2011 Media Kit - Global SMT & Packaging

Inside: Print • Digital • Video • Editorial Calendar • Rates • Show Planner • Global Technology Awards

2011 MEDIA KIT

PRINT Covering six continents with five editions.

NORTH & SOUTH AMERICA

Circulation 42,000—12 issues/year

NEW! SOUTHEAST ASIA

Circulation 10,000—6 issues/year

EUROPE & AFRICA

Circulation 20,000—12 issues/year

CHINA

Circulation 18,000—6 issues/year

Volume 10 Number 8 August 2010 ISSN 1474 - 0893

The Global Assembly Journal for SMT and Advanced Packaging Professionals

Volume 10 Number 7 July 2010 ISSN 1474 - 0893

Global SMT & Packaging South East Asia Vol. 1 No. 2

The Global Assembly Journal for SMT and Advanced Packaging Professionals

Circulation 11,000—6 issues/year

www.globalsmtindia.in

www.globalsmt.net

www.globalsmt.net

KOREA

South East Asia

Covering India, Thailand, Malaysia, Singapore, The Philippines and Hong Kong

Evaluating thE accuracy of a non-dEstructivE thErmocouplE attach mEthod for arEa-array packagE profiling

fundamEntals of fatiguE

NEW PRODUCTS INDUSTRY NEWS INTERNATIONAL DIARY

False top coatings oF a counterFeit component revealed layer by layer WaFer-level solder sphere placement and its implications steps toWard closing the soFtWare quality gap

David David Raby Raby Interview Interview Inside Inside

Bga assemBly reliaBility—pwB quality is the key

SMT

Erik Miller Interview Inside

head-iN-pillow: ideNtifyiNg aNd highlightiNg suspect solder joiNts

INDUSTRY INDUSTRY NEWS NEWS INTERNATIONAL INTERNATIONAL DIARY DIARY

Volume 1 Number 2 Summer 2010

NaNotechNology is Now startiNg to fiNd applicatioNs iN electroNics

NEW NEW PRODUCTS PRODUCTS

Summer 2010

matching thE clEaning agEnt to thE flux rEsiduE

Chris Coccio Interview Inside

www.globalsmt.net

NEW PRODUCTS INDUSTRY NEWS INTERNATIONAL DIARY

Digital Editions Each issue of the magazine is produced in both print and digital formats. The digital editions, available as a downloadable PDF or via a web browser, can be read from computers, netbooks, tablets, many smart and mobile phones, and the Apple iPad. Notifications are sent to our digital subscribers when a new issue goes online. The digital edition is also promoted in the e-newsletter, giving your print advertisement the widest possible exposure. Contact your local sales rep for login access to the digital archive.

*Circulation rates include print-only subscribers, print-plus-digital subscribers, and digital-only readers.

Readers by region

Readers by job title

Middle East & Africa; 0%

Asia; 26%

R&D Quality 3% 2% Design 6% Purchasing 18%

Corporate/ Mgmt 18%

Americas; 50% Europe; 24%

Engineering/ Technical 32% Other 21%

Global SMT & Packaging delivers more than 101,000 solution-packed magazines to industry professionals across the globe each month in hardcopy and/or digital format. The magazines are also distributed at every major and many smaller industry trade shows throughout the year. No other magazine in the electronics manufacturing industry offers the kind of exposure your advertisements, news releases and technical content gets with Global SMT & Packaging magazine. Whether you’re after worldwide coverage or a target, regional focus, Global SMT & Packaging accommodates.

Digital

Advertising

Global SMT & Packaging offers both global and regional reach through our popular newsletters and websites.

EMAIL OPPORTUNITIES

Display ads

DAILY NEWSLETTER (Circ. 45,000) MONTHLY REGIONAL NEWSLETTERS Brazil (Circ. 3,000) China (Circ. 12,000 ) India/South East Asia (Circ. 11,000) Mexico (Circ. 8,000) SHOW PREVIEWS & ROUND-UPS TECHNOLOGY SHOWCASE MAILER

WEB OPPORTUNITIES MAIN WEBSITE (450,000 views/mo.)

REGIONAL WEBSITES Brazil China India/South East Asia Japan Korea Mexico SHOW CENTRAL MINI SITES Banner ad technical INFO

For the web, we can accept jpg, png, gif and swf, including video in swf format.

For email/newsletters, we accept jpg and gif only. Animated gifs should include your message in frame #1 as it’s the only frame Outlook 2007 users will see.

Banner ad materials are due 3 business days in advance of when they are to appear online.

European Electronics Assembly

Reliability Summit Reliability—Traceability—Yield Enhancement

One day of workshops, two days of conference. Four parallel tracks: Process, Assembly, Materials & Test. Examine, learn and debate business-critical reliability, traceability and yield enhancement issues, and give your company a reliable edge on the competition.

September 21-23, 2010 Tallink Spa & Conference Hotel, Tallinn, Estonia Register online: europeanelectronicsummit.com Display: 300 pixels wide x 250 pixels tall. Website only.

Text ads Reliability, Traceability, Yield Enhancement Get an edge on the competition with 3 days of learning at the European Electronics Assembly Reliability Summit. Register online!

Text: Max. 170 characters, including spaces.

See samples of all our digital media products at

http://samples.globalsmt.net

Standard banner ads Reliability Traceability Yield Enhancement

European Electronics Assembly Register online today!

Reliability Summit

September 21-23, 2010 Tallink Spa & Conference Hotel, Tallinn, Estonia

Banner: 468 pixels wide x 60 pixels tall.

European Electronics Assembly

European Electronics Assembly

Reliability Summit September 21-23, 2010 Tallink Spa & Conference Hotel, Tallinn, Estonia

Skyscraper: 120 pixels wide x 240 pixels tall.

Reliability Summit September 21-23, 2010

Square: 125 x 125 pixels.

Technology Showcase email Because it doesn’t look like advertising, it’s more likely to be read.

Make the Technology Showcase a part of your new product introduction marketing plan.

New for 2011!

The Technology Showcase mailer. Each one of these newsletters highlights up to six new products and services for the electronics assembly industry.

Technology Showcase Headline: Max 60 characters (including spaces); Body Copy: Max 400 characters (including spaces); and one Product Image (72 dpi jpg or gif ).

Video Global SMT & Packaging offers video packages to give your company and its products and services more exposure than ever.

Technical Interviews

in-house training

product overviews/demos

product training for customers

tips and solutions SERIES

Corporate Communications There is no better way to promote a new product than to capture the enthusiasm of the product manager as he describes the main features and benefits.

Our video productions are scripted ahead of time and can be shot at your facility or, to keep costs down, at major industry exhibitions. Existing video footage, photos or other assets can be edited into the final film for your use at trade shows, on your website or to give your sales team.

The video is also hosted on Global SMT TV, the Show Central website of the event it was filmed at, if it was filmed at an exhibition, and distributed via our e-newsletters.

Click photo to play video

70% of adult Internet users watch videos online, according to a recent Pew survey.

Click photo to play video

Image: Aegis

Tips and Solutions series Your products and services solve problems every day. Let potential customers see how, and help current customers get the most out of their purchase, with a series of tips and solutions video clips that can be posted to your website, Global SMT TV, Youtube, and anywhere else videos can be uploaded. Make them part of an email campaign. Distribute them at trade shows on DVD or USB flash drives.

Product training videos Get—and keep—customers up and running with their new equipment by providing an instructional video on the use, maintenance and troubleshooting of your products.

Product overviews/demos A product overview or demo can act as an in-depth commercial for your products. Perfect for new product introductions.

Facility tours Showcase your applications lab, R&D department, brand new factory and more. Encourage confidence by introducing your company and employees to potential customers via video.

Video advertising Video advertisements provide an excellent, high visibility opportunity. Add video or Flash to your print advertisement for our digital edition, or run them on our website.

EDITORIAL Month

Technology Features

Special Newsletter

Special Features

Additional Distribution

Jan

Americas & Europe #11.1: Bump Inspection, Die Bonders, Flip Chip, Lead-Free Solders, MEMs, Cleaning

2010 Distributor Survey

Global Technology Awards

Electronics Next 2011, New Delhi, India, January 7-10 Pan Pacific Microelectronics Symposium, Big Island of Hawaii, January 18-20 INTERNEPCON Japan, Tokyo, Japan, January 19-21

China and Korea issues #11.1: Dispensing, Inspection, Lead-Free Solder, Rework Feb

Mar

South East Asia 2.1 (Jan/Feb) Dispensing, Inspection, Lead-Free Solder, Rework

Global Technology Awards

Americas & Europe #11.2: Stencil Printing, Selective Soldering, Component Design, Boundary Scan, Wafer Bumping, Pick and Place

Packaging

Americas & Europe #11.3: Chip Scale Packaging, Stacked Die Packaging. Also: Dispensing, 0201 Placement, Board Contamination, ESD Control China and Korea issues #11.2: Adhesives, Cleaning, Pick & Place, Printing, Thermal Profiling

Apr

Medical Electronics

SMT Nuremberg show preview

Americas & Europe #11.5: WEEE & RoHS, Manufacturing Software, Depanelling, Routing, Handling Systems, Reflow, Wire Bonding

APEX Show Issue

SMT Nurmberg show issue

China and Korea issues #11.3: Component Placement, Device Programming, Feeders, Wafer Bumping, Conformal Coatings

Jun

Jul

South East Asia 2.3 (May/Jun) Adhesives, Cleaning, Pick & Place, Printing, Thermal Profiling

NEPCON Malaysia show issue

Americas & Europe #11.6: Cleaning, Conformal Coatings, MEMs, Bond Testing, VOC-free Fluxes, 3D Inspection, Printing, Wave Soldering

LEDs

Americas & Europe #11.7: Pick and Place, Fuel Cells, Vision Systems, Bump Inspection, Flip Chip, Wafer Bumping China and Korea issues #11.4: Adhesives, Lead-Free, Test, X-Ray Inspection

Show previews: - Semicon West - NEPCON South China

SEMICON China, Shanghai, March 15-17

NEPCON China show issue

South East Asia 2.2 (Mar/Apr) Printing, Selective Soldering, Dispensing, Packaging Americas & Europe #11.4: Process Management Software, Rework Equipment, Advanced Substrates, 3D Circuits, Sensors, Die Placement

May

Show previews: - APEX - Productronica China - NEPCON China - NEPCON Korea

Semicon West Show Issue

NEPCON South China show issue

Convergence India, New Delhi, India, March 24-26 Electronic Americas, Sao Paulo, Brazil, March31-April 1 SMT/PCB & NEPCON Korea, Seoul, April 6-8 IPC APEX Expo 2011, Las Vegas, NV, USA, April 12-14 Electrontech Expo/Expo Electronica, Moscow, Russia, April 19-21 SMT/Hybrid/Packaging, Nuremberg, Germany, May 3-5 SEMICON Singapore, Signapore, May 10-12 NEPCON China, Shanghai, May 11-13

NEPCON Malaysia, Penang, Malaysia, June 15-17

SEMICON West, San Francisco, CA, USA, July 12-14

Articles Deadline

News Deadline

Ad Mat’ls Deadline

Nov. 24

Dec. 1

Dec. 15

Nov. 29

Dec. 6

Dec. 20

Dec. 15

Dec. 22

Jan. 5

Dec. 31

Jan. 7

Jan. 21

Jan. 28

Feb. 4

Feb. 18

Feb. 3

Feb. 10

Feb. 24

Feb. 22

Mar. 1

Mar. 15

Feb. 25

Mar. 4

Mar. 18

Mar. 25

Apr. 1

Apr. 15

Apr. 1

Apr. 8

Apr. 22

Apr. 25

May 2

May 16

Apr. 29

May 6

May 20

Jun. 3

Jun. 10

Jun. 24

Jun. 7

Jun. 14

Jun. 28

CALENDAR

Month

Technology Features

Aug

South East Asia 2.4 (Jul/Aug) Reflow, Manufacturing Software, Conformal Coatings, 3D Inspection, Flip Chip, Wafer Bumping, Bump Inspection

Sep

Special Newsletter

electronica + productronica India 2010 show preview

Americas & Europe #11.9: PCB Manufacturing, Wave Soldering, X-Ray Inspection, Encapsulants, System on Chip, Printing

Show previews: - SMTAI Preview - Electronics Midwest - NEPCON South China

South East Asia #2.5 (Sep/Oct): Component Placement, Device Programming, Feeders, Wafer Bumping, Conformal Coatings Oct

Nov

Electronics Midwest Show Issue, SMTAI Show Issue NEPCON South China show issue

Electronica/Productronica India, Bangalore, India, September 8-11 *We will be putting out a Show Daily for the Electronica/ Productronica India show

Electronica/ Productronica show issue

Americas & Europe #11.10: Lead-free Solders, AOI, Odd Form Placement, Chip on Board, Vision Systems

Mexitronica Preview

Contract Manufacturing

SMTAI, Fort Worth, TX, USA, October 16-20

Americas & Europe #11.11: In Circuit Test, Systems Integration Software, Underfills, Thick Film Technology, Thermal Profiling

Productronica Preview

Productronica Show Issue

Productronica, Munich, Germany, November 15-18

South East Asia #2.6 (Nov/Dec): BGAs, MCMs, Cleaning, Reflow/ Profiling, Wave Soldering Americas & Europe #11.12: Rework and Repair, Thermal Interface Materials, Low Volume/High Mix Equipment, Die Bonders, ATE

Articles Deadline

News Deadline

Ad Mat’ls Deadline

Jun. 14

Jun. 21

Jul. 5

Jul. 1

Jul. 8

Jul. 22

Jul. 29

Aug. 5

Aug. 19

Aug. 1

Aug. 8

Aug. 22

Aug. 5

Aug. 12

Aug. 26

Sep. 2

Sep. 9

Sep. 23

Oct. 1

Oct. 7

Oct. 21

Sep. 27

Oct. 4

Oct. 18

Oct. 21

Oct. 28

Nov. 11

Oct. 28

Nov. 4

Nov. 18

*We will be putting out a Show Daily for productronica

China and Korea issues #11.6: Advanced Substrates, Handling, Software, Underfills, Hand Soldering

Dec

Additional Distribution

NEPCON South China, Shenzhen, August 30September 1

Americas & Europe #11.8: Component Handling, Device Programming, Optoelectronics, Conductive Adhesives, Thermal Control, BGA

China and Korea issues #11.5: BGAs, MCMs, Cleaning, Reflow/ Profiling, Wave Soldering

Special Features

2010 Round-up, Distributor Survey

Publication dates are 5-7 business days after ad materials deadlines for EU, Americas and SEAsia editions; 10-14 business days after ad materials deadlines for China and Korea editions. Submit papers and articles to editor@globalsmt.net, news to news@globalsmt.net and ad materials to ads@globalsmt.net. indicates that video packages will be available for these shows.

print ad specificiations Full page ad Artwork under 25 Mb can be emailed to ads@ globalsmt.net. For larger files, use our ad materials drop box at www.globalsmt.net/ dropbox.htm

Full page ad

Double page spread

Trim: 203 mm x 275 mm (8" x 10 4/5")

Trim: 406 mm x 275 mm (16" x 10 4/5")

Bleed: 211 mm x 285 mm (8 1/2" x 11 1/4")

Bleed: 416 mm x 285 mm (16.25" x 11 1/4")

Type area: 178 mm x 254 mm (7" x 10")

Type area: 318 mm x 254 mm (15" x 10")

With double page spreads there will be an area 30mm wide running down the page that may be obscured.

2/3 page vertical

1/2 page vertical

1/3 page vertical

114 mm x 248 mm (4 1/2" x 9 3/4")

87 mm x 248 mm (3 3/8" x 9 3/4")

57 mm x 248 mm (2 1/4" x 9 3/4")

1/2 page island

2/3 page horizontal

1/2 page horizontal

1/3 page horizontal

114 mm x 187 mm (4 1/2" x 7 3/8")

178 mm x 164 mm (7" x 6 1/2")

178 mm x 124 mm (7" x 4 7/8")

178 mm x 82 mm (7" x 3 1/8")

1/4 page 87 mm x 124 mm (3 3/8" x 4 7/8")

Mechanical Requirements Send ads in print quality Adobe® PDF format (preferred). We also accept InDesign CS4 & CS5, Adobe® photoshop (PSD, JPEG, EPS or TIFF) and Adobe® Illustrator. Images should be supplied at 300dpi, line art scanned at 1200dpi. A colour printout or Acrobat® pdf file for

proofing purposes should accompany all artwork that isn’t submitted as PDF. All colors are taken from the fourcolor (CMKY) process unless a specific spot/match color is specified. Match colors are quoted separately on request.

2011 Show Planner Don’t miss an opportunity to boost traffic to your trade show booth with this handy reference for materials deadlines.

Deadlines Language/ Distribution

Press release

Print ad materials

Banner ad

Video materials

India

English/ South East Asia

Nov 7 (2010)

Nov 21 (2010)

Dec 15 (2010)

Dec 15 (2010)

Jan 7-10

SEMICON China

China

Chinese/China

Feb 15

Feb 18

Feb 22

—

Mar 15-17

SMT/PCB & NEPCON Korea

Korea

Korean/Korea

Mar 9

Feb 18

Mar 10

Mar 10

Apr. 6-8

IPC Apex Expo

USA

English/US & EU

Magazine: Mar 11

Pre-show issue: Feb 18

Mar 22

Mar 22

Apr 12-14

Apr 12

Apr 12

May 3-5

Event

Country

¨

ELECTRONICS NEXT INDIA

¨ ¨ ¨

Newsletter: Mar 22

¨

SMT/HYBRID/PACKAGING (SMT Nuremberg)

USA

English/US & EU

Magazine: Apr 8 Newsletter: Apr 12

¨ ¨ ¨ ¨

Event dates

Show issue: Mar 18 Pre-show issue: Mar 18 Show issue: Apr 15

NEPCON China

China

Chinese/China

Apr 13

Apr 15

Apr 20

Apr 20

May 11-13

National Electronics Week

UK

English/US & EU

Apr 27

Apr 15

Apr 27

—

May 18-19

SEMICON West

USA

English/US & EU

Jun 21

Jun 24

Jun 21

—

Jul 12-14

Electronics Midwest

USA

English/US & EU

Magazine: Aug 12

Pre-show: Jul 22

Aug 30

—

Sep 20-22

Newsletter:

Show issue: Aug 19

¨

electronica + productronica India

India

English/ South East Asia

Magazine & newsletter: Aug 12

Aug 26

Aug 18

Aug 18

Sep 8-11

¨

SMTAI

USA

English/US & EU

Magazine: Sep 16

Pre-show issue: Aug 26

Sep 23

Sep 23

Oct 16-20

Oct 25

Oct 25

Nov 15-18

Newsletter: Sep 23

¨

productronica

USA

English/US & EU

Magazine: Oct 14 Newsletter: Oct 25

Show issue: Sep 23 Pre-show issue: Sep 23 Show issue: Oct 21

•

Send press releases to shows@globalsmt.net. Include your booth number and, if available, a 300 dpi image of one of the products you will be exhibiting.

•

Send print ads under 25 MB and all banner ads to ads@globalsmt.net. Upload print ads over 25 MB to our drop box at www. globalsmt.net/dropbox.htm.

•

Please note that we cannot accept SWF/Flash banner ads for the pre- and post-show newsletters—jpg and gif files only.

•

Those with premium/sponsorship video packages should send video materials (logos, animations and any video footage to be incorporated into the final product), to editor@globalsmt.net.

•

If you’d like to receive email reminders of upcoming deadlines, send an email to shows@globalsmt.net with the list of shows you’d like reminders for.

www.globalsmt.net

Advertising Contacts

Editorial Contacts

North America Derek LaBorie (print & video) dlaborie@globalsmt.net +1 (239) 245-9264 x102

Europe Global SMT & Packaging Trafalgar Publications Ltd Unit 18, 2 Lansdowne Crescent Bournemouth Dorset BH1 1SA United Kingdom Tel: +44 7766 951665

Sandy Daneau (digital) sdaneau@globalsmt.net +1 (239) 245-9264 x104 Europe Andy Kellard akellard@globalsmt.net +44 7766 951665 SouthEast Asia Debasish Choudhury dchoudhury@globalsmt.net +91 120 6453260 China Christine Zhang czhang@globalsmt.net +86 13501203565

United States Global Solar Technology PO Box 7579 Naples, FL 34102 USA Tel: (239) 245-9264 Circulation & Subscriptions Tel: +1 ((239) 245-9264 x106 subscriptions@ globalsmt.net Send news to news@globalsmt.net Send ad materials to ads@globalsmt.net

Cover images: KIC, Aegis, Circuit Technology, Trafalgar Publications

Editor-in-Chief Trevor Galbraith Tel: +44 (0)20 8123 6704 (Europe) Tel: +1 239 245 9264 x 101 (US) editor@ globalsmt.net Managing Editor Heather Lackey Tel: +1 239 245 9264 x 105 hglackey@ globalsmt.net SouthEast Asia Editor Debasish Choudhury dchoudhury@globalsmt.net+91 120 6453260 China Editor Christine Zhang czhang@ globalsmt.net+86 13501203565