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Another March Break for the books: Tour ops, retail execs sound off on U.S.-Canada trade war

BY KATHRYN FOLLIOTT

TORONTO Well, at least March Break didn’t get cancelled this time.

Exactly 5 years after the pandemic upended travel plans for scores of Canadians – not just for spring break, but for years to come – travel advisors these days might be experiencing deja vu amid the latest threat to the travel industry: the trade war between Canada and the U.S.

All the tariff talk isn’t just a threat to consumer spending confidence. It’s also put a big damper on sentiment towards the U.S., typically the go-to destination for millions of Canadian travellers.

After an all-too-short reprieve, marked by ‘revenge travel’ and clients splashing out on big budget trips around the world, the travel industry is now dealing with skittishness about trip spending amid the uncertainty of the trade war’s economic impact, to say nothing of many Canadians’ adamant refusal to travel to the U.S. until the Trump administration backs down on its tariffs.

Will it all blow over in a matter of weeks or months? Or is this the start of another long and challenging slog for the industry?

It was March 13, 2020 when Canadians got a blunt message from the federal government: don’t travel. Ottawa announced its advisory for all non-essential outbound trips just as scores of travellers were taking off for March Break. A mad scramble and repatriation flights soon followed.

And then, for a very long time, there was no travel at all.

Now it’s March 13, 2025. Canadians are still travelling, with positive reports of brisk business for the start of the year and March Break getaways. We connected with tour ops for a pulse check on this crucial week for winter travel. We also reached out to travel retail execs to get their take on the way forward.

“A DIP IN U.S. SALES AS WELL AS CANCELLATIONS”

Sunwing Vacations headed into March Break 2025 with an impressive milestone under its belt: one million travellers and counting so far for winter 2024-25.

Sunwing Vacations Group’s President, Andrew Dawson, told Travelweek: “Quebec Spring Break and Ontario March Break are historically among our busiest periods of the winter season, and this year is no exception.”

The Big Four – Cuba, Jamaica, Mexico and the D.R. – performed well for Sunwing. Bookings were even coming in with plenty of notice. “With group and family travel outpacing demand for individual bookings, there have been fewer last-minute vacations available this year,” said Dawson.

Over at Transat, Cancun, Punta Cana, and Puerto Plata were the big winners, while Pointe-à-Pitre, Cartagena and Liberia experienced the highest year-over-year increase in bookings.

Transat has very limited exposure to the U.S. market, with only two

U.S. gateways (Fort Lauderdale and Orlando) out of its total 57 destinations.

“Our network is primarily focused on transatlantic and South destinations. When the tariffs were announced in February, demand slightly dropped on U.S. routes,” said Transat. “In general, we are observing a softer demand compared to last year, but it has picked up somewhat. It is too early to say where demand will level off.”

At TravelBrands, March Break “was quite good, we already had passengers on the books for months now,” as President and CEO Nathalie Tanious told Travelweek.

She added: “Future bookings are steady; however we see a dip in U.S. sales as well as cancellations.”

“FOCUS ON WHAT WE CAN CONTROL”

Travel advisors as always are on the front lines of this latest hit to the industry, and many are looking to their host agencies and consortiums for guidance and advice.

Flemming Friisdahl, founder and CEO of The Travel Agent Next Door, is telling TTAND advisors to focus on what they can control in these unpredictable times – and that includes their own frustration when venting on social media.

“I always recommend it is OK to express your concerns, but in a very constructive way,” said Friisdahl.

“We will see how long this lasts, however since we cannot control

any of this, we need to focus on what we CAN control. We can control what destinations we offer to our customers; we can offer great value destinations. There are many places the Canadian dollar does well. We know consumers will still want to get away, we just need to present the correct product options,” said Friisdahl.

Will it be hard in the current economical environment? Yes, said Friisdahl. “But will it be COVID hard? Not even close.”

He recommends that agents talk to suppliers and find out what specials can be offered, “and what will meet customer’s price point and political beliefs.”

Trevello’s strategy to help its members weather the tariff storm is four-fold, as Trevello Travel Group CEO Zeina Gedeon told Travelweek. First, redouble efforts to sell Europe, the Caribbean and other global markets. Second, maintain customer focus, with exceptional service. Third, identify new business opportunities that may arise from changes in trade patterns. And fourth, “work together to find creative solutions to any challenges that arise.”

Corporate travel was one of the last sectors to recover from the pandemic’s blow to the industry. Now corporate bookings are in the crosshairs once again.

As Direct Travel President Brian Robertson put it: “For corporate travel, we have been advised of

some organizations choosing to put a hold on all transborder travel for the foreseeable future. We have also had some Canadian company meetings and events rescheduled and, in some cases, moved to a nonU.S. destination.”

SWITCHING AWAY FROM THE U.S.

Robertson also reported a shift in leisure traveller sentiment, with some Canadian vacationers choosing to switch from U.S. travel to other destinations.

Christine James, VP, Canada, Travel Leaders Network, is also hearing reports of rebooking to other destinations. “If they were planning a stay put vacation in the U.S., they’re looking at all-inclusive options to Mexico or the Caribbean. Even when it comes to cruising, if they were scheduled to depart from a U.S. port, they are looking at Europe or the Med instead.”

Not everyone is switching, of course. When reached for comment, James was getting off a flight from Toronto to Orlando, “and the flight was full of families heading to Disney or Universal for March Break.”

Requests for switches can be for political reasons, or sheer buying power, or both. Envoyage VP and GM Anita Emilio told Travelweek that many Envoyage advisors are recommending spots where the Canadian dollar holds strong, like Mexico, Portugal, Vietnam, Australia and Japan.

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Emilio added that all Envoyage advisors have membership in ACTA, “ensuring they have a voice in advocacy efforts that directly impact their businesses.” (See Travelweek’s coverage from the recent ACTA Advocacy Townhalls on page 9).

When you consider all the excitement and anticipation that goes into planning a vacation, stories like this one from Calgary-based travel advisor Natasha Rhodes show just how committed some Canadians are to their national pride, and how far they’ll go to express their anger and sense of betrayal at the U.S. tariffs.

In early February, when the tariffs were first announced, Rhodes got a large cancellation from a multigenerational family of 10 who had a private home booked outside of Phoenix. The trip had been planned almost a year in advance.

Her client pulled out just prior to the non-refundable deadline, “and was happy to lose the US$1,900 deposit imposed by the villa company, as well as a Cdn$500 cancellation fee imposed by myself for the hours worked.”

The client is now holding close to Cdn$10,000 in WestJet flight credits for the cancelled flights, Rhodes added.

“Many of my clients are shifting plans to avoid any travel to or through the U.S. while the current administration is in office.”

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Tennis legend Rafael Nadal partners with Melia to launch new hotel brand Zel in Punta Cana

BY WAHEEDA HARRIS

PUNTA CANA Under a starry night sky, an enviable list of stylish VIPs from government and tourism from the D.R., Spain, Canada and the U.S. were in attendance with international media as Melia Hotels International CEO Gabriel Escarrer Jaume and tennis superstar Rafael Nadal officially opened Zel Punta Cana.

Showcasing Dominican culture through music, artisans and local flavours, Melia formally introduced Zel to the Caribbean (following a soft launch in December 2024) with a raucous party this past weekend, with endless opportunities to taste Mediterranean influences, such as tapas, sangria, grilled seafood and paella.

After brief remarks by Jaume and Nadal, the crowd was treated to a drone show and live music with dancing until midnight.

With nine hotels brands within the Melia Hotels International portfolio, all-inclusive Zel has previously opened in Mallorca and Costa Brava, Spain.

With the tagline ‘Born in the Med,’ this luxury boutique brand was brainstormed between Jaume and Nadal for the past three years.

Zel is a 50/50 partnership between Melia and Nadal.

“Zel is the Mediterranean House of Rafa and Melia. We wanted to find the balance between active wellness and disconnecting,” explained Andre P. Gerondeau, COO, Melia Hotels International. “We work hard, we play hard. We’re proud of having the first international Zel in Dominican Republic.”

Gerondeau detailed how they’re creating a marketing plan which will be decidedly different. Zel Club was launched in 2023 with the opening of Zel Mallorca; the club will bring together thought leaders such as professional athletes with Zel

guests, to create a different kind of wellness retreat.

Later this year, the Rafa Nadal Tennis Centre featuring trained coaches from the Rafa Nadal Academy will be opened in the Melia hotel zone in Punta Cana; any Melia guests (adults or kids) can register for classes. “Our goal is to offer the most complete resort in the Caribbean,” said Gerondeau.

BRINGING THE MED TO THE CARIBBEAN

Located a half hour from Punta Cana International Airport, Zel is part of the Melia Hotels complex on Playa

Gabriel Escarrer Jaume, CEO, Melia Hotels International and tennis legend Rafa Nadal, at the opening of the brand new Zel Punta Cana

(all

photos

courtesty

Melia Hotels International)

Bavaro; the hotel was previously Garden Suites by Melia.

With 190 rooms and seven room categories including suites, master suites and swim-up suites, the boutique hotel’s grounds are lush gardens of tall palms, bougainvillea, lilies and tropical plants with two main swimming pools, and smaller pools interconnected with the threestorey room buildings.

Drawing inspiration from Nadal’s and Melia’s close ties to Mallorca –both men were born on the Balearic island – Zel welcomes guests with a quick digital check-in via tablet which occurs in a living room, featuring Cafe de Finca coffee bar and the Zel concept store, offering colourful beach clothing and home accessories.

The ‘patio medierraneo’ are low-slung seating areas found throughout the hotel, places to gather and chat over coffee or cocktails.

The hotel’s contemporary decor palette of white, cream and blue seamlessly blends with natural textures such as wood furniture, leather chairs, macrame and rope

installations, ceramics, tile, rattan light fixtures and stone flooring in warm shades of cream and caramel.

Rooms feature living/dining rooms, two closets and a jacuzzi on the balcony or patio.

Although not adults-only, this laidback property is more suited to couples or friend groups who want amenities such as lounge areas with bali beds, the Studios (offering fitness classes and personal trainers) and the AUA Spa, a calming oasis with spacious hydrotherapy area of hot and cold pools. Spa changerooms feature sauna and steam, and each treatment includes aromatherapy.

Zel Beach Club is a 10-minute shuttle from the hotel (which runs from sunrise to sunset), with loungers on Playa Bavaro and a bar/restaurant serving lunch and drinks.

Other dining options include Parda, a Spanish-influenced open-air buffet adjacent to the main pool for breakfast, lunch and dinner; Volcan serving grilled meat and fish for dinner, Nokyo Japanese

WE WANTED TO FIND THE BALANCE BETWEEN ACTIVE WELLNESS AND

teppanyaki, Tacorini for lunch and dinner, a mix of Greek and Mexican, Silvestre wine cellar and Voltage nightclub.

Zel will open next in Madrid in 18 months, plus watch for a rebranding of an existing hotel on Formentera, plus other properties in Koh Samui, Thailand, as well as Albania (where Melia will have 20 hotels), Greece and Mexico.

“The plan is to have 20 Zel hotels in five years,” said Gerondeau. “We (Melia) came to the Dominican Republic in 1985; the Caribbean has been very important to our growth.”

Gerondeau added he hopes Melia will have news from Jamaica, Cuba, Costa Rica and Antigua in the future.

Zel Punta Cana Beach Club

Master Suite Swim Up Living Area at Zel Punta Cana

Health and wellness are key pillars at Zel Punta Cana

HOTELS & RESORTS

SH Hotels & Resorts, the parent company behind 1 Hotels, Baccarat Hotels, and Treehouse Hotels, has rebranded as Starwood Hotels in celebration of its 10th anniversary. The move revives the iconic Starwood name, which was originally established nearly 30 years ago by hospitality leader Barry Sternlicht, who now oversees SH Hotels & Resorts / Starwood Hotels. As Sternlicht put it: “Reintroducing Starwood Hotels is an exciting milestone for our company. It’s a name millions trust, and this rebrand reaffirms our commitment to sustainability, innovation and global expansion.”

The all-new Wyndham Alltra Punta Cana has officially opened its doors in the D.R. The all-inclusive property – formerly Jewel Punta Cana – marks Playa Hotels & Resorts’ newest addition to its portfolio and the second Wyndham Alltra in the country. “The Dominican Republic has long been a key destination for Playa Hotels & Resorts, and we are thrilled to expand our footprint with the grand opening of Wyndham Alltra Punta Cana,” said Fernando Mulet, EVP and Chief Investment Officer of Playa Hotels & Resorts. The Wyndham Alltra brand offers an all-inclusive experience for all ages.

BORDER POLICIES

Canadians and other foreign nationals visiting the U.S. for more than 30 days may have to register with the U.S. government, according to reports. That includes Canadian snowbirds wintering in popular spots like Florida, Arizona and more. Word has it that the stipulation was included in one of the executive orders signed by U.S. President Trump on Jan. 20, ‘Protecting the American People Against Invasion.’

SnowbirdAdvisor.ca, a resource site for Canadians heading to the U.S. for the winter months, has an overview of all the latest information.

PASSPORT CONTROL

The Canadian government plans to implement a new 30-business-day guarantee for passports. Citizens’ Services Minister Terry Beech says that change is coming this year, along with an online renewal option that will launch in the summer. Service Canada launched a pilot project for online passport renewals in December. The department expects to deliver a record 5.4 million passports this year. Beech said most people now receive their passports within seven business days of submitting an application in person, and 99% get the document within 10 business days.

Wyndham Alltra Punta Cana Grand Salon at Baccarat Hotel New York

ACTA breaks down tariff impacts and next steps

TORONTO With Canada-U.S. tensions escalating amid an ongoing trade war, Canadian travel advisors are bracing for an economic fallout, with no word yet from the federal government about any financial support.

During its virtual Advocacy Townhall this week, ACTA’s Wendy Paradis, President, and Avery Campbell, Director, Advocacy and Industry Relations, did not mince any words when discussing the United States’ recently imposed tariffs on Canada, calling it a “significant and serious situation.”

“In the long-term, we would expect a significant increase in Canadians changing their travel intentions away from the United States, with more Canadians likely to participate in the current boycott discussion,” says Campbell. “Also, everyone in our country is going to be economically impacted by the situation.”

Whether any future aid will be allocated to the travel industry and travel advisors remains to be seen, at least not until the House of Commons resumes sitting after a general election is held.

“At this time, we do not believe there are any support programs available specific to our sector,” says Campbell. “We’re going to be entering an election very soon, and once the dust settles and the House sits again, then the government of Canada will be able to enact new supports. But at this time, we don’t know who the government is going to be.”

The U.S.-imposed tariffs are already impacting Canadian travel, with StatCan reporting a 14.5% reduction in total travellers coming from Canada to the United States, by land and air, in February. Also in February, Leger released a report that found 48% of Canadians intend to avoid travel to the United States, while Ipsos reported that this number went up to 65% later in the month.

ACTA has been engaged in every aspect of the ongoing situation with the United States.

ACTA is meeting weekly with the government and is also working with ASTA, USTA and WTAAA, as well as with its TALA (Travel Agency Leaders) and Independent Travel Advisor Advisory Committee.

ACTA members are encouraged to email Campbell at acampbell@ acta.ca with information on U.S. sales and bookings.

All members are also encouraged to check out ACTA’s new CanadaU.S. relations portal on its website, acta.ca.

To access the microsite, go to https:// www.acta.ca/canada-us-relations.php.

Beaches expansion unveiled at Sandals Resorts’ ‘Made of Caribbean’ launch

NEW YORK CITY The global launch of Sandals Resorts’ new campaign ‘Made of Caribbean’, developed by Leo Burnett, wowed industry professionals at a gala event.

“We have the best properties, and the best stretches of beaches. We aspire to the best architecture, design and innovation with nothing better anywhere in the world,” said Sandals Resorts’ Executive Chairman, Adam Stewart, to cheers and applause at the NYC party.

EXPANSION PLANS FOR BEACHES

The launch dovetailed with a reveal of close to $1 billion worth of expansion plans for Beaches Resorts.

The expansion will essentially double the Beaches Resorts footprint within the next five years.

Stewart shared all the updates, including a new Beaches in Barbados; plans for a Beaches in Exuma, The Bahamas; a new Beaches Runaway Bay in Jamaica; and a sneak peek of Beaches Turks and Caicos’ new Treasure Beach Village, now open for reservations.

Attendees at Sandals Resorts’ ‘Made of Caribbean’ launch in NYC included ACV’s VP Product Development, Dina Bertolo; Maureen Barnes-Smith, VP, Sales & Marketing, Canada at Unique Vacations Canada Inc.; ACV’s VP, Nino Montagnese

Sunwing’s Dawson to retire in 2026; new roles for Taylor, Foster

TORONTO Sunwing Vacations

Group’s President, Andrew Dawson, has made the decision to retire next year, once the winter 2025-2026 season is complete.

“Sunwing is fortunate to have such a talented, experienced and loyal team that is highly regarded throughout the industry. I can confirm that I will retire from the organization next year, in March 2026,” said Dawson in a statement.

He added that “the hardest part of my decision was breaking the news to my incredible team. At the same time, I know that, thanks to their passion and expertise, Sunwing Vacations and Vacation Express will go from strength to strength.”

Over the next year, Dawson and his team will continue to focus on the seamless integration of WestJet Vacations. “I’m committed to leaving on a high note once the integration is complete, while welcoming new colleagues and readying the brand so that it can unlock its immense potential. The WestJet Group has a long-term strategy in place for the crucial vacations business, and I look forward to continuing to build on that vision over the coming year and of course championing my team’s success in the years that follow.”

NEW ROLES FOR TAYLOR & FOSTER

In other news, the WestJet Group has shared announcements about two key members of the team. Strategic changes to the WestJet Group Executive Committee will “align leadership positions with our

commitment to delivering for our guests,” said the company.

Samantha Taylor, with Sunwing since 2020 as Chief Marketing Officer (and later serving as Chief Marketing & Digital Officer of Sunwing Vacations Group), is now WestJet Group Chief Experience Officer (CXO), a newlycreated position.

Taylor will oversee experience management, marketing, and contact centres across WestJet and Sunwing.

“This role is all about putting our guests first,” said Taylor. “By aligning our teams and resources, we’re working to ensure every interaction with WestJet and Sunwing is exceptional. Guest experience is our priority.”

Another change will see Tanya Foster, Chief Information Officer (CIO), now leading a unified team overseeing all IT and digital technology across the WestJet Group. Foster joined the leadership team in January 2023.

“Our guests and our people are at the forefront of every decision we make. By streamlining our leadership team, we’re ensuring we deliver on our promise of friendly, reliable and affordable travel experiences,” said WestJet Group CEO Alexis von Hoensbroech.

Trevello readies for U.S. expansion with Hernandez

TORONTO Trevello World Holdings Inc. is moving ahead with its U.S. expansion plans, announcing the launch of a new U.S. division of Trevello under Erwing Hernandez.

First announced in July 2024, Trevello’s U.S. expansion now has Hernandez at the helm of the new division. The new host agency will launch on May 1.

Hernandez has more than 25 years of industry experience, most recently serving as SVP at Travel Planners International (TPI). Over more than two decades with TPI, he held key leadership positions, including General Manager and Corporate Vice President.

WE HAVE A LEADER WHO IS COMMITTED TO SUPPORTING TRAVEL ADVISORS

Samantha Taylor (left) and Tanya Foster

Morris Chia, Co-Founder and CEO of Trevello World Holdings, said Hernandez will spearhead Trevello’s U.S. strategy, driving growth, innovation, and new opportunities for travel advisors as the company establishes its presence in the world’s largest travel market.

“As we continue our expansion into the leading travel market, it’s critical that we have a leader who not only understands this market but is deeply committed to supporting travel advisors,” said Chia.

“Erwing’s extensive experience, leadership, and strategic vision make him the right person to drive our growth while staying true to our mission of redefining the host agency model,” he added.

For his part, Hernandez said Trevello’s bold vision and advisor-first approach set it apart in the industry. “With a strong foundation in Canada and a commitment to reshaping the host agency model, we have an incredible opportunity to empower U.S. travel advisors and create new pathways for success. My focus is on building a strong, sustainable framework that allows advisors to build thriving businesses of their own,” said Hernandez.

Trevello kicked off 2025 with news that it had acquired Gifted Travel Network (GTN), marking its official entry into the U.S. market. GTN will remain as a separate division of Trevello World Holdings under the leadership of Co-Founder and CEO, Jen Cochrane.

WestJet updates carry-on requirements

CALGARY WestJet has announced new maximum dimensions for carry-on baggage.

WestJet made the move to align with common international dimensions adopted by other North American carriers and baggage manufacturers, including partner carrier Delta Air Lines.

The new maximum dimensions (22” x 14” x 9”) account for wheels and handles. WestJet has added one inch of height to the accepted dimensions, reducing the current width limit (21” x 15” x 9”) by one inch to increase overall stowage capacity.

“We hope this change will help reduce check-in and boarding times by eliminating inconsistencies between WestJet and many other carriers,” said Colleen Tynan, WestJet’s VP Experience Management.

“The introduction of new standard dimensions ensures that more baggage can be carried on more flights, which should have a significant impact on the overall onboard experience,” said Tynan.

The decision to adopt the new carryon baggage dimensions follows years of operating WestJet’s own dimensions. WestJet guests and employees have provided feedback on optimizing stowage capacity on the airline’s various aircraft, which vary in capacity based on aircraft size, Tynan added.

This includes the Sunwing aircraft scheduled to be added to WestJet’s fleet this spring.

To give guests time to adjust to the new carry-on baggage dimensions, Tynan said WestJet will honour and accept bags with the current maximum dimensions, as well as bags with the new maximum dimensions, until May 5.

THE NEW STANDARD DIMENSIONS

ENSURES THAT MORE BAGGAGE CAN BE CARRIED ON MORE FLIGHTS

AmaWaterways promotes Pinelo & Maguire

AmaWaterways has promoted Alex Pinelo to Chief Sales Officer, and Michal Maguire to Chief Marketing Officer.

Pinelo joined the AmaWaterways team since 2016. In his new role as Chief Sales Officer, Pinelo will continue to build AmaWaterways’ strong network of travel advisors while leading the company’s sales strategies across global markets.

Meanwhile AmaWaterways’ VP Marketing, Michal Maguire, has been promoted to Chief Marketing Officer. Maguire joined AmaWaterways in 2019. In her new role Michal will continue to enhance brand awareness, foster growth, support travel advisors and share the company’s river cruise experiences with returning guests and new guests worldwide.

Huntington Travel Group adds cruise product, hires Sundram

TORONTO Huntington Travel Group has announced new cruise product –and a seasoned hire to head up the company’s cruise division.

Christabel Sundram has joined Huntington Travel Group as Cruise Product Manager with more than two decades of industry experience, including an extensive background in wholesale travel and cruise sales.

She previously spent more than 14 years at Exclusive Tours by Merit Travel, where she played a crucial role in promoting and selling small ship cruise collections to Canadian travel advisors. She also has MICE (Meetings, Incentives, Conferences & Exhibitions) experience.

HUNTINGTON’S CRUISE PRODUCT

Sundram says Huntington’s cruise product offerings aim to build a stronger market presence by diversifying into small ship and river cruises.

The strategic initiative will ensure that both travel advisors and their customers have access

to unique, high-quality cruise experiences, she says.

Huntington’s cruise product offering will focus on providing tailored solutions that empower travel advisors with comprehensive, revenuegenerating opportunities.

“With over two decades of experience in the travel industry, I’ve had the privilege of building lasting relationships with travel suppliers, cruise suppliers, and travel advisors, and I’m proud to say that my passion for creating unforgettable travel experiences has only grown stronger with time,” says Sundram.

“Huntington’s Cruise product intends to fill the gap left in the Canadian market for a wholesale small ship cruise reseller,” she adds.

“Our goal is to provide travel advisors with a complete product – one that offers competitive differentiation, is easy to sell, and ensures a lucrative commission income. We are excited to introduce unique pre- and post-cruise experiences, making group bookings seamless while delivering exclusive, culturally immersive experiences tailored to travellers’ needs.”

Huntington’s cruise products will facilitate group bookings, ensuring seamless arrangements and the inclusion of exclusive local experiences.

Huntington Travel Group’s Director Hotel & Ancillary Products, Michael Fernandes, says: “This cruise product offering reaffirms Huntington Travel Group’s commitment to providing innovative products backed by genuine personalized service. We look forward to assisting travel advisors and travel agencies in this new endeavour.”

Alex Pinelo

Michal Maguire

Christabel Sundram

Fitzpatrick joins Explore Worldwide as N. America BDM

Explore Worldwide has named Aaron Fitzpatrick as Business Development Manager for North America.

Fitzpatrick brings more than a decade of experience in customer relations.

In the newly created position, Fitzpatrick will be responsible for creating and executing strategic plans to grow trade sales and nurture existing partnerships while establishing new collaborations with key travel advisor stakeholders throughout North America.

He will also take the lead on training and product knowledge sessions for industry partners, development and implementation of trade campaigns and incentives, as well as representation for Explore at key industry events and conferences.

Virgin Voyages adds flexibility to groups program

MIAMI Virgin Voyages is making group travel easier and more rewarding with an updated program designed to provide greater flexibility and enhanced benefits for both travellers and travel advisors.

As the cruise line prepares for the launch of Brilliant Lady, its group travel program – now called Circles, Groups, and Weddings – has evolved in response to feedback from its First Mates (travel advisors).

Said Virgin Voyages’ CEO, Nirmal Saverimuttu: “Thanks to our incredible First Mates, we are having a record Wave season with more than a 60% increase in revenue from February of last year, and over 80% of that growth is coming from our dedicated travel partners.

“We made a commitment to our travel advisor community to always take feedback and turn it into action. This new program is a direct result of listening, learning and making improvements. The First Mate community is everything to us as we build this brand together and celebrate a recordbreaking Wave season.”

Travellers booking as a group through a First Mate can get up to

10% of, up to $300 in complimentary drinks, and a dedicated group dinner at one of Virgin’s six Michelininspired restaurants.

Meanwhile, travel advisors benefit from a fair and flexible booking process with earning opportunities.

The reimagined Circles program provides First Mates with increased flexibility and enhanced benefits for clients, with no minimum cabin requirement; no deposit required; more time to form a group; richer combinability, including ‘My Next Virgin Voyage’; price and promotion protection; and one complimentary Sea Terrace for the travel conductor once a 10 cabin threshold is met, or the option of a 2% bonus commission.

Meanwhile the Groups program, designed for agents who already have groups that are ready to lock in their getaway and sail together to celebrate a milestone or special occasion, offers: an eight-cabin minimum; no deposit required; a 30day hold; onboard Bar Tab options; and price and promotion protection

And for shipboard weddings, Virgin Voyages offers: no minimum cabin requirement; a 30-day hold; onboard bar tab options; and price and promotion protection.

For the first time, all four Virgin Voyages’ ships will be sailing in the Caribbean later this year.

Scarlet Lady

Aaron Fitzpatrick PEOPLE

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Silver Ray sets sail on First Grand Voyage

Silversea Cruises’ newest ship, Silver Ray, embarked on its first Grand Voyage on Jan. 20, 2025, launching a 71-day journey that will circumnavigate South America before exploring the Eastern Caribbean. Ahead of departure, guests were treated to an exclusive Bon Voyage dinner at the Bonnet House Museum & Gardens in Fort Lauderdale, where they enjoyed a curated selection of South American cuisine.

“As the leading experiential luxury travel brand, we pride ourselves on creating unique moments for our guests,” said Bert Hernandez, president of Silversea. “This 71-day voyage will feature four once-in-alifetime events designed to immerse travellers in the authentic culture of South America. Guests will enjoy wine tasting among the vineyards in Valparaíso, front-row seats at Rio de Janeiro’s Carnival, and a sophisticated evening celebrating Bajan culture in Bridgetown.”

71 DAYS, 38 DESTINATIONS

During this extensive itinerary, Silver Ray will visit 38 destinations across 17 countries, with 11 overnight stays. Guests will experience iconic cities such as Lima, Buenos Aires, Montevideo and Rio de Janeiro, while also taking in natural wonders like Chile’s fjords, the Garibaldi Glacier and the Amazon Rainforest. After passing through the Panama Canal, Silver Ray will visit some of the Caribbean’s most captivating ports before returning to Fort Lauderdale on April 1. These include Bequia, Castries (St. Lucia), St. John’s, Basseterre (St. Kitts), St. Thomas and San Juan.

EXPANDED CARIBBEAN PRESENCE

Following its Grand Voyage, Silver Ray will join Silver Moon and Silver Shadow in the Caribbean, expanding Silversea’s luxury offerings in the region. Between March and May 2025, the three ships will sail nine immersive voyages, highlighting the Caribbean’s vibrant cultures and natural beauty.

Later in 2025, Silversea will host 13 Caribbean sailings across four ships in November and December, followed by 19 voyages on three ships in early 2026. Guests can look forward to visiting destinations such as Bequia, St. Vincent and the Grenadines; Soufrière, St. Lucia; Little Bay, Montserrat; and St. John.

LUXURY ABOARD SILVER RAY

Silver Ray is ideally suited for both the rugged landscapes of South America and the tropical waters of the Caribbean. With an innovative asymmetrical pool deck offering sweeping ocean views, spacious suites and a 1:1.3 crew-to-guest ratio – including butler service – passengers can expect an unparalleled level of luxury.

The ship also features Silversea’s signature S.A.L.T. (Sea and Land Taste) culinary program, offering immersive dining experiences both onboard and ashore. Grand Voyage guests will enjoy exclusive excursions such as foraging and fine dining in Valparaíso, an Argentinian asado masterclass in Buenos Aires, and a deep dive into the unique flavours of the Amazon in Santarém, Brazil.

For more details, go to silversea.com.

Cirque du Soleil launches first resident show in Hawaii

HONOLULU — Cirque du Soleil has made history with the premiere of ‘Auana, its first-ever resident production in Hawaii.

The show debuted on Dec. 17 at the OUTRIGGER Waikīkī Beachcomber Hotel to a sold-out audience, blending Cirque’s signature acrobatics with Hawaiian storytelling, language, and traditions.

The production, which runs Wednesday through Sunday at 5:30 p.m. and 8:30 p.m., is a milestone for Cirque du Soleil, marking its first long-term engagement in the Aloha State.

‘Auana – which means “to wander” in Hawaiian – immerses audiences in eight visually striking chapters that celebrate the islands’ mythology and cultural heritage.

The premiere drew an array of highprofile guests, including Dwayne “The Rock” Johnson, Olympic gold medallist Carissa Moore and renowned Chef Roy Yamaguchi. Johnson praised the show for elevating Polynesian culture on a global stage.

“I thought the show was brilliant, the performers were amazing, but what I really loved is that our Polynesian culture is at the forefront of something that pierces cultures like Cirque du Soleil,” he said.

A key creative force behind the show, cultural producer Dr. Aaron J. Salā, emphasized the significance of integrating Hawaiian identity into mainstream entertainment. “We’re bringing together a generation that is no longer apologetic about who we are,” he said. “If we find opportunities

to tell our stories using platforms like Cirque du Soleil that catapult our work to the mainstream, I feel very simply but very firmly that Hawaii can change the world.”

Tickets for ‘Auana start at US$85, inclusive of taxes and fees, and are available at www.cirquedusoleil.com/ hawaii. For a premium experience, guests can purchase the ‘Auana VIP Experience, which includes a private pre-show reception at Maui Brewing Company Waikīkī, a curated menu of Pacific Rim-inspired cuisine, and an opportunity to meet the cast.

For more information about ‘Auana, follow @cirquedusoleil.auana on Instagram and Cirque du Soleil Auana on Facebook.

THE PRODUCTION MARKS CIRQUE DU SOLEIL’S FIRST LONG-TERM ENGAGEMENT IN HAWAII

Cirque du Soleil ‘Auana’s red carpet event at the OUTRIGGER Waikīkī Beachcomber Hotel

•

BermudAir now available through Sabre

HAMILTON BermudAir’s new direct connect partnership with Sabre has given the airline a direct route to travel advisor bookings.

Leslie Peden, SVP, Sales & Distribution at BermudAir, said the Sabre partnership marks BermudAir’s latest move to diversify its distribution channels.

GDS availability for BermudAir (2T) is effective immediately for new sales.

“We are thrilled to partner with Sabre and offer a ‘game changing’ booking solution for our valued travel advisors,” said Peden. “This integration not only simplifies the

TAP Air Portugal and Visit Madeira recently hosted a Madeira Island FAM. Seen here are: (back row) Chris Tabbitt, Travel Impresarios; Bravelanders Tours; Russell Rodrigues, SkyRoute Travel; (centre row) Edris Peracha, International Travel; Christine Olah, Flight Centre; Michael Dew, Clarke-Way Travel; Janine Kasuya, Centre Holidays; Ines Almeida Garrett, Visit Portugal; Marlene Rampersad, TTAND; Liliana Vieira, TAP Air Portugal and (front row) Emel Demren, Sultan Travel.

reservation process but also ensures that advisors can access our most up-to-date availability and fares, helping them deliver exceptional travel experiences.”

Ankur Malik, Managing Director, Airline Distribution – Americas at Sabre, added: “We are excited to welcome BermudAir to our extensive network of airline partners. This partnership underscores our commitment to providing travel advisors with comprehensive access to a diverse range of travel options.”

BermudAir currently operates yearround flights from Toronto and Halifax as well as many U.S. gateways. Pending regulatory approval, the airline also hopes to add Montreal effective June 12.

TDC’s National Leadership Conference gets a refresh

MONTREAL Transat Distribution Canada (TDC) is counting down the days until its National Leadership Conference, set to take place this month in Spain.

Newly reimagined and breaking away from tradition, this year’s event will be held from March 22-28 on Spain’s Costa del Sol at Club Med Magna Marbella, marking the first time the conference moves beyond the typical sun destinations.

The week will bring together TDC’s franchised and affiliated agency owners, managers, the leadership team

from Voyages Transat/Transat Travel and key preferred partners for a strategic planning session.

“We’ve truly broken the mould for this latest edition of our National Leadership Conference,” says Karine Gagnon, General Manager of TDC.

One key feature of the conference will be the partnership with renowned speaker, author and executive coach Cloé Caron, who

Moore joins Goway as COO

Goway has appointed Dean Moore as the company’s Chief Operating Officer.

Bruce Hodge, Goway’s Founder & President, says Moore’s appointment will strengthen Goway’s leadership team and facilitate its ongoing growth.

Moore’s appointment comes on the heels of the company’s major rebrand in 2024 and at the start of its 55th anniversary year.

Hodge will remain as Goway’s President while Moore oversees the company’s day-to-day operations.

Moore’s extensive experience across the global travel industry includes heading up teams in the UK, Ireland, Europe, and most recently North America, for global brands including the former MyTravel Group and Thomas Cook.

also collaborated on the creation of the TDC Playbook, a practical guide to help attendees structure their reflections and takeaways.

TDC has also introduced several new formats throughout the conference to maximize both business and personal development.

“We’ve moved away from large plenary sessions this year,” said Gagnon. “Instead, we’ve included Partner Business Reviews – one-onone meetings with preferred partners to explore opportunities and evaluate business relationships. There will also be exclusive one-on-one sessions with TDC’s leadership team, offering direct access to key decision-makers.”

Additionally, a new mobile app will streamline the experience, allowing participants to access personalized schedules, schedule meetings, chat with peers, and more.

TDC’s National Leadership Conference will feature insights from 10 expert speakers, including seven TED-style TDC Talks designed to tackle the real-world challenges faced by agency owners.

Topics will include AI for Marketing Efficiency, Maximising Social Media for Growth, Leading Effective One-on-One Meetings, and Strengthening Connections to Boost Performance. Additionally, Caron will lead a workshop on “Influence and Persuasion,” while Gagnon will present a session on sales and leadership strategy.

AGENTS AND THEIR CLIENTS WILL ENJOY A SEAMLESS JOURNEY FROM INQUIRY

TTAND launches B2B2C booking engine

TORONTO The Travel Agent Next Door has introduced a new all-inclusive booking engine, developed in-house using Softvoyage technology.

Tailored for Canadian travel agents and their clients, the B2B2C platform was built from the ground up by TTAND’s IT team.

“Our travel agents are the foundation of our success,” said Jeff Element, COO of The Travel Agent Next Door. “With this new booking engine, we’re providing them with the best tool available to deliver richer, more personalized travel experiences. By integrating a robust internal portal and offering detailed property content, we’ve ensured that both agents and their clients enjoy a seamless journey from inquiry to booking.”

Highlights include customizable branding, a deals section, pricing calendar, real-time data & dynamic pricing, mobile-friendly design, internal portal access, comprehensive Resort Content and more.

The all-inclusive booking engine is now live on every TTAND agent’s website.

TO BOOKING

Dean Moore PEOPLE

Riverside waives single supplement

DENVER Riverside Luxury Cruises is tapping into the growing trend of solo travel, which has gained popularity among everyone from Gen Z to retirees seeking independent exploration.

A recent study by travel provider Road Scholar found that 85% of their solo travellers are women, with 60% of them married but choosing to embark on independent journeys.

Riverside is responding to this demand by offering solo travellers the chance to explore Europe’s most captivating destinations without the burden of a single supplement, making river cruising more accessible and affordable for those travelling alone.

“We recognize that solo travel is an important and growing trend, and we at Riverside are committed to creating a welcoming and comfortable environment for all our guests,” said Jennifer Halboth, CEOm Riverside Collection Americas.

Popular itineraries for solo travellers sailing with Riverside include Danube Medley, which stops in three major European capital cities: Vienna, Bratislava and Budapest.

Meanwhile in France, Rhone Rhapsody is perfect for food lovers, with a visit to Lyon’s gourmet mecca, Les Halles and a stop in the renowned wine region of Chateauneuf-du-Pape.

Lastly, the Romantic Rhine Northbound itinerary, with stops in Switzerland, Germany and the Netherlands, promises incredible scenery, best enjoyed from the top deck of a luxurious river ship.

Riverside’s single supplement waiver applies to select Harmony Suites on the Riverside Mozart, cruising the Danube River, and Melody Suites on the 110-guest Riverside Debussy and Riverside Ravel, which sail the Rhine, Main, Moselle, Danube, Rhône and Saône rivers.

WE RECOGNIZE THAT SOLO TRAVEL IS AN IMPORTANT AND GROWING TREND

Intrepid promotes Hazel McGuire to CMO

Intrepid Travel has appointed Hazel McGuire as its new Chief Marketing Officer.

Currently serving as the company’s General Manager, UK Sales and Marketing, McGuire joined Intrepid in August 2022, bringing with her 20 years of experience in the travel and transport industries.

Her appointment follows an extensive global recruitment campaign. The role became available following the appointment of former Chief Customer Officer, Leigh Barnes, to President of the Americas.

McGuire will officially start in her new role on April 1, and will report to Intrepid’s CEO James Thornton.

McGuire will remain based in London where her remit will include global departments including Brand, PR and communications, and the newly added Customer and Experiences.

Hazel McGuire PEOPLE

Torino, Italy

Scenic unveils 2026 Grand Journeys Collection

TORONTO Scenic Luxury Cruises & Tours is expanding its ultra-luxury portfolio with the introduction of the 2026 Grand Journeys Collection.

The new itineraries combine ocean, river and land travel, and include up to 15 extended itineraries ranging from 41 to 86 days, with featured regions like France, Portugal, Central Europe, the Baltics, the Mediterranean, the South Pacific, Chile, Peru, the Arctic, Japan and Southeast Asia.

“Since we introduced our first river-to-ocean cruise combination itineraries, we have seen a remarkable increase in their popularity,” said Elisabeth Sadler, VP, Product River Cruises. “Guests have shown a growing appetite for longer, more immersive travel experiences.”

Guests booking a Scenic Grand Journey enjoy a fully all-inclusive experience, with internal flights and transfers, a selection of Freechoice excursions, exclusive Scenic Enrich events, unlimited premium beverages and all tipping and gratuities.

Additional Grand Journey VIP benefits include an on-board credit of up to US$2,000 per suite for use on Scenic Eclipse cruises.

A fam to Marrakech hosted by Air Transat and the Moroccan National Tourist Office brought together agencies and tour ops promoting and selling Morocco as a destination: Exotik Tours; Voyages Traditours; Terratours; Wingbuddy; Direct Travel; Voyages Classy Travel; Kasbah Holidays; Voyages Mazagan; and Voyageurs du Monde. Air Transat is the only airline offering nonstop flights between Montreal and Marrakech, with service twice weekly.

Exodus has a March contest for agents

TORONTO Exodus Adventure Travels is inviting Canadian and U.S. travel advisors to put their destination knowledge to the test with its new March campaign, ‘The Ultimate Travel Showdown.’

Running until March 31, the interactive competition offers agents the chance to win an international guided tour for themselves and a guest.

Designed to tap into the excitement of March bracket-style competitions, the showdown will see 16 top travel destinations go head-to-head, with agents voting each week to determine the ultimate winner.

By participating, travel advisors will not only engage with key Exodus destinations but also be entered for a chance to experience one firsthand.

Each week, travel advisors can vote for their favourite destinations as they advance through the bracket.

The destinations include: Italy; Spain; France; Portugal; Japan; Sri Lanka; Vietnam; India; Costa Rica; Peru; Ecuador (The Galápagos); Brazil; South Africa; Madagascar; Egypt; and Morocco.

The winning destinations will be revealed every Monday in March, with new voting rounds opening soon after.

At the end of the competition, one travel advisor will win a guided Exodus tour for two.

The Ultimate Travel Showdown is open to travel agents in Canada and the U.S. who are 18 years or older, subject to eligibility restrictions. Full terms and conditions are available at ExodusTravels.com/ travel-showdown-agent.

For more details, advisors can contact their Exodus business development manager or email agents@ exodustravels.com.

AT THE END OF THE CONTEST, ONE AGENT WILL WIN A GUIDED EXODUS TOUR FOR TWO

New set of ‘Emerald Escapes’ on sale with CIE

Tours

MORRISTOWN, NJ Ireland and Britain specialist CIE Tours has a new set of Emerald Escapes this March with savings of up to US$1,400 per couple when booking air and land tours together.

With a booking window that runs through March 24, travellers can book and save on 18 guided tours in Ireland, including a few multidestination itineraries, for travel May 1 - Dec. 31.

Tours range from the 12-day Irish Odyssey tour, to the eight or 9-day Irish Adventure, to CIE Tours’ Jewels of Ireland or Irish Legends.

CIE Tours is also offering savings of up to $700 per person on custom Private Driver Vacations.

Rocky Mountaineer has new Colorado trips for summer

VANCOUVER Rocky Mountaineer has launched two new, limited-time rail packages for the 2025 season.

‘Glenwood Springs Getaway Package’ and ‘Glenwood Springs Classic Package’ allow guests to explore the mountain town of Glenwood Springs, CO, known for its wellness offerings and hot springs.

Both packages are available for select departures from June to August 2025 and can be booked for either SilverLeaf or SilverLeaf Plus.

Sunwing teams with Catalonia for March deals

TORONTO Sunwing Vacations has announced Catalonia Hotels & Resorts as its Partner of the Month for March.

The tour operator says travel advisors can help their clients secure their escape to a Catalonia property in the tropics at an exclusively reduced rate, for bookings made March 1 - 31, for travel until Dec. 20.

Plus, for every booking made to a qualifying resort, advisors will earn 3X STAR Points and be automatically entered for the chance to win one of two hotel stays to Catalonia Bavaro Beach or Catalonia Riviera Maya.

Properties included in this month’s Partner of the Month offer include Catalonia Royal La Romana and Catalonia Playa Maroma.

Suite upgrades, OBC with Seabourn’s new promo

SEATTLE Seabourn is inviting guests to elevate their cruise experiences with the launch of its 2025 ‘A Sail Beyond Event.’

Available until April 30, the offer features complimentary suite upgrades and shipboard credits on select ocean and expedition cruises for 2025 and 2026 sailings.

The exclusive event provides a range of benefits, including: complimentary two-category upgrades to Veranda Suites; up to US$2,000 per suite shipboard credit for Penthouse and Premium Suites; and up to USD $1,000 per suite shipboard credit for Ocean-View and Veranda Suites.

The offer applies to select 2025 and 2026 sailings aboard Seabourn’s ocean and expedition ships.

BOOKINGS MADE MARCH 1-31 QUALIFY, AND THE TRAVEL WINDOW RUNS

THROUGH DEC. 20

Suite accommodation with Seabourn

Your Guide To Guided

Product Design –The Architects

Collette evolved its Product Design strategy to employ in-destination experts that curate every experience. They’re passionate travellers, too, ensuring experiences that are vibrant and enriching.

What Makes Us Different:

• We avoid using DMCs or Ground Operators unless it’s absolutely necessary or enhances the experience in a speci fi c destination

• Destination experts design every experience

• Traveller happiness is our roadmap

• We break stereotypes

MOST LIKELY TO: Try a new restaurant before it’s open to the public

Why this Matters:

• Modern travellers avoid cookie-cutter itineraries

• Feedback informs real-time enhancements

• Tours are not diluted with overused vendors

• Experiences are tailored to travellers’ everevolving needs

• Destination experts infuse hidden WOWs and experiences beyond the guidebook

Alison L. Product Design Manager, U.K.

Iliyas M. Product Design Manager, Asia

Sandra C. Product Design Manager, Spain & Portugal

WATCH: How We Curate Our Tours

MEET THE TEAM

Tour Managers –The Face(s) of Collette

Tour managers are a critical component to traveller happiness. When selecting travel pros to lead our tours, we look for experts who are:

• Local to the Region

• Experienced in Tourism

• Fluent in English

• Emotionally Intelligent

MOST LIKELY TO: Be fluent in multiple languages

TOUR MANAGER EXCELLENCE

86.25%

Happy, satis fi ed travellers mean return business for you. Across our 170-plus tours, our tour managers receive an excellent rating at least 85% of the time. You can be con fi dent in the experience your clients will have, and that they’ll come back ready for your next recommendation.

“I take care of my guests like they are my family. I make them laugh, give advice, share helpful tips, teach them about the world, tell them stories, share hugs and appreciation. My biggest reward is seeing dreams come true.”

–CYNTHIA, TOUR MANAGER

Noreddine Morocco

Meet

Pa o l o Italy

Clare South Paci fi c

Maryse Canada

Javier Portugal

Learning & Development

Whatever your learning style, we’ll meet you there with content designed to help you sell and serve your clients ef fi ciently and con fi dently. Because we work in partnership with advisors like you, we get feedback constantly on what advisors need. Let’s explore how you can learn (and earn) more with Collette.

Collette University

Learn about product lines, tips for selling guided travel, and ways to generate business growth in our learning platform. See more on the next page.

In-Person Trainings

• Local Business Development Manager: From 1:1s to classroom-style trainings, your BDM will work with you to set up the training that works best for you or your of fi ce

• National Business Development Team: Meet them at a booth or join one of their informative sessions at trade shows

Virtual Events

Our virtual events are designed to dive deeper into a topic to help advisors build their sales toolbox. From panel discussions with industry pros to destination positioning, growing your business and more, these monthly events are designed to go beyond selling Collette to provide value for you as a travel professional.

Monthly News

Join our mailing list for a quick roundup of the latest news and top deals to keep you in the know.

Travel Advisor Network

Join our private Facebook group to:

• Connect, learn, and share with other travel professionals

• Get the most up-to-date info on Collette deals, travel trends, and behind-the-scenes info

• Get tips for selling and connect with our Business Development team members

Class is in Session

We partnered with travel advisors and industry professionals to develop bitesized learning modules (5-7 minute segments) packed with valuable info to help you sell.

Enrol now to access a library of self-paced courses designed to help you better serve your clients.

What Can I Expect After I Register?

You’ll receive an email with your login credentials and link to the platform within 48 hours (2 business days). Use that link and your credentials to access Collette University.

How long are the courses?

Courses are self-paced and range anywhere from 5 to 20 minutes. Each course is designed with your busy schedule in mind; fi t them in anytime that works well for you!

What are some of the features of Collette University?

▶ Courses designed in collaboration with advisors on topics like positioning, product lines, how to grow your business, and more.

▶ Anytime access to the platform via computer, tablet, or phone.

▶ New courses added through the year.

Request your login to Collette University here! Request Login

Travel Advisor Portal

Log in to your account and get access to exclusive content and tools designed to help you sell con fi dently – all in one place.

Learning & Training

Enroll in Collette University for self-paced courses designed to help you sell. In addition to this learning platform, you’ll have access to fl yers, tour info, and other training materials.

Virtual & On-Demand Events

We regularly hold virtual events on a variety of topics—from sales tips to destination features and panel discussions. You can access the full library on demand in the portal.

Manage Bookings

The new MyCollette platform gives you more visibility into your book of business than ever before. Access reservation data, view and send invoices, see commission info, and more.

Order Brochures

Send inspirational brochures directly to your clients with your call to action via Collette Connection or order copies for your of fi ce.

Marketing Resources

With early access to sales and offers, marketing assets like social media tiles and videos, e-brochures, and more, promoting Collette is a breeze.

Community

Join a community of travel professionals to network, share stories and tips, and access exclusive content.

Marketing Resources

Download high-quality materials created by our in-house team to share with your clients on the Collette brand, tours and destinations, sales and offers, videos, and more.

• Promotional Toolkits for Sales & Offers

• Destination & Tour Resources

• Shareable Social Media Content

• Tiles & Captions

• Video Shorts

• Collette Brand Information

• E-Brochure Links

• Shareable Videos

• Print-on-Demand Brochures (Collette Connection)

Video: Nordic Campaign 2024

Collette Connection: Asia Brochure

Promotional Toolkit: 2024 Spring Sale Flyer

Social Video Shorts: Winter in Croatia

Online Resources

Our website makes booking online easy. Get in-depth information on our tours, product lines, and see the latest deals and offers.

With the comparison feature, you can compare up to 3 tours at the same time, seeing differences in price, trip length, activity level, travel style, and key highlights.

Click the play button to watch the demo.

Tools that make booking quicker and easier

Add member bene fi t discounts

Guaranteed dates are displayed

Offer codes appear automatically

Flex/refundable air & airport codes

Show or hide your tour commissions

Updated air search with call-back request

Share itineraries with clients

MyCollette Self-Service Platform

This easy-to-use system is your “view behind the curtain” –whenever you need it. Manage your bookings seamlessly.

Once logged into your MyCollette account, you can:

• See all group and retail bookings, including commission

• Access reservation information

• Review fl ight schedules

• Plan groups and retail follow ups via the planning calendar

• View and send invoices to your clients

Access MyCollette

Marketing Materials & Support

Get the word out with promotional materials customized with your call to action – all at no cost to you!

connection

Collette Connection

This print-on-demand service allows you to send a copy of one of Collette’s brochures to any client with a letter personalized with their information and your call to action. The client’s information is con fi dential: It stays between you, your client, and the brochure ful fi lment centre.

Here’s how it works:

1.Enter your IATA/CLIA/ARC number

2.Select your brochure. Enter your client's fi rst name and your contact information to customize the letter, then click "Add to Cart"

3.Proceed to Checkout and enter your client’s shipping address

4. Place Your Order

You will receive a con fi rmation email once your order has been submitted. The brochure will arrive to your client(s) within 7 business days.

Free Personalized Marketing Materials

Send clients personalized marketing pieces to spark interest like:

∙ Social media posts and blogs to share with your network

∙ Sale toolkits with customizable fl yers, digital ads, shareable social posts, and links to digital brochures to promote the sale.

∙ Promotional support for advisors who book groups including customizable print and digital fl yers, and a personalized webpage.

Social Media Best Practices

Tips to Make Your Business Shine Online

Tips for Creating Content

▶ Videos are Vital: Take and share as many as possible.

▶ Public Pro fi le: Set your pro fi le to public so your content is discoverable outside your network.

▶ Spark Curiosity: Add text over an image, ask a question, share an idea, etc.

▶ Encourage Engagement: Add a call to action to your post (like, comment, poll, share, etc.)

▶ Quality is Key: Focus on the quality of your content, not the quantity. A calendar is a good way to keep track of ideas and plans!

▶ Go Vertical: Hold your phone upright when recording videos as it’s the best mode for social platforms.

The Scoop on #Hashtags

▶ Use a hashtag to reach potential clients outside of your own followers. If your business doesn’t already have a hashtag, start now! Create one and use it consistently.

▶ Be Camera Con fi dent: Hold your phone steady and be mindful of background noise when recording a video. Make sure your camera lens is clean, too!

▶ Promote Yourself: Include your business name in the caption or as a hashtag to get your name out with your post.

▶ Pick Your Platform: Pick 1-2 social platforms to consistently post on for consistency.

▶ Be Bold: Get in front of the camera. Make it fun and creative. But, most importantly, be yourself!

For more tips and advice from other travel pros, join our private Facebook group, the Travel Advisor Network

Perks for THEM

Travellers Can Earn Their “Stamp” for Every Adventure

The Passport Club just got even better. Our loyalty program is now a tiered model that truly rewards travellers the more they travel with us. Plus, the bigger the tour, the bigger their reward. Check out the details of our program below:

LEVEL ONE: ADVENTURER (1 - 2 completed tours)

9 Travellers receive a 5% Loyalty Credit on their next Collette tour when it’s completed within 24 months of the most recent tour departure date.

9 Travellers receive a 3% Loyalty Credit on tours completed within 25-36 months of the most recent tour departure date.

LEVEL TWO: EXPLORER (3+ completed tours)

In addition to the perks of Level 1, after travellers return from their third tour and all subsequent tours, they’ll receive the following additional bene fi t:

9 $100 of credit towards purchasing optional tour components or upgrades when travel is completed within 36 months of the most recent tour departure date.

For more details and FAQs, visit gocollette.com/loyalty

Perks for YOU

Travel Advisor Reward Program

Sell More, Save More & Experience Collette

The best way to experience Collette is on tour alongside our travellers. See what they see, share in that experience, and save big.

Plus, the more you sell, the more you’ll save. You could even be rewarded a free tour.*

IT’S SIMPLE.

Fill out our online form, telling us where you want to go and when.

Hear back from our team within 3 business days.

Pack your bag.

TARP Form

Access the Travel Request Form

*For a Travel Advisor to qualify for the discount program, they must be working as a Travel Advisor with an active IATA. Collette reserves the right to validate all information to determine eligibility. Eligible Travel Advisors may request a reduced rate for their personal travel on a retail booking at 150-days or less prior to departure. Some tours & departure dates may be blacked out like Antarctica, special events or any other products as deemed necessary by Collette. Discounts earned are based on the following levels: with 0 to 8 travelled guests, 50% o ff land up to $2500/25% o ff companion up to $1250. 9 to 19 travelled guests, 50% o ff land up to $3000/25% o ff companion up to $1750. 20 to 39 travellers, 75% o ff land up to $3500/25% o ff companion up to $2250. 40 to 49 travelled guests, 100% o ff land up to $4000/50% o ff companion up to $2750. 50+ travellers, 100% o ff land up to $5500/50% o ff companion up to $2750. Air discount is 10% for both the Travel Advisor and Companion at all discount tier levels. Discounts earned are per travel advisor and cannot be accrued across multiple Travel Advisors within a single o ff ice location. Discounts are applicable to the full land-only tour & extension price and not combinable with any other promotions or discounts. Not applicable for use with a group departure, where comps and/or commission are earned and applied by the same travel advisor. Earning period is based on one calendar year (January 1 – December 31st) for travelled guests and will re-set at the start of each calendar year. Travel Advisors who qualify for a discount amount will have the remainder of the sales year in which the discount was earned, plus an additional calendar year to redeem. If the qualified discount has not been utilized by the Travel Advisor in accordance with these terms, the discount will be forfeited. Request for space on a departure is subject to availability and will be determined and approved by Collette on a first come, first served basis. Standard retail deposit terms apply. Restrictions may apply. Call for details.

Commission Overview

Collette’s carefully curated tours mean travellers experience a destination fully – without getting nickel and dimed. But they also have freedom to add and personalize their tour with extensions, optional excursions, air, etc.

When you personalize their adventure, you earn more commission.

Advisors earn commission on:

Land Package

Air & Air Upgrades

Hotel Upgrades Extensions

Pre & Post NightsTravel Protection PlanPre-Sold Options

Advanced Commission:

Our philosophy as a company is we haven’t earned a traveller’s money until they experience our product. But we also believe in supporting travel advisors and the industry we love.

We launched our advanced commission program in 2020 to help advisors rebuild their business. Today, it’s part of doing business with Collette.

After your client pays their deposit, we’ll send you a portion of your commission in advance:

▶ $100 per booking for land only bookings

▶ $125 per booking for land and air bookings

▶ $200 per booking for any booking that includes Collette’s Travel Protection Plan

Collette’s Premium Experience

Blazing our own trail since 1918, Collette de fi nes “premium” through a 360-degree focus on the traveller's experience – before, during, and after they travel with us.

Collette's Premium Experience stands alone in the marketplace.

•Industry Leading Product Development Philosophy: Tours are curated by indestination teams, not third parties; allowing full control over quality and experience.

•Transportation Package: Includes airfare, Private Chauffeur Service, and in-destination transfers.

•Travelling Concierge: Regionally based tour managers are experts in the destination and present the entire tour.

•Travel Protection Plan: Cancel-for-any-reason plan provides refunds in cash, not a voucher. We’ve refunded hundreds of millions – from 9/11 to the pandemic.

•Debt Free & Financially Stable: We’re in position to always take care of our travellers, our company, our partners, and our community.

•Booking Assurance: We guarantee 100K+ seats annually and never cancel a guaranteed departure due to low materialization.

Competitive Landscape at a Glance

Collette excels in areas where travellers perceive value – price, pace, and inclusions

Price Positioning (Cost per Day)

Collette’s global buying power and product development approach (no third-party design) delivers high quality at a competitive price.

Average # of Pre-Sold Options per Tour

Collette’s product design team prioritizes exploration; including curated experiences for curious, discerning travellers and free time to explore independently.

Average # of Included Meals

Aligning with our philosophy of creating highly inclusive tours at a competitive price, Collette includes a higher percentage of meals across the board.

Average # of Nights per Hotel

Collette prioritizes multinight stays and a relaxed pace, allowing travellers to go deeper and savour their experience.

Inclusions

Collette’s Premium Experience vs. Others

Standard Operators

Sightseeing and some local experiences included, with heavy reliance on pre-sold options to round out the itinerary

PREMIUM EXPERIENCE

•Highly inclusive start to fi nish

•Meaningful, authentic, and unique experiences are handpicked by in-destination teams

Accommodations

3-and 4-star properties; some 5-star

Meals

Transportation

Many meals included; primarily in hotels with some local dining

Roundtrip gateways primarily used; averaging more time and more distance on bus each day

•Consistently 4-star; some 5-star; and select unique properties with no star ratings

•Strategically located for access and experiential value

•All breakfasts, some lunches and more than 50% of dinners included

•Experiential, hands-on meals prioritized (think: truf fl e hunting in Italy)

•Time on coach is minimized, with varied transportation prioritized (trains, tuk tuks, zodiacs, etc.)

•Roundtrip gateways used only when it enhances traveller experience

Home-to-Airport & In-Destination

Transfers

Travel Protection

Home-to-Airport transfers rarely included; indestination transfers often included (though rarely in North America); could require additional scheduling

Cancellation reason restrictions apply, with refunds in form of a voucher for future travel

Luxury Operators

Inclusions have a “behindthe-scenes” feel that’s meaningful, authentic, and unique

5-star, high-end properties

Nearly all meals included with varied menu options (full, set, a la carte); Experiential and Michelin star prioritized

Similar to Collette’s Premium Experience

•Both included with Collette’s air-inclusive Transportation Package

•Home-to-Airport transfer via Private Chauffeur Service

Included

•Cancel-for-any-reason protection up to 24 hours before departure

•Money back in original form of payment, not a voucher

Similar to Collette’s Premium Experience

“When we travel professionals are booking so many types of vacations for all different types of guests, it is such a relief to speak to a res team that knows their product.”

- VALUED TRAVEL PARTNER

Pioneering on Pacing

MOST LIKELY TO: Result in repeat bookings

‘If it’s Tuesday, it must be Belgium’ is a popular saying for a reason – it’s grounded in truth. This is a stereotype of guided touring around hurried, rushed visits, marathon itineraries, and ultimately, it speaks to pacing on tour.

For us, this saying is our guide on what not to do. One-nightstays are a rarity because our travellers don’t want to be rushed.

•We average fewer than 5 hotels per tour. Competitors change accommodations 6-8 times.

•Our travellers enjoy an average of 2.5 nights per hotel. Competitors offer less than 2 nights per stop.

•15% of our hotel stays are 1 night vs. 35% with the competitors.

On our Exploring Britain & Ireland tour, behold the sights of Killarney on a traditional jaunting car ride.

Pacing Comparison

Britain & Ireland

Exploring Britain & IrelandBritain & Ireland Explorer

Number of Hotels: 7

Days: 14 Days / 13 Nights

*Only 1 One-Night Stay

Average Daily Mileage: 64

Total Mileage: 903

Number of Hotels: 11

Days: 15 Days / 14 Nights

*8 One-Night Stays

Average Daily Mileage: 133

Total Mileage: 1,696

Collette shies away from using roundtrip gateways to maximize time in each destination. This means travellers can explore further and at a more relaxed pace. Prioritizing pacing directly leads to high levels of traveller satisfaction, meaning return business for you.

The Complete Transportation Package

The key to worry-free travel? Booking air with Collette.

Save time and earn more commission. Booking air with Collette has many advantages, but with an industry average of 2.1 schedule changes per air booking, and nearly 1 in 10 air travellers experiencing an air-related disruption, having a team that has YOUR back may top the list.

Learn More

Private chauffeur service to and from the airport

Flight

Advisor Support

✔ Included.

✔ Included and commissionable. Prices are guaranteed once deposits are received by Collette.

✔ Speedy bookings with knowledgeable staff. Average hold times are under two minutes.

Spend time sourcing that ride. Average cost of $200 per ride round trip.

Not Included. Required to pay in full, up front.

Protection

Peace of Mind

✔ Cancel for any reason. Total cost, including Flex fares, are protected with the Collette Travel Protection Plan, minus the cost of the plan.

✔ 24/7/365 support for your clients available through our Emergency Hotline

You’re on your own, with each vendor you use. 24/7/365.

You’re on your own, and will have varied experiences with each vendor you use.

Flight changes? Calling airlines over missing bags? Contacting rides that didn’t show up? No thanks.

GROUPS & HOMETOWN PICKUP: If you book a group, private chauffeur service does not apply. Instead, a group transfer will be provided to bring the group to the airport by coach from a single location.

Collette’s Transportation PackageBooking Transportation Yourself

Industry-Leading Travel Protection Plan

Your clients can book con fi dently knowing they can cancel for any reason up to 24 hours before their tour starts. And their refund comes in their original form of payment, not a voucher.

We’ve proudly offered this plan for decades to give travellers assurance every step of the way. In addition to covering pre-trip cancellation, our travel protection plan includes additional bene fi ts:

• Travel Delay Support (daily stipend)

• Trip Interruption (if you need to end your trip early)

• Baggage Loss or Delay

• Missed Connections (if you purchased air)

• Medical Expenses for Illness or Injury

• Emergency Assistance

“We had our tour booked well in advance of our departure date. It was going to be an absolute dream come true for us. But, soon after we booked our tour, we found out another dream of ours was about to come true: the birth of our fi rst grandchild!

As it turns out, our daughter in-law was due to have a baby while we would have been in Italy! Collette gave us a full refund minus the cost of the travel protection. Italy can wait, but babies do not!

Since we did not lose our money, we can come back to book a new tour once our little miracle arrives. Thanks for having us covered, Collette!”

– LINDA A.

Cultural Treasures of Japan

Patagonia: Edge of the World

America’s Cowboy Country

Learn More

Travel Styles Because “how” is the next question after “where”

Do your clients want an itinerary packed with must-sees and enriching experiences? Prefer a laid-back locale at a leisurely pace? A cultural deep dive with a small group? With Collette, you’ll fi nd a variety of styles to fi t your unique clients.

SMALL GROUP EXPLORATIONS

Group Size Average: 19 / Maximum: 24

∙ Designed just for small groups, travellers will dive deeper; accessing experiences, accommodations, and destinations that large groups can’t.

∙ Ideal for savvy, con fi dent travellers who want to connect with locals and build camaraderie on tour with fellow travellers and their Tour Manager.

Small Group Explorations Experiences

∙ Tour the streets of Dublin with a guide from Secret Street Tours, a non-pro fi t that trains citizens who’ve experienced homelessness to be guides in their own city.

∙ Spend 3 nights on a houseboat on Lake Kariba for a safari experience that breaks the mold.

CLASSIC

Group Size Average: 37 / Maximum: 44

∙ Feature-rich journeys provide an overview of a destination with depth; including must-sees and opportunities to connect with the local culture.

∙ Ideal for travellers looking to shake up routine in a safe, interesting way.

Classic Experiences

∙ Master the art of sushi making during a hands-on class in Kyoto.

∙ At the Palace of Versailles, tour the private apartments of King Louis XIV – an area closed to the general public.

France Magni fi que

Wilderness of Southern Africa: Safari by Land & Water

SPOTLIGHTS

Group Size Average: 37 / Max: 44

∙ Travellers get to know a destination in depth, with a single hotel serving as their home base for the entire tour.

∙ Spotlights tours are across Europe and the United States; featuring city stays and regional “hub-and-spoke” exploration.

∙ Ideal for fans of cruising and those looking for a deep dive into a single destination.

Spotlights Experiences

∙ Traverse London on a retro double-decker bus, the “tube,” and by boat.

CRUISING

Average Group Size Varies by Tour

∙ Tours range from adventure cruises to land and sea packages, private yacht and small ship tours to traditional river cruising.

∙ Cruising is often paired with Collette’s other travel styles, earning the Cruising distinction with 3+ nights on a ship.

∙ Ideal for travellers who enjoy cruising and value the insights of a Tour Manager.

Cruising Experiences

∙ Explore lesser-known northern islands of Croatia, like Krk and Rab and the smallest town in the world, Hum, as you cruise the Adriatic on an 18-cabin small ship.

∙ Cruise through the Chilean Fjords on an expedition-style cruise and trek through a colony of penguins.

FAITH

Group Size Average: 37 / Max: 44

∙ Tours include sightseeing and visits to holy sights, plus included Mass and devotional services.

∙ Expect modest 3-star accommodations on these spiritual journeys.

∙ Reverent and re fl ective, these trips are ideal for anyone looking to connect with their spirituality on a deeper level.

Faith Experiences

∙ Celebrate Mass at the crypt of La Sagrada Familia in Barcelona, followed by a visit to the basilica.

∙ Visit the ruins of Ephesus, where Paul the Apostle lived during his ministry.

Spotlight on London

Croatia & Its Islands

Greece: In the Footsteps of Paul the Apostle

Where Can Travellers Go with

74 TOURS

Europe Asia Australia

8 TOURS

Africa

6 TOURS

1 TOUR

INDIAN OCEAN

SOUTHERN OCEAN ARCTIC OCEAN

Day in the Life On Tour

If you or your clients haven’t experienced guided touring, you may be wondering what to expect. While no two days on tour with Collette are exactly alike, we’ve outlined what an “average” day looks like.

7 – 7:45 am Breakfast as You Please

Breakfast is included daily on every tour in the hotel, so travellers can dine at their leisure. You’re likely to see fellow travellers exchanging stories over coffee before heading out for the day’s adventure.

10:30 am – 12:30 pm Make Connections

After getting to know the city, it’s time to get to know its people. Meet the people who make Venice’s gondolas. Talk with a war survivor in Vietnam. Chat with women who are looking to become fi nancially independent in Morocco. All across the world, we are building moments of connection into and throughout our tours.

8:30 – 10:30 am Get Acquainted

After arriving in a new city the night before, it’s time to get to know the lay of the land. Exclusively doing a city tour by bus is long gone for Collette. Expect neighbourhood walking tours, tours by boat, public transit, and more. Sometimes the coach is a great way to show all the sites quickly, but it won’t be the only way.

12:30 – 4 pm

Time to Explore

Now it’s time to explore. Ask your tour manager for recommendations—they’ll have them! We look to build at least 3 hours of leisure time into every few days on tour. It allows travellers to explore con fi dently and do their own thing.

PRO TIP: We can outline these leisure times for you if your client is looking for recommendations from you for free time. It’s a great way to personalize their experience if they have something speci fi c in mind.

6:30 – 9 pm

Welcome Home

With more than half of dinners included on most of our tours, we seek to vary the dining experience each night. Travellers love the home-hosted dinner, where they are welcomed into a local’s home to enjoy a homecooked meal and meaningful conversation. Other dining experiences could include cooking classes, dinner cruises, local restaurants, and more.

4:30 – 6 pm

Return, Relax, Rejuvenate

You can often expect leisure time around a speci fi c area (like a bustling market or plaza), with the bus returning travellers back to the hotel with time to prepare for dinner. Travellers don’t have to take the return trip to the hotel and can choose to get back on their own.

9 pm

Evening at Leisure

Because Collette prioritizes multi-night stays, you don’t have to worry about packing up when you just got here. Explore the nightlife or rest up and dream of the adventures to come in a city you’re just getting to know.

What’s Included on Collette Tours

With Collette, most must-see attractions and local experiences are included on our tours. While we do offer some optional excursions, our tours average 5 fewer optional extras per trip, meaning more value and fewer surprises for travellers. It also means more commission for you.

We don’t believe in stripping down an itinerary to hit a price point. We provide a more inclusive experience from the start, while other operators pare back the inclusions and offer many add-ons at an additional price.

What you can expect on Collette tours:

• 4-star and above accommodations

• Hotel-to-hotel baggage handling

• Tour Managers present for the entire tour

• Expert local guides

• Authentic culinary experiences

• Enriching cultural connections

• Preferred access to sights and attractions

• Unique modes of transportation

• Expertly planned itineraries

• More than 100 years of passion & expertise

Ireland

Greece

Portugal

Japan

Reasons Why Travellers Love Collette’s Premium Experience

Fewer One-Night Stays

We offer fewer one night stays and more 2 – 3 – 4 night stays. We believe time is best spent in destinations, not driving between them.

Best Value in Touring with 4-Star+ Accommodations

Ranging from 3-5 star accommodations based on destination.

Most Inclusive Tour Operator

Includes both the must-sees and also unique local experiences - not one or the other.

Product Designed by Travellers for Travellers

Collette destination experts handcraft and personalize your traveller’s experience.

Choice on Tour

Collette travellers get to customize their experience with an average of 2-3 included choices allowing greater immersion into each destination at no additional cost.

Culinary Immersion

Travellers dine at local restaurants unique to each region unless they are staying in a villa, castle or iconic hotel where they would absolutely want to dine in-house. This includes cooking classes and homehosted meals.

Location, Quality & Uniqueness of Accommodations

Travellers can enjoy a castle stay in Ireland, stay in a picturesque villa in Italy, overnight in a glass igloo in Finland, cruise in a private yacht around Croatia and an expedition ship through Patagonia. We do not compromise on hotel quality or accommodation.

Transportation Unique to the Destination

Travellers can ride on a tuk-tuk in Southeast Asia, a jaunting car in Ireland, or le Métro in Paris. Getting from point A to point B is a cultural experience.

Best Tour Managers in the Travel Industry

Our tour managers bring the destination to life with their knowledge and expertise.

Croatia

Costa Rica

Namibia

Grow Your Business with Groups

We’ve got the largest team in the travel industry with dedicated Business Development Managers and a team that specializes in booking groups to make sure that when you book your group’s trip, it’s quick and easy.

Dedicated Groups Department with you through the whole process.

Huge commission potential.

No minimum group size.

No upfront deposits to hold group space.

Booking a Group with Collette is Easy as 1-2-3!

Contact your local BDM or call Collette at 800-468-5955.

Choose the perfect tour for your group with the support of your BDM.

Hometown pickup for air-inclusive tours on groups of 10 or more.

Local Collette representative will help you plan and promote tours.

Free personalized marketing support to help spread the word, including a personalized webpage.

Group Tours = Big Payouts

EXAMPLE: May 2026 Departure on Italian Vistas

Price: ~$6,000 per person 40 Travellers = ~$36,000 Commission*

*Commission rates may vary. Figures based on estimate numbers and subject to change.

▶ Learn more about growing your business with groups in Collette University.

Group Timeline: Getting Started

It can take up to 2 years for a successful group tour to come together. You’ll have a lot of help along the way. Here’s how to get started promoting your group.

Meet your BDM

Reserve space & create a promotion plan

Schedule your presentation Connect with your group specialist Receive promotional materials

Promotional Materials:

Our in-house team creates content you can use to promote your tour. Collette can help you promote your group with:

• Promotional Flyers

• Digital Flyer/Personalized Webpage

• Social Media Tiles and Ads

• Travel Presentation Hosted by Your BDM

rpugliese@collette.com (416)526-6178