusing on plush, figurines, publishing, collectibles and apparel for launches in 2023.

The Copyrights Group www.copyrightsgroup.com Stand B180

Pinocchio and Friends is comical, light-hearted and wholesome with new characters, locations and storylines, brought bang up to date for today’s young audiences. The licensing programme is off to a great start with two strong master toy partners in Giochi Preziosi and Flair GP already onboarded, with more partners to be announced during September. This bright series is already a Rainbow success story thanks to its global appeal and strong brand heritage.

Copyrights is also continuing to expand its traditional offering through Raymond Briggs’ Father Christmas and the timeless lifestyle brand Country Diary. Father Christmas will be celebrating its 50th anniversary in 2023 and unveiling refreshed designs in a brand-new style guide.

Since its premiere on Netflix in Spring 2021, Fate: The Winx Saga live-action drama became an overnight Netflix global ratings winner. A second series premieres globally on 16th September 2022 and the teen focused consumer products programme continues to expand following recent successes, particularly in fashion and beauty. A dual licensing strategy for Winx Club targets the core audience of young children, plus young adults who were the original fans and grew up with the animated series.

Copyrights is looking forward to showcasing its diverse portfolio of brands at Brand Licensing Europe this year. It includes the beloved Paddington, new properties such as Mush-Mush & the Mushables and Dragon Mania, plus timeless brands such as Raymond Briggs’ Father Christmas and lifestyle brands to include Country Diary and Greenwich Polo Club. More excitement is coming for the Paddington franchise as the heritage brand continues to delight children and families with new content, experiences and expanded product lines. Paddington even had tea with the Queen this year during her Platinum Jubilee celebrations. The Adventures of Paddington series 2 launched this year, with the third series in development bringing new characters, locations and inclusive themes to viewers.

Country Diary’s global digital community keeps growing as fans can immerse themselves further with the brand, via a refreshed website and Instagram account. 2023 will see updated and expanded product ranges launching from existing licensees to include calendars and diaries, social stationery, greeting cards and publishing.

Rainbow also represents Jack Ottanio, the eclectic artist whose pop art is unmistakable in its vision of futuristic landscapes and cities from lost galaxies. The current portfolio counts more than 70 designs.

Copyrights is also excited to showcase another lifestyle brand at BLE this year: the aspirational Greenwich Polo Club. The brand has expanded its offering with a new apparel and accessories licence for Europe through AV Trading, as well as an expanded apparel offering in Japan. Rainbow Group (39) 071 750 67 500 www.rbw.it Stand B141 Rainbow is back at BLE having had a fantastic year across all the brands it will be showcasing. The Italian provider of original children’s content and third-party IP management of aspirational brands has spent the past year securing best in class broadcast and IP partners for its properties, delivering events and live experiences for consumers to enjoy and seeing licensing agreements deliver outstanding results at retail.

Rainbow manages the European licensing programme for internationally acclaimed artist Lucia Heffernan. Known for her love of the animal kingdom and the whimsical, sometimes humorous and edgy portrayal of them in her work, Lucia has garnered critical acclaim. Rainbow is bringing her brand to life beyond pure art with licensing partnerships and live events, which will engage a new generation of fans.

Consumersbear.can

B n mily Favo r ites t Lif Pindy.O’Brien@walker.co.uk +44 (0) 7546 587778 | @bigpicturebooks We’re Going On A Bear Hunt © Bear Hunt Films Ltd 2016. Licensed by Walker Productions Ltd. on behalf of Bear Hunt Films Ltd.

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