AUGUST 2017 - ISSUE 94
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AUGUST 2017 - ISSUE 94
04 VISIT: TUNISIA
07
EXCLUSIVE
Halal Travel
10 TOUR: MALDIVES
16 Who's Moved 17 Rendezvous 18 Travel Talk
MARKET UPDATE
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TRAVEL TRADE PUBLICATIONS
Tourism to Drive Economic Growth
MANAGING EDITOR Mary Kammitsi mary@traveltradeweekly.travel SENIOR JOURNALIST Ellen Petty JOURNALISTS
Maria Sabova Panayiotis Karanicholas Anna Spyrou CONTRIBUTOR
Dominique Christou DESIGN & LAYOUT Elena Stylianou WEB & BUSINESS DEVELOPMENT MANAGER Savvas Kammitsis DIRECTORS Andreas Constantinides Mary Kammitsi HEADQUARTERS T.T.W. Travel Trade Weekly LTD P.O. Box 25255, Nicosia 1308 Cyprus Tel: +357 22 021607, Fax: +357 22 103670
According to a report jointly produced by World Tourism Organization, International Trade Centre and Enhanced Integrated Framework, tourism can be a strong contributor to the economies of least developed countries.
WEBSITE www.traveltrademena.travel EMAILS info@traveltradeweekly.travel sales@traveltradeweekly.travel editorial@traveltradeweekly.travel PRINTED BY Cyprinters Ltd P.O. Box 58300, CY-3732, Limassol, Cyprus Tel: +357 25 720035, Fax: +357 25 720123 Email: info@cyprinters.com WORLDWIDE REPRESENTATIVES Representative for North, South & Central America, and the Caribbean: Neil Strickland GlobeTM Tel: +19542969515, Email: neil@globetm.com
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itled Tourism for Sustainable Development in Least Developed Countries, the study revealed that 45 out of 48 diagnostic trade integration studies feature tourism as a key sector for development. The industry represents seven percent of total exports of goods and services in least developed countries, a figure which reaches 10 percent for non-oil least developed country exporters. The research aims to increase investment and to ensure the sector delivers on its capacity to create jobs where they are most needed and for those who are most vulnerable.
Representative for Indian subcontinent: Faredoon Kuka RMA Media Tel: +912229253735 Email: kuka@rmamedia.com
Emirates’ US Economic Impact Unveiled
Representative for UK & Ireland and Scandinavia: David Simpson Simpson Media Tel: +447900885456, Email: david@simpson-media.com
MENA EXCHANGE RATES
as of COUNTRY
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26.7.2017 CURRENCY 1USD=
Bahrain (BHD)
Dinar
0.37
Jordan (JOD)
Dinar
0.71
Oman (OMR)
Rial
0.39
Qatar (QAR)
Rial
3.64
Saudi Arabia (SAR)
Riyal
3.75
UAE (AED)
Dirham
3.67
Algeria (DZD)
Dinar
108.77
Egypt (EGP)
Pound
17.87
Iran (IRR)
Rial
32,694.69
Iraq (IQD)
Dinar
1,167.81
Kuwait (KWD)
Dinar
0.30
Lebanon (LBP)
Pound
1,506.58
Libya (LYD)
Dinar
1.35
Morocco (MAD)
Dirham
9.53
Syria (SYP)
Pound
517.39
Tunisia (TND)
Dinar
2.47
Yemen (YER)
Rial
250.18
According to a study conducted by Campbell-Hill Aviation Group, Emirates demonstrated a significant positive impact on the US economy in 2015, contributing USD21.3 billion in revenue to the country.
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rom this figure, USD10.5 billion represents the airline’s contribution to the country’s GDP, while the company’s operations supported more than 104,000 US jobs in 2015. By bringing some 580,000 travellers to the destination during the reviewed period, the carrier also facilitated USD3.2 billion of new trade-based revenue. Tim Clark, president, Emirates, commented, “Campbell-Hill’s data reaffirms the significant stimulative effect of Emirates’ operations on the US economy. [...] We will continue working with our partners across the travel, tourism, aviation, aerospace and other industries, to expand and improve the products and services [...].”
AUGUST 2017
HOTEL PERFORMANCE
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Hotstats’ MENA Chain Hotels Market Review May 2017 indicated a positive month for the hospitality industry in Cairo, Jeddah and Riyadh. OUTSTANDING GROWTH IN CAIRO
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n May, hotels in Cairo welcomed a 42.4 percent year-on-year surge in profit per room led by the recovery of the Egyptian economy, which is forecast to be one of the strongest growing in the MENA region this year. Whilst occupancy fell 8.9 percentage points to 63.6 percent, this was offset by a 72.3 boost in achieved average room rate to USD97.51, which ultimately fuelled a 51.3 percent skyrocket in RevPAR to USD62.02. Despite cost increases in payroll and overheads, up 36.8 percent and 30.6 percent, correspondingly, growth in non-rooms department helped to drive a 39 percent jump in total RevPAR. Moreover, profit conversion remained strong at 53.3 percent of total revenue, well above the average for the MENA region of 36.7 percent.
HOTELIERS IN JEDDAH CUT COSTS TO DRIVE PROFIT
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espite a 0.7 percent decline in RevPAR in May, cost savings helped properties in Jeddah reach a 3.2 percent uplift in profit per room compared to May 2016. While hotels reported a three percent jump in achieved average room rate to USD353.94, this was cancelled out by a three percentage point drop in occupancy to 81.8 percent. May marked the ninth consecutive month of year-on-year decreases in RevPAR, resulting in a 15.9 percent plummet in this measure for the year-to-date. While non-rooms revenue exacerbated the situation, cost savings in payroll and overheads, which decreased 7.4 percent and 3.1 percent, correspondingly, enabled hoteliers to achieve the first month of growth in profit per room this year, to USD235.96.
NON-ROOMS REVENUE IN RIYADH PROPS UP PROFIT
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oteliers in Riyadh recorded a 2.7 percent jump in RevPAR, thanks to a 1.3 percentage point jump in occupancy and a 0.6 percent increase in achieved average room rate. Properties in the capital demonstrated stand out performance in non-rooms revenue, with food and beverage as well as conference and banqueting achieving exceptional growth in revenue on a per available room basis, up 34.5 percent and 91.7 percent, respectively. This growth enabled hotels to achieve a 13.8 percent rise in total RevPAR to USD252.53. Moreover, as a result of further cost savings, addresses welcomed a 29 percent boost in gross operating profit per available room. May marked the first month that hotels in the city achieved year-on-year profit for at least 12 months.
AUGUST 2017
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VISIT TUNISIA
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Tunisia: The Pleasures of
Discovery
WITH ITS GLISTENING WHITE SANDS, WARM MEDITERRANEAN WATERS SCENTED WITH JASMINE AND SEA BREEZES,TUNISIA HAS FOR LONG BEEN CONSIDERED A PRIME TERRITORY FOR PACKAGED SUN-SAND-AND-SEA HOLIDAYS. FOLLOWING A COUPLE OF CHALLENGING YEARS, THE COUNTRY IS LOOKING TO DIVERSIFY ITS SELECTION CAPITALISING ON A RENEWED SENSE OF STABILITY.
ANNA SPYROU WRITES
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ombining a variety of landscapes including rolling plains of olive and citrus groves, beaches, and islands of the Mediterranean coast, Tunisia has traditionally attracted tourism with its beach resorts, modern infrastructure and attractive prices. As outlined in the World Economic Forum’s 2017 Travel & Tourism Competitiveness Report, the tourism sector at the moment accounts for between seven to eight percent of the country’s GDP and is consequently highly prioritised by the government. After a challenging period, marked by a sharp drop in international arrivals, the tourism industry is slowly beginning to show signs of recovery. On the basis of data provided by the Tunisian National Tourist Office (TNTO), 2.2 million travellers visited the country during the first half of this year (H1), registering 29 percent growth compared to 2016. “Tunisia’s tourism industry is getting well from day to day. […] Tunisian authorities are doing their best in maintaining excellent levels of security while tourism professionals are taking good initiatives to improve
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TUNISIA IN BRIEF Capital: Tunis Currency: Tunisian Dinar (TND) Language: Arabic Population: 10.89 million Calling Code: +216 Capital time zone: GMT +1:00
AUGUST 2017
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VISIT TUNISIA
tourism offers and diversify them,” pinpointed Zied Maghrebi, director, sales and marketing, Mövenpick Resort & Marine Spa Sousse. Further adding to this, Meghrebi revealed that the resort experienced 33 percent growth during H1 compared to the corresponding period in 2016, while 70 percent average occupancy is forecasted for the rest of the summer. The gentle upward trajectory was also reaffirmed by Christian Tomandl, general manager, Sheraton Tunis Hotel, who explained that despite the obstacles of recent years the address remained loyal to its expansion strategy, keeping renovation plans ongoing with the aim to send a positive sign to its international clientele. Moreover, according to data released by Tunisair, the destinations flag carrier, passenger traffic in April posted an increase of 29.5 percent compared to the same period in 2016 showing that the country is again rebuilding confidence among the international market. The continued stability and security improvements, set as priorities by the government, tourism authorities and hoteliers combined with intensive promotional marketing campaigns, began
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attracting tourists again, laying the foundations for a very positive future. TAPPING INTO NEW MARKETS European travellers have historically formed the bulk of visitors to Tunisia, accounting for 72.6 percent of arrivals before 2015, according to TNTO. This number was almost halved after the two unfortunate events, something which can be partially attributed to the UK Foreign and Commonwealth Office travel warnings. Highlighting the importance of the British market, Mounira Derbel Ben Cherifa, director, TNTO, highlighted, “We believe that tourism in Tunisia is picking up but it will fully recover with the return of the British.” Revealing some interesting trends regarding new source markets, Maghrebi pinpointed that the destination is becoming particularly popular with Eastern European travellers especially Russians and Ukrainians, something which might be related to the bouts of instability in their more traditional holiday destinations such as Egypt and Turkey. According to data released by TNTO,
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VISIT TUNISIA
Mövenpick Resort & Marine Spa Sousse
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embracing indigenous experiences, products and design, constitutes a real sanctuary devoted to wellness. In addition, the country’s gastronomic offering comprised of unifying elements including olives, olive oil, spices, and fresh vegetables come to complement the definition of well-being. As Derbel Ben Cherifa pinpointed, wellness is a deeply rooted tradition in the country, dating back to the Roman times and she further added that the success of this tourism niche is based on the country’s four main ingredients: fresh air, nature, culture and adventure. Aiming to attract guests wishing to immerse in wellness, fitness and healthy lifestyle choices, Mövenpick Resort & Marine Spa Sousse, offers a wide range of body treatments, exercise and healthy, locally sourced food, promoting a balanced approach to health and well-being in its luxurious and deeply relaxing surroundings. Incorporating elements from thalassotherapy and other more hands-on therapy techniques, the address’ signature spa encourages visitors to actively participate in the selection and creation of a personalised programme. As Maghrebi underscored the resort pays significant attention to the context of eating, providing always the right setting in order to further enhance guests’ experiences. “Amongst [these] dining options, we have the pleasure to propose some signature dishes as part of the gourmet experience. For example, we serve freshly caught fish right on the beach at The Levant Grill restaurant [and] we serve delicious couscous within the Tunisian themed night,” he added. Offering a diverse range of local and international cuisines including Spanish, Japanese and fusion dishes, the resort started targeting local guests with the launch of La Villa restaurant, serving traditional Tunisian dishes, which achieved good performances during Ramadan. Moreover, and in order to encourage more local people to taste new flavours and experiences, the address is planning to organise two gastronomical weeks during the last quarter of this year. REBUILDING CONFIDENCE
the influx of Russians rose from 46,279 in 2015 to reach 451,432 in 2016, helping to balance out the negative economic impact resulting from the 92.3 percent drop in British tourists between 2015 – 2016. Moreover Maghrebi highlighted that travellers from the North African region especially Algeria and Libya have significantly increased this year with the hotel seeing 42 percent growth in this market compared to 2016. Finally, the industry is looking to continue to appeal locally, encouraging Tunisians from the coast to travel to the interior of the country. “We are now focussing on the local market by encouraging Tunisians to spend more nights in hotels,” revealed Derbel Ben Cherifa, also explaining that after seeing great potential in internal tourism marketing offerings, TNTO set a goal of developing the domestic segment to reach 40 percent of the total tourism revenue in the medium term. To achieve this number, tourism authorities and hoteliers started investing heavily in creating alternative tourist housing infrastructure, providing more decent prices. “We are changing the vision and the perception of Tunisia from an all inclusive beach holiday into a more diversified destination focussed on culture and history and evolving a new type of accommodation such as boutique hotels called Dar [house] by encouraging locals to convert their typical Tunisian houses into bed and breakfast and cottages to offer the genuine Tunisian hospitality,” elaborated Derbel Ben Sherifa.
In line with the country’s revised legislation, Tunisia started attracting an increasing number of large international hotel brands including Four Seasons Hotels and Resorts, Hilton and The Ritz-Carlton Hotels, feeding into the country’s diversification attempts. At the same time, local investors are looking to turn certain abandoned hotels into large hospitality infrastructures for foreign medical tourists. Beyond the traditional mass-market segment, the country is looking to diversify its offering by expanding its wellness facilities and developing alternative forms of accommodation such as bed and breakfast along with vocational rental home options. In conclusion, several promotional shows took place in the country this year, including the 23rd edition of the International Tourist Market, while for the first time, Tunisia participated in the UK’s biggest and most important food and drink trade show IFE 2017, in order to promote its packaged olive oil, reinforcing the presence of Tunisian brands in a promising market. With a huge influx of Russian tourists, coupled with growing internal tourism and rising influx of travellers from North Africa and GCC regions, the country’s industry can be cautiously optimistic about its near future prospects.
HOLISTIC EXPERIENCES One of the most powerful global travel trends in recent years is the hunger for all things to be authentic and unique to the place. Tunisia, with its more than 1,000 years of sophisticated, nature-based traditional wellness and beauty systems,
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Ruin of ancient Carthage
AUGUST 2017
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EXCLUSIVE HALAL TRAVEL
Halal Travel: A World of
Potential WITH MORE THAN A FIFTH OF ALL GLOBAL CITIZENS FOLLOWING ISLAM, THE HALAL TRAVEL MARKET IS ONE OF THE FASTEST GROWING AND MOST LUCRATIVE SEGMENTS IN THE GLOBAL TRAVEL INDUSTRY, OFFERING ENDLESS OPPORTUNITIES AS THE NUMBER OF MUSLIM TOURISTS AND THEIR EXPENDITURE IS FORECAST TO SOAR.
ELLEN PETTY WRITES
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ccording to Mastercard-CrescentRating Global Muslim Travel Index 2017 (GMTI 2017), the Muslim travel market reached around 121 million international tourists in 2016, a figure that is set to soar to 156 million travellers by 2020. Underscoring how significant this market is and the impact that Muslim tourists have on the global economy, Faeez Fadhlillah, CEO, Salam Standard, explained, “[...] Muslim travel contributed more than USD136 billion towards the global economy in 2015, creating more than four million jobs worldwide.” In fact, as revealed in Salam Standard’s The Global Economic Impact of Muslim Tourism 2015/2016, more than 10 percent of global tourism expenditure is generated by Muslim travellers, with the Middle Eastern marketing accounting for around 60 percent of this with USD60 billion of outbound spending. Moreover, indicating the vast opportunities for industry stakeholders, the projected value of this not so niche market is set to grow to USD233 billion by 2020. Ufuk Secgin, chief marketing officer, HalalBooking, reiterated how rapidly the Muslim travel market is ballooning, as is the need for Halalfriendly services, platforms and products. Noting that the online Halal-friendly travel booking website is setting new sales records almost every week, Secgin highlighted, “In the first half of the year (H1), we continued our steady growth rate of 100 percent [...]. Thus, we were able to double our turnover in H1 versus H1 2016.” THE LION’S SHARE For hoteliers across the Middle East, it comes as no surprise that Muslim travellers represent a significant proportion of guests, considering both local religion as well as proximity to neighbouring Islamic countries. As Victor Gonzalez, director, sales and marketing, Armed Forces Officers Club & Hotel, disclosed, around 65 percent of the Abu Dhabi-based hotel’s customers are Muslim, primarily from the UAE and GCC. Properties across the Middle East have also observed that the number of travellers from Muslim countries has grown. Mentioning that 37 percent of guests are Muslim, Matthias Hellweg, general manager, Ramada Bahrain, added, “We have seen an increase in Muslim travellers in recent years.” He further indicated
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EXCLUSIVE HALAL TRAVEL
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that the property recently converted one of its meeting rooms to a prayer room, demonstrating increased demand in Halal amenities. Meanwhile, James Hewitson, general manager, Al Baleed Resort Salalah by Anantara, clarified that although the address does not capture religion as part of its guests’ demographics, it is safe to say that approximately 40 percent of guests are Muslim. However, Hewitson elucidated that this estimation is very dependant on season, adding, “From around October to May, our largest group of guests are from Europe to enjoy the sun and beach. However [...] Khareef, or the monsoon season when it is cool and rainy, attracts an influx of guests from neighbouring Middle Eastern countries, which normally correlates to an increase in Muslim visitors.” Other visible changes in Muslim travellers holidaying in the Middle East have been noticed. Tulkin Radzhabov, revenue and reservation manager, Al Ain, Ayla Hotels & Resorts, pinpointed that while there has been a five percent uplift in Muslim guests over 2016, the most notable shift has been in source markets, the country range of Muslim travellers has broadened. CHANGING DEMOGRAPHICS GMTI 2017 listed some key drivers that are fuelling the ongoing expansion of the Muslim travel market, the first of which is the growing Muslim population, which is described as the fastest-growing religious segment worldwide and expected to account for 26 percent of the world’s population by 2030. Furthermore, the demographics of this group have evolved, there is a growing middle class with more disposable income, along with a younger population who are shaping the future of travel through their purchasing behaviour and strong viewpoints. Corroborating that a discernible shift has been observed, Hewitson expounded, “I think the industry has noticed that the Muslim leisure tourist is relatively younger, with a high disposable income and an increased inclination to travel.” Not only are the characteristics of Muslim travellers changing but so is the travel industry. GMTI 2017 highlighted that rapidly evolving technology as well as better access to the Internet and smartphones has empowered Muslims, giving them access to more travel information. Expanding on this point, Secgin added that younger generations of Muslim travellers, as well being more affluent and Internet savvy, have adapted different lifestyles
Al Baleed Resort Salalah by Anantara
which include annual beach holidays and several short city breaks per year. On top of this, he continued, “They are less willing to compromise their religious beliefs during their holiday and thus are looking for hotels which cater for their specific needs.” Moreover, the availability of Halal-friendly travel services and facilities was listed as another vital factor by GMTI 2017 in boosting the growth of this sector. Fadhlillah pinpointed that on the Salam Standard platform, which has around 55,000 hotels indexed, there has been a noticeable trend of properties upgrading their facilities and service to move from the Bronze category to reach Gold certification in a year. Fadhlillah elaborated, “This shows that many hotels realise the importance and significance to their own revenue, booking numbers and satisfaction of their guests to provide for this group of travellers too [...].” CORE REQUIREMENTS Despite new up and coming trends in the Halal travel sector, the sought-after services and facilities have fundamentally remained the same. Gonzalez highlighted that Armed Forces Officers Club & Hotel is suited to such visitors as each room has Qibla and a Quran inside, its pool has women’s only timings and the address boasts an onsite mosque. Furthermore, promoting itself as a priority choice for Muslims, Radzhabov explained that along with exclusively
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EXCLUSIVE HALAL TRAVEL
serving Halal products, Ayla Hotels & Resorts are dry properties. As described by Hewitson, Al Baleed Resort Salalah by Anantara is one of the only private pool villa resorts in Salalah, making it well-positioned to meet the needs of Muslim travellers who often opt for private settings. It also has separate male and female changing facilities at its spa, a prayer room and Halal dining. While noting that Malaysia, Turkey, the UAE and Saudi Arabia are among the most popular destinations among Muslim customers due to the available services and understanding of their needs, Lina Bassam, executive director, wholesale, Nirvana Travel & Tourism, explained, “Most of the hotels are recognising the growth of Muslim travellers, hence they are adjusting their services for the group to be [as] comfortable as possible.” However, despite increased awareness regarding the needs of Muslim tourists as well as a rising number of hotels seeking to attract Halal-conscious visitors, Secgin explained, “[...] The choice is still pretty limited. There is a huge demand and huge potential for hotel owners to tap into this market by offering Halal-friendly services.” Upon surveying 5,000 Muslim holidaymakers from various countries and cultures in a Salam Sandard report, Fadhlillah concluded, “[...] Even with little investment, the service level of accommodation towards Muslim travellers can be increased significantly by providing praying mats, a Quran or the praying timetable and direction.”
emplified, “[...] The emirate’s attractions are rooted in the ancient Islamic heritage of the emirate and reflect a fascinating history that will resonate with Muslim tourists.” Yet, while cultural similarity is important for some travellers, Nuno Neves, cluster general manager, Park Inn by Radisson Muscat and Park Inn by Radisson Hotel & Residence Duqm, underscored that this is a common fallacy to fall into. While Muslims travellers have faith-based needs, he pinpointed, “[...] In actual custom, they would like to experience the local cultural heritage and traditions with a touch of modernity.” Echoing this sentiment, Bassam said, “More Muslim travellers are very keen to try new destinations and places [...].” Therefore, it is important to recognise that even with common religious requirements, Muslim travellers comprise a diverse global market, with a myriad of demands and wishes when it comes to travel.
HALAL-FRIENDLY DESTINATIONS It is not just hotels that are focussed on tapping into the potential of Halal tourism, but tourism authorities are also aiming to capitalise on the lucrative segment. Haitham Mattar, CEO, Ras Al Khaimah Tourism Development Authority (RAKTDA), noted that the authority has opened a new representation office in Jeddah, on the back of a 29.5 percent year-on-year growth of guests from Saudi Arabia. Mattar also highlighted that RAKTDA is looking into maximising the potential of every source market in order to reach its target of one million arrivals by the end of 2018. He explained, “An example of this is during the Holy Month of Ramadan. The results during this period were particularly promising given that it is a typically lower period of occupancy. The success is as a direct result of strategic initiatives and promotional activities undertaken in domestic and international source markets, and we are thrilled to see those efforts to boost summer numbers [...].” Additionally, Fadhlillah underscored how important a destination’s reputation for being safe and Muslim-friendly is. He elaborated, “[...] The need of Muslim infrastructure is certainly an important factor, like public praying places at popular points or the number of Halal restaurants at a destination. It is also certainly a plus point for any destination to advertise their Muslim-friendly services to current and future guests, so that they know what is available.” Meanwhile, Yamina Aoucher, director, tourism development and marketing, Ajman Tourism Development Department, pinpointed that the emirate is especially popular with the Muslim travel market who seek Halal-friendly experiences that fit in with their faith and way of life. She explained that along with a broad range of Halal-compliant hotels, restaurants, and offerings such as women-only taxis, Ajman appeals to visitors from the Arab world due to its felicitous tourist sites. Aoucher exAUGUST 2017
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TOUR THE MALDIVES
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The Maldives: Raising the Bar of
Family Vacations BOASTING SIGNIFICANT CULTURAL SIMILARITIES WITH THE MIDDLE EAST, THE MALDIVES HAS PROVEN TO BE AN EXTREMELY WELCOMING RETREAT FOR DISCERNING ARAB GLOBETROTTERS. WITH THE CONCEPT OF COMBINING ITS RENOWNED TRANQUILITY AND INTIMACY WITH THE PRESENCE OF CHILDREN, THE ISLANDS ARE ENJOYING RISING POPULARITY AS AN EXCLUSIVE FAMILY HIDEAWAY.
MARIA SABOVA WRITES
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oving away from its stereotyped profile as a destination of choice mainly for honeymooners and romantic escapeseekers, the Maldives prides itself on becoming one of the most unique locations for family holidays with children. Maldives Marketing & Public Relations Corporation (MMPRC) promotes the destination as an outdoor adventure playground for kids, while bringing the unparalleled experience of an all-inclusive private island gateway for all family members to enjoy. Representing one of the most well-connected regions to the Maldives, the Middle East holds significant potential as the destination’s main source market with the latest tourism arrivals confirming such status. According to MMPRC, in 2016, the Maldives welcomed 51,330 Middle Eastern travellers, a 22.3 percent jump over 2015, while the first two months of this year saw 7,350 visitors, up 3.9 percent over the same period in 2016. These positive figures may indicate successful outcomes of the MMPRC’s promotional initiatives in the region, such as its participation at this year’s Arabian Travel Market, where 59 Maldivian tourism companies with over 125 team members represented the destination with the slogan Maldives…the sunny side of life. Local experienced hoteliers have observed a promising upward trajectory of Middle Eastern bookings at their establishments. Evgenia Boyankova, group director, business development, Sun Siyam Resorts, exemplified, “At our luxury resorts - The Sun Siyam Iru Fushi, Sun Aqua Vilu Reef and Olhuveli Beach & Spa Maldives - we have experienced a growth [of the segment] of 40 percent. This has been largely due to the success and popularity of the resorts in the Middle East, with plenty of happy guests who Photo credit The Sun Siyam Iru Fushi
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return to us almost every quarter.” Confirming a similar tendency and attributing their satisfactory numbers THE MALDIVES IN BRIEF to the outcomes of the company’s GCCtargeted promotion, Ricardo Leal, general manager, Hideaway Beach Resort Capital: Malé & Spa, Dhonakulhi, Maldives, revealed Currency: Maldivian Rufiyaa (MVR) that the general number of Arab guests Language: Dhivehi has increased over the years with an esPopulation: 376,086 timated jump of 60 percent, including Calling Code: +960 the travelling families who began turnCapital Time Zone: GMT+5:00 ing their attention to the Maldives from traditional holiday destinations such as Europe, Turkey or Dubai. Nuaas Mohamed, director, sales, Gili Lankanfushi, Maldives, also clarified, “In the first and the second quarters of this year, there has been an increase [of Middle Eastern clients] of approximately five percent compared to the numbers in 2016, with some 60 percent of such guests being travelling families.” FACTORS THAT COUNT THE MOST Hospitality services providers collectively agree that elements such as short flying distance, privacy and safety, availability of Halal food, spacious accommodation, personalised service and variety of kids entertainment activities represent the most common requests of affluent Middle Eastern families, and where the Maldivian resorts appear to tick all the boxes. Boyankova confirmed, “Guest feedback and surveys tell us that it is our highly personalised service, focus on space and privacy and Halal food guarantee that makes our Maldivian resorts so popular with Middle Eastern families, who come back time and again.” Nina Fleischmann-Torosyan, director, sales and marketing, Hurawalhi Island Resort, elaborated, ”Travellers from the Middle East over the past decade or so, have become some of the most affluent and well-travelled globally. As such, their demands are changing and we see that they yearn for unique experiences, personalised service, warm and well-trained staff as well as of course a high standard of food offerings as well as a private and comfortable accommodation.” She further revealed that although the resort almost entirely targets honeymooners, the hotelier has identified the destination’s appeal for the family segment, therefore its upcoming sister property Kudadoo Maldives Private Island by Hurawalhi, slated to open later this year, will aim to set a new benchmark as a high-end family retreat. Among the aforementioned factors, smooth and convenient travel is considered a key decision-making incentive encouraging Middle Eastern travellers to opt for the Maldives as an exotic family gataway. Stefano Ruzza, general manager, Conrad Maldives Rangali Island, elucidated, “The appeal for Middle East travellers is direct flights with minimal travel time, as well as comfortable transfer options, which is why Conrad has an exclusive luxury airport lounge at Malé International Airport […].” While confirming rising popularity of flydubai’s six-weekly Dubai – Malé schedule since its inception in 2013, Daniya Zaynullina, senior press officer, flydubai, recommended that travelling families upgrade their bookings to business class, which guarantees hassle-free travel and enhanced experience with improved onboard comfort and entertainment, as well as faster processing at Dubai International and extra pampering at the dedicated business lounge.
Water Villa, Six Senses Laamu
year round sunshine, warm water, water sports, top diving activities and safe environment.” Moreover, in terms of understanding the Middle Eastern cultural specifics, he disclosed that the resort’s beach villas have been refurbished into luxurious havens of comfort and style, with features such as secluded outdoor spaces and private beach access to meet the prevailing privacy needs of the guests. Boyankova also underscored privacy while unveiling this seasons innovations. At The Sun Siyam Iru Fushi we have recently launched a new room category, the Family Deluxe Beach Villa with pool, while at Olhuveli Beach & Spa Maldives we have introduced the Grand Beach Villa with pool. Both types of villas are extremely spacious.”
WHERE CULTURAL SENSITIVITY EXCEEDS EXPECTATIONS Taking into consideration the cultural and religious similarities of the Maldives with the Middle East, the pristine, secluded resorts scattered around its numerous atolls offer a home away from home for multigenerational discerning families. Ruzza pinpointed, “The Maldives is becoming more and more popular for families, even those with babies and toddlers, wanting island-living at its best,
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with a small basket to move with the little ones around.” Extending the inventory of attractive kids’ activities, she described fishing, island hopping or diving, which the children can also enjoy at the resort. Emphasising the importance of being able to entertain and stimulate children from all over the world through cultural understanding and developing relationships, Ruzza, described, “The complimentary Majaa Kids’ Club is unlike any other with an educational element incorporated. Little ones can be pirates one day aboard a Dhoni in the middle of the ocean to a marine biologist the next. The surroundings lends itself well to keeping children entertained.” REPUTATION WHICH TRAVELS FAR
Majaa Kid's Club, Conrad Maldives
Arabian culture sensitivity is also reflected through the resorts’ dining options, which generally boast rich Halal-friendly menus. While mentioning that the Middle East represents one of the resort’s top performing source markets, with increased demand from Arab families, Boyankova highlighted that guests’ preferred freedom of choice when it comes to food, which particularly The Sun Siyam Iru Fushi resort addresses with 14 Halal-certified restaurants and lounges. Moreover, this year it will even expand its culinary offerings with an upcoming Sinbad Middle Eastern cuisine restaurant. Speaking about unique dining, Ruzza also added, “We are home to the largest amount of food and beverage outlets in the country, with Halal options upon request, which has huge appeal to the Middle Eastern traveller looking to experience new tastes.” Switching from privacy and food options as the main drivers, which seem to have reached a satisfactory level across the Maldivian resorts, hoteliers also pay attention to individual unique needs of the families and constantly strive to innovate. One highlight is the availability of personalised butler services. Nuaas corroborated, “Each villa is assigned to a Mr/Ms Friday personalised butler service available 24/7 to guests throughout the entire stay.” As such, Leal also detailed that while the property keeps surprising its guests with original room decorations, female butlers are also available for the guests upon request, ready to assist with any extra requirements. Adding to the bucket of tailor-made offerings, Marteyne van Well, general manager, Six Senses Laamu, noted that personalised wellness programmes also represent one of the top requirements among Middle Eastern visitors, which led the resort to developing an integrated wellness package, customised according to the guests’ needs, may it be cleansing, better sleep or weight loss.
The global portrait of the Maldives as an unprecedented gateway to the ultimate holiday experience has been reinforced by numerous international tourism accolades, which the destination continues collecting, such as the Best Sea Destination at the Italia Travel Awards and the Best International Island Destination at Outlook Traveller Award this year. To bring the renowned image closer to the Middle Eastern market and complementing the MMPRC’s promotional initiatives, hospitality providers use their own channels and strategies to reach the target segment. While clarifying that individual resorts cooperate with journalists from various digital and print magazines on travel features including ones focussed on family travel to the Maldives, Mohamed expounded, “[...] We work with the UAE-based travel agents and tour operators to create attractive packages for the Arabic market. Additionally, we offer the Gili Family Gateway packages on our website for individuals looking to get away from the summer heat in the Middle East.” Elaborating on the offerings that take into consideration the specifics of the Middle Eastern market, such as seasonality, Ruzza, disclosed, “[...] Our booking lead times for the Middle East traveller vary from other regions and so we cater our packages to fall in line with the most attractive travel times. Ramadan and Eid rates are considered and on-resort packages such as family room rates, shisha and mocktail packages and the ongoing private spa access are all aimed at welcoming the Arab market.” The plethora of tailor-made offerings and unique attractions, fused with highquality service, attention to detail and cultural awareness, all elevated with the natural beauty of the surroundings, the Maldives undoubtedly boasts the ability to unlock the sunny side of every family’s life. As Fleischmann-Torosyan, concluded, “[...] The Middle East is a very important part of the world to our hotel and our guests will surely be thrilled to return home to tell their families and friends about their experience [...].”
PAMPERING THE YOUNGEST GUESTS While the Maldives is well-known for unbeatable opportunities to immerse in water activities and sports for everybody to enjoy, ranging from dolphin watching and cruises aboard the traditional vessel Dhoni, to extraordinary free diving and turtle snorkelling, designated sunset excursions and underwater scooter experiences, to name a few, the local resorts have identified the necessity to create in-house entertainment programmes for the youngest guests. As a result, most of the resorts feature children’s clubs, which not only take care of the little ones’ fun time but also pay attention to their health and education. Listing the variety of services available for children, including an option for parents to specify any extra children-related requests upon arrival, van Well, highlighted, ”At the Den [children’s club], there is an array of all daily activities which rotate weekly and include creative, educational, wellness and group activities, games, crafts, and so on. We have a children menu in all our restaurants and an infant menu upon request. We also provide the guests with a tricycle
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Private snorkelling trip, Gili Lankanfushi Maldives
AUGUST 2017
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Sharjah Joined WHO’s Age-Friendly Cities Dubai Airports Gathered Innovative Minds Sharjah
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aking its sustainable initiatives even further, Sharjah has joined the World Health Organisation’s (WHO) Global Network of AgeFriendly Cities and Communities, earning the status of the first Arab member in the network of 500 global hubs. Putting increasing focus on environmental, ecological and societal issues through numerous programmes aiming at improving the well-being of its citizens, the city’s agenda related to the new membership will aim to improve services offered to older members of the society across various sectors in the following four years. It also aims to prepare the community for a demographic shift in favour of the elderly as a result of an ageing of the population.
Dubai International
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ubai Airports has successfully concluded its 10X Hack Week held at Dubai International’s Terminal 3, which engaged airport employees and stakeholders in debates related to futuristic concepts and solutions for Dubai’s gateways. As a part of the airport operator’s series of initiatives aimed to inspire innovation in operations and service design, participants presented ideas with potential to revolutionise airport processes and the whole aviation industry, such as modular and morphing self-build structures, driverless transport, harnessing energy using unconventional sources and maximising the use of airport operational data, which when applied are set to provide Dubai Airports with a significant competitive advantage.
SaudiGulf Airlines Introduces Chauffeur Service
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hrough a strategic partnership with Avis Car Rental, SaudiGulf Airlines has introduced what is said to be the first airline chauffeur service in the Kingdom, further enhancing passengers’ comfort. The new pick-up and drop-off service is available within a range of 75km from the airport and is offered in three versions, basic, family and premium, boasting various benefits for guests travelling on the carrier’s current routes between Damman, Riyadh and Jeddah. Samer Majali, CEO, SaudiGulf Airlines, said, “SaudiGulf’s boutique offering is focussed on providing quality service at every touch point […]. The SaudiGulf Chauffeur service allows us to extend this genuine hospitality and offer customers a highly personalised, reliable and convenient chauffeur service.”
AUGUST 2017
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Business Travellers Crave Better Technology
Archaeologists Discovered 4,000 Year Old Garden
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he fourth edition of Egencia Business Travel and Technology Survey revealed that corporate travellers consider technology access, and cross-device integrations as more desirable than perks such as priority boarding and airport lounge access. Overall, 66 percent of respondents want to be able to manage and book business trips on all mobile devices. Reinforcing the role that technology plays, 51 percent of British corporate travellers would avoid human interaction unless they have a problem. Wi-Fi is also considered an advantage in boosting both productivity and satisfaction. “Expectations of global business travellers are higher than ever before: they want instant access to information and management tools on every device, while operating autonomously,” said Rob Greyber, president, Egencia.
AUGUST 2017
rchaeological excavations on the Dra Abu el-Naga hill in Luxor, carried out by Spanish National Research Council, have recently revealed a 4,000-year-old funerary
garden. The discoveries shed light on a key period in Egypt, when Thebes became the capital of Lower and Upper Egypt. As this is the first time that a physical garden has been found, it allows archaeologists to confirm what they had gathered from iconography. Among other organic remains, a bowl containing dates and other fossilised fruit was found. Further laboratory analysis will provide valuable information about both the environmental conditions and the botany of ancient Luxor 4,000 years ago while also shedding light on human diets.
DMCA Highlights Safety
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n a bid to raise awareness of maritime safety standards, Dubai Maritime City Authority (DMCA) has launched a campaign targeting maritime operators, highlighting the importance of safety equipment and following regulations. Through the initiative, the organisation aims to introduce best practices to safely use marine vessels and jet skis, along with reinforcing adherence to safety procedures. Ali Al Dabbous, executive director, operations, DMCA, said, “The latest initiative comes in line with our strategic maritime objectives aimed at enhancing Dubai’s maritime competitiveness, as well as promoting maritime safety integration, safe navigation and operational efficiency in Dubai waters and coasts.”
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STEVE ALLEN has taken on the role of senior vice president of corporate travel for the Middle East and India at dnata Travel. Allen joins the company from Portman Travel, where he served as CEO and he led the business turn around, which ultimately resulted in the company winning several industry awards. With extensive industry experience, Allen previously held the position of board director at Radius Travel, GTMC and Association of British Travel Agents. Moreover, he also was a trustee and treasurer for The Travel Foundation. His appointment will help the company strengthen its commercial footprint, drive synergies and efficiencies across the travel portfolio, and help position it in its next stage of development.
AMMAR HILAL
STEFFEN OPITZ has assumed the role of hotel manager at Kempinski Hotel Mall of the Emirates Dubai, bringing with him more than two decades of luxury hospitality experience. After beginning his career with the group in 1998 at Kempinski Hotel Adlon Berlin, Opitz has since held a number of roles at the company’s hotels, including working on the pre-opening of Kempinski Hotel Heiligendamm, as the address' food and beverage project manager. In 2004, he moved to Emirates Palace Abu Dhabi as food and beverage assistant, then held the position of restaurant manager at Kempinski Hotel Dalian. In his first hotel manager role, Opitz will use his experience to expand the propety’s culinary offerings.
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CHEMA BASTERRECHEA
STEVE ALLEN
STEFFEN OPITZ
WHO’S MOVED
AMMAR HILAL has assumed the role of general manager at Fairmont Dubai, bringing with him almost 30 years of global experience within luxury hotel brands. Hilal joins the hotel from its sister property Sofitel Dubai Downtown, where as general manager he achieved remarkable results in guest satisfaction and a number of accolades. Having worked in Dubai for a decade, Hilal has extensive market knowledge of the emirate and the region as well as immaculate attention to detail and an eloquent leadership style. In his new role, he will be responsible for the property's overall operations, performance, and strategic directions in line with the company’s brand strategy, and with the aim of prioritising guest satisfaction.
CHEMA BASTERRECHEA has been appointed as executive vice president and chief operating officer at The Rezidor Hotel Group. Basterrechea previously served as chief operating officer at NH Hotel Group, a company he served at for more than 23 years. During his tenure with the group, he also held the positions of managing director of different business units, senior vice president food and beverage, director of integration, merger integration officer and general manager. In his new role, Basterrechea aims to bringing further organisational advantages to the group’s EMEA collection, identifying portfolio, people and profitability development opportunities in new markets, and building synergies with the global operations team.
AUGUST 2017
RENDEZVOUS
Q & A with
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SAMIR ARORA GENERAL MANAGER, RETREAT PALM DUBAI MGALLERY BY SOFITEL
HAILED AS ONE OF THE FIRST HOLISTIC WELLNESS RESORTS IN THE REGION, SAMIR ARORA, GENERAL MANAGER, RETREAT PALM DUBAI MGALLERY BY SOFITEL, EXPLAINS WHAT WILL MAKE THE PROPERTY STAND OUT ONCE IT OPENS THIS SUMMER.
TRAVEL TRADE MENA: Why do you believe there was need for The Retreat Palm Dubai MGallery By Sofitel in Dubai?
more about your recent partnerships with Dubai Health Authority (DHA) and German Medical Wellness Association.
SAMIR ARORA: Dubai is a fast-paced city – we work hard, lead busy lives and most of us are stressed – we are looking for somewhere to escape to, somewhere we can turn off the noise. The UAE is leading the way with spa openings, but people are looking for more – a holistic and immersive outlook to complete wellness – The Retreat Palm Dubai MGallery by Sofitel provides just that – a first of its kind in the Middle East.
SAMIR ARORA: We have recently signed memorandums of understanding with both DHA and German Medical Wellness Association – we are delighted to receive such support from local and international properties before we have even opened our doors and it is a true testament to the meticulous planning, detail, hard work, and passion that has gone into building this concept. These partnerships have helped us and will continue to help us in closing the gaps that were once present for health and wellness tourism, and positioning the UAE as an esteemed wellness destination.
TRAVEL TRADE MENA: What makes The Retreat Palm Dubai MGallery By Sofitel stand out as a wellness destination? SAMIR ARORA: We will introduce the innovative world’s first Rayya Wellness Centre which offers 360 holistic solutions to wellness and well-being. The centre will house world-renowned experts in their field, working together to provide our in-house guests with retreat packages, from Detox to Reshape to Relax – each is expertly designed for each individual to embark on a journey of relaxation and rejuvenation to improve mind, body and spirit. The centre is very much on offer to non-staying guests also, not everyone needs to take a retreat but can choose a one-off or series of individual treatments; from the more traditional spa methods to medical screenings and nutrition – the resort will also see the first Glenville Nutrition Clinic in the region, specialising principally in women’s health. TRAVEL TRADE MENA: Please tell us
TRAVEL TRADE MENA: Who is your main target market group for such a unique product? SAMIR ARORA: Our doors are open to anyone who has an interest in well-being – we are not focussing on one particular audience, but rather showcasing to all that wellness is something you can be the master of within our property. We are here to help and advise to ensure each guest has the very best experience. Before the guest arrives, we send them a very detailed wellness questionnaire that allows us to select, adapt and tailor the best possible Retreat programme for them. It is an individual’s choice which elements of the retreat they choose to do or not, they are the architects of their own wellness, but we are able to provide an exceptionally detailed level of guidance. Our end goal is to provide lasting wellness solutions to all.
TRAVEL TRADE MENA: How has the concept of wellness tourism changed in Dubai in recent times? SAMIR ARORA: Wellness is one of the fastest growing sectors of the travel industry in the UAE, in fact wellness tourism is projected to grow by more than nine percent by year end, nearly 50 percent faster than overall global tourism. Wellness and well-being are no longer words only used by a particular niche of individuals, the market is certainly more informed, people are researching how to be a part of the growing trend and are no longer intimidated by it but want to embrace it. AUGUST 2017
Rendering of The Retreat Palm Dubai MGallery by Sofitel
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CEO, ROYAL JORDANIAN
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“Holidaymakers have experienced so many places around the world and are now looking for more than a pictureperfect moment. They are seeking to broaden their knowledge and strengthen their values, so opportunities to dive with marine biologists; plant sustainable produce; dance Bodu Beru to the beat of the drums; and survive on a deserted island [...], can not be overlooked because of our guests’ desire to be more conscious, global, educated and sensitive people of the planet.”
NASSER AL NOWAIS
Holidaymakers [...] are now looking for more than a picture-perfect moment
CHAIRMAN, ROTANA
We are proud to be playing a part in securing payment card data
“We are proud to be playing a part in securing payment card data globally. [The] achievement [of attaining the latest version of PCI Data Security Standard version 3.2 Compliance Certification and Attestation of Compliance for the second year] is a testament to our continuous efforts to protect bank consumer interests and deliver cutting-edge secure payment channels and services.”
GENERAL MANAGER, RIXOS PREMIUM DUBAI
STEFANO CAPACCETTI
STEFAN PICHLER
GROUP DIRECTOR, BUSINESS DEVELOPMENT, SUN SIYAM RESORTS
EVGENIA BOYANKOVA
TRAVEL TALK
It has been quite a journey “It has been quite a journey these past 25 years, and a deeply rewarding one at that. Rotana today is the result of a shared vision and many years of tireless effort and commitment towards that vision. Beyond the pride of having our brand evolve into one of the largest and most reputable hotel operators in the region, what gives us the greatest sense of accomplishment is that we were able to become who we are today by holding firmly to our values, beliefs and the standards that we set for ourselves when we first started our journey all those years ago.”
Guests can expect an array of high quality services
“Over the past month, we have been receiving guests from all over the world, with a big percentage of guests from GCC countries such as Saudi Arabia and Kuwait, in addition to the local market. Throughout the season, guests can expect an array of high quality services and facilities featuring lavish rooms and suites, delectable restaurants, extensive spa and fitness programmes, and luxuriant beach and pool access which caters to all of the guests’ needs.”
TRAVEL TALK IS YOUR SPACE – this is a casual forum for travel industry professionals to discuss current issues and share stories. We want to hear from you, so send your comments, questions, frustrations and observations to editorial@traveltradeweekly.travel
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AUGUST 2017
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PHOTO ALBUM
Diyar Al Muharraq hosted a group of Chinese business delegates
Take a Shot! Share with us the latest images of your activities and let your colleagues know what you have been up to. Qatar Airways celebrated the arrival of its inaugural flight to Skopje Alexander The Great Airport, with a press conference and gala dinner at Marriott Hotel Skopje
Send your photos to editorial@traveltradeweekly.travel Because a picture is worth a thousand words...
Emirates Park Zoo and Resort cooperated with UAE Ministry of Climate Change and Environment to organise a cultural family day
Families of British Consulate Dubai visited Modhesh World
AUGUST 2017
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NEWS & EVENTS
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Guggengeim Abu Dhabi Inspires Young Artists
EVENTS 22ND UNWTO GENERAL ASSEMBLY Chengdu, China September 04 – 09 World Tourism Organization’s (UNWTO) annual meeting will bring together tourism officials and private sector leaders.
Manarat Al Saadiyat
ITW HCMC Ho Chi Minh City, Vietnam September 07 – 09 www.itehcmc.com Hailed as one of the most important annual international travel events in Vietnam, more than 26,000 visitors from 50 markets are expected to attend.
TTF MUMBAI
On July 15 at Manarat Al Saadiyat, Guggenheim Abu Dhabi organised Pose|Photo|Paint, a kids’ workshop exploring the themes in the gallery’s exhibition The Creative Act: Performance, Process, Presence.
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he event provided a unique opportunity for participants aged between six and 12 years old to discover the fusion of technology and performance while also making contemporary artworks inspired by Gutai artist, Tanaka Atsuko. Tanaka’s artwork, Painting on display at The Creative Act is example of the artist’s translation of live action into painted canvas. Through a wide variety of activities, including tailored hands-on activity tours and an array of workshops, The Creative Act’s comprehensive programme aimed at encouraging visitors of all ages to engage with the creativity on display in the exhibition.
Mumbai, India September 15 – 17 www.ttfotm.com Just one in a series of India-wide TTF events, with exhibitors from more than 80 countries due to showcase their products.
OTDYKH LEISURE Moscow, Russia September 20 – 23 www.tourismexpo.ru The 23rd edition of the exhibition will be held alongside its events focussing on MICE, luxury as well as medical tourism, spa and health.
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AHIF Generated Economic Boost According to Grant Thornton, Africa Hotel Investment Forum (AHIF), a conference organised by Bench Events, has contributed an estimated USD16.8 million to African economies and has been responsible for deals cumulatively worth over USD4 billion.
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oreover, hosting the event is said to bring on average USD1 million in direct benefit to the local economy and an additional USD1.4 million indirectly. Jonathan Worsley, chairman, Bench Events, said, “We are gratified that this report bears out what we have always believed – that hosting AHIF adds value to the places we visit and the conference is a great place to discuss deals which benefit tourism in Africa.”
AUGUST 2017