Improving workers’ lives with Fairtrade How Fairtrade is improving the lives of workers even in the midst of a pandemic
Paulina proudly shows off her vegetable garden that feeds the charcoal workers
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Cecile Doll says Jumbo Charcoal has been Fairtrade certified since 2011
airtrade, the logo we often see on our favourite coffee and chocolate packaging, is all about tackling the injustices of conventional trade, which traditionally discriminates against the most vulnerable. Here in Namibia, a group of charcoal harvesters have seen first-hand the benefit of being associated with this global support organisation, especially during a global pandemic. “The aim of Fairtrade is to make sure that the primary producer is benefiting from the product that they make. Fairtrade focuses on the ethical treatment of people, it’s about the producers or harvesters” says Ian Galloway, the Managing Director of Jumbo Charcoal.
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