Travel Trade mena January 2017, Issue 87 by Travel Trade Publications

JANUARY 2017 - ISSUE 87

VISIT

Oman

EXPLORE: QATAR

16 ONSITE

EXCLUSIVE: GDS

14 Bahrain 20 Rendezvous 22 Travel Talk

MARKET UPDATE

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TRAVEL TRADE PUBLICATIONS MANAGING EDITOR

Doha Hoteliers Report Fall in ADR

Mary Kammitsi mary@traveltradeweekly.travel JOURNALIST Ellen Petty CONTRIBUTORS

Dominique Christou Panayiotis Karanicholas Stella Alexandrou SALES & SALES SUPPORT Maria Demetriadou Magda Christou Raluca Apostolescu DESIGN & LAYOUT Elena Stylianou

Doha

WEB & BUSINESS DEVELOPMENT MANAGER Savvas Kammitsis DIRECTORS Andreas Constantinides Mary Kammitsi HEADQUARTERS

In the third quarter (Q3) of 2016, occupancy in Doha hotels fell 12 percent, while average day rate (ADR) dropped 11 percent, as revealed in Colliers International’s reported titled Doha Q3 2016 Review.

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espite the decline in demand, it was forecasted that by the end of 2016, occupancies would have reached 66 percent, higher than many corporate destinations in the GCC. While Doha has welcomed more than 1,500 rooms in the past 12 months, many of them five-star, no new properties were inaugurated during Q3. The delays in openings will allow the market to absorb the new supply. Meanwhile, branded supply is anticipated to rise by a compound annual growth rate of 19 percent by 2018 and a positive outlook for serviced apartments is expected.

Representative for Indian subcontinent: Faredoon Kuka RMA Media Tel: +912229253735 Email: kuka@rmamedia.com

Travco Group Sells Air Arabia Egypt Shares

Representative for UK & Ireland and Scandinavia: David Simpson Simpson Media Tel: +447900885456, Email: david@simpson-media.com

MENA EXCHANGE RATES

as of

4.1.2017

COUNTRY

CURRENCY 1USD=

Bahrain (BHD)

Dinar

0.37

Jordan (JOD)

Dinar

0.71

Oman (OMR)

Rial

0.39

Qatar (QAR)

Rial

3.64

Saudi Arabia (SAR)

Riyal

3.75

UAE (AED)

Dirham

3.67

Algeria (DZD)

Dinar

110.85

Egypt (EGP)

Pound

18.06

Iran (IRR)

Rial

32,375.39

Iraq (IQD)

Dinar

1,182.61

Kuwait (KWD)

Dinar

0.31

Lebanon (LBP)

Pound

1,506.57

Libya (LYD)

Dinar

1.44

Morocco (MAD)

Dirham

10.16

Syria (SYP)

Pound

213.31

Tunisia (TND)

Dinar

2.36

Yemen (YER)

Rial

250.15

Hamed El Chiaty, chairman, Travco Group International, announced the sale of 50 percent shares of Air Arabia Egypt.

ommenting on the decision to exit this partnership, El Chiaty said, “We leave the airline industry as we prefer to focus on our core competencies in the hospitality, real estate and tourism industry at the time being. The company is focusing on the Egyptian market by injecting sizeable investments to upgrade its Egyptian hotel facilities in addition to property development. The company is also expanding its marketing network in Europe, our major source markets, to promote our Egyptian destinations and increase the tourism influx with the aim of giving back to the Egyptian economy.”

JANUARY 2017

HOTEL PERFORMANCE

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HotStats has published its MENA Chain Hotels Market Review for October highlighting a challenging month for properties in Manama, Riyadh and Sharm El Sheikh, despite attempts to achieve profits.

CUTTING COSTS IS NOT ENOUGH IN MANAMA

rofit per room at hotels in Manama fell by 10.3 percent in October 2016, indicating a challenging month. Hoteliers maintained occupancy levels of 50.7 percent, yet average room rate dropped 9.8 percent when compared to the same month in 2015. This contributed to a 10 percent decline in RevPAR to US85.01, which outpaced cost savings. Despite a 3.5 percent saving in payroll on a per available room basis and cutting costs with a 14.9 percent reduction in the use of third party travel agencies, gross operating profit per available room plummeted 36.5 percent to just USD30.21 per available room, equivalent to a conversion of 21.9 percent of total revenue.

RIYADH HOTELIERS CONTINUE TO SUFFER

n the first 10 months of 2016, profit conversion at Riyadh addresses had fallen to just 40.7 of total revenue, a notable decline compared to the same period in 2015 which stood at 46.4 percent. Hotels in the Saudi capital saw a 0.3 percent rise in labour cost per available room along with a three percent boost in overheads. Meanwhile, revenue in rooms, food and beverage as well as conference and banqueting all declined, 11.8 percent, 11 percent and 9.8 percent, correspondingly. Since the beginning of a downturn in demand, falling revenue has contributed to an 11.9 percent total drop in the 12 months to October 2016, to USD215.79, while profit per room has slumped 20.8 percent to USD92.11.

SHARM EL SHEIKH FIGHTING TO TURN A PROFIT

oteliers in Sharm El Sheikh recorded a USD6.65 loss in October 2016 as the resort continued to struggle with occupancy, which plummeted 42 percentage points to a mere 28.5 percent, compared to 70.5 percent in the same month 2015. The leisure segment marked the greatest drop in volume, the equivalent of 2,680 room nights for the average address in October 2016 alone, which came alongside a 2.1 percent decline in rate in this sector. Furthermore, achieved average room rates fell 11.5 percent to USD45.62, attributing to a 64.3 reduction in RevPAR to US12.99. Properties have attempted to overcome this with a 30 percent saving in payroll on a per available room basis.

JANUARY 2017

VISIT OMAN

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NATURE DOES NOT HURRY, YET EVERYTHING IS

Accomplished SCULPTED BY NATURE AND RENOWNED FOR ITS SUSTAINABLE NODES, OMAN HAS EVERY ECO-TOURIST ON THEIR TOES. FROM THE SCENT OF FRESH AIR, TO THE SAND BENEATH YOU, THE SULTANATE IS SURE TO PLEASE WITHOUT DEPRIVING THE NEED TO PRESERVE WHAT THE EARTH HAS ENGULFED.

PANAYIOTIS KARANICHOLAS WRITES

man’s tourism development has been carefully managed to preserve its natural environment. Nestled at number 16 out of 145 countries in the World Economic Forum Travel & Tourism Competitiveness Report 2015, for enforcement of environmental regulations, the Sultanate eco-experiences provides travellers with rare and unforgettable wildlife encounters whilst minimising the impact upon the preserves. Eco-tourism as an industry has been promoted as a primary objective in Oman’s tourist sector, and as such, a top priority for many industry professionals. Much time and efforts have been dedicated to this segment to ensure it remains a vivid goal, introducing new initiatives to promote the destination’s eco-tourism globally, in order to attract visitors and stimulatingly increase efforts for the protection of endangered species. With this being said, and as new markets now entering Salalah and Dhofar region, Ibrahim Arat, director, sales, Marina Town, Salalah, emphasised as eco tourism being an important factor of Dhofar and Salalah, adding, “Nature is really the number one aspect of this beautiful region. […]. There is an immense eco system, with over 1000 species of birds passing through, […].” Concurring with Arat, James Hewitson, general manager, Al Baleed

OMAN IN BRIEF Capital: Muscat Currency: Omani rial (OMR) Language: Arabic Population: 4.7 millon Calling code: +968 Capital Time Zone: GMT +4:00

JANUARY 2017

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VISIT OMAN

fits well with Oman’s nature and its culture.” Gardner ensures that it is imperative to ask their clients what they want, as an example, by inquiring their dinner requirements or having local guides introducing them to the Omani people. “The Omani guides can give the door into the culture and history; not just a window view,” added Gardner. In agreement, Dinesh Poorjary, general manager, Eihab Travels, indicated that the main three things that Oman offers are people ,

Resort Salalah by Anantara, revealed that the resort works closely with the Ministry of Tourism, Sultanate of Oman, to ensure that they are in line with their efforts to highlight the Dhofar, Salalah and the area’s rich biological and cultural diversity. “We also work closely with the archeological site of Al Baleed which is a UNESCO World Heritage site and all guests staying with us have access […].” REFINED BEAUTY, TAILOR MADE BY NATURE Long established as a destination dedicated to preserving the wonders of nature, whilst immersing its exploiters in a surreal experience, Oman promises to cater even for the most demanding of eco-tourists. Encompassed in an immense ecosystem, where people come to enjoy the nature and unspoiled earth, clear waters and golden sand, the offering’s crystal clear seas, fresh-water lagoons and mountainous peeks are suitable for the most niche of natural escapades. Commenting on catering for all demands, Hewitson emphasised that a range of tailor-made, authentic experiences have been designed to allow their guests to immerse themselves in the local history, culture and landscape. Further complementing the variety of experiences available, Rob Gardner, founder, Muscat Diving & Adventure Centre, stated how they are seeing an increase in clients for trekking and cycling, adding, “All our trips have a big proportion of eco-tourism and feel this JANUARY 2017

VISIT OMAN

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culture and nature, further asserting that, “Eihab Travels have been taking a leading role in the country to introduce, promulgate and to incorporate responsible and sustainable practices and we work closely with the local communities in order to provide unique and culturally enriching experiences of Oman […].” Sustainability does not stop with the environment, it unravels from the support given to the locals through training, teaching and raising awareness of vital skills, exclaimed, Hewitson, ultimately enriching the nature cherished experience. “Fitting in with the Anantara ethos, we always ensure we give back to the local community and sustain the environment as much as possible,” adding that part of this is done through Omanisation, by continuing to support the locals by offering them jobs, training them, and teaching them vital skills to climb the career ladder. SUSTAINABILITY WITH NO COMPROMISE Further enhancing on the surroundings, Ray Stopforth, director, Muscat Hills Golf and Country Club, signified that it is important that nature prevails first

and foremost, as the design of the golf course allows this to happen, just by the pure nature of its layout within the Wadis Terrain. Engulfed by the natural views of greenery, Hadja mountain backdrop and distant views of the natural beauty, there are activities for all to enjoy. Commenting on Oman’s activity offering, Stopforth said,” […], Oman as a country has so much to offer in outdoor living, if it is a daily excursion to the Wadis or daily boat trips around this beautiful coastline. So much nature for all types of tourists to enjoy.” The destination has a variety of activities that travellers can indulge in, and as Dagmar Weber, tour manager, Musandam Sea Adventure Travel & Tourism stated, “We are offering [dhow] cruises on traditional Omani dhows into the Fjords and safaris to the Jebel Harim mountain.” Weber boasted that clients, who book with them, will see only pure nature. Being a specialised incoming agency dedicated to the region of Musandam, emphasis is given on this des-

tination offering, living in such a traditional part of the country which is a privilege to be showing this to their clients. Adding to the variety of events and excursions the destination has on offer, Arat proudly said, “We have [here] one of he rarest sites where you can swim with wild dolphins. […]. There are 20 species dolphins in Dhafar region and also the sail fish and Marlin fish which are the two fastest fish species in the world.” GREEN IS KEY “Eco-tourism and Oman are synonymous, they are two-sides of the same coin,” said, Mary Ann, corporate director, sales, Al Nahda Hotels & Resorts. Ann added that their hotels and spas have evolved around, as well as support the eco-system. “Our spas are famed for their non-chemical, all natural, garden-fresh herbal treatments, fresh mountain honey and prescription aroma oil blends, extracted in our JANUARY 2017

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VISIT OMAN [one of the unique niche markets] which boasts untouched nature in the Middle East and world in general.” Responsible tourism and the lust for preservation is key to development, indicated, Poorjary, further adding that, “One of the major eco-attractions in Oman is natural conservation. The Sultanate, occupied the 19th rank of the world with 16,1 percent of its land [marked] as a natural conservations.” So long as nature lingers as a high end offering through the Omani hospitality, the attraction of travellers will remain strong to the destination, as noted by Arat, “New markets are trying to enter Salalah and Dhofar region, in 2015, it was mostly about German and Italian markets [as a majority], with also the Slovak and Polish market. Since then, the Polish market has increase and the Czech market also has charters coming in.” Also commenting on occupancies, Hewitson, said, “We have recently opened our new resort and we are seeing higher than expected occupancies and rate due to the market in Salalah […].” Hewitson further added that the markets feeding the destinations growth are the GCC and European countries, such as Germany, Italy, France, UK, Slovakia and Poland, with Russian business soon to start. To conclude, Ann emphasised, “Our company supports and encourages eco-tourism. We are always in research and development, preparing and offering newer and more exciting modes of mental and physical wellness, and exciting tours that compliment the entire experience, when more is not enough!” 

company factories,” added Ann. Confirming the importance of nature bound tourism, Nuno Neves, cluster general manager, Park Inn by Radisson Muscat and Park Inn Radisson Hotel & Residence Duqm, shedded light on some of their priorities, which include, ensuring best guest experience, safely and security. “In addition, we are offering local and fresh ingredients in our food, our employees are HACCP certified staff, [we have] Green Key certified hotels, and Park inn by Radisson’s Smart Meetings & Events concept […],” added Neves. Collaboratively, some properties are actively participating in sustaining the natural haven with the world-wide recognised program called Green Growth 2050, as indicated by Hewitson, “All our resorts receive this certification, within the first 12 months of operation and are awarded with the certificate by the Green Growth auditors, subject to meeting the strict criteria which covers [specific] areas.” WONDERS OF NATURE ALL IN ONE Encompassed by the best of what nature has to offer, Oman boasts an array of natural habitats to suit even the most adventurous of visitors. From mountainous back drops, craggy peaks and rugged terrain which offer diverse cycling routes, extensive hiking paths and scenic offerings that will keep the onlooker wanting more. With a look behind, crystal clear beaches and subtly soft sand lingers below your feet. Elaborating, Arat, stated, “All excursions are within the natural environment. Not many destinations offer sea, desert, mountains all situated an hour away from each other. This location attracts visitors as it is

JANUARY 2017

EXPLORE QATAR

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STEPPING UP TO

The Plate IN PREPARATION FOR THE 2022 FIFA WORLD CUP, QATAR IS PULLING OUT ALL THE STOPS TO ENSURE THE EVENT IS NOT JUST A SUCCESS, BUT THAT IT IS PLACED FIRMLY ON THE INTERNATIONAL TOURISM MAP FOR YEARS TO COME.

ELLEN PETTY WRITES

s part of its continual efforts to reduce the country’s economical dependence on hydrocarbon resources, it comes as no surprise that Qatar is placing a huge focus on tourism, when, according to the World Travel and Tourism Council (WTTC), it is one of the fastest growing industries across the world. In 2015, it outpaced the growth of the global economy for the fifth consecutive year, contributed 9.8 percent to global GDP – an astounding USD7.2 trillion – and was accountable for one in 11 jobs. Qatar’s tourism sector, although a little more modest, still plays a vital role in the country’s economy. In 2015, the total contribution of travel and tourism reached QAR48.5 billion (USD13.3 billion), 7.1 percent of the national GDP, a figure WTTC forecasts to rise 4.7 per annum until 2026, rising to QAR81.2 billion (USD22.3 billion). As part of its mission to regulate, develop and promote a sustainable tourism sector, Qatar Tourism Authority (QTA) implemented Qatar National Tourism Sector Strategy (QNTSS) 2030, which builds on diversifying and strengthening the country’s offerings and infrastructure to create an environment conducive to tourism. First launched in 2014, it is a comprehensive long-term plan, aiming to advance the industry, both in the build up to the 2022 Fédération Internationale de Football Association (FIFA) World Cup, and beyond, in line with Qatar National Vision 2030. GROWING PAINS

QATAR IN BRIEF Capital: Doha Currency: Qatari Riyal (QAR) Language: Arabic Population: 1.9 million Calling Code: +974 Time Zone: GMT +3

With an ambitious aim of attracting between seven and nine million travellers in 2030, Qatar has a long way to go. As revealed in data produced by QTA, Qatar welcomed 2.6 million visitors during the first 11 months of 2016, maintaining its overall arrival figures compared with the same period in 2015. These statistics are less than optimisitic when considering that, according to World Tourism Organization, international tourism grew four percent worldwide in the first nine months of 2016. “[...] The three factors that have affected the travel, tourism and residential occupancies for 2016 are regional [issues], the crude oil price slump and over supply,” summarised, Jaya Bhushan Patnaik, general manager, La Villa Hospitality. In general, the Middle East has suffered from the sharp decline in oil prices as well as the aftermath

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of unfortunate incidents within the region. As a key corporate destination, and a country with a heavy reliance on hydrocarbon resources, the tumbling oil prices have caused businesses to be more conservative with budget, apparent in a pronounced reduction of corporate travellers to both Qatar and across the Middle East. As Maia Richa, managing partner, A2D Travel, elucidated, “The evolution of the tourism industry is very sensitive to hasty changes [...],” adding that despite Qatar being one of the world’s safest countries, there has been a noticeable drop is business over 2015 due to social-economic phenomena. On a more positive note, Amruda Nair, CEO, Aiana Hotels & Resorts explained that, serviced apartments in Doha are experiencing more demand in long-term stays compared to other cities in the region, with 70 percent of business skewed towards visits of over six months as there is a shift in corporate demand from business travel to longer term assignments or projects. Corroborating this view, Amr Banouna, director, sales, Crowne Plaza Doha observed, “Doha is performing better than other GCC cities that are also heavily reliant on the corporate segment [...].” However, this does not bring much comfort to hoteliers who have suffered from the lack of visitors, further amplified with the rapid development of new addresses. Whilst describing the year as challenging, with reduced occupancy, Banouna expanded, “Demand is clearly down which has seen competition more rate driven, reducing overall RevPAR.” Patnaik also recounted a tough year, explaining that occupancy was down 10 percent in 2016, while also observing a QAR15 (USD4.12) decline in average daily rate. Ultimately, Patnaik noted, “[...] The intensity of the damage is much higher in terms of revenue.” Hoteliers have had to adjust their strategies in order to maintain business and stand out amongst the crowd. Louay Moallem, manager, Governor West Bay, Suites and Residences, clarified that they not only adjusted prices, but have also added value with supplementary services to lure in guests. In the face of such challenges, the incessant development of accommodation shows no signs of letting up, as according to STR’s August 2016 Pipeline Report, there are 7,980 rooms in 34 hotels in the in construction phase.

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EXPLORE QATAR

Nevertheless, proprietors remain hopeful for stronger results this year due to the postponement of many openings. As Nair illustrated, “We believe there will be a tapering off of supply as new developments are delayed, thus allowing the market to absorb the gradual increase in inventory.” A GAME CHANGER Qatar is going to great lengths to not only diversify its economy, but its tourism industry too. Traditionally reliant on business travellers, QTA is placing a huge focus on attracting leisure guests, so much so, it predicts the segment will make up 64 percent of all arrivals by 2030. As per the QNTSS 2030 report, the priority areas are culture, urban experiences as well as the MICE industry. Besides this, a great importance has been placed upon other areas, including sports. This presents an abundance of opportunities for the country, as Nair explained, “The increase in sports tourism is expected to contribute greatly to the growth in tourism revenues from QAR18 million (USD4.9 million ) in 2016 to QAR37 million (USD10.2 million) in 2025, [...] a compound rate of eight percent.” 

Rendering of Khalifa National Stadium

EXPLORE QATAR

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Rendering of Doha Metro

Qatar has much to offer in this front, providing an amalgamation of its cultural heritage with novel sporting events from around the globe. Richa expanded, “Sport in Qatar is a unique combination of old, traditional sports like camel and horse racing, and new, international sports [...].” The country has shown its commitment to broadening its leisure offerings by hosting a steady calendar of world-class sporting competitions including UCI Road Cycling World Championship in 2016, FIG Artistic World Gymnastics Championships in 2018, followed by the 2019 IAAF World Championships, outlined by Nair. Perhaps considered the pinnacle of sports events, the 2022 FIFA World Cup is expected to draw in more than one million visitors during the four-week event, noted Marcus Sutton, general manager, Crowne Plaza, Doha. To put this into perspective, the figure comes in at almost half the total annual arrivals in 2016. It is no wonder that the country’s tourism facilities are developing at such a pace, especially when considering that FIFA has set Qatar a target of having 60,000 rooms to accommodate the vast number of sports fans during the tournament. As well as hotels, QTA is extending its offerings to dedicated desert camps, and as a way to capitalise on its booming cruise sector, plans to offer a minimum of 6,000 keys on cruise ships in order to meet expectations. As the first Middle Eastern country to host the lucrative football tournament, Qatar has put itself in the international spotlight, with the whole world watching its growth ahead of the competition. As Sutton noted, “The investment momentum leading to the 2022 FIFA World Cup is in fast pace with large investments in transport and urban infrastructure, hotels and leisure facilities [...].” By QTA estimates, Qatar is expected to spend a whopping USD25 billion on its preparations for the 2022 FIFA World Cup, a breathtaking figure that

comes in at around 10 times the amount that 2010 hosts, South Africa, spent. However, this number includes not just the construction of top-of-the-range stadiums with innovative cooling technology, but wider infrastructure that is all part of Qatar National Vision 2030. A wealth of cultural and entertainment projects are also underway, including, but not limited to, National Museum of Qatar, the Msheirab district and Lusail City, not forgetting the all important Doha Metro, set to revolutionise the capital’s transport system. A number of initiatives have already been implemented to boost the number of arrivals. Making the most of its position as a hub of air connectivity, QTA, in collaboration with Qatar’s Ministry of Interior and Qatar Airways, recently revised its visa requirements. Now, travellers with a minimum transfer time of five hours are able to stay in the country for up to four days without the need to apply for an entry visa ahead of time and available at no cost. Additionally, while the majority of its visitors hail from the GCC, QTA has expanded its international presence with the opening of offices in New York, London, Paris, Singapore, Berlin, Milan and Istanbul as well as Riyadh, given that Saudi citizens represent the lion’s share of arrivals. Furthermore, QTA is actively participating in various trade shows and is dedicated in growing a rich calendar of festivals and events such as Qatar International Food Festival and Qatar Summer Festival. Another important addition to this year’s schedule is an inaugural month-long shopping festival, which aims to make the most of tourist expenditure. Shopping tourism is an invaluable source of income, which, in 2014, generated QAR6 billion (USD1.64 billion), signifi-

Rendering of Aspire Academy

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EXPLORE QATAR

cantly more than hotel bookings or food and beverage. THE MAIN EVENT Along with the various government initiatives, hoteliers, travel agents and industry stakeholders are also seeking to capitalise on what international competition will bring, and are planning to adapt to catch the eye of sports aficionados. “Travelling football fans are a distinct sub-segment of leisure-based tourism with [a] sport orientation,” underscored Patnaik, “Hotels can always arrange and manage to [cash in] by offering a few extra perks like customised tour packages, customised mobile apps for live updates of match summaries and venues, big screen display of matches [as well as] hassle free visa process and assistance.” Nilam Zainulabdeen, front office manager, K108 Hotel, explained that in order to stand out amongst the competition, the property will reduce room rates and offer special packages during the event. Moreover, to ensure it maintains its high standards of services, the hotel plans to embark on a recruitment drive and provide opportunities for international volunteers. In addition to underlining the role of Qatari hospitality, Moallem added that all its outlets will provide shuttle services to the stadiums, and for those without tickets, convert its 1,500m2 function spaces to areas for football fans to come together and support their teams with the screening and playback of matches. Meanwhile, Patnaik elaborated that hotels have a duty to adjust to the basic common needs of supporters. Along with providing comfortable and secure accommodation, properties can make changes to food menus, facilitate communication with guests through multilingual staff as well as offering personalised travel services to maximise safety. Richa depicted that the potential benefits are not only to be gained during the 2022 FIFA World Cup, but as part of a threestage process, before, during and after the tournament. Currently within the pre-event phase, Richa explained that international tourists are becoming curious about Qatar, and therefore factoring in stopover journeys in their trips.

cated body for all facets of the 2022 FIFA World Cup, has outlined plans to transform the stadiums and surrounding precincts into vibrant community hubs. Moreover, to ensure Qatar ends up with arenas fit for purpose beyond 2022, the grandstands have been designed to be modular, with demountable top tiers. These world-class, modern sports grounds will, according to Richa, automatically become tourist attractions in themselves. Meanwhile, Nair relayed her confidence in the never ending endeavours of the QTA, “[...] There are several plans, projects and programmes in place in line with the QNTSS 2030 to continue to increase tourism to the country even after the 2022 FIFA World Cup.” Hoteliers across the board are full of hope about the coming years and aftermath of the football tournament. Moallem believes that the event will attract more young people to Qatar, and said it will be a new chapter for the country. It is safe to say there is an air of excitement surrounding the future of the tourism industry, and therefore, the country as a whole. Banouna described, “Being here in Qatar, it is amazing to see the pace and scale of infrastructure development that is set to remain to support the growth of the country well beyond 2022.” “The 2022 FIFA World Cup is one of the biggest achievements that Qatar has ever got, this world class event has certainly helped Qatar to reshape in every aspect,” enthused Patnaik, adding that it will provide a much needed boost to the leisure segment. Patnaik elaborated, that the renowned event has firmly placed Qatar on the global destination map, and this in itself is enough to sustain arrivals after the month-long tournament. As Patnaik concluded, 2022 will not mark the end of an era, but rather the beginning of Qatar’s golden age. 

LONG-LASTING LEGACY This phase is just the beginning, the peak is yet to come. “It is clear that the 2022 FIFA World Cup is part of the journey for Qatar, not the destination,” summarised Banouna. “[It] will be a milestone for Qatar, but more importantly, it will help to put Qatar on the world stage and highlight its great potential as a destination.” The Supreme Committee for Delivery & Legacy, the dedi-

JANUARY 2017

ONSITE BAHRAIN

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BAHRAIN GETTING IN THE SPORTS

Scene

THE BAHRAIN INTERNATIONAL CIRCUIT’S WELCOME CENTRE REPORTEDLY ATTRACTS THOUSAND OF VISITORS EVERY MONTH, AS THE KINGDOM’S HOSPITALITY INDUSTRY RECEIVES GUESTS FROM ALL ACROSS THE GLOBE DURING THE EVENTS.

STELLA ALEXANDROU WRITES

he continued success of Internationale De L’Automobile (FIA) Formula 1 Grand Prix (F1) in Bahrain has clearly manifested the country’s status as an emerging sports tourism destination. Bahrain was the first country within the MENA region to be granted an annual F1 event, while the Bahrain International Circuit (BIC) has witnessed the successful completion of its first ever night race event, and is a huge draw even in the off season. The circuit reportedly attracts thousands of visitors every month, with more sports events, competitions, and forums being hosted annually, such as the Federation FIA World Endurance Championship (WEC). Capitalising on the influx of visitors, the Kingdom’s retailers, hoteliers, and tour operators get involved during such events to receive visitors from all across the globe. Hadi Haj Ali, sales manager, Swiss-Belhotel Seef Bahrain, highlighted that they create special packages for any sports event and dedicate a full team to handle the visitors and participants in a professional manner. “Sports tourism in one of the key factors that attracts more tourists to visit Bahrain, there are major sports events happening such as F1 and WEC that contribute mainly in boosting the occupancy level in most Bahrain hotels,” added Haj Ali. Khalil Ghanem, sales manager, NOVOTEL Bahrain Al Dana Resort, concurred, “During F1 we consider that period as high season and during the WEC we consider the period as [an] opportunity.” Ghanem further stated that for sports business they mainly receive groups during the F1, during March and April, as well as during the WEC event. COLLABORATION AND SUPPORT

BAHRAIN IN BRIEF Capital: Manama Currency: Bahraini dinar (BHD) Language: Arabic Population: 1,378,000 Calling Code: +973 Time Zone: GMT +3:00

The Bahrain Tourism & Exhibitions Authority (BTEA) is in close collaboration with hotels and travel agents in a joint effort to keep Bahrain’s tourism industries’ on high standards. Susy Massetti, operations manager, Palace Boutique Hotel, agreed, “We do have a great relationship with the BTEA and they are always supportive though the various initiatives they take to attract people in Bahrain,” adding that the hotel see’s sports tourism as a growing segment and is part of their current years marketing strategy. Agreeing with Massetti, Brian Jospeh, director, business development and operations, Al Manzil Hotel, noted that they too work closely with BTEA, as well as with local travel agents and DMC’s. Rahim Abu Omar, general manager, Gulf Hotel, indicated that as the first legendary five-star hotel in the Kingdom, they are pleased to join BTEA in promoting tourism

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ONSITE BAHRAIN

for Bahrain and that they work closely with them to support all kinds of activities to help promote the destination in the tourism aspect as well as economically. PACKAGES AND MORE Sara Haji, assistant marketing manager, Sofitel Bahrain, Zallaq Thalassa Sea & Spa, empathised on their unique location, which is in close proximity to BIC, an ideal destination for their guests to experience the resorts facilities as well as easy access to the circuit. “We provide shuttle transfers to and from BIC and we recently hosted the grand finale party of WEC in an open air beach party, catering over 1000 people who took part [in the event],” emphasised Haji. Focussing on the importance of sports tourism to their business, Abu Omar, stated that they have special package deals, and cater for this segment with special menus and promotions for sports teams. “In 2015, we hosed The 26th Ordinary Asian Football Confederation Congress at the Gulf Convention Center.” Concurring with Abu Omar, Jospeh, noted, “We do offer special group package rates including special meal supplements with complimentary transfers.” BIC WHAT TO EXPECT F1 as the main event in Bahrain’s promising sports status, through the years has encouraged more sports events and expos to choose the destination as their host country. The event takes place at BIC, which was completed in 2004

and hosts over 70,000 on an annual basis. BIC also intends to expand its Saqir facility significantly in the coming decades, and began the construction works in 2015. The development consists of one million m2 light-medium industrial park focused on the automotive industry, as well as a convention centre. As part of the effort to expand its leisure offerings to locals and tourists, the facility includes retail space, a cinema, restaurants, cafes and either one or two hotels. After Bahrain was entitled to host the F1, Abu Dhabi followed in 2009. This achievement has given new opportunities to the region by complementing the country’s existing race and helping to foster the development of a racing culture

JANUARY 2017

in the GCC, significantly increasing the media coverage of the event. Following this, BIC hosted the FIA F1 World Championship, the Australian V8 Supercar Championship Series, the Chevrolet Lumina Series, an edition of the GP2 Series and several endurance motor-racing events, which included 6 Hours of Bahrain and the WEC. In addition, the BIC has also held a number of sports industry events, including the FIA Summit on Medicine in Motorsport and the Motor Sport Business Forum, whilst co-hosting the Bahrain International Air Show and Bahrain International Motor Showin 2014. Haji stated that the hotel has worked with major sports companies and personalities especially from the European racing world and high-end car manufacturers such as Ferrari, Porsche, Maclaren. These companies invite their groups from Europe to test drive or take part in competitions at BIC. “As we are a French brand hotel, we are an ideal choice for luxury stay and for easy access to BIC,” noted, Haji. Haj Ali also noted that they always consider the sports events and plan accordingly as it is one of the important segments that attract traffic. “We are in contact with different sectors responsible for organising sports events and handling their bookings especially BIC, and all sports federations and the Bahrain Olympic committee,” concluded Haj Ali. TEE OFF In addition to the automobile scene, having one of the longest traditions of golf in the Middle East, Bahrain also hosted the World Volvo Golf Championship showing the Kingdom’s clear potential in the sports tourism industry. According to Bahrain Economic & Foreign Investment Analysis, the landing of a European Seniors Tour event helped to attract a greater number of golf enthusiasts to Bahrain from the

GCC area, as well as from Europe and Asia. Commenting on this sports segment, Massetti noted,” We do partnership with Royal Golf Club, whereby we package deals for guest to stay and play. This has proved to be immensely popular with expats from Saudi Arabia,” further adding, due to a big demand from the GCC, they are also finalising fishing packages. It is worth mentioning that Bahrain also hosts the Gulf Cup of Nations since 2013, attracting more than 319,000 fans from the GCC and abroad. The tournament generated significant air traffic as well. There were an extra 140 flights outside of BIA’s schedule, of which some 90 were on the final match day. 

EXCLUSIVE GDS

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MOVING WITH THE

Times

GLOBAL DISTRIBUTION SYSTEMS (GDS) SIMPLIFY THE MULTIFACETED WORLD OF TRAVEL, OFFERING A VITAL SOLUTION FOR AGENTS AND A VALUABLE INCOME FOR SERVICE PROVIDERS. IN A HYPER CONNECTED WORLD, CONVENIENT MOBILE SOLUTIONS ARE GRADUALLY BECOMING MORE IMPORTANT. WHAT ARE GDS DOING TO ACCLIMATISE TO THE CHANGING DEMANDS OF THE TRAVEL INDUSTRY?

ELLEN PETTY WRITES

erhaps one of the most essential tools for any travel agent, GDS are a core element of the tourism industry, enabling agents to easily and efficaciously compare flights, hotels, rail tickets as well as car rental and a range of ancillary services in a digital one-stop shop. “It is our most important tool in our day-to-day operations,” explained Iris Sabellani Vasilevska, travel manager, Al Arabi Travel Agency, elaborating that dependence on the commerce platforms means that agents have high expectations in terms of accuracy, availability data as well as minimal downtime.

JANUARY 2017

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Diana Almalakh, director, ebusiness, e-payment and fraud prevention, Royal Jordanian Airlines, highlighted the invaluable role that the systems play for airlines, providing a crucial link between carriers and agents as well as widening distribution of direct sales and services, albeit with significant financial implications. However, even with the associated cost, GDS are widely regarded as indispensible. Almalakh clarified, “[GDS allow airlines to] seize all available sales opportunities on a worldwide scale, to maximise their passenger market share and profits.”

EXCLUSIVE GDS

business and pleasure, it is a platform no longer considered niche in the world of travel. As Naoumovitch noted, mobile bookings account for one in five of all travel reservations, a figure that rises to 29 percent amongst millennials, a clear indicator of what is around the corner. “The future path of the travel industry is undeniable through technology, which is turning ever more mobile centric [...],” corroborated Rabih Saab, managing director, Travelport, adding that mobile travel sales in the UAE skyrocketed 67 percent in 2015 to AED4.7 billion (USD1.3 billion) and is forecasted to rise to AED22.2 billion (USD6 billion) in 2020, underlining the potential within the mobile market. Mobile solutions are not simply an added extra, but for travel agents serving business travellers in particular, 

ON THE GO One of the biggest challenges facing GDS is the unremitting and rapid advancement of both the technology and travel industries. In order for GDS to maintain their market position, remain relevant and meet customers’ expectations, Daniel Naoumovitch, CEO, Sabre Travel Network Middle East highlighted, “[Not only do we] have to keep pace with the rate of evolution, but we have to constantly be ahead of it.” With the ever growing use of mobile technology throughout

JANUARY 2017

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absolutely essential. Vasilevska expanded, “With our clients predominantly [being] corporate travellers, their schedules change according to their work demands and it is imperative for us to be able to assist them when necessary. Mobile technology is very important as it gives us access to GDS wherever and whenever.” In 2016, Sabre heavily invested in developing innovative technology, including Sabre Traveller Experience Platform, which Naoumovitch describes as a mobile offering that brings together the critical aspects of travel management into a single mobile app. With personalisation at the forefront of many travellers trips, Naoumovitch expanded that Sabre’s mobile solutions also facilitate this, notably TripCase, which enables travel companies to deliver enhanced customer service through offering increased personalisation. Meanwhile, Travelport has also advanced its mobile services, allowing clients to interact directly with travel-

lers, which, as Saab noted, is becoming increasingly significant in this hyper connected society. By offering solutions such as Travelport ViewTrip, a mobile itinerary management tool, or MTT-powered mobile applications for Etihad, Saab elucidated, “[...] we are enabling our customers to remain relevant and add value in an increasingly complicated world.” HERE TO STAY While some industry stakeholders believe that the use of, and reliance on, GDS will fizzle out in coming years, keeping up with technological advancements has enabled companies to confidently report financial growth in 2016. “Travelport delivered a robust set of financial results during the third quarter [of 2016] against the backdrop of slower growth of the global GDS air market,” explained Gordan Wilson, CEO, Travelport. For the quarter ending September 30, 2016 net revenue jumped six percent, reaching USD591 million. Meanwhile, Sabre has also enjoyed a successful third quarter 2016, reporting revenue growth of 6.9 percent, with airline and hospitality solutions revenue up 19.8 percent, clearly showing that, by no means is business slowing, despite the unstable climate triggered by the plummet in gas and oil prices, resulting in a pronounced reduction in corporate travel. However, to maintain this success in the long run whilst keeping stakeholders satisfied, GDS need to continue to innovate, empower industry profes-

sionals and transform travellers experience, whilst offering value. “With a less costly, flexible, and personalised distribution, GDS need to continue the revolution they started [...],” underlined Almalakh, calling for GDS to adopt International Air Transport Association’s new distribution capabilities which provides customers with customised journeys in line with the changing demands and trends of travellers. With an abundance of highly accessible and reputable online travel agents, travellers are increasingly comfortable with booking trips independently. However, as Vasilevska points out, this will not result in the decline of GDS. “Most of these business-to-customer platforms are connected to a GDS [...], so regardless of what apps or new online systems come up, the core will still be GDS.” Nevertheless, while there is no viable alternative, even as organisations develop their own reservation systems, directly selling to clients, Lina Bassam, executive director, wholesale, Nirvana Travel and Tourism, underlined that the industry will depend on GDS, especially for last minute bookings. Bassam concluded, “GDS will remain as the main backbone of reservation system for travel industry.”  JANUARY 2017

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TRAVEL CHANNELS

flydubai Reach 100th Group of Graduates

Healthier Staff Dinning for Etihad

lydubai announced the successful graduation of 27 candidates, being the 100th batch to complete the training from the airlines training centre. The five-week programme trains candidates in a wide range of subjects, including customer service, medical care, safety and security. In addition, candidates undergo practical and theoretical examinations, along with assessments. Ghaith Al Ghaith, CEO, flydubai, commented, “Over the past eight years, flydubai has trained thousands of cabin crew who have applied their learning’s to make flying a pleasant experience for the millions of passengers who travel with us each year.”

JANUARY 2017

tihad Aviation Group is set to introduce healthier Weqaya-approved meal options to its staff restaurants after signing an agreement with The Health Authority - Abu Dhabi (HADD). The Weqaya logo is only permitted on foods and at food outlets that meet strict requirements on preparation and ingredients, as governed by HAAD. It can be displayed when food items, such as a salad or sandwich, contain less than 750 calories, are low in fat, saturated fat, salt and sugar, and high in fiber, among other specifications. Omniyat Al Hajeri, director, public health and research, HAAD, said, “HAAD is ramping up its efforts to fulfill its vision for a healthier Abu Dhabi by promoting a healthy food culture in our community and ultimately increasing demand for it.”

Q & A with

RENDEZVOUS

JAMAL HUMAID AL FALASI DIRECTOR, DUBAI CRUISE TOURISM

DISCUSSING THE GROWING ROLE OF DUBAI’S CRUISE INDUSTRY, JAMAL HUMAID AL FALASI, DIRECTOR, DUBAI CRUISE TOURISM, REVEALS NEW STRATEGIES.

TRAVEL TRADE MENA: How many cruise lines, ships and passengers are you expecting in the 2016/2017 cruise season? JAMAL HUMAID AL FALASI: Having seen the arrival of over half a million cruise tourists in Dubai from more than 130 ship calls, the 2015/16 cruise season recorded a 19 percent growth in the number of cruise visitors and a 24 percent growth in the number of ship calls. A key highlight of last season was the opportunity to further grow our visitation from emerging source markets including India, China, Russia and South America, facilitated by the multiple-entry UAE visa. [...] We expect the 2016/2017 season to continue the upward trajectory of past seasons, bringing us a step closer to achieving Dubai’s strategic goal of welcoming one million cruise tourists every year by 2020. TRAVEL TRADE MENA: What initiatives have been put in place to attract cruise operators to Dubai and how has Dubai adapted to facilitate the

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Dubai

growing number of cruise ships? JAMAL HUMAID AL FALASI: [...] The introduction of the multiple-entry UAE visa, the availability of visas on arrival for a total of 47 nationalities, and a simplified online visa process have been key tools in enabling us to attract increasing visitors and tap into emerging source markets such as India, China, South America and Russia. With improved accessibility for cruise tourists, we continue to receive increasing interest from global cruise operators looking to leverage Dubai’s growing number of tourists. [...] We are continuously working to position Dubai as one of the leading cruise destinations in the world, promoting cruise holidays as a chance for travellers to view the city and discover the region from a different perspective. By spearheading unified partnerships such as Cruise Arabia Alliance, we are also able to enhance our regional cruise propositions to continue to advance growth in the industry. TRAVEL TRADE MENA: Dubai is also a member of the Cruise Arabia alliance. What are the latest efforts of this alliance and the benefits of being a member? JAMAL HUMAID AL FALASI: Formed in 2013 as a synergy of regional tourism authorities spearheaded by Dubai Tourism, Cruise Arabia alliance serves as a key platform to combine our regional efforts to build a compelling proposition for global cruise lines. As a founding member of the alliance, we actively work with our partners to strengthen the region’s sustainability in order to transform the Gulf region into a leading cruise destination globally. [...] An effective platform to showcase our regional efforts to industry professionals across international mar-

kets was Seatrade Cruise Global 2016, held in Florida. One of the largest international events for the cruise tourism industry, the occasion served as a key initiative to foster international destination partnerships with global cruise operators and tour companies. Together with Abu Dhabi Tourism & Culture Authority, Sharjah Commerce and Tourism Development Authority, Oman Ministry of Tourism, Bahrain Tourism and Exhibitions Authority and Qatar Tourism Authority, our participation in the 2016 edition allowed us to highlight our combined offerings to ensure the Arabian Gulf remains among the world’s top winter-sun cruise destinations. TRAVEL TRADE MENA: What role does the cruise sector play in the tourism industry? What more can be done to continue to grow this sector? JAMAL HUMAID AL FALASI: Dubai’s cruise industry has played a growing role in the city’s tourism sector over the years, attracting more cruise tourists and making an increasing contribution to the emirate’s economy with each passing season. [...] As part of our strategy to continue to advance the cruise industry’s contribution to Dubai’s overall tourism sector, we are actively working in collaboration with key stakeholders across airlines, global suppliers, port authorities and travel operators. Partners such as Emirates Airline, DP World, Dubai Customs, and Dubai Immigration help to provide comprehensive support and increased flexibility for our cruise operators and travellers. In addition to working closely with cruise operators, we also continue to receive the support from our 20 overseas offices strategically located in key source markets to commission various international joint marketing activities to grow this vital tourism sector for Dubai. JANUARY 2017

WHO’S MOVED

DAVID ALLAN has been named as cluster general manager for Radisson Blu Hotel, Dubai Waterfront and Radisson Blu Canal View, where he will head the opening of both addresses, due to launch in the second quarter of the year and the beginning of 2018, respectively. Allan has extensive experience as a hands-on leader, confident in managing teams and driving financial performance. Previously, Allan worked at Radisson Bly Hotel, Glasgow, where he progressed from food and beverage manager to the role of deputy general manager.

MARC GUENTHER

DAVID ALLAN

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MARTIN KENDALL has been named as general manager of City Centre Rotana Doha, his first role in the Middle East. Kendall’s expertise in the hospitality industry spans almost 30 years, having held a number of management roles in properties in the UK and Australia within international hotel brands. His key achievements include the successful introduction of a new hotel concept in Australia’s Northern Territories, where he was the area general manger and, in 1996, he was hailed as one of the UK’s youngest general managers.

Kendall was hailed as one of the UK’s youngest general manager

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Guenther brings with him over 20 years of expertise

EMMANUEL VALLEE

MARTIN KENDALL

Allan has extensive experience as a hands-on leader

MARC GUENTHER has been named general manager at The Regency Hotel Kuwait, where he will secure the property’s position as one of the country’s leading hotels. He brings with him over 20 years of hospitality expertise from across Europe, Asia and the Middle East, with a focus on food and beverage operations. Throughout his career, Guenther has worked for established hotel chains such as Kempinski Hotels and Hilton Worldwide, as well as a number of luxury addresses. As part of his new role, Guenther will lead the team through planned extension and enhancement projects.

EMMANUEL VALLEE has been appointed as vice president, sales at Deutsche Hospitality. Vallee began his career in the hospitality industry more than 20 years ago after completing an MBA in International Hospitality Management. Throughout his career, he has held a variety of sales and marketing management positions in well-known hotels in the UK, UAE, Morocco and France. Vallee will use his expertise and technical knowledge to further drive the hotel group’s policy of international expansion.

Vallee began his career in hospitality more than 20 years ago

CHAIRMAN, AL HABTOOR GROUP

“We have recently done a lot of work to upgrade our hotel and keep its reputation as an outstanding product in Lebanon, [as reflected with the award of Leading Resort for 2016 by the World Travel Awards]. I am very grateful for the dedication of all our team members in looking after our guests and being the heart of our resort.”

CHAIRMAN, ARMED FORCES OFFICERS CLUB & HOTEL

MOHAMMED HILAL AL KAABI

We have [done a lot to] keep its reputation

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The youth are our future

“The youth are our future. It is important that young Arabs living abroad understand where they come from and have an understanding of their rich and bright culture and heritage. Living in the west they are at risk of losing their identity. Our values and culture is somewhat of a mystery [in the west], so it is important that we help them preserve their culture and pass it on from one generation to another, irrespective of where they live and work.”

The team [...] keeps striving to improve our services “2016 has proved to be very successful as a result of continuous commitment, expertise and efforts by our organisation since the last 19 years. [Our] team keeps striving to improve our services and processes [...] to deliver excellence in the form of the highest standards making [The Majestic Falcon Award] a reality. The compromise of the hard-working staff, the training and leadership of our management and the loyalty of our guests made possible to have the honour of being the only hotel in the five continents to achieve this trophy.”

We always aim to raise the bar on visitor experience

TIM CLARK

KHALAF AHMAD AL HABTOOR

GENERAL MANAGER, MÖVENPICK HOTEL BEIRUT

PASQUALE BAIGUERA

TRAVEL TALK

PRESIDENT, EMIRATES

“Industry events are an important platform for Emirates to showcase our products and services to our key audiences, and we always aim to raise the bar on visitor experience through innovative ideas and thoughtful execution. The Emirates Infinite Possibilities stand is a reflection of Emirates’ vision to offer passengers a superior and exciting brand experience.”

TRAVEL TALK IS YOUR SPACE – this is a casual forum for travel industry professionals to discuss current issues and share stories. We want to hear from you, so send your comments, questions, frustrations and observations to editorial@traveltradeweekly.travel

JANUARY 2017

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RENDEZVOUS

the returns and look forward to continued success in the months to come.

Q & A with

TRAVEL TRADE MENA: What makes Le Méridien Dubai Hotel & Conference Centre stand out as a MICE centre over other properties in Dubai?

SAM JONES DIRECTOR, SALES, LE MÉRIDIEN DUBAI HOTEL & CONFERENCE CENTRE

FOLLOWING EXTENSIVE RENOVATIONS TO ITS EVENT SPACES, SAM JONES, DIRECTOR, SALES, LE MÉRIDIEN DUBAI HOTEL & CONFERENCE CENTRE, DISCUSSES HOW THE PROPERTY CONTINUES TO DRAW IN ALL-IMPORTANT MICE GUESTS IN THE CITY’S CROWDED MARKETPLACE.

SAM JONES: We have a unique position in the dynamic hospitality industry of Dubai, as we stand tall with 38 years of experience. Our knowledge in hosting grand scale or intimate events, and successfully managing our 18 food and beverage outlets is unmatched. We are also ideally located in close proximity to the airport and key business districts which is a huge advantage for busy corporate [travellers] who do not like to waste time with commuting. We have taken our experience of three decades and infused fresh ideas and contemporary design as well as technology to launch one of Dubai's largest meeting spaces - The Great Ballroom, and the new Le Royal Club annexe. The combination is rare in a city that is ever-changing, and the entire team works hard at it. Our focus has always been about understanding our customer and working together to make our events a success for all stakeholders. TRAVEL TRADE MENA: Why should organisers choose to host an event in Dubai? SAM JONES: Dubai has gone through a 360 degree transformation over the past decade. Blessed with an ideal global location, Dubai is a safe, convenient and a dynamic destination which makes it perfect for delegates from almost any coun-

try across the globe - with the excellent support of Emirates Airlines coverage. The city has a perfect mix of leisure, experiential and business focus and there is something for everyone. TRAVEL TRADE MENA: What are your upcoming plans for developing the MICE and events side of business? SAM JONES: We are continually reinventing ourselves to stay relevant in this fast paced hotel landscape. Our team has been reworking on key strategies for the coming months. We have worked with our executive chef, Ramon, on some creative food and beverage concepts. One of our key focus' has always been the guest experience, and working with customers on creating exactly what they are looking for, to provide a seamless service. This has resulted in a loyal customer base for our hotel. Le Méridien Dubai has been part of Dubai's historic growth for the past 38 years, and with each growing generation we aim to create the same connection and the same bond. The hotel has grown and modernised itself keeping in tune with the city, and this is one of our greatest success secrets. TRAVEL TRADE MENA: Any further comments? SAM JONES: We have some exciting developments coming for Le Méridien Dubai Hotel & Conference Centre, I have only been able to share small parts but welcome an opportunity to discuss in more details, any prospective customers, colleagues and partners.

TRAVEL TRADE MENA: How satisfied are you with business for 2016 in terms of both guests and MICE events? SAM JONES: As an industry leader in Dubai's growing MICE segment, we are doing well given the current scenario with a dipping travel trend from our key source markets. In addition to this, there is a mammoth growth of new hotels, venues and food and beverage options, and we are working hard to stay on top of the game as we continually adapt, renew and reinvent ourselves. We take our position as a leading MICE hotel seriously as it remains an integral part of our success. With all the recent upgrades we have invested in, we are happy to see JANUARY 2017

Le Méridien Dubai Hotel & Conference Centre

NEWS & EVENTS EVENTS

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FITUR Unveils Interactive Exhibitor Guide

FITUR Madrid, Spain January 18 – 22 www.ifema.es The 37th edition of the travel trade fair for both inbound and outbound Ibero American markets.

EMITT Istanbul, Turkey January 26 – 29 www.emittinstanbul.com Industry professionals from more than 70 countries are expected to attend the exhibition focussed on the East Mediterranean.

IBTM ARABIA Abu Dhabi, UAE February 07 – 09 www.ibtmarabia.com One of the leading international events for the Arabian meetings, incentives, conferences and events industry.

FITUR has demonstrated its commitment to technology, online communication and interactivity though its Exhibitor Guide, digital tool which will facilitate a dialogue between participants and the trade show.

he platform will enable attendees to find out about participation modalities, rates, assembly, organisation and promotion, plus generate contacts and their meetings schedule. It will allow businesses, organisations and official bodies to directly resolve any queries related to the trade show, while providing more comprehensive consultations through interdepartmental contacts. It will also add greater visibility and interconnectivity with the various FITUR areas and a broad selection of services to ensure a seamless experience. FITUR 2017 will be held January 18 – 22 at Feria de Madrid.

TCA at Sheikh Zayed Heritage Festival As a strategic partner, Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) participated in the Sheikh Zayed Heritage Festival 2016, which was be held from December 1, 2016 - January 1, at Al Wathba, Abu Dhabi.

CA Abu Dhabi’s participation was formed via a pavilion replicating the heritage and traditional architecture of Al Ain with a 2,500 m2 area, highlighting the authority’s role in the preservation and promotion of Abu Dhabi’s rich cultural and historical heritage. The pavilion hosted vip majlis, a traditional Cafe, a corner dedicated to traditional craftswomen and henna artistry, a souq and falconry corner coupled with a photo gallery.

JANUARY 2017