Travel Trade mena, March 2017, Issue 89

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MARCH 2017 - ISSUE 89

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EXCLUSIVE

Weddings

ONSITE: SAUDI ARABIA

08 VISIT

EXPLORE: DUBAI

14 Egypt 20 Rendezvous 22 Travel Talk


MARKET UPDATE

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TRAVEL TRADE PUBLICATIONS MANAGING EDITOR

Dubai Welcomed 14.9 Million Visitors in 2016

Mary Kammitsi mary@traveltradeweekly.travel JOURNALIST Ellen Petty CONTRIBUTORS

Panayiotis Karanicholas Anna Spyrou Maria Sabova Dominique Christou SALES & SALES SUPPORT Maria Demetriadou Magda Christou Raluca Apostolescu

Dubai

DESIGN & LAYOUT Elena Stylianou WEB & BUSINESS DEVELOPMENT MANAGER Savvas Kammitsis DIRECTORS Andreas Constantinides Mary Kammitsi

Dubai’s Department of Tourism and Commerce Marketing has revealed that the emirate attracted 14.9 million overnight visitors in 2016, a five percent yearon-year rise and a four-year compound annual growth rate of eight percent.

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he emirate’s strong performance is twice the global travel industry average of four percent over the same four-year period as estimated by United Nations World Travel Organization, and is a solid foundation for achieving the target of 20 million visitors by 2020. Growth was recorded in visitor numbers from South Asia, China, the UK and Russia, up 13 percent, 20 percent, five percent and 14 percent, respectively, Meanwhile tourists from Saudi Arabia continued to be the dominant market, with more than 1.6 million arrivals, a six percent rise over 2015.

Representative for Indian subcontinent: Faredoon Kuka RMA Media Tel: +912229253735 Email: kuka@rmamedia.com

Passenger Traffic Reaches a New High at HIA

Representative for UK & Ireland and Scandinavia: David Simpson Simpson Media Tel: +447900885456, Email: david@simpson-media.com COVER BY: Ras Al Khaimah Tourism Development Authority

MENA EXCHANGE RATES

COUNTRY

2

28.2.2017

HIA

as of

CURRENCY 1USD=

Bahrain (BHD)

Dinar

0.37

Jordan (JOD)

Dinar

0.71

Oman (OMR)

Rial

0.39

Qatar (QAR)

Rial

3.64

Saudi Arabia (SAR)

Riyal

3.75

UAE (AED)

Dirham

3.67

Algeria (DZD)

Dinar

110.10

Egypt (EGP)

Pound

15.90

Iran (IRR)

Rial

32,404.00

Iraq (IQD)

Dinar

1,177.24

Kuwait (KWD)

Dinar

0.31

Lebanon (LBP)

Pound

1,509.90

Libya (LYD)

Dinar

1.40

Morocco (MAD)

Dirham

10.09

Syria (SYP)

Pound

214.33

Tunisia (TND)

Dinar

2.29

Yemen (YER)

Rial

249.95

Hamad International Airport (HIA) handled 37.3 million passengers in 2016, 20.5 percent more than in 2015, while the number of aircraft movements rose to 245,800, up 15.8 percent.

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dditionally, air freight reached a record 1.7 million tonnes, a year-on-year surge of 20.8 percent. During 2016, the airport also saw a boost in capacity and upgraded its services to accommodate the forecasted increase in traffic in the coming years. This includes the addition of concourses D and E, providing eight additional gates along with the launch of dual passenger trains, an iBeacon enabled mobile application and 15 new aircraft parking stands. The gateway has also introduced a number of multi-lingual roaming agents in a bid to increase face-to-face customer service.

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MARKET UPDATE

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Beirut Hoteliers Enjoyed a Successful November

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s well as achieving a year-on-year surge of 6.3 percent in RevPAR, addresses in Beirut successfully cut costs to ensure a 47.9 percent rise in profit per room during November, 2016. During the month under review, the number of individual leisure guests jumped 4.8 percentage points, while group leisure rose 3.5 percentage points, both of which contributed to the overall increase in occupancy, up 6.5 percentage points. The first 11 months of 2016 were very mixed, with profit growth only recorded in five months. In the face of a meagre 0.3 percent increase in total RevPAR, exceptional savings were made in both payroll and overheads, which fell 6.6 percent and 13 percent, respectively.

QAIA Welcomed 7.4 Million Tourists in 2016

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n 2016, a record breaking 7,410,274 travellers passed through Queen Alia International Airport (QAIA), a yearon-year jump of 4.4 percent. Additionally, aircraft movements also grew to 73,784, up 2.8 percent compared to 2015, while a slight increase in cargo traffic was also observed with a rise of 0.5 percent. Commenting on the success, Kjeld Binger, CEO, Airport International Group, noted, “2016 was a year of landmark achievements [...]. The completion of the second phase of QAIA’s New Terminal Project, inaugurated [...] in September, not only considerably raised the airport’s passenger capacity, but also delivered on the group’s promise to provide a cutting-edge airport [...].” The hub achieved its best-ever December in 2016 in terms of passenger traffic, which reached 538,886 travellers.

QAIA

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ONSITE SAUDI ARABIA

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Vision 2030, New Era for

Saudi Tourism AS THE KINGDOM’S STRATEGIC VISION 2030 PAVES A ROAD TO A NEW ECONOMIC PARADIGM, IT SEEMS TO FORM A SOLID GROUND WHERE THE COUNTRY’S TOURISM CAN LOOK AHEAD FOR NEW OPPORTUNITIES.

SAUDI ARABIA IN BRIEF Capital: Riyadh Currency: Saudi Arabian Riyal (SAR) Language: Arabic Population: 32.52 million Calling Code: +966 Capital Time Zone: GMT+3:00

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MARIA SABOVA WRITES

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audi Arabia’s future economic direction has been clearly defined in its strategic plan, Vision 2030, which underlines the Kingdom’ redirection from oil reliance, towards a more diversified and private-sector led economic model, creating opportunities for alternative contributors to the country’s prosperity. As stated in the plan, the target is to increase non-oil government revenue from SAR163 billion (USD43.47 billion) to SAR1 trillion (USD267 billion). In line with the vision, an emphasis has been placed on the travel and tourism sector and its role

in boosting the economy. According to the latest data from the World Travel & Tourism Council (WTTC), the sector is expected to contribute more than USD81 billion to the country’s GDP by 2026. The Kingdom’s decision to focus on the travel and tourism industry was recognised and commended by WTTC in May 2016, shortly after the vision had been unveiled. David Scowsill, president, WTTC, pointed out, “WTTC has been emphasising the importance of travel and tourism as an alternative income stream to oil exporting countries. Our sector is very resilient and a great economic and social stimulator for a country’s economy […].” According to WTTC, in 2015,

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Saudi Arabia ranked 24th in the world in terms of the absolute size of its travel and tourism sector. With the new strategic reforms elevating the industry’s potential even higher, the country’s global position is expected to increase in the future. Mohammed Al Amin, marketing manager, Makkah Marriott Jabal Omar, confirmed, ”There is a big effort mounted by the government for the success of Vision 2030, including the rationalisation of resources and the development of competencies”.

ONSITE SAUDI ARABIA

segment’s continuing growth with a goal to attract more than 15 million visitors by 2020. Shankar Sivanander, complex marketing director, Aloft Riyadh, Aloft Dhahran also pointed out, “The industry is seeing a lot of focus on increased religious travels with not only new projects or infrastructure planned in Mecca and Medina, but also a ripple effect on nearby cities which religious travellers will visit.” The Kingdom’s attempts to accommodate more pilgrims include projects to update and expand the holy cities’ transport networks, lodging facilities and utilities systems, many of which have already been put into effect. For example, as mentioned by Al Amin, the expansion of the Great Mosque of Mecca and construction of Haramain train station, Mecca-Medina high speed railway project, among others, all indicate the government’ s swift actions towards the set targets. 

RISE OF RELIGIOUS TOURISM The Kingdom’s industry has been predominantly defined by religious tour-

Mecca-Medina railway project

ism, with the holy cities of Mecca and Medina attracting millions of pilgrims every year. In order to strengthen the segment and to drive other tourism activities, Vision 2030 tourism strategy involves plans to expand the country as a tourist hub, increase investment in coastal areas, as well as to develop resort-style facilities, create new attractions through museums and historical sites, along with adopting flexible visa policies. Ziyad Bin Mahfouz, CEO, Elaf Group, expressed that the Kingdom’s diversification efforts expect to push religious tourism, and encourage the

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ONSITE SAUDI ARABIA

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ATTENTION ON DIVERSE TOURISM SEGMENTS Apart from the main cities’ infrastructure and construction projects, the government plans to double the number of UNESCO heritage sites to boost domestic tourism. Vision 2030 intends to encourage household spending on cultural and entertainment activities inside the country from the current 2.9 percent to six percent. Colliers International’s Saudi Arabia Hospitality Market Report revealed that domestic tourism will rise 7.5 percent per annum until 2020. Sivanander highlighted that the developments currently underway also create a potential for the business segment as the influx of technical consultants and other specialists, who are required for such projects, is expected. “Nationalisation is another key aspect [of Vision 2030], which will be helpful for driving more talented Saudis to jobs in the tourism industry. The entire campaign helps the rest of the region to take notice and focus their [attention on] Saudi Arabia’s business strategy,” concluded Sivanander. The industry professionals acknowledge the call for attracting diverse tourism segments, as Mahfouz summarised, “Our aim is to play a significant part in the expected growth of the industry in the coming years, not only in the hospitality and tourism for religious sector but for business and leisure too.”

Elaf Bakkah Hotel

Prince Mohammad bin Salman Al Saud

government cuts in spending are considered the main reasons. As Naureem Imran, marketing executive, Four Points by Sheraton Riyadh Khaldia, confirmed, “The property is not yet directly affected by the policies of Vision 2030. The industry is still influenced by the recession and the hotel is actively working on cost cutting.” Nevertheless, she remains positive about the future gradual benefits of the programme. TOWARDS EASIER VISA POLICY In his appraising words for Saudi Arabia’s plans, Scowsill also noted, “In order to ensure that the increase in tourism investment will lead to the expected growth, [WTTC] encourages the Saudi Arabia’s government to adopt visa policies that welcome all travellers for business and leisure purposes.” Visa procedures indeed seem to represent a challenge, which the Kingdom’s travel and tourism industry is currently facing, specifically visa delays, restrictions and increased visa fees, as Sivanander confirmed. In regards to visa regulations, the Kingdom’s tourism strategy aims to attend to the pilgrims and in the future enable them to convert their visa into a tourist type to encourage their further travels around the country. Improved and automated visa procedures are also on the

UPSHOT OF ECONOMIC RECESSION The Sharp decrease of oil prices in 2015 and economic consequences set the ground for Vision 2030 to facilitate the Kingdom’s shift from its oil-based economy. With tourism being considered as a key player to fill the gaps after diversifying and moving the focus away from the oil, the Kingdom’s future plans for the investment in tourism promise an increase by USD8 billion to almost USD46 billion in 2020, as indicated by WTTC’s announcement in 2016. Given that the strategic plan was only unveiled in April 2016, the tourism industry professionals have not as yet observed its direct effects and are realistic about pertaining tight budgets for the moment. In fact 2016 proved as a challenging year for the hospitality sector, with overall drop in occupancy levels of 4.8 percent and with average daily rates falling 3.9 percent on 2015. Low oil prices, precautionary corporate measures and overall

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Aloft Riyadh

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ONSITE SAUDI ARABIA

list of the steps necessary to reach higher tourism numbers in times to come. Imran observed that because the Saudi government is strongly encouraging tourism in major cities, the visa process has already started loosening-up. A WAY AHEAD With the desired expansion of tourism strongly instilled in the country’ s vision of going forward, the industry is to expect stronger competition as more players will appear on the hospitality market. However, Sivanander believes that because travellers always look for the next new hotel, Aloft brand’ s first addresses, which opened in 2016 in Riyadh and Dhahran, received a successful response from the local market, despite the recession. The brand plans to further embrace the challenges, expected to enter on the market this year, by offering tailored services for domestic and international business travellers. Service innovation to meet international standards and adequately respond to the market needs for quality services and affordability is a strategy for Elaf Group, aiming at catering for all types of visitors coming from around the world, as Mahfouz revealed. The cooperation of the private and public sector is crucial on the way towards a more diversified and prosperous economy, as it was highlighted during WTTC Global Summit in April 2016. In the hospitality sector, following the policies of the Vision 2030, and implementing them on the ground is expected to be a way towards high growth rates’ achievements, as reflected by Al Amin, who stressed the importance of adhering to the strategic plan. Vision 2030 pictures Saudi Arabia as a country built on three main pillars, the heart of the Arab world, the investment powerhouse, and the hub connecting the three continents. The latter, being the country’s convenient accessibility, is a crucial asset for a diverse tourism growth. This significant emphasis put on tourism in diversifying the economy unveils new horizons in the industry’s future. Under the Vision 2030’s wings, with the implementation of strategic reforms and cooperation, the travel and tourism sector of Saudi Arabia has a potential to enter an era of glory. 

MARCH 2017

Elaf Kinda Hotel

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EXPLORE DUBAI

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The Destination with

Many Faces FROM THE OLD SOUKS STEEPED IN TRADITION TO THE MODERN DAZZLING MALLS OF THE FUTURE, DUBAI IS A SHOPPING LOVER’S PARADISE COMPLEMENTED BY AN ABUNDANCE OF CULINARY OPTIONS TO SATISFY THE DESIRES OF ALL.

ELLEN PETTY WRITES

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ubai has set itself an ambitious annual target of welcoming 20 million visitors by 2020. In the lead up to Dubai Expo 2020, the emirate’s tourism industry professionals are pulling out all the stops to diversify every aspect of the industry, already visible from the influx of mid-range accommodation options and world-class entertainment facilities, to the development of an extensive events calendar. In particular, 2016 was a memorable year for the emirate with the inauguration of an array of unparalleled attractions aiming to broaden the destination’s appeal, including Dubai Opera, Etihad Museum, IMG Worlds of Adventure, as well as Dubai Parks and Resorts. These additions, alongside a five percent increase in room supply – which has now surpassed 102,800 keys – are the accomplishments of significant investments into advancing overall tourism infrastructure. All in all, these serve as a clear reflection of what Department of Tourism and Commerce Marketing (Dubai Tourism) describes as the efficacy of the emirate’s outward-facing measures and its proposition enhancement. This whirlwind of activity is what sets Dubai apart as a leading tourist hotspot over destinations in the region. Mohamad Awadalla, CEO, TIME Hotels, enthused, “Dubai is a standing jewel in the Middle East with nonstop development in every industry.”

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DUBAI IN BRIEF Country: UAE Currency: Emirati Dirham (AED) Language: Arabic Population: 2.72 million Calling Code: +971 Time Zone: GMT+4:00

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EXPLORE DUBAI

RETAIL THERAPY Besides Dubai’s aim of boosting arrivals, Dubai Tourism has also outlined a strategic plan for increasing the industry’s contribution to GDP. While the destination is yet to reap the benefits of its latest attractions, the emirate has a well established retail sector, which according to Dubai Tourism is a core pillar of its tourism sector and undoubtedly plays a big part in Dubai’s ranking as number four in terms of highest average spend per tourist. Indeed, as disclosed by H.E. Sami Al Qamzi, director general, Department of Economic Development, retail is a dominant economic activity, contributing up to 30 percent of the emirate’s GDP. Al Qamzi clarified, “[...] The sector will play a key role in Dubai achieving its tourism vision [...].” As a retail haven, Dubai has it all. From indulging in the extravagant haute couture of The Dubai Mall’s dedicated Fashion Avenue to bargain hunting the emirate’s two outlet centres or engaging in the art of bartering at the historic souks, Dubai is considered a one-stop shopping destination that appeals to every kind of visitor. As Samarth Bahl, director, sales, Dusit Thani Dubai, summarised, “Dubai as a city is very vibrant and offers all kinds of shopping facilities and bargains at various price points from the Spice Market, to Meena Baazar, to high-end fashion retail stores in Dubai Mall and design district. It is

MARCH 2017

just unbeatable in terms of options, choice, variety, and yet can accommodate any budget.” With its reputation as a global leader and innovator, it is no surprise that the emirate is home to the world’s largest shopping mall in terms of total area, The Dubai prosperous Mall, which civilisation is currently of the undergoing Nabateans, a vast ” saidexpansion. H.E. Lina Annab, In Dubai, tourism shopping and antiquities malls are more minister, than Jordan. just a collection “With that of said, retailwe outlets. are proud They offer to further a multitude look into of drone technology, dining and entertainment satelliteoptions, imagingmaking and excavation these shopping ventures centres in hopes destinations of bringing more within themselves. of Jordan’sFurther hiddenconsolidating treasures to light. its position ” as a hub of adventure and thrilling She further activities, added, Mall of “We theare Emirates also very boasts excited Ski Dubai, to seeathe 2.25ha enthusiasm indoor skiwith rewhichwhile sort, this The amazing Dubaifinding Mall features was welcomed a lineup globally, of family hoping friendlyitleisure bodesofferings well for Jordan’s such as KidZania tourism industry. and Dubai ” Aquarium & Underwater Zoo. In addition Egypt, since to the thecontemporary beginning of retail the year, centres archaeologists dotted throughout have discovered the city, a 3,400-year-old travellers seekingnecropolis a more encompassing at a quarry site cultural northexperience of Aswan, as tend well toas enjoy ancient the stone blocks bustling souks portraying of the oldQueen city, explained Hatshepsut Mark onDeere, Elephantine generalIsland. manager, In addition, Amwaj Khaled El-Enany, Rotana Jumeirah antiquities Beach. Overall, minister, Dubai’s Egypt, divergent has approved retail offerings a major are project a reflecthat will display tion of the expeditious the country’sevolution military history from a through humble the pre-oil opening trading of several hub to histhe torical sites to megalopolis oftourists, today. in addition to setting up of new museum displays. This includes Hoping theto restoration provide itsofguests the ancient with an Horus immersive Militaryexperience, Road in Sinai, while which capitalishosts the on ing sitesthe of hotel’s ancientconvenient fortresses and setting, military Stephan structures, VandenasAuweele, well as the area establishgeneral ment of a Sheraton panoramaDubai and aCreek museum displaying military history. manager, Hotel & Towers,Egypt’s outlined, “Being locatedin 

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the authentic part of Dubai, we offer cycling tours into the old souks [...].”

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one of our restaurants.” He further underscored that because the address is seen as the red carpet to the shopping centre, this personalised service has proved to be very popular.

EXCLUSIVE DEALS LEADING THE WAY In a city with an abundance of accommodation options, location is vital. Having only opened in October 2016, Premier Inn Dubai Ibn Battuta Mall has already captured its share of the market, with Roudi Soubra, general manager, Premier Inn Dubai Ibn Battuta Mall, reporting 100 percent occupancy during the second half of November. As the only mid-market hotel in the area, and with a direct link bridge to Ibn Battuta Mall, the occupancy levels are a clear indicator of the scope of opportunity within the mid-range market in close proximity to shopping malls. Hoteliers are no strangers to the role in which shopping plays in many travellers’ itineraries, with properties strategically located to retail giants, or providing convenient transportation to ensure convenient ease of access. Whilst noting that the property endeavours to facilitate shopping experiences for travellers, Bahl said, “We offer scheduled complimentary shuttles for all our guests to Dubai Mall and Mall of the Emirates.” There are vast opportunities for collaboration between the shopping malls and properties, with many addresses having clinched promotional partnerships with retailers. Coupled with a butler service to assist with shopping needs, Ammar Hilal, general manager, Sofitel Downtown Dubai, exemplified, “[...] A number of discounts for prime brands have been negotiated and extended exclusively to many of our repeat guests.” Guests staying at JW Marriott Marquis Hotel Dubai can also have access to a selection of offers through dedicated shopping packages, which Nick Patmore, director, food and beverage, JW Marriott Marquis Hotel Dubai, depicted as personal shopper experiences, discounts and massages. With the aim of appealing to domestic visitors from both Dubai and elsewhere in the UAE, Slim Zaiane, general manager, Kempinski Hotel Mall of the Emirates Dubai, revealed, “[...] We have introduced free valet parking for shoppers who spend AED100 (USD27.23) per person in

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While the malls and souks remain alluring tourist attractions, Dubai truly stands out as a shopping hotspot thanks to its longstanding shopping festivals. The Dubai Shopping Festival (DSF), which ran for the 22nd year between December 26, 2016 – January 28, is regarded as the largest shopping event of its kind in the Middle East, and the pinnacle of the retail calendar. DSF, along with Dubai Summer Surprises (DSS), due to celebrate its 20th edition this year, have been declared as anchor city festivals. The popularity of such events, combined with the aim of boosting tourism retail spend has resulted in Dubai Tourism developing an annual Retail Calendar for Dubai, unveiled in November 2016. Soon to be marketed internationally, the programme will highlight a whole host of promotional activities aligned with cultural celebrations as well as global retail and fashion cycles. Overall, the accumulated impact of the initiative is forecast to contribute to exponential growth, with turnover expected to reach USD52 billion by 2020. Underlining the importance of these happenings to the hospitality industry, Deere noted that during consumer event periods, Amwaj Rotana Jumeirah Beach sees a substantial rise in hotel guests, as much as a 20 percent increase, with a large proportion visiting from Abu Dhabi. This is upheld through seasonal packages such as, during DSF, additional shuttle services, foot reflexology and room service dinners. TRENDSETTERS Not only is shopping a key driver in attracting visitors to the emirate, but the recent explosion of food outlets has transformed Dubai’s dining scene. “In recent years, Dubai has seen the food and beverage industry grow triple fold with the introduction of major food festivals, food trucks and well-known international brands setting up shop,” explained Patmore. Now in its fourth year and bigger than ever before, Dubai Food Festival, held February 23 – March 11, features an assortment of culinary experiences, including Street Nights, Taste of Dubai and Eat the World DXB. As an industry particularly influenced by trends, Dubai’s culinary landscape is no different, with all ends of the spectrum being served to tourists and 

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locals alike, from fashionable fresh street food to innovative Michelin Starworthy gastronomy. Along with traditional Arabic fare, a myriad of authentic cuisines are available thanks to the sheer diversity of the city’s population, which according to Mark Kirby, general manager, Armani Hotel Dubai, stands at more than 200 nationalities. Having said that, Dubai is distinguished not just for the variety of cuisines on offer, but as Vanden Auweele expanded, for the exceptionally high level of service. CATERING TO ALL As a direct impact of the advances in the culinary industry, hotels have to not only keep up, but stay ahead of the game in order to satisfy each and every diner. Hilal pinpointed, “Spearheading the growth in Dubai’s food and beverage industry, the city is introducing a world-class portfolio of dining options and entertainment, and therefore hotels have to ensure they attract the right food and beverage offering for the guests with growing expectations.” Hotels are quick to identify the latest up and coming food trends, as Patmore explained, “With the evergrowing popularity of brunch in the city, in 2016, JW Marriot Marquis Hotel Dubai launched its biggest brunch yet, the Wanderlust Brunch at the Garden, [with 10 live stations and 360 dishes].” Moreover, Sam Jones, complex sales director, Le Méridien Dubai Hotel & Conference Centre, drew attention to the importance of collaboration with food experts, such as its participation in FooDiva’s Dine Around Dubai tours

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and its dedicated programme of hosting renowned international guest chefs to create bespoke dinners. Following the launch of packages to increase average length of stay as well as a huge demand from groups requesting stays on a full board basis, Deere outlined, “Due to these offers, we have seen a rise in hotel guests dining in our hotel restaurants, particularly Benihana, a unique Teppanyaki dinner and show concept.” Although novel dining concepts are attractive, travellers also seek genuine, local gastronomy that offers a true taste of the destination. Committed to offer guests an authentic experience, Riad abi Haider, general manager, Manzil Downtown Dubai, said, “All the dining outlets are incredibly different and unique in their own ways, but the real focus is on bringing people together to enjoy traditions and flavours inspired by the region.” Meanwhile, eager to please the most seasoned of diners, Armani Hotel Dubai offers seven food and beverage concepts for its guests, ranging from a formal restaurant to a vibrant lounge bar, illustrated Kirby, who further acclaimed, “Dubai offers the most cosmopolitan selection of dining options in the region [...].” Importantly, as a destination popular among a broad range of nationalities, with 2016 seeing significant arrival increases among key source markets such as Saudi Arabia, the UK, China and South Asia, up six percent, 20 percent, 20 percent

and 13 percent, respectively, hotels strive to please all palates. Elaborating on this idea, Soubra outlined, “Our restaurants, like our hotel, aim to cater to every guest, therefore our dining options have been created to suit a wide variety of nationalities and occasions.” FULL STEAM AHEAD When taking into consideration that Dubai welcomed a total of 14.9 million overnight visitors in 2016, a five percent year-on-year surge amidst a challenging environment, the destination is on track to reach its 2020 target, with industry professionals expressing their confidence in this regard. Vanden Auweele enthused, “Dubai will continue with its unprecedented growth in the years ahead.” The extension of existing retail centres and launch of new malls such as First Avenue in Motor City, alongside the augmented calendar of shopping and dining events, are only going to support Dubai in achieving its goals. Soubra added, “The expansion of the malls that is currently taking place will attract more vendors from around the world, thus guaranteeing more visitors and hotel guests. With this, comes demand for wider variety of food offerings as well. Hotels in Dubai really have an easy job [...].” Ultimately, whether visiting for a taste of the fine life, an exhilarating experience of a lifetime, or an insight into authentic Arabic heritage – all possible within Dubai’s malls – as Bahl concluded, “Travellers are spoilt for choice when it comes to food and shopping.”  MARCH 2017



VISIT EGYPT

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Reaching for Former

Glory

PANAYIOTIS KARANICHOLAS WRITES

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IN AN ATTEMPT TO RETAIN THE TOURISM SECTOR AS IT WAS ONCE RENOWNED FOR, EGYPT HAS PLACED A FOCUS ON QUALITATIVE TOURISM RATHER THAN QUANTITATIVE.

EGYPT IN BRIEF Capital: Cairo Currency: Egyptian Pound (EGP) Language: Arabic Population: 93 million Calling Code: +20 Capital Time Zone: GMT +2:00

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espite a descend in inflow of highly valuable tourists, the North African destination has experienced a recent boost, especially in the last quarter of 2016, enhancing numerous attempts to regain its former glory as a traditionally renowned destination for those seeking a fresh, all-year round experience. The country has been focussing on a more personalised approach to each holiday-maker, providing an array of experiences without compromising on its famed history and its cultural monuments. Mariam Nassef, senior public relations executive, InterContinental Cairo Citystars, commented that mainly families originating from Gulf countries visit the property to enjoy shopping away from the bustling crowds. Meanwhile, the company is trying to attract more and more business from different European and newly emerging markets such as the Far East, China and Latin America for leisure and MICE […] as it is the fastest growing section of the international tourism market. Agreeing, Ghada Salah, director, sales and marketing, Hyatt Regency Sharm El Sheikh, stated, “Our guests are coming from Egypt, GCC, Middle East, Germany, Italy and Ukraine, seeking leisure and corporate travel for MICE.” On the other hand, Franz Kielnhofer, general manager, Sheraton Sharm Hotel, Resort, Villas & Spa, said, “Currently 70 percent of our business is from the local market, the other 30 percent is a mix of Italy, Jordan, Saudi Arabia, Lebanon, Ukraine and Switzerland.” Sameh Sobhy, general manager, InterContinental Cairo Semiramis, stated, “Various nationalities from the GCC make up the majority of our guests.” Elaborating on these views, Alaa Akel, general manager, Jaz Collection and Steigenberger Hotels and Resorts, Egypt, explained, “Every destination in Egypt has its own feeder market. Upper Egypt [is for] those looking for the secrets of the pharaohs; Red Sea is prefered by German speaking countries, Benelux, Nordic and Russians; Sharm El Sheikh main market is now Ukraine and Eastern European countries. [...] Taba is the destination for neighbouring countries like the Israelis and Jordanians.” He further added that Cario and Alexandria mainly rely on the local market for business coming from corporate companies.

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VISIT EGYPT Lars Geweyer, CEO, Al Dau Development Hotel Division, explained, “The quality of service has always been the main aspect when it comes to success in the hospitality industry.” He further attested that Egypt has a diverse hospitality sector with great attention to detail when it comes to guests. The resorts of the Hurghada and Sharm El Sheikh, according to Geweyer, offer the highest rewards in terms of entwining luxurious facilities, exceptional service, beaches, amongst the properties in Cairo and Alexandria catering to the business tourist situated under the tree of value. Still on the subject of quality, Ahmed Osama, head, international and external communications section, EGYPTAIR, explained, “The strategy is based on improving and modernising the fleet by adding state-of–the-art airplanes that rather suit the long- and medium-haul operation to several destinations within EGYPTAIR network.” Among improvements are audio and videos on demand, refreshed interior, enhanced stowage lockers and LED lighting. Osama added, “As for fuel consumption, the new airplane structural improvements reduce it by two percent, as well as two percent reduction in carbon emissions, aiding sustainability of the region.” OPTIMISM IS THE KEY GOAL Despite no significant changes being noted in terms of booking behaviour from Middle Eastern travellers, due to previous challenges in the past and political restraints, Naseef showed an optimism with regards to corporate business from frequent international globetrotters who serve as a main driver of the tourism industry in Egypt. “In addition to the local market which have shown increasing demand in the hotels in Cairo and other cities taking advantage of the promotional rates offered,” further noted, Nassef. Confirming this, Radwan, said, “Our numbers are telling us that we are moving [in a very positive direction]. On the one hand it is the product quality and the newly renovated resort, on the other hand […] it is also the stabilised political situation in Egypt nowadays,” affirming the efforts to boosting quality in light of quantity. Expanding this view, Lamia Assem, regional director, marketing communications, TOLIP Hotels & Resorts, Egypt, commented that despite low contribution efforts regarding MENA tourism in the first quater 2015, aggressive competition to aid MENA tourists further includes the opening of three new hotels in the region, set to further cater the MENA tourists. She additionally stated, “Qualitative tourism is very important in Egypt as it is relevant to revenue. When the quality is high then revenue will be high, our premises promote this to guests by doing added value 

QUALITY VERSUS QUANTITY Despite previous misfortunes and restrictions on travel, industry professionals, governmental officials and locals are taking strides to help the country return to its former position in the tourist sector. Nassef explained that the qualitative side of Egypt tourism is evident in that it encompasses almost two thirds of the ancient world monuments. She further added, “Our hotel keeps promoting this image through our concierge team and encourage guests to enjoy a quality time catering all interests and preferences.” Further elaborating, Aly Radwan, manager, media and marketing, Robinson Club Soma Bay, said, “[The resort] offers unique holiday experiences all over the country with lots of sports activities, entertainment, events, wellness and fitness as well as one of the most qualitative dining offers [thanks to century-long philosophies].” He further stated that hospitality efforts, cultural offerings and pleasant year-round weather contribute to the South Sinai destination. Moreover, Sobhy explained how Egypt boasts featured attractions that make it idealic. “Egypt has a plethora of qualities that make it ideal with regard to quality tourism. [...]. The country is very diverse and thus serves countless interests.” Akel confirmed, “It is one of our commitments to guests to focus on quality in every aspect. We do not believe in quality. We actually live it.” He further explained how quality is not limited to the materialistic matters of tourism, yet, it goes beyond this, reaching as far as sustainability, environmental awareness and development of the local communities along with value for money. This is attested by the fact that according to Akel, the group’s properties have been certified by ISO 14001, following their sustainable efforts.

MARCH 2017

Semiramis Intercontinental Cairo

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VISIT EGYPT

packages, sightseeing and transportation included, among others.” Apart from the political and safety stability, industry professionals are optimistic when looking at times ahead and the services they offer. Sherif Shahein, vice president, Baron Hotels and Resorts, disclosed, “We are keen to have a good rank from the guest reviews on travel sites to emphasise [our] good service.” Agreeing, Shady Wahib, director, corporate sales, Le Méridien Pyramids Hotel & Spa, enthused, “Security first is the main topic. Then all relevant services from the government and private sectors will be improved so we can provide a unique and personalised experience.” Mohamed Bendary, general manager, Pearl Travel, also highlighted that unique services are now expected, “Unconventional tourism is on the rise, including gastronomy and cultural tourism. However must-see [landmarks] are still our strength satisfying historical and antiquity based tourism.” On the other hand, persistence through optimism proves Egypt is still top when considering quality. Sobhy, explained, “Egypt has seen an evident pick up in tourism numbers across the country during the last quarter of 2016, which is why we are so optimistic about this year.” He further emphasised that research and forecasting are vital regarding qualitative tourism, the latter is reliant on human perception and understanding, and therefore the employees of the property ensured to be attentive to details in order to exceed the expectations of the clients. Adding to this, Kielnhofer, mentioned, “Since the last crisis we have not […] lowered our standards. Contingency cost planning is in place but no sacrifice to quality of the services or guest standards. Sustainable service, food offerings and property maintenance will be an investment in the future.” Geweyer, also stated, “We had the pleasure to accommodate and fully satisfy Middle Eastern guests during their corporate and occasional visit.” Despite few direct flights to Hurghada, he elucidated that the premises boast luxurious offerings that would fully meet every possible need of MENA travellers.

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provements in accordance with international standards.” He further expanded that the residence is equipped with security x-ray machines, multiple registration check points, surveillance cameras and 24 hour private security officers on patrol. Taking security one step further, Assem commented, “Our hotels are owned by the Egyptian Army dealing with the highest hi-tech safety and security measures, which makes them the safest and most secured properties.” LET THE PAST NOT DICTATE THE FUTURE Committed to continue maintaining the qualitative approach to tourism also aiding the country’s properties and showing loyalty in providing the best holiday making experience, whilst maintaining a positive outlook, Nassef, concluded, “I am very hopeful and optimistic about the future of tourism in Egypt, regardless of all the tough challenges that Egypt has faced, I strongly believe that the country has a lot to offer and that we as citizens are crucial drivers of change every day.” Affirming this, Tarek Mousa, CEO, Egypt & Beyond Travel, stated, “Tourists should look forward to the new Egypt after the revolution, new hotels like the The Nile-Ritz Carlton and Steigenberger El Tahrir Cairo have opened in downtown Cairo, new cruises have started on the Nile.” Also adding, Alia Kamel, public relations coordinator, Radisson Blu hotel Cairo Heliopolis boasted. “Egypt has always been a tourism destination and as a country always seeks to maintain this image. [...]. There are many destinations in Egypt that people do not know of; Cairo is just a small glimpse of what the country has to offer.” Concluding, Abdel Moneim Mokhtar, assistant director, sales, Domina Coral Bay Hotel, Resort, Spa & Casino, Red Sea, stated, “Egypt has all the elements to get the best quality of tourist [...], the destination has two thirds of the total monuments of the world, two seas and the Nile river catering for all kinds of tourism.” 

PEACE OF MIND Focussing on safety and ensuring that all guests feel comfortable, hoteliers have tools in place to ensure this at all times, “Achieving these goals requires a multifaceted plan that starts with staff training and guest education about safety and security issues. Management consistently enforces established security policies […]. Constant planning to stay ahead of these issues is a must,” said Nassef, further emphasing that the establishment conducts regular health and safety trainings to all staff and applies latest safety and security measures. Conceding this view, Geweyer, elaborated, “Guests’ safety was always a top priority for us regardless of market conditions. Our resort’s security measurements are always subject to constant im-

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EXCLUSIVE WEDDINGS

Happily Ever

After WHILE THE MENA REGION IS HOME TO A WANTED INTRAREGIONAL WEDDINGS AND HONEYMOONS SECTOR, IT IS STEADILY GAINING ITS FAIR SHARE OF DESTINATION WEDDINGS, THANKS TO ITS UNIQUE LANDSCAPE AND DEDICATED MARKETING STRATEGIES.

ELLEN PETTY WRITES

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onsidered one of the most important events in one’s life, weddings and honeymoons are becoming an increasingly important segment for hoteliers and tourism industry stakeholders in the MENA region. So much so, that tourism authorities across the region are swiftly developing initiatives to help tap into this lucrative market. In 2016, Bahrain Tourism & Exhibitions Authority (BTEA) launched a new campaign to reposition itself as a leading destination for engagements, weddings and honeymoons, outlined Ali Hasan Follad, adviser, BTEA. Follad expanded that along with workshops to share good practice amongst travel experts of the income-generating sector, BTEA unveiled its new brand identity, Island Wedding, showcased through a dedicated website and an upcoming promotional video. BTEA is not alone with its focus on nuptials. As illustrated by Yamina Aoucher, director, tourism development and marketing, Ajman Tourism Development Department (ATDD), Ajman welcomed a highly successful 2016, with profits from weddings up 22 percent over 2015. Moreover, The Ajman Palace Hotel Wedding Fair, organised collaboratively by ATDD and The Ajman Palace Hotel, was held for the third time in January this year and has undoubtedly had a sizeable impact on growing the sector within the emirate. Aoucher stressed that the luxury exhibition acts as a great platform for creating awareness about the destination. THE BIG DAY In terms of weddings, 2016 proved to be a year of great success for hoteliers in Ajman, while honeymoons played a much less active role throughout the whole MENA region. Nehal Rizvi, general manager, Crown Palace Hotel, said that almost all weekends were busy with weddings, with the sector supporting around 15 percent of the property’s total revenue. Echoing this, Aleksandra Magomedora, assistant sales manager, Ajman Saray, A Luxury Collection Resort underlined the vital role that weddings play within the banquet segment. She expounded, “It contributed approximately 50 percent of the resort’s total banquet revenue, and has shown some 

MARCH 2017

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EXCLUSIVE WEDDINGS

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increment from 2015.” Meanwhile, Radisson Blu Resort, Sharjah witnessed a dip in nuptials, predominantly a result of an influx of competition and alternative venues within the emirate. Kamal Rijhwani, executive assistant manager, Radisson Blu Resort, Sharjah, elaborated that in 2016, weddings accounted for around 55 percent of all food and beverage business, down from 2015’s figure of 59 percent. It is well acknowledged that 2016 proved to be a financially challenging year for many across the region. Whilst noting that couples’ big day itself represents around seven percent of the address’ total revenue, Ayesha Curmally, conference and events manager, Sheraton Sharjah Beach Resort & Spa explained that the wedding industry is a direct reflection of the economic climate at any given time, hence a general decrease across the region compared to 2015. On the other hand, in Oman, despite only first exploring the weddings market in 2013, Asma Al Hajry, assistant director general tourism promotions and marketing, Ministry of Tourism, Oman, enthused, “Since then, we have seen year-on-year growth in this segment.” DOMESTIC BLISS A large proportion of couples planning their big day within the MENA region are locals, unsurprising when considering the nature of weddings along with venues’ knowledge of cultural needs. As well as an understanding of ceremonial rituals, properties in the region also have the infrastructure to accommodate all-important cultural requirements. One clear example of this is the provision of separate halls for male and female parties and the space for a traditional Kosha setup, as described by Shaden Abu Sharar, director, catering and conference services sales, The Ritz-Carlton Abu Dhabi, Grand Canal. The majority of hotels offer attractive wedding packages, with many fully customisable to ensure each guest’s desires are fulfilled. Going one step further and demonstrating that personalised services are paramount to providing great customer satisfaction, Rijhwani depicted, “We have dedicated staff members to assist and follow-up requests, watch over the proceedings to ensure every detail runs smoothly on the big day.” Indicating that the region-wide growth in the tourism industry has been instrumental in snowballing the weddings segment, Rizvi summarised that for MENA residents seeking luxury, there is no need to travel abroad as all the luxury brands are now available locally at a better price. THE NEXT STEP In terms of international wedding arrivals, the primary overseas source market for weddings and honeymoons is saturated with GCC residents. Corroborating this, Fatima Al Gizouli, director, catering and conference services, Fairmont Ajman, outlined, “Our key source markets are the UAE and GCC presently.” However, the Middle East is gaining traction as a viable option for destination weddings, with the Indian market leading the way. “Destination weddings are a growing trend and picking up strongly in emerging countries of Asia, Africa and the Middle East,” explained Aoucher, while adding that India is a key feeder market with enormous potential. Despite only being in its first year of operation, Mai Nassar, director, sales, Sheraton Oman Hotel, also underscored the strong interest it has seen from India, as well as the Indian community based in the country. The rising demand from India is apparent throughout the region, and although India’s outbound wedding segment is flourishing, travel industry professionals have been active to ensure they attract their slice of the cake. Rijhwani noted that as well as targeting Indian expatriates residing in the UAE, in an attempt to tap into the potential of the huge Indian market, representatives from Radission Blu Hotels in the UAE, visited organisations in India to promote its offerings with the aim of increasing the number of Indian weddings to account for between three – five percent of its total nuptials this year.

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Bridal preparations at Al Bustan Palace, a Ritz-Carlton Hotel

In particular, Oman is concentrating its efforts on amplifying the number of Indian weddings, which stood at seven percent in 2016. Since 2013, Oman has hosted annual familiarisation trips for Indian wedding planners. As well as conducting sales meetings and presentations with wedding planners, Al Hajry explained, “We also [...] attend events associated with destinations weddings where we can promote Oman directly to consumers.” Even though the endeavours of Oman are beginning to bear fruit, demonstrated with the rise in Indian weddings, including a high-profile Bollywood industry packed event, the vast majority of ceremonies continue to be Omanis, described Rami Farhat, director, sales and marketing, Al Bustan Palace, a Ritz-Carlton Hotel. DESTINED TO BE The region’s growing popularity for destination weddings is attributable to a number of factors, as Nasser outlined, “Weddings in the region are, in general, a good combination of being beautiful and affordable, combined with the attractiveness of the country for tourism or honeymoon.” Reflective of the trend observed through the region, Ras Al Khaimah has also welcomed its fair share of destination weddings, which have steadily increased in recent years. Describing what has fuelled this, Haitham Mattar, CEO, Ras Al Khaimah Tourism Development Authority, elucidated, “The emirate’s untouched natural beauty and value for money proposition is attracting nuptial ceremonies from various international markets as well as residents from across the UAE.” Al Hajry also underlined Oman’s diverse natural landscape as a contributor to its popularity guests, from picturesque mountains, to serene beaches, landscaped gardens or secluded desert, the Middle East offers the perfect backdrop to any special day. This combined with local cultural, leisure and outdoor pursuits, as well as privacy away from tourist mayhem, makes Oman stand out. Reiterating this view whilst mentioning the warm climate, Christian Ruge, general manager, Kempinski Hotel Ajman, pinpointed, “Speaking of MENA as the preferred destination, I believe the phenomenon of the area is the diversity, as the region has something to offer for every taste [...].” With a third of the global population living within a four hour flight, and two thirds less than eight hours away, the region is fantastically positioned for destination weddings. Ferghal Purcell, chief operating officer, Hospitality Management Holdings, underscored the UAE’s strategic geographical location and connectivity as drivers MARCH 2017


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EXCLUSIVE WEDDINGS

The Ajman Palace Hotel

into attracting increasing destination weddings. Continuing to describe the country’s appeal Purcell elaborated, “[...] A safe and secure family environment, exceptional choice of hotels to suit any budget and expectation and fabulous entertainment as well as leisure attractions makes it the ideal wedding destination.” Concurrently, Follad highlighted Bahrain as a leading destination due to its modern venues across diverse landscapes, and importantly, the country’s friendliness and acceptance of all religions and traditions, a core element in attracting overseas marriage ceremonies. While the region has much to offer, it is also considered a novel destination for a wedding. With many couples determined to make their special day especially memorable, Cristoph Schleissing, general manager, Millennium Resort Mussanah, noted that, “Couple and wedding planners are looking for new and exciting destinations that have something unique to add to their wedding experience.” FROM THIS DAY FORWARD Although there is immense promise for amplifying the wedding and honey-

MARCH 2017

moon sector within the region, there is still more to be done. Al Hajry elucidated, “Currently, the choice of venues is limited in Oman and soon the charm of the newness will get exhausted. [...] Oman will need more venues for the expansion of the destination wedding market. We also need to develop venues beyond Muscat.” Having said that, the number of wedding shows is an indicator of how the industry will soar in the coming years. Al Gizouli enthused, “I foresee this industry to accelerate even further in terms of growth especially considering the increasing number of yearly exhibitions hosted to promote this industry.” Indeed, the future certainly looks bright optimistic for this sector, which is only set to expand alongside the addition of new hotels. In reference to Ras Al Khaimah, Mattar said, “The popularity of Ras Al Khaimah for weddings and honeymoons will continue to increase in the coming years, fuelled by the introduction of further luxury resorts.” Despite relying on word of mouth for its destination weddings, in fact the source of all its inbound celebrations, Sharar concluded, “The coming year is looking very healthy in terms of increasing the number of weddings, which means that I am optimistic that it will only grow.” 

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RENDEZVOUS

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tion of beach, city and desert.

Q & A with

TRAVEL TRADE MENA: Ras Al Khaimah Tourism Development Authority (RAKTDA) reported significant growth in international arrivals in the first half of 2016, how important will international markets be to business at your property?

AMIT ARORA GENERAL MANAGER, AL WADI DESERT RESORT RAS AL KHAIMAH, A RITZ-CARLTON PARTNER HOTEL

IN DECEMBER 2016, THE RITZ-CARLTON BEGAN TO OPERATE IN RAS AL KHAIMAH, AMIT ARORA, GENERAL MANAGER, AL WADI DESERT RESORT RAS AL KHAIMAH, A RITZCARLTON PARTNER HOTEL, DESCRIBES WHAT MAKES THE EMIRATE ONE TO LOOK OUT FOR.

AMIT ARORA: The Ritz-Carlton will drive a healthy business mix between overseas visitors whilst catering to local UAE residents. Visitors from traditional source markets like Germany, the UK and GCC continue to grow exponentially, complimented by growth from emerging markets such as Scandinavia and India due to the increased promotional activities of RAKTDA. Al Wadi Desert Ras Al Khaimah, a Ritz-Carlton Partner Hotel will also cater to mid-week international groups and events whilst attracting MICE business from GCC and neighbouring emirates including but not limited to executive retreats, highend product launches as well as conferences in unique settings and team building events. The Ritz-Carlton global distribution network will certainly drive incremental business from long haul markets whilst attracting niche luxury clientele to the emirate of Ras Al Khaimah, opening up new source markets. TRAVEL TRADE MENA: What makes Ras Al Khaimah stand out as an international tourist destination? AMIT ARORA: Ras Al Khaimah is poised to attract more international visitors, the destination boasts unique natural landscapes including 65km of pristine beaches, desert, mountains and adventure, together with world class hotels in a safe destination only a short 45 minutes drive from Dubai International Airport, a global hub [and] the busiest

international airport in the world. Ras Al Khaimah is blessed with abundance of natural assets [including] desert, seas, ancient oases, natural hot springs and an extensive mountain range which includes the UAE’s highest peak – Jebel Jais – peaking at 1,934m. TRAVEL TRADE MENA: What does the future hold for Ras Al Khaimah’s tourism industry? AMIT ARORA: The future of Ras Al Khaimah is bright, Ras Al Khaimah International Airport has begun operating charter flights from Europe recently added by TUIfly. RAKTDA has signed multiple new strategic marketing partnership agreements with major tour operators and airlines. This incremental activity will start bearing fruit soon and our boutique resort, a luxury oasis, is poised to benefit from this. Our unique location, in the midst of 500ha Wadi Khadeja, will continue to cater to families with its vast recreational happenings including, but not limited to a state of the art equestrian centre offering horseback riding lessons, daily falcon shows, an archery [facility], among other captivating activities, making it second to none. Couples and honeymooners will adore the privacy and intimacy of our resort and will continue to escape the hustle and bustle of Dubai for a refreshing, relaxing and rejuvenating experience. Our future plans for Al Wadi include enhancing the guest experience, refreshing the food and beverage offerings whilst creating unique and personalised dining experiences tailor made and crafted for our guests by our team of highly talented ladies and gentlemen. The Ritz-Carlton Company will also operate Al Hamra beach resort, which has been closed for a full renovation and will reopen with a new identity this year. 

TRAVEL TRADE MENA: The Ritz-Carlton has recently begun to operate its first partner hotel in Ras Al Khaimah. What contributed to the decision of launching in this emirate in particular? AMIT ARORA: Ras Al Khaimah, one of the seven emirates of the UAE, is emerging as the new hot spot, the go-to destination for international travellers seeking indigenous experiences, nature, authenticity, and adventure. With an already significant footprint in the UAE, this new addition to our portfolio compliments our well established beach and city hotels in the UAE, providing a new indigenous destination and multi-activity centre for our guests to enjoy a unique combina-

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Al Wadi Desert Resort Ras Al Khaimah, A Ritz-Carlton Partner Hotel

MARCH 2017


MARCH 2017

WHO’S MOVED

EDDY CHAHINE has begun his new role as director of sales and marketing at Crowne Plaza Beirut, where he will be responsible for implementing sales strategies to boost occupancy, average rates, volume as well as food and beverage sales. Chahine has more than 17 years of experience in Lebanese hotels since beginning his career as a front desk agent at Acropolis Hotel. He began his sales career at Portemilio Hotel & Resort, after which he held the position of senior sales manager at Mövenpick Hotel Beirut between 2006 – 2011. Most recently, Chahine led the sales and marketing department at Le Commodore Hotel.

RAMZY FENIANOS

EDDY CHAHINE

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RAMZY FENIANOS has been appointed as the new vice president development for Europe, Middle East and Africa for Minor Hotels. Fenianos has gained expertise in business development, strategic planning and asset management in companies such as Bouygues Group, Sama Dubai Holding Group and IFA Hotels & Resorts. His most recent position was vice president acquisitions and development Middle East and Africa at Starwood Hotels & Resorts Worldwide. Bringing more than 10 years of hospitality and real estate experience to the role, Fenianos will lead the expansion of group with new hotels in key destinations across the region.

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Sharjah is known for many qualities

“The Sharjah Light Festival is one of these cultural achievements that add to the development and renaissance movement [...]. We are proud of the cultural advances that Sharjah has made, these successes put us on par with the world’s leading countries. [...] Sharjah is known for many qualities which make it a leading destination for tourism, science and art. The emirate’s best feature, however, is the authentic Islamic architecture of its landmarks and buildings, which make it ideal for this kind of festival.”

GROUP CEO, QATAR AIRWAYS

H.E. AKBAR AL BAKER

CHAIRMAN, SHARJAH COMMERCE AND TOURISM DEVELOPMENT AUTHORITY

H.E. Khalid Jasim Al Midfa

TRAVEL TALK

We continually strive to innovate [...] our entertainment library

“We developed Oryx One to offer our passengers the highest standard in onboard entertainment, and we continually strive to innovate and expand our state-of-the-art entertainment library, unrivalled for its wide range of content in multiple languages. [The Aircraft Interiors Middle East] award recognises the extensive selection we offer to our customers, [...] providing them with a superior entertainment experience to enhance their journey around the world with Qatar Airways.”

MARCH 2017



NEWS & EVENTS EVENTS

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QNA International Reveals MICE Travel Inclinations

ITB BERLIN Berlin, Germany March 08 – 12 www.itb-berlin.de Industry professionals from 187 countries are expected to attend one of the world’s biggest travel trade fairs.

Switzerland

MITT Moscow, Russia March 14 – 16 www.mitt.ru The 24th edition of one of the leading business-to-business travel events will offer a wealth of opportunities for partnerships within Russia, CIS, and beyond.

Organisers of the fifth annual MICE Arabia & Luxury Travel Congress, QNA International, has unveiled the changing preferences for outbound MICE and luxury travel from the GCC, with unique well-connected destinations and security playing big roles.

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urthermore, along with relative costs, cultural sensitivity is important, with availability of Halal food and beverages ranking high among GCC travellers. Outbound journeys are also influenced by popular culture and the rich cultural and historical landscape of the MENA region, while destinations such as Scandinavia and Switzerland are seen as exotic, due to the contrasting environment and landscape.

ARABIAN TRAVEL MARKET Dubai, UAE April 24 – 27 www.arabiantravelmarket.wtm.com One of the leading international tourism events within the Middle East for inbound and outbound tourism professionals.

Sport Challenge Calling in Ajman Ajman is welcoming the anticipated adventure obstacle race, Desert Warrior Challenge, to be held at Al Zorah Marina 1 on March 24, after its success in Dubai in 2015.

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nder the slogan Release Your Inner Warrior, the race offers physically challenging obstacle courses in three categories, five kilometres for participants above 16 years old and two junior fields for children aged six to 15. The event invites racers of various skills and fitness levels, from children to athletes, who wish to test their limits and endurance. H.E. Faisal Al Nuaimi, general manager, Ajman Tourism Development Department, states, “The emirate of Ajman offers a variety of activities for both leisure and business travellers and we are thrilled to promote the emirate as an ideal venue for events and conferences in support of Ajman’s Vision 2021.”

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MARCH 2017


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