Inside: Print • Digital • Video • Editorial Calendar • Rates • Show Planner • Global Technology Awards
2011 MEDIA KIT
PRINT Covering six continents with five editions.
NORTH & SOUTH AMERICA
Circulation 42,000—12 issues/year
NEW! SOUTHEAST ASIA
Circulation 10,000—6 issues/year
EUROPE & AFRICA
Circulation 20,000—12 issues/year
CHINA
Circulation 18,000—6 issues/year
Volume 10 Number 8 August 2010 ISSN 1474 - 0893
The Global Assembly Journal for SMT and Advanced Packaging Professionals
Volume 10 Number 7 July 2010 ISSN 1474 - 0893
Global SMT & Packaging South East Asia Vol. 1 No. 2
The Global Assembly Journal for SMT and Advanced Packaging Professionals
Circulation 11,000—6 issues/year
www.globalsmtindia.in
www.globalsmt.net
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KOREA
South East Asia
Covering India, Thailand, Malaysia, Singapore, The Philippines and Hong Kong
Evaluating thE accuracy of a non-dEstructivE thErmocouplE attach mEthod for arEa-array packagE profiling
fundamEntals of fatiguE
NEW PRODUCTS INDUSTRY NEWS INTERNATIONAL DIARY
False top coatings oF a counterFeit component revealed layer by layer WaFer-level solder sphere placement and its implications steps toWard closing the soFtWare quality gap
David David Raby Raby Interview Interview Inside Inside
Bga assemBly reliaBility—pwB quality is the key
SMT
Erik Miller Interview Inside
head-iN-pillow: ideNtifyiNg aNd highlightiNg suspect solder joiNts
INDUSTRY INDUSTRY NEWS NEWS INTERNATIONAL INTERNATIONAL DIARY DIARY
Volume 1 Number 2 Summer 2010
NaNotechNology is Now startiNg to fiNd applicatioNs iN electroNics
NEW NEW PRODUCTS PRODUCTS
Summer 2010
matching thE clEaning agEnt to thE flux rEsiduE
Chris Coccio Interview Inside
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NEW PRODUCTS INDUSTRY NEWS INTERNATIONAL DIARY
Digital Editions Each issue of the magazine is produced in both print and digital formats. The digital editions, available as a downloadable PDF or via a web browser, can be read from computers, netbooks, tablets, many smart and mobile phones, and the Apple iPad. Notifications are sent to our digital subscribers when a new issue goes online. The digital edition is also promoted in the e-newsletter, giving your print advertisement the widest possible exposure. Contact your local sales rep for login access to the digital archive.
*Circulation rates include print-only subscribers, print-plus-digital subscribers, and digital-only readers.
Readers by region
Readers by job title
Middle East & Africa; 0%
Asia; 26%
R&D Quality 3% 2% Design 6% Purchasing 18%
Corporate/ Mgmt 18%
Americas; 50% Europe; 24%
Engineering/ Technical 32% Other 21%
Global SMT & Packaging delivers more than 101,000 solution-packed magazines to industry professionals across the globe each month in hardcopy and/or digital format. The magazines are also distributed at every major and many smaller industry trade shows throughout the year. No other magazine in the electronics manufacturing industry offers the kind of exposure your advertisements, news releases and technical content gets with Global SMT & Packaging magazine. Whether you’re after worldwide coverage or a target, regional focus, Global SMT & Packaging accommodates.
Digital
Advertising
Global SMT & Packaging offers both global and regional reach through our popular newsletters and websites.
EMAIL OPPORTUNITIES
Display ads
DAILY NEWSLETTER (Circ. 45,000) MONTHLY REGIONAL NEWSLETTERS Brazil (Circ. 3,000) China (Circ. 12,000 ) India/South East Asia (Circ. 11,000) Mexico (Circ. 8,000) SHOW PREVIEWS & ROUND-UPS TECHNOLOGY SHOWCASE MAILER
WEB OPPORTUNITIES MAIN WEBSITE (450,000 views/mo.) REGIONAL WEBSITES Brazil China India/South East Asia Japan Korea Mexico SHOW CENTRAL MINI SITES Banner ad technical INFO
For the web, we can accept jpg, png, gif and swf, including video in swf format. For email/newsletters, we accept jpg and gif only. Animated gifs should include your message in frame #1 as it’s the only frame Outlook 2007 users will see. Banner ad materials are due 3 business days in advance of when they are to appear online.
European Electronics Assembly
Reliability Summit Reliability—Traceability—Yield Enhancement
One day of workshops, two days of conference. Four parallel tracks: Process, Assembly, Materials & Test. Examine, learn and debate business-critical reliability, traceability and yield enhancement issues, and give your company a reliable edge on the competition.
September 21-23, 2010 Tallink Spa & Conference Hotel, Tallinn, Estonia Register online: europeanelectronicsummit.com Display: 300 pixels wide x 250 pixels tall. Website only.
Text ads Reliability, Traceability, Yield Enhancement Get an edge on the competition with 3 days of learning at the European Electronics Assembly Reliability Summit. Register online!
Text: Max. 170 characters, including spaces.
See samples of all our digital media products at
http://samples.globalsmt.net
Standard banner ads Reliability Traceability Yield Enhancement
European Electronics Assembly Register online today!
Reliability Summit
September 21-23, 2010 Tallink Spa & Conference Hotel, Tallinn, Estonia
Banner: 468 pixels wide x 60 pixels tall.
European Electronics Assembly
European Electronics Assembly
Reliability Summit September 21-23, 2010 Tallink Spa & Conference Hotel, Tallinn, Estonia
Skyscraper: 120 pixels wide x 240 pixels tall.
Reliability Summit September 21-23, 2010
Square: 125 x 125 pixels.
Technology Showcase email Because it doesn’t look like advertising, it’s more likely to be read. Make the Technology Showcase a part of your new product introduction marketing plan.
New for 2011! The Technology Showcase mailer. Each one of these newsletters highlights up to six new products and services for the electronics assembly industry.
Technology Showcase Headline: Max 60 characters (including spaces); Body Copy: Max 400 characters (including spaces); and one Product Image (72 dpi jpg or gif ).
Video Global SMT & Packaging offers video packages to give your company and its products and services more exposure than ever.
Technical Interviews
in-house training
product overviews/demos
product training for customers
tips and solutions SERIES
Corporate Communications There is no better way to promote a new product than to capture the enthusiasm of the product manager as he describes the main features and benefits. Our video productions are scripted ahead of time and can be shot at your facility or, to keep costs down, at major industry exhibitions. Existing video footage, photos or other assets can be edited into the final film for your use at trade shows, on your website or to give your sales team. The video is also hosted on Global SMT TV, the Show Central website of the event it was filmed at, if it was filmed at an exhibition, and distributed via our e-newsletters.
Click photo to play video
70% of adult Internet users watch videos online, according to a recent Pew survey. Click photo to play video
Image: Aegis
Tips and Solutions series Your products and services solve problems every day. Let potential customers see how, and help current customers get the most out of their purchase, with a series of tips and solutions video clips that can be posted to your website, Global SMT TV, Youtube, and anywhere else videos can be uploaded. Make them part of an email campaign. Distribute them at trade shows on DVD or USB flash drives. Product training videos Get—and keep—customers up and running with their new equipment by providing an instructional video on the use, maintenance and troubleshooting of your products.
Product overviews/demos A product overview or demo can act as an in-depth commercial for your products. Perfect for new product introductions.
Facility tours Showcase your applications lab, R&D department, brand new factory and more. Encourage confidence by introducing your company and employees to potential customers via video.
Video advertising Video advertisements provide an excellent, high visibility opportunity. Add video or Flash to your print advertisement for our digital edition, or run them on our website.
EDITORIAL Month
Technology Features
Special Newsletter
Special Features
Additional Distribution
Jan
Americas & Europe #11.1: Bump Inspection, Die Bonders, Flip Chip, Lead-Free Solders, MEMs, Cleaning
2010 Distributor Survey
Global Technology Awards
Electronics Next 2011, New Delhi, India, January 7-10 Pan Pacific Microelectronics Symposium, Big Island of Hawaii, January 18-20 INTERNEPCON Japan, Tokyo, Japan, January 19-21
China and Korea issues #11.1: Dispensing, Inspection, Lead-Free Solder, Rework Feb
Mar
South East Asia 2.1 (Jan/Feb) Dispensing, Inspection, Lead-Free Solder, Rework
Global Technology Awards
Americas & Europe #11.2: Stencil Printing, Selective Soldering, Component Design, Boundary Scan, Wafer Bumping, Pick and Place
Packaging
Americas & Europe #11.3: Chip Scale Packaging, Stacked Die Packaging. Also: Dispensing, 0201 Placement, Board Contamination, ESD Control China and Korea issues #11.2: Adhesives, Cleaning, Pick & Place, Printing, Thermal Profiling
Apr
Medical Electronics
SMT Nuremberg show preview
Americas & Europe #11.5: WEEE & RoHS, Manufacturing Software, Depanelling, Routing, Handling Systems, Reflow, Wire Bonding
APEX Show Issue
SMT Nurmberg show issue
China and Korea issues #11.3: Component Placement, Device Programming, Feeders, Wafer Bumping, Conformal Coatings
Jun
Jul
South East Asia 2.3 (May/Jun) Adhesives, Cleaning, Pick & Place, Printing, Thermal Profiling
NEPCON Malaysia show issue
Americas & Europe #11.6: Cleaning, Conformal Coatings, MEMs, Bond Testing, VOC-free Fluxes, 3D Inspection, Printing, Wave Soldering
LEDs
Americas & Europe #11.7: Pick and Place, Fuel Cells, Vision Systems, Bump Inspection, Flip Chip, Wafer Bumping China and Korea issues #11.4: Adhesives, Lead-Free, Test, X-Ray Inspection
Show previews: - Semicon West - NEPCON South China
SEMICON China, Shanghai, March 15-17
NEPCON China show issue
South East Asia 2.2 (Mar/Apr) Printing, Selective Soldering, Dispensing, Packaging Americas & Europe #11.4: Process Management Software, Rework Equipment, Advanced Substrates, 3D Circuits, Sensors, Die Placement
May
Show previews: - APEX - Productronica China - NEPCON China - NEPCON Korea
Semicon West Show Issue
NEPCON South China show issue
Convergence India, New Delhi, India, March 24-26 Electronic Americas, Sao Paulo, Brazil, March31-April 1 SMT/PCB & NEPCON Korea, Seoul, April 6-8 IPC APEX Expo 2011, Las Vegas, NV, USA, April 12-14 Electrontech Expo/Expo Electronica, Moscow, Russia, April 19-21 SMT/Hybrid/Packaging, Nuremberg, Germany, May 3-5 SEMICON Singapore, Signapore, May 10-12 NEPCON China, Shanghai, May 11-13
NEPCON Malaysia, Penang, Malaysia, June 15-17
SEMICON West, San Francisco, CA, USA, July 12-14
Articles Deadline
News Deadline
Ad Mat’ls Deadline
Nov. 24
Dec. 1
Dec. 15
Nov. 29
Dec. 6
Dec. 20
Dec. 15
Dec. 22
Jan. 5
Dec. 31
Jan. 7
Jan. 21
Jan. 28
Feb. 4
Feb. 18
Feb. 3
Feb. 10
Feb. 24
Feb. 22
Mar. 1
Mar. 15
Feb. 25
Mar. 4
Mar. 18
Mar. 25
Apr. 1
Apr. 15
Apr. 1
Apr. 8
Apr. 22
Apr. 25
May 2
May 16
Apr. 29
May 6
May 20
Jun. 3
Jun. 10
Jun. 24
Jun. 7
Jun. 14
Jun. 28
CALENDAR
Month
Technology Features
Aug
South East Asia 2.4 (Jul/Aug) Reflow, Manufacturing Software, Conformal Coatings, 3D Inspection, Flip Chip, Wafer Bumping, Bump Inspection
Sep
Special Newsletter
electronica + productronica India 2010 show preview
Americas & Europe #11.9: PCB Manufacturing, Wave Soldering, X-Ray Inspection, Encapsulants, System on Chip, Printing
Show previews: - SMTAI Preview - Electronics Midwest - NEPCON South China
South East Asia #2.5 (Sep/Oct): Component Placement, Device Programming, Feeders, Wafer Bumping, Conformal Coatings Oct
Nov
Electronics Midwest Show Issue, SMTAI Show Issue NEPCON South China show issue
Electronica/Productronica India, Bangalore, India, September 8-11 *We will be putting out a Show Daily for the Electronica/ Productronica India show
Electronica/ Productronica show issue
Americas & Europe #11.10: Lead-free Solders, AOI, Odd Form Placement, Chip on Board, Vision Systems
Mexitronica Preview
Contract Manufacturing
SMTAI, Fort Worth, TX, USA, October 16-20
Americas & Europe #11.11: In Circuit Test, Systems Integration Software, Underfills, Thick Film Technology, Thermal Profiling
Productronica Preview
Productronica Show Issue
Productronica, Munich, Germany, November 15-18
South East Asia #2.6 (Nov/Dec): BGAs, MCMs, Cleaning, Reflow/ Profiling, Wave Soldering Americas & Europe #11.12: Rework and Repair, Thermal Interface Materials, Low Volume/High Mix Equipment, Die Bonders, ATE
Articles Deadline
News Deadline
Ad Mat’ls Deadline
Jun. 14
Jun. 21
Jul. 5
Jul. 1
Jul. 8
Jul. 22
Jul. 29
Aug. 5
Aug. 19
Aug. 1
Aug. 8
Aug. 22
Aug. 5
Aug. 12
Aug. 26
Sep. 2
Sep. 9
Sep. 23
Oct. 1
Oct. 7
Oct. 21
Sep. 27
Oct. 4
Oct. 18
Oct. 21
Oct. 28
Nov. 11
Oct. 28
Nov. 4
Nov. 18
*We will be putting out a Show Daily for productronica
China and Korea issues #11.6: Advanced Substrates, Handling, Software, Underfills, Hand Soldering
Dec
Additional Distribution
NEPCON South China, Shenzhen, August 30September 1
Americas & Europe #11.8: Component Handling, Device Programming, Optoelectronics, Conductive Adhesives, Thermal Control, BGA
China and Korea issues #11.5: BGAs, MCMs, Cleaning, Reflow/ Profiling, Wave Soldering
Special Features
2010 Round-up, Distributor Survey
Publication dates are 5-7 business days after ad materials deadlines for EU, Americas and SEAsia editions; 10-14 business days after ad materials deadlines for China and Korea editions. Submit papers and articles to editor@globalsmt.net, news to news@globalsmt.net and ad materials to ads@globalsmt.net. indicates that video packages will be available for these shows.
print ad specificiations Full page ad Artwork under 25 Mb can be emailed to ads@ globalsmt.net. For larger files, use our ad materials drop box at www.globalsmt.net/ dropbox.htm
Full page ad
Double page spread
Trim: 203 mm x 275 mm (8" x 10 4/5")
Trim: 406 mm x 275 mm (16" x 10 4/5")
Bleed: 211 mm x 285 mm (8 1/2" x 11 1/4")
Bleed: 416 mm x 285 mm (16.25" x 11 1/4")
Type area: 178 mm x 254 mm (7" x 10")
Type area: 318 mm x 254 mm (15" x 10")
With double page spreads there will be an area 30mm wide running down the page that may be obscured.
2/3 page vertical
1/2 page vertical
1/3 page vertical
114 mm x 248 mm (4 1/2" x 9 3/4")
87 mm x 248 mm (3 3/8" x 9 3/4")
57 mm x 248 mm (2 1/4" x 9 3/4")
1/2 page island
2/3 page horizontal
1/2 page horizontal
1/3 page horizontal
114 mm x 187 mm (4 1/2" x 7 3/8")
178 mm x 164 mm (7" x 6 1/2")
178 mm x 124 mm (7" x 4 7/8")
178 mm x 82 mm (7" x 3 1/8")
1/4 page 87 mm x 124 mm (3 3/8" x 4 7/8")
Mechanical Requirements Send ads in print quality Adobe® PDF format (preferred). We also accept InDesign CS4 & CS5, Adobe® photoshop (PSD, JPEG, EPS or TIFF) and Adobe® Illustrator. Images should be supplied at 300dpi, line art scanned at 1200dpi. A colour printout or Acrobat® pdf file for
proofing purposes should accompany all artwork that isn’t submitted as PDF. All colors are taken from the fourcolor (CMKY) process unless a specific spot/match color is specified. Match colors are quoted separately on request.
2011 Show Planner Don’t miss an opportunity to boost traffic to your trade show booth with this handy reference for materials deadlines. Deadlines Language/ Distribution
Press release
Print ad materials
Banner ad
Video materials
India
English/ South East Asia
Nov 7 (2010)
Nov 21 (2010)
Dec 15 (2010)
Dec 15 (2010)
Jan 7-10
SEMICON China
China
Chinese/China
Feb 15
Feb 18
Feb 22
—
Mar 15-17
SMT/PCB & NEPCON Korea
Korea
Korean/Korea
Mar 9
Feb 18
Mar 10
Mar 10
Apr. 6-8
IPC Apex Expo
USA
English/US & EU
Magazine: Mar 11
Pre-show issue: Feb 18
Mar 22
Mar 22
Apr 12-14
Apr 12
Apr 12
May 3-5
Event
Country
¨
ELECTRONICS NEXT INDIA
¨ ¨ ¨
Newsletter: Mar 22
¨
SMT/HYBRID/PACKAGING (SMT Nuremberg)
USA
English/US & EU
Magazine: Apr 8 Newsletter: Apr 12
¨ ¨ ¨ ¨
Event dates
Show issue: Mar 18 Pre-show issue: Mar 18 Show issue: Apr 15
NEPCON China
China
Chinese/China
Apr 13
Apr 15
Apr 20
Apr 20
May 11-13
National Electronics Week
UK
English/US & EU
Apr 27
Apr 15
Apr 27
—
May 18-19
SEMICON West
USA
English/US & EU
Jun 21
Jun 24
Jun 21
—
Jul 12-14
Electronics Midwest
USA
English/US & EU
Magazine: Aug 12
Pre-show: Jul 22
Aug 30
—
Sep 20-22
Newsletter:
Show issue: Aug 19
¨
electronica + productronica India
India
English/ South East Asia
Magazine & newsletter: Aug 12
Aug 26
Aug 18
Aug 18
Sep 8-11
¨
SMTAI
USA
English/US & EU
Magazine: Sep 16
Pre-show issue: Aug 26
Sep 23
Sep 23
Oct 16-20
Oct 25
Oct 25
Nov 15-18
Newsletter: Sep 23
¨
productronica
USA
English/US & EU
Magazine: Oct 14 Newsletter: Oct 25
Show issue: Sep 23 Pre-show issue: Sep 23 Show issue: Oct 21
•
Send press releases to shows@globalsmt.net. Include your booth number and, if available, a 300 dpi image of one of the products you will be exhibiting.
•
Send print ads under 25 MB and all banner ads to ads@globalsmt.net. Upload print ads over 25 MB to our drop box at www. globalsmt.net/dropbox.htm.
•
Please note that we cannot accept SWF/Flash banner ads for the pre- and post-show newsletters—jpg and gif files only.
•
Those with premium/sponsorship video packages should send video materials (logos, animations and any video footage to be incorporated into the final product), to editor@globalsmt.net.
•
If you’d like to receive email reminders of upcoming deadlines, send an email to shows@globalsmt.net with the list of shows you’d like reminders for.
www.globalsmt.net
Advertising Contacts
Editorial Contacts
North America Derek LaBorie (print & video) dlaborie@globalsmt.net +1 (239) 245-9264 x102
Europe Global SMT & Packaging Trafalgar Publications Ltd Unit 18, 2 Lansdowne Crescent Bournemouth Dorset BH1 1SA United Kingdom Tel: +44 7766 951665
Sandy Daneau (digital) sdaneau@globalsmt.net +1 (239) 245-9264 x104 Europe Andy Kellard akellard@globalsmt.net +44 7766 951665 SouthEast Asia Debasish Choudhury dchoudhury@globalsmt.net +91 120 6453260 China Christine Zhang czhang@globalsmt.net +86 13501203565
United States Global Solar Technology PO Box 7579 Naples, FL 34102 USA Tel: (239) 245-9264 Circulation & Subscriptions Tel: +1 ((239) 245-9264 x106 subscriptions@ globalsmt.net Send news to news@globalsmt.net Send ad materials to ads@globalsmt.net
Cover images: KIC, Aegis, Circuit Technology, Trafalgar Publications
Editor-in-Chief Trevor Galbraith Tel: +44 (0)20 8123 6704 (Europe) Tel: +1 239 245 9264 x 101 (US) editor@ globalsmt.net Managing Editor Heather Lackey Tel: +1 239 245 9264 x 105 hglackey@ globalsmt.net SouthEast Asia Editor Debasish Choudhury dchoudhury@globalsmt.net+91 120 6453260 China Editor Christine Zhang czhang@ globalsmt.net+86 13501203565