OCTOBER 2016 - ISSUE 84
04
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ONSITE
Bahrain
VISIT: OMAN
16 EXPLORE
08 Kuwait EXCLUSIVE: LOW-COST CARRIERS
TOUR
18 Singapore
20 Rendezvous
MARKET UPDATE
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TRAVEL TRADE PUBLICATIONS MANAGING EDITOR Mary Kammitsi mary@traveltradeweekly.travel
MIDDLE EASTERN CARRIERS LEAD PASSENGER GROWTH
ASSISTANT EDITOR Rita Kasziba JOURNALIST Ellen Petty CONTRIBUTORS Ana Mladenovic
Dominique Christou SALES & SALES SUPPORT Maria Demetriadou Magda Christou Raluca Apostolescu DESIGN & LAYOUT Elena Stylianou WEB & BUSINESS DEVELOPMENT MANAGER Savvas Kammitsis DIRECTORS Andreas Constantinides Mary Kammitsi HEADQUARTERS T.T.W. Travel Trade Weekly LTD P.O. Box 25255, Nicosia 1308 Cyprus Tel: +357 22 021607, Fax: +357 22 103670
Demand for air travel remained strong in July, driven by double-digit increases in the Middle East, as data released by the International Air Transport Association (IATA) showed.
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lobally, total revenue passenger kilometres jumped 5.9 percent year-on-year, while available seat kilometres increased six percent with load factor standing at 83.7 percent. Middle Eastern airlines reported the strongest growth, with traveller numbers soaring 13.1 percent compared to the same period in 2015. Due to a capacity expansion of 15.5 percent, load factor fell 1.7 percentage points to 78.6 percent. Commenting on the figures, Alexandre de Juniac, director general, IATA, noted, “Demand was stimulated by lower fares which, in turn, were supported by lower oil prices. And near record high load factors demonstrate that people want to travel.”
Representative for Indian subcontinent: Faredoon Kuka RMA Media Tel: +912229253735 Email: kuka@rmamedia.com
AIR CARGO DEMAND INCREASES IN JULY
Representative for UK & Ireland and Scandinavia: David Simpson Simpson Media Tel: +447900885456, Email: david@simpson-media.com
MENA EXCHANGE RATES
as of COUNTRY
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28.9.2016 CURRENCY 1USD=
Bahrain (BHD)
Dinar
0.37
Jordan (JOD)
Dinar
0.71
Oman (OMR)
Rial
0.39
Qatar (QAR)
Rial
3.64
Saudi Arabia (SAR)
Riyal
3.75
UAE (AED)
Dirham
3.67
Algeria (DZD)
Dinar
109.49
Egypt (EGP)
Pound
8.88
Iran (IRR)
Rial
31,430.41
Iraq (IQD)
Dinar
1,169.60
Kuwait (KWD)
Dinar
0.30
Lebanon (LBP)
Pound
1,511.15
Libya (LYD)
Dinar
1.38
Morocco (MAD)
Dirham
9.73
Syria (SYP)
Pound
213.40
Tunisia (TND)
Dinar
2.20
Yemen (YER)
Rial
250.10
According to the International Air Transport Association (IATA), global air cargo markets measured a five percent growth in freight tonne kilometres and a 5.2 percent surge in available freight tonne kilometres, in July.
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uropean and the Middle East air transportation needs rose 7.2 percent and 6.7 percent, respectively, while African carriers observed a 6.8 percent decrease in freight demand – the largest decline in seven years. As Alexandre de Juniac, director general, IATA, noted, even though July was a very positive month, global trade growth remains sluggish due to strong headwinds on fundamental aspects of the business.
OCTOBER 2016
VISIT OMAN
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TOWARDS NEW
Heights WHEN IT COMES TO THE REGIONAL MICE SCENE, THIS YEAR, THE SPOTLIGHT SHONE BRIGHTEST UPON OMAN. FROM THE ESTABLISHMENT OF THE OMAN CONVENTION BUREAU TO NEW VENUES AND TOURISM PROJECTS, THE SULTANATE HAS BEEN PROPELLED TO NEW HEIGHTS.
ANA MLADENOVIC WRITES
“T
he Ministry of Tourism supports all efforts towards enhancing the MICE tourism sector in Oman,” reassured Maitha Saif Al Mahrooqi, undersecretary, Ministry of Tourism, Oman, upon inaugurating the Oman Convention Bureau (OCB) earlier this year. “In fact, the Oman Tourism Strategy 2040 focusses on MICE as one of the major pillars of the tourism industry in the Sultanate and will depend on it as a secure sustainable resource,” she explained, highlighting the main objective of OCB, which is to promote Oman as an ideal destination for the MICE segment. Elaborating on the more specific tasks of the new entity was Khalid Al Zidjali, head, OCB. “We will be working as a specialised team to enhance this sector and regulate the processes, and use various external channels to promote MICE internationally,” said Al Zidjali. As he went on to explain, the organisation also aims to maintain a healthy atmosphere that supports all
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OMAN IN BRIEF Capital: Muscat Currency: Omani Rial (OMR) Language: Arabic Population: 3.9 million Calling Code: +968 Time Zone: GMT +4:00
OCTOBER 2016
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VISIT OMAN
institutions and organisations working in the specific field, and it will also market tourism packages to corporate institutions worldwide. NOVEL OPPORTUNITIES Over the next couple of years, the country’s MICE credentials will be further boosted with a slew of important developments; from new venues and hotels to infrastructure and transport enhancements. One such project is the long-awaited Oman Convention & Exhibition Centre (OCEC), which has recently upped the country’s MICE game with 22,000m2 of flexible, column-free exhibition space, coupled with 10 state-of-the-art hospitality suites. Upon full completion, the venue will boast a versatile portfolio of theatres, conference rooms, exhibition halls as well as four hotels with
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nearly 1,000 rooms. The Muscat region will also be enriched with an impressive collection of accommodation options across two distinct projects, including the 40-key Khiran Resort, which will also offer two chalets; and Jebel Sifah Resort with five hotels, a golf course, a water park, an aquarium, a marina, as well as 1,000 housing units. The latter had concluded its first phase this year with the launch of Sifawi Boutique Hotel, the marina, 118 apartments and 39 villas, while the rest of the works are scheduled to be completed in 2020, as it had been assessed by Al Mahrooqi during her visit to the sites in late August. In anticipation of future tourism growth, Muscat International Airport is also undergoing a phased renovation and expansion, ultimately aiming to boost capacity to 48 million passengers per year. In parallel, major strides are being made by the country’s national
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VISIT OMAN
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carrier, Oman Air, to open up new business opportunities for the sector. This year, the airline launched flights to Mashhad in Iran, as well as a second-daily direct service to London’s Heathrow Airport, and in April 2017, it plans to spread its wings further in the UK with the inauguration of scheduled flights to Manchester. With regards to domestic operations, this summer Oman Air added 23,000 new seats on its Salalah route. However, inter-Oman connectivity is yet to get a major boost as in November a new charter flights operator, Salalah Air, will commence services with plans to offer charter options from bases in Salalah, Sohar and Duqm. Its first route will connect Salalah and Sohar, and its strategy also envisions developing the Sultanate’s first Flying Club and Adventure Sports Centre. The project would provide opportunities for aerial sports such as para-motoring and parachuting, as well as for diving, deep-sea fishing and sailing, as it was revealed by Sam Owen, CEO, Salalah Air, during his recent meeting with Al Mahrooqi.
IRRESISTIBLE INCENTIVES Those interested in hosting top-class events and inspiring incentive trips are to be delighted with the country’s newest gem, Anantara Al Jabal Al Akhdar Resort, hailed as the highest luxury resort in the Middle East at 2,000m above sea level, due to open this autumn. “Flexible events spaces comprise two fully-equipped meeting rooms that can be opened up into a large ballroom hosting up to 150 guests indoors,” revealed Darren Darwin, general manager, Anantara Al Jabal Al Akhdar Resort, highlighting that in between meetings, delegates can make the most of the resort’s fitness and leisure facilities, including a cliff-top infinity pool. For team building activities and incentive trips, he suggested authentic experiences, such as archery, mountain biking, hiking, abseiling, Via Ferrata, a steel cable that runs down the rock face, mountain-top yoga, painting work-
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VISIT OMAN
shops, photography and cookery lessons, as well as the resort’s six restaurants and lounges. Focussing on the incentives market, Oman’s offering is vast and diverse, with plenty of alluring destinations. For example, Sohar, the mythical birthplace of Sinbad the Sailor, boasts the largest and most modern mosque in Oman and a unique historical Sohar Fort, as Kareem Al Barkachi, cluster director of sales and marketing, Radisson Blu Hotel, Sohar, highlighted. As he went on to explain, organisers can also take advantage of various beach activities on offer, as well as water sports, along with desert safaris and dune bashing. Also, the city is only a short drive to the UAE spots of Dubai and Abu Dhabi. On the other hand, the bustling commercial hub of Duqm, does not only attract interest from investors from across the globe, but it also offers plenty of opportunities for hunting trips, in addition to breathtaking sea views, Al Maha Natural Reserve, Rocks Garden, the Ras Madrakah peninsula and Ras Markaz, according to Fakhri Hindiyeh, general manager, Crowne Plaza Duqm. Over in Salalah, famed for its Khareef season – an incentive on its own – Omran is determined to further develop the region with a slew of prestigious projects, including Al Baleed Resort Salalah by Anantara, due to open later this year. Salah Al Ghazali, chief investment officer, Omran, confirmed, “Developed next to the Al Baleed UNESCO World Heritage Site and frankincense museum, the new resort will offer guests high levels of luxury and a superior cultural experience.” And as Oman continues on its path of structured development, its future holds plenty of promises for event organisers from across the globe. “The country has the potential to be a first-class MICE destination considering the tourist attractions and the facilities we have,” reaffirmed Al Mahrooqi.
NEW TRENDS
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s Oman’s MICE scene continues to transform, it comes as no surprise that aspirations of its clientele are also evolving. For example, with new destinations developing across the country alongside the necessary infrastructure, event organisers are likely to consider to plan several legs of their journey in Oman, suggested Rami Farhat, director of sales and marketing, Al Bustan Palace, a RitzCarlton Hotel. “Aside from new infrastructures and developments, delegates are increasingly looking for activities that enable them to give back to the community while travelling,” he added, highlighting that through impact experiences, groups can visit mangroves reserves and volunteer in the field, or take part in charity activities to raise funds for local associations.
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EXPLORE KUWAIT
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NEED AND
Purpose WITH THE GOVERNMENT EYEING NEW SOURCES OF INCOME, TRAVEL AND TOURISM IS BEING SEEN AS A CORNERSTONE OF KUWAIT’S DIVERSIFICATION STRATEGY, THUS, THE RECENT ENDEAVOURS TO ENHANCE THE DESTINATION’S IMAGE BOTH ON THE BUSINESS AS WELL AS ON THE LEISURE FRONT.
RITA KASZIBA WRITES
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ith investment in the country’s travel and tourism industry expected to grow 4.3 per annum over the next years to reach KWD276 million (USD915 million) by 2025, tourism is set to become a vital pillar of socio-economic development, further increasing the sector’s contribution, which stood at just 1.5 percent in 2014, to the national GDP. “Kuwait has emerged in the Middle East as the key business hub and with the influx of opportunities both for local and foreign partnerships, growth in infrastructure and tourism is inevitable,” explained Tomas Cermak, marketing assistant, Radisson Blu Hotel, Kuwait, saying that the social, business and historical sectors – all of which have played a major role in molding the modern day Kuwait – offer a myriad of opportunities for prosperity. As Cermak pinpointed, due to the presence of diverse nationals from all corners of the world, a multitude of cultures and traditions have intertwined, creating a unique and multicultural environment with an abundance of quality leisure options from fine dining to fashion. On the business front, both local and foreign investors have embarked on notable projects, further developing the country’s infrastructure, thus, laying down the foundation for business and entertainment options as well. In fact, thanks to the country’s straightforward strategy, today Kuwait is considered a vital business hub in the region, attracting significant interest from both regional and international companies that have established or are willing to establish presence in the state, highlighted Hakan Petek, general manager, Jumeirah Messilah Beach Hotel & Spa, Kuwait. “The government of Kuwait is keen to improve the country’s tourism growth and infrastructure,” underlined Petek, referring to the nation’s participation in Expo Milano 2015, during which Kuwait even managed to scoop the International Award for Construction Art for its pavilion, reaffirming the destination’s global recognition and rising success. ACTIVATING TOURISM Underscoring the high potential the leadership attaches to the industry as a way to diversify sources of revenue, mitigate the unfavourable impact of low oil prices and, nevertheless, create more opportunities for young people, the Ministry of Information and the Ministry of State for Youth Affairs recently staged the Tourism and Development: Reality and Outlook conference. The fact that the event was held under the motto Tourism is a need and
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EXPLORE KUWAIT
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in general has the potential to become a major global tourist magnet. To this end, Al Sahab called for more intense cooperation and effective partnerships among the Gulf states, with the private sector playing an even more crucial role in this push.
KUWAIT IN BRIEF Capital: Kuwait City Currency: Kuwaiti Dinar (KWD)
VISITOR MEETS LOCAL As Petek pinpointed, one of the main characteristics that set this destination apart from other GCC countries is that in Kuwait, visitors are in direct contact with locals and are able to socialise with them in everyday life, giving the destination a major competitive edge.
Language: Arabic Population: 3.3 million Calling Code: +965 Capital Time Zone: GMT +3:00
a purpose, speaks volumes about the government’s determination to give the industry’s growth a new impetus. Within this framework, the Ministry of Information outlined plans to activate the role of the sector and form a Supreme Commission for Tourism that would spearhead all related activities and strategies. The grand plan includes the involvement of the private sector with the aim to promote and develop new avenues of national income other than the traditional methods linked to oil, explained Sheikh Salman Sabah Al-Salem Al-Humoud Al-Sabah, information and youth affairs minister, Kuwait. In order to achieve this, he urged the further development of tourism related infrastructure, which would ultimately help establish the country as a financial and commercial hub. As Al Sahab reminded, in 2013, a state body was formed to foster direct investment in order to improve the overall business environment, enhance competitiveness and expand opportunities. In this regard, the government has already embarked on the implementation of various projects, with a strong focus on cultural programmes, with the support of the National Council for Culture, Arts and Letters. By amplifying the sector’s role and offering employment, thus, decreasing the economy’s reliance on oil, such initiatives fall in line with Kuwait’s diversification drive. As the minister pinpointed, with its rich historical and archeological heritage and cultural legacy, the GCC
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EXPLORE KUWAIT
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Rai Real Estate, noted, the enhancement of the destination will also support internal tourism and establish a firm position for Kuwait on the regional map. “We have seen increasing numbers of visitors from abroad, in particular from the countries of the GCC, and this is a strong indicator of the revival of tourism in the country,” manifested Alshaya. THERE IS MORE
“Complementing its local heritage and culture, the state’s growth has attracted international brands in both the hospitality and retail sectors, providing familiarity and convenience to travellers who are looking for a home away from home trip,” elaborated Petek. The recent and upcoming augmentation of the country’s hotel sector clearly reflects Kuwait’s appeal to international industry stakeholders. Over the coming years, a number of high-profile brands are expected to enter the market, including Four Seasons Hotels & Resorts, which plans to soon launch its first 263-unit property in the country at Burj Alshaya. The pipeline also includes Mercure Kuwait, set to welcome its first guests in 2017, a Hilton Hotels & Resorts-branded address, due to be unveiled in 2019, and a Grand Hyatt project, which is slated for completion by 2020. In order to cater to any budget and taste, the midmarket sphere is also expanding with the addition of Novotel and Rotana properties, offering a wider spectrum of accommodation options, thus, appealing to a larger audience. Further cementing its position in the Kuwaiti hospitality scene, Hilton Worldwide has partnered with Al-Rai Real Estate to launch two new addresses in the country with both the 158-room luxurious Conrad Kuwait and the 430key midscale Hilton Garden Inn scheduled to open in early 2019. The properties will form part of the expansion of The Avenues Mall in Kuwait City; a USD1 billion investment which is expected to establish the centre as one of the world’s top retail destinations. “With its number of shopping outlets set to increase by nearly 50 percent, demand for accommodation at the site which already attracts millions of visitors every year is set to increase substantially,” analysed the future prospects Rudi Jagersbacher, president, Middle East, Africa and Turkey, Hilton Worldwide. As Mohammad Alshaya, chairman, Mabanee, the owning company of Al-
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“The sufficient number of hotels and resorts that provide amazing services for leisure – and more in the pipeline – is one of Kuwait’s [competitive] edges,” stated Imad Zaboura, general manager, Al Mashar Rotana, Kuwait, stressing that despite its relatively small size and its richness in oil, the destination can take pride in its own beauty which is being enriched by numerous undiscovered beaches and plentiful historical and archeological places. In fact, according to the World Travel & Tourism Council (WTTC), the country has the potential to gain higher income from leisure spend which is expected to grow 6.2 percent per annum to KWD2.4 billion (USD7.97 billion) in 2025, with business travel, which showed a dip in 2015, predicted to develop at a more moderate rate of 5.6 percent per year to KWD457.3 million (USD1.52 billion) by 2025. To support the leisure segment’s enhancement, the government has recently embarked on new initiatives and had launched, among others, a water park next to Al Kout Mall where visitors also had the chance to enjoy musical performances. All in all, some 200 events took place in the country during this summer, reinforcing the leadership’s determination to place the destination on the global tourism map. As Petek noted, beyond all the corporate establishments, visitors can discover a plethora of activities, even in the shoulder months, from water sports to desert adventures as well as more authentic experiences for example in the city of Souk Al Mubarakiya. Various neightbourhoods are also emerging as popular options for families and individual travellers, while the seafront of Salmiya, located near Marina Beach, is the place to go for dining and shopping, as Petek highlighted the destination’s increasing leisure offerings. In line with the country’s enlarged offerings and rising appeal, WTTC anticipates tourist arrivals to grow from 270,000 in 2014 to 440,000 by 2024. According to Zaboura, despite the projected growth of the leisure segment, business travel is set to remain the largest contributor to the development. “If Kuwait continues to work on its tourism campaigns and the beautification and development of the country, there will be more leisure tourists coming over from different countries. However, I think that Kuwait has to start promoting the destination to its neighbouring GCC countries to preserve the culture,” suggested Zaboura. Similarly, Cermak expects the biggest growth to come from GCC states, with other markets, such as the US and UK also contributing to the development. As he further disclosed, at Radisson Blu Hotel, Kuwait, business travellers currently make up 80 percent of the clientele with holiday-makers representing the remaining 20 percent of the total. At Jumeirah Messilah Beach Hotels & Spa, the family segment is also a
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SEPTEMBER 2016
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valuable contributor, especially from Qatar, Saudi Arabia and the UAE, explained Petek, who anticipates further growth in this regard. In addition, as he noted, corporate visitors from outside the region, particularly from Europe, Turkey and the Far East, are also on the rise. As Zaboura revealed in line with recent trends and the augmentation of the market mix, Al Manshar Rotana is planning a number of new projects, including the addition of a ballroom, the conversion of some regular rooms to Club Rotana units as well as the launch of an Italian restaurant – all of which are set to widen the clientele of both the hotel as well as Kuwait. Generating more income from international arrivals is indeed of high importance, giving the fact that in 2014, domestic travel spend accounted for 88.1 percent of direct industry-related GDP, and according to WTTC, this figure is expected show an annual growth rate of 6.4 percent through to 2025. BIG THINGS AHEAD To this end, Jazeera Airways plays a major role in luring in more visitors by offering convenient services at affordable rates. Demonstrating the low-cost carrier’s steady success in recent years, despite the challenging environment, passenger numbers in the first half of the year rose 3.2 percent, leading to a 3.2 percentage points improvement in load factor to 72.4 percent, which, according to Marwan Boodai, chairman, Jazeera Airways, is 10 percent higher than the average of the company’s peers on the same routes. To attract a diverse clientele, Jazeera Airways embarked on a major product enhancement programme earlier this year. In order to take the customer experience to new levels, the initiative, called The Next Big Thing, includes a dedicated remote check-in facility just two minutes from Kuwait International Airport, which is set to become operational by year-end; a long-term parking area at the same
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hub; in-flight broadband service, available from the first quarter of 2017; a terminal at the country’s airport, which is currently in an advanced planning stage; as well as a business class lounge at the airfield, which has been already launched this summer. Jazeera Airways is currently contemplating the idea of expanding its network to include key long-haul destinations by partnering with an international operator. The new itineraries are planned to be nonstop services and offered in collaboration with a yet-to-be-named global airline. All in all, recognising the high potential of tourism, Kuwait aims to turn the industry into a catalyst of the country’s development towards its ambitious goals both economically and well as developmentally.
OCTOBER 2016
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ONSITE BAHRAIN
Plan A OVER THE PAST DECADES, BAHRAIN HAS TAKEN SIGNIFICANT STRIDES TO DIVERSIFY ITS ECONOMY AWAY FROM HYDROCARBON REVENUES, CONSEQUENTLY INCREASING THE CONTRIBUTION OF OTHER SECTORS TO THE NATIONAL GDP AND WITH A NEW STRATEGY – BASED ON THE FOUR As – TOURISM IS SET TO TAKE CENTRE STAGE IN THIS DEVELOPMENT.
RITA KASZIBA WRITES
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ith its high degree of economic openness and advanced regulatory environment, Bahrain has constructed an economy that facilitates investment and trade, thus, fostering the expansion of high-potential non-oil sectors. By continuously improving infrastructure and offering incentives to spur growth, tourism has become a major pillar of the socio-economic development of the Kingdom with visitor figures almost tripling in 15 years from just four million in 2000 to over 11.6 million in 2015. To put this number into perspective, the number is about 11 times higher than the country’s population, and by 2018, it is expected to reach 15.2 million – higher than the volume of tourists attracted by Dubai in 2015. As Yousef AlKhan, director, marketing and tourism promotion, Bahrain Tourism & Exhibitions Authority (BTEA), pinpointed, with tourism accounting for 3.6 percent of the GDP in 2015 – meaning some BHD9.315 million (USD24.7 million) – the future prospects for the industry remain positive. “Tourism is becoming a relevant contributor to the Bahraini economy, […] it is a real factor, but we are more ambitious in terms of increasing our [share] in the future years,” stressed AlKhan, disclosing that BTEA’s goal is to raise the sector’s input to 6.6 percent by 2018. To this end, the organisation, which has already achieved several milestones over the past years, has outlined a clear strategy that
OCTOBER 2016
BAHRAIN IN BRIEF Capital: Manama Currency: Bahraini Dinar (BHD) Language: Arabic Population: 1.33 million Calling Code: +973 Capital Time Zone: GMT +3:00
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ONSITE BAHRAIN
aims to further grow arrivals to Bahrain and convert those visiting the Kingdom for different purposes into tourists. In order to leverage the sector’s capability to propel nation-wide prosperity, the authority is looking beyond visitor figures and aspires to extend average length of stay and guests nights by offering more (and more diverse) attractions and attractive packages, explained AlKhan. GOING GLOBAL As one of the region’s commercial and financial powerhouses – which nonetheless boasts a rich cultural heritage as well – Bahrain takes pride in its global reputation, and as Lilian Roger, general manager, Downtown Rotana Manana, explained, the government has been continuously investing in sustaining this position. “Its geographical location and pivotal placement between East and West, its liberal environment and business-friendly approach and flourishing leisure and hospitality scenes are a magnet for visitors,” Roger highlighted the destination’s competitive advantages over other regional locations, saying that those travelling from within the Middle East consider Bahrain as a weekend escape ideal for quality family entertainment. In fact, as AlKhan revealed, in 2015, more than 6.6 million visitors arrived though King Fahd Causeway, representing over half of the total and underscoring the crucial role of regional markets. Nevertheless, as AlKhan noted, BTEA is determined to boost arrivals via air from the current number of just under two million, as well as via the port, over the coming years. Having said that, Saudi Arabia remains the clear leader in terms of visitor numbers, having sent some 6.9 million guests in 2015. This was also underlined by Roger who reported high demand from the neighbouring Kingdom, followed by the UAE and Kuwait, with the six GCC states collectively accounting for 80 percent of all guests at Downtown Rotana, Manama. “Europe is our second-largest contributor with around 12 percent. […] More recently we have seen a surge in travellers from countries in Asia, including China and Russia; these are primarily business visitors and they are keen on location, accessibility, convenience and value for money,” elaborated Roger. Industry stakeholders are indeed increasingly looking to broaden their scope to diversify their clientele. “We expect to see more business coming in from international markets towards the end of the year and the beginning of 2017 as the government is working hand in hand with hotels to target new markets like China and
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India,” explained Ramy Hamdoun, director of sales and marketing, Ramada Manama City Centre. In fact, as AlKhan informed, in a bid to consolidate Bahrain’s presence on the global tourism map, BTEA is in the process of launching seven representative offices in key locations such as France, the UK, Germany, China, India, Russia and of course, Saudi Arabia. Besides having a mutually beneficial and long-standing relation with Bahrain, each of these countries also welcome at least one direct flight per day from the Kingdom. In addition to a wide range of promotional activities, the overseas stations will lay great emphasis on educating both the travel trade as well as consumers about all that the destination has to offer, including the plethora of leisure options, with the ultimate aim to further increase demand and arrivals to the country. Following the lead of the country’s tourism organisation, hoteliers and service providers have adopted a similar strategy. Roger for instance, revealed that although Downtown Rotana, Manama’s current guest pool is mainly associated with business, the management is keen on tapping into promising markets, such as Europe and Asia to attract more leisure visitors. Steered by a solid and progressive vision, the government has exerted great efforts to strengthen the country’s global links and connectivity, and further improve the quality, variety as well as sophistication of cultural activities, divulged Roger, adding that at the same time – and adopting to the needs of the modern travellers – additional points of interest have been created to enhance the country’s appeal. “[…] This ambitious road map to market Bahrain to a wider global audience, will undoubtedly have a very positive impact on the growth of the hospitality and tourism industries as well as the supporting sectors,” claimed Roger. FLYING THE FLAG In fact, acknowledging tourism’s capability to deliver strong benefits and bolster the growth of related sectors, while also providing job opportunities, Bahrain continues to expand its global reach with Gulf Air taking a leading role in this aspect. “With 43 destinations in 23 countries, the airline carried more than five million passengers in 2015 through its Bahrain International Airport hub,” revealed Ahmed Janahi, chief commercial officer, Gulf Air. “The airline offers great connectivity and frequency from the GCC and the Middle East region – with various double and triple daily frequencies – which makes it easier for passengers to choose Bahrain as a city-break or a weekend gateway as well as MICE destination.” As Janahi explained, some routes perform better OCTOBER 2016
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ONSITE BAHRAIN
than others as point to point services and some deliver more impressive results as transit and so-called feeding routes which support other sectors. Speaking of the airline’s current network, Janahi added, “We have various strong routes in the GCC, Middle East, Indian subcontinent and Far East.” To support the Kingdom’s socio-economic growth and foster relations with nations around the globe, the national carrier has outlined ambitious plans for the coming years as it gears up to take delivery of 45 Boeing and Airbus aircraft at a total worth of USD7.6 billion, from the second quarter of 2018 onwards. The deals follow extensive negotiations with both manufacturers to revise the airline’s previous purchase agreements. “The restructured orders will simplify Gulf Air’s future wide-body fleet to Boeing 787-9 Dreamliners and ensure its future narrow-body fleet will largely focus on A320 Family aircraft,” explained Janahi, saying that the much-anticipated additions will provide the carrier with the requisite expansion capabilities for future network requirements, ensuring that Gulf Air maintains one of the youngest fleets in the region, while further improving operational performance and customer satisfaction. To that end, in recent years, the airline has heavily invested in its product from aircraft cabin interior to business class seats, as well as in-flight entertainment. As Janahi put it, these initiatives enable Gulf Air to be a strong player in a competitive market. “As the national carrier of the Kingdom, such investments and enhancements to products and services ensure good reputation and customer experience for passengers which will reflect on Bahrain’s own reputation of a hospitable and welcoming country,” concluded Janahi. OURS. YOURS. Bahrain is indeed embarking on new trails in order to enhance the destination’s appeal, further improve its global image, and ultimately broaden its visitor mix.
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“The new brand identity Ours. Yours. Bahrain., followed by short- and long-term strategies [will] place Bahrain on the world map by not only showcasing its authentic culture and heritage but also the harmonious blend of an old and modern, business-friendly world and also driving more MICE business to the island,” elucidated Hamdoun. The slogan, launched earlier this year, embraces the destination’s distinct characteristics and puts the Kingdom’s biggest assets, its people, at the heart of the strategy. In order to give Bahrain a fresh new image that helps to better position the destination in line with the needs and preferences of today’s travellers, various new projects have been set out, including the revamp of access points for foreign visitors, the development of eight beaches and islands, all by 2018, in order to attract guests throughout the week instead of just during holidays and weekends. With the launch of new programmes, the event sector is also expanding and to accommodate the higher volume of visitors, the tourism authority also aims to bring the country’s current hotel inventory from the current 17,000 rooms to 18,700 and to 20,000 by 2018, mostly with the addition of new four-star beach-front establishments. As Hamdoun noted, Bahrain’s hotel market is indeed picking up after a period of limited development. “With the opening of a number of key properties managed by international chains like Wyndham Worldwide, the market can expect a stronger growth,” corroborated Hamdoun. As Alkhan furhter explained, BTEA’s grand vision is build on accessibility, attractions, accommodation and awareness, thus the name Four As, all of which refer to the aforementioned endeavours, setting out a clear roadmap for the years to come and bringing the Kingdom closer to its goal to attract 15.2 million visitors by 2018.
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GAINING
Muscles OVER THE LAST DECADE, THE MENA REGION HAS WITNESSED A NOTABLE GROWTH IN AIR TRAFFIC WITH LOW-COST CARRIERS (LCC) CONTRIBUTING TO THE DEVELOPMENT SIGNIFICANTLY.
MEMNON ARESTIS WRITES
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n their report, Low Cost Carriers (LCCs) in the Middle East and North Africa: Prospects and Strategies, William Morrison and Keith Mason pinpoint that during the last eight years, MENA has experienced a notable increase in the volume of travellers both within the Arab regions as well as to and from other parts of the world, including Asia Pacific, Europe and the Americas. According to the authors, this development was largely fuelled by the emergence of regional carriers offering long-haul flights to international destinations. The remarkable growth of full service carriers (FSC) such as Emirates, Etihad Airways and Qatar Airways, in line with stronger passenger demand, offered a fruitful ground for the commencement and expansion of regional LCCs as well. GETTING BIGGER
Air Arabia was the first LCC to launch in the region in 2003, with Sharjah International Airport being its initial and predominant hub of operations. Air Arabia Group generated a solid net profit of AED472 (USD128.5 million) during the first nine months of 2015. Most notably, LCCs have certainly established their mark at airports that were previously vastly dominated by FSCs. For instance, among the awards that Air Arabia received during 2015, one of them was Airline of the Year – Middle East, at the Aviation Business Awards, whilst Salalah Internatioanl Airport has praised the operator as Top passenger carrier at Salalah Airport and Top airline by growth at Salalah Airport at the Annual Oman Airport Management Company (OAMC) awards. Air Arabia Jordan’s base, Queen Alia International Airport (QAIA) welcomed 820,000 travellers in July alone, up 9.7 percent over the corresponding period in 2015. Conversely, flydubai emerged through the initiative of the government of Dubai in 2008, and commenced its inaugural flight in 2009, from Dubai International, the emirate’s largest hub. During 2015, the airline carried more than nine million travellers, signifying a 25 percent boost compared to 2014. In addition, 18 new destinations were included in the carrier’s network. Besides its operations at Dubai International, flydubai is currently conducting 35 weekly flights to five destinations from Dubai World Central, with plans of increasing services this winter. According to Dubai Airports’ report, DWC recorded an augmented 95.4 percent surge in passenger traffic during the first half of the year, having welcomed 410,278 travel-
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OCTOBER 2016
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EXCLUSIVE LOW-COST CARRIERS
lers as compared to 209,989 in 2015. The significant growth at the airfield is mainly driven by flydubai. BIG THINGS Another important regional entry and transit point, Kuwait International Airport, accommodated more than one million passengers in May alone. The airfield is home to Jazeera Airways, providing further testament on the extent to which LCCs have infiltrated the air travel industry in MENA. Utilising a fleet of 15 Airbus A320s, with additional aircraft available for leasing options, the airline focuses on the region, with flights also offered to Istanbul, one of the carrier’s 17 destinations. Noting a year-on-year increase of 4.5 percent in passenger numbers during 2015 and further safeguarding its growth, Jazeera Airways introduced The Next Big Thing, a series of innovations that are part of the company’s both short-term and long-term plans, aimed at maintaining its position as a cutting-edge LCC. In line with the carrier’s expansion strategy, the Kuwait Council of Ministers has recently approved its request for an exclusive terminal at Kuwait International Airport, a 15-month project estimated at KWD14 million (USD46.43 million). On the other hand, flynas, having established itself as Saudi Arabia’s LCC, has three bases, including King Fahd International Airport in Dammam, King Abdulaziz International Airport in Jeddah, which saw nearly 29.8 million travellers passing through it in 2015, and King Khalid International Airport in Riyadh, hailed as the second largest in the Kingdom after Jeddah. The airline reaches
30 destinations in eight countries, with an additional 17 cities that are offered through a route-sharing partnership with Etihad Airways. GOING FURTHER Boasting a fleet of 44 Airbus A320s, Air Arabia offers routes to 122 destinations in more than 34 countries. Although LCCs are catering to low-budget travelling, the majority of them offer flyers the potential of travelling on business class. For instance, Jazeera Airways has introduced the segment to better cater to corporate travellers that wish to take advantage of their in-flight time more efficiently.
OCTOBER 2016
Falling in line with its expansion plans, the airline has recently launched a business class lounge in its home hub, Kuwait International Airport. The airline is also planning to introduce long-haul flights, thus, expanding its network of destinations to Europe and Asia. On a different note, by adding 17 new routes to its network, flydubai witnessed a 72 percent jump in the number of business class passengers compared to 2014. Moreover, the Dubai-based airline added an exclusive business lounge at Dubai International’s Terminal 2 in 2014, offering clients travelling to the airline’s 94 destinations in 46 countries greater comfort and convenience. In Saudi Arabia, flynas has a fleet of 29 aircraft, featuring both business and economy class.
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TOUR SINGAPORE
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WELCOMING
Diversity FOR THE SECOND YEAR RUNNING, SINGAPORE HAS BEEN RANKED AS THE NUMBER ONE NON-ORGANISATION OF ISLAMIC COOPERATION DESTINATIONS IN THE WORLD IN THE MASTERCARDCRESCENTRATING GLOBAL MUSLIM TRAVEL INDEX. CONSIDERING THAT BY 2020, THE NUMBER OF MUSLIM TRAVELLERS IS EXPECTED TO REACH 168 MILLION, THE CITY STATE’S TOURISM INDUSTRY HAS A PROMISING POTENTIAL.
ELLEN PETTY WRITES
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n the first half of the year, Singapore Changi Airport welcomed rising numbers of Middle Eastern passengers with a year-on-year increase of 6.2 percent, as reported by Ivan Tan, senior vice president, corporate and marketing communications, Changi Airport Group. Mohamed Firhan Abdul Salam, area director, Middle East and Africa, Singapore Tourism Board (STB), elaborated that the destination’s key Arab source markets, the UAE and Qatar, showed notable growth during this time frame, with figures rising 6.39 percent and 10.77 percent, respectively. While describing a slight surge in guest volumes from the Middle East, Jennifer Yong, director of sales and marketing, Shangi-La’s Rasa Sentosa Resort & Spa, emphasised this source market’s expanding length of stay, which can now reach up to two weeks. With hotels recording varying statistics, it becomes clear that a convenient location is of prime concern to Middle Eastern holiday-makers. Referencing its close proximity to Orchard Road, the Lion City’s shopping and entertainment hub, Alice Ee, executive assistant manager, sales and marketing, Orchard Hotel Singapore, noted a 22 percent growth in room nights, with the UAE continuing to be a key source. The city state boasts a myriad of world-class retail and entertainment experiences, making it an attractive destination for those who enjoy shopping, a popular past-time of many Middle Eastern visitors, as explained by Victor Chin, director of business and development, Mandarin Orchard Hotel.
SINGAPORE IN BRIEF Capital: Singapore Currency: Singapore Dollar (SGD) Language: Malay, English, Tamil, Mandarin Population: 5.54 million Calling Code: +65 Capital Time Zone: GMT +8:00
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TOUR SINGAPORE
A MELTING POT OF CULTURES In addition to describing Arab Street and Geylang Serai as popular options for Middle Eastern travellers, Chin enthused, “The greatest attraction is the cultural diversity in Singapore.” According to both Ee and Yong, varied beliefs, cuisines and languages co-exist harmoniously, creating a delightful and inclusive destination for Muslim visitors. This is exemplified by the fact that around 15 percent of the local population is Muslim, explained Abdul Salam. He continued, “Finding places of worship in Singapore is also easy, with more than 70 mosques all over the island.” It is no secret that services which enable and encourage religious observances are of high importance to Middle Eastern visitors, with Halal options being a necessity for many. Fairmount Singapore, one of the destination’s only properties to achieve a five-star CrescentRating this year, is equipped with copies of the Quran, prayer mats and schedules as well as separate male and female prayer rooms and Qibla direction in all rooms, detailed Sok Hia Ng, executive assistant manager, sales and marketing, Fairmont Singapore and Swissôtel The Stamford. Just like Fairmount Singapore, many other properties have also adapted similar strategies to meet the needs of Muslim visitors in order to appeal to what Lexi Shuttleworth, public relations and communications manager, Lightfoot Travel, described as one of the world’s fastest-growing sectors.
It is not just hotels that ensure that Middle Eastern guests are properly catered for. “The range of Halal food available in restaurants that is certified by the Islamic Religious Council of Singapore is enough to delight any Muslim traveller,” remarked Abdul Salam. Commenting in reference to the continuously expanding market, Chin added, “There has also been a great push by many other eating establishments to obtain Halal certification.” Nevertheless, he continued to say that more Muslim-friendly eateries spread across the whole island are needed. Carrying on this theme, Chin revealed, “We offer menus that are clearly labelled items with pork in them and also provide breaking fast and pre-dawn meals during the Ramadan period.” These seasons are ever-popular times to travel and hoteliers continue to adapt to the changing market needs, Ng divulged, “During Ramadan in particular, additional thoughtful dining arrangements are made for guests to enjoy after they break fast. An Iftar menu [...] is extended to all in-residence guests who wish to dine within the comfort of their rooms.”
FOOD LOVER’S PARADISE FAMILY IS EVERYTHING The Lion City’s extensive air travel network means that many trips begin at Singapore Changi Airport so from the moment they land, passengers have access to a variety of Halal dining options across the hub’s three terminals, noted Tan. The red dot, as it is known, is no stranger to the culinary requirements of Islamic tourists. While many properties offer Halal food options, Orchard Hotel Singapore stands out with a Halal-certified kitchen.
OCTOBER 2016
“Family is important to our Middle Eastern customers,” stressed Shuttleworth, noting this group’s preference for travelling together with their closest relatives with a focus on privacy and high-level services. Underlining the requisite to accommodate families, Ee mentioned, “We offer larger premier rooms and suites which cater to Middle Eastern travellers visiting with bigger families.” “The family segment is key for us,” elucidated Abdul Salam. “Visitors from the Middle East continue to see Singapore as a safe and exciting family holiday destination in the Far East. […] STB has been actively educating the travel trade and direct consumers on Singapore’s appeal as a family destination for Muslim visitors.” Singapore is viewed as a top family destination not just because its host of attractions for the young and the young at heart, but as Yong highlighted, also for its infrastructure, air connectivity and reputation as a safe environment. Ng summarised, “The Global Muslim Travel Index, released in March this year gave Singapore high scores for its safe travel environment, number of Halal dining options and ease of communication.” Whilst the city state is a well-established in terms of facilities, according to Chin, more personnel in the service industry who are able to interact with Middle Eastern tourists, are crucial. There is no doubt that Singapore understands the needs of aforementioned visitors, but it is also important to understand this group’s preferences, noted Yong, adding, “Our country’s tourism industry will tap into this fast-growing segment and continue to explore and invest in facilities and services that are welcoming for them.” Nevertheless, due to its comprehensive understanding of Middle Eastern traveller needs, it is no wonder that the Lion City is considered alluring to so many.
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RENDEZVOUS
Q & A with
BTEA is looking at the tourist’s average length of stay to extend the nights spent in hotels. To achieve this, we work on offering to our tourists more attractions and more attractive packages.
YOUSEF ALKHAN DIRECTOR, MARKETING AND TOURISM PROMOTION, BAHRAIN TOURISM & EXHIBITIONS AUTHORITY
BY 2018, SOME 15.2 MILLION TRAVELLERS PER ANNUM ARE EXPECTED TO HEAD TO BAHRAIN AND AS YOUSEF ALKHAN, DIRECTOR, MARKETING AND TOURISM PROMOTION, BAHRAIN TOURISM & EXHIBITIONS AUTHORITY (BTEA), REVEALS, THE KINGDOM LEAVES NO STONES UNTURNED TO IMPRESS THESE VISITORS.
TRAVEL TRADE MENA: How important is tourism to Bahrain’s overall development strategy? YOUSEF ALKHAN: The total contribution of tourism to the GDP of Bahrain in 2015 was 3.6 percent which is around BHD9.315 million (USD24.7 million), [so] we have enough reasons to be optimistic when we are talking about tourism in Bahrain. The objective of BTEA is to reach 6.6 percent by 2018. To achieve this result, we have a clear strategy consisting of increasing the number of visitors to Bahrain, and converting visitors into tourists. In addition,
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TRAVEL TRADE MENA: According to Bahrain Economic Development Board, over the past 15 years, arrivals to Bahrain have grown from just four million in 2000 to 11.6 million in 2015. What are the main reasons behind this astonishing development? YOUSEF ALKHAN: Bahrain attracted 11,623,579 visitors in 2015, [to] a country with a population of just over one million people. Most of these visitors come through the [King Fahd] Causeway, specifically 6,606,392 visitors. At the same time, we have also increased the number of visitors through our airport […] and our port. One of our objectives is the revamp of the port facilities at the Khalifa Bin Salman Port to provide better infrastructure for yachts and cruise ships that bring in tourists. There are different reasons why Bahrain has increased the number of visitors. The main factor is the location of the island as the hub of GCC countries, [and other reasons include] having a cosmopolitan capital city like Manama, an attractive lifestyle and a rich history and culture, among others. Another important factor is the morphology of the country as it is the only island country in the Gulf. Bahrain is situated on the ancient Maritime Silk Road, which has been trading with the world for thousands of years. Those who have visited and inhabited Bahrain throughout the ages have left their mark on the Kingdom’s culture and values, and contributed to building a society that is open, warm and very welcoming to foreign visitors. So, we can say that we have enough components to explain the growth in arrivals to the country […]. In terms of inherent factors, aside from our rich culture, history and heritage, we can stress the geographical location of the country, [being] connected with Saudi Arabia by King Fahd Causeway. In 2015, we received 6,901,973 Saudi visitors from our neighbouring country. TRAVEL TRADE MENA: The annual Formula 1 race has long been a firm fixture in Bahrain’s event calendar. Please give us an idea about sports tourism’ impact.
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YOUSEF ALKHAN: Sport is taking a more important role in Bahrain. The number of sports events has [recently] increased dramatically. With more regional and international events related to sport, Bahrain is becoming step by step an important regional hub for sporting events, particularly for motor sports. The largest and most popular event since 2004 has been the Formula 1 Bahrain Grand Prix at Bahrain International Circuit, which attracted more than 60,000 visitors this year. However, we can observe how other modalities of motor sport have grown in Bahrain, including the 6 Hours of Bahrain endurance championship or the Bahrain Drag racing championship. But Bahrain is not only [about] motor sports. In 2015, Bahrain hosted the first edition of IronMan, one of the most important global triathlon events in this modality. TRAVEL TRADE MENA: What other action plans do you have in place in order to further increase Bahrain’s competitiveness on the global tourism map? YOUSEF ALKHAN: We have formulated a strategy which we call the Four As, [meaning] accessibility, attractions, accommodation and awareness. Our first step is to increase accessibility. As I mentioned before, our biggest target market is Saudi Arabia with 20 million travellers per year. Our goal is to increase the number of total visitors from 11.6 million to 15.2 million by 2018. To achieve this objective, the Ministry of Interior has slashed the visa fees […]. It is now lower than any of our Gulf neighbours, making Bahrain a competitive destination. The second point is attractions. As I mentioned, we have inherent factors […]. As an archipelago, we plan the development of eight beaches and islands by 2018 to attract visitors all through the week and not just during weekends. We are increasing dramatically the number of events, working in partnership with companies like Sony Middle East or Disney, organising events and having positive results. In terms of accommodation, we currently have 17,000 rooms, as of 2015, but we are going to enhance that to 18,700, and by 2018, we should have 20,000 [units]. […] Last but not least, awareness. Awareness and marketing are crucial to a successful tourism strategy. Our [upcoming] representative offices will assist us in this important task. OCTOBER 2016
OCTOBER 2016
MOHAMED ALABBAR
CHAIRMAN, EMAAR PROPERTIES
Dubai Opera complements the Dubai Tourism Vision
“Dubai Opera is our tribute to the [...] vision of H. H. Sheikh Mohammed bin Rashid Al Maktoum, ruler, Dubai, to firmly underline our city as a vibrant global cultural hub. Great performing art venues are cultural catalysts. […] With the opening of Dubai Opera, the city is now uniquely positioned to gain significant socio-economic benefits [...]. The iconic Dubai Opera complements the Dubai Tourism Vision [...] to welcome over 20 million annual visitors by the turn of the decade.”
CHAIRPERSON, SHARJAH INVESTMENT AND DEVELOPMENT AUTHORITY
SHEIKHA BODOUR BINT SULTAN AL QASIMI
TRAVEL TALK
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[Sharjah] has developed as a key economic hub
“Over the past few years, Sharjah has successfully carved out its name as an economic and investment destination and today is one of the major economic forces behind UAE’s growth. The emirate has developed as a key economic hub, not just for the UAE, but for the region as a whole. Sharjah’s reputation as a global business location can be attributed to the extensive efforts made by government agencies and authorities, who have all worked tirelessly to promote the emirate at home and abroad.”
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Q & A with
RENDEZVOUS
TREVOR MCCARTNEY GENERAL MANAGER, OMAN CONVENTION & EXHIBITION CENTRE
THE STATE-OF-THE-ART OMAN CONVENTION & EXHIBITION CENTRE (OCEC) IS SET TO POSITION THE SULTANATE AS A TOP CHOICE FOR REGIONAL AND INTERNATIONAL EVENTS AS TREVOR MCCARTNEY, GENERAL MANAGER, OCEC, EXPLAINS.
TRAVEL TRADE MENA: Now that the first phase of OCEC has been launched, what facilities and services are available to interested event organisers? TREVOR MCCARTNEY: OCEC, one of Muscat’s pillar projects and a key part of the major Madinat Al Irfan Urban Development is officially open for business [since late September], when the exhibition centre, hospitality suites and main kitchen [opened]. This will be followed by the opening of the convention centre and associated facilities in December 2017. OCEC is owned and developed by Omran, which is the master developer of the Madinat Al Ifran project, and is located in its own fully integrated precinct as part of the Al Irfan site. It is the Sultanate’s largest urban development project, creating a new seven million square metre downtown centre for Muscat and is being built in three phases. OCEC is
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the first development to be built as part of Al Irfan and is a key part of phase one. As a mixed-use urban centre, Al Irfan will lead the way for social and economic growth in Oman and Muscat, and OCEC will play an important role at the heart of that. The centrepiece of the initial facilities to open is the phenomenal exhibition hall; 22,000m2 of flexible, columnfree space, which can be divided into five separate halls. Supported by a dedicated full production kitchen equipped to a superior standard, event organisers will be interested in using the halls for a range of five-star events, including conferences, banquets, graduation ceremonies, special events and weddings as well as exhibitions. There are also 10 hospitality suites available for meetings of up to 196 delegates. In addition, OCEC offers 12,000m2 of outdoor exhibition space with incredible views of the Sea of Oman. I am sure the Sea of Oman is a fantastic space for events. In 2017 the five-star JW Marriot hotel linked to the convention centre and the four-star Crowne Plaza will be opening to offer event organisers onsite accommodation and further onsite hospitality options, making it an integrated business tourism and events destination. As well as the fantastic facilities, the area is surrounded by a nature reserve which is a haven for Oman’s exotic birdlife, together with parklands and a wadi park, to create a picturesque precinct. Features of the second phase include a tiered theatre seating 3,200 people, plus an additional 450-seat auditorium and 20 dedicated meeting rooms, and two luxury ballrooms – [these] will provide more than 55 different meeting space options for event organisers to choose from.
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we have various agreements in place with leading events industry players. One of our main goals for the year is to confirm more local and regional Middle East exhibition events and establish Muscat as a serious player on the business events stage. We have been strengthening Oman’s own events industry [by] helping make home-grown events world-class, increasing their international presence and making sure they gain the marketshare they deserve in this fast-paced industry. In the long-term, we are concentrating on markets that will deliver events aligned with the Oman Vision 2020 and beyond. There is no doubt that Europe – headquarters for 58 percent of the world’s international associations – is a hugely important market for OCEC. We are also focussing on destinations with air connectivity to Muscat by Oman Air and other carriers. To drive business, we have embraced the Team Oman approach with the Ministry of Tourism along with Oman Airports, award-winning Oman Air, leading tourism agencies, luxury hotels and Oman-based conference and events companies. We are also working closely with the newly-established Oman Convention Bureau, which has been created to provide assistance for business events in Oman and spearhead growth of this emerging industry. We work closely with Omran, the owner and developer of OCEC, and the master developer of major tourism, heritage and urban developments in Oman. Internationally, we are active members of industry associations, including the International Congress & Convention Association, The Global Association of the Exhibition Industry and the International Association of Convention Centres.
TRAVEL TRADE MENA: What are your key markets and targets for 2017? TREVOR MCCARTNEY: This is our opening year. Our aim is to establish our presence as one of the world’s most exciting convention destinations and the newest business event hotspot and indeed, we have already been marketing the venue for over four years. We expect to attract over 400,000 visitors in our first full year of operation and over the next seven years, we will host up to 450 different events each year, welcoming on average 600,000 visitors annually. Our forward calendar already has a significant number of exhibitions and
Oman Convention & Exhibition Centre
OCTOBER 2016
WHO’S MOVED
CRAIG BRUCE has been appointed general manager of Yas Island Rotana and Centro Yas Island, Abu Dhabi. Having worked in various international locations, such as South Africa, UK, Bostwana and the UAE, Bruce has amassed a wealth of industry experience. In his new position, he will direct and oversee the overall management and operation of both Yas Island Rotana and Centro Yas Island Abu Dhabi. Bruce’s main tasks will include further strengthening the company’s position in the market, spearheading commercial growth in the face of the competition and enhancing the brands’ reputation.
YOUSEF TUQAN
CRAIG BRUCE
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OCTOBER 2016
SAYED TAYOUN has been recruited as area director of sales and marketing at InterContinental Dubai Festival City. Tayoum’s career commenced in Beirut where he held leadership roles with InterContinental Hotels Group (IHG) in the region. Throughout his employment course, he has been recognised and awarded on various occasions, with the most recent accolade being IHG’s Commercial Leader of the Year in India, Middle East and Africa. Prior to moving to Dubai, based at Crown Plaza Abu Dhabi Yas Island, Tayoun was in charge of the sales and marketing actions of IHG’s Abu Dhabi portfolio. In his new capacity, the experienced professional will lead the hotel’s sales and marketing strategies.
Tuqan has extensive experience in the region
TARIQ ALMUTAWA
SAYED TAYOUN
Bruce has a strong track record in the UAE
YOUSEF TUQAN has become group vice president of brand marketing and loyalty at Jumeirah Group. With more than 20 years of experience in the region, Tuqan has worked for north55 and OgilvyOne, where he led Jumeirah Group’s digital account team. As the CEO for Flip Media, he assisted brands such as Emirates and Emaar Properties. He oversaw the growth of the business until it was acquired by Publicis Group and following the transition, he was appointed chief innovation officer. Most recently, Tuqan has advised high growth start-ups for a venture capital company.
TARIQ ALMUTAWA has been promoted to country manager for Qatar by Emirates. Almutawa joined the Dubaibased airline in 2012 as commercial manager. Earlier in his career, he worked as a business analyst for Dubai Consultancy and prior to that, as a general consultant at Bensouda Consulting. He is not new to the position, having previously served as the carrier’s country manager in Bahrain. Almutawa will now continue in the same capacity in Doha.
Almutawa was country manager in Bahrain
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NEWS & EVENTS EVENTS
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UEA Participates in Global Green Growth Week
IMEX AMERICA Las Vegas, US October 18 - 20 www.imexamerica.com The hosted buyer programme qualifies and brings key buyers to the show, with IMEX America covering travel and accommodations.
ITB ASIA Singapore October 19 – 21 www.itb-asia.com Hundreds of companies and organisations will come together for the annual trade show.
WORLD TRAVEL MARKET November 07 – 09 London, UK www.wtmlondon.com A global meeting place for the travel trade, providing attendees with quality contacts, content and communities.
A UEA delegation joined the Global Green Growth Week, which took place in South Korea at the beginning of September, and focussed on environmental protection and novel approaches.
“O
ur participation in this unique event is in line with the UAE Vision 2021 and the national objective of developing and applying innovative solutions to protect the environment and ensure sustainable development” said H.E. Thani Al Zeyoudi, climate change and environment minister, UAE, who headed of the group to the Asia country, reaffirming the UAE’s commitment to build capacity in the fields of green growth, dealing with related challenges and sharing knowledge and technology.
Arabia CSR Forum Comes to Dubai CULTURAL TOURISM MIDDLE EAST November 14 – 15 Dubai, UAE www.culturaltourismme.com High-level officials from the tourism, cultural development and antiquities, heritage and arts, cultural activities and architectural heritage community will convene in Dubai.
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Hailed as MENA’s premier sustainability platform, Arabia Corporate Social Responsibility (CSR) Network is set to launch its seventh forum, which will take place between October 19 – 20 at Steigenberger Hotel Business Bay, Dubai, under the patronage of the League of Arab States.
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ith this year’s theme being Accelerating the Arab Sustainable Development Agenda through Innovation and Collaboration, the event will showcase the insights and perspective of global and local experts who will join the happening to discuss the latest trends and developments in CSR and sustainability. The programme will be based on the framework of United Nations’ Millennium Development Goals, the Sustainable Development Goals and the great extent of global interdependencies.
OCTOBER 2016