Hidden Gems THE OSIDER NOVEMBER/DECEMBER 2021
PREVIOUSLY ON WORDS: AARON SCHMIDT PHOTOS: ZACH CORDNER
Located on Coast Highway, Previously On is a uniquely different resell shop. After starting the business around twelve years ago up in Burbank, owner Nick Arellano saw an opportunity here in Oceanside, so he rented a space and opened up shop for his eclectic Hollywood resell business this past March. “Once a TV show gets cancelled or wrapped, or if a pilot doesn’t get picked up, there’s all this excess stuff that they don’t need anymore. We go in there, recycle whatever we can’t use, and sell whatever we can. That’s basically how it started,” explained Nick. “The studios buy from the manufacturer and once they’re done with it, they call us up. People have a misconception that they just come and give me stuff. That’s not how it works—everything has a time that it has to be out because the studios are paying a lot in production, and they’re on tight schedules. Once a show gets cancelled, it’s like its own business— everything has to go.” At Previously On, you’ll find a smorgasbord of new and barely used items for sale that range anywhere from name brand footwear, men and women’s apparel, headwear, jewelry, appliances,
furniture, electronics, and much more that were previously on the studio set of popular TV shows like Marvel’s Runaways. “We mainly sell clothing. I’ll throw in some art, props, scripts, and stuff like that, but we’re mainly wardrobe. The brands range anywhere from Old Navy to Versace to Fendi—it’s just all over the place,” said Nick. When it comes to the products being authentic, studios can’t buy fakes—it’s illegal. If it’s high-end like Louis Vuitton or something like that, the studio will keep it because they still have a wardrobe department. But studios usually don’t have a prop department, so they don’t keep the big item stuff like furniture, fridges, stoves, or big screen TVs. “That’s where we come in,” said Nick. “We get so many clothes here at once. Show schedules are every three months, so they’ll cancel the show or it’ll go into hiatus—which is every summer and winter. We already wrapped a TV show on ABC called American Housewife that had Katy Mixon (Kenny Powers wife) in it. We have pictures of her wearing the clothes. To us, we’re not selling it as memorabilia—we’re discounting it 70-percent. Our main focus is about recycling Hollywood.” 16
Owner Nick Arellano
Previously On 105 South Coast Highway (442) 266-2025 previouslyonset.com @previously_on_com
