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“Canada remains our primary focus”: One tour operator’s message for agents as domestic demand ramps up
BY KATHRYN FOLLIOTT
TORONTO With no sign of surrender in the U.S.-Canada trade war –and as Canadian travel advisors reacquaint themselves with all the tour operators offering Canadian product, anticipating big demand – one company is eager to keep a high profile with travel advisors in this market.
Calgary-based Anderson Vacations, in business for more than 30 years, has long offered an interesting duo of destinations: Canada, and the South Pacific.
While some travel advisors think ‘inbound’ when they hear about Anderson’s Canada product – and certainly the company does its fair share of inbound business – domestic travel within Canada by Canadians, plus inbound, represents 70% of the company’s market.
And as an FYI for any agents with clients looking beyond Canada this summer – say, to the South Pacific – outbound travel to Australia, New Zealand, Fiji and Tahiti accounts for 30% of Anderson’s operations.
But home is where the heart is, and for Anderson, that’s Canada. “We are true Canadian travel experts, and Canada remains our primary focus. We offer tours across every province, including off-the-beaten-path and Indigenous tourism experiences,” said Anderson’s GM, Andres Reinoso.
“TRAVEL ADVISORS PLAY A CRUCIAL ROLE”
Anderson is also big on travel advisors. It’s a preferred partner for Ensemble Travel, Travel Leaders and many more.
Asked for the company’s message for Canadian travel agents who think that most Canadians book domestic trips without an agent�s help, Reinoso said that travel advisors’ expertise when it comes to helping clients make informed decisions, while offering added safety, time and cost savings, and ongoing support before, during, and after their trips, is invaluable.
“Advisors also introduce travellers to off-the-beaten-path experiences that they may not have considered otherwise,” he added.
“We strongly value our partnerships with travel advisors. We know that travel advisors play a crucial role in the travel experience by providing personalized recommendations and guidance on unique destinations.”
Agent know-how is especially key for Canadian travellers booking Canadian getaways. It may come as a surprise to those who believe most domestic bookings are made direct, but as Reinoso puts it, “travel advisors play a key role in domestic tourism in Canada and are a significant portion of our business. Many Canadians are unfamiliar with destinations beyond their province and seek curated travel experiences tailored to their interests, budget and accessibility needs.”
The company puts its money where its mouth is, offering 1013% commission to travel advisors, depending on the product (FIT or group) and their agency affiliation. There are also cash gift card and FAM incentives.
Currently Anderson is offering a free seat on one of its Maritime Mosaic and Newfoundland small group trips, worth over $11,000. The spot will be awarded to the agent who books the most seats on Anderson’s small group tours by April 30.
Polar bear in Churchill, Manitoba (left); New Brunswick (right)
“THIS
DOMESTIC TRAVEL TREND IS NOT NEW TO US”
As many Canadian travellers book away from the U.S., and look to Canada’s 10 provinces and three territories for travel inspiration, we asked Reinoso about the ramp-up of Canadians wanting to travel in Canada this year.
In his words, “as a Canadian tour operator who has long promoted the beauty of our country to fellow Canadians, this domestic travel trend is not new to us.”
“In 2022, our domestic travel division surged due to lingering international COVID-19 travel restrictions, and now economic factors like the weak loonie and trade tensions are driving another spike,” he said.
He added that Canadians “are prioritizing exploring their backyard and supporting local businesses, which is reflected in our domestic bookings this year.”
Anderson’s business model, with a sizeable portion of its Canada bookings coming from international travellers, including Americans, gives the company a unique perspective on how the trade war and weak loonie are impacting travel: “Interestingly, Americans remain eager to visit, but Canadian cancellations to the U.S. are rising,” he said.
TOP PICKS, HIDDEN GEMS & SHIFTING BOOKING PATTERNS
Anderson specializes in small group tours, custom offerings and FIT. So
what’s booking especially well in Canada for summer 2025?
Here’s Reinoso’s take: “The Rockies corridor (Alberta and B.C.) remains a top choice for small group, road and rail trips. Atlantic Canada, particularly Newfoundland, is seeing high demand as travellers seek unique experiences. Northern destinations – Yukon, NWT, and the Arctic – are growing as interest in remote Canada spikes. City breaks in Vancouver, Calgary, Montreal and Toronto are always popular, and self-drive itineraries continue to appeal to budgetconscious travellers.”
With the well-travelled domestic explorer in mind, we also asked about Canada’s hidden gems.
“Each province has its hidden gems, often closer than Canadians realize,” said Reinoso. “In Alberta, Waterton National Park and the Badlands offer breathtaking landscapes with fewer crowds. Haida Gwaii, the archipelago off the coast of B.C., provides a unique Indigenous experience, showcasing the deep cultural heritage, stunning scenery and traditions of the Haida Nation. Quebec’s Gaspé Peninsula boasts spectacular sea and mountain views, surrounded by stunning national parks.”
One of the company’s best-selling small group experiences remains its Yellowknife, NWT tour. “With the solar cycle at its peak this year, it’s the perfect time for travel agents to offer clients a bucket-list aurora borealis experience.”
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Looking ahead to 2026, Anderson is reintroducing Alaska and Churchill to its group tour portfolio in 2026, enhancing its range of remote and wildlife-focused experiences.
On the back-end, the company is also refreshing its brand and website and expanding its product range “to align with emerging travel trends.”
Out of all the trends driving booking patterns in 2025, multigenerational travel continues to have a major impact. A welcome holdover from the ‘revenge travel’ era immediately following the pandemic, families are prioritizing experiences that bring them together in meaningful ways, said Reinoso.
Meanwhile small group travel continues to grow in popularity, he added, “as travellers seek more exclusive curated experiences with the opportunity to meet likeminded individuals.”
Flexibility in itineraries is also in demand, with travellers preferring trips that allow time for personal exploration at their own pace.
“Booking patterns are shifting,” said Reinoso. “More travellers are securing their trips well in advance to guarantee availability in highdemand destinations like the Canadian Rockies. Additionally, there is a heightened interest in cultural experiences, particularly those that allow deeper engagement with Indigenous communities and their connection to the land.”
Women 50+ are the fastest growing demographic in travel, say Intrepid and JourneyWoman
BY ANNIE CICVARIC
TORONTO A new wave of travellers is leading the charge and redefining the travel landscape, says Intrepid Travel, choosing adventure, independence and deeper connections.
At a recent industry event, the tour operator partnered with JourneyWoman – established in 1994 as the first travel website for women aged 50 and older – to launch a groundbreaking study about the growing travel demographic that is women 50+.
Titled ‘Invisible No More: Understanding the Women 50+ Traveller,’ the study emphasizes the influence these women have in the travel industry and their increasing spending power and desire for independent travel experiences.
Coinciding with Women’s History Month, the event included insights from a panel of trailblazing women that included Tara McCallum, Head of Marketing for Intrepid Travel, North America, Hala Benkhaldoun, General Manager for Morocco at Intrepid Travel, Joyce E. Perrin, Canadian author, and Carolyn Ray, CEO of JourneyWoman who also moderated the panel.
“This isn’t a demographic to market to as an afterthought – this is now the travel industry’s most powerful consumer group,” said McCallum. “They’re ready for adventure, many having put travel on hold due to family or career. Now, they want to do something for themselves.”
Currently, women over 50 represents the fastest-growing travel demographic, with spending in North America projected to rise from $358 billion in 2025 to $746 billion by 2035. In Canada, 54% (10.1 million) of all travellers are women, and more than half of these women are over 55.
Moreover, this generation is also the most empowered yet, making 98% of travel decisions within their households.
SOLO TRAVEL ON THE RISE
The study also revealed that 61% of North American women aged 50 and older now prefer solo travel, up from 50% in 2020. This include travelling independently and solo in a group.
So, how does this paradigm shift in demographics affect travel?
Ai Vy Moeller and Claudia Baino from Allianz Global Assistance
Kateryna Havrylova from Collette and Susan Lawson from Trevello
With an anticipated 138% increase in spending from 2025 to 2035, solo travel is seeing unprecedented growth.
Women over 50 view travel as an integrated part of their lifestyle, a ‘must-have’ and part of how they learn and grow.
Increased longevity also contributes towards this trend. “Women over 50 are living longer, healthier and more active lives, integrating travel into their lifestyles to learn, build connections, and expand their worldview,” said Carolyn Ray of JourneyWoman.
As such, life cycles are also changing from the old way of thinking, with learning, working and retiring to be replaced with a constant state of knowledge and curiosity.
NEW MARKET POTENTIAL
Despite their growing influence, 34% of women aged 50 and older feel overlooked by the travel industry, highlighting a disconnect between the industry’s assumptions and this segment’s active, adventurous nature.
The demand for adventurous travel is evident, with 56% of respondents preferring lesser-known destinations, 60% taking up to three trips a year, and 65% opting for slower, longer travel experiences. Over half (56%) plan to take at least one or two of these trips as a group tour.
With this in mind, the research shows that those between the ages of 65 and 74 are the most affluent and spend the most.
While single supplements can be a challenge for some travellers, with only 14% currently use travel advisors, this market segment presents significant potential for growth.
“They are no longer the industry’s afterthought – they are its future,” says Ray.
INTREPID’S WOMEN’S EXPEDITIONS
Intrepid Travel has observed the growing influence of women aged 50+ through the success of its Women’s Expeditions. Launched in 2018, these all-female groups, curated by women, are led by local female guides.
THIS IS NOW THE TRAVEL INDUSTRY’S MOST POWERFUL CONSUMER GROUP. THEY’RE READY FOR ADVENTURE
Meanwhile, with over 900 tours on the roster, bookings for Women’s Expeditions have grown 46% in 2024, and 2025 is already up 120% from the previous year.
The average age of participants from North America is 51, with 80% of them travelling solo.
“The future of travel is undeniably going to be shaped by women aged 50 and above,” said Leigh Barnes, President of the Americas at Intrepid Travel. “Intrepid is committed to providing experiences celebrating this demographic’s curiosity and strength. It isn’t just about offering tours but empowering women to explore the world on their terms.”
Joyce Perrin, at 88, is a true testament to this new travel phenomenon. Having travelled to 150 countries herself since starting her travel journeys in her 50s, she has proven that “it’s never too late.”
Carolyn Ray, Joyce E. Perrin, Tara McCallum and Hala Benkhaldoun
HOTELS & RESORTS
New reports indicate that Sandals Resorts International could be sussing out interest for a buyer, with a potential price tag of more than US$6 billion. The biggest players in the global hotel industry, including Marriott International, Hyatt and more, are already on their way to explosive growth in the popular all-inclusive segment. Rumours of a possible sale have popped up over the past several years. In 2017 there were reports that Sandals Resorts International was eyeing several business strategies including the possible sale of a majority stake in the company.
CRUISE
Viking has taken delivery of its newest river ship, the Viking Nerthus. The 168-guest ship has officially joined Viking’s growing fleet of sister ships on the Seine River. Viking Nerthus will sail the company’s eight-day Paris & the Heart of Normandy itinerary, and the new eight-day Christmastime in Paris & Normandy voyage. Featuring 84 staterooms, the new Viking Nerthus is an identical sister ship to Viking Kari, Viking Radgrid, Viking Skaga and Viking Fjorgyn. Viking expects to take delivery of 25 additional river ships by 2028 and nine additional ocean ships by 2030.
INVESTIGATIONS
Aviation experts say a preliminary report into the Feb. 17 Delta Air Lines plane crash at Toronto Pearson airport suggests the aircraft came down at a high speed and touched down hard enough to break its landing gear. The Transportation Safety Board of Canada released its report as it continues to investigate. Some aviation analysts say the data included in the report show the plane approached the runway at a higher speed than normal. A normal rate of descent would be about 100-200 feet per minute. The report indicates the plane touched down at roughly 1,100 feet per minute.
AIRLINES
Air France has launched its redesigned La Première cabin. The first aircraft to feature the new La Première cabin, named Épernay, will take flight in spring 2025 on the Paris-New York (JFK) route. Additional destinations, including Los Angeles, Singapore, and TokyoHaneda, will be introduced during the summer 2025 season. Currently, La Première is available on select routes from Paris-CDG to Abidjan, Dubai, Los Angeles, Miami, New York-JFK, San Francisco, São Paulo, Singapore, Tokyo-Haneda and Washington. The La Première suite features four private spaces, each spanning 3.5 sq. m.
Viking Radgrid Sandals Ochi
TICO relaunches online Agency Search directory
MISSISSAUGA TICO has relaunched its public agency search tool, a realtime directory of travel agencies, booking websites and tour operators that are registered with TICO. Available at tico.ca/search, the enhanced tool now consolidates information regarding suspensions, revocations, charges and convictions, which previously was spread across various areas of TICO’s website.
In addition, it includes details about companies that are no longer registered with TICO, ensuring consumers have full visibility when researching travel companies.
The updated tool follows the release of the Office of the Auditor General of Ontario’s value-formoney audit of TICO, in which it was recommended that TICO provide detailed compliance and enforcement information about all registered companies on its public directly.
CONSUMERS
HAVE FULL VISIBILITY WHEN RESEARCHING TRAVEL
COMPANIES
Avalon to undergo fleet-wide refresh of Suite Ships
TORONTO Avalon Waterways is embarking on a two-year, fleetwide refresh that will reimagine its signature Suite Ship experience.
Over the next two years, the river cruise line will be updating its ‘Better By Design’ experience on board every one of its Suite Ships in Europe (except Avalon Alegria, Avalon View and Avalon Envision, which were already built in the enhanced style) with top-to-bottom enhances that include fresh new interiors, upgraded outdoor spaces and next-level WiFi.
The fleet-wide refresh will launch in the following phases: 2024: Avalon Passion, Avalon Imagery II, Avalon Poetry II, Avalon Panorama, Avalon Vista; 2025: Avalon Artistry II, Avalon Impression, Avalon Illumination, Avalon Tapestry II, Avalon Tranquility II; 2026: Avalon Expression, Avalon Visionary.
Enhancements will include fresh décor in every public space, from flooring to furniture; a second Starlink antenna for high-speed Internet; a chic new look and furniture for the Sky Deck; an enhanced Observation Lounge; upgraded fitness rooms; 15 new bikes and four new e-bikes.
“At Avalon, we believe the perfectly designed river cruise starts with a perfectly designed ship, inviting guests to explore the world in comfort and style” said Pam Hoffee, President, Avalon Waterways.
“With our fleet-wide refresh, we’re elevating details – from drapes on the widest-opening windows in river cruising and décor of our Panorama Lounges to fit-forpurpose fitness centers and fleet of new bikes – ensuring that our Suite Ships continue to set the standard for effortless, along the world’s waterways,” she added.
PERFECTLY DESIGNED RIVER CRUISES START WITH PERFECTLY DESIGNED SHIPS
The refreshed look for Avalon Waterways’ Panorama Lounge
Now accepting reservations: Royalton CHIC Barbados
ST. MICHAEL, BARBADOS Bookings have opened for the new Royalton CHIC Barbados, An Autograph Collection All-Inclusive Resort – Adults Only ahead of its spring 2026 debut.
First announced in November 2026, the adults-only resort marks Blue Diamond’s first property in Barbados and coincides with the brand’s 15th anniversary in all-inclusive hospitality.
It will feature 220 stylish suites offering options like oceanfront views, swimout access and private terraces, plus guests can elevate their stay by opting for the Diamond Club suite category featuring personalized butler service, exclusive amenities and private beach and pool areas.
Other top-selling points include nine restaurants and three bars, The Royal Spa, Royalton FIT classes and nonstop entertainment curated by the CHIC Angels.
“The demand for adults-only, allinclusive modern luxury has never been stronger, with travellers seeking more than just relaxation – they want engaging social experiences. With both Jamaica and Barbados joining our collection, we are introducing a bold new era of upscale travel, tailored for those who crave indulgence and energy in equal measure,” said Jordi Pelfort, President of Blue Diamond Resorts.
“Barbados has long been a destination of distinction, making it the perfect setting for the Royalton CHIC Resorts experience,” Pelfort added.
Royalton CHIC Barbados follows the successful 2024 launch of Royalton CHIC Antigua and the recent announcement of Royalton CHIC Jamaica Paradise Cove, set to open in late 2026.
Bookings for Royalton CHIC Barbados are now open for spring 2026 stays.
TTC Tour Brands has 3,700+ definite departures for 2025
CYPRESS, CA Booking with TTC Tour Brands is a sure thing, with more guaranteed tours than ever before across its entire portfolio.
Comprising Luxury Gold, Insight Vacations, Trafalgar, Brendan Vacations, Costsaver and Contiki, the company says that with more definite departures, the more opportunities for travel advisors to grow their earnings – including the potential to earn $75,000 annually with commission when booking just one couple per week across its portfolio.
Leading the way are Trafalgar and Insight Vacations, offering over 3,700 definite departures across their itineraries in 2025.
Trafalgar’s fan-favourite, Best of Italy, boasts over 70 definite departures through December, spanning all seasons. Insight Vacations’ Best of Spain & Portugal, meanwhile, features over 40 definite departure dates through
the end of the year, and the Glorious Switzerland tour has over 15 definite departures available this spring and summer.
“Travel advisors and their clients deserve confidence in every booking, and TTC Tour Brands delivers,” said Whitney Ramirez, SVP Sales, North America. “With over 3,700 definite departures, we provide advisors with more opportunities to secure commissionable bookings on tours they can trust to operate.
Royalton CHIC Barbados
LUXURY TRAVEL
Top-tier all-inclusive stays in Cuba and Mexico beckon with Transat
FULL-PAGE AD Comfort, culture and family fun
Nestled along pristine Varadero Beach and the lush Varahicacos Ecological Reserve is the all-inclusive Iberostar Selection Varadero—a tropical haven of relaxation, entertainment and Cuban charm.
With spacious family rooms, a spa, professional babysitting services and exciting activities to keep the kids busy, it’s a great place for parents to unwind stress-free.
Iberostar Selection Varadero: A premier all-inclusive retreat in Cuba
The Iberostar Selection Varadero is a top-tier allinclusive resort set along the stunning Varadero Beach, offering a blend of luxury, relaxation, and cultural immersion. Situated approximately 44 kilometres from Varadero’s Juan Gualberto Gómez Airport, just 14 kilometres from the town centre and adjacent to the Varahicacos Ecological Reserve, this resort provides an ideal setting for both leisure and adventure seekers.
With 386 spacious rooms, including standard rooms, junior suites and suites, the Iberostar Selection Varadero caters to a variety of travellers. Each room is designed for comfort and convenience, featuring air conditioning, satellite TV, a minibar, a coffee maker, and a private balcony or terrace with views of the gardens, pool, or ocean.
Guests can indulge in a wide range of dining options, from international buffets to specialty à la carte restaurants:
• El Bosque: The main buffet restaurant serving international cuisine for breakfast, lunch, and dinner
• La Dorada: A Mediterranean à la carte venue specializing in fresh seafood dishes
• Ambrosio: An elegant dining experience offering gourmet international cuisine
• Manzoku: An Asian fusion restaurant featuring a selection of Japanese and Oriental delicacies
Several bars are conveniently located throughout the property, including a beach bar, pool bar and
lobby bar, ensuring guests have access to refreshing beverages and signature cocktails at all times.
The resort also offers a wealth of recreational activities for all ages, including:
• Swimming Pools: Three outdoor pools, including a dedicated children’s pool and a splash park
• Water Sports: Non-motorized activities such as kayaking, windsurfing, and snorkelling
• Diving Centre: A PADI-certified facility providing courses and diving excursions ($)
• Spa Sensations: A full-service spa offering massages, beauty treatments, a sauna, and a Jacuzzi
• Fitness Centre: A modern gym for guests looking to maintain their fitness routine
• Entertainment: A vibrant schedule of daily and nightly entertainment, including live music, dance performances, and themed shows
For families, a host of tailored amenities is available, including a dedicated children’s pool and splash park, babysitting services available upon request, and spacious family rooms designed to accommodate larger groups comfortably.
With its blend of world-class amenities, diverse dining options and engaging activities for all ages, the Iberostar Selection Varadero stands out as a premier vacation destination in Cuba.
For more information go to transat.com.
A seaside happily ever after
FULL-PAGE AD
The BlueBay Grand Esmeralda all-inclusive resort is where dream destination weddings come to life. Nestled on a beach in the famous area of Riviera Maya and surrounded by jungle greenery and mangroves, this luxurious 5-star retreat is both serene and romantic — the ideal setting to get married!
Specializing in intimate beachfront ceremonies, this resort pulls out all the stops to make the day memorable and stress-free for the happy couple. They offer tailored wedding packages according to preferences and budgets, as well as exclusive adults-only areas for an extra dose of intimacy throughout their stay. Look no further for the perfect romantic getaway!
Moon Palace Cancun: A premier all-inclusive getaway
Located on Cancun’s serene south shore, just 10 minutes from the airport, Moon Palace Cancun offers a luxury all-inclusive experience tailored to families, couples and groups.
The resort is divided into two sections, Nizuc and Sunrise, each providing distinct atmospheres and amenities. Guests can indulge in 17 gourmet dining options, a modern video game lounge, a double wave simulator and a state-of-the-art playroom for kids. Adults can unwind with golf, spa treatments and a selection of premium beverages. Entertainment is a highlight, with nightly performances and vibrant nightlife options.
Each room is designed for comfort and convenience, featuring whirlpool tubs, 24-hour room service, premium drinks, free Wi-Fi and high-end bath products. Guests can also enjoy complimentary international calls to Canada, the U.S., and Mexican landlines.
Moon Palace Cancun guests can access facilities at nearby sister properties, including Beach Palace, Sun Palace, and Playacar Palace. While meals and amenities are included, transportation between resorts is not, though taxi services are available.
The resort offers a variety of activities catering to all ages, including a giant waterslide, pools, mini-golf, bike rentals and an expansive video arcade. Specially designed clubs provide engaging experiences for children and teenagers.
Included activities & entertainment:
• FlowRider Double Wave Simulator: A surfing experience for all ages.
• Playroom & Video Game Lounge: Interactive and high-tech fun for kids and teens.
• Live Entertainment: Nightly performances featuring world-class acts.
• Water Park & Pools: Exciting slides, lazy rivers, and swim-up bars.
• Outdoor Recreation: Biking, mini-golf, and non-motorized water sports like kayaking and paddleboarding.
With 17 restaurants offering a mix of international cuisine, guests can savour everything from steakhouse classics to Italian, Asian and Mexican specialities. Casual beachfront dining and unlimited premium beverages round out the culinary experience. Vegan and gluten-free options ensure all dietary needs are met.
Moon Palace Cancun delivers a premium all-inclusive experience, making it a top choice for Canadian travellers seeking luxury, entertainment, and relaxation in the heart of the Caribbean.
For more information go to transat.com.
AIC Hotel Group has a new Exec. Dir. Leisure Sales
AIC Hotel Group has named Carillis Di Donato as its new Executive Director of Leisure Sales, leading the creation of a new division within the field sales team, and focusing on developing strategic accounts within the host and franchise model. She will oversee the expansion of the BDM team in the U.S. and Canada. “The opportunity to build stronger relationships with our travel partners and help expand our leisure sales division is an incredible honour,” she said.
As the #ONE Ultimate Partner, we’re here to support advisors every step of the way – with unbeatable tour options, reliable departures, and a seamless booking experience that helps their business thrive.”
To encourage last-minute bookings, TTC Tour Brands is offering up to 15% off select last-minute departures.
VIPorter members can now redeem points for TS, AS flights
TORONTO Porter Airlines is expanding its VIPorter loyalty program, giving members more ways to earn and redeem points for travel.
For the first time, members can redeem VIPorter points for flights with partner airlines, starting with Air Transat and Alaska Airlines. Over 2,000 routes are now available for reward travel.
This marks the next phase of partnership in the joint venture of Porter and Air Transat, and a deepening of the commercial partnership launched with Alaska in December 2023.
“This next phase of our partnerships with Air Transat and Alaska Airlines gives VIPorter members even more flexibility and choice when planning their travel,” said Edmond Eldebs, SVP and CCO, Porter Airlines.
“By expanding redemption options, we’re making it easier for our passengers to maximize the value of their VIPorter points across a growing network of destinations.”
With this update, VIPorter members can now redeem travel across an extensive network of flights sold by Porter. Air Transat offers 1,270 itineraries, connecting 56 destinations across 28 countries in North America, Europe, South America, Africa and the Caribbean.
Alaska Airlines provides 1,020 available connections, linking 11 Canadian cities to different U.S. destinations.
Redemption journeys on Air Transat to Europe start at 25,000 points; to the Caribbean at 21,500 points; and to the U.S. with Alaska Airlines at 9,500 points. Redemptions can be made exclusively on flyporter.com and through Porter’s contact centre.
MORE THAN 2,000 ROUTES ARE NOW AVAILABLE FOR REWARD TRAVEL
PEOPLE Carillis Di Donato
Uniworld to celebrate 50th anniversary in style
LOS ANGELES Uniworld Boutique River Cruises is set to mark its 50th anniversary in 2026 with an array of new offerings, including the debut of the S.S. Emilie, a new river ship inspired by Klimt.
Launching in 2026, the S.S. Emilie will set sail along the Danube River on eight different itineraries across Europe. This 154-passenger vessel is Uniworld’s first new build since 2021.
Among its standout features is a unique onboard restaurant, lounge, and bar, as well as a spacious twobedroom suite option by combining a Grand Suite with an adjoining Deluxe French Balcony stateroom.
Following high demand, Uniworld will expand its Mystery Cruises lineup in 2026, with three surprisefilled voyages. Two departures are scheduled for April 26 and one for May 3. Guests booking the April departure will also enjoy the second leg of the grand 50-night ‘Rivers of the World’ journey.
As a fitting tribute to its milestone year, Uniworld’s third ‘Rivers of the World’ cruise will span 50 nights across three continents, beginning on April 16, 2026.
Uniworld’s Generations Collection, designed for families, will offer dedicated sailings on the Burgundy & Provence itinerary departing July 19 and July 26, 2026.
For 2026, Uniworld is also launching additional itineraries across Europe, including three new Danube voyages aboard the S.S. Emilie.
Travel advisors can now access the updated ‘What’s New for 2026’ certification course on Uniworld University’s online training portal. To access the course go to https://www. uniworld.com/ca/uniworld-university.
Anja Brokjans PEOPLE
Brokjans now VoX’s new Director of PR
VoX has announced Anja Brokjans as its new Director of Public Relations. Having assumed the role in January 2025, Brokjans is responsible for leading public relations strategies and initiatives for VISIT FLORIDA and St. Vincent and the Grenadines. She is well known in the travel industry, having previously served as Director of Marketing and Sales for the GNTO, represented in Canada by VoX. Shahfreen Elavia, who has been handing PR and media relations for both VISIT FLORIDA and St. Vincent and the Grenadines for VoX, is on leave.
THE 154-PASSENGER S.S. EMILIE WILL SET SAIL ALONG THE DANUBE RIVER STARTING IN 2026, AS UNIWORLD’S FIRST NEW BUILD SINCE 2021
Uniworld’s S.S. Emilie
Saint Lucia beckons with festivals, luxury stays and sustainable initiatives
Saint Lucia continues to captivate travellers with its natural beauty, vibrant culture and an array of unforgettable experiences. From adventure-seekers to couples looking for romance, the island offers something for everyone. With its warm year-round climate, visitors can enjoy world-class activities such as reef diving, rainforest ziplining and hiking scenic trails, alongside the famous volcanic springs that make Saint Lucia a wellness hotspot.
EXCITING EVENTS ON THE HORIZON
One of the island’s most anticipated annual events, the Saint Lucia Jazz & Arts Festival, is set to return from April 30 to May 11, 2025. The festival showcases a diverse mix of local and international talent, bringing colour and energy to the island with free street parties, ticketed concerts, and educational events.
Following closely is the Lucian Carnival, running from July 1-23, 2025. This three-week celebration is a spectacle of dazzling costumes, pulsating music and cultural expression. The festivities culminate in an electrifying two-day street parade, where revellers immerse themselves in the infectious rhythms of Caribbean traditions.
AUTHENTIC LOCAL EXPERIENCES
Beyond the large-scale events, visitors can embrace the island’s welcoming community spirit through Saint Lucia’s weekly traditions. The Anse-laRaye Fish Fry and the Gros Islet Street Party are beloved highlights, offering travellers the chance
to enjoy freshly caught seafood, prepared with local culinary expertise, against a backdrop of lively music and dancing.
NEW LUXURY ACCOMMODATIONS
Saint Lucia continues to expand its hospitality offerings with the upcoming Secrets Saint Lucia Resort & Spa. This brand-new, adults-only allinclusive retreat is set along one of the island’s most breathtaking beaches. Guests can expect lavish accommodations surrounded by lush tropical gardens, diverse dining options featuring global cuisine, and a spa offering a range of rejuvenating treatments.
A COMMITMENT TO SUSTAINABILITY
Saint Lucia is dedicated to preserving its natural beauty through various sustainability initiatives. Marine Protected Areas and forest reserves help safeguard biodiversity, while projects such as the island’s first ‘living banana museum’ highlight innovative conservation efforts. Many hotels and resorts have achieved Green Globe certification, actively reducing waste, conserving resources, and supporting environmental initiatives to ensure a sustainable future.
With its unique blend of cultural celebrations, luxurious accommodations, and commitment to sustainability, Saint Lucia remains a premier destination for Canadian travellers.
For more information, visit www.stlucia.org.
Natasha George PEOPLE
Club Med hires George as BDM, Ontario and W. Canada
Club Med has appointed Natasha George as its new BDM, Ontario and Western Canada. Reporting to Jacinda Lowry, Associate VP Sales, Canada, George will be responsible for fostering strategic partnerships and driving business growth across Ontario, Alberta and B.C., collaborating with Tyler Mattioli to support the Ontario market. George will officially step into the role on April 22. “I am thrilled to step into this role and continue strengthening Club Med’s presence in Ontario and beyond,” said George.
Anguilla Tourist Board strengthens Canadian ties with roadshow
TORONTO The Anguilla Tourist Board (ATB) reinforced its presence in the Canadian market last week, engaging with travel trade professionals and media in Toronto and Montreal.
Chief Marketing Officer Kimberly King and Marketing Officer Sharon Lowe provided industry partners with key updates on Anguilla’s thriving tourism sector and upcoming developments for 2025 and beyond.
During the presentations, King highlighted Anguilla’s ongoing airport redevelopment project, which includes a new passenger terminal set to open this fall and a planned runway extension by 2026-27.
“Developing and strengthening relationships with airline partners ahead of these enhancements is essential,” said King.
“By collaborating on co-op marketing initiatives, we can support and sustain the anticipated growth in passenger demand.”
Anguilla’s ‘Exclusively Yours’ campaign was a major success in 2024, leading to a 25.2% increase in stayover arrivals compared to the previous year.
The island also recorded its highest June and July visitor numbers in the past 30 years, with July 2024 seeing a 20.3% year-over-year increase.
Luxury accommodations on the island are also evolving, with Four Seasons and Belmond Cap Juluca introducing new restaurants and lounges in late 2025.
To further support travel advisors, the ATB is developing a Travel Advisor Program designed to enhance agent knowledge and collaboration. More details will be announced soon.
Anguilla’s 2025 event calendar is shaping up to be a standout, featuring the return of marquee festivals such as the Summer Festival, Festival Del Mar, the Anguilla Culinary Experience (ACE) and last weekend’s Moonsplash Musical Festival.
Additionally, the island is expanding its Volun-Tourism initiatives, allowing visitors to engage in meaningful community-driven experiences while supporting Anguilla’s commitment to sustainability.
THE ATB IS DEVELOPING A TRAVEL ADVISOR PROGRAM TO SUPPORT AGENTS
Sharon J. Lowe and Kimberly King of the Anguilla Tourist Board
Crowfoot Travel Agency welcomes new ownership
CALGARY Calgary-based Crowfoot Travel Agency has announced new owners at its helm.
Long-time owner Ken Stewart has passed the reins to new owners Kim Paterson and Karina Fong after 25 years of dedicated service. Stewart founded the agency in 1999.
According to Stewart, as travel advisors age, more owners are looking to slow down or retire and sell their agencies. When an owner’s children are uninterested in taking over, finding the right new owners can be challenging.
For Stewart, securing the ideal successors was paramount. “I’ve known Karina for a long time and was impressed by both her and Kim’s dedication to the industry. When they approached me about starting their own venture, I realized they were the perfect fit to carry Crowfoot Travel forward,” said Stewart.
Starting their own agency had always been in the back of Paterson and Fong’s minds, but they wanted to truly understand what that journey would entail before jumping in.
“Ken built an agency known for trust, integrity and expertise, and when the opportunity arose to step into ownership, we knew this was the right next step for us,” said Fong.
“Crowfoot Travel has always been about exceptional service and strong industry partnerships. We’re excited to honour that legacy while introducing new efficiencies, strengthening advisor support, and ensuring travellers continue to receive the best possible experiences.”
Latest delay for EU’s ETIAS targets Q4 2026
TORONTO There’s another delay for the European Travel Information & Authorization System (ETIAS).
A recent post at Europa.eu/etias, the official ETIAS site, says the system won’t launch until later next year: “ETIAS will start operations in the last quarter of 2026. No action is required from travellers at this point. The European Union will inform about the specific date for the start of ETIAS several months prior to its launch.”
Travelweek first reported on the ETIAS in 2019, two years before it was set to start in 2021. That target came and went, the first of many delays over the years.
The ETIAS won’t launch until at least six months after the EU’s Entry/ Exit System (EES) is up and running. The EES will add another layer of security – and scanners – for nonEU travellers entering what’s known as the Schengen Area (Austria, Belgium, Bulgaria, Croatia, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and Switzerland).
Meanwhile the ETIAS will require qualifying travellers from some 60 visa-exempt countries, including Canada, to apply for an entry permit in advance of their trip, and pay 7 EUR. It will be valid for 3 years.
The EES is the back-end, and the ETIAS is the front-end, and until the EES launches, the ETIAS is in a holding pattern.
Envoyage expands Canadian team
Envoyage has expanded its Canadian team with the addition of two seasoned travel professionals. Omar Guechtal joins the team as Member Success Manager while Kory Sterling has been named Sr. BDM. Guechtal held various leadership roles at Flight Centre before joining Envoyage. Sterling, an industry veteran with 17+ years of experience working with tour ops, consortiums and host agencies, has had pivotal roles at companies like Trafalgar, Kensington Tours, Travel Leaders Network, Travel Edge and Trevello Travel Group.
Guetchtal & Sterling
Omar Guechtal
Kory Sterling
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Roach to step down as Grenada Tourism Authorityʻs CEO
ST. GEORGE The Grenada Tourism Authority’s CEO, Petra Roach, has announced her decision not to renew her contract for a fifth year at the helm of the organization.
Roach shared her decision with the GTA’s management team and board of directors, confirming that she will conclude her tenure in June 2025.
She will play an active role in supporting the transition process, including assisting in the identification of a new CEO to lead the GTA into its next chapter.
Roach joined the GTA in 2021, helping Grenada’s tourism sector navigate the pandemic’s challenges, stabilizing the industry and setting the foundation for sustained growth.
Under her stewardship, Grenada experienced notable growth in visitor arrivals and expanded airlift connectivity.
“It has been a fantastic experience being a part of the GTA family. I am incredibly proud of what we have accomplished together in positioning Grenada, Carriacou, and Petite Martinique as vibrant, soughtafter destinations. The passion and dedication of the team have been
inspiring, and I look forward to seeing Grenada’s tourism industry continue to thrive,” she said.
The GTA has started the search process for Roach’s successor.
”Petra’s impact on Grenada’s tourism industry has been nothing short of transformative,” said Randall Dolland, GTA Chairman. “Her dedication, innovative approach, and tireless efforts have positioned Grenada, Carriacou, and Petite Martinique as must-visit destinations on the global stage. We are deeply appreciative of her service and leadership, and we extend our sincere well wishes as she prepares for her next chapter.”
Eurail offering 15% off passes for spring travel
UTRECHT Eurail is making European travel more accessible this spring with an exclusive 15% discount on all Eurail Passes.
Available until April 1, this offer allows travellers to explore Europe at their own pace, with passes valid for use anytime within the next 11 months.
With a single rail pass, Eurail provides access to over 30,000 destinations across 33 countries, from iconic capitals to hidden gems. Whether adventurers are seeking vibrant cityscapes or off-the-beaten-path treasures, the flexibility of a Eurail Pass makes it easier than ever to discover new places.
The Eurail Global Pass is a gateway to Europe’s lesser-known destinations, offering options ranging from 4, 5, and 7 days to extended durations like 15 days, which are growing in popularity among senior travellers.
Industry veteran Bauer joins PTM
Personal Travel Management (PTM), a boutique independent travel company based in Burnaby, B.C., has named Christal Bauer VP Operations. Bauer is well known for her leadership within the travel sector, having played a pivotal role at Envoyage, Independent by Flight Centre (IFC), Travel Professionals International (Trevello) and Ensemble Travel Group. Her extensive background in advisor engagement, revenue generation and operational efficiency further reinforces PTM’s commitment to supporting independent travel professionals.
New rail connections in 2025 include expanded routes in Poland and the Baltic States, improved travel links between Amsterdam and Brussels, a new cross-border service between Venice and Nova Gorica – Europe’s cultural capital for 2025 – and enhanced Scandinavian travel with VY’s Oslo-Malmö trains launching in summer 2025.
Christal Bauer PEOPLE
Petra Roach
De La Cruz & Eng
De La Cruz, Eng join Viking’s trade sales team
Viking has announced changes to its trade sales organization. After 25 years, Michele Saegesser has transitioned her role to new Viking leadership. Erik De La Cruz has been promoted to lead Viking’s Field Sales Team and Mike Eng will lead Viking’s National Accounts Partnerships. De La Cruz will manage Viking’s North American Field Sales Team (U.S. & Canada), Inside Sales Team and the Groups Department. Eng will lead Viking’s national account partnerships, trade marketing, technology and reporting.
Contiki launches new trips in Indonesia
TORONTO Contiki has introduced three new itineraries in Indonesia as demand for Asia continues to surge.
The new trips – ‘Bali Island Hopping’, ‘Komodo & Flores Sail’ and ‘Indonesia Island Hopping’ – follow the success of Contiki’s Philippines Island Hopping adventure. Departures start in July 2025.
According to the youth travel brand, demand for travel to Bali and Asia has increased significantly, with searches for ‘Bali vacations’ up 234% year-over-year and ‘Bali trips’ increasing by 53%.
Interest in Asia travel rebounded strongly in Q3, with a 52% spike in searches, despite the long-haul distance from North America.
Contiki’s own data reflects this trend, with Bali ranking as the mostsearched destination among locations where the brand previously had no active itineraries.
Additionally, 2025 bookings for Asia have already risen nearly 20% compared to 2024.
“Bali has earned its reputation as a hotspot for young travellers, but there’s so much more to discover beyond its nightlife. There are incredible local traditions and cultural experiences that deserve recognition,” says Melissa DaSilva, interim CEO of TTC Tour Brands.
2025 Survey shows Home-based agents are becoming roam-based.
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Riverside Luxury Cruises welcomes solo travellers with no single supplement
With solo travel surging in popularity, Riverside Luxury Cruises is addressing the needs of independent explorers by eliminating the single supplement on select Harmony Suites aboard the Riverside Mozart and Melody Suites on the Riverside Debussy and Riverside Ravel. This initiative allows solo travellers to embark on European adventures without the additional financial burden typically associated with single occupancy.
A study by travel provider Road Scholar revealed that 85% of their solo travellers are women, 60% of whom are married but choose independent adventures. River cruising, with its immersive experiences and intimate atmosphere, is a perfect fit for those seeking self-discovery and cultural exploration.
“We recognise that solo travel is an important and growing trend, and we at Riverside are committed to creating a welcoming and comfortable environment for all our guests,” said Jennifer Halboth, CEO of Riverside Collection Americas. “By waiving the single supplement on select suites across our entire fleet, we aim to make river cruising more accessible to solo travellers, including women who are looking to explore Europe independently. Whether travelling alone or with a group of friends, we want to ensure that everyone can enjoy the unique experience of river cruising on their own terms.”
Riverside’s luxury vessels foster a sense of community, with a two-to-one guest-to-crew ratio ensuring personalised service. The all-inclusive fares cover gourmet cuisine, premium wines and spirits, complimentary shore excursions, and prepaid gratuities. This structure allows solo travellers to focus on their experience without worrying about unexpected expenses.
Popular itineraries for solo travellers include the Danube Medley, which visits Vienna, Bratislava, and Budapest. In France, the Rhône Rhapsody appeals to food lovers with stops at Les Halles in Lyon and the renowned Châteauneuf-du-Pape. For history buffs, the Romantic Rhine Northbound journey spans Switzerland, Germany, and the Netherlands, offering breathtaking scenery best viewed from the top deck.
The single supplement waiver applies to Harmony Suites on the 162-guest Riverside Mozart on the Danube River, Melody Suites on the 110-guest Riverside Debussy on the Rhine, Main, Moselle and Danube, and Riverside Ravel sailing the Rhône and Sâone. Availability is limited, so early booking is encouraged.
Riverside Luxury Cruises, Europe’s newest and most luxurious river cruise line, offers voyages on the Rhine, Rhône, Danube, Moselle, and Main rivers. Guests enjoy butler service, spacious suites with king-size beds, and up to five onboard restaurants. The FEHI Spa, self-guided bike tours and late-night stays in captivating European cities further enhance the experience.
For more information visit www.Riverside-Cruises. com. Travel advisors can book through the partner portal at www.Riverside-Cruises.com/TA.
