Global Solar Technology 2010 Media Kit

www.globalsolartechnology.com

www.globalsolartechnology.com Global Solar Technology Volume 2 Number 1

Global Solar Technology Volume 1 Number 2

News for Solar Manufacturing Industry

Volume 1 Number 2 November/December 2008

Paul Davis Interview Inside

MATERIALS AND THE GROWTH OF PV TECHNOLOGY

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Bjorn Dahle Interview Inside NEW PRODUCTS

CONVERTING CONSIDERATIONS FOR FLEXIBLE MATERIALS

INDUSTRY NEWS

TRANSFER PRINTING: AN EMERGING TECHNOLOGY FOR MASSIVELY PARALLEL ASSEMBLY OF MICRODEVICES

Volume 2 Number 1 Jan/Feb 2009

FLEXIBLE SILVER PASTE ENABLES THIN-FILM PHOTOVOLTAIC FLEX SOLAR CELLS

NEW PRODUCTS

COMBATING THE IMPACT OF CONTAMINATION IN SOLAR CELL PRODUCTION

News for Solar Manufacturing Industry

News for the Solar Manufacturing Industry

Volume 2 Number 3 May/June 2009

Volume 2 Number 4 July/August 2009

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Welcome message from the Editor As we go to press with the 2010 Media Kit, the global economy is starting to emerge from one of the deepest recessions in our history. Now is the time to plan ahead for the recovery that will strengthen throughout 2010. We believe that we have the best media platform to stimulate your sales in every major manufacturing geography around the globe.

As the global economy gets back on its feet, it will resume its fast expansion.

Through emerging technologies and heightened government—and public— interest, demand will drive new suppliers and manufacturers to enter this critically important market, almost on a daily basis.

Global Solar Technology, heading into its third year, is the respected source for leading-edge technical information and acknowledged for its broad reach across the world. Together, with our experienced team, we can help you grow your business in 2010.

Call us today to find out more!

Trevor Galbraith Editor-in-Chief

Contents Harness the power of print and digital combined—1 The magazine—2 Editorial calendar—3 Rates—4 Online advertising—6 Coverage for your company—7 Spotlight: eCard Decks Advertising specifications—8 Trade shows—20

For the latest rate card, contact your local rep: Print & Digital—Europe Donal McDonald Tel: +353 86 2485842 dmcdonald@ globalsolartechnology.com

Digital—United States Sandy Daneau Tel: +1 (866) 948-7775 Mobile: +1 (603)-686-3920 sdaneau@globalsmt.net

Print—United States Ron Friedman Tel: +1 (860) 523-1105 Mobile: 860-805-5988 rfriedman@ globalsolartechnology.com

Print & Digital—Asia Debaish Choudhury Tel: +91 120 6453260 dchoudhury@globalsmtindia.in

Europe Global Solar Technology Trafalgar Publications Ltd 8 Talbot Hill Road Bournemouth Dorset BH9 2JT United Kingdom Tel: +44 (1202) 388997 news@globalsolartechnology.com editor@globalsolartechnology.com www.globalsolartechnology.com

United States Global Solar Technology PO Box 7579 Naples, FL 34102 USA Tel: (866) 948-5554 Fax: (239) 236-4682 news@globalsolartechnology.com Circulation & Subscriptions Tel: +1 (866) 948-7779 subscriptions@ globalsolartechnology.com

Harness the power of print and digital combined Regardless of what you may have heard or read, print has far from lost its power.

Recent studies* have shown that magazine advertising is not only the most influential medium but also the most undervalued relative to its effectiveness.

Global Solar Technology magazine reaches over 10,000 industry professionals across the globe. The magazine is also distributed at all of the major industry trade shows. This is the kind of exposure

your corporate message is getting with Global Solar Technology magazine.

In addition, for print advertisement contracts of three months or more, we can “bring your ad to life” free of charge.

Simply supply us with the concept and materials and we’ll create a Flash animation that complements and works in conjunction with your full-page ad in the digital version of the magazine. We can also add video to your digital edition ad

for an additional cost.

For the ultimate one-two marketing punch, we can create banner advertising for your company that ties into your print ad message. And check out at the section on eCard Decks (page 5) to learn about our cost-effective ad campaigns that send qualified leads right to your inbox.

www.globalsolartechnology.com

News for the Solar Manufacturing Industry

Volume 2 Number 4 July/August 2009

Dr. Madhusudan V. Atre Interview Inside The imporTance of cpk Debugging anD verifying microinverTers for phoTovolTaic insTallaTions lasers, for more efficienT solar cells

NEW PRODUCTS INDUSTRY NEWS INTERNATIONAL DIARY

McPheters & Company, in cooperation with Condé Nast and CBS Vision, studied the relative effectiveness of advertising in various media: television, magazines, and the Internet. A full-page, full-color print magazine ad, they found, was five times more effective than the typical Internet banner ad. And a report from the Magazine Publishers of America used data from two studies—MRI’s MediaDay study and Deloitte’s “State of the Media Democracy” survey—to compare the influence that advertising exerted on purchases compared to the share of time consumers spent with each medium. Magazines, they found, exerted 5.5 times more ad influence relative to the time spent with that medium on an average day.

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The magazine Global Solar Technology magazine enters its third year in 2010. Its ten annual issues reach more than 10,000 senior managers, engineers, scientists and purchasing departments involved in photovoltaics-related manufacturing worldwide.

Global Solar Technology crosses borders, cultures and time zones, reporting on the latest news and innovations around the globe.

Technical Articles Each issue delivers leading edge, best-in-class technical articles that provide real manufacturing solutions for both crystalline silicon and thin film production.

Case Studies A case study in the area of solar/PV manufacturing is presented in every issue. Case studies show how companies have solved production problems, improved their processes, increased the efficiency of their products and lowered cost.

Industry Trade Show & Conference Coverage All of the biggest PV trade shows are covered, with pre-show previews highlighting some of the best technology coming to the exhibition floors and post-show round-ups of the best we saw while walking the floors.

Interviews Candid interviews with industry leaders are featured in every issue. Discussions with industry leaders provide an unbiased view of your industry’s growth opportunities.

Digital Edition Each print magazine is republished online with page-turning, bookmarking and notetaking capability. Notifications are sent to our digital subscribers when a new issue goes up, and the digital edition is also promoted in the e-magazines, giving your print advertisement the widest possible exposure. In addition, Flash animations and videos can be incorporated into the digital edition, bringing technical articles, trade show coverage and even your advertisement “to life.”

Regular columnists

Jon Custer-Topai—Vice president of Custer Consulting Group, Jon reports on the state of the global solar industry, from markets to resources to the latest news from players big and small.

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Dr. Jennie S. Hwang—Dr. Hwang, a worldwide speaker and author of more 300+ publications, covers solar legislation, capacity, development and more.

Debasish Choudhury—Based in New Delhi, India, Debasish is Global Solar Technology’s regional editor—AsiaPacific. He has four years experience liasing and reporting on solar technology activities in the Indian sub-continent.

Editorial calendar Issue

Features

Events/Bonus Distribution

News Deadline

Ad Mat’ls Deadline

Publication Date

Jan (3.1)

Tandem Cells, Tabbers, Stringers, Ribbons

Photon USA, San Francisco, USA, Feb 2-4 Solarcon, Seoul, Korea, Feb 3-5

Dec 4

Dec 11

Dec 18

Feb (3.2)

CPV, Inverters

Photon USA, Tokyo, Japan, Mar 3-5

Jan 8

Jan 15

Jan 22

Mar (3.3)

Printing, Deposition Materials, Coatings

PV America, Washington, DC, USA, Apr 8-10 Photon Europe, Stuttgart, Germany, Apr 27-29

Feb 5

Feb 12

Feb 19

Apr (3.4)

CSP, CIGS

SNEC PV, Shanghai, China, May 5-7

Mar 5

Mar 12

Mar 19

May (3.5)

Wafer Etching, Wafer Sawing/Handling

Apr 9

Apr 16

Apr 23

Jun (3.6)

C-Si, Cd-Te

Intersolar Europe, Munich, Germany, Jun 9-11

May 7

May 14

May 12

Jul/Aug (3.7)

Wafer Inspection, Charge Controllers

Intersolar America, San Francisco, California, USA, Jun 11 Jul 13-15

Jun 18

Jun 25

Sep (3.8)

Thin Film

25th EU PVSEC, Valencia, Spain, Sep 6-10

Aug 6

Aug 13

Aug 20

Oct (3.9)

Diffiusion Ovens, Thin Film Technology, Wafer Dicing/ Handling

IREC 2010, New Dehli, India, Oct 27-29

Sep 3

Sep 10

Sep 17

Nov/Dec (3.10)

Industry Review

Solar Power International, Los Angeles, California, Oct 8 USA, Oct 12-14

Oct 15

Oct 22

Readers by job title

Readers by region

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Online advertising Online advertising puts your company in front of readers on a continuous basis It’s said that readers need to see an ad repetitively before a message can begin to be effective. Online advertising puts your message in front of the reader time and again—on every page he clicks through and in every e-magazine that reaches his inbox—at a very reasonable cost.

Global Solar Technology offers ad space on all of our websites and newsletters. Standard banner sizes are 468 x 60, 120 x 120, 120 x 240 and 120 x

International Website globalsolartechnology.com was receiving as many as 25,000 visits a month—before we overhauled the site for 2010. New features like the Knowledge Exchange, where readers are invited to ask and respond to questions about processes, defects, equipment and more, and the Process Areas/Special Topics sections, which compile all of the articles, news, videos, manufactures and more that we have related to specific manufacturing topics, are sure to not only increase readership but keep readers coming back on a regular basis. Check it out for yourself!

Daily Newsletter The latest news, articles, videos and more, delivered every business day.

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360 pixels. This year we also introduce the attention-getting 300 x 250 pixel banner ad, perfect for Flash, video or just an eye-catching display ad. Interstitial advertising is also available—proven to be more effective than standard banner ads, interstitial ads give you the effect of ‘full page advertising’ on our website.

If your banner advertising isn’t performing as well as you’d like or if you’re unsure of what to put in a banner

ad, our team can work with yours to create an effective 3-step digital ad campaign that raises curiosity, creates a need and delivers leads directly to your inbox. This 3-step campaign is available at no extra charge with digital ad space orders of three months or more. Contact your sales rep for the cost of this package for one- or two-month insertions.

The new Global Solar Technology Website v2.0, a mock-up of which is seen here, goes live in November 2009 with a new, clean design and a plethora of leading-edge features aimed at bringing traffic to the site and keeping visitors coming back.

On- and offline coverage for your company Technical articles Each issue contains solution-led technical articles that are supported by factual content and quantitative data and are free from commercial bias. They should offer a genuine process improvement or cost efficiencies.

Submitting Technical Articles To submit technical articles, please send a 60-100 word abstract to editor@ globalsolartechnology.com. Final articles should not exceed 3,000 words, less 150 words per image, table or graph. Authors should also send 6-8 keywords and a 40-60 word biography for each of the principle authors (up to three).

Press Releases & News Industry News—The latest news on new manufacturing facilities, mergers, acquisitions and senior personnel appointments.

New Products—Highlights of the latest new product introduction with details of their features and benefits and contact information for further details.

Send company news and new product announcements to news@ globalsolartechnology.com. All relevant news items will be published on the website. Select items will be published in the print magazine and newsletter.

Accompanying images should be attached as 300 dpi JPG, PNG, EPS or TIF.

New Media

NEW!

Global Solar Technology maintains a Twitter account (twitter.com/globalsolar) with a daily stream of relevant news items and content of interest to our readers.

This isn’t just another feed of our website content—the Twitter account is personally maintained by managing editor Heather Lackey throughout each business day.

We do have RSS feeds available, and a mobile-friendly website, to get the news—your news—out to even more readers, wherever they are. Visit globalsolartechnology.com on your mobile device to see the mobile-friendly format. Visit globalsolartechnology.com

with your web browser to get links to our various RSS feeds—industry news, new product announcements, events news, technical articles and more.

Knowledge Exchange

NEW!

Users helping users. If you’ve seen Yahoo Answers and similar sites, then you already know what this is: visitors to globalsolartechnology.com, most of them working directly in the solar/PV manufacturing industry, are able to post questions—about processes, defects, equipment, standards, etc.—and other site visitors can provide answers.

Directories 2.0

NEW!

How useful are online directories? Do engineers use them they way they would the Yellow Pages? How about if the directory was tightly integrated into information resources. That’s what the new Process Areas and Special Topics sections of the globalsolartechnology.com website offer. Users click on a topic—Line/ Process Optimization, for example—and they’re presented with technical articles, white papers, industry news, Knowledge Exchange questions and videos related to the topic, along with a list of manufacturers offering related products and services. Click to view a manufacturer and you’ll get information about the company, along with all the news, videos and technical content we have for them.

For a premium, manufacturers can upload their own videos, photos and other documents—product literature, PowerPoint presentations, whatever they want to make available to potential customers. Manufacturers are also able to add their distributors—and distributors

Spotlight: eCard Decks Generate real leads using our new monthly eCard Deck, based on traditional post card decks but distributed by email. Readers click on offers that interest them, which takes them to an information page where they can find data sheets or photos and tick a box for more information to be sent. The reader’s details are then sent to the advertisers for follow up. Advertisers are also able to access these leads online.

And we promise you—the leads do come in!

each get a page of their own, showing their line card and contact info.

Global Solar TV Industry interviews, discussion panels, web seminars, show reports, process tips and techniques and much more are all a part of Global Solar TV. Broadcasting live from major shows across the world, Global Solar TV is a great spotlight for new product launches or new factory openings reaching a wider international audience.

According to a recent Forrester report, more than 70% of the US online audience is watching video on the Internet. How are you leveraging this audience to increase the impact of your marketing initiatives?

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Advertising specifications Print advertising specs Full page ad

Double page spread

With double page spreads there will be an area 30mm wide running down the page that may be obscured.

Trim: 203 mm x 275 mm (8" x 10 4/5") Bleed: 211 mm x 285 mm (8 1/2" x 11 1/4") Type area: 178 mm x 254 mm (7" x 10")

Trim: 406 mm x 275 mm (16" x 10 4/5") Bleed: 416 mm x 285 mm (16.25" x 11 1/4") Type area: 318 mm x 254 mm (15" x 10")

2/3 page vertical

1/2 page vertical

1/3 page vertical

1/2 page island

114 mm x 248 mm (4 1/2" x 9 3/4")

87 mm x 248 mm (3 3/8" x 9 3/4")

57 mm x 248 mm (2 1/4" x 9 3/4")

114 mm x 187 mm (4 1/2" x 7 3/8")

2/3 page horizontal

1/2 page horizontal

1/3 page horizontal

1/4 page

178 mm x 164 mm (7" x 6 1/2")

178 mm x 124 mm (7" x 4 7/8")

178 mm x 82 mm (7" x 3 1/8")

87 mm x 124 mm (3 3/8" x 4 7/8")

To have a partial page ad bleed, add 4 mm on each side that goes to the edge of the page. (For a 1/4 page, for example, add 4 mm to the top and right. For a 1/3 page vertical, add 4 mm to the top, right and bottom.) (We make every effort to place ads on right-hand pages.)

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Additional print advertising information All ad rates are quoted for full color advertisements using standard colors: cyan, magenta, yellow and black (CMKY). All other colors are taken from the four-color process unless a specific spot/match color is specified.

Match colors are quoted separately on request.

Cover positions are sold on a first come, first served basis. Preferred positions can be requested by full page advertisers, subject to availability. Special positions are available adjecent to the contents page, regional news, first technical article and new products section.

Global Solar Technology can create

Mechanical requirements your full color advertisements for you from supplied text, photographs and graphics.

Flash video and animations and/or audio can be added to your full-page ad in our digital additions at no extra charge. Please provide the FLV or audio files when submitting the print ad materials.

Send ads in print quality Adobe® PDF format (preferred). We also accept InDesign, Adobe® photoshop (JPEG, EPS or TIFF) and Adobe® Illustrator.

Images should be supplied at 300dpi, line art scanned at 1200dpi.

A colour printout or Acrobat® pdf file for proofing purposes should accompany all artwork that isn’t submitted as PDF. Artwork under 25 Mb can be emailed to hglackey@ globalsolartechnology.com. For larger files, use our ad materials drop box at www.globalsolartechnology.com/ dropbox.htm.

Online advertising specs Banner ads Website banner ads can be .jpg, .gif (static or animated) or Flash. Banner ads in newsletters can only be .jpg or .gif. If an animated .gif is used for a newsletter, we recommend that the first frame contain your message, because that’s the only frame users of Outlook 2007 will see.

120 x 240 pixels

468 x 60 pixels

125 x 125 pixels 300 x 250 pixels Standard banner or video (FLV) ad Text ads Looking for silver pastes for PV cells?

Front and back silver pastes for crystalline solar cells from Heraeus.

Hereaus Photovoltaic Materials Group Headline (blue) : up to 40 characters & spaces Body: up to 90 characters & spaces Link line (green): up to 40 characters & spaces

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Trade shows Bring ‘em to your trade show or exhibition booth Advertising value packages directly tie in with your presence at major industry trade shows and exhibitions, creating awareness and bringing more traffic to your booth. All of the packages include editorial coverage highlighting the technology you’ll have on display at your booth or stand. This coverage will be published on our website, a special show central mini site, the pre-show newsletter, and the show issue of our print magazine.

Available packages Platinum Plus Two full size advertisements, one each in the two issues leading up to the show; one 120 x 240 banner advertisement on the show central mini site (remains up for one year); one 120 x 240 banner advertisement in the pre-show newsletter; one 120 x 240 banner advertisement in the two regular newsletters leading up to the show, and a 5-minute product highlight video filmed on the show floor. The video will appear on the show central mini site for one year, will be promoted in a newsletter, and will be given to you for use on your own website and sales materials.

Gold One full size advertisement in the magazine issue leading up to the show, one 120 x 240 banner advertisement on the show central mini site (remains up for one year) and one 120 x 240 banner advertisement in the pre-show newsletter. A 5-minute product highlight video filmed on the show floor can be added to this package at a discount.

Silver One half page advertisement in the magazine issue leading up to the show, one 120 x 240 banner advertisement on the show central mini site (remains up for one year) and one 120 x 240 banner advertisement in the pre-show newsletter.

Bronze One 120 x 240 banner advertisement on the show central mini site (remains up for one year) and one 120 x 240 banner advertisement in the pre-show newsletter.

“One reason why they had a successful show was that they did pre-show reach out and let customers know where they were going to be.“—Inline Connection blog post on the last day of an industry expo.

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Special features offered for select trade shows • Show Daily magazine distributed each day of the show—ad specs are the same as for our regular magazine • The Vendor Forum, with presentations and panel discussions—a great way to bring more awareness to the solutions that your products and services offer the industry. The panel discussions are video taped and added to our show central mini site and promoted through our print and e-magazines.

• New Product Launch – Live!

Provide us with a high speed internet link on your booth and we will video tape the launch of your new product, live from the show. Broadcasting from Global Solar TV, we can also embed the player on your website, or as many websites as you want to spread your important new product launch to a wider, international audience in realtime.

• Custom publishing projects Contact your sales rep for information on which shows these special features will be offered.