Travel Trade mena, January 2016, Issue 75 by Travel Trade Publications

JANUARY 2016 - ISSUE 75

VISIT

Oman

EXPLORE: QATAR

ONSITE

13 Bahrain TOUR

18 Al Khobar EXCLUSIVE: GDS

22 Who’s Moved 23 Rendezvous

MARKET UPDATE TRAVEL TRADE PUBLICATIONS

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MIDDLE EAST AIR TRAFFIC UP 10 PERCENT

MANAGING EDITOR Mary Kammitsi mary@traveltradeweekly.travel ASSISTANT EDITOR Maria Kazeli

Dubai International

SENIOR JOURNALIST Rita Kasziba JOURNALIST Pauline Shahabian CONTRIBUTOR Ana Mladenovic PRESS Maria Demetriadou Inna Armeanu DESIGN & LAYOUT Elena Stylianou WEB & BUSINESS DEVELOPMENT MANAGER Savvas Kammitsis DIRECTORS Andreas Constantinides Mary Kammitsi HEADQUARTERS T.T.W. Travel Trade Weekly LTD P.O. Box 25255, Nicosia 1308 Cyprus Tel: +357 22 021607, Fax: +357 22 103670 WEBSITE www.traveltrademena.travel EMAILS info@traveltradeweekly.travel sales@traveltradeweekly.travel editorial@traveltradeweekly.travel

Demand for flights in the Middle East surged 10.3 percent in October 2015, according to data released by the International Air Transport Association (IATA).

n the other hand, the region was the only one to see a decline in capacity utilisation for the month as available seats rose 12.7 percent, pushing load factor down 1.5 percentage points to 72.5 percent. Globally, total revenue passenger kilometres improved 7.5 percent, available seat kilometres increased 5.7 percent and load factor rose 1.4 percentage points to 80.5 percent. “In most parts of the world we see strong demand for travel – exceeding the growth in capacity. Load factors are averaging over 80 percent and consumers are the big winners with fares trending downwards,” said Tony Tyler, director general, IATA.

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AL HABTOOR: RECORD YEAR IN 2015

MENA EXCHANGE RATES

18.12.2015

COUNTRY

CURRENCY 1USD=

Bahrain (BHD)

Dinar

0.37

Jordan (JOD)

Dinar

0.71

Oman (OMR)

Rial

0.39

Qatar (QAR)

Rial

3.64

Saudi Arabia (SAR) Riyal

3.75

UAE (AED)

Dirham

3.67

Algeria (DZD)

Dinar

107.21

Egypt (EGP)

Pound

7.82

Iran (IRR)

Rial

30,120.55

Iraq (IQD)

Dinar

1,107.12

Kuwait (KWD)

Dinar

0.30

Lebanon (LBP)

Pound

1,506.82

Libya (LYD)

Dinar

1.37

Morocco (MAD)

Dirham

9.91

Syria (SYP)

Pound

188.81

Tunisia (TND)

Dinar

2.05

Yemen (YER)

Rial

215.15

Al Habtoor City

as of

With investments and expansion initiatives in Dubai standing at AED12.5 billion (USD3.4 billion), Al Habtoor Group witnessed strong performance for the first nine months of 2015 with revenue soaring over 16 percent year-on-year.

aving teamed up with well-known international brands, the hotels division saw profits expand 23 percent during the nine-month period, as the group repositioned its Dubai assets and is preparing for the launch of The W Dubai – Al Habtoor City and The Westin Dubai, Al Habtoor City. Khalaf Ahmad Al Habtoor, chairman, Al Habtoor Group, revealed, “I am eying further investments abroad. I am always considering international growth, and looking for sound investments abroad. My focus is on Europe and the US.”

JANUARY 2016

VISIT OMAN

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THE NATURAL COURSE OF

Things

EXUDING CULTURE AND STILL MAINTAINING DEEP LINKS TO ITS PAST, OMAN IS JUST AT THE BEGINNING OF ITS JOURNEY TOWARDS ESTABLISHING ITSELF AS A MUST-VISIT TOURIST DESTINATION.

MARIA KAZELI WRITES

man is among the 10 best countries in the world for tourists, supported Konstantin Zeuke, general manager, Kempinski Hotel The Wave Muscat, saying that the Sultanate is known for its stunning beaches, mountains, as well as its culture and heritage. These are the main reasons why holiday-makers are travelling to the country; to explore its nature and enjoy a relaxing vacation on the seaside, visit the turtles or ride a camel, added Zeuke. Despite all the attractive hotspots, Oman still does not get the attention it deserves, Zeuke explained. “Tourism and hospitality have long existed in Oman but are still not explored to the fullest and are yet to be recognised as vital growth [sectors]. Oman has increased its annual [tourism] growth rate from six to eight percent.” With 2.02 million travellers expected to have visited the destination in 2015, the industry’s direct contribution to the national GDP in the same year was estimated by the World Travel & Tourism Council at 5.8 percent. Meanwhile, Oman remains heavily dependent on its deteriorating oil resources. As Joe Swarup, operations manager, Meeting Point Tourism Oman, suggested, “Because of declining reserves and a rapidly growing population, the government has actively pursued a development plan that focusses on diversification, industrialisation, and privatisation, with the objective of reducing the oil sector’s contribution to GDP to nine percent by 2020 and creating more jobs to employ a rising numbers of Omanis entering the workforce.” As he further divulged, tourism and gas-based industries have now become key components of the government’s diversification strategy. THE SCENT OF FRANKINCENSE “In this graceful, ancient city – which lies on the Gulf of Oman and is framed by craggy, vertiginous rock formations – the air is smoky with the scent of frankincense, men wear white robes and women jewelled gowns, and few high-rises disturb a dreamlike vista of white-painted villas, medieval fortresses, elegant palaces, and gold-domed mosques,” said Swarup, giving a

JANUARY 2016

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VISIT OMAN

OMAN IN BRIEF Capital: Muscat Currency: Omani Rial (OMR) Language: Arabic Population: 3.9 million Calling Code: +968 Capital Time Zone: GMT +4:00

JANUARY 2016

vivid description of Muscat and throwing the spotlight on a unique culture which lures in a variety of tourists to the capital. “Authenticity is key in our industry and in our destination and we strive to protect and share our rich Omani heritage, in line with the ministry’s recent announcements and strategy,” corroborated Rami Farhat, director of sales and marketing, Al Bustan Palace, a Ritz-Carlton Hotel. A similar strategy is followed by Six Senses Zighy Bay. “Oman’s travel scene is [dominated by] a focus on cultural and scenic destinations, something that we have tapped into. We work closely with the Ministry of Tourism to make sure that we get an update on where the direction [is heading to], as in the end, we need to first promote Oman as an entry point,” insisted Jad Frem, director of sales and marketing, Six Senses Zighy Bay. 

VISIT OMAN

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Swarup attributed this coordinated effort to the fact that the country is still ruled by a sultan, who has modernised Oman while still maintaining its status as one of the most stable destinations in the region without compromising on the authentic charm of a ravishing culture. He added that the Sultanate has slowly opened up to tourists, following a recent burst of developments. Moreover, according to Francois Gagner, travel consultant, Muscat Desert Adventures, culture combined with nature is one of Oman’s strong cards. “Oman has an old tradition and witnesses what is the real deep Arabia; hospitality and wonderful landscapes in proximity. Unlike neighbouring Dubai, Muscat for instance wants to preserve its authentic Arabic culture. The city is growing with this state of mind and offers typical architecture you cannot find in other places. In addition, Oman remains an exclusive destination, far from mass tourism,” he analysed. NEW ON THE BLOCK One of these projects is the highly-anticipated Oman Convention & Exhibition Centre (OCEC) which is expected to launch in the first quarter of the year. According to Trevor

According to Oman’s National Center for Statistics and Information, for the period spanning between January to September 2015, the main indicators for hotels in the three- to five-star segment showed year-on-year changes in the below metrics:

28.2% 11.7% 2.7% Growth in GCC visitors

Surge in American travellers

Decline in overall guest numbers

6.8% Downturn in occupancy rates

McCartney, general manager, OCEC, the facility’s opening aims to not just meet but exceed expectations. “Our strategy is to create a world-class experience that reflects the Sultanate’s authentic culture, values and exciting vision for the future, its spectacular opportunities and possibilities. And we are definitely on track,” he commented. To ensure that Oman’s business community along with the public and private sectors are fully briefed on the opportunities offered by OCEC, members of the business development team have been conducting a series of presentations to governmental and corporate entities and corporations in the months preceding the official unveiling. Moreover, the centre is continuing its vigorous international campaign, promoting OCEC to associations, business leaders, and decision-makers across the globe, since, as McCartney enthused, the opening is the beginning of a new era for the regional business events sector. “With the launch of OCEC, Oman will take its place in the international arena as one of its most exciting convention destinations and the newest business events hotspots in the region. Most importantly, OCEC will present a myriad of opportunities for the Sultan-

JANUARY 2016

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VISIT OMAN

ate and its people. The centrepiece of the destination’s business development programme, the OCEC activities will contribute to the national economy, generate jobs and power the growth of small and medium-sized enterprises,” he proclaimed. LOOKING AHEAD As the country continues to strengthen its position on the international travel scene, industry stakeholders are determined to exploit the Sultanate’s tourism potential. “A greater international visibility for our destination means that we are reaching a larger audience and are potentially attracting new segments of travellers. We continue to adapt our services and products to these new visitors,” explained Farhat. Meanwhile, Zeuke professed that there has been an increase in the number of operators offering holiday packages which combine shopping in Dubai with a more diverse experience in Muscat that can include anything from diving and dolphin watching, to trips to wadis and mountains, as well as the exploration of traditional Arabian culture and the historic corniche area of the city. Oman’s shopping credentials do not lack anything when compared to other destinations. As Swarup observed, “Muscat’s souqs are utterly charming and the source of some of the finest shopping experiences anywhere, they are, however, not the only options in town. Modern shopping complexes have sprung up in the city in recent times, mostly situated in Qurum and in the Al Khuwair area.” Following a plethora of such projects, Zeuke said that the beginning of 2015 brought a promising start. “I believe that Muscat’s tourism shall be on the rise [this year too] or else Indian and Asian airlines, as well as strong local carrier Oman Air would not have

increased their frequency to and from Muscat to more destinations with even bigger planes. In addition, the new terminal will open [this year] bringing even more airlines, businessmen and travellers to Oman.” Reiterating the Sultanate’s strong appeal to wellness- and culture-seekers, Frem commented, “2015 reflected a promising year for a new trend of travelling; people are more keen to look for a non-mediocre type of holiday, unique and personalised. They are also more keen on going back to nature, start to be aware of healthy lifestyle so it is a big opportunity for Six Senses Zighy Bay as it is in line with the company’s core values to present an indigenous experience in an out-of-the-ordinary location with focus on integrated wellness.” Rabih Zein, cluster general manager, Park Inn by Radisson Muscat and Park Inn by Radisson Hotel & Residence Duqm, stated that this year, the properties expect an immense increase in virtual and digital bookings as nowadays online marketing plays a vital role in the business and most travellers rely on guest reviews. The hotels’ team is working closely together to monitor all the reviews and reply on time, whereas high-speed Internet is offered free of charge as it is recognised as the basic and fundamental need of a business traveller, he added. Under the Ministry of Tourism’s guidance, and by turning Oman into a year-round destination by developing facilities and projects and establishing off-season activities, the country can attract new tourists and mainly families to enjoy the beauty of the Sultanate, Zein concluded. 

On a Side Note “

We want the opening to reflect the full warmth of Omani hospitality and the unique personality of the Sultanate. We also want to carry that standard through to everyday operations.”

Trevor McCartney General manager, OCEC

consistency in the way we “Having deliver and how we deliver to commit to our promise and finally being creative and innovative is an essential element in our day-to-day operation.”

Konstantin Zeuke General manager, Kempinski Hotel The Wave Muscat

“

We are seeing great interest from Germany, UK and other European countries where travellers are looking for warm and sunny winter getaways.”

Rami Farhat Director of sales and marketing, Al Bustan Palace, a Ritz-Carlton Hotel

is always fluctuation “There in occupancy when there is some challenge caused by political situation, which happened in few parts of the world, but we are optimistic.”

Jad Frem Director of sales and marketing, Six Senses Zighy Bay

JANUARY 2016

EXPLORE QATAR

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BRAND

Qatar GRADUALLY MOVING AWAY FROM ITS FIRMLY ESTABLISHED BUSINESS PROFILE, QATAR AIMS TO CHANNEL THE DIVERSE CHARACTERISTICS OF THE COUNTRY AND ITS PEOPLE THROUGH A STRONG BRANDING CAMPAIGN IN A BID TO POSITION THE DESTINATION AS A WORLD-CLASS HUB WITH DEEP CULTURAL ROOTS.

RITA KASZIBA WRITES

aving recorded double-digit average GDP growth since 2004, Qatar has become one of the world’s richest countries per capita, with a resilient economy propelled by the hydrocarbon and export industries, and, nevertheless, its steadily evolving tourism sector, which is expected to continue to flourish over the coming years. “As Qatar is constantly booming, it has become a must-visit destination, and with the 2022 FIFA World Cup being awarded to the country, Qatar is putting itself on the world map as a tourist attraction,” supported Joelle Lahlouh, cluster public relations and marketing manager, Wyndham Grand Regency Doha and Ramada Encore Doha. To this end, as Cyril Mouawad, executive assistant manager, InterContinental Doha, explained, Qatar is using all its resources to place the country on the global scene. From a new state-of-the-art airport to internationally acclaimed sports facilities, conference centres and, nevertheless, major in-

vestments into the promotion of its cultural and touristic offering, Qatar spares no effort, Mouawad reiterated. The key pillars of the industry’s steady growth over the past years have been the improvement of its air, rail and road infrastructure, the notable expansion of the country’s hotel room stock, particularly within the five-star segment along with the introduction of more establishments bearing four or three stars, and the development of new sport stadiums in preparation for the upcoming tournaments, explained Jochen Schmid, area general manager, International Hospitality, the management company of Plaza Inn Doha and City Inn Al Seef. Schmid praised Qatar Tourism Authority (QTA)’s proactive approach to engaging visitors, which is being strongly supported by the government, especially when it comes to staging international conferences and other prestigious events.

JANUARY 2016

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EXPLORE QATAR

The tourism industry is in fact fully supported by the emir and the state’s leadership which has, over the past QATAR IN BRIEF years, invested billions of dollars into infrastructure, facilities and services. “Tourism is an engine for deCapital: Doha velopment,” reiterated H.E. Sheikh Currency: Qatari Riyal (QAR) Ahmed bin Jassim Al Thani, economy Language: Arabic and commerce minister, Qatar, saying Population: 1.9 million that besides helping to introduce QaCalling Code: +974 tar’s culture and achievements to the Capital Time Zone: GMT +3:00 world, the industry also contributes a notable share to the national GDP. Through its strong characteristics, tourism is capable of driving revenues and spurring growth even in times of increased geopolitical or economic challenges, pinpointed Al Thani, saying that for these reasons it has proved to be one of the most flexible and resilient industries over the past years. As Al Thani explained, Qatar has allocated some USD40 – 45 billion for the enhancement of the destination’s tourism product, demonstrating the state’s firm belief in the strength of tourism and its widespread potential. As Schmid noted, all these have helped Qatar achieve the second position within MENA in 2015 in the World Economic Forum’s travel and tourism competitiveness report. The Gulf state, however, is not resting on its laurels and as Rami Sayess, general manager, Four Seasons Hotel Doha, highlighted, Qatar’s national strategy for 2030 aims to propel the country forward by balancing economic accomplishments with human and natural resources; a clear roadmap, which, according to Sayess, will create an environment that can ensure future socioeconomic growth even in the face of regional and global challenges.

will help diversify Qatar’s economy and enhance its image as a distinctive [country] that celebrates the region’s unique cultural and geographical heritage,” he said. As Al-Mulla disclosed, the goal now is to reach the target of 60 projects over the next 10 years and while Europe remains a key area of focus, the firm is also investing into the (re)development of its Doha portfolio as well as its home-grown Murwab Hotels brand. 

BLEISURE To this end, Qatar is working tirelessly to develop the infrastructure required to exploit its full potential, pointed out Wissam Suleiman, cluster general manager, Marsa Malaz Kempinski, The Pearl – Doha and Kempinski Suites & Residences, West Bay. In fact, the capital city is undergoing an urban transformation, claimed Gianrico Esposito, general manager, The Westin Doha Hotel & Spa – which is due to open later this year – saying that the current development of large infrastructure projects such as the rail network, roads, malls and cultural destinations will only reinforce Qatar’s position as one of the primary hubs for international business and tourism in the Middle East. All these developments form part of the government’s national economic diversification strategy which aims to build a broader economic base with tourism being prioritised as one of the key sectors for future growth. A major force behind the developments, especially within the hotel sector, has been Katara Hospitality, for over four decades. Today, the company’s global portfolio includes 35 properties in operation or under development spread across 12 countries on three continents. As Hamad Abdulla Al-Mulla, CEO, Katara Hospitality, explained, the organisation’s ambition and achievements demonstrate how far the hospitality landscape in the Gulf state has come. “The [industry] in Qatar is evolving at a rapid pace and as part of this growth, we recognise the importance of diversification, especially catering to the increasing international arrivals,” said Al-Mulla, while also reiterating the company’s commitment to leaving a legacy for generations to come. “Mega projects such as the futuristic development of Lusail City, home to Katara Hospitality’s Katara Towers, Lusail Marina District development,

JANUARY 2016

DOHA METRO

EXPLORE QATAR FIRST STAGE:

2019 3 lines 37 stations

SECOND STAGE:

2026 4th line 72 stations

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peal and shift the business to leisure ratio from 69.9:30.1 percent in 2014 to 64 percent of holiday-makers, from outside the Gulf region, by 2030. To boost tourism revenues to USD10.7 billion, up from USD8 billion in 2013, average length of stay is forecasted to expand from 3.5 days in 2014 to 4.3 days. The targeted numbers are well-calculated, based on the comprehensive nationwide strategy, which is now being streamlined by Qatar’s first destination brand, which, according to Issa bin Mohammed Al Mohannadi, chairman, QTA, heralds a new chapter in the country’s journey towards achieving its vision. “In launching this brand, which is the first to represent Qatar as a destination, and by channelling multiple characteristics of the nation’s persona, hopes, actions

“Our ultimate goal is to be one of the leading hospitality organisations in the world and in addition to this our strategic vision for Murwab Hotel Group over the next 10 years is to be one of the world’s premier hospitality management brands dedicated to providing unique and unrivalled guest experiences,” concluded Al-Mulla. All in all, supported by a USD45 billion investment plan, Qatar targets 7.4 million visitors by 2030, up from 2.83 million in 2014, with the share of nonGCC tourists set to soar from 30 percent in 2012 to 64 percent by 2030. In order to achieve these goals, the country is determined to enhance its touristic apand vision, our efforts to promote the country and pique interest from world travellers gain new strength and cohesion,” elaborated Al Mohannadi. Encompassing both tradition and modernity, the hallmarks of Qatar’s discerning identity, the campaign captures the essence of the nation and aims to position the country as a premium tourist destination, thereby broadening the pool of potential visitors. In fact, a range of projects are underway, such as a new national museum, as well as the redevelopment of the old port in the city centre, among others, all of which are set to boost Qatar’s touristic appeal. Underscoring Qatar’s shift towards a more diverse atmosphere, the country is set to soon welcome what is hailed as the region’s first entertainment mall. Slated to launch in August, Mall of Qatar promises to keep customers coming back for more, said Naomi Sargeant, managing director, Mall of Qatar. Work is also underway at the 26km2 New Port Project with over 15,000 people being currently involved. The QAR27 billion (USD7.4 billion) venture, which will include Hamad Port, a new naval base and Qatar Economic Zone 3, is gradually transforming Qatar’s coastline. While the old port in the city centre undergoes a comprehensive redevelopment, Hamad Port will start welcoming cruise ships in October with 30 vessels expected to call at the state’s shoreline, bringing thousands of visitors to the country. “For many years, the UAE has been the preferred destination but as Qatar develops, it has proven itself to be a strong competitor […] providing a different leisure experience,” noted Lahlouh. ACCESS TO ALL With increased arrivals comes growing demand, hence the target to expand 

JANUARY 2016

EXPLORE QATAR

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HAMAD INTERNATIONAL AIRPORT IN NUMBERS

29km

LAND AREA, ONE THIRD THE SIZE OF DOHA

8,700 PASSENGERS PER HOUR AT PEAK TIMES

40,000m2 OF RETAIL AND FOOD AND BEVERAGE FACILITIES

RUNWAYS, 100 AIRCRAFT PER HOUR

the country’s hotel inventory from the current approximately 20,000 keys to 45,000 – 60,000 rooms, as per the FIFA requirement for 2022, with around 6,000 of the new units being placed on cruise ships. “The year 2015 saw around 4,000 new hotel rooms come onto the market and this year, the number is set to further increase,” indicated Suleiman, claiming that despite the fast-growing supply, occupancy levels are expected to average around 80 percent with average daily rates and RevPAR also maintaining healthy levels. As Al Thani revealed, so far, the country has managed to balance supply and demand with occupancy levels rising from 65 percent to 73 percent in 2015. Speaking about the proliferation of accommodation establishments, Suleiman said, “The key to maintain high performance rates is to offer a variety of accommodation across all levels, from entry level and budget hotels to highend and ultra-luxurious resorts, catering to all needs.” Suleiman cited a recent QTA report that showed that visitors booking lengthier stays tend to opt for deluxe or standard hotels, while less nights are registered more in three-star establishments. According to Schmid, the emergence of economic brands in Qatar mirrors global trends. “Until recent years, developers were more focussed on the five-star and luxury segment, whereby the last few years’ economic development has dictated the markets to be more priceconscious and value driven thus result-

2,621 DATE PALMS PLANTED

30 MILLION ANNUAL PASSENGERS IN INITIAL STAGE

ing in a strong need of budget hotels. To sustain or even boost performance levels, Qatar is determined to almost triple its visitor numbers by 2030, thus the need to improve accessibility in air, on the sea and on the ground – where the Doha metro project is well underway – as well as at the borders. “Naturally, [more relaxed] visa restrictions and additional infrastructure will make the destination more accessible,” underlined Sayess. Schmid concurred saying, “A key contributor for a strong increase will be based on how Qatar will proceed with the provision of tourist visas as well as the requirements towards international conference planners and attendees to facilitate the staging of mega events in Doha. Additionally, as Schmid noted, re-evaluating the process of working visas

could also help attract the best talent to the country, further enhancing service levels. As more and more people make their way to Qatar, traffic at the stateof-the-art Hamad International Airport continues to surge in tandem with the tourism industry’s evolvement with the hub handling 8.4 million passengers in the third quarter of 2015 alone, up 23 percent year-on-year. Badr Mohammed Al Meer, chief operating officer, Hamad International Airport, attributed the phenomenal growth to the increased frequency of several airlines’ weekly flights as well as the arrival of new carriers to the Qatari capital, noting that the numbers are also a testament to the continued rapid expansion of Qatar Airways. Since its relaunch in 1997, Qatar Airways has expanded its footprint to over 150 key business and leisure destination, operating a fleet of more than 170 aircraft. As Ahmed Hisham, director of sales and marketing, Mövenpick Hotel West Bay Doha, put it, “Qatar is ever changing – be it creating more hotels or outlets for visitors, or upgrading road and transport options. All the steps are being taken to ensure a smooth and comfortable stay for those who visit Qatar.”  JANUARY 2016

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ONSITE BAHRAIN

LITTLE BY

Little

MARIA KAZELI WRITES

IRRESPECTIVE OF ITS SIZE, BAHRAIN IS A POWERFUL PLAYER IN THE TOURISM INDUSTRY AND IS PROGRESSING RAPIDLY TOWARDS BECOMING A COUNTABLE FORCE IN THE MIDDLE EAST.

BAHRAIN IN BRIEF Capital: Manama Currency: Bahraini Dinar (BHD) Language: Arabic Population: 1.2 million Calling Code: +973 Capital Time Zone: GMT +3:00

JANUARY 2016

ith the World Travel & Tourism Council estimating that Bahrain attracted over 6.45 million international travellers in 2015, the country is investing in its potential and future ambitions in line with forecasts indicating that arrival numbers are set to reach 10.16 million by 2025. Various efforts are undertaken by governmental entities to lure in higher numbers of tourists, with the Bahrain Authority for Culture & Antiquities (BACA) playing a vital role in this development. The organisation has just recently unveiled the Cultural Tourism Passport Photo Expo, as part of its endeavours to firmly establish the country’s presence on the tourism map as a prized cultural hub both regionally as well as globally. Serving as an invitation, The Cultural Tourism Passport enticed visitors to get a taste of Bahrain’s heritage and see 21 of the Kingdom’s most iconic and historical landmarks with the assistance of a detailed map provided by BACA. In addition, national carrier Gulf Air supports the tourism sector via a continuous drive to strengthen Bahrain’s position as a unique destination, showcasing its many distinctive characteristics to a regional and global audience and highlighting its myriad of tourist attractions, encouraging visitors to come and enjoy the trademark Arabian hospitality, as Maher Salman Al Musallam, acting CEO, Gulf Air, said. Susy Massetti, operations manager, The Palace Boutique Hotel, sees no reason as to why the Kingdom should be considered inferior to any other regional destination. She commented, “Bahrain is strategically well-situated in the Gulf with a small yet efficient airport that is connected virtually to any destination in the world. The relaxed visa process including the very first multiple-entry visa in the region as well as the welcoming attitude of the immigration officers make the entry in the country very easy while the road infrastructure is getting better by the day.” This positive image is also apparent in the country’s hospitality sector. According to CBRE Group’s research, Bahrain’s hotel scene, particularly the luxury segment, continues to see growth as an influx of four- and five-star 

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FAST FACTS hotels has been announced during 2015. As per data provided by the real estate services firm, there are currently 108 accommodation establishments operating in Bahrain and this figure is set to continue to rise, with upcoming properties, such as Rotana Downtown, Wyndham Grand at Bahrain Bay and Marriott Residence Inn at Water Garden City. BIG ENOUGH Whereas the sector’s gradual development is encouraging, some question marks remain whether demand will be able to absorb supply. However, hoteliers remain hopeful. Zee Bassila, complex director, sales, The Westin Bahrain City Centre and Le Méridien Bahrain City Centre, supported, “We believe that an increased number of hotels help the destination attract large conferences hence we will benefit from the number of visitors. On the short-term, supply will drive occupancy levels lower than expected, however, outstanding service culture and consistency in service will keep us secured with repeated guests and new business.” In the meanwhile, stakeholders do not feel at ease, a proof to which is the recent renovation of Le Méridien Bahrain City Centre. Following the extensive project, which started back in July 2014, Majid Al Futtaim and Starwood Hotels & Resorts Worldwide unveiled the revamped property with the newly transformed rooms and public areas and with the introduction of new concepts and outlets. “Keeping our hotel properties fresh and relevant through ongoing investment and innovative renovation projects is extremely important to Majid Al Futtaim as it ensures we are always strengthening our offer to both our partners and customers,” attested Simon Barlow, CEO, hotels, Majid Al Futtaim Properties. Besides efforts to refresh the country’s product, local players deem that there is a considerable need for upper midscale accommodation and the enlargement of the four-star segment will be a welcome development in Bahrain’s hospitality scene. Mukul Mehta, cluster general manager, Ramada Hotel & Suites Amwaj Island and Hawthorn Suites by

 Bahrain is an archipelago made up of 33 islands located off the coast of Saudi Arabia.  The word Bahrain means ‘two seas’ in Arabic, indicating how the country’s geographic position as a collection of islands has been important throughout its history.  Bahrain was the first Gulf state to discover oil in 1932.  In 2002, Bahrain became a constitutional monarchy, and a democratically elected parliament was established.

Wyndham Manama, verified, “I feel there is sizable potential for branded four-star hotels in the city. [In] Juffair area, there are negligible four-star international brands catering to the upper four-star segment.” He commented that in today’s world, international travellers are looking for a good upper midscale hotel and Bahrain offers a promising opportunity to do business in this field. “[In] the aviation world there is a massive increase in low-cost carrier travellers and every city would like to gear up to cater to this segment and hence more requirements [come along] for upper midscale accommodation. In the near future, the same trends will arrive to Bahrain; low-cost carriers [and] travellers looking at a decent accommodation at the right price,” Mehta claimed.

DECEMBER 2015

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ONSITE BAHRAIN

BUSINESS IS BUSINESS For the moment, however, current tendencies in the country are different. As Bassila summarised, “The trend in Bahrain is still related to corporate business during the week and leisure in weekends. The sport segment has flourished with [IRONMAN 70.3 Middle East Championship Bahrain] and many other events. Our neighbours in the Saudi Arabia keep on supporting Bahrain throughout the year and this is a great asset for us.” Mehta agreed that Saudi Arabia is a major supplier to the country. “We truly realise that Saudi travellers contribute the single largest component of business in the city and are willing to develop and nurture this segment of business. [Ramada Hotel & Suites Amwaj Island] is ideally designed with a choice of one-, two- and threebedroom suites and we wish to add options of flexible check-in/check-out timings, complimentary shuttles and transport which would cater specifically to this segment.”

JANUARY 2016

He added that the management will focus on regional business travellers in addition to GCC families, and commented that the plan to develop a new convention centre would go a long way in sustaining Bahrain’s position as a corporate travel destination. Massetti offered a different insight into the Kingdom’s tourism industry focussing on the more modern perspective. “In Bahrain, as anywhere else, the millennial generation is now becoming

the new customer to grab. Keeping up the pace with this technology-savvy, well-educated and travelled bloggers of all and lifestyle seekers is the new challenge,” she said, adding that ease of communication and connection with all media, change of entertainment offerings as well as customising their experience is paramount since this specific clientele is growing or have grown up in a world that it is all about them. Along the same lines, Najia Zainal, media and public relations manager, Elite Hospitality Group, commented that every year, as the travel industry takes an evolutionary step forward, at the current phase, the company noticed the increment of online usage, as from the initial planning of a trip and ticket reservations to booking hotels and even internal transportation while on a trip, all can be done with a single click using smartphones and from the comfort of one’s own space. She summarised, “The Kingdom of Bahrain is constantly evolving in terms of business or tourism, which opens new horizons for investors or tourists alike.” 

EXCLUSIVE GDS

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HERE TO

Stay THE FOCAL POINT OF ONLINE TRAVEL TRANSACTIONS, GLOBAL DISTRIBUTION SYSTEMS (GDS) HAVE PROVEN INVALUABLE FOR INDUSTRY STAKEHOLDERS. WITH AN EVERGROWING MARKET AND EVER-CHANGING TRENDS, TECHNOLOGY PROVIDERS ARE CONTINUOUSLY EVOLVING TO NOT ONLY MEET, BUT EXCEED ALL EXPECTATIONS.

PAULINE SHAHABIAN WRITES

eeping with demand, GDS have shifted from a traditional singleline distribution system of airfares to a network of endless multifaceted capabilities, including air upgrades, ancillaries and merchandising solutions for hotels, car rental companies, and more. According to a Phocuswright’s study, Middle East Online Travel Overview, Second Edition, co-sponsored by Travelport, the region’s travel market is worth an estimated USD72 billion and is poised for more growth. Online travel bookings, which currently represent 25 percent of all bookings, are forecast to reach 36 percent by the end of 2017 when online revenue is expected to touch USD35 billion. Despite wide-spread speculations that the era of GDS hegemony is in decline, the performance displayed by GDS reflects the predicted growth of the overall industry. Such is the case with Sabre, which registered total revenue of USD785

million in the third quarter of 2015. The company has been on an upward path in part due to its strategic acquisition of Abacus International, its continuous investment in latest technologies and its close engagement with clients to understand their needs. “We continue to [provide] customers with innovative solutions and a comprehensive end-to-end experience not to meet, but to also exceed their expectations,” stressed Daniel Naoumovitch, CEO, Sabre Travel Network Middle East. Throughout 2015, the firm entered into a number of partnerships and among others, it signed an agreement with Air Seychelles which saw the airline move to an integrated platform for a broad range of critical operations including the SabreSonic Customer Sales & Service solution. Roy Kinnear, CEO, Air Seychelles, commented, “Air Seychelles believes Sabre is the perfect technology vehicle to enhance the airline’s guest experience

JANUARY 2016

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throughout the travel lifecycle [...].” Not lagging behind, Travelport – which has been making waves with its theme of redefining, referring to its transformation from traditional GDS to a fully-fledged travel commerce platform – also cemented its presence in the regional industry with a multitude of collaborative agreements, most notably within its air commerce segment. “On the air commerce front, our main achievement for 2015 would be the successful rollout and adoption of our Rich Content and Branding solution,” pinpointed Rabih Saab, president, Europe, Africa, Middle East and South Asia, Travelport, who enthused that over 100 airlines have implemented the solution which enables carriers to differentiate their products with extensive content creating a transparent shopping experience. Concerning their endorsement, Wanjiku Mugo, corporate communications manager, Kenya Airways, stated, “By adopting this new technology [it will] further our ability to differentiate Kenya Airways’ unique products and services.” A third contender, Amadeus prominently joined forces with World Tourism Organization (UNWTO) to advance the use of technology in tourism. “Innovative technological solutions are fundamental for the tourism sector’s competitiveness and ability to create jobs and inclusive development worldwide,” posited Taleb Rifai, secretary general, UNWTO.

EXCLUSIVE GDS appetite, allowing both entities to capitalise on new travel opportunities. As Fergal Kelly, chief commercial officer, MTT, explained, the company brings mobile innovation to airlines and travel intermediaries to better serve the end-traveller with personalised services. Elaborating on Sabre’s offering on this front, Naoumovitch shed light on TripCase, the free application used by global travellers to manage itineraries. With 40 airlines already integrated and over 30 million trips managed per year, the tool is connected to powerful technology and travel companies to deliver the right information at the right time. Another noteworthy trend shaping the way GDS operate is safe monetary transactions, with Travelport increasingly enlarging its investment in eNett International, the business-to-business payment provider. Anthony Hynes, CEO, eNett International, highlighted that the company’s aim is to address inefficiencies and costs associated with traditional payment. Integrated into all Travelport points of sale, eNett virtual account numbers simplify and automate payment processing. “The era of GDS is certainly not in decline. If anything, I see a GDS renaissance in the making,” concluded Saab. 

RISING TRENDS “Travelport has invested some USD760 million in the last four years in various aspects of our travel commerce platform to address the trends, inefficiencies and unmet needs of all components of the travel value chain,” noted Saab, who highlighted distribution and merchandising solutions for hotels and car rentals, among others as areas of interest. Among the most talked-about rising trends with a strong potential for a breakthrough in the Middle East is mobile commerce. Travelport’s recent acquisition of Mobile Travel Technologies (MTT) underlines the company’s belief of consumers’ growing mobile services

JANUARY 2016

TOUR AL KHOBAR

WHERE THERE

Is Oil

ONCE A SLEEPY PORT, SINCE THE DISCOVERY OF OIL, AL KHOBAR HAS TRANSFORMED INTO ONE OF THE REGION’S MOST SIGNIFICANT CENTRES FOR PETROCHEMICAL GIANTS AND WEEKEND GETAWAYS.

RITA KASZIBA WRITES

“A

l Khobar city emerged during the last century as the business hub and residential city for the contractors and work force of leading oil and gas company, Saudi Aramco,” explained Basel Talal, district director, Saudi Arabia, The Rezidor Hotel Group, saying that up until the last decade, only a few international hotels operated in the market along with some local inns. In close proximity to Dammam and nevertheless to the causeway to Bahrain, Al Khobar enjoys a strategic location, making it a top choice for both domestic as well as GCC travel, pinpointed Fares Yactine, general manager, Sofitel Al Khobar The Corniche. “[Besides] that, it has long been a preferred destination for a lot of expatriates working in oil and gas companies operating in the Eastern Province […],” added Yactine, noting that the presence of multinational companies in the area also helps generate traffic, triggering the further enhancement of the destination’s tourist product.

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Despite the gradual infrastructural and service improvements, the hospitality sector changed little up until 10 years ago when globally known fourand five-star properties started to appear on the horizon, noted Talal. Nowadays, hospitality giants from Starwood Hotels & Resorts Worldwide to InterContinental Hotels Group, Hilton Worldwide and Carlson Rezidor Hotel Group all have presence in the AL KHOBAR IN BRIEF market. For instance, The Rezidor Hotel Group alone operates 312 rooms across three properties in the area. Country: Saudi Arabia “The reason behind this developCurrency: Saudi Arabian Riyal (SAR) ment is the increase in housing deLanguage: Arabic mand [...] along with the ever-growing Population: 1.94 million internal interest in leisure destinations Calling Code: +966 from central province citizens and Time Zone: GMT +3 residents from the eastern part of the country,” elaborated Talal. THE SAUDI GATEWAY Yet, tourism remains largely driven by local demand, Talal pinpointed, further revealing that during peak seasons, last-minute bookings, even from third party engines, and walk-in guests can pose a much welcomed challenge, demonstrating the destination’s rising popularity. Corroborating Talal’s words, Yactine said, “Today, if we look at the feeder market, we can observe that mainly it is internal tourism coming from Riyadh […]. Activities created by the municipality in addition to greater supply of hotels and restaurants have helped attract a larger number of visitors.” As Talal further highlighted, there are also several international sources linked to the destination due to the fact that the region is a tax free market platform driven by oil and gas as well as other business segments. Countries such as Bahrain, Qatar and Kuwait are all within a four-hourdrive radius, offering immense potential for the enrichment of Al Khobar’s tourist product, pinpointed Yactine. Talal identified the GCC among the most prominent feeder markets alongside countries with strong industrial background, such as the UK, France, Germany and the US. Yet, the recent drop in oil prices prompted businesses to look for alternative areas those being China and Russia among others. As Yactine suggested, easing visa restrictions for non-GCC citizens would help enormously in luring more visitors. Over the coming years, Al Khobar is set to witness major developments with Talal referring to the announced upgrade of the railway connection to Riyadh, the enlarging of the causeway to Bahrain and new beach resort facilities, among others, as well as the arrival of more hoteliers. UAE-based One to One Hotels & Resorts recently entered into a management agreement to operate three properties in Dammam-Khobar, adding a total of 165 keys to its portfolio. Philippe Harb, CEO, One to One Hotels & Resorts, described the destination as one of the fastest growing tourist attractions in the Kingdom, hence the decision to run three boutique hotels. Another newcomer is the five-star, 218-unit Kempinski Al Othman Hotel, Al Khobar, which is scheduled to welcome its first guests later this year as Mohamed Fadi, director of sales, Kempinski Al Othman Hotel, Al Khobar, revealed. “The city is preferred by some of the most important regional and international companies,” reaffirmed Fadi, adding that the destination has also long been deemed as the city of shopkeepers and merchants with a number of shopping and lifestyle centres, thus the company’s decision to invest here. Speaking about the future, Talal concluded, “Overall, the country is undertaking a development path towards tourism modernity and Al Khobar city along with Dammam and Dhahran remain an ideal location for touristic investments especially that this part of the country remains relatively modern and new compared to other provinces.” 

JANUARY 2016

“Whilst it is true that we are taking more people on more aircraft to more destinations as we continue to grow, we also recognise that travel itself has changed; it has become a process of enrichment, of self-discovery, of life-changing moments and fulfilling ambitions. We hope that our new campaign [Going Places Together] will inspire more people to embark on their own personal journey, exploring new places and opportunities, together with their friends, family or colleagues.”

CEO, HILTON WORLDWIDE

We are positioning ourselves as a key player “This is an outstanding opportunity to add three prestigious brands – Fairmont, Raffles and Swissôtel – to our portfolio, and a great step forward for AccorHotels. It offers us robust and global leadership in luxury hotels, a key segment in terms of geographic reach, growth potential and profitability, for long-term value creation. […] Through it, we are positioning ourselves as a key player in the current industry consolidation process while maintaining substantial leeway to implement our transformation plan.”

CHIEF COMMERCIAL OFFICER, ETIHAD AIRWAYS

CHRISTOPHER NASSETTA

We […] recognise that travel itself has changed

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PETER BAUMGARTNER

CEO, ACCORHOTELS

SÉBASTIEN BAZIN

GROUP CEO, QATAR AIRWAYS

AKBAR AL BAKER

TRAVEL TALK

We set ambitious goals to impact more people and communities

“As our founder Conrad Hilton once said, Think big. Act big. Dream big, and that is the spirit behind our Global Month of Service. [In 2015], we set ambitious goals to impact more people and communities [...]. Mobilising team members to prepare food for the underprivileged in India, to provide career training support for young women in Saudi Arabia or to renovate a youth centre in the US, not only enriches the lives of those we are serving but also enriches our teams.”

We remain committed to transforming air travel

“Once again, Etihad Airways’ commitment to reimagining flying earned us some of the industry’s highest accolades, including World’s Leading Airline [at the World Travel Awards] for the seventh year in a row. […]. We remain committed to transforming air travel by continuously investing in the best people, products and technology and, in doing so, developing a highlyacclaimed airline brand into the undisputed provider of superior flying experiences in all cabins of service.”

TRAVEL TALK IS YOUR SPACE – this is a casual forum for travel industry professionals to discuss current issues and share stories. We want to hear from you, so send your comments, questions, frustrations and observations to editorial@traveltradeweekly.travel

JANUARY 2016

RENDEZVOUS

Q & A with

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AHMED BADAWY GENERAL MANAGER, JOOD PALACE HOTEL, DUBAI

HAVING OPENED IN 2001, THE PROPERTY THAT NOW WELCOMES GUESTS AS JOOD PALACE HOTEL, HAS A LONGESTABLISHED PRESENCE IN DUBAI, AND OWNING COMPANY JUMA AL MAJID GROUP HAS RECENTLY TAKEN OVER THE MANAGEMENT AND OPERATIONS AS AHMED BADAWY, GENERAL MANAGER, JOOD PALACE HOTEL, DUBAI, EXPLAINS.

TRAVEL TRADE MENA: What were or are your main priorities after the rebranding? How has the shift in management changed the hotel’s image? AHMED BADAWY: Derived from the Arabic word for ‘generosity’, Jood represents an iconic core value that symbolises the Arabian way of life. Jood Hospitality represents the hospitality management arm of Juma Al Majid Group and is reflective of the values of H.E. Juma Al Majid, the visionary, founder and chairman of Juma JANUARY 2016

Al Majid Group. The management style aims to offer distinct value with a new dimension of Arabian hospitality. Our main priority after rebranding was to create the new brand uniqueness and enhance the guest experience while keeping the hotel’s success story which was continuously enhanced over the years with our loyal and repeated guests. Though it is only [a few] months, since rebranding, we have succeeded to a great extent to continue with customer loyalty, in a short span of time. Therefore, the change in management, in fact, did not affect the business level that we used to have and we are able to see that the new brand image is well perceived by the majority of our guests.

AHMED BADAWY: We are passionate about our food and beverage offerings. Jood Palace Hotel, Dubai brings an eclectic mix of world cuisine under one roof and serves exquisite delicacies from Japan, India, Middle East, and more. From sumptuous barbecue nights, mouthwatering seafood extravaganzas, vibrant brunches, afternoon teas to delectable á la carte options, the hotel serves culinary excellence on a plate. Alongside this, the hotel offers a wide array of leisure services including an enriching health club, a rejuvenating

TRAVEL TRADE MENA: What initiatives have been implemented in order to better position the hotel? AHMED BADAWY: During the first three months after the reflagging of the property under the Jood brand, our main focus has been to educate our associates to develop their mindset to be our brand ambassadors through extensive training programmes [...], to create the uniquely memorable experience for our existing and new guests. TRAVEL TRADE MENA: What features distinguish the hotel from other establishments in the same category? AHMED BADAWY: Situated in the heart of Deira’s commercial and business district, Jood Palace Hotel, Dubai, is a 15-minute drive from Dubai International and Dubai International Convention Centre. The hotel promises affordable and attainable palatial guest experiences, through generously appointed rooms and suites with a dynamic collection of 147 rooms, 10 ambassador suites and two royal suites, as well as 90 fully-furnished deluxe serviced residences. The hotel is recognised as having the biggest rooms and suites in size among hotels in the same category, with a gracious and honourable service [...] and exceptional dining and spa facilities unique to this magnificent property. TRAVEL TRADE MENA: Jood Palace Hotel offers guests a fine selection of dining venues. Tell us about these.

Jood Palace Hotel, Dubai

Jood Spa, and a picturesque rooftop swimming pool. TRAVEL TRADE MENA: What are your priorities for the coming months? AHMED BADAWY: Our priority and set goals for the year is to create maximum brand awareness and position the hotel to reach out to a broader avenue of new markets and segments. TRAVEL TRADE MENA: What makes the brand different? AHMED BADAWY: Above all, the essence of the brand lies in being engaged, honourable, inspired and unique, which is reflected in our tagline Be Our Guest Of Honour. […] Because we firmly believe that there is no request too big or small, a team of multilingual experts passionate to exceed guests’ needs with utmost attention and dedication. Right from recommending a dining venue to a perfectly planned city tour itinerary, the hotel’s concierge team leaves no stone unturned in making every visitor’s stay flawless and memorable. […] 

KEVORK DELDELIAN has been selected as general manager and regional director at The H Dubai. An industry veteran with over 30 years of experience from 14 countries across the globe, Deldelian brings a wealth of regional experience to the team. He began his career in food and beverage and went on to hold various managerial positions with international brands such Rotana and InterContinental Hotels Group in Abu Dhabi, Muscat and Saudi Arabia. In his new role, Deldelian will oversee the overall strategy of the five-star property, together with his commitment to excellence, high levels of customer service, attention to detail and understanding of quality.

ZUBIN KARKARIA

ROBIN PARRY has been appointed vice president at Emirates Holidays. In his capacity, Parry will oversee the company’s financial growth and performance for operations in 37 countries around the world, including its hub market, the UAE. An industry veteran, Parry has 25 years of experience in travel and tourism. Before joining Emirates Holidays, he spent five years in management positions at Gold Medal Travel Group as interim managing director and marketing, product and commercial director. During his time at the company, he spearheaded the firm’s transition of ownership from Thomas Cook to dnata, and also led the company to experience consistent year-overyear profit growth.

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ZUBIN KARKARIA is the new CEO of Kuoni Group, VFS Global’s parent company. Karkaria will concurrently continue in his function as the CEO of VFS Global. He ventured into the travel industry in 1989 and soon joined SOTC which was acquired by Kuoni Group in 1996. He was appointed chief operating officer of the Kuoni India tour operating division in 1999, and it was during this time that he founded VFS Global in 2001. He then continued to assume higher positions at Kuoni India, while also developing his new company into a global business serving governments from all over the world.

Karkaria also serves as CEO of VFS Global

THOMAS HUTH

KEVORK DELDELIAN

ROBIN PARRY

WHO’S MOVED

THOMAS HUTH has been welcomed at Park Inn by Radisson and Radisson Blu Resort, Sharm El Sheikh as the new general manager. Huth began his career with Starwood Hotels & Resorts Worldwide in Germany and after gaining experience in the food and beverage department, he assumed his first general manager position with Steigenberger Hotels in Hurghada in 2006. His path later took him to China, Germany, New Zealand and Russia and he was most recently with Cleopatra Luxury Hotels & Resorts, Egypt serving as general manager at Cleopatra Luxury Resort Makadi Bay.

Huth assumed his first manager position in 2006

JANUARY 2016

RENDEZVOUS

Q & A with

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CHARLES SALIBA GENERAL MANAGER, CROWNE PLAZA SOHAR

WITH A RANGE OF DEVELOPMENTS UNDERWAY IN SOHAR AND IN OMAN, HOTELIERS REMAIN BULLISH ABOUT THE INDUSTRY’S FUTURE OUTLOOK AS CHARLES SALIBA, GENERAL MANAGER, CROWNE PLAZA SOHAR, EXPLAINS.

TRAVEL TRADE MENA: Crowne Plaza Sohar is 9km from Sohar Free Zone near the Port of Sohar as well as Sohar Industrial Estate and Sohar Airport. How does the location help lure guests? CHARLES SALIBA: The proximity to Sohar Free Zone, Sohar Industrial Estate and the airport makes Crowne Plaza Sohar particularly attractive for the corporate segment with most of the bookings coming from business travellers. Sohar is currently experiencing significant investments and economic [developments] making it the focus of attention for many local as well as international investors and businessmen. These developments include a series of investment projects […] in Sohar industrial area where Port of Sohar is located. JANUARY 2016

With current investments exceeding USD12 billion, it is one of the world’s largest port development projects. The Omani government has paid special attention to the city of Sohar to ensure it is a business and industrial hub that helps the Omani economy diversify away from oil as part of the priorities of the future plan of the Omani economy for 2020. It is investing more than USD5 billion in the aluminium and steel industry in which Oman aims to become one of the GCC’s leading producers. The consolidation of commercial shipping from Muscat to Sohar represents a historic milestone for Oman, and it is a significant step towards developing Sohar into one of the world-class logistical pillars of the GCC. Ambitious projects, including the construction of the GCC’s first regional rail network is yet another development. […] Sohar is also in an ideal position to be able to offer a cost effective entry point for European markets looking to connect with the GCC. Sohar’s coming onto the world stage with its fast-growing economy and other development plans and this positively affects Crowne Plaza Sohar’s business with new emerging markets to tap into. Demand for rooms as well as meeting facilities is on the rise. TRAVEL TRADE MENA: How has Sohar’s image changed over the years? CHARLES SALIBA: Crowne Plaza Sohar has always focussed on guests travelling for business rather than for leisure. However, lately travellers have started seeing Sohar as a tourist destination. Sohar offers a diverse mix of the old and new, and with its proximity to the industrial port, it boasts the best of both worlds. Sohar is becoming an ideal choice for corporate businesses, couples, mature travellers as well as for those travelling with their families and preferring a quiet environment. While new infrastructure is being built, careful attention is also being paid to restoring and maintaining the icons of the destination’s less industrial parts, such as the magnificent Sohar Fort. Sohar’s rich heritage wadis, souqs, traditional camel, horse and bull events, thermal pools and beaches continue to attract tourists. Crowne Plaza Sohar offers clear views

of a natural reserve […] and a perfect escape from the city’s hustle and bustle. Crowne Plaza Sohar also boasts a great choice of dining options and comes across as a luxurious retreat [...]. TRAVEL TRADE MENA: Which were the recent achievements the management can be proud of? CHARLES SALIBA: Our focus has always been on guest satisfaction and ensuring that our guests have an energising experience. […] Our guests have reciprocated

Crowne Plaza Sohar

our hospitality with great comments on TripAdvisor and other platforms keeping us always on the top. We take pride in being chosen as the preferred destination and we are also the frontrunners in loyalty recognition. […] We were recently even awarded a food check national accolade for achieving and maintaining the highest standards, having excelled amongst all the establishments in the E-Cristal programme. TRAVEL TRADE MENA: Which are the priorities for the coming months? CHARLES SALIBA: We will be focussing on emerging markets and lay out strategies to gain a competitive advantage through various sales and marketing tactics. Our food and beverage marketing strategies will also be relooked in order to better cater to the demand. The Steakhouse is the latest addition to our existing collection of restaurants at Crowne Plaza Sohar. It has already become a favourite amongst our guests in a very short period of time […]. Our main focus will remain on building guests relationships and giving them a memorable experience. 

NEWS & EVENTS EVENTS

FITUR TO PRESENT LATEST DIGITAL TRENDS

INTERNATIONAL TOURISM TRADE FAIR (FITUR) Madrid, Spain January 20 – 24 www.ifema.es A global meeting point for tourism professionals and a leading trade fair for inbound and outbound Ibero American markets.

EAST MEDITERRANEAN INTERNATIONAL TOURISM AND TRAVEL EXHIBITION (EMITT) Istanbul, Turkey January 28 – 31 www.emittistanbul.com Thousands of tourism professionals will gather on the first two days, while on the last two days, the show will also be open to the public.

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he use of new technologies and their association with a type of tourism that is increasingly multidevice-based will be one of the key features of the FITUR international tourism fair between January 20 – 24 in Madrid. The prominent role that innovative solutions will play at the 36th edition of the show will be visible in the offering of businesses and exhibitors, but above all in specialised sectors such as FITURTECH Tourism Innovation and Technology Forum and FITUR KNOW HOW & EXPORT. The forum will showcase the technological advances that have an impact on tourism and traveller behaviour and will also feature the application of artificial intelligence to the tourism business to make it more competitive. The second programme will focus more on transformative solutions in integral tourism management and its projection abroad.

JANUARY 2016