Creative Strategy - The Movement

CREATIVE STRATEGY The Movement

INTRODUCTION Idea sharing is not a common sight in the realm of the design industry, especially in design institutions.

Student designers are often too guarded over their ideas because of fear of ideas being stolen and social dilemmas like competition and personal interests.

This culture is commonly observed among student designers in school when peers asked about each other’s outcomes, they usually end the conversation with “just the usual outcomes”.

The decline in new and innovative ideas is a result of a lack of idea sharing.

WHAT IS TRANSPIRE? Transpire is a live and ongoing open collaborative Movement that aims to encourage a collaborative community amongst creatives and non-creatives in Singapore, especially student designers.

MISSION To create a community that not only encourages sharing of ideas and resources openly, but also to inspire and work with each other; Ultimately breaking the boundaries of working in our individual silos, increasing our learning curves, and pushing the design scene in Singapore forward.

THE VISION CO. CONSUME A community that shares tools and resources, reducing wastage and giving them second life.

CO. DESIGN A community that works together based on collective interest to push the boundaries and dialogues of what design can be.

CO. SHARE A community that share ideas and resources, increasing one’s learning curves and pushing the design scene in Singapore forward to make more breakthroughs in design.

THE PLAN Transpire will constantly reach out to Singaporeans, especially student designers, to encourage a collaborative community.

Transpire will collaborate with student designers, creatives, and non-creatives to organize talks, activities, and workshops to inspire and push the design scene in Singapore forward.

TARGET AUDIENCE Primary: Student Designers and Design Educators Instilling values should start from the young, student designers are at the stage of learning and design educators should exposed them to the idea of collaboration in schools to encourage a culture that they will bring with them when they enter the industry in the future.

Secondary: Creatives in the Design Industry By bringing together the whole design industry and design institutions in Singapore to encourage a collaborative culture, this culture can push the design scene in Singapore forward and create new and innovative ideas through sharing and pooling resources.

BENEFIT/CLAIM 1. Create a collaborative community that shares ideas and resources.

2. Create networking/collaboration opportunities.

3. Kills creative block through idea sharing to come up with new and innovative ideas.

4. Peer progression and social progress

DISCLAIMER The contents in this booklet are subjected to change as the project progresses.

\\ Co. Consume \\ Co. Design \\ Co. Share