FEBRUARY 2016 - ISSUE 76
03 ONSITE: KUWAIT
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EXCLUSIVE
Shopping 08 EXPLORE
14 Fujairah VISIT: RAS AL KHAIMAH
TOUR
16 Thailand
23 Rendezvous
MARKET UPDATE
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TRAVEL TRADE PUBLICATIONS MANAGING EDITOR Mary Kammitsi mary@traveltradeweekly.travel
CAPA: USD441 BILLION IN AIRPORT INVESTMENTS
ASSISTANT EDITOR Maria Kazeli SENIOR JOURNALIST Rita Kasziba JOURNALIST Pauline Shahabian CONTRIBUTOR Ana Mladenovic PRESS Maria Demetriadou Inna Armeanu DESIGN & LAYOUT Elena Stylianou WEB & BUSINESS DEVELOPMENT MANAGER Savvas Kammitsis DIRECTORS Andreas Constantinides Mary Kammitsi HEADQUARTERS T.T.W. Travel Trade Weekly LTD P.O. Box 25255, Nicosia 1308 Cyprus Tel: +357 22 021607, Fax: +357 22 103670 WEBSITE www.traveltrademena.travel EMAILS info@traveltradeweekly.travel sales@traveltradeweekly.travel editorial@traveltradeweekly.travel PRINTED IN CYPRUS Cyprinters Ltd P.O. Box 58300, CY-3732, Limassol, Cyprus Tel: +357 25 720035, Fax: +357 25 720123 Email: info@cyprinters.com
Spending on airport construction projects globally has risen to over USD441 billion, according to the Centre for Asia Pacific Aviation (CAPA).
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ased on data released by the organisation, there are some 2,520 projects under development around the world, with the Middle East accounting for a large portion of these ventures. The UAE alone represents USD32.7 billion worth of airport investments underway or in the planning stage. Dubai’s Al Maktoum International Airport for example entails an investment of over USD8 billion, while Dubai International is undertaking a USD7.8 billion airport and airspace expansion programme to boost capacity to 90 million travellers. This comes in line with Dubai Airports’ plans to double the emirate’s passenger handling capacity to 200 million by 2045.
WORLDWIDE REPRESENTATIVES Representative for North, South & Central America, and the Caribbean: Neil Strickland GlobeTM Tel: +19542969515 neil@globetm.com
DUBAI DUTY FREE: USD1.93 BILLION SALES Dubai Duty Free
Representative for Indian subcontinent: Faredoon Kuka RMA Media Tel: +912229253735 kuka@rmamedia.com
MENA EXCHANGE RATES
as of COUNTRY
2
29.1.2016 CURRENCY 1USD=
Bahrain (BHD)
Dinar
0.37
Jordan (JOD)
Dinar
0.71
Oman (OMR)
Rial
0.39
Qatar (QAR)
Rial
3.64
Saudi Arabia (SAR)
Riyal
3.75
UAE (AED)
Dirham
3.67
Algeria (DZD)
Dinar
107.28
Egypt (EGP)
Pound
7.82
Iran (IRR)
Rial
30,182.30
Iraq (IQD)
Dinar
1,107.07
Kuwait (KWD)
Dinar
0.30
Lebanon (LBP)
Pound
1,507.50
Libya (LYD)
Dinar
1.39
Morocco (MAD)
Dirham
9.89
Syria (SYP)
Pound
188.81
Tunisia (TND)
Dinar
2.03
Yemen (YER)
Rial
214.64
Dubai Duty Free (DDF), which incorporates the airport retail operation and its leisure division at both Dubai International and Al Maktoum International Airport, announced turnover of AED7.06 billion (USD1.93 billion) for 2015.
T
he figure includes all duty free sales which reached AED6.89 billion (USD1.89 billion). The highest sales for the year were recorded in December 2015 when numbers touched AED721.87 million (USD197.77 million). Overall, 26,848,832 sales transactions were registered, which is an average of 73,558 per day across both locations. Perfumes continued to be the highest performing category representing 16.5 percent of total annual sales.
FEBRUARY 2016
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ONSITE KUWAIT
ALL ABOUT THE HIDDEN
Treasure
TOURISM IS PENETRATING THE ONCE IGNORANT KUWAITI MARKET AND IS GRADUALLY BECOMING A NICHE SEGMENT WHICH REQUIRES ATTENTION AND CAREFUL NURTURING TO REACH ITS FULL POTENTIAL. GOVERNMENT AND HOSPITALITY PLAYERS ARE FULLY COMMITTED TO ACHIEVE JUST THAT.
MARIA KAZELI WRITES
W
ith oil prices dramatically dropping in the past few months, Kuwait – just like many other countries in the Gulf – is compelled to seek other sources of revenue and exploit its geographical position and political stability to further accelerate opportunities in the promising tourism sector. Nabila Al Anjari, general manager, Leaders Group for Consulting and Development, the representative of World Tourism Organization in Kuwait, confirmed, “Factors affecting the drop in oil prices and the impact on budget surplus as well as income overall, are an indicator today that Kuwait should look to generate income from other sectors to cover losses to its budget.” A report issued by the group shows that despite government expenditures exceeding USD11 billion, Kuwait’s tourism industry falls behind other Gulf countries in terms of infrastructure, number of travellers as well as income generated by the sector. In sharp contrast, the national GDP is second in the GCC after Qatar, reaching USD173 billion annually, equivalent to USD43,250 per capita. After June 2015, the industry as a whole experienced a significant decline in business which, according to Peter Schuler, general manager, Symphony Style Hotel, Kuwait, was related to various factors, including the plunge in
KUWAIT IN BRIEF Capital: Kuwait City Currency: Kuwaiti Dinar (KWD) Language: Arabic Population: 3.3 million Calling Code: +965 Capital Time Zone: GMT +3:00
FEBRUARY 2016
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INSIDER TIPS oil prices, the regional political unrest and the unfavourable circumstances at the country’s stock market during that period. “[This year] looks very challenging because of the drop in MICE business but the most influencing factor will be the decline in oil prices as Kuwait is known for its generous government spending; yet we still believe that the corporate and MICE segments connected to the new projects springing up will help drive business,” projected Schuler. As per World Travel & Tourism Council, the destination is expected to have welcomed nearly 300,000 international tourists in 2015 and with improved transport infrastructure, an expanded hotel portfolio and a raft of new leisure and entertainment options, the industry is set to continue to grow bit by bit. STEPS TO SUCCESS “The tourism sector is becoming [highly important] to Kuwait, seeing how the government is starting to take development initiatives that are becoming a reality in time. Kuwait has plenty of potential in this regard, and there are many plans to develop infrastructure, upgrade tourism facilities and introduce new projects that are already underway,” confirmed Hakan Petek, general manager, Jumeirah Messilah Beach Hotel & Spa, Kuwait. With tourism becoming an emerging niche segment for the destination, the government, among other initiatives, is taking steps to establish a general authority that would take full responsibility of the sector, as Al Anjari disclosed. In addition, infrastructural upgrades are in process on various fronts, with the Ministry of Communications working on the implementation of Kuwait Metropolitan Rapid Transit System. The project – which is expected to help define the future
Major attractions in Kuwait include Kuwait Towers which comprise two major towers and a minor tower and are considered one of the most popular landmarks in the country. Dhow Harbour is the perfect place to see the dhows and old sailing ships that were used for fishing and coastal trading in the past. Failaka Island is one of the most visited tourist destinations in the country. It is located 20km from Kuwait City, along the northern coast of the Persian Gulf.
direction of public transport in the country – paving the way for further public transportation developments – will comprise 69 stations covering a total length of 160km. Unfolding in five phases, the system is to commence operations in 2020. Likewise, the new passenger terminal at Kuwait International Airport is scheduled for completion in the coming months. “Airports across the Middle East, and the GCC in particular, are undergoing massive developments as governments aim to increase capacity and improve services in line with the subsequent growth in passenger traffic and demand. Throughout the emerging markets, a total of USD50 billion has been allocated for airport projects; in Kuwait, USD6 billion was earmarked for the expansion of its international airport,” revealed Yousef Sulaiman Al Fouzan, director general, Directorate of General Civil Aviation, Kuwait, on the occasion of the annual Emerging Airports Conference and Exhibition 2015, held in the country. The expansion will increase the airfield’s capacity from six to 13 million and up to 25 million passengers per year by 2025. Meanwhile, other developments within the country’s aviation market continue to fuel hoteliers’
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ONSITE KUWAIT
optimism, with Schuler reporting that while the implementation of the national tourism strategy has been stalled for the past years, ambitious plans set out for Kuwait Airways will be the brick on which to build a solid base for the tourism industry. Indeed, the flag carrier has embarked on a phased commercial strategy to enhance its network and flight schedule, and is progressively withdrawing from poorly-performing routes which are not expected to contribute to profitable development, whilst also developing more direct frequencies to key destinations. In line with this, Kuwait Airways suspended services between London and New York, Kuala Lumpur and Jakarta, as well as operations from Kuwait to the two Asian capitals, as well as Sohag and Alexandria. Nevertheless, as part of its fleet renewal strategy, the airline has agreed with Airbus to receive 25 new jets, including 10 A350-900s and 15 A320neos. Rasha Al Roumi, chairperson, Kuwait Airways, commented that the deal will strengthen the carrier’s long-haul route development whilst the A320neo will further boost its regional network. In another positive development, privately-owned Jazeera Airways’ financial results in the first nine months of 2015 indicated that net profit surged 11.7 percent year-on-year, touching KWD14.47 million (USD47.69 million). A MATTER OF OPENING UP According to data released by Arabian Travel Market research, Kuwait has around 7,256 hotel rooms with a further 1,958 units and up to seven contracted hotels and resorts in the pipeline. In light of this, Schuler commented, “The hospitality industry in Kuwait is no doubt growing and we experienced the opening of several five-star hotels, including our hotel, and are expecting to see some more international chains entering the market in the next three to five years. This expansion is a clear indication that investors are seeing opportunities and is probably a thorough insight of what the future is bringing.” However, several challenges remain and as Mazen Al-Mhanna, director of sales and marketing, Sheraton Kuwait, a Luxury Collection Hotel, disclosed, the main one is the insufficient leisure tourism segment. As a country famous for its hospitality, Kuwait should be able to attract more visitors, he continued. With Saudi Arabia and the other GCC states proving invaluable feeder markets to the sector, Hassan Hassanein, general manager, Mövenpick Hotel Kuwait, added that there has been a slight increase in leisure guest volumes mainly from Qatar and Bahrain. “Kuwait’s tourism sector is dominated by the corporate and government segments, especially due to the country’s natural
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resources and high spending power. Yet, the country is also a haven for visitors from neighbouring countries, who visit mostly during the weekends and holidays,” Hassanein explained. Petek corroborated that with Kuwait being a family-oriented destination, family tourism is a big source of attraction for visitors from the GCC, especially from Saudi Arabia, Qatar and the UAE. He further elaborated on the nation’s comparative advantages. “Family ties continue to be a strong point, in addition to other aspects such as shopping and the availability of international brands. Moreover, Kuwait has the appeal of possessing an authentic cultural experience. It may be a lesser known attraction to international
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Kuwait’s national GDP is second in the GCC after Qatar, reaching USD173 billion annually
FEBRUARY 2016
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ONSITE KUWAIT
visitors but that itself can have an exotic appeal that can boost tourism,” added Petek. George Aoun, cluster general manager, JW Marriott Hotel Kuwait City, Courtyard by Marriott Hotel Kuwait City and Residence Inn by Marriott Kuwait City, explained why the country is an ideal leisure destination, saying, “Kuwait is a rich source of cultural assets that range from modern museums filled with historical arts and artifacts to ancient archaeological sites. The country is also known for its splendid shopping [opportunities]. Therefore, travellers will find plenty of things to do and see in the country.” Hassanein deemed that Kuwait needs to look to many channels that attract international markets and focus its attention on positioning itself as a global player. As he said, the implementation and ongoing improvements of the new visa scheme is certainly a major step in the right direction towards opening up the country to overseas visitors. Schuler concluded, “[Kuwait] has so many hidden treasures to offer. There are impressive museums, islands and sightseeing which no doubt will help attract international visitors.”
FEBRUARY 2016
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VISIT RAS AL KHAIMAH
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BRAND NEW
Ras Al Khaimah AIMING TO ATTRACT ONE MILLION VISITORS BY THE END OF 2018, RAS AL KHAIMAH IS FINE-TUNING A NEW BRANDING CAMPAIGN FOR THE EMIRATE TO CREATE A DISTINCTIVE DESTINATION IMAGE.
RITA KASZIBA WRITES
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RAS AL KHAIMAH IN BRIEF Country: UAE Currency: Emirati Dirham (AED) Language: Arabic Population: 300,000 Calling Code: +971 Time Zone: GMT +4:00
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ollowing a historic year in 2014, when guest nights climbed a whopping 72 percent year-on-year to 2.14 million and total revenue rose 44 percent, in 2015, the emirate once again lived up to its title as one of the fastest-growing destinations in the region with arrivals estimated to have jumped 6.8 percent. “Ras Al Khaimah has seen a significant increase in visitors over the past few years, with 2015 being no exception,” claimed Haitham Mattar, CEO, Ras Al Khaimah Tourism Development Authority (TDA), further disclosing that both existing and emerging markets continue to deliver strong results with the UAE, the UK, Germany, India and Russia being the top performers. Mattar referred to STR Global’s statistics which showed an 8.8 percent rise in occupancy levels between January and November 2015, demonstrating the emirate’s growing popularity. Taking into consideration the current annual growth rate and the leadership’s ambitions, by 2018, one million travellers are expected to make their way to Ras Al Khaimah, further increasing tourism’s contribution to the emirate’s GDP, which currently stands around 2.5 percent. “Business in 2015 significantly grew as compared to 2014, with new markets entering the destination,” reaffirmed Rabih Abou Mrad, general manager, Golden Tulip Khatt Springs Resort & Spa. A similar trend was reported by Sami Kaplanci, general manager, Rixos Bab Al Bahr, who revealed a 20 percent increase in room nights and occupancy over 2014. “The tourism market in Ras Al Khaimah is dynamic and is constantly changing and developing,” attested Kaplanci, attributing the continuous growth in figures partly to the greater number of airlines operating to Ras Al Khaimah (RAK) International Airport. “Travelling to the emirate has never been easier,” he claimed. In fact, as Mattar disclosed, some 7,100 seats per week are being offered in and out of Ras Al Khaimah by Air Arabia alone, and a total of 425,000 seats per annum by all the airlines flying to the destination. As of
FEBRUARY 2016
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VISIT RAS AL KHAIMAH
February 2, Ras Al Khaimah will be connected to more than 170 destinations across the globe, supporting the tourism body’s ambition to reach out to a wider pool of potential visitors. As Mattar explained, a key objective for the authority is to diversify sources. While a firm focus remains on the core markets, including Western Europe, UAE, India and Russia, the organisation is also keen on penetrating China, other GCC countries, Eastern Europe and Scandinavia. To this end, Ras Al Khaimah TDA recently signed agreements with two charter flight companies to operate services to the emirate. From October 2015 up until May, Sun Express, owned by German tour operator FTI would fly some 40,000 holiday-makers to Ras Al Khaimah on eight services per week, while Itaka Travel Agency from Poland is expected to transport 20,000 travellers on one weekly flight. In addition, as Mattar pinpointed, Qatar Airways will now also operate daily services to the emirate, connecting Ras Al Khaimah with a plethora of key markets via Doha. “We plan to further expand our routes and partnerships within the public and private sectors in the coming years,” pledged Mattar.
RAK GOES BIG In fact, over the past months, RAK International Airport received a high volume of charter flights from flynas, as well as from Germany, Russia, Poland and Latvia. “RAK International Airport is becoming known amongst European charter operators as one of the leading charter airports in the region,” claimed Mohammed Qazi, CEO, RAK International Airport, adding that by focussing on efficiency and productivity, the airfield offers lower cost points making it favourable for aircraft operators. “This is also coupled with the growth of tourism and increase in hotel room inventory. We expect to see further growth in this sector during this year and beyond,” added Qazi, noting that for smaller airlines, low-cost carriers (LCC) and charters, Ras Al Khaimah offers an ideal alternative to the larger UAE airports. For this year, Qazi expects a 20 percent increase in aircraft movements, driven by Qatar Airways’ new services, due to begin this month, and the arrival of an Indian LCC in April. In addition, April will also mark the launch of maintenance, repair and overhaul operations.
RAK MEANS BUSINESS In order to distinguish Ras Al Khaimah from the other emirates, Ras Al Khaimah TDA has been busy creating a new identity for the location, promoting it as a world-class destination of choice for authentic Arabian culture and experiences. To better indentify source markets and reposition the emirate, the authority teamed up with TNS Global Marketing. “Breaking down these insights by market and traveller type allows us to target stakeholders effectively with strategically planned content through marketing, communications, advertising and trade relations,” commented Mattar, further disclosing that the authority aims to leverage the wider spectrum of the tourism sector with a new brand and marketing campaign, which is set to be launched soon and will aim to reposition the destination on the global stage. “The revamped brand will take into account the broad tourism offering, including business, events, culture, adventure, beach as well as families,” elaborated Mattar. “The role of the marketing outreach will be twofold – firstly, to showcase Ras Al Khaimah’s rich and varied offering […], secondly to expand our operator and stakeholder partnerships. The emirate is also developing a city application [...] in order to offer information to visitors at their fingertips.” Exploiting niche sectors is indeed a much talked-about subject in Ras Al Khaimah with Abou Mrad also stressing the significance of MICE. Along parallel lines, Kaplanci added, “There are huge possibilities that Ras Al Khaimah will become the destination for meetings and events. At Rixos Bab Al Bahr, we focus on corporate meetings, events and retreats, in addition to other private events. With the largest and most prestigious conference centre in Ras Al Khaimah, combined with our allinclusive offering, it is an ideal choice for both small and larger scale events.” As Mattar pinpointed, in 2015, the emirate played host to a number of events,
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VISIT RAS AL KHAIMAH TRAVEL TIME FROM RAS AL KHAIMAH
Burj Khalifa
60 minutes
Dubai International
45 minutes
Oman, Musandam border
30 minutes
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Meanwhile, Golden Tulip MENA is gearing up for a new launch. Owned by Action Hotels, the 102-room Tulip Inn Ras Al Khaimah is expected to welcome its first guests in March. Talking about the three-star property, Amine Moukarzel, president, Golden Tulip MENA, said, “We are adding a budget hotel in Ras Al Khaimah to our existing four-star hotel, Golden Tulip Khatt Springs, offering local and incoming businessmen and tourists the opportunity to explore Ras Al Khaimah at their convenient budget.” Marriott International is the newest hotel heavyweight to join the emirate’s hospitality scene with the five-star 300-key Ras Al Khaimah Marriott Resort scheduled for a 2019 launch. All these projects are set to help better indentify Ras Al Khaimah’s key strengths and attract one million visitors by the end of 2018. Yet, the emirate does not want to compete with other destinations. “Dubai and Abu Dhabi are wonderful destinations and already wellknown and established in the minds of travellers around the world,” said Kaplanci. “We do not see Ras Al Khaimah as a competitor to other emirates, rather the perfect complement to an enhanced UAE experience.”
placing it in a strong position to attract further interest. “The emirate aims to continue to bolster its meetings and incentives offering to leverage its appeal to international business travellers. This [also means] a broader accommodation portfolio. Hotels and resorts will be aligned with destination offering requirements such as the specific needs of business travellers,” continued Mattar. COMPLEMENTING EACH OTHER Hoteliers are in fact very much keen on supporting the tourism authority’s ambitions and are doing their part in repositioning Ras Al Khaimah. Hilton Ras Al Khaimah, Hilton Worldwide’s very first property in the emirate that opened 14 years ago, is for example undergoing a complete transformation. As Mohab Ghali, country manager, Ras Al Khaimah, Hilton Worldwide, explained, the property will open as Hilton Garden Inn at the end of the fourth quarter of the year. “Hilton Worldwide is driving Ras Al Khaimah as a diverse destination forward with exciting new marketing activities throughout the year,” said Ghali, adding that DoubleTree by Hilton Resort & Spa, Marjan Island has also almost completed the extension of the new Bay Club rooms. Al Marjan Island, the 2.7 million square metre manmade destination is envisioned to host a total of 30 hotels, entertainment, food and beverage and shopping outlets along with theme parks. One of the latest hospitality giants on the island is AccorHotels that has taken over an already operational establishment in 2015, bringing international standards and a trusted name to the destination. “The business of Marjan Island Resort & Spa, managed by AccorHotels is improving continuously since the signing of the management agreement with AccorHotels,” explained Saif Mseis, director of sales, Marjan Island Resort & Spa. “We are expecting to see constant growth and the exploitation of new markets during the coming months.”
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FEBRUARY 2016
EXCLUSIVE SHOPPING TOURISM
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A World of
Wonders GONE ARE THE DAYS WHEN SHOPPING CENTRES ENTERTAINED LOCALS TO A MENIAL DEGREE, AS THE MIDDLE EAST ENTERS THE GOLDEN AGE OF SHOPPING AS A LEGITIMATE TOURISM SEGMENT IN ITS OWN RIGHT.
PAULINE SHAHABIAN WRITES
“S
hopping is becoming an increasingly relevant component of tourism,” stated Taleb Rifai, secretary general, World Tourism Organization (UNWTO), elaborating that from a visitor’s perspective, shopping can be a key determinant for travel destination choice as the segment can be identified as an attraction itself. Rifai further posited that shopping is one of the major categories of tourist expenditure and represents a significant source of income for local communities with a multi-pronged effect on economic development. Hence, destinations have an immense opportunity to lure visitors by enhancing authentic and unique shopping experiences which add value to their tourism offering while reinforcing and defining their branding and image.
FEBRUARY 2016
In this respect, UNWTO has taken strides to shed light on the segment and its growing importance to the industry as a whole. The organisation released Global Report on Shopping Tourism which analyses the latest trends in the sector, providing insight into key success factors for destinations aiming to develop this segment. The study also shows how public–private collaborations can channel the sector’s innumerable positive effects as it explores the economic impact and provides an overview of strategies and priorities employed by tourism stakeholders in order to foster sustainable growth. “The key element of success is no doubt a holistic approach among all players – tourism companies, retailers and public authorities – to address product development and marketing,” highlighted Rifai.
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EXCLUSIVE SHOPPING TOURISM Dubai Shopping Festival 2016 Facts
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footwear, food, health and beauty, pharmacy, optics and home furnishing brands. Rony Mourani, general manager, Mall of Qatar, enthused, “We have not seen any slowdown in the retail community. The Mall of Qatar reflects the commitment of the developers to Qatar’s economic diversification as well as human and social development through the opportunities and jobs that the development will create during construction and upon completion.” Hailed as the first outlet concept shopping destination in the region, Dubai Outlet Mall’s marketing efforts has helped build consistent awareness and brand recall through interactive events and promotions targeting both residents as well as international tourists, stressed Vishal Mahajan, director, Dubai Outlet Mall. The venue has witnessed consistent growth in footfall from within MENA, and in 2015, 17 percent of its visitors hailed from the Indian subcontinent, 11 percent from Iran, eight percent from China and seven percent from Russia. INDISPENSABLE PARTNER
A 32-day extravaganza (January 01 – February 01) This year marked the festival’s 21st edition Held under the all-embracing slogan One World. One Family. One Festival Over 150 unique events and activities, featuring live entertainment, fireworks, raffles and concerts
Over and above the direct contribution shopping centres have on the economic development of destinations, they also have the power to drive hospitality business. Among the key features accommodation establishments in the region tend to emphasise is their close proximity to shopping districts. Samir Arora, general manager, Ramada Downtown Dubai, stated that the hotel, which is a 15-minute walking distance from The Dubai Mall, witnessed robust demand during the emirate’s two popular annual shopping events – Dubai Shopping Festival and Dubai Summer Surprises. The property was also completely booked during both Eid holidays, as its convenient location attracted shopping tourists predominantly from the GCC and the Indian subcontinent. Another noteworthy mention is Dubai’s Kempinski Hotel Mall of the Emirates which is directly attached to one of the region’s biggest shopping and entertainment destinations, Mall of the Emirates. “We have seen a steady increase in the number of guests who visit mainly for shopping,” highlighted Alexander Suski, director of sales and marketing, Kempinski Hotel Mall of the Emirates, who also noted that clients of the hotel spend the majority of their day in the mall and return to the hotel in the evening to utilise the spa and swimming pool, ensuring a holistic experience.
The subsequent interest generated by the study led UNWTO to launch the first Conference on Shopping Tourism and the Shopping Tourism Network, a platform to act as a forum within the organisation’s Affiliate Members Programme, providing opportunities to interact, share and access information related to the segment. GROWING APPEAL “The MENA region has an immense potential to develop this growing segment, especially considering that it can easily attract some of the higher regional spenders in travelling abroad, such as Saudi Arabia and the UAE,” noted Rifai. Indeed, shopping centres are propping up across the region entailing overall entertainment appeal. Among the most anticipated arrivals is Mall of Qatar, a shopping and entertainment destination spread over a total built-up area of 500,000m2, slated to open in August. The establishment is expected to host an estimated 20 million visitors in its first year of operation, boasting international luxury and high-street fashion,
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EXCLUSIVE SHOPPING TOURISM
FRESH APPROACH The region also draws in large crowds seeking a great shopping experience during a bouquet of shopping festivals. Apart from vast sales, these events are complemented by various entertainment and grand prizes which add to the excitement and appeal of the destination, as a whole fuelling the potential to attract travellers from across the globe. These festivals provide also another opportunity for the region’s hospitality stakeholders to cash in on shopping tourism. First Central Hotel Apartments, Dubai strategically took advantage of the 21st edition of Dubai Shopping Festival by offering a discount on room bookings for the duration of the event. Moreover, Al Bustan Centre & Residence, Dubai also put forth a line-up of promotional activities during the 32-day Dubai Shopping Festival. “Shopping tourism is very important to the hotel and the entire MENA region for it is a profitable tourism business. Shopping and spending tourists are substantial contributors to the retail revenue and can boost the hotel revenue and occupancy as well,” posited Moussa El Hayek, chief operating officer, Al Bustan Centre & Residence, explaining that tourists whose main purpose is to shop will utilise the services of the hotels giving a greater incremental revenue percentage as well as leverage properties’ occupancy to the maximum. “I trust that among the great opportunities that tourism can generate in the MENA region, shopping is a major one, and we already see many destinations such as Dubai and others position [themselves] strongly in this area,” concluded Rifai.
MALL OF QATAR HIGHLIGHTS
OVER
500,000m
2
500
OF TOTAL BUILT-UP AREA
256,000m2 OF GROSS LEASABLE AREA
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RETAIL STORES
SLATED TO OPEN IN AUGUST
2016
OVER
100 FOOD AND BEVERAGE UNITS
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EXPLORE FUJAIRAH
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TURNING HEADS TOWARDS
Fujairah
BEING LOCATED CLOSE TO TOURISM GIANTS, DUBAI AND ABU DHABI, FUJAIRAH’S TOURISM SECTOR RECOGNISES THE NEED TO DIFFERENTIATE ITSELF AND EFFECTIVELY COMMUNICATE ITS UNIQUE OFFERINGS AND VALUE PROPOSITION TO CLIENTS AND PARTNERS.
ANA MLADENOVIC WRITES
“E
ffective product promotion is one of the necessities to attract new customers. A strong set of promotional strategies will keep your current customers and get new ones as well,” explained Ahmad Hashem, general manager, Concorde Fujairah Hotel. As he further revealed, the property’s team uses a varied approach to promotion, relying on visits to clients, cold calling, social media, SMS campaigns as well as email marketing, among others. Equally versatile is the strategy of Radisson Blu Resort Fujairah, as Inessa Verkhovskaya, cluster assistant director of sales, leisure, Radisson Blu Resort Fujairah, revealed. “The most effective means of promotions we currently have are several and quite diversified,” disclosed Verkhovskaya. “We have a strong participation in road shows and exhibitions on a regional and international level; we make an extensive use of social media platforms and keep our website frequently updated with the latest special offers.” However, one promotional tool stands out as particularly successful, according to Verkhovskaya. “Additional and quite effective tools are fam trips, which allow us to build strong and persisting relationship with new partners whilst making them live our resort experience,” she insisted. #GETTINGSOCIAL
FUJAIRAH IN BRIEF Country: UAE Currency: Emirati Dirham Language: Arabic Population: 192,000 Calling Code: +971 Time Zone: GMT + 4:00
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In today’s world, not being present on social media is unthinkable – it is not only crucial for brand and property visibility, but is an increasingly valued avenue for two-way communication with consumers. The team at Le Méridien Al Aqah Beach Resort takes this a notch further, leveraging the power of these platforms to provide bespoke guest experience. “We try to keep our social media channels engaging and also use these platforms to communicate effectively with our guests, responding to their queries in record time,” said Patrick Antaki, general manager, Le Méridien Al Aqah Beach Resort and Al Maha, a Luxury Collection Desert Resort & Spa. Communication with guests is also highly appreciated by Karim Zaki, general manager, Novotel, ibis and Adagio Fujairah, who highlighted Instagram as the most interactive platform for his cluster of properties.
FEBRUARY 2016
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EXPLORE FUJAIRAH
“Our fans are sharing their moments with us using hashtags such as #fujairahpoolparty, #summerinfujairah and others,” he enthused. The power of social media is not only leveraged by local hoteliers, but has also been recognised by Fujairah Tourism & Antiquities Authority, which is also present on Facebook, Twitter and Instagram. “All our social media is active, and our Instagram is active almost on a daily basis,” boasted Saeed Alsamahi, general manager, Fujairah Tourism & Antiquities Authority. FACE TO FACE While online channels and social media are seen as crucial to a business’ success – even more so when it comes to travel and tourism – nothing beats face-to-face communication, be it at an exhibition, on a sales trip or a road show. Local tourism and hospitality experts are unanimous in recognising the value and opportunities presented by exhibitions, and are attending those that cover their key markets. The emirate’s offerings will be showcased by Fujairah Tourism & Antiquities Authority at this year’s editions of ITB Berlin, Riyadh Travel Fair, Arabian Travel Market in Dubai, OTDYKH International Russian Travel Market in Moscow and World Travel Market London. As Alsamahi revealed, the authority also has India on its radar for the future. While local hotels often exhibit alongside Fujairah Tourism & Antiquities Authority at major exhibitions, many of them also look for opportunities to reach out to their niche markets. “Exhibition at trade shows is a great way to advertise and create brand awareness for specific target markets,” confirmed Hashem. Concorde Fujairah Hotel, known for its alcohol-free policy, is promoting itself at events relevant to Halal tourism, as well as the CIS outbound luxury market, in addition to the standard ones mentioned above. Novotel, ibis and Adagio Fujairah, on the other hand, with their expansive meetings and events facilities, are mainly focussing on MICE-related trade shows, according to Zaki. Road shows are another effective face-to-face selling and promotional tool highly praised by Fujairah’s hoteliers. Radisson Blu Resort Fujairah’s team will, for example, hit the road this year to join its tour operator partners in Russia, Eastern Europe, Azerbaijan and Georgia. And in the future, as Verkhovskaya revealed, the management is evaluating several trade shows and exhibitions in China, as it is one of the new emerging markets for the hotel at the moment. INDISPENSABLE AGENTS While new technology did open up novel sales avenues, these still cannot replace the value generated by the loyalty and support of travel agents. Maintaining these mutually beneficial relationships ranks high on the agendas of local hospitality experts, and the means to do this are many. “We have strong relationships with regional and local partners, built through frequent visits, follow-ups and participation in joint marketing campaigns, as well as promotions and commission on business volumes,” Verkhovskaya elucidated, highlighting that the team is particularly proud of the special support that tour operators and travel agencies are providing online. “Apart from newsletter and mailing campaigns, classic tour operators focus and work mainly on their own webpage with the aim to engage and retain visitors for a longer time to materialize bookings. Such partners provide us with banners and top spots in their listings so that they increase our exposure and eventually our revenue,” she explained. Regular communication is also seen as crucial to a good relationship with agents by Concorde Fujairah Hotel, which has prepared special contracted room rates for them this year, as well as special discounts at all food and beverage outlets.
With their versatile and proactive strategies in place for this year, there is no doubt that Fujairah’s hoteliers will manage to maintain solid occupancy levels and revenues, consolidating their presence in existing key markets and opening up avenues towards new, emerging ones.
FEBRUARY 2016
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TOUR THAILAND
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BEYOND A
Welcome THAILAND IS EMERGING AS A FAVOURITE FOR MIDDLE EASTERN TRAVELLERS, BE IT FOR A FAMILY HOLIDAY, A WELLNESS ESCAPADE OR A COUPLES’ GETAWAY; AND THE COUNTRY IS DETERMINED TO NOT ONLY WELCOME BUT WOW THIS LUCRATIVE MARKET.
ANA MLADENOVIC WRITES
T
he MENA market is on the radar of Thai hoteliers, both for its increasing share in figures as well as due to the fact that Arab visitors generate bountiful revenue. “[MENA] is an important source market, representing five percent of total arrivals,” confirmed David Arul Pragasam, director of sales and marketing, Angsana Laguna Phuket, revealing that in 2015, the performance of the segment improved 20 percent compared to 2014, and it is expected to surge a further 15 percent this year. The growth potential of the region was stressed by Holman Ho Mung Fong, group director, sales and marketing, Dusit International, who noted that business from MENA has been picking up in 2015. “The numbers are still growing, especially with our website now being also available in Arabic and with our sales offices in Dubai, as well as the new one in Saudi Arabia.” The region is also one of the highest growth segments for Grand Hyatt Erawan Bangkok, confirmed Khemwanta Tangon, marketing communications manager, Grand Hyatt THAILAND IN BRIEF Erawan Bangkok. “Our [numbers from] MENA grew over 25 percent [in 2015] thanks to the launch of our new, renovated guestrooms in late 2014,” Tangon explained, assuring that the region will continue to be a top priority for the management. Capital: Bangkok ACCOMMODATING AND BEYOND The affinity of Middle Eastern voyagers for all things lavish and luxurious is well-known amongst hoteliers, and Thai hospitality experts recognise and cater to this aspiration.
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Currency: Thai Baht (THB) Language: Thai Population: 67 million Calling Code: +66 Capital Time Zone: GMT +7:00
FEBRUARY 2016
TOUR THAILAND “[MENA] is a market that books our premium resorts and premium rooms. In order to facilitate these travellers, we have special services offered and tailored to their requirements,” enthused Michelle Jamieson, corporate director, marketing and communications, international, Central Hospitality International (CHi). “At CHi, we take into careful consideration the cultural sensitivities of our guests and are able to meet additional requirements such as spacious accommodations, luxury and privacy,” she noted, further highlighting the availability of exclusive Arab family floors, female housekeeping staff, ladies’ spa sections, private lounge areas for women and children by the hotels’ waterparks so that families can enjoy privacy. For couples and honeymooners, CHi has properties in secluded locations, such as Centara Grand Beach Resort & Villas Phuket, where they can enjoy private amenities, including pool villas, suites and penthouses. Privacy is also guaranteed at Conrad Koh Samui, where guests can choose from a collection of 81 free-standing luxury villas, all with their own swim-
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2016 Openings AVANI RIVERSIDE BANGKOK HOTEL
MÖVENPICK SIAM HOTEL PATTAYA
CENTRA MARIS RESORT JOMTIEN
CENTRA PHU PANO RESORT
ming pools and balconies overlooking the Gulf of Thailand. “Apart from ocean-view pool villas suitable for honeymooners and couples, the resort also offers ocean-view two- and threebedroom pool villas at the residential wing, which are perfect for families or groups of friends who wish to share the ultimate vacation experience,” recommended Benjawan Meksakul, business development manager, Conrad Koh Samui. TARGETED PROMOTION This year, to further boost arrivals from MENA, industry stakeholder are determined to fine-tune their promotional efforts. “It has been forecast that Muslim tourists will spend almost USD200 billion globally by 2020, and Thailand is an extremely popular destination for this fast-growing market. […] We recognise the potential of this market and will increase our sales and marketing efforts in the [MENA] region this year, especially in terms of online marketing,” attested Olivier Berrivin, managing director, international operations, Asia, Best Western International, revealing that the company plans to expand its range of partnerships with MENA partners.
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Strengthening relations with the region’s travel trade is also a priority for Tourism Authority of Thailand (TAT), which kick-started the year with a trip in Bangkok and Pattaya for 30 Iranian travel agents and social media influencers. “The fam trip forms part of TAT’s plans to promote Thailand as a Muslim-friendly destination to the Iranian market with highlights on luxury, family and couples’ activities,” reaffirmed Chalermsak Suranant, director, Dubai and Middle East office, TAT. Iran, like the rest of the region, represents an important source market for the Kingdom as between January – November 2015, the volume of arrivals from the country rose 30 percent to reach 81,404. To further boost the destination’s
credentials as a Muslim-friendly destination, Halal Science Centre, together with its partners, hosted the annual Thailand Halal Assembly in Bangkok at the end of 2015. Yuthasak Supasorn, governor, TAT, said on the occasion, “Thailand welcomes thousands of Muslim tourists from all over the world every year. These numbers will grow further […] hence, it is very important for Thailand to have the necessary products and services catering to the Muslim market.” FEBRUARY 2016
TRAVEL TALK
DIRECTOR, AIRPORT SHOW
RESORT GENERAL MANAGER, MADINAT JUMEIRAH
MARGARET PAUL
We have made tremendous progress
“Since embracing the Green Globe programme in 2014, we have made tremendous progress and seen year-on-year improvements. We witnessed savings in our electricity and water consumption and this has only been possible thanks to the dedication, efforts and teamwork of all Madinat Jumeirah colleagues who are wholly committed to the environmental, social and commercial benefits of the initiative.”
GENERAL MANAGER, BANANA ISLAND RESORT DOHA BY ANANTARA
DANIYAL QURESHI
PRESIDENT, EMIRATES
“2015 [was a year] of considerable growth for Emirates as we continued to steer our course despite the headwinds of regional conflict, unfavourable currency impact, and shaky business and consumer confidence in many global markets. Emirates has come out strong, as our mindset, combined with our fleet and network strategy has enabled us to absorb shocks and maximise opportunities.”
THOMAS FEHLBIER
TIM CLARK
Emirates has come out strong
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The Middle East aviation sector is among the highest growth markets “The Middle East aviation sector is among the highest growth markets in the world. With airlines across the world expecting over 3.7 billion passengers this year, and the Middle East taking a high share of this, airport expansion is imperative. This expansion also brings in opportunities for product and service providers in the aviation industry and allied sectors and the Airport Show will provide an ideal platform for industry players to tap into these opportunities worth billions of dollars.”
We are […] looking for new products and services “Banana Island Resort Doha by Anantara takes pride in offering our guests the very best in modern luxury for an unparalleled experience that makes their stay even more memorable. We are constantly looking for new products and services that enhance our portfolio and add more value to our guests’ stay, helping position us at the top of our game. The launch of the first ever Elemis Biotec machine in Qatar at our Anantara Spa is an exciting development for us, and is a strong testament to our commitment to create a holistic space […].”
TRAVEL TALK IS YOUR SPACE – this is a casual forum for travel industry professionals to discuss current issues and share stories. We want to hear from you, so send your comments, questions, frustrations and observations to editorial@traveltradeweekly.travel
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FEBRUARY 2016
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TRAVEL CHANNELS
SMARTPHONES DETRIMENTAL TO MEETINGS
OMAN AIR SUPPORTS WILDLIFE CONSERVATION
O
man Air affirmed its commitment to the Convention on International Trade in Endangered Species (CITES) by cooperating with the country’s Ministry of Environment and Climate Affairs to raise awareness of the necessity of adhering to the articles of the convention. According to Paul Gregorowitsch, CEO, Oman Air, the Sultanate is one of the pioneer countries in the field of native wildlife conservation and it is paying special attention to this issue. “Oman Air emphasises its high commitment to this convention by raising awareness at all our stations regionally and internationally, in order to ensure that wildlife is not threatened by illegal and over-exploitation,” he concluded.
I
n order to maximise attention, delegates should be banned from using personal devices during meetings and conferences, according to 40 percent of respondents of a survey conducted by IMEX America in conjunction with Meeting Professionals International. Business experts agree with the no device policy, citing research that showed that people cannot multitask while listening to someone. Carina Bauer, CEO, IMEX Group, commented, “The debate is whether to fight devices and their content or accept and even integrate them. Perhaps a more sensible approach is to give delegates space and time within every event to check and respond to important messages.”
A ABU DHABI PORTS AND MSC HOST SPECIAL NEEDS STUDENTS
MALL OF QATAR BACKS OOREDOO
Mall of Qatar
FEBRUARY 2016
bu Dhabi Ports launched the Special Needs at Sea initiative that offers luxury cruise trips onboard MSC Musica for students with special needs. A group of 10 youngsters and their families took part in a week-long regional journey, sailing from the newly-opened Abu Dhabi Cruise Terminal at Zayed Port to Khorfakkan in Sharjah and then to Muscat and Khasab in Oman and Dubai before returning to the UAE capital. “At Abu Dhabi Ports, we consider ourselves part of the fabric of Abu Dhabi’s society and are keen to fulfil our commitment to supporting the communities that we live and work in,” said Mohamed Juma Al Shamisi, CEO, Abu Dhabi Ports, further thanking MSC Cruises for the ongoing support.
T
he annual Ooredoo Marathon witnessed a strong contingent from Mall of Qatar as 112 employees joined some of the world’s best athletes and thousands of amateur runners. The event featured a range of courses for participants at all levels of experience, including a full- and half-marathon as well as a 10km, 5km and a 3km funrun for children. The mall’s participation falls in line with its ongoing commitment to strengthen team spirit by promoting sport for a worthy cause.
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ELIAS MOUKARZEL
THIERRY PERROT is the new area general manager for InterContinental Hotels Group (IHG) in Oman. Based at InterContinental Muscat, he will spearhead the operations of six properties in the Sultanate with the main mission to attract more Asian tourists and promote Oman as a fantastic destination, while also continuing to bring in new segments. Having spent over 34 years with IHG, Perrot first joined the hospitality company as a night auditor in 1981 at InterContinental Geneva in Switzerland. He has since held a variety of managerial positions in several locations around the globe.
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ELIAS MOUKARZEL has taken the helm at King Hussein Bin Talal Convention Centre managed by Hilton and the soonto-open Hilton Dead Sea Resort & Spa as general manager. Moukarzel brings to the Jordanian property a wealth of expertise. After receiving his hospitality management higher national degree and a master’s in business administration, specialising in hotel management, he started his career in food and beverage and progressed to take managerial positions in the UAE, Bahrain, Jordan and Lebanon. Prior to his move to the Dead Sea, he served as general manager at Hilton Capital Grand Hotel, Abu Dhabi.
Perrot has spent 34 years with IHG
Moukarzel moves to the Dead Sea from Abu Dhabi
FRANCISCO GILES has been tasked with leading Hilton Abu Dhabi as the property’s general manager. Giles brings over 30 years of industry experience across five continents to his new role in the UAE capital. In his former position at the Park Rotana complex in Abu Dhabi, he was responsible for over 700 guest rooms and apartments. Prior to that, Giles has also held various general manager positions with Marriott International. His experience is reinforced with a strong hotelier educational background with an honourary degree from Les Roches International School of Hotel Management in Switzerland, and further studies at Cornell University in the US.
OLIVIER GRANET has been named managing director and chief operating officer for the Middle East at AccorHotels. A 16-year veteran of the hospitality industry, Granet joined the company in 1999 as chief financial officer for Central Europe, and was later successively appointed to the roles of vice president of corporate finance, and senior vice president of strategy. Since moving to Dubai in 2011 to head up AccorHotels’ regional development team and oversaw the signing of over 70 new partnership agreements across the region; reaching a rate of one new signature every two weeks. Granet is replacing Christophe Landais who will now be in charge of AccorHotels’ expansion in Iran.
OLIVIER GRANET
FRANCISCO GILES
THIERRY PERROT
WHO’S MOVED
FEBRUARY 2016
RENDEZVOUS
Q & A with
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HAMAD ABDULLA AL-MULLA CEO, KATARA HOSPITALITY
OVER THE PAST YEARS, KATARA HOSPITALITY HAS EVOLVED INTO A MAJOR PLAYER BOTH WITHIN THE REGION AS WELL AS INTERNATIONALLY. HERE HAMAD ABDULLA AL-MULLA, CEO, KATARA HOSPITALITY, REVEALS THE COMPANY’S FUTURE AMBITIONS.
TRAVEL TRADE MENA: What role has Katara Hospitality played in Qatar’s development over the years? HAMAD ABDULLA AL-MULLA: We have been at the forefront of our industry sector for more than four decades and are well-known for our commitment to the local market and economy. [...] In line with Qatar National Vision 2030, Qatar’s hospitality market is booming and we intend to maintain our leading position by developing world-class hotels in Qatar that are not only relevant to our portfolio, but emblematic for the country as well. FEBRUARY 2016
The hospitality landscape in Qatar is evolving at a rapid pace and as part of this growth we recognise the importance of diversification, especially catering to the increasing international arrivals. Also, in working closely with key industry partners such as Qatar Tourism Authority, we gain valuable knowledge of the type of guests visiting the country. As a result, our owned and managed properties in Qatar cover a large area of demand, from high-end business travellers to more cost-conscious ones, while catering successfully to the MICE segment and offering outstanding recreational facilities. Our goal at Katara Hospitality is to leave an outstanding legacy for future generations; we use our resources and 45 years of expertise to invest in heritage properties around the world. […] Another opportunity presented by the growth of the local tourism sector is that we can truly build brand legacy for Qatar through investment in our greatest hospitality assets and building future icons. Mega projects such as the futuristic development of Lusail City, home to Katara Hospitality’s Katara Towers, Lusail Marina District development, will help diversify Qatar’s economy and enhance its image.
detailed landscaping of the existing chalets, villas, indoor and outdoor facilities. We are also undertaking a phased renovation of the rooms, spa, lobby and restaurants at The Ritz-Carlton, Doha. Doha Marriott Hotel will also undergo a full phased renovation this year in addition to the opening of Hotel Park. […]
TRAVEL TRADE MENA: Katara Hospitality’s global portfolio already includes 35 hotels in operation or under development. What is the next target for the company?
Bürgenstock Selection as well as a collection of independent non-branded upscale properties owned both by third -party owners and Katara Hospitality. Following on our success as the owner and operator of Sealine Beach Resort, Qatar's first leisure destination resort built in 1994, we take great pride in Murwab Hotels, our homegrown hotel brand. Rooted in Arabian hospitality heritage with the modern enhancements required by the 21st century traveller is a true differentiation for the brand. […] Murwab Hotels provides modern hospitality services, tailor -made for business travellers’ looking for efficient services. […] Our ultimate goal for Katara Hospitality is to be one of the leading hospitality organisations in the world and in addition to this our strategic vision for Murwab Hotel Group over the next 10 years is to be one of the world’s premier hospitality management brands dedicated to providing unique and unrivalled guest experiences.
HAMAD ABDULLA AL-MULLA: […] We achieved our goal of 30 properties two years ahead of schedule and with our current portfolio of 35 owned and / or managed hotels, we are now focussed on achieving an ambitious target of 60 hotels over the next 10 years. Our continued vision is to develop a portfolio of unique properties that are celebrated hospitality icons across the world. We will continue to invest in the restoration and discrete modernisation of these iconic hotels […]. Europe remains a key part of our focussed international expansion. […] Another core area of focus for Katara Hospitality is the refurbishment and upgrade of our existing Doha portfolio. Sealine Beach Resort will see the addition of 20 new villas as well as the
TRAVEL TRADE MENA: What aspects set the company’s Murwab brand apart from its peers in the same category? HAMAD ABDULLA AL-MULLA: […] Murwab Hotel Group currently manages properties under its three main areas of business: Murwab Hotels, The
Katara Cultural Village
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NEWS & EVENTS EVENTS
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WORLD’S LATEST ASSISTIVE TECHNOLOGY AT ACCESSABILITIES EXPO
IBTM ARABIA Abu Dhabi, UAE February 09 – 11 www.ibtmarabia.com With a new format, the event is ideal for meetings, events and incentives industry decisionmakers to meet for global business adventures.
TEHRAN INTERNATIONAL TOURISM EXHIBITION Tehran, Iran February 16 – 19 www.titexgroup.com The newest edition of the event covers an area of 21,000m2 divided into six different halls, showcasing Iran’s tourism attractions.
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ore than 50 million people with disabilities across the Middle East are set to benefit from the world’s latest robotics and assistive technology products, which will be on display at the AccessAbilities Expo 2016, between February 9 – 11, at the Dubai International Convention and Exhibition Centre. Exhibitors will introduce the latest technology catering to a wide spectrum of disabilities and disorders, including neurological and physical disabilities. “AccessAbilities Expo will showcase innovative, creative and latest uses of Assistive Technology from over 30 countries, opening a wide range of possibilities for all those who can benefit from it,” commented Daniyal Qureshi, group exhibition director, Reed Exhibitions.
FEBRUARY 2016