WHERE THE SHADOWS TELL
When guests vacation at Sandals® Resorts, they can do as much, or as little, as they’d like. Relax on calm shores, share laughter over local meals, and embark on adventures. From dips in the bioluminescent Blue Lagoon in Jamaica to dives in the azure water of Curaçao — there’s magic in every moment waiting to be uncovered.
People call it paradise, we call it home.
*Visit www.sandals.com/disclaimers/9056 or call 1-800-545-8283 for important terms and
Was it a good year for you, a great year or just so-so?
Three travel advisors look back on 2024, and share their highs and lows
BY KATHRYN FOLLIOTT
TORONTO How another year flew by so quickly, no one in the retail travel industry quite knows.
But here we are, just about ready to close the books on 2024 – and looking forward to what 2025 will bring.
Was 2024 a good year for you? Did the revenge travel trend stay aloft with your clients and keep your agency busy with calls and inquiries and bookings? Or did you see a plateau in demand, or even a drop? What sold well, and what was the most memorable trip you created for a client? And did you enjoy the best part of this industry – the travel! –with a few trips of your own?
We connected with three travel advisors to get their take on 2024. They shared news of some of their biggest bookings – and their biggest frustrations with the industry. See if their reflections on 2024 echo your own. And all the best for 2025!
JENNIFER MCPHERSON, TurnKey Travel
“The biggest trend I saw in 2024 was personalized travel.
“Coming out of the pandemic, we heard all about the trend of ‘revenge travel’ as people scrambled to make up for lost travel time. The result has been an overwhelming number of tourists concentrated in a handful of destinations.
“Recent stats have shown higher visitor rates than pre-pandemic and yet 80% of travellers are all visiting the same 10% of global spots. Think London, Paris, Rome and even smaller geographic areas such as Venice and Santorini. Everyone is feeling the crowds in these popular destinations, which has caused a surge in the trend for bespoke or customized travel.
“Luxury travel used to only mean having the penthouse suite at the exclusive resort or the largest balcony on a cruise ship. But now personalized travel is the ‘new’ luxury.
“I have been specializing in curated travel for my clients for years before COVID but I have seen a larger increase in the past two years of clients wanting even longer and more ‘off the beaten path’ types of adventures.
“We just had clients return from a six-week tailor-made journey that took them through Japan, SE Asia, Western Australia and Dubai/ Oman. This six-week adventure was an incredible journey, but also an incredible amount of work.
Especially Japan, it’s so popular with travellers now that it’s hard to get commitments from guides, as they’re all being pulled in to work for bigger tour companies that are short-staffed. Many places in Japan have now gone to a lottery system for booking your entry because they have too much demand.
“Travellers are craving that authentic experience and are willing to pay for an escape that does not have them sitting on a coach bus with dozens of tourists. They want to ‘live like a local’ and have more immersive experiences.
“We are seeing this in the level of interest for small-ship and expedition cruising, as well as emerging destinations such as Greenland/Arctic Circle, Bhutan and Patagonia.
“I just returned myself from two trips that took me to Morocco and also to the Azores, both fam trips for agents. I was very impressed with both of these destinations and I know my clients will be interested in them too. I am already planning a custom, small group tour to Morocco next November.
“With this increased trend towards meaningful and unique travel, we as advisors have to become more creative, such as looking for other areas besides the city centres or optimizing shoulder seasons.
Ultimately, I hope this trend towards authentic travel will reduce overtourism and lead to a more sustainable industry.”
SANDRA MCLEOD, RedDoorTravel
“Wow, another year almost over. I am amazed at the number of people travelling everywhere, for longer periods of time. A lot of exotic places, expeditions and some new popular
places in Europe – Switzerland, Portugal, Croatia, Greece – added to the usual European vacations.
“Definitely more people are seeing the value of travel professionals, especially for sorting through all the options and when there are issues. The list of issues is never-ending. Nothing surprises me anymore.
“People are more conscious of prices and wanting to get the best value for their dollar, no matter the price point.
“Most frustrating has been all the issues with air! Changing schedules, cancellations and price increases. Most disturbing is the nickel-anddiming, especially given the billions of dollars airlines are making on charging for seats. Also, the taxes! It’s crazy.
“I was booking air recently and the taxes are equal to or greater than the actual price. That is ludicrous. It makes me wonder if the airlines are putting more in the list of taxes to show lower prices, like they do with the seats.
“What has amazed me the most is the number of new ship builds coming out. It seems like it’s nonstop. Also, the size of some of them, and all the bells and whistles. It’s great for the clients. Even the higher-end cruise lines building smaller ships are adding more luxuries, with larger rooms, more restaurants and so on.
“Equally gangbusters are the river cruises. With the smaller ships, if you
don’t book a year in advance, some are sold out. Also, they are becoming more inclusive, offering larger rooms, and sporting more modern decor.
“As a travel professional, it is becoming increasingly difficult to keep up with all the changes. It is definitely and exciting time to travel and be in the travel industry.
SHEILA GALLANT-HALLORAN, Lush Life Travel, a Direct Travel affiliate
“If 2024 taught me anything, it’s that travel transforms.
“This year felt like my ‘make-up’ year for all the trips missed during the pandemic, and it was nothing short of extraordinary.
“I began by grounding myself with my annual visit to family in Newfoundland, then shifted to business growth at Virtuoso Travel Week in Vegas, where I was honoured as a top sustainability advisor.
“From there, I crisscrossed the globe, blending personal adventures with professional milestones.
“In Maui, I soaked up island beauty with my family, enjoying luaus, shave ice and beachside relaxation at the Fairmont Kea Lani. At Miraval Austin Resort & Spa in Texas, I immersed myself in wellness with floating sound meditation, equine therapy and archery. Career highlights included being named a Virtuoso Cruise Icon (top 1% of the network) and celebrating with a Windstar cruise to
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Tahiti, where my youngest daughter and I snorkelled, went scuba diving and jet-skied in paradise.
“In Costa Rica, as a top performer for Direct Travel, I earned a GEM (Going the Extra Mile) trip to the Andaz Papagayo, spying on monkeys and ziplining through the treetops. Exploring Istanbul and Rhodes on an Explora Journeys cruise with my cousin revealed the cultural richness of both destinations.
“Three Danube River cruises – on the AmaMagna, Scenic Amber and Uniworld’s River Duchess – helped me refine my expertise in river cruising. This October, I even restarted my women’s river cruise group, sailing the River Duchess, and I already have plans to lead another group on the Seine with AmaWaterways next year.
“But the ultimate highlight?
An unforgettable expedition to Antarctica with my husband with Lindblad Expeditions. From witnessing Adélie, Gentoo and chinstrap penguins, to walking on ice and cruising through the iceberg graveyard, every moment was surreal. Seeing an emperor penguin was the icing on the cake!
“As a newly minted empty-nester, I’m embracing ‘chapter 3’ – the phase after schooling and raising kids. For me, this chapter is all about travel and helping others explore the world. I can’t wait to see what 2025 will bring!”.
“Gaviota has Cuba covered”: Sunwing Vacations showcases tourism powerhouse
VAUGHAN Close to 200 travel advisors and industry partners came out to The Arlington Estate in Vaughan, ON to hear all the updates from Gaviota Grupo de Tourismo, courtesy of a luncheon hosted by Sunwing Vacations.
“Gaviota is truly the country’s leader when it comes to tourism,” said Dave Wright, Director of Sales, Ontario and Atlantic for Sunwing Vacations, at the event. “Their numbers are amazing. Gaviota has Cuba covered across all destinations.”
As Cuba’s largest hospitality group, Gaviota Grupo de Tourismo has 144 hotels and villas – for an incredible total of 42,071 rooms – across 12 key destinations.
In addition to its own six brands and owned properties, Gaviota’s many international partner brands include Blue Diamond Hotels, MGM Muthu Hotels, Iberostar Cuba, Melia Cuba, Sirenis, Valentin and more.
“You all know these brands and you all love them,” said Wright.
AUTHENTIC EXPERIENCES
Gaviota is focused on making sure visitors are treated to “authentic experiences, real value and meaningful connections,” said Wright.
Gaviota is looking forward to “a transformative year” for 20242025. The focus? Renovations of iconic properties and strategic new hotel openings, plus of course,
enhanced guest experiences and new service concepts.
Gaviota’s signature properties include Muthu Havana Tower, Playa Luxury Cayo Guillermo and Iberostar Selection Havana.
New hotel developments include Muthu Tower Hotel, Iberostar Selection La Habana, Playa Luxury Cayo Guillermo, Muthu Ensenada, Corona Hotel and Metropolis Hotel.
There are also several renovated properties, such as the Florida Hotel, Marques de Prado Ameno Hotel.
Coming in 2025 for Gaviota is “a new era of Cuban hospitality, combining authentic experiences with modern luxury.”
MORE UPDATES ON THE WAY
Wright said Gaviota is committed to maintaining strong connections with its Canadian travel industry partners, and travellers.
“Gaviota knows that real connections require clear communication,” he said.
That’s why Gaviota has teamed up with a marketing and communications agency to strengthen its presence in the Canadian marketplace, for everything from product updates, to marketing and promotional initiatives.
Gaviota will have a big presence at next year’s FITCuba, taking place in Havana May 2 - 5, 2025. Meanwhile the 2025 edition of Destination Gaviota will be held in Cayo Santa Maria.
Sunwing Vacations hosted Gaviota Grupo de Tourismo at Vaughan, ON’s Arlington Estate
Books open on Sandals Resorts’ brand new suite accommodations
MONTEGO BAY Sandals Resorts has unveiled new suite experiences across its portfolio of adults-only, allinclusive Caribbean resorts.
These include four-bedroom butler villas (a ‘Sandals First’) and Skypool Suites with rooftop terraces, as well as additional next-generation rooms like the guest-favourite Rondoval Villas and reimagined beachfront and bluff view rooms.
“From villas that encourage gathering among friends to suites that effortlessly merge the outside and in, these new accommodations match the natural beauty and vibrancy of the Caribbean,” said Adam Stewart, Executive Chairman of Sandals Resorts International.
“They’re part of the next generation of Sandals Resorts, a continued commitment to innovation that showcases the spirit of the region we call home. My father always used to say that the world waits for no one, and that evolution will happen whether you’re a part of it or not. And we’ve always made it our mission to lead it,” he added.
Sandals is enticing travellers to ‘stay more, save more’ with a booking incentive that runs now through Dec. 23, 2024. Guests who bask in the Caribbean a little longer can receive additional savings with up to US$1,000 off plus one free night on stays of at least seven nights at select Sandals, and up to $400 off plus one free night for stays of seven nights or longer on select room categories at Beaches.
Newly-renovated villas at Sandals Ochi include the Two-Bedroom and Four-Bedroom Butler Villas with Private Pool. Perfect for friends’ getaways, the new ‘FOMO: Fear of Missing Ochi’ package includes a VIP Beach Club Day, a $350 experience credit, an in-villa private dining experiences and more. The package is available to book through Jan. 31, 2025, for travel now through Dec. 26, 2026.
New One-Bedroom Sykpool Butler with Roof Terraces are available to book now at Sandals Royal Caribbean in Montego Bay, for arrivals starting Feb. 1, 2025. As part of the new
Balmoral building set on the ocean and coming on the heels of the room category’s earlier debut at Sandals Negril, these suites offer ocean views and spacious living and dining areas.
Sandals is also introducing additional Rondoval Villas across the portfolio. At Sandals Regency La Toc in Saint Lucia, nearly two dozen Rondoval Butler Villas with Private Pools –eight of which will also feature a private rooftop – are now available to book for arrivals March 1, 2025 and onwards. At Sandals Royal Curaçao, several Asombroso Rondoval Butler Villas with Private Pools are also available to book now.
Additional new room types across the portfolio include refreshed and reimagined beachfront suites with outdoor tranquility soaking tubs at Sandals Montego Bay and Sandals South Coast in Jamaica, two-storey bluff villas with private patios and pools at Sandals Regency La Toc and additional swimup and skypool suites at Sandals Negril.
Sandals Negril’s Bamboo Grove One-Bedroom Skypool Butler Suite
Sandals Regency La Toc’s Rondoval Butler Sky Villa with Private Pool
AIRLINES
Air Canada, WestJet, Air Transat and Porter Airlines execs appeared before a parliamentary committee last week to answer questions about, among other things, carry-on bag fees. Earlier this month Air Canada announced fees for larger carryon items for passengers booking its Basic fare, in line with WestJet’s UltraBasic fare. While basic fare options and ancillary fees are nothing new in the airline industry, coinciding with the meteoric rise of low-cost carriers, MPs grilled Air Canada’s Michael Rousseau, WestJet’s Alexis von Hoensbroech and others, while the execs called for aviation industry reform.
Air Transat’s pilots say they’re ready to negotiate and want to be part of the solution following the release of the airline’s Q4 results. As reported earlier this fall, Air Transat’s pilots, represented by the Air Line Pilots Association, Int’l (ALPA), are set to start negotiations in January 2025. “Transat pilots are a big part of that success in providing safe and ontime travel to our many destinations,” said Capt. Bradley Small, chair of the Air Transat ALPA Master Executive Council. He noted the “negative impact of prolonged negotiations” with the flight attendants and mechanics in 2024.
DESTINATIONS
Dana Young is retiring as President and CEO of VISIT FLORIDA. Young, the longestserving agency head in the DeSantis administration, will remain in her role in the state’s official tourism marketing organization until a new President and CEO is appointed and onboarded. Under Young’s leadership, Florida’s tourism reached new heights, with 140.6 million visitors in 2023 driving a US$127.7 billion economic impact. Visitation rose 7.3% during her tenure, and economic impact grew 32.4%. Young also oversaw VISIT FLORIDA’s expanded membership to include every destination in the state.
CRUISE
Mexico is giving cruise passengers a reprieve on its new tax scheme. After the cruise industry got word that Mexico’s Senate had voted to charge cruise ship passengers US$42 per head, per sailing, intervention by the Florida-Caribbean Cruise Association and its member cruise lines has seen the fee delayed from January 2025, to at least July 1. The Mexican Association of Shipping Agents cried foul: “If this measure is implemented, it would make Mexican ports of call among the most expensive in the world, severely affecting their competitiveness with other Caribbean destinations.”
The Mexican port of Cozumel
Airline supply chain issues persist with negative effects: IATA
GENEVA IATA expects severe supply chain issues to continue to impact airline performance into 2025, raising costs and limiting growth.
IATA drilled down on the scale of the challenges facing airlines in its latest airline industry outlook.
The average age of the global fleet has risen to a record 14.8 years, an increase from the 13.6 years average for the period 1990-2024.
Second, aircraft deliveries have fallen from the peak of 1,813 aircraft in 2018. The estimate for 2024 deliveries is 1,254 aircraft, a 30% shortfall on what was predicted going into the year. In 2025, deliveries are forecast to rise to 1,802, below earlier expectation for 2,293 deliveries with further downward revisions in 2025 seen as highly probable.
The backlog (cumulative number of unfulfilled orders) for new aircraft has reached 17,000 planes, a record high. At present delivery rates, this would take 14 years to fulfill, double the six-year average backlog for the 2013-2019 period. The waiting time is expected to shorten as delivery rates increase.
And finally, the number of parked aircraft is 14% (approximately 5,000 aircraft) of the total fleet (35,166 as at December 2024, including Russian-built aircraft). While this has improved recently, parked aircraft remain 4 percentage points higher than pre-pandemic levels (equivalent to some 1,600 aircraft). Of these, 700 (2% of the global fleet) are parked for engine inspections. IATA expects this situation to persist into 2025.
“Supply chain issues are frustrating every airline with a triple whammy on revenues, costs, and environmental performance. Load factors are at record highs and there is no doubt that if we had more aircraft they could be profitably deployed, so our revenues are being compromised. Meanwhile, the aging fleet that airlines are using has higher maintenance costs, burns more fuel, and takes more capital to keep it flying. And, on top of this, leasing rates have risen more than interest rates as competition among airlines intensified the scramble to find every way possible to expand capacity. This is a time when airlines need to be fixing their battered post-pandemic balance sheets, but progress is effectively capped by supply chain issues that manufacturers need to resolve,” said Willie Walsh, IATA’s Director General.
He added that persistent supply chain issues are at least partially responsible for two negative developments.
Fuel efficiency (excluding the impact of load factors) was unchanged between 2023 and 2024 at 0.23
litres/100 available tonne kilometers (ATK). This is a step back from the long-term (1990-2019) trend of annual fuel efficiency improvements in the range of 1.5-2.0%.
Plus, high demand for leased aircraft pushed leasing rates for narrow body aircraft to levels 20-30% higher than in 2019.
“The entire aviation sector is united in its commitment to achieving net zero carbon emissions by 2050. But when it comes to the practicality of actually getting there, airlines are left bearing the biggest burden. The supply chain issues are a case in point. Manufacturers are letting down their airline customers and that is having a direct impact of slowing down airlines’ efforts to limit their carbon emissions. If the aircraft and engine manufacturers could sort out their issues and keep their promises, we’d have a more fuel-efficient fleet in the air,” said Walsh.
AIRLINES NEED TO FIX THEIR BATTERED POST-PANDEMIC BALANCE SHEETS
CHASE THEThrill
Chase it over the rainforest canopy on a zipline. On a leisurely island tour aboard the Scenic Railway, or through the clouds as you reach Mount Liamuiga’s peak. At every turn, our island invites you to discover something new; something thrilling. Follow your appetite for adventure, and let it lead you to St. Kitts.
WestJet Agent Direct now available for new users
CALGARY WestJet’s travel agent booking platform, WestJet Agent Direct, is now available for new users to register and start booking.
The airline first launched the platform earlier this year for existing users of the previous tool, WestJet Agent, which wound down in October 2023.
Now, says WestJet, existing users as well as new users can take advantage of the efficiencies of WestJet Agent Direct tool, a booking channel that includes enhanced features to better support travel agencies, including the ability to self-serve changes or cancellations.
“We’re excited to be able to offer the WestJet Agent Direct booking platform to all our travel trade partners ahead of the new year,” said WestJet’s Director of Sales, Amanda Ierfino. “We know our partners have been eagerly awaiting a replacement for our previous booking channel, and we sincerely appreciate their patience and understanding as we worked to deliver a tool that meets their needs. We look forward to welcoming new users to WestJet Agent Direct.”
The airline is recognizing new and existing users with a contest and 10 giveaways.
‘Get on Board with WestJet Agent Direct’ is open to both new and current users of the booking platform, and offers travel agents 10 chances to win WestJet gift cards, Extended Comfort vouchers and prize packs. Unlimited bonus entries are available for bookings made on the platform. The promotion runs through Feb. 3, 2025.
Air Canada to offer free WiFi starting in spring 2025
MONTREAL Air Canada is rolling out fast, free, streaming-quality WiFi beginning in May 2025.
Sponsored by Bell, the complimentary service will be available to Aeroplan members on WiFi-equipped aircraft for flights within North American and Sun markets. Air Canada also plans to expand free WiFi service to long-haul international routes in 2026.
“Reliable access to streaming-quality WiFi is becoming essential for both business and leisure travellers. That’s why we’re upgrading our fleet with the latest technologies,” said Mark Nasr, EVP, Marketing and Digital at Air Canada, and President of Aeroplan.
“We’re excited to offer fast, free WiFi to all Aeroplan Members, with a customer-focused rollout plan that includes installation of service on the Air Canada Express Q400s, including those that fly from Toronto’s Billy Bishop Airport.
“Although other Canadian airlines have announced free WiFi services, not all have accelerated installation across their fleets or committed to offering the service comprehensively. Air Canada plans to offer fast, free WiFi across its entire fleet and will begin rolling out this service in early spring. What’s more, over 85% of
aircraft will be connected from day one, with the remaining installations being a priority throughout 2025,” added Nasr.
The free WiFi will be available on Air Canada, Air Canada Rouge and most Air Canada Express aircraft. This initiative builds on the airline’s existing free WiFi texting service sponsored by Bell, which has been available since May 2023 for Aeroplan members.
EXPANDING FREE WIFI TO TORONTO BILLY BISHOP
Passengers travelling on select regional routes on WiFi equipped aircraft throughout Canada, including between Toronto Billy Bishop Airport and Montreal or Ottawa, will be able to stream live TV with seamless connectivity on their personal device throughout their flight.
Plans to complete certification and installation of WiFi connectivity on Q400 aircraft is targeted to begin in 2025 with planned completion of a first phase by year-end. This is set to be the first fast, free WiFi offering on Q400 aircraft.
Since May 2023, Bell has sponsored in-flight WiFi services, providing Aeroplan Members with free inflight texting, available on more than 90% of Air Canada mainline, Air Canada Rouge and Air Canada Express aircraft.
New study finds Canadians are scaling back on winter travel
CAMBRIDGE, ON Canadians’ travel plans are expected to decrease in 2025, according to the latest findings from Allianz Global Assistance Canada’s 8th annual Vacation Confidence Index Study.
Rising living costs, among other factors, appear to be influencing decisions to stay closer to home during the holidays.
The study, conducted in partnership with Ipsos, reveals a significant drop in winter travel intentions. Only 35% of Canadians feel confident they will take a winter vacation this season, a 12-point decline compared to last year.
For the holiday period specifically, 17% of Canadians are planning outof-province travel, citing financial pressures as a key factor. High travel costs remain a top concern for 38% of respondents.
Looking ahead, only 60% of Canadians intend to travel in 2025, down from 70% in 2024.
Financial challenges are the most common barrier, with 60% of nontravellers citing affordability as their main concern.
The survey also suggests that the pandemic-era phenomenon of ‘revenge travel’ is losing momentum. This year, 29% of Canadians expressed a desire to make up for missed travel opportunities, a decline of 10 points from 2023 and 21 points from 2022.
Despite economic hurdles, Canadians’ passion for travel remains strong. The study shows that 66% of respondents believe an annual vacation is important. Additionally, nearly two-thirds plan to purchase travel insurance for their next international trip, while almost 90% intend to secure some form of travel coverage whether through work benefits, credit card plans, or other options.
“This year’s Vacation Confidence Index Study highlights how economic pressures are influencing Canadians’ travel decisions,” said Dan Keon, VP Marketing and Insights at Allianz. “While the aggressive post-pandemic travel rebound appears to be levelling out, it’s encouraging to see that the desire to travel remains strong.”
Sunwing Vacations has a new BDM
Sunwing Vacations has welcomed Melissa Harley as its new Business Development Manager for Central, Eastern, Northern Ontario and Atlantic Canada, effective immediately.
According to Dave Wright, Director of Sales for Ontario and Atlantic Canada, Harley, who spent years as a travel agent, will be a driving force in strengthening Sunwing’s partnerships with the travel advisor community in her territory and provide agents with the support they need.
“We are incredibly excited to welcome Melissa Harley to our sales team,” says Wright. “Melisa brings a wealth of knowledge of the travel industry including many years as a retail travel agent. I’m thrilled to have Melissa join us.”
Melissa Harley PEOPLE
Now open: OUTRIGGER Waikīkī Paradise Hotel
HONOLULU OUTRIGGER Hospitality Group has announced the launch of its newest property, the OUTRIGGER Waikīkī Paradise Hotel.
Formerly known as OHANA Waikīkī East, this reimagined hotel blends modern amenities with Hawaii’s rich cultural heritage, offering guests a distinctive and immersive experience.
Located on the historic land of Princess Ka‘iulani’s estate, ‘Āinahau – meaning “cool land – the hotel takes inspiration from its former title, “Paradise Garden.” Known for its lush greenery, serene lakes and Hawaii’s first banyan tree, this historical legacy is woven into the hotel’s design, creating a tranquil retreat for today’s travellers.
“As our second craft property, OUTRIGGER Waikīkī Paradise Hotel seamlessly integrates Hawaii’s cultural heritage with modern energy,” said Sean Dee, executive vice-president and chief commercial officer at OUTRIGGER Hospitality Group. “Through art, design, and programming, we honour the history of this place and the legacy of Queen Emma, whose compassion and leadership continue to inspire the community.”
The hotel boasts 443 renovated guest rooms and suites, each curated as a royal retreat. A collective of local artists and cultural influencers, known as “The Paradise Originals,” has infused the property with authentic Hawaiian charm. Guests can explore murals by artists like Jack Soren and Kamea Hadar, and enjoy custom design elements such as wallpaper by Hawaiian tattoo scholar Kalehua Krug, inspired by the land’s deep-rooted stories.
“The Paradise Originals” also includes culinary innovators. Guests can savour handcrafted pizzas and wines at Appetito Craft Pizza & Wine Bar or experience the artistry of teppanyaki dining at Tanaka of Tokyo. Hawaiian Aroma Caffé further enriches the culinary offerings with its vibrant menu and welcoming atmosphere.
General Manager Kiana Beimes expressed her pride in the transformation: “Born and raised in Hawaii, I feel a deep sense of kuleana (responsibility) to ensure that every guest feels the warmth, elegance, and spirit of Aloha that Princess Ka‘iulani cherished.”
The hotel also offers unique cultural programming, such as the Ka‘iulani Garden Experience, where guests create lei bracelets from hand-picked flowers, and the Aloha Sunday Kanikapila, a weekly poolside celebration featuring food and live music.
Additionally, modern amenities like a newly remodelled pool, advanced fitness facilities and two state-of-the-art conference rooms cater to diverse traveller needs.
The OUTRIGGER Waikīkī Paradise Hotel officially opened on Oct. 16, 2024, marking Princess Ka‘iulani’s birthday, symbolizing a celebration of her legacy.
For bookings or more information, visit www.outrigger.com.
Nassau & Paradise Island is home to the world’s clearest turquoise waters & pristine white-sand beaches; the finest hotels & 5-star cuisine; vibrant cultural traditions & lively local rhythms. Here you can swim with turtles & do yoga with flamingos, or lie in the sun & refresh your soul. With daily flights, paradise is closer than you think.
All this & so much more awaits. Visit
Riu Negril reopens following extensive renovations
NEGRIL The Riu Negril, an allinclusive resort located on the shores of Jamaica’s Bloody Bay, has reopened its doors after an extensive refurbishment.
Originally built in 2004, the fivestar hotel now boasts 600 fully refurbished rooms, enhanced amenities and exciting new services designed to offer both relaxation and entertainment to guests.
Among the highlights of the renovations are 28 new swim-up rooms, providing guests with direct access to a private pool for an exclusive holiday experience. The resort’s fresh, modern interior design features bright spaces, natural tones and simple, elegant furniture that reflects the vibrant and warm spirit of Jamaica. Guests are welcomed by a stunning new lobby adorned with tropical vegetation and natural wood and stone accents.
The resort now offers eight dining options, including three newly added venues: the American Country themed restaurant, Pepe’s Food grill, and the Tiki Taco station, catering to Mexican cuisine enthusiasts. For meetings and celebrations, the hotel
has introduced two new event spaces, enhancing its appeal for conferences and group gatherings.
Entertainment has also received an upgrade, with the addition of five revamped swimming pools. These include a children’s pool, a quiet pool, a general-use pool, one dedicated to water activities, and a pool featuring a new swim-up bar, bringing the resort’s total bar count to six. Additionally, three pickleball courts have been installed.
A major new attraction is the introduction of RIU Party events. Guests at both Riu Negril and the nearby Riu Palace Tropical Bay can look forward to Neon and White Party events held every Thursday in the hotel’s theatre. These celebrations are designed to entertain guests of all ages and enhance their holiday experience.
Beyond the resort, guests can explore Bloody Bay’s tranquil beaches and partake in water sports such as kayaking, surfing, sailing and diving. Nearby attractions include Seven Mile Beach, the Rhodes Hall Plantation hot springs, The Great Morass and Roaring River, offering plenty of opportunities for adventure and relaxation.
Collette extends gift card incentive for travel advisors
PAWTUCKET, RI Collette is extending its ‘Holiday Shopping on Us’ initiative through Jan. 2, 2025, offering gift cards to travel advisors for every booking they make.
Advisors must make at least two bookings to qualify, and the first booking incentive applies only after a deposit is made on the second booking. All bookings must be active and under deposit to count. A booking is defined as a minimum of two full-paying passengers in a double room or a single passenger in a single room.
Once qualified, advisors will earn a $100 gift card for every booking they make through Jan. 2, 2025.
Bookings made during Collette’s Black Friday Sale count toward qualification, with the full incentive window running Nov. 18, 2024 - Jan. 2, 2025.
“We loved seeing the impact this initiative had with our advisor community,” said Christian LeiblCote, Collette’s EVP Global Sales.
“Extending this initiative through the end of the year is a way of celebrating and supporting advisors who are closing the year out strong.”
Collette will distribute gift cards weekly to advisors with qualified bookings. They will receive an email with instructions on how to redeem their gift cards for the store of their choice.
Riu Negril
ACV unveils 2025 summer program with new incentives
MONTREAL Air Canada Vacations has launched new booking incentives to celebrate the unveiling of its 2025 summer lineup.
A $500 instant credit is being offered to couples who book group wedding packages to Mexico, the Caribbean and Central America, applicable on departures April 1, 2025 - Dec. 31, 2026.
Early birds can also benefit from savings of $200 per couple, or $400 per family of four applicable on select vacation packages to Mexico, the Caribbean and Central America, and select Flight & Hotel packages to Hawaii when booking at least four months in advance.
There will be even more vacation options for travellers next summer thanks to ACV’s expansive portfolio. The season features increased capacity with daily flights to fan favourite destinations like Punta Cana, Montego Bay, Barbados and Cancun, which now boasts two daily flights departing from Toronto.
Plus, those heading to Europe can book new tour packages from Montreal to Naples and Porto, Toronto to Prague, and Ottawa to London. If staying closer to home, travellers can take advantage of added new routes within the United States, with daily departures from Montreal to Cincinnati, and Toronto to Jacksonville, plus three flights per week from Vancouver to Nashville, with an array of flight and hotel packages to choose from.
“We’re so delighted to be able to offer Canadian travellers even more options for summer travel than ever before,” said Nino Montagnese, VP, Air Canada Vacations. “We’ve curated our new program to reflect the Canadian market’s appetite for unique experiences, curiosity for discovery and lust for adventure. Whether beachcombing your way through Trinidad & Tobago, hiking and ziplining the rainforests of Costa Rica, wine tasting in Porto, or walking among the ruins in Naples, Air Canada Vacations get you there thanks to Air Canada’s vast flight network with connections from over 60 Canadian airports.”
More than 150 Direct Travel agents, ICs, head office staff and preferred suppliers took part in the company’s annual gala dinner at Toronto’s Fairmont Royal York Hotel. Seen here are Direct Travel’s (l-r) Gerard Bellino, President of Leisure Travel; Brian Robertson, President, Canada; Robert Filkin, VP & General Counsel; and Stephen Smith, SVP, Leisure Strategy & Marketing.
Globus family of brands launches new fam program
TORONTO The Globus family of brands is making the most out of fam trips with a new travel advisor program that combines on-trip experiences with comprehensive training.
Called ‘FOR U, BY US,’ the new fam program is a “360-degree salesfocused ‘learn and earn’ initiative” designed to drive sales growth and overall ROI, upon agents’ return. Administered by BMDs who work directly with travel advisors, the program features pre- and posttrip communications and training, including the completion of GFOB U, business plans and pre-determined ROI expectations, webinars, one-on-one meetings and posttrip action plans.
WE’RE OFFERING TRAVEL ADVISORS A ROBUST ‘LEARN AND EARN’ PROGRAM
“On our fam trips, we aren’t just inviting travel advisors into the world on Globus tours and Avalon river cruises,” said Camile Olivere, chief sales officer for the Globus family of brands, which includes Globus, Avalon Waterways and Cosmos. “We’re offering them a robust ‘learn and earn’ program to help them make the most of each journey, while promising unmatched earning potential. From 12 ways to tour and top-rated river cruises – not to mention, the best commissions in the industry – a partnership with us offers a one-stopshop for success.”
‘FOR U, BY US’ includes pre-trip prep, on-trip engagement and post-trip ROI.
In the new year the Globus family of brands will send more than 650 travel advisors on fams through the new program, along with another 750 advisors participating in additional on-trip and event-specific initiatives, marking the largest investment ever made by the Globus family of brands for advisor-focused programs.
Granite Travel Trade Expos expanding to Atlantic Canada in 2025
OAKVILLE, ON The Granite Travel Trade Expos has set its sights on expansion for 2025.
Following a successful year in 2024 that saw 1,400+ travel agents and 55 suppliers attend shows across Ontario, B.C. and Manitoba, Granite has announced more expos to come in existing markets as well, for the first time, Atlantic Canada.
The expansion into Atlantic Canada brings Granite’s total number of markets across the country to 15.
“We launched our Granite Travel Trade Expos back in 2023 because we knew there was a need to connect suppliers with agents in smaller markets that are typically underserved by the larger, traditional trade shows,” says Bradley Dean, Partner, Granite Productions in Oakville.
“The reaction we’ve received has been incredible, which is why we are expanding in the provinces we’re already in and coming out to the East Coast.”
Registration for travel agents opens one month before each expo.
The 2025 schedule is as follows (locations TBA): Windsor, ON - April 7; Kitchener/Waterloo, ON - April 8; Oshawa, ON - April 9; Barrie, ON - April 10; St. John’s, NL - April 28; Halifax - April 30; Moncton, NBMay 1; Winnipeg - Oct. 20; Red Deer, AB - Oct. 21; Kelowna, B.C. - Oct. 22; Abbotsford, B.C. - Oct. 23; OttawaNov. 3; Kingston, ON - Nov. 4; Aurora, ON - Nov. 5 and Hamilton, ON - Nov. 6.
Each expo in 2025 will continue to be focused on training and networking, with face-to-face interaction between agents and suppliers. In each city, a presentation series will feature 15-minute segments by suppliers, followed by a trade show, dinner and prize giveaways.
Dean can be reached at brad@ graniteproductions.com for supplier and sponsorship opportunities.
THE REACTION HAS BEEN INCREDIBLE, WHICH IS WHY WE’RE EXPANDING
Granite Travel Trade Hamilton 2024
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Intrepid Travel unveils 55 new trips for 2025
TORONTO Intrepid Travel is going all out for 2025, debuting 55 brand-new itineraries, six new countries and over 200 new experiences.
The tour operator will offer everything from far-flung expeditions and rail journeys to active adventure, new 18-35’s destinations, family holidays and sailing trips next year.
New destinations in 2025 include: Ladakh, India; Hokkaido, Japan, Cape York, Australia, and Intrepid’s first land-based trip in Greenland. The Maldives and the West African nations of Benin, Togo, Ghana, Senegal and The Gambia have been introduced as new countries, meaning that Intrepid travellers will now be able to choose from over 120 countries worldwide.
“With trips in 120 countries and counting, Intrepid may well have the greatest geographical breadth of any travel operator, and we’re always on the lookout for new places to explore,” says Erica Kritikides, General Manager of Experiences at Intrepid Travel.
She added: “Along with this intrepid spirit, we remain committed to ensuring our trips continue to support local economies, provide employment opportunities, preserve and promote lesser-known cultures, and raise awareness of the beauty and fragility of our natural environments. We cannot wait for travellers to experience the world with Intrepid in 2025.”
Major milestone for Transcend Cruises, the B2B group market cruise line
THE NETHERLANDS Construction is underway on the very first branded ship for Transcend Cruises.
The charter-only river cruise company marked the first steelcutting with a ceremony in Den Breejen Shipyard in HardinxveldGiessendam, the Netherlands. The hull is currently under construction in Orsova, Romania.
The ship will be Transcend Cruises’ first purpose-built vessel for the B2B group market. For the past year and a half Transcend has been serving the charter market with the MS Advance.
The yet-to-be named ship will set sail on the Rhine for the 2026 season.
Earlier this year Travelweek spoke with Transcend’s Jackie Coulson about the company’s product and how Transcend working with travel advisors. As Coulson noted, “our client is the charterer and we will work with them to create a 100% customized event for their guest. Think wedding groups, alumni groups, meetings in motion, incentive
trips, multi- generational trips, celebrations and more.”
Coulson added that she has been connecting with Canadian travel agents at her coffee chats and training sessions, with many events under her belt and more on the way in the coming months.
CUSTOMIZABLE SPACE FOR 30 - 120 PASSENGERS
The steel-cutting ceremony was attended by company and partner representatives including Transcend’s CEO Hans Rood along with Wouter Henstra, CCO, Den Breejen Shipyard and Helena Sawelin, Partner & Design/Sustainability Director, Tillberg Design of Sweden.
Rood said the milestone represented a major step forward in the development of the company and its fleet of purpose-built river ships.
Transcend Cruises’ 135-metre ships will offer customized spaces and services designed exclusively for the group market, one that will redefine the luxury group experience, according to Rood.
Onboard, five separate venues with space for all 120 guests include ‘The Forum,’ a two-storey amphitheatre for group programs
Rendering of one of Transcend Cruises’ new ships coming in 2025
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such as leadership talks, destination expert-led presentations, concerts and performances. Meanwhile ‘The Studio’ venue is built specifically for the client, located on deck one next to their dedicated office space and three staff cabins. The venue can accommodate meetings of any size and format, with 1,500 square feet of open, configurable space as well as full A/V capabilities.
Up to 120 guests will be accommodated in identical, oversized staterooms that convert in pairs to suites, allowing the charterer to flex the offering for between 30 to 120 attendees.
Transcend’s ships will also feature hybrid propulsion with stage five, lowemissions engines.
“With the steel cutting, we are thrilled to be entering this exciting construction phase,” said Rood. “We’ve benefited from serving the charter market with our MS Advance over the past 18 months, proving that our concept is right on target for our new builds from all sectors of the group market including MICE, tour operators, private events, direct corporations, affinity groups and from leisure and corporate agencies. We have strong booking demand from markets around the world including the Americas and Europe, as well as Asia, Middle East, Oceania and beyond.”
Transcend is currently accepting charter bookings for 2026 and beyond although space is becoming limited in the launch year, according to Rood.
Two more Canadians join TL Network’s Affiliate Advisory Board
TORONTO Travel Leaders Network has welcomed six new members to its Affiliate Advisory Board, including two Canadians.
The advisory board consists of a variety of Travel Leaders Network Affiliate (non-franchise) members and serves as a think tank for Travel Leaders’ executives as they seek to develop programs and tools to serve the membership.
The two new Canadian members of the Affiliate Advisory Board are Michelle Branco and Liz Moore.
Branco is co-owner of Ellison Travel & Tours, a full-service travel agency and tour operator based in Exeter, ON, with additional offices in London, ON and Vancouver. Ellison was founded in 1980 and is now in the second generation of the family business. Branco has grown the team to over 100 staff across Canada.
Moore, who owns Liz Moore
Destination Weddings on Vancouver Island, B.C., began her career in travel 2006 as a hosted agent. In 2010, she and her husband Steve Moore decided to create their own business dedicated exclusively to destination
wedding travel. Over the years, they have successfully grown their agency with 16 Canadian ICs as well as 16 U.S. IC agents. In 2013, they created an additional destination wedding agency in the UK which presently has six UK-based agents.
These new advisory board members join the eight current board members, including two Canadians: Marivic Cregan, New West Holidaytrips, New Westminster, B.C. and Carlton Montaut, Centre Holidays Inc., Mississauga, ON.
“As we welcome these new members to the Affiliate Advisory Board, I’d like to thank all our current and past board members,” said John Lovell, President, Travel Leaders Network.
Lovell added: “Travel Leaders’ reason for being is to serve our members and our Affiliate Advisory Board ensures that our team has access to the minds of some of the top travel advisors in the industry. I deeply appreciate their investment of time and energy. With the constant demands of running a travel agency, it isn’t easy to take time away from the business, but their input is incredibly valuable. And with the addition of these six new board members, Travel Leaders is excited to hear their ideas that will make us an even better Network.”
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Uplift rebrands to Flex Pay following 2023 acquisition by Upgrade
TORONTO Uplift is getting a rebrand, marking a new chapter of growth across Canada and the United States.
Following the company’s acquisition by Upgrade in summer 2023, the rebrand includes a new name for the Buy Now, Pay Later (BNPL) solution for retail and travel brands. Now under the name Flex Pay, it will retain all the features that customers love about Uplift, including flexibility, accessibility and responsible financial solutions.
Key highlights of Flex Pay include a familiar product offering, expanding network, steady leadership and no change to existing loans.
Since Upgrade’s acquisition of Uplift, the team has doubled its annual revenue, underscoring the demand for BNPL offerings. With the new Flex Pay branding, Upgrade aims to further scale its impact, supporting partners in delivering greater value to their customers, says Denise Heffron, Managing Director, Commercial and Canada, Flex Pay.
“I’m incredibly proud of what the team and our partners have achieved and look forward to this next chapter under a new name. Flex Pay will continue to build on Uplift’s success, unlocking more payment options for travellers, guests and shoppers,” says Heffron.
Canadian agents honoured with Antigua & Barbuda Black Pineapple Awards
ST. JOHN’S The inaugural Antigua and Barbuda Black Pineapple Awards brought honours and recognition to 25 Canadian travel advisors.
Hosted by the Antigua and Barbuda Tourism Authority and the Antigua and Barbuda Ministry of Tourism, and named for the iconic Antigua Black Pineapple, a symbol of hospitality and excellence, the event lauded travel professionals from key source markets for their contributions to the growth of the destination’s tourism sector.
“It is an honour and privilege to celebrate travel advisors, who form the backbone of the tourism industry. Their expertise enhances travel experiences and also plays a pivotal role in attracting first-time visitors to Antigua and Barbuda. The advisors that we are honouring have demonstrated excellence in promoting our twin-islands, and the Black Pineapple Awards reflect our appreciation for their dedication and commitment,” said Charles Fernandez, Minister of Tourism for Antigua and Barbuda.
The 2024 awardees were selected from Antigua and Barbuda’s key source markets: Canada, UK & Europe, USA, the Caribbean and Latin America.
As of October 2024, arrivals to the destination from Canada are up 13% year-over-year.
From the 100 top travel professionals that were recognized and celebrated, more than 60 travelled to Antigua and Barbuda along with Antigua and Barbuda Directors of Tourism and BDMs from each market, for the black-tie gala at the Sandals Grande Antigua Resort and Spa.
“Our travel advisors are ambassadors for Antigua and Barbuda. They are an important point of contact with our visitors and potential visitors. Their passion and ability to share their knowledge of Antigua and Barbuda’s unique charm, and to create memorable experiences for those who are planning a vacation and exploring options, is a key component to our success. We are proud to honour them for their role in our continued tourism growth,” said Colin C. James, CEO of the Antigua and Barbuda Tourism Authority.
Special awards included the Director’s Award (outstanding achievement in room night sales); CEO’s Award (exceptional achievement in driving bookings); Minister’s Award (true dedication to selling Antigua and Barbuda, and generating revenue contributing to the growth and success of the destination); and the Prime Minister’s Global Award.
The highest award, this honour recognized one top agent across all the markets who achieved exceptional results and is the top revenue earner for the year.
I’M PROUD OF WHAT WE’VE ACHIEVED
Attendees were treated to hotel stays at Sandals, Royalton, St. James’s Club, The Verandah Resort and Tamarind Hills. Activities include a welcome reception at The Verandah Resort and Spa, a luxury island tour, swimming with the turtles, chocolatemaking and a visit to Shirley Heights.
Let’s discover Europe and beyond.
About Discover Airlines
Discover Airlines is the Lufthansa Group’s Quality Airline in Germany, flying travelers from Calgary to Frankfurt, Munich and beyond to the most beautiful holiday destinations worldwide.
More comfort on long-haul flights
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With a modern product tailored to the needs of both corporate and leisure travelers and the crew’s welcoming service, flying with Discover Airlines is a real pleasure. 13
Dream destinations for adventurers to sun worshippers in Europe and overseas
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Greetings
Wishing all of our valued travel partners a very Happy Holiday and prosperous New Year, from Celebrity Cruises - Team Canada
©2024 Celebrity Cruises Inc. Ships’ registry: Malta and Ecuador.
Dear Canadian Travel Partners,
As the year comes to a close, we at Brand USA want to extend our heartfelt gratitude for your unwavering partnership and support in promoting the United States as a premier travel destination.
May your holiday season be filled with joy, warmth, and wonderful moments with family and friends. Here’s to a prosperous and adventurous 2025!
Warm holiday wishes, The Brand USA Team
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