surely we can do better than this by robin roth, ceo
the opposite of poverty is not wealth: the opposite of poverty is justice. 22 traidcraftshop.co.uk
I have rarely found a phrase that captures the heart of what we do in fair trade better than this. Injustice tends to flourish where there is distance between us. The further away your coffee is grown, the less you know, or possibly care, about how it was grown and who was exploited in the growing of it. Companies have always understood this: the more distance they can put between you, the consumer, and the grower, the more injustice has an opportunity to take root and the more wealth they can acquire.
