Levant Edition • The marketing and advertising resource • May 2011 • Issue N°13 • communicatelevant.com.lb
An Emmy beyond the ME: Batoota films wins international award for Page 8 Shankaboot
ADVERTISING Festival feedback We turn our attention to the audience at the Dubai International Advertising Festival to see what they thought of the presentations, and what they learned from the (Page 32) speakers on stage.
Net results: Beirut conference brings together region’s digital Page 28 big hitters
Reverse ratio: 90:10 Group’s Patrick Attallah says it’s time to involve Page 30 consumers
SWITCHING ON A special report on Lebanon’s digital landscape
DIGITAL All together now Everybody’s doing it; if they weren’t, there wouldn’t be a deal. We look at group buying, where marketers offer discounts as long as enough people buy in. We see who’s behind it, how it works, and where (Page 22) its challenges lie.
DIGITAL Blog standard We sit down with five bloggers to see how they feel brands interact with Internet influencers like themselves. They tell us about their influence on campaigns, editorial independence, and how marketers (Page 20) can speak to them.
CAMPAIGN The bite stuff
(Page 39) Cover Image: Getty Images
MediaquestCorp Egypt................... E£ 10 Jordan ................... JD 4 Kuwait ................ KD 1.2
Lebanon ........L£ 5 000 Morocco ............DH 22 Oman ............... OR 1.5
Qatar ................... QR 15 Saudi Arabia ........ SR 15 Switzerland .......... SFR 8
Syria .................. S£ 100 Tunisia ................ TD 2.5 U.A.E ...................DH 15