SEPTEMBER 2016 - ISSUE 83
04
06
EXCLUSIVE
Sports Travel
VISIT: QATAR
18 ONSITE
11 Alexandria TOUR: SEYCHELLES
EXPLORE
13 Medina
20 Rendezvous
MARKET UPDATE
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TRAVEL TRADE PUBLICATIONS MANAGING EDITOR Mary Kammitsi mary@traveltradeweekly.travel
PROFIT INCREASE FOR AIR ARABIA
ASSISTANT EDITOR Rita Kasziba JOURNALISTS Memnon Arestis Ellen Petty CONTRIBUTORS Ana Mladenovic
Dominique Christou SALES & SALES SUPPORT Maria Demetriadou Magda Christou Raluca Apostolescu DESIGN & LAYOUT Elena Stylianou WEB & BUSINESS DEVELOPMENT MANAGER Savvas Kammitsis DIRECTORS Andreas Constantinides Mary Kammitsi HEADQUARTERS
Air Arabia reported a net profit of AED245 million (USD66.7 million) for the first half of the year, marking a growth of 3.5 percent compared to 2015.
T.T.W. Travel Trade Weekly LTD P.O. Box 25255, Nicosia 1308 Cyprus Tel: +357 22 021607, Fax: +357 22 103670 WEBSITE www.traveltrademena.travel
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he company’s turnover for the six-month period reached AED1.84 billion (USD501 million), up 5.5 percent, driven by a 14 percent rise in passenger numbers to 4.1 million, which helped the low-cost carrier secure an average load factor of 79 percent. “Despite the continuous pressure on yield margins that airlines are witnessing and the challenges associated with the regional economic outlook, Air Arabia continues to deliver solid financial performance and momentum growth,” commented Sheikh Abdullah Bin Mohamed Al Thani, chairman, Air Arabia. “We remain optimistic about the outlook of low-cost travel in the wider region as we continue to focus on further expanding our network and operational efficiency.”
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MENA EXCHANGE RATES
as of COUNTRY
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29.8.2016 CURRENCY 1USD=
Bahrain (BHD)
Dinar
0.37
Jordan (JOD)
Dinar
0.71
Oman (OMR)
Rial
0.39
Qatar (QAR)
Rial
3.64
Saudi Arabia (SAR)
Riyal
3.75
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Dirham
3.67
Algeria (DZD)
Dinar
109.36
Egypt (EGP)
Pound
8.88
Iran (IRR)
Rial
31,131.75
Iraq (IQD)
Dinar
1,174.55
Kuwait (KWD)
Dinar
0.30
Lebanon (LBP)
Pound
1,506.44
Libya (LYD)
Dinar
1.39
Morocco (MAD)
Dirham
9.73
Syria (SYP)
Pound
214.65
Tunisia (TND)
Dinar
2.20
Yemen (YER)
Rial
250.10
On the back of higher passenger numbers and an improved average load factor, Jazeera Airways has reported operating revenues of KWD12.8 million (USD42.5 million) and a net profit of KWD2 million (USD6.6 million) for the second quarter..
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arwan Boodai, chairman, Jazeera Airways, attributed the 6.9 percent and 38.1 percent declines in figures to the challenging market conditions, which, as he said, included capacity decreases, rising fuel costs and an expected shift of the summer season due to the timing of Ramadan. For the first half of the year, the Kuwaiti carrier’s operating revenue stood at KWD24.7 million (USD81.9 million), down 7.3 percent, while net profit dropped three percent to KWD6 million (USD19.9 million).
SEPTEMBER 2016
VISIT QATAR
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UNDER
Development ONE OF THE WORLD’S LARGEST PORT DEVELOPMENTS, CUTTING-EDGE SPORT VENUES, NEW ATTRACTIONS FOR ART ENTHUSIASTS AND AN ADVANCED ROAD AND PUBLIC TRANSPORT INFRASTRUCTURE UNDER DEVELOPMENT PROVE THAT TOURISM CAN PLAY A CATALYST ROLE IN THE SOCIO-ECONOMIC GROWTH OF EVEN ONE OF THE RICHEST COUNTRIES.
RITA KASZIBA WRITES
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ver the last decade, Qatar’s steady development has been fuelled by the robust expansion of the state’s oil and gas production, which, according to the International Monetary Fund, still accounts for more than 50 percent of the national GDP, around 85 percent of export earnings and 70 percent of government revenues. With income generated by tourism set to hit USD11.9 billion by 2020, the industry continues to play an ever-increasing role in Qatar’s economic diversification strategy that aims to reduce the state’s reliance on hydrocarbon resources and shield it from market fluctuations. As a direct consequence of Qatar National Vision (QNV) 2030, through a series of fine-tuned plans, projects and policies, the National Tourism Sector Strategy 2030 maps out a clear direction for the future by promoting private sector opportunities, enhancing tourism human capital and ensuring that marketing efforts are implemented to their best effect.
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QATAR IN BRIEF Capital: Doha Currency: Qatari Riyal (QAR) Language: Arabic Population: 1.9 million Calling Code: +974 Capital Time Zone: GMT +3:00
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“The royal family has developed an economic and social plan for Qatar […] which is based on four pillars: human, social, economic and environmental development,” explained Janet Turner, area director of sales and marketing, Qatar, Kuwait and Bahrain, InterContinental Hotels Group, noting how the ventures currently underway across Qatar serve as viable evidences of these endeavours. “QNV has outlined a vast infrastructure expansion programme, including but not limited to major transport, retail and real estate projects,” added Turner. In fact, this year only, over USD65 billion is expected to be invested in infrastructure. According to Thomas Fehlbier, cluster general manager, Banana Island Resort Doha by Anantara, Souq Waqif Boutique Hotels and Souq Wakrah Hotel, these multimillion dollar developments will notably transform transportation, housing as well as the destination’s entertainment scene. “By leveraging these initiatives, Qatar is moving to the forefront of sustainable urban growth. They will heighten both the economic and social development of the country and will further leverage and brandish Qatar’s image as a vibrant tourist and business hub that caters to discerning travellers as well as to local, regional and international business professionals,” added Fehlbier. CATALYST ROLE In line with the goals of QNV, some USD92.98 billion is being injected into constructions and USD82.17 billion into transport-related developments. To put this into perspective, gas projects are set to be bolstered by around USD10.3 billion, while power developments will receive a support of USD2 billion. On the back of increased investments and elaborated strategies, Qatar continues to make strides in raising its status on the global tourism map with arrivals to the country reaching 1.4 million in the first half of the year. Though the figure represents a year-on-year decrease of six percent – mainly due to the negative impact of the timing of this year’s Ramadan – the industry remains a crucial asset in the state’s diversification strategy with positive achievements to build on. Visitor numbers from the GCC for example jumped six percent with Saudi Arabia, Qatar’s largest source market, delivering a 10 percent increase and the UAE exhibiting a 13 percent improvement. Due to the slowdown in demand and the continuous growth in supply, occupancy and average room rates showed declines compared to the corresponding period in 2015, with occupancy standing at 64 percent at hotels and hotel apartments, partially attributable to a 10 percent hike in net increase in the number of available rooms across four new properties since the end of June 2015 – yet another sign of Qatar’s expanding tourism scene. With its plethora of events, the recent Qatar Summer Festival is expected to significantly contribute to year-end results which are anticipated to be further strengthened by the upcoming cruise season. According to Qatar Tourism Authority (QTA)’s data, up until mid-August, 32 ships have registered to dock in Doha’s ports, bringing in some 50,000 passengers – a ten-fold surge over 2015. To not only maintain but also improve performance, QTA’s
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focus remains on delivering products that can retain leisure visitors and increase the average length of stay of business travellers. To this end, the organisation is engaged on various fronts in line with the national tourism strategy to develop a sustainable sector through efforts aimed at encouraging industry-related investment, boosting the cruise segment and expanding international promotional activities. As Qatar becomes an increasingly better known and a more sought-after destination, BMI Research anticipates international receipts to rise 5.4 percent this year to 3.1 million travellers. With a range of developments and initiatives underway, growth is set to continue at a similar pace over the coming years, with a significant percentage of the millions of visitors being associated with high spending power. Underscoring the industry’s increasing significance, according to World Travel & Tourism Council (WTTC), in 2015, the sector directly contributed USD5.2 billion to the national GDP, representing 2.8 percent of the total, with leisure travel showing a higher growth rate than the previously all-important business segment. By allocating billions of dollars for various relevant projects and initiatives, by 2030, tourism is expected to make up some 5.1 percent of GDP. In line with these, arrivals to the country are set to soar to four million by 2020, up from mere 1.2 million in 2012, reflecting the leadership’s unwavering faith in the Qatari tourism sector’s strength and potential.
SEPTEMBER 2016
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VISIT QATAR
PROJECT QATAR The intention to position Qatar as a world-class hub with deep cultural roots – as phrased in the national vision – is discernibly manifested in each and every project, with multi-billion ventures currently underway at nearly every corner in Doha. The amount associated with tourism-related projects continues to rise year after year, with WTTC reporting investments worth USD1.8 billion in 2015 – still representing only 2.2 percent of the total sum –, up from USD1.6 billion in 2014. By focussing on areas in which the country has a competitive edge against other regional destinations, such as culture, urban experiences and MICE, Qatar aims to lure high volumes of business travellers, Arab tourists and families, wealthy globe-trotters as well as authentic discoverers. As Turner revealed, although the largest source market for InterContinental Doha remains the GCC, the hotel welcomes visitors from all around the world. “The development of the country’s infrastructure and increased visitor attractions will undoubtedly support the tourism sector. With new attractions, an enhanced transportation system along with a greater accommodation offering, Qatar will be an appealing destination to a wide global audience,” suggested Turner. Improving infrastructure and public transportation is high on the agenda with the USD17.8 billion Doha Metro project representing a prominent part of the wider scheme. The first phase of the development, which will include 86km of tracks and 37 stations, is due for completion in 2020 and by 2021, Qatar Rail expects to offer 630,000 passenger trips per day. According to Qatar Rail, 90 percent of overall tunnelling of the tube, meaning over 100km, marking the completion of 41 percent of the entire venture, had been completed by the end of May. “We expect Doha Metro to have a transformational effect on the nation, better connecting our communities with a sustainable and environmentally friendly transportation solution,” explained Saad Al Muhannadi, CEO, Qatar Rail.
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By 2030, all three major networks, including Doha Metro, Lusail Tram as well as the long-distance rail, which is being constructed to connect the state with other GCC countries, are expected to be complete, significantly enhancing transportation links, and giving a notable boost to the Qatari tourism sector. “Residents will appreciate the reduction in traffic, travel times and urban congestion, and the ease of movement from suburban communities to the city centre,” said Fehlbier, highlighting how these developments will help visitors reach a range of attractions and activities, many of which are planned for the coming years. “All of these facilities and transportation networks are representative of modern urban centres and will further enhance Qatar’s reputation as a thriving metropolis for business, lifestyle and tourism,” stressed Fehlbier. The New Port Project is yet another jewel in the myriad of initiatives
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currently underway in Qatar. Spanning an area of 26.5km2, the QAR27 billion (USD7.42 billion) mega development includes a new port, a base of the Qatari Emiri Naval Forces as well as the Qatar Economic Zone 3. Early operations already began at Hamad Port in December 2015, and once fully operational, the new location is set to give a major boost to the state’s cruise segment and its wider tourism industry. Deadlines are very much structured around the country’s 2022 FIFA World Cup, hailed as one of the largest events in the state’s history yet. The first Middle Eastern county to host one of the most-watched events globally, Qatar is investing some USD6.5 billion in stadiums only, in order to amaze the world and further strengthen the destination’s reputation.
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world’s most visited destinations. In the first quarter of this year alone, close to 8.87 million passengers passed through the airfield’s gates, equivalent to a robust 20 percent yearon-year surge, and indicating further improvements in year-end results. “With the activation of Concourses D and E at HIA as well as the technological advancements […] in the terminal, we are in a position to handle more passengers, aircraft and cargo movements than ever before,” claimed Badr Mohammed Al Meer, chief operating officer, HIA. The continuous expansion of Qatar Airways has been playing a crucial role in this development. With the airline now flying to more than 150 key business and leisure destinations in all corners of the world, Doha has established itself as a major regional as well as international hub, which allows one stop movements from East to West and vice versa. “[The current year] is set to be a tremendous year of expansion for Qatar Airways; so far this year 10 new destinations have joined our extensive route network,” explained Amin. Demonstrating the carrier’s growing significance in the skies and underscoring the success of its business strategy, Qatar Airways has almost tripled its operating profit in the last fiscal year to QAR3 billion (USD824 million). In fact, since 1997, the airline’s annual growth rate in available seat kilometres reached 28 percent and as Akbar Al Baker, group CEO, Qatar Airways, noted, the last fiscal year proved to be the best one yet for the company. Over the 12 month period which ended in March 31, the carrier added 13 new routes, including high-profile destinations, such as Los Angeles and Sydney. For the current fiscal year, 17 new services have been announced with flights to Adelaide, Atlanta, Marrakech, Yerevan and Pisa having already begun. Further expanding the airline’s global network, Qatar Airways is also gearing up to commence operations to Auckland, Chiang Mai, Douala, Helsinki, Krabi, Libreville, Lusaka, Nice, Sarajevo, Seychelles, Skopje and Windhoek. “We have ambitious plans for growth, in line with the vision of the Qatar government,” underlined Amin, referring to the International Air Transport Association’s forecast which anticipates the Middle East
TAKING ACTION The launch of Hamad International Airport (HIA) in April 2014 already marked a major milestone in the country’s present and future aspirations. The USD15.5 billion airfield, hailed as one of the most advanced worldwide, currently boasts a capacity of 30 million annual passengers with the next phases of the development set to expand it to 53 million travellers per annum by 2020, in time for the anticipated boom in arrivals ahead and for the 2022 football tournament. The dual runway operation allows the landing and take off of some 100 aircraft per hour, two and a half times greater than that of the former Doha International Airport, explained Ehab Amin, senior vice president, commercial, GCC, Levant, Iran, Iraq, Yemen, Africa and Indian subcontinent, Qatar Airways, the operator of the airport, adding that as such, the hub presents great opportunities for future growth. The enhancement of the country’s main entry point is of great importance given the rapidly rising traffic which has established HIA as one of the fastest-growing hubs globally. In 2015, the airport welcomed roughly 30.9 million passengers, exceeding capacity already in the first full year of its operation. With the impressive figure HIA earned the 16th position on Airports Council International’s annual ranking in terms of the volume of international travellers, competing with some of the
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to be one of the fastest growing regions globally for air travel. “[…] Qatar Airways is well positioned to take advantage of this future regional growth in the aviation sector [and fulfil] a key role in the Qatari government’s ambitious National Tourism Sector Strategy,” concluded Amin. CREATING THE IDENTITY
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ing massive renovations to unveil redefined offerings and impeccable standards. As the leadership disclosed, the organisation also seeks opportunities for further expansion under the home-grown Murwab Hotel Group brand. Another architecturally striking project, The Curve by Ezdan is set to welcome its first guests in the last quarter of the year. As Mohamed Chebil, general manager, The Curve by Ezdan, revealed, the property will feature 600 units, all of which will offer sea views, along with a range of modern amenities, including separate male and female gym and massage rooms, five different restaurants as well as a roof-top swimming pool, among others. As Turner disclosed, InterContinental Doha is also about to complete an extensive enhancement of its facilities. Further elevating the property’s prestige, the large-scale project includes the addition of 120 new club rooms and suites, an extensive club lounge, 90 beachfront residential units, a luxurious high-tech Spa InterContinental, and new and revamped dining options. All these developments are set to significantly enhance Qatar’s hotel scene which at the beginning of the year boasted some 17,900 keys, with 84 percent of those representing the four- and five-star segments. Over the coming months and years, various new accommodation establishments are set to emerge on Doha’s skyline, as according to STR Global’s report, as of May, 31 hotels with a total of 7,298 rooms were in the construction phase in Qatar, signifying one of the highest numbers in the Middle East. By laying a strong emphasis on Qatar’s values and competitive advantages, the destination creates a distinguished image that sets it apart from its regional peers – something, that according to Fehlbier, is a major decisive factor for today’s globetrotters. “Travellers are looking for destinations that are still considered unchartered or emerging hotspots. Qatar continues to be a robust tourist destination. It is already setting itself apart from other GCC destinations by providing a unique blend of Arab traditions and modern sophistication,” elaborated Fehlbier on the destination’s unique positioning. Gone are the days when only regional visitors stopped by in Doha or enjoyed a quick layover. With its expanding proposition, which now includes a plethora of cultural, sports, MICE and even shopping offerings, Qatar has managed to successfully merge the past’s values into today’s needs and preferences, creating a distinct image for itself. “It really is the perfect marriage of East and West,” stated Fehlbier, saying that visitors often arrive anticipating to witness only Qatari and ancient Arab traditions, just to leave later with a much richer experience refined by multiculturalism and modernity. “In the past, Qatar’s focus was much more on traditional sites and ancient souqs,” added Fehlbier. “Now we offer a word of prospects for visitors.”
In order to keep the increasing number of visitors engaged and entertained and convince transit passengers to spend some time in the country before continuing their journeys, considerable resources are being invested in quality attractions, especially in those aimed at further strengthening national identity and Qatar’s image as a whole. As the state’s flagship hospitality organisation, Katara Hospitality continues to significantly contribute to the destination’s tourism landscape by investing in unique hotels in the country and growing a collection of iconic properties in key markets around the world. The organisation already boasts a sizeable collection of establishments under development in Qatar with The Avenuem, a Murwab Hotel; Grand Murwab City Center and City Gate Hotel all due to open within the coming months. As the management revealed, work is also progressing on the landmark Katara Towers in Lusail Marina District. Scheduled for completion in 2019, the much talked-about project will host a five-star luxury property and what is hailed as Qatar’s first six-star ultra-luxury hotel and branded apartments, along with a range of fine dining outlets, a man-made satellite beachfront island characterised by pristine water features and a mix of leisure and water sports facilities. Reinvesting into the current portfolio through the increased use of interactive technology is also high on the agenda for Katara Hospitality, therefore Sealine Beach, a Murwab Resort and The Ritz-Carlton Doha, are both undergo-
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ONSITE ALEXANDRIA
AGAINST THE
Tide
MEMNON ARESTIS WRITES
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AMID A SERIES OF UNFORTUNATE SOCIO-ECONOMIC AND POLITICAL EVENTS IN THE EASTERN MEDITERRANEAN AND NORTH AFRICAN REGION OVER THE PAST FEW YEARS, THE EGYPTIAN CITY OF ALEXANDRIA HAS MAINTAINED STRONG EFFORTS TO KEEP VISITOR NUMBERS UP.
ALEXANDRIA IN BRIEF Country: Egypt Currency: Egyptian Pound (EGP) Language: Arabic Population: 4.5 million Calling Code: +203 Time zone: GMT +2:00
SEPTEMBER 2016
ith the country attributing 11 – 12 percent of the national GDP to the industry, Alexandria’s leisure scene holds a key position in Egyptian tourism, thus, the constant attempts to restore the high revenues of the past. In 2009 for example, the sector contributed a solid 17.4 percent to the country’s economy, and despite the past years’ instability, industry stakeholders have reported a static recovery in terms of demand. Ahmed Diab, director of sales and marketing, Radisson Blu Hotel, Alexandria, for instance, identified 2015 as the best year in the property’s history. “Over the last seven years, [we proved] that we care about our guests’ needs and satisfaction by being committed to our standard as well as our team spirit. [...] We succeeded to grab most of the available business in the market that impacted very positively [the hotel’s] 2015 performance,” said Diab. Besides the local market, the resort also receives high volume of bookings from East Asian holiday-makers, while business travellers continue to head to the city from all over the globe. As a result, for the first half of the current year, the management reported a moderate to good performance in terms of corporate business, along with encouraging signs from the Far Eastern leisure segment. Likewise, Helnan Palestine Hotel maintained consistent guest volumes despite a minor two percent dip as compared to 2015. Hatem Seoudi, director, e-marketing, Helnan International, brought attention to the resort’s clientele prior to 2013, revealing that the Egyptian market used to comprise an approximate 75 percent of occupancy, with the remainder of the guests hailing from a variety of countries, mostly from the Gulf region. In fact, according to Central Agency for Public Mobilisation and Statistics, the Middle East still remains the largest source of visitors for Egypt with 31.2 percent of those travelling to the country originating from Saudi Arabia. Conversely, Shereen Mahmoud, counter supervisor, Pearl Travel, listed the US and Europe as the agency’s main feeder markets, highlighting that visitors predominantly arrive in Alexandria to experience and explore local culture.
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ONSITE ALEXANDRIA CULTURAL HERITAGE AT ITS BEST A city of rich heritage – once Egypt’s capital for over 1,100 years – Alexandria boasts numerous historical landmarks. As Anan El Kady, manager, marketing communications, Hilton Alexandria King’s Ranch, explained, the destination’s famous offerings lure diverse segments to the hotel from Saudi Arabia to the UK, UAE, Kuwait as well as the domestic market. Having opened its doors this spring, Hilton Alexandria King’s Ranch encourages guest to explore the city’s attractions. “Alexandria […] has its very own heritage from the Romanian and Greek whiff; the sea-shore city is a big attraction among domestic [and] international travellers. If you are planning to visit this beautiful city, you must see Bibliotheca Alexandrina, the Citadel of Qaitbay, Montaza Palace, the Greco-Roman Museum, and Pompey’s Pillar,” exclaimed El Kady. Alexandria’s museum is another must-see attraction and should not be missed by guests. Diab ensures that he points leisure-seeking visitors of Radisson Blu Hotel, Alexandria to the right direction when it comes to exploring the best of the destination. “The Alexandria National Museum
[...] sets a high benchmark for summing up [the city’s] past. With a small, thoughtfully selected and well-labelled collection [...] from Alexandria’s other museums, it does a true job [in showcasing] the city’s history from ancient times until the modern period,” commented Diab. ENVISIONING A STABLE FUTURE Considering that the gradually stabilising leisure-driven inbound market of Alexandria is bound to begin experiencing a boost in demand in the future – particularly from the Middle East – many think that this is the time to invest in the destination and further enhance its offering in order to better adapt to the changing needs of existing as well as new markets. “I believe that Alexandria is a large and potential market for so many tourism projects and hotels. […] It is still fresh and needs more developments. Hence, there is a good opportunity for new hotels to [be] opened which will attract more tourists,” claimed El Kady. In order to lay down the foundation for a more stable future, according to Seoudi, the destination could potentially benefit from investing in religious tourism, building on Alexandria’s historical role in the wider region’s religious past and the various important landmarks found around the city.
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“Our guests come mainly for leisure and relaxation. Very few people come for culture and when they do, they visit mainly Bibliotheca Alexandrina, the Citadel of Quaitbay, [and] churches,” disclosed Seoudi. Considering the already invaluable cultural and historical heritage on offer, in an attempt to further improve the destination’s tourism product, Seoudi believes that a more diverse range of attractions and experiences could help Alexandria reach out to broader audiences. “There are many monuments [located] underwater from Cleopatra’s time,” stated Seoudi, while also mentioning the spectacle provided by the remains of Napoleon’s sunken fleet. This, coupled with its idyllic geographical position, offers the city great opportunities for the future.
“Alexandria has generally been characterised by a cultural ambivalence inherent in the city’s location extending along a spit of land with its back to Egypt and its face to the Mediterranean,” expressed Diab. Adding to this, El Kady drew attention to the city’s unparallelled uniqueness created by an elegant blend of remnants of an ancient culture and long sandy beaches. “The city itself has its own taste of [an] old and beautiful seashore destination [for those] looking for heritage and history,” noted El Kady. SEPTEMBER 2016
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EXPLORE MEDINA
GENUINELY
Radiant EVERY YEAR, SOME 18 MILLION MUSLIMS TRAVEL TO SAUDI ARABIA AND AS THE SECOND HOLIEST DESTINATION AFTER MECCA, MEDINA CONTINUES TO BENEFIT FROM A MAJOR INFLUX OF VISITORS, ALTHOUGH THE CITY REMAINS A MYSTERY TO GLOBAL LEISURE TRAVELLERS.
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oday, oil resources make up 39 percent of the Saudi GDP, with tourism accounting for less than three percent. Yet, in line with the goals of the Kingdom’s grand plan, known as Saudi Vision 2030, ratios are expected to gradually shift as tourism assumes a more significant role in the country’s socio-economic development with historic destinations, such as Medina, expected to benefit from growing demand. The year 2015 marked a major leap in this regard with the launch of the second Holy City’s Prince Muhammad Bin Abdulaziz International Airport. Heralding a new era of public and private partnership in Saudi Arabia’s aviation industry, the four million squaremetre project represents the first airfield constructed and operated entirely by the private sector in the Kingdom. Since the initial upgrade of the entry point into an international hub over a decade ago, the airport, which has 72 check-in counters in the main terminal, has witnessed major increases in traffic, with the Hajj season being especially busy.
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As Ashraf Madkour, general manager, Pullman Zamzam Madina, reaffirmed, the launch of the airport has helped boost arrivals to the destination. “According to [official figures], air traffic has grown more than eight percent over 2015. This is a good and healthy sign for everyone,” claimed Madkour. Improved transportation links and infrastructure coupled with a MEDINA IN BRIEF plethora of initiatives have generated a renewed interest in Medina with the past months delivering particularly Country: Saudi Arabia strong figures. Currency: Saudi Riyal (SAR) “In fact, the number of travelLanguage: Arabic lers increased due to the increment Population: 919,000 of visas issued this year,” explained Calling Code: +96 61 Mohamed Marzouk, manager, opTime Zone: GMT +3:00 erations, Madinah Marriott. “This has [had] a good impact on our individual traveller segment, especially during the Ramadan season.” As Marzouk revealed, propelled by strong demand, this year’s Holy Month delivered above-expectations results in terms of both revenue as well as business mix. The main celebratory periods of the Islamic calendar indeed remain the busiest times of the year for hoteliers in Medina, with religious travellers making up 95 percent of the total clientele at Pullman Zamzam Madina. “The property has been tailor-made to ensure that the pilgrims’ journey of the lifetime is made even more special,” demonstrated the sector’s significance Madkour, pinpointing how the Hajj period signifies a high season for all hotels and accommodation establishments in the city, especially for newly-opened properties, such as AccorHotels’ latest Saudi project, which can leverage the strong influx of pilgrims to exploit available business opportunities and ensure a fruitful first year. As Madkour explained, making the most of these high-demand seasons is crucial in crowded marketplaces like Medina. Underscoring his statement, he revealed declines in the three key performance metrics, with occupancy levels and average daily rate both dropping, leading to a double-digit slump in RevPAR. To ensure year-round business, hoteliers are looking to widen their business mix. “The local corporate market has [accounted for] five percent of our total business until now, however, our long-term plan is to enhance its market share,” divulged Madkour. Taking Medina’s tourism industry to the next level is also high on the agenda for the Saudi Commission for Tourism & National Heritage (SCTH), which plans to open new museums and visitor centres in the city. Within the framework of the Live Saudi Arabia initiative, the organisation has recently also taken 82 students from Riyadh for an excursion to the destination with visits to major touristic and pilgrim sites. “Tourism in Saudi Arabia is one of the biggest contributors to the GDP and the long-term vision of the Kingdom is to enhance it more and more,” underlined Madkour, referring to the expansion project of the Al-Masjid anNabawi Mosque as a clear evidence of this. As Marzouk also noted, to accelerate the tourism sector’s development in Medina, several projects are underway, such as the Haramain High Speed Rail Project, also known as the Western Railway, which would link Medina to Mecca through Jeddah, giving a major boost to the destination’s tourism sector. In addition, as Marzouk further noted, the tourism authority’s Made in Madinah initiative allows visitors to take home with them souvenirs and products that are 100 percent locally produced from local materials, making a visit to the destination, often referred to as ‘the radiant city’, even more memorable.
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EXCLUSIVE SPORTS TRAVEL
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FLEXING THE
Muscles BESIDES ITS WIDE RANGE OF BENEFITS FOR THE BODY, MIND AND SOUL, SPORT IS ALSO A BUSTLING BUSINESS SEGMENT THAT GENERATES SIGNIFICANT LONG-TERM ECONOMIC VALUES FOR DESTINATIONS.
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RITA KASZIBA WRITES
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ome one million football fanatics are expected to make their way to Qatar when – as the first Middle Eastern destination – the Gulf state will stage one of the most watched global events, the FIFA World Cup, in 2022. To put this into perspective, the figure is close to the visitor numbers registered by Qatar in 2012 and represents nearly one-third of the destination’s current annual arrival figures, meaning a robust boost for both the local as well as the regional tourism sector. “Sports tourism is very significant in Qatar as well as the Middle East and it is a major part of Qatar’s vision for 2030,” demonstrated the sector’s importance, Sherif Sabry, hotel manager, The Torch Doha, highlighting how winning the right to host such a prestigious event is set to benefit not only the country but the wider region as well. As Elise Sarkis-Talj, group director, marketing and communications, City Seasons Hotels, noted, the Middle East, and especially the UAE, has witnessed a massive advancement on the sports scene over the past 10 years. “Governments have placed great budgets in improving their existing sports facilities [and] building new ones and this is true for several major Levant countries, not only the UAE,” said Sarkis-Talj. In fact, as Nikesh Naik, leisure manager, The Aviation Club & Akaru Spa, Jumeirah Creekside Hotel, Dubai, highlighted, acknowledging the sector’s potential, Middle Eastern governments and tourism bodies are allocating large sums of money for sport related infrastructure and are proactive in positioning themselves as ideal host countries for major tournaments – even when Qatar’s upcoming football championship is taken out of equation. Naik referred to the recent announcement of Sheikh Mohammed bin Rashid Al Maktoum, ruler of Dubai, to add an AED3 billion (USD817 million) fully air-conditioned stadium to the emirate’s already impressive list of facilities and venues. The 60,000-seat project, which does not have a scheduled completion date yet, will be slightly raised off the ground and will include exercise pitches, a training hall, sports museum, a multi-purpose hall as well as conference and exhibition auditoriums. The development forms part of Dubai’s nine-point strategy which aims to elevate the role of sport in the emirate to the next level by staging various regional and international competitions, building a specialised medicine centre and private facilities for women, while also implementing various other initiatives in support of the booming segment. As Naik said, the project underlines the potential the leadership sees in the future of sports in the UAE. “Combined revenues of the five big European [football] leagues were close to AED50 billion (USD13.6 bil-
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EXCLUSIVE SPORTS TRAVEL
lion) in the 2014/15 season and four of the big five leagues recorded revenue growth. This is expected to increase again in 2016/17 and spill over in highgrowth regions like the UAE,” demonstrated the sector’s strength Naik. KEEPING THE EYES ON THE PRIZE “Sports tourism is undoubtedly becoming one of the fastest-growing market segments in the tourism industry,” concurred Kamal Rijhwani, executive assistant manager, Radisson Blu Resort Sharjah, saying that the development of tourism and this niche segment in particular, is in line with the UAE’s economic diversification strategy. In fact, sports tourism is increasingly seen as a sector of great potential to accelerate the wider industry’s growth, thereby propelling its contribution to socio-economic development. “The potential of sporting events to attract visitors during the shoulder months and the low season has proven a success,” professed Haitham Mattar, CEO, Ras Al Khaimah Tourism Development Authority, further explaining that the sports segment fits well into the emirate’s overall strategy which also leverages Ras Al Khaimah’s cultural propositions and events to not only engage with the local community but to showcase the wide range of landscapes and facilities of the destination. As Mattar pinpointed, sport has traditionally been a crucial element of Middle Eastern identity and pride. “The Arabian region has a rich culture and heritage surrounding sports,
from the connection with horse racing and sailing, to falconry and shooting,” reminded Mattar. As Rijhwani noted, led by the UAE, the region holds a plethora of prestigious events, including horse races, golf championships, marathons, tennis tournaments, cycling competitions as well as Formula 1 Grand Prix, with the annual calendar of sporting programmes expanding year after year. The Middle East’s rise on the global sporting map is in accordance with the region’s growing popularity as a travel destination, further propelling the industry’s development and creating enormous business opportunities for all stakeholders. “Sports teams are a niche market and a big business for the travel industry,” underlined Rijhwani, pinpointing how accommodating large numbers of people at the same time can drive business levels.
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“Having sports teams in the hotel as groups up-sells hotel facilities,” said Rijhwani, adding that in order to effectively tap into this promising segment properties need to be able and ready to meet the specific preferences of athletes. “Hotels […] have to make sure that they cater to all the particular needs of their high-profile guests. That means that hotels should have state-of-the-art gym equipment, security should be in place, and sports stars also have different food requirements which should be met. Furthermore, 24-hour room service, meeting rooms, a storage area and convenient transportation [are also important],” shared his experience Rijhwani. Strategically located in the heart of Doha’s sports city, Aspire Zone, The Torch Doha welcomes high volumes of sports enthusiasts, business leaders and health and wellness seekers, who also benefit from the close proximity and exclusive
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EXCLUSIVE SPORTS TRAVEL
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access to Aspire Zone Foundation’s sports rehabilitation and training facilities. As Sabry pinpointed, another significant advantage of sports tourism is that it is also closely associated with other niche segments, such as medical tourism, meaning that athletes as well as doctors working with these sportsmen also become frequent guests. STAYING FOCUSSED AND ACTIVE Sports tourism, however, is just as much about fans following the events as it is about the participants themselves. “Sporting events are important to everyone, particularly to leisure guests who want to stay in touch with their favourite sports and are enthusiastic to stay […] updated on their favourite sports, no matter where they are,” explained Philip Jones, general manager, Mövenpick Hotel Jumeirah Beach, Dubai. Along similar lines, Rijhwani further noted how these supporters often take it a step further and try to book their accommodation at the same property as their teams. “Fans prefer to stay in the same hotel and use the hotel’s facilities such as restaurants, beach and pools to get a glimpse of their favourite star, which leads to additional revenue and enhanced branding,” elaborated Rijhwani. As Sarkis-Talj further explained, these sports-enthusiasts are usually the laid-back kind. “They are practical in terms of their requirements and are deemed to be some of our best and happiest guests,” she said. “They are usually young which makes them easy-going, practical and always active – something that you can feel as soon as you enter the lobby. [Athletes’] food and beverage needs might vary from regular guests as these sports players are subjected to specific diets that our chefs are happy to prepare. Overall, these guests are focussed on the game whether they are players or spectators.” Speaking about how large-scale sporting events have the ability to drive business though not only increased bookings but food and beverage revenues as well, Jones noted how once fans find an ideal venue to watch games and tournaments, they become regulars. At Mövenpick Hotel Jumeirah Beach for example, West Beach Bistro & Sports Lounge is dedicated to those with a penchant for these kinds of events with a giant screen stretching from floor to ceiling and state-of-the-art audiovisual projection, coupled with a gasto pub-style dining menu and other perks, creating a perfect environment in which to root for the competitors. To raise brand awareness among both athletes, fans as well as the wider travelling public, hotels and other industry stakeholders are also using sport to put their name and all that they offer out there. Acknowledging the segment’s potential, City Seasons Hotels for instance not only welcomes teams and fans, but also collaborates with sports federations. “These events add our name on the sports map and we appreciate being part of the national effort to strengthen sports and affiliations especially among the youth,” added Sarkis-Talj. WINNING TEAMS In fact, tourism organisations, airlines and other industry stakeholders are in-
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creasingly reaping the benefits of being associated with world-famous teams, athletes as well as crowd-drawing sporting events. As Naik explained, Jumeirah Creekside Hotel for example, has long been supporting the highly-successful Dubai Duty Free Tennis Championship, which has been running for almost 25 years, offering a well-established platform on which to market the property. Speaking of the widespread benefits of such partnerships and endeavours, he further noted how the popularity of certain sports, along with the rising success of local clubs and national teams, increasing TV rights revenues and the leaderships’ investment in the field, in line with their commitment to economic diversification, continue to propel the sector’s growth. However, according to Rijhwani, the Middle East is yet to reach its full potential. “Creating more awareness internationally, providing training grounds, different pitches and equipment for these international teams will further encourage the [staging] of world-class sporting events in the region,” indicated Rijhwani. As Mattar also suggested, with the hosting of competitions such as this year’s Ras Al Khaimah Golf Challenge, just to mention one of the emirate’s very own top tournaments, or the upcoming 2022 FIFA World Cup in Qatar, the growth of sports tourism across the region is set to further accelerate. “Additionally, the sponsorship of global sporting teams by the region’s international airlines has enhanced the image of the region within the sporting area, further [fuelling] interest and development across the UAE and the wider GCC,” remarked Mattar. Besides hotels and tourism organisations, the aviation sector has been equally proactive in promoting products and services through sports – be it a prestigious event or the sponsorship of teams with global fan bases. SEPTEMBER 2016
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EXCLUSIVE SPORTS TRAVEL Win-Win Situation
S Qatar Airways has been a trailblazer in this aspect, after striking a deal with one of the world’s most admired football clubs, FC Barcelona, becoming the second corporate sponsor after Qatar Foundation to have its name printed on the iconic kit of the Blaugrana. “Sponsorship is an essential part of Qatar Airways’ marketing strategy as it facilitates the expansion of our brand visibility and establishes lasting and loyal relationships with our customers,” explained Ehab Amin, senior vice president, commercial, GCC, Levant, Iran, Iraq, Yemen, Africa and Indian subcontinent. “Sport is a key pillar in our sponsorship plans, uniting people from all nationalities and all ages through team work, celebration and excitement, as well as encouraging a healthy lifestyle,” added Amin. Over the past three years, some of the most decorated players of the world have participated in the airline’s campaigns, significantly expanding its customer base. Instead of the usual safety videos, on Qatar Airways flights, top fan favourites demonstrate the all-important instructions to passengers, while Qatar Airways Holidays offers tailormade packages to those wishing to discover not only Barcelona but the legendary club’s history as well. Nevertheless, industry stakeholders agree that the best is yet to come. “State-of-the-art stadiums with one of a kind facilities that have never been experienced before, will be the highlight of FIFA World Cup 2022,” said Sabry. “The Middle East can become a top choice for sports teams and associations for all their sport related events, camps and trainings.” His views were echoed by Naik, who referred to expanding national budgets allocated for infrastructure and other relevant developments, and the rising popularity and improved achievements of regional athletes and clubs, adding that, “All this is bolstered by a very successful hotel industry and with the expected increase in supply, the UAE’s central location and regional stability, it is easy to recognise how the UAE can be a top choice for [both events as well as teams.]“ Putting aside the undeniable economic benefits of such events, Sarkis-Talj noted, “Sports would be the right solution to keep youth happily busy and entertained in the most peaceful and fun way. This should be the way forward in all Middle Eastern countries.” Demonstrating the undeniable strength of sport, Amin concluded, “Sport is a universal language that brings together people from different nationalities and strengthen ties.” SEPTEMBER 2016
ports enthusiasts have been spoiled in the past few months, with events such as the recently-concluded Olympic Games in Rio de Janeiro or the UEFA European Football Championship hosted by France, just to name two of this year’s most talked-about programmes. The month-long football tournament delivered an estimated economic impact of EUR1.2 billion (USD1.33 billion) and according to Patrick Kanner, sports minister, France, the building and revamping of stadiums and infrastructure in the 10 host cities alone led to some 20,000 new jobs. According to Oxford University’s study, Brazil allocated some USD4.6 billion for the Olympics, meaning a USD1.6 billion overrun, the report, however, is quick to pinpoint that costs usually exceed budgets by an average of 156 percent of Olympiads. London for example, invested some GBP8.9 billion (USD11.6 billion) in the event in 2012, with the government later claiming that the Olympic and Paralympic Games gave a boost of GBP9.9 billion (12.9 billion) in trade and investment. Despite Doha bidding for both the 2016 and the 2020 Summer Olympic Games, the Middle East is yet to stage the four-yearly sporting event.
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TOUR SEYCHELLES
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STRENGTHENING
Family Ties HAILED AS ONE OF THE MOST AMOROUS DESTINATIONS FOR COUPLES, SEYCHELLES IS DETERMINED TO FURTHER ENHANCE ITS IMAGE WITH A RANGE OF FACILITIES AND A UNIQUE TROPICAL BLEND, TO REACH OUT TO FAMILIES.
MEMNON ARESTIS WRITES
S
eychelles has long established itself as a holiday hotspot, with tourism’s direct contribution to the GDP reaching 21.3 percent in 2015, according to the World Travel & Tourism Council revealed. According to the National Bureau of Statistics, the UAE is currently the destination’s third largest source market, with 13,989 visitors registered between January – August 07, with only France and Germany overshadowing the Middle Eastern country with 26,248 and 21,380 arrivals, respectively. Speaking of the industry’s first-half performance, Ahmed Fathalla, regional manager, Middle East, Seychelles Tourism Board, threw the spotlight on the rising demand from the Middle East, while also noting, “Though there was [an] increase in the overall figure, there are key markets which experienced a dip in their numbers due to the quietness of the travel market as an effect of the economic situation.” Nevertheless, Fathalla expressed the organisation’s hope to see a surge in business volumes in the second half of the year. Underscoring the Arab region’s importance, Roy Kinnear, CEO, Air Seychelles, said, “[The airline] is making inroads into new markets in the Middle East which did not generate significant inbound tourism to Seychelles in the past; for example Saudi Arabia which has seen almost 1,500 guests in the first half of [this year].” Kinnear also mentioned Kuwait and the UAE as growing destinations, while also remarking on the significance of Lebanon, Cairo, Jordan and Morocco as valuable source markets exhibiting strong leisure demand for services to Mahé and onto Praslin.
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SEYCHELLES IN BRIEF Capital: Victoria Currency: Seychellois Rupee (SCR) Language: Seychellois Creole, English, French Population: 93,140 Calling Code: +248 Capital Time Zone: GMT +4:00
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TOUR SEYCHELLES
MORE THAN ROMANCE Although Seychelles has attained a prominent name as one of the leading amorous destinations, favoured by newlyweds and romance-seekers, the group of islands also caters to families. “The destination is diverse and rich in picture-perfect scenery, well-equipped for a family holiday spent with island hopping or relaxing, and suitable for every age or type of traveller,” noted Adrian Messerli, general manager, Four Seasons Hotel & Resort Seychelles. His words were also echoed by Fathalla, who drew attention to the sandy beaches, snorkelling and shell collecting opportunities and the wide range of kids’ clubs and daily activities available on the islands, adding, “A family break to the Seychelles offers exceptional experiences which will be etched out in the child’s memory.” According to Messerli, even though the Mahé-based resort’s main market primarily consists of couples, he considers Seychelles a paradise destination ideal for families. “The larger residence villas at Four Seasons Resort Seychelles attract many families who enjoy the privacy, space and home away from home concept and we see this as a market that has good potential for growth,” commented Messerli. He further pinpointed the tropical environment’s attractiveness to youngsters, and the cinematic natural scenery that continue to lure adults. All of these, as he said, remain a major draw for Middle Eastern families, who find a true haven in the Seychelles, which allows them to escape the region’s summer heat while experiencing new wonders with their loved ones. Indeed, Kinnear attributed part of the growth in arrivals from the Middle East to the convenient services offered between the region and the islands. “With a flying time of under four and a half hours from Abu Dhabi to Mahé, Seychelles is the ideal destination for a short weekend break or for travellers looking to relax on longer [vacations],” added, Kinnear. “It is very pleasing to note that [Middle Eastern] markets are generating increasing interest for family, honeymoon, and adventure travel as well as for long-staying budget guests.” HIDDEN FAMILY TRESURES Silhouette Island, the third largest islet in the Seychelles, boasts a 1.5km sandy beach on one site, and green mountain tops on the other, and is home to Silhouette National Park. “This amazing duality of the island means that there is a great range of experiences and activities for the whole family,” exclaimed Marie Reix, manager, marketing and communication, Hilton Seychelles Labriz Resort & Spa. In a bid to address the needs and preferences of families, the resort hosts a wide range of activities, such as organised trips and other adventures, while also offering secluded villas with their own pools, which are particularly popular among Middle Eastern families. On a similar basis, Kai Hoffmeister, general manager, Constance Ephelia Seychelles, has estimated that families comprise approximately 50 percent of the hotel’s total clientele. “[…] We are all the time improving our service towards families and we have even outsourced a specialist for our Constance Kids Club activities and children care,” commented Hoffmeister. The country has several resorts on offer, which similarly to Constance Ephelia Seychelles, offer larger ground areas, and enhanced amenities for this specific segment, as Hoffmeister explained. With villas providing a relaxing shelter of privacy and security, the Mahé-based resort is also an ideal choice for Middle Eastern families. Acknowledging the importance of this market, Fathalla forecasted further surges in demand. “The increasing popularity experienced by Seychelles as a family destination explicate that families are drawn to visiting the [destination] and in the future, we envision Seychelles to be the top of mind family destination in this market,” stated Fathalla. According to Hoffmeister, the destination already boasts a strong proposition, which now just needs to be promoted. “Everything is already here; from the immaculate beaches to the high-end hotels. It is more on a communication [side] that authorities need to work on and explain that not only honeymooners can visit the Seychelles,” suggested Hoffmeister. In line with this, the tourism organisation’s Dubai office will continue to roll out actions to effectively market the islands. “We […] seize every opportunity to promote Seychelles as a family destination,” confirmed Fathalla. On a final note, Messerli added, “Seychelles as a family destination is a hidden gem.”
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Q & A with
RENDEZVOUS
EHAB AMIN SENIOR VICE PRESIDENT, COMMERCIAL, GCC, LEVANT, IRAN, IRAQ, YEMEN, AFRICA AND INDIAN SUBCONTINENT, QATAR AIRWAYS
WITH A GLOBAL NETWORK COVERING OVER 150 KEY LEISURE AND BUSINESS DESTINATIONS, QATAR AIRWAYS HAS BECOME A DOMINANT PLAYER IN THE REGIONAL AND GLOBAL SKIES, AND ACCORDING TO EHAB AMIN, SENIOR VICE PRESIDENT, COMMERCIAL, GCC, LEVANT, IRAN, IRAQ, YEMEN, AFRICA AND INDIAN SUBCONTINENT, QATAR AIRWAYS, THE AIRLINE IS DETERMINED TO CONTINUE ITS DEVELOPMENT.
TRAVEL TRADE MENA: Which are the airline’s most crucial growth markets this year? EHAB AMIN: The US has been a region of focus for growth with the launch of direct flights from Doha to Los Angeles, Boston and Atlanta within the first six months of
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the year. Qatar Airways now flies direct to 10 US destinations, and we have added capacity to our Doha – New York route, introducing a second daily flight at the beginning of April. We will continue to expand in the US as there is demand for our services, with a number of American cities with key leisure and business links to Qatar without direct flights. Europe continues to be an area for growth and to meet the high demand for travel between this region and Doha, Qatar Airways has introduced flights to two new European destinations this year; Birmingham and Pisa, which will be joined by Helsinki in October. We have doubled the destinations served by Qatar Airways in Australia in the first half of the year, launching flights from Doha to Sydney in March and to Adelaide in May. Demand to Australia has been so great, that from September Qatar Airways will upgrade the aircraft operating to Sydney from a Boeing 777 with capacity for 335 passengers, to an Airbus A380 with capacity for 517 passengers. The Doha – Adelaide route is operated by our new-generation Airbus A350, and Qatar Airways is the first airline to fly this state-of-the-art aircraft to Australia. Other new routes that have launched this year are Ras Al Khaimah in February, Qatar Airways’ fifth destination in the UAE, Yerevan in May, and three flights per week to Marrakech since July. TRAVEL TRADE MENA: The coming months will also see the addition of new routes. Please tell us about these. EHAB AMIN: Pisa is the most recent destination to join our rapidly growing network; direct flights commenced on August 02. The Tuscan city is the fourth Italian destination for Qatar Airways, joining Venice, Rome and Milan. Following Pisa, a further four new destinations will be launched by Qatar Airways [until year-end], bringing the total new destinations for the year to 14. Later in the year our African route network will continue to expand with the introduction of four flights per week to Windhoek in Namibia, one of six new routes to Africa announced this March. Daily flights to Helsinki are also scheduled to commence, connecting Doha to this important oneworld hub and extensive network with our oneworld partner airline Finnair. We have also announced the launch of four flights per week to Krabi in Thai-
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land and the resumption of the Doha – Seychelles service, operating daily. TRAVEL TRADE MENA: Currently handling more than 30 million passengers per annum – with the figure set to grow to 50 million by 2018 – Hamad International Airport (HIA) gives Qatar Airways the ability to operationally support more flights. Please give us an idea about Qatar Airways’ long-term plans. EHAB AMIN: We have ambitious future plans for growth, in line with the vision of the Qatar government. Since our launch in 1997 we have grown rapidly and are proud to be one of the fastestgrowing airlines with one of the youngest fleets. We serve all six continents and have 190 state-of-the-art aircraft. HIA presents great opportunities, as well as offering customers a superior airport experience with easy connections on to Qatar Airways’ worldwide network. […] HIA is an airport for the future, with state-of-the-art air traffic control and cutting-edge baggage systems, and is tailored for next generation aircraft, including the Airbus A380. The International Air Transport Association’s most recent 20-year forecast predicts that the Middle East will be the joint fastest growing region for air travel, growing five percent every year. With our world-class service, awardwinning products, advanced aircraft fleet and global network, Qatar Airways is well-positioned to take advantage of this future regional growth in the aviation sector, as well fulfilling a key role in the Qatari government’s ambitious National Tourism Sector Strategy 2030, which targets seven million visitors annually and will see the country flourish as a tourist destination and engine of socio-economic growth. TRAVEL TRADE MENA: Qatar Airways has long been supporting sports teams and sporting events. How do such ventures align with the airline’s long-term goals? EHAB AMIN: […] Qatar Airways selects sponsorship opportunities with values that align with our brand goals and vision. […] Through our sponsorship of internationally renowned sporting events, we aim to raise the profile of Qatar as an international sports hub and encourage more visitors from around the world to discover [all that] Qatar has to offer. SEPTEMBER 2016
DIVISIONAL SENIOR VICE PRESIDENT, COMMERCIAL OPERATIONS, CENTRE, EMIRATES
ALAIN BEJJANI MAJID AL MUALLA
CEO, MAJID AL FUTTAIM HOLDING
We will press ahead with our expansion plans “Our financial results during the first half once again show the resilience of our business model despite softening economic conditions. Going forward, we will press ahead with our expansion plans, while developing our business in existing and new markets [...] with a continued commitment to our prudent financial and risk management approach. This approach will not only position our company for further growth [...], but will ensure we continue to support economic development across the MENA region.”
GENERAL MANAGER, AJMAN TOURISM DEVELOPMENT DEPARTMENT
FAISAL AL NUAIMI
TRAVEL TALK
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Tourists view the UAE as a safe destination “The increase for the second quarter of the year may be minimal [for Ajman] but it is still a significant increase because when combined with the revenue of the first quarter, the result is very encouraging. Factors such as the fall in oil prices, currency fluctuations and geopolitical situation are impacting industry performance but […] the numbers of visitors are picking up which means tourists view the UAE as a safe destination with our stable and economic environment and a diverse range of offerings that attract both existing and potential markets.”
Market dynamics are constantly evolving in each of our destinations
“Market dynamics are constantly evolving in each of our destinations in the Middle East; each with its unique challenges and opportunities. [Our recent] appointments, and the combined commercial expertise and industry knowledge our UAE nationals bring to each role, will be central to meeting our challenges, and advancing new business development opportunities for the future.”
TRAVEL TALK IS YOUR SPACE – this is a casual forum for travel industry professionals to discuss current issues and share stories. We want to hear from you, so send your comments, questions, frustrations and observations to editorial@traveltradeweekly.travel
SEPTEMBER 2016
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Q & A with
RENDEZVOUS
ROBERT WARMAN CEO, LANGHAM HOSPITALITY GROUP
WITH MORE THAN 20 HOTELS IN OPERATION ON FOUR CONTINENTS, LANGHAM HOSPITALITY GROUP HAS ALREADY ESTABLISHED A STRONG GLOBAL PRESENCE, AND AS ROBERT WARMAN, CEO, LANGHAM HOSPITALITY GROUP, EXPLAINS, THE GCC IS NOW ALSO ON THE COMPANY’S RADAR.
TRAVEL TRADE MENA: What aspects make the Middle East a strategically important market for the company? ROBERT WARMAN: The Middle East is an important market for our group and we are excited that we are making in-roads into Saudi Arabia, UAE and Qatar, working with like-minded owners to increase our footprint in these regions within the next five years. In line with the tourism vision in the Middle East, the increasing number of visitors travelling to the region and the world-class international events being held there, we see a demand for luxury hotels in these markets. The launch of
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Langham Place, Downtown Dubai for example, complements Dubai’s strategic tourism vision to annually attract 20 million visitors by 2020. Langham Place, Downtown Dubai is located in the Burj Khalifa district. […] In Doha, the opening of Doha Exhibition and Convention Centre (DECC) will further boost Qatar’s tourism potential and significantly contribute to the country’s status as a globally competitive destination for business events. This will develop the business events sector for Doha which is estimated to attract 70 percent of Qatar’s visitors and is set to increase [arrivals] to the country by 20 percent over the next five years with a focus on business events. The development of the award-winning airlines in these regions like Qatar Airways, Emirates and Etihad Airways [also] present many opportunities. […] The source markets in particular for our Dubai and Doha properties include the GCC, Europe and Asia Pacific. These markets are supported considerably by the direct routes supplied by Qatar Airways, Etihad Airways and Emirates. TRAVEL TRADE MENA: When are these properties expected to open? ROBERT WARMAN: In the next two to three years, we will have our first hotel in Qatar, Langham Place, Doha, Lusail City along with two forthcoming hotels in Dubai [...]. Langham Place Downtown, Dubai will span a built up area of 63,250m2. The USD273 million project will comprise the five-star luxury hotel and serviced apartments, adding a total of 438 units to the hospitality sector in Dubai upon completion in 2018. With spectacular views facing Burj Khalifa, the world’s tallest tower, and Dubai’s Water Canal, the 167-room hotel will provide easy access to Downtown Dubai, Mohammed bin Rashid City, Business Bay and the upcoming Dubai Design District. Offering close proximity to Dubai World Trade Centre and Dubai International Financial Centre, Langham Place will feature a range of facilities, including four distinct food and beverage outlets comprising an all-day dining restaurant, a roof-top bar and lounge, a specialty restaurant and a salon which will serve the brand’s signature afternoon tea, and more than 400m2 of event space for corporate meetings and social galas. For an unrivalled retreat of relaxation, Langham
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Place, Downtown Dubai will also showcase the group’s signature Chuan Body and Soul. The spa will offer therapies based on the principles of traditional Chinese medicine using the five elemental forces of wood, fire, earth, metal and water. In addition, The Langham, Dubai located on The Palm will open in late 2017. Langham Place, Doha, Lusail, is slated to open in 2018. Located in the newly-planned city of Lusail which is 23km north of the capital of Doha, the luxury hotel will comprise 238 rooms, 90 luxury serviced residences and 56 residences within the development’s new marina waterfront. Developed by Real Estate Services Group and managed by Langham Hospitality Group, the hotel will be part of the first phase of the Lusail City development and is located in close proximity to Lusail Iconic Stadium – the scene of the opening and final matches of the 2022 FIFA World Cup. The mixed-use project will span a gross built up area of 83,975m2 and will feature a 207m high landmark tower overlooking the Arabian Gulf, with four above-ground podium levels and 34 upper levels. There will be six branded duplex sky villas at the top of the podium, residential apartments up to 17th floor, and the Langham Place hotel occupying the highest floors. […] We are actively looking to increase our footprint in the Middle East and also look at opportunities to debut in the North Africa region. The group is also in negotiations for properties in Lebanon, the UAE, Bahrain, Oman and Saudi Arabia and we are looking forward to have some of these come to fruition shortly.
Langham Place, Downtown Dubai
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SEPTEMBER 2016
HENK MEYKNECHT has been named senior vice president of regional operations for the Middle East and Africa, at Kempinski Hotels. The hotelier, who has more than 30 years of experience, is a graduate of Maastricht Hotel School and holds a marketing degree from Cornell University, as well as a business administration degree from Hong Kong. Some of Meyknecht’s notable employment positions include locations such as Kuwait, Bahrain and Jordan, where he oversaw Kempinski Hotels’ three properties. He also held roles in China and Asia, with his most recent post being at Grand Kempinski Hotel Shanghai. Meyknecht will support the opening of new properties in Al Khobar, Beirut and Muscat.
SIMON CASSON has been promoted to president of hotel operations in Europe, Middle East and Africa (EMEA), at Four Seasons Hotels and Resorts. Casson’s career with the company spans 27 years and includes management roles in London, Washington, D.C., and the Qatari capital, where he served as general manager at Four Seasons Hotel Doha for nine years, before being selected as regional vice president to oversee the operations in Europe and the Middle East, in 2011. Since 2013, he has been positioned in Dubai where he opened Four Seasons Resort Dubai at Jumeirah Beach, and chaired the hotelier’s Global Spa Task Force. In his new role, Casson will spearhead hotel operations across EMEA, supporting the brand’s focus on product and service diversification.
RABIH ZEIN
WHO’S MOVED
HILAL SAADE
SIMON CASSON
HENK MEYKNECHT
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RABIH ZEIN has been appointed general manager at Carslon Rezidor Hotel Group’s Radisson Blu Resort, Sharjah. Zein joined the company in 1999 as cluster sales manager at Radisson Blu Hotel Nice and Radisson Blu Montfleury Hotel Cannes, with further assignments later on at Radisson Blu Hotel Disneyland Resort Paris and Radisson Blu Hotel Brussels before continuing as global director of leisure sales for Carlson Rezidor Hotel Group. Prior to assuming his new role in Sharjah, Zein served as cluster general manager of Park Inn by Radisson Hotel & Residence Duqm and Park Inn by Radisson Muscat. In his capacity, Zein will have a holistic overview of operations, while ensuring that the team continues to deliver the best-possible services.
HILAL SAADE has been recruited as director of sales and marketing at Meliá Doha. Saade graduated from École Hôtelière Paris in France. His resume includes a notable track record with key positions with luxury hospitality brands in Europe as well as the Middle East. Prior to accepting the new challenge in Qatar, he worked at Le Gray Beirut in Lebanon and he also contributed to the success of Hotel Missoni Kuwait as well as InterContinental Hotels Group. In his new capacity in Qatar, Saade will guide the team by monitoring all sales, marketing, public relations, meetings and events activities, while also driving new business and maintaining control over the smooth daily operation of the hotel.
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NEWS & EVENTS EVENTS
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DMCA to Attend SMM Hamburg
MEETINGPLANNERS RUSSIA Moscow, Russia September 05 – 06 www.europecongress.com Worldwide MICE solution providers and leading Russian and CIS meeting planners will come together for an intensive two-day workshop.
FOOD & HOSPITALITY OMAN
IFTM TOP RESA Paris, France September 20 – 23 www.iftm.fr Reed Expositions France puts together a happening that over the years has become a multitarget market event for all travel types.
Dubai Maritime City
Muscat, Oman September 20 – 22 foodandhospitalityoman.com A business and networking platform promoting the latest products and services in the food and beverage sector.
Dubai Maritime City Authority (DMCA) and Dubai Chamber of Commerce and Industry will promote the emirate’s maritime sector at Shipbuilding, Machinery and Marine Technology (SMM) between September 06 – 09, in Hamburg.
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he event will serve as a platform for the two organisations to publicise the key aspects of Dubai’s grand strategy for the segment that includes establishing a sustainable and integrated sector, gaining investors’ confidence in domestic integrated logistics and developing regulations for smooth operations in accordance with the highest safety standards and environmental practices. Attendees of SMM will be offered information on the upcoming Dubai Maritime Week and Dubai Maritime Summit 2016.
OTDYKH TRAVEL MARKET
Developing the UAE Space Industry
Moscow, Russia September 21 – 24 www.tourismexpo.ru The 22nd edition of the Russian show is a must-attend event for negotiations and new business deals.
Global technology leader Lockheed Martin, the UAE Space Agency and Mubadala launched a space-based workforce training programme to develop the future leaders of the UAE space industry.
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eneration Space: The Space Fundamentals Training Program for early career professionals in the sector will run for four months and includes education in both the UAE and the US. The programme begins in the Middle Eastern country with a focus on space foundations and moves later into more technical topics, covering more than 200 hours of course work. Participants will also complete mentor-guided research projects. Nabil Azar, regional director, Lockheed Martin’s Space System’s Company, said, “This programme brings together emerging Emirati leaders to support their training and development to literally reach beyond the stars.”
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SEPTEMBER 2016