Travel Trade mena December 2015, Issue 74 by Travel Trade Publications

DECEMBER 2015 - ISSUE 74

EXCLUSIVE

Cruise Travel

EXPLORE: LEBANON

VISIT

03 Egypt TOUR

18 Malaysia ONSITE: JORDAN

20 Travel Talk 23 Rendezvous

MARKET UPDATE

Dubai International

DUBAI INTERNATIONAL: HIGHEST-EVER MONTHLY TRAFFIC

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TRAVEL TRADE PUBLICATIONS MANAGING EDITOR Mary Kammitsi mary@traveltradeweekly.travel ASSISTANT EDITOR Maria Kazeli SENIOR JOURNALIST Rita Kasziba CONTRIBUTOR Ana Mladenovic PRESS Maria Demetriadou Pauline Shahabian Inna Armeanu DESIGN & LAYOUT Elena Stylianou

Dubai International registered the highest monthly passenger volume in its 55-year history with over 7.2 million travellers in August, up 9.5 percent.

ear-to-date figures now reached 52.26 million, a year-on-year surge of 12.4 percent. The Indian subcontinent continued to lead during the month in terms of growth in passenger numbers, while the fastest-expanding market proved to be Eastern Europe. The top destination country remained India, and London was named the most popular city. As Paul Griffiths, CEO, Dubai Airports, noted, in 55 years, Dubai International has grown from a tiny airport into the world’s number one hub for international travellers.

EMIRATES GROUP PROFIT UP 65 PERCENT

mirates Group’s earnings rose 65 percent year-on-year in the first half of the financial year, reaching AED3.7 billion (USD1 billion), marking one of the best halfyear performances to date. Revenue stood at AED46.1 billion (USD12.6 billion), down 2.3 percent, reflecting the impact of the strong US Dollar against major currencies. As H.H. Sheikh Ahmed bin Saeed Al Maktoum, CEO, Emirates Airline and Group, noted, both Emirates and dnata grew in terms of capacity, capability and global reach. During the six-month period, the airline’s net profit rose 65 percent to AED3.1 billion (USD849 million).

WEB & BUSINESS DEVELOPMENT MANAGER Savvas Kammitsis DIRECTORS Andreas Constantinides Mary Kammitsi HEADQUARTERS T.T.W. Travel Trade Weekly LTD P.O. Box 25255, Nicosia 1308 Cyprus Tel: +357 22 021607, Fax: +357 22 103670 WEBSITE www.traveltrademena.travel EMAILS info@traveltradeweekly.travel sales@traveltradeweekly.travel editorial@traveltradeweekly.travel PRINTED IN CYPRUS Cyprinters Ltd P.O. Box 58300, CY-3732, Limassol, Cyprus Tel: +357 25 720035, Fax: +357 25 720123 Email: info@cyprinters.com

MENA EXCHANGE RATES

as of

25.11.2015

COUNTRY

CURRENCY 1USD=

Bahrain (BHD)

Dinar

0.37

Jordan (JOD)

Dinar

0.71

Oman (OMR)

Rial

0.39

Qatar (QAR)

Rial

3.64

Saudi Arabia (SAR) Riyal

3.75

UAE (AED)

Dirham

3.67

Algeria (DZD)

Dinar

108.03

Egypt (EGP)

Pound

7.82

Iran (IRR)

Rial

29,981.54

Iraq (IQD)

Dinar

1,110.30

Kuwait (KWD)

Dinar

0.30

Lebanon (LBP)

Pound

1,505.83

Libya (LYD)

Dinar

1.39

Morocco (MAD)

Dirham

10.04

Syria (SYP)

Pound

188.82

Tunisia (TND)

Dinar

2.05

Yemen (YER)

Rial

214.89

DECEMBER 2015

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The Land of

VISIT EGYPT

History EGYPT’S ABILITY TO RETAIN TOURIST VOLUMES EVEN ON THE WORST DAYS IS A REMARKABLE ACHIEVEMENT AND A GOOD BASE ON WHICH TO BUILD. FOLLOWING RECENT EVENTS, THE COUNTRY WILL NEED TO UTILISE THIS SKILL.

DECEMBER 2015

MARIA KAZELI WRITES

ack in May, during the Arabian Hotel Investment Conference, Egypt’s hospitality market was portrayed as a strong competitor to Dubai and Abu Dhabi with Colliers International forecasting the country’s three key tourism hotspots – Cairo, Luxor and Sharm El Sheikh – to see the largest increase in RevPAR by year-end. This was based on the popularity of Egypt among Russian tourists, the return of socio-political stability and increasing consumer confidence in the destination. Filippo Sona, head of hotels, MENA region, Colliers International, had then commented, “Egypt is coming back in a big way following a tough period for the indusEGYPT IN BRIEF try. The country is on a major drive to attract investment and the hosCapital: Cairo pitality industry – traditionally one Currency: Egyptian Pound (EGP) of the key sectors of the economy Language: Arabic – is no exception. The numbers Population: 88 million are impressive and reflect a sharp Calling Code: +20 upturn in sentiment as tourism Capital Time Zone: GMT +2:00 spending reached EGP153 billion (USD19.5 billion) [in 2014], 

VISIT EGYPT

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to the country, right behind Russia which recorded nearly three million visitors. “This of course makes the decision of the UK even more detrimental for the Egyptian tourism industry and those employed and working in the travel segment there. Although Egypt is one of those countries in the region that bounce back quickly from different crises [...], I do believe that the recent events will slow down the ambitions of the local government to achieve the target of 20 million foreign tourist arrivals by 2020,” commented Nadejda Popova, senior travel analyst, Euromonitor International. She stressed that even though the destination has always been portrayed as a haven of safety and security in an instable region, perceptions are now changing and the Egyptian government needs to reverse this by taking adequate security measures. “We must not forget that the country has the ability to bounce back quickly given that the Egypthe highest level since 2008.” Indeed, prior to recent unfortunate events which led UK and Russian authorities to suspend regular flights between the destinations and Sharm El Sheikh and Hurghada, Egypt was having a good year with the number of tourists from around the world between January and July increasing 7.3 percent year-on-year. In addition, in 2014 inbound flow rose eight percent to reach 10.2 million arrivals, up from 9.5 million in 2013. According to Euromonitor International, in 2014 the UK was the second largest source market for Egypt with one million travellers

tian tourism offering is so unique and outstanding that it has the power to remain resilient. […] It is important to point out that Egypt signed a USD68 million dollar contract for advertising and improving its tourism image in September,” Popova supported. OUT AND LOUD Indeed, the destination had begun to invest in a comprehensive campaign to lure back Egyptian expatriates and nationals living abroad, and boost domestic tourism. This plan included packages and offers for GCC and MENA residents. The initiative had already started paying off by July with the number of Arab tourists visiting Egypt in the first seven months of the year increasing 18.7 percent year-on-year. Inbound tourists from the UAE, Saudi Arabia and

Kuwait for example climbed 65.6, 53.1 and 41.4 percent, respectively. July saw another landmark in Egypt’s decisive strategy. In line with the government’s actions to promote tourism in Arab markets, particularly within the Gulf region, the Egyptian Tourism Authority (ETA) celebrated the official opening of a new office in Abu Dhabi, its first in the region. Ahmed Ali, head of Abu Dhabi office, ETA, reiterated, “[This] is an important milestone for ETA, which reflects the strong ties we have with our neighbours in the Arab world. The UAE has always been a strong supporter of Egypt and is one of the country’s key tourism markets. The launch is a key element of the strategic plan developed by the Ministry of Tourism and ETA to attract 20 million visitors to Egypt by 2020, and drive tourism revenues to reach USD26 billion.” He also revealed that the two tourism bodies are in the process of launching the new 2015-2018 campaign, which will be implemented across 27 source markets in order to attract visitors from Arab markets, particularly the Gulf region, a top priority for the country. 

DECEMBER 2015

VISIT EGYPT OF MICE AND CULTURE Very aptly, ETA is counting on the country’s main attributes which include its rich history and ancient-old civilisation. “On a global level, Egypt’s new campaign will shed light on cultural tourism; 20 – 25 percent of the campaign’s budget will be allocated towards promoting this specific type of travel. The

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new campaign specifically targets the restoration of tourism to cultural destinations by creating tourist packages that combine visits to cultural locations with opportunities to stay at beach resorts,” elaborated Ali. Hoteliers seem to be sharing the same vision, with Sameh Sobhy, general manager, Semiramis InterContinental Cairo, commenting, “Egypt’s strong cards are its unique historical sites and rich heritage – Luxor alone has one third of the world’s ancient monuments – its breathtaking resorts in addition to [...] the sunny weather which you can enjoy every single day of the year.” Tarek El Sherif, director of business development, Conrad Cairo Hotel, suggested that the country is in a development phase, coming out of four tough

ACCORDING TO COLLIERS INTERNATIONAL...

7.5%

ANNUAL INCREASE IS EXPECTED IN HOTEL DEMAND IN CAIRO OVER THE NEXT FIVE TO 10 YEARS

10,540

ADDITIONAL ROOMS WILL BE NEEDED OVER AND ABOVE THE ANNOUNCED SUPPLY, BY 2025

78%

OF GUEST NIGHTS IN THE FIRST HALF OF THE YEAR ACCOUNTED FOR CORPORATE TRAVEL

years, and following a recent economic forum, several contracts pertaining hospitality business were signed. “We are seeing more corporate travellers coming to Egypt and staying longer than average to finalise and close deals [...],” El Sherif added, shedding light on the MICE segment’s evolvement. Sobhy agreed that Cairo has become a hotspot witnessing higher interest from GCC markets and there has been an increase in corporate demand due to international conferences, exhibitions and workshops. The two segments – culture and MICE – have intertwined in Ali’s explanation. “Egypt has a unique potential for MICE tourism, with events that can be organised in its desert subdestinations, halls of its historic temples such as the Karnak and Hatshepsut temples in Luxor for instance, or even historical palaces in Cairo like the Manial Palace and the Prince Mohamed Ali Palace,” he explained. Various developments springing up nationwide also support the market. Ali went on to confirm this, saying that the tourism sector is rather lucky given that Egypt is now witnessing the launch of a number of mega projects such as the New Suez Canal which is expected to have a largely positive 

VISIT EGYPT impact on all fields either directly or through a trickle-down effect. A recent report by Colliers International further suggested that three national mega ventures, the Suez Canal expansion, Cairo Airport City and New Capital City, are anticipated to drive demand for real estate. Ian Albert, regional director, Middle East, Colliers International, elaborated, “Over the last four years, we have seen a palpable change in investor appetite towards the Cairo real estate market. The infrastructure and real estate mega projects driven by the government and international investors have undoubtedly had a positive impact on the economy. These projects have the potential to significantly change the current economic landscape of Egypt, and yield additional benefits if managed effectively.” Moreover, according to the report one of the segments where improved conpercent was the travel and sumer confidence is the most tourism industry’s total evident is the hospitality seccontribution to the national tor and the signings of interGDP in 2014 national hotel brands, such as Swissôtel Katameya in Cairo, DoubleTree by Hilton in Ain Al Sokhna, and Westin in Soma Bay demonstrate high levels of confidence among investors. Verifying this, Eman Yasaky, area director, public relations, Egypt, Kempinski

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12.8

Hotels, commented that the European company remains confident in the North African country as a destination for both business and leisure travel. She said that based on the success of Kempinski Nile Hotel and Kempinski Hotel Soma Bay, Kempinski Hotels has continued to expand in Egypt with Kempinski Hotel Royal Maxim, its second property in Cairo and third nationwide. The Egyptian capital also saw the introduction of The Nile Ritz-Carlton, Cairo, while Novotel Marsa Alam opened its doors as the fifth of the brand in Egypt. Continued stability is undoubtedly crucial to a brighter future for Egypt, and let’s not forget that as El Sherif posited, “Egypt will always remain the land of history.” 

DECEMBER 2015

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EXPLORE LEBANON

POSITIVE ATTRACTS

Positive WEATHERING STORMS, WHETHER THEY ARE CAUSED BY LOCAL OR REGIONAL DISTURBANCES, IS NOTHING NEW TO THE LEBANESE TOURISM INDUSTRY, WHICH IS DETERMINED TO ONCE AGAIN RESTORE THE COUNTRY’S RIGHTFUL PLACE ON THE GLOBAL MAP AND SHOW THE WORLD THE DESTINATION’S TRUE FACE.

RITA KASZIBA WRITES

n recent years, Lebanon has continued to suffer from the spillovers of regional turmoil, with tourist arrivals standing at 1.35 million in 2014, a year-on-year increase of six percent. Yet, the country remains a popular choice for Arab and European travellers, with traffic from the Middle East having accounted for 34 percent in 2014, closely followed by Europe, representing 33 percent. “Over the past five years, Lebanon has passed through various political and security instabilities and this had, of course, significantly affected the hospitality sector in general and hotels in particular,” explained Hartmut Grauel, general manager, Coral Beirut Al Hamra Hotel, adding that besides local disturbances, travel bans from GCC as well as European countries have led to a setback in interest. As Ihab Kanawati, general manager, Staybridge Suites Beirut, put it, when there is no demand, there is no business. “Staybridge Suites Beirut […] is an upscale extended stay concept, whereby large percentage of our guests are long stayers. Still, this did not mitigate the negative effect of various recent circumstances,” attested Kanawati, noting that nevertheless, as a new hotel, the property has been witnessing a slow but gradual increase in demand, especially from the corporate sector.

DECEMBER 2015

Though Lebanon is part of a region which is facing complex and perplexing challenges, as Franck Royer, general manager, Gefinor Rotana, noted, the LEBANON IN BRIEF country has managed to avert the turmoil and maintain its position as a business destination – a segment, which Capital: Beirut according to Royer is less volatile, thus, Currency: Lebanese Pound (LBP) can help sustain performance levels. Language: Arabic Business is in fact picking up again, Population: 5.8 million corroborated Hilal Saade, director of Calling Code: +961 sales and marketing, Le Gray Beirut, addCapital Time Zone: GMT +2:00 ing that quick recovery is the hallmark of the Lebanese tourism industry, regardless of the ever-changing circumstances. Moderate improvement have been indeed reported by most hoteliers and service providers with Elie Nammour, managing director, Belair Travel & Tourism, reminding that arrival figures at Beirut – Rafic Hariri International Airport have remained stable, while occupancy levels at accommodation establishments have showed ups and downs over the past months, however, all in all the destination has managed to walk though all kinds of incidents and proved its willingness to develop further. 

EXPLORE LEBANON NO RUBBISH TALK In fact, despite the challenging geopolitical environment and the recent images circulated by the media, which, to say There are more Lebanese the least, did not serve as the living outside of Lebanon best promotional tools for the than within country, Lebanon managed to not only maintain but slightly improve its hotel performance levels with gross operating profit per available room for the first nine months of the year surging a whopping 142.4 percent to USD37.11, boosted by a 16.1 percent rise in average room rate to USD160.53 international tourists are and a 30.2 percent growth in RevPAR to USD93.27, data expected to visit Lebanon compiled by HotStats showed. by 2025 (World Travel & According to Hala MasTourism Council) saad, general manager, Raouché Arjaan by Rotana, the change was mainly witnessed in average spending, both in the hotel as well as in the destination in general, thus, the management shifted its focus to increasing occupancy.

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Last minute business is another emerging trend, which has become evident and gradually more dominant in the past two years, Joyce Mouawad, head of marketing, Le Royal Hotels & Resorts, noted. “We cannot forecast anymore and it is becoming very hectic. We used to prepare the budgets for the new year in June while for the time being, we are preparing it in November,” explained Mouawad, saying that this change requires hotels to be ready for any situation, otherwise, they might lose business. Pasquale Baiguera, general manager, Mövenpick Hotel Beirut, attributed the positive development partially to the booming summer season with various national and international festivals across the country. Such events, as Baiguera said,

2,114,000

can help showcase the country’s real face to the world benefitting the industry for years to come. Yet, as Peter Edholm, cluster director, sales and marketing, InterContinental Phoenicia Hotel and InterContinental Le Vendôme Beirut, noted, the recent waste management problem and demonstrations have given the country a negative image, especially in the Gulf countries, hence the slowdown in arrivals from within the region. Europeans, however, protest or go on strikes on a regular basis although these events receive less negative media coverage ergo why demand from these markets remained less affected. As Elizabeth Shahinian, marketing and communications executive, Monroe Hotel, explained, several Gulf countries have imposed travel bans on Lebanon, thus, hoteliers have turned to other regions to make up for the losses. In fact, according to Global Blue’s report, in 2014, the largest spending in Lebanon emanated from Saudis, UAE nationals and Kuwaitis, these big spenders, however, are no longer the main markets for the country and Emiratis for example only made up two percent of the total arrivals versus five percent in 2010, while the share of those from Saudi Arabia dropped from 21 percent in 2010 to 10 percent in 2014. Nevertheless, during the same timeframe double-digit growth was witnessed from Iraq, contributing to the reshuffling of the destination’s previous market segments. “The nationality mix has changed in Beirut,” admitted Baiguera. “At the moment, the markets we see with high potential are Jordan, Iraq and Syria.”

DECEMBER 2015

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EXPLORE LEBANON

Raouché Arjaan by Rotana’s sales team has also been particularly active in countries such as Jordan, Egypt and Iraq, Massaad revealed, and similarly, Grauel listed Arab non-GCC countries among the property’s top guests, noting that playing the trump card of being a dry hotel has helped tremendously in attracting these travellers. Likewise, Mohamad Zein, director of sales, Four Points by Sheraton Le Verdun, pinpointed Iraq and Turkey as the most promising segments, especially when it comes to MICE tourism, a niche that Lebanon is poised to exploit over the coming years. WIDENING THE HORIZONS Industry stakeholders seem to be on the same page in regards to the urging need to diversify the country’s profile and focus on niche segments that can open new avenues for tourism revenues. As Mouawad explained, given the circumstances, endeavours are bearing fruits at a moderate pace. “Doing this in a stable country would have been quadrupled [results],” added Mouawad, expressing her belief that Lebanon can be developed into a major player in tourism. Saade echoed similar views. “Lebanon has a great potential to develop and take its tourism industry further,” said Saade, revealing that Le Gray Beirut is in the process of adding a range of new facilities and rooms in a bid to appeal to MICE organisers. At Gefinor Rotana, a number of outlets have already been turned into contemporary meetings and conference facilities in response to strong demand from the corporate and MICE segments. In fact, as Kanawati noted, MICE business and extended stay are leading trends in the Lebanese tourism industry, thus the hotel’s focus on these segments. As Massaad said, “The MICE segment has always been a good indicator of the local 

DECEMBER 2015

EXPLORE LEBANON

On a Side Note The Lebanese service “ industry is very well known, however as hoteliers, we should continue to project a positive image especially in terms of security and quality offerings.”

Rudolph Karam Director of sales, Grand Hills A Luxury Collection Hotel & Spa, Broumana

economic situation and the external business coming for that purpose.” Exploring new areas is indeed of great importance, given the fact that as it was noted by Omar Mamlouk, managing partner, Phoenix Hospitality Management Limited, the company behind 1866 Court & Suites Beirut, Lebanon has for long relied on one kind of tourism, that being centered on sun, fun and nightlife. However, this segment is highly sensitive to seasonality, leaving only around four months per year for hoteliers and service providers to make business. “That is why we need to expand […] and focus on additional sectors that are not related to certain times or seasons and can generate revenue throughout the year,” added Mamlouk, calling on industry stakeholders, as well as the government and relevant authorities, to take into consideration medical, cultural as well as educational tourism, which according to him, could bring even 10 times more in revenue. As Massaad noted, an up-and-coming trend in Lebanon now is the visitation of journalists, bloggers and other explorers in pursuit of cultural, eco and other unique experiences. At the same time, wellness and medical tourism also remains a promising niche, added Royer, pointing to the countless hospitals and therapeutic centres available in the country. “Lebanon has been famous for its advanced medical facilities, that are in-

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garded in international media reports. Praising the initiative, Baiguera added, “Our part is to promote the destination, we are ambassadors of the country first and our [responsibility] is to promote it in all of our campaigns.” Applauding the industry leaders’ efforts, Massaad, referred to another initiative, launched in coordination with the United Nations under the title The Phoenician Route, which as she explained, connects 14 million Lebanese in more than 18 countries around the world by inviting these generations to explore their homeland and roots. “Reaching out to the Lebanese diaspora in Argentina, US, Brazil and other far away countries is also helping us a lot as well as the [penetration] of new

Whenever any event takes “place in the country, guests can still enjoy their time [...] which helps us convey the message that Lebanon is still a safe destination.”

Aline Ghanem Managing director, Exclusive Services Group

We are used to fast “ recoveries and Lebanon is very much like its people. We do have high hopes and are always positive when forecasting.”

Franck Royer General manager, Gefinor Rotana

Lebanon has always been “ the centre of life in the Middle East and together we have [managed to maintain] this fun and cultivating experience like no other.”

Hala Massaad

General manager, Raouché Arjaan by Rotana

ternationally accredited, throughout the years,” posited Royer. Acknowledging the need to diversify both products as markets, the Ministry of Tourism remains keen on embarking on new projects and activities, as Massaad noted. As a matter of fact, collaborative efforts are paramount if Lebanon is to regain its glorious title “The tourism industry is multifaceted and there are different needs to be addressed from airlines, [aviation authorities] in regards to open skies, hotel properties, beach and mountain locations and so on. Professionals can play a counseling role and be guides for the country,” said Nammour. In the end, the situation is not as bad as it looks, emphasised Aline Ghanem, managing director, Exclusive Services Group, pointing to the crucial role professionals can play in supporting tourism’s growth. Though certain circumstances are out of the hands of industry stakeholders, they can and should still focus on the positive aspects and, while still keeping in touch with reality, showcase the best possible image of the country. To convey a positive message, the ministry successfully embarked on the Live Love Lebanon campaign with the aim to highlight must visit places and must dos and showcase the country’s real image that is often disre-

markets, such as China,” said Massaad, emphasising the crucial role of individual hotels and industry professionals. Yet, no one can really predict anything at the moment, suggested Rita Salamoun, director of public relations, Four Seasons Hotel Beirut. “Things can change from day to day,” she said, adding that stability and security are paramount to the industry’s success. Expressing a positive sentiment towards the future outlook of Lebanese tourism, Rudolph Karam, director of sales, Grand Hills A Luxury Hotel & Spa, Broumana, said, “The [industry’s] situation has been known as unpredictable for the last decade. Nevertheless, Lebanon is also known to recover faster than any other country and this gives us strong hope.” Lebanese people in general remain defiant and optimistic, noted Mouawad, adding “We always keep our hopes high that the next year is going to be better, knowing deep down that this might not be the case. However, as we say, positive attracts positive.” 

DECEMBER 2015

ONSITE JORDAN

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UNDETERRED TOWARDS

Success

DESPITE CHALLENGES, JORDAN’S TOURISM INDUSTRY CONTINUES TO EXCEED ALL EXPECTATIONS. FROM DEVELOPING NICHE SEGMENTS TO ATTRACTING INVESTMENTS AND NEW MARKETS, SEASONED VETERANS ARE MORE DETERMINED THAN EVER.

ANA MLADENOVIC WRITES

“U

nfortunately, the current situation has had an impact on the entire Levant region and put more pressure on the tourism sector [which is] showing further declines compared to previous years. However, Jordan was the least affected country compared to others as it is known for its safe and secure atmosphere among neighbouring countries,” confirmed Tarek Madanat, area director, sales and marketing, InterContinental Hotels Group. He acknowledged that this year, business across the company’s portfolio was slower than initially forecasted, mainly due to incidents that have taken place in the region over the past months, creating more tension and negatively affecting tourists’ decision to travel to this part of the world. Regional instability mainly took its toll on the leisure sector, especially on demand for joint packages with other destinations, as Ziaf Fostuq, general manager, Belle Vue Hotel Amman, revealed. But not all is gloomy – on the contrary, Jordan’s versatile travel and tourism industry managed to skillfully sustain and nourish other niche markets, DECEMBER 2015

JORDAN IN BRIEF Capital: Amman Currency: Jordanian Dinar (JOD) Language: Arabic Population: 6.5 million Calling Code: +962 Capital Time Zone: GMT +2:00

such as corporate and MICE travel. For Belle Vue Hotel Amman, these two sectors were the strongest performers this year, in addition to business generated from non-governmental organisations, Fostuq explained. Another lucrative segment that remains undeterred is wedding, confirmed Madanat. “Weddings will continue to be a good market regardless of what is really happening in the region,” he enthused, further revealing that the same applies for business as well as medical and wellness tourism. Further testifying to the strength and resilience of the industry was Margo Kattan, sales coordinator, Le Méridien Amman, who highlighted that tourism still has a strong potential to boost overall economic growth and drive employment. “Despite setbacks that have 

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“Abdali Mall is an innovative, design-led mall that incorporates open-air features, and introduces a variety of amenities,” explained Marwan Abu Hassan, general director, Abdali Mall. Another rapidly developing destination within the Kingdom is Aqaba. Earlier in May, Hani Mulki, chief commissioner, The Aqaba Special Economic Zone Authority, revealed that the authority is working together with Aqaba Development Corporation on a plan to diversify the city’s tourism products to lure foreign and local tourists.

occurred, the sector has demonstrated several encouraging performance trends, including an increase in the ratio of overnight visitors, surge in package tours and a rise in tourism investment inflows, particularly driven by a number of significant hotel and resort investments in Aqaba.” Expressing her belief in the country’s tourism product and its wideappealing offerings, Kattan deemed Jordan well-positioned to move away from being a regional, multi-country destination and evolve into a standalone one, with a broad portfolio of offerings that have year-round appeal. A BREATH OF FRESH AIR Over the upcoming years, Jordan’s tourist product will be further diversified, as the country will welcome several mega-developments. One such venture is the Abdali project. Spread across 2km2, the destination is hailed as the new downtown of Amman, which is home to The Boulevard, an open-air district with plenty of residential and commercial space, as well as retail and food and beverage facilities. “Adding a spark of contemporary living to the city of Amman, the masterly planned complex incorporates avant-garde office spaces, luxurious hotel serviced apartments, unique outdoor retail outlets, scenic rooftops as well as exclusive dining destinations,” enthused Taher Al-Jaghbir, CEO, Abdali Boulevard Company. The project is attracting new business ventures, many of them being launched by multinational companies. Soon, it will host Le Gray, Amman Luxury Hotel & Residences, W Amman Hotel and Amman Rotana Hotel, which will join the already operational The Boulevard Arjaan by Rotana. However, the development will get the real boost with the opening of Abdali Mall, which is slated to be unveiled in April 2016.

Several projects are already underway, including Ayla Oasis, the country’s only 18-hole signature golf course, due for completion in 2017; the Marsa Zayed project, hailed as the largest mixed-use development in Jordan which will feature expansive retail, recreational, entertainment and business districts; and Saraya Aqaba, built around a lagoon, which will comprise luxurious hotels flying the flags of Jumeirah, Westin and The Luxury Collection, as well as retail shops, restaurants, a water park, beach club and an amphitheatre. ON THE GROUND AND IN THE AIR Figures reported by Queen Alia International Airport (QAIA) further fuel optimism, showing a steady and sustained growth. “QAIA has enjoyed a record-breaking summer season,” conDECEMBER 2015

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firmed Kjeld Binger, CEO, Airport International Group (AIG), highlighting that in July and August, the airport not only surpassed 2014’s benchmarks, but also achieved its highest passenger traffic statistics for those months in its history. “We also enjoyed increased numbers for the third consecutive month in September, with passenger traffic totalling 708,429, a 15.3 percent increase compared to September 2014,” he revealed. QAIA recently welcomed Ukraine International Airlines and Air Arabia Jordan, both of which opened up new markets. Binger highlighted the importance of the low-cost market for QAIA and for Jordan in general, given its role as a vital contributor to tourism. “These developments all come amidst our ongoing efforts to expand our airline network and to develop route incentive schemes that encourage airlines to operate flights through QAIA,” Binger revealed. “By stimulating traffic growth at the Kingdom’s prime aviation gateway, we aim to not only establish new routes to global destinations, but also to position Jordan as a dynamic transit hub for business, leisure and investment within the region.” AIG primarily does this through aggressive marketing initiatives, the advocacy of an open skies policy and incentives offered at QAIA, specifically tailored to newly established flights. On a similar note, Royal Jordanian Airlines (RJ) is also known to support the tourism sector through incentives for incoming tour operators as well as representatives of the media. The carrier recently offered 140 free tickets to Jordan Tourism Board to invite international journalists to the country, and has help helped encourage social media experts and bloggers to promote Jordan abroad. The country’s flag carrier registered a year-on-year surge of 236 percent in net profits for the first nine months of the year, with Suleiman Hafez, chairman, RJ, attributing the results to the company’s fiveyear strategic plan.

CONNECT THE WORLD

RJ DIRECTLY CONNECTS THE COUNTRY WITH 55 DESTINATIONS WORLDWIDE, BUT THIS NUMBER RISES TO MORE THAN 1,000 CITIES VIA ITS ONEWORLD ALLIANCE PARTNERS.

For transit passengers, Zuwar Stopover Programme offers:  accommodation in three-, four- and five-star hotels in Petra and Madaba  tours to Amman, Jerash, Petra, Dead Sea and Mount Nebo among others  meet and assist at Queen Alia International Airport  transfers from/to the airport  dining packages for those with just enough time for a lunch or dinner

2016 Outlook Industry veterans are approaching 2016 with clear plans and strategies. The team at Belle Vue Hotel Amman will focus on tapping into more markets, and continuing cooperation with local tour operators and other entities, as Fostuq shared. International promotion is also on the agenda for Mohammad AlAteeq, assistant reservations manager, Le Royal Hotels & Resorts, who revealed that despite a really good business performance in past months, the management will focus on the leisure segment in a bid to try to increase its share by attending tourism exhibitions, and extending promotional packages for the local market. Also full steam ahead, Le Méridien Amman is expanding its online presence and sales capabilities. “We have to stay optimistic and positive towards 2016 and beyond. We believe that 2016 should be a better year, provided we see more stability in the region,” concluded Madanat.  DECEMBER 2015

EXCLUSIVE CRUISE TRAVEL

ALL HANDS

On Deck ARMED WITH THE UNDERSTANDING OF THE CRUISE INDUSTRY’S INVALUABLE CONTRIBUTION TO TOURISM DEVELOPMENT, MIDDLE EASTERN STAKEHOLDERS HAVE EMBRACED THE SEGMENT AND EDGED IT AS PART OF THEIR VISION FOR FUTURE PROSPERITY.

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PAULINE SHAHABIAN WRITES

n accordance with Cruise Lines International Association’s study, The Global Economic Contribution of Cruise Tourism, over the decade-long period between 2004 – 2014, demand for cruising worldwide increased from 13.14 million passengers to 22.04 million, indicating a 67.7 percent surge. HEADLINE ACT “Cruise tourism is one of the key segments in Dubai, playing a major role in helping to realise Dubai’s Tourism Vision for 2020, which aims to welcome 20 million visitors annually by 2020,” stated Hamad bin Mejren, senior vice president, Dubai Department of Tourism & Commerce Marketing (DTCM), who went on to explain that in the 2001/2002 cruise season, the emirate hosted a modest 5,600 passengers and seven ship calls, whereas during the 2014/2015 term, it registered over 455,000 visitors and 107 calls. Targeting further growth in the industry, Dubai actively explores all opportunities through continuous research and analysis, close collaboration with cruise companies, strategic marketing efforts and investment in infrastructure. Another noteworthy contestant immersed in the evolvement of its cruise segment, Sharjah has been witnessing a busy period with 35 calls during the 2014/2015 season, bringing around 80,000 travellers to the emirate. Demonstrating the sector’s importance, cruising also forms part of Sharjah Commerce & Tourism Development Authority’s (SCTDA) Tourism Vision 2021. “The success of any location as a cruise tourism destination is closely linked to landbased tourism,” pointed out H.E. Khalid Jasim Al Midfa, chairman, SCTDA, who emphasised the emirate’s diligent efforts in attracting major international cruise lines. As Al Midfa explained, in an effort to showcase Sharjah’s rich cultural offering, the authority hosts various heritage events and has a dedicated team in place to offer a warm welcome to passengers by arranging visits to local homes and serving traditional dishes upon arrival. Furthermore, the organisation also provides shore excursions and site inspections across Sharjah for contracted agents of various cruise liners, and holds direct meetings to ensure that the best possible experience is guaranteed.

DECEMBER 2015

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EXCLUSIVE CRUISE TRAVEL CONCRETE ALLIANCE Thanks to the collaborative efforts of the respective destinations, and its unique feel and attractions, the Middle East has become a compelling market for the global cruise industry. By working together to promote the region as a whole, the concerned partners have provided a persuasive rationale for attracting more cruise lines and ultimately more visitors. The Cruise Arabia Alliance was conceived in line with this idea. Currently comprising the shared efforts of DTCM, SCTDA, Abu Dhabi Tourism & Culture Authority, Oman’s Ministry of Tourism and Qatar Tourism Authority, the initiative strives to promote the region to international markets as a cruising hotspot, attending a host of tourism exhibitions such as Cruise Shipping Miami in March, in a bid to fulfil the common goal. “The joint efforts of the Cruise Arabia Alliance member destinations have made business sustainability and development tangible in the region,” pinpointed Mejren. ALL ABOARD Dubai has steadily developed its activities for the 2015/2016 season, most notably with the resumption

22.04 million

411 ships

global ocean passengers in 2014

in CLIA’s global fleet in 2014

of Royal Caribbean International’s operation to the emirate. As a result, between December 14 and the end of March, 2016, Splendour of the Seas will sail from Dubai to Khasab and Muscat then to Abu in CLIA’s global fleet in 2014 Dhabi before returning to Dubai. Mohamed Saeed, general manager, Middle East, Royal Caribbean Arabia, the international representative for Royal Caribbean International in the region, stressed, “The MENA region is vital to our business [...]. We are cooperating with governmental tourism authorities such as DTCM and cruise terminals across the region.” Moreover, the arrival of Thomson Cruises in Dubai for the 2016/2017 season will mark the firstever UK-based cruise line to homeport in the region. According to Saeed, a major contributor to the region’s cruising boom in recent years has been the visa facilitations put in place providing multiple entry permits for cruise travellers. In agreement, Alessandro Bottaro, head of sales and marketing, Mediterranean new markets, India, Africa and Middle East, Costa Cruises, highlighted that the change in regulation is encouraging news for the entire industry, and especially for markets that were previously weary of cruising in MENA due to the cost and time-consuming nature of obtaining a visa. “The UAE’s new visa norms that offer a multiple entry tourism permit for cruise passengers has already given a big boost to the local cruise sector, and Sharjah stands out as a special cruise destination where visas for groups with less than 100 tourists are processed within an hour,” Al Midfa further noted. “Costa believes in the growing potential of cruising in the Arabian Gulf,” enthused Bottaro, noting that the company’s 2015/2016 agenda for the region includes Costa Fortuna and Costa NeoRiviera homeporting in Dubai, with calls in Abu Dhabi, Muscat, Khasab, India and the Indian Ocean. “For Costa ships, the Arabic Peninsula is now a firm point in our product offer,” commented Bottaro. Dwelling further on the region’s upward journey within the industry, Al Midfa concluded, “The remarkable growth in the Middle East’s cruise tourism industry reflects that challenges, if any, are negligible and the region has emerged as one of the most attractive destinations for cruise liners.” 

469,000 beds

DECEMBER 2015

TOUR MALAYSIA

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RIDING

The Tide AS ONE OF ASIA PACIFIC’S KEY GATEWAYS, MALAYSIA HAS SET ITS SIGHTS ON A PLETHORA OF INITIATIVES, INCLUDING TARGETING THE MIDDLE EAST MARKET, TO FORM PART OF ITS TOURISM SECTOR’S FUTURE PROSPERITY.

MALAYSIA IN BRIEF PAULINE SHAHABIAN WRITES

ccording to Mohamad Taib Ibrahim, director, Dubai, Ministry of Tourism and Culture, Malaysia, in the first half (H1) of the year the destination welcomed some 11.4 million visitors, indicating a decrease over the same period of 2014, when arrivals for the full year reached 27.4 million, up from 25.7 million in 2013. Ibrahim further noted that in 2014 the Association of Southeast Asian Nations (ASEAN) market remained the largest contributor of arrivals to the country, accounting for 74.3 percent of visitors, and 64.3 percent of total tourist receipts. MIDDLE EASTERN-CENTRIC With the ASEAN open skies policy having taken effect at the beginning

Capital: Kuala Lumpur Currency: Malaysian Ringgit (MYR) Language: Malay Population: 31.06 million Calling Code: +60 Capital Time Zone: GMT +8:00

of the year – which aims to boost regional and domestic connectivity by allowing airlines from member states to fly freely in the region – Malaysia expects a larger proportion of travellers from this area in the future. However, moving beyond this dominant segment, the authority has stepped up its promotional efforts to year-round markets with large populations such as China and India, as well as to high-income Middle Eastern countries by penetrating fastgrowing locations. “Shifting our attention to second- and third-tier cities will enable us to reach new target markets that are already aware of the Malaysia brand [...],” noted Ibrahim. In a bid to lure more visitors from the Middle East, the authority undertakes various promotional activities, partners with travel agents for special packages and arranges familiarisation trips for travel consultants from the region. “[The] Middle East market is very important for [Malaysia], especially the GCC, as [these nations] spend more, stay longer and travel frequently,” stated Ibrahim, further elaborating on how the destination caters to visitors from the Arab world by offering Halal cuisine, prayer facilities and Arabic speaking tour guides, among others. Not deterred by national figures, Pullman Kuala Lumpur Bangsar Hotel witnessed a 34 percent year-on-year increase in occupancy in H1, of which only 0.5 percent derived from MENA. Nonetheless, as Azlina Aziz, director of sales, Pullman Kuala Lumpur Bangsar, mentioned, the region has shown notable improvement in the second half of the year. Chiming in, Susan Yap, director of DECEMBER 2015

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TOUR MALAYSIA

sales and marketing, The Westin Kuala Lumpur, stressed, “The Middle East is an important market not only for our hotel, but for the whole of Malaysia [...].” Yap highlighted that although the region does not comprise a tremendous chunk of the business, the hotel is keen on focussing further on its increasing potential in the future. The property has taken strides to attract the attention of these nations through various road shows, sales missions, familiarisation trips and travel trade events and exhibitions. EXPONENTIAL DEVELOPMENT Hailed as one of Malaysia’s largest international serviced residence providers, The Ascott Limited currently operates six establishments in the destination, with five more to open by 2019, ranging between 200 – 310 units. In all, the company has a portfolio of 2,400 keys across 11 existing and upcoming properties in the country. “We are positive about the ser-

DECEMBER 2015

In 2014, Malaysia welcomed:

27.4

1.6 770,108

million visitors in total million arrivals from China

travellers from India

viced apartment outlook in Malaysia,” stated Philip Lim, country general manager, Malaysia, The Ascott Limited, who emphasised that Asia Pacific, Europe and the GCC are expected to be the new hotels’ main target markets upon opening. With up to eight additions by 2020, Starwood Hotels & Resorts Worldwide is also expected to make waves in the country’s hospitality offering. Furthermore, FRHI Hotels & Resorts will also penetrate the Malaysian market in 2017 with the 62-storey 750-room Fairmont Kuala Lumpur. On the topic of fostering further growth, Doris Chin, cluster director, sales and marketing, Mulu Marriott Resort & Spa and Miri Marriott Resort & Spa, posited that Malaysia has a lot to offer, however, in order to garner a larger share of the market, it desperately needs to attract international airlines to expand in the country, and also urge its national carrier to reach out further and support global routes for the benefit of the industry. 

“The UAE already rivals worldleading [...] destinations in terms of transport links, hotels, food and beverage offerings and its central global location and it is forecast that by 2020, it will have developed other attractions to become a world-class entertainment destination. Leisure mega-attractions, including 10 major theme parks, two safari parks and three international museums are currently being developed in the UAE and this, along with Expo 2020, is expected to drive tourism.”

WAEL EL BEHI

The UAE already rivals world-leading […] destinations

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GENERAL MANAGER, HAWTHORN SUITES BY WYNDHAM, DUBAI

EXECUTIVE ASSISTANT MANAGER, SALES AND MARKETING, RADISSON BLU RESORT SHARJAH

KAMAL RIJHWANI

CEO, MILLENNIUM & COPTHORNE MIDDLE EAST AND AFRICA

ALI HAMAD LAKHRAIM ALZAABI

TRAVEL TALK

We are in a very mature and strong market

“We are in a very mature and strong market […]. We need to look into the future in a more positive way taking into consideration the new source markets for the destination, the diversity of Dubai’s product offerings, and the upcoming mega projects and events. [...] Owners and hotel operators need to understand and adjust their plans and expectations according to the worldwide economic and geopolitical situations.”

Travellers are targeting more family-friendly destinations

“These days, tourists are looking for faster and easier ways to arrange official procedures and Sharjah’s aim to improve innovative tourism is [much needed]. Along with this, with the fast life now, travellers are targeting more familyfriendly destinations to be able to relax and unwind with their families. Sharjah, being a dry emirate with many family activities, events and water parks, will be able to appeal to a wider pool of visitors.”

TRAVEL TALK IS YOUR SPACE – this is a casual forum for travel industry professionals to discuss current issues and share stories. We want to hear from you, so send your comments, questions, frustrations and observations to editorial@traveltradeweekly.travel

DECEMBER 2015

ELENI TSOLAKOU has taken over at Khalidiya Palace Rayhaan by Rotana in Abu Dhabi as general manager. Having worked in Africa, Greece, Indonesia and the Middle East, Tsolakou has over 15 years of experience in the hospitality industry. She joined Rotana in March 2011 as executive assistant manager in Yas Island Rotana and Centro Yas Island. Prior to her new appointment, she served as general manager at Centro Barsha, Dubai where she gained valuable experience and was responsible for the vision, growth, development and future of the company. Tsolakou’s eye for detail and ability to find innovative ways around challenges has brought her many successes in her professional life.

MERVAT ALFY

SUFIAN HASAN AL MARZOOQI has taken the helm at Tourism Development & Investment Company (TDIC) as CEO. Al Marzooqi holds a bachelor degree from the American University in Washington, D.C. in science and technology management. Throughout his career, he has gained extensive experience in various fields as he also held several key positions at Abu Dhabi Investment Authority. He is now focussed on guiding TDIC during a period of continuous development with a number of landmark projects underway, such as the Louvre Abu Dhabi. In addition, Al Marzooqi will also aim to realise more ventures that will enhance the company’s portfolio while also raising Abu Dhabi’s reputation.

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MERVAT ALFY has been chosen as Travelport’s new country manager for Egypt. Alfy brings a wealth of regional expertise to the company having held the same position for British Airways for the past seven years. In her career with the airline, she accumulated over 20 years of experience in the field, starting as a sales agent. Alfy also introduced ba.com payments online as well as e-tickets to Egypt, demonstrating an affinity for technology. Based in Cairo, she will lead the team in implementing the company’s value proposition, which is empowering customers to grow their businesses.

Alfy joins Travelport from British Airways

FREDRIK REINISCH

ELENI TSOLAKOU

SUFIAN HASAN AL MARZOOQI

WHO’S MOVED

FREDRIK REINISCH is the new general manager of Habtoor Grand Beach Resort & Spa, Autograph Collection. Reinisch moves to the property from JA Resorts & Hotels where he served as regional general manager for the USE and the Seychelles from early 2014. His career with the company started in 2001 when he joined as front office manager for Oasis Beach Hotel, Dubai where he was later promoted to resident manager. After six years, he earned the title of general manager at JA Jebel Ali Golf Resort. Prior to his move to the UAE, Reinisch studied hotel management in both Sweden as well as the UK and ventured into the industry with Millennium & Copthorne Hotels in the UK.

DECEMBER 2015

RENDEZVOUS

Q & A with

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HERVE CORVEST GENERAL MANAGER, CROWNE PLAZA MUSCAT

COUNTING 35 YEARS OF PRESENCE IN THE COUNTRY, CROWNE PLAZA MUSCAT HAS A WELL-ESTABLISHED REPUTATION AMONGST LOCALS AS WELL AS INTERNATIONAL VISITORS WHO APPRECIATE THE BRAND’S GLOBAL STANDING, AS HERVE CORVEST, GENERAL MANAGER, CROWNE PLAZA MUSCAT, EXPLAINS.

TRAVEL TRADE MENA: Crowne Plaza Muscat offers a private beach for leisure travellers, as well as access to the capital’s main business and ministerial districts. How do these features shape the hotel’s main source markets? HERVE CORVEST: One of the unique selling points of Crowne Plaza Muscat, compared to other nearby hotels, is the private beach. The benefit is getting a healthy mix of leisure and business [travellers]. Besides that, the location of the DECEMBER 2015

Crowne Plaza Muscat

hotel provides guests with an authentic view. TRAVEL TRADE MENA: With three other properties flying the Crowne Plaza flag in the Sultanate, why should someone opt for Crowne Plaza Muscat? HERVE CORVEST: As a notion, the Crowne Plaza brand is at a very high level in the country due to a well-established position and trust. Guests have easy access when it comes to booking a holiday since they can book through the same booking tool via InterContinental Hotels Group (IHG)’s website. In addition, they can gain [points] on the company’s loyalty programme IHG Rewards, which enables travellers to benefit from these points by redeeming them.

reviews that we are getting from guests. This is due to our great teamwork [that results in] efficient and effective services and well-trained colleagues. TRAVEL TRADE MENA: What are your priorities for the remainder of the year? HERVE CORVEST: The hotel has [recently] completed renovations. All rooms have been renovated to a high standard, therefore, we are glad and pleased to serve guests with very high quality services and food. Being a wellknown hotel in the country and receiving high esteem from guests, we will continue the win-win relationship with our guests. 

TRAVEL TRADE MENA: Which were the achievements the management can be proud of at the property in the past months and which are the property’s main highlights that you count on? HERVE CORVEST: Being a 35-year-old hotel in Oman, one of the first hotels in country, we are proud to be one of the top three hotels out of 38 on TripAdvisor’s ranking based on positive

Crowne Plaza Muscat

NEWS & EVENTS EVENTS Madrid, Spain January 20 – 24, 2016 www.ifema.es A global meeting point for tourism professionals and a leading trade fair for inbound and outbound Ibero American markets.

Istanbul, Turkey January 28 – 31, 2016 www.emittistanbul.com Thousands of tourism professionals will gather together on the first two days, while on the last two days, the show will also be open to the public.

etworking will be a focal point at the 36th International Tourism Trade Show (FITUR) with a range of initiatives and programmes aimed at fostering business relationships and commercial opportunities. Organised by IFEMA, the show, which will run between January 20 – 24, 2016 in Madrid, will enable tourism professionals to exchange experiences and knowledge, learn about new strategies and keep abreast of the latest tools for gaining competitive advantages and market share. Once again, tourism developments will be the hallmark of the event, hence the staging of programmes with a consolidated trajectory such as INVESTOUR Africa, which will promote a sustainable model for the economic development of the continent. The FITUR Shopping and FITUR Health sections will also have their own business-tobusiness structures further enhancing the show’s business potential.

FITUR 2015

FITUR BOOSTS BUSINESS FORUM PROFILE

INTERNATIONAL TOURISM TRADE FAIR (FITUR)

EAST MEDITERRANEAN INTERNATIONAL TOURISM AND TRAVEL EXHIBITION (EMITT)

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DECEMBER 2015