HawaiiDealer

The Official Publication of the Hawaii Automobile Dealers Association

2019 Auto Show Edition

Drumming Up Interest in the Future of Automotive in Hawaii This edition features pictures of the VIP Night, Test Drives, and show-goers enjoying the vehicles on the floor.

See pages 8-23

Also in this Edition...

HADA vice president Eric Fukunaga provided the keynote speech at the VIP Preview Party attended by over 400 dealers, associate members and guests.

See pages 8-13

Electric vehicle test drives were a big part of the show this year.

A gorgeous ’31 Ford approximating one of the logo Product specialists, shown here with Motor Trend officials and colors of title sponsor First Hawaiian Bank greeted showHawaiian Electric Company officials, were flown in from the main- goers this year. land to accompany the 394 test drives, taken by show attendees.

See auto show pages 16-23 See pages 26 & 27

THE ALL-NEW 2019

N O W AVA I L A B L E With a striking new exterior design and refined interior, the all-new 2019 RAV4 has been reengineered and reimagined to be better than ever. Inside, premium materials and advanced tech such as Apple CarPlay ®1 and Amazon Alexa 2 compatibility yield an intuitive interior that’s all about you. Plus, every 2019 RAV4 comes standard with Toyota Safety SenseTM 2.0 3 , Toyota’s latest suite of active safety features to help protect you and your passengers.

VISIT TOYOTAHAWAII.COM /ALLNEWR AV4 TODAY.

1- Apple CarPlay ® is a registered trademark of Apple Inc. Apps and services subject to change at any time without notice. 2- Amazon, Alexa, and all related logos and marks are trademarks of Amazon.com, Inc. or its affiliates. Not all Amazon Alexa skills are available for in-vehicle use. 3- Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. System effectiveness is dependent on many factors including road, weather and vehicle conditions. See Owner’s Manual for additional limitations and details.

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F U E L D I S C O U N T S O F F E R E D AT A L L H E L E A N D PA R T I C I PAT I N G 7 6 B R A N D E D R E TA I L S TAT I O N S .

Hawaii Automobile Dealers Association 1100 Alakea Street, Suite 2601 Honolulu, HI 96813 (808)593-0031 • Fax (808)593-0569

2019-2020 HADA Officers & Directàrs President John Uekawa President-àlect Kenny Ching Vice President Eric Fukunaga àecretary Wayne De Luz àreasurer Bill van den Hurk à àirector Stan Masamitsu Hawaii àirector Joe Hanley Maui àirector Jim Falk Kauai àirector Mike Niethammer àaàu àirector Stan Masamitsu àaàu àirector Michael Stoebner àaàu àirector Heather Cutter àaàu àirector Brad Nicolai àt-àarge àirector

Electric vehicle test drives and classic vehicles made for a unique mix this year Congratulations to all who made this year’s First Hawaiian International Auto Show a success.

The number of pre-production 2020 vehicles provided by automakers for the show floor was extraordinary this year—including the 2020 Ford Explorer, the 2020 Toyota Sequoia, the 2020 Kia Telluride, the 2020 Jeep Gladiator and 2020 Lamborghini Urus.

There also was enthusiasm for the HECO and Ulupono-sponsored electric vehicle test drives. These totaled a whopping 394 drives, by the way, with a significant percentage of drivers asking for email follow-up.

This year’s show featured the unique aspect of one of our HADA members celebrating 100 years in the automotive business in Hawaii with their special 1919 Wailua edition vehicles on the floor, Servco, while at the same time, continuing to introduce hydrogen fuel cell technology.

With the Pali tunnel closed at times for repairs due to rock slides there was a reduced number of Windward car club participants. This late development, right before the days of the show opening, caused Motor Trend to shift all the clubs on to the main floor this year…creating a crowd-pleasing “mad mix” of historically popular classic vehicles displayed next to the new technology-loaded 2019 and 2020 cars and trucks.

This year’s sharply-targeted auto show media buy produced an increase in new car purchase “intenders.” For the data, see the post-show survey report on page 16.

It was indeed a great show this year. HADA extends our deepest gratitude to all the auto manufacturers, auto dealers and dealer ad groups, and our sponsors who made this year’s show such a success.

Marc Cutter àt-àarge àirector Keoni Hansen ààediate Past President

John Uekawa HADA president 2019-2020

Brian Kitagawa

HADA STAFF àxecutiàe àirector Dave Rolf

HawaiiDealer is designed & published by Custom Publishing Design Group, Inc.® 800.246.1637 • www.MyCompanyMagazine.com. To advertise in an upcoming issue contact Sara Russell, 800.246.1637 ext. 315 or e-mail sara@mycompanymagazine.com.

HawaiiDealer is published quarterly by the Hawaii Automobile Dealers Association, 1100 Alakea Street, Suite 2601, Honolulu, HI 96813 Phone: 808 593-0031 Fax: 808 593-0569 Email: drolf@hawaiidealer.com

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VIP Preview Night March 28, 2019 at the First Hawaiian International

AUTO SHOW

L-R, Kahu Kordell Kekoa, Dennis Francis, Lance Mizumoto, Kenny Ching, Eric Fukunaga, John Uekawa, Bill van den Hurk, Mayor Kirk Caldwell, Stan Masamitsu, Keoni Hansen, 2019 Miss Hawaii USA Lacie Choy, Patrick Klein, Dave Rolf

L-R, Barry Asato, Nick Cutter, Mark Juday

Mayor Caldwell (right, with seat belt) and HADA president John Uekawa, (left with buckle) performed the official opening of the show, with the ceremonial unbuckling of the big seat belt.

8

L-R, Greg Sitar, Daryl Masaki, Gail Masaki, Dave Iwasaki

HADA vice president Eric Fukunaga offered keynote remarks.

Kahu Kordell Kekoa offered a traditional Hawaiian Blessing.

The big drum summoned everyone to the stage area for the presentation of the evening’s brief program.

L-R, Dane Shimabuku, Dane Dick, Councilmember Kymberly Pine, Derrick van den Hurk

Honolulu Star-Advertiser Vice President, Advertising, Patrick Klein welcomed everyone as media sponsor of the show, and sponsor of the VIP Preview Night.

Lance Mizumoto, First Hawaiian Bank Vice Chairman and Chief Lending Officer, provided welcome remarks. First Hawaiian Bank is the show’s title sponsor.

L-R, Dany Okamura, Thor Toma, Lance Ichimura, Ken Hashimoto, Leslie Nakashima Irwin Santos, second row far right, and his great team helped with a smoothly-run check-in with name tags for all.

Honolulu Mayor Kirk Caldwell thanked the association for the invitation. Note: HADA HADA president John Uekawa pointed out that HADA, this year, is celebrating its sixtieth year as a trade association.

representatives have been working with Honolulu’s DMV and the mayor’s IT director and staff to launch an online title transfer and registration system for new and used cars this year.

L-R, Alan Ueyoka, Dolly Wong, Tom Williams, Russell Wong, Byron Hansen

9

VIP Preview Night

L-R, Debbie Negrone, Conrad Negrone, Mel Freitas, Werner Umbhau

L-R, John Uekawa, Kenny Ching, Keoni Hansen, Patrick Klein, Stan Masamitsu, Lance Mizumoto

L-R, Tony Souza, Keith Kiyotoki, Chris Villanueva, Harding Parrilla, Vernon Wong, Wes Kimura

Mia Kano and Ron Kano

Andrew Redmann and Conrad Aleks

L-R, Lori Uchiyama, Julie Yamamoto, Micah Smith, Jason Hattori, Ken Shimada

10

L-R, Karen Mizumoto, Kenny Ching, Sandra Tsujimura

Jadine Hirchag and Genelle Soriana

Alvin Moratin and Raquel Moratin

Click, click‌ta ta DUM!

L-R, Mark Caliri, Tony Masamitsu, Masumi Masamitsu, Pete Luke

L-R, Melissa Poblete, Rindy Ito, Craig Ito, Andrew Blaster

Janet Bullard and Patrick Bullard

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VIP Preview Night

L-R, Veronique Nguyen, Jade Mederios, Kellie Nakahura

L-R, Darin Nakakura, Dennis Francis, Lance Takakai

L-R, Kaelyn Okuhata, Ryan Trujillo, Ken Hashimoto

Harold Willis and Keri Willis

12

L-R, Crystal Murakami, Melissa Mackintosh, Karisa Ramolete

L-R, Eric Fukunaga, John Uekawa, Tobi Mayes, Marielle Dunavant

L-R, Jason Dang, Cathy Mizumoto, Wally Chin, Travis Kikuchi

L-R, Luly Cheng, Liz Char, Neill Char

Kimberly Seto and Jimmy Yao

Troy Tanaka and Cheryl Moses

L-R, Chieh Fu Lu, Wes Kimura, Vernon Wong

L-R, Dennis Tengan, Dane Shimabuku, Dane Dick

L-R, Lance Mizumoto, Ayumi Mizumoto, Benjamin Akana

L-R, Andrew Hansen John Harris, Jeff Bell

L-R, Steve Alaimo, Linda Fisher, Bob Laudick, Misty Huihui

Randy Bergsrud and Greg Lelesch

L-R, Mayor Kirk Caldwell, Craig Ito, Rindy Ito, Andrew Blaser

Noreen Reimel and Marcus Reimel

Chris Mills and Keylee Mills

L-R, Jim Woods, Kyle Cambra, Mitchell Hughes, Anthony Baca, Gary Spinella

L-R, James Cavanah, Nick Cutter, Glenn Zuehls, Ron Hansen, Byron Hansen

L-R, Keith Kiyotoki, Vic Angoco, Chris Villanueva

13

Empowering You

Many EVs can go 100+ miles on a full battery.

In Hawai‘i, where the average commute is less than 40 miles, many EV drivers choose to

Drive an electric vehicle to save money and go green

charge at home. There are also many options if charging is not available where you live, or you need a boost on the go.

When charging, keep in mind the differences in charging technology and speed.

LEVEL 2 CHARGE 1 hour = At least 12 miles of range FAST CHARGE 15 minutes = About 43 miles of range HAWAIIAN ELECTRIC FAST CHARGE Visit PlugShare.com for the latest public charging locations Map as of January 2019

PUBLIC DC FAST CHARGE LOCATIONS O‘AHU

Haleiwa - Haleiwa Town Center* 66-145 Kamehameha Hwy. Opening spring 2019 Hawaii Kai - 7-Eleven 515 Pepeekeo St. Honolulu - Hawaiian Electric* 820 Ward Ave. Honolulu - Iwilei Costco 801 Dillingham Blvd.

Kaneohe - Koolau Center 47-388 Hui Iwa St. Kapolei - Kapolei Commons 4470 Kapolei Pkwy.

Pearl City - Times Square Shopping Center* 98-1268 Kaahumanu St. Wahiawa - Dole Plantation 65-1550 Kamehameha Hwy. Waianae - Waianae Mall 96-120 Farrington Hwy.

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Haiku - Haiku Community Center Hana Hwy. at Pilialoha St. Haiku - Haiku Shopping Center* 810 Haiku Rd. Kahului - Dunes at Maui Lani Golf Course 1333 Maui Lani Pkwy.

Kahului - Maui Electric Company* 210 West Kamehameha Ave. Kahului – Queen Kaahumanu Center 275 West Kaahumanu Ave. Kihei – Hope Chapel 300 East Welakahao Rd. Kihei – Piilani Village Shopping Center 225 Piikea Ave. Lahaina – Kaanapali Beach Resort 2525 Kaanapali Pkwy.

Lahaina - Lahaina Aquatic Center 245 Shaw St. Makawao - Kulamalu Town Center 55 Kiopaa St. Makawao - Pukalani Terrace Center 55 Pukalani St Wailuku - J. Walter Cameron Center 95 Mahalani St. Wailuku - Maui County Building 200 South High St. Wailuku - Maui Ocean Center 192 Maalaea Rd. Wailuku - Maui Tropical Plantation 1670 Honoapiilani Hwy.

HAWAI‘I ISLAND

Hilo - Hawai‘i Electric Light* 1200 Kilauea Ave. Kamuela - The Shops at Mauna Lani* 68-1330 Mauna Lani Dr. Keaau - Keaau Shopping Center* 16-586 Old Volcano Rd. Kona - Hawai‘i Electric Light* 74-5519 Kaiwi St. Naalehu - Punaluu Bake Shop* 95-5642 Mamalahoa Hwy. Papaaloa - Papaaloa Country Store* 35-2023 Old Mamalahoa Hwy. Waimea - KTA* 65-1158 Mamalahoa Hwy.

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The 2019 First Hawaiian held March 29-31 at the

a show venue known as “the mo

The EV line-up at the show is shown with the statue Kane. A century ago this area of Waikiki was a vast marshland fed by the life-giving waters of Kane that flowed from its streams and springs. Kane was the Hawaiian god of water and thus human life, and the most powerful of the gods. The waterfall flowing from Kane’s hands is fed by the stream that flows through the Mahealani (the Convention Center’s roof garden) and symbolizes the heavenly origins of humankind’s most precious resource. The Hawaii Convention Center, filled with fine art and murals on its walls, was the perfect venue for 350 examples of automative “art.”

This year’s sharply targeted auto show media buy produced an increase in new car purchase “intenders” Broadcast media buying has become more and more data and targeted-audience driven. This year Ad Strategies, the media buying company for the show, focused on new car purchase intenders—those show attendees who “intend to own a new car in the next 12 months.” The focus this year, thus was shifted from a raw attendance-figure driven media buy to a focus on new-car purchasers.

From the recent post-auto show survey data, along with the historical data, the surveys show the successful results of the shift in that media buy philosophy….

Show Show Show Show

in in in in

2019— 55% of attendees indicated they would own a new car in the next 12 months.

2018— 48% of attendees indicated they would own a new car in the next 12 months.

2017— Did not survey that year 2016–- 40% of attendees indicated they would own a new car in the next 12 months.

This increase in “intenders” corresponds to the positive reports we heard about this year’s auto show being one that had an “enriched” number of car shoppers. Much thanks to all who made this year’s 2019 First Hawaiian International Auto Show such a success.

16

International Auto Show was Hawaii Convention Center—

ost beautiful in the U.S.”

Some 200,000 square feet of gleaming exhibit hall floor, 2 days prior to opening, awaits carpet, show exhibit materials,and 350 gleaming vehicles from the domestic and international auto manufacturers.

A 2020 (preproduction) Jeep Gladiator was complimentary shipped to the show

by Matson. Note: Both Matson and Pasha, longtime HADA associate members, each have provided 6 round trip West Coast to Hawaii slots on their ocean-going vessels each year, for pre-production models and feature vehicles being brought in for the show. The Rubicon is shown here as the KHON news sets up to interview Cutter Jeep representatives Isaac Madrid and Chris Weaver prior to the start of the show. Many auto manufacturers have taken advantage of this special offer.

Motor Trend’s Steve Freeman briefed the HADA board of directors on the arrangements for the test drives. The MidWeek cover story and the Honolulu Star-Advertiser’s colorful multi-page auto section were provided for all board members to review.

17

Aloha Kia owner, Bill van den Hurk is shown on the screen inset being interviewed on the 2020 Telluride (another of the extraordinary preproduction models what were shipped in for the show). In addition to the pre-production Telluride, Kia also sent a 2019 preproduction NIRO EV Crossover.

Motor Trend features editor Scott Evans was flown in to provide insights for the many media interviews.

The oldest car at the show…a 1910 Ford Model T.

Newspaper story and special section coverage included…a cover story in MidWeek, a special multi-page auto section in the Honolulu Star-Advertiser along with several advance newspaper stories. The total broadcast story count for the auto show was 72 stories. With a Nielsen audience count of 719,751 viewers and listeners. Total runtime for stories was 3 hours, 23 minutes and 26 seconds.

KITV reporter MacKenzie Stasko interviews Velocity’s Greg Jackson prior to taking the Lamborghini Huracan for a spin around the block.

The 2019 Ford GT350 Mustang—with Bullit badge, acknowledging a connection to the famed 1968 movie starring Steve McQueen—was of interest to fans of the movie and the Mustang.

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KITV reporter Lei Kaholokula enjoyed a moment with the Shelby Cobra exhibit.

Nissan’s bright NSX drew great crowds.

The show made for a great family outing. Ross Gasper, right, later bought a Toyota 1919 Wailea edition truck he saw for the first time at the show.

Crowds extending back to the ticket booths lined up for the opening hour on Friday.

Nori Fujimoto (2nd from left with family) hit the jackpot at the iHeartmedia tent & won airfare/hotel/ tickets to the iHeartRadio Music Festival in Las Vegas September 20th courtesy of Vacations Hawaii and The Newly Remodeled California Hotel & Casino.

Things turned zany during many of the advance radio show interviews. Here Motor Trend’s Allen Chin, far left, participates in the antics with IHeart’s Island 98.5 morning hosts.

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HawaiiNewsNow’s Billy V interviews Servco’s Kristine Wada, marketing manager, on the HUI car share program.

The classic cars were front and center this year.

Pacific Business News ran an extensive pictorial review on many aspects of this year’s show.

22

Motor Trend’s copyrighted highway carpet helps show-goers navigate 4 acres of gleaming cars and trucks.

GM’s virtual dynamics lab provided a 4D experience.

Servco’s special edition vehicles, created for the company’s 100th anniversary, were a big hit.

The Honolulu Star-Advertiser’s Kyle Galdera’s and Dan Robbins’ feature stories provided outstanding coverage of the show.

The keiki “test drives” were a big hit.

The Auto Show Immersion Report had Hawaii’s show ranking with the U.S. global market shows in “influence” on local market The 2018 McKinsey Report on Hawaii’s auto show, commissioned

by Motor Trend Auto Shows, indicated that Hawaii’s show had influence on its market which was similar to the U.S. “global shows” including New York, Los Angeles, Chicago and Detroit, which collectively showed a 30% “influence” on the cars purchased in those markets. The First Hawaiian International Auto Show’s “influence” on the market level was 28%—closely approximating the large influence experienced by the U.S. global shows. The conclusion could be summed as this: For a regional show—Hawaii’s show produces a level of market influence on new car buyers similar to the global shows.

2019 Miss Hawaii USA Lacie Choy poses with the taiko drummers and the big drum that helped launch this year’s show.

23

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issue date:

ELECTRIC VEHICLE TEST DRIVES

Murry Clay, managing partner, Ulupono Initiative, left, and Alan Oshima, president and CEO of Hawaiian Electric Company stand next to the Jaguar I-PACE Electric Vehicle was was part of the EV test drive line up. HECO and Ulupono Initiative sponsored the test drives at the show this year.

EVs featured in the test drives which launched under the porte cochere were: Nissan Leaf, Toyota Prius Prime, Jaguar I-Pace, Chevy Bolt, Honda Clarity, Mercedes-Benz GLC350c, and a Kia NIRO EV Crossover.

26

Motor Trend officials, Hawaiian Electric Company officials, pose here with test drive product experts from the mainland who accompanied drivers.

The Electric Vehicle Test Drives received extensive media coverage. Here, KHON2 reporter Nikki Schenfeld shoots B-roll for a story she is preparing for the evening news. The short lines for the test drives were filled all the days of the drives.

The Hawaiian Electric Company exhibit featured a Nissan Leaf and information about HECO fast charging stations that are in place around the island.

Some 394 test drives were taken with many drivers asking to be contacted afterwards with a follow-up by email.

27

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