WEARABLE TECHNOLOGIES TRENDBOOK
WEARABLE TECHNOLOGIES TRENDBOOK 2014
POWERED BY TRENDONE
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WEARABLE TECHNOLOGIES TRENDBOOK
INDEX
Foreword by Rouven Hohendorff/TrendONE GmbH .......................................... 3
Functional Fashion ..................................................................................................... 34 Micro-Trends ................................................................................................ 35
Foreword by Christian Stammel/Wearable Tech AG ......................................... 4 Expert article by Dr. Gerald Binder/evolaris next level GmbH ........................ 6 Wearable Tech Drivers ............................................................................................... 9 Macro-Trends ............................................................................................................... 10 Tech Drivers .................................................................................................. 10 Consumer Needs ......................................................................................... 14
Health ............................................................................................................................. 43 Micro-Trends ................................................................................................ 44 Outlook by Rouven Hohendorff/TrendONE GmbH ............................................. 52 Micro-Trends ................................................................................................ 54 From Trends to Innovations ..................................................................................... 59 The TrendONE Scouting Network ........................................................................... 60
Consumer Entertainment ......................................................................................... 16 Micro-Trends ................................................................................................ 17 Sports ............................................................................................................................. 25 Micro-Trends ................................................................................................ 26
Wearable Technologies AG ....................................................................................... 61 Imprint ........................................................................................................................... 62 2
Wearable Technologies Trendbook
Foreword by Rouven Hohendorff
Rouven Hohendorff TrendONE
Human and machine – this unusual couple converges with every new wave of technology into a hybrid being. Humans no longer operate technology, but are becoming a part of it. Wearable Tech will be one of the dominating trends of the next few years. But what does “Wearable Technology” actually mean? Over the last couple of decades, a series of technical devices have been designed for mobile application and thereby become a portable medium for everyday life. Laptops, smartphones and tablet computers have firmly established themselves as our digital companions and assistants.
In the age of the wearables, manually operated interfaces are disappearing and technology is surrounded by an aura of invisibility: as conductive fibres woven into our fabrics, as smart plasters worn on the skin and as sensors in our shoes or sports equipment. Technology is becoming a silent companion as it integrates itself seamlessly into our everyday activities without our noticing it. Smart sensors allow us to measure all aspects of life and contribute to an improvement in people’s sports performances and general health. Voice and gesture control make mobile devices more intuitive to use and allow us to navigate our way through everyday life
more easily. Clothes can change their pattern or colour at the touch of a button and offer individuality on demand. Augmented reality and virtual reality goggles also make entertainment content a constant companion during our everyday activities. This industry promises self-improvement, individualisation and convenience, together with ubiquitous entertainment – and aren’t all these things both timeless and typically human needs that are not dependent on the short-term moods of fashion cycles?
the next few years will change our lives and create innovation challenges for a wide range of industries. We wish you a highly enjoyable read
Rouven Hohendorff and the TrendONE Team www.trendone.com
This Trendbook provides an overview of how one of the most exciting technologies of 3
WEARABLE TECHNOLOGIES TRENDBOOK
WEARABLE TECH DRIVERS
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WEARABLE TECHNOLOGIES TRENDBOOK
MACRO-TRENDS
TECH DRIVERS
ADVANCED & SMART MATERIAL New technologies and advanced scientific findings are helping to make materials become lighter, stronger and more elastic. New material compounds don‘t just offer greater performance, but are also often cheaper than their predecessors. For example, new techniques can see platinum replaced by iron as a catalyst for chemical reactions. Many materials now include nanoparticles and serve as air filters or insect repellents. Metamaterials, which absorb light and other electromagnetic rays differently from natural material, are giving rise to new possibilities such as in the manufacturing of lenses. Intelligent materials adapt to changes in their surroundings and can even repair themselves.
More Information
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WEARABLE TECHNOLOGIES TRENDBOOK
CONSUMER ENTERTAINMENT
The popularity and success of new entertainment technologies have always been largely determined by the available gaming and entertainment offers. Regarding the emerging genre of wearable technologies, the question is still being discussed as to which formats and gaming offers best suit the various systems in the Wearable sector. Activity trackers like “Nike+” and “Fitbit” mark the beginning of these wearable technologies and the related ‘quantified self’ movement. Vital values measured by sensors formed the basis for the first data-based entertainment and gaming offers.
Both activity trackers and the currently popular genre of smart watches are gadgets that can be wirelessly connected to all kinds of devices, such as smartphones, gaming consoles and even smart home concepts. This is what developers will have to take into consideration in future. Instead of putting familiar formats onto these devices, the features and sensor systems in such devices should be used so they can be employed across all platforms as controlling and/or operating tools for games or multimedia content.
sented by “Google Glass” and “Oculus Rift”. These devices were developed for different applications – “Google Glass” for support through augmented vision and “Oculus Rift” for immersive simulation and entering into digital worlds. “Google Glass” features will be designed in future so that they don’t distract or disconnect users from the real world, but include the real surroundings. Casual games and media content in snack-sized formats, which users can play or consume during waiting times, represent ideal solutions here.
The greatest potential at the moment comes from a new generation of head-up displays (HUDs), which are most prominently repre-
With “Oculus Rift”, the main focus is on immersing into virtual worlds with the first innovative examples from the film and cinema
industry showing how “Oculus Rift” can be used for consuming new media content.
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WEARABLE TECHNOLOGIES TRENDBOOK
CONSUMER ENTERTAINMENT MICRO-TRENDS
MOTION SENSOR CREATES MUSIC
MERCEDES-BENZ WITH SMARTWATCH CONNECTION
The Toronto-based start-up Kiwi Wearable Tech develops wearable sensors that use the movement of users to create music by connecting to their cloud platform. With the help of sensors fitted to their arms and legs, several users can simultaneously create personalized music from MIDI files that are saved in the cloud. In future, more apps will be developed that use movement to control cloud-based applications in the fields of home automation, security systems or fitness.
The German automobile company Mercedes-Benz has agreed a partnership with the American smartwatch manufacturer Pebble Technology. First of all, the Mercedes app „Digital DriveStyle“ will be updated so that it can integrate with the smartwatch. This will enable Mercedes drivers to access information regarding fuel level, door-lock status, and vehicle location when they are away from the vehicle. The watch also helps while driving, such as vibrating to warn drivers of dangerous situations.
www.kiwiwearables.com
www.daimler.com
Kiwi Wearable Technologies
Daimler AG
Kanada
Germany
More Information
More Information 17
Wearable Technologies Trendbook
Wearable Technologies AG
Company Wearable Technologies AG Contact Christian Stammel CEO Madeleine-Ruoff-Str. 26 82211 Herrsching a. Ammersee c.stammel@wearable-technologies.com +49 (8152) 909 9047
companies of all sizes in initiating business deals, technology marketing and activating sales with activities like the WT Innovation World Cup, international conferences and appearances at leading trade shows as well as consulting and specialised workshops. www.wearable-technologies.com
Description With its “Wearable Technologies� platform, Wearable Technologies AG (WT) provides the internationally leading innovation and marketing platform for technologies worn on and around the body. Since 2006, WT has successfully developed an eco-system with over 3,000 other companies. WT supports 61
Wearable Technologies Trendbook
Imprint Published by Nils Müller Wearable Technologies Trendbook TrendONE GmbH, 2014
Copyright: 2014 TrendONE GmbH Publisher: Nils Müller Authors: Dr. Gerald Binder, Esther Egli, Rouven Hohendorff, Sandro Megerle, Sebastian Metzner, Christian Stammel Translation: Michael O‘Callaghan
Realized by: Peter von Aspern, Marisa Charepe Dias, Jan Erik Göllnitz, Daniel Raab, Finn Strecke
All rights, including those for full or partial reproduction, reserved.
We thank the Wearable Technologies AG for the great cooperation.
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TrendONE GmbH Gasstr. 2 22761 Hamburg Tel: +49 (0)40 526 778 0 info@trendone.com ISBN 978-3-00-046406-5 62