TRENDING: MULTIGENERATIONAL TRAVEL
Are you seeing a rise in interest for multigenerational travel? It’s one of the fastest growing travel trends for 2025.
According to a 2023 Family Travel Association (FTA) Annual Family Travel Survey of 3,300 parents and grandparents:
54% of the grandparents surveyed said they plan and organize multigenerational travel experiences
As many as half have taken a multigenerational trip in the past three years
40% plan to take a multigenerational trip in the next three years
A great way to bond as a family
was reported as the top reason why they take multigenerational trips
Collette has been family owned since its founding in 1918. Today, Jaclyn Leibl-Cote is only the 4th CEO in the company’s history, making Collette one of the rare companies to successfully transfer to the 3rd generation of leadership. That’s why we know how important it is to travel as a family.
Land-based safaris are epic but water safaris are “a whole other level”
BY CINDY SOSROUTOMO
TORONTO Every once in a while in travel, a ‘soul-changing ‘experience comes along that stays with you forever. For Moira Smith, Goway’s VP Africa and Asia, one of these moments came while sitting in a canoe, meandering down the Zambezi River in Zambia.
“I’ll never forget my first canoeing safari in the Lower Zambezi. It left an indelible mark on my soul and remains one of my favourite places in Africa,” she tells Travelweek.
Although not what initially comes to mind when one thinks of an African safari, water-based safaris are considered one of the best ways to experience authentic Africa and view incredible wildlife in their natural habitats. Picture zebras pausing for a drink on the riverbank, hippos peeking above the surface of the water, and crocodiles lazily swimming downstream, all while seated comfortably – and safely –within the confines of a small boat, pontoon or canoe. In contrast, game drives on land – usually in a 4x4 land cruiser or tour van – can be dusty, bumpy and fast-paced, with the roar of the engine often scaring animals out of sight.
“Viewing wildlife from the water level offers intimate and peaceful encounters. With water safaris, you gain access to areas that vehicles can’t reach, plus they are excellent for photography,” says Smith. “The raw wilderness, sense of adventure and golden afternoon light reflecting
off the water create an African safari experience that’s simply magical.”
Meghan Verbeek, Intrepid Travel’s Wildlife Specialist, is also a big fan of water-based safaris, calling them “a whole other level” compared to land ones.
“Unlike land safaris where long drives and vast landscapes can mean more distant sightings, water safaris provide an intimate, up-close view of nature in its purest form,” she says. Calling out two soul-changing experiences in particular – spotting monkeys mid-leap while speeding up Borneo’s Kinabatangan River, and drifting silently through the Okavango Delta, just inches from wildlife – Verbeek insists: “Experience both and thank me later.”
WHERE TO GO AND WHEN
Of course, water-based safaris aren’t limited to just Africa. Wildlife viewing from a boat or water craft can be enjoyed in countless destinations around the world, from Antarctica and Costa Rica, to the Galapagos, Norway and Australia. But for
Verbeek, she recommends two in particular for their incredible wildlife.
“Borneo’s Kinabatangan River offers one of the highest concentrations of wildlife, where proboscis monkeys, macaques and even wild orangutans and pygmy elephants can be spotted,” she tells Travelweek. “Meanwhile, Africa’s Chobe National Park boasts the largest elephant population on the continent, making it a prime destination for water safaris.”
As for when to go on a waterbased safari, it will depend on the destination. Verbeek’s biggest tip is to research local weather and what to expect during the different seasons.
“Typically, during rainy season, most animals will be harder to spot as they take shelter and move away from large water sources,” she says.
If you were to ask Goway’s Smith when to go on a water-based safari, she’d tell you that there’s no bad time, just “different” times.
“For example,” she says, “in the dry season in Southern Africa, which runs from May to October, lower water levels in some areas make wildlife
Canoeing in the Lower Zambezi
easier to spot along riverbanks. Meanwhile, the green season from November to April is perfect for ‘mokoro’ (traditional dug-out canoe) safaris as water levels are higher and there are abundant opportunities for bird watching. Plus, this period often has better value with lower rates.”
For year-round game viewing, Smith also recommends the Kazinga Channel in Uganda, known for having one of the world’s largest concentrations of hippos and countless Nile crocodiles.
WHAT TO EXPECT ON A WATER-BASED SAFARI
No two safaris are the same, which is why both Smith and Verbeek recommend doing ample research to find one that includes suitable accommodations and water/land transport for each comfort level. As Smith notes, some guests may feel uneasy canoeing past hippos and crocodiles, which is why Goway offers a pontoon alternative for greater comfort and stability.
When booking with Intrepid, Verbeek says transport varies from experience to experience. For example, in Borneo, guests will board a simple wooden speedboat to sail into the forest, whereas in the Okavango Delta they will travel in a mokoro for a water-level exploration of the area. A traditional flat-bottom barge is used to sail the waterways of Madagascar, while a solar electric boat with seating along the edges
affords ample viewing of crocodiles and birds in Australia.
As for what wildlife to expect while on a water-based safari, Verbeek says the sky’s the limit – literally.
“In Costa Rica’s Tortuguero National Park, you can see over 300 bird species, turtles, otters and manatee. When you’re in Botswana’s Chobe National Park, expect to see elephants, antelope and warthogs. South Africa’s St Lucia Estuary is amazing for hippos, while in Australia’s Daintree Rainforest, you’ll see crocodiles, birdlife, snakes, frogs and beautiful fish,” she says. “Exploring these landscapes from the water provides a unique and immersive way to witness nature at its most raw and breathtaking.”
WHAT TO BOOK
If Africa is top of mind, Goway offers a wide selection of customizable itineraries that combine land-based safaris with walking- and water-based ones. Itineraries include mokoro experiences in Botswana’s Okavango Delta, canoeing in the Mana Pools of Lower Zambezi, sunset cruises on the Chobe River, as well as small boat and tender excursions on Lake Kariba, located along the border between Zambia and Zimbabwe.
Smith recommends Goway’s nine-day ‘Best of Zambia: Livingstone, South Luangwa & The Lower Zambezi,’ which includes river canoeing as well as visits to Victoria Falls and Kawaza Village and stays at Luangwe River Camp and Tongabezi Safari Lodge. For an unforgettable family safari
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complete with a mokoro experience in the Okavango Delta, Smith suggests the nine-day ‘Ultimate Botswana Family Safari’ featuring once-in-alifetime highlights like the zebra migration in Makgadikgadi Pans National Park and safari game drives in Moremi and the Savute areas.
Equally diverse is Intrepid’s portfolio, featuring water-based safaris in Borneo, Kenya, Botswana, Costa Rica, South Africa, Madagascar and Australia. Verbeek says Intrepid’s 10day ‘Classic Borneo’ is a must-book for its cruise along the Kinabatangan River, a protected forest reserve and home to some of Borneo’s highest concentrations of wildlife. “Wild elephants seldom reveal themselves but crocodiles, wild orangutans and kingfishers are more easily seen, as well as proboscis monkeys and long-tailed and pig-tailed macaques,” she says.
In Africa, Verbeek recommends Intrepid’s nine-day ‘Botswana Highlights,’ which includes a river cruise in Chobe National Park, home of the largest population of elephants in the continent. “A river cruise here will get travellers up close to large families of elephants crossing the banks, drinking and playing in the water. It’s also ideal for spotting bird life such as saddle-billed storks, malachite kingfishers, fish eagles and beautiful bee-eaters,” she says.
For more information go to goway. com and intrepidtravel.com
G Adventures hosts agent appreciation event with game-themed ‘G’evening with Friends’
BY ANNIE CICVARIC
TORONTO Travel community and media partners took a break to shake off the cold and snow last week to attend the G Adventures game-themed event, ‘G’evening with Friends,’ held at the Storys Building in downtown Toronto.
With a ‘sea of purple’ dress code request, it was clear that guests were in for a fun-filled night in true G style.
The G Adventure team was easily visible in their shiny purple sequined jackets. The purple-inspired gin cocktails, trivia games and a firebreathing saxophone player, Andre, enhanced the evening’s theme –that and the promise of ‘no long speeches’ this year.
“We love our travel agents,” said David Green, VP Customer and Sales Operations & Managing Director Canada, as he welcomed attendees. “Thank you to our travel agent community. As you know, we cannot do what we do without you.”
On that note, he added: “We’re a Canadian company, and we’ve always been a brand that associates itself with travel agents.”
These days the community tourism and small group travel pioneer offers 12 travel styles and 850 trips worldwide, curated to give travellers “unique and immersive experiences,” said Green.
On hand to celebrate the agent appreciation evening were topranked destination partners including PromPeru, ProColombia, Visit Costa
Rica, Visit Jordan Tourism, Tourism Ireland and Cuba Tourist Board.
“With all our new trips and travel styles, we’re working with our agents to keep them up-to-date with everything new. There is a high demand for community-based travel, with Canadians seeking new and alternative experiences,” said Green.
“When they book through G Adventures, they aren’t just supporting community tourism in the destination their customers visit; they are supporting a Canadian business founded in Canada 35 years ago, with our best years ahead of us, thanks to our travel agent community,” he added.
This year is the most significant product launch in G Adventures history, with over 200 new trips for 2025.
Many of these new trips focus on helping travellers explore new regions of destinations, with fewer tourists and more significant interaction with local communities.
But the evening was not just about community celebration. The event also focused on giving back and supporting the Planeterra Foundation through a fundraising component. G team members were on hand to assist with raffle tickets sold throughout the evening, collectively raising over $3,610.
The event wrapped up with raffle trip giveaways and prizes for the trivia winners. One particularly lucky travel advisor, Orangeville, ON-based Beverly Edgar from The Travel Agent Next Door, doubled her wins with a trip to Peru and also securing a spot at the GX summit in Jordan this September.
David Green, VP Customer and Sales Operations & Managing Director Canada (right) leads the G team at the ‘G’evening with Friends’ agent appreciation event in Toronto
Goway’s Egypt bookings up 250%: “It’s
clear that
confidence
is
being restored”
BY KATHRYN FOLLIOTT
TORONTO Rising tensions anywhere in the world almost always impact neighbour countries, a frustrating state of affairs for anyone selling travel.
In the case of Egypt, many would-be visitors have shied away ever since conflict broke out next door.
Now that tensions are easing and there’s a real possibility of a return to peaceful times, travellers are coming back to Egypt, in droves. For Goway, bookings for Egypt – from November 2024 to January 2025 – have ramped up an incredible 250% year over
year, says Moira Smith, Goway’s VP Africa & Middle East.
“Travellers are big on Egypt once again. Travellers often had misconceptions about the safety of Egypt throughout the Isreal Gaza conflict, and it is clear that confidence is being restored,” she tells Travelweek.
Read on for more of our Q&A with Smith.
Egypt has made a spectacular comeback for Goway. Can you tell us more?
perceptions and positive news such as the ceasefire.”
Are easing tensions in the Middle East a big reason why Egypt is trending again?
“Easing tensions in the Middle East, particularly the ceasefire, have played a significant role in boosting Egypt’s appeal as a travel destination.
“While Egypt has seen a steady demand despite regional instability, other destinations like Dubai have also shown resilience and maintained strong tourism numbers, in fact right through the Middle East conflict. We are seeing interest in Jordan rising but not at the same rate as Egypt. Interesting to note that our Morocco bookings, whilst strictly speaking not the Middle East, are up 45% over the same period last year.”
Starting in fall 2023 and continuing through much of 2024, travel visas for Egypt no doubt impacted demand. Where do things stand now?
WE ARE CONVERTING AT A MUCH HIGHER RATE.
“What is interesting to note is that leads over the same period are up 60%, whereas bookings are up 250%. We are converting at a much higher rate and I think that is reflecting increased consumer confidence in travelling to Egypt, possibly due to improved safety
“The good news is that visas for Canadians can be obtained online pre-departure, or on arrival at Cairo for a cost of US$25. In fact, it’s really easy for our passengers to get their visa on arrival as all our passengers are met before immigration and baggage collection, and our on-theground team facilitate all aspects of arrival including obtaining the visa.”
For more details see Goway.com.
Luxor, Egypt
DESTINATIONS
Dubai saw a 9% year-over-year increase in tourism, welcoming 18.72 million visitors in 2024, surpassing its 2023 record. Growth was driven by global campaigns, major events, and infrastructure projects like Al Maktoum International Airport’s expansion. The hotel sector grew with new openings, reaching 154,016 rooms. Key events, including GITEX Global and the Dubai Shopping Festival, attracted millions. Future plans include AI-driven tourism experiences, Dubai Metro’s Blue Line extension, and further hospitality investments to enhance the city’s appeal.
VisitBritain forecasts a rise in inbound tourism for 2025, with international visitor spending expected to hit £33.7 billion, up 7% from 2024. The UK anticipates a record 43.4 million visitors, with the U.S. remaining the top market. Tourism Minister Sir Chris Bryant reaffirmed the goal of 50 million visitors annually by 2030. CEO Patricia Yates highlighted tourism’s economic impact, emphasizing competitive global positioning. VisitBritain’s ‘Starring GREAT Britain’ campaign promotes UK destinations through film and TV tourism.
TRENDS
Expedia Group’s new report, Decoding the Travel Advisor Client, provides key insights for travel advisors. The study reveals that Canadian travellers prioritize special offers more than the global average when choosing an advisor. They are also more likely to book flights through their advisor. Exceptional customer service and strong communication drive loyalty, with 50% of Canadians sticking with the same advisor for five years—higher than the 38% global average.
AIRLINES
Air India and Lufthansa Group are expanding their codeshare partnership, adding nearly 60 new routes across 12 Indian and 26 European cities. Air India now partners with Austrian Airlines and expands agreements with Lufthansa and SWISS, bringing total codeshare routes to almost 100. Lufthansa Group customers can connect to 15 Indian cities, while Air India gains access to 26 European and 3 American destinations. Frequent flyers continue earning benefits, and more destinations will be added over time.
Bath, England Palm Island, Dubai
Strawberry farm, rural India
Sunwing Vacations will protect commission on all cancelled Sunwing flights Feb. 17
- 21
TORONTO Sunwing Vacations will protect travel advisor commissions on all Sunwing Airlines cancelled flights scheduled to depart Feb. 17 - Feb. 21.
Travelweek heard from travel advisors concerned about commission protection in the wake of Sunwing’s cancellations at Toronto Pearson Airport earlier this month.
Sunwing’s Deana Murphy, VP, Trade Sales & Business Development, has now issued a letter to Sunwing’s valued travel advisor partners, read on for more:
“This past week has brought tremendous operational challenges for air carriers across the country, including Sunwing Airlines. It began with the extreme winter weather events experienced in cities across Canada which broadly affected airport operations, both locally and in destination, and air carriers’ flight plans.
“The significant weather disruptions also severely limited Sunwing Airlines’ ability to reposition aircraft and crew to other airports to help alleviate the backlog in flights, and adversely limited the ability to reprotect passengers on alternate carriers given widespread flight cancellations.
“Further operational complexities were brought on due to the temporary closure of Toronto Pearson International Airport on February 17, 2025 due to a runway incident, in which several air carriers were required to divert to other
eastern Canada gateways during this time, followed by the subsequent and continued closure of two runways at Toronto Pearson.
“The safety and comfort of our travellers is imperative, so to prioritize the safe return of our mutual customers currently delayed in multiple destinations down south, Sunwing Airlines made the difficult but essential decision to cancel flights from several gateways to redirect their resources to focus on bringing them home as quickly and safely as possible.
“While we never want to disrupt our customers’ vacation plans, ensuring those currently in destination have proper accommodation and arrive home safely takes precedence.
“We understand the impact of these cancellations on our customers but also recognize these circumstances have led to our travel advisors stepping in to support them day and night – and we are sincerely grateful.
“Sunwing Vacations will be protecting travel advisor commissions on all Sunwing Airlines cancelled flights scheduled to depart between February 17th and February 21st.
“The travel advisor community is essential to our success in making vacation dreams come true for our customers. At Sunwing Vacations, we know how important our customers’ vacations are to them, and the invaluable role their travel advisors play. We want to express our deepest apologies for the inconvenience these cancellations have caused, and sincerely thank our valued travel advisors for the graciousness and support they’ve shown during this challenging time.”
ACV’s 2025 Asia, South America, Oceania & Beyond Toolkit now available
MONTREAL Air Canada Vacations has launched its 2025 Asia, South America, Oceania & Beyond Travel Agent Toolkit, featuring an expanded portfolio of destinations and cruises across Asia, Australia, New Zealand, Morocco, Dubai and Central and South America.
The resource is designed to support travel professionals, simplifying trip planning while showcasing ACV’s latest itineraries and offerings.
ACV is celebrating its 50th anniversary this year with special savings, a trivia contest for agents and more. The company’s longevity and success have been possible thanks to the invaluable support of its trade partners, says Erminia Gallina, ACV’s Director of Sales.
“We’re thrilled to introduce our 2025 Asia, South America, Oceania & Beyond Travel Agent Toolkit as we celebrate 50 years of making travel dreams come true,” said Gallina. “This resource reflects our commitment to supporting travel agents with innovative tools to inspire their clients and streamline the planning process. It also helps advisors navigate our expanded product offerings and discover efficient ways to search, sell, and book with ease.”
NEW FOR 2025
The latest edition introduces 100+ curated tour packages and cruises, with new destinations including Morocco, Brazil, Costa Rica, Australia, New Zealand, South Korea, Thailand, India, and China, with Chile coming soon.
Travellers can choose from guided, and self-guided experiences, with English-speaking guides available for all tours and French-speaking guides for select destinations like Japan, South Korea, and Thailand.
The toolkit offers easy access to detailed itineraries through direct links.
The toolkit also includes planning guides and the ‘Flying at a Glance’ overview, which highlights nonstop flights from Toronto to Brazil, Argentina (via Brazil), Chile, Colombia, and Mumbai. Montreal now offers direct flights to Brazil and Colombia, while Vancouver adds new routes to Beijing, Auckland, and Manila. There are also connections available from over 50 Canadian airports.
In addition, the toolkit provides a summary of ACV’s offerings, including car rentals, Aeroplan, travel protection, the Vacation and Cruise Promises, and the ACV&ME Rewards program.
For cruise enthusiasts, the updated toolkit also features top cruise options across Asia, Oceania, Central and South America, and the Middle East, providing flexible Flight and Cruise packages.
The Asia, South America, Oceania & Beyond Travel Agent Toolkit was unveiled at ACV’s Dream Bigger, See the World Cinema Event, hosted by Air Canada and Air Canada Vacations. The week-long series of events saw more than 400 travel professionals in attendance plus partners including Visit Australia, Celebrity Cruises, Visit Ireland, TripOppo, and Arabian Adventurers.
To download a copy of ACV’s Asia, South America, Oceania & Beyond Toolkit click here.
Air Transat signs interline agreement with Air Europa, annualizes Martinique route
MONTREAL Air Transat has signed a new interline agreement with Spainbased airline Air Europa.
The collaboration, says Transat’s Sebastian Ponce, Chief Revenue Officer, will expand connectivity between Canada and Spain and further strengthen Air Transat’s presence in the Spanish market.
The partnership will allow Canadian travellers to enjoy seamless access to several Spanish destinations including Bilbao (BIO), Ibiza (IBZ), La Coruña (LCG), Las Palmas (LPA), Palma de Mallorca (PMI), Tenerife (TFN) and Vigo (VGO), via Air Europa’s hub in Madrid (MAD).
Features of the agreement include single-ticket check-in for the entire journey, luggage checked through to the final destination, and protection in the event of delays or cancellations. Interline flights are now available for booking.
“This partnership underscores the significance of the Spanish market within our network and our commitment to offering practical and diverse travel solutions. Spain is an essential destination for North American travellers, and this collaboration with Air Europa strengthens our ties with the country while enhancing the overall travel experience,” said Ponce.
MONTREAL-FORT-DE-FRANCE
In other Air Transat news, the airline is going year-round with its MontrealFort-de-France route.
In addition to winter flights offered up to four times a week between Montreal and Martinique’s capital city, a summer flight has been added every Saturday, from June 7 to Oct. 25, 2025.
Said Ponce: “Following the recent addition of Liberia, Costa Rica, to our summer destinations, we are now annualizing our route to Fortde-France. This strengthens our presence in the Caribbean and optimizes the use of our fleet.”
Powell hired as President of AmaWaterways
AmaWaterways has made a major addition to its executive team.
As of Feb. 17, Catherine Powell has been appointed President of the river cruise company. Working alongside co-founders Rudi Schreiner and Kristin Karst, Powell will report directly to Schreiner, with an eye to maintaining continuity in the company’s strategic direction, and ensuring a collaborative approach to leadership.
Karst will continue her role as co-owner and co-founder while also taking on the position of Chief Brand Ambassador.
Powell’s extensive travel industry experience includes 15+ years at The Walt Disney Company. Most recently, she served as Global Head of Hosting at Airbnb.
“I am thrilled and honored to join AmaWaterways as its new President. The company’s commitment to exceptional guest experiences, innovation, and sustainability aligns perfectly with my own values and vision for the future of travel,” said Powell.
WestJet to launch nonstop service between Halifax and Amsterdam
CALGARY WestJet is packing its bags and heading to Amsterdam, with new service out of Halifax starting this May.
Operating through the airline’s 2025 summer schedule, the new nonstop service between Halifax Stanfield International Airport (YHZ) and Amsterdam Airport Schiphol (AMS) will run six-times weekly beginning May 29, 2025.
This marks the first time WestJet will operate between Amsterdam and Halifax, contributing to a 97% increase in the airline’s transatlantic seat capacity from Nova Scotia compared to last year.
“WestJet’s new service between Halifax and Amsterdam opens the door for record growth in Nova Scotia through vital investment that
strengthens connectivity to Europe, furthering tourism and economic opportunities,” said Jared MikochGerke, Director of Alliances and Airport Affairs, WestJet. “We’re excited to see the stories that will unfold as travellers from both regions connect and discover the unique charm of these vibrant cities.”
Through WestJet’s longstanding codeshare agreement with KLM, passengers will have access via AMS to multiple cities across Europe, plus the convenience of a single check-in experience, through checked baggage and the ability to interact with WestJet Rewards throughout.
The new Amsterdam service is just one of many new direct services launching this spring for WestJet. In 2025, the airline will fly to more transatlantic destinations from YHZ than ever before, offering service to Paris, London, Dublin, Edinburgh and now Amsterdam.
PASSENGERS WILL HAVE ACCESS VIA AMS TO MULTIPLE CITIES ACROSS EUROPE.
WestJet launches non-stop service to Amsterdam for summer 2025
Catherine Powell PEOPLE
Guests of the Majestic Elegance Costa Mujeres Club can revel in adults-only pools and beach areas, access to exclusive lounges, butler service, and even a two-storey oceanfront plunge pool suite offering over 1,000 square feet of pure elegance for those seeking unmatched luxury.
Majestic Elegance Costa Mujeres offers tranquility and convenience
Majestic Elegance Costa Mujeres offers a blend of sophistication and modern design, making it an ideal destination for both first-time visitors and Caribbean enthusiasts, says Transat.
Opened in 2019, the five-star all-inclusive resort is located in the picturesque Costa Mujeres area, approximately 20 minutes north of Cancun.
Accommodations: The resort features 570 rooms divided into two main sections:
• Family Section: Accommodations suitable for guests of all ages.
• Elegance Club: An exclusive area designated for adults only (18+), offering enhanced amenities and services
Elegance Club Benefits: Guests opting for the Elegance Club enjoy the Majestic Supreme Service, which includes:
• Seven private swimming pools
• Exclusive beach and pool areas equipped with Bali beds
• Personalized check-in with butler service
Amenities and Services: Guests can enjoy a variety of facilities, including:
• Multiple restaurants and bars offering diverse culinary experiences
• Swimming pools and a pristine white sand beachfront
• Fitness centre and spa services
• Entertainment programs and activities suitable for all ages
Location: Situated in Costa Mujeres, the resort is approximately 35 km from Cancun
International Airport and about 17.7 km from downtown Cancun, providing guests with both tranquility and convenient access to local attractions. Other highlights include:
• Luxury All-Inclusive Experience – Enjoy gourmet dining, premium drinks, 24-hour room service, and top-tier accommodations with stunning ocean or swim-up views
• Adults-Only Elegance Club – An exclusive section offering private pools, butler service, and VIP beach access for a more luxurious and tranquil experience
• Swim-Up Suites & Jacuzzi Rooms – Many rooms offer direct pool access or private outdoor jacuzzis for an indulgent stay
• World-Class Dining Options – Multiple à la carte restaurants serving international cuisines, including steakhouse, seafood, and gourmet options
• Expansive Pool & Beach Areas – Multiple pools, Bali beds, and a pristine, uncrowded white-sand beach with crystal-clear waters
• High-End Spa & Wellness Centre – Full-service spa with hydrotherapy, massages, and beauty treatments for ultimate relaxation
• Entertainment & Activities – Live music, themed nights, water sports, and fitness classes provide endless fun for all guests
Register now for Brand USA’s 2025 ‘Sell Your Way to the USA’
TORONTO The selling season for Brand USA’s 2025 ‘Sell Your Way to the USA’ incentive program is in full swing, in collaboration with Travel Nevada, Travel North Tahoe, Visit Reno, Utah Office of Tourism, Visit Salt Lake, Visit Seattle and Travel Oregon.
The popular program will see 12 Canadian travel advisors earn a spot on an exclusive FAM trip this year with Brand USA and the seven U.S. destination partners.
Agents will earn points for bookings made during the selling period, Jan. 15 – March 31.
Agents earn 1 point for every roundtrip Air Canada return airfare booked to the U.S.; 1 additional point for PNRs that include Seattle, Salt Lake City, Portland or San Francisco; 1 additional point for land packages (hotels, tours, or sightseeing) booked within the participating partner destinations; and 1 additional point for completing a badge on the Brand USA Discovery Program featuring a destination partner.
The top 12 selling agents (three for each FAM itinerary) with the most points will win a spot on one of the four self-guided (or selfdriven) FAM trips.
The FAM package includes roundtrip Economy Class airfare with Air Canada from a major Canadian hub, and a land package (accommodation, rental car if required, activities and select meals).
“This year, we’re excited to announce this incredible collaboration between our valued USA destination partners, Brand USA and Air Canada,” said Corey Marshall, Director of Canuckiwi Representation. “With 12 exclusive spots available, this is a golden opportunity for Canadian travel agents to showcase their expertise, sell the USA, and experience these amazing destinations firsthand.”
Marshall adds that the program provides agents with the chance to sell the U.S., elevate their travel expertise and experience four of its most iconic destinations firsthand.
To join the program, agents need to register by March 15 by submitting their name, agency and contact details via the registration link or by emailing Peri McCardle at Canuckiwi (peri@canuckiwi.com). Upon registration, full program details and a tracking sheet will be provided.
Winners will be announced April 11. For more details or to register click here.
THE TOP 12 SELLING AGENTS WITH THE MOST POINTS WILL WIN A SPOT ON ONE OF FOUR FAM TRIPS.
Globus family of brands ramps up Canadian trade support
The Globus family of brands has expanded and enhanced its sales team to better serve Canadian travel advisors.
Denise Harper has been promoted to managing director, Canada sales, overseeing national and regional partnerships at the head office and consortia levels.
Billy Stewart has been named national trade sales manager, taking full accountability for Canada’s Business Development Manager (BDM) team.
The company’s field team has also added two new BDMS: Gina Goranson (British Columbia) and Elaine French (Ontario). This brings the total to seven BDMs serving partners nationwide.
In addition, two new inside sales account managers have been added: Joanne Fillion (Central & Western Canada) and Danielle Friel (Ontario, Quebec & Atlantic Canada). Fillion and Friel will work closely with the BDM team to assist agencies and sales and marketing efforts, onboard new advisors and provide essential tools to help Canadian travel advisors grow their business.
Denise Harper PEOPLE
5Continents launches Coffee Talks sessions for travel agents
TORONTO 5Continents is inviting travel agents to grab a cup o’ joe with a new series called Coffee Talks with 5C.
Hosted twice a month on Wednesdays via Facebook Live, these live sessions will bring together destination partners to share insider knowledge, expert tips and key insights to help agents sell with confidence.
Each session will highlight top destinations, off-the-beaten-path experiences, cultural dos and don’ts as well as unique services available to travellers. Following the inaugural session on Feb. 19, the schedule is as follows:
• March 5: Costa Rica
• March 12: Swan Hellenic
• March 19: South Africa, Zimbabwe, Botswana
• April 9: Italy Tailored-Made
• April 23: Kenya, Tanzania
• May 14: Scotland
• May 21: Groups in Italy
• June 4: Greece
• June 18: UK, Spain
“We’re excited to create a space where travel agents can engage directly with destination experts,” said David Boigné. “These sessions will be interactive, informative and a great way to stay ahead of industry trends.”
Tune in to The 5C Club Live on Facebook to watch.
Royal Caribbean Introduces Legend of the Seas, Third Icon Class Ship
MIAMI Royal Caribbean International has announced the name and itinerary lineup for its third Icon Class ship, Legend of the Seas.
Currently under construction in Turku, Finland, the highly anticipated vessel will set sail year-round from Fort Lauderdale, Florida, starting in November 2026, offering six-night Western Caribbean and eight-night Southern Caribbean itineraries.
Before making its Caribbean debut, Legend will embark on summer voyages in Europe, featuring sevennight Western Mediterranean cruises from Barcelona beginning in August 2026.
Travellers will have access to Royal Caribbean’s award-winning private destination, Perfect Day
at CocoCay, on every Caribbean voyage. Additional stops will include sought-after destinations such as Aruba, Jamaica, and Curaçao, offering a blend of adventure, culture, and relaxation.
The Legend of the Seas will continue Royal Caribbean’s trend of innovative ship design, featuring eight distinct neighbourhoods, more than 40 dining and bar options, and a mix of thrilling and relaxing experiences. Guests can expect to enjoy signature Icon Class highlights such as Crown’s Edge, a combination skywalk, ropes course and thrill ride; Category 6, the largest waterpark at sea; and a selection of seven pools, including Royal Bay, the largest pool at sea. The ship will also include Surfside, a family-focused neighbourhood with dedicated amenities and accommodations like the Ultimate Family Townhouse, a three-storey suite designed for multigenerational travellers.
THE SHIP WILL SAIL YEAR-ROUND FROM FORT LAUDERDALE.
Legend of the Seas
Air Canada posts record-setting results for Q4, FY 2024
MONTREAL Air Canada has reported record operating revenues of $5.404 billion for Q4 2024, up 4% year over year, and $22.255 billion for the year, up 2%.
The airline also achieved record annual revenues in 2024 of $22.3 billion on a 5% increase in capacity over 2023.
“We executed our plan, making adjustments where necessary, achieving nearly $3.6 billion in annual adjusted EBITDA and free cash flow of $1.3 billion. We also bought back for cancellation over 20 million shares in 2024 and over 15 million more in early 2025, completing the normal course issuer bid program we announced in November. We safely transported about 47 million passengers during the year, and I thank all Air Canada employees for their dedication to serving our customers with glowinghearted hospitality,” said Air
Canada’s President and CEO, Michael Rousseau.
He continued: “2024 allowed us to demonstrate the wide-ranging strengths and adaptability of Air Canada. We adapted to market conditions and nimbly adjusted our network during the year. We were pleased to achieve a new contract with our pilots with limited disruption. We also enhanced the customer experience through improved operations, including an eight-point gain in on-time performance over 2023 and ongoing fleet, product, technology, and airport investments.
“We are well positioned with a solid year behind us to leverage our competitive advantages, including our iconic brand, premium products, and global network, and to continue delivering on our plans. Our team has consistently proven its discipline, and we will continue to navigate uncertainty and external pressures with prudence and decisiveness. The demand environment remains favourable. We remain agile and responsive in our dynamic aviation industry and are prepared to adapt promptly to any changes or challenges that may arise.”
WE ARE WELL POSITIONED WITH A SOLID YEAR BEHIND US.
Virgin Atlantic and WestJet announce expanded codeshare
TORONTO Virgin Atlantic and WestJet have expanded their codeshare agreement, effective March 30, 2025.
Coinciding with Virgin Atlantic’s route launch between Toronto Pearson International Airport and London Heathrow Airport, the partnership will provide connections to the UK via Toronto for 13 gateways across Canada, including: Calgary (YYC), Edmonton (YEG), Vancouver (YVR), Winnipeg (YWG), Ottawa (YOW), and more.
The two airlines will be conveniently co-located at Toronto Pearson’s Terminal 3, where Virgin Atlantic will partner with the Greater Toronto Airports Authority (GTAA) and Canada Border Services Agency (CBSA) to support customer connections onwards via eligible cities. Customers will easily be able to transfer through Toronto Pearson without having to collect and re-check their baggage to their final destination.Virgin Atlantic will launch its Toronto route next month, marking the first route to Canada in more than a decade. The route reinforces the airline’s commitment to the Indian subcontinent and its third largest market with onward connectivity for Canadians travelling to Delhi, Mumbai and Bengaluru, as well as Dubai, the Maldives, Cape Town and Johannesburg via London Heathrow.
The first phase of the agreement will allow Canadian customers booking through Virgin Atlantic to connect from their preferred city on a WestJet flight via Toronto Pearson onwards to London with Virgin Atlantic on one ticket. Cities include Calgary, Edmonton, Vancouver, Winnipeg, Ottawa and more.
Flights are now on sale, for tickets to London Heathrow via Toronto (YYZ) commencing March 30, 2025.
Loyalty partnership program benefits across both Virgin Atlantic Flying Club and WestJet Rewards are expected to roll out later in the year.
To support its strategic growth in Canada, Virgin Atlantic appointed Canada Country Manager Stephen Goulding in January 2025.
New marketing assets from Collette help advisors promote Small Group Explorations
MISSISSAUGA Collette has a new suite of marketing assets for travel advisors, focused on the company’s popular Small Group Explorations product line.
These assets promote the Small Group Explorations portfolio and aim to assist advisors in engaging culturally curious clients looking for a travel experience full of depth, richness and human connection, said Brett Walker, Collette’s GM, Canada.
“We are committed to supporting our travel advisor partners by providing them with high-quality marketing materials that make it easier to sell confidently,” said Walker. “These new assets are designed to
Exotik Journeys’ FAM trip to Jordan, held from Feb. 3-10, 2025, highlighted the country’s most iconic historical, cultural and natural sites. Beginning in Amman, the trip visited Mount Nebo, Madaba, Petra, Wadi Rum, Aqaba, the Dead Sea and Jerash. Royal Jordanian provided international flights. More educational trips and opportunities are in the pipeline, says Exotik Journeys.
help advisors showcase the unique benefits of Collette’s Small Group Explorations product line, ultimately driving more bookings and enhancing client satisfaction.”
Available assets include:
• Collette Connection: Free-to-use program allows travel advisors to send the new Explorations guide (as well as other print brochures) directly to their clients with a personalized letter with the advisor’s call to action
• Video Content: Engaging videos that highlight the immersive experiences of small group travel, perfect for sharing on websites, email, and social media
• Editorial Content: Inspirational articles created by Collette’s inhouse team highlight vendors, experiences, and exclusive moments on tour
• Explorations Info Guide: Bitesized digital guide provides quick insights for clients on what Collette’s Small Group Explorations product line offers
• Social Media Tiles: Ready-to-use social media images help advisors promote small group travel on various platforms.
Marketing assets can be accessed through the Marketing Resources section of the Travel Advisor Portal: gocollette.com/travel-advisors.
Porter to launch nonstop service between Montreal and New York-Newark
TORONTO Porter Airlines is spreading its wings even further in the New York area with the addition of a new nonstop route connecting Montreal and Newark.
Service between Montréal Trudeau Airport (YUL) and Newark Liberty International Airport (EWR) begins June 1, 2025, with one daily roundtrip flight. This will increase to two times daily for the peak summer season.
Flights will be operated on Porter’s 78-seat De Havilland Dash 8-400 aircraft featuring no middle seats, free premium snacks and complimentary beer and wine in glassware. Passengers purchasing the PorterReserve fare also enjoy enhanced legroom, priority check-in and boarding and checked bags included.
The new route expands Porter’s presence at Newark, joining the airline’s existing service to Billy Bishop Toronto Airport (YTZ) and Ottawa International Airport (YOW). The Newark route also complements a new Toronto Pearson-LaGuardia route starting this spring. Several connections to Porter’s domestic network are available via Montreal, including Vancouver, Calgary, Edmonton and Halifax. In addition, these new flights are timed to enable connections to partner Air Transat’s European network beyond Montreal.
For more details go to www.flyporter.com.
G Adventures launches its first tours in Pakistan
TORONTO With Pakistan emerging as one of 2025’s hottest destinations, G Adventures is introducing its first trips to the country, giving travellers the chance to explore its landscapes, trails and villages while directly benefiting local communities.
Two of the new itineraries fall under G Adventures’ Active travel style and revolve around the historic Thallay La Trail. Once a vital link between the ancient kingdoms of Khaplu and Shigar, the trail was essential for trade and survival.
The new tours will create a lasting impact by providing villagers in the Thallay Valley with economic opportunities. Local residents will take on roles as porters, chefs and guides, allowing them to earn supplemental income while sharing their culture and traditions with travellers.
The three new Pakistan tours include:
• Pakistan: Lahore & Hiking the Karakoram Mountains (11 days)
– This adventure travels from Islamabad to Lahore, passing through the Baltistan mountains and the Thallay La Trail. Travellers
will embark on challenging treks, take in serene glacier views and stay in the historic Shigar Fort. The journey concludes with a visit to Islamabad’s truck art workshops and a tour of Lahore’s walled city. Priced from $3,899 per person, departures from July 1, 2025.
• Pakistan: Hike the Karakoram Mountains (9 days) – Focused on Islamabad and the Thallay La Trail, this tour features steep ascents and a sunrise summit of Thallay La Mountain. After days of hiking and camping, guests will enjoy a luxurious stay at Shigar Fort before exploring Islamabad’s vibrant street food scene. Priced from $3,399 per person, departures from July 1, 2025.
• Pakistan: Karakoram Highway, Local Eats & Village Life (13 days)
– Designed for travellers aged 18 to 39, this itinerary combines light hiking with cultural experiences. Highlights include a trek across the Passu Glacier, a visit to the Korgah Carpet Centre (a female-led social enterprise in Hunza), and familyhosted meals in mountain villages. Priced from $1,999 per person, departures from June 21, 2025.
G Adventures’ new Pakistan trips are available for booking now. For more details, visit www.gadventures.com.
Thallay Valley, Pakistan
getaway
Natural beauty, modern luxury at BlueBay Grand Esmeralda
BlueBay Grand Esmeralda, a five-star all-inclusive resort located in Playa del Carmen, Riviera Maya, Mexico, is a favourite for Transat travellers.
Nestled within 180 hectares of lush jungle, mangroves and pristine beachfront, the resort offers a harmonious blend of natural beauty and modern luxury.
• Accommodations: The resort features 980 elegantly decorated rooms spread across eight buildings. Each room is designed to provide comfort and convenience, with amenities such as air conditioning, private balconies or terraces, and modern furnishings.
• Diverse Culinary Experiences: Guests can indulge in a variety of cuisines at the resort’s five à la carte restaurants, offering specialties in Mexican, Italian, French, steakhouse, and seafood dishes.
• Extensive Facilities: The property boasts multiple swimming pools, a fully equipped fitness centre, spa services, and a range of recreational activities, ensuring a fulfilling experience for all guests.
• Proximity to Attractions: Situated near Playa del Carmen, the resort provides easy access to local attractions, shopping centers, and cultural sites, allowing guests to explore the rich heritage of the Riviera Maya.
Romantic Getaways and Weddings: BlueBay Grand Esmeralda is an ideal destination for couples seeking a romantic retreat or planning a wedding. The resort offers picturesque beachfront venues perfect for ceremonies, with the turquoise Caribbean Sea as a stunning backdrop. Comprehensive wedding packages are available, including services like bouquet and boutonniere for the couple, centerpiece with natural flowers for the ceremony, and a nonprivate dinner in one of the specialty restaurants.
For vow renewals, the resort provides special packages to help couples celebrate their enduring love in a tropical paradise. The dedicated events team ensures that every detail is meticulously planned, creating unforgettable memories for couples and their guests.
BlueBay Grand Esmeralda combines natural splendor with luxurious amenities, making it a prime choice for travelers seeking relaxation, adventure or a romantic celebration in the heart of the Riviera Maya.
Jamaica Tourist Board welcomes two members to Canada team
Two members from the Jamaica Tourist Board (JTB) have made the move to Canada to join the organization’s Toronto office.
Oral Chambers, previously from the USA office, and Sedrecia Francis from Jamaica have both been appointed Business Development Officers, now based in Toronto.
Chambers, who joined JTB in October 2016, was previously tasked with providing business development management to enhance Jamaica as a premier tourist destination for clients and customers in the United States. In his new role, he will continue to provide these services in Canada in addition to taking on Eastern, Northern and the Greater Toronto Area (GTA) East territories.
Francis, who joined JTB in January 2016, most recently served as Media Relations Officer in the Public Relations and Communications Unit in the corporate office in Kingston, Jamaica. In her new role, Francis will be responsible for Western Canada.
Chambers can be reached at (416) 428-2546 or ochambers@visitjamaica. com. Francis can be reached at (403) 404-8701 or sfrancis@ visitjamaica.com.
Travelport and Costco Travel sign new tech deal
TORONTO Already a major competitor for the traditional retail travel agency distribution channel – and widely reviled by the travel advisor community for a practice many see as extreme rebating – Costco Travel has signed a new long-term technology agreement with Travelport.
Travelport owns the Galileo, Worldspan and Apollo GDSs.
As part of the agreement, according to a Travelport update, Costco Travel’s technology will be integrated with Travelport, expanding flight options available to Costco members with trip searches driven by Travelport’s AI-powered Content Curation Layer.
The multi-year agreement also includes access to Travelport’s intelligent data solution, Travelport Insights.
“Costco Travel is focused on delivering more value to its members by giving them more choice and better offers when planning their trips, and Travelport provides the seamless, modern travel retailing experience that their customers have come to expect. Travelport is the perfect partner to help Costco Travel achieve these goals for its valued members because we are committed to simplifying complexities that come with aggregating content from multiple sources,” said Jason Toothman, Travelport’s Chief Commercial Officer – Agency.
Goway launches Ultimate Wellness product line
TORONTO Goway has introduced a brand new Ultimate Wellness product line. Reesa Avelino, Goway’s Director of Product, notes that the first eight Ultimate Wellness packages feature a diverse set of travel experiences in a mix of classic and emerging destinations worldwide, from Japan and Thailand to Morocco and Peru.
Every Ultimate Wellness package can also be customized for groups of 10 or more travellers with Goway GroupsOnly.
Hallmarks of the trips include itineraries to several places within a single country for a deeper travel experience; luxury spa experiences at leading wellness properties; opportunities to connect with ancient spiritual traditions to learn mindfulness and meditation; an emphasis on nature, cooking classes and fresh, regional menus and more.
The trips also aim to cultivate a broader understanding of the world with cultural encounters and authentic connections.
“Wellness travel is an intentional journey that blends rejuvenation with inner and outer exploration,” says Avelino. “Our Ultimate Wellness collection invites travellers to refresh and recharge through a curated selection of programs designed to cultivate balance while exploring top destinations. Each trip encourages healthy habits, mindful activities, and holistic experiences that nurture both body and mind, helping travellers reconnect with themselves and the world around them.”
More details about Goway’s Ultimate Wellness product line can be found at Goway.com/wellness.
Oral Chambers
Sedrecia Francis
TCD reveals theme and keynote speaker for annual conferences
MONTREAL Transat Distribution
Canada (TDC) is counting down the days until its annual conferences, which promise to deliver plenty of ‘star power.’
The events will take place on Sept. 20 and 21 in the Greater Toronto Area, following the edition scheduled for Sept. 13 and 14 at the Saint-Hyacinthe Convention Centre.
This year’s theme, “Star Power: Lighting the Way in a Sky of Choices,” highlights the expertise and guidance travel professionals provide to their clients.
“This year, we are taking the powerful symbol of the star to new heights,” said Karine Gagnon, General Manager of TDC. “Our travel professionals embody this symbol, acting as guiding stars for their clients, helping them navigate a vast sky of choices with expertise and a touch of inspiration.”
She added, “This theme resonates deeply with us, as the star has always been part of TDC’s DNA through our affiliation with Transat. Our annual conferences are the ultimate opportunity for members of our network to access resources that help them grow both professionally and personally while strengthening their businesses in an ever-expanding sky of choices.”
NASA ENGINEER FARAH ALIBAY TO TAKE THE STAGE
A highlight of the conference will be a one-on-one conversation between Karine Gagnon and NASA engineer Farah Alibay, who will
share her inspiring journey of achieving her dream job.
Born in Montreal to parents originally from Madagascar, Alibay grew up in a small town north of the city before studying at Cambridge University in the UK and the Massachusetts Institute of Technology in Boston. She joined NASA in 2014 and became widely recognized in 2022 for her pivotal role in deploying the Perseverance rover on Mars.
ENGAGING WORKSHOPS AND INDUSTRY SUPPORT
The conference will feature additional speakers and workshops designed to provide valuable insights and tools for TDC members. Preferred partners will also play a key role, offering network members direct access to product specialists.
“Our partners contribute in so many ways—most notably through their in-person presence, which allows our members to engage with them directly, as well as through their content contributions that support business development,” said Gagnon. “Hosting an event of this scale without the support of Transat – by far our most important business partner – would be unthinkable. The bond we share is essential.”
Sandals’ Jamaica resorts now on sale
MONTEGO BAY Sandals Resorts is dishing out big savings across all seven of its resorts in Jamaica.
Running now through March 9, 2025, the Jamaica Sale includes savings of up to US$1,250 at all seven Sandals resorts on the island, for travel through Dec. 31, 2027. Guests can save by way of a $650 instant credit, a $100 web booking bonus, and a flight credit based on length of stay ($500 air credit for stays of seven nights or longer or a $250 credit on stays of five to six nights) at seven adults-only, all-inclusive Jamaican properties.
Additional perks include one night free at select resorts, plus a free catamaran cruise for two guests on stays of five nights or more, plus 0% financing for 12 months. Registration is required within 72 hours of booking in order to receive the free catamaran cruise for two.
Participating Sandals resorts in Jamaica include: Sandals Dunn’s River; Sandals Montego Bay; Sandals South Coast; Sandals Ochi; Sandals Royal Plantation; Sandals Negril; and Sandals Royal Caribbean.
For more information call 1-800-5458283 or visit www.sandals.com/sale.
Overwater Villa, Sandals Resorts
TravelBrands partners with Shore Excursions Group
TORONTO TravelBrands has signed a new partnership with Shore Excursions Group, the world’s largest shore excursion provider with more than 4,000 tours in 300+ ports worldwide.
Nathalie Tanious, President & CEO of H.I.S. Canada Travel Inc., parent company of TravelBrands, says the new partnership will provide travel advisors and their clients with highquality, lower-priced excursions that enhance their travel experiences.
“We are committed to making cruise vacations, including excursions, easier and more rewarding for travel agents to book,” said Tanious. “The technologies and capabilities of Shore Excursions Group align perfectly with our vision of delivering a seamless, user-friendly experience for travel agents. This partnership not only simplifies the booking process but also provides agents with access to exceptional products and generous commissions, empowering them to better serve their clients and grow their cruise business.”
Tanious added that travel agents can now easily book shore excursions for their clients via a co-branded website, with the opportunity to earn a 10% commission on all sales. Plus,
the Travel Agent Portal offers agents marketing tools and technology to manage bookings.
Benefits of booking with TravelBrands and Shore Excursions Group include: excellent price points; money back guarantee; lowest price guarantee; 24/7 support for travellers; and guaranteed return to ship.
To start booking excursions and earning commissions with TravelBrands and Shore Excursions Group, travel advisors are invited to complete the registration form at this link.
Karisma launches W.I.S.E. for smarter group travel
TORONTO Karisma Hotels & Resorts has introduced W.I.S.E., a new program aimed at making group travel bookings more seamless and rewarding.
An acronym for Weddings, Incentives, Social, Entertainment, the program – developed based on feedback from industry partners – offers automatic perks based on booking volume, simplifying the process for travel agents and meeting planners while enhancing the guest experience.
As of Feb. 18, 2025, W.I.S.E. is available for bookings at Azul Beach Resort Negril, Margaritaville Island Reserve Resorts and Nickelodeon Hotels & Resorts. The program offers tiered benefits that increase with the number of rooms booked, making it ideal for weddings, corporate retreats, social celebrations, and incentive trips.
Exclusive Perks for Group Bookings
Azul Beach Resort Negril:
• Private group dinner experience and dine-around event
• One-hour rum-tasting session for the group
• Complimentary one-hour massage at Vassa Spa for the group leader
Margaritaville Island Reserve Resorts:
• LandShark Brewery tour and tasting at Margaritaville Island Reserve® Riviera Maya, with complimentary round-trip transportation for guests at Margaritaville Island Reserve® Riviera Cancun
• Up to three floating taco or avocado boat experiences per group
• Complimentary one-hour cocktail or farewell reception
Margaritaville Island Reserve Resorts: Meetings in Paradise
• Unlimited daily coffee breaks, complimentary storage, and room drop services
• Up to two complimentary one-hour massages at St. Somewhere Spa for group leaders
• Two staff rooms at a 50% discount
Nickelodeon Hotels & Resorts: Nick Treats
• Private slime experiences at a 50% discount
• Group pizza-making class
• 20% discount on character breakfasts or Teenage Mutant Ninja Turtles dining experiences
Travel professionals looking for more details on W.I.S.E. can visit www. karismahotels.com/groups.
Preferred Hotels & Resorts launches travel advisor portal
NEW YORK Preferred Hotels & Resorts has debuted its new travel advisor portal.
The platform features priority access to a curated collection of 600+ luxury independent hotels, resorts and residences worldwide.
Travel advisors can also use the portal to make and manage reservations, prepare rate quotes, submit commission claims and more.
The fully integrated platform allows agents to make reservations with access to eligible rates during searches, as well as exclusive offers and promotions. It allows for personalized confirmations, room rate details, and included guest amenities, based on agency affiliation.
Agents can also track performance metrics through the ‘My Insights’ section, which offers statistics on active and past reservations, unique hotels booked, total revenue, and total room nights booked.
Karisma Hotels & Resorts
In addition, the tool features a comprehensive knowledge base for advisors to learn more about Preferred Hotels & Resorts’ global collection of luxury properties, as well as the benefits of client enrollment and membership in the company’s ‘I Prefer Hotel Rewards’ loyalty program. Plus, it contains helpful links, FAQs, and other related information.
Preferred Platinum agents benefit from a dedicated search page that lists Preferred Platinum hotels and amenities, as well as automatic inclusion of the Preferred Platinum rates when sourcing hotels.
A new feature, exclusively available to Preferred Platinum travel advisors, is Small Social Group Requests, managed through the Preferred Hotels & Resorts’ VIP Desk. The program allows for immediate confirmation of availability and rates for bookings of up to 15 rooms with no meeting space required, at selected participating properties.
For more information and to register for the portal, visit TA.PreferredHotels.com.
Travel advisors and agents can also continue book client stays via the GDS using the ‘PH’ and ‘PV’ chain codes.
Intrepid launches high-stakes agent incentive program
TORONTO Intrepid Travel has rolled out an exciting new incentive program, offering travel advisors the chance to earn big rewards while providing added value for their clients.
Running now until the end of March 2025, ‘Intrepid IN to WIN’ features enticing perks such as guaranteed FAM spots, B Corp giveaways and a free Intrepid trip worth up to $3,500.
January’s lucky winner has already secured a spot on the Colombia FAM trip, and there are plenty more opportunities ahead for travel advisors to claim rewards.
HOW IT WORKS
For every Intrepid SGA (Small Group Adventure) booking made between February and March, clients receive one of three exclusive perks, while agents gain access to rotating monthly incentives.
Clients booking an Intrepid SGA can choose from:
• FREE Urban Adventure (up to $150 USD/CAD)
• $100 USD/CAD Future Travel Voucher (discount at the time of booking)
• $100 USD/CAD Donation to The Intrepid Foundation (matched by Intrepid with an additional $50)
• These value-adds can be stacked with existing offers, such as Virtuoso amenities
Each month brings a fresh opportunity for agents to win exciting rewards:
February: B Corp Shopping Spree
• Every SGA booking earns an entry into a draw for a $350 gift certificate from a fellow B Corp
• Three winners will have the choice between Patagonia or Athleta
March: Win a Free Intrepid Trip
• The agent generating the highest revenue from SGA bookings in March will receive a free Intrepid trip worth up to US$3,500 (not applicable to Tailor-Made bookings)
Full program details, eligibility criteria, and value-add confirmation forms are available on Agent Hub.
Intrepid Travel
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