Travel Trade MENA September 2014 by Travel Trade Publications

SEPTEMBER 2014

ISSUE 59

ONSITE: EGYPT MENA CONTINUES TO STRENGTHEN ITS POSITION AS AN INTERNATIONAL SPORTS HUB, WITH A NUMBER OF PRESTIGIOUS COMPETITIONS TAKING PLACE ANNUALLY, ATTRACTING THE GLOBE’S ATTENTION TO THE REGION.

04 VISIT: QATAR

10 IN THIS ISSUE MARKET UPDATE

ONSITE: EGYPT

EXCLUSIVE: SPORTS TRAVEL

VISIT: QATAR

EXPLORE: ALGERIA

WHO’S MOVED

TOUR: KENYA

TRAVEL TALK

RENDEZVOUS

NEWS & EVENTS

EXCLUSIVE: Sports Travel

MARKET UPDATE TRAVEL TRADE PUBLICATIONS

MENA EXCHANGE RATES

MANAGING EDITOR

Accurate as of

Mary Kammitsi mary@traveltradeweekly.travel

27/08/2014 Currencies shown in blue are fixed against the US Dollar

ASSISTANT EDITOR Maria Kazeli SENIOR JOURNALIST Rita Kasziba PRESS Maria Demetriadou Pauline Shahabian

COUNTRY

CURRENCY

1USD=

UAE (AED)

Dirham

3.67

DESIGN & LAYOUT Elena Stylianou

Egypt (EGP)

Pound

7.15

Saudi Arabia (SAR)

Riyal

3.75

Lebanon (LBP)

Pound

1,512.5

Bahrain (BHD)

Dinar

0.37

Jordan (JOD)

Dinar

0.71

Syria (SYP)

Pound

152.80

Kuwait (KWD)

Dinar

0.28

Qatar (QAR)

Riyal

3.64

Oman (OMR)

Rial

0.38

Tunisia (TND)

Dinar

1.74

Morocco (MAD)

Dirham

8.45

Iran (IRR)

Riyal

26,616.00

Yemen (YER)

Rial

214.91

Algeria (DZD)

Dinar

80.28

Libya (LYD)

Dinar

1.23

WEB DEVELOPER / IT Soteris Constantinou DIRECTORS Andreas Constantinides Mary Kammitsi HEADQUARTERS T.T.W. Travel Trade Weekly LTD P.O. Box 25255, Nicosia 1308 Cyprus Tel: +357 22 021607, Fax: +357 22 103670 WEBSITE www.traveltrademena.travel EMAILS info@traveltradeweekly.travel sales@traveltradeweekly.travel editorial@traveltradeweekly.travel PRINTED IN CYPRUS Cyprint Plc P.O. Box 58300, CY-3732, Limassol, Cyprus Tel: +357 25 720035, Fax: +357 25 720123 Email: info@cyprint.com.cy

Jazeera Airways: USD17.3 Million Profit in H1 Jazeera Airways Group’s results for the first half (H1) of the year revealed operating revenue of KWD29.3 million (USD103.4 million) and a net profit of KWD4.9 million (USD17.3 million).

“T

hough the earnings were lower than [2013’s] exceptional results due to external factors such as a 10 percent rise in fuel cost and flight rerouting due to regional unrest, [they] were the second highest earnings in the company’s history,” said Marwan Boodai, chairman, Jazeera Airways Group. During the period under review, Jazeera Airways upgraded its Istanbul route by switching operations to Istanbul Atatürk Airport in the heart of the city. The airline also began operating daily flights to Al Maktoum International Airport at Dubai World Central on May 1.

SEPTEMBER 2014

ONSITE EGYPT two regions vital to the country’s future prosperity. H.E. Hisham Zaazou, minister, tourism, Egypt, highlighted the significance of the Middle East market in a press conference earlier this year, commenting, “Egypt has received more than 32 million tourists in the past three years, 20 percent of which were Arab tourists. This confirms the massive attraction that Egypt remains in the Arab world,” adding that Arab investments in the tourism sector amounted to EGP2.2 billion (USD0.3 billion), underlining the importance of supporting this active sector.

EGYPT IN BRIEF

Capital: Cairo

A Silver Lining

Language: Arabic Population: 85.8 million Calling Code: +20 Capital Time Zone: GMT +2:00

Mahmoud ElKeiy, general manager, Four Seasons Hotel Cairo at The First Residence, corroborated, “Our key feeder markets are the GCC and the regional market. [...] We have the added plus of being able to offer a premier shopping destination at the adjoining First Mall, and a casino.”

 Maria Myrianthopoulou writes he most recent statistical results for the first half (H1) of the year released by the Central Agency for Public Mobilization and Statistics, reveal unsettling figures for the country’s tourism sector. The total number of visitors to the country during H1 registered a 25 percent decrease year-on-year, with the number of nights spent in the country registering a 33 percent drop as well. However, the situation has been improving during the course of the year, with some notable upcoming markets reporting steady increases. Such a lucrative market is Russia, which delivered a 17 percent growth in visitor numbers and an impressive 30 percent increase in nights spent in the country in June, compared to the same month in 2013. The potential of the Russian market is reflected in the numbers registered by Nature Travel. “Most of [our clients were] from the Far East, Latin America, East Europe, and especially Russia,” attested Gasser Riad, chairman, Nature Travel. Aside from the Russian potential, the majority of visitors to Egypt originate from Europe and the Middle East,

Currency: Egyptian Pound (EGP)

IS THE ONLY GAME IN TOWN?

WITH THE POLITICAL SITUATION IN THE COUNTRY ONLY RECENTLY STABILISING, AND WITH SUCH VASTLY DIVERGENT MONTHLY FIGURES, EGYPTIAN TOURISM IS EXPERIENCING A DEGREE OF CONTRASTING FLUCTUATIONS THAT MAKE IT IMPOSSIBLE TO DESCRIBE THE CURRENT STATE OF THE INDUSTRY.

Zaazou also stressed the importance of Arab clients who constitute a large percentage of those who favour the country’s Red Sea hubs of Sharm El Sheikh and Hurghada, which in recent months have become epicentres for hordes of travellers. In contrast, Greater Cairo experienced a decrease in guest numbers during H1, according to Amira Nour, public relations manager, Mövenpick Hotel & Casino Cairo – Media City, who observed a significant decline in customer numbers compared to the same period in 2013. “The tourism sector in Cairo is almost non-existent in the 6th of October area,” commented Nour, suggesting that the up-and-coming business suburb is not attractive to most leisure travellers. Echoing this belief, Mohamed Idris, director, sales and marketing, Radisson Blu Hotel, Cairo Heliopolis, disclosed  SEPTEMBER 2014

ONSITE EGYPT that, “We have actually experienced a period of struggle with low occupancy [and revenue] during the first half of this year due to damages arising from the political instability since 2010 and [even more] since 2013.” However, the notion that visitors are avoiding the capital’s centre contrasts with the numbers recorded by the five-star luxury boutique Kempinski Nile Hotel, Cairo. Eman Yasaky, area director, public relations, Egypt, Kempinski, attested, “Our hotel in Cairo has been over budget for the past four months with an increase of almost 32 percent compared to 2013’s figures.” A CROWN FAR OFF THE TOWN Whatever the situation in the capital, the Red Sea hubs are experiencing a surge in visitors, according to Mohamed Abdel Rahman, managing director, ATA Arab Travel Agency, who observed, “Recreation and relaxation tourism have increased in popularity in recent months, with charters from all over the world, [especially] to Hurghada and Sharm El Sheikh.” Similar results were reported by the luxurious Kempinski Hotel Soma Bay. “Our beautiful hotel in Soma Bay has witnessed significant [improvements] with almost 40 percent increase compared to 2013, and has attracted new segments and nationalities that were eager to come and explore the hotel,” revealed Yasaky. The Red Sea region has not been the only busy retreat during the past months. Adrère Amellal, the picturesque eco-lodge nestled in the heart of the serene Siwa Oasis, reported a cascade of guests due to the rising trend in eco-

Adrere Amellal, Siwa

tourism, revealed Claudine Amin, sales and reservations manager, Adrère Amellal. “The number of guests is much better than the same period in 2013. As you know, Egypt is going through an exceptional time and we are happy to see how things are improving,” added Amin. “Ecotourism became very popular as well as diving tourism. Guests all over the world are keen to stay in an eco-hotel,” commented Lamia Assem, director of marketing, Sofitel Legend Old Cataract Aswan, adding that bookings figures are better than 2013. DEFINING UPCOMING TARGETS Ecotourism is not the only niche segment witnessing a rising trend in Egypt. Due to the rich religious history of the country,

Four Seasons Hotel Cairo at the First residence

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EGYPT HAS ATTRACTED BUSINESS AND LEISURE TRAVELLERS SINCE BEFORE THE TIME OF CAESAR AND MARC ANTHONY

pilgrimage tourism is an important sector which attracts visitors especially during the month of Ramadan and the Eid holidays. Additionally, cultural tourism which, according to Karim ElMinabawy, president, Emeco Travel, had been affected since the revolution, has reported a steady growth, with hotels in the Giza region enjoying greater demand. Ibrahim Hassan, managing director, Perfect Tours, identified four main niche sectors, and the main markets for each. Based on Hassan’s observations, business tourism is experiencing a surge from Arab countries, diving tourism welcomes Russian clients, wildlife tourism is favoured by the UK, Russia and Malaysia, and medical tourism is a sector which attracts visitors worldwide. Meanwhile, cruises are experiencing a drop in popularity, disclosed Heba Amer, director of sales and marketing, Sonesta Nile Cruises, reporting that year-to-date average occupancy aboard the company’s fleet reached a mere 37 percent. With the company

targeting the Australian, UK, Indian and Latin American markets, Amer reported close collaborations with travel agents and tour operators, to identify the needs and requirements of clients originating from these regions. INITIATIVES ARE THE KEY At a country level, the Ministry of Tourism launched a campaign to lure Gulf and Arab travellers back to Egypt, through exclusive offers aimed at tourists from these countries. The packages, a result of collaborations between the Egyptian Tourism Authority, various government sectors, and private travel trade companies operating in the country, are aimed at establishing Egypt as a safe destination. SEPTEMBER 2014

ONSITE EGYPT Rasha El Azaizy, media advisor and spokesperson, Ministry of Tourism, Egypt, commented on the promotions, “The We Miss You campaign is targeting the Arabian market, as we declared that this will be the year of Arabian guests in Egypt. Thus, we launched a new campaign [...] as well as new direct connections from the key source markets in Arabian countries such as Kuwait, UAE and Jordan, to the Red Sea Riviera destinations such as Sharm El Sheikh. “We want to target 30 million tourist arrivals by 2020, hoping that all factors and infrastructure will assist us. To accomplish this goal we started with the Asian market, and signed a memorandum of understanding with the biggest 14 tour operators in India. This will assist us in attracting what we hope to be one million Indian tourists during the

to Egypt.” Regarding the rising trends in tourism, Rouchdy added, “At this time it would be challenging to be seeking niche tourism initiatives. We are promoting the entire country to all tourism sections until full confidence is restored to the destination from the Western markets.” On the other hand, Idris remained optimistic at Radisson Blu Hotel, Cairo Heliopolis, outlining how the hotel overcame such difficulties. “[The situ-

ation] helped positively as we have focussed on our meeting rooms and banquets promotions, which were a major source for revenue and occupancy,” he disclosed. With all the initiatives the public and private sectors are introducing to promote the Egyptian tourism product, the future lays bright ahead. The last report issued by the World Travel & Tourism Council for Egypt predicts

a 1.1 percent year-on-year growth of the sector’s total contribution to GDP for this year, reaching EGP219.5 billion (USD30.7 billion). There is faith in Egypt’s ability to recover as Yasaky commented, “The relative speed of Egypt’s recovery is due in large part to the strength of the destination. After all, Egypt has attracted business and leisure travellers since before the time of Caesar and Marc Anthony.” 

upcoming three years,” she explained. At a local level, hotels have been reshaping their offers and services to satisfy potential clients’ needs, with some, such as Mövenpick Hotel and Casino – Media City, targeting the corporate and local Egyptian package sectors. “We will be opening our new aqua park very soon in order to attract the local market as it should attract many more families,” predicted Nour. On the same note, Cesare Rouchdy, regional director, marketing, Egypt, Four Seasons Hotels and Resorts, disclosed, “We are focussing mostly on regional and European business, especially in the corporate segment. Leisure business is also returning, but at a slower pace, whilst MENA remains one of the essential pillars for continued support and business SEPTEMBER 2014

EXCLUSIVE SPORTS TRAVEL

ALL EYES ON US MENA CONTINUES TO STRENGTHEN ITS POSITION AS AN INTERNATIONAL SPORTS HUB, WITH A NUMBER OF PRESTIGIOUS COMPETITIONS TAKING PLACE ANNUALLY, ATTRACTING THE GLOBE’S ATTENTION TO THE REGION.

 Maria Kazeli

“S

writes

ports cut through social levels and barriers, as the common bond. You may stop in a five-star hotel or go camping, but still love running or cycling and look to find a local club to join while on holiday,” said Rob Gardner, founder, Muscat Diving & Adventure Centre, adding that doing sports in natural surroundings results in happy travellers who go away with a smile on their face and in their heart. A variety of sporting events and establishments are promising to alter

the status quo in the Middle East and change perceptions on sports, both for locals and tourists alike. Nasser AlHajri, corporate communications manager, Aspire Zone Foundation (AZF), confirmed that tourists who come to Qatar and attend sport events at AZF are having their perceptions changed by the quality of the facilities and services. “From the major sports events that have taken place, we have seen that significant economic activity occurs. Sports tourism also enhances the sporting culture which helps lead to a healthier population,” he added. FOLLOWING THE CHANGE “International sporting events are new

to Oman but individual travellers are now looking for more sporting activities when visiting. This will grow considerably as the destination becomes more known, as for nine months a year Oman has an ideal climate for outdoor sporting activities. The events hosted will raise awareness of the location to aid in this development,” said Mark Kirk, general manager, Shangri-La’s Barr Al Jissah Resort & Spa, suggesting that the property’s location is perfect for all sporting activities. Ray Stopforth, director of golf, Muscat Hills Golf & Country Club, revealed that indeed this year the facility experienced a notable increase in visitor rounds, mainly due to more grass golf courses being available to play in the Omani capital. No-

body wants to travel long distances and play one golf course as was the case in 2010, 2011 and 2012, he said. “Oman offers more than just sport for sports and non-sports lovers alike. This means everyone can come to this beautiful country and take their pleasure in playing golf but also travel to some of the most amazing natural wadis, or go for hikes in the mountains, or take to the most amazing coastline and beaches to mention but a few,” elaborated Stopforth. The Sultanate is a natural worldclass adventure and sports playground, agreed Gardner, adding that sports tourism fits well with Omani views on reducing impact on the environment. “These activities are very important as they SEPTEMBER 2014

EXCLUSIVE SPORTS TRAVEL turned the eyes of the world over the last decade, according to Sherif Hashem, marketing manager, Ski Dubai, the indoor ski resort. “It has attracted sports enthusiasts to its vast and magnificent deserts for sand sports, and sky diving over one of the most beautiful landing spots in the world,” he said, explaining that the emirate has also been a magnet for sport celebrities who help promote Dubai internationally though media coverage. Clive Dwyer, director of destination management, Yas Island, corroborated that, “The continued rise of world-renowned sports events taking place in the UAE and the Gulf translates into greater international awareness and understanding of the region. UAE tourism bodies could never buy this sort of media exposure through mainstream advertising.”

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SPORTS CUT THROUGH SOCIAL LEVELS AND BARRIERS, AS THE COMMON BOND

tic about participating in all the types of sportive activity that are widely available. Top tourist attractions provide adventure and outdoor experience across sea, sand, land and air; including water sports, light aviation and aerial sightseeing tours over the stunning mountains of Ras Al Khaimah and the desert,

Ras al Khaimah

horse riding and desert safaris, trekking and mountain climbing,” he elaborated. The reasons behind the growing popularity which the Middle East is gaining as a fast-developing sports tourism destination are multi-faceted. “There is no doubt the geographically central location of the UAE is a factor, coupled with the superb airport and

Football Match at Aspire Zone Foundation

complement and sometimes dominate the reasons why people choose a destination; they play a key role in people’s overall enjoyment to having a safe yet fun holiday,” he concluded. RAISING AWARENESS Dubai is a cosmopolitan city and has SEPTEMBER 2014

Making tourists aware of the breadth and variety of the sports and adventure experience in the destination is an important part of the tourism body’s mission, supported Steven Rice, CEO, Ras Al Khaimah Tourism Development Authority. “The emirate eagerly welcomes visitors from all markets that are enthusias-

developing the sports market. Ibrahim Korkut, director of sales and marketing, Yas Viceroy Abu Dhabi, confirmed, “The sports niche at Yas Viceroy Abu Dhabi has actually been developed within the past couple of years, with rebranding from Yas Hotel to Yas Viceroy and moving towards the active lifestyle path

rather than pure luxury and glamour.” Another property enjoying the benefits of being within minutes of worldclass sporting venues and specifically Yas Marina Circuit is Crowne Plaza Abu Dhabi Yas Island. According to Sayed Tayoun, area director, sales and marketing, Abu Dhabi, InterContinental Hotels Group, “With tourism being one of the

Formula 1 Racetrack - Yas Viceroy Abu Dhabi

accommodation facilities of Abu Dhabi and Dubai. The safety and security of the region is also an important factor [...],” elucidated Dwyer. He also added that venues are crucial and the UAE is blessed with a range of first-rate hotels. Amongst those is Yas Viceroy Abu Dhabi, which being built on the Formula 1 racetrack had no difficulties

emirate’s seven pillars of 2030 vision, the government has spared no efforts in investing in infrastructure and marketing to develop sporting tourism in the last couple of years.” In the light of such developments, Tayoun conveyed his optimism that the property will continue to be a leading hotel for athletes and fans alike. 

VISIT QATAR

Where Diversification is Key  Maria Kazeli

“A

writes

ny country needs diversity in its business model and cannot depend on one sector to keep a consistent growth, and this is exactly what Qatar is focussing on,” suggested Gokul K.C., general manager, Gokulam Park Doha, pointing at Qatar Tourism Authority (QTA)’s aim to play a key role in coordinating the development of a sustainable tourism sector and growing its contribution to a diversified national economy. The first half (H1) of the year saw many exciting developments in the Arab country, with the most prominent being the launch of the new National Tourism Sector Strategy 2030, which

WITH THE REGIONAL CORPORATE SEGMENT FLOCKING INTO DOHA AND MAKING UP THE MAJORITY OF ITS TOURISM INDUSTRY, QATAR IS EAGER TO MOVE AWAY FROM ITS BUSINESS HUB LABEL AND REINVENT ITSELF.

QATAR IN BRIEF

Capital: Doha Currency: Qatari Riyal (QAR) Language: Arabic Population: 1.9 million Calling Code: +974 Capital Time Zone: GMT +3:00

is formulated as a roadmap for the development of the industry over the coming decades and which will guide QTA’s efforts towards making the state a world-class destination with deep cultural roots. The national vision is seen as an effective tool by Sami Aawar, rooms division manager, Mövenpick Tower & Suites Doha, who applauded Qatar’s strategic plans ranging from a worldclass airport and hotel infrastructure, to state-of-the-art recreational facilities in

order to attract, increase and retain international leisure travellers. “Qatar is increasingly positioned as a business hub in the Middle East, competing with cities such as Dubai and Abu Dhabi. Although Doha exists primarily as a business and diplomatic destination at the moment, due to Qatar Airways’ expanding routes network, with passengers connecting via Doha, a new stopover market has been created positioning Qatar on the global tourism map,” stated Cyril Mouawad, director of sales and marketing, InterContinental Doha. This diversification and shift towards international leisure tourists is welcomed by the hospitality industry, as Houssam Naddaf, director of sales, La Cigale Hotel, commented, “QTA is working really hard on developing and boosting the sector and lately we have been witnessing lots of proSEPTEMBER 2014

VISIT QATAR

La Cigale Hotel

jects that are supporting luxury travel such as bigger malls and more activities throughout the year. In addition, sports tourism has its role in boosting the tourism sector.” Julian Crane, director of marketing, Four Seasons Hotel Doha, shared the same confidence. “This is a very prudent strategy to have in place as currently the destination is very strong for business demand but needs to ensure further diversification into the leisure market. Ideally, you need to have a good balance of both the leisure and business traveller coming to your destination. I have no doubt that Qatar will achieve this strategy of ensuring further attractions to capture the leisure guest,”

he said. Along similar lines, Zeinab Hammoud, director of sales and marketing, Governor West Bay Suites & Residences

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WITH PASSENGERS CONNECTING VIA DOHA, A NEW STOPOVER MARKET HAS BEEN CREATED POSITIONING QATAR ON THE GLOBAL TOURISM MAP

Grand Hyatt Doha

Doha, remarked that QTA is promoting Qatar as a leisure, family destination which led to a significant increase of tourists between 2012 and 2013. This was also corroborated by Ali Moussa, associate director, sales, Grand Hyatt Doha, since the hotel, aside from the corporate and MICE segments, wit-

nessed an increase in the leisure market in H1, a fact that makes management optimistic about the remainder of the year as well as for the city’s potential as a leisure destination. “Following five years of service at Grand Hyatt Doha, the leisure market was increasing year after year, [with 

Katara Village

SEPTEMBER 2014

VISIT QATAR this year reaching] an increase of over 25 percent year-on-year,” he said, adding that through QTA’s efforts, the demand in leisure will be enhanced and Qatar will reach its goal of seven million tourists by 2030. GOING INTERNATIONAL As per QTA’s data, Qatar has seen an increase in tourist arrivals in the first three months of the year, the majority from its neighbouring GCC countries, with Saudi Arabia topping the list. Nasiruddin Mohammed Shafiq, general manager, Regency Travel & Tours, confirmed the trend, adding, “While we see the markets such as Saudi and Kuwait growing, Qatar has seen

InterContinental Doha

Kempinski Residences & Suites Doha

an influx of tourists from South Korea, Japan, China and Hong Kong. Clients who used to travel to [North Africa] and other politically troubled destinations have routed their travel to GCC countries such as Qatar, Dubai and Oman.” Another reason for this change is the country’s reputation, as Cedric Gaillard, hotel manager, InterContinental Doha The City, suggested. “As Qatar gains awareness among travellers and becomes more easily accessible, the

source markets will continue to expand. The country’s investment in different sectors such as education, health care, research and science will also help increase source markets,” he said. LIKE NEVER BEFORE Hotels in Doha experienced exceptional growth in occupancy during the month of May, according to the respective HotStats survey by TRI Hospital-

ity Consulting, with average occupancy at four- and five-star hotels in the city reaching 76.7 percent. Notably the levels achieved this year had not been experienced in the past three years, and exceeded performance levels witnessed during peak periods of demand. Aawar agreed that due to continuous social and economic progress in Qatar, the growth of Mövenpick Tower & Suites Doha’s RevPAR has increased. “Despite the tough competition, especially when it comes to the average room rate in general, our occupancy was boosted by around nine percent compared to [2013] and is expected to push further in the next months,” he said.

Doha

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AS QATAR GAINS AWARENESS AND BECOMES MORE ACCESSIBLE, THE SOURCE MARKETS WILL CONTINUE TO EXPAND

Hammoud also revealed that Governor West Bay Suites & Residences Doha witnessed a huge demand in the first months of the year exceeding all expectations in terms of occupancy, revenue and RevPAR, and has achieved the set budgets. Concerning the country’s pipeline, the total number of hotels under construction increased to 125 properties in the first quarter, corresponding to the expected delivery of 21,812 rooms. SEPTEMBER 2014

VISIT QATAR One of the much-anticipated properties is Banana Island Resort Doha by Anantara, a hideaway of true Arabian luxury with 141 rooms, suites, pool villas and overwater villas 20 minutes away from the vibrant capital. Featuring a private 800m beach, a reef conservation centre, an indoor botanical garden, nine dining outlets and much more, the resort is to target the local market as well as Germany and the UK, according to Elias El Khoury, director of sales and marketing, Banana Island Resort Doha by Anantara. Introducing another addition to Doha’s skyline, Imad Khadem, director of sales and marketing, Warwick Doha Hotel, said, “With the winning of the 2022 World Cup, local and internation-

manager, Kempinski Residences & Suites, Doha, suggested that the pipeline for Qatar is balanced between three-, four- and five-star hotels, while he announced the upcoming launch of Marsa Malaz Kempinski The Pearl Doha, the first property set to open on Doha’s man-made island. ABOVE THE SKY Proper air links, a reliable national carrier and a world-class hub are prerequisites for a destination to grow, and Qatar has it all. Qatar Airways has seen rapid growth in just 17 years of operation, and is currently flying a modern fleet of 134 aircraft to 144 key destinations

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HAMAD INTERNATIONAL AIRPORT WILL REFLECT THE GROWING STATURE, ECONOMIC SUCCESS AND BEAUTY OF QATAR

al investors are aggressively heading towards opening new hotels in Doha which for sure could damage the supply and demand balance, however being in the market since 2005 and experiencing its fluctuating business trend and by monitoring the industry status reports on a monthly and yearly basis I see that the hospitality industry in Qatar is doing well and it is heading toward development and a better era [...].” For his part, Florian Wille, residence SEPTEMBER 2014

InterContinental Doha The City

tourists. “HIA will reflect the growing stature, economic success and beauty of Qatar, becoming a showcase for

Qatar’s culture and technological, environmental and economic achievements,” he concluded. 

across Europe, Middle East, Africa, Asia Pacific, North and South America. At the same time, the country’s brand new jewel, Hamad International Airport (HIA) opened its doors on May 27, promising to redefine the way its customers experience one of the world’s most rapidly developing business and travel destinations. Katie Roberts, public relations and marketing communications manager, Doha Marriott Hotel, confessed that being the closest hotel to HIA has been great for the property, particularly amongst the transient market. “The new airport has had such an impact in the world of aviation, [...] that people are desperate to pass through HIA simply just to see it,” she said. Abdulaziz Abdulla Al-Mass, vice president, commercial, HIA, pronounced that with its thriving economy fuelled by multibillion dollar projects, rich cultural and historical heritage, extensive oil and gas reserves plus the 2022 FIFA World Cup on the horizon, Qatar is increasingly becoming a hub for business travellers and

EXPLORE ALGERIA  Pauline Shahabian

writes

oriented. In line with this, Mounira Chelouti, head of sales, Sofitel Algiers Hamma Garden, commented, “The main purpose of our guests’ stays is business, and generally for two to four nights.” Chelouti further identified the pharmaceutical, oil and gas, and building industries, as the key feeder markets within its business guests. Amale Nekkache, public relations manager, Le Méridien Oran Hotel & Convention Centre, further exemplified the energy and food-processing industries as key sub-markets for business travellers, although she was quick to point out that the Algerian government has been making efforts to boost the alternative energy, fishing, and agricultural markets as well. “The government is launching several huge projects in tourism segments and they are willing to achieve their targets,” concluded Nekkache. Echoing the comments made by Chelouti, Nabil Louahala, marketing executive, Sheraton Oran Hotel, also commented that as a corporate and business hotel, it has, over the past few years, catered primarily to business guests. However, it saw an increase in leisure business in 2013 with visitors arriving largely from France, Spain, and other Mediterranean countries, with the same expected this year as well, he added.

nrest in Algeria has been rarer since the North African country ended its 1990’s civil war. Despite a relatively calm setting and generally positive feeling in the country in recent years, a source of concern for Algeria is militant activity in neighbouring countries. STRONG GROWTH Algeria recorded a strong growth in travel and tourism in 2013. The number of arrivals in Algeria increased at a faster pace during 2013 than it did during 2012, following the negative growth recorded in 2011. According to a study carried out by Euromonitor International, the number of arrivals to Algeria increased by five percent in 2013, reaching 2.8 million. According to the same study, the Algerian Diaspora remained the key consumer group for the country’s inbound travel and tourism. More than 1.9 million arrivals in 2013, up from 1.7 miilion in 2012, were expatriate Algerians returning home for visits mainly from France, Saudi Arabia, Tunisia, and Turkey. Euromonitor International further posited that total spending among inbound tourists in 2013 was DZD36 billion (USD451 million), however, Algerians returning home were not the highest spenders among the country’s inbound arrivals, as many of them maintain their own homes in the country. The key source countries for international tourists to Algeria tend to be more limited in scope than the source countries for Algerian expatriates and include China, France, Italy, Libya, Spain, and Tunisia. Other important source countries are Germany, Morocco, Portugal, Turkey, and the UK. A total of 982,000 arrivals entered Algeria from these countries during 2013, the majority of whom were business travellers. Accordingly, business tourism amongst international tourists continues to dominate inbound arrivals in Algeria. THE AGE OF THE BUSINESS TRAVELLER Business tourism has widely been identified as the key feeder market for the hospitality sector in Algeria, and as such, many hotels are solely corporate-

Development is Afoot ALGERIA, THE LARGEST COUNTRY IN AFRICA, BOASTS GREAT DEVELOPMENTAL POTENTIAL FOR TOURISM, WHERE BUSINESS TRAVELLERS AND THE ALGERIAN DIASPORA ARE THE CURRENT REIGNING MARKETS. MOVES ARE AFOOT HOWEVER TO RAISE THE COUNTRY UP THE RANKS OF THE PROMINENT NORTH AFRICAN TOURISM.

ALGERIA IN BRIEF

Capital: Algiers Currency: Algerian Dinar (DZD) Language: Arabic Population: 38.7 million Calling Code: +213 Capital Time Zone: GMT +1:00

PERSISTENT GROWTH Algeria’s economy is predominantly based on hydrocarbon exports; however, with positive tourism figures displayed in recent years, the importance of the tourism product in Algeria has been receiving greater attention from governmental officials. The Algerian government has since adopted a strategic plan, namely, Schéma Directeur d’Aménagement SEPTEMBER 2014

EXPLORE ALGERIA union of Algerian travel agencies has requested the facilitation of visas to European countries and even remove [them] completely.” Indications remain positive for this year, with many operating in the hospitality sector reporting increased numbers of visitors. According to Malek Berrahil, marketing communication manager, Renaissance Tlemcen Hotel, the property experienced an estimated 10 percent increase this year in tourist arrivals in comparison to previous years, mainly in local tourists, as this segment remains its key feeder market for both transients and corporate groups, plus arrivals from Europe. Moreover, Hilton Alger recorded a staggering 16 percent increase in occupancy from January 1 to July 1 in comTouristique (SDAT), which is designed to improve tourism infrastructure through initiatives, such as improving the quality of services, developing new tourist attractions, and increasing the supply of hotel rooms, all in an effort to support the overall industry. SDAT has mapped out a strategic framework and vision until 2025 in order to promote tourism as an alternative economic resource in the country. World Tourism Organization (UNWTO) is also said to be fully committed to supporting Algeria in its quest to advance the development of its tourism sector in order to maximise its contribution to the socio-economic development of the country. In 2013, together with a team of senior UNWTO officials, Taleb Rifai, secretary general, UNWTO, visited Algeria and met

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THE GOVERNMENT IS LAUNCHING SEVERAL HUGE PROJECTS IN TOURISM SEGMENTS

with a wide array of tourism stakeholders and United Nations Development Programme (UNDP) representatives in an effort to identify the main priorities for Algerian tourism as well as the areas of cooperation between Algeria and UNWTO. Discussing the measures needed to

Renaissance Tlemcen Hotel

SEPTEMBER 2014

be implemented in Algeria in order to further develop the country’s tourism sector, Sandra Carvao, chief, communications and publications, UNWTO, commented, “UNWTO is working with Algeria and with UNDP in advancing them and we trust that improving tourism statistics, developing new marketing strategies, and enhancing training will contribute to increase competitiveness in Algeria.” Furthermore, UNWTO research has also shown that visa facilitation can translate into an increase in the number of international tourists. Visa facilitation is perceived to be a key measure which needs to be implemented in Algeria, as Cherif Meneceur, general manager, Timgad Voyages, commented, “The national

parison to the same period in 2013, 45 percent of which was from visitors from MENA, according to Mohamed Amine Ouldali, general manager, Hilton Alger. Sheraton Oran Hotel is yet another property that saw positive projections early this year, “In general and as a first conclusion for the first quarter, it was a good one even if we expected more. We saw a slight increase in comparison with last year,” stated Louahala. GAINING INTERNATIONAL ATTENTION Algeria has also received a surge of attention from international hotel chains looking to expand in the country, prompting a positive forecast for further exponential tourism development. 

EXPLORE ALGERIA The Rezidor Hotel Group is in the midst of opening its first property in Algeria. Radisson Blu Hotel, Algiers Hydra will boast 138 guest rooms fittingly situated in the heart of Algeria’s business district, as it will be a corporate-oriented hotel, fitted with an all-day dining restaurant and a lobby bar, retail outlets, wellness and fitness area, and a conference and meeting room complex. “Following The Carlson Rezidor Group development strategy on emerging markets, this hotel is our first in Algeria. Being

west of the city within close proximity of international businesses as well as Algiers Houari Boumediene Airport. “Holiday Inn Algiers-Cheraga Tower will provide much needed quality mid-market accommodation for international and local business travellers. Guests can expect a consistent experience at an affordable price just like at any of our Holiday Inn hotels around the world,” commented Brice Marguet, director of development, France and North Africa, IHG.

147 units to 497 rooms, are expecting to mainly target guests visiting the country to conduct business, and to a lesser degree, leisure guests. Commenting on the reasoning behind the vast development plans in Algeria, Samir Baidas, chief development officer, Middle East and Africa, Marriott International, stated, “We believe that the presence of our powerful brands will help with the positioning of the destination, develop and train the local talent and skills, and help develop the tourism sec-

lieve in the growth potential of Algeria. We already have an expansion plan for several hotels in Algiers and other cities in Algeria, [...] We have identified an important potential in Algeria for the coming years, competitors too, the market will be a very dynamic one with positive trends,” Stalport concluded. SOARING ACROSS THE SKY Algeria’s national carrier, Air Algérie, is confidently taking large strides in its

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WE STRONGLY BELIEVE IN THE GROWTH POTENTIAL OF ALGERIA

development having announced in January its commitment with Boeing for eight Next-Generation 737-800 aircrafts, signalling the airline’s continued commitment to expansion. The carrier anticipates the delivery of the eight new aircraft before the end of 2016.

Tassili n’Ajjer

one of the highest-potential countries in Africa, Algeria has considerably invested over the last years to improve its infrastructure and has implemented several initiatives to support tourism,” commented Michel Stalport, area vice president, Western Europe and North West Africa, The Rezidor Hotel Group. The hotel is expecting to welcome international business travellers, governmental employees and guests, as well as a large number of Radisson Blu and Club Carlson customers from all over the world. “We will offer a brand new hospitality experience to customers by increasing the hospitality quality level, thanks to Radisson Blu standards such as our training programmes and concepts, like our unique Yes I Can service philosophy and our 100 percent satisfaction guarantee,” Stalport added. Similarly, InterContinental Hotels Group (IHG) also aspires to provide a new hospitality experience to Algeria travellers through its Holiday Inn Algiers-Cheraga Tower property, set to open during the third quarter of 2016, and located to the

WHAT THE FUTURE HOLDS

Le Meridien Oran Hotel & Convention Centre

Marriott International, which already operates Renaissance Tlemcen Hotel also has six other properties under construction, four of which will be located in one complex; Marriott Hotel, Marriott Executive Apartments, Courtyard by Marriott, and Residence Inn by Marriott. The remaining two properties, Constantine Marriott Hotel, and Courtyard by Marriott Setif will follow suit. The upcoming properties, ranging from

tor as a whole.” Aside from current development plans in Algeria, many international brands have also expressed a keen interest in expanding further still within the destination. “Algeria is a large country and there are other cities where we are actively seeking to establish our brands,” commented Baidas. “Following our expansion strategy on emerging markets, we strongly be-

According to a Euromonitor International forecast, the number of arrivals is set to increase further at a compound annual growth rate (CAGR) of five percent, rising to 3.6 million in 2019 where during this forecast period Algeria is set to reposition itself and create a reputation as an attractive international tourism destination. China and Saudi Arabia have been identified as the fastest growing source countries for inbound arrivals to Algeria during the forecast period, with both set to record 13 percent CAGR. This anticipated growth is primarily due to the increased interest of Chinese and Saudi Arabian businesses in invest in Algeria as the country aims to maintain a strong position in the MENA region. Boosting leisure tourism amongst international visitors however is expected to remain a challenge, though it is clear that Algeria put solid initiatives in place in order to meet that challenge. Development is certainly afoot.  SEPTEMBER 2014

WHO’S MOVED

MEHDI ZANOUN

SEPTEMBER 2014

Mehdi Zanoun is taking over as general manager at Kempinski Nile Hotel. He comes to Cairo with a wealth of experience gained from international postings within the hospitality industry over the past 13 years. A graduate of École Hôtelière de Lausanne in Switzerland, Zanoun holds a bachelor of science in hospitality management and also attended the Hilton International Shine Program from 2008 to 2009. Prior to his posting in Egypt, his career path has taken him from France - starting at the Four Seasons Hotel George V in Paris in 2002 and also spending over six years with Hilton Worldwide – to the UAE, where he joined Kempinski in Dubai in 2012.

STEPHEN GEE

Stephen Gee has been appointed director of operations at Zaya Retreats and will be in charge of Zaya Nurai Island, the group’s flagship development due to open later this year in Abu Dhabi. He joins a fresh team of professionals handpicked by Nadia Zaal, founder, Zaya Retreats and keen to embark on the journey to bring Zaya’s vision of emotional luxury to life. Not afraid to implement the unusual, Gee brings a unique blend of hospitality experience to the island and is aimed to become the driving force behind the team, applying innovation at every opportunity and interaction, in the belief that there is no one-size-fitsall shortcut.

TOUR KENYA  Maria Myrianthopoulou writes

he advice of several governments against travelling to Kenya has affected the African savannah country terribly. The Kenya Economic Impact, issued by the World Travel & Tourism Council, predicts declines in the sector, with travel and tourism forecasted to contribute at least 0.3 percent less to total employment for this year compared to 2013, and at least 0.2 percent less to the country’s total GDP.

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MANY OF OUR POTENTIAL CLIENTS HAVE CHOSEN TO POSTPONE THEIR HOLIDAYS

Tourism is also experiencing difficulties in the private sector, as Daniel Odongo, safari director, Impact Adventure Travel, explained, “Beach tourism has gone down drastically by over 50 percent while our safari business has dipped by about 20 percent,” adding that, “Many of our potential clients have chosen to either postpone their holidays to Kenya or put their plans on hold, hoping for reassurance that things will be better.”

A Haven in the African Savannah THE TURMOIL IN KENYA FOLLOWING THE TERRORIST ATTACKS OF RECENT YEARS HAS SPREAD A VEIL OF UNREST NOT ONLY OVER DOMESTIC TOURISM, BUT GLOBALLY. INDEED, THIS NEGATIVITY HAS LED TO THE ISSUE OF TRAVEL WARNINGS AGAINST THE COUNTRY.

KENYA IN BRIEF

CONVINCING THE CROWDS This reassurance is now coming from the Kenyan Tourism Board (KTB), and the Kenyan Ministry of Tourism, who have launched various campaigns to promote Kenya as a safe destination for tourists. Phyllis Kandie, cabinet secretary, East African Affairs, Commerce and Tourism, Kenya, recently visited the US accompanied by a delegation including Muriithi Ndegwa, managing director, KTB, to discuss potential improvement to the air services between the two countries, and to outline the safety measures the government is taking. KTB’s main task is to promote the new initiatives implemented by the country,

Capital: Nairobi Currency: Kenyan Shilling (KES) Language: Swahili, English Population: 44 million Calling Code: +254

forthcoming Magical Kenya Travel Expo, which will take place in October, will promote the brand equity of the destination to over 30 participating countries. KTB has also launched various digital marketing campaigns advocating Kenya and making particular use of social media. The ongoing #whyiloveKenya campaign has attracted the support of various well-wishers, including prominent personalities and celebrities.

Capital Time Zone: GMT + 3:00 ESTABLISHING SAFETY mainly through events and conferences. According to Ndegwa, “[Staging] the first ever United Nations Environmental Assembly (UNEA) conference, at the UNEP headquarters in Nairobi, is a huge endorsement for the destination.” Additionally, Ndegwa suggested that the

However, marketing is not the only means of luring visitors back to the country. In addition to the successful campaigns, the government has collaborated with KTB and the private sector to implement various measures which will substantiate the claims made in the advertisements.

As Ndegwa revealed, “The government has embarked on increasing security in the coastal areas after recent attacks. All accommodation facilities, hotels, lodges, villas, guest houses, have been grouped in blocks and assigned police officers on a 24-hour patrol basis.” Security concerns in the capital have also been addressed, as similar measures have been taken by the government for all Nairobi hotels, and coastal beach resorts. “The government’s security agencies have provided [the properties] with armed uniformed and non-uniformed security personnel, to further provide additional security to their exteriors,” attested Ndegwa. The Kenyan - Somali border, which itself caused sentiments of unrest amongst potential tourists, is now manned by police officers equipped SEPTEMBER 2014

TOUR KENYA

the year, offers necessary assistance to visitors in cases of emergency. In addition to this, the government has been facilitating travel to the African country with the implementation of the East Africa Tourist Visa, a joint initiative by Kenya, Rwanda and Uganda, allowing tourists to travel between the three regions on a single visa. In light of all these developments tackling the safety issues of the destination, Kenya’s tourism may be allowed to flourish. Major hotel companies have al-

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THE GOVERNMENT HAS EMBARKED ON INCREASING SECURITY

SEPTEMBER 2014

ready seen the area’s lucrative potential, and will soon be adding more properties to their Kenyan portfolios. Such upcoming developments include Radisson Blu Hotel Nairobi, Park Inn by Radisson Nairobi Westlands, Dusit D2 Nairobi, and Wyndham’s four-star Ramada Nairobi. “Wyndham Hotel Group continually seeks to expand its portfolio of hotel brands in high-demand markets like Kenya,” attested Rui Barros, senior vice president, Europe, Middle East, Africa and Indian Ocean, Wyndham Hotel Group. 

with patrol vehicles, allowing them to properly maintain safety. HOPEFUL FUTURE Kenya’s diverse tourism product, which spans wildlife, culture, sports, and MICE, is available for potential visitors who can call on the Kenya Tourism Federation Safety and Communication Center should they require help. This facility, which operates constantly throughout

TRAVEL TALK

VINCENT MICCOLIS Area general manager, GCC, The Ascott Limited

ESTHER BAJADA Director of tourism and economic development, Ministry for Gozo

We will direct every effort towards delivering first class services

Coral Secretaries Club boosts the morale of its members

“We will continue to focus on expanding The Ascott Limited’s award-winning brands in the region. We will strengthen our presence in major cities such as Jeddah, Riyadh and Muscat where we have properties and seek opportunities in new cities such as Mecca and Kuwait City. Besides ensuring that our seven properties open smoothly over the next two years, we will direct every effort towards delivering first class services to our residents so that they can enjoy an exceptional stay with us.”

“The arrival of modern technological gadgets has immensely transformed the role of secretaries. Now they have moved ahead from performing routine administrative duties. Although they are still concerned with diaries, they shoulder many other responsibilities too. We launched [Coral Secretaries Club three years ago] to recognise them for their efforts. I am pleased to mention that the club has made a positive contribution in boosting the morale of its members.”

JEAN-PIERRE SIMON Regional general manager, Northern Emirates, Coral Hotels & Resorts

Improved tourist infrastructure should make Gozo more accessible

These are the key industry players who will be leading the pack over the coming years

“Improved tourist infrastructure should make Gozo more accessible but should not negatively impact the destination’s tranquillity. The government’s vision to make Gozo an eco-island by 2020 remains, and all development converges toward these targets. Thus, despite the projected improved tourism infrastructure, Gozo as a rural haven of tranquillity should remain safeguarded.”

“It was a fantastic night for our winners, congratulations to them all. This is our first visit to Greece and Divani Apollon Palace & Thalasso has done a wonderful job in hosting our Europe Gala Ceremony; they should be tremendously proud of their achievements. Europe is presently in the middle of a fast-paced recovery after a couple of tough years, and the brands that have taken our awards are at the forefront of this. [...] This is a springboard to their continued success.”

GRAHAM COOKE President, World Travel Awards

TRAVEL TALK IS YOUR SPACE – this is a casual forum for travel industry professionals to discuss current issues and share stories. We want to hear from you, so send your comments, questions, frustrations and observations to editorial@traveltradeweekly.travel

SEPTEMBER 2014

RENDEZVOUS TRAVEL TRADE MENA: Located in the diplomatic and commercial heart of the capital city, Radisson Blu Hotel Muscat offers an ideal base for both business and leisure travellers. How would you describe your clientele? KAREEM AL BARKACHI: Due to our unique location we are the perfect choice for a stay in Muscat, be it for business or leisure travellers. Business travellers can access their destinations, wherever located in Muscat, within a maximum of five minutes’ drive from the hotel. Our leisure clientele can enjoy all the tourist attractions in Muscat, such as the Grand Mosque and the Royal Opera House, and unwind after a long day’s sightseeing by the hotel’s garden and pool area.

Q & A with Kareem Al Barkachi

DIRECTOR OF SALES AND MARKETING, RADISSON BLU HOTEL MUSCAT

TRAVEL TRADE MENA: How do you see the Sultanate’s tourism industry developing over the coming years?

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OMAN BECAME A STRONG LEISURE DESTINATION FOR THE EUROPEAN MARKETS

KAREEM AL BARKACHI: As a Rezidor team in GCC we organise an annual road show to all GCC countries, offering attractive packages specially designed to meet the expectation of GCC travellers. The hotel also participates in all the major trade shows such as the Arabian Travel Market.

TRAVEL TRADE MENA: Omanisation has long been a key word in the Sultanate’s tourism development strategy. In your opinion, how can the employment of Omani nationals elevate the guest experience and ensure unique memories? KAREEM AL BARKACHI: As a director of sales and marketing, I am very proud to have an all Omani front office team in our property. Omanis are hosts by nature and a perfect fit for the hospitality industry. The guests’ interaction with our Omani team members enhances their experience and knowledge of the country and culture.

TRAVEL TRADE MENA: Oman has long been a popular choice among GCC travellers. How important is the regional market to your business?

What kinds of initiatives are being implemented by the management in order to attract more GCC visitors?

historical and cultural attractions. With the upcoming development in the country’s infrastructure, mainly the new Muscat International Airport, it is crucial for us to attract new markets which will boost the leisure trade in the Sultanate.

KAREEM AL BARKACHI: We have been working closely with the Ministry of Tourism in order to support the country’s vision in terms of leisure and corporate. Here I would like to take the opportunity to thank the ministry for the support and the efforts in promoting Oman around the world.

AS OMAN’S MINISTRY OF TOURISM CONTINUES IN ITS QUEST TO BRING VISITORS FROM AROUND THE WORLD TO THE SULTANATE, KAREEM AL BARKACHI, DIRECTOR OF SALES AND MARKETING, RADISSON BLU HOTEL MUSCAT, GIVES AN INSIGHT INTO THE BENEFITS OF THAT STRATEGY.

TRAVEL TRADE MENA: Please tell us your plans for the coming months. KAREEM AL BARKACHI: With the approach of the new season, we are well prepared to serve our guests by offering special activities and promotions in all our outlets. We will also attend the World Travel Market in November in coordination with the Ministry of Tourism. 

TRAVEL TRADE MENA: Over the past years, the Ministry of Tourism has launched a number of initiatives in a bid to reach out to a broader audience and attract visitors from all over the world. How important is it to further widen the Sultanate’s source markets? KAREEM AL BARKACHI: For the last few years, the Sultanate of Oman became a strong leisure destination for the European markets, due to its unique SEPTEMBER 2014

Radisson Blu Hotel Muscat

NEWS & EVENTS EVENTS FOOD & HOSPITALITY OMAN Muscat, Oman September 9 – 11 foodandhospitalityoman.com A business and networking platform to promote the latest products and services in the food and beverage sector.

The Hotel Show Dubai: Leisure on the Rise

scalating demand for leisure products at The Hotel Show Dubai in 2013 led to the soft launch of The Leisure Show, attracting an audience of over 1,500 professionals. The focus on leisure and outdoor will continue at this year’s Hotel Show Dubai too, which takes

place between September 28 - 30. “The leisure and outdoor industry has been growing exponentially [...] and now accounts for over 70 percent of the total travel and tourism spend in the GCC,” confirmed Christine Davidson, event director, The Hotel Show Dubai.

AFRO TOURISM EXPO 2014 Abuja, Nigeria September 17 – 18 www.afrotourismexpo.com The continent’s main conference and exhibition for travel, tourism and hospitality service providers.

WORLD ROUTES 2014 Chicago, Illinois, US, September 20 – 23 www.routesonline.com World Routes forms the essential global gathering for aviation organisations from across all continents and countries.

ARAB AVIATION & MEDIA SUMMIT Ras Al Khaimah, UAE, September 24 www.aamsummit.com Arab media and top executives from the aviation industry gather together, to discuss current trends and challenges.

THE HOTEL SHOW Dubai, UAE September 28 – 30 www.thehotelshow.com Now celebrating 15 successful years, The Hotel Show presents a full view of the hotel and hospitality industry.

SEPTEMBER 2014