Travel Trade MENA October 2014 by Travel Trade Publications

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OCTOBER 2014

ISSUE 60

EXPLORE: OMAN WITH MUCH OF THE WORLD LESS THAN AN EIGHT-HOUR FLIGHT FROM THE MIDDLE EAST’S MAIN AIR HUBS, THE REGION HOLDS GREAT POTENTIAL FOR THE LOW-FRILL AIRLINES WHICH ARE A HIGHLY SOUGHT-AFTER COMMODITY.

05 ONSITE: BAHRAIN

10 IN THIS ISSUE MARKET UPDATE

RENDEZVOUS

EXPLORE: OMAN

ONSITE: BAHRAIN

VISIT: KUWAIT

WHO’S MOVED

EXCLUSIVE: LOW-COST AIRLINES

TOUR: SINGAPORE

TRAVEL TALK

RENDEZVOUS

NEWS & EVENTS

EXCLUSIVE: Low-Cost Airlines

MARKET UPDATE

Strong H1 Performance for Gulf Air Gulf Air has delivered a strong fiscal and operational performance for the first half (H1) of the year, ending June.

hus it reduced its year-onyear losses by over 30 percent and built on the airline’s positive 2013 strategic restructuring results that put the national carrier firmly on-track towards achieving long-term commercial sustainability. The H1 results further strengthen Gulf Air’s position as a key national infrastructure asset that provides essential business links for the Kingdom of Bahrain’s wider economic development. In the first two quarters of the year,

the airline increased its overall revenue by 10 percent compared to the same period in 2013.

Dubai International Maintains Growth Trend Passenger traffic at Dubai International remained above the five million mark for the 19th consecutive month in July.

t the same time it maintained its growth trend for the year so far. Passenger numbers slipped 2.9 percent in July to 5,155,771, from 5,310,361 in July 2013. Traffic was impacted by Dubai International being reduced to single runway for a period of 80 days from May 1 as the airport’s two runways were consecutively refurbished and upgraded, before reopening on July 21. Passenger numbers rose to within a whisker of 40 million in the first seven months of the year, climbing 4.9 percent to 39,831,861, up from 37,972,464 passengers recorded in the same period in 2013.

Dubai International

TRAVEL TRADE PUBLICATIONS MANAGING EDITOR Mary Kammitsi mary@traveltradeweekly.travel ASSISTANT EDITOR Maria Kazeli SENIOR JOURNALIST Rita Kasziba CONTRIBUTOR Dominique Christou PRESS Maria Demetriadou Pauline Shahabian DESIGN & LAYOUT Elena Stylianou WEB DEVELOPER / IT Soteris Constantinou DIRECTORS Andreas Constantinides Mary Kammitsi HEADQUARTERS T.T.W. Travel Trade Weekly LTD P.O. Box 25255, Nicosia 1308 Cyprus Tel: +357 22 021607, Fax: +357 22 103670 WEBSITE www.traveltrademena.travel EMAILS info@traveltradeweekly.travel sales@traveltradeweekly.travel editorial@traveltradeweekly.travel PRINTED IN CYPRUS CyPrinters Ltd P.O. Box 58300, CY-3732, Limassol, Cyprus Tel: +357 25 720035, Fax: +357 25 720123 Email: info@cyprinters.com

MENA EXCHANGE RATES As of 30/9/2014 Currencies shown in blue are fixed against the US Dollar

COUNTRY

CURRENCY 1USD=

Bahrain (BHD)

Dinar

0.37

Jordan (JOD)

Dinar

0.71

Oman (OMR)

Rial

0.39

Qatar (QAR)

Rial

3.64

Saudi Arabia (SAR) Riyal

3.75

UAE (AED)

Dirham

3.67

Algeria (DZD)

Dinar

82.55

Egypt (EGP)

Pound

7.15

Iran (IRR)

Rial

26,696

Iraq (IQD)

Dinar

1,161.41

Kuwait (KWD)

Dinar

0.28

Lebanon (LBP)

Pound

1,513.05

Libya (LYD)

Dinar

1.21

Morocco (MAD)

Dirham

8.71

Syria (SYP)

Pound

159.90

Tunisia (TND)

Dinar

1.79

Yemen (YER)

Rial

214.85

OCTOBER 2014

MARKET UPDATE

Sale of Shares in Emaar Positive Traffic at Abu Dhabi International Malls Group Emaar Properties has Airport announced its intention Abu Dhabi Airports has announced a 21.7 percent increase in passenger traffic at Abu Dhabi International Airport for the month of July.

total of 1,703,995 passengers passed through the airport compared with 1,399,695 in July 2013. Aircraft movements reached 13,188, representing a 16.1 percent increase over the 11,355 movements reported in July 2013. Cargo activity was also on the rise with 67,456 tonnes handled; a 5.7 percent increase on July 2013. Commenting on the latest passenger figures, Ahmad Al Haddabi, chief operations officer, Abu Dhabi Airports, said, “Our challenge is to manage this growth whilst at the same time ensuring that standards of service, safety and security remain consistently high, helping us achieve our goal to become the world’s leading airports group.”

OCTOBER 2014

to sell existing shares in Emaar Malls Group (EMG) via an initial public offering on the Dubai Financial Market.

Dubai Mall

he offering will be made available to individual investors, 30 percent, as well as qualified institutional investors, 70 percent, with 10 percent being targeted for preferential allocation to existing Emaar Properties’ shareholders as at September 10. Emaar Properties expects to sell at least 15 percent of EMG as part of the offering. EMG, developer of the iconic Dubai Mall, recorded impressive revenues of AED1.25 billion (USD340 million) during the first six months of the year, up 13 percent on the same period in 2013.

RENDEZVOUS TRAVEL TRADE MENA: Which are the emirate’s main target markets in terms of sports travel and which will you be focussing on over the coming months? STEVEN RICE: Ras Al Khaimah TDA is currently focussing its efforts on expanding its source markets and has placed additional focus on developing visitor numbers from the top 10 markets, which include Ukraine, Italy, India, UK, as well as from other up-andcoming tourism markets such as Saudi Arabia and China. The emirate eagerly welcomes visitors from all markets that are enthusiastic to participate in all the types of sportive activity that are widely available. Top tourist attractions provide adventure and outdoor experiences across sea, sand, land and air including water sports like snorkelling, diving, kayaking through mangroves, parasailing, fishing, sailing, banana boating and more, light aviation and aerial sight-seeing tours over the stunning mountains of Ras Al Khaimah and the desert, horse riding and desert safaris, trekking and mountain climbing. TRAVEL TRADE MENA: The Middle East is rapidly becoming a sports hub with a variety of sporting events being held across the region. How has the authority changed its perceptions on sports for locals as well as tourists visiting the destination for the various events? STEVEN RICE: Ras Al Khaimah has a very positive outlook on the sports activities that are taking place in neighbouring regions. We will be looking forward to hosting more sports events in

Q & A with Steven Rice

CEO, RAS AL KHAIMAH TOURISM DEVELOPMENT AUTHORITY (TDA)

MAKING TOURISTS AWARE OF THE BREADTH OF SPORTS IN THE EMIRATE IS A PRIORITY AND AS STEVEN RICE, CEO, RAS AL KHAIMAH TDA, SAYS THE REGION IS HAVING NEW NICHE VISITORS.

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THE GOVERNMENT WILL CONTINUE TO BUILD ON RAS AL KHAIMAH’S TOURISM INFRASTRUCTURE

the region and accommodating all the sports travellers around the world. As a result of the government’s strategic focus on developing the emirate’s

tourism offering, Ras Al Khaimah has attracted investments from major international brands and saw three new hotels opening on Al Marjan Island in the first quarter of the year. Hotels are expanding their range of activities and excursions, which also includes water sports. They are diversifying the type of activities offered, in order to cater to the needs of all their guests. In addition to the outdoor and sport activities offered to guests by the new hotels in Ras Al Khaimah, the government will continue to build on Ras Al Khaimah’s tourism infrastructure, both by encouraging international investments and by developing local talent and business, thereby creating more opportunities to achieve global brand recognition as a high-quality worldwide destination, where visitors achieve the ultimate travel experience through a wide variety of sport and sightseeing activities within a diverse landscape. Air Arabia, the official carrier of Sharjah, has recently launched direct flights to Ras Al Khaimah which is supported by H.R.H. Saud Bin Saqr Bin Mohammed Al Qasimi, ruler of Ras Al Khaimah. The airline is flying to and from destinations such as Cairo, Jeddah and Muscat which will give greater incentives for tourists to visit the emirate. Being the fourth hub of the airline, it will provide an additional means of transportation to Ras Al Khaimah which in turn will increase footfall into the emirate. TRAVEL TRADE MENA: How important is sports tourism, in your opinion, regarding maintaining a sustainable path in the destination’s tourism growth? STEVEN RICE: Sports tourism is extremely beneficial to the overall economy of the emirate and has a good impact on social factors. Ras Al Khaimah TDA believes it is a great asset to building the tourism sector through the natural resources and attractions that the emirate offers the guests. Making tourists aware of the breadth and variety of the sports and adventure experience in the emirate is an important part of Ras Al Khaimah TDA’s development strategy, and to this end, we are continuously developing new partnerships and sports activities to create more sport related attractions and events in the emirate for adventure and extreme sports enthusiasts.  OCTOBER 2014

EXPLORE OMAN

Transforming and Evolving RENOWNED FOR ITS TRADITIONAL WARM AND WELCOMING HOSPITALITY, OMAN IS LOOKING AHEAD TO BOOST ITS ATTRACTIVE IMAGE FOR INVESTORS AND TOURISTS ALIKE, IN A BID TO BREAK FREE FROM ITS DEPENDENCE ON THE OIL INDUSTRY.

 Maria Kazeli

writes

he country which boasts a wealth of historical and cultural heritage, pristine beaches, mountains and deserts attracted over two million visitors is 2013, with the direct contribution of travel and tourism to Oman’s GDP making up three percent of the overall GDP. The Sultanate’s focus on diversifying away from its reliance on oil, increasing privatisation and Omanisation, and the country’s carefully calibrated focus on tourism is ongoing, estimated OCTOBER 2014

OMAN IN BRIEF

ported by world-class infrastructure developments spanning aviation, road, rail and maritime. FROM STRENGTH TO STRENGTH

Capital: Muscat Currency: Omani Rial (OMR) Language: Arabic Population: 3.9 million Calling Code: +968 Capital Time Zone: GMT +4:00

Sheikh Hamood bin Sultan Al Hosni, CEO, Saraya Bandar Jissah, adding that Oman is investing in a wide range of top-quality hotels and resorts, sup-

Hospitality units have been steadily growing during the past 12 years and the number of hotels and hotel apartments increased from 115 units in 2001 to 282 in 2013, whereas hotel rooms tripled rising from about 5,000 in 2001 to 14,000 in 2013, according to data by the Ministry of Tourism. In addition to 24 hotels having opened their doors in 2013, the ministry authorised the development of 54 new resorts across Oman for this year, a move

well-received within the hotelier community as it is expected to boast competition and meet the industry’s needs. “The competition will be higher but this will make each hotel compete in quality and service. As a result the guest will receive better return for his/her investment,” said Youssef Alonzo, director of sales, Crowne Plaza Sohar. In addition, Srinith De Silva, chief operating officer, Oman Hotels & Tourism, which is part of Aitken Spence Hotels, commented, “Oman [...] due to its high tourism potential and the increased interest generated worldwide and the promotions done and initiatives taken by the Ministry of Tourism to promote Oman, there is a requirement for the 

EXPLORE OMAN equivalent figure for four-star units rise by 12.8 percent, according to Oman’s National Center for Statistics and Information. Moreover, the total number of guests staying at four- and five-star establishments in the Sultanate by the end of May witnessed a 25 percent y-o-y improvement totalling 323,779 guests. “Oman’s tourism continues to develop with an increased demand for five-star hotels in the country which

increasing room inventory in the Sultanate.” The Sri Lankan company’s portfolio of hotels in the Arab country has received its fair share of business from all the markets both leisure and corporate, since the interest in Oman has increased by leaps and bounds from most European countries, as well as China and other Far East countries, De Silva added. Following a growth path, in 2013 five-star hotel revenues increased by 10.2 percent year-on-year (y-o-y), while

has positively affected us,” confirmed Paul Mc Donald, director of sales and marketing, Grand Hyatt Muscat. With Oman Tourism Development Company (Omran) studying the feasibility of 12 new tourism projects in different parts of the country, including recreational water parks, forts and a castles development project, Wael AlLawati, CEO, Omran, commented, “This is an exciting period of growth and

transformation for the tourism sector in Oman and we are aiming to achieve a quantum leap in terms of new projects and developments to promote and support that rapid growth.” Omran efforts led to the establishment of a hospitality operator, National Omani Hospitality Company, which has introduced Atana, a hotel brand that blends age-old local tradition with contemporary culture.

Commenting on the 100 percent occupancy achieved at the second recently-introduced property of the company, Atana Musandam, Pascal Eppink, managing director, Atana Hotels, also said, “It is a central theme of the Atana promise that we guarantee our guests experience tranquillity in the setting of the natural beauty of Musandam, while soaking up the best of Omani hospitality.” Muriya Tourism Development, an-

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THIS IS AN EXCITING PERIOD OF GROWTH AND TRANSFORMATION FOR THE TOURISM SECTOR IN OMAN

other venture by Omran, is currently developing four projects, including Salalah Beach which also hosts Juweira Boutique Hotel. “With Salalah witnessing a 73.4 percent growth in the number of tourists compared to [2013], Juweira Boutique Hotel is in a prime position to meet the ever increasing demand for a unique leisure and hospitality experience,” commented Daniel Fanselow, general manager, Juweira Boutique Hotel. Salalah’s profile as a region is rising and is continually attracting new visitors, as Manuel Levonian, general manager, Crowne Plaza Resort, Salalah, underlined. “Salalah as a destination has been more attractive for European guests, however during Al Khareef season guests are majorly from other GCC countries like Saudi Arabia, Kuwait, Bahrain and the UAE. Major markets are also the Scandinavian and German,” he noted. 

OCTOBER 2014

EXPLORE OMAN WALKING ON AIR With the total number of passengers passing through Muscat International Airport and Salalah Airport in the first half of the year reaching 4.82 million, airport officials are allowed to be more than satisfied, especially since travellers on international flights at the country’s second gateway grew by 75 percent y-o-y in the first six months of the year. Additionally, Oman Airports Management Company (OAMC) is preparing a new airport in Muscat and recently celebrated the early opening of the first phase of Ad Duqm Airport, a facility built as part of a larger plan to set up a modern seaport in the south east of Oman, according to Abdullah Mohammed Al Busaidi, head of media and public relations, OAMC. With an initial capacity of 500,000 passengers a year and a passenger terminal spanning an area of 5,700m2, the Ad Duqm facility is primarily expected to handle business traffic but may also become part of the tourism industry, since besides providing business investors, company executives and government officials with a speedy and convenient mode of transport, it also has the potential to open up Ad Duqm to tourismrelated investment, said Al Busaidi. Supporting the regional airport and enhancing domestic air travel, the

Saraya Bandar Jissah

country’s flag carrier, Oman Air, already launched the Muscat - Duqm route. Moreover, the airline awaits the arrival of the first of 24 aircraft that it currently has on order, and which are set to enable further expansion of the carrier’s network, as well as increased frequencies on some

Crowne Plaza Sohar

of its existing routes. Further connecting the Sultanate with the GCC, Qatar Airways added an extra four weekly flights on its DohaMuscat itinerary bringing the total number of services to 35 per week. With Dorien Smit, area director,

sales and marketing, Oman, InterContinental Hotels Group (IHG), indicating that the company witnessed an increase from the Australian market since Dubai became a hub for Qantas Airways, the new air links’ importance in supporting the country and diversifying its feeder

markets is underlined. BUSINESS WITH BENEFITS Due for completion in late 2016, Oman Convention & Exhibition Centre (OCEC) will not only reshape the business and OCTOBER 2014

EXPLORE OMAN economic growth in the Arabian Gulf has led many corporates and international associations to consider the region for new business opportunities or membership growth. With the rapid development of business tourism related projects in Oman, the country is now well placed to capitalise on this

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MUSCAT WILL BE A KEY PLAYER IN TERMS OF TOURISM AND MICE Oman Convention & Exhibition Centre

phenomenal interest,” he elaborated. The centre, developed within a fully integrated master plan convention precinct, will consist of a five-star, a threestar and two four-star hotels featuring 1,000 rooms in total, a shopping mall and business park. Noting that IHG’s hotels in Oman have done reasonably well, Smit said that performance is expected to be boosted by the opening of Crowne Plaza Oman Convention and Exhibition Centre, Muscat located within OCEC. The new-build 296-room property will feature extensive meeting and event facilities with a separate function centre that will include a glamorous ballroom with terrace, a boardroom and three large meeting rooms. “[With many upcoming developments] and the opening of the convention centre, Muscat will be a key player in terms of tourism and MICE,” she concluded.

tion to the Al Hajar Mountains while maintaining the natural beauty of the site. The project aligns perfectly with national goals, commented Al Hosni,

concluding that, “Oman is already on its path to becoming one of the most sought-after destinations in the world.” 

STAYING ABREAST

Grand Hyatt Muscat

meetings industry in Oman but it will also redefine the international preferences for holding global business events, travel and trade exhibitions, conferences, congresses and summits, supported Trevor McCartney, general manager, OCEC. “The enormous development and OCTOBER 2014

With such a promising outlook, many rush to secure their bit of success within Oman’s hospitality industry. Accor has recently signed a deal with Action Hotels to develop the 128-room ibis Styles Sohar set for completion in 2016, while Indian company Mfar Hotels recently unveiled the luxurious Hormuz Grand featuring 231 spacious rooms and 25 sleek suites. Moreover, Oman’s integrated tourism complex, Saraya Bandar Jissah is being developed as a modern addi-

ONSITE BAHRAIN

Forging Ahead

THE IMPACT OF THE ARAB SPRING IN 2011 BROUGHT TOURISM IN BAHRAIN TO A HALT FOR A PERIOD, HOWEVER POSITIVE GROWTH AND RECOVERY HAVE SWIFTLY RETURNED WITH CONTINUED DEVELOPMENTS BEING WITNESSED TO THIS DAY. AS A COUNTRY WITH INCREASINGLY DIVERSE OFFERINGS, THE KINGDOM IS FORGING AHEAD WITH INITIATIVES TO BOOST ITS OVERALL TOURISM. 10

BAHRAIN IN BRIEF

Capital: Manama Currency: Bahraini Dinar (BHD) Language: Arabic Population: 1.2 million Calling Code: +973 Capital Time Zone: GMT +3:00

 Pauline Shahabian

writes

ourism in Bahrain is steadily recovering from the setback suffered in 2011, recording year-on-year increases in tourist arrivals over the past couple of years, and increasing the sector’s contribution to GDP. According to the economic impact research by World Travel & Tourism Council, the total contribution of travel and tourism to Bahrain’s GDP was 10.2 percent in 2013, forecast to rise to 12.5 percent in 2024. With positive numbers recorded in 2013, a successful first half year (H1) came as no surprise, with many existing properties within Bahrain’s hospitality sector elaborating on increased numbers. “The hospitality sector in Bahrain has bounced back much stronger than expected in the post-2011 slowdown, which further reaffirmed the country’s position as an emerging tourism hub in the region. There has been a progressive increase in the number of tourists visiting Bahrain compared to [2013],” stated Raiz Saban, general manager, Majestic Arjaan by Rotana - Manama, who noted very positive H1 growth with occupancy levels reaching up to 75 percent. Sharing Saban’s upbeat remarks, Riccardo Mantilacci, general manager, Holiday Inn Express Bahrain, stated that the hotel showed an increase of 20 percent in H1 in comparison to the same period in 2013, in terms of room occupancy. A 20 percent rise in room occupancy was also recorded for Crowne Plaza Bahrain in H1, where according to Mona Ibrahim, director of sales and marketing, Crowne Plaza Bahrain, guests from MENA accounted for 46 percent of total occupancy, a 16 percent increase on H1 2013. Manish Singh, director of sales and marketing, Mövenpick Hotel Bahrain, also noted a five percent increase for MENA arrivals this year, currently accounting for 54 percent of its overall guests. As reported by Euromonitor International, the GCC, particularly neighbouring Saudi Arabia, remains the dominant source market for Bahrain’s travel and tourism industry, primarily due to proximity, ease of access, and  OCTOBER 2014

ONSITE BAHRAIN

Majestic Arjaan by Rotana

cultural affinities. According to Michael Kuhn, executive assistant manager, The Diplomat Radisson Blu Hotel, Residence & Spa, the hotel’s key feeder markets remain the GCC, especially Saudi Arabia and Dubai, although it has witnessed an increase from Western European countries. As Soufiane El Allam, director of sales and marketing, The Ritz-Carlton Bahrain, Hotel & Spa, also noted the hotel’s main feeder markets are Kuwait, Qatar, Saudi Arabia, and UAE, though it is set to embrace travellers from all parts of the world. In fact, H1 has revealed an increasing number of international travellers from Asia, France, Germany, UK and the US. “Our product appeals to any traveller, and it is not surprising to a see a variation of our key feeder markets, not just year after year, but within the year and based on seasonality,” he noted. Since its July 27 launch, Swiss-Belhotel Seef Bahrain, the upscale four-star property, has also received a major influx of guests from Saudi Arabia mainly for leisure purposes. As its base for corporate and group segments grow, Herve Peyre, general manager, Swiss-Belhotel Seef Bahrain, foresees an increasing number of guests arriving from other GCC markets, as well as from Europe. DIVERSE OFFERINGS With many buildings and places of historical importance and a rich history of tradition, Bahrain is leveraging its cultural heritage. Manama was named Capital of Arab Culture in 2012 and Capital of Arab Tourism in 2013, with a number of cultural festivals and events

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TOURISM IN BAHRAIN IS MOVING IN THE RIGHT DIRECTION BY BRINGING IN WORLD REPUTABLE HOTEL BRANDS

having taken place in a bid to attract more tourists to the country and boost leisure tourism which remains less developed than business tourism. According to Daniel van der Heijden, complex hotel manager, The Westin Bahrain City Centre and Le Méridien Bahrain City Centre, the largest event on Bahrain’s yearly calendar is the Bahrain Formula 1 Grand Prix which draws large numbers of tourists from across the world, as well as initiatives by the Bahraini government such as the annual Spring of Culture and the Bahrain Summer Festival. “Tourism in Bahrain is moving in the right direction by bringing in world reputable hotel brands, and raising the standards in hotels which will make it a destination for families and luxury tourism in coming years. These steps are part of Bahrain’s vision to be a preferred leisure destination in the region,” noted Singh. SURGE OF LUXURY Bahrain has been pushing for leisure tourism more actively in recent years,

The Ritz-Carlton Bahrain, Hotel & Spa

and as such, the country is currently being targeted for hotel developments with a surge of luxury hotels in the pipeline. Hilton Worldwide is strengthening its presence in the Middle East by adding Bahrain to its portfolio. The expansion will see the launch of DoubleTree Suites by Hilton Bahrain – Juffair, expected late 2015. A 350-room five-star property located in an upscale residential area of Manama, the hotel is expected to appeal to both the long-stay corporate and leisure guest. Discussing the impending property, Rudi Jagersbacher, president, Middle East and Africa, Hilton Worldwide, commented, “I am delighted we will make

our Bahrain debut in Manama’s desirable district of Juffair. We have the right partner, the right location, and the right property to add value and presence to the Manama landscape and to the character of the city.” Rotana is also anticipating the entry of its newest property, ART Rotana, Amwaj Islands in Bahrain. This will be the second property for Rotana in the country, after Majestic Arjaan by Rotana. The five-star property will be located on the Amwaj Islands and will offer 311 seafacing rooms and suites. Slated to open in January 2015, the hotel expects to receive a high percentage of both business and leisure visitors from the GCC, though an increasOCTOBER 2014

ONSITE BAHRAIN ing number of tourists from beyond the region is also foreseen, according to Joseph Coubat, area vice president, Bahrain, Lebanon, Kuwait, Jordan, and Qatar, Rotana. “We are looking forward to participating in the development of the tourism and hospitality sector as well as transforming the Kingdom into a destination of choice for all travellers,” noted Coubat. In further evidence of its commitment to the development of tourism in Bahrain, Rotana has also announced its third managed property, the five-star 251-room Banader Rotana. Four Seasons Hotel Bahrain Bay has started taking reservations ahead of its official launch in early 2015. Situated on a private island, the property rises 68 storeys, six indoor and outdoor dining options and an illuminated spa.

In line with the widely popular notion of progressing Bahrain as a whole up the tourism ranks, Greg Pirkle, general manager, Four Seasons Hotel Bahrain Bay, posited that through its facilities and signature service, the new property will most likely elevate Bahrain as a destination. “I believe we are part of a catalyst which will spark interest among investors and visitors, on business or leisure, to come here,” he concluded. “The new hotel openings indicate the growing confidence in Bahrain as a destination. The entrance of new international branded hotels help promote the Kingdom on the global arena which I believe will stimulate more tourism OCTOBER 2014

and MICE business,” stated Heijden. AIMING HIGH Gulf Air, Bahrain’s national carrier, has produced strong H1 results, having reduced its year-on-year losses by over 30 percent and built on the airline’s positive 2013 strategic restructuring results, which put the carrier firmly on track towards achieving long-term commercial sustainability. Gulf Air increased its overall revenue by 10 percent compared to the same period in 2013, attributable principally to its augmented operations and improved load factors, as well as to increased connecting traffic. The airline has also continued to strengthen its MENA operations while continually expanding its international reach and increasing frequencies on ex-

isting routes. According to Maher Salman Al Musallam, acting CEO, Gulf Air, the airline’s target [for this year] is to continue on its path towards long-term sustainability whilst further cutting losses, achieved through further reducing operational costs, increasing sales efficiency, and

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THE NEW HOTEL OPENINGS INDICATE THE GROWING CONFIDENCE IN BAHRAIN AS A DESTINATION

focussing on customer needs. “With the continued development of synergies between the national carrier’s primary stakeholders, Government of the Kingdom of Bahrain and Bahrain Civil Aviation Authority, Gulf Air is on track to strengthen its position as a key national infrastructure asset supporting Bahrain’s future economic growth and better serving the Kingdom,” concluded Al Musallam. Home to Gulf Air, Bahrain International Airport (BIA) witnessed significant growth in passenger traffic during H1. According to figures released by Bahrain Airport Company (BAC), manager and operator of BIA, the total number of passengers in the period January to July increased by six percent over the same period in 2013. According to BAC, this significant increase is attributable to increases in the flight frequency of many airlines operating at BIA, as well as an increase in routes and connectivity through new entrants such as Pegasus Airlines. In a bid to reinforce Bahrain’s position as the preferred regional aviation hub, BAC has currently begun an airport modernisation programme (AMP), with the objective of elevating BIA to a world-class facility through enhanced operations, infrastructure and services, as well as improved handling capabilities. Increasing the airport’s profitability, and hence its contribution to Bahrain’s economy, are also key goals for BAC. The first phase of AMP is already underway, with immediate upgrades and refurbishments being carried out, whilst the second phase will include the building of a new terminal by 2018. BRIGHT ROAD AHEAD According to the Euromonitor International forecast, tourism in Bahrain will continue to grow at a positive four percent compound annual growth rate to reach 3.5 million trips taken by 2017. During this forecast period, Bahrain is expected to remain mostly attractive to Saudi Arabians who will account for 2.3 million out of the total 3.5 million trips taken. Saudi Arabian visitors are to enter Bahrain for both business and leisure purposes, though an increasing proportion will visit the country for the latter, with 900,000 leisure tourists in total expected from all countries by 2017. 

VISIT KUWAIT

Constructing a Brighter Future

he 2013 Travel & Tourism Competitiveness Index produced by the World Economic Forum measures those factors that make it attractive to develop the travel and tourism sector of a country. For Kuwait, the picture is not particularly encouraging, as it ranked 101st out of 140 countries and 12th out of 15 MENA countries for travel and tourism competitiveness. Indeed, according to the World Travel & Tourism Council, in 2013 the industry indirectly supported over 90,000 jobs, four percent of total employment and that, despite the less than rosy picture of competitiveness painted above, Kuwait still took a share of the world tourism market, welcoming 237,000 visitors in 2013. BUSINESS BEFORE LEISURE As one of the world’s leading oil producing countries it is perhaps not surprising that the tourism market in Kuwait is dominated by the corporate

KUWAIT CERTAINLY HAS CHALLENGES AHEAD IF IT WANTS TO IMPROVE ITS COMPETITIVENESS IN THE TRAVEL AND TOURISM INDUSTRY. BUT WHERE THERE IS A WILL THERE IS A WAY AND THERE CERTAINLY SEEMS TO BE THE WILL IN KUWAIT RIGHT NOW.

sector. As Pascal Gauvin, chief operating officer, Middle East, India and Africa, InterContinental Hotels Group (IHG), confirmed, “Business travel is currently a strong driver for travel and there is a constant influx of business travellers from the region and beyond, attracted by Kuwait’s strong and expanding oil and gas industry.” This is a view echoed by Katie Shelton, director of communications, Action Hotels, who confirmed, “RevPAR [is] driven by the corporate market segment, particularly from the

KUWAIT IN BRIEF

Capital: Kuwait City Currency: Kuwaiti Dinar (KWD) Language: Arabic Population: 3.3 million Calling Code: +965 Capital Time Zone: GMT +3:00

OCTOBER 2014

VISIT KUWAIT government and petroleum sectors,” but noting also an increasing demand for leisure purposes. This trend towards increasing leisure tourism was also backed up by Ali Haddad, general manager, Swiss-Belhotel Plaza Kuwait, who commented, “The key driver of room rates in the country is based on the government’s projects, seminars and events. In addition, we started to have Saudi leisure guests coming from the Kuwait border during weekends and Saudi holidays which contribute a positive impact on hotel occupancy.” In a similar vein, Sara Abdul Salam, public relations and marketing executive, Hilton Kuwait Resort, confirmed, “Most of our clients are corporate because of the location of the hotel near all the oil companies. But this

The company has revealed plans to add a third hotel to the Accor group portfolio, this time bearing the Novotel brand and complementing the group’s existing two three-star ibis hotels in the country. Shelton remarked, “The proposed mid-market hotel positioning fits the market gap in a five-star dominated hotel landscape.” Other hotels shortly coming online are Residence Inn by Marriott Hotel Kuwait City, expected to

open this month according to Ahmad Shaban, cluster director, sales and marketing, JW Marriott Hotel Kuwait City, and Millennium Hotel & Convention Centre Kuwait, scheduled for quarter four. Gauvin also shared that IHG is to grow its presence in Kuwait with another two properties scheduled to open over the next three to five years, including a 204-room InterContinental hotel and a Staybridge Suites hotel to cater to

the demand for extended-stay properties in the country. FLUCTUATING DEMAND According to Christopher Hewett, senior consultant, TRI Hospitality Consulting, Kuwait’s hotel market has experienced mixed performance levels so far this year. As the key indicators from TRI’s HotStats Survey for the period 

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THE PROPOSED MID-MARKET HOTEL POSITIONING FITS THE MARKET GAP IN A FIVE-STAR DOMINATED HOTEL LANDSCAPE

year we expanded our advertisements to Europe and Saudi Arabia to get more business people from Europe and more families from Saudi Arabia.” GROWING DIVERSITY Phillipe Pellaud, general manager, Radisson Blu Hotel Kuwait, defined the Kuwaiti hotel market as highly-contested, adding, “This competition allows guests to demand high levels of accommodation and service reflected in the excellence of Kuwait’s five-star hotels.” This year Carlson Rezidor Hotel Group added value to the hotel industry by rebranding its Missoni Hotel Kuwait to Symphony Style Hotel Kuwait, one of the first member hotels of Quorvus Collection. The luxury lifestyle brand offers a concept which, according to Alfio Bernardini, general manager, Symphony Style Hotel Kuwait, suits the personality of the young Kuwaiti and their desire for more luxury. Meanwhile, Action Hotels targets the midscale segment of the market. OCTOBER 2014

VISIT KUWAIT in Kuwait are set to reach USD17.5 billion by the end of the year, a figure driven by several major transport-related infrastructure projects at various stages of planning and construction. Primary amongst these are Kuwait International Airport (KIA) redevelopment project, Kuwait Metro project, and the Kuwait National Rail Road System. The planned expansion of KIA will increase the airport’s annual capacity to 20 million passengers whilst the construction of a second terminal will be able to handle 13 million passengers initially, eventually increasing to 50 million annually during subsequent phases. Haddad commented on the news, “The plan for Kuwait transport infra-

spanning January to July revealed, average room rates (ARR) increased 6.5 percent to USD287. However, occupancy dropped by a significant 6.5 percentage points to 50.7 percent. As for the Ramadan period, hotel activity in Kuwait tends to slow. Haddad noted, “In general, occupancy during the Ramadan period is very low and hotels in Kuwait struggle to meet the room budget for the month as business travellers are very few.” However, there is some evidence pointing to an increase in leisure stays and Iftar bookings at restaurants. Hakan Petek, general manager, Jumeirah Messilah Beach Hotel & Spa, reported that, “The hotel experi-

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THE COUNTRY WILL CONTINUE TO DEVELOP AND ENCOURAGE THE CREATION OF ATTRACTIVE TOURISM DESTINATIONS

Jumeirah Messilah Beach Hotel & Spa

ences peak occupancy during public holidays including Kuwait’s National and Liberation Days, as well as the festive and religious holidays such as Eid al-Fitr and Eid al-Adha.” This view was supported by Bernardini who observed that, whilst occupancy during Ramadan is always challenging, in particular in the corporate and MICE segments, revenues are substituted by high demand for group and individual Iftars. Salam also reported good performance at Hilton Kuwait Resort, particularly in February and throughout summer due to both local and Saudi Arabian holidays. CONNECTIVITY UP IN THE AIR Kuwaiti low-cost airline Jazeera Airways this year launched four new gates equipped with two state-of-the-art bridges at Kuwait International Airport. According to the airline, the new gates are part of its investment in on-ground

facilities and are set to lift capacity at the country’s only passenger airport by 30 percent. In line with the company’s fleet renewal strategy, the airline will add 10 Airbus A350-900 and 15 A320neo aircraft to its existing fleet. Amid rising demand, both regional and international carriers have also contributed to increasing connectivity with Kuwait. In April, Royal Jordanian Airlines increased frequency between Amman and Kuwait to 14 flights per week with plans to increase frequency still further during the summer peak season. May saw Jazeera Airways begin serving Istanbul through the city’s primary airport Istanbul Atatürk Airport in a move designed to offer travellers better flight schedules to an airport that is in the heart of the city. Traffic has also been on the rise between Bahrain and Kuwait, enabling Gulf Air to increase the number of flights from 40 to 42 per week. And

Radisson Blu Hotel, Kuwait

from this month, the Philippines-based low-cost airline Cebu Pacific is set to increase connectivity still further with the launch of flights three times per week from Manila to Kuwait. BUILDING A FUTURE “Kuwait’s growing profile as a leisure and mainly business destination in the region has significantly contributed to the overall growth of the country’s tourism market. [...] Looking to the future, the country will continue to develop and encourage the creation of attractive tourism destinations and facilities, as well as investments in efficient transport infrastructure,” said Petek. Indeed, the tourism industry seems to have assumed greater priority on the country’s agenda as evidenced by the private and public investments in tourism-related infrastructure. According to a recent report by Ventures Middle East, construction contracts

structure will definitely help in boosting hotel revenues when the project starts as we are expecting more presence from international companies participating in the project developments.” Similarly, Khadija Meftah, marketing and communications manager, Mövenpick Hotel & Resort Al Bida’a Kuwait noted that the emphasis will be on making the property even more convenient to the people coming to Kuwait on short- and long-term contracts. Whilst conceding that the property hosts already many of the decision makers and business people involved in the transport projects, Pellaud also pointed out that, whilst these announcements are positive for Kuwait in the long term, the metro and the new airport will take many years to complete and for any direct benefits to be felt. The generally positive outlook across the industry is underscored by Bernardini, who commented, “[According to Kuwait Finance House], private and government sectors are planning to spend USD28 billion in the next five years [...]. Taking the above into consideration, the hospitality industry in general will have many fruitful years to come.”  OCTOBER 2014

WHO’S MOVED

GHASSAN DALAL

SIMON BARLOW

Ghassan Dalal has been appointed general manager of Erbil Rotana. A 20-year veteran in the international hotel industry having held posts in Canada, Egypt, Lebanon, Nigeria and Sudan, Dalal will bring a depth of experience to his new position. Having previously served for six years at the company’s flagship Al Salam Rotana in Khartoum, Sudan, he also brings extensive experience and an integrated knowledge from working in business hotels, beach resorts, and food and beverage consultancy management which was his core passion and what initially got him into the industry.

Dalal will be the key leader overseeing the hotel operations

Farrero has worked across a diverse portfolio of luxury hotels

Simon Barlow is the new CEO for the hotels business unit at Majid Al Futtaim Properties. He has broad exposure across the hotel and property sectors in Europe, North and South America and Asia Pacific. Barlow has held various senior management roles with Accor, Hilton Worldwide and most recently was the president of Asia Pacific at Carlson Rezidor Hotel Group. In addition, he gained valuable experience in the hotel property sector in Australia working for an Australian investment bank managing Asia Pacific’s then largest hotel wholesale property trust, Tourism Asset Holding.

Tamer Refaat has joined Four Seasons Resort Sharm ElSheikh as the new director of sales and marketing. A respected industry veteran, Refaat brings 18 years of hospitality experience. In 1991, he obtained a diploma in hotel services and management from the American University of Cairo to start his career in the tourism industry, and graduated in 1996 with a bachelor degree in business administration. By 1997 he had held different front office positions with several hotel chains including InterContinental Hotels Group, Accor and Starwood Hotels & Resorts Worldwide.

Barlow is a seasoned international hotel executive

OCTOBER 2014

SANDRA FARRERO

Sandra Farrero has moved to the position of director of marketing and communications at Madinat Jumeirah. She joined the company three years ago to co-lead the preopening and launch phase of Jumeirah Port Soller Hotel and Spa in Mallorca. Under her commercial leadership, the team positioned the property among the top luxury hospitality leaders in Mallorca and secured acceptance to American Express’ Fine Hotels & Resorts programme. Farrero has a strong track record, international academic background and a deep and practical understanding of the Jumeirah STAY DIFFERENT brand promise.

TAMER REFAAT

New role will see Refaat take Red Sea resort to higher levels

EXCLUSIVE LOW-COST AIRLINES

POISED FOR BOOM WITH MUCH OF THE WORLD LESS THAN AN EIGHT-HOUR FLIGHT FROM THE MIDDLE EAST’S MAIN AIR HUBS, THE REGION HOLDS GREAT POTENTIAL FOR THE AVIATION INDUSTRY AND SPECIFICALLY FOR THE LOW-FRILL AIRLINES WHICH ARE A HIGHLY SOUGHT-AFTER COMMODITY FOR THE REGIONAL TRAVELLER.  Maria Kazeli

writes

nalysis from Amadeus’ Air Traffic solution revealed that low-cost carriers (LCCs) are showing significant confidence in their potential with an overall global increase in seat capacity of 6.8 percent in the first six months of 2013 compared to the same period in 2012. The same source revealed a picture of strong capacity growth across Asia and the Middle East, with the latter exhibiting a 17.7 percent year-on-year increase. On the contrary, only modest

growth was registered across Europe and North America. Alexandre Jorre, LCC specialist, Amadeus, commented that, “With a 25 percent year-on-year rise over the first half of 2013, LCC bookings in Amadeus are growing significantly, which is a very encouraging sign that our ability to adapt to LCC distribution needs is proving attractive to both travel agents and airlines. LCCs are seizing the opportunity we offer to penetrate the high-yield business travel market and expand into new regions where they have limited brand presence.” He also emphasised that there is a natural boom in LCC capacity across Asia, where point-to-point air travel is largely

underserved. A boom from which the Middle East is naturally benefitting too, considering the large concentration of Asian population in the region. Trying to secure this niche market and continuing its plans to serve overseas Filipino workers in the Middle East, Cebu Pacific is looking to expand to more countries in the region following the inaugural launch of services to Dubai in late 2013. The Philippine airline recently introduced flights to Kuwait three times a week, and has plans to open up a direct route, with the same frequency, between the Philippine and Saudi capitals Manila and Riyadh as of October 1, becoming the first low-cost airline to link the two countries.

UNDERSERVED POTENTIAL The Middle East continues to defy global trends, witnessing growth in demand and an expansion of capacity at rates not seen in any other global market, as per an analysis by CAPA Centre for Aviation. Regional airlines can greatly exploit their natural geographic advantage, putting more than two thirds of the world’s population within an eighthour flight from Dubai and other major hubs in the area. Nearing a year since the complete overhaul of its operations, including the launch of a new brand identity, a new business class offering on all routes and a customer-centric service model, flyOCTOBER 2014

EXCLUSIVE LOW-COST AIRLINES nas is targeting 20 million passengers by 2020. The Saudi-based LCC boasts a series of developments in this direction, including a number of domestic, regional and international routes, enhancement of its fleet, and much more, in order to enter into a new growth chapter in its history. Most recently, King Khaled International Airport’s preliminary statistical data indicated that flynas continues to acquire a progressively larger share of the domestic air transport market, reaching 16.5 percent by the end of July. The same data also revealed that the carrier has transported about 1.25 million passengers locally from January through July, compared to 775,000 passengers during the same period in the previous

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TREMENDOUS POTENTIAL LIES IN THE REGION’S LCCs TO GENERATE THEIR OWN AIR TRAFFIC MOVEMENTS

year, equating to a growth rate of 32 percent. Stepping in to cover for RAK Airways’ suspension of operations on January 1, Air Arabia, the Sharjah-based LCC, proved that a low-cost airline is also capable of making history and supporting local economies. The airline entered into an agreement with Ras Al Khaimah’s Department of Civil Aviation to establish a hub at RAK International Airport and became the designated carrier for the emirate. H.E. Sheikh Salem Bin Sultan Al Qasimi, chairman, Department of Civil Aviation, Ras Al Khaimah, commented that the development is a milestone in the journey towards UAE aviation success and growth. “Our partnership with Air Arabia will allow us to increase the accessibility of Ras Al Khaimah to international passengers, whilst increasing the flow of tourism to the emirates, which will have a direct effect on the local economy. This step further signifies

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LCCs ARE SEIZING THE OPPORTUNITY TO EXPAND INTO NEW REGIONS WHERE THEY HAVE LIMITED BRAND PRESENCE

OCTOBER 2014

the important role we place in developing the aviation scene in the emirate which in return will support the ambitious plans we have set for developing the emirate’s tourism and business sectors,” he added. Having carried 1.1 million passengers in 2013, Jazeera Airways is also growing its presence across the region and continues to gradually capture larger market shares on the regional routes it operates regularly. According to Kuwait’s Directorate General for Civil Aviation, in July the airline led on the route serving Luxor with a 61 percent market share, and grabbed a 45 percent share on the Kuwait - Sohag route. By introducing three new services to East Africa recently, Dubai-based flydubai rounded up its route network to 80. “We have announced 17 new destinations since the start of [this year], matching the total number of destinations flydubai launched [in 2013],” said Ghaith Al Ghaith, CEO, flydubai. With much unexplored opportunities up for grabs, MENA’s future with regards to the LCC market just remains to be seen. H.E. Saif Mohammed Al Suwaidi, director general, UAE General Civil Aviation Authority, suggested, “Tremendous potential lies in the region’s LCCs to generate their own air traffic movements; with business and leisure hubs in Dubai, historical and resort sites in Egypt, beaches and natural wonders in North Africa, and growing Hajj pilgrim traffic to Saudi Arabia, LCCs could further boost traffic to the region.” 

TOUR SINGAPORE

Lion City Roars on SINGAPORE IN MALAY IS SINGAPURA WHICH LITERALLY MEANS LION CITY. AN APT MONIKER, PERHAPS, FOR A COUNTRY THAT IS RANKED ONE OF THE WORLD’S MOST COMPETITIVE ECONOMIES.

ccording to the Global Competitiveness Report 2014 - 2015, Singapore is the second most competitive of 144 economies analysed, a ranking it has occupied for the last four years. This achievement is attributed to an outstanding and stable performance across all dimensions measured, and particularly with regards to infrastructure as the city-state boasts excellent roads, ports and air transport facilities. In addition to im-

pacting significantly on the economic growth of a country, good infrastructure is, of course, also key in the development of tourism. TOURISM INDUSTRY IS FLYING According to the Tourism Sector Performance report issued by Singapore Tourism Board (STB), international visitor arrivals reached a record 15.5 million in 2013, and spending USD23.5 billion. This year’s trend suggests even

SINGAPORE IN BRIEF

Capital: Singapore Currency: Singapore Dollar (SGD) Language: English, Malay, Tamil, Mandarin Population: 5.4 million Calling Code: +65

in 2017] and the expansion of Terminal 1 by 2018, its annual handling capacity will increase to 85 million passengers.” Looking still further ahead, Goh revealed how planning has begun on the Changi East project which will encompass a new fifth terminal and third runway. Set to be operational in the mid 2020’s, Terminal 5 will be able to handle 50 million passengers, bringing total capacity at that time to 135 million passengers per annum.

Capital Time Zone: GMT +8:00 CREATING AND MANAGING DEMAND greater numbers, as figures reported by Mohamed Hafez Marican, area director, Middle East and Africa, STB, show that by July, Singapore had received approximately nine million visitor arrivals from around the world. Traffic statistics from Changi Airport Group (CAG) show that 26.6 million passengers travelled through Singapore Changi Airport, the city’s main hub, in the first half of the year (H1), an increase of 1.4 percent over H1 2013. Robin Goh, assistant vice president, corporate communications, CAG, outlined expansion plans for the airport. “Changi Airport currently has three main terminals with an annual handling capacity of 66 million passengers. With the addition of Terminal 4 [scheduled for completion

Singapore continually draws in new visitors via a burgeoning range of premier attractions, hotels, and tourist amenities. Pascal Gauvin, chief operating officer, India, Middle East and Africa, InterContinental Hotels Group, said, “New developments such as the iconic Gardens by the Bay and River Safari, as well as major international events such as the Formula 1 Singapore Grand Prix, have increased its draw as a travel destination and, with recent announcements by the Singapore government to boost the tourism sector with an investment of over SGD900 million (USD709.2 million), we expect tourism arrivals to spike over the next few years.” Gauvin explained that Singapore OCTOBER 2014

TOUR SINGAPORE DOUBLE-EDGED SWORD

is both a business and leisure hub in Asia, with the majority of visitors coming from China, Malaysia and Indonesia and noting also that the number of international delegates visiting Singapore for MICE accounts for almost 30 percent of inbound arrivals. On a related issue, Anthony Ross, executive vice president, Asia Pacific, Middle East and Africa, Preferred Hotel Group, pinpointed that one of the high periods for tourism during the year is from May to July during the summer periods in the UK and US which also coincide with the Great Singapore Sale and MICE convention season.

In response to growing demand, new brands and properties are being introduced to the Singaporean market. Amongst them, the latest member of Preferred Hotel Group, the 250-room One Farrer Hotel & Spa which has just welcomed its first guests. Meanwhile, Patina Hotels & Resorts has revealed plans to launch The Patina, Capitol Singapore at the Capitol development in April 2015. Marc Dardenne, CEO, Patina Hotels & Resorts, commented on the new development, “We aim to provide captivating individual experiences combined with authentic culture and heritage.” And Ivy Lim, cluster director, sales, The Singapore Resort & Spa Sentosa, revealed that from the end of the year, the hotel will start to undergo phases of extensive renovations, to be subsequently unveiled as Sofitel Singapore Sentosa in 2015. Thus far, the hotel sector has enjoyed good performance levels throughout the year with occupancy and rates high at all times. Referring to the latest update from STB on H1, Ross gave an overview of market performance, “The average occupancy was at about 85 percent (a slight decline of 1.2 percent), and the average room rates (ARR) of SGD256 (USD203), up 1.2 percent from the same period [in 2013].” Ross also underlined however, that the country’s hospitality market will see more hotels being developed in the next 18 months which will apply greater pressure on the current trends in occupancy and ARR. This concern was echoed by Klaus Gottschalk, general manager, Grand Mercure Singapore Roxy, who reported a challenging H1 following a slowdown in the leisure market from neighbouring countries and additional rooms being added onto the market.

The promotional and public relations campaign is also reinforced by the proactive approach of local hotels to cater to their Muslim clientele. Data from some of the leading hotels shows MENA guests accounting for between one and five percent of the total. Andreas Kohn, director of sales and mar-

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WE EXPECT TOURISM ARRIVALS TO SPIKE OVER THE NEXT FEW YEARS

keting, Mandarin Oriental Singapore, reported, “Guests from [MENA represent] approximately five percent of the market, a slight increase on 2013.”

Austin Watkins, director of marketing, Four Seasons Hotel Singapore, observed, “The MENA market has expanded to include not only honeymooners and family travel but the medical market, given that Singapore is Asia’s medical and research hub.” Commenting on offerings and experiences customised to the MENA traveller, Gauvin said, “The findings from our Travel Trends Report revealed that a majority of travellers from the Middle East expect a high degree of personalisation and want tailored local experiences that meet their needs. Our guests from the Middle East expect global brands to be relevant in terms of local tastes, customs and cultures.” Cody Lim, revenue manager, Grand Hyatt Singapore, shared, “The end of [this year] will see us launch a permanent Halal-certified banquet kitchen which will be fully-equipped to produce Halal cuisine for all small to large social and corporate events.” Arthur Kiong, CEO, Far East Hospitality, also confirmed the presence of Halal-certified eating establishments and kitchens in the group’s hotels. 

CATERING TO MENA GUESTS Approximately 224,000 visitors came from MENA in 2013, up 11 percent on 2012 figures. Marican confirmed that Singapore is focussing on the Saudi Arabia, UAE and Qatar markets as they have strong air connectivity with Singapore and are considered to have high growth potential. Marican explained that efforts will continue by STB increase visitor numbers from the Middle East by promoting Singapore as a luxurious, family-friendly destination. OCTOBER 2014

TRAVEL TALK

I would like to commend my team for their dedication, cooperation, and consistent efforts

WAEL EL BEHI General manager, Hawthorn Suites by Wyndham

“We opened less than a year ago and bagging this [Wyndham Hotel Group] award means a lot to us. The Count On Me model guides and develops our associates by providing them with the right challenges and opportunities which will aid in their growth. Keeping our associates engaged and motivated is important in building a strong service culture in our hotel, as these values will strongly reflect on the quality of service that we provide to our guests.”

We have a new executive chef from Germany

DANY DAGHER General manager, Sheraton Jumeirah Beach Resort

Eid Al Adha is a great occasion to be with friends and loved ones

MOHAMED AL AAMRI Managing director, City Seasons Hotels

“We want to make it even nicer with affordable packages and offers for visitors to Abu Dhabi. Both our properties [City Seasons Al Hamra Abu Dhabi and Royal Rose] have exclusive facilities that work well with families with small children. The newly-opened Royal Rose is a luxurious experience by itself, so we have extended opening rates for guests to enjoy this beautiful property.”

“Oktoberfest is a must for Sheraton Jumeirah Beach Resort. This year [guests will be entertained with tunes from a renowned traditional band and will embark in a culinary and cultural journey with authentic German beverages and specialties, as] we have a new executive chef from Germany, Stephan Kuehlwetter, so we are quite excited to taste how he will reinvent the traditional Bavarian dishes.”

The coming together of Jet Airways and Etihad Airways has already proved a success

NARESH GOYAL Chairman, Jet Airways

“Importantly, [it] has been beneficial for travellers, and will also bring significant benefits to the Indian economy, both in terms of growth, job creation, trade and tourism. However, the market has been challenged by factors such as a difficult economic climate, volatile fuel prices, and the rapid growth of low-cost carriers in India. Tough measures were needed to ensure Jet Airways’ long-term future, maximise its partnership with Etihad Airways, and enhance the benefits this partnership offers to passengers.”

TRAVEL TALK IS YOUR SPACE – this is a casual forum for travel industry professionals to discuss current issues and share stories. We want to hear from you, so send your comments, questions, frustrations and observations to editorial@traveltradeweekly.travel

OCTOBER 2014

RENDEZVOUS TRAVEL TRADE MENA: Shangri-La’s Barr Al Jissah Resort & Spa offers three distinct hotels, including Al Waha, Al Bandar and Al Husn. What are the main attributes that set these properties apart? MARK KIRK: [The resort comprises] Al Waha, meaning The Oasis, with a wide choice of children’s activities and amenities caters to young families, Al Bandar, meaning The Town, for both family and business clientele, while Al Husn, meaning The Castle, offers exclusive luxury

Q & A with Mark Kirk

GENERAL MANAGER, SHANGRI-LA’S BARR AL JISSAH RESORT & SPA

TRAVEL TRADE MENA: Oman has long been committed to creating a quality tourism infrastructure that supports the long-term sustainable development of the Sultanate’s economy and sets the country apart from other regional destinations. In your opinion, how important is this unique image to Oman’s success?

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OMAN’S VISION TOWARDS TOURISM WILL CERTAINLY SET IT APART FROM THE REGION FOR YEARS TO COME

MARK KIRK: Oman’s vision towards tourism will certainly set it apart from the region for years to come. The focus on sharing the culture and employment of Omanis will make it a very special destination that will be on travellers’ must-see wish list.

and caters to honeymooners and more mature couples along with VIP dignitaries and celebrities. TRAVEL TRADE MENA: Guests staying at Shangri-La’s Barr Al Jissah Resort & Spa can enjoy an oasis of luxury and tranquillity. How would you describe your clientele? MARK KIRK: The properties cater for very different needs so we have all types of clientele at the resort from young families, to business and conference attendees and mature guests wanting a quiet break away from their busy lives. The clientele has not changed dramatically over the years however we are attracting a lot more guests from the GCC region including domestic tourism.

TRAVEL TRADE MENA: How do you see the Sultanate’s tourism industry developing over the coming years?

SHANGRI-LA’S BARR AL JISSAH RESORT & SPA CATERS TO YOUNG FAMILIES, BUSINESS, HONEYMOONERS AND MATURE COUPLES ALIKE. HERE MARK KIRK, GENERAL MANAGER, SHANGRI-LA’S BARR AL JISSAH RESORT & SPA, ANALYSES WHAT DISTINGUISHES THE PROPERTY FROM ITS COMPETITORS.

TRAVEL TRADE MENA: Shangri-La’s Barr Al Jissah Resort & Spa has recently joined hands with local Omani fishermen for a direct supply of fish and seafood to the three hotels. Please tell us about the resort’s corporate social responsibility initiatives. How important is it to remain committed to sustainable practices while ensuring utmost guest satisfaction? MARK KIRK: In all Shangri-La properties we are very committed to local commuOCTOBER 2014

nities and corporate social responsibility activities. We have partnered with Dar Al Atta’a for our main fund raising but are also involved in many other activities within the community, such as seeking to employ and support those with physical challenges. We also have our Sanctuary activity with a full-time turtle ranger to look after our visiting turtles and where possible we use local suppliers to support small enterprises in Oman, such as the partnership mentioned with local fishermen.

Shangri-La’s Barr Al Jissah Resort & Spa

MARK KIRK: I believe there will be a focus on domestic tourism which will also create more demand for family-orientated activities and events. TRAVEL TRADE MENA: Please tell us about your immediate plans. MARK KIRK: We have just refurbished Al Waha and Al Husn hotels and will now direct our focus on our dining outlets. We have just extended the terrace of Capri Court, our Italian speciality restaurant, as most of our guests prefer to dine alfresco over the cooler months and this will allow a larger area to cater for more guests. We are also planning to extend the outdoor seating in Bait Al Bahr as well as open a terrace lounge on top of the restaurant. With the local road developments close to completion, we are now only 20 minutes from key residential areas of Muscat and we anticipate an increase in local residents visiting the resort to utilise our extensive selection of restaurants and bars. 

NEWS & EVENTS EVENTS IMEX AMERICA Las Vegas, US October 14 – 16 www.imexamerica.com Setting the pace for incentive and MICE travel, the event is increasing in size and scope annually.

SPORTS & EVENTS TOURISM EXCHANGE Durban, South Africa October 28 -30 www.thebereed.co.za A dynamic event that is aimed at positioning South Africa as a sports and events destination.

Indian Road Show Keeps Abu Dhabi in the Spotlight

bu Dhabi tourism stakeholders including Etihad Airways, Yas Island, hotels, tour operators and attractions joined a five-city road show across India organised by Abu Dhabi Tourism & Culture Authority, in a bid to ensure the emirate remains top-of-mind amongst the country’s outbound influencers. In the first six months of this year, Abu Dhabi welcomed 107,995 Indian guests, a growth of 35 percent on the same period in 2013. Etihad Airways currently operates 112 flights per week from 10 Indian destinations, to be boosted further from February 2015 when daily flights will commence from Kolkata. Hotels in the emirate are tailoring offerings to the Indian market, employing Indian nationals for guest liaison, offering Indian cuisine in restaurants and providing services catering to Indian weddings and MICE business.

Aviation Africa to be Held in Dubai in 2015

ITB ASIA Singapore October 29 – 31 www.itb-asia.com Taking place at Marina Bay Sands, it is organised by Messe Berlin (Singapore).

he two-day summit and exhibition Aviation Africa will take place May 10 – 11, 2015 in Dubai, focussing on the strategies, opportunities and challenges affecting the industry, in particular safety issues in the region. African aviation is a burgeoning business case and the event creates opportunities for the industry to network. Main sponsors of the summit are Saudi-based NEXUS, which provides flight operations and support with a massive commitment to safety, and Wyvern Consulting, a US firm providing safety intelligence data and onsite risk assessments to private aviation communities. NEXUS, which launched in 2010 and is based in Jeddah, has opened a regional office in Rwanda and has already identified the opportunities the region can offer.

53rd INTERNATIONAL CONGRESS & CONVENTION ASSOCIATION (ICCA) CONGRESS Antalya, Turkey November 1 – 5 www.icca14.iccaworld.com Each year ICCA puts together a comprehensive education programme specifically for that year’s congress.

WORLD TRAVEL MARKET (WTM) London, UK November 3 – 6 www.wtmlondon.com A vibrant event presenting a diverse range of destinations and industry sectors to travel professionals.

Germany Integral to European Tourism

ccording to the results of a study conducted by the European Travel Commission and shared at ITB Berlin, 2013 international arrivals to Europe grew by 5.4 percent, the majority of which came from Germany and the UK. The study also found that nearly 50 percent of all 2013 international arrivals in Europe came from only eight countries. As in previous years, Germany was the largest source market, contributing 14 percent of all international arrivals in Europe, ahead of the UK which accounted for nine percent. From 2013 to 2016, the study forecasts that international arrivals to Europe will grow by some 3.8 percent, during which time the US is also likely to play an important role alongside Germany and the UK. Around 27 percent of all foreign visitors are forecast to come from these three countries.

OCTOBER 2014