Levant Edition • The marketing and advertising resource • April 2011 • Issue N°12 • communicatelevant.com
Share play: BBDO’s Andrew Robertson on growing within existing Page 38 markets
DIGITAL Byte by byte OMD’s Maya Bou Ajram explains to Communicate Levant why her agency is devoted to digital and why the full day event that the agency organized this month is a sign that times (Page 44) are changing.
MARKETING Hail CSR
Profit without politics: RMS’s Nizar Nagro on making Rotana’s news channel work Page 42
One to watch: This month is Communicate Levant’s first birthday. Let’s celebrate! Page 16
MAKEOVER Following a recent surge in shake-ups, we examine the changing face of Lebanese agencies
More and more companies are talking the corporate social responsibility talk, but how many are walking the walk? We look at Lebanese companies and see where do-gooders are doing good, and where they are bad at achieving their goals. (Page 32)
TELEVISION Quality Street In the second part of our production guide, The Chimney Pot’s Henrick Larsson discusses ways to achieve the highest standards for your television commercial. Planning, pitching and picking the proper people are all important. (Page 36)
CAMPAIGN Joint effort
(Page 49) MediaquestCorp Egypt................... E£ 10 Jordan ................... JD 4 Kuwait ................ KD 1.2
Lebanon ........L£ 5 000 Morocco ............DH 22 Oman ............... OR 1.5
Qatar ................... QR 15 Saudi Arabia ........ SR 15 Switzerland .......... SFR 8
Syria .................. S£ 100 Tunisia ................ TD 2.5 U.A.E ...................DH 15