Travel Trade mena, November 2015, Issue 73

NOVEMBER 2015

ISSUE 73

EXCLUSIVE: MEDICAL TRAVEL WITH THE UAE EXPECTED TO ATTRACT NEARLY 40 MILLION TOURISTS BY 2024, THE SEVEN EMIRATES SHARE A COMMON VISION: FORGE AHEAD AND EXCITE THE CROWDS ONCE AGAIN.

29 EXPLORE: RIYADH

32 IN THIS ISSUE MARKET UPDATE

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VISIT: UAE

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ONSITE: IRAN & IRAQ EXCLUSIVE: MEDICAL TRAVEL EXPLORE: RIYADH TOUR: INDIA TRAVEL TALK WHO’S MOVED RENDEZVOUS NEWS & EVENTS

04 29 09 32 16 34 20 36 21 38 22 39 23 40 24

VISIT: UAE

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MARKET UPDATE

Dubai Holding: 24 Percent Increase in Net Profit In the first half of the year, Dubai Holding continued to see good operational progress with all businesses performing well and contributing to the group’s success, as net profit increased to around AED2.6 billion (USD707 million), up 24 percent year-on-year.

Abu Dhabi Airport: Record Passenger Traffic

MANAGING EDITOR Mary Kammitsi mary@traveltradeweekly.travel ASSISTANT EDITOR Maria Kazeli SENIOR JOURNALIST Rita Kasziba CONTRIBUTOR Ana Mladenovic PRESS Maria Demetriadou Pauline Shahabian Inna Armeanu DESIGN & LAYOUT Elena Stylianou

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WEB & BUSINESS DEVELOPMENT MANAGER Savvas Kammitsis

hmad Bin Byat, vice chairman, Dubai Holding, commented that as Dubai gears up to become the most productive and innovative hub in the world, the company has embarked on several initiatives to develop strategic sectors vital to the emirate’s economy.

“Dubai Holding will continue to reinforce its successful strategy of investing in innovation, knowledge, technology, content and business clusters to support Dubai’s efforts in setting up advanced infrastructure,” explained Bin Byat.

DIRECTORS Andreas Constantinides Mary Kammitsi HEADQUARTERS T.T.W. Travel Trade Weekly LTD P.O. Box 25255, Nicosia 1308 Cyprus Tel: +357 22 021607, Fax: +357 22 103670

Abu Dhabi International Airport

With passenger volumes increasing 17.4 percent year-on-year in August, Abu Dhabi International Airport registered the highest number of travellers passing through its gates in one single month.

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hile the figure soared to 2.25 million , aircraft movements jumped 14.1 percent, and cargo activity rose to 70,857 metric tonnes, showing a seven percent growth on August 2014.

“This spike in traffic is attributable to many residents returning home to the UAE from vacations, ahead of the beginning of the school year. Abu Dhabi is also increasingly being seen as a preferred tourism and business destination and this contributes directly to the growth we are seeing year-on-year,” explained Ahmad Al Haddabi, chief operations officer, Abu Dhabi Airports.

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TRAVEL TRADE PUBLICATIONS

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MENA EXCHANGE RATES As of 22/10/2015 Currencies shown in blue are fixed against the US Dollar

COUNTRY

CURRENCY 1USD=

Bahrain (BHD)

Dinar

0.37

Jordan (JOD)

Dinar

0.71

Oman (OMR)

Rial

0.39

Qatar (QAR)

Rial

3.64

Saudi Arabia (SAR) Riyal

3.75

UAE (AED)

Dirham

3.67

Algeria (DZD)

Dinar

105.50

Egypt (EGP)

Pound

8.03

Iran (IRR)

Rial

29,953.00

Iraq (IQD)

Dinar

1,187.50

Kuwait (KWD)

Dinar

0.30

Lebanon (LBP)

Pound

1,506.50

Libya (LYD)

Dinar

1.36

Morocco (MAD)

Dirham

9.66

Syria (SYP)

Pound

188.79

Tunisia (TND)

Dinar

1.96

Yemen (YER)

Rial

214.90

NOVEMBER 2015

VISIT UAE Abu Dhabi

ABOVE AND BEYOND UAE IN BRIEF

Capital: Abu Dhabi Currency: Emirati Dirham (AED) Language: Arabic Population: 9.4 million Calling Code: +971 Capital Time Zone: GMT +4:00

GROWTH IN INBOUND ARRIVALS HAS BEEN STRONG IN THE UAE IN THE LAST FEW YEARS, AND THE COUNTRY IS INVESTING HEAVILY IN THE EXPANSION OF ITS AVIATION INDUSTRY, HOTEL BASE AND TOURIST ATTRACTIONS. WITH THE DESTINATION EXPECTED TO ATTRACT NEARLY 40 MILLION TOURISTS BY 2024, THE SEVEN EMIRATES SHARE A COMMON VISION: FORGE AHEAD AND EXCITE THE CROWDS ONCE AGAIN.

ABU DHABI: Stand Up and Watch  Maria Kazeli

writes

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ising hotel guest numbers drive growth as well as a positive overall sentiment among professionals in the industry in the bustling emirate of Abu Dhabi.

Spurred by encouraging figures in the beginning of the year, Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) revised its original annual predictions.

Jasem Al Darmaki, acting director general, TCA Abu Dhabi, confirmed, “We set ourselves a challenging guest arrivals target of 3.9 million hotel guests for this year, which we are very confident of achieving, especially given that our highly impressive half-year figures show double-digit growth.”

The number of customers at the emirate’s accommodation units surpassed 1.98 million in the first six months of the year, while hotel revenue increased eight percent year-on-year to USD911 million.  NOVEMBER 2015

EXPECTING NEARLY FOUR MILLION ARRIVALS THIS YEAR, ABU DHABI IS IN THE PROCESS TO PRESENT THE WORLD WITH ITS UNMATCHED PROPOSITION.

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VISIT UAE Abu Dhabi

THE YOUNG AND THE BEAUTIFUL Traditionally seen as a business destination, Abu Dhabi is now looking to balance leisure and corporate tourist arrivals, and as hospitality industry professionals suggested, this is a task in progress, supported by an emerging demographic trend.

Attesting to this, Nolie Omar, gener-

al manager, Zaya Nurai Island, said, “We witnessed an increase in young travellers looking for exciting destinations with the main focus on exploration and experience. Most of the young travellers are looking for unique, thrilling experiences to take back as memories.”

Indeed, Millennials have become the fastest-growing customer segment within the hospitality industry, as ex-

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SOCIAL MEDIA AND REAL-TIME MARKETING ARE A REAL HIGHLIGHT NOWADAYS

ploration and interaction are a major focus of this age group which is willing to pay more for a greater memory, according to Mariya Ivanova, marketing and public relations manager, Mafraq Hotel Abu Dhabi.

“Many of them are looking for an overall gourmet experience for a reasonable price and this has produced all new lobby designs in the hotel sector.

Lobby bars and hotel restaurants are wide open with a combination of work, play and eat or drink spaces designed with the Millennial customer in mind,” she added, further expressing her belief that this tendency will continue to command various developments within the market.

This younger segment is also imposing more changes in the way of do-

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ing business, Omar admitted.

“Social media and real-time marketing are a real highlight nowadays.

At Zaya Nurai Island, we are present on several online platforms and social networks and saw an increase in followers’ interaction. […] It is now expected from hotels to be present and active online; our guests are social and so are we,” she commented.

Similarly, Wolfgang Maier, general manager, Hilton Abu Dhabi, agreed that technology and e-commerce continue to trend in the market, and hoteliers are obliged to constantly look for ways to improve their offering, technological means as well as social media platforms.

SOMETHING FOR EVERYONE Travellers nowadays seek to experience something out-of-the-ordinary and Janet Abrahams, area director of sales and marketing, Abu Dhabi, Grand Hyatt Abu Dhabi Hotel and Residences Emirates Pearl, commented that the destination offers world-class facilities, services and infrastructure at exceptional value, making it an ideal location for both MICE as well as leisure travellers.

Grand Hyatt Abu Dhabi Hotel and Residences Emirates Pearl is to add to the city’s unique collection, when the contemporary luxury resort, featuring 428 NOVEMBER 2015

VISIT UAE Abu Dhabi luxurious rooms, suites and full service apartments, opens on March 1, 2016.

Authenticity is another key request from guests, as Omar revealed.

“Travellers want to find some peace and quiet during their stay with us and want to be able to reconnect with nature, themselves and get away from all the troubles they might have at home or work. Our guests want to have a real connection with their environment,” she elaborated.

Putting the spotlight also on the downright experiential aspect, Maier advised that there is now a strong demand for knowing the destination from a cultural, historical and social perspective.

“As Abu Dhabi has such a wide variety of activities and facilities for guests and families, including beautiful beaches, adventurous theme parks and outstanding water parks, not to mention shopping malls, sports grounds and cultural landmarks, we are well-placed to meet this need from our guests when they stay with us,” he added.

Underlining the destination’s multi-

NOVEMBER 2015

faceted character, Moustafa Sakr, deputy general manager, The St. Regis Abu Dhabi, said that the beauty of the emirate lies in the fact that it offers many different propositions – where travellers decide to stay really depends on their preferences.

“Today’s tourist is not only looking for great hotels and services but they are also seeking a unique experience,

which I feel Abu Dhabi can offer,” insisted Paula Tannous, director of sales and marketing, Yas Viceroy Abu Dhabi.

She confirmed that tourism regulators do a superb job in focussing on the cultural aspect, and with key projects like Louvre Abu Dhabi and The Guggenheim Abu Dhabi, due to open in 2016, TCA Abu Dhabi solidly reconfirms its commitment to continuously 

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VISIT UAE Abu Dhabi

developing new attractions in the emirate that will interest both local and international travellers.

Al Darmaki stressed that the city is also hosting a number of popular highprofile events that not only attract more leisure tourists, but also entice guests to spend more time here and help improve average length of stay.

“To increase the number of worldwide travellers, there need to be more attractions of all varieties. Having the Formula 1 [race] in the city has made the world stand up and watch Abu Dhabi and when places such as the Louvre and Guggenheim are ready, cultural tourism will take note and as a result, we should see an increase in interna-

tional visitors,” declared Dominique Mercier, general manager, Novotel and Adagio Abu Dhabi Al Bustan.

ALL OVER As the emirate continues to grow its brand name and welcome more and more curious visitors, its market reach also widens.

Sakr commented, “Thanks to Abu Dhabi’s growing importance as an international business centre as well as a cultural hub, we are seeing strong demand from across a wide range of markets – locally, regionally and internationally. In addition to those markets, we would include the US, the UK, Germany, Russia, Italy and China, as well as Kuwait, Qatar and Bahrain from the GCC.” Dulce Ortega, business development manager, Armed Forces Officers Club & Hotel, also listed the GCC, Europe, the US and China as the establishment’s main markets, noting that thanks

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to its facilities and amenities, such as an Olympic-size swimming pool, bowling alley, shooting range, children’s village and more than 20 meeting and event venues, the property attracts a diverse

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WE ARE SEEING STRONG DEMAND FROM ACROSS A WIDE RANGE OF MARKETS – LOCALLY, REGIONALLY AND INTERNATIONALLY

clientele that includes both leisure as well as business guests.

Asserting the emirate’s status as a stopover destination, Mohamed Soussan, group general manager, Ayla  NOVEMBER 2015

VISIT UAE Abu Dhabi Hotels & Resorts Management Company, observed that parts of Abu Dhabi, such as Al Ain, have hosted growing numbers of travellers from Saudi Arabia who are making a break on their way to and from Salalah when visiting Oman, as well as Kuwaitis who use the same pattern of travel by car.

In the first half of the year, India regained its position as Abu Dhabi’s largest international source market, having sent more than 127,000 visitors to the emirate; a year-on-year growth of 18 percent. This was also reflected in statistics by Abu Dhabi Airports, as the subcontinent retained its spot as Abu Dhabi International Airport’s largest segment, with traffic to and from India recording a 57.8 percent rise compared to the first six months of 2014.

Overall, in the same timeframe, the airfield witnessed a 17.2 percent yearon-year boost in traffic as 11.1 million passengers passed through the UAE capital’s main hub.

“This continuous growth further demonstrates the fact that travellers in-

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creasingly see Abu Dhabi both as a destination of choice and as a logical transit point on long journeys. This, in turn, is further evidence of the airport’s rapidly growing status as a vital global transportation hub,” asserted Mohamed Mubarak Al Mazrouei, CEO, Abu Dhabi Airports.

A SUCCESS STORY This achievement is partly owed to the relentless efforts of Etihad Airways, as Sakr suggested, “Abu Dhabi continues

to increase awareness of its offerings in the global arena, and we believe this is being done rather successfully by TCA Abu Dhabi along with Etihad Airways, as they partner to drive business from key feeder markets.”

Remaining committed to its winning strategy, Etihad Airways carried nearly 15 million passengers in 2014 and posted its fourth consecutive year of net profit that skyrocketed 52 percent to USD73 million.

“Our focus is on sustainable profit-

ability and our fourth year of net profits, at a time when we continue to invest in the new routes, new aircraft, new product and new infrastructure needed to compete effectively, shows we are serious about that goal,” commented James Hogan, president, Etihad Airways.

He added that the national carrier has continued to grow, not just in size, reputation and performance, but also in maturity, evolving from an airline to a diverse global aviation and tourism group; an accomplishment achieved through a unique strategy that combines organic growth with wide-ranging partnerships and minority equity investments in other airlines around the world.

“Our ability to provide guests with the best possible service was strengthened by a number of important developments [in 2014], including the arrival of our first Airbus A380 and Boeing 787 aircraft, the introduction of our Facets of Abu Dhabi livery, the launch of The Residence by Etihad and our nextgeneration first, business and economy products,” concluded Hogan. 

NOVEMBER 2015

VISIT UAE Dubai

DUBAI: The Place to Be WITHIN FIVE YEARS, DUBAI IS EXPECTED TO WELCOME 20 MILLION ANNUAL VISITORS, EQUAL TO ALMOST 10 TIMES ITS CURRENT POPULATION, REQUIRING MAJOR DEVELOPMENTS IN INFRASTRUCTURE, SERVICES AND CAPACITY BUILDING.

 Rita Kasziba writes

D

ubai was already in a league of its own in 2014, having attracted more travellers per city residents than any other of the world’s top 20

destinations. According to MasterCard, for every citizen, the emirate received 4.8 tourists, more than double the rate of other popular hotspots such as London or Singapore, and this number is expected to reach 5.7 visitors per local this year as arrivals draw close to 14.3 million.

“Dubai has developed into a top global destination in the past 10 years and it now continues to diversify its offering to further strengthen its position,” commented Stephan Vanden Auweele, general manager, Sheraton Dubai Creek Hotel & Towers.

In fact, Dubai has come a long way over a short span of time. While in 2012 it only managed to secure the eighth position on the MasterCard Global Destination Cities Index, in 2014 it occupied the fourth spot behind London, Bangkok and Paris – having attracted some 13.2 million visitors – and taking into consideration the current growth rates, the emirate is set to rank second within five years.

“With a vibrant combination of culture and dynamism, Dubai is an amazing city and looking at what it has achieved over the past 50 years is quite incredible,” asserted Ammar Hilal, general manager, Sofitel Dubai Downtown.

Nevertheless, in recent months various circumstances have positively or negatively impacted the emirate’s

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vigorously evolving tourism industry, noted Samir Arora, general manager, Ramada Downtown Dubai.

“Many factors have affected inbound tourism in Dubai such as the weak Russian Ruble and Euro, a cut in oil prices which forced a number of projects to be put on hold, and so on. The overall fundamentals of our tourism sector in Dubai remain strong and will continue to attract arrivals mostly from price-sensitive markets. The destination is expected to maintain this trend in the short term,” predicted Arora, indicating that despite increasing demand, the supply, which continues to expand at a similarly fast pace, is forecast to keep rates and revenue growth at moderate levels.

Similar views were articulated by Mohammed Assadakah, acting general manager, Rose Rayhaan by Rotana, who referred to the noticeable drop in room rates across the region and in Dubai in particular, with more and more properties coming online. Nevertheless, hotels like Rose Rayhaan by Rotana can and have successfully managed to  NOVEMBER 2015

OCTOBER 2015

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VISIT UAE Dubai maintain healthy occupancy rates, insisted Assadakah.

In fact, leading up to the muchanticipated Expo 2020, Dubai’s room inventory is set to increase at an accelerated pace, as Wael El Behi, general manager, Hawthorn Suites by Wyndham, Dubai also suggested.

“As the competition gets tighter, hotels will come up with more attractive offers in terms of daily rate and packages, while also taking RevPAR and profit into account,” explained El Behi.

Dubai currently has a total hotel key count of over 94,000, and in order to cater to 20 million visitors, this number is set to significantly swell to between 140,000 and 160,000 by 2020, embracing new accommodation segments, including midscale and even budget options.

“Being in Dubai, we are all living the excitement, the dream,” said Laurent Voivenel, CEO, HMH – Hospitality Management Holdings, adding that planning and construction is heavily underway with enormous new supply

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preparations.

“Multibillion dollar worth of projects are being rolled out. All these developments are reinvigorating and reshaping the hotel sector,” suggested Voivenel.

The hospitality industry already accounts for 7.1 percent of Dubai’s GDP and guest numbers have improved a whopping 42 percent over the past five years. In light of these and to help expand inventory at a faster rate, a range

of incentives have been put forward by relevant authorities, such as the 10 percent waiver of municipality fees and simplified construction approval processes, among others.

“There is a near saturation in the market when it comes to luxury hotels.

The market does not need any more luxury hotels at this point,” claimed Voivenel, stating that oversupply of rooms in the segment is putting a tremendous pressure on rates that in turn

affects return on investment (ROI). On the other hand, given the current and forecasted demand, with the right product at the right location, investors can expect double-digit ROI, between 10 – 12 percent, in the midmarket segment, according to Voivenel.

“Every single operator is looking at how they can attract the future market, meaning the market of tomorrow [that is] the middle class,” elaborated Voivenel, noting that this segment of the society already represents some 2.5 billion people around the world, and by 2025, this number is expected to reach five billion, presenting enormous potential for the hospitality sector.

Therefore, it is no surprise that Dubai is also looking to woo this lucrative segment.

“The majority of the supply will be midscale hotels, which will target the price-conscious markets which are mainly Asia, Eastern Europe and to a certain extent, South America,” explained Arora.

And indeed, of the new hotel 

NOVEMBER 2015

OCTOBER 2015

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VISIT UAE Dubai rooms, 20 percent will represent the midmarket segment as a massive pentup demand continues to be witnessed, especially, as Knight Frank’s report revealed, from the growing middle class in markets such as China, India and Africa, combined with the savvy generation Y travellers as well as young families.

“Like any other city in the world, everyone should have the opportunity to visit Dubai. Introducing more rooms for the midmarket sector will enrich the country in many ways and provide long-term benefits to all sectors of the economy. I do not believe this will reduce Dubai’s glamour, exciting offerings and amazing architectural wonders,” attested Hilal.

As El Behi further elaborated, the midmarket sector will provide more options for travellers who are looking for cost-effective accommodation, and will create a healthy mix of tourists in the emirate. According to El Behi, this shift in patterns will also require hoteliers to readjust their strategies. Fourstar properties, like Hawthorn Suites

by Wyndham, will for example have to offer a less pricey alternative to five-star hotels, yet with more premium and allinclusive facilities.

Similarly, as Jean-François Laurent, general manager, Anantara The Palm Dubai Resort, indicated, hoteliers will now be prompted to reach out to new territories and lure them with packages

that best suit their needs and preferences.

“We will be exploring new markets like Australia, India and Brazil. We will tailor our packages according to the demand and we will be targeting more families […],” explained Laurent.

As Muhammad Mujtaba Haider, hotel manager, ibis Styles Jumeirah Dubai, suggested, the emirate continues to attract increasingly diverse markets ,thus the need for varied accommodation offerings.

“More and more people across the globe are putting Dubai on their travel bucket list and there is a growing need for more rooms, especially in the midmarket segment,” confirmed Haider.

“As demand grows, it is normal that supply grows too. This will only raise the profile of Dubai and the region,” added Denis Glibic, cluster director of sales, corporate, Radisson Royal Hotel, Dubai, saying that in order to maintain healthy performance, the focus must be on larger numbers and broader source markets.

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In fact, to achieve the goal set for 2020, which is exactly the double of the number of tourists received by the emirate in 2012 and seven million more than the total registered in 2014, Dubai Department of Tourism & Commerce Marketing (DTCM) is focussed on three key objectives: maintaining market share in existing source markets, increasing influx from areas that have been identified with high growth potential, and growing the number of repeat visits.

THE BIGGER THE BETTER According to Ali Hamad Lakhraim Alzaabi, president, Millennium & Copthorne Middle East and Africa (MEA), in line with the changing patterns, it is essential to create a balance in product offering and the proliferation of luxury hotels.

“With improved airport capacity and infrastructure, expanding airline networks with a focus on low-cost carriers, NOVEMBER 2015

VISIT UAE Dubai

emerging source markets in Africa and Asia, and the addition of new family tourist attractions, there is a huge demand for affordable options,” looked behind the main dynamics of Dubai’s evolvement Alzaabi, adding that therefore operators like Millennium & Copthorne MEA are now looking at how they can attract new market segments, including

NOVEMBER 2015

young families and Millennials – something that has been also laid down in DTCM’s aforementioned roadmap.

The development of new budgetfriendly options that appeal to a wider pool of travellers and the penetration of new markets go hand in hand and, according to Arora, in the medium-term, Dubai will be able to attract all segment

of clients depending on their budget.

The fact that Dubai enjoys a strategic location just four hours flying time from the quarter of the world’s population means tremendous potential for the future, noted Auweele.

As Arora suggested, targeting a wider pool of potential visitors by introducing new options better suiting their tastes and, nonetheless, budgets is very much in line with the business strategy of the UAE airlines, especially flydubai and Air Arabia, and the trend is likely to escalate with more low-cost carriers being expected to commence operations from the emirate’s new hub at Dubai South.

Formerly known as World Trade Centre, the 145km2 master-planned city, a focal point of Expo 2020, has been designed to reinterpret how a community functions and what it represents. One of the key elements of the mega project is the already operational Al Maktoum International Airport, which is set to boast a capacity of 240 million annual passengers and 16 million tonnes of cargo by 2022. The development of the emirate’s

new hub is in fact a crucial (and urgent) matter as airlines, led by homegrown Emirates, continue to face constrains at Dubai International.

The airport, hailed as the second largest in the world in terms of international traffic, handled over 70 million travellers in 2014 – equal to the number that Emirates alone plans on serving by 2020, up from 49.3 million in the 201415 financial year.

The airline, which flies to over 140 destinations, currently operates a 

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BEING IN DUBAI, WE ARE ALL LIVING THE EXCITEMENT, THE DREAM

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VISIT UAE Dubai fleet of more than 230 aircraft with an additional 270 planes on order, worth a total of USD129 billion at list prices.

Starting February 1, 2016, Emirates will add another feather to its already welldecorated cap with the launch of what is hailed as the world’s longest nonstop flight. More than just another itinerary, the Dubai – Panama City route symbolises the far-reaching ambitions of the airline which, according to Tim Clark, president, Emirates, could easily double in size once it moves to Al Maktoum International Airport.

Operating from both airports, flydubai has announced 18 new routes since the start of the year, creating a network of more than 95 destinations in 45 countries. In just six short years, the low-cost carrier has built a fleet of 50 Boeing aircraft and it has more than 100 airplanes on order, underscoring its ambitions for the future.

Remarkably, since 2009 flydubai has opened up 67 new routes that did not previously have direct air links to Dubai or were not served by a UAE national

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carrier from the emirate, significantly contributing to the destination’s buoyant growth.

Tapping into new segments is one of the main pillars of the emirate’s strategy, even in light of the fact that according to MasterCard, Dubai already ranks fifth in resilience globally, with 17 cities accounting for 50 percent of its international visitors.

Continuous developments are indeed crucial if the emirate is to reach

the much-coveted top spot on tourism rankings.

“Dubai is currently competing aggressively with Turkey, Egypt and other destinations in the MENA region on every platform,” said Haider, adding that the emirate benefits from various competitive advantages in terms of worldclass infrastructure, modern attractions, a safe and secure environment as well as its openness.

Dubai is in fact a one-of-a-kind des-

tination, suggested Sanjay Manchanda, CEO, Nakheel, reminding that although the emirate is now a well-established city on the world stage, its development has only begun 25 years ago.

“It now contains eight percent of the world’s high-rise buildings. To put this in context, the average age of high-rise buildings in Manhattan’s famous skyline is 37, compared to those in Dubai at eight years old,” highlighted another aspect of the emirate’s astonishing transformation Manchanda.

Talking about the destination’s development, particularly on the tourism front, H.H. Sheikh Ahmed Bin Saeed Al Maktoum, ruler, Dubai, said, “Over the decades, Dubai’s leadership and its people have worked together to transform the emirate into one of the world’s most desirable destination. A vibrant economy, excellent roads, landmark buildings and attractive recreational facilities are outstanding accomplishments we are proud of – but they are simply the means to a higher end, which is to facilitate the happiness of people.” 

NOVEMBER 2015

VISIT UAE Fujairah

FUJAIRAH: Confidently Ahead PERCHED ON THE GULF OF OMAN COAST, FUJAIRAH IS CLOSING THE YEAR SATISFIED WITH ITS STEADY TOURISM PERFORMANCE, AND CONFIDENT IN THE OPPORTUNITIES THAT LΙΕ AHEAD FOR 2016.

frastructure development and product enhancements,” said Mrad El Khoury, general manager, Fujairah Rotana Resort & Spa. ACTIVE IN KEY MARKETS In terms of promoting Fujairah as a destination and communicating its offerings, FTAA aims to focus on the European and Russian markets as well as domestic customers. To effectively reach out to these travellers, the authority will take part in several travel trade exhibitions in 2016.

ITB Berlin and World Travel Market are also marked on Zaki’s calendar, and

 Ana Mladenovic

writes

“T

he levels of tourism for [this year] are still satisfactory in the UAE, and especially in the emirate of Fujairah. We noticed indications of an increasing demand of Fujairah as a tourist destination,” revealed Saeed Alsamahi, general manager, Fujairah Tourism & Antiquities Authority (FTAA).

In a bid to further grow the number of guests visiting the emirate in 2016, FTAA will focus its efforts on enhancing the overall tourism infrastructure and capacity of the destination, and supporting the entry of new accommodation facilities into the market.

WELCOMING DIVERSITY One of these long-anticipated openings is the luxurious 194-room Fairmont Fujairah, due to welcome its first guests before the end of the year.

Furthermore, in 2016, the Dubaibased Landmark Hotel & Suites plans to open the 241-key Landmark Hotel FujaiNOVEMBER 2015

his properties will also join MICE-related events to highlight the hotel’s spacious ballroom – hailed as the biggest in Fujairah.

“We are looking forward to maintaining our position as the best hotel in Fujairah and to be on the map of MICE in the UAE,” he enthused, stressing, however, that in terms of geographical markets, the UAE will remain his team’s main focus for 2016.

And as the year slowly draws to an end, the emirate is starting to prepare for 2016, confident that its strategy and upcoming additions will contribute to its growing appeal as a holiday and MICE destination. 

rah, while Dubai Investments is currently building an AED800 million (USD217 million) business park in the emirate, which will include a 220-room hotel, expansive office and retail space and residential apartments. The project is set for completion by mid-2017, according to Khalid Bin Kalban, CEO, Dubai Investments.

Existing hotels are also strengthening their offerings with new services and facilities in a bid to better cater to their guests’ needs and preferences.

“We are planning to open a spa, which is very needed in Fujairah,” revealed Karim Zaki, general manager, Novotel Fujairah Hotel, ibis Fujairah Hotel and Aparthotel Adagio Fujairah.

As he went on to explain, the new spa will boast treatment rooms, a salon and separate facilities for male and female customers.

Similarly looking to further elevate its offering is Fujairah Rotana Resort & Spa which has opened Bar Muda and is adding new equipment to its fitness club. In 2016, the property plans to renovate its all day dining outlet as well as the lobby and its rooms.

“Quality and guest satisfaction are our top priorities. We always look at in-

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VISIT UAE Ras Al Khaimah

RAS AL KHAIMAH: The Next Episode AS RAS AL KHAIMAH CONTINUES TO FORGE AHEAD WITH AMBITIOUS PROJECTS AND STRATEGIES, THE EMIRATE AIMS TO ATTRACT ONE MILLION VISITORS BY THE END OF 2018.  Rita Kasziba writes

T

he target signifies an additional 270,000 travellers compared to 2014, when some 730,000 people flocked to the emirate. To attain this goal, public and private sector entities have joined forces to chalk out a clear roadmap to help further consolidate Ras Al Khaimah’s standing as a luxury travel destination and encourage investment.

Reiterating the tourism body’s aim to lure in one million travellers by 2018, Haitham Mattar, CEO, Ras

Al Khaimah Tourism Development Authority (TDA), pledged to further develop existing assets, such as Al Marjan Island (AMI), and boost room stock.

Over the past months, great emphasis has been laid on aligning resources and individual strategies to reinforce the growth momentum and find the best ways to position Ras Al Khaimah.

As Mattar revealed, these endeavours have already begun to bear fruit, with statistics showing an eight percent surge in arrivals for the first half of the year with domestic travellers constituting a major proportion of demand, followed by Germany, Russia and the UK. “We have also spotted a trend in

the increase of travellers from the wider GCC market and China, which [showed] a growth of 125 percent,” explained Mattar, adding that the top five also includes India.

Air Arabia’s arrival to Ras Al Khaimah in May 2014 has given the industry’s development a new impetus. Today, the low-cost carrier operates to 10 destinations from its second UAE hub, and as Adel Ali, group CEO, Air Arabia, noted, the company is keen on further expanding its reach from the emirate.

Demonstrating just how popular Ras Al Khaimah has become, over the three days of this year’s Eid Al Adha holidays in September, the emirate welcomed 12,709 visitors, proving, as Mattar said, that the destination is on the right track to achieve its goals.

“Our strategy continues to be focussed on our existing source markets, whilst nurturing the emerging markets which provide significant growth potential,” disclosed Mattar.

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ROOM FOR EVERYONE As a key pillar of the plan, the emirate aims to add a further 3,600 rooms to its inventory by 2019. As a matter of fact, big brand names continue to set their sights on the destination.

One of the latest newcomers to the emirate is AccorHotels, which has recently taken over an existing five-star resort on AMI. Now operating as Marjan Island Resort & Spa – Managed by AccorHotels, the 299-key property marks the company’s debut in what Christophe Landais, chief operating officer, AccorHotels Middle East, described as an important addition to the portfolio.

“Al Marjan Island, the first manmade island to be developed in the emirate, has rapidly risen as an important tourist destination,” commented Landais.

From the owner’s side, Abdul Mohsen Al Hammadi, CEO, Manazil Group, added, “Ras Al Khaimah as a touristic NOVEMBER 2015

VISIT UAE Ras Al Khaimah / Umm Al Quwain destination has achieved remarkable growth over the past four years.”

Al Hammadi attributed much of the success to the boundless support given by the emirate’s leadership and its futuristic vision to further develop Ras Al Khaimah’s touristic sector.

Also coming up on the 25ha manmade marvel is a AED500 million (USD136 million) mixed-use project by Diamonds International Corporation (D.I.C.) that will include a five-star hotel with 300 units. Construction is slated to begin in early 2016 and will be completed in three years.

“Our selection of AMI was inspired by its appeal as a future for high tourism destination. […] AMI is a favourite destination to tourists and residents, and we are excited by the opportunity to participate in the continuing expansion of the island,” enthused Lubos Riha, president, D.I.C. Newly joining Ras Al Khaimah’s quest to elevate its tourism industry to a new level is Minor Hotel Group, which plans to launch its first property in the emirate in 2018. Located within the mixed-use Mina Al Arab waterfront community, Anantara Mina Al Arab Ras

Al Khaimah Resort will feature 225 units, including Maldivian-style overwater villas and a plethora of recreational and meeting and event spaces.

The project is the result of a partnership between a well-established international brand and a local company

REPOSITIONING AND REBRANDING

with strong reputation in the market, noted Mohammed Sultan Al Qadi, CEO, RAK Properties, the real estate developer behind the AED3 billion (USD817 million) project.

“Since my arrival, we have initiated several research projects with leading global firms such as TNS [marketing company] to identify our current source markets [and] global travel and

All these developments are in line with Ras Al Khaimah TDA’s vision of enhancing the quality of life for residents and the overall experience for visitors, Mattar explained.

tourism trends in an effort to diversify our product offering,” divulged Mattar, underlining that the priority remains to enhance the destination’s offering and demonstrate its diverse natural assets to a global audience, positioning Ras Al Khaimah as a world-class choice for authentic Arabian culture and experiences.

The authority is now working with TNS and other globally renowned consultants to fine-tune its strategy which, as Mattar revealed, will help reposition and rebrand Ras Al Khaimah as a global destination.

“We are working towards an exciting new value proposition that highlights the key drivers in terms of tourism and a destination strategy that focusses on bold new segments such as MICE, events, cruise, adventure and leisure,” said Mattar. “We are planning to use every opportunity to demonstrate that our emirate is rich in culture, heritage and traditions. This is the core of our value proposition and something that runs throughout our strategy from advising on the style of new properties being developed in the emirate to how we activate historical sites.” 

UMM AL QUWAIN: Ambitious Lightweight Competitor WITH ITS UNIQUE INTERPRETATION OF AUTHENTICITY, UMM AL QUWAIN HAS CARVED ITSELF A SPOT ON THE TOURISM MAP.  Rita Kasziba writes

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hile Umm Al Quwain might not be everyone’s cup of tea, the destination continues to draw a certain type of travellers who are willing to venture deeper in their exploration of Arabia.

“Although Umm Al Quwain is a smaller emirate, it is a destination by itself for tourists who want affordable packages with good facilities,” explained Syed Tariq Ali, business develNOVEMBER 2015

opment manager, Al-Faisal Group, UAE, the company behind Hotel Royal Residence UAQ, claiming that overall business has been better when compared to preceding years, despite the fact that the situation in Ukraine and the devaluation of the Russian Ruble have weakened demand from those regions.

“Umm Al Quwain, especially with its beach properties, has attracted people as a weekend destination and it has had a steady [business],” analysed the past months Dinto Akkara, head of marketing, House of Tours, further noting that the Indian market has, for example, continued to grow gradually.

And rightly so, since the secluded emirate, tucked between Ras Al Khaimah and Sharjah, boasts promising potential in terms of beach holidays and other activities, pinpointed Akkara, suggesting that in other to utilise the destination’s capabilities, good infrastructure and aggressive marketing activities are crucial.

“The emirate’s presence at difference tourism shows as well as digital platforms should be considered,” said Akkara urging a collaborative effort to achieve the common goal.

Despite hardly capturing the spotlight, according to Ali, online booking platforms help immensely in bringing

Umm Al Quwain properties to the attention of the global traveller.

Ali listed a bouquet of recent developments across the emirate, all of which are set to enhance accessibility and appeal.

“The beach has greatly improved, road network and new bridges are also under development which will help change the face of Umm Al Quwain. Famous food chains are setting up here as well. All these changes will make lots of difference and help increase the emirate’s appeal as a tourist destination,” suggested Ali, further indicating that great things are to come for the destination. 

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VISIT UAE Sharjah

SHARJAH: Let’s Get Together AS DUBAI AND ABU DHABI CONTINUE TO COMMAND MUCH OF THE SPOTLIGHT, SHARJAH HAS BEEN METICULOUSLY ENGINEERING ITS STRATEGY TO ESTABLISH A STRONG PRESENCE ON THE MAP.  Rita Kasziba writes

B

y 2021, when the UAE will be celebrating its 50th anniversary, Sharjah expects to attract 10 million visitors. In comparison, this is the same number that Dubai registered in 2012.

“Sharjah Tourism Vision 2021 aims to revolutionise the tourism experience in Sharjah and we are exhilarated to be a part of this journey,” said Michael Kasch, general manager, Centro Sharjah.

The vision builds on four main pillars; promoting the emirate as an ideal destination for families; following an innovative tourism approach; developing world-class facilities and capabilities; and further strengthening Sharjah’s position as an international cultural hub.

As H.E. Mohammed Ali Al Noman, chairman, Sharjah Commerce and Tourism Development Authority (SCTDA), noted, by tapping into the emirate’s historical and cultural tourism potential and leveraging its advanced infrastructure and innovative hospitality services, Sharjah has established itself on the global tourism map as a preferred destination for millions of visitors.

“Sharjah offers a unique tourism product which is developing at a fast pace,” highlighted Ahmed ElGharib, hotel in charge, Hilton Sharjah, admitting that the current economic climate, the increased UAE room inventory and the growing popularity of neighbouring emirates have created a competitive marketplace, yet Sharjah continues to evolve thanks to its family-friendly profile and a thriving cultural scene.

In 2014, nearly two million travellers flocked to the emirate, thus, achieving the proposed goals would mean multipyling guest numbers in just seven years.

This year has brought encouraging results with occupancy levels at Centro Sharjah standing at 90 percent, nevertheless, as Kasch noted, the devaluation

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of the Russian Ruble and the overall plunge in demand from CIS countries has had an impact on business growth.

This was also admitted by Kamal Rijhwani, executive assistant manager, sales and marketing, Radisson Blu Resort Sharjah, who said that this shift has given the hotel the opportunity to penetrate new markets and record improved volume of bookings from the GCC, Saudi Arabia, the UK, India, Kazakhstan as well as China.

A similar trend was reported by Alex Cherfan, operations manager, Golden Tulip Sharjah, who mentioned Eastern Europe, Far East, especially Malaysia and Indonesia, and again China as key markets that have helped make up for the losses from some traditionally strong sources. In addition, as Cherfan disclosed, the management is also keen on increasing market share from countries such as India and Iran – the latter one being a relatively new focus for Sharjah –, by taking part in road shows along with SCTDA and Air Arabia.

In fact, these are also markets where SCTDA and Sharjah Development and Investment Authority (Shurooq) have been particularly active. China is another key target market for Sharjah, especially since, as Rijhwani reminded, Air Arabia ventured into the Asian country at the beginning of the year. As he further NOVEMBER 2015

VISIT UAE Sharjah disclosed, Radisson Blu Resort Sharjah’s management continues to work hand in hand with the airline, with a key emphasis on attracting groups from Iran, while another focus is the Indian MICE sector.

Air Arabia indeed plays a major role in Sharjah’s evolvement, having established connections to three new destinations from the emirate so far this year.

Against the backdrop of challenging market conditions, the airline, now in its 12th year of operation, continues to deliver strong financial results as it also lays great emphasis on ensuring its long-term growth.

“The roster of events planned throughout the year really aims to further consolidate Sharjah’s presence on the tourism map. In addition, the planned upcoming developments on Al Noor Island, the extension of Al Majaz Waterfront, increased number of hotels and the Kalba ecotourism project will only add to the emirate’s [appeal],” added ElGharib.

As Rijhwani explained, to achieve

the emirate’s goals, Sharjah has already taken steps to boost its inventory to 15,000 rooms by 2021.

“Training is another huge factor.

SCTDA has also launched a new training programme for developing the human resource capabilities in the hotel sector […]. Hotels in Sharjah will be positively impacted by the vision. This will lead to an overall increase in occupancy and result in a growth in average

daily rate,” elaborated Rijhwani.

“Sharjah being a dry emirate, and with many family activities and events along with the opening of water parks, will be able to appeal to a wider pool of visitors,” concluded Rijhwani.

Kasch concurred, saying, “The anticipated growth will not only increase the size of the existing markets, but also create new ones [...] catering to each of the four pillars the vision is based on.” 

JOINING FORCES Aligning both short- and long-term strategies remains a crucial element and Al Noman has recently called on all parties associated with the industry to form active partnerships.

“This is a goal that cannot be achieved by any particular sector on its own. […],” stressed Al Noman, who also pledged to add to the existing tourist attractions and build on the success of the current festivals and special events.

“We are also looking to expand tourist numbers through exhibitions and conferences and enhance Sharjah’s reputation as a major international cruise tourism destination in the region,” outlined Al Noman. “We will create advanced tourism infrastructure to offer an exceptional tourism experience that takes care of every requirement of visitors.”

One of the latest examples of the collaborative efforts is Air Arabia and Expo Centre Sharjah (ECS)’s partnership; a significant move, as Said Mohammed Al Midfa, CEO, ECS, said, which is aimed at maximising visibility and branding.

Through the three-year tie-up, the airline will advertise at the venue during events, in various catalogues as well as other channels and in turn, the carrier will highlight the destination’s events and capabilities.

“The memorandum of understanding will go a long way in promoting Sharjah and its economy, and add support to this important part of the economy,” said Adel Ali, group CEO, Air Arabia.

The deal is the latest in a string of similar joint endeavours, all of which are set to further strengthen the emirate’s standing as it continues, as ElGharib said, to explore new markets and display its attractions and capabilities to a wider audience.

NOVEMBER 2015

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VISIT UAE Ajman

AJMAN:Shifting Course towards New Horizons UNDETERRED BY THE SEVERE DROP IN THE RUSSIAN MARKET – FORMERLY NUMBER ONE FOR THE EMIRATE – AJMAN’S TOURISM INDUSTRY TURNED SAIL TOWARDS NEW, UNTAPPED OPPORTUNITIES, DETERMINED TO REACH ITS TARGET OF WELCOMING FIVE MILLION VISITORS BY 2021.  Ana Mladenovic

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his year has been a good one for Ajman, with continuous growth being reported across all tourism performance indicators.

“The first two quarters of the year recorded a steady increase in the number of visitors to the emirate,” confirmed Faisal Al Nuaimi, general manager, Ajman Tourism Development Department (ATDD). Hotel revenues also rose, as he revealed, with the second quarter (Q2) registering a 14 percent improvement compared to the same period in 2014.

“During Q2, the hotel industry showed a surge of 40 percent in the number of guest nights for the hotel facilities, indicating that more guests are finding the emirate a good destination when visiting the UAE,” he added.

By year-end, Ajman expects to welcome 1.1 million visitors – an easily attainable goal according to Al Nuaimi.

“With all the strategies that are in place, we are confident that we will reach our target,” he said.

Optimism can be felt industry-wide.. “[It] has been a great year for us,” enthused Iftikhar Hamdani, cluster general manager, Ramada Hotel & Suites Ajman and Ramada Beach Hotel Ajman. ”Summer and Ramadan are considered as the low season in the UAE, but our hotels have enjoyed an average occu-

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pancy of 90 percent during this period.

We are confident that we will reach our target profit for the year, as we are expecting high occupancy during the last quarter as well.”

This stellar performance is even more remarkable if one considers that in the beginning of the year, the local industry was still recovering from a severe drop from the Russian market, resulting from the current political and economic situation the country is in. Faced with a new reality, tourism relatively quickly regained its strength and compensated for the loss by opening up new sources.

“Since we did expect a decline in arrivals from Russia because of the drop of the Rouble, we immediately overhauled our sales strategy and started to tap [into] new markets including

NOVEMBER 2015

VISIT UAE Ajman

Turkey, Germany, Eastern Europe and Central Asia,” explained Hamdani, confirming that despite losing a share of Russian tourists, the rooms of the hotels are now filled with guests from the above mentioned regions. He did, however, specify that Ramada Hotel & Suites Ajman and Ramada Beach Hotel Ajman still do enjoy good leisure business from the CIS markets, especially during summer.

“Our team is also actively targeting the sports segment, and we already started in Kazakhstan,” revealed Hamdani.

Another market that proved lucrative for the cluster was the GCC, and it was also a major source for Tulip Inn Royal Suites, which suffered a 67 percent drop in Russian arrivals, Methsri Channa Ranasinghe, business development manager, Tulip Inn Royal Suites Ajman, reported.

“We managed to increase the business from GCC countries, [so] for our property, most prominent and lucrative market is the GCC,” he said, stressing that the team will focus on the Asian subcontinent in 2016.

NOVEMBER 2015

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[AJMAN] IS ATTRACTING MAJOR DEVELOPERS WHO ARE KEEN TO TAP INTO THE EMIRATE’S FANTASTIC NATURAL DRAWS

“The real focus of ATDD is to present Ajman to other cities as the new getaway destination [when visiting the UAE],” he revealed. “[Ajman] is attracting major developers who are keen to tap into the emirate’s fantastic natural draws, including the varied wildlife of its mangrove creek and a prime location on the Arabian Gulf coast,” Al Nuaimi continued, highlighting the promising potential of Al Zorah Nature Reserve – a 7km long stretch of land on the emirate’s waterfront which features a pristine beach, a mangrove creek and a diverse wildlife.

“Expected to become the city’s central attraction, it includes creekside residences and fine dining restaurants,” enthused Al Nuaimi.

The development will also boast a new leisure attraction – Al Zorah Golf Course, an 18-hole championship course.

“With the opening of the Al Zorah Golf Course in December, we see a lot of opportunities, the more recreation and activities that we as a destination can offer, the stronger we will be,” believes

Karina Davies, director of sales and marketing, Fairmont Ajman.

One such development that is currently underway is Ajman Marina, which will include hotels, residential towers, a yacht club, restaurants, shops and a promenade.

In terms of hotels, several new projects have been announced, among which is a new 182-key property by R Hotels, due to open in 2017. “[More] great news is that the authorities are planning to complete the Ajman International Airport by 2018 in Manama,” Al Nuaimi further enthused, expressing his confidence that these projects will boost the tourism business.

It is clear that the emirate is determined to move forward but for this to happen, it needs more than a vision, emphasised Hamdani.

“For Ajman to reach its full potential, the hospitality and tourism players, alongside the other sectors, should work hand-in-hand in creating attractions, enhancing infrastructure and realising business potentials in our small emirate.” 

Turning to greener pastures was also Kempinski Hotel Ajman, whose team actively works on attracting Scandinavians, in addition to Eastern European travellers.

“Most recently we have been focussed more on the Indian market as well, since we are a highly preferred destination for Indian weddings. During 2014, we organised 220 weddings in total at Kempinski Hotel Ajman,” boasted Kai Schukowski, hotel manager, Kempinski Hotel Ajman.

The industry-wide shift in target markets has also been supported by efforts of ATDD, which is actively working on opening up new avenues for growth and development, guided by a clear vision of transforming the emirate into a preferred destination for regional and overseas travellers.

“We have been eyeing a number of [markets] outside the UAE, such as the other GCC [countries], Asian countries such as China, and other European countries,” revealed Al Nuaimi, explaining that ATDD has already identified its targets for the coming years and is finalising its marketing strategy for the next three years in order to maintain its key markets and attract upcoming ones.

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ONSITE IRAN  Pauline Shahabian

writes

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or decades, Iran had largely remained a mystery to the Western world, but with the existing yet ongoing agreements which see the easing of visa requirements and lifting of economic and travel sanctions, the country has experienced a boost to its tourism industry.

According to the economic impact report by World Travel & Tourism Council, the sector’s total contribution to Iran’s GDP was 6.3 percent in 2014, and is expected to reach 7.8 percent in 2025.

“Since we are expecting to host about 20 million tourists by 2025, as [Iran Cultural Heritage, Handicrafts and Tourism Organization] claimed, there is going to be a good amount of growth in any business field [...],” said Saeed Azam, marketing manager, Iran Doostan Tours, who has seen a considerable increase in inbound flows in the last few years, 85 percent of which derived from international markets, and 15 percent from MENA. Echoing Azam’s upbeat remark, Sam Sadeghi, managing director, Iran Discovery Tours, also expressed that the company has experienced a big change mirrored by the surge of tourism to the destination, with key sources being mostly European countries as well as Japan, China, Australia and North America which currently collectively account for 70 percent of business.

International Stardom Awaits HAILED AS ONE OF THE WORLD’S LARGEST UNTAPPED MARKETS, IRAN IS EXPECTING EXPONENTIAL GROWTH IN INTERNATIONAL ARRIVALS. HOWEVER, IS THE COUNTRY EQUIPPED TO HANDLE THE INFLUX OF ARRIVALS?

a 362-room hotel in 2017 followed by a 275-unit in 2018, and Tehran will receive five- and four-star properties by 2018.

In anticipation of growth in arrivals and aiming to serve international business and leisure travellers, AccorHotels will debut in Iran with the 296-key Novotel IKIA and the 196-room ibis IKIA, strategically connected to the main terminal of Tehran’s Imam Khomeini International Airport.

“Iran is a new country for AccorHotels and we are particularly excited to implement our brand in countries where we see real potential [...],” enthused Christophe Landais, chief operating officer, AccorHotels Middle East.

Plagued by pre-conceived notions about the country, recent visitors have been delighted to witness an all-round hospitable destination and rich culture.

Recalling the most common feedback received by customers, Cyrus Etemadi, managing director, Cyrus Sahra, pinpointed, “After visiting Iran, our image regarding [the country and its people] has changed positively.” 

IRAN IN BRIEF

Capital: Tehran Currency: Iranian Rial (IRR) Language: Persian Population: 77.5 million Calling Code: +98 Capital Time Zone: GMT +3:30

UP IN THE AIR Emirates has recently launched a new route between Dubai and Mashhad. According to Sheikh Majid Al Mualla, divisional senior vice president, commercial operations, Emirates, Iran is a strategically important market for the airline.

Local airline Mahan Air carried 15 percent more international passengers in the first half of the year than in the same period in 2014, having launched Munich and Milan as its latest ventures.

The carrier also announced a Copenhagen service, effective from March 2016, and is also looking to add further European and Far East destinations.

Commenting on the country’s tourism blossom yet concerned with its shortcomings, Hossein Hosseini, director of marketing and route development, Mahan Air, noted, “[Iran] NOVEMBER 2015

is in dire need of foreign investment and expertise in building and managing hotels and expanding [the] major airports. [Iran is] already feeling the capacity constraints in [its] hotels and the great rush to Iran has not even begun.”

BRIDGING A GAP Indeed, Sadeghi expressed that tour operators have resorted to rejecting bookings during high seasons as certain cities cannot accommodate more guests.

In agreement, Guy Hutchinson, chief operating officer, Rotana posited that Iran faces a challenge as there are simply not enough hotel rooms.

The group has declared four Rayhaan Hotels & Resorts currently under development; Mashhad is to welcome

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ONSITE IRAQ

Promising Future STEMMING FROM A RICH YET TURBULENT BACKGROUND, IRAQ, IN A JOINT EFFORT WITH ITS TRAVEL PARTNERS, IS TAKING STRIDES TO RESTORE FAITH AND REVITALISE ITS TOURISM INDUSTRY.

 Pauline Shahabian

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here is no doubt that Iraq has an immense tourism potential, due to its major archaeological and historical sites, and that the sector can play a key role in the reconstruction of the country and its socio-economic development,” noted Taleb Rifai, secretary general, World Tourism Organization.

Indeed, in accordance with the economic impact report by World Travel & Tourism Council, the sector’s total contribution to Iraq’s GDP was 6.9 percent in 2014, and is forecast to rise 1.4 percent by year-end.

Rifai continued that for this to be a possibility however, the country needs to address the existing challenges of infrastructure and product development, human resources capacity building and the perception on safety and security.

Not fazed by its surroundings, Douglas Layton, founder, Kurdistan Iraq Tours, whose entire clientele derives from international markets, stated that the company still enjoys substantial business related visits and hosted several VIP guests in 2014.

NOVEMBER 2015

IRAQ IN BRIEF

Capital: Baghdad Currency: Iraqi Dinar (IQD) Language: Arabic, Kurdish Population: 33.4 million Calling Code: +964 Capital Time Zone: GMT +3:00

PROACTIVE APPROACH The General Board of Tourism, Kurdistan Regional Government, Iraq has been actively working to attract visitors from Turkey, Iran and the GCC, and is also looking towards the possibility of luring in tourists from Europe and the US. Concerning the authority’s action plan to promote the region, Hagob Ghazarian, public relations manager, General Board of Tourism, Kurdistan Regional Government, Iraq, pointed out its presence at a number of international tourism exhibitions in 2014.

Despite challenging circumstances, the tourism board has also put forth a number of marketing campaigns, most notably the upcoming implementa-

tion of the International Conference on Travel Agencies and Tourism Investment (ICTATI) in Erbil between December 1 – 2.

ICTATI will seek to advance the destination in regards to its culture, investment possibilities and as a viable location for hosting conferences and exhibitions.

“We hope that this event will open a new horizon for local and international traders, businessmen and investors [...],” Ghazarian enthused.

Among the country’s major airfields, Erbil International Airport witnessed ample growth in the first half of the year pertaining to passenger movement, with average daily flights increasing from 17 in January to 30 in September.

In anticipation of an economic expansion in the area, Andrew Jones, commercial adviser, Erbil International Airport, noted that the air hub has prepared an extensive development programme.

GROUP EFFORT Lending a hand with the destination’s advancement, The Rezidor Hotel Group is set to launch Radisson Blu Hotel, Erbil in the first quarter of 2018, and expects to welcome guests from a host of source markets including Europe, the US and the Middle East.

“Once the situation and investor

sentiment returns, [Iraq will] become one of our main markets for expansion across major cities as well as secondary cities across the country,” assured Elie Milky, senior director, business development, Middle East and Africa, The Rezidor Hotel Group.

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THERE IS NO DOUBT THAT IRAQ HAS AN IMMENSE TOURISM POTENTIAL

“We trust that with stability, tourism in Iraq will flourish and the country will become a key tourism destination in the region as tourists from all over the world will want to discover its immense cultural richness. [...] It is highly important that the international community supports Iraq in terms of cultural heritage protection, preservation, interpretation and presentation of cultural sites,” Rifai concluded. 

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EXCLUSIVE MEDICAL TRAVEL REALISING THE IMMEΝSE POTENTIAL OF MEDICAL TOURISM FOR THEIR ECONOMIES, DESTINATIONS ACROSS MENA ARE HONING THE QUALITY OF THEIR OFFERINGS AND SERVICES, EAGER TO BE RECOGNISED AS THE BEST IN THE REGION.

 Ana Mladenovic

Upping the Ante

NOVEMBER 2015

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espite the centuries-old credentials of many acclaimed Middle Eastern medical tourism hubs, the region has still not realised its full potential when it comes to this niche sector. The main reason for this is the ongoing political and social challenges the region faces, which are holding back even the most stellar medical tourism destinations such as Jordan and Lebanon.

However, the industry continues to

move forward and this year saw a renewed push for re-energising the sector and re-establishing it on the global medical tourism market.

Jordan, for example, was recently in the medical industry spotlight due to an in-depth training programme hosted by the country’s Medical Tourism Association and Certified Medical Tourism Professional (CMTP). The event, which took place in Amman in late May, was designed to teach participants – among which also travel agents interested in working in the sector – how to successfully sell this type of products and services. 

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EXCLUSIVE MEDICAL TRAVEL More recently, showing its belief in the unique strength of the country’s medical offerings was Mövenpick Hotels & Resorts, which appointed a new regional director to promote the group’s portfolio in the country, relying on its allure to medical travellers worldwide.

The Kingdom’s medical establishments are also working hard to grow the number of global visitors.

“International patients are very important to Gardens Hospital, and the main goal of our marketing department is to reach out to international patients and provide them with our unique medical services,” said Dr Marwan AlAbdallat, director, marketing, sales and public relations, Gardens Hospital.

Gardens Hospital offers a wide range of treatments across 30 departments, spanning both general medicine and specialised care. It is especially known for its physiotherapy department, the largest and best in the region according to Al-Abdallat. As for in-hospital accommodation, patients are offered 165 beds.

Apart from this, as Al-Abdallat highlight-

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ed, in order to cater to its international clientele, the medical hub also provides medical tourism services like pick-up to and from the airport, accommodation and lodging as well as medical trips

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MEDICAL TOURISM IS THE KEY TOURISM SECTOR [...] AS TURKEY BECAME A HUB IN THE MEDITERRANEAN

across Jordan.

Another destination which is especially active in boosting its worldwide reputation as a medical tourism hub is Dubai, which attracted 118,727 domestic and inbound medical tourists in the first quarter of the year, according to

Dubai Statistics Center and Dubai Medical Tourism Club.

Layla Al Marzouqi, head, clinical governance office, health regulation department, Dubai Health Authority (DHA), elaborated, “In 2012, the total revenue from medical tourism reached AED652.7 million (USD177.7 million) and now in quarter one [of this year] the revenue is AED778.5 million (USD212 million). We expect this number to multiply by the end of the year. Our target for 2016 was AED1.2 billion (USD322.6 million) but we will surpass this soon and we aim to exceed our 2020 target which is AED2.6 billion (USD710 million) by an additional 20 percent.”

As she further revealed, 46 percent of Dubai’s medical tourists come from Asia, about a quarter are from the GCC and Arab states, 13 percent represent African countries and the rest originate from other markets, including the UK and the CIS. As for the most popular services, orthopaedics surgeries, dental treatments and cosmetics dermatology continue to lead.

Revealing the emirate’s ambitions, Al Marzouqi confirmed that Dubai is seeking to position itself within the top 15 destinations globally for medical tourism, and as the first in the region.

“According to the Medical Tourism Destination Index (MTDI) which was published by the Medical Tourism Association in 2014, Dubai ranks 17th in the world out of 25 countries that the index comprises, and accordingly the seventh in Asia and second in the MENA region,” she elucidated.

To further enhance and expand the city’s facilities and medical services on offer, its buzzing medical hub, Dubai Healthcare City, is currently undergoing an expansion with phase two also incorporating wellness services.

Wellness was also pinpointed as one of the emirate’s eight health-related tourism segments at the recently held World Health Tourism Congress.

Supported by DHA and Dubai Department of Tourism & Commerce Marketing and co-hosted by Dubai Healthcare City, the initiative also highlighted the

NOVEMBER 2015

EXCLUSIVE MEDICAL TRAVEL potential of medical, dental, spa and accessible tourism, among other niches.

However, Dubai is not the only ambitious destination in the region aspiring to be named top in this segment.

Towards the east is another contender with immense potential, especially when it comes to serving the MENA market: Turkey.

“Medical tourism is the key tourism sector in [the country] as Turkey became a hub in the Mediterranean area and the Middle East – like a rising star, recently having welcomed a huge number of visitors, especially from the GCC, Iraq, Syria, Libya and Morocco,” enthused Didem Özyiğit, general manager, Harmonia Surgical Tourism, Istanbul, one of the leading medical tourism facilitators in the country.

These visitors, in addition to Europeans and Africans, are, as she revealed, allured by Turkey’s thermal waters, advanced medical facilities and affordable prices. As for the services, the most popular ones include Follicular unit extraction, hair transplantation, laser eye

NOVEMBER 2015

surgeries, cosmetic dentistry and aesthetic surgeries.

“For [travellers from] the Middle East, Turkey has been a great attraction for reconstructive surgeries and heart bypasses, kidney and heart transplantations, and

similar [procedures],” she elaborated.

In addition to the quality of medical offerings and based on reviews submitted by patients, these travellers value the fact that communication and correspondence with Turkey’s health-

care service providers is friendly and prompt, and that the country offers American and European-standard medical care as well as five-star hotels with concierge services.

“Being in this business for years, I am proud to say that we improved ourselves in serving international patients from all around the world, with Turkish Airlines flying to nearly all [parts of ] the world directly, which is also a very important point for the increased demand for our country, [as it is] one of the easiest locations to come for a surgery,” Özyiğit concluded.

So, it seems that the region has at least three serious contenders when it comes to providing top-quality medical treatments and services to visitors from abroad, each boasting its own strengths and opportunities for further growth. And perhabs, the next years will see the full recovery of other acclaimed medical tourism destinations like Lebanon and Egypt, to further step up the game and unleash the region’s full potential. 

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EXPLORE RIYADH  Maria Kazeli

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s Saudi Arabia’s capital, Riyadh has the vision to be a prosperous and beautiful city, and a key, overarching element of this ambition is to achieve sustainability in planning and development, as H.R.H. Prince Faisal bin Bandar bin Abdulaziz, governor, Riyadh, put forward.

Aligned with the Kingdom’s policy to diversify the economy and provide job opportunities, the city’s authorities are striving to attract both major and miscellaneous investments, which has had a positive effect on the hospitality sector.

Basel Talal, general manager, Radisson Blu Hotel, Riyadh, and district director, Saudi Arabia, The Rezidor Hotel Group, commented that the property has witnessed a significant increase in guest arrivals this year due to new projects that are springing up in the city.

“We are expecting positive demand in the coming months and years in the Kingdom. The main drivers remain the oil and gas industries, and government infrastructure,” Talal suggested, adding that as a result of the Saudi exposure to multiple foreign economic forums, there are already new international companies entering the market.

“Government investment into key infrastructure projects and other mega-developments such as King Abdullah Financial District and Information Technology Communications Complex (ITCC), coupled with its policies to encourage foreign investments will attract more business delegates and investors.

A significant number of regional and super-regional malls are either under construction or in the planning phase, [and] will also play a major role to increase domestic tourism,” agreed Alex Sheppard, chief marketing officer, ITCC. The upcoming complex aims to establish an innovative and dynamic community for technology companies. It will offer a five-star Crowne Plaza hotel, a wide range of high-tech, smart office space, residential properties, educational, research and development buildings, a conference centre, as well as various retail, public and recreational areas.

Positive for Riyadh’s future, Amanullah Pervaiz, cluster marketing and communications manager, Riyadh Marriott Hotel, Courtyard Riyadh Diplomatic Quarter and Marriott Executive Apart-

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Higher and Higher WITH PLANS TO ADVANCE FURTHER, SAUDI ARABIA’S CAPITAL CITY NEVER STOPS TO AMAZE VISITORS AS ALL EYES ARE NOW TURNED TO ONE OF THE MIDDLE EAST’S MOST PROMISING DESTINATIONS. RIYADH IN BRIEF

Country: Saudi Arabia Currency: Saudi Arabian Riyal (SAR) Language: Arabic Population: 5.7 million Calling Code: +966

transport system. With six lines and a total length of 176km and 85 stations, it will cover most of the densely populated areas of the capital, public facilities, as well as educational, commercial and medical institutions, whereas it will also be connected to King Khalid International Airport and King Abdullah Financial District.

RISING UP

Capital Time Zone: GMT +3:00

ments, Makarim, reaffirmed that local authorities are the main drivers of growth since they enable companies to widen their business scope in the Saudi market.

Aside from such developments, Riyadh is to welcome an upgraded public transport system.

“Over the coming years the massive task of building the six metro lines and bus network of the King Abdulaziz Public Transport Project in Riyadh will add to the pace of infrastructural development work,” commented Ibrahim bin Mohammed Al-Sultan, president, Arriyadh Development Authority, the executive arm of the High Commission for the Development of Arriyadh.

The much talked-about metro constitutes the backbone of the public

With such massive infrastructure in the pipeline, the hospitality sector needs to be prepared. As revealed by a recent Jones Lang Lasalle report, there are high levels of supply expected over the next one year, with the current room count estimated to increase by almost 50 percent by the end of 2016 if all announced projects are to be completed on schedule.

Where there is demand, there is supply, argued Talal, who does not view this expansion negatively.

“Riyadh registers a remarkable increase in hotel supply every year to meet the fast-growing demand. […]

We do expect the [competition] threat to be neutralised over the next two to three years by the rebound of increased international and local demand in the city,” he proposed.

Moreover, Sheppard asserted that

with the capital city experiencing an upsurge in business tourist volumes and ranking among the most visited destinations in the GCC, Riyadh is one of the fastest growing hospitality markets in the Middle East.

“In 2014, the total count of hotel rooms in Riyadh reached above 13,000 and around 7,000 keys are yet to be delivered in the coming two to three years. […] As per the Saudi Commission for Tourism & National Heritage, Riyadh represents five percent of the total number of hotel rooms in the Kingdom, and two-thirds of the capital’s existing units fall under the four- and five-star category,” he elaborated.

Staying ahead of the game is always a prerequisite and existing properties take care of their online reputation nowadays more than ever before, since travellers use various platforms to check reviews from their fellow travellers before considering booking their room in the city, as Talal advised.

Pervaiz agreed that social media and new technology trends help hoteliers track guests’ feedback.

“We do our best to implement all kind of latest trends to comfort our guests at all levels,” he concluded.

Emphasising the city’s unique features, Al-Sultan suggested that Riyadh’s product is second to none. “[It] is a city on the move that provides numerous opportunities […]. It is a great place in which to live and work, with its many shady parks, landscaped areas and plazas, excellent roads, reliable facilities and utilities, luxurious shopping malls, outstanding office space and fine hotels and residential accommodatio,” said Al-Sultan.  NOVEMBER 2015

TOUR INDIA

Enviable Buoyancy WITH ITS RICH HISTORICAL, CULTURAL AND ARCHITECTURAL ATTRACTIONS, INDIA’S TOURISM OFFERING IS INCREASINGLY LURING BOTH INTERNATIONAL AND DOMESTIC GUESTS. BACKED BY ITS MINISTRY’S EFFORTS, THE DESTINATION’S PROSPECTS ARE SHINING BRIGHTER.

 Pauline Shahabian

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writes

ndia’s tourism industry is on an upward path as the Ministry of Tourism focusses heavily on product development and the overall promotion of the destination through the implementation of print, electronic, online and outdoor media campaigns in international markets under its Incredible India brand. In addition, it utilises its overseas tourism offices, participates in major international travel events and organises road shows with the end objective of increasing foreign arrivals.

Among the noteworthy initiatives introduced by the country’s government was the e-Tourist Visa scheme, having taken effect in November 2014, which was extended to citizens of 113 countries arriving at 16 airports. According to the ministry’s data, the facilitation prompted an 893 percent surge in the number of those arriving with electronic visa between January – August over the same period in 2014.

More specifically for August, the top three source markets availing the electronic facility were the US, Germany and the UAE, with 26, 10 and nine percentage shares respectively.

Furthermore, the tourism authority has also expressed a keen interest in enhancing specific subsectors. Most notably, the anticipated establishment of a Medical & Wellness Tourism Board is expected to take centre stage on a sin-

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gle portal, as well as through overseas tourism offices.

“The range of initiatives underway by the Ministry of Tourism are laudable as these look to position India as a [credible] medical and wellness tourism destination,” enthused Amit Kumar, general manager, Hilton Chennai.

In accordance with the economic impact report by World Travel & Tourism Council (WTTC), the overall sector’s total contribution to India’s GDP was 6.7 percent in 2014, and is forecast to rise by 7.5 percent by year-end.

However, Mahesh Sharma, state culture, tourism and civil aviation minister, India, posited that the industry has yet to be given its rightful place as a key player in economic growth, though the government is now taking strides and laying emphasis on the benefits towards employment and foreign exchange earnings.

DOMESTIC IMPORTANCE This year has been promising for many of the destination’s hospitality partners.

Kumar highlighted a 20 percent increase in occupancy in the first half of the year, with the US, Europe and Asia Pacific remaining the main markets.

Similarly, and also citing a rise, Alok Chakravarty, director of sales and marketing, Shangri-La’s – Eros Hotel, New Delhi, pinpointed the US, the UK, France, Japan, China and the Middle East as the property’s growing sources.

However, he further stated that it is imperative for hotels to recognise the

INDIA IN BRIEF

Capital: New Delhi Currency: Indian Rupee (INR) Language: Hindi Population: 1.28 billion Calling Code: +91 Capital Time Zone: GMT +5:30

potential of the local market to generate further revenue and increase occupancy.

Indeed, WTTC revealed that in 2014, domestic travel spending generated 81.4 percent of the overall direct travel and tourism GDP. Echoing Chakravarty’s call to attention, Arif Patel, regional director, South Asia, Starwood Hotels & Resorts Worldwide, commented, “As domestic travel increases and Indian travellers continue to demand more sophistication in terms of both quality and experience, we have significant opportunity to grow our brands across the spectrum in gateway cities, tertiary markets as well as resort destination.”

In addition to this, Patel also expressed confidence in the potential of the Middle Eastern market for the group’s hotels.

GROWTH ON THE HORIZON India is undoubtedly experiencing fast-

paced hospitality growth.

Starwood Hotels & Resorts Worldwide currently operates 46 hotels throughout the destination, with seven of its 10 brands already in play, and with 37 more properties in the pipeline.

By the end of this year alone, the group will have welcomed a total of seven hotels in the country, including The St. Regis Mumbai which opened in September and the 122-key Le Méridien Mahabaleshwar Resort & Spa, inaugurated in June.

As for future development, Patel noted that with the surge of both foreign inbound and domestic travel, the company continues to grow on the back of property openings and new agreements.

“India is the fourth largest market for Starwood Hotels & Resorts Worldwide and will soon be the third,” he concluded.

Marriott International, which has 29 operational hotels across India and has another 47 in its development plans, launched its latest project in September.

The opening of the 112-room 16-floor Renaissance Lucknow Hotel was prompted by the positive tourism growth in the country.

The property, which also boasts a variety of dining options and adequate meetings and events facilities, expects to target the local, Delhi and Mumbai market for both business and leisure guests.

“Renaissance Lucknow Hotel brings a modern, new face of hospitality to Lucknow and is sure to set benchmarks in the city,” said Rahul Maini, general manager, Renaissance Lucknow Hotel.  NOVEMBER 2015

TRAVEL TALK

Passenger airline business in Kuwait will continue to grow

MARWAN BOODAI Chairman, Jazeera Airways

“[The] shareholder approval to adjust the company’s capital is the last step of the company’s successful strategic exit from the capital-intensive aircraft leasing business earlier in the year. Going forward, our focus will be on the growth opportunities available in our home market within the passenger airline business, which generated over 80 percent of the company’s net profit [in 2014]. We believe that passenger airline business in Kuwait will continue to grow strong and we are well prepared to take advantage of this growth.”

Etihad Airways continues to invest in the […] development of UAE nationals

JAMES HOGAN President, Etihad Airways

“We offer our congratulations to the record number of Emirati men and women who have […] graduated from the Etihad Airways Future Leaders programme. The graduation ceremony marks a great moment in the graduates’ careers, [...] they can each look forward to a fulfilling career with [the airline]. Etihad Airways continues to invest in the training and development of UAE nationals, and these future leaders will go on to play a key part in supporting the longterm development of the airline.”

The Sharjah International Book Fair continues to gain popularity

H.E. AHMED BIN RAKKAD AL AMERI Director, Sharjah International Book Fair

“The Sharjah International Book Fair continues to gain popularity and play a role in enriching cultural communication, inspired by the vision of H.H. Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council member and ruler of Sharjah.

This year [between November 4 – 14] SIBF will include 890 local and Arab publishing houses and see the participation of 433 foreign publishing houses. The fair will also see the participation of 13 exhibitors in the joint conference with the American Library Association.”

TRAVEL TALK IS YOUR SPACE – this is a casual forum for travel industry professionals to discuss current issues and share stories. We want to hear from you, so send your comments, questions, frustrations and observations to editorial@traveltradeweekly.travel

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NOVEMBER 2015

WHO’S MOVED

NIZAM BOU ANTOUN

Nizam Bou Antoun has been named general manager at Corp Amman Hotel.

With over 18 years of experience, Bou Antoun brings to his new post in-depth knowledge of rooms division, revenue management as well as sales and marketing operations.

He started his career in Paris and has worked for several renowned properties in Beirut, Muscat and the French capital under the Radisson Blu, Holiday Inn and ibis brands.

Bou Antoun’s passion and determination have seen him progressively scale the ranks of the industry.

Now in Amman, his expertise is set to play a key role in optimising the hotel’s performance and market positioning.

LAETITIA PARDO

ROBERT HERR

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Laetitia Pardo has been appointed director of sales and marketing at DUKES Dubai.

Having extensively worked on two continents, Pardo brings valuable hospitality experience to the table.

She is expected to play a pivotal role in positioning the new property and ensuring a healthy market mix for the luxury project’s leisure, business and MICE segments.

A strong team leader with 17 years’ experience in both the hotel and serviced apartment sectors, Pardo boasts a career that spans posts with l companies, such as Hilton Worldwide and Sofitel, as well as properties including The Savoy in London and Atlantis The Palm Hotel & Resort in the UAE.

Robert Herr has been named area general manager at InterContinental Phoenicia Beirut and InterContinental Le Vendôme Beirut.

Having worked across five countries on two continents, Herr has a wealth of operational and international leadership experience that will help him lead, manage and further develop the two properties and better position them in key markets.

He initially joined InterContinental Hotels Group (IHG) in 1993 as a rooms division trainee under the Fast Track graduate development programme. Since then, he has taken on a number of operational roles at IHG properties in Hamburg, Paris, Leipzig, New York, Vienna and Prague, leading up to his first general manager assignment in 2003 in Hamburg. In the past years, he held the same position first in Dusseldorf and than in Prague and Berlin.

NOVEMBER 2015

RENDEZVOUS

Q & A with Thomas Flindt

GENERAL MANAGER, SHERATON BAHRAIN HOTEL

which was not available before.

TRAVEL TRADE MENA: With today’s travellers longing to be cherished and enjoy personalised services, how does Sheraton Bahrain Hotel cater to these guests’ wishes?

THOMAS FLINDT: The globally used Starwood Preferred Guest (SPG) preferences [enables] us to connect with our guests even before they arrive to the property.

SPG preferences tell us more about our guests’ preferences, likes and dislikes and even their special requests. We also keep guest history to ensure their needs are well taken care of.

TRAVEL TRADE MENA: What achievements are you the most proud of over the past months? What are the hotel’s highlights?

THOMAS FLINDT: [Some of these include] the Bahrain’s Leading Business Hotel 2015 title at the World Travel

Awards, held in Dubai in May, and an internal Starwood recognition for our high level of guest satisfaction.

A main highlight of the hotel would be its reputation as one of the leading hotels in Bahrain and in the Middle East.

We have a history of more than 33 years and we always pride ourselves on giving the best service to our guests and showing the true meaning of Bahrain’s hospitality.

TRAVEL TRADE MENA: What are the priorities for the remainder of the year?

THOMAS FLINDT: Our main priorities remain unchanged, it is to continue to satisfy and fulfil our guests’ needs so they can experience more and make the most of their stay.

There are some new plans which are too early to reveal in detail but some of these include additional equipment in our fitness centre and we also have plans for small touch-up in our rooms. 

WITH A 33-YEAR HISTORY, SHERATON BAHRAIN HOTEL SHOWCASES REAL MIDDLE EASTERN HOSPITALITY AND AS THOMAS FLINDT, GENERAL MANAGER, SHERATON BAHRAIN HOTEL, REVEALS, MORE SURPRISES ARE COMING UP SOON.

TRAVEL TRADE MENA: Sheraton Bahrain Hotel has recently boosted its offering with the refurbished An Nada Lounge, a new live cooking station and a club lounge. Tell us a bit more about these upgrades.

THOMAS FLINDT: Food and beverage revenue accounts for 40 percent of our hotel profits so it is indeed one of the biggest priorities for our team.

The refurbishment of An Nada was to give a fresher look and to change NOVEMBER 2015

the live entertainment. We have now a five-member all-ladies Cuban band.

The new club lounge, now located on the 10th floor, offers more comfort and bigger space for our guests. It is a two-floor lounge that features a separate area to relax and enjoy complimentary breakfast, afternoon hors d’oeuvres; a separate business centre and a private meeting room on the upper floor.

The newly installed live cooking station at the all-day dining restaurant creates a live-cooking experience

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NEWS & EVENTS EVENTS

FITUR 2016: Bountiful Opportunities Await

WORLD TRAVEL MARKET

FITUR 2015

London, UK November 02 – 05 www.wtmlondon.com Now in its 36th year, the event generates more than USD3.9 billion of travel industry contracts.

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n line with the notion that tourism has become synonymous with growth and economic recovery and with this year’s record-breaking participation results, FITUR will return for its 36th edition between January 20 – 24, 2016, to once again offer a structured business platform for the industry’s wide-ranging segments.

Organised by IFEMA, the international tourism trade show will mirror the sector’s budding trends by staging allocated spaces for FITUR Shopping and FITUR Health, and feature sections for existing staples such as FITUR Know-how & Export, FITURTech and FITUR Green among others, all of which will have their own differentiated display areas for professional meetings.

FITUR will play host to the global tourism industry, providing a variety of specialised workshops, ample activities and interactive discussions between various markets and companies from 165 countries and regions worldwide.

SAUDI CONVENTIONS AND EXHIBITIONS FORUM Dammam, Saudi Arabia November 08 – 10 www.saudicef.com An initiative of the Saudi Exhibition & Convention Bureau that aims to make the forum a main meeting point of all stakeholders of the conventions and exhibitions sector of the Kingdom.

IBTM WORLD Barcelona, Spain November 17 – 19 www.ibtmworld.com A leading global event for the MICE and business travel industry, which gathers over 15,500 professionals from all over the world.

SAUDI INTERNATIONAL HOTEL TECH EXHIBITION Riyadh, Saudi Arabia November 30 – December 02 www.saudihoteltechexpo.com A show aimed at bringing together the latest hotel equipments, security procedures, interior and exterior providers and information technologists from the region and across the globe.

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Inaugural Forum on Future Mobility in Dubai

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he UAE will be the focal point of the latest global advancements in electric vehicle technology when Dubai hosts the International Conference on Future Mobility 2015, marking the event’s debut in the region.

The two-day conference, taking place between November 8 – 9, will be organised by Messe Frankfurt Middle East in partnership with Emirates Authority for Standardization and Metrology and supported by Automobile & Touring Club of the UAE. The event will present a unique platform for regulators, government authorities, key industry players and thought leaders to discuss the future opportunities, advances and innovations in the field.

NOVEMBER 2015