FEBRUARY 2017 - ISSUE 88
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04
VISIT
Ras Al Khaimah
ONSITE: KUWAIT
13 EXPLORE
TOUR: THAILAND
08 Fujairah 16 Rendezvous
17 Who’s Moved
MARKET UPDATE
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TRAVEL TRADE PUBLICATIONS MANAGING EDITOR
Abu Dhabi: Third Fastest-Growing Destination
Mary Kammitsi mary@traveltradeweekly.travel JOURNALIST Ellen Petty CONTRIBUTORS
Dominique Christou Panayiotis Karanicholas Stella Alexandrou SALES & SALES SUPPORT Maria Demetriadou Magda Christou Raluca Apostolescu
Abu Dhabi
DESIGN & LAYOUT Elena Stylianou WEB & BUSINESS DEVELOPMENT MANAGER Savvas Kammitsis DIRECTORS Andreas Constantinides Mary Kammitsi
According to Mastercard’s Global Cities Index Report, Abu Dhabi has been ranked as one of the fastest-growing destinations in the world and holds the number one spot in the Middle East.
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EMAILS info@traveltradeweekly.travel sales@traveltradeweekly.travel editorial@traveltradeweekly.travel PRINTED BY Cyprinters Ltd P.O. Box 58300, CY-3732, Limassol, Cyprus Tel: +357 25 720035, Fax: +357 25 720123 Email: info@cyprinters.com WORLDWIDE REPRESENTATIVES Representative for North, South & Central America, and the Caribbean: Neil Strickland GlobeTM Tel: +19542969515, Email: neil@globetm.com
he annual report recognised that during the period 2009 – 2016, the UAE capital recorded a compound annual growth rate of 19.81 percent in overnight visitors, placing the emirate in third place after Osaka and Chengdu. Furthermore, during the first 11 months of 2016, Abu Dhabi recieved more than four million visitors. H.E. Saif Saeed Ghobash, director general, Abu Dhabi Tourism & Culture Authority, said, “Welcoming a growing number of overnight visitors [...] conveys our emirate’s commitment to providing the highest standards of hospitality, coupled with internationally recognised business and leisure opportunities.”
Representative for Indian subcontinent: Faredoon Kuka RMA Media Tel: +912229253735 Email: kuka@rmamedia.com
Driving Growth in Travel Catering
Representative for UK & Ireland and Scandinavia: David Simpson Simpson Media Tel: +447900885456, Email: david@simpson-media.com
MENA EXCHANGE RATES
as of COUNTRY
2
30.1.2017 CURRENCY 1USD=
Bahrain (BHD)
Dinar
0.37
Jordan (JOD)
Dinar
0.71
Oman (OMR)
Rial
0.39
Qatar (QAR)
Rial
3.64
Saudi Arabia (SAR)
Riyal
3.75
UAE (AED)
Dirham
3.67
Algeria (DZD)
Dinar
109.77
Egypt (EGP)
Pound
18.90
Iran (IRR)
Rial
32,367.02
Iraq (IQD)
Dinar
1,186.51
Kuwait (KWD)
Dinar
0.31
Lebanon (LBP)
Pound
1,506.64
Libya (LYD)
Dinar
1.40
Morocco (MAD)
Dirham
10.01
Syria (SYP)
Pound
214.34
Tunisia (TND)
Dinar
2.30
Yemen (YER)
Rial
250.15
According to the latest statistics from the International Air Transport Association, the Middle East is estimated to record a strong annual growth of five percent and see an extra 258 million passengers a year on routes to, from and within the region by 2035.
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his growth will further drive opportunities in the aviation sector, especially in the travel catering segment, which has been witnessing continuous expansion and numerous innovations to cater to the changing expectations of air passengers amid a highly competitive environment. In line with this trend, the fourth edition of the World Travel Catering and Onboard Services Expo Middle East, set to take place in May 15 – 17 at Dubai International Convention and Exhibition Centre, will provide an ideal platform to travel catering players from across the world to network and showcase a wide range of products, services, solutions and technology.
FEBRUARY 2017
HOTEL PERFORMANCE
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Hotstats’ MENA Chain Hotels Market Review November 2016 has highlighted the ups and downs faced by properties in Abu Dhabi and Amman. CHALLENGING 2016 FOR ABU DHABI PROPERTIES
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uring November 2016, profit per room stood at USD151.59, 1.4 times higher than the year-to-date figure of USD63.33, but an astounding 20.3 percent lower than November 2014 levels. However, average room rate rose to USD75.60 in the month under review, thanks to the Abu Dhabi Grand Prix. The first 11 months of 2016 had proven challenging for the emirate, with declines in key parameters including occupancy, down 2.2 percentage points as well as average room rate, total revenue and profit per room, which fell 8.9 percent, 10.7 percent and 13.7 percent, respectively. Meanwhile, RevPAR peaked at USD183.53, 17.4 percent off the high of November 2014.
REVPAR CONTINUES TO DECLINE IN AMMAN
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oteliers in Amman have recorded a 5.9 percent drop in RevPAR during November 2016, which comes alongside a 21.7 year-on-year fall in profit. Despite average achieved room rate increasing 1.6 percent in the Jordanian capital, properties were unable to maintain volume, which fell 3.6 percentage points to just 58.7 percent. In particular, there was a 10.2 percent plummet in rooms revenue in the corporate sector in November 2016. While total RevPAR declined just 3.2 percent, increases in payroll and overheads, up 0.5 percent and 8.1 percent, respectively, resulted in profit per room decreasing to just USD39.95 during the month.
FEBRUARY 2017
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ONSITE KUWAIT
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THE START OF
Something WITH THE TOURISM INDUSTRY STILL IN ITS INFANCY, KUWAIT’S LEISURE SECTOR HOLDS PLENTY OF OPPORTUNITIES TO BROADEN ITS OFFERINGS IN ORDER TO REACH ITS POTENTIAL AND ENSURE A PROSPEROUS FUTURE AHEAD WITH A SUSTAINABLE BALANCE OF BUSINESS AND LEISURE.
ELLEN PETTY WRITES
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iven its strong economy thanks to its well-established oil industry, leisure tourism has not been at the forefront of Kuwait’s priorities, yet according to World Travel & Tourism Council (WTTC), the Gulf country was estimated to rank sixth worldwide in terms of the growth of travel and tourism’s direct contribution to GDP in 2016. Currently standing at around 2.1 percent, and expected to rise five percent per annum until 2026, the window of opportunity for embracing tourism is wide open. Notwithstanding the prior lack of serious interest, the tourism industry is on the verge of a metamorphosis.
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KUWAIT IN BRIEF Capital: Kuwait City Currency: Kuwaiti Dinar (KWD)
ONSITE KUWAIT
As revealed at Arabian Travel Market 2016, Kuwait has implemented a long-term tourism strategy to increase the number of overseas visitors, with plans to invest some KWD276 million (USD1 billion) into the travel sector by 2025. As Didier Jardin, general manager, Four Seasons Hotel Kuwait at Burj Alshaya, said, the Kuwaiti government is committed to promoting tourism as an important component of the economy in the years ahead, and will take advantage of its geographical position as the wider Gulf region becomes an increasingly popular destination for international travellers. In addition to vitalising the industry through investment, officials are actively showcasing the country’s offerings abroad. Peter Schuler, general manager, Symphony Style Hotel Kuwait, elucidated, “The country’s tourism representatives regularly attend trade exhibitions and shows across the region, and internationally, to raise the profile and appeal for Kuwait.”
Language: Arabic Population: 3.3 million Calling Code: +965 Time Zone: GMT +3:00
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ONSITE KUWAIT
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OPENING NEW DOORS Despite an overall regional decline in corporate travel due to falling oil prices, properties in Kuwait have enjoyed a relatively positive 2016. “It has represented a very successful year [...],” enthused Schuler. “Throughout 2016, the hotel’s occupancy has continued to increase.” Meanwhile, George Aoun, cluster general manager, Kuwait, Marriott International, observed an interesting evolution among business travellers, onset by declining gas and oil revenue. While noting that JW Marriott Hotel Kuwait City maintained the same growth pace as seen in 2015, he explained, “Courtyard by Marriott Kuwait City and Residence Inn by Marriott Kuwait City have seen huge increases in business and average room rate due to companies cutting costs and going for four-star hotels instead of five-star properties.” Although Kuwait has a reputable business tourism sector, and for many hotels represents the core of their guests, as claimed by WTTC, leisure spending in Kuwait was forecasted to grow 8.7 percent in 2016 to KWD1.25 billion (USD4.1 billion), and rise 4.5 percent per annum to KWD1.94 billion (USD6.4 billion) in 2026. Somewhat in line with this observation, albeit not as distinguished as what was predicted, Aoun revealed, “[...] We noticed a slight increase in the number of leisure guests due to the attractive GCC packages available at Kuwait Marriott Hotels.” On the other hand, Mohamed Attia, senior sales manager, Best Western Hotels Kuwait, stated that the majority of the two properties guests are business travellers, with a seasonal influx of GCC nationals during public and school holidays representing the leisure segment. Still, during 2016 Attia did not notice any change in the number of such customers. Although not witnessing a remarkable jump in the aforementioned segment, Schuler remains optimistic for the future. He outlined, “While Kuwait has traditionally been seen as a business destination, and this remains a key segment of visitors, the appeal of Kuwait as a leisure destination is diversifying.” A GEM IN THE REGION While the majority of properties provide facilities catering to the needs of all types of travellers, the country’s top attractions are a dynamic mix of breathtaking nature, authentic Arab culture, worldclass shopping and an acclaimed dining scene. Describing Kuwait as a gem in the region, Schuler accentuated the country’s untouched charm, particularly its islands, such as Failaka Island and Green Island, which are popular with visitors seeking relaxation. In contrast, he continued to say that Kuwait Towers and Liberation Tower are also unique tourist landmarks. Furthermore, Jardin highlighted that locals are especially proud of the rich and varied culinary options adding that the country’s top chefs attract attention from across the region. He exemplified, “From artisanal markets, such as Qout Market, to the Taste of Kuwait festival, foodies will discover a passion for Kuwait’s food and beverage offerings.” All going to plan, the potential of the ever-developing sector will accumulate in Kuwait becoming The Food Capital of the World
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in 2030. Perhaps the answer to achieving the forecasted growth in leisure spending is Kuwait’s extensive shopping options, spanning traditional souks, to modern shopping malls complete with entertainment for all the family. Recognising the potential of shopping tourism, Aoun disclosed, “Kuwait Marriott Hotels will be launching new shopping packages this year, in cooperation with stores in Array Mall and Salhia Mall.” Building upon its heritage and connection to the arts, Jardin also noted that the recent opening of Sheikh Jaber Al Ahmad Cultural Centre has strengthened the already vibrant cultural scene, offering a state-of-the-art opera house and exhibition halls which will provide a platform for a plethora of events. Nevertheless, Ammar Kriker, director, Safari Travel & Tourism, admitted that given its reputation as a business hub, it can be difficult to sell the country as a leisure getaway, when there is a paucity of knowledge of its offerings. Speaking in agreement, Attia concurred, “Kuwait is lacking advertisement on the cultural and touristic sites [...].” This is not to say that the trade has become stagnant, but quite the opposite. Kriker has observed a fundamental reshape, most visible with the launch of many inbound travel agencies, who will undoubtedly boost interest. Not only this, but Kriker depicted the opening of international hotels, ranging from ultra-luxury to budget, which he believes could strengthen the country’s international appeal. PREPARING FOR TAKE OFF Of Kuwait’s total tourism numbers, 84.7 percent of travel spend was from domestic travellers, as per WTTC, while international arrivals, contributed a mere 15.3 percent to the economy, denoting the breadth of opportunity given the right marketing strategy and development of world-class infrastructure. This is especially true when considering that WTTC had expected that Kuwait would attract around 385,000 international visitors in 2016, an anticipated growth of 8.7 percent. By 2026, international arrivals are envisaged to top 484,000. Indeed, the key to unlocking Kuwait’s potential is the development of the country’s aviation industry which can propel the country as a top international destination and a new stopover option in the region. Jardin expounded, “[...] The new airport in Kuwait planned for 2022 [...] will have the capacity to handle 25 million passengers per year, with 51 gates and stands suitable for all plane types.” Furthermore, announced in September 2016, Kuwait Airways has began its five-year transformation plan, which aims to increase frequencies along key routes, further direct flights, together with more convenient timings. These elements, accompanied by Kuwait’s visa waiver for many countries, as recounted by Kriker, contribute to the ease of access into the country. Kriker further exemplified the need to adapt in order to attract overseas visitors through developing relationships with international organisations to also promote Kuwait as well as establishing local leisure itineraries in several languages.
FEBRUARY 2017
ONSITE KUWAIT
However, while lauding the government’s efforts in luring in foreign leisure tourists, Kriker, underscored that the region’s geopolitical situation is slowing down the growth of this lucrative market. Nonetheless, travel professionals are confident in both the country’s offering and prospects. Aoun concluded, “I think we will witness a steady growth in the tourism sector in the coming years, especially with the increasing number of leisure travellers from GCC countries [...].” Commenting on the enthusiasm surrounding the upcoming inauguration of Four Seasons Hotel Kuwait at Burj Alshaya, due to open this year, Jardin explained, “[...] A good deal of our excitement stems from our passion to show our guests the appeal of this destination. We believe Kuwait has much to offer business and leisure travellers.” All in all, while Kuwait has a long way to go on the leisure front, this leaves plenty of room for future development which will be catapulted by the government’s injection of investment along with travel professionals’ passion for nurturing the country.
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EXPLORE FUJAIRAH
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Nature and
Culture HAILED AS A DESTINATION RICH WITH CULTURAL HERITAGE, A DISPLAY OF PROTECTED AREAS, UNIQUE NATURE AND RELAXATION OPTIONS, FUJAIRAH IS CONSIDERED A TOP CHOICE FOR TOURISTS SEEKING AN ALTERNATIVE TO THE HUSTLE AND BUSTLE OF THE LARGER EMIRATES.
STELLA ALEXANDROU WRITES
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iscussing Fujairah’s hospitality industry, Ashraf Helmy, general manager, Miramar Al Aqah Beach Resort, explained, “The German and Russian markets have been, and still remain the main feeder markets.” Furthermore, Ashraf Kamal, general manager, Fujairah Aviation Services & Tours, Fujairah, elaborated on the same matter, “The main feeder markets are Germany, Russia, the UK, and recently we had Polish charters, in addition to locals and expatriates who are living in the other emirates.” He further highlighted that Fujairah’s target markets focus on mainly European clients but also UAE locals who search for a short escape during the holidays.
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FUJAIRAH IN BRIEF Country: UAE Currency: Emirati Dirham (AED) Language: Arabic Population: 192,000 Calling Cod: +971 Time Zone: +4:00
Meanwhile, Karim Zaki, general manager, Novotel, Ibis & Adagio, Fujairah, explained, “UAE nationals make up our largest proportion of guests, visiting Fujairah during public holidays and weekends.” Featuring authentic cultural experiences, Fujairah is not only unique, but boasts alternative offerings. Kamal stressed, “Fujairah is rich with culture and heritage and has a totally different nature than other emirates, which depend more on the modern architecture, shopping
malls and industrial areas.” The appeal of Fujairah follows a different pattern, the natural and cultural sights of the emirate are what draws in most of the visitors. Kamal listed cultural places, heritage village, protected areas, unique nature and the mix of Hajar mountains and the sea as some of the emirates top features. Expanding this theme, Kamal noted, “Needless to say, the beaches of Fujairah located on the Indian ocean are the best for relaxation and enjoying the sun and the sea for those who are interested in diving, snorkeling and fishing; besides being one of the oldest emirates it is full of old mosques and fortresses that are very important to visit.” As specialists explained, the cultural and natural attributes firmly place Fujairah on both the UAE and global tourism map. “Fujairah has got it all and still the culture is part of the Fujairah personality,” mentioned Helmy. Despite this, he added that the absence of organised tourist attractions is one of the factors affecting the industry, and continued to explain, “It is to be considered as a starting and growing market, still there is room for growth and amelioration. To be able to reach what would be expected from a destination like Fujairah, the infrastructure still needs more work to be done, also there should be more attractions in the area and not just hotels. Much more advertising is needed to attract the attention of the important tourism sources.” Speaking in agreement Kamal noted, “I can say that the wonderful beaches and mountains can still be used in a better way to attract more tourism […].” The main concern of the hospitality industry, and Fujairah’s tourism professionals in general, is the absence of promotional activities, as Zaki clarified, “Regrettably, Fujairah is not promoted with its cultural and natural wealth in mind, which is considerable.” This stems not only from the tourism authorities, but also from the aviation industry and the rest of the country. Kamal elaborated, “[…] Fujairah Airport has to start operating commercial and charter flights and of course market Fujairah in a better way, as a unique emirate, by inviting reporters and, Internet bloggers. More advertisement regarding the emirate is also widely recommended.” Helmy added, “Information centres should be available in all the other emirates to promote visiting Fujairah. [This is alongside] preparing the sites to be ready for visitors by adding the needed infrastructure as well as all the service needs.” Zaki concluded, “There is definitely room for improvement, by promoting Fujairah and creating awareness of places of interest, which will help attract more tourists. But we should not stop there, in the future we would like to see the creation of a dedicated attraction for tourism.”
FEBRUARY 2017
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VISIT RAS AL KHAIMAH
Endless
Opportunities RAS AL KHAIMAH’S TARGET OF ATTRACTING ONE MILLION VISITORS BY THE END OF 2018, AS OUTLINED IN ITS VISION 2019, IS WELL UNDERWAY, AS THE RAPIDLY EMERGING EMIRATE DAZZLES INTERNATIONAL AND REGIONAL TOURISTS ALIKE.
ELLEN PETTY WRITES
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amed as one of the region’s most diverse and unspoilt landscapes, with a history stretching back more than 7,000 years, Ras Al Khaimah has recently been thrusted into the international spotlight for its ability to appeal to all types of holidaymakers, offering a balanced blend of beach, city, mountains and desert. Since its establishment in 2011, Ras Al Khaimah Tourism Development Authority (RAKTDA) has played a highly active role in promoting the emirate as a leading tourism destination, as part of its inaugural tourism strategy, Vision 2019. Commending RAKTDA’s significant role in luring in visitors, Mahmoud Mokhtar, country manager, Ras Al Khaimah, Hilton Worldwide, noted, “[...] The well-coordinated, award-winning videos and campaigns [that] they have launched in key source markets has whetted the appetite for the destination.” BREAKING NEW GROUND
RAS AL KHAIMAH IN BRIEF Country: UAE Currency: Emirati Dirham (AED) Language: Arabic Population: 300,000 Calling Code: +971 7 Time Zone: GMT +4:00
FEBRUARY 2017
It is safe to say that RAKTDA’s exhaustive marketing efforts have paid off. Haitham Mattar, CEO, RAKTDA enthused, “[2016] has recorded continual growth for visitors to Ras Al Khaimah, edging closer to our target of one million visitors by the end of 2018.” In the first 11 months of 2016, properties in Ras Al Khaimah welcomed a 10 percent surge in overnight stays, elaborated Mattar. “The same period also saw average hotel occupancies reach 71.5 percent, marking an 11.4 percent [yearon-year] growth.” Although not immune to seasonality, Mattar added that the success of 2016 is largely attributed to the unusually prosperous summer period, when, between June – August 2016, there was a 15.9 percent boost in occupancy rate compared to 2015, a surprising result in the traditionally low season. “2016 has proved to be an interesting year with rapid growth,” corroborated Mokhtar, adding that there has been an increase in room nights across Hilton Hotels & Resorts addresses in the emirate as well as a jump in RevPAR over 2015. Along with depicting a steady growth in both rate and occupancy, Andreas Mueller, general manager, The Cove Rotana Resort
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VISIT RAS AL KHAIMAH
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Ras Al Khaimah, discussed how the market has evolved, noting, “We had solid business throughout the year and [have] seen a change in booking patterns towards last minute, in both the free independent traveller and tour operator segment.” TRAIL BLAZERS In contrast to the metropolises of Dubai and Abu Dhabi, the fourth largest emirate offers a unique package, all within a short 45 minute drive from Dubai. With this in mind, and the desire for indigenous, authentic escapes, it comes as no surprise that, as mentioned by Mueller, Ras Al Khaimah outperformed the growth of the preceding cities, with a noteworthy 10 percent increase in domestic visitors at The Cove Rotana Resort Ras Al Khaimah. Nevertheless, it is not just UAE residents who are taking notice of Ras Al Khaimah’s offerings. “Whilst tourism derived from the domestic market remains strong and [is] the principal source of business for the hotel, there has been a sharp influx of international tourists to our properties,” described Mokhtar. Due to a variety of advancements, bolstered by RAKTDA’s comprehensive international promotional initiatives, the number of foreign arrivals has skyrocketed. As shown in figures released by RAKTDA, in the first nine months of 2016, there was exceptional growth from the established core markets of the UK and Germany, up 28.6 percent and 53 percent, respectively. Meanwhile, increases were also observed from Indian and Russian markets, rising 22 percent and 4.6 percent, correspondingly. These, along with the UAE, make up Ras Al Khaimah’s top five source markets, noted Mattar. As Mattar outlined, the organisation has participated in a number of trade shows, both regionally and overseas, in countries such as the UK, Germany, India and Russia, including World Travel Market London, aiming to capitalise on the emirate’s increasing popularity among recognised source markets. Nevertheless, the country ‘s tourism stakeholders also acknowledge the value of attracting a diversified clientele, with growing interest from novel nationalities. “[...] There has been a significant increase in visitor numbers from emerging destinations, such as Kazakhstan, the Czech Republic, Saudi Arabia, Scandinavia and Poland,” clarified Mattar. He continued to say that while the focus is primarily on the aforementioned core markets, RAKTDA has supported a range of promotional activities within emerging source markets that have shown potential. One such example with clear cut results is the recent launch of two charter flights to Ras Al Khaimah International Airport from Poland, following a co-marketing agreement with TUI Group. The ongoing impact of this partnership is
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unequivocal, as Matter explained, “This is expected to stimulate further growth from a market that in October, 2016, represented a 157 percent increase compared to 2015.” Ras Al Khaimah is not just getting a name for itself among Europeans, but Mokhtar has noticed a boost in demand from the Chinese market, perhaps the impact of RAKTDA’s strategic partnership with one of China’s largest online travel agencies, Ctrip. While RAKTDA’s endeavours are well underway, this recorded success is just a glimpse of things to come. Amit Arora, general manager, Al Wadi Desert Resort Ras Al Khaimah, a Ritz-Carlton Partner Hotel, elucidated, “RAKTDA has signed multiple new strategic marketing partnership agreements with major tour operators and airlines. This incremental activity will start bearing fruit soon [...].”
FEBRUARY 2017
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VISIT RAS AL KHAIMAH
CONFIDENTLY POISED As a destination fortunate to boast an abundance of natural assets as well as a diverse range of attractions and activities, Ras Al Khaimah certainly offers something for everyone. Along with Jebel Jais, breathtaking natural surroundings, golf courses, archaeological sites and pristine beaches, Ruth Carpenter, marketing manager, Waldorf Astoria Ras Al Khaimah, underscored, “Ras Al Khaimah offers a quieter, more culturally-focussed destination, and is therefore a great option for tourists looking to explore Arabic art, music, literature and history.” Aiming to drive awareness of the emirate as a hotspot of endless choice for all, Mokhtar described the launch of a destination campaign, #myrakday, a Hilton Worldwide scheme to showcase it as a place for adventure, peace and quiet as well as a leading wildlife location. Mokhtar revealed, “The campaign has been designed in a way that targets GCC Arab nationals as well as western expats and travellers. For the GCC Arab nationals, the message is to inspire them to
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VISIT RAS AL KHAIMAH
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come back home and relive the old times, where the pace was different and [...] filled with family or simple things in life. For western [tourists], it is portrayed as a destination with ample leisure and outdoor sports waiting to be discovered.” The Cove Rotana Resort Ras Al Khaimah, has also been actively involved in placing the emirate in the spotlight. Mueller pinpointed, “We are committed to the success of the destination and work closely with RAKTDA by supporting activities such as familiarisation trips, media stays and other marketing activities.” JUST THE BEGINNING As a key pillar of the emirate’s economic development plan, Mokhtar enthused, “Tourism is expected to grow exponentially in Ras Al Khaimah [...].” It is therefore essential that the growth is not just sustainable but also adds value to the destination. Alongside the ongoing development of the emirate as a leisure destination, RAKTDA is also shifting the focus and fostering Ras Al Khaimah’s MICE offerings. Matter illustrated, “[...] We are keen to raise the profile of Ras Al Khaimah and its various venues within the MICE segment to attract further mid-week visitors [...].” Having already hosted large-scale sporting tournaments and conferences, including the UAE’s World Tourism Day Conference, Mattar detailed that the emirate is home to a selection of viable conference and exhibition centres,
including the recently opened Ras Al Khaimah Convention Centre on Marjan Island. Such facilities, along with the anticipated expansion of accommodation options, will make the emirate an ideal destination for large scale events. The MICE sector holds a great deal of potential, ensuring mid-week occupancy and maintaining visits from Emirati and GCC travellers, thus making it a segment that Al Wadi Desert Ras Al Khaimah, a Ritz-Carlton Partner Hotel aims to cater to, stressed Arora. Due to embrace some 20,000 keys by 2025, four times the current volume, the tourism industry in Ras Al Khaimah is set to transform. Althought this offers some challenges, as Mueller explained, it will also provide a whole world of opportunity. “Ras Al Khaimah will further develop and we will see new hotels and new players in the region by 2019, whilst this will no doubt lead to tough competition, it will be healthy for us and a diversity of products in the destination will attract new visitors from new markets,” clarified Mueller. At the same time as noting that the launch of various products this year and in 2018 will prolong the current growth trajectory, ensuring that Ras Al Khaimah will meet its target of one million visitors before 2019, Mattar concluded, “The emirate is already seen as one of the fastest emerging destinations in the region, and this is something that will not slow in the coming years.” As Arora summarised, “The future of Ras Al Khaimah is bright [...].”
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TOUR THAILAND
WHEN CULTURE REFINES THE
Experience
THAI CULTURE HAS A LONG-STANDING, HISTORICAL INFLUENCE FROM VARIOUS TRADITIONS WHEN IT COMES TO MEDICAL WELLNESS AND LEISURE TOURISM. WHETHER IT IS AN ADVENTURE THROUGH SENSUAL RELAXATION RETREATS IN A ECO-FRIENDLY SPA AMID THE WONDERS OF THAI NATURE OR A COSMETIC CLINICAL PROCEDURE UNDER THAILAND’S RENOWNED HEALTHCARE EXPERTS, THIS DESTINATION CERTAINLY CATERS FOR ALL.
PANAYIOTIS KARANICHOLAS WRITES
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any tourism professionals make this niche market a priority in all aspects, yet acknowledge the desires for bespoke shopping experiences and relaxing sandy beaches. Taking individuality and the personal needs of wellness travellers into account, widely available holistic treatments based on hundred years old practices are set to rejuvenate and stimulate, contributing to the rise in the demand for this node of holiday-making in Thailand along with medical tourism alike. KNOWLEDGE IS THE KEY TO VIRTUE Established through gratifying hospitality and known for its intimacy through cultural aspects, Thailand promises to immerse any wellness seeking globetrotter within a lavish experience. Knowledge, as it stands, emerges over time and through practice, Thai culture embraces this theory amid opulent nature without compromising the offerings of one-off exclusive hospitality to all who set foot on this Asian paradise.
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THAILAND IN BRIEF Capital: Bangkok Currency: Thai Baht Language: Thai Population: 67.01 million Calling code: +66 Capital Time Zone: GMT +7:00
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TOUR THAILAND
Commenting on the philosophy of expertise, Siprang Srinarintranon, head, group marketing and communications, Diethelm Travel Group, signified that, “Health and wellness, especially while travelling, entails so much more than simply beauty and spa treatments. Today’s society is becoming more and more interested in being balanced, living a healthy lifestyle and having authentic spiritual experiences.” Intensifying Thai hospitality, Srinarintranon further added, “With its holistic approach, patience and attention to detail, Thailand is the perfect choice for travellers looking to rejuvenate their body, mind and soul.” Concurring with this approach, Kate Leff, sales and marketing, consultant, Hyatt Regency Hua Hin & THE BARAI, revealed that, “Our relaxing and resultoriented programmes take a holistic approach to mind, body and spirit. Focussing on a customised itinerary, our programmes are designed to meet the needs of each client.” Highlighting the efforts to cater even the most stringent of tourists with the most demanding desires, Thai hospitality reaches as far as possible. Focussing on the MENA market, according to Stefano Colombo, manager, marketing and communications, Mövenpick Resort & Spa Karon Beach, Phuket, the area contributes around three-five percent of occupancies, while Leff indicated a five-10 percent for the Hyatt Regency Hua Hin & THE BARAI. Middle Eastern travellers visiting Asia reached a high of 25 percent with figures growing systematically stated Leandro Cruz, global director, sales, North America, Minor Hotels. Similarly, Holger Jakobs, vice president, sales and marketing, Asia, Movenpick Hotels & Resorts, denoted an expanding 10 – 15 percent of MENA guests to Asia, due to extensive foreign-based sales office networks in the region. Meanwhile, Ianic Menard, vice president, sales, marketing and distribution, upper South East Asia, AccorHotels, indicated, “Middle Eastern tourists are among the world’s top spenders, and in Thailand, the number of Middle Eastern tourist arrivals from January – September 2016, reached 572,000, increasing by 12.37 percent from the same period in 2015. We are optimistic about continued tourism growth from this market and we believe that the market will become one of top market feeders in the next few years.” WELLNESS A NECESSITY, NOT A LUXURY Thailand, whether the urge for travel expands from reactive treatments, such as the need to treat a condition via medical procedure, or proactive treatments
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for the prevention on conditions through holistic therapy or relaxation, there are options for all. According to Wayniq Urairat, senior brands strategist, QUO Global, Thailand is well known as a centre of ancient healing traditions and techniques, ranging from Thai massage to meditation, herbal medicine, and other all encompassing practices. “The destination is by far the largest when it comes to wellness establishments and total value of spend. The Middle East market has always been one of the strongest markets for Thai medical tourism primarily due to its proximity to the Middle East, facilities, as well as accessibility from Bangkok to other islands if they are intent on extending a medical trip into a holiday, and value for money when it comes to both healthcare and tourism,” explained Urairat. He further added that the big hospitals are very Middle-Eastern friendly, with translators, luxurious rooms, Arabic signage and collateral. The need to offer authentic and one-off experiences with privacy as a number one priority sets Thailand apart from many Asian destinations. As Stefano Ruzza, general manager, Conrad Koh Samui, commented on the property’s spa offerings, “Our highly trained therapists are committed to excellence and take pride in delivering an integrated and personalised service.” Further adding that wellness and medical tourism are important to Thailand’s tourism industry and that there are many wellness and medical related businesses in major destinations throughout the country including Koh Samui. When it comes to seamless offerings, tourism from the Middle East has been carefully preserved and managed, with efforts taken to attend to guests’ preferences and adapting to their individual needs. Janny Braunwalder, supervisor, e commerce, Koh Chang & Bangkok, The Aiyapura Hotels, said, “The tourists who seek privacy, luxury and professional services in a natural location are top of their market.” Jakobs commented that the medical and wellness industry are of extreme importance, in light of this, the resort cooperates with important hospitals and specialty clinics within the region to offer patients special promotions and amenities. Coralie Houplain, director, sales and marketing, Park Hyatt, Bangkok, stated, “Park Hyatt Bangkok is aiming to open in the middle of this year, the first Park Hyatt in Thailand. Combining modern life with traditional Thai hospitality and local culture, [the hotel] will be truly a home away from home.” Adding further, Houplain indicated that even though it is too early to share statistics as the hotel is not yet open, the Middle East Market is an important market for Bangkok and will be a priority in light of this. Patrick Both, general manager, Anantara Siam FEBRUARY 2017
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TOUR THAILAND
Menard further explained that bespoke catering options ensure the needs and preferences of guests are met by having individually tailored food and beverage on offer. Thailand is a country set to provide door-to-door pampering without any exceptions. SHOP ‘TILL YOU DROP Renowned as big spenders, Middle-Eastern travellers are acknowledged for their lavish shopping budget. What better way to fill the needs of any shopper than the convenience of closely located shopping centres offering high end goods as Houplain, explained,” Park Hyatt will be constructed above Central Embassy, the latest luxury shopping mall.” As Jakobs suggested, apart from niche medical and wellness offerings, Middle Eastern travellers seek properties located in Pattaya, Karon Beach and Bangtao Beach which are ideal beach relaxation destinations as they offer large rooms, facilities and a number of services. Further aiding this, Srinarintranon mentioned that floating markets, city tours, foodie tours, mall shopping and Phuket Fantasea as highlights of many Middle Eastern travellers. Menard, further explained how Bangkok is renowned as a shopping destination, offering a variety of venues ready to cater any discercing shopper with a string of luxury centres, leading to the ultimate relaxation experiences in Phuket and on Koh Samui, which boast white beaches and the crystal clear waters of the Andaman Sea, while the Si Kao district in Tang province is home to unspoiled beaches preserved by the Thai. A SUCCESSFUL PRESENT LEADS TO A BRIGHT FUTURE AHEAD Bangkok Hotel, acknowledged Bangkok’s renowned healthcare and aesthetic services, adding, “It is a growing industry we have already fostered by offering chauffeured service to and from the guests’ appointments and concierge assistance while in hospital”. Reinforcing the renowned Thai medical care and wellness tradition, guests are embraced with complimentary relaxation offerings, representing a norm in Thai traditions. Ease of access and uniquely tailored transportation to and from Bangkok’s numerous hotels to medical centres across Bangkok further add to the preference in Thai holiday-making without any contemplation given to monetary values, emphasied by Ruzza, who stated, “With the recognition of [many spa and wellness awards], Conrad Spa at Conrad Koh Samui offers an experience that focuses on personal attention, sensory engagement and exceptional results.” Ruzza also stated that the offered spa treatment rooms with private decks caters to the needs of all Middle East guests with a wide variety of fitness and wellness complimentary activities. FEBRUARY 2017
To pave the way for a successful future, the present should be tackled extensively, as proved by Thai philosophy and offerings. Signifying this, Zeid Malhas, global director, sales, Middle East, Minor Hotels, explained, “Revenues increased in the region [...] year-on-year. Our properties are now very experienced in handling Middle Eastern clients, understanding their requirements and meeting their needs, plus, the level of service and friendliness of staff are some of the main contributing factors. In addition we have strong brand recognition in the region, which continues to grow.” In consideration, Nopparat Klang Pa Kulsiri, vice president, Absolute Hotel Service, further expressed, “We continuously review our multi-channel consumer feedback on the direct adjustment of our services and facilities as well as language capabilities of our employees and marketing tools.” Being the focal point of many Thai businesses, along with the continual efforts to look into this market in the following years, enhanced hospitality efforts of many residences and bespoke offerings have served as a universal effort, contributing to the ever-growing Middle East market in Thailand.
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RENDEZVOUS
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Q & A with
TRAVEL TRADE MENA: What does Le Gray Beirut offer travellers seeking luxury? What makes Beirut a top luxury destination?
GEORGES OJEIL GENERAL MANAGER, LE GRAY BEIRUT
GEORGES OJEIL: Luxury is all about emotions, and mood. You want to feel happy, satisfied, and fulfilled. Le Gray, Beirut with its location at the very entrance of Beirut downtown, is the gateway to the capital with all that it has to offer. If Beirut is a discovery, Le Gray is its main gate. It is this combination that creates the thrill. Besides, Le Gray counts many wow factors, such as the authentic art pieces, more than 500 of them. Beirut is a luxury destination because it is on the international map of fashion, culture, wine and gastronomy. Le Gray, Beirut is in the middle of it all being a stone’s throw from the main top shopping district, the art museums, historical churches and mosques. It is at the heart of the entertainment and gastronomy scene with two restaurants, two bars, two lounges and a 250-label awarded wine list. TRAVEL TRADE MENA: Le Gray Beirut is a member of The Leading Hotels of the World (LHW), how does this impact business at the property? GEORGES OJEIL: The motto of the LHW is Remarkably Uncommon. This pretty much [says it all]. Being a member is statement and at the same time, it at-
tracts a large community of guests with specific expectations. With the LHW, we share the same values and believe hospitality is an art not an industry. We are passionate about what we do and this is what makes the difference. Besides, to be a member of the LHW requires meeting very high standards related not only to the comfort of the accommodations, but to the experience as well. This being said, being a LHW hotel attracts the LHW member travellers to our property which creates an additional niche market benefiting the business. TRAVEL TRADE MENA: Considering the slight oversupply in properties in Lebanon, how will you continue to attract high-end guests? GEORGES OJEIL: Le Gray, Beirut is a unique property. It is a unique combination encompassing the high standards of luxury accommodations and services topped with an individual soul. My mission is to sustain this and extend this uniqueness to the new facilities we are adding. Our attention to the details and our genuine passion in creating moods makes Le Gray one of a kind. As mentioned before, our biggest asset is our team, therefore leading a motivational approach is key in enhancing synergy and engagement within the team. This will translate to a passionate and engaged commitment to the Campbell Gray Hotels values and philosophies, eventually leading to distinction.
AS ONE OF BEIRUT’S TOP LUXURY HOTELS, GEORGES OJEIL, GENERAL MANAGER, LE GRAY BEIRUT, DESCRIBES HOW ITS ALLIMPORTANT PHILOSOPHY MAKES IT STAND OUT FROM THE CROWD.
TRAVEL TRADE MENA: What are your priorities and goals for the property in the coming months? GEORGES OJEIL: As you may know, Le Gray is getting bigger. We are adding new facilities to the property which will allow us to enter the MICE market. So our priority is to open these new facilities towards the beginning of the second quarter of this year and position them as the venues to be. Le Gray is one of Beirut’s best hotels and sustaining this positioning is another priority we have. We surely aim for profitable business, however maintaining the highest guest satisfaction rates stay among the priorities that our group philosophies are based upon. This said, our biggest asset [is still] our team, who we focus on developing and empowering with the aim of only having the best among the hospitality players at all levels.
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Le Gray Beirut
FEBRUARY 2017
WHO’S MOVED
CHRISTIAN RUGE has been appointed general manager at Kempinski Hotel Ajman, where he will oversee all aspects of operation. With more than 26 years of experience in the industry, Ruge has held positions in revenue, front office and executive office operations. Ruge first began his career at InterContinental Frankfurt before moving on to lead a selection of Sofitel properties as general manager. Ruge initially joined Kempinski in 2012 as hotel manager for Kempinski Hotel Airport in Munich, followed by general manager at Kempinski Hotel Taiyuan, China.
FERGHAL PURCELL
Ruge has over 26 experience
KATHRYN WALLINGTON
CHRISTIAN RUGE
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KATHRYN WALLINGTON has been unveiled as the newcountry manager in the UAE for Travelport. With almost 12 years of Travelport experience, Wallington joins the UAE team from the company’s UK headquarters in Langley where she most recently lead business development for Southern Europe and North Africa. She takes over the role from Ghulam Al Balooshi, who drove the team in achieving great success in the region during his tenure as UAE country manager.
Wallington joins the UAE team from the UK
FERGHAL PURCELL has begun his new role of chief operating officer at Hospitality Management Holding. Purcell has more than 30 years of regional and international experience in the hospitality industry, including complex general manager at both The Ajman Palace Hotels and The Coral Beach Resort Sharjah. As both a leader and a team player, Purcell will support the group’s strategic growth within the Middle East and North Africa.
Purcell will support Hospitality Manegement Holding’s strategic growth
FEBRUARY 2017
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GENERAL MANAGER, JUMEIRAH MESSILAH BEACH HOTEL & SPA
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The menu [...] [emphasised] our commitment to exemplary gastronomy
“It was a great honour to host the distinguished Chaîne des Rôtisseurs Association at Jumeirah Messilah Beach Hotel & Spa. Badriah Ballroom served as the ideal venue to transport our guests to London, the theme [that] we selected for this distinctive event. We were delighted to hear that our guests were impressed by the menu which emphasises our commitment to exemplary gastronomy.”
CHAIRMAN, AL HABTOOR GROUP
KHALAF AHMAD AL HABTOOR
HAKAN PETEK
TRAVEL TALK
CEO, ETIHAD AVIATION GROUP
“Our investments [in codeshare partnerships have] had an immediate impact on the revenue side, delivering hundreds of millions of dollars in additional revenues and allowing us to fill our onward connecting flights. Those benefits have been replicated in all our minority investments – in airberlin, Alitalia, Jet Airways, Virgin Australia, Air Serbia, Air Seychelles and Etihad Regional. [...] We have seen similar benefits from each of our investments, with those synergies being shared by all the partners.”
WAEL EL BEHI
JAMES HOGAN
Our investments had an immediate impact
GENERAL MANAGER, FIRST CENTRAL HOTEL SUITES
Working as part of a team is crucial to the success of any project
“Our country is young in age, but old in experience. We are just 45 years old, yet we have managed to build a country that is today the envy of the world. The innovative projects that are carried out here are genius. Take the Roads and Transport Authority (RTA), for example. What it has done with the Dubai Water Canal is phenomenal. I have to commend the RTA for managing the project with minimal impact to the residents of Dubai, and for creating something truly spectacular.”
The award will continue to inspire us to do better “[Winning Hotel of the Year 2016] is a very proud moment for all of us at First Central Hotel Suites. Our aim is to provide our customers with the very best in terms of value for money with outstanding service. We are truly grateful to the Hozpitality Excellence Awards for the recognition. We also take this opportunity to appreciate the support of all our loyal customers who have shown confidence in our product and service and are the real force behind this remarkable achievement. The award will continue to inspire us to do better for our guests.”
TRAVEL TALK IS YOUR SPACE – this is a casual forum for travel industry professionals to discuss current issues and share stories. We want to hear from you, so send your comments, questions, frustrations and observations to editorial@traveltradeweekly.travel
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FEBRUARY 2017
NEWS & EVENTS EVENTS
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Expo 2020 Dubai for a More Sustainable Future
IBTM ARABIA Abu Dhabi, UAE February 07 – 09 www.ibtmarabia.com One of the leading international events for the Arabian meetings, incentives, conferences and events industry.
Sustainability Pavilion
ITB BERLIN Berlin, Germany March 08 – 12 www.itb-berlin.de Industry professionals from 187 countries are expected to attend one of the world’s biggest travel trade fairs.
Expo 2020 Dubai unveiled the details of its overall strategy to help accelerate a momentum towards a greener and cleaner future, showcased by a Sustainability Pavilion that is envisioned to be an inspiration for a new generation of guardians of the earth’s welfare.
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esigns showing the vision for the structure, which will be located in the heart of the Expo 2020 Dubai site in Dubai South, and other innovative projects at the heart of its mission, were exhibited for the first time at the Abu Dhabi Sustainability Week which took place January 16-19 at Expo 2020’s centrally located exhibition stand. The Pavilion is expected to be a magnet for Expo 2020 Dubai visitors, especially children and youth, interested in science and best practice sustainability – a key theme of the World Expo. It will continue its immersive and educational mission as a science Exploratorium after Expo’s April 2021 closure.
Energy Saving Cooling in Dubai
MITT Moscow, Russia March 14 – 16 www.mitt.ru The 24th edition of one of the leading business-to-business travel events will offer a wealth of opportunities for partnerships within Russia, CIS, and beyond.
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Emirates Central Cooling Systems Corporation, Empower, participated in the 10th World Future Energy Summit (WFES), held as part of Abu Dhabi Sustainability Week, at the Abu Dhabi National Exhibition Centre.
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he company underscored its determination in contributing to the implementation the Dubai Clean Energy Strategy 2050, which intends that 75 percent of Dubai’s total power output will come from clean energy by 2050. At WFES, Empower displayed the model of its third plant in Business Bay, and highlighted its role in providing environmentally friendly cooling services of highest international standards in Dubai. This plant plays a significant role in conserving energy, preserving the environment, and reducing carbon emissions compared with traditional cooling systems, not to mention havind at advanced system for optimal use of water.
FEBRUARY 2017