2018 Transpose Spring Edition

ISSUE NO.4

AUTUMN/WINTER 2017

TRANSPOSE

ESADE MAGAZINE i

BEHIND THE SCENES

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TRANSPOSE SHARVANI SHAKAMBARI Editor-in-Chief

CHAMA JEMMALI

NAILA HAWACH

MAR VENTURA

ISABEL BUENO

Operations Director

Graphic Designer

Sponsorship Director

Communications Director

ANJANA VEGGIA

APOLLINE LE RUDULIER

JULIA MASSOT

MIREIA FERRER

Editor-in-Chief Assistant

Operations Director Assistant

Graphic Designer Assistant

Sponsorship Director Assistant

Editors ANJANA VEGGIA, ALVARO CARIAS, JULIA MASSOT, KRISTINA LUNGININA, BEATRIZ BUENO, ADRIANA CROVETTO, LORENZO MASIELLO, CLEMENTE RAPONE, DANIEL CONCA, JULIETTE DELANOY, MIGUEL NAVID, JULIA DURAFFOURD, CORALIE BOISSEL, MARC MESNARD, ELSA ANDRESS, SARA CEVALLOS, ISABEL BUENO, VIGDIS BONVIK.

Models MARIAM MISHVELADZE, OKSANA KLIMENKO, IGNACIO LORENZO, LLUÍS CASTELLS, AÏDA SABADEGO, MATILDA STILES, ELIE VAN CAMPENHOUT, MARTA HONTECILLAS, JULIA MASSIN, MANFREDI BIZZARRI, OLIMPIA CAPDEVILA, REBECA AGUADO, FRANCESC MULLERAT, MILAN CSURGO, NINA GRAU, KASIA, CLAUDIA RUIZ, ALEX, CARLOS, LUIS GARCÍA, JAE PARK, CHIARA VETRANO.

Sponsorship Team MAR VENTURA, MIREIA FERRER, PAULA DOMINGUEZ, DANIEL CONCA.

Communications Team ISABEL BUENO, MARIA ALEJANDRA ARISTIZABAL, KRISTINA LUGININA, GINA GUIX COSTA, VERA MEANTI, NILESH CHUGANI. Web Designer VLAD BAZAROV

Graphic designing Team NAILA HAWACH, JULIA MASSOT, ADRIANA CROVETTO, PAULA DOMÍNGUEZ.

Photography CHAMA JEMMALI, ELENA PASCUAL, ARIADNA RODRIGUEZ, ANA URQUÍA, GOPIKA EM, PAULA TELLEZ. Photo Editor DILETTA POLLICE

Stylists AINA MERINO, SAVANNA LAWRENCE, PALOMA PUNTES, MIREIA FERRER.

Make-Up Artists HAJDI SHAMETAJ, YASMINE AZMANI.

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WINTER 2017

4 SIMPLE IS BEAUTIFUL 16 SIMPLICITY 18 GUCCI MOVES ONE STEP FORWARD FASHION SUSTAINABILITY 20 ESADE TALKS 22 A BIT OF JAPAN IN BARCELONA 26 TORA: THE BAND OF THE MOMENT 28 SKETCH MASTER 34 THE MONOCHROMATIC DREAM 50 TOP 10 THINGS TO GIVE UP TO BECOME SUCCESSFUL 52 THE ART OF ABC 54 A SNAPSHOT OF MILAN FASHION WEEK 56 DRESS TO IMPRESS 58 UP CLOSE AND PERSONAL 68 I HAVE SEEN MORE THAN I REMEMBER, YET I REMEMBER MORE THAT WHAT I HAVE SEEN 72 TIPS FOR A GREAT FIRST IMPRESSION 74 THE ESSENCE OF GAUDI’S WORK 76 BEST COSTUMES IN CINEMATOGRAPHY 80 GREASIN’ IT UP 90 EL SIFO D’EN GARRIGA 92 SUMMER RELEASES TO BE HEARD IN WINTER 94 MEN AND FEMINISM 96 BARCELONA’S METRO ARTISTS 100 THE POWER OF EMOJIS 102 SOCIAL NETWORKS - FEMALE EDITION 104 BARCELONA STREET STYLE

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COVER LOOK: SIMPLE IS BEAUTIFUL

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LETTER FROM THE EDITOR “Simplicity”, a word with a rather complex meaning that contradicts the essence of the word itself, is a commonly used term in the 21st century. We describe things as “simple” when they are easy, plain or uncomplicated and they represent those aspects of life that satisfy our basic needs but do not necessarily exceed our expectations by a significant amount. The concept of simplicity in daily life is abstract with each individual formulating his or her own understanding of it and choosing to adapt some facets of simplicity in their respective lives.

In this issue of the magazine we will explore simplicity in the world of fashion and extrapolate it to a macro level that will give us a gist of the benefits of leading a simple life.

This fall we set out to dissect the concept of living a passionate life in Sara’s interview with Stanislav Voytsekhovskiy, a musician who regularly plays at metro stations and enhances the cultural experience in Barcelona with his captivating songs.

Other editorial features include Anjana Veggia’s article on simplicity as a way of living and Clemente’s article describing his vivid cultural immersion into the African lifestyle.

We also found inspiration in the creative process of organizing photoshoots where we chose the everyday locations that we find ourselves in, such as the next-door café, our friend’s apartment and our residence’s swimming pool. Even so the photoshoots took on their own interpretations of the theme, wherein we decided to deconstruct and decontextualize our conventional notions of fashion that are associated with “the more the better” and bring to light the latest trends in minimalistic outfits. All in all, through this issue we intend on transposing our readers’ perspective on simplicity and proposing an alternative to the lifestyle we presently lead.

To conclude, I would like to extend my appreciation to Chama Jemmali (Operations Director) and Naila Hawach (Graphic Designer) for their incomparable contributions to the magazine and their persistence in making this magazine a huge success. I am also grateful for the continuing support of the readers and sponsors of this magazine and I hope to surprise you with new concepts and trendy fashion tips in every issue.

Sharvani Shakambari Editor-in-Chief

JOIN ESADE’S FIRST FASHION MAGAZINE FOLLOW US: INSTAGRAM: @esademagazine FACEBOOK: ESADE Magazine CONTACT: transposemagazine@gmail.com 2 OUR LATEST ISSUE: transposemagazine.com CHECK

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Gast roRa nking .com El ra nkin g de los r anki ng.

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IS There is beauty in the simple. A short opening phrase, concise and well constructed, can entice you. A brief poem, short and impactful, can make your eyes water. A single scarf can bring life to an outfit, making it eye catching.

In this photoshoot, we celebrate the pure, the natural. No need for too much accessorizing, too many decorations or roundabouts.

Raw. Real. Simple. Embrace the simple.

MODELS Miriam Mishveladze, Oksana Klimenko PHOTOGRAPHER Chama Jemmali STYLIST Savanna Lawrence

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Simplicity

By Anjana Veggia

noun sim.plic.i.ty \ sim- pli-s -t , - pli-st \ 1. The quality or condition of being easy to understand or do 2. The quality or condition of being plain or uncomplicated in form or design.

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It quite simply means living and being implicity, a word with a multitude of honest with what we truly value in our lives. definitions, whether it be in fashion, Everything that makes us who we are, what business, spirituality or how you live brings us joy and purpose, and spending our your day-to-day life. For the more time on those activities, people and things. superficial meaning of simplicity in fashion, When people live by simplicity, they inevitably it may entail a casual and lowkey style with find that they need less, and are instead more muted colours. Maybe what the everyday man open to life. or woman would wear, unlike what is usually After all, simplicity displays itself through seen year by year on high-fashion runways. a natural slowness, in quiet However, more In the words of moments when you can see, feel, importantly, simplicity is a way of being, a way of living. A Confucius, “Life is taste and touch. We must pause for simple life is often referred to really simple, but a moment and take time during the day to refrain from rushing. as a healthy life. In the words we insist on making Instead, try moving through the of Confucius, “Life is really day with respect and openness. simple, but we insist on making it complicated”.

Ultimately, to be simple is to be it complicated”. In today’s day focused. and age, it is often too easy to In this Autumn-Winter edition, we be sucked into the societal tendencies of living explored simplicity in the fashion sense in a fast and stressful life. No one enjoys being conjunction with minimalism. Whether it be drained of energy day by day, so what do some the toned down cover photo shoot “Simple, people do? They choose to live a simplistic life. yet powerful” where we strove for a cosy, girly Start by identifying what takes up the most time and chill vibe, accentuated with simple pastel and mental space in your life, do you really colours, or the “Up close and personal” photo need all of these things? Eliminate unnecessary shoot, which showcases a simple backdrop things that weigh you down for no reason or try with the help of natural light and an effortless living without some of these things for a while, wardrobe, we evoked this edition’s theme of you will notice how you really don’t need them simplicity in the different aspects which we in your life. Leading a simple way of life does believe best describes the word. not mean abandoning our responsibilities, ridding of all our things and going off the grid.

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THERE IS BEAUTY IN SIMPLICITY

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Gucci moves one step towards fashion sustainability

By Alvaro Carias

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fter 91 years, the firm founded

by Guccio Gucci in 1921 said goodbye to the skins, threads, buttons and any other material that made an animal suffer. This was announced by its CEO Marco Bizzarri at Karing Talk, a fashion talk held at the London College of Fashion.

This decision is part of the innovative proposals driven by the brand to reach a new type of client, who is much more aware about animal protection. This strategic change started with the replacement of the brand’s creative director Frida Giannini, by the designer Alessandro Michele in 2015. With the help of Michele, the company accepted certain changes that increased sales by 50% in the first half of 2017. For example, the collections of men and women began to appear on the same catwalk and the firm started to target younger customers with the issuance of a new perfume for millennials baptized ‘Gucci Bloom’ by Michele himself.

Now, Bizzarri reaffirms the commitment of Gucci to fashion sustainability with the enforcement of partnerships with the Skinfree Alliance, the Italian Animal Rights organization and the US Humane Society, with which he promised to drop animal skins from the 2018 Spring-Summer season.

However, Bizzarri clarified that: “we are not ready yet to leave the leather, because the change would leave thousands of people jobless. But we are interested in the production of artificial leather, which does not cause the death of any animal and is more environmentally friendly.”

In this way, Gucci joins Armani and Hugo Boss as other brands that have said goodbye to animal skins and are now in search of new materials to make fashion a sustainable business.

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“Gucci is committed to a culture of purpose putting environmental and social impact at the heart of the brand”

MARCO BIZZARRI Gucci President and CEO.

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ESADE talks PHOTOGRAPHER Ariadna RodrĂ­guez STYLIST Paloma Puntes

CLAUDIA RUIZ (Spain) What can you not live without?

Handbags, my Louis Vuitton bag in particular. I love anything fancy!

LUIS GARCIA (Spain) What is your favourite thing about Barcelona?

I love the vast variety of restaurants that Barcelona offers.

Barcelona rooftops and chill terraces never fail to to call for a good time.

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KASIA (Poland) CARLOS (Panama)

NINA GRAU (Spain)

Are you easily influenced by fashion trends?

I would say we all are to a certain extent, but I try to change it up a little to keep it personal and not too mainstream.

What is the best thing to do on a Friday night in Barcelona?

Clubbing, especially in the Gracia area like Otto Zutz.

What is your favourite accessory?

Definitely my shoes, you can show a lot of originality through what shoes you wear.

CHIARA VETRANO (Italy) JAE PARK (South Korea) How would you describe your style in 3 words?

I like to think that I have my own style.

Casual, athletic yet simple is how I would describe it.

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Tell me what your ideal Sunday afternoon would be.

Walk around and get lost in different neighbourhoods of Barcelona like Gracia.

I would like to visit the botanical gardens in Montjuic someday, maybe when I’ve got the time!

ALEX (Spain) What items of clothing are you drawn to the most?

Men’s jackets and trousers.

A bit of Japan in Barcelona

By Julia Massot

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Occasions for Sushi

For the ones who consider that sushi needs to be accompanied by a luxurious handbag or a special occasion, let us prove that they are wrong.

Five atmospheres, five occasions, five budgets and five different demanding palates wherein you have the opportunity to enjoy the idyllic flavour of one of the best and most exotic cuisines without leaving Barcelona. If you still haven’t been introduced to the world of Japanese gastronomy, what are you waiting for?

You must not forget that this Pacific Island’s cuisine not only goes far beyond sushi, but also goes much further than food. A meal in a Japanese restaurant, apart from the festival of tastes, involves an introduction to one of the most ancient culinary cultures in history.

Currently it’s not possible to account for all the Japanese restaurants located in the Ciudad Condal, but the truth is that there are some MUSTs that should be remembered:

Budget 25€

1 Warming up Unquestionably Rojo y Negro is the winner of this type of par excellence. For the ones that are looking for a pre-party restaurant, here you are going to hit the bull’s eye. Situated in the upper side of the Diagonal and equipped with two glamorous and differentiated areas. Downstairs you will find Japanese food and upstairs, international food where on Thursday, Friday and Saturday the night lives on until 2 a.m. with music and elegant drinks for those who wish.

Star Dishes Maguro mango & Foie Gras Futomaki

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2 Low Cost

Star Dishes Gyozas

This is your place if all your savings have been spent in your university fee! Sometimes it’s difficult to find trustworthy, low price Japanese restaurants. Chun is one of them. Located next to Francesc Macià, it has affordable prices and a lavish midday menu, which includes 4 dishes and an all-you-can-eat buffet at night. Price is not always a synonym of quality.

Midday menu: 12€ Night buffet: 18€

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Star Dishes ROBATA: Redondo Beach, Tuna Shut, Caramelised Tuna & Foie Nigiri.

It’s not an easy task to choose the best one between the vast arrays of good restaurants in Barcelona. Here we focus on two perfect places to surprise someone special.

Robata: exclusive slot with a wide variety of sophisticated dishes that can steal anyone’s heart.

Parco: In the central location of Passeig de Gràcia, the legendary Parco seduces by the palate and by the eyes thanks to his minimalist aesthetics and suggestive repertory of food.

PARCO: Butterfish Nigiri & Foie Nigiri

Robata 40€ Parco 50€ 24

Star Dishes KOY SHUNKA: Tuna Tataki & Wagyu Tataki.

4 Not only Sushi As mentioned previously, Japanese food doesn’t consist only of sushi. Koy Shunka, a Michelin Guide restaurant, is considered one of the best Japanese restaurants in Barcelona and even in Spain. With a fancy atmosphere and the best raw materials, it provides an impeccable quality.

On the lower end of the price range, Ramen-Ya Hiro is the first restaurant in Barcelona to specialize in Ramen, the traditional Japanese noddle soup that tastes as if we were in Tokyo.

RAMEN-YA HIRO: Chicken & Pork Ramen.

Koy Shunka 60€ Ramen-Ya Hiro 15€

5 Fusion

Ikibana 50€ Pakta 100€

Now it’s the turn of the latest trend, Japanese fusion restaurants, because the fusion of two totally different cultures is also possible in gastronomy.

Ikibana is the result of the fusion between Japanese and Brazilian food, which offers a gastronomic travel between Tokyo and Sao Paulo.

Pakta, directed by the infamous Adrià brothers, provides the union between Peruvian and Japanese gastronomic cultures known as Nikkei cuisine.

The Michelin Star restaurant boasts a lengthy tasting menu served in an ingenious way.

Star Dishes IKIBANA: Maki Hokkai, Lobster Uramaki & Chocolate Fondue.

PAKTA: Sushi & Ceviche

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TORA: THE BAND OF THE MOMENT Tora are an Australian electronic band formed in Byron Bay in May 2013.

The founding members are Thorne Davis on drums; Shaun Johnston on bass guitar; Jo Loewenthal on lead vocals, guitar, and samples; Jai Piccone on vocals and guitar; and Tobias Tunis-Plant on vocals and synthesiser. Aside from electronica they perform in the new-age genre, chillwave. They have undertaken Australian and international tours.

Their tracks have received high rotation on national radio station, Triple J’s playlist.

COULD YOU DESCRIBE THE MOMENT WHEN YOU REALIZED THAT YOU WANTED TO BE IN A BAND. A few of us were in a band together before Tora. I remember we were in high school and there was a ‘Battle of the bands’ coming up, so we decided we would get a band together so we could perform there.

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WHAT WAS YOUR FAVORITE MOMENT OF YOUR EUROPEAN TOUR? There’s so many moments it’s impossible to name a ‘favorite’, but Best Kept Secret festival in Holland was definitely a high moment.

IF YOU COULD DESCRIBE YOUR MUSIC IN A WORD WHAT WOULD IT BE? Chillwave TOP 3 FAVORITE SONGS OF THE MOMENT. James Blake – Put that away and talk to me James Blake – I Need A Forest Fire feat.

Bon Iver Ry X – Deliverance WHAT ARE YOUR FAVORITE HOBBIES BESIDES MAKING MUSIC? Surfing, art, tennis, listening to music, photography, partying, relaxing at the beach.

IF YOU COULD TOUR ANYWHERE IN THE WORLD WHERE WOULD IT BE? Already been to a lot of the places we wanted to go, but next on the list would be Japan.

WHAT WAS THE BEST TIP THAT A TEACHER EVER GAVE YOU? Follow your heart.

TAKE A REST 2016

YOUR FAVORITE SONG (FROM YOUR SONGS) AND ITS MEANING TO YOU. My personal favorite Tora song would have to be Jaigantic. To me it’s a song about how it feels after a break up, when you still love someone but need to move on.

EAT THE SUN 2013

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Sketch MaSter

By Apolline Le Rudulier

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“I am not afraid of an army of lions led by a sheep, I am afraid of an army of sheeps led by a lion”

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“The eyes are the window of the soul” 30

“You can be overdressed, but never overeducated.�

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“For you are like a drug to me, The only one I see, Everyday I crave more, My heart that I adore, The closer I get to you The more I see you blue, The further away you stray, The more I have to pay, The better i know thee, The further you flee I beg of you dear, hear my plea For you are like a drug to me, And you are, killing me.”

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The monochromatic style never go out of fashion, and that is undoubtedly true for this photoshoot. This trend is often misunderstood (or misinterpreted??) by people, who believe that monochrome means white-on-black. In this photoshoot, we embody the true definition of monochrome with 4 simple, yet enticing hues: White, Black, Red & Blue. Step out of your comfort zone and be inspired this season to wear a monochromatic look, whether you’re going for an elegant, grungy or business chic look.

The Monochromatic Dream MODELS Ignacio Lorenzo, Lluis Castells, Aida Sabadego, Matilda Stiles PHOTOGRAPHER AND STYLIST Chama Jemmali

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Regardless of how old you are, where you come from and what plans you have for the future, it is likely that your life goal is to be happy and successful. Being successful is not so much about becoming a millionaire, it’s about following your passions, living purposefully, and enjoying the present moment.

What I have mentioned in the article are the things that are very hard to stop, it is not something you change in yourself instantly.

Becoming a successful and meaningful person is a hard process, but eventually you will live the life you want and you will appreciate all its moments

TOP 10 things to give up to become successful

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By Kristina Luginina

Social Media Social media has become a part of everyone’s life. However, it can affect your mental health and productivity. I have experienced it myself. After deleting my Instagram account and limiting the use of other social media, I have noticed that I started reading much more than I used to and what’s more important, I stopped caring about sharing valuable moments of my life in order to impress someone.

3 Making Excuses Winston S. Churchill once said: “You will never reach your destination if you stop and throw stones at every dog that barks.”

Instead of wasting your time on making excuses, try to focus on the things that will actually contribute to your dream.

2 Unhealthy Lifestyle It is hard, of course, to maintain a healthy style when you do not have enough time even to cook a breakfast for yourself. However, it is essential if you want to become successful because it will contribute to your long-term goals since you will have more energy and consequently you will need less sleep.

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Perfectionism

Fixed Mindset

Even though it is good to strive for the better, perfectionism refers to an all-or-nothing mentality: something is either perfect or a failure and if it doesn’t go well, as a perfectionist, you are very likely to give this up. It is much better to strive for progress and not perfection.

Your mind is a powerful thing.

The stories you tell yourself and the things you believe about yourself can either prevent change from happening or allow new skills to blossom.

6 Toxic People Toxic people can manipulate you and destroy your personality. Do not be afraid to say “no” and move forward.

7 The Need to be liked We waste so much energy on creating an image people want to see, but all this energy could be used to achieve our goals. It’s impossible to please everyone, there are over 7 billion people living on this planet; it would be a miracle if everyone liked you!

9 Feeling sorry about yourself Everyone has a tendency to feel sorry about themselves, especially when times get tough. Getting deeper into these thoughts, however, will make you feel worse about yourself, so just do your job and everything will be fine

8 Laziness Being lazy can seriously affect your lifestyle and what is worse is that it is very easy to fall into a pattern of being consistently lazy and unmotivated which could cause a dramatic effect on your productivity.

If you feel lazy or sad, ask for advice from people you respect and they will help you to find motivation again.

10 Being envious of others’ success Perhaps this is the most important habit to give up. Your envy and anger will not make anyone happy, but it will waste all your positive energy. It is much better to look at successful people, get inspired and learn from them in order to fulfill your dreams.

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The Art of ABC Ask questions, Answer them (however you want), Arrive wherever you want.

Be yourself, Beautiful person (forever), Believe in nice things to come.

Create your own world, Celebrate life (it is worth it), Curiosity is life’s charm.

This is the ABC of being simply yourself

By Beatriz Bueno

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A Snapshot of Milan Fashion Week

By Adriana Crovetto

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The Spring-Summer 2018 fashion week series in September has finally ended. Here are some cool facts about the parades and the presentations from an insider and outsider.

“Milan Fashion Week: Five pleasantly frantic days. I am very grateful to be able to apply my great passion for fashion, which, less than two years ago, pushed me to launch my own brand (www.ehtiros.com) and participate for the first time in the WHITE SHOW MILANO.” MFW is the main Italian fashion trade show Area: an entirely red coloured plan whose fil dedicated to womenswear collections and rouge is a careful search for brands that make contemporary accessories – which currently their debut at WHITE, selected to give buyers boasts over 500 exhibitors and more than 22,000 new insights and inspirations. visitors. An important event, which coordinates the whole fashion system with support offered “I particularly liked Byblos with its geometric by the Institutions to turn Milan into the symbol prints and colours that rotate around the red, of ‘Made in Italy’ and to facilitate and favour the black, white and acid yellow schemes.” involvement of international press and buyers. As well as renewing its buyer-oriented format with a At WHITE Milano we can also admire different four-day formula, the WHITE organizes, within the categories for the ones that love to live fashion tradeshow, a series of events and live happenings at 360 degrees, for example, White Beauty for to present their international scouting activities Niche Perfumery or White Glasses for more to the fashion insiders in a more dynamic and fashionable glasses. interactive way, thus making it more accessible “The fashion world today is really competitive for and from social media. and volatile and is now passing through critical “After the challenging application process, I had changes given the disruptive force of new the chance to showcase more than 80 different technologies and the power of mass fast fashion pieces of my collection to buyers, press and brands like Zara or Mango. But the success of celebrities as well as being invited to those special these kinds of events is proof that there is still events and cocktails that the city of Milano is room for young entrepreneurs with outstanding ideas” known for nowadays.”

Since its conception, WHITE MILANO has Several runways this September have also been always represented a window for innovative a celebration of something important. First entrepreneurs. Through its outstanding format, of all, the commemoration of the 20 years of this event helps to develop business and the disappearance of Gianni Versace and the communication opportunities for Italian brands as collection that Donatella dedicated to her well as emerging foreign brands. Some examples brother which ended with the release of some from this year? of the most iconic models of the gangways of the 1990s with which Gianni had worked a lot: The amazing section devoted to Belgian designers, Naomi Campbell, Claudia Schiffer, Carla Bruni the very interesting “Portugal Fashion” or the Red and Helena Christensen. They left us breathless!

Angela Missoni also celebrated her 20 years at the fashion houses.

Laura Biagiotti’s runaway closed with a tribute to a fashion designer who disappeared last May. Her daughter moved the entire audience of the Piccolo theatre, the usual location during the MFW. “This Fashion Week has given me a lot of emotions that I will share with you today through some photos. Hope you like it!”

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DreSS to IMpreSS Men’s Internship Edition

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hat’s worse than having no idea of what to wear when going out on a date? This may be a frequent struggle for many of us, but what’s even worse is having no idea of what to wear on your first day of an internship.

The first step to follow in order to get an outstanding outfit is to simply ask your boss, in case the company’s dress code hasn’t been specified previously. Once you know this you can proceed, otherwise just rely on your instinct. Fundamentally, each outfit will depend on the industry you work in and the company’s culture.

Let’s start with the most informal ones. For instance, start-ups and companies in the retail industry (excluding high-end companies) aren’t usually strict with dress code. If this is your case you’re lucky, it means you have endless possibilities. Despite the informality of the working environment, attending your first day at work in a t-shirt would be considered a complete faux pas.

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To avoid this, it is recommended to wear a shirt, a pair of jeans and tennis shoes, consider this your firstday-of-internship starter-pack. The shirt should be white or light blue, preferably plain with your sleeves rolled up, folding them once or twice should be enough. Wear a pair of blue skinny/slim fit jeans or trousers. For the trousers, grey would look great as well but it may seem too formal at times. When it comes to shoes, you can range from a pair of sneakers to a pair of tennis shoes, going from more informal to formal. The most versatile colour of course is white, take as an example the Air Force One (sneakers) or the Stan Smith (tennis shoes).

Blue, grey or black are colours that can also work well with any outfit, as they are neutral and can help you when combining with brighter colours.

Up to this point you have an acceptable outfit, however, there are a few things that can make it outstanding. Here is where you have to make the difference: how?

With details, always remember that the devil is in the detail, i.e. Accessories. One must-have is a watch, which is the best accessory you can wear since it reflects your personality. Therefore, there is no right choice since any watch is suited perfectly. In case of indecisiveness, opt for the most classic one or one with a steel bracelet, they always look good.

Finally, wear the watch on your left wrist Having said that, on the right wrist you can wear a thin leather bracelet, provided it’s simple and just one, especially if it’s not that thin. In other words, don’t wear something extravagant and distracting.

These are the basic accessories for an informal outfit.

To make it slightly more formal, just tuck in your shirt and wear a leather belt, which has to be lighter or darker according to the colour of your shoes. The next step for a more formal outfit is to wear a navy blazer. Why this colour? Because it’s simple, elegant and can be combined in many ways.

To make it more stylish put a pocket square in the blazer’s pocket, it can be white if you don’t want to be risky but any other colour works.

These are the steps to follow in order to start your first day of your internship and to leave a good impression on your fellow colleagues.

By Lorenzo Masiello

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Up Close and Personal As Summer comes to a close and Autumn strolls by, leaving Winter behind, so does the tendency to wear bright colours. Here, we celebrate the end of the Summer/Spring season through the simple use of natural light, vibrant colours while resorting back to the traditional white-ondenim style.

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MODELS Elie Van Campenhaut, Marta Hontecillas, Julia Massin, Manfredi Bizzarri

PHOTOGRAPHERS Chama Jemmali, Gopika EM

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AUTHOR BORIS We offer a diverse cuisine that gives your taste buds a tour around our peninsula with nuances from different cultures.

We count on four beautifully designed and carefully crafted spaces in our restaurant that will turn a simple meal into an experience.

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You can choose from a wide variety of dishes and creations prepared with only the highest quality products. We also offer special menus for groups which you can personalize to best suit your needs.

We invite you to join us on an exciting culinary adventure.

OPEN TUESDAY THROUGH THURSDAY 12H - 23:30H SATURDAYS & FRIDAYS 12H - 00:30H SUNDAYS 12H - 18H PL. BARCELONA, 9 SANT CUGAT DEL VALLÈS RESERVATIONS: 93 676 02 11 INFO@AUTHOR-BORIS.COM

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I have seen more than I remember, yet I remember more than what I’ve seen‌

By Clemente Rapone

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The Call of the Wild Someone once said that if the world were flat, we would be able to see everything from where we stand and therefore would feel no need to travel.

While the physics of this statement are disputable, its psychological insight strikes at the very core of our nature as human beings. The horizon has intrigued mankind since the beginning of time, many have perished in their attempts to reach it and although modern technology has left little to be discovered, people from all corners of the world still venture out, into the wild. In search of themselves more than any specific destination.

As a nineteen-year-old army dropout, with a generous bank account and a set of shattered career aspirations, I myself discovered the healing power of travel: a beautiful excuse to run away from everything and into anything.

T.I.A: This Is Africa The look on a French stewardess’s face had been quizzical to say the least when I said my ticket was one-way, but Africa is the last frontier: a huge, beautiful, continent where people are still figuring things out, and I wanted to explore it the hard way, not as a tourist or a volunteer. I wanted to work, and create some sort of life in the black continent.

Far from being a novice traveler, I still spent the first couple of days in culture shock. Deconstruction: the unpleasant feeling of losing a comfortable routine before picking up a new one, is the first step in adapting to new surroundings; and in my case, these couldn’t have been much farther from anything I was used to. After three years of watching ships sail across the gulf of Naples, from a window in the Army Academy, I had developed a certain intrigue for the high-seas; so in Dakar, I got a job unloading containers on the docks, in the hopes of eventually finding a way to sail off. As time went by, I bought a small scooter and started exploring the city in my free time.

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A vibrant example of African urban society: there is a buzz on each one of Dakar’s dusty street corners. From the surfers’ beaches on the north shore to the tree lined streets of its old town, the entire spectrum of human life is on display in the streets. Eating, praying and loving all take place on the same sidewalks, between an improvised food cart and an electronics merchant selling Chinese phones to people with no electricity. In reflection of its past, the decaying colonialism coexists with corrupt capitalism. Old vine-covered buildings give way to large Soviet-style developments, people scraping up a living in whichever way they can, while corrupt politicians line their own pockets and have an imposing monument of the “African Renaissance”, built by North Korea, erected over the city. A mosaic of uncompleted roads, buildings and neighborhoods sprawl below the statue’s outstretched arm, far from living up to the grand expectations that the monument portrays. However, in some way, nobody seems to mind: tomorrow is always a new day, the air will be warm and on the coastline’s beautiful beaches the waves of the ocean will wash away your worries, so there’s no sense in stressing.

My last memory from Senegal was watching a group of children play on the beach as I savoured a plate of thieboudienne. Their laughter was as care-free as the constant smile of their people. Who knows, they might just be onto something…

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Promotion Scholarship 2019 The 2019 BBA promotion, following the example of last year promotion, has the aim to create its own scholarship in order to give a talented young person the chance to study a degree in ESADE. This initiative is an example of the involvement that ESADE students has with the Scholarship Program to aid students without sufficient financial resources.

Feel free to join us in any project!

PROMOTION SONG In collaboration with Esade Musicians.

Contact Jaume Sanz.

ESADE RACE In collaboration with Esade Tri. Contact Adri Diaz and Ignacio Gallo.

T-SHIRTS AND HOODIES Contact Naila Hawach, Emma Salvado and Maria Font.

PROMOTION YEARBOOK Contact Ana Urquía.

BREAKFAST WITH DONORS Contact Nuria Font.

BARBACUE FIESTA ESADE In collaboration with Esade Fiestas.

Contact Patricia Mazana and Eva Tena.

ESADE CAMPUS PARTY In collaboration with EStalent.

Raffle, Glasses and T-shirts.

PROMOTION SCHOLARSHIP VIDEO CONFERENCE PROFESSOR LLUÍS 71 SOLDEVILLA

TIPS FOR A GREAT

First impression

By Daniel Conca

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ave you been selected for an internship program? If the answer is yes, congratulations!

All your efforts during these tough years have been rewarded. If your answer is no, don’t worry, you will have plenty of better opportunities in the future. However, regardless if you are going to do an internship now or in the future, there is an important element that everybody needs to know: how to dress correctly during an internship. As we all know, beauty lies within.

Nevertheless, first impressions are very important. A study argues that our first contact with clients is essential for the entire process to be completed with satisfaction.

It is known that 75% of human

resources employees decide whether or not to hire someone within the first 30 seconds of the interview.

The aim of this article is to provide some basic and easy tips that will contribute to create a better image of you and that will influence the way people think when they first see you. Remember that there will never be a second chance to make a good first impression.

There are only 3 simple tips to impress others with your appearance. Although it is not the principle thing when you first start in a new company, it can open lots of doors with endless opportunities in life. So take full advantage of it and remember: there isn’t a second chance for first impressions.

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CLEAN AND NEAT Although important on an everyday basis, it’s especially key to be clean and neat during your internship. This does not only mean you have to shower every day, it includes an array of things such as having well-kept teeth, having groomed hair, wearing ironed clothes without stains… Another tip that always works is to spray yourself with cologne/perfume before going to the workplace. I assure you that you will not be unnoticed.

However, it is important to always apply one scent only and not to be heavy-handed. After all, a little goes a long way.

Putting these tips into practice will not only impress people, but will also make them associate you with a good smell.

BE A SPY It is very important to be observant, especially if you are the “new guy” in a company. But don’t get ahead of yourself; don’t try to be Sherlock Holmes. Try to pay attention to how your other colleagues dress. This doesn’t mean you should replicate their style but instead, see if they opt for a casual fit or more elegant one. Every company is a different world. There are enterprises in which workers never wear a tie, so if you pay attention to these details you will impress others since you will know how to dress appropriately in different occasions.

FORMAL BUT INFORMAL It sounds a bit contradictory doesn’t it? However, this is the key to success. As you read in the second tip, you must pay attention to the way colleagues dress. But how can you get dressed before you start observing? Combining formal with informal clothes, never fails. An example of formalinformal outfits would be a white shirt (a must-have in your closet), combined with black-grey slim jeans, a black belt, a grey blazer (not as dark as the jeans) and black sneakers.

For women it is not necessary to always wear high-heels as there are many appropriate outfits without high heels.

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The essence of Gaudi’s work

By Juliette Delanoy

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he work of Antoni Gaudí testifies to his exceptional creative contribution to the development of architecture and building technology in the 19th and 20th centuries in Barcelona. Gaudí, a brilliant architect and artist, made a very personal interpretation of modernism with architectural, decorative and spatial techniques full of creative freedom and innovation. With seven properties built in or near Barcelona such as Park Güell, Casa Mila, Casa Vicens, Casa Batlló and La Sagrada Familia, he became the most important example of a modernist artist.

Park Güell With an urbanization plan in mind, Eusebi Güell assigned the design of the park to Gaudi. The park was built between 1900 and 1914 and was officially opened to the public in 1926. Park Güell is where Gaudi turned his hand to landscape gardening and worked as if this park was a paradise, full of religious symbols, regionalist and organic forms.

What is modernism?

Modernism is a cultural movement that began during the end of the 19th century up to the start of the 20th century, which touched all manifestations of art and thought. This movement received a spectacular reception in Catalonia and is represented in the field of architecture by Domènech i Montaner, Puig i Cadafalch and Antoni Gaudí. Furthermore, some pictorial representatives of modernism such as Picasso, Rusiñol and Casas used to gather at the literary café “Els Quatre Gats”, located in Barrio Gótico.

The modernist style is characterized by the predominance of curved lines, asymmetry, dynamism of forms, use of vegetal and natural motifs and a mixture of functionality and aesthetics. It is a search for modernity in all aspects of life and a component of optimism that reflects a good moment to live. In a period of industrial supremacy, modernism has combined the use of new materials with a deep demand for trades and traditional elements.

Sagrada Familia More than 80 years after the death of Antoni Gaudi, the works of his symbolic modernist masterpiece of Barcelona continue. The Sagrada Familia, whose construction began in 1882, is today one of Barcelona’s internationally most recognized sign of identity, attracting around 2.8 million visitors a year. The goal is to finalize the project by 2026, which is the year of the commemoration of the centenary of Gaudi’s death. Distinguished by its height and lightness, it is the most complex and unique project of all the projects that Gaudí undertook during his career, to which he dedicated 43 years.

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Casa Batlló At the heart of Passeig de Gràcia, Josep Batlló acquired in 1903, a sober building that Gaudí renovated to turn it into one of his most original works.

Casa Batlló is full of joy and dynamism. Wavy shapes and bluish tones predominate. It is a true inspiration of the nature of the Mediterranean Sea and perfectly reflects the creative freedom of Gaudí. Casa Batlló was declared World Heritage by UNESCO in 2005.

Best costumes in Cinematography

By Miguel Navid

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hen I was asked to write about the best costumes in cinematography I immediately thought of the one and only Edith Head, an 8-time academy award winner for costume design collecting a total of 35 nominations. She is considered one of the best costume designers in history, and when she was asked for her opinion on fashion in moving pictures she stated: “Fashion is not the primary effort in film, the primary effort is to tell a story”. Based on this statement let’s explore if there really is a best costume in the world of cinema.

When I think of costume design in cinema, one of the movie’s that first comes to mind is The Great Gatsby (2013). Baz Luhrmann’s film perfectly immerses us in the rolling twenties with feathered headpieces, glittery dresses and an entire collection of three pieced suits. The movie is filled with a back and forth of this extravagant wardrobe contributing to our perception of the aristocratic society of the pre-depression era. One of the most highlighted looks in the film is Gatsby’s white flannel suit, grey shirt and gold-colored tie when he meets Daisy after the war. This look isn’t just about fashion, it evokes Gatsby’s wealth since the color pattern of the costume mimics the colors of his house, his car and his parties.

If he were dressed in a black suit, the wardrobe wouldn’t help convey Gatsby’s idea of seducing Daisy with his money. The costume also tunes into the set of the scene, since Gatsby blends in with all the flower bouquets he bought for Daisy while standing out due to the dark oak wood of Nick’s house.

“One of the most highlighted looks in the film is Gatsby’s white flannel suit, grey shirt and gold-colored tie”

As we can see, this wardrobe decision isn’t just about creating a memorable costume; it aligns with the meaning of the scene as well as helping the audience understand the time period of the film. All the color theory, aesthetics and composition, illustrate how this moving picture has become incredibly memorable in the world of cinematic costume design.

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“This white costumes decision created an implicit liaison between Luke and Leia�

The Original Star wars, A New Hope (1977), is often praised for its plot, characters and special effects. However, costume design had a crucial role in the success of one of the highest grossing sagas in history. Star Wars depicts a perfect wardrobe balance by taking us to the alien world while keeping our feet on the ground in terms of our understanding of fashion. For instance, when we see Leia for the first time, she is wearing a long white robe with a complex hairpiece. Through the combination of extraterrestrial wardrobe and our understanding of royalty, we come to

comprehend Leia is a Princess from another planet. Moreover, when Luke Skywalker is undergoing training from Obi-Wan, he is dressed in a white tunic, aligning with our perception of a martial arts apprentice while Obi-Wan is dressed as a monk, shadowing our view of a master. Furthermore, this white costumes decision created an implicit liaison between Luke and Leia, as in the next film it is revealed they are twins. Therefore, in terms of telling a story, Star Wars exploited costume design by submerging the audience in a Galaxy Far Far away.

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Back in the 1995 rappers wore jerseys, diamonds, loud colors and baggy jeans, but this isn’t how Eminem was portrayed in 8 Mile (2002). The costume designer of the film, Mark Bridges, decided to make a more generic approach to Eminem’s character dressing him in plain greys, blacks and blues in order to portray the struggle he was going through. When we see Eminem rapping in his lunch break at work, the plain hoodie and clean cap evoke how he is trying to succeed purely on talent while wearing a red shirt to show his strength and passion for the art of rapping. As we can see, the costume designer decided to adopt a plainer wardrobe to enhance Detroit’s poverty and grunge instead of making a fashion statement for which he could be remembered for more vividly. As Edith stated, costume design is about telling a story, not making fashion statements.

“Decided to make a more generic approach to Eminem’s character dressing him in plain greys, blacks and blues”

Can we say Jay Gatsby’s wardrobe is better than Eminem’s? Or can we say A New Hope had a better costume design than 8 Mile? We can definitely state some costumes are more complex than others, flashier or plainer, but the purpose they serve is the same, adding a layer to the unique magic of cinema. So is there a best costume in the world of cinema? That depends on the story you are telling, old sport.

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“Estáis locos si pretendéis cambiar todo un sector.” “¿Cursos teóricos presenciales en plena era digital?”

Cinco años, 30.000 alumnos, 23 centros y algunas canas después, lo hicimos.

Vaya si lo hicimos. Y no hemos hecho más que empezar.

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Greasin’ it up!

Almost 40 years ago, one of Hollywood’s most iconic films came to light, glamourising an era of extravagant fashion tastes. Whether you’re drawn by the leather bomber jackets, varsity football vests, the long pencil skirts adorned by the women, or the frilly socks and pointy shoes of the 50s, nostalgia is sure to overcome you as you flip through this photoshoot. In Greasin’ it up, we pay tribute to such a masterpiece while throwin’ it back to simpler times.

MODELS Olimpia Capdevila, Rebeca Aguado, Francesc Mullerat, Milan Csurgo PHOTOGRAPHERS Ariadna Rodríguez, Ana Urquía, Elena Pascual

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El Sifo D’en Garriga C/ Consell de Cent, 308 bis, 08007 Barcelona

About the Restaurant El Sifo is a restaurant and bar which opened a few months ago in Eixample, Barcelona. Its founders, a couple of food lovers who care about the quality of their ingredients as well as their impact on the environment, decided to create something which would bring all generations together in a place for any kind of occasion. With its cosy set-up, friendly staff, fresh and organic food and high-end alcoholi drinks, this restaurant is the perfect place for people who are fond of authentic Catalan food and wines.

The menu offers a set of platillos of different sizes and various desserts. In terms of drinks, the choices stand between healthy smoothies, a large selection of juices and cocktails, wines (especially their excellent Vermouth) and beers.

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The restaurant is made up of approximately ten tables and a bar where it is also possible to be seated.

The decoration is modern and snug which creates an intimate atmosphere and immediately gives you the ineluctable and yet very warm feeling of being at home. The music; a mix of classic French songs, famous 60-70s English artists and recent hits; is thoroughly chosen to forge a unique mood which perfectly compliments the food experience.

We thought that the prices were more than reasonable considering the quality of what we were eating. We recommend taking three platillos plus a glass of wine which will cost between 20 and 25 euros per person.

Our Experience We went to el Sifo for dinner on a Monday night and it was a memorable experience. We did not previously make a reservation but as we walked into the restaurant, the waiter instantly gave us a small table at the end of the room, in front of the bar. The atmosphere was calm, relaxing and the French music made us want to drink a glass of wine. Two waiters were taking care of us and they spoke both English and Spanish.

After a lot of thought, we finally decided to order.

We chose their famous green pea hummus, pan con tomate, falafels with organic soy yogurt, a salmon tartare, hearts of lettuce with romesco sauce and a Mallorcan paprika “sobrasada” sandwich.

The waiter paid very close attention to our needs and kindly responded to all of our questions. He was cooking our dishes himself and bringing them to the table, therefore, the waiting time was quite long. Unfortunately, we didn’t receive our dishes at the same time, which we would have personally prefered.

Nonetheless, the green peas hummus was excellent and left our mouths watering. The salmon tartare was full of flavors and for the foodies out there we highly recommend the “sobrasada” sandwich!

By Julia Duraffourd and Coralie Boissel

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SUMMER RELEASES TO BE HEARD IN WINTER

By Marc Mesnard GUTS & MAMBO - BEACH DIGGIN’

As per usual, Guts and Mambo blessed us this summer with their now famous Beach Diggin' mixtapes released through the Heavenly Sweetness label. This year’;s was volume 5. If you don’t know it yet, the Beach Diggin’ mixtapes are essentially compilations of very chill and melodic tunes that are there to accompany you during those hot summer days. All of the songs revolve around funky alternative disco soul. Guts and Mambo are also producers and I strongly advise you to give them a listen, since they tend to sample various unknown tracks, making their productions unique to their kind.

LASER - BODY EP

Laser’s Body Beat came out in 1993 through Pin Up, a small Italian label. At some point in the ‘90s, Dan Ghenacia picked up a copy of the Body EP but only focused on the B-side, “Body Under.” Last summer, while browsing his collection, he fell upon that same record and started playing the housier, more upbeat A-side in his solo sets and as part of Apollonia.

The public responded immediately. People loved it and for one year, Dan managed to keep the track a secret, making people absolutely mad about it. Finally this summer, he decided to repress a bunch of copies of the EP on Apollonia Music, which are now available for purchase.

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BEACH FOSSILS – SOMERSAULT It is safe to say that with this new album, the Brooklyn based band have quietly released their best and most interesting record yet. On their previous productions, Beach Fossils could have been accused of being a little one note. The sound they created was lush and soothing, but we could still feel an absence of variety. The band has now fixed this issue without distorting what endeared them to their fans before.

Saint Ivy (the third track of the album) is a perfect example of how the band has evolved and enriched their sound, the track includes some beautiful violin riffs and even a flute solo!

Notable also, is the fact that they collaborated with Memphis rapper Cities Aviv on one of their songs. Overall, we can say Beach Fossils produced a great record, to be shared with your loved ones on a sunny Sunday afternoon.

BICEP – BICEP

Last year the English duo started playing one of their productions during their DJ sets. The nameless production received a lot of attention and was referred to as Unreleased Bicep. This tune turned out to be Aura, the ending track of the self-titled debut album. Listening to the rest of the album, you’ll notice it is filled with priceless tunes that are all unique to one another. The project encompasses the best out of ‘90s prog house, garage and trance, proving us again how Bicep master their artistic fusions which they’ve been working on for years. Don’t miss out on their live show at Nitsa on November 25th!

KING GIZZARD AND THE LIZARD WIZARD - SKETCHES OF BRUNSWICK EAST: The Australian psychedelic rock band undertook a very difficult challenge which was to release five albums in 2017. The third of the pentalogy, Sketches of Brunswick East was produced with the upcoming band Mild High Club. The album’s title is in reference to Miles Davis’ masterpiece Sketches of Spain, and it doesn’t stop there. When listening to the album you will notice that although it may be categorized as soft psychedelic rock, you can find a lot of jazzy licks and chord arrangements. The particularity of King Gizzard and the Lizard Wizard is that they continuously try to incorporate new instruments and sounds in their music. In this album, Stu Makenzie (the band’s leader) included the bağlama (a Turkic string instrument) in some of their compositions, differentiating their sound from the basic occidental 12 chords we hear every day.

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F E M I MEN I S M

By Elsa Andress

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D N E G U Q E R E Y T I L A These two words are hardly seen together in the same sentence with positive connotations. It is believed that they are a contradiction of one another, a paradox.

Feminism is a movement that strives to help. But more than to help women, as the majority of society believes, it aims to help men.

When talking about gender equality, we usually focus on women. We mention the injustices, the oppression and the pain they suffer. We reference sexual assault, rape, dehumanization, criticism and discrimination. In our arguments we will include the glass ceiling, the pay gap, sex trafficking, child pornography, harassment, stereotypes and the alarming amount of rape victims. All of them, on women.

Women tear each other down constantly. Females see each other as competitors, and social media intensifies this rivalry aiding in the creation of low self-esteems and insecurities. However, this thirst for competition is not based on their accomplishments or on improving their abilities, but merely based on seeking men’s attention.

In our society women should be likeable. We teach them that, in order to be respected, they need to prove themselves, make themselves valuable. We tell girls what a “young lady” should not do, otherwise, they will not earn the respect they deserve.

We teach them to be responsible for their own actions. Meanwhile, boys’ demeaning behavior is waved away as “boys will be boys”.

The same dynamic can be identified in rape cases. When a man rapes a woman, the victim is asked “what were you wearing?”, “were you drunk?”, “are you sure you said no?”. We make the victim responsible for her actions, remarking what a “young lady” should not do. We blame her for getting drunk or for wearing a short skirt. However, the man’s crime will usually be excused by portraying him as an “animal with no self-

control” and by saying that he could not resist to the temptation. I find this idea unacceptable; it is so integrated in today’s society that people actually believe it.

This problem in our society only has one solution: education. If we do not teach men about gender and its importance, they will not notice it or its injustices. As Michael Kimmel said “privilege is invisible to those who have it”.

Feminism aims to help men. It works towards fixing men’s problems, insecurities, self-esteem, egos, and emotions. Just as women, they are subject to many stereotypes which create a constant pressure to fit into a small box that society has established as “masculinity”. This makes them feel like they are not enough, it sets them up for failure and creates negative emotions that often turn outward in the form of violence. Violence towards the most socially vulnerable people, usually women and children.

We tell boys to be tough and fear weakness. We teach them that their only goal should be success. We say to them “you cry like a girl” or “you punch like a girl” as an insult. With these actions we are just perpetuating gender inequality. Boys cannot cry because they will become weak. Girls are allowed to cry because they cannot become weaker than they already are. If we did not teach boys that their goal is masculinity and their enemy is femininity, gender inequality would be almost non-existent.

Gender inequality is not a women’s issue. Women do not harass, assault, discriminate, oppress or rape themselves.

It is a men’s issue. They are the ones who commit these acts, not as natural oppressors, but as victims of society’s oppression.

Lastly, discrimination against any type of gender will not vanish unless we fix the problem within its source, we must first liberate men by changing their socialization.

Only when that occurs, everything will fall into place, and women will also be liberated.

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Barcelona’s Metro Artists

By Sara Cevallos

12 hours a day, 6 days a week, guitar in hand, watching people. He sees men and women rushing back and forth from work, witnesses fights between parents and children, sees couples saying goodnight. As you approach him you hear the melody, the throwback tunes, and can’t help but cheer up.

But who is the man sitting behind that electric guitar and microphone in the metro corner?

A 56 year old Ukrainian immigrant sits in the same corner of the Paseo de Gracia metro station every day, from sunrise to closing hours, hoping to make a living through his one passion: music. I remember passing by him with my mom and not being able to help but stop and listen to some of his music. His version of Yesterday by the Beatles was captivating – metro acoustics and everything, he still sounded like an award-winning musician.

That’s true talent, I thought to myself. I felt this urge to know his story – where was this guy from? How was he not famous yet?

I decided to follow my instinct and approach him. Like a proper wannabe journalist, I went up to him and asked for an interview. Guitar and microphone in hand, he switched off the stereo next to him and agreed to answer some questions.

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WHAT IS YOUR NAME? “Stanislav Voytsekhovskiy. My friends call me Stanis, its easier to pronounce,” he laughs.

HOW LONG HAVE YOU BEEN LIVING IN BARCELONA? “It’s been… almost 17 years,” he says with a touch of nostalgia.

WHERE ARE YOU ORIGINALLY FROM? “I was born and raised in Ukraine, lived there until I was 39.”

WHAT MADE YOU COME TO BARCELONA? “Life, economic problems. I came to the city with one goal in mind: to look for a better life. After working in a factory in Ukraine, the opportunity to come here and work in a company that manufactured electrical devices, came.”

HOW LONG DID YOU WORK IN THE COMPANY? “Not long. I arrived in the middle of the financial crisis, and was one of the first people to get fired.”

TELL ME ABOUT LOSING YOUR JOB. HOW DID YOU DEAL WITH THAT? “It wasn’t easy. I was in and out of jobs for a while, nothing stable. It came to the point in which I would wake up one day and not be sure whether I was going to be able to afford a meal. I realized I had to find something to do, that unless I started doing something, I was going to starve.

Then I started doing this.”

WHAT MADE YOU START SINGING HERE? “Well, I thought to myself, ‘no work contract, no job interviews. I might try to make money by doing something I like – music.’ It all started there. Now it’s been almost 10 years.”

WHAT’S A TYPICAL DAY IN THE METRO LIKE FOR YOU? “I’m here everyday, usually in the same spot (it has the best acoustics). I start at 8 and finish around this time, sometimes later (it was 12 pm). Income fluctuates, but I can’t complain - I can’t remember the last time when I went to bed hungry,” he says in a humble manner.

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WHAT HAVE YOU LEARNED FROM YOUR EMPLOYMENT EXPERIENCE IN BARCELONA? WHAT HAVE THE DIFFICULTIES TAUGHT YOU? “Being in and out of jobs and having economic problems for such a long time makes you realize that money is not the most important thing to chase. After a while, I decided to start doing what I like to do, regardless of whether that provided me with the best income.”

TELL ME ABOUT YOUR MUSIC… IS IT YOUR PASSION? WHAT DO YOU LIKE TO PLAY? His eyes light up. “Yes, I would say so. It has always been a part of my life. I was born singing, I sang everything as a child. It has always been a part of me. I started playing guitar when I was around 14 years old. I haven’t put it down since.”

WHAT MOTIVATES YOU TO KEEP COMING TO THE METRO EVERYDAY? “I like what I do. I would be lying if I said I don’t need these coins, because I do. But most of all, I do it because I like it. I like watching people cheer up with my music. I like the atmosphere I am able to create here.”

An atmosphere charged with good vibes and sensitivity. Stanis, like other musicians and artists, dress up the city with culture. Whether it is the street cartoonist around the corner, or the flute player near the beach, Barcelona is filled people that exert art in the day to day cycles around the city. We see them often – during our rush to work, on our way to university – but do we really notice them? Have you ever wondered who the people behind the instruments are, where they come from? Everyone has a story.

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ESADE STUDENTS' CHINESE ASSOCIATION The ESADE Students’ Chinese Association, also known as ESCA, is an association focused on forecasting not only the Chinese culture but also the opportunities that this country awaits for our students, such as internships in Chinese companies or volunteering in China.

ESCA aims to build bridges between the Chinese culture and ESADE students.

Our biggest event is the Chinese New Year.

DO YOU WANT TO JOIN US? ESCA@ESADE.EDU

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THE POWER OF EMOJIS

By Isabel Bueno

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It all started with an awkward moment online, in the early 1980s when Scott Fahlman, a renowned computer scientist, realised that his words were failing him.

He found that it was difficult to convey that some posts were meant to be taken as a joke when communicating with others on a forum. That’s why, one day, he strung together a colon, a dash and a bracket to make what is now an instantly recognizable character; the smiley face.

From that moment until the recent years, using emojis within messages, tweets and all kinds of communication outlets has become very popular, and somehow quotidian for all of us, especially on mobile devices where emoji buttons and keyboards have become quite omnipresent. In fact, did you know that more than six billion emojis are shared every day throughout the world?

Emojis are used by 92% of people online, and they are for all ages and cultures.

Emojis are not just amazingly fun, but they also have the capacity to break barriers across languages and communicate feelings, emotions, voices, or messages. Whether you want to illustrate annoyance, happiness or sadness, you can use an emoji as there’s one of them for just about everything. Emojis provide understanding, they play the role that expressions and gestures play in faceto-face communication. They quite literally influence how our text is interpreted. For example, saying “Congratulations!” with a smile is much more effective than wishing well with a blank face. An emoji puts the message in context.

In some ways, emojis are enhancing our language.

What used to take a few sentences can now be summed up using a few emoticons.

In fact, in our social media updates, we regularly use emojis at the end of sentences to summarize the topic we’re talking about.

Even more, emojis are easy. Not only are they faster than typed-out shortcuts, but they also fit better with what they’re trying to say. Emojis are brief, they cut down character counts and get straight to the point.

That is why they can also increase the reach of your social media posts and boost engagement. In order to prove this, Larry Kim, an Internet marketer, ran a quick experiment where he split-tested the same promoted post with and without emojis to the same targeting group at the same time. The results were quite impressive as the emoji version had a 25.4% higher engagement and a 22.2% lower cost per engagement than the one without emojis. As the use of emojis can make profits, brands are also using them by incorporating emojis into their messages to consumers and as a result, executing effective emoji marketing campaigns.

Finally, emojis create connection.

Smiles, and facial expressions in general are contagious. It’s human nature to smile when we see others with happy expressions.

When we look at a smile online, our brain lights up the same way as when we see a person smiling in real life. This reaction produces mood changes, and we can even alter our facial expressions to match the emoji’s emotion.

Could Scott Falhmann imagine the power of his emoji back in the 1980s?

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Social Networks Female Edition

By Vigdis Bonvik

I have often come across descriptions of the concept of the “gentlemen’s club” – members-only, private clubs in which men could meet, mingle and exchange ideas.

In the end of 2016, I found myself to be a part of three clubs with similar objectives – to introduce members, mingle and exchange information. However, there were two main differences: 1) The clubs are not physical places to meet, but rather closed groups on social media, and 2) They are all-female.

The members have different backgrounds, often in completely different industries, but with the same goal: to reach out to other women, work together instead of hindering, and to find the cheerleaders one might miss in real life. In simple terms – to be a community.

Alittle background information about the three groups I am a member of – “Unge lovende kulturkvinner” is a Norwegian group exclusively for women working within industries connected to culture. “JenteCamp” is a network for female business students aspiring to become leaders.

The third, “HER” is a Barcelonabased network with no criteria for membership, an introduction by a member is enough. Most of the members are in their 20s or early 30s, and all the networks host events for members too meet.

SO WHY DO THESE GROUPS EXIST? Having a network is crucial to professional progress *insert quote from any business person ever* However, there are multiple studies suggesting that women do not enjoy, nor always feel welcome in the process of networking. Harvard Business Review found that many women avoid networking because they see it as inauthentic—as developing relationships that are merely transactional and feel too instrumental—or because it brings to mind activities (e.g. the proverbial golf game) in which they have no interest or for which they have no time, given their responsibilities beyond work.

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Liz Bingham from EY explained to the Guardian “Women-only networks are about so much more than prosecco and cupcakes. They serve an important business need, providing an invaluable forum to share knowledge and experience in a safe environment. They can also open up a whole range of contacts, from both within and outside your industry, which you may otherwise struggle to access.”

To echo her point, I would like to share an example from my own life – As a part of the team that arranges TEDxESADE, I decided to try posting on the networks, asking if any of the members knew of a good speaker.

Within 24 hours of my request I had received four full pitches, three women offered me introductions to their other all-female networks, and I received a total of 62 concrete recommendations for intelligent, charismatic and inspiring speakers.

For the network-oriented young women, so many great initiatives are to be found on and offline, including theLi. st, who call themselves a “visibility platform” for women in media and tech and states that “We believe that there is a lot of money to be made from taking women seriously and that a rising tide lifts all boats” to the commercial website Girlboss Media “for women redefining success on their own terms”.

As Jessica Bennett notes “A new wave of women’s networking may not sound like a particularly modern phenomenon in 2017- an age of Fearless Girl statues and Fempowerment marketing.”

Personally, I think this is an attitude of the past. While doing my research for this article, I came across multiple articles containing variations on the theme “networking is hard for women”. I find this infuriating because it is so far away from my reality.

Networking is not hard for women, it’s quite literally just meeting people.

The question should rather be – are you an introvert or an extrovert? However, I do accept the notion that it is difficult to infiltrate a “boysclub” and that organizations with these types of social groups alienate female employees. And as the female networks prove – once the entry barriers are taken down, and information is allowed to float freely, there is no problem for women to network. I am surrounded by ambitious women whom do not seem to have any problem with hustling their way up, and the social media groups are facilitating the hustle.

These societies provide members with opportunities by posting jobopenings, finding mentors and notifying members of interesting events. For example, McKinsey’s “Student Woman Leadership Program” in Oslo was shared on one of the groups, and members encouraged each other to apply, offering assistance to correct and read over each other’s CVs and cover letters.

There are many sceptics to the various types of all-female networks, Ernst&Young found that only one in four businesswomen are convinced of the need for them. However, EY also reported that women often do have less time for networking, and one could only think that a social media group dedicated to networking would be a welcoming addition to a hectic life – networking on the go!

AND FOR THAT I AM GLAD.

(After the article was written Chanel has announced the opening of The Coco Club in New York, a take on an actual gentlemen’s club, exclusively for women.)

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BARCELONA STREET STYLE PHOTOGRAPHERS Chama Jemmali, Apolline Le Rudulier

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